EDITS.WS

Author: Tom T.

  • WordCamp Asia 2023: The First Flagship WordCamp in Asia

    It’s finally happening – Asia’s first flagship WordCamp.

    Hostinger is proud to sponsor WordCamp Asia 2023 and be involved with the worldwide WordPress community.

    WordCamps are exciting gatherings of WordPress enthusiasts who share their skills and ideas. The events consist of a mix of scheduled talks, discussions, and informal workshops, all with the idea of fostering collaboration, communication, and the WordPress community.

    In 2022, Hostinger participated in several WordCamp events, including WordCamp EU in Porto, Portugal, and WordCamp US in San Diego, USA.

    This February, WordCamp is coming to Bangkok, Thailand, from 17-19 February 2023. It’s the first-ever flagship WordCamp to take place in Asia, and we’re looking forward to meeting you all there!

    Hostinger and WordPress

    Hostinger is committed to providing the best WordPress hosting service possible. Speed, uptime, and functionality are at the core of what we do.

    • Our users get access to our 1-click WordPress installation tool, automatic updates, and pre-installed performance plugins.
    • Our WordPress hosting plans come with LiteSpeed servers and LSCWP cache plugins to ensure maximum website speed.
    • Our 10 data centers are distributed globally so our users can choose the one closest to their target audience for better optimization.

    Want to Try Out Our WordPress Hosting?

    You can get 20% off our WordPress plans using the discount code WCASIA2023.

    Why We’re Taking Part in Wordcamp Asia 2023

    Our main reasons for taking part in WordCamp Asia 2023 are simple:

    • 70% of new Hostinger customers use WordPress for their websites. We want to gather feedback and insights on our service. How can we improve it, and what needs to change?
    • We want to get involved in the community. How can we contribute to developing the ecosystem? What can we offer?
    • We want to learn how to provide the best possible WordPress experience. How are others using WordPress, and what can we learn from them?

    That’s why plugging into the global WordPress community and sponsoring an event such as WordCamp Asia 2023 makes total sense to us.

    How We’re Contributing to the Community

    In addition to sponsoring WordCamp Asia 2023, we’re also planning on volunteering throughout the event. In particular, we will participate in Contributor Day, where we will work on various WordPress projects to help build the ecosystem.

    Hostinger is part of WordPress’ Five for the Future program too. That means 27 of our experts collaborate with WordPress development teams weekly to work on various projects. These include back-end development, support, documentation, marketing, and more.

    Where Can You Find Us?

    Take a look at the map below. As you walk in, you’ll find us on the left – just opposite Google and Jetpack.

    WordCamp Asia 2023 floor map

    Fancy a Chat?

    We’d love to catch up with you over tea or coffee. Simply book a slot on our calendar.

    The post WordCamp Asia 2023: The First Flagship WordCamp in Asia appeared first on Hostinger Blog.

  • La Petite Alice: Kicking Back Against Fast Fashion

    With our times becoming ever more precarious, it’s more of a responsibility than a mere decision to consider sustainable business practices. This is true in the fashion world, as it is anywhere else – solutions for minimizing waste need to be found.

    Matthieu and Justina Soltysiak are well aware of this. They’re the couple behind La Petite Alice, a made-to-order lifestyle brand from Vilnius, Lithuania. In recent years, their business has grown from a couple of orders to more than 36,000 items made, thanks to multiple sales channels, their website being the main one.

    Let’s look at how this entrepreneurial couple blended principles with a profit margin, how they found success on the web, and what their vision for the future is.

    Early Beginnings

    Matthieu and Justina are not your typical fashion brand owners. Neither has a background in sewing or clothes design. What they both have is a vision of how timeless fashion should look.

    Children wearing La Petite Alice clothing.

    The business started in 2016 when Justina was struggling to find organic, timeless clothing for their firstborn daughter. “I didn’t like what I could find in the shops, so I decided to create something myself and ordered the first article to be made for Alice. It was great, so I decided to share it with others on Instagram. Instantly, there was interest in the clothes. We didn’t have the goal to have a business – I named it La Petite Alice just for fun.”

    Justina put the first item they had on Etsy, an online marketplace for arts and crafts. Someone in Japan bought it and ordered seven pieces. After a couple of years, with sales picking up at an increasing pace, the decision was made for La Petite Alice to go independent and launch a website.

    With a background in digital marketing, Matthieu ran a small agency helping clients develop websites. He took on the new business as one of his clients. Soon enough, perfecting La Petite Alice’s online experience occupied almost all of his time, and there was no more reason to work with others. “My wife became my only customer,” says Matthieu.

    Initially, the idea for the business wasn’t necessarily motivated by profit. It was more about demonstrating what could be done with some ideas and pieces of linen. “I wanted to offer nice clothes you couldn’t find in shops,” says Justina. But the orders quickly flooded in, and production had to be scaled up.

    Made-to-Order vs. Fast Fashion

    The Soltysiaks were conscious of sticking to their principles from the onset. They took a different – made-to-order – approach to operating a clothing business, always keeping sustainability in mind.

