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Category: elegantthemes.com

  • Download a FREE Blog Post Template for Divi’s Home Baker Layout Pack

    Hey Divi Creators! Thanks for joining us for the next installment of our weekly Divi Design Initiative where each week, we give away brand new freebies. This time around we’re building upon the Home Baker Layout Pack with a brand new blog post template that matches the rest of the pack perfectly. Hope you enjoy it!

    divi layout

    Check Out The Home Baker
    Blog Post Template Below

    Get it for free today!

    Desktop View

    Blog Post Template for the Divi Home Baker Layout Pack

    Tablet and Mobile View

    Tablet and Mobile View for the Blog Post Template of the Divi Home Baker Layout Pack

    Download The Blog Post Template For The Home Baker Layout Pack

    To lay your hands on the free Home Baker Blog Post Template, you will first need to download it using the button below. To gain access to the download you will need to subscribe to our Divi Daily email list by using the form below. As a new subscriber, you will receive even more Divi goodness and a free Divi Layout pack every Monday! If you’re already on the list, simply enter your email address below and click download. You will not be “resubscribed” or receive extra emails.

    How to Upload The Home Baker Blog Post Template

    Go to Divi Theme Builder

    To upload the template, navigate to the Divi Theme Builder in the backend of your WordPress website.

    Getting started with the Divi Conference Layout Pack

    Upload Website Template

    Then, in the top right corner, you’ll see an icon with two arrows. Click on the icon.

    Importing the Header and Footer Layout into the Divi Theme Buidler

    Navigate to the import tab, upload the JSON file that you could download in this post, and click on ‘Import Divi Theme Builder Templates’.

    Import settings for the header and footer layout pack

    Save Divi Theme Builder Changes

    Once you’ve uploaded the file, you’ll notice a new template with a new body area that has been assigned to All Posts. Save the Divi Theme Builder changes as soon as you want the template to be activated.

    Begin editing the blog post body template within the Divi Builder

    How to Modify The Template

    Open Post Template

    To modify the template’s elements, start by opening the template.

    Begin editing the blog post body template within the Divi Builder

    Inside the Body Layout Editor, you can edit the design on the front end using the Divi Builder just like you would with a normal Divi page.

    Since this is a template that has been assigned to all posts for the site, there is a post content module that is necessary for displaying the post content. You will need to keep that module in place, but you can adjust the post content module’s design elements, which will design the post content that is displayed dynamically.

    Various post content settings available to you to edit your post content with the Divi Theme Builder

    About the Layout

    This blog post template has a lot of dynamic elements that will work with your blog posts immediately. For example, the entire post header is made up of dynamic elements including a featured image, the post title, and related posts within the category. This content won’t need updating, but you can tweak the design of each of those elements if needed.

    Other dynamic elements include the following:

    • Related Posts Module: Displays the most recent posts that share the same category.
    • Post Author Name, Bio and Photo: Displays the profile info, name and bio of the user/author of the post.
    • Post Content Module: Displays the post content added when editing the post on the backend of WordPress.
    • Comments: A  functional comment area for the post.

    Here is a quick illustration that identifies the elements of the Home Baker blog post template.

    Divi Home Baker Blog Post Layout Module Breakdown

    New Freebies Every Week!

    We hope you’ve enjoyed the Home Baker Layout Pack and the blog post template freebie that goes along with it. We look forward to hearing your opinions in the comment section below. Make sure you check back next week for more freebies!

    The post Download a FREE Blog Post Template for Divi’s Home Baker Layout Pack appeared first on Elegant Themes Blog.

  • WWW vs non-WWW: Which is Better for SEO?

    Your website’s domain and overall URL structure are based on a few technical elements. In this article, we are going to explore using www vs. non-www on your website’s URL and which is better for SEO.

    Both www and non-www have their pros and cons, but ultimately you need to know the implications of what you are choosing. If you aren’t careful, you could create duplicate locations of your website which can hurt your site’s SEO and ranking in the SERPs. Here’s how you can keep the flow of visitors coming by having a properly configured website URL.

    Understanding the Structure of a URL

    It is important to understand that there are many seemingly insignificant details that go into building your website’s URL. Each of these details changes the location of your website and also how search engines, like Google, crawl and index your site.

