EDITS.WS

Author: Marieke van de Rakt

  • Black Friday sale at Yoast: 30% discount on all products!

    Black Friday is right around the corner and we’re starting our sale extra early this year. This means that the Yoast Black Friday deals are here today! Are you waiting for that green traffic light? Now’s your chance — go go go! Buy Yoast SEO Premium or one of our other products and benefit from a whopping 30% discount. With $1 donated to One Tree Planted for every sale we make, it’s never been more worth it.

    Our 2022 Black Friday sale has now ended. But you can still sign up for our newsletter: you’ll get all the latest Yoast SEO news and blog posts delivered straight to your inbox. Register now so you don’t miss our next sale!



    Privacy policy

    Not convinced yet? Let me tell you all about the products and why you need them to outrank your competition in Google. 

    Improve your rankings with Yoast SEO Premium 

    Skyrocket your rankings with Yoast’s best-seller and biggest plugin: Yoast SEO Premium! If you take your SEO seriously, Yoast SEO Premium is a must-have. It makes SEO easy and helps you get more visitors to your website. With this plugin, you’ll be able to write great and readable content that’s ready to climb the rankings. But that’s not all…

    Yoast SEO also handles a lot of the technical SEO stuff for you:

    • Avoid 404’s and dead ends on your site
    • Automatically add structured data
    • Get your site indexed even better with our internal linking functionality. 

    You’ll also get access to these brand-new features we’ve been working on:

    And don’t forget about our SEO workouts! These workouts take you by the hand and save you loads of time by helping you clean up your site. Why? Because it helps Google understand what your site is about.

    To top this all off: a Premium subscription gives you access to our 24/7 support team (they are the best and nicest bunch of people you’ll ever meet) and all of our online Yoast SEO academy courses. You’ll learn everything you’ll ever need to know about SEO! 

    The first step in one of the SEO workouts in Yoast SEO Premium
    Get Yoast SEO Premium Only €99 EUR / year (ex VAT)

    Get more visitors to your online store with WooCommerce SEO and Yoast SEO for Shopify

    When you have an online store, you want people to easily find you online right? And you want your products to look great in the search results. That’s why you need the WooCommerce SEO plugin or the Yoast SEO for Shopify app: to unlock extra tools and get the SEO of your store in top-notch condition! The structured data that the plugin generates helps you to get rich product results showing the price, rating and other information about your product. In addition, we’ll help you to optimize your product pages, improve your breadcrumb navigation, and much, much more! Get 30% off the WooCommerce SEO plugin and Yoast SEO for Shopify this Black Friday.

    example of a rich product result in Google
    Example of a rich product result in Google’s search results
    Get WooCommerce SEO Only €79 EUR / year (ex VAT)

    Increase your online presence on a local level with Local SEO 

    The Local SEO plugin helps you optimize your website for people in your area. Which makes it easier for them to find you. So, if you own a local business you most certainly need the Local SEO plugin in order to stand out in the local search results! Among many other things, the local SEO plugin helps you to set up all the necessary Schema to help you outrank your local competitors. It also embeds Google Maps and easily creates full-fledged contact pages.  

    Easily add all of your business details in our Local SEO plugin
    Get Yoast Local SEO Only €79 EUR / year (ex VAT)

    Drive more search traffic to videos on your site with Video SEO 

    Video is becoming more important than ever, even in the world of SEO. But simply uploading them to your pages isn’t enough. Do you have videos on your website and do you want to drive more search traffic towards them? You’ll need our Yoast Video SEO plugin for sure! Help Google to uncover your video, with the schema we automatically add to your videos. Among many other things, you’ll also profit from faster loading times and responsive sizing. And ensure that video previews appear properly if someone shares your videos on social media!  

    Help Google uncover your videos with our Video SEO plugin
    Get Video SEO Only €79 EUR / year (ex VAT)

    Optimize your news articles with News SEO 

    Are you aiming for that top stop in Google’s news carousel? Help search engines discover and understand your news articles right away. To do this, you’ll need our News SEO plugin! The plugin immediately pings Google whenever you publish a new post. In addition, it adds all the relevant Schema.org markup and does a number of other things to help you to outrank your competition in Google News! 

    The plugin allows you to do a more advanced News SEO
    Get News SEO Only €79 EUR / year (ex VAT)

    What about a bundle for even more discount? 

