EDITS.WS

Category: elegantthemes.com

  • Get a Free Construction Layout Pack for Divi

    Hey Divi Nation! Thanks for joining us for the next installment of our weekly Divi Design Initiative; where each week, we give away a brand new Layout Pack for Divi.

    This time around, the design team has created a beautiful Construction Layout Pack that’ll help you get your next Construction website up and running in no time!

    This layout pack includes:

    9 Premade page layouts strategically designed for any Construction website (including a footer design)
    – Original, royalty-free photos and graphics + customizable source file (see below)
    – Plus, a large collection of pre-designed website elements that are customizable and reusable anywhere.

    This layout pack is available right inside Divi for all Divi customers for FREE as the latest addition to our growing Divi library of hundreds of premade layout packs, thousands of page designs, and countless web design elements and resources.

    divi layout

    Check Out The Divi Construction
    Layout Pack Below

    Get it for free today!

    Construction layout pack for Divi

    Landing Page Design

    Construction Pack for Divi

    View The Live Layout Demo

    Home Page Design

    Construction Layout Pack for Divi

    View The Live Layout Demo

    Services Page Design

    Construction Layout Pack for Divi

    View The Live Layout Demo

    Service Page Design

    Construction Layout Pack for Divi

    View The Live Layout Demo

    Portfolio Page Design

    Construction Layout Pack for Divi

    View The Live Layout Demo

    Project Page Design

    Construction Layout Pack for Divi

    View The Live Layout Demo

    Blog Page Design

    Construction Layout Pack for Divi

    View The Live Layout Demo

    About Page Design

    Construction Layout Pack for Divi

    View The Live Layout Demo

    Contact Page Design

    Construction Layout Pack for Divi

    View The Live Layout Demo

    Key Features

    If you’re looking to get a new Construction website, you don’t want to miss out on the Construction Layout Pack for Divi! Each page layout is built to impress your visitors with world-class web design. And it has everything you need to promote Construction services, and much more. Use it to get your next Construction website up and running today!

    Live Demos

    Click the links below to see a live demo for each of the layouts included in the pack.

    1. Construction Landing Page (live demo)
    2. Construction Homepage (live demo)
    3. Construction Services Page (live demo)
    4. Construction Service Page (live demo)
    5. Construction Portfolio Page (live demo)
    6. Construction Project Page (live demo)
    7. Construction Blog Page (live demo)
    8. Construction About Page (live demo)
    9. Construction Contact Page (live demo)

    Access This Layout Right Now
    Directly from Your Divi Builder

    Since Version 3.0.99 of Divi, you can find and import any of the layouts included in this pack (along with ALL of Divi’s Premade Layout packs) directly from the Divi Builder. They are already waiting for you.

    To access your new layout, simply activate the Visual Builder when editing a page and look for the “Load From Library” icon in the page settings bar (it looks like a plus symbol). Click this icon to launch the Load From Library popup. Under the Premade Layouts tab, you can easily find the new layout by scrolling through the list of layout packs. Once you find the Construction Layout Pack, click on it. You will see all the individual layouts included in the pack. Select the layout you want to use and then click the “Use This Layout” button.

    Construction Layout Pack for Divi

    For more, check out this video to learn how you can get this layout pack up and running today.

    Subscribe To Our Youtube Channel

    Authentication Required

    Before you can download Premade Layouts from the Divi Library you must authenticate your Elegant Themes Subscription. You can do this by navigating to Divi > Theme Options > Updates. There you can enter your username and API key and save changes.

    Construction Layout Pack for Divi

    You can find your API Key under your members area on the Elegant Themes site. After you enter the Username and API Key, you will gain immediate access to our library of hundreds of free layouts (including this one). If you haven’t done this, when you click to import a layout to your page, you will be prompted to enter your Elegant Themes Membership Username and API Key.

    Use Layout Images for FREE with No Licensing Restrictions

    Divi Construction Layout Pack for Divi

    The image assets included with these layouts (icons, illustrations, photos, etc.) have no licensing restrictions. This means you can use them in all of your commercial projects without having to worry about paying licensing fees or attributing the photographer. Use them in your commercial websites, sell them within your Divi child themes, include them in your own Divi layout packs or just use them on your blog. We know how challenging it can be to find good photos and how confusing and scary the licensing that governs those photos can be. We want to fix that problem for our users.

    Download the Full Res Image Assets

    New Layout Pack Every Week!

    We hope you enjoy this layout pack. We look forward to hearing your opinions in the comment section below. Make sure you check out next week’s layout pack as well!

    The post Get a Free Construction Layout Pack for Divi appeared first on Elegant Themes Blog.

  • Today is Your Last Chance to Save During Our Cyber Monday Sale

    Time is running out and our Cyber Monday sale is almost over. This is your last chance in 2022 to get the best prices we’ve ever offered on Divi and the entire Divi Ecosystem of products and services. Save 25% on Divi, 44% on Divi Cloud and Divi Teams, and up to 60% off on our curated Divi Marketplace bundles and select products. Now is your chance to take advantage of these amazing discounts. Once the sale is over, the discounts, bundles, and freebies are all gone. What are you waiting for? Fill up your cart now and experience Divi like never before!

    TAKE ME TO THE SALE!

    Get 25% Off Divi Before Our Cyber Monday Sale Ends

    Save 25% on Divi, the ultimate WordPress Page Builder during these final hours of our Cyber Monday sale. More than 800,000 people trust Divi to build their websites, blogs, and online stores. With visual builder technology, a no-code interface, and limitless customization options, Divi takes WordPress web design beyond the next level. This Cyber Monday, take advantage of our biggest discount yet and add Divi to your WordPress toolkit.

    TAKE ME TO THE SALE!

    Save 44% on Divi Cloud and Divi Teams During Our Cyber Monday Sale

    They may be newcomers to the Divi ecosystem but they are instant time and money savers for your business. Add your custom designs to Divi Cloud and access them from any Divi website. Grow your team and share API keys, and downloads, and access to your Elegant Themes account. Have confidence in building a bigger, better agency in 2023 by adding Divi Teams and Divi Cloud to your cart.

    Divi Cloud

    Build a library of your favorite Divi elements to the cloud with Divi Cloud. Save your custom designs, CSS, and most used design assets to use on other Divi websites. No longer will you need to save JSON files to move your favorite designs from site to site. Divi Cloud works like Google Drive, Dropbox, or OneDrive, but for WordPress websites running Divi. Share your assets and quickly build websites with your most used designs right at your fingertips. Grab Divi Cloud today at 44% off during our Cyber Monday sale!

    Divi Teams

    Give your team members secure access to your Elegant Themes account with Divi Teams. Stop sharing your critical business information by adding Divi Teams to your organization’s operation plan. With Divi Teams, you can assign roles to different team members, all from the same Elegant Themes account. Your accountant can access invoices while your developer can create API keys without having to see your credit card information. During our Cyber Monday sale, you’ll be able to save 44% off Divi Teams while building a stronger business in 2023.

    TAKE ME TO THE SALE!

    Last Chance to Save 60% on These Divi Marketplace Bundles Only Available During Our Cyber Monday Sale

    We’ve packaged the best of the best from the Divi Marketplace into three amazing bundles that you can only buy during our Cyber Monday Sale. With amazing support and backed by Elegant Theme’s rigorous standards, get your hands on some of the best and brightest from the Divi Marketplace at close to 60% off.

    The Cyber Monday Divi eCommerce Booster Bundle

    This bundle was created especially with online shop owners in mind. Bring high-performance and deep features to your Divi online store with the tools found in this bundle. We’ve got child themes, modules, plugins, and layouts that will equip you as you build out your next eCommerce project. Individually, the plugins in this bundle will set you back $486.99, but when you buy this bundle today during our Cyber Monday sale, you’ll receive more than 10 Divi eCommerce products for just $194.80!

    The Cyber Monday Divi Module Booster Bundle

    Add over 250 new modules to your Divi toolkit with the Cyber Monday Module Booster Bundle. Packed to the brim with amazing community-developed modules, this bundle will breathe new life into your Divi websites with distinctive features. Favorites like Divi MadMenu, Divi Content Toggle, and Divigrid (plus many more!) are included in this bundle at the low price of $187.20. Purchased individually, you’d be paying more than $450 for all the plugins in this bundle.

    The Cyber Monday Divi Blog Booster Bundle

    The Divi Blog Booster Bundle is only available during our Cyber Monday Sale and will give you all the tools you need to craft a successful blog with Divi. Filled with tools like Divi Blog Extras, Blogy, and Divi Blog Pro, you can’t go wrong with this bundle! For a limited time only, you’ll be able to cash in on this great discount by purchasing this bundle for a mere fraction of these products’ regular prices!

    Unreleased, Exclusive Layout Packs, Headers, Footers, and More

    We’ve created unreleased, never-before-seen, exclusive Cyber Monday Layouts and Theme Builder Templates only for Cyber Monday customers and existing Lifetime Members. New and modern designs for your work are available–for free–for you to add to your design arsenal. It’s all yours when you join, upgrade, or make a purchase in the Marketplace. Design inspiration awaits!

    TAKE ME TO THE SALE!

    Unlock Additional Deals on Marketplace Items for Just One More Day

    We’ve partnered with some of Divi Marketplace’s best creators to bring you huge discounts on some of the best the Divi Marketplace has to offer. After you make your first purchase during the Divi Cyber Monday Sale or if you are already a Lifetime Member, you’ll notice a new section in your member’s area called “Perks.” There you’ll find a huge slate of additional deals. These partners have marked down their entire product catalogs. Don’t miss the opportunity to save 25%, 35%, or even 60% off some of the best and most popular child themes, plugins and modules from the Divi Marketplace!

    TAKE ME TO THE SALE!

    We’re Not Done Yet! Get a FREE Prize with Every Qualifying Cyber Monday Purchase!

    We’re giving away over 18,000 prizes valued at over $1.1 million. Unlike our past sales, everyone is eligible to choose a prize… including existing lifetime members! You could potentially win up to five free prizes, several with price tags over $50, $75, or even $100!

    TAKE ME TO THE SALE!

    • One Free 🎁 For Every New Divi Membership
    • One Free 🎁 For Every Divi Account Upgrade
    • One Free 🎁 For Every Divi Cloud Purchase
    • One Free 🎁 With First Divi Teams Purchase
    • One Free 🎁 For Every Marketplace Bundle Purchase

    Time is Running Out!

    There are only hours left to secure the best deals we’ve ever offered across the entire Divi ecosystem. Don’t miss your chance to get Divi, Divi Cloud, Divi Teams, and potentially dozens of Divi Marketplace products at their lowest prices of all time.

    TAKE ME TO THE SALE!

    The post Today is Your Last Chance to Save During Our Cyber Monday Sale appeared first on Elegant Themes Blog.

  • How to Boost Your Blog Post Header with a Background Mask & Pattern Design in Divi

    The new background pattern masks and patterns available in Divi allow you to add interest to your backgrounds, without using images. With a variety of options to choose from, there are tons of opportunities available to your to style your backgrounds within Divi. Today, we’ll be looking at combining both background pattern masks and patterns to upgrade your blog post header design in three unique ways.

    Let’s get to it!

    The Important of Blog Post Header Design

    Before a reader goes through your post, they will first be met by the content above the fold. The fold is the first part of the screen that is seen before scrolling begins. It’s really important for us to ensure that the section above the fold in our design is eye-catching and encourages people to keep on scrolling to read the rest of the page. In our case, we want people to keep on reading our blog posts after interacting with our blog post header. With the new Divi background features, we don’t have to spend hours in Canva and Photoshop to create awesome designs. We have all the tools that we need right within the Divi builder!

    Divi Blog Post Header Design with Background Masks and Patterns

    You can make some really cool designs out of the box with either background masks or background patterns. However, we want to take it a step further and combine the two of these new features together! Let’s see what we’ll be working towards in this tutorial.

    Background Mask and Pattern Example One

    The Divi Corporate Blog Post Template using the Divi Builder's new Background Mask and Patterns

    The header section of our Divi Print Shop Blog Page Template re-imagined Background Masks and Patterns.

    Background Mask and Pattern Example Two

    The Divi Corporate Blog Post Template using the Divi Builder's new Background Mask and Patterns

    The header section of our Divi Fashion Designer Blog Page Template updated using Background Masks and Patterns.

    Background Mask and Pattern Example Three

    The Divi Corporate Blog Post Template using the Divi Builder's new Background Mask and Patterns

    The header section of our Divi Corporate Blog Page Template redesigned with Background Masks and Patterns.

    For this tutorial, we’ll be working with three different FREE Divi Blog Post Templates that can we found on our blog. Now, let’s get into the tutorial!

    Example One: Divi Print Shop

    For this example, we’ll be attempting to keep the background close to the original. We want to imitate the look of the template, but we’ll be using the Divi Background Masks and Patterns feature to re-invent the header section a little bit. To begin this tutorial, download the Blog Page Template from the Divi Print Shop Layout Pack. This is what we’re starting with:

    The initial header layout of the Divi Print Shop Blog Post Template

    Install the Divi Print Shop Blog Post Template

    To upload the template, navigate to the Divi Theme Builder in the backend of your WordPress website.

    Getting started with the Divi Conference Layout Pack

    Upload Website Template

    Then, in the top right corner, you’ll see an icon with two arrows. Click on the icon.

    Opening the import export functionality of the Divi Theme Builder

    Navigate to the import tab, upload the JSON file that you could download in this post, and click on ‘Import Divi Theme Builder Templates’.

    Import settings for the header and footer layout pack

    Save Divi Theme Builder Changes

    Once you’ve uploaded the file, you’ll notice a new template with a new body area that has been assigned to All Posts. Save the Divi Theme Builder changes as soon as you want the template to be activated.

    Save the imported blog post layout within the Divi Theme Builder

    How to Modify The Header Design in the Template

    Open the Divi Print Shop Template

    To modify the template’s header section, start by opening the template.

    Begin editing the blog post body template within the Divi Builder

    Enter the Section Settings

    We’re going to use a combination of Background Masks and Patterns to match the Image and Gradient settings that are currently being used to create the original background for the header section. First, we’ll need to open the settings modal box to start our work. To access the settings for the section, you will click on the gear icon, which is the second icon that appears when you hover over the blue section border.