    HTTP and HTTPS

    HTTP is the standard language protocol to help browsers communicate between clients and servers. Most URLs start with http://. If your site has an SSL Certificate or Transport Layer Security (TLS), the URL will start with https:// instead.

    http://domainname.com
    or…
    https://domainname.com

    Domain Name

    Domain names are a critical part of the internet, allowing users to navigate between websites. This is what you purchase and register at domain registers like Godaddy or Namecheap. Domain names act as human-readable (and rememberable!) addresses. If we didn’t have them, we’d be surfing the web memorizing IP numbers instead of company and brand names.

    In a URL, the domain is a substring that follows the initial http:// or

    https://domainname.com

    WWW Domain Prefix

    The WWW prefix is used to help identify a web address or location. Basically, it is a subdomain (similar to ftp.yourwebsite.com or blog.yourwebsite.com) to identify a more specific location. This is mostly used on larger websites. However, unlike traditional subdomains, it is not necessary these days to include the WWW prefix unless you have a specific reason to do so. In a URL, the www prefix precedes the domain name:

    https://www.domainname.com

    What are WWW and non-WWW?

    When we talk about www vs non-www, we are referring to websites that include the www prefix in the domain name or not.

    Here is a www domain:

    https://www.yourwebsite.com

    And here is a non-www domain:

    https://yourwebsite.com

    The WWW (“Word Wide Web”) prefix has traditionally designated websites that are accessible online. For most of the history of the internet, most websites used a “www” prefix followed by a domain name. Nowadays, it is treated more as a subdomain, making it optional for those looking to streamline their URL with a non-www version of their domain.

    Differences Between WWW vs non-WWW: Pros and Cons

    The internet is a very specific place. At least in terms of web standards. Adoption of new ways of doing things is slow since there are billions of internet users and breaking the internet is in nobody’s best interest. The differences in www and non-www domains may cease to exist someday but there are some user experience and technical differences to understand right now.

    First, it is important to understand that a website URL using WWW is technically an altogether different location than the same website URL using non-WWW.

    For example:
    https://www.yourwebsite.com will take you to a different location than https://yourwebsite.com.

    That is why it is important to be consistent with what you choose. And, use redirects and canonical URLs to make sure you are not getting duplicate content.

    WWW’s Cookie Handling

    Cookies, once a staple of the internet, perform more or less the same whether you use www or non-www on your website.

    That is, for one exception. Websites using www help restrict cookies from transferring across many sub-domains.

    So, if your website uses multiple sub-domains (app.example.com, login.example.com, or help.example.com) and you want cookies to be distinct per each sub-domain, it is better to use the www prefix for your website.

    Image by BadBrother / shutterstock.com

    WWW CDN Configuration

    CDNs are also easier to set up with www domains. There are some CDN providers that don’t handle non-www well at all. But this is a shrinking occurrence.

    Non-www Domains are Better for User Experience

    Using non-www domains is more intuitive on the end-user side of things. Non-www websites are often typed in by internet users by default (even for websites that use www). This means fewer redirects occur when using non-www URLs for sites with plenty of direct traffic. People more or less ignore “www.” prefixes when talking about or referencing URLs.

    How Browsers handle WWW

    Also, modern browsers are starting to hide the www part of websites in the search bar—creating a cleaner way of looking at the site URL. The browser doesn’t strip the URL of www. It simply doesn’t display it unless a user clicks into the URL bar to edit or change the URL.

    Is hiding that element a sign of things to come? Maybe—but for now, browsers are interested in making things as simple as possible for the average internet user. They aren’t concerned about displaying the www prefix since there is no technical difference between them choosing to show it or not.

    How to Check if You Are Using WWW vs non-WWW in WordPress

    Website building platforms, like WordPress, let you view and change the www or non-www version of your website URL. This choice is an awesome benefit of using WordPress but comes with the added responsibility of making informed decisions around its use.

    Important!: Before checking or changing anything. We do not recommend changing previously established websites’ use of www non-www. Whatever you choose while building your website (and when search engines started indexing it) is workable. Only change this on established websites if you are confident with what you are doing and understand how it affects how search engines index your site.

    To check if your site is using WWW or not, go to your Admin Dashboard in WordPress. Navigate from “Settings” to “General”. This will pull up a new page with the options “WordPress Address” and “Site Address”.

    WordPress Settings - General - Website URL - www vs. non-www

    Make sure both of those are the same (in almost all cases) and in accordance with the domain you purchased for the website.

    If you want to make changes and are unsure about what you are doing, it is best to contact your hosting company’s support team for answers.

