Did you know that your website’s database can affect its performance? Too much data and too many files can put an extra load on the server when displaying your site to visitors.
Object caching is one of the go-to solutions to reduce database queries. This essentially means that all database query results are stored on the server in a cache when a visitor lands on your website for the first time.
When a user reopens the same page, the server will use the data stored in the cache instead of sending a request to the database again, making the site load much faster.
We’re proud to introduce LiteSpeed Object Cache to our tech stack. It works alongside the LiteSpeed Cache for WordPress (LSCWP) plugin, and can be enabled directly via hPanel.
Built-In and Hassle-Free Object Caching
Object caching has always been supported by the LSCWP plugin, but it’s not enabled by default. It requires an external functionality called LiteSpeed Memcached (LMCD) for it to be activated.
To help with the setup, we created an in-house solution based on LMCD. This way, you can simply go to hPanel and turn object caching in a single click.
But just how much can your website improve with LiteSpeed Object Cache?
We’ve found that object caching can decrease response times in WordPress sites by up to three times. And since the server performs fewer database queries to display the website, there’s less risk of downtime.
Here’s the GTMetrix result of one of our test websites before object caching was active:
And here’s how much its performance improved after we enabled LiteSpeed Object Cache. The performance score reached 100%, and the site’s Largest Contentful Paint (LCP) time decreased by over 56%.
LiteSpeed Object Cache also gives your site better scalability. That is, your website will be more capable of accommodating high traffic volumes, reducing the possibility of crashes during peak hours.
And naturally, the faster your website loads, the more likely it is that your visitors will stay on it – this leads to more engagement and higher conversion rates.
How to Enable LiteSpeed Object Cache on hPanel
LiteSpeed Object Cache is available with the following plans:
Business Web Hosting
Business WordPress
WordPress Pro
All Cloud Hosting plans
If you’re using other Web Hosting or WordPress Hosting plans, you have to upgrade to one of the packages above to access the feature.
To turn on LiteSpeed Object Cache, head to hPanel → Websites and select a website. On the sidebar menu, navigate to WordPress → Overview. In the Core section, enable Object Cache.
Take your website to the next level and maximize its potential with LiteSpeed Object Cache.
When done poorly, they can harm your site’s user experience and give your website a spammy look. But when done right, they can be one of the most effective tactics for engaging your audience and converting users into leads.
So how can you make the most of pop-ups without making your website annoying to your visitors?
If you’re looking to launch a pop-up campaign, we’ll walk you through all the best practices you should follow.
Hostinger Academy Webinar: All About High-Converting Pop-Ups
What Is a Pop-Up?
A pop-up is a window that automatically appears while visiting a web page. Website owners typically use it to invite users to take a certain action, such as buying a product or signing up for a newsletter.
A 3-Step Guide for Your Next Pop-Up Campaign
Unsure how to launch a pop-up campaign? With some thought and planning, pop-ups can give you important information about your users or help you increase your bottom line.
1. Start With Why
First things first – think of what you want to achieve with your pop-up campaign.
Your ‘why’ will determine the action visitors should take on your pop-up window. Should they enter their email address and sign up for a newsletter, or should they fill out a quick form instead?
From there, think of the campaign’s details, such as:
What conversion metrics should you track to measure the pop-up’s success?
What type of offer will convince users to take your desired action?
When and where should the pop-up window appear?
Here’s an example: say you own an online clothing store, and the holiday sale season is getting close. A pop-up campaign is perfect for drawing visitors to your discount rack when they have just landed on your website. Add a coupon code as a cherry on top to draw potential customers in.
2. Think of Your Target Audience
Besides knowing the ‘why,’ you also need to know ‘who’ will see the pop-up.
Want to acquire new leads? First-time visitors are the best audience to target. That means you will need to place the pop-ups on pages where new users are most likely to land, such as the homepage.
You can also design pop-ups for existing buyers, encouraging them to share a referral link after they have just completed their purchase.
Expert Tip
Visitors on the Receipt Page are highly engaged. One of our clients launched a referral pop-up campaign on that page with a conversion rate of 46.25%. So this is a nice way to spread the word about your brand to your paying customers’ friends and family.
Sofie M.