    Edit the section settings for the Blog Post Template

    Navigate to Background Settings

    We will now scroll within the Section settings modal box till we reach the Background tab. From here, we’ll be modifying the current settings and implementing our new style using Background Masks and Patterns.

    Scroll through the modal till you reach the Background section

    Remove the Background Gradient and Image

    To get started, we’ll need to remove the current background settings to make way for the new changes we’ll be making to the blog post header design. You’ll want to first hover over the Background subtitle. An icon menu will pop out. Within this new menu, click on the Reset icon to give your section’s background a new lease on life.

    Reset section background styles

    Add the Background Mask

    Now that we’re where we want to be, we’ll go in and add the Background Mask to the section. First, we’ll click on the Background Mask icon, then we’ll click Add Background Mask.

    Beginning adding the background mask to the section

    We’ve made the first step in editing our blog post header design.

    Style Your Background Mask

    After resetting the background styles, you’ll notice that your mask is white. Don’t be alarmed! We’re now going to start adding some color and styling into the blog post header design.

    Don't be alarmed by the blank Background Mask! We're going to fill it in right now.

    Select Your Mask Style

    Let’s get started on styling our Background Mask! First, we’ll click on the first dropdown. This will show us all the Background Masks available to us. We’ll be working with the Diagonal Mask.

    Select your background mask

    Assign Your Mask Color and Transformation Settings

    Next, we’ll assign it a Mask Color. Our Mask Color will match the dark blue that was a part of the original blog post design. Finally, we’re going to flip the mask horizontally, rotate it, then invert it. We’ll leave the aspect ratio as it is. Here are the settings that you’ll need to use for this:

    • Mask: Diagonal
    • Mask Color: #000645
    • Mask Transform: Horizontal, Rotate, Invert
    • Aspect Ratio: Wide

    Select your background mask settings

    Add Your Background Pattern

    With the newly added Background Mask, this is what our Blog Post Template is looking like:

    The Divi Blog Post Header Design with the Background Mask

    But we want to jazz it up even further and will add a Background Pattern to this. With the Background Mask, we are able to mimic the navy bar that was originally a part of the Divi Print Shop Layout Pack. By using the Background Mask, we’ve added some texture and interest to the header section. We’ll now be using the Background Pattern feature to hail to the dotted background image that we had within the original design.

    Choosing Your Background Pattern

    While inside the Background tab of the section modal box, we’re going to now click on the Background Pattern icon. Once we’ve clicked that, we will now click Add Background Pattern to see our options.

    Activate the Background Pattern settings within the Background tab

    Styling the Background Pattern

    For this example, we want the Background Pattern to look similar to the image that was used within the original design. We’ll be using the Tufted Background Pattern for this example. As with the Background Mask, click the dropdown to see the available Background Patterns and select Tufted.

    Selecting our option for the Background Pattern

    With our Background Pattern selected, let’s now go in and make some stylistic adjustments. We won’t be making any transformations to the Background Pattern, however we will be using the Pattern Color setting to tie the newly added pattern into the rest of our design. To do this, click on the Eyedropper Tool under Pattern Color and we’ll be using the same navy blue from the Background Mask, but with a slight transparency to it.

    • Pattern Color: rgba(0,6,69,0.3)

    Once you’ve added the Pattern Color, save your section settings by clicking the green checkmark at the bottom of the settings modal box. Finally, save your updated Blog Post Template.

    Example Two: Divi Fashion Designer

    For this example, we’ll be creating a minimalistic blog header design that references the clean lines and sharp edges used through the layout. You’ll need to download the Divi Fashion Designer Blog Post Template for the Divi Fashion Designer Layout Pack to follow along with this example.

    The process for installing and downloading the template is the same as with the Divi Print Shop example from above. You can follow those steps by going back to the start of this tutorial. Before we start on our background transformation journey, let’s take a look at what the blog header design looks like straight out of the box.

    The Divi Fashion Designer Blog Post Header Design

    Add a Background Color

    Unlike our previous example, this blog header design will be utilizing a Background Color. Open the Section Settings, and scroll down to the Background tab. Then, enter in the color details below.

    • Background Color: #fff9f2

    Assigning a background color to the section

    Adding the Background Mask

    With the Background Color we have a good base for our Background Mask. Giving a nod to the angular forms within this layout pack, we’ll be using the Chevron Background Mask for this blog header design. To select Chevron, navigate to the Background Mask icon, and then click Add Background Mask.

    Getting the Background Mask set up

    Once that’s done, click on the dropdown menu that appears and navigate to the Chevron Background Mask.

    Selecting the Background Mask

    Styling the Background Mask

    As our Background Mask has been put in place, we’ll now begin to style it. We’ll keep it the default color of white, but we’ll invert it using the Mask Transform settings.

    • Mask Color: #ffffff
    • Mask Transform: Invert

    Styling the Background Mask's color and transform settings

    Inserting the Background Pattern

    With our soft and minimal blog header design so far, we’ll be adding a Background Pattern to the Background Mask itself. Before we’re able to do this, we’ll click on the Background Pattern icon, and then Add Background Pattern to make our choice of patterns to overlay onto the Background Mask.

    Inserting the Background Pattern to overlay onto the Background Mask

     Click on the dropdown that appears after clicking Add Background Pattern. We’ll be using the Honeycomb Background Pattern to overlay onto our Chevron Background Mask.

    Selecting the background pattern of choice for our blog post header design

    Add Color to Background Pattern

    To keep in line with the design of the Divi Blog Post Layout, we’ll be changing the color of the Background Pattern to white.

    • Pattern Color: #ffffff

    Choosing the Background Pattern coor

    Remember to save your hard work by clicking the green checkmark to lock in your section settings. Also, save your blog post template by clicking on the green Save button.

    Example Three: Divi Corporate

    In the Divi Corporate blog header design, we’ll be using Background Masks and Patterns to add texture. We’ll be also using transparency to create depth within the various elements of this header design. This is what we’re starting out with after you have imported the Divi Corporate Blog Post Template which is part of the Divi Corporate Layout Pack.

    The Divi Corporate Blog Post Header Design

    Change Background Color

    For this blog header design, we want to change the default background color of the section to make the Background Pattern and Background Mask more subtle. To do this, we’ll enter into the Section Settings and scroll down to the Background tab. Once there, we’ll click on the Background Color icon, and enter in the hex code for black to replace the default dark gray share of the layout pack.

    • Background Color: #000000

    Change background color of the blog header design

    Insert Background Pattern

    With our new background color, we’ll be adding a Background Pattern to add some excitement to the plain, dark background of the default blog header design. To do this, we’ll enter into the Section Settings and scroll down to the Background tab. Next, we’ll click the Background Pattern icon and then click Add Background Pattern to pull up our list of choices.

    Selecting Background Pattern choices for a corporate blog header design

    Style Background Pattern

    We’ll be using a Background Pattern that’s similar to scanlines for this blog header design. To do this, we’ll select the Diagonal Stripes 2 from the Background Pattern dropdown menu. Then, we’ll assign a transparent white color to the pattern. Lastly, we’ll transform this pattern on the horizontal axis.

    Styling a blog header design with a scanlines inspired background pattern

    Here are the settings that you’ll need to use for the Background Pattern:

    • Pattern Style: Horizontal Stripes 2
    • Pattern Color: rgba(255,255,255,0.12)
    • Pattern Transform: Horizontal

    Add the Background Mask

    As with our other blog header design examples, we’ll be adding a Background Mask to the Background Pattern. To do this, we’ll select the Background Mask icon and click Add Background Mask. This will reveal the Background Mask dropdown where we can choose our Background Mask style.

    Adding background mask to the blog header design with a background pattern

    For this blog header design, we’ll be using the Diagonal Lines Background Mask.

    Choosing the Diagonal Lines Background Mask for the Divi Corporate blog header design

    Stylize the Background Mask

    We don’t want to leave the Background Mask as it is, so we’re now going to style it. We’ll be using a transparent version of the green that is used within the layout pack. We will also be inverting the Background Mask. To apply these styles, first, click on the Eyedropper Icon under the Mask Color title and enter in the setting below. Next, select the Invert icon under the Mask Transform setting.

    • Mask Color: rgba(76,89,76,0.54)
    • Mask Transform: Invert

    Using transparency within the background mask styling of the Divi Corporate blog header design

    In Conclusion

    We have many options when it comes to styling backgrounds for our blog posts. Playing with key design concepts like color, transparency and texture allow us to make use of the native background design tools that come with Divi. You can spend a little less time in image editing software by playing around and using our new Background Patterns and Masks on your site today!

    The post How to Boost Your Blog Post Header with a Background Mask & Pattern Design in Divi appeared first on Elegant Themes Blog.

  • How to Change Fonts in WordPress (8 Ways)

    Fonts play an essential role in the design of your website. They set the tone for the design and overall aesthetic and can either enhance or hinder its look and feel. Once you have chosen the font sets for your website, you’ll need to know how to change them. There are multiple ways to change fonts in WordPress. How you change them depends on a number of factors including what type of theme you use, whether you will require a plugin, or if you plan to add them manually. In this post, we’ll discuss each method and show you how to change fonts in WordPress. Let’s get started.

    What are Web Fonts?

    Google fonts

    Web fonts are provided by Google, Adobe, FontSpace, and others. They give you the ability to embed fonts into your website to change the design. Unlike desktop fonts, web fonts are stored in the cloud. When a visitor hits your site, web fonts are pulled in dynamically from the font provider. They are displayed on your website within a matter of seconds when optimized correctly. Web fonts are a quick and easy way to use multiple fonts without having to embed them into your website.

    The 4 Web Font Types

    Similar to desktop fonts, there are four major font types:

    • Serif: Serif fonts are usually only suitable for use on headings because of their embellishments, which are usually located on the top and bottom of each letter.
    • Sans Serif: Alternatively, Sans Serif fonts can be used on both headings and body text because they are clean and easy to read.
    • Script: Script fonts should generally be used sparingly due to their whimsical appearance.
    • Display: Lastly, display fonts are typically bold and chunky fonts, so they should be used in a limited capacity for headings, but never as body text.

    Using Web Fonts in WordPress

    There are a few ways to use web fonts in WordPress. You can embed them manually, use a plugin, or use your theme’s settings, whether it is a full site editing block theme, a generic WordPress theme, or a theme which uses a theme builder. In most cases, developers will resort to using Google Fonts in WordPress because they are free and easy to integrate.

    How to Change Fonts in WordPress (8 Ways)

    How you change fonts in WordPress can be achieved in a number of ways. Certain premium themes like Divi have a built in font manager with Google fonts automatically loaded. Additionally, Divi allows you to enable all Google font subsets in the theme options, in case you want all of them to be included.

    In some other themes aside from Divi, you can use the customizer settings to change the theme’s default fonts. Depending on the theme, there could be limited fonts available with this method. If you are using full site editing (FSE) block themes such as Twenty Twenty-Two, you can add them into the theme.json file. Additionally, you can install a font manager plugin, or use the Gutenberg block editor. Lastly, you can manually add them. Let’s take a look at how to change fonts in WordPress using each method.

    1. Using the Theme Customizer Options to Change Fonts in WordPress

    When using the WordPress theme customizer, there are a few options depending on your theme. As an example, we’ll use the Genesis theme to change the default font. Log in to your WordPress panel. Navigate to Appearance > Customize.

    WordPress customizer

    When the customizer screen appears, click on Typography. There will be two options including Font Manager and Add Typography. Under the first option, click to activate the dropdown menu. From there, you can scroll through or search for a specific font to use on your site. Once you chose a font, click the Add Font button to add the font to your site. You can repeat the steps to add additional fonts that can be assigned to certain elements

    Adding fonts to WordPress

    The second option, Typography Manager allows you to assign fonts that have been added to your site to different areas. In our example, you can add them to the body, site title, site description, menu items, headings, and more.

    This is where you can change fonts as well. First, select the target element you wish to change the font for. Next, select the font family. Choose the font weight, and any text transformation you wish to apply. Then, choose the font size, weight, line height, and letter spacing. Repeat the process for other elements as you see fit.

    Change font in WordPress theme customizer

    2. Changing Fonts Using WordPress Full Site Editing

    Most full site editor themes come preloaded with a few fonts to choose from. Themes such as Blockbase, Emulsion, Aino, and Twenty Twenty-Two give you the ability to change fonts in the theme’s editor. For example, we’ll use the Blockbase theme. To change fonts, navigate to Theme > Editor.

    Aino theme change font

    Next, click the style icon on the top right side of your screen.

    change fonts in WordPress FSE

    Next, click the typography section to change the font for your theme.

    Click typography

    In our example, you can change the text for your site as well as links text.

    select text

    Under font family, click the drop down menu to reveal your font choices. Select the font you wish to apply. You can also choose to set the font size, line height, and appearance. After making a selection, click the save button at the top right of the page to apply your changes.

    Apply change to font FSE

    3. Changing WordPress Fonts with the Block Editor

    Using the block editor, you can change the appearance of your fonts. You can change text and text background color, as well as set a size and appearance. The appearance option generally includes font weight, which is dependent on the font chosen in your theme’s settings.

    There are additional options in blocks with text. Text can be bolded, italicized, and you can set the alignment of your text.

    text module options block editor

    There are additional options to highlight your text, as well as add inline code and images, or strikethrough it. Lastly, you can add subscript charaters, as well as superscript ones.

    block editor additional options

    4. Using a Plugin to Change Fonts in WordPress

    As previously mentioned, generic WordPress themes will need the help of a plugin such as Fonts Plugin | Google Fonts Typography in order to change fonts in WordPress. We’ll walk through the steps to install the plugin, configure it, and show you how to change fonts on your site while using it.

    Navigate to Plugins > Add New. Search for Fonts Plugin | Google Fonts Typography in the search bar. Click Install Now to add the plugin to your website.

    Google Fonts Typography install

    Next, activate the plugin.

    Activate the plugin

    To access the plugin, navigate to Appearance > Customize. When the page reloads, there will be a new section added to your customizer called Fonts Plugin.

    fonts plugin

    Plugin Settings

    font plugin basic settings

    Once you click the tab, there are four menu options including basic settings, advanced settings, font loading, and debugging. Basic settings enables you to choose a default font family from over 1400 Google font options. You can also set a font for headings, as well as buttons and inputs.

    Advanced Settings allow you to change the fonts for branding, which includs your site title and tagline. Under navigation settings, you can change the font for your site’s navigation menus.