    SEO Benefits of Using WWW vs non-WWW

    Search engines don’t prefer www or non-www nor take it into account as a ranking factor. So for SEO, choosing one ahead of the other isn’t important. What is important is the proper configuration of ONE of the options — never both. Misconfiguring www or non-www can result in SEO penalties.

    SEO Risk of Duplicate Content

    Having both www and non-www URL versions of a page or post can be considered duplicate content and hurt SEO.

    Duplicate content is content that is repeated on the same website (and in some cases other websites). Some content overlap is always going to happen on any website. However, using both www and non-www creates two full, exact versions of each page, post, and archive location. This essentially creates a duplicate of your whole website—one at www.example.com and one at example.com. This is further complicated if you are also allowing both HTTP and HTTPS protocols on your website.

    Duplicate Content Warning

    Image by hilderifi / shutterstock.com

    This might not seem like a big issue but it can have drastic consequences. Put simply, having two versions of your website will confuse search engines. Search engines will index some of your pages on the www domain and others on the non-www domain.

    You don’t want half of your domain authority building on one of two versions of your base URL. Not only will it get confused about which version to index and rank, but it can also penalize both versions and tank your rankings. This will lead to diminished search traffic and performance for your website.

    If you do have both or have a concern, you can set up 301 redirects. This can redirect the unwanted URL version to the wanted version. For non-WWW domains, many hosting providers will have a redirect to the WWW version of your domain set up by default to avoid any conflict. If not, you can always perform the necessary redirects with a plugin.

    For more, check out our ultimate guide to duplicate content and SEO

    The Importance of Setting a Canonical URL for SEO

    A canonical URL is a self-declared preference submitted to Search Engines of your preferred URL version for a page or domain location. When you have multiple versions of a web page, as we’ve learned is possible, it can cause problems with search engines. This is because they may not know which version of the page to index and show searchers. Indexing issues are made worse by the search engines seeing duplicate content, which can hurt your ranking in search results.

    Setting a canonical URL tells search engines which version of the page you want them to index. This helps them crawl your site more efficiently and prevents duplicate content issues.

    The canonical URL can be set up with Yoast SEO for WordPress. Yoast SEO is a plugin that helps you optimize your website for search engines. On each Page or Post of your website, scroll down to the Yoast SEO Section. Under “Advanced” you will see a field to add that page/post’s canonical URL. This will tell search engines which version you prefer.

    Yoast SEO Canonical URL Advanced Page Options

    Yoast isn’t the only plugin that this. Check out some other WordPress SEO plugins that can help with canonical URLs.

    It is worth noting that canonical tags are your last line of defense for telling search engines which version of your website to index. Canonical tags are also helpful for duplicate content that exists for reasons other than having both www and non-www versions of your website.

    For more, check out our ultimate guide to canonical URLs.

    Overview for Fixing Mixed WWW and Non-WWW URLs

    If you think you have an issue with multiple versions of your website:

    1. Contact your hosting service provider. They should be able to help identify any issues on the server side of things.
    2. Configure your WordPress site to use only one option. This can be done manually or with a plugin.
    3. From there, you can set up 301 redirects from the unwanted version to the desired version. There some great redirect plugins for WordPress to help. This tells Google (and other search engines) that if they’ve indexed the unwanted URL that those pages have moved elsewhere. This process is similar to how you would redirect your WordPress site from HTTP to HTTPs.
    4. Lastly, you can set up canonical URLs to make it explicit which ones are to be preferred by search engines.

    WWW vs non-WWW – Which One Should I Use?

    As we’ve discovered, it is a stalemate in terms of SEO. Using www or a non-www URL won’t affect your site’s SEO. Using a www URL may have some technical benefits in a few areas and maybe for that reason, it should be considered over non-www. The main thing is to be absolutely consistent with your use. Once you choose www or not www—stick with that choice.

    Conclusion

    SEO is an important consideration for any website owner. Choosing to use www vs. non-www in your URL isn’t a major consideration for your site’s search ranking. Just remember to follow the best practices above and you’ll be able to spend your time worrying about other areas of SEO.

    Featured Image via Yasir Design / shutterstock.com

    The post WWW vs non-WWW: Which is Better for SEO? appeared first on Elegant Themes Blog.

  • WordPress vs HubSpot CMS (2023) — How Do They Compare?