    Are you thinking about buying more than one product? Bundle the SEO plugins and save even more money! Check out the 4 bundles or the biggest bang for your buck: the plugin subscription which includes all Yoast plugins! And start optimizing your site for SEO! Good luck!

    Our product bundles and plugin subscription!
    Check out our products and get a 30% discount!

    The post Black Friday sale at Yoast: 30% discount on all products! appeared first on Yoast.

  • Sustainable SEO: How to focus on a lasting SEO strategy

    You’re probably familiar with SEO, but what do we mean by sustainable SEO? Well, it’s all about spending your time on the right things in order to outrank competitors in the search engines! But how do you keep doing SEO in an efficient and successful way? How do you keep ranking in the long run? If you’re not in it for the short-term success, but for the long haul. And is Artificial Intelligence (AI) a sustainable SEO solution? Read all about sustainable SEO in this blog post! 

    What is sustainable SEO? 

    Ranking in search engines usually doesn’t happen overnight. It’s hard work. So, if you do succeed in ranking high in Google, you want to keep ranking that high in Google. A good SEO strategy takes time and effort and is always focused on long-term results. In order to have a sustainable SEO strategy, you need to comply with Google’s mission. Google’s mission is to organize the world’s information and make it universally accessible and useful. Google wants to give people the information they find accessible and useful. That means that you need to make sure that your website provides just that. 

    No games and no tricks

    In the old days, SEO was all about tricks. Back then, you could write a text and mention your keyword in every other sentence. That would help with your ranking. Writing white text on a white background could fool Google. However, Google has gotten amazingly smart in understanding texts. Google’s algorithm is trying to mimic a human being. It tries to read texts like human beings. Therefore, it is not a good idea to stuff your writing with keywords, because texts like that are awful to read. Imagine yourself reading an article about car tires where almost every line has the phrase “car tires” in it, most likely you will get annoyed and stop reading.

    SEO should not be a game. SEO should not be about tricks. We often joke that the acronym of SEO actually stands for Seriously Effortful Optimization. This is because SEO requires efforts to succeed. Writing high-quality content, providing a good user experience (UX), and building a beautiful and accessible website are a lot of work. Shortcuts often lead to suboptimal results. Games and tricks lead to a bad user experience and penalties by Google.

    Helpful content is the way to go

    The many different updates of Google – Panda, Hummingbird, BERT – have all shown us that Google ranks texts that are easy to read. Above all, Google wants to serve its users with accessible and useful information. So it’s important to try and win those rankings by making quality content and not by trying to trick the algorithm.

    In fact, Google’s latest update was called the ‘helpful content update’, because that’s the kind of content they want to deliver to users. Its goal is to make the search results better with more original, helpful content — content made for people, by people. From now on, we expect (more than ever) to see Google rewarding content that gives readers a satisfying experience and demoting content written only to please search engines.

    Some tips on how to do sustainable SEO 

    What should you be doing if you focus on ranking in Google in the long run? Let’s check out our three top tips!

    1. Write some awesome cornerstone content

    First and foremost, make sure to write some really good articles on your website. It is of great importance that you put effort into writing articles with content that is evergreen and valuable for years to come. Those articles should be lengthy, well-optimized, readable little gems. Moreover, make sure to put in some SEO love and update such articles regularly.

    2. Get your internal linking structure in good shape

    Google has a hard time figuring out which content is the most important. Your internal linking structure is really important to help Google figure out where the most important content on your website is located. Internal linking is something you need to maintain and update regularly.

    3. Regularly do keyword research

    You need to make sure you’re writing about the topics your audience wants to read about. And that could very well change over time. So, every now and then you need to get inside the heads of your readers again. Which topics do they like, which words are they using to search and find your content? Is your keyword strategy still up to date or does it need refinement?

    Read more: Save time in SEO with these tips »

    Conclusion: Sustainable SEO needs to be part of your routine!

    In order to really have a sustainable SEO strategy, you need to have a routine. You just need to make sure to regularly evaluate what you’re doing. You can definitely use tools like Semrush for your keyword research or even an AI tool for your content.

    Nonetheless, you should never stop thinking and evaluating yourself, as sustainable SEO has to do with carefully thinking about what content would benefit your user most. If you keep your audience in mind, you’ll always be on the right track. Using our Yoast SEO plugin will always help you to focus on the most important things. Keep aiming for those green traffic lights and create a great user experience — it’s a strategy that will always stand the test of time.