    Racks with La Petite Alice articles.

    “We’ve never produced stocks – it’s not how we imagine the clothing industry should be,” says Matthieu. “We’re trying to get back to the old days when you’d go to a tailor and have a suit made to fit your measurements, something that would last for 10-15 years”.

    Pulkit Gupta, La Petite Alice’s strategy and development analyst, notes that changing people’s mindsets about fashion is challenging. “For brands like Zara, it takes four weeks for clothes to appear in the shops – from the idea to the market. And for brands like Shein, it takes even less – only two weeks, which is crazy.”

    La Petite Alice takes a more considered approach to clothing production. “We want to do as much as possible with every material, and everything is locally made. We are very proud of this,” notes Matthieu.

    Taking Orders as They Come – the Benefits of an Online System

    La Petite Alice streamlines processes by only making what is needed. Using an online system, the company can take orders as they come. 

    La Petite Alice fashion

    The brand has also taken a clever approach to hiring a workforce. Instead of operating a factory, the company employs people such as stay-at-home mothers who can work from home if they so choose. “This way, they can bring back the revenue to their household,” says Matthieu. “We try to give a chance for people to work in good conditions – not in a factory, but safely at home.”

    Creating clothing to order using a remote workforce might seem chaotic, but La Petite Alice has tried to simplify the process. In the past, orders would come via several different channels, and everything had to be managed on schedule.

    They developed an order management system that centralizes the different ordering methods by optimizing the order-production-shipping process. To realize it, the developer needed a host with SSH access that would improve the speed of the website. That’s how La Petite Alice discovered Hostinger.

    Joining Hostinger

    Matthieu was primarily after compatibility with WordPress and WooCommerce. Hostinger offered just that. “I’m not an expert at optimizing a website so it would load very fast, so I was looking for a hosting provider that would contribute to speed and stability. Complete LiteSpeed integration was a game-changer.”

    Hostinger has given them the space to innovate and create solutions to issues they’ve identified. “We are trying to centralize orders from many different platforms,” says Matthieu. “We don’t keep a stock and make clothing to order, so we needed to find a way to manage orders and production. The system we’ve developed on our website streamlines the process – maybe other companies could find it useful too!”

    Matthieu confesses to initially not liking the Hostinger platform due to his unfamiliarity with the interface. “It wasn’t what I was used to, it was missing a few features. But I’ve come to love the simplicity of the WordPress dashboard — it displays important site aspects without needing to log in.”

    He particularly appreciates the WordPress staging tool, which allows him to try out changes on the website before his customers see them. “It saves time, and I don’t have to create a subdomain to try out changes. This is useful”.

    Struggles and Lessons

    The road to success hasn’t always been smooth for Matthieu and Justina. Despite tripling the revenue of La Petite Alice over the past five years, the war in Ukraine and COVID have significantly impacted sales. This, coupled with their made-to-order business model, has presented significant challenges.

    For anyone looking to start a made-to-order business, Matthieu has some advice: take it slowly and be careful. “We burned out a couple of times by taking too many orders and being unable to produce on time,” he says. “We measure our success by sales increasing and, at the same time, by having adaptive resources and capacities to stay a made-to-order brand.”

    La Petite Alice is looking to the future with enthusiasm. With an established team of five, the company has plans to introduce people to the concept of the brand and sell spare and unused clothes. “We don’t have plans to open a physical store; they’re so 2005!” jokes Matthieu. “Online shops are the future!”

    “Life and a passion for beauty and art brought us here – what happens next is anyone’s guess!”

    The post La Petite Alice: Kicking Back Against Fast Fashion appeared first on Hostinger Blog.

  • Learning in a Post-pandemic World: How eLearning is Establishing Itself as a Major Industry

    Whether picking up some phrases in a new language via a YouTube video or ending up deep down a Wikipedia hole, we’ve all used the internet to learn something. 

    Online learning, or eLearning, presents many opportunities to reinvent the learning process. It can engage students on many levels and tailor the learning experience to individual needs. Passing on information and teaching new skills can be done in new and exciting ways, and there’s plenty of space for innovation. 

    The pandemic prompted schools and universities to offer their services online (98% of universities have moved online since 2020), while many of us were pushed to consider changing careers. The eLearning industry has since seen giant leaps forward and is constantly innovating.

    This article will discuss all aspects of this exciting new industry and consider its future.

    What Is eLearning?

    eLearning is essentially digital learning. It represents all techniques and methods used to pass on information electronically. These can vary from simulations, quizzes, and games to more conventional forms such as online lectures and workshops.

    eLearning, for the most part, involves structure. Think of it like a regular course, but online. Typically, a Learning Management System (LMS) is used to deliver the course material in an efficient manner.

    Interest in eLearning is growing significantly, especially since the pandemic began. Statistics about online learning suggest the market is expected to grow by 110% by 2026. Our lifestyles have changed, with many of us eschewing the commute to work from home. We have clawed back time, and many of us are interested in using the extra hours to develop and educate ourselves.

