EDITS.WS

Category: hostinger.com

  • How Coletivo Estúdio Secures Its 170+ Websites With Hostinger Technology 

    After having two poor hosting experiences, Douglas Souza was set on finding a web host that offers stable performance, implements the latest security practices, and can support the needs of his agency, Coletivo Estúdio. Learn how migrating to Hostinger has benefited his business. 

    Background

    Douglas Souza is the founder of Coletivo Estúdio, a creative agency based in São Paulo, Brazil. The company offers web development and marketing services to small to medium-sized businesses in the country.

    Founded in 2010, the agency is now a team of eleven specialists who have worked with over 1600 clients across Brazil.

    Challenges

    When Douglas started Coletivo Estúdio, he was hosting his clients’ websites on a local web host’s reseller plan. It was sufficient until the agency began to scale and took on more customers.

    During this growth period, security issues like malware, viruses, and technical difficulties emerged. Douglas had to deal with them round-the-clock, and the company’s support was slow to assist him. 

    He also noticed problems with email downtime. “We had a client with over 200 email accounts still with our first provider. One time, those mailboxes suddenly went offline for more than 15 minutes, which was unacceptable for any business.”

    From there, he migrated all of the websites to a global hosting provider. However, the situation didn’t improve.

    His customers noticed an increase in malware and downtime on their websites and emails. In fact, one client’s inbox got hacked – an incident that affected other users. 

    According to Douglas, there was no warning from the provider’s side about this. They would only notice the problem when someone complained or the website was already down.

    WordPress security is another aspect that the provider lacked in. Douglas had to constantly check for plugin and software updates, which became more time-consuming as Coletivo Estúdio increased its clientele. 

    “Many plugins have poor security, which can create gaps for malware to enter our websites and cause downtime,” said Douglas. 

    To make matters worse, the company’s support was unresponsive and unknowledgeable

    “They couldn’t help us with our security problems, so we had to deal with them ourselves. At the time, we didn’t have someone with advanced knowledge who could handle these issues for us, so we were lost.”

    With hundreds of domains on their hands and many customer complaints, Douglas decided to find yet another hosting provider – one with better stability and security. 

    Solution

    Douglas found Hostinger through video reviews comparing our services to other hosting companies. 

    After researching the different offers and considering his agency’s needs, he decided to go with the Cloud Professional plan. It offers up to 300 websites, 250 GB of SSD storage, and 6 GB of RAM – plenty of room for Coletivo Estúdio to scale its business. 

    “We saw immediate security improvements after moving to Hostinger, which convinced us to migrate all of our clients,” Douglas shared.

    hPanel’s Malware Scanner is one of the key factors that make Douglas stay with Hostinger. 

    Security is a top priority at Hostinger. The Malware Scanner notifies us about found and eliminated malicious files. This way, we can respond quickly by changing accesses, and I can ask my team to keep an extra eye on the infected websites. Plus, there are automatic regular backups, which is important when dealing with many clients.

    hPanel also includes a WordPress plugin vulnerability checker, which has saved his team plenty of time and effort in spotting security gaps. 

    “Neither of our previous providers was concerned enough to let us know if there were vulnerable plugins in our websites, but Hostinger was.”

    With Hostinger’s 99.9% uptime, service downtime is no longer an issue. All of our clients are kept up-to-date about upcoming server maintenance, and they can check our systems’ statuses in real time. 

    Hostinger email hosting also has anti-spam measures, from email filtering and blocklisting to SPF and DKIM. 

    “With Hostinger Mail, our emails are so well-protected that when our client sends too many promotional messages at once, Hostinger will suspect it as spam and block it. Thankfully, we simply need to enter hPanel and enable the email back in a few clicks.”

    Additionally, Douglas and his clients have noticed how easy it is to manage their hosting via hPanel. 

    “We’ve tested other custom control panels, but Hostinger’s is the best. Many of our customers also decided to go with Hostinger for the quality and intuitiveness of hPanel. If they purchase a domain and hosting with Hostinger, the SSL certificate is already automatically installed – no need to set one up themselves.” 

    In terms of support, Douglas finds Hostinger’s Customer Success team to be reliable. We have agents living across the globe, including Brazil. This way, our customers can get prompt assistance 24/7, no matter where they are. 

    With the security and performance issues solved, Coletivo Estúdio can now focus on improving its customer experience and growing as an agency. “We’ve been with Hostinger for three years, and we have nothing to complain about. We’ve finally found the right company.”

    What’s Next?