    Disclosure: This blog post contains sponsored links.

    The post Sustainable SEO: How to focus on a lasting SEO strategy appeared first on Yoast.

  • How to write naturally beyond exact keyword matching

    Exact keyword matching used to be an important SEO tactic, but those days are long gone. Now search engines can understand when similar phrases and related terms mean the same thing. Adding too many exact match keywords might make Google think your post is just another piece of spam. We’ll explain how to write naturally while still using your keywords. You’ll be seeing green bullets in no time!

    As we mentioned in the introduction, focusing on just exact keyword matching isn’t really necessary anymore. It can actually be harmful to your SEO by making your writing seem spammy. In fact, in Google’s helpful content update, they said they wanted to see: “helpful content written by people, for people”. This means that the quality of your content could have an even bigger impact on your rankings. So you should focus on creating content that’s written in a natural way, using a variety of related keywords and phrases. Automatically-generated content or content that’s spam-full with keywords simply won’t work anymore.

    What does writing naturally mean?

    Using a natural writing style means that if someone reads your text aloud, it sounds like normal human speech. Think of the way it sounds when a friend, family member, or teacher explains something to you — that’s ‘natural’. In contrast, a legal document or a technical handbook is written in an ‘unnatural writing style’; very few (if any) people speak in that way.

    A natural writing style has lots of benefits! It’s usually more comfortable for users to read, and can be a lot more engaging. Many people find writing in a natural way easier, too. Think about it — reading a magazine article feels a lot more enjoyable than reading a set of terms and conditions. It feels like the author is talking to you, and you can get to know the person writing.

    Natural writing and SEO

    Let’s say you’re preparing for the holiday season. You want to optimize your site so people can find it, which is great! But thinking too much about keywords and calls to action can be a distraction. The result? Clunky, hard-to-read text with too many keywords or keyphrases squeezed in where they don’t belong. Unfortunately, those keyphrases aren’t likely to help your rankings much, and any user who does find your page in the search results probably won’t read your content.

    Does that make it harder to optimize your text for search engines? Not at all! Especially if you use the Yoast Premium SEO analysis because this feature recognizes related keywords, synonyms and variations of your keyphrase as well. It allows you to write high-quality content for your visitors and much more natural-sounding texts! Because when we speak naturally, we say the same thing in lots of different ways too.

    “Yoast SEO only recognizes my exact focus keyphrase”

    So, what’s the difference between the Premium SEO analysis and the free version? Is it really worth getting the premium version to prepare your site for Black Friday (and other holidays)? While the free version of Yoast SEO is great for getting a general idea of how many times you mention your focus keyword, our premium plugin helps you write more naturally. You’ll get high-quality content and the best SEO results. Not convinced? Let’s look at an example.

    Imagine this: You’re trying to optimize your post for the term [guinea pig]. In your text, you’ll probably use guinea pig (singular) and guinea pigs (plural). However, if your focus keyword is the singular [guinea pig], the keyword density check in the free version does not recognize your plurals and will give you a red traffic light.

    Screenshot of the Yoast keyphrase density check counting only one exact keyphrase match
    In this text snippet, the term guinea pigs is used three times and guinea pig only once. That means we get a red traffic light…

    The free version of Yoast SEO is great for getting a general idea of how many times you mention your focus keyword. But if you want to write naturally and get the best SEO results, our premium plugin can help.

    How our premium analysis can help you

    So how does the analysis in Yoast SEO Premium help you to write more naturally? Firstly, in the premium analysis, plurals and past tense are recognized as occurrences of your focus keyword, so they’ll count towards your SEO assessment and will help you get those bullets green!

    Let’s look at the example again. With our premium plugin, both guinea pig and guinea pigs are highlighted:

    The premium analysis recognizes both the singular and plural versions of my keyword. Which means: no red traffic light!

    Why is the analysis a premium feature?

    Recognizing plurals and past tense isn’t easy. And it’s different for all languages. Simply put, it’s a lot of work. That’s why we have an entire team of linguists working on it, making sure we’re adding more and more languages.

    You can ignore the keyword density check in the free version of our plugin. But if you do, it’s still important to check for yourself that you’re using your keyphrase(s) in a varied and natural way. This will cost you time and effort, however. And with Black Friday and the holiday season coming up, you might want to save yourself the hassle of manually checking your keyphrases by using the Yoast SEO Premium analysis!