    WordPress has been the go-to CMS platform for more than a decade. With more than half of all websites built on it, it has basically become the industry standard for content management systems. That being said, there’s a new kid on the block. HubSpot CMS has been climbing up the charts since its launch in 2020. In this article, we’ll do a WordPress vs. Hubspot CMS comparison so you can decide which platform is right for you. Let’s get started.

    WordPress vs. HubSpot CMS: Who Are They For?

    WordPress and HubSpot are similar in that they are both content management systems. In addition, both have the ability for users to customize the appearance, theme, and functionality. That being said, WordPress and HubSpot are probably best suited for different types of users. Therefore, we’ll take a look at who each platform is best suited for.

    Before we get into all that, keep in mind that we are focusing on WordPress.org rather than its .com counterpart. At Elegant Themes, we believe that the .org product is by far the more robust of the two. If you are on the fence about which platform to choose, take a look at our very detailed post that outlines the differences between the two.

    WordPress Content Management System

    WordPress is one of the most popular content management systems on the planet. With anywhere from 44% to 65% of all websites built on WordPress, it has a lot of uses for a lot of people. WordPress is also highly customizable. Developers can develop their own plugins, themes, and templates to make their websites stand out from the crowd. HubSpot has made a WordPress plugin to integrate HubSpot with WordPress.

    Additionally, WordPress is somewhat easy to learn. Those who are just starting in web development can easily find plenty of tutorials to help get them started.

    WordPress CMS

    HubSpot Content Management System

    To put it plainly, HubSpot CMS is geared toward marketers and developers. While WordPress is capable of being a marketing powerhouse, HubSpot provides developers and marketers the ability to have a fully integrated marketing hub right out of the box. You can get customer information with built-in reporting, set up marketing automation, and be able to tap right into HubSpot CRM without having to set up any customized integrations.

    If you want to know what your customers are up to, HubSpot CMS has you covered. Reporting and analytics are a click away, thanks to the cohesive HubSpot ecosystem. Check out our detailed HubSpot overview for more.

    HubSpot CMS

    WordPress vs. HubSpot CMS: Ease of Use

    Individuals and small business owners are entering the marketplace at the fastest pace in history. As a result, small business growth has more than doubled since 2011. Additionally, it seems like everyone has a side hustle these days. Because of this, content management systems have become an increasingly popular way to build a website.

    To keep costs down, more people are taking a stab at designing their own websites. Because of this, it’s crucial to use a platform that is easy to understand and learn and doesn’t break the bank. Doing things like adding photos, writing blog posts, and knowing how to navigate the admin dashboard are important features that today’s users are looking for.

    WordPress CMS Ease of Use

    The WordPress CMS is a complex platform. Its ease of use varies widely depending on what theme you use, the functionalities you want to incorporate, and your level of technical ability.

    Because WordPress has been around so long, there is an ample amount of tutorials and how-to documentation on various websites on the internet, as well as YouTube. Therefore, beginners will be able to pick things up quickly if they only need to create an informational website to get their content out to the world. Additionally, a WordPress newbie can create a simple website without needing any coding knowledge by using a theme such as Divi.

    Divi WordPress Theme

    On the flip side of that argument, those who wish to create more advanced WordPress sites with custom integrations and functionalities will need to have quite a bit of knowledge of PHP, HTML, Javascript, and CSS to make the most of WordPress. Sure, there are thousands of plugins out there to help you create the site you need, but that involves advanced knowledge and troubleshooting skills to ensure that plugins play nicely with each other. Plus, that can be very overwhelming for people who are brand new to WordPress.

    HubSpot CMS Ease of Use

    Let us just start by saying that HubSpot CMS is built for marketers, developers, and IT teams. Marketers have the features they need to build a website using a drag-and-drop editor – an excellent option for non-developers. And, if you are a small business owner or individual who wants to build a website quickly, HubSpot offers an easy interface to work with.

    Like WordPress, you’ll need advanced coding knowledge to create a more advanced website. That being said, HubSpot offers a couple of ways to create websites with its platform. On the positive side, there are no plugins to purchase. That’s because HubSpot is an all-in-one platform.

    HubSpot CMS page editor

    That being said, learning the platform requires quite a bit of studying. Thankfully, HubSpot offers an academy that will walk you through the steps to create your first website. So be ready to dedicate at least 5 hours to the academy. By the end, you’ll be certified to build themes and templates using the HubSpot CMS platform.

    If you are new to the CMS world and web design, HubSpot recently launched a more beginner-oriented option with its drag-and-drop page builder.

