EDITS.WS

Category: bobwp.com

  • Partnership > First Win >Talk About It

    A large part of what we do over on Do the Woo is help builders with product growth. Now I am no expert in the field, but by osmosis, through our partners, our podcast guests, and yes, our show’s co-hosts, there is a wealth of knowledge that I facilitate and bring to the table.

    Partnerships are a big thing

    Since I have been in business, even before WordPress, I valued every partnership I grew. And when it comes to partnerships and product growth, a lot of us hear tips and insights that are helpful, but seldom do they take a twist on things. That is what I am always looking for.

    My friend and colleague, Jonathan Wold, is instrumental in helping me get Do the Woo where it is at today. I could go on and on about Jonathan, but another trait I really value from him is his unique and powerful insights that he brings to the Woo and WordPress ecosystem. And recently I was revisiting a post from last year about the challenges founders face with product businesses being undervalued in the WordPress ecosystem, my ears perked up. It’s titled, Using the Loop To Grow a WordPress Product Company.

    The post resonated with me initially as it applies to my own partnerships and how I can help my partners get the most out of it.

    I really felt Jonathan hit the nail on the head. With as many of these product companies who are struggling with growth, they can take his thoughts and actually step back with an approach that is more refined and strategic.

    Now I don’t want to give away the whole post, but I wanted to tease you with these three elements of what he calls the “loop”.

    From Jonathan’s blog

    Here is a small part of the post:

    Partnerships

    Our ecosystem is warming up to the idea of growing through strategic partnerships. I spoke about it at WordCamp Europe and published a framework for strategic partnerships that’s served as a starting point for founders.

    Within the context of our growth strategy, the idea is that you start with a partnership. Identify another business within the WordPress ecosystem aligned with the audience you’re serving and the problem you’re focused on solving and form a partnership.

    Early on, you can’t know whether a partnership will work out or to what extent. Accordingly, it’s critical to focus on your..

    First Win

    Work with your new partner to identify a first win. Given our emphasis on customer centricity, the ideal first win is going to be helping a mutual customer succeed.

    This is where I often see partnerships go wrong. They “partner up”, and wait around for wins to happen. Stay focused on the partnership until you have a win that has all involved succeeding.

    A first win is also a great way to gauge the quality of the partnership and decide how much further each of you are willing to invest.

    Talk About It

    Take the win and keep the customer in focus; it’s about them, not you. With the customer’s blessing, tell the story. Work with your partner to share the mutual win within your spheres of influence.

    Talking about the win and keeping the customer in focus gives you an opportunity to both anchor and continuously refine your positioning.

    The Loop

    Of course the loop is the part that is as simple as this, rinse and repeat.

    Now, as I said before, this was just a teaser as there is a lot more to the post that will be helpful to any product company looking to grow, whether it’s a product for WooCommerce or the bigger WordPress ecosystem. He goes more into his thoughts around this strategy including some solid guidance. Check out Jonathan’s post here. 

    The post Partnership > First Win >Talk About It appeared first on BobWP.

  • Finding Team Members to Fit Your Company’s Culture

    In a podcast with Marius Vetrici from WPRider, we dove into his agencies culture. Host Ronald Gijsel asked him, “How do you find out if somebody is the right fit into your culture? Is that something that you are very conscious on when you’re recruiting somebody?”

    Recruitment into a culture of values

    Between 2003 and 2013, I had another software company, and there we failed with five different products and made all the mistakes that you can do. That was a product company. So that’s why this time when we are approaching the new product, we did some research, we looked at positioning and the market and the needs that customers value.

    Now coming back to the recruitment, we start by trying to attract the right people. WPRiders was just starting up when it was founded as a company. I wrote down the values that I would ideally have that would run our company. These were not only just some words but an explanation of values, what was my understanding of those values at that time, and how does somebody objectively know if a person lives up to the values or not?