    Besides allowing variants of your keyword, the premium analysis also lets you add related keywords and synonyms. For instance, instead of always using the keyphrase guinea pig, you can switch it up and refer to cavia or cavy instead, which is another name for the guinea pig. When you add cavy as a related keyphrase, you’ll get another SEO check for that phrase too.

    Let’s look at another example: if your focus keyphrase is [playing with your cats], it will recognize that keyphrase in the sentence ‘You can use toy mice to play with your cat‘. Or, if you want to optimize for [games for cats] it will recognize the sentence, ‘Another game your cat will love …’ as well. The analysis is able to recognize these variations on your keyphrase and add them up to your total usage of the focus keyphrase.

    Yoast SEO Premium makes it easier than ever to write SEO-optimized texts in a natural way. And it gets even better — by using synonyms and related keyphrases, you increase your chances of ranking for different related queries in the search results too! Read more about this in our post about how to use synonyms and related keywords.

    Focus on writing naturally

    You want your visitors to find and love your content. And you want Google to love it too! In order to achieve both, you should focus more on writing naturally, which is the whole idea behind our premium analysis. No more awkwardly rewriting your sentences, so the SEO analysis picks up on your keyword. No more wondering if you really didn’t use your keyword often enough, or if the plugin simply doesn’t recognize every instance. Our plugin will give you little nudges to optimize your text a bit more, without tempting you to chase the green traffic lights with exact keyword matching. You’ll write quality content that users will enjoy reading!

    Read on: The Yoast SEO Premium analysis »

    The post How to write naturally beyond exact keyword matching appeared first on Yoast.

  • What is SEO? An explanation for beginners

    Do you have a website? And do you want more traffic? If yes, then there’s no doubt about it: SEO should be part of your marketing efforts. It’s a great way to get and keep people on your website. But what does it actually entail? In this post, we’ll explain what SEO is and how you can get started!

    What is SEO?

    SEO stands for ‘Search Engine Optimization’. It’s the practice of optimizing your web pages to make them reach a high position in the search results of Google and other search engines. In other words: People will be more likely to encounter your website when searching online. SEO focuses on improving the rankings in the organic – aka non-paid – search results.

    Google's search results for the term neptune planet
    Google’s search result page for the term ‘neptune planet’

    In the image above, we see the first few results when someone searches for the keyphrase ‘Neptune planet’. In this case, Wikipedia is the first result and this means that their page on Neptune ranks #1 on this search term. The idea behind SEO is that when you optimize your page to become the best result, you can climb those rankings and become one of the first results that people see. Which will get you more clicks and traffic to your site!

    Although this example only shows us organic results, that isn’t always the case. Depending on the search term someone uses, there can also be ads or a rich result at the top, or a few products by Google Shopping. There are a lot of different possibilities. What Google shows can also depend on what it knows about the searcher (the country they live in, for example).

    Why is SEO important?

    You’ve created a website because you want people to buy your product, subscribe to your service, or read your content. Whatever your goal, you want people to visit your website. If you own a donut shop in Amsterdam, for example, you want your website to be number 1 when people Google: “donuts Amsterdam”. Because the chances of people clicking on your website are much higher when it’s the top result!

    But how do you make this happen? One word: Search Engine Optimization! SEO is a great way to get people to your website for free. Which is especially useful if you’re a small business owner who doesn’t have a lot of money to spend on advertising.

    What determines how high you rank?

    How high each result ranks is determined by Google’s algorithm. And although parts of Google’s algorithm remain secret, years of experience in SEO have given us insight into the most important ranking factors. These ranking factors can be divided into two categories:

    On-page SEO factors

    The ranking of your pages is partly determined by on-page factors. On-page factors are all the things on your website that you have a direct influence on. These factors include technical aspects (e.g. the quality of your code and site speed) and content-related aspects, like the structure of your website or the quality of the copy on your website. These are all crucial on-page SEO factors that you can work on.

    Off-page SEO factors

    In addition to on-page SEO factors, your rankings are also determined by a few off-page SEO factors. These factors include links from other websites, social media attention, and other marketing activities that happen off of your own website. Although not impossible, these off-page SEO factors can be more difficult to influence. The most important of these off-page factors is the number and quality of links pointing towards your site. The more quality, relevant sites that link to your website, the higher your position in Google will be.