    “At the beginning of the year, I received an email from Hostinger highlighting my journey with the company. We now have 172 websites with more than 170,000 visits in total. And the most visited website is our own, which is pretty cool,” said Douglas.

    Thanks to the stability that Hostinger has provided, Douglas is now more confident in taking Coletivo Estúdio to a higher level. 

    “The ability to even think about expanding our web development department shows how essential Hostinger’s role has been. We can now bring bigger clients into our agency, and we want to host more websites with Hostinger.”

    We look forward to supporting Coletivo Estúdio’s journey to reach even more milestones in the future.

    The post How Coletivo Estúdio Secures Its 170+ Websites With Hostinger Technology<strong> </strong> appeared first on Hostinger Blog.

  • How to Add Images to WordPress Using the Block and Classic Editor + Steps to Edit Images

    Using images can make your WordPress blog posts more appealing, as they break up lengthy text. Moreover, adding images will help you illustrate your points. With the right image optimization strategy, you can also improve your WordPress site performance and position in search engine results pages (SERPs). The process involves various practices like optimizing the […]

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    The post How to Add Images to WordPress Using the Block and Classic Editor + Steps to Edit Images appeared first on Hostinger Tutorials.

  • VaiViver: Honoring Brazilian Nature and History Through Ecotourism

    The ecotourism agency VaiViver was born from Cecilia Fortunatti and Mayumi Kurimori’s passion for traveling. The company’s trips are not only about the destinations – they’re also about connecting people with nature, history, and the native communities of Brazil.

    VaiViver arranges trips to Brazil’s natural wonders almost every weekend all year long. Its mission is to encourage people to discover Brazil’s natural and cultural diversity.

    Ceci and Mayu believe it’s important to immediately establish an online presence to spread your message and optimize business growth. They created VaiViver’s website using WordPress. With the combo of Hostinger’s services, Tutorials, and Customer Success team, they’ve been running the site without fuss.

    From Campus to Everywhere

    Ceci and Mayu were engineering students at the University of São Paulo. They dreamt of traveling the world.

    The two best friends had always loved exploring new places. It was only natural they’d soon know every nook and cranny around their campus and beyond. They went on adventures while juggling all study responsibilities, which impressed their peers at the university. 

    Cecilia Fortunatti and Mayumi Kurimori, the founders of VaiViver.

    One day, the pair decided to share their traveling experience with some friends. They organized a collective trip, sharing the costs among the participants, and just had fun together.

    It turned out that people loved the way Ceci and Mayu organized such a different, engaging, and affordable excursion. The word spread, and there were more and more people interested in such trips. That was when the duo noticed a business opportunity.

    Ceci and Mayu established VaiViver in 2016, with an initial capital of 14 reais (around 2,7 USD). The money was for promotional posters and cups of hot chocolate as the first trip’s complimentary drink.

    Connecting People With Nature, History, and Local Communities

    There’s one main reason why Ceci and Mayu focus on ecotourism. The idea of connecting travelers with nature and local communities deeply resonates with them – and it makes the trips themselves mean so much more.

    “It’s an honor to work with local communities, like the Brazilian natives Quilombolas, and show the value these people have for society and culture preservation. We’re glad we can connect travelers with these communities. They are important parts of Brazilian history,” says Mayu.

    During VaiViver’s trips, travelers discover a new destination, learn the culture and history of local communities, and discuss topics like how to preserve the forests. Mayu explains it as “an eye-opening experience.”

    “Ecotourism transforms life on both sides. Travelers can reconnect with culture and history while bringing income to the communities. It results in a very positive impact overall,” she adds.

    They’re especially proud of VaiViver’s Chapadas do Brasil Project. With it, the agency invites travelers to explore the majestic landscapes of the chapadas, Brazilian flat-topped tablelands, and get to know the culture and livelihoods of the indigenous people living there.

    As it seeks to maintain the harmony between people and nature, VaiViver also applies sustainable travel practices. It offsets 100% of carbon emissions generated by its trips by engaging in partnerships with social and environmental projects.

    Taking Root Online

    Once Ceci and Mayu started the business, they realized they needed to build a solid digital presence as soon as possible. They knew it was essential for a brand to have a website to help spread the word.

    Ceci and Mayu also noticed that many tourism companies do not have a proper website. This made them sure that creating a website would make VaiViver stand out from the competition. 

    Thanks to recommendations from friends, Ceci and Mayu discovered WordPress, the perfect content management system for their goals. They found out about Hostinger in a blog post – it came highly recommended. In 2017, the pair began building the VaiViver website themselves on Hostinger’s web hosting. 