    HubSpot CMS page editor

    WordPress Hubspot
    Ease of Use WordPress can take some time to learn, but there are plugins and tutorials to make things easier. 🥇 Winner
    Hubspot takes some time to learn as well, but it’s an all-in-one platform so you don’t need to know anything about additional add-ons.
    Choose WordPress Choose Hubspot

    WordPress vs. Hubspot CMS: Customization

    First impressions matter. While great content is highly important, so is a professional appearance. Visitors are more likely to stay on your website if it looks good and appears credible. That’s why having the ability to customize your website is critically important.

    WordPress Customization Options

    The WordPress CMS stands out with its ability to be easily customizable. Even on the most basic WordPress themes, users can control how wide their site is, what colors are used, and choose from endless fonts for their website. Beyond that, there are countless choices for plugins and themes which give you the functionality and look that you’re going for. Plugins come in different categories, from form plugins to SEO plugins, security plugins, and more.

    There are both free and paid plugins and themes available to use with WordPress. Basic themes that come pre-installed with WordPress give you customization options with Gutenberg blocks. With close to 30 blocks to choose from, users can customize text, media, layouts, and custom code.

    By using premium themes such as Divi, customization options are endless. Premium themes turn WordPress into a no-code design powerhouse, allowing users to change every aspect of a website with an expansive set of content elements (Accordions, number counters, video galleries, and more) at their disposal.

    Divi visual builder

    That being said, you can easily do too much. For example, using too many large images or installing unnecessary plugins can bloat your site, making it load slowly. Nothing cranks up a bounce rate more than a slow site.

    HubSpot Customization Options

    For Marketers and non-coders, HubSpot CMS offers a drag-and-drop editor along with other customizable features. The CMS offers pre-built website themes you can use and customize. The number of modules you can add and edit varies depending on the theme that you choose. In addition to customizing modules, you can edit theme settings, header and footer options, as well as author settings.

    Divi visual builder

    For developers, customization options are controlled using the command line interface (CLI) version of HubSpot CMS. With the ability to build modules to be used on pages, the possibilities are endless. Developers can place any type of customization they want into a module.

    HubSpot theme editor

    Every template created in the HubSpot CLI platform is built from scratch in the code editor and can contain any number of modules, which all have varying customization options. So it’s truly 100% customizable, and it all depends on the technical ability of the developer who builds it.

    WordPress Hubspot
    Customization 🥇 Winner
    WordPress is unmatched when it comes to customization options.     		Hubspot offers developer tools so it is as customizable as you want it to be, however it will take some technical experience.
    Choose WordPress Choose Hubspot

    WordPress vs. HubSpot CMS: Themes and Templates

    Themes are an integral part of every CMS. Changing a theme can give a website a completely different look and make new features available. Therefore, having a good selection of themes is crucial, especially for users who may not have the ability to create their own.

    WordPress Themes & Templates

    WordPress has the best selection of free and premium themes of any CMS. With literally tens of thousands of themes and hundreds of theme developers in the WordPress world, it’s safe to say you’ll be able to find one that you love. The top premium themes in the WordPress ecosystem, such as Divi, offer dozens of modules and tons of customization options and can completely change the look and feel of your site.

    On the other hand, users can choose a free theme, such as Twenty Seventeen, then customize it with PHP, Javascript, and CSS to suit their needs. Additionally, developers can create custom page templates to extend their theme’s capabilities.

    WordPress CMS themes

    HubSpot Themes & Templates

    HubSpot offers a few default themes for its users. They are available for free when you sign up for a HubSpot CMS account. Users can download a default theme for use on their website or create their own theme based on it. Downloading themes for use in HubSpot is achieved through the HubSpot marketplace. It’s a good choice for people who want to have a website to represent their business without having to do much coding.

    HubSpot CMS default themes

    If a developer wants to alter a default theme, they are required to use HubSpot CLI, which is HubSpot’s command line interface. From there, they call a theme to be imported into their dashboard.

    WordPress Hubspot
    Themes and Templates 🥇 Winner
    WordPress has thousands of premium and free themes.     		Hubspot also offers themes, they just don’t compare in terms of quantity.
    Choose WordPress Choose Hubspot

    HubSpot also offers premium themes for its users. The HubSpot marketplace contains more than 230 themes. In addition to themes, users can install modules and templates for their sites. Some of these themes are free, while others are offered for a one-time fee.