    Another off-page factor that plays a role in SEO is your competition relating to the niche of your particular business. In some niches, it is much harder to rank than in others. The competitiveness of your market therefore also has a major influence on your chances of ranking.

    Holistic SEO: A long-term strategy

    At Yoast, we practice ‘holistic SEO‘. With holistic SEO, your primary goal is to build and maintain the best possible website. You don’t try to fool Google; Instead, you invest your time and effort in a sustainable long-term strategy. If you work on improving your pages and having a high-quality website, then your chances of ranking will improve too. After all, Google wants to offer its users the best results to their search query, and the best results often have great content and are user-friendly, fast, and easily accessible.

    Ranking well in search engines like Google asks for an extensive SEO strategy focused on every aspect of your website and its marketing. The technical side, the user experience (UX), the content on your website: all need to be top-notch. To keep ranking well in Google, you should develop – what we call – a holistic SEO approach.

    A holistic SEO approach isn’t just better for your rankings — it also helps users find what they need more quickly. And that’s better for environmental sustainability too!

    How can we help you get started?

    At Yoast, our mission is to make SEO accessible for everyone. That’s why we have a few plugins that can help you with that, like our popular Yoast SEO plugin. We have a free and premium version of this plugin. One of the main advantages is that it helps you create high-ranking content. Our free SEO and readability analysis gives you detailed suggestions to create copy humans and search engines enjoy!

    The premium version of our plugin will help you get to that next level and optimize your content for synonyms and related keywords and boost your site structure with our internal linking suggestions. You’ll also get access to all of our SEO courses, where you can learn vital SEO skills that you will be able to apply immediately!

    Go Premium and get access to all our features!

    Premium comes with lots of features and free access to our SEO courses!

    Get Yoast SEO Premium Only €99 EUR / year (ex VAT)

    Conclusion

    SEO is the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. At Yoast, we believe that holistic SEO is the best way to rank your pages because you focus on optimizing every aspect of your site.

    Don’t use any black-hat tricks, because eventually, this will have negative consequences for your rankings. Instead, practice sustainable SEO with your user in mind, and you will benefit in the long run. Read more on how to rank high in Google or if you use WordPress, make sure to check out our ultimate guide on SEO in WordPress:

    Read on: The ultimate guide to WordPress SEO »

    The post What is SEO? An explanation for beginners appeared first on Yoast.

  • 5 blog topic ideas for your ecommerce site

    A blog can be a great marketing tool for your ecommerce site. It gives you the possibility to tell readers all about your brand, products, and company. Plus, by blogging on a regular basis you’ll increase the chances of your site ranking in the search results. That being said, coming up with new ideas can be difficult. In this post, I’ll discuss 5 topic ideas that will help you maintain an awesome blog on your ecommerce site!

    Why should you blog?

    It might seem like a lot of work, but maintaining a blog on your ecommerce site is definitely worth your time. A blog allows your audience to learn more about your brand and products. You’ll be able to tell the story of your brand and products from your own perspective, and inform your audience about new ideas or plans you might have. This builds trust between you and your audience and increases their engagement.

    But that’s not all! Maintaining a blog contributes to SEO as well. Every time you publish a new blog post to your ecommerce site, you’re adding fresh content. Which Google loves. You can use these blog posts to answer questions your potential customers have (and for which your products offer a solution). Or use them to show your expertise on topics that are related to your business. By blogging regularly and using the right keywords, your blog will help increase the overall rankings of your ecommerce site. Including your product pages.

    Read more: The ultimate guide to blogging »

    5 blog ideas for ecommerce sites

    A blog can help your audience to find you online. But maintaining it can be hard. You’ll have to continuously come up with new and unique ideas for your ecommerce blog. On top of that, you’ll want to create awesome content to make sure your audience keeps returning to your site. So, let’s start with a first and quite essential step in creating and maintaining your ecommerce blog: keyword research.

    1. Input from keyword research

    You can write about whatever you want on your blog, but before you start, it’s important to do proper keyword research. Keyword research will help you understand which search terms your audience uses, and therefore which search terms you want to be found on. You might have an idea of the search terms you want your site or products to be found on, but make sure to research them to make sure you’re using the right ones. Who knows, your audience might use a totally different word for a product you offer, which means you’re missing out on potential customers by focusing on the wrong search term!