    “Hostinger’s Customer Success team is so helpful. I also read blogs and Hostinger Tutorials. This made building the site easy. We enjoyed it. It was a good learning experience,” Ceci elaborates.

    In addition to attracting an audience, the website also helped Ceci and Mayu streamline their business processes to facilitate the company’s growth. Before, VaiViver’s booking process was painstakingly manual. Clients would book via Google Forms – this involved back-and-forth messaging and manual payment checking.

    Since VaiViver integrated the online booking function in the site, they can quickly check orders and payments via the WordPress dashboard. This made business operations much more manageable.

    100% of VaiViver’s sales are now handled via the website.

    “We don’t have any physical sales channels. We’ve always lived digitally,” says Mayu. “Now, we are present throughout Brazil. Additionally, we can live wherever we want, travel anywhere. That’s the magic of running an online business.”

    Conquering the Difficult Path

    To get where they are now, Ceci and Mayu had to overcome a number of challenges on their business journey.

    One of them was when VaiViver’s site went down during Black Friday. The company wanted to make the most of this shopping season, so it launched a promo campaign. At that time, the company was still on Hostinger’s entry-level plan.

    Ceci and Mayu didn’t expect the campaign would attract such an overwhelming amount of traffic. They learned that the downtime was caused by insufficient resources. Since it’s possible to upgrade Hostinger plans anytime, they did just that, allowing the site to handle the increased loads.

    Another hurdle to overcome was the lockdown – a tough time for everyone, the tourism industry especially. Ceci and Mayu had to tell their local partners the harsh truth that they weren’t making any sales.

    However, they persevered and, after seven barren months, the economy started to recover, and the sales picked back up.

    “Between 2020-2021 we made around 1 million reais, while between 2021-2022 we reached 2,3 million reais through our website,” Ceci says proudly. “We consider this a success, especially considering our small scale.”

    She also acknowledges that VaiViver was able to double its annual revenue because her team now has a better understanding of how to improve sales and optimize the website. Their efforts involve applying SEO practices and other digital marketing strategies.

    “Our recommendation for anyone who wants to start a business is to get online as soon as possible. Create a website, and make it easy for people to find you online. It will support your work, enhance the business’s visibility in the public eye, and help grow the brand,” Ceci sums up.

    Beyond the Horizon

    Now, the company is staffed by 7 internal team members and 8 guides. But what are VaiViver’s plans for the future?

    For 2023, Ceci and Mayu aim to grow VaiViver’s revenue by 30% compared to the previous year. 

    They’re confident the company can reach that goal thanks to a growing demand for ecotourism services. On top of that, VaiViver has a very active social media presence and a thoroughly informative website. It contains all the necessary information about travel packages and provides a user-friendly booking process.

    VaiViver celebrating.

    Ceci and Mayu are also getting ready for the introduction of VaiViver’s new services. “We already have online physical conditioning training to prepare for trail trips. In 2023, our focus will be to expand personalized services to more customers, also covering the corporate sector”, elaborates Ceci. 

    The conditioning training was born from the idea that ecotourism should be for everyone. As such trips usually involve long hikes, Ceci and Mayu want to make them more enjoyable, even for people unfamiliar with nature exploration.

    “We like to see travelers faces light up once they put their feet on Brazilian soil,” says the pair. “The glow in their eyes after the trip – that’s what fuels us. The money is a nice consequence.”

    In fact, the name of the business, ‘VaiViver,’ is Portuguese for ‘go live.’ And Ceci and Mayu are doing just that, encouraging everyone to live their lives and passions to the fullest.

    The post VaiViver: Honoring Brazilian Nature and History Through Ecotourism appeared first on Hostinger Blog.

  • WordPress License: What Is GPL and How It Works With Plugins and Themes

    Being an open-source content management system (CMS), WordPress uses the GNU General Public License (GPL) to protect software based on its source code. It means all derivative work, including WordPress themes and plugins, automatically inherits the GPL license.  Knowing how the license works is vital for WordPress developers to ensure their compliance when distributing themes, […]

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    The post WordPress License: What Is GPL and How It Works With Plugins and Themes appeared first on Hostinger Tutorials.

  • How to Make Money With AI? Using AI Tools for Financial Success

    Artificial Intelligence (AI) is becoming increasingly prevalent in the business sector. It helps entrepreneurs with various tasks, from analyzing data to creating content and developing marketing strategies. Therefore, it has emerged as a great way to save money. However, since artificial intelligence is a relatively new technology, its implementation can be confusing for some. In […]

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    The post How to Make Money With AI? Using AI Tools for Financial Success appeared first on Hostinger Tutorials.