    Fonts plugin advanced settings

    Under the Content Typography section, you can change body text, as well as the font for all headings tags individually.

    change font content typography

    The Sidebar and Footer tabs allow yout to change the fonts for those sections of your site, which include both heading and content typography. The last tab, Load Fonts Only, allows you to load certain fonts, but doesn’t automatically add them to an element. This is useful when you want to use fonts only on certain blocks. The Font Loading tab is exclusive to the pro version of the plugin.

    font plugin debugging

    Under Debugging, you can enable the force styles checkbox which will allow you to determine why your fonts aren’t loading. An additional checkbox, disable editor controls, removes the font controls from individual posts and pages. Font display gives you four options including swap, block, fallback, and optional. The Reset All Fonts button will allow you to reset all of the changes you’ve applied in the plugin.

    5. Using the Divi Theme Builder to Change Fonts

    Divi by Elegant Themes

    Divi is one of the most powerful theme builders in the world. When it comes to changing fonts in WordPress, there are a ton of options with Divi. First, it comes standard with built-in Google fonts. Fonts can be used in any module with text options, as well as the theme builder. Divi makes it easy to style fonts, and combined with the theme customizer, you can set fonts globally. Let’s take a look at how to work with fonts in Divi.

    To set fonts as a default font, enable the theme customizer. Start by navigating to Theme > Customize from the WordPress admin panel. When the customizer loads, click General Settings > Typography. There are multiple options available to set body and heading size, as well as line height, letter spacing, font style, heading and body font, and colors for each. Divi has the entire Google font library built in, so choices for font are nearly unlimited.

    Divi theme customizer options

    In addition to the theme customizer options, fonts can be changed at the module level where text is present. As an example, we’ll demonstrate how to change fonts in the text module. Under the design tab, you’ll find all of the text settings available to you. You can change body text, heading text, as well as color and styles for both. If you want to adjust the heading font, simply click into the dropdown menu to activate it. You can change your font, then a number of font styles including the font weight, style, text alignment, color, size, and more.

    Change Divi heading font

    6. How to Add a Custom Font in WordPress Manually

    Thankfully, if you plan to manually load a custom font onto your site, it’s a fairly easy process. That being said, you will need to be comfortable editing theme files. We suggest using a child theme **link to ultimate guild on how to use a child theme** to perform this action, since the slightest error can send your site into a tailspin. Keep in mind that adding a custom font to a generic WordPress theme won’t give you a ton of options, but it will keep your site free of speed-draining bloat. This is useful if you know you plan to only use a couple of fonts, and don’t require a ton of options.

    You’ll need to have a general understanding of how the WordPress file structure works, along with basic coding skills. We’ll be editing a couple of theme files and adding some CSS. Finally, you’re going to need your favorite code editor and an FTP program such as FileZilla.

    For our example, we’re going to add the Google font Roboto. The first step is to head to Google Fonts and find Roboto. Select the font styles you want to embed.

    Change font in WordPress manually

    Adding the Code

    There are a couple of ways to do this, but for our example, we’re going to do it the WordPress preferred way of enqueuing. First, copy the link to the Roboto font. This is included in the embed code from Google and will look like this example.

    https://fonts.googleapis.com/css2?family=Roboto:wght@100;300;400;500;700;900&display=swap
    

    Next, open FileZilla and connect to your website via FTP. Navigate to /public-html/wp-content/themes/yourthemechild/functions.php. It’s a good idea to use a child theme for this process since you will be editing a core theme file. Note: replace yourthemechild with your child theme’s name.

    open functions php in FileZilla

    Right click on the file to open it. Add the following code at the end of the other code in the file.

    function add_my_font() {	 	 
    wp_enqueue_style( 'add_my_font', 'https://fonts.googleapis.com/css2?family=Roboto:wght@100;300;400;500;700;900&display=swap', false ); 	 	 
    }	 	 
    add_action( 'wp_enqueue_scripts', 'add_my_font' );
    

    Next, you’ll need to tell WordPress where you want the font to be used. For this, we’ll add a bit of CSS to our child theme’s style.css file. Locate the file in the same folder we worked out of. Add the following code:

    .body, .h1, .h2, .h3, .h4, .h5, .h6 { 
    font-family: 'Roboto', sans-serif;	 	 
     }
    

    This code tells WordPress that you want to use the Roboto font on all body text, as well as all headings on the site. Keep in mind that every theme is different, so if our code doesn’t work for you, reach out to your theme’s developer or use your browser’s inspection tool to locate the specific CSS rule for your fonts.

    7. Adding a New Custom Font in WordPress Full Site Editing Theme

    In full site editing (FSE) themes, it’s no longer necessary to use the @font-face CSS rule to add fonts. In FSE themes, you add the font to the asset/fonts/ folder, then call them in the theme.json file. Let’s go over the steps to add a custom font from Google Fonts to the Twenty Twenty-Two theme, then add the code to the theme.json file to use the font in your website.

    For this example, we’ll use the Roboto font family from Google Fonts. The first step is to download the font from the Google Fonts library. Click the Download Family button at the top right corner of the screen.

    Next, navigate to your WordPress themes files either on a local machine or via FTP. For this example, we’ll use a WordPress install on our local machine. Please note the file location, as you will need to call it in the code we’ll add to the theme.json file later.

    To locate your theme’s font folder, navigate to wp-content/themes/twentywentytwo/assets/fonts. Next, drag the downloaded font folder into the fonts folder of your WordPress install.

    drag font folder

    Next, locate the theme.json file by navigating to wp-content/themes/twentytwentytwo/theme.json.

    theme json file location

    Right click on the file to open it in your favorite code editor. Under the settings section of the theme.json file, scroll down to just past the source sans pro code in the typography settings.

    typography settings theme json

    Adding The Code to Theme.json File

    Next, add the following code after the }, in the Source Serif Pro font section, and before the closing bracket ], of the typography section:

    {
        "fontFamily": "\"Roboto\", sans-serif",
        "name": "Roboto",
        "slug": "roboto",
        "fontFace": [
            {
                "fontFamily": "Roboto",
                "fontWeight": "900",
                "fontStyle": "normal",
                "fontStretch": "normal",
                "src": [ "file:./assets/fonts/roboto/roboto-black.ttf" ]
            },
            {
                "fontFamily": "Roboto",
                "fontWeight": "700",
                "fontStyle": "normal",
                "fontStretch": "normal",
                "src": [ "file:./assets/fonts/roboto/roboto-bold.ttf" ]
            },
            {
                "fontFamily": "Roboto",
                "fontWeight": "200",
                "fontStyle": "normal",
                "fontStretch": "normal",
                "src": [ "file:./assets/fonts/roboto/roboto-light.ttf" ]
            },
            {
                "fontFamily": "Roboto",
                "fontWeight": "400",
                "fontStyle": "normal",
                "fontStretch": "normal",
                "src": [ "file:./assets/fonts/roboto/roboto-medium.ttf" ]
            },
            {
                "fontFamily": "Roboto",
                "fontWeight": "300",
                "fontStyle": "normal",
                "fontStretch": "normal",
                "src": [ "file:./assets/fonts/roboto/roboto-regular.ttf" ]
            },
            {
                "fontFamily": "Roboto",
                "fontWeight": "100",
                "fontStyle": "normal",
                "fontStretch": "normal",
                "src": [ "file:./assets/fonts/roboto/roboto-thin.ttf" ]
            },
            {
                "fontFamily": "Roboto",
                "fontWeight": "900",
                "fontStyle": "italic",
                "fontStretch": "normal",
                "src": [ "file:./assets/fonts/roboto/roboto-blackitalic.ttf" ]
            },
            {
                "fontFamily": "Roboto",
                "fontWeight": "700",
                "fontStyle": "italic",
                "fontStretch": "normal",
                "src": [ "file:./assets/fonts/roboto/roboto-bolditalic.ttf" ]
            },
            {
                "fontFamily": "Roboto",
                "fontWeight": "400",
                "fontStyle": "italic",
                "fontStretch": "normal",
                "src": [ "file:./assets/fonts/roboto/roboto-italic.ttf"]
            },
            {
                "fontFamily": "Roboto",
                "fontWeight": "300",
                "fontStyle": "italic",
                "fontStretch": "normal",
                "src": [ "file:./assets/fonts/roboto/roboto-lightitalic.ttf" ]
            },
            {
                "fontFamily": "Roboto",
                "fontWeight": "400",
                "fontStyle": "italic",
                "fontStretch": "normal",
                "src": [ "file:./assets/fonts/roboto/roboto-mediumitalic.ttf" ]
            },
            {
                "fontFamily": "Roboto",
                "fontWeight": "100",
                "fontStyle": "italic",
                "fontStretch": "normal",
                "src": [ "file:./assets/fonts/roboto/roboto-thinitalic.ttf" ]
            }
        ]
    }
    

    The file should now look like this:

    typography settings final

    Save the file and add it back to the fonts folder by overwriting the file on your local machine or uploading it via FTP.

    Viewing the Font In Twenty Twenty-Two Theme

    With the new font installed into your theme, you can view it by navigating to Appearance > Editor in Twenty Twenty-Two. When the screen refreshes, click the styles button.

    styles button

    Next, click typography.

    typography

    Now you’ll be able to select the new font from the dropdown menu, as well as adjust the font weight and other text styling options for your site.

    roboto font

    8. Adding a New Custom Font in WordPress Using Divi

    Divi makes it easy to upload custom fonts into your website through a text module. Divi accepts both ttf and otf file formats. If you try to upload any other format, you’ll receive an error message.

    To get started, add or edit a page in your Divi website. Next, add or edit a text module in your page. Click on the settings icon in your text module to bring up the module settings.

    text module settings

    Next, click on the design tab, then expand the text settings. Click on the drop-down menu located next to the font name.

    text dropdown

    You’ll see a list of all fonts available in Divi, as well as the current font, and an upload button. To add a new custom font, click upload.

    upload new font

    The upload font popup window will appear. Either click the choose font files button, or drag your ttf or otf font into the drag files here area.

    upload or drag new font

    Next, you’ll want to give your font a name, and click the all checkbox to ensure that all font weights are supported for your font. Once you’ve set the options, click the upload button to add your font to Divi.

    name new font

    We should note that when you add a custom font to your Divi website, it will be made available throughout the site.

    Tips and Best Practices When Changing Fonts in WordPress

    Optimize Your Fonts

    While using Google Fonts or any other web font provider, you should take steps to optimize your fonts. Not doing so can result in a slower website. Simple things like limiting the number of font families being used is a huge page load time reducer. Check out our post Using Google Fonts in WordPress (5 Tips for Optimizing Performance) for more information.

    Choose Good Fonts

    While using web fonts is a great choice, it only matters if you are using the right ones. Take the time to research the best web fonts for your site. Also, consider font pairing choices. It’s probably not a good idea to use two serif fonts together. After all, that can make things super busy and hard to read. To learn about some excellent choices offered by Google fonts, read The Best Free Web Fonts.

    Consider Those With Accessibility Concerns

    In addition to choosing the right font(s), you should be mindful of those who have trouble seeing smaller text. Always use at least 16px for body text, and use a legible font. The same can be said for button text. Make sure that your button text is large and in charge. That is beneficial not only for those with visual impairments, but are good call to action principles as well.

    FAQs For Changing Web Fonts in WordPress

    How many fonts should I use?

    It’s a good idea to keep fonts to a minimum. Only use the fonts that you plan to use. If you want to have options, use a plugin or theme builder that pulls fonts from the cloud, such as in Google Fonts CDN.

    Can I use downloaded fonts in WordPress?

    Yes, but it’s not a simple process. There are a lot of steps involved, and you’ll need some basic coding knowledge to do it. For more information on using downloaded fonts, check out How to Use Downloaded Fonts in WordPress without a Plugin on the Elegant Themes blog.

    Can I change fonts in the Twenty Twenty-Two theme?

    Yes, you can. That being said, there are only two options that come standard with it. Adding fonts to that specific theme isn’t the easiest path and requires editing theme.json and functions.php.

    Are there good options to change fonts in WordPress with plugins aside from the one demonstrated in this post?

    Yes! Check out our list of the 9 Best Typography Plugins for WordPress to see some of our recommendations.

    Wrapping Things Up

    There are a number of ways to change fonts in WordPress. If you’re using a generic theme, the easiest way to do it is to use a plugin such as Fonts Plugin | Google Fonts Typography. Full site editing themes generally give you more than one or two options, but some don’t make it incredibly easy to add more. Consider using a theme builder such as Divi because it gives you the most options. Finally, if you are a hands-on type of developer, or only need a couple of options, adding fonts manually may be right for you.

    How do you change fonts in WordPress? Let us know by commenting below.

    The post How to Change Fonts in WordPress (8 Ways) appeared first on Elegant Themes Blog.

  • Download a FREE Blog Post Template for Divi’s Online Yoga Layout Pack

    Hey Divi Creators! Thanks for joining us for the next installment of our weekly Divi Design Initiative where each week, we give away brand new freebies. This time around we’re building upon the Online Yoga Layout Pack with a brand new blog post template that matches the rest of the pack perfectly. Hope you enjoy it!

    divi layout

    Check Out The Online Yoga
    Blog Post Template Below

    Get it for free today!

    Online Yoga blog post template

    Online Yoga blog post template

    Download The Blog Post Template For The Online Yoga Layout Pack

    To lay your hands on the free Online Yoga Blog Post Template, you will first need to download it using the button below. To gain access to the download you will need to subscribe to our newsletter by using the form below. As a new subscriber, you will receive even more Divi goodness and a free Divi Layout pack every Monday! If you’re already on the list, simply enter your email address below and click download. You will not be “resubscribed” or receive extra emails.

    How to Upload The Template

    Go to Divi Theme Builder

    To upload the template, navigate to the Divi Theme Builder in the backend of your WordPress website.

    blog post template for Divi's Online Yoga Layout Pack

    Upload Website Template

    Then, in the top right corner, you’ll see an icon with two arrows. Click on the icon.

    blog post template for Divi's Online Yoga Layout Pack

    Navigate to the import tab, upload the JSON file that you could download in this post, and click on ‘Import Divi Theme Builder Templates’.

    blog post template for Divi's Online Yoga Layout Pack

    Save Divi Theme Builder Changes

    Once you’ve uploaded the file, you’ll notice a new template with a new body area that has been assigned to All Posts. Save the Divi Theme Builder changes as soon as you want the template to be activated.

    divi Online Yoga blog post template

    How to Modify The Template

    Open Post Template

    To modify the template’s elements, start by opening the template.

    divi Online Yoga blog post template

    Inside the Body Layout Editor, you can edit the design on the front end using the Divi Builder just like you would with a normal Divi page.