    You can Google the keyword you came up with to check the searches Google suggests (while you’re typing). Or use tools such as Google Trends to research how often your search term is used compared to similar terms. But keyword research is so much more. And if you spend the time to do it properly, this will pay off by providing you with a list of focus keywords that will help you rank for the right search terms.

    Keep reading: Keyword research: the ultimate guide »

    2. Current events and news

    A great way to come up with new topic ideas for your ecommerce blog is by following current events and writing about them. Keep an eye on different news sites and write posts in which you give your view or expertise on news in your niche. To make sure you don’t miss anything, you can even set up alerts for specific topics. And if a holiday or event is coming up, write a post about how your products could be used during that holiday or event.

    The fun part? You’re writing about something people are interested in at that moment. Because it’s happening now. And if it’s an important event in your niche (or in general), that means that your audience will be probably want to read more about this topic.

    To give an example of how we do this at Yoast, a while ago Google announced Web Vitals – a new set of metrics to measure speed and user experience of websites. Because we know our readers will want to know more about this, as they are often concerned with optimizing their site, we wrote different blog posts explaining what these Web Vitals are and what impact they can have on sites.

    3. Audience questions or comments

    It might seem a bit scary at first, but giving readers the possibility to leave comments on your blog is a great way to get input for new posts. Inviting people to leave comments on your blog means you will probably receive feedback and questions. Which you can then use to determine what subjects your audience wants to know more about and what you can write a new blog post on.

    Also, this interaction is a great way to connect to people and make sure they’ll come back to your site. If you’re still a bit hesitant about allowing comments on your blog, we have a post that will help you handle comments on your blog.

    4. Blogs with a personal touch

    Writing blog posts allows you to add a personal touch to your site, and with it your brand and company. Even a large company or brand can really benefit from a blog that appeals to people on a personal level. One way to do this is by showing the authors of your blog. Let your readers get to know the people who write your blog posts and their expertise. And, if possible, let your CEO (or experts in your team) write about their own view on the market or the ways they use the products your company sells. By giving your blogs a personal touch, you’re giving the company and your brand a face that people can relate to. That helps people connect to your company and might even convince them to return to your online shop.

    If you’re having trouble standing out in a sea of similar ecommerce blogs, this article about staying unique in a competitive niche might help you find your tone of voice. Which will make it much easier to add a personal touch to your blog posts and connect with your audience.

    5. Stories about your products

    Your product page is the perfect place to describe your product. Your blog, however, is a perfect place to share stories about your product. If you sell cleaning supplies, write blogs about which stains are best removed with your products. If you sell kids clothes, write blog posts about children playing while wearing your clothes. And don’t underestimate the importance of photos, so make sure to add lots of them! If you don’t have any, try to add images that are related to your business or brand to liven up your posts.

    Tell stories about the different ways people use your products and make these stories informative and entertaining. Don’t make these blogs too salesy. Show people why they should buy your stuff instead of telling them they should buy it.

    Tip: Want to make sure your product pages perform well in the search results? With our Yoast WooCommerce SEO plugin, you can take advantage of Yoast SEO’s excellent structured data to get rich product results. Plus, you can preview what your products look like in the search results! And if you run a Shopify store, that’s no problem either. Yoast SEO for Shopify will help you boost your traffic and optimize your content.

    Customer stories

    Another great way to do this is by asking your customers to share their stories. Ask them about their experiences with your products and if they have photos you’re allowed to share on your site. With the permission of these customers, you can write beautiful blog posts based on their experiences. Or you could ask your clients if they would want to write a guest blog.

    Read on: How to use storytelling in a blog post »

    Let’s get blogging!

    As I said before, a blog can be a great marketing tool for any ecommerce site. Which is why it should, in my opinion, be part of your ecommerce SEO strategy. It will allow you to get more people to your site, increase their engagement, and present your brand and company the way you want to be seen. I hope these 5 blog ideas for ecommerce sites will provide you with enough input to start and maintain an awesome blog!

    If you want to learn more about writing content that’s optimized for search engines, then you might be interested in our SEO copywriting training. Among other things, you’ll learn which steps you need to take to create a ready-to-publish text for your website. Plus, how to come up with a list of relevant keywords for your website. Useful, right?

    Keep on reading: 5 tips to write readable blog posts »

    The post 5 blog topic ideas for your ecommerce site appeared first on Yoast.