Head of Partners at Sleeknote
Differentiate your campaigns by user journeys to build a personalized experience for your target audience. It’s proven effective in establishing a connection with website visitors, resulting in more conversions.
The travel blog Nomadic Matt does this wonderfully by tailoring the pop-up’s copy to the blog post the user is reading.Â
3. Ask for the Most Relevant Information
In most cases, two input fields in one pop-up are enough – one for the user’s first name and another for their email address. The more there are to fill out, the more time-consuming it feels.
If you need more information, use a multi-step campaign – that is, splitting your questions into more than one window. This way, users will feel less intimidated to fill out the form.
The food magazine Bon Appetit runs great multi-step campaigns. The first window asks the visitor to enter their email address. They are then redirected to the next pop-up to choose the type of content they want to receive in their inbox.Â
4 Best Practices to Launch High-Converting Pop-Ups
Sure, you can sprinkle a few pop-ups across your website and get on with your day. But you will get the most out of your pop-up campaigns with a little bit of attention to detail.
1. Get Creative With the Copy and Design
When crafted poorly, pop-ups can look spammy and send the wrong signal to website visitors. That’s why it’s important to make both the copy and the design as unique and attractive as possible.
IMPACT’s newsletter pop-up illustrates this very well. The copy establishes the company’s authority and builds trust with the audience by highlighting its popularity among industry experts.Â
When it comes to the design, it should coordinate with the web page where the pop-up will appear so that it doesn’t look out of place.
Expert Tip
Based on our research, a pop-up without an image has an average conversion rate of 2.1%. When you add a picture, that number nearly doubles to 3.8%. That’s why we recommend adding some graphical elements to your pop-up design.
Sofie M.
Head of Partners at Sleeknote
2. Focus On User Experience
The last thing you want is to have users close your pop-up and exit the page. Prevent this from happening by thinking carefully about the pop-up’s placement and how many windows should appear within a single page.
Use a sidebar pop-up to notify users of important information without taking up too much screen space. HubSpot blog utilizes sidebar pop-ups by clearly color-coordinating them to stand out from the rest of the page.
If you’re running multiple campaigns, limit how many pop-ups should be triggered in one session to avoid overwhelming your visitors.
As a rule of thumb, having three pop-ups is more than enough. One could ask users to sign up for a newsletter. Another could display a promotion when they’re showing exit behavior, and the third one could ask for feedback or offer assistance.
Most importantly, remember to adjust your pop-up design for mobile viewing. Make the font size smaller, rewrite the copy, or remove some visual elements to fit the smartphone screen. Always test your mobile campaigns before publishing.
3. Experiment With Timing and Scroll Triggers
The timing and trigger of a pop-up can determine its success at converting users.
Pop-ups generally work better on visitors that have shown some level of engagement with your website. If a pop-up appears right when a user arrives on your website, you may look too aggressive – leading users to close the window and move on.
There’s no one-size-fits-all approach for choosing the exact moment a pop-up should be triggered, so experimentation is key. Do a series of A/B tests to compare which second or scroll-depth will get you the most conversions.
Expert Tip
Our research shows pop-ups perform the best when they appear eight seconds after the user lands on the website or after they’ve explored at least 35% of the web page.
Sofie M.
Head of Partners at Sleeknote
4. Create a Sense of Urgency
The sense of urgency and scarcity are two ingredients you can use to win consumers, especially during huge sales like Black Friday.
Displaying a countdown timer is a common tactic for tapping into the fear of missing out. Knowing that the offer is limited may urge visitors to take action before the time or the product runs out. Awara includes an ‘add to cart’ button within their countdown pop-up to make it as easy as possible for the user to take action.
Alternatively, consider using your pop-ups to feature different offers every single day. This method is commonly used for Christmas advent calendar campaigns. Potential shoppers will feel intrigued to visit your website daily and check out what incentive they will unlock.Â
5. ‘Gamify’ Your Campaign
Gamification is a great way to get visitors to engage with your pop-up and take the desired action.
Corkcircle uses gamification to urge users to choose a favorite pattern to unlock an exclusive promotion.Â
You could also use a spin-to-win wheel as ColourPop does. Users can get between 2% and 15% off of their purchase, which they have to activate by creating an account later.