    When we started hiring people, I would just add those values into the job ad because that would communicate to certain people that, hey, these guys are like this, this is their values. And throughout the years we had people telling us that they had created the resume just to apply to your job. I have never had to apply to a job, but something clicked and I wanted to just meet you guys. So this is the effect that you are getting when you are consciously sending those messages, almost like a subliminal message on a certain wavelength. And then during the interview there are questions designed to discuss examples of this or that value, for example, integrity, honesty. And every six months we do evaluate ourselves with a performance appraisal and look at the values again to make sure we allocate some resources and budget in order to support and to foster those values.

    How reviews are done for team members

    Throughout the years we’ve designed a process for this. Actually, that’s one way that helped me convert myself from a freelancer, one-man show, into a team. Every time I would do a repetitive task, I would just write down a checklist, like a guideline, a procedure. And then I would run it based on that checklist just to make sure I’m not missing anything. Later on when new colleagues came in, they would just pick up on those checklists and would develop them further.

    So yeah, we are doing these reviews internally based on these processes that we’ve developed. And we have our director of operations who’s evaluating most of the people because they are in the operational department and I am still doing the performance appraisals for the other areas like sales and recruitment.

    The post Finding Team Members to Fit Your Company’s Culture appeared first on BobWP.

  • What Sets a Good Freelance Developer Apart From the Others

    Freelancing is not for the weak-hearted. It takes a lot of grit, empathy and courage. Some who choose that path wouldn’t have it any other way. There are opportunities they are given that would not have been the same if they were working for a company or an agency. And although you might be thinking that the freedom alone is one of the strong points, when it comes to what really sets apart a good freelancer if beyond that creative drive.

    The Super Power of Building Relationships

    A lot of developers start their career opening an agency. You spend your time trying to gain clients, trying to provide solutions, running after different projects. But for some freelancing is the best route. Whether it’s yourself, or you work for a company like Codeable, it provides the best way to get the kind of clients you want. Ideally, those who are respectful, and they appreciate your work, and they return to you and you build a relationship with them.

    What many developers have admired the most about the freelancing is the relationship that you can build with clients.

    Freelancing Gives You the Ability to Communication with Clients

    With the ability to communicate with clients, to express yourself, to even talk about technical stuff and not only the technical stuff. All of that together makes it much more sense to as a human being and as a system solver or provider, to work with clients than any other way.

    What sets a good freelancer apart is the ability to build relationships. It’s never about what that customer needs now or what that customer might need now, it’s about supplying them with what they need now in such a manner that they are always going to come back to you for it. You are their trusted partner in this journey that they are making with their website, and they will always come back to you. It’s about establishing those relationships in very solid manner. And it’s about the small things. It’s about saying, please, thank you, or remembering them on a holiday and saying, “Hey, happy holiday.” It’s the little things that make it.

    The Hardest Part is the Soft Stuff, Not the Technical Stuff.

    As a result, what sets a really amazing freelancer apart from ones that tackle the hardest part, the soft skills. That’s the most difficult part to really tone down.

    The technical stuff you can learn in a book. Saying it’s not hard I suppose is reductive. But you’re capable of learning it with ease, there’s a structure to it. The soft stuff is the harder piece of it.

    This post was inspired by the conversation with Christopher and Marcel on the podcast.

    The post What Sets a Good Freelance Developer Apart From the Others appeared first on BobWP.

  • Thoughts on Translating the WooCommerce Plugin

    Last year on a podcast host Abha Thakor had a chat with three Woo builders as they shared their stories around translation, meetups and sustainability. It’s great to reflect on past conversations as we need to keep these important elements of WooCommerce moving forward.

    Translating WooCommerce as a plugin into your local language

    When it comes to the WooCommerce plugin, there are thoughts around the importance of translating it into local languages. For example, Simon Kraft from Germany weighed in on this.

