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20 Best B2B Lead Generation Strategies to Maximize Your Company’s ROI in 2022

In marketing, leads are prospective clients interested in purchasing your product or service. In comparison, lead generation is the process of attracting and turning them into customers. If you own a business-to-business (B2B) organization, you must apply different lead generation strategies than one would use for business-to-company (B2C). In short, effective B2B lead generation strategies […]

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