Expert Tip
We did an A/B test to compare the performance of a spin-to-win campaign and a classic one, and the numbers are pretty nice. The one with the game had a conversion rate of 22.26%, while the regular was 7.66%. This is the power of gamification.
Sofie M.
Head of Partners at Sleeknote
Start a Pop-Up Campaign on Your Website Today
Pop-ups don’t have to be annoying.
Having a clear goal and understanding your target audience will help you create campaigns that are meaningful and actually interesting for your site visitors. Get creative and experiment with your campaign to see what works best for your business.
Speed and an intuitive interface were two key elements missing from Shreyash’s previous hosting provider. As the CEO of a digital services company, he needed a partner to help him deliver exceptional service to his clients. Find out how migrating to Hostinger has helped him achieve exactly that.Â
Background
Shreyash Pandey is the co-founder and CEO of Ethereal Corporate Network, an India-based IT services company. Founded in 2016, his team offers a wide range of digital solutions – from developing and designing websites to building mobile apps.
Besides helping businesses establish their online presence, Ethereal Corporate Network has launched EduPlus+, a platform that lets teachers and tutors create their own eLearning mobile app.Â
Challenges
When looking for the right hosting provider for Ethereal Corporate Network, Shreyash kept several deciding factors in mind.
Speed was one of them, as he needed a web host that could make his processes faster. “With other web hosts, the response time was quite slow. As a result, uploading and downloading website files from the server was taking a lot of time,†he said.
Any slowdown in the business workflow can potentially damage the company’s relationship with its clients – and, naturally, its bottom line.
Furthermore, it was important for Shreyash to host EduPlus+ on a VPS. With thousands of students and teachers on the platform, he needed reliable hosting that could handle a large amount of data and high traffic.
Ease of use was another essential factor. Shreyash has tried several different web hosts throughout the years, but he found most of them difficult to navigate.
“I had a very poor control panel experience. When a client asked us to do an update, I had to go through several steps first. Log in, go to the dashboard, and then access cPanel – which consumes a lot of time, especially if multiple clients sent us requests.â€
To grow Ethereal Corporate Network, Shreyash needed a solution that could scale as fast as his clientele.
Solution
Thanks to a friendly recommendation, Shreyash decided to move Ethereal Corporate Network’s website and all of his clients’ sites to Hostinger’s Cloud Hosting two years ago. He found the migration process to be quick and easy.
“With other hosting providers, I faced many problems during the migration process. For instance, the DNS record update could take a long time – around 24 to 48 hours. At Hostinger, it only took 10 to 30 minutes.â€
Furthermore, updating his clients’ websites has become significantly faster.
“Around two years back, I only did website updates once a day because of how long the process took. After switching over to Hostinger, I can do updates anytime the client asks me to. I just log in, and there I am in hPanel. The whole thing only takes me five minutes.â€
Shreyash was also impressed by how simple it is to install an SSL certificate via hPanel.
“With Hostinger, enabling an SSL certificate is just a click away. In a few minutes, hPanel will inform me that SSL is implemented. At other hosting providers, there were more steps involved, such as copying the CSR from one place to another.â€
Unlimited free SSL certificates are available in all of Hostinger’s hosting plans. No matter how many websites you have, you will have enough certificates to protect the connection between you and your visitors. They also get renewed automatically for your convenience.
Another feature he was impressed with is File Manager, which has been recently updated with more functionality and higher stability. “It’s quite faster and easier compared to the previous one,†Shreyash commented.
Shreyash migrated EduPlus+ to Hostinger’s VPS 5, which comes with 6 GB of RAM, 6 TB of bandwidth, and 6 core vCPUs. He noted that with other providers, he could pay for the same price yet get fewer resources.Â
A year after the migration, the plan has proven powerful enough to host the educational product along with its large user base.Â
Hostinger’s VPS hosting comes with an industry-leading tech stack to offer the best possible performance, including Intel Xeon processors, a 100 MB/second connection line, and NVMe SSD storage. You will also get full root access to configure the hosting environment to your exact needs.
Conclusion
We’re proud to have helped Ethereal Corporate Network optimize its workflow and save more time with our hosting services. As a result, Shreyash and his team can deliver faster service to their clients.