    He started by stating that WooCommerce is similar to WordPress and any WordPress plugins because people often find their way around English strengths since English is the default in WooCommerce and many other plugins. But in cases like eCommerce, it’s very important to have that in your local language. This helps any user or developer to understand what you’re doing and find your way around a shop or a website. Luckily with WordPress there is a large community of volunteers pledging their time to translating enormous numbers of text to their local languages.

    Translations in German

    When it comes to Simon’s native language, German, he noted that they are a bit picky with having strange language strings in their websites and WooCommerce shops are no exception to that. Years ago when he started translating WooCommerce, he would find wrong or misleading translation, something that was translated with some automated software like Google Translate, but was not precisely on point in German. At that point he thought, “Hmm, we can do better than that.” So Simon moved over to the translation side of things and tried to fix it and not break stuff on my way there.

    Getting started on translating the WooCommerce plugin

    Vachan from India added how he started translating WooCommerce and how others can start. It started with his team and wanting to help the community. As a project translator the simplest way to do this is to go to the translation page on the WordPress official website. There you will be able to easily find what interests you in translation. Just select your language and you can select which project you want to work on. For WooCommerce, once you have chosen your language, search for it. There you will find a complete front end system where you can see what has been translated and what is pending.

    In most cases, there are two primary places where you can help contribute to the translation. The first is the stable version, which is actually live and people are using it. Secondly, there’s a trunk, which is the future release, the immediate future release. Both are equally important because the current version helps whoever is already installed and working on that to ensure it gets updated whenever the user updates their website. And of course, the trunk is for the future release.

    He goes on to say that working in both is a good idea. It’s about your fluency and how comfortable you are picking up any language. If you feel you’re confident enough to take any language, you can explore it. See what words, which phrases are requiring any translation and you can suggest that translation. And it’s as simple as just filling up that simple clicking on the word, clicking on that phrase and just in inputting your translated reply. That’s it.

    Do you need to be a WooCommerce developer?

    Vachan does not feel you need to be a developer. You just need to understand WooCommerce enough and have used it. It’ll help you because you understand where that phrase is being used. Because in some languages, what happens with the same word could mean something differently, such as a different context. So just being aware of the context is a good thing. You don’t have to be an expert in development as there isn’t any coding language required. It’s just the language you know. And understanding the context of where that phrase is going to get used in the software is important.

    Challenges of translation

    Everyone on the podcast gave a bit of insight to the challenges not only met with WooCommerce translations, but WordPress as well. Maja gave one example of translating a certain term like tab or field. Once this is done and you translate to a new deposit, this word in the glossary. For instance, if the tab is being translated into my language, if you go and Google that word in my language, you will not find anything actually that explains how to solve your problem. So it would be great if there would be a visual supporting articles explaining this or expanding on the glossary.

    Simon, when revisiting translating German, added that here are cases where stuff like that happens. In German, it’s not so bad because German and English are quite close to a certain degree. The main issue with German is that German words are very long in many cases. Because in German it’s grammatically sane to just chain words and have like donaudampfschifffahrtsgesellschaftsmützenfabrikant. That’s a valid word. It’s about a hat for a sea captain.

    So in many, many cases, it’s actually an issue to find a translation that fits the context. For example, you have a button somewhere and the button cannot be huge. So you have to find a fitting word that meets the context. That’s hard sometimes.

    When it comes to WooCommerce or any eCommerce context, translating with localizing the currency is important. WooCommerce, which is America-focused in many cases, we have examples in U.S. Dollars and similar currencies, which is perfectly fine. But if we translated for the German or European market, then we would replace those examples with Euros or Pound or whatever.

    Final Thoughts

    The overall conversation carried a theme as first mentioned. It is important for WooCommerce builders, who have the resources and capabilities, to get involved with helping to translate the WooCommerce plugin. From what I have seen, the growth of Woo is building in countries across the world and here at Do the Woo we want to help you to bring your translating skills to help that growth.