    HubSpot CMS marketplace

    WordPress vs. HubSpot CMS: Publishing Tools

    Both WordPress and HubSpot CMS can publish blog posts, although they both have different ways of doing so.

    WordPress

    WordPress makes it quite easy for users to create blog posts. There are two ways to accomplish it. First, users can use the classic editor, which is basically a generic word processor. If you are familiar with Google Docs or Microsoft Word, you’ll be right at home with the classic editor.

    Classic editor

    The other method, the Gutenberg editor, looks a bit different but functions exactly the same.

    Gutenberg editor

    You can install plugins to make using the publishing tools more effective. For example, Yoast SEO is a great tool to enable your site to gain more visitors. Also, if you choose to use the Gutenberg blocks editor, there are lots of plugins that will extend the functionality by adding more modules to choose from.

    HubSpot CMS

    HubSpot CMS has the ability for blogs as well. Although, it works a bit differently. With HubSpot, you create website pages, landing pages, blogs, and your site tree via tabs.

    HubSpot blog

    Posts can be created with the click of a button.

    post editor

    The post editor consists of two tabs, along with settings for blog content, your website’s header, comments, and the footer. In addition, you can assign your post to different themes, which is a nice feature in case you’d like your posts to look different based on content. While the interface is easy to navigate, it takes a bit of getting used to if you are accustomed to different post-editors.

    post editor

    WordPress Hubspot
    Publishing Tools 🥇 Winner
    WordPress is easier to start up and understand    		 Hubspot’s interface is simple to pick up, it just takes a bit to get used to.
    Choose WordPress Choose Hubspot

    WordPress vs. HubSpot CMS: Security

    Website security is essential, especially in today’s environment. Without good security protocols in place, your site is vulnerable to attacks such as denial of service (DDoS), malware, bots, and hacks. Thankfully, security is at the forefront for both WordPress and HubSpot.

    WordPress Security

    WordPress security is a complex issue. It’s largely dependent on the host you choose for your site, as well as the plugins. More high-end hosting companies provide everything you need to keep your WordPress site protected. In addition, hosts such as SiteGround and Cloudways stand out on security with SSL certificates, bot protection, and server-side options for malware all covered.

    If users want to use a plugin to keep their site safe, there are some really great WordPress security plugins available. For example, Wordfence and Sucuri are highly utilized plugins that will provide firewalls, bot protection, and protection against DDoS attacks. Additionally, WordPress stays on top of things by releasing updates to its platform regularly.

    HubSpot Security

    One of the best things about HubSpot CMS is its security features. Because HubSpot is a software-as-a-server (SaaS) solution, you’ll get everything you need in one package. HubSpot grants you an SSL certificate, network and perimeter protection, customer data protection, and application protection, all in one platform.

    There’s no need to add additional services to your account, and there are no plugins to install. TLS 1.2 or 1.3 are standard, plus they use end-to-end encryption. This means that your site’s files, along with customer information, are safe and secure from beginning to end. In addition to that, you’ll receive a web application firewall, protection against DDoS attacks, and regular vulnerability scanning.

    WordPress Hubspot
    Security WordPress security depends a lot on the host you choose and the plugins you implement 🥇 Winner
    Hubspot has great built in security that allows you to get everything in one package.
    Choose WordPress Choose Hubspot

    WordPress vs. HubSpot CMS: eCommerce

    Both WordPress and HubSpot offer eCommerce solutions — with some help.

    WordPress eCommerce Solutions

    WordPress can integrate with many eCommerce solutions. The most utilized is WooCommerce. The WooCommerce plugin is free. You can set up your store and start adding products in minutes. However, if you want a customized solution using Woo, you’ll likely need to purchase add-ons that can inflate the cost of your online store considerably. Add-ons range anywhere from $29 to $299, so costs can add up quickly.

    In addition to WooCommerce, solutions such as Shopify and Printify are also possible. The great thing about WordPress is the ability to incorporate multiple solutions through plugins and integrations to get the perfect online shopping solution for your business.

    HubSpot eCommerce

    HubSpot doesn’t offer a native eCommerce solution. To sell products or have a full-featured online store, you have two options. The first option would be to embed payment buttons with a script or shortcode. Both PayPal and Ecwid offer such solutions. However, you won’t be able to get any reporting or manage your products from within HubSpot by choosing this method. It should be noted that this solution is probably best for sites with only a few products.