We’re excited to see the future growth of Ethereal Corporate Network and EduPlus+. No matter what the company needs, Hostinger will be happy to be there for them.
Managing multiple websites across different hosting providers was exhausting, expensive, and time-consuming for David. To solve this problem, he decided to look for a user-friendly web host to move all of his clients’ sites to. Discover how migrating to Hostinger has made David’s job more efficient.
Background
David Shaw is a web developer at Creative Graphics UK, a digital printing house-turned-marketing agency that has been around for over 25 years. The company provides web development services for more than 60 clients, all of whom host their sites with Hostinger.
The agency’s projects range from a simple business site to a large eCommerce store.
Challenges
When David first joined Creative Graphics UK, he found a major problem with how the clients’ websites were hosted.
“It was a bit of a mess. The websites that we had for various clients were split out over a few different servers and hosting providers. So when I took over, my first job was to get all of the sites into one place for my own sanity and to consolidate them all.â€
From there, he began searching for the best web hosting provider to host all of the clients’ websites. The most important factor was user-friendliness.
Before becoming a web developer, David was a graphic designer for 10 years. While he had some basic knowledge, he mostly learned how to build and manage websites in his new job. As a newcomer in the field, he preferred a hosting platform that was easy to use.
While most hosting companies today use cPanel, David found it difficult to navigate.
He also looked for web hosts with responsive customer support so that he could solve errors in his clients’ websites faster.
“One of the providers I used previously was horrible. There was no live chat, and you have to log a ticket every time you have a question. Then, you have to wait several days for a reply via email.â€
Solution
To resolve the problem, David decided to try all of the different hosting providers the company was using.
“I had a look at all of the platforms. Some were on cPanel, but when I looked at Hostinger’s hPanel, I realized it was going to be the easiest to manage. Many developers may prefer other options, but for me personally, I like hPanel.â€
Because of this, he purchased Hostinger’s Cloud Professional plan and moved all of the websites there. The process was quick and easy.
He also found our Customer Successagents to answer quickly and go the extra mile.
“Hostinger’s Customer Success team has been awesome. They’ve answered questions like, ‘Why isn’t this website working?’ or ‘Why is this happening?’ It doesn’t have anything to do with your service and more to do with my lack of knowledge. But the agents are always happy to point out where things have gone wrong. When I’m really stuck, and I’ve got no one else to ask, they’re always there,†he shared.
Furthermore, Hostinger clients can visit the knowledge base and tutorials to find information about our services and website-building. We also have Hostinger Academy, where our instructors teach you all about managing your site and scaling your online business.
When it comes to additional tools, the WordPress Staging Tool is a go-to feature for David. In one click, it will generate a replica of your website to test out new customizations or check for bugs before pushing the changes to the live site.
Finally, Hostinger’s value for money has allowed Creative Graphics UK to offer high-quality web development services at a reasonable price.
While other agencies charge £60 to £70/month for hosting, Creative Graphics UK strives to be fair and ensure clients can get a well-designed and optimized website without having to spend a fortune.
“We have a lot of regular clients. If one company comes to us for a printing job, they’ll usually end up asking about web development, graphic design, or social media management. So they usually stick with us because we offer quite a lot of services. And almost all of our biggest clients have websites with us.â€
With hosting taken care of, David can focus on other goals, such as website optimization.
“I think the best website I’ve built is creativegraphicsuk.com, which measured 100 on Page Speed Insights. I was really chuffed when that happened, and now I’m trying to make every client website score 100 as well. We can refresh them, make them faster, and improve their SEO.â€
Conclusion
“I’m happy with my decision to migrate to Hostinger, so we’re not looking to move anywhere else,†David summed up. In fact, he recently purchased a VPS plan to build a Magento website for a client.
During the pandemic, many people decided to take their business online. This trend enabled Creative Graphics UK to grow its clientele.
“We define our success in growth and longevity. We’ve been here a long time, and while many agencies come and go, we’ve stood the test of time. If our client base keeps getting bigger, I will need someone to assist me. So that’s a positive.â€
Thanks to our hPanel, hosting has become much easier to manage for David. We’re excited to see where Creative Graphics UK is heading in the future.