    Since this is a template that has been assigned to all posts for the site, there is a post content module that is necessary for displaying the post content. You will need to keep that module in place, but you can adjust the post content module’s design elements, which will design the post content that is displayed dynamically.

    Online Yoga blog post template

    About the Layout

    This blog post template has a lot of dynamic elements that will work with your blog posts immediately. For example, the entire post header is made up of dynamic elements including a featured image as the background, the post title, and the post metadata (date, categories, author, and comment count). This content won’t need updating, but you can tweak the design of each of those elements if needed.

    Other dynamic elements include the following:

    • Recent Posts Module(s) – displays the most recent posts. Sometimes multiple modules are used with offsets for unique layouts.
    • Post Content Module – displays the post content added when editing the post on the backend of WordPress.
    • Comments – a functional comment area for the post.
    • Post Navigation – provides previous and next buttons to the post.

    Here is a quick illustration that identifies the elements of the Online Yoga blog post template.

    Online Yoga blog post template

    However, some elements on a post template will need your immediate attention before using it live on your own website. For this post template, you will need to update the email opt-in module.

    Add Email Account to Email Optin Modules

    To allow the Email Optin Module to show up in your design, you’ll need to link an email account.

    Online Yoga blog post template

    New Freebies Every Week!

    We hope you’ve enjoyed the Online Yoga Layout Pack and the blog post template freebie that goes along with it. We look forward to hearing your opinions in the comment section below. Make sure you check back next week for more freebies!

    The post Download a FREE Blog Post Template for Divi’s Online Yoga Layout Pack appeared first on Elegant Themes Blog.

  • What is Keyword Research? (& How to Do It Right)

    Keyword research is an essential part of content creation for Search Engine Optimization (SEO). For many businesses, it’s considered the top priority. In fact, Google has recorded over 2 trillion searches so far in 2022. With such an eye-popping statistic, you can see why conducting keyword research is required. Reaching more consumers is important, but you need to reach the right ones in order to benefit from them. In this post, we’ll discuss what keyword research is, why it’s important to your website or business, and all the tips you need to do it right.

    Let’s jump in!

    What is a Keyword?

    what is a keyword

    A keyword is a word or phrase that defines what your content is about. When it comes to SEO, a keyword is a term that an internet user inputs to search for something they are interested in. Unless you’ve been living under a rock, you know that when searching for things on Google or other search engines, you type in search words to get results.

    For example, if you are interested in becoming a casual runner, you might search for running tips. Perhaps you’re looking for the best shoes for running. It is likely that you will search for the term best running shoes. Those search terms are keywords, and anyone using a search engine utilizes them.

    What is Keyword Research?

    what is keyword research

    Keyword Research is the process of determining what keywords you should use in your written content that will aid in getting visitors to your site. Keyword research is a technique that businesses and marketers use to determine what people are searching for. It’s how they gauge which words are most popular.

    The results of good keyword research are incorporated into new content (or existing content) to help boost their SEO rankings in the search engine ranking pages (SERPs). Keyword research is beneficial for SEO as well as general marketing purposes. Additionally, keyword research can help marketers discover words that they might not have thought of, which can be beneficial when creating new page content or products.

    Why Keyword Research is Important for SEO

    organic traffic

    Keyword research has many benefits. Among them is gaining valuable insight into your audience, the possibility of increased organic traffic, and improved search engine results rankings.

    Reveals Valuable Insight into Your Audience

    Keyword research will help you understand what your target audience wants by showing you what they are searching for. You’ll learn what questions they are asking search engines to help solve problems they are facing. If your business sells running shoes, keyword research can connect you with potential customers who are looking to purchase them. One good way to measure this is to use a keyword research tool. They are great tools to help you determine what people are searching for based on a specific search term. There are many tools out there that can help. We’ll touch on those a bit later.

    Increases Your Organic Traffic

    Organic traffic is traffic that is earned by the quality of your SEO content. And the more organic traffic you get, the higher your search engine ranking grows. Also, organic traffic is free, so from a marketing standpoint, investing in a good keyword strategy and other SEO techniques is worth the time and energy. This allows you to get to the top of the search rankings without having to resort to PPC advertising. Plus, if your content is reaching the top organically, you will have a much better click-through rate than even paid ads.

    Improves Ranking in SERPs

    Keyword research can help put you in a better position in search results. With the right keywords, more people will be able to find you based on what they are searching for. When you move higher in search engine rankings, you increase the likelihood of not only being seen, but getting more clicks to your website.

    Acquires more Customers

    If your website has good SEO copywriting with keywords that target the right consumers, you are better suited to meet their needs. Researching keywords based on search intent rather than volume is a great strategy in acquiring more business.

    Building a SEO Keyword Strategy

    keyword strategy

    When it comes to keword research, it helps to have a good strategy in place beforehand. Doing so increases the chances you’ll choose the right keywords, earn better results in search engines, increase traffic to your site, and gain new customers. A good keyword strategy will be integral to your overall SEO strategy which will involve creating SEO Content and good SEO techniques. Here are a few important elements to building a keyword strategy for your site.

    Know Your Business (what you are offering)

    Having a deep understanding of your website or business and what you offer (products, services, content, etc.) is a great first step for keyword research. This helps identify what kind of topics and content you want to include on your site. If you are a hosting company, your website will likely include content (landing pages, blog posts, etc.) about your hosting services (like “WordPress Hosting” or “Page Speed Optimization”). gives you an idea of where to start your keyword research.

    Know your Audience (what they are searching for)

    In addition to understanding what you have to offer, you will also need to consider what your audience (or potential customer) is searching for. Before researching keywords that a general audience is looking for, it’s probably better to first understand what your specific target customer is looking for on your site. You may already have a good idea of what this based on customer personas and or customer journey maps. Having this insight into your audience will help you find the right keywords that will not only drive more traffic to your site but also boost conversions.

    Know Your Competition

    Knowing what your competition is doing can help you determine what to do, and not to do when it comes to keyword research. If you don’t know who your main competitors, take the time to find out. Researching your direct competition is key to beating them in the search ranks. Look at the kind of content they are producing, the topics they are covering, and which ones are performing the best. This will help you develop a keyword strategy that, in many ways, reverse engineers the strategy of your competition. Plus, you will be able to take note of their highest-ranking keywords and determine if they’re missing any high-volume keywords that would work for your business.

    Know Your Search Engines

    Understanding how search engines index top-ranking content according to keyword usage will help you recreate the process for your own keyword strategy. It is also a good idea to familiarize yourself with Search Engine Ranking Pages (SERPs) and how they index and display featured snippets based on the keywords used and the structure (or schema markup) of your content.

    Know Your Data

    Analyzing your website’s data using Google Analytics and the Google Search Console will help you evaluate your current content and give you ideas for new topics or keywords to pursue. Use the analytics tools at your disposal to learn everything you need to know about the current state of your content and the content of your competitors.

    Finding the Right SEO Keyword Research Tools

    There are tons of free SEO tools available to assist you in SEO and keyword research. Tools such as SEMrush, Ahfers, Moz, and Google Ads: Keyword Planner are all excellent tools to consider.

    semrush keyword research tool

    SemRush

    For a complete list, check out these best keyword research tools for SEO.

    How to do Keyword Research (Essential Steps)

    In order to be successful when conducing keyword research, there are a few tips you can follow. Let’s discuss them individually so that you can gain a better understanding of how to get better SEO on your website.

    Make a List of Topics that Make Sense for you and your Audience

    Before doing in-depth research on keywords, you need a good idea of what topics and to target. The best ones will make sense both for your business and also for your potential customers. This is why having a good understanding of both your business and your target audience will help.

    Brainstorm some keywords based on your most relevant content. Start by identifying 5-10 topics to begin your research. These are likely to be repeated throughout your site and hold the most weight in your content (like main categories for a blog). Also, research trending topics to see what people are searching for that would make sense for you to create content for.

    Consider Search Intent and Related Search Terms for Topic Ideas

    Google is the master of matching searches to user intent. Because of this, you can use Google’s search bar to conduct keyword research for your own brand. Using this method can provide you with quite a few topic ideas for your site, and it can help you discover some fantastic secondary keywords as well. Google offers 3 features that can produce high volume keywords including autocomplete, people also ask, and related searches.

    Google Autocomplete

    Autocomplete occurs when you start to type a keyword into the Google search bar. Google will do its best to predict what you’re going to type in next using a collection of popular searches by other users. As you type, predictions are adjusted based on the characters entered. Let’s use our running shoes example. When you start to type running shoes, Google will autcomplete a list of most searched terms related to it.

    Google Autocomplete

    You can get a wealth of information just by using this one Google feature.

    People Also Ask

    After typing a search term into the search bar, you’ll see a people also ask section under the first few results. Clicking through those results will results in even more questions or terms. These are the most commonly asked questions related to that exact search term. Talk about great search volume! Let’s take another look at our search term running shoes. Upon executing the query, Google provides us with this group of terms.

    Google people also ask

    As we click through the results, Google presents us with even more questions chock full of high volume keyword options.

    more people also ask options

    Using this method not only provides keyword options, but perhaps blog post ideas as well.

    Related Searches

    In addition to user intent, consider checking out related search terms to get some ideas for keywords. As an example, try searching for running shoes on Google. Underneath the top search results, Google provides you the ‘people also ask’ section with some common search terms posed by other users. This is an often overlooked step in a good keyword research strategy. These are known as seed keywords. They are basically a starting point for developing longer keywords with modifiers. A seed keyword can consist of one or two words, and they are keyword gold.

    Google will try and anticipate your next question by providing you with some common searches related to the topic you searched for. There is much to be gained by this gift from Google. Using this example, you could concentrate on researching trending running shoes, or best running shoe brand, along with best rated running trainers.

    Keyword research Google

    Additionally, Google will provide you with related searches. These are potential searches based on the original running shoe keyword search. In some cases, you’ll even be given some brands that you can incorporate into your keyword research. A lot of times, good marketers will put keywords into their titles and meta descriptions. Dig through the top Google search results and pay attention to those areas of search results as well.

    Once you have a good list of topics and potential keywords, you can start researching how these keywords are currently performing in the search engines so you can cut down your list.

    Important Factors to Look for When Researching Keywords

    There are a few important factors to consider when researching keywords. Considering keyword difficulty, search volume, and search intent go a long way when developing keywords for your site.

    Keyword Difficulty

    The first is Keyword Difficulty. This refers to how hard it will be to rank for a particular keyword. The higher the score, the more difficult it will befor your term to rank in search results. Once you determine how high the ranking is, you can decide whether or not to tweak your content to use that particular keyword.

    Ahref has a free tool called Keyword Generator that will help you during your research. Simply type in a keyword, and the free version will provide you with the first 100 keywords related to your term. You’ll also be able to see questions posed by searches related to your keyword, which is a great tool to determine keywords to use. The first 10 results will give you the keyword difficulty rating.

    Ahref keyword generator

    Search Volume

    This refers to the number of times a particular keyword is searched for in any given period of time. A good place to start is by looking for the average number of searches per month. You can learn quite a bit from search volume, but you should take the results with a grain of salt. Even though searches can be high for a keyword, that doesn’t mean that it’ll result in increased traffic to your site. A high search volume generally means more competition.

    For example, let’s say that the keyword running shoes gets 20,000 searches per month. While this is a high number, it doesn’t measure the intent of those searching. Another thing to remember is that doesn’t mean that everyone who searched for it actually clicked on it. A lot of times people will get the result they want right in Google, so they move on.

    That being said, your content does need to be relevant to what people are searching for. So, it’s a good idea to keep search volume in mind when doing keyword research.

    Search Intent

    Moving forward, Google is placing a lot more emphasis on search intent. If you don’t consider a user’s search intent in your keywords, you’re going to have a lot harder time ranking in search engines. Many of the SEO plugins and tools will provide the search intent of a particular keyword. Familiarize yourself with the types of search intent and use that to help you when choosing keywords for your site. The types of search intent are as follows:

    Navigational: Are they Googling using a navigational intent? For example, someone searching for the terms login or sign up rather than going directly to a URL.

    Informational: This means they are searching for information about a topic or answer they seek.

    Investigation: A user is looking for a type of product, or a particular one. They are likely looking for reviews or comparisons in order to determine which product is right for them.

    Transactional: This user knows what they want, and they are ready to pull the trigger on the purchase. At this point, they are likely searching for the best deal.

    In practice, you will want to make sure the user’s search intent for a keyword matches the goal for your content. For example, you don’t want to try and rank for a keyword that has a transactional (or commercial) search intent when the goal of your content is informational. Even if your traffic increases temporarily, ultimately it will prove less helpful to users.

    Start Grouping Keywords by Topic

    Once you have your main topics/keywords, you can start grouping keywords under each of the main keyword topics. Keyword grouping is the process of grouping, or clustering a group of keywords together. Make sure to include different related keywords and keyword variations including short (stem) keywords, long-tail keywords, and questions. Using a keyword research tool should be able to give you a ton of results with relevant data to help group your lists of keywords.

    One simple way to start grouping keywords is to use a spreadsheet. List you main keywords (or topics) at the top with related keywords under each one. Then you can color code each keyword according to there keyword difficulty and add an additional column for search volume. This will help you identify the ones you want to start creating content for.

    In addition to keyword grouping, consider mapping your keywords. Keyword Mapping is effective because it allows you to create a map of related keywords for your site. This would require using a keyword research tool like SEMRush to make this process easier to track.

    Grouping keywords will help you create clusters of topics/content. These clusters will help support and create cornerstone content which is an important part of your SEO keyword strategy.

    Be Realistic about the Keywords you Choose

    If you have high domain authority, you may be able to choose more competitive keywords with a higher volume and difficulty. If you are just starting out, you will want to look for those keywords that are less competitive but still have a search volume that is worth your time. In general, it is best to start with those you know you have a chance to rank first. Then as you build more content and authority, you can go after those difficult keywords.