    The other option would require a HubSpot user to set up a dedicated shopping platform such as Shopify or Volusion. HubSpot can’t process credit card payments or display database-driven shopping cart pages. To implement this solution, you’d need to set up a sub-domain on your HubSpot site.

    WordPress Hubspot
    E-Commerce 🥇 Winner
    The WooCommerce plugin can get you started with a store in minutes.     		Hubspot doesn’t have a native eCommerce solution, so you’ll need to use a third party, which can be difficult to implement.
    Choose WordPress Choose Hubspot

    What about the Cost?

    As far as cost is concerned, the edge goes to HubSpot. Since HubSpot is a SaaS solution, you’ll get hosting, security, an SSL certificate, and one website — starting at $23 per month.

    That being said, professionals will pay more. For the professional plan, users should expect to pay $360 per month. That seems like a lot of money, but you’ll get a lot of bang for your buck, including up to 100 websites, 10,000 web pages, up to 100 email inboxes, and more. Of course, we know what you’re saying — WordPress is free. Yes, but by the time you purchase hosting, plugins, themes, and extra services, it’ll add up quickly.

    In the end, both platforms have their merit. If you are a small business owner or individual looking to create a beautiful website but don’t need a lot of fancy integrations, WordPress is probably best suited for you. However, if you are a marketing professional who is heavily involved with automation and needs the utmost control over your customer base, HubSpot is a great option.

    WordPress Vs. Hubspot: The Final Verdict

    WordPress Hubspot
    Ease of Use WordPress can take some time to learn, but there are plugins and tutorials to make things easier. 🥇 Winner
    Hubspot takes some time to learn as well, but it’s an all-in-one platform so you don’t need to know anything about additional add-ons.
    Customization 🥇 Winner
    WordPress is unmatched when it comes to customization options.     		Hubspot offers developer tools so it is as customizable as you want it to be, however it will take some technical experience.
    Themes and Templates 🥇 Winner
    WordPress has thousands of premium and free themes.     		Hubspot also offers themes, they just don’t compare in terms of quantity.
    Publishing Tools 🥇 Winner
    WordPress is easier to start up and understand    		 Hubspot’s interface is simple to pick up, it just takes a bit to get used to.
    Security WordPress security depends a lot on the host you choose and the plugins you implement 🥇 Winner
    Hubspot has great built in security that allows you to get everything in one package.
    E-Commerce 🥇 Winner
    The WooCommerce plugin can get you started with a store in minutes.     		Hubspot doesn’t have a native eCommerce solution, so you’ll need to use a third party, which can be difficult to implement.
    Choose WordPress Choose Hubspot

    When it comes to considering a WordPress site versus a HubSpot site, it depends on what you plan to use your site for. When you look at each platform, WordPress offers the most in terms of customizations, with the ability to choose from literally thousands of themes and plugins. HubSpot will likely catch up to WordPress in time, but it could take years. Developers have been producing content for WordPress for nearly two decades.

    Both WordPress and HubSpot can be complicated to set up for a beginner. That being said, there is a vast amount of learning opportunities for beginner WordPress users on the internet. A simple Google search can provide newbies with an abundance of information to help get them started.

    On that same note, HubSpot offers some resources as well. For example, their HubSpot Academy aids new users in learning the ins and outs of HubSpot in one convenient location. However, when it comes down to it, WordPress has the edge in terms of ease of use simply because customizing your theme using HubSpot takes a lot of time and effort, along with vast knowledge of programming.

    WordPress Deep Dive

    One more thing. Before you make your final decision on your website platform…are you curious to see how WordPress stacks up against its other biggest competitors? We did the hard work and compared WordPress vs. everything else so that you don’t have to! We reviewed WordPress vs. Laravel, and I think you will be interested to see the results.

    If you’re looking for specific plugins to help WordPress become even more powerful, we recommend the following:

    Who do you think wins the battle between WordPress and HubSpot? Sound off in the comment section below.

    The post WordPress vs HubSpot CMS (2023) — How Do They Compare? appeared first on Elegant Themes Blog.

  • Get a Free Real Estate Agent Layout Pack for Divi

    Hey Divi Nation! Thanks for joining us for the next installment of our weekly Divi Design Initiative; where each week, we give away a brand new, free Divi Layout Pack from our design team to you.

    This time around, the design team has created a beautiful Real Estate Agent Layout Pack that’ll help you get your next Real Estate Agent website up and running in no time!