    Again, you can listen to or read the full transcript here of the episode Stories of Translation, Community and Sustainability with Vachan, Maja and Simon

    The post Thoughts on Translating the WooCommerce Plugin appeared first on BobWP.

  • Breaking Into the WooCommerce Ecosystem as a Product Developer

    If you are a product developer, you may be thinking of moving into the the Woo ecosystem. You may be starting a plugin or extension or have already built it. Maybe you are looking at a big player in the space to acquire it. Or reselling on the WooCommerce marketplace. Here are three good places to start.

    Make Your Product Compelling

    What is compelling about a product is when it’s really created with customer need in mind. Less breath, and more depth. By that have it focus on this one problem and just really introduce an elegant, simple, easy solution that reflects and understanding of the customer’s true need.

    Everyone has seen products out there, plugins, extensions, consumer products that are just patched together, modified from one thing to suit a different need. What is important is the thing that you’re creating really does meet a real need in the market.

    Introduce an Elegant Solution

    This is looking at it from the customer perspective and not from a coding or development standpoint If the store owner uses your plugin , they want to with minimal guidance and to be able to feel confident in their use of it. That is the bigger picture.

    This may not be feasible depending on the level of complexity of the problem that you’re trying to solve. But it can be bolstered by really great docs, videos, and how to’s. With Google these days, people can find guidance out there. If they are using something and it’s intuitive or it’s adapting to their skill level or needs, that is really beautiful.

    Winning Hearts with Reviews

    It’s not always about market share or numbers. It’s also about winning the hearts of those that you’re trying to serve. So the amount of passion that comes through reviews should reflect a love for a brand, or the story about “hey, it really made my work a lot easier,” or “It boosted my sales by 40 percent,” or, “it changed how I think about my business, and it changed the opportunity for me.”

    These are just three examples that were shared with from Clara Lee who leads product marketing at WooCommerce.com. She has a lot of insights she shares more behind the scenes via marketing the WooCommerce marketplace and other products. You can listen to the full podcast. Or if you would like to hear my perspective on breaking into the Woo ecosystem, I have a few thoughts as well.

    The post Breaking Into the WooCommerce Ecosystem as a Product Developer appeared first on BobWP.

  • Three Major Considerations on Shaping an AI Feature

    A bit ago we had an episode with host Dave Lockie and Dan Walmsley, Interim Head of Artificial Intelligence at Automattic as they dove into AI, what it means to WordPress and WooCommerce, as well as how the future of AI is perceived within Automattic. Dave asked Dan about the speed of AI and shipping features out whether that be in the next month or the next week or the next year, and probably, at this rate, tomorrow.

    Long term, short term, long term test

    Dan shared when it comes to contemplating how to shape a feature, he has at least three major considerations. One is over the long term. Is there something foundational about this? Is there something fundamental about this? For example, they worked on this chat feature for Seth Godin’s blog and there’s a few other blogs it’s on too, and there there’s a lot of improvements of that coming down the pike. It was very much a first pass, but Dan believes that chatting with a blog, making it possible for someone to take any knowledge base, whether that’s something they’re curating or it’s a long tale of their blog history and making those recipes, those diary entries, those words of advice or whatever else that you filled your blog with accessible through a chat interface, he believes is a fundamental new both user interface paradigm and a much more powerful way to interact with content than we’ve had in the past.

    Every site owner should be able to tune for their own use case

    At Automattic, they believe that this is something that every site owner should be able to tune for their own use case. Much like with ChatGPT, how you can plug in tools, what does it look like to plug AI tools into a chat experience powered by a WordPress website? Dan thinks a lot of people are thinking about that and they’re thinking about that too. They just think there’s a huge amount of value. Is there something fundamental, is one question, and then are there many possible different use cases, all the way from a free site up to an enterprise site? Can we imagine that same feature, say chatting with a blog, being useful? Well, yes, if you provide customer support, if you provide advice, if you provide recipes, if you provide stories for kids, those are all different personalities and knowledge bases that can be delivered through exactly the same user interface paradigm and set of tooling. The adaptability of the GPT series of models means that we can use the same stuff to serve all those things, so that’s great.