    Most Keyword research tools will show you different keyword variations with their current volume and difficulty so that you can choose the best one for your keyword strategy.

    keyword overview

    Usually, the keywords that are most difficult to rank for are the stem (or seed) keywords. Don’t be afraid of going after those long-tail keywords, especially those in the form of a question. Sometimes these will give you the best results considering how important Google factors in user intent (not to mention how many voice searches are being conducted in the form of a question on mobile these days).

    Look for short and long-tail keyword variations for your content

    Using the same keyword/phrase on a post or page too much will raise a flag with Google. This is considered to be keyword stuffing. To avoid this, it is best to mix up your target keyword with different keyword variations including short and long-tail keywords. That’s why it is important to research keyword variations of your keyword.

    Keep in mind, when writing your SEO content, try to use your target keywords only when it makes sense. If it seems forced or confusing to the user, most likely Google will notice. One good way to do this is to take advantage of keyword stemming which allows you to break up a target keyword phrase across an entire sentence and still be recognized as that target keyword.

    Take a Long Hard Look at Your Competitors

    Now that you know what your keywords are and how to balance long-tail and short-tail keywords, conduct a keyword gap analysis, or competitive keyword analysis, to get a leg up on your competition. Take note of their highest ranking keywords and determine if they’re missing any high volume keywords that would work for your business. On the other hand, you could aggressively combat your competitors by using their highest-ranking keywords in order to lure business away from them.

    keyword gap analysis

    There are several tools you can use to find out what your competitors are using. Google’s Keyword Planner, SEMrush, or simply by utilizing the competitor website’s source code. For example, in Chrome, right-click on the page and choose View Page Source. Once you have access to the source code, look for elements such as the title, meta, and h1 tags.

    Keep track of your keyword performance

    When you’ve taken steps to research keywords that will help you in your quest for high rankings, it’s essential to keep track of how your keywords are performing. Adjustments may (and probably will) need to be made to get the results you are looking for. Keyword tracking tools can help you to improve your content strategy, which can result in increased traffic to your site. In addition to monitoring your current keywords, keyword tracking can provide you with new keyword ideas to incorporate into your content.

    Bonus Tip: Keyword Research by Location

    Knowing where your visitors are and what they search for can give you insight into purchasing patterns, search patterns, and allow you to deliver relavent content to them. For example, if your website gets a lot of traffic from New York, you might consider using the term sneakers. Terminology can vary based on region. While customers in northern states may call athletic shoes sneakers, those in the South refer to them as tennis shoes.

    Google search trends

    When you are developing your content, consider using Google Search Trends to research keywords based on region. This will allow you to develop your content with specific regions in mind. This is especially useful if your business is local. You can use your geographical location to determine what search terms your potential customers are using.

    For more, check out our Local SEO Guide.

    Keyword Research FAQs

    With all of the information being thrown at you, you’re bound to have questions. No worries. We have answers.

    What’s the Difference in Long-Tail and Short-Tail Keywords?

    Long-tail keywords have four or more words, whereas short-tail keywords usually have up to three. Long-tail keywords are for more targeted searches, which is great for identifying consumers who are ready to make a purchase or have a specific question they need an answer to. Short-tail keywords tend to have a high search volume because they are broad. You can use short-tail keywords as seeds, which is a good strategy to help develop keywords over time.

    How Do I Determine a User’s Search Intent?

    One of the best ways is to sign up for a keyword research tool such as Ahrefs. If you are just starting out and don’t have the cash to throw towards a keyword research tool, your best strategy is to Google your own keywords. Google does a fantastic job of deciphering a user’s intent when they search. As previously mentioned, Google has three different approaches when you type in a keyword including autocomplete, people also ask, and related searches. Using Google’s own search bar is a great way to gain knowledge about the user’s intent. It is a simple way to get started, and can be useful when developing new content.

    How Do I Know if a Keyword is Any Good?

    Track them. Good SEO is trial and error, and it requires a lot of maintenance. You can’t simply build a website with great content, then sit back and wait for people to flock to it. You need to start out with keywords you’ve researched, then monitor how they perform. A great tool for this is SEMrush. They offer both free and paid plans that are useful for tracking your keywords. The free version of SEMrush is more than enough to assist you in figuring out what is working and what isn’t.

    What is the Best Keyword Research Tool?

    That’s a loaded question. There really isn’t an all-in-one solution unless you want to pay for a complete solution. You can use a compilation of tools such as Google Search Trends, Google Search, and SEMrush, or an all-in-one solution like Ahref. You’ll most likely try a few until you find the one that is perfect for you. We’d suggest starting by reading our post on 5 of the Best Free and Premium Keyword Research Tools for SEO. This will be a good starting point to help you make a decision.

    Can My Site Rank Without Keyword Research?

    Yes, it can…but it’s not likely. Keyword research is a critical component to SEO. Without it, you’re simply rolling the dice and hoping for the best. With the amount of competition on the internet today, the best course of action is to do the work to give you the best shot at high rankings in search results.

    I Did Research on X Keyword, and I’m Still Not Ranking. Why Not?

    First, make sure that your site is indexed. If your site isn’t indexed, it can’t be crawled, nor can it be ranked. Next, be sure to submit your website to Google’s search console. Then check to make sure you aren’t blocking indexing. If you are on a WordPress site, navigate to Settings > Reading to ensure that the checkbox for Discourage search engines from indexing this site isn’t ticked.

    If you’ve gone through the steps above and you still aren’t ranking, find out where you are ranking. Start by searching Google for your business name, primary keywords, secondary keywords, and words and phrases you’ve used in your content. If you aren’t coming up on the first page with those searches, adjust the search results by page on your search engine. Once you find out where you rank, you can take steps to get those rankings higher. Evaluate your keywords to determine if they’re falling in the overall rankings in Google searches by using your favorite keyword research tool. If you have keywords on the decline, it could be time to re-evaluate those failing words you’re using.

    One important thing to note is not to change your content too much. Google doesn’t like it when you change things up too much, too often. As we’ve previously mentioned, good SEO takes time so you have to put in the work.

    Is It Ok to Reuse a Focus Keyword?

    It’s generally not recommended to use focus keywords more than once throughout your site’s pages or posts. You see, a “focus keyword” is a term used to rank your post or page in search results. If you use that same focus keyword on other pages or posts, you’re basically shooting yourself in the foot. The best course of action is to come up with unique focus keywords for each page you’re trying to rank for. Using them multiple times will hurt your search engine rankings, and cause you to actually compete with yourself. This is called keyword cannibalization and it can actually hurt your ranking in the SERPs. Check out our Simple Guide to Understanding and Fixing Keyword Cannibalization for tips and fixes for this common problem in SEO.

    How Many Times Should I Use a Keyword in My Content?

    Keyword density is an important factor to consider. While there’s no set number of times that you can use a keyword in a page or post, it is possible to overdo it. You can use an SEO plugin like Yoast or RankMath to help you find the right balance. In general, you will only want to use a keyword when it makes sense. Google will know when you are trying to force it.

    Conclusion

    Keyword Research is an essential part of your overall SEO strategy. Knowing your keywords, then doing the work to determine if they work well with your content goes a long way in getting your website to a good search engine ranking position.

    Keep in mind that quality keyword research requires the right tools to help create a list of the right keywords for you. After that, it’s up to you to create the content using those keywords effectively. For Divi users, you might consider using a the Rank Math SEO plugin to help with choosing and adding the right keywords on your product and category pages.

    What is your keyword research process? Let us know by sounding off in the comments section below.

    The post What is Keyword Research? (& How to Do It Right) appeared first on Elegant Themes Blog.

  • Download a FREE Header & Footer for Divi’s Poke Restaurant Layout Pack

    Hey Divi Nation! Thanks for joining us for the next installment of our weekly Divi Design Initiative where each week, we give away brand new freebies. We recently shared a brand new Poke Restaurant Layout Pack. To help you get your website up and running as soon as possible, we’re sharing a global header & footer template that matches this layout pack perfectly as well! Hope you enjoy it.

    divi layout

    Check Out The Poke Restaurant
    Global Header & Footer Template Below

    Get it for free today!

    Header Design

    Desktop View

    Divi Poke Restaurant Header Template Desktop View

    Tablet and Mobile View

    Divi Poke Restaurant Header Template Tablet and Mobile View

    Footer Design

    Desktop View

    Divi Poke Restaurant Footer Template Footer View

    Tablet and Mobile View

    Divi Poke Restaurant Footer Layout Tablet and Mobile View

    Download The Global Header & Footer Template For The Poke Restaurant Layout Pack

    To lay your hands on the free global header & footer template, you will first need to download it using the button below. To gain access to the download you will need to subscribe to our newsletter by using the form below. As a new subscriber, you will receive even more Divi goodness and a free Divi Layout pack every Monday! If you’re already on the list, simply enter your email address below and click download. You will not be “resubscribed” or receive extra emails.

    How to Upload The Template

    Go to Divi Theme Builder

    To upload the template, navigate to the Divi Theme Builder in the backend of your WordPress website.

    Navigating to the Divi Theme Builder

    Upload Global Default Website Template

    Then, in the top right corner, you’ll see an icon with two arrows. Click on the icon.

    Importing the Header and Footer Layout into the Divi Theme Buidler

    Navigate to the import tab, upload the JSON file which you were able to download in this post, and click on ‘Import Divi Theme Builder Templates’.

    Import settings for the header and footer layout pack

    Save Divi Theme Builder Changes

    Once you’ve uploaded the file, you’ll notice a new global header and footer in your default website template. Save the Divi Theme Builder changes as soon as you want the template to be activated.

    Save global header theme builder

    How to Modify The Template

    Open Header Template

    To modify the global header template’s elements, start by opening the template.

    Editing the global header within the Divi Theme Builder

    Select Menu of Choice

    Select a menu of your choice in the Menu Module.

    Choose a menu to use within your header

    Add Button Link URL

    This header has a button on the top right. Open it’s settings update the link URL to the destination of your choice.

    Select header button URL destination

    Update Social Media Icons and Destinations

    With our Social Media Follow Module, you have a wide variety of social media icons which you can use to send people to read various reviews about your business. Select your social media accounts and remember to link them to their respective destinations.

    Adding social media accounts and links to header

    Open Footer Template

    Continue by opening the global footer inside the default website template.

    Editing the footer template within the Divi Theme Builder

    Link Social Media Accounts

    The footer for the Divi Poke Restaurant Layout Pack has two places for social media links. The first Social Media Follow Module is for social media networks that have reviews. So if you’re using a particular website to collect reviews – think Google, Yelp or Foursquare — this will be the place to put them. The second Social Media Follow Module is for your social media pages. This would like to websites like Facebook, Twitter… even TikTok. This module is used to drive traffic to these external social media sites

    Link to different social networks for different purposes to boost sales and drive traffic

    Choose Footer Menu

    We also have a menu in the footer which you’ll need to update to meet your needs.

    Footer menu selection

    Adjust Static Divi Modules

    In addition to two Social Media Follow Modules, our footer template makes use of some static elements that will need to be updated before making your website live.

    • Blurb Module: Used as a call-to-action for reviews. Social proof as an online business is essential.
    • Text Modules: We use text modules for the address, phone number and store hours.

    Footer static elements should be modified to match your needs

    New Freebies Every Week!

    We hope you’ve enjoyed the Poke Restaurant Layout Pack and the Header & Footer freebie that goes along with it. We look forward to hearing your opinions in the comment section below. Make sure you check back next week for more freebies!

    The post Download a FREE Header & Footer for Divi’s Poke Restaurant Layout Pack appeared first on Elegant Themes Blog.

  • How to Beta Test WordPress (& Why You Should)

    WordPress beta versions give the makers of WordPress an opportunity to share an upcoming release with developers and beta testers before it is released to the masses. By doing this, WordPress can gain valuable insight from the people who use WordPress the most. They can be made aware of bugs, problems, or even suggestions that might make a release better. WordPress beta testing is one of many reasons WordPress continues to be the most popular CMS for web development.

    What is a WordPress Beta?

    WordPress

    Before any new release of WordPress, developers and beta testers are allowed access to a beta version of WordPress. This beta version enables developers and testers to experience an upcoming release, and report any bugs or problems they encounter. WordPress beta versions usually include features that are scheduled to be released, but not always. There are times when certain features or plugins that are present with the beta version don’t make it to the final release.

    That being said, there may be features that come with a new release that the beta version didn’t include. Beta versions are always made available before minor and major WordPress releases. A minor release typically offers mostly security updates, and almost never includes new features. A major release is planned and usually includes new features, plugins, and themes.

    Why Would/Should You Beta Test WordPress?

    Compatibility with Themes and Plugins

    There are a couple of reasons why you might want to be a WordPress beta tester. First of all, when WordPress releases a new version, you might be concerned about how it will perform with the themes and plugins you have installed. If you are a Divi user, you should know that our team conducts extensive testing before and after a new version of WordPress is released. We check all modules, the Divi Builder, widgets, blocks, templates and template parts, amongst other aspects of both WordPress core and Divi as a whole to ensure that everything works well together.

    Whichever theme you use, you should get on top of things and ensure that the upgrade will be a smooth one by testing any new version of WordPress on a staging site. Using a staging site ensures that you can test out how your theme, essential plugins (like WooCoommerce), and other crucial elements (like web forms) will work together without having to worry about causing problems with your live site.

    Performance and Responsiveness on Browsers and Devices

    Secondly, it’s a good way to check for kinks on all screen sizes, browsers, and devices. After all, not everyone uses Chrome on an iPhone. With so many people having their content delivered by smaller devices and on smaller screens, it’s a good idea to test these areas to determine if there is a problem, especially with how pages load on each device.

    Valuable User Input

    Lastly, WordPress needs input from not only developers but from everyday WordPress users. It helps the developers of WordPress to know how their software is used by people that may not necessarily be the overly techy types. Secondly, it’s important for users of different native languages to do testing. After all, WordPress is available in over 160 languages, so it makes sense for those who speak a language other than English to participate.

    How to Beta Test WordPress

    There are a couple of ways that you can beta test WordPress. The first is to use the WordPress Beta Tester plugin. The second option is to use a hosting provider that gives you the ability to choose beta versions of WordPress when you install a new site, whether it be live or staging. Let’s explore each method and how to test each one.