    This layout pack includes:

    – 8 Premade page layouts strategically designed for any Real Estate Agent website (including a footer design)
    – Original, royalty-free photos and graphics + customizable source file (see below)
    – Plus, a large collection of pre-designed website elements that are customizable and reusable anywhere.

    This layout pack is available right inside Divi for all Divi customers for FREE as the latest addition to our growing Divi library of hundreds of premade layout packs, thousands of page designs, and countless web design elements and resources.

    divi layout

    Check Out The Divi Real Estate Agent
    Layout Pack Below

    Get it for free today!

    Landing Page Design

    Real Estate Agent Layout Pack for Divi

    View The Live Layout Demo

    Home Page Design

    Real Estate Agent Layout Pack for Divi

    View The Live Layout Demo

    Services Page Design

    Real Estate Agent Layout Pack for Divi

    View The Live Layout Demo

    Properties Page Design

    Real Estate Agent Layout Pack for Divi

    View The Live Layout Demo

    Listing Page Design

    Real Estate Agent Layout Pack for Divi

    View The Live Layout Demo

    About Page Design

    Real Estate Agent Layout Pack for Divi

    View The Live Layout Demo

    Blog Page Design

    Real Estate Agent Layout Pack for Divi

    View The Live Layout Demo

    Contact Page Design

    Real Estate Agent Layout Pack for Divi

    View The Live Layout Demo

    Key Features

    If you’re looking to get a new Real Estate Agent website, you don’t want to miss out on the Real Estate Agent Layout Pack for Divi! Each page layout is built to impress your visitors with world-class web design. And it has everything you need to promote Real Estate Agent services, and much more. Use it to get your next Real Estate Agent website up and running today!

    Live Demos

    Click the links below to see a live demo for each of the layouts included in the pack.

    1. Real Estate Agent Landing Page (live demo)
    2. Real Estate Agent Homepage (live demo)
    3. Real Estate Agent Services Page (live demo)
    4. Real Estate Agent Properties Page (live demo)
    5. Real Estate Agent Listing Page (live demo)
    6. Real Estate Agent About Page (live demo)
    7. Real Estate Agent Blog Page (live demo)
    8. Real Estate Agent Contact Page (live demo)

    Access This Layout Right Now
    Directly from Your Divi Builder

    Since Version 3.0.99 of Divi, you can find and import any of the layouts included in this pack (along with ALL of Divi’s Premade Layout packs) directly from the Divi Builder. They are already waiting for you.

    To access your new layout, simply activate the Visual Builder when editing a page and look for the “Load From Library” icon in the page settings bar (it looks like a plus symbol). Click this icon to launch the Load From Library popup. Under the Premade Layouts tab, you can easily find the new layout by scrolling through the list of layout packs. Once you find the Real Estate Agent Layout Pack, click on it. You will see all the individual layouts included in the pack. Select the layout you want to use and then click the “Use This Layout” button.

    Real Estate Agent Layout Pack for Divi

    For more, check out this video to learn how you can get this layout pack up and running today.

    Subscribe To Our Youtube Channel

    Authentication Required

    Before you can download Premade Layouts from the Divi Library you must authenticate your Elegant Themes Subscription. You can do this by navigating to Divi > Theme Options > Updates. There you can enter your username and API key and save changes.

    Real Estate Agent Layout Pack for Divi

    You can find your API Key under your members area on the Elegant Themes site. After you enter the Username and API Key, you will gain immediate access to our library of hundreds of free layouts (including this one). If you haven’t done this, when you click to import a layout to your page, you will be prompted to enter your Elegant Themes Membership Username and API Key.

    Use Layout Images for FREE with No Licensing Restrictions

    Real Estate Agent Layout Pack for Divi

    The image assets included with these layouts (icons, illustrations, photos, etc.) have no licensing restrictions. This means you can use them in all of your commercial projects without having to worry about paying licensing fees or attributing the photographer. Use them in your commercial websites, sell them within your Divi child themes, include them in your own Divi layout packs or just use them on your blog. We know how challenging it can be to find good photos and how confusing and scary the licensing that governs those photos can be. We want to fix that problem for our users.

    Download the Full Res Image Assets

    New Layout Pack Every Week!

    We hope you enjoy this layout pack. We look forward to hearing your opinions in the comment section below. Make sure you check out next week’s layout pack as well!

    The post Get a Free Real Estate Agent Layout Pack for Divi appeared first on Elegant Themes Blog.