    Does it solve a pain point people have today?

    Then in the short term, the question is, and this is the third piece, does it solve a pain point people have today? Is there something missing in their lives? That part is a little harder. He feels like we are in a moment where people aren’t quite sure what this AI thing is for yet or how much to invest in it, but he does think that for many products, people are intrigued by AI and willing to try it as an add-on to something they already know. Oh, you were going to buy the pro plan. Oh, it comes with an AI thing. Well, you are definitely going to get it now and try it out for a week and whatever and see what that’s about because you want to know what AI can do for you and your business.” So we’re in a moment like that, that that’s kind of a bubble where I think that’s going to tip a lot of AI companies’ conversions over the edge in the time being.

    Are you actually providing value?

    But the long-term test, the long-term tell is are you actually providing value? Do you actually have a moat? Can you be eaten alive by someone else with better data? He thinks at Automattic they have many, many, many possible things they can try that all of which look really, really promising and are based on, again, the reason why they invested in Sync is they asked the question, “Is it fundamental? Does it enable multiple potential use cases and does it scale from simple sites all the way to the enterprise?” And the answer for all three was yes.

    You can listen to the full show or read the transcript here.

    The post Three Major Considerations on Shaping an AI Feature appeared first on BobWP.

  • What Storytelling Means to a WooCommerce Product Builder

    Abha Thakor, co-host on my podcast Do the Woo, has been bringing on guests to tell stories since she joined our team. Before she did that, she was a guest herself and took the time to explain why storytelling is such an important part of being a builder.

    The reason behind storytelling

    I get really exasperated when people tell me in a professional environment, “Oh, we do storytelling” when this storytelling is basically nothing about the person or capturing what it is that it means to them. And it is just a corporately-engineered line. Some corporate blurb that has nothing about the real person or people involved. Storytelling has been around for thousands of years, the only difference is the tools that we use. A story, to be effective, has to have certain components to help people understand that story, to reach others, and for them to be moved or inspired by that story.

    That doesn’t mean that they should create stuff that’s not there. This is one of the things that I would really say to WooCommerce businesses, please don’t create stories that aren’t true. If you change people’s stories or what they share in reviews to fit your corporate brief or what you’re trying to sell, they will come back about it and they will not work with you again. They will also be a lost customer.

    And actually, you don’t need to approach it like that because the story they’ve told you is the one which will inspire somebody else. Storytelling needs to be something that is positive, it needs to have an integrity to it. It also needs to avoid being translated into words that actually people will not understand. People don’t relate to that, people relate to people.

    What storytelling means to a product builder

    The best stories are often going to be the people who write to you and give you a particularly strong review, saying why it made a difference. Now, don’t just use their review and run it as a promotion with all your branding around it. Talk to the person. Because talking to the person will give you more of the context of that story. That story itself is likely to be more powerful. You have empowered the person and the customer, you’ve made them feel valued, which is important because this customer has taken time to contact you. It is often so easy to give a negative review. In our culture, sadly, people will not jump to pay a compliment. Value that customer who does and help them share their story.

    The Royal National Lifeboat Institution is a really good example. They are a charity in the UK and Ireland, and like many other organizations, they monitor what is happening. They monitor what is being said. But they don’t just take it, reproduce them and say, “Hey, this is all about us.” What they do is actually something that is the same for what you would do for a product.

    It’s, “Let’s talk to this person, let’s see what the context is. Let’s see what else they might want to say.” It may be that they want to share more. If you don’t have the conversation, you could have just missed out on the best story, something that will not only interest your audience, but will also motivate your team or staff.

    Stories can also come from other sources and interactions with your customers. Encourage your team to look out for how to help build your community.