    Using the Beta Tester Plugin

    WordPress beta tester plugin

    For this example, we’re going to use the Twenty Twenty-Two theme to install and test the WordPress Beta Tester plugin. As previously mentioned, we suggest using a staging site. This is applicable in both situations, whether you are looking to upgrade your current version of WordPress, or install a beta version. One of our hosting partners, Cloudways, suggests this method.

    Navigate to Plugins > Add New. Search for the WordPress Beta Tester plugin in the WordPress repository. Click Install Now.

    WordPress beta tester install

    Activate the plugin. Next, navigate to Tools > Beta Testing to configure the plugin.

    Beta tester settings

    We’d be remiss if we didn’t stress the importance of backing up your database before proceeding with using the plugin. There are backup plugins to help with this. Additionally, it’s a good idea to pay attention to the development blog on a daily basis to keep up to date on the latest changes during beta. As we will discuss a little later, you can also visit the Alpha/Beta forum, which will also help you to identify any potential fires you may have to put out after updating your version of WordPress to beta.

    Also, please be aware that once you have switched to a beta version of WordPress, you may not be able to downgrade it. Be sure to proceed with caution.

    Core Settings

    In the core settings of the plugin, you’re given the option of choosing point release or bleeding edge. Point Release is the most stable choice of the two. It includes all of the work that is in the latest stages of development for the latest release.

    While the plugin states that it should be fairly stable, it’s a much safer choice than Bleeding Edge. Choosing the latter option should only be done if you are a WordPress rockstar with no fear of the unknown. It’s highly likely that your site may occasionally break. If you have decided that the beta testing path is an essential part of your techy dev life, feel free to choose this option. Those of you who are just looking to see if your theme or plugins will be compatible with the newest version of WordPress should choose point release.

    Select the update channel

    By default, nightlies will be your only option. This means that on a daily basis, the beta version of WordPress will be updated with the latest fixes and additions. Once you have made your selection, click Save Changes.

    Save beta tester changes

    Extra Settings

    The extra settings give you a couple of options. First, you can tick the skip the successful auto update emails if you don’t want to receive admin emails every time the beta version of WordPress is updated. The second option title New Feature Testing is used for testing new features. It works by adding constants to be set in your wp-config.php file. Constants are things like enabling debug mode, gaining information on database queries, or protecting your wp-config.php file from hackers, amongst other things.

    When enabled, the plugin will add the following constant to your wp-config.php file:

    define( 'WP_BETA_TESTER_{$feature}', true );
    

    This will enable advanced users the ability to test new features for WordPress, which is useful if you’d like to make major changes to WordPress. If you deactivate or remove the plugin, the constant will be removed from the file.

    Upgrading WordPress

    Once you have saved your choices, it’s time to upgrade WordPress. Please make sure you’ve made a backup of your site’s files and database before proceeding. To update, navigate to Updates in the WordPress admin panel. From there, click Update to latest 6.0 nightly. This will install the latest somewhat stable version of WordPress in beta (depending on the core settings you chose in the last section).

    Update WordPress

    Using a Hosting Provider

    There is an additional way to install the latest beta version of WordPress. Some hosting providers such as Pressable offer the ability to choose the latest beta version of WordPress in the hosting dashboard. This is a quick and easy way to install the latest version, and quickly revert to a more stable one should you need to. For example, Pressable has a handy drop-down menu that will allow you to choose several versions.

    Pressable WordPress version

    Upgrading with this method allows you to make a quick backup, create a staging environment, and upgrade WordPress all in one place.

    Pressable options

    How to Submit Bug Reports While Beta Testing

    The first thing to keep in mind is to take good notes. You’ll want to document any bugs or problems you encounter. This is a crucial prerequisite to submitting a report. There are two ways you can report bugs and issues. First is the reporting bugs page on the official WordPress website. This is used primarily for existing, released WordPress versions. Secondly, you can create a post on the Alpha/Beta support forum. This is where you’ll report any bugs or issues you come across when testing a beta version of WordPress. Let’s discuss the process for each.

    Reporting Bugs page

    Be sure to share your documented notes on the Reporting Bugs page on WordPress.org. When submitting a report, there are a few steps you’ll need to take.

    Step 1: Check Out the Good First Bugs Page

    Before submitting a report, check out the Good First Bugs page that will help you get familiar with the process. There are more than 100 examples of tickets created by other users. They are either already being worked on, or are assigned to a WordPress developer. After you have perused the Good First Bugs page and have a good idea on how to formulate your ticket, click the Create a New Ticket button.

    Create a new ticket

    You’ll be prompted to sign in to your WordPress.org account by entering your username (or email address) and password. If you don’t have an account, you can create one now.

    login to WordPress.org

    Step 2: Search for an Existing Ticket

    Before submitting a ticket, it’s a good idea to check to see if someone else has submitted a similar ticket. On the new ticket page, there’s a link to search for existing tickets. This is a good place to start. Chances are, if you’ve found a bug within the latest beta version of WordPress, someone else has. Check here first before proceeding to creating a new ticket.

    Step 3: Create a New Ticket

    Once logged in, you’ll be forwarded to the create new ticket page. There will be a series of tips listed for you to follow to create a good ticket. Those include ensuring that your WordPress version is current, documenting any steps needed to replicate the problem, whether or not you deactivated plugins when your issue occured, and including any relevant information that can be helpful to developers.

    Steps for creating a ticket WordPress beta

    Fill out the form including a summary (title) for your ticket, as well as a description of the issue. You’ll also need to choose a type – a bug, enhancement or feature request. Next, choose the severity of your bug. Specify which version of WordPress you’re using, and choose the component that is experiencing a problem. This can be a general problem to something more specific such as issues with the menu, login and registration, taxonomies, rewrite rules, and more.

    Next, you’ll need to choose the workflow keywords that should be associated with your ticket. These can be keywords related to design, dev, or needed enhancements. The next area of the form involves contributor focus. Is it a UI issue, does it have to do with accessibility, or is there an issue with CSS or javascript? The focus helps devs to understand what type of issue it is and where to focus.

    Next, set the action for your ticket. Do you need to create a new ticket, or is it an existing one? Finally, attach any files you may have that could be helpful when the developer starts work on it. Be sure to preview your ticket before creating it.

    Alpha/Beta support forum

    Alternatively, you can report any bugs you’ve found on the Alpha/Beta support forum. This forum allows you to provide feedback and report bugs on beta versions of WordPress. As in any forum, you can either search for your issue, or create a new topic. In order to post or create a new topic, you will need to be logged in. Here are the steps you should take to report a bug on the Alpha/Beta forum.

    Step 1: Search for a Similar Issue

    Before creating a new topic, be sure to search the forum for topics related to yours. With over 115 pages of forum topics, it’s quite likely you’ll find a similar issue.

    search forum topics

    Step 2: Follow the Guidelines

    Make sure to read the forum welcome topic to maximize the odds of getting a response. Ensure that your plugins and beta version of WordPress are up to date. Keep in mind that this is a forum for the latest beta version of WordPress, so don’t post any topics about specific themes or plugins.

    Also, if you are reporting a security issue, make sure that you take a look at how to report security vulnerabilities first.

    Step 3: Create a New Topic

    fill out the forum topic WordPress beta

    To create a new topic, you’ll need to fill out a form that outlines your issue. First, name your topic. Make it relevant to your issue. Secondly, link to the page that references your issue. Make sure that it is accessible to everyone, and not on a local network. Next, input a message that is as detailed as possible. Break down the issues you are having with detailed notes. The more information, the better. Be sure to include topic tags. This increases the chances that your topic is seen. Lastly, using the tick box options, select whether or not you want to be notified of follow-up replies by email. This is important to do because it will keep you from re-checking your topic to see if anyone has replied.

    WordPress Beta Testing Has Advantages

    WordPress is open source for a reason. It is designed to be built by the WordPress community. Through beta testing, we can continue to improve the features of the WordPress Editor and the functionality of the WordPress core to make WordPress better for all of us. Being able to test unreleased versions of WordPress with your themes and plugins before it’s released gives users a great advantage. (We’ve all encountered WordPress errors that need to be fixed.) Plus, WordPress is always in need of everyday users to notify them of any bugs they may run across during testing. If you are interested in becoming a beta tester for WordPress, check out their help wanted page to see current needs.

    Are you a beta tester? If so, let us know the things you typically test for in the comments below.

    The post How to Beta Test WordPress (& Why You Should) appeared first on Elegant Themes Blog.

  • 25 Tips for Running a Successful Online Sale with Divi

    Running a successful online sale can be one of the best ways to boost revenue and get more customers for your business. Using Divi makes the process much easier by providing a powerful platform (and ecosystem) for building your online store from top to bottom, including hundreds of tools at your fingertips to optimize your sale for huge returns.

    In this article, we’ll be sharing some effective, time-tested tips you (or any company) can use to run a successful online sale with Divi.

    If you don’t have a Divi membership yet, you’re in luck. Right now is the best time all year to join our community. We’re currently running our Cyber Monday Sale through December 12th. Which means for a limited time you can get 25% off Divi and Divi Account Upgrades, 44% off Divi Cloud and Divi Teams, and up to 60% off on Divi Marketplace Bundles.

    Once your toolbox is full, you’ll be more than ready to follow these 25 Tips for running a successful online sale with Divi.

    1. Start Planning Far in Advance

    The first step to any well run sale is planning. If you’ve never done one before, it may surprise you just how much work goes into it. But don’t worry, we’re here to point you in the right direction.

    In many cases, creating an online sale that is simple and effective tends to yield a much higher return than trying to force marketing tactics or tools that really don’t line up with your skillset or goals. Just because it can be done, doesn’t mean it should. In general, stick to the methods that you are confident will work to meet your goals. You can always make improvements for your next sale.

    If you are just starting out, there’s no shame in using the same techniques that other similar companies in your niche have found to be successful. Our big tip here is to write it all down and create a production schedule for everything your sale entails. Then, reverse engineer a timeline to get everything done ahead of time. This can’t be done at the last minute. To do it right you’ll need to start as far in advance of your target date as reasonably possible.

    2. Determine Essential Sale Details

    There are a few essential details you’ll need to work out before you can do everything else:

    • Determine when the sale will begin and how long it will run. Many people and companies run sales in sync with the seasons of the year or with holidays. Such as a “Summer Sale” or a “Black Friday Sale” which takes place immediately after the United States’ Thanksgiving Holiday each year.
    • Determine what will be on sale and how far it will be discounted. This is likely going to look different for everyone depending on their specific business. However, if you want to grab folks’ attention you’ll want to choose products with a large margin and mark them down as low as you can afford to. Discounts of 50% and above are really eye-catching. This is where digital products with nearly no overhead per unit can really shine!

    3. Identify Technical Tasks and Challenges

    These are not easily recognized at the beginning of the process. They reveal themselves as you start working on your sale. As your vision begins to take shape, you’ll want to keep a running list of anything you need to design, write, code, or build in order to pull it off. The time and resources required to do all these things will determine how soon you need to begin production work.

    Here are a few examples (but far from a complete list):

    • Sale landing page – Divi comes with over 2,000 page layouts, hundreds of which are professionally designed landing pages. And our community has thousands more landing pages available in the Divi Marketplace!
    • Countdown timer section – For this you can of course use Divi’s own countdown timer module. However, if you want even more advanced countdown features you can once again explore the amazing variety of countdown extensions our community has created.
    • Top bar call to action – With Divi’s theme builder and built-in sticky options you can easily create a top bar call to action. Add dynamic content, conditional display rules, and more.
    • Expanding footer call to action – This too is easily doable all with out of the box Divi features!
    • Sale graphics for blog posts, emails, and social media – On our blog we release layout packs weekly. When we do, we give away free design assets like images and illustrations. All of which are free to use for anything.
    • Ads for Google, YouTube, Facebook, Instagram, and more – While this isn’t an area Divi directly helps with, you can again use any of our free design assets for whatever you want.
    • Sale assets for affiliate marketers – Same idea as the other graphics/assets points above.

    4. Design Your Sales Funnel from Start to Finish

    Featured Image via vectorpouch / shutterstock.com

    A sales funnel represents the purchasing path someone takes to get from your “top of funnel” content (such as ads or social media) to your sales page and then past the point of conversion. A sales funnel should be optimized to make buying your product(s) as easy, streamlined, and exciting as possible.

    Most sales funnels will need at least the following pages:

    • Landing Page (or Sales Page)
    • Cart Page – with upsells
    • Checkout Page
    • Upsell/downsell page (optional)
    • Thank You Page – with upsells

    With Divi, you can design all the pages needed for your sales funnel (or choose from hundreds of premade layouts). And you can use a funnel plugin like CartFlows to help streamline the process.

    Landing Page

    The landing page (or sales page) is a critical step in the sales funnel. It is your chance to wow your visitors with your amazing deals and get them to click that buy button. Divi has hundreds of premade landing page layouts included in the library you can choose from. Or take advantage of our Cyber Monday Sale and get a pack of exclusive landing page layouts optimized for conversion.

    And of course there’s plenty of community designed layouts in the Divi Marketplace. You can add these to your site in just a few clicks. We’ll have more to say about your landing page below.

    Cart Page

    Normally, in WooCommerce, visitors will visit the cart page before heading over to the Checkout Page. In some cases this isn’t an ideal user experience since it adds a seemingly unnecessary step in many cases. This is a good opportunity to include a mini cart in your header or sidebar so that users can see their cart item in real time and go straight to the checkout page.

    However, if you are going to take full advantage of the cart page, you will definitely want to include upsells. Upsells are related products that the customer may want to add to their cart. It is a great opportunity to sell more products to customers already vested in your products.

    Here is an example of a Cart Page from one the layouts included in WooCommerce Layouts for Divi. Notice the upsells featured in the right sidebar under “You may also like…”.

    Checkout Page

    The Checkout Page is the next sales funnel page that can easily be designed using Divi’s Theme Builder and WooCommerce Modules. It is important to think carefully about the elements you include on this page.

    You may want to include some testimonials to help close the deal on the checkout page. Since this is the page that most people will probably leave (maybe they’re having second thoughts), this is also a great opportunity to add a popup on exit intent that gives them a coupon code that might push them over the edge.