  • Make Your WordPress Site up to 3X Faster With LiteSpeed Object Cache

    Did you know that your website’s database can affect its performance? Too much data and too many files can put an extra load on the server when displaying your site to visitors. 

    Object caching is one of the go-to solutions to reduce database queries. This essentially means that all database query results are stored on the server in a cache when a visitor lands on your website for the first time.

    When a user reopens the same page, the server will use the data stored in the cache instead of sending a request to the database again, making the site load much faster. 

    We’re proud to introduce LiteSpeed Object Cache to our tech stack. It works alongside the LiteSpeed Cache for WordPress (LSCWP) plugin, and can be enabled directly via hPanel. 

    Built-In and Hassle-Free Object Caching

    Object caching has always been supported by the LSCWP plugin, but it’s not enabled by default. It requires an external functionality called LiteSpeed Memcached (LMCD) for it to be activated. 

    To help with the setup, we created an in-house solution based on LMCD. This way, you can simply go to hPanel and turn object caching in a single click.

    But just how much can your website improve with LiteSpeed Object Cache? 

    We’ve found that object caching can decrease response times in WordPress sites by up to three times. And since the server performs fewer database queries to display the website, there’s less risk of downtime. 

    Here’s the GTMetrix result of one of our test websites before object caching was active:

    GTMetrix results on a test website before LiteSpeed Object Cache was enabled

    And here’s how much its performance improved after we enabled LiteSpeed Object Cache. The performance score reached 100%, and the site’s Largest Contentful Paint (LCP) time decreased by over 56%.

    GTMetrix results on a test website after LiteSpeed Object Cache was enabled

    LiteSpeed Object Cache also gives your site better scalability. That is, your website will be more capable of accommodating high traffic volumes, reducing the possibility of crashes during peak hours.

    And naturally, the faster your website loads, the more likely it is that your visitors will stay on it – this leads to more engagement and higher conversion rates

    How to Enable LiteSpeed Object Cache on hPanel

    LiteSpeed Object Cache is available with the following plans:

    • Business Web Hosting
    • Business WordPress
    • WordPress Pro
    • All Cloud Hosting plans

    If you’re using other Web Hosting or WordPress Hosting plans, you have to upgrade to one of the packages above to access the feature.

    To turn on LiteSpeed Object Cache, head to hPanel → Websites and select a website. On the sidebar menu, navigate to WordPress → Overview. In the Core section, enable Object Cache.

    How to enable LiteSpeed Object Cache on WordPress page on hPanel

    Take your website to the next level and maximize its potential with LiteSpeed Object Cache.

    The post Make Your WordPress Site up to 3X Faster With LiteSpeed Object Cache appeared first on Hostinger Blog.

  • What Is Domain Squatting and How to Protect a Domain From Cybersquatting

    Imagine you’ve spent a lot of time and effort establishing your online presence. Then, cyber criminals purchase a domain name that is confusingly similar to yours to deceive prospective customers. In this scenario, you’ve become a victim of cybersquatting, commonly known as domain squatting. Domain squatting poses a serious threat to business owners by diverting […]

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  • How to Make a Photography Portfolio: 8 Simple Steps + Tips to Attract Potential Clients

    When building a photography career, you will need more than technical skills, creativity, and attention to detail. Having people notice your work is crucial, and having a digital portfolio is one of the best methods. An online portfolio offers a channel for photographers to showcase their work, connect with broader audiences, and land clients. It […]

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  • How to Customize WordPress Login Page: 4 Easy Methods + Best Custom Login Page Plugins

    When building a membership WordPress website, consider customizing the visitor login page. Even if the default page is sufficient, customizing it can benefit your site. Personalizing the default WordPress login page design improves the user experience and strengthens branding. Moreover, you can add extra security features to help prevent cyber criminals from attacking your site. […]

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    The post How to Customize WordPress Login Page: 4 Easy Methods + Best Custom Login Page Plugins appeared first on Hostinger Tutorials.

  • How to Conduct Project Discovery Phase + Best Practices For Project Success

    Many projects suffer from inefficient management and unclear objectives because business owners don’t have enough information to support their goals. The best way to avoid this situation is to conduct a project discovery phase. Read more to find out how this phase can benefit your business projects and discover the necessary steps you should take […]

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