    The story brings trust for newcomers to WooCommerce

    We often say to one of the WooCommerce agencies we work with, “Okay, if you are working with a charity or you are sponsoring something because you passionately believe in it, what are you want to say about that?” And not from the perspective of making money off that charity or making money off that cause. But what is it that is part of your story? Because actually telling your story is more than telling the public that you sponsored something.

    And I’ve seen it with WooCommerce builders. I’ve dealt with a couple of sites recently that they’ve sent me. [These sites in their version of stories]  literally talked about what they had in their toothpaste and when they brushed their teeth, what came out of their teeth. And “Why would people want to know this?”

    It was because the teams looked at social media where people talked about breakfast and things like that. They didn’t know where to start, so, that’s what they did too. I have got permission to re-tell that story because the team there said, “Someone should have told us this.”

    But it’s telling your story and telling what you are comfortable with sharing. I’m one of the editors of the People of WordPress series. And we’ve interviewed lots of people who are from e-commerce, but hear them say, “Okay, what are you happy to be reading about yourself? What are you going to be happy about someone talking to you about? Is really important and that’s for any person.

    It’s about being listened to and heard

    And that’s the joy for me, coming from a PR background where I’m a Chartered PR Practitioner and that’s a lot about actually thinking about the ethics of communication and how we deal with things in a positive way and how we involve people. We don’t do communications to them, we create or we do communications together because it’s about being listened to and being heard. And helping people be listened to and heard is the greatest way to do that.

    We talk about ownership a lot. So if I was talking to you as a product developer, I would say, “Okay, share a little bit about what that means in terms of why it’s special to you, how and why it excites you,” because that is your story. And that may be what you invite other people to share as well.

    For example, with the boats work that we do, we ask the captains to share what it is that they love about taking people on these wonderful excursions. And it becomes much more than this e-commerce thing that you’re supposed to do. It becomes a living and breathing part of your business and part of your organization. And that is when business really innovates, it’s when you get fantastic solutions, it’s where you meet and collaborate with other people. And more importantly, you get to meet exciting customers that makes day with you for the rest of your business career. And that’s the people that you want to be at your party when you retire. So, it’s bringing that locality back to you, really.

    The post What Storytelling Means to a WooCommerce Product Builder appeared first on BobWP.

  • Looking at Code as Words

    During a past podcast Abha Thakor was chatting with Kim Coleman about her journey as a developer. Previously she had talked to her and one of the things that Kim liked about code, it is words and when you look at code, that is what you see. For those who are especially struggling or wanting to learn more she asked Kim to elaborate.

    Oh, this is code. I can’t understand it.

    WordPress itself in the early days and even to today, is largely built in a language called PHP. And it is a human readable language. If you get over the fact that you’re looking at code, it reads in English words that we all know and we can understand. But I think the hurdle is getting past looking at code and saying, “Oh, this is code. I can’t understand it.” You’re not looking at zeros and ones, you’re looking at words you can understand. For me, I got my start doing graphic design. I was creating print products, I was using Adobe tools to create them.

    And over time I started working more with my husband, Jason. He was my boyfriend at the time, building websites. He was studying computer science and he himself was more doing the backend in the code work. I was designing things as kind of a static mockup of the site and then I realized I could go a little farther, I could take another piece of this from his plate, I could do the actual HTML and CSS markup.

    Again, both languages that really are human readable languages. And then over time started doing some of the PHP work. I would call myself a front end developer at this stage, but it was really a granular process of using the resources I could find on the internet, using Stack Overflow, using what we called the WordPress codex at the time, now, the developer resource library.

    And finding examples of code where people were extending WordPress, where people were adjusting the appearance of a theme, copying it, pasting it into my editor, reading the code and deciphering the code enough to say, “Oh, I just need to tweak this one little bit, this ID or this selector or this location to my term and then it will work.” So there’s a bit of a daring aspect to doing that. And it feels scary because you could potentially “break” something, but luckily we can undo things. Command Z, control Z often is your best friend when you are beginning to develop and not quite sure if you’re going to break something.