    Also, it is always a good idea to have a follow up plan in place for those that abandon their carts like an automated email that reminds them to come back to their cart. Or you can have a custom popup that shows up whenever they come back to the site that includes a discount if they purchase now. Divi has built-in condition options to show or hide elements based on if a user visits a cart page but hasn’t made a purchase. And there’s products like Hide & Show Pro in the Marketplace that extend these features to give you even more control over conditional content.

    Here is an example of a Checkout Page from one of our exclusive Cyber Monday Theme Builder Packs:

    Upsell/Downsell Page

    The Upsell/Downsell Page is an important step in the funnel. This is the page that users are redirected to after completing a purchase. An Upsell Page doesn’t have to have a lot of content. It just needs to feature another deal they may be interested in. For example, if a customer just purchased a basic level membership, you could offer a lifetime membership at a big discount on the upsell page.

    Building an Upsell or Downsell page in Divi is extremely easy since you would only need an image/video, a block of text, and a couple of buttons. If the customer decides to take the upsells, you should make this process seamless so that the customer doesn’t have to go through the entire checkout process again. If the customer refuses the upsell, you could have it redirect to the thank you page.

    Thank You Page

    The Thank You Page is the final step in the sales funnel. But don’t miss out on an opportunity to include more upsells or downsells on that page as well. Remember, they already like your products, so these are already qualified customers you are selling to. In fact, in many cases, you thank you page can be your main upsell page.

    Here is an example thank you page with an upsell to upgrade their membership at a discount.

    For more, check out this Free Guide Funnel Layout Pack that includes a landing page layout for a free-offer email opt-in and a thank you page with upsells.

    5. Create a Content Production Plan

    With every sale, there comes a lot of content. The content you produce needs to go through several phases, so the earlier you begin, the better. The first phase of setting up your content plan focuses on the discovery phase. Content is going to be your way of telling your audience about the sale, so you’ll want to make sure the message is as clear as possible. It’s not about bulk, but about quality. Here are some questions you can ask yourself before starting to plan your content:

    1. What is the main message of my sale?
    2. What’s the main CTA of my sale?
    3. Who am I targeting?
    4. How does each piece of content feed into or progress visitors through my sales funnel?

    These are all questions that you most likely want answered before you start creating your content. That way, you’ll know exactly what purpose each piece of content will serve.

    Once you have a clear view on your sale and how your content relates to it, you can start planning your content and begin the production. You’ll want to create a harmonized strategy across all the content formats you’re using:

    • Blog posts
    • Emails
    • Social posts
    • Ads
    • And (potentially) more

    6. Prepare Your Site for Traffic

    For any online sale to be successful, your site needs to be optimized for performance and speed. After all, you are hopefully going to be getting a massive increase in traffic. And the last thing you want to do is have a slow loading sales page or checkout page. Or, even worse, your whole site could crash because of a bad hosting environment. We offer Divi optimized hosting through our select hosting partners. While you’ll still need to make sure your plan fits the traffic you’re expecting, you can at the very least start with a hosting provider that’s meant to provide top of the line performance for Divi websites. We’ve also created a great resource for speeding up your Divi website from all angles.

    7. Involve Your Community

    It’s always a good idea to involve your community. It’s the digital equivalent of word-of-mouth marketing. People relate to people, so involving your community in your sale will spark interest. They are your audience, and the earlier you involve them the sooner your target audience becomes aware of the sale you’re planning.

    There are different ways to involve your community. Here are a few ideas:

    • Conduct a survey, either formally or informally via simple conversations, on what they’d like out of a sale. Which products they’re most interested in and why. Any insights you can gain here on what will move the needle during your sale will be helpful.
    • Incentivize community participation in your sale. This can be done with a special discount, gift, or other perk just for your existing community.
    • Incentivize sharing the sale outside your existing community. This can be done with a giveaway, contest, or something similar.

    8. Form Partnerships

    One of the best ways to make your sale better is by using partnerships to boost your offering’s value. A good example is a bundle of similar products for the price of one. It’s a win-win-win type of situation that will:

    1. Help you boost sales
    2. Help your partners boost sales
    3. Help your audience get more value out of their purchase(s)

    Partnerships make your sale stronger. People want to get the most value for their money, so the better your offer, the more organically you’ll see your sales grow. There are different types of partnerships you can create, but you’ll want to make sure that the products added by them are supplementary to your core sale.

    9. Mobilize Your Affiliates

    Affiliates are also a great way to involve your community in your sale. Affiliates make a percentage on every purchase they send your way, so it’s only logical that you’d want to inform your affiliates of the sale in advance. That way, they can use this additional incentive in their own marketing strategies.

    10. Sponsor Content from Influencers

    Featured Image via venimo / shutterstock.com

    Similar to affiliates, sponsored content allows you to reach an extended audience through content channels owned and operated by others. Even on a small scale this technique can be very effective. People with a platform that’s part of your target audience have built a certain connection with their audience, and are more likely to participate in a sale if the information is coming directly from someone they follow.

    11. Conduct a Giveaway

    Giveaways are a great way to involve your community and encourage them to share your sale with others. You’re giving them the chance to win something, while also benefiting from the requirements to enter the giveaway–such as sharing your sale on social media, subscribing to your newsletter, opting into a browser notification, and many other potential sale boosting actions.

    12. Create a Sale Specific Landing Page

    No sale is complete without a proper landing page. And to be clear, this should be a different, unique landing page, than your normal one.

    When building your landing page with Divi, you don’t have to start from scratch. We have a ton of premade landing page layouts that can serve as the base of your landing page. Or you can search through our Divi Marketplace to find even more sale specific landing pages, like this one.

    A good combination of the three above, and of course a good sales offer, is what makes a landing page effective. There are some widely-used tactics you can use. Let’s go over them.

    A/B Testing

    The effectiveness of your landing page is measurable through A/B testing. Numbers don’t lie. If Landing Page A is getting a higher conversion rate than Landing Page B, that means the UX, copy and design are doing a better job on Landing Page A.

    Divi Leads is a part of Divi and allows you to effortlessly do split testing on your landing page. It lets you change anything you want and have data at your disposal as soon as it is available.

    Social Proof Through Testimonials

    Social proof is another important part of your landing page, both design and UX wise. People tend to relate to people more than anything else. That’s why testimonials are so effective and can be a great addition to your landing page.

    Divi has a built-in Testimonial Module that you can use, but there’s also a very good Divi extension called Divi Testimonial Extended on the Divi Marketplace. This extension provides you with over 20 testimonial layouts + slider & grid view!

    Countdown Timer for Urgency

    One of the things that makes a sale so compelling is the time restriction applied to it. Whatever deal you’re offering, it’s only for a limited time. So why not highlight that? You can use a countdown timer to add urgency to your landing page.

    We have a built-in Divi Countdown Module, but there’s also a great Divi extension, called Divi Timer Pro, on the Divi Marketplace that allows you to further customize the countdown on your landing page.

    Engaging Product Images

    Another effective way to draw visitor’s attention to your products is through high quality, enhanced product images. Enhancements like image magnification, animated SVGs, hotspots, before and after sliders, and much more.

    Pricing Table Toggles

    Create a Content Toggle for Pricing Tables on your sales page for an optimal user experience. Divi Flash includes a content toggle module that is perfect for creating pricing tables with customizable toggle buttons including 5 built-in toggle types and designs, animations, badges, and more.

    13. Provide as Many Payment Gateways as Possible

    Image by Dzm1try / shutterstock.com

    When running an online sale, it’s important to give users multiple payment gateways to choose from when completing their order. But you also have to consider the quality of the payment gateways beforehand to make sure the transfers are efficient and secure. Since Divi works seamlessly with WooCommerce, here are some of the best payment gateways for WooCommerce.

    And it is always a good idea to help build trust with customers by highlighting those payment solutions on the checkout page. Customers who easily recognize a safe payment option they’ve used before will be more likely to proceed with the purchase.

    14. Optimize Your Ecommerce Features

    In general, eCommerce sites are more difficult to create because it requires much more customization, both on the back end and the front end. Thankfully Divi does a lot of the heavy lifting for. It’s compatible with WooCommerce out of the box and gives you complete control over the design of WooCommerce page layouts, including templates and dynamic content elements–no code needed. But, in some cases, it just makes sense to use a Divi eCommerce Child Theme that has all of the features you need already built-in. Or if you need to add more WooCommerce Modules, layouts, or designs, there are many products in the marketplace that have everything you need and more.

    Woo Essential comes with tons of WooCommerce layouts, templates, and unique modules to help design all the important eCommerce pages (like Shop, Cart, Checkout, Product, and more).Standout features include WooCommerce wishlist functionality, quick view product information popups, product comparisons, mini cart, and advanced filterable product grids.

    WooCommerce Extended also includes some powerful tools for optimizing your eComnmerce features. Use it to add an ajax product search bar for a better UX, a mini cart popup icon, advanced product displays, product carousels, and more. It even includes a nifty tab manager extension to add and customize new tabs to the WooCommerce product information tabs.

    15. Optimize Your Ecommerce SEO

    SEO and marketing go hand in hand. So you never want to ignore SEO when creating web content for your online sale. Ranking high in the SERPs is the most powerful free marketing you are going to get for an online store. But you can’t wait to launch a sale to start optimizing your site for SEO.

    There is a lot of competition out there so having an SEO strategy in place will set you up to rank higher in the long term so you don’t have to spend so much on paid advertising and endure sleepless nights worrying about your Cost Per Click campaigns.

    For optimal results, we would start using advanced SEO techniques and optimizing your WooCommerce SEO. Using a Divi-friendly SEO plugin like Rank Math or Yoast will help with all of the on-page SEO needs for your online store content. And, if you really want to look good in the search results (and make Google like you), you can use the Divi Schema Plugin to optimize your sale and product pages with schema markup for content like FAQs.

    16. Create Site-wide Sale Notifications and CTAs

    The Divi Theme Builder makes it easier than ever to deploy dynamic content site-wide, like a sale notification bar, pop ups, custom headers, page templates, footers, you name it.

    For site-wide email optins, simply use Divi’s email optin module that allows you customize email optin displays in creative and effective ways to get users into your email campaigns as a part of your sales funnel strategy.

    If you are looking to create even more customizable promotional popups, the Divi Overlays plugin can handle that and so much more. If you are looking for some beautiful CTA layouts, our layout packs are full of CTA designs and, with Divi Layouts Extended, you can get 25 CTA layouts and 600+ additional layouts to help design your most important pages. Plus, you can save all of these layouts and more in your Divi Cloud to deploy them anywhere with a few clicks.

    17. Create a Mega Menu for Showcasing Sale Content

    A website’s header is a great place to put some promotional content. It’s something that follows the visitors throughout their entire stay on your website, and people interact with it often. To help drive more traffic to your sale’s landing page, consider building a mega menu for your header, and dedicating a column to your sale. You can use the Divi Mega Pro extension or DiviMenus to expand the menu possibilities you have in Divi. Mega menus tend to have a lot more space than regular menus. This provides you with the opportunity to design a sales banner or other CTA.

    18. Create an Expanding Footer CTA

    While not absolutely necessary, this is something we’ve done and it’s an easy way to increase user engagement and conversions. With Divi you can use premade footer layout designs on your templates to get a stunning footer design that can easily be optimized with one or more CTAs related to your online sale. You can get over 175 footer designs if you buy the Footers Pack for Divi (which happens to be on sale at the time of this writing).

    19. Create a Special Post Template for Sale Related Blog Posts

    Divi gives you complete control over the design of your blog post template–which is the default design of your individual blog posts. This allows you to add additional sale-related content to your posts in creative ways. For example, you could create a sticky promotional CTA that floats in the sidebar as the user scrolls through the content.

    20. Use Position Options to Create Floating Banners

    Putting banners on your website is a great way to divert traffic from one part of your website to another. You can use the position options to create a floating effect as well, so you can choose where exactly the banner shows up in your design. Here’s a tutorial on how to create a floating banner, and you can even go as far as setting time restrictions on your banner, as demonstrated in this tutorial.

    21. Optimize Social Sharing Options

    During your online sale, you won’t want to miss out on the opportunity of having your visitors do some marketing for you by sharing your sale with their friends on social media. You’ll want to have a powerful, easy-to-use social sharing plugin like Monarch or Divi Social Sharing Buttons. These plugins will allow you to apply site-wide social sharing buttons (for all the popular social networks) throughout your store and product pages. You can even customize the content being shared for more targeted marketing to promote your sale.

    22. Use Conditional Options to Hide/Show Sale Content Based on Visitor Activity (or even Site Language)

    With Divi’s built-in conditional display options, not only can you control what sale content to display, but you can also choose when and under what conditions the content is visible to users. For example, you can show bonus discounts and products only for purchasers or members, show promotion popups only to new visitors, and much more. Plus, the Hide & Show Pro plugin takes conditional display to a whole new level with tons of powerful features. It even integrates with popular multilingual plugins, like WPML, to display sales copy in different translations based on the user’s selected language. This allows you to target potential customers on a global scale.

    23. Build Mailing Lists with the Email Optin Module

    In addition to site-wide email optin popups, you can also add email optins on your sales pages or product pages using the email optin module. When creating the email optin CTA, it is a good idea to offer something enticing in exchange for their email address (like a coupon code for 20% off, free shipping, or even a free gift). The email optin module integrates with 20+ email marketing platforms so you can start growing your list and adding them to your sales funnel.

    24. Optimize Everything for Mobile


    Let’s face it. People like to shop and buy stuff on their phones. So, if you want your online sale to succeed, you will have to think mobile first when it comes to designing your sales pages and product pages. The obvious reason is for a better user experience that will lead to more sales. You don’t want broken and unreadable content or popups getting in the way of a potential conversion.

    Use Divi’s responsive options to make sure your store is easy to navigate, read, and purchase products. The ultimate Divi Responsive Helper is a perfect solution for optimizing your online store for mobile including the ability to customize the column layouts of WooCommerce Product modules. And don’t forget about the importance of mobile SEO. Having a responsive site with great content optimized for search engines is even more important on mobile these days.

    25. Set Your Marketing Campaign in Motion Before the Sale Starts

    In order to get the most out of all your other efforts, make sure to begin promoting your sale days if not weeks before it starts. By the time your sale begins your community and marketing audience should be enthusiastic and ready to buy. You’ll also want to make sure your community, partners, and affiliates have time to learn about your sale and spread the word.