    What Are the Advantages of eLearning?

    The advantages of eLearning are clear, both for the provider and the student. For the former, it opens up the chance to attract a more extensive base of learners. Class numbers are no longer restricted to lecture theater size, and lectures themselves can be pre-recorded and used repeatedly. To put it simply, it is very cost-effective. 

    For students, eLearning offers the freedom to study however and whenever they like. Learning material can be repeated, notes can be shared, and teachers can be reached quickly. Multimedia implementation makes learning fun and engaging, not to mention more efficient.

    Consequently, eLearning speeds up the learning process. Many aspects of teaching, such as grading, can be automated, and answers can be obtained from learning resources without waiting for a teacher to be available. 

    It also opens up the possibility of learning wherever you are and, for the most part, whenever you are available. eLearning does much to level the learning playing field, giving people from all backgrounds the chance to acquire knowledge in a way that suits them. 

    eLearning is adaptable. Because of technological development, online courses can keep up and provide skills matching job requirements – courses can change or be adjusted to meet the job market’s needs. This is particularly true for tech-related courses focusing on the latest in-demand programming languages. As demand shifts, so do courses.

    What Are the Disadvantages of eLearning?

    There are plenty of critics of the eLearning style of teaching. Some say studying online with others takes away the social element of learning, a crucial aspect of education. While interaction is limited, many eLearning companies promote discussion between coursemates to foster camaraderie and knowledge sharing.

    Another point to consider is student self-motivation – retention rates for eLearning courses vary from 35% – 60%. eLearning requires a bigger personal drive and better time management skills. That’s because students are effectively on their own and must push themselves to interact with the course in a meaningful and effective way. This is why eLearning companies go to great lengths to encourage students, and many offer mentors whose aim is to keep up motivation and enthusiasm. 

    Lastly, eLearning, by nature, focuses on theory, which isn’t that useful for some subjects. Conducting an experiment or carrying out a repair can be taught much more effectively in real life. That said, by providing an immersive online learning environment, this hurdle can be overcome.

    How Is Online Learning Changing Education?

    The pandemic forced learning online overnight. It was this need to bring learning resources online that has pushed through many innovative developments in education. 

    By trial and error, new ways of passing on knowledge electronically have been developed. Higher Ed’s 2021 annual report, which provides plenty of online education statistics, notes that half of the professors surveyed said eLearning is an “effective teaching method.”

    What Are the Most Popular Online Learning Courses?

    Many courses follow eLearning trends, which are often related to job market demands. While more traditional academic curricula exist, eLearning courses often focus on preparing people for work. There are a few types of online courses that stand out due to how popular they are.

    Especially highly rated are eLearning courses that teach skills required by tech companies. Coding and analyzing data can be taught easily online and, more importantly, can be learned by anyone regardless of their language. 

    Similarly, online marketing courses are also popular. Demand for marketing roles is very high, with Marketing Week reporting that such positions are increasing at the highest rate.

    Finally, the demand for online courses focusing on personal development has risen sharply since the beginning of the pandemic. This broad term encompasses everything from language learning to cookery classes. Future Learn reports that 40% of Americans are interested in studying the topic in the next five years.

    How Much Do Online Learning Courses Cost?

    Online course prices vary vastly. An analysis of online eLearning courses found that, on average, a course costs $177. The length of the course, resources needed, and perceived value all play a part in the overall pricing. 

    The fact that eLearning courses can be expensive to create also contributes to this. 

    What Does the Future Hold for eLearning?

    eLearning is constantly evolving and adapting. There are many trends and technologies that are pushing eLearning forward. 

    Of all the eLearning trends, the rise in adaptive learning is possibly among the most interesting. Adaptive learning is a user-centric method of education where all resources and assignments are adapted to the student’s individual needs. This highly personalized learning experience adapts in real-time to suit the individual student’s pace of learning. 

    Social learning is another growing eLearning trend. The concept is simple – we all learn from people around us, so why not incorporate that into the eLearning experience? An instant chat feature in eLearning software helps students overcome boundaries in their learning. Similarly, having an online forum and dedicated communities can help foster a learning environment that provides invaluable help to students.

    Elearning Is Forcing Through Progress in Education

    eLearning solves many of the problems associated with traditional learning models, which often present geographical and financial barriers. It is more adaptable and dynamic than conventional forms of learning. 

    But with this new learning model comes new challenges. The social aspect of learning is taken away, which is clearly valuable to many people. ”Learning by doing” is, for the most part, impossible, presenting obvious challenges. As a result, engagement is an issue.

    It’s undoubtedly clear that eLearning is here to stay and is revolutionizing the education industry. Stuffy lectures, unhelpful handouts, and unengaging exercises are being pushed out in favor of dynamic and exciting courses that engage students better. What happens next will be very exciting – and we’re curious to see it through.

    The post Learning in a Post-pandemic World: How eLearning is Establishing Itself as a Major Industry appeared first on Hostinger Blog.