    You can listen to the full show or read the transcript here.

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  • Nathan’s Head Meanders Around WordCamp US 2023

    As the Nathan head made its way around WordCamp US, mixed reactions of shock, love, ignorance, confusion, anxiety, fear and words that defy us, were had by all.

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  • Multilingual Sites Are a Good Bet for WooCommerce Shops

    No person is an island, and the same can be said for your WooCommerce store. In fact, you’ll want to make sure any potential customer can find you, regardless of the language they speak. If you run a multilingual WooCommerce store, you have the best chance of finding greater profits, and more success than ever before.

    There are lots of ways to do this, but if you use WordPress and WooCommerce, you have a stellar foundation. Both are market-leading platforms, and if you extend the ecosystem using plugins, you can create almost any type of store imaginable. What’s more, you have enormous flexibility and power under the hood.

    For this post, we’re going to take a look at a number of ideas and thoughts around why you should launch a multilingual WooCommerce store. To set some context, let’s talk about the popularity of WordPress and WooCommerce.

    WordPress’ Market Share (And How WooCommerce Leverages It)

    First off, WordPress is a huge industry. It is used for nearly 45 percent of all websites and sees constant growth. More users come to the platform on a regular basis, despite the competition. There are lots of positives to this, which we’ll discuss later on.

    As for WooCommerce, the statistics still make for good reading and account for several million sites.

    How E-Commerce Statistics Correlate With WordPress’ Own Numbers

    Worldwide e-commerce is also big business. Purchase numbers were around two billion across 2020, and with around 25 percent in growth of the market, it’s a channel that lots of stores should be a part of. The good news is that WordPress and WooCommerce can both scale to meet those demands and is continually growing.

    In fact, WooCommerce has core design and code to help you scale a store. This is just one of the many positives of using the platform in this way.

    The Benefits of Running a Multilingual WooCommerce Store

    There are likely customers, ready and waiting, almost everywhere in the world. By extension, this means there may be demand for your products or services. This is the core benefit of running a multilingual WooCommerce store, but there are lots more to consider:

    • User Experience (UX). The UX of your site will improve because you will cater to the most number of users. A site in a familiar language is going to be easier to navigate, use, and interact with.
    • Search Engine Optimization (SEO). Each extra page for your multilingual content will have a rank in search engines. At a base level, the greater number of pages you index, the more chance a user will click one.
    • ‘Social currency’. This aspect covers a number of areas. For example, your attempt to localize your site (a key aspect of running a multilingual WooCommerce store) will bolster trust in your customers. Also, you stand to earn more credibility, goodwill, and loyalty.
    • Ahead of the competition. If your sales are going well in your original market there’s a strong chance your products will gain the same success elsewhere. Perhaps you have several competitors in your home market that aren’t as ready and willing to create a multilingual store, this sets you apart and puts you ahead of the competition when it comes to international conversion rates.

    Overall, a multilingual WooCommerce store can open up new markets, and give your products and services fresh attention from would-be customers.

    How to Launch a Multilingual WooCommerce Store

    Of course, you’ll need some tools, services, and platforms in place before you begin to create a multilingual WooCommerce store:

    • Your site will need to run an up-to-date version of WordPress.
    • By extension, you’ll also want to run the latest version of the WooCommerce platform too.
    • You’ll need some way to translate your content, and display it for users.

    Most WooCommerce sites will already have products in place and optimized text, which leaves the translation process.

    Conclusion

    Finding new customers is tough. While there’s merit in trying to reduce that churn, you will also need a strategy to find fresh customers for your products and services. A multilingual WooCommerce store is a top-tier yet simple way to do so.

    The premise is that the more eyes there are on your store, the greater the chance of a purchase or conversion. However, to get here, you’ll want to run a multilingual WooCommerce store.

    The post Multilingual Sites Are a Good Bet for WooCommerce Shops appeared first on BobWP.