    In Conclusion

    A lot goes into running a sale, but a successful sale is worth the effort. Planning in advance is definitely key to making all the other components work. Plus, the more sales you plan, the better you’ll get at it. We hope this post will help you set up your next online sale, and do not hesitate to leave us any question you might have in the comments section below!

    And if you’ve made it this far but still don’t have Divi or the Divi tools you need to pull your sale off, what are you waiting for? Head over to our Divi Cyber Monday Sale right now and fill out your web design, development, and marketing tools to create the best online sale you’ve ever done!

    The post 25 Tips for Running a Successful Online Sale with Divi appeared first on Elegant Themes Blog.

  • How to Use Mailchimp for Email Marketing

    Email marketing has been a constant staple for over 20 years. Its success is because of steady consumer email behaviors and the continuous development of exceptional email marketing platforms. These platforms make it easy to send emails that get results. Mailchimp has been a leading email marketing platform used by millions to grow their audience and business. In this post, we’ll show you how to start using Mailchimp for Email Marketing step by step.

    Why Use Email Marketing?

    Marketing your website or business is an interesting challenge. Technology, strategies, and platforms constantly change, making it hard to stay on top. The fact is, email marketing remains one of the most effective ways to reach customers. It has a high return on investment (ROI), with an average of $36 for every $1 spent. Many marketers are investing a lot of time in and money building their lists and cultivating email campaigns with segmentation and automation tools to help streamline the growth of their business.

    If you’re not already using email marketing, now is the time to start.

    What is Mailchimp?

    Mailchimp Email and Marketing Platform

    Mailchimp is primarily known as an email marketing service provider. Mailchimp had its founding in Atlanta circa 2001. It now enjoys over 11 million account users who send more than 18 billion monthly emails through the platform. The service includes features like contact segmentation, opt-in forms, automation, and a digital marketing platform. Mailchimp is clearly one of the most popular email marketing platforms used by businesses of all sizes.

    WordPress users love Mailchimp because it offers easy integration with their sites with a free tier much like many plugins they use in the Repo—which allows them to scale at will. Divi even sports a built-in MailChimp integration.

    How to Use Mailchimp for Email Marketing – 8 Steps

    In order to string together a successful email marketing campaign, you need to establish a few things between Mailchimp’s marketing platform and your website. We’ll look into how to use Mailchimp for email marketing with a WordPress website.

    Get Started with Mailchimp Email Marketing Account

    The obvious first step, if you’ve not already done this, is to sign-up for a Mailchimp account. It takes less than 2 minutes to get into the actual account.

    Step 1 - Create Free Mailchimp Account

    If you have a particular pricing tier in mind, you can select that. Of course, they offer a free plan with all the basic needs included (for up to 500 contacts).

    Step 2 - Select Free Mailchimp Email Marketing Tier

    Then, you need to set up your account by providing your email, username, and password preferences for Mailchimp.

    Step 3 - Signup Mailchimp

    Mailchimp offers a smooth onboarding experience. It’ll ask you several stages of questions that will populate your account with the correct settings. Very important among these are your business information, physical business address, and the type of business/how you plan to use Mailchimp. Each of your answers creates a customized onboarding experience where they show you what they’d recommend you set up to achieve success.

    Step 4 - Account Setup Mailchimp

    Once you’ve set up your accounts, there are 2 very nice WordPress-focused integrations you can set up between Mailchimp and your website. They are:

    • WooCommerce Integartion
    • WordPress Subscriber Integration

    The WooCommerce integration connects your store information (buyers, purchases, and inventory) to your Mailchimp accounts which gives you ecommerce marketing abilities within Mailchimp (subject to Mailchimp’s pricing tiers).

    The general WordPress integration with Mailchimp brings your site’s subscriber information into Mailchimp. It essentially creates an easy import of those contacts into Mailchimp so you don’t have to export your WordPress subscribers into an Excel file and import it into Mailchimp.

    Step 5-6 - Mailchimp Optional Integrations

    At this point, your account is created and you can start diving into the depths. Next, we’ll quickly show you how to add contacts not found in WordPress or WooCommerce.

    How to Create a Contact List

    Mailchimp’s email marketing platform has multiple terms used for creating mailing lists. The big bucket term for Mailchimp is “Audiences”. Mailchimp recommends most businesses use 1 audience though you are allowed to use multiple should your needs be more advanced.

    You can categorize and separate your audience into smaller chunks using “Groups”, “Tags”, and “Segments”. Each helps organize and filter audiences with specific criteria allowing you to send specific messages/emails to the exact people you want to.

    • Mailchimp Groups: From Mailchimp, “Groups are specialized audience fields that let contacts self-categorize based on interests or preferences using uniform responses you set.” You can think of groups as Custom Fields that you can insert into contact forms for user-generated data.
    • Mailchimp Tags: From Mailchimp, “Tags are labels you create to help organize your contacts. Tagging lets you bring your own contact structure into Mailchimp and label contacts based on data you know about them.” Tags are not seen on signup forms or by your contacts. They are an internal designation that you can set up to create a customized organization structure based on your business processes and data collection practices.
    • Mailchimp Segments: From Mailchimp, “Your audience contains a lot of information about your contacts, like when they were added, where they live, and how they interact with your marketing. You can use this information to filter contacts into segments, and then target them with email, postcards, or ad campaigns.” Segments are groups of filtered contacts based on available data. These segments routinely update so you can send automated campaigns based on the platform’s conditional logic.

    So, creating a contact list involves data management. To get started, however, we can easily add contacts to our audience. If you are starting a new venture and have no contacts to add you can skip down to creating a sign-up form to use on your website to start getting contacts.

    How to Add/Import Contacts into Mailchimp

    To start, click under “Audience” in the Mailchimp sidebar or select the “Audience dashboard” sub-item. This will show an “Add Your Contacts” button that you can click on.

    Step 1 - Add Contacts to Audience

    This will bring you to a few import options you have at your disposal. You can import from:

    • Another Service
    • Contact File
    • Copy and Paste (Manual Entry)

    Step 2 - Choose Contact Import Method

    Import Contacts from another service

    Mailchimp allows you to import contacts from the following services:

    Import Contacts from File

    Mailchimp uses CSV files to import contacts into an audience. If you have a past website, CRM, or accounting software that allows contact export, you can usually bring that into Mailchimp. The only required piece of data is a unique email address for each contact.

    Once exported from your program, you can edit or clean up the contact list in a program like Google Sheets or Microsoft Excel. Simply save the list as a CSV file format and import it into Mailchimp. It should let you know if there are errors or invalid formatting of your file.

    Manually Enter Contacts

    Mailchimp also allows for a manual entry of contacts where you can copy and paste data from your various programs and files. This is a great way to collect data from random and disparate places (like email threads, text messages, and sticky notes) and add them to your account. This isn’t recommended for entering large amounts of data. You should compile large amounts of contact data into CSV files when possible.

    Create a Signup Form

    Whether or not you are starting out with contacts, adding a Signup form is very important to the continued growth and health of your email lists.

    To get started creating a signup form, under the “Audience” sidebar section, click “Signup forms”. To create a form in your account for use on your website select the “Embedded forms” option which gives you an HTML code for installation on your site.

    Step 3 - Create Mailchimp Embed Form

    There is also an option to create a Pop-up form right under the Embedded form option. Note, that popups can harm your SEO by affecting website UX which in some cases is taken into consideration for ranking by Google. Other than that, they are typically pretty effective at gathering new subscribers (up to 11% conversion rate) from frequent website visitors.

    Step 2 - Choose Contact Import Method

    Next, you will see the Embedded Form Builder page. You will have the option of editing displayed form fields (and required fields) and various form settings. At all times, you will see a live preview of your visual changes in the center of your screen.

    Step 4 - 7 - Create Mailchimp Embed Form

    Once you’re happy with your form, you can click “Copy Code” to save the form HTML code to your clipboard.

    Step 8 - Create Mailchimp Embed Form

    Add the Signup form to your WordPress Website

    You can now add the form to your website. There are a few ways of doing this that we’ll briefly go over with links out to specific instructions for deploying custom inline code on your website.

    Add Mailchimp Embeddable Form Code Using Custom HTML Block

    On your preferred WordPress Page or Post, open the Block Editor. Add an HTML Block where you want it, and paste the HTML code.

    Mailchimp Embeddable Form in WP Block Editor

    For more information, learn how to use the WordPress Custom HTML Block.

    Create Opt-in Forms and Popups with Bloom that Connect to Mailchimp

    Bloom is an advanced email opt-in form builder for WordPress websites that integrates with Mailchimp. It is built by the developers of the Divi Theme so you can trust that it allows for maximum design freedom.

    Design Beautiful and Functional Email Opt-in Forms with Bloom

    To set up the Mailchimp Integration with Bloom, install the Bloom Plugin. After that, you’ll want to follow the steps in this video to set up your Mailchimp API in the Bloom plugin settings. Mailchimp set-up instruction ends at 5 minutes and 17 seconds.

    Once you’ve set up your Mailchimp account integration, you can create opt-in forms in Bloom that feed new contacts to your Mailchimp account.

    Create a Mailchimp Email Marketing Template

    Email templates can save a lot of time in your email campaign workflow. Being able to reuse or repurpose an email template means that you don’t have to start from a blank screen while creating your emails. Templates also keep your email uniform which helps build brand recognition and trust over time.

    To create a template, on the “Campaigns” section of the sidebar, select “Templates”.

    Steps 1 -2 - Create Email Template

    This will open up your first options. There are pre-made templates that you can choose from. You can choose between basic layouts and fully built templates that Mailchimp calls “themes”.

    The layouts are nice if you know what you want to build but don’t want to undo a bunch of design settings when you insert your branding into an email. The themes are nice when you are unsure of how to use the email editor and want a quick start. Sometimes you can also find something really close to your business’ branding. Either way, the time savings are massive.

    It is worth knowing that with the free tier of Mailchimp, there are limitations to which templates you are able to use.

    From there, you can go on designing your template email. If you are having trouble with the email builder or just want a quick primer, see the support doc for using the email builder.

    Once your template is designed, you can go ahead and save it and give it a name that you’ll remember.

    Steps 5 - 7 - Create Email Template

    We can now use the Mailchimp template that we created for a campaign we’ll send to our lists.

    Create a Mailchimp Email Marketing Campaign

    After you’ve created a template in Mailchimp, we can use that to create an email campaign. To do that, on the template window, find your template, click the dropdown arrow and select “Create campaign”. This will create a new campaign based on the template without altering the template.

    Steps 8 - Use Email Template

    To create a campaign, there are a few pieces of information that have to be in place before sending it to your contacts.

    1. Campaign Name
    2. To Field: Who is it that you are sending this campaign to?
    3. From Field: What display name and email address will this email look like it is coming from?
    4. Subject: What is the email subject line that your contacts will see in their email client?
    5. Campaign Design: Iterating off your template to create a campaign that is ready to send

    Steps 9 - 13 - Use Email Template

    Once you’ve completed each of these steps and have a green checkmark next to them you are allowed to schedule or send your email.

    Sending and Scheduling a Campaign

    Scheduling lets you schedule a send into the future to try and send at the perfect time. Mailchimp also has tools that can help you find your best email sending times.

    You also have the ability to send the email right away. This will let the email send to your contacts when Mailchimp servers are ready to handle the request. This usually does not take much time at all but may be longer for first-time senders.

    Steps 14 - 15 - Use Email Template

    From template to campaign, Mailchimp makes it easy to send business newsletters and marketing emails.

    Following Up On Campaign Reports

    The last thing for you to do is analyze the results of your campaign. Don’t stare at the campaign report dashboard for too long after sending your campaign because it could be hours or even upwards of 2 days for the final results of your email to come in.

    When the dust has settled, here’s what to look for:

    • Opens: Opens correspond with how many people opened your campaign. This number is growing more unreliable because of the transition away from cookies
    • Clicks: This is how many link and image clicks happened in your email.
    • Bounces: Bounces are an email delivery term indicating how many times your email went to email addresses that could not receive it. There are different types of bounces but this number reflects your overall list health.
    • Unsubscribes: This is how many times this campaign was used to unsubscribe from all your future emails. This number indicates good list growth practices, consistent branding, and content that is relevant to your audience.

    Steps 16 - Analyze mailchimp email marketing campaignCampaign

    If you have the WooCommerce integration for Mailchimp, you may see ecommerce stats populate at the bottom of the report. These numbers are those that Mailchimp can prove that this campaign helped achieve. It shows the number of orders and revenue figures for that specific campaign.

    FAQs

    Got questions about Mailchimp, WordPress, and Divi? We’ve got answers.

    Is Mailchimp Free?

    Mailchimp is a popular email marketing platform that offers a free plan for up to 500 total contacts. This makes it an excellent option for small businesses and site owners just starting out with email marketing. While the free plan does have some limitations, it is still a great way to get started with Mailchimp email marketing.

    Does Mailchimp Work with WordPress?

    Do you have a WordPress website and want to use Mailchimp to create an email marketing campaign? You’re in luck! Mailchimp is compatible with WordPress websites. You can either use the Mailchimp WordPress plugin or embed a Mailchimp signup form on your website using an embed code. Or, if you use Divi Theme, Divi’s forms can connect with the Mailchimp API for effortless integration between WordPress and Mailchimp.

    Can I integrate my email opt-in form with Mailchimp?

    Chances are, yes, you can integrate your WordPress form plugin with Mailchimp. Mailchimp by far has the most integrations of all the email marketing platforms. Divi Forms, Bloom, WPForms, Gravity Forms, Ninja Forms, and others all have easy-to-use integrations with Mailchimp.

    Does Mailchimp integrate with Divi?

    Yes, Mailchimp integrates with the Divi Theme. Simply connect the Mailchimp marketing integration with Divi to seamlessly use native forms that connect with your Mailchimp contact lists. See what else Divi can connect with to make marketing your website and business easier.

    Conclusion

    In conclusion, if you are looking for an easy way to get started with email marketing, Mailchimp is a great option. With its user-friendly interface and integrations with popular WordPress plugins, Mailchimp makes it simple to create and send newsletters, automated emails, and targeted campaigns. Plus, its affordable pricing makes it a good choice for small businesses and startups.

    Have you used MailChimp for Email Marketing? If so, share your experience in the comments below.

    Featured Image via premiumicon / shutterstock.com

    The post How to Use Mailchimp for Email Marketing appeared first on Elegant Themes Blog.