Installing a crypto WordPress theme can be an excellent option if you want to create a cryptocurrency website. Moreover, you can build a compelling digital currency site using one of the various pre-built templates. However, selecting the right theme can be overwhelming when so many crypto WordPress themes are available. This article will provide the […]
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Sureshot Brewing is a craft beer brewery on a mission to bring good times back to the table. Despite it being a new kid on the block, the brand is run by some of the top figures in the UK craft beer scene.
Having been founded online, Sureshot relies on its website as the main sales channel. To cater to both home consumers and trade partners, the brewery employs multisite to provide optimized experiences to both audiences.
Sureshot has been a Hostinger client from the get-go. The smooth operation of the website allows the brand to keep growing, plan new premises across the country, and begin overseas exports.
James Campbell is a household name in the UK beer industry. He’s headed some of Manchester’s most cherished independent breweries, helping pioneer the new wave of British brewing.
Constantly trying to evolve his beverages based on the public’s tastes, James grew to miss the freedom of self-employment. That’s when he envisioned establishing his own brewery.
Sureshot saw its first action in 2020. The brand’s first public appearance was in collaboration with Vocation, a Yorkshire-based brewery. The output – Vocation x Sure Shot labeled cans of double IPA – was sold in Tesco, Britain’s largest supermarket chain, with huge success.
Still, Sureshot wanted its beers to be more than just cans on shelves in hypermarkets. To this end, James invited other big UK beer industry players at the outbreak of the Coronavirus pandemic.
Now, Sureshot is 20 people strong. At its core, James has been joined by Michael Ford, an expert in alcohol export-import, and James Leaver, who has handled branding and marketing for several craft breweries.
2022 is when Sureshot revealed its first independent branded beers to the public.
“It’s a bit of a joke in craft beer that everyone’s called James,” says James Leaver, one of the three Jameses at Sureshot.
This kind of playfulness is inherent in Sureshot’s DNA. After all, its mission is “to bring happiness back to beer,” while producing craft beers of the highest quality. James leans on comedy, primarily TV shows, as his main inspiration for Sureshot’s branding. He bases beer names and labels on bits that make him laugh, tweaking them appropriately.
This is in line with Sureshot’s belief that the UK craft beer scene has become a tad jaded and cynical. The brewery wants to revive childish excitement and love towards the beverage itself.
They’ve recently opened Sureshot Taproom in Manchester’s Beermuda Triangle. There, people can taste their beer and enjoy it together with other beer enthusiasts. Right around the corner, other brewers, Track and Cloudwater, have their own taprooms.
In less than a year, Sureshot has become a celebrated craft beer brewery. Obviously, delicious flavors and humorous, relatable branding are big factors for their success. But what else does the team contribute to the brand’s rapid growth?
“Experience really allowed us to be successful,” says James Leaver, referring to Sureshot’s core of experienced industry figures. “The market has no more room for playing around with the consumer. They don’t care for the story so much anymore. They want a quality product,” he continues. “And it’s important to follow up on customer feedback.â€
He notes that when any brewery starts, it needs to quickly understand the nitty-gritty of its brewing equipment and how to adapt its recipes. After that, it should improve the beers based on people’s opinions.
With this approach, Sureshot makes a name for itself as the best in the country for several types of beers, primarily hoppy beers. The brewery also does IPAs and pale ales and has started brewing more lagers as well. They want to keep making beers that people love to drink.
Even after opening a taproom for enjoying a pint of craft beer straight out of the barrel, Sureshot’s website remains the top revenue maker for the company.
“It’s really necessary for craft breweries to have a direct consumer sale avenue,” James explains the logic behind Sureshot’s eCommerce site. He admits that selling beer online requires a different approach to negotiating with off-licenses and pubs, but it’s worth the effort. It enables people to buy beer from the comfort of their own homes.
Sureshot needed two separate websites to support its business-to-customer (B2C) and business-to-business (B2B) operations. While the brewery does a lot of B2C business overall, B2B makes up a bigger part of the sales. The Sureshot site is powered by WordPress and WooCommerce – it needed a solution that supported multisite.
Leaver had previously had a great experience with Hostinger for his personal projects. That’s why he decided to consider it for Sureshot’s website.
He did further research, comparing different hosts. Hostinger’s top ratings and fair pricing influenced his decision to go with the devil he already knew.
James says building the site with Hostinger was easy and convenient. “I don’t think I had to contact the support team,” he recounts his experience. Sureshot’s website was his first attempt at building a site himself – previously, he would contract web designers.
“I definitely used a lot of those tutorials, that’s for sure,” James continues. Hostinger Tutorials came up quite a lot when he googled solutions to common website problems. He found the content helpful for website-building newbies like him.Â
“Hostinger has been super reliable. We’ve pulled big sales off of the back of the website, and consistent reliability has been key. It helped us put a lot of traffic through the site. I don’t think there’s ever been downtime,” James says.
He also likes that Hostinger’s plans are scalable. “Once you’ve chosen something, you want to stick with it, you know? And if the product can scale, that’s great. It makes it easier for us,” he concludes.
As of today, Sureshot has already produced 60 different beers and counting. Its production capacity has reached around 4,000 cans of every type of brew, so the team is looking forward to expanding Sureshot’s scope.
“I think we want to pursue the premises model,” James explains the plan. The company looks forward to opening bars in Manchester, Liverpool, and Leeds, its neighbors to the north. Sureshot will also start exporting beer to Scandinavia and the Netherlands in 2023.
The brand is aware of the competition in the craft beer industry and the challenging economic climate. The fact that they make premium products might become a challenge. However, Sureshot is confident due to its team’s collective experience.
“Between our product, the way we brand ourselves, and the way we come out and speak to people… I think that has allowed us to differentiate ourselves. We don’t want to be seen as standoff-ish. We want to be the friendly guys in the room,” James explains the company’s image.
With this firm yet friendly vision, it’s just a matter of time until Sureshot can achieve its current dream: to produce 150,000 liters per year and stand side-by-side with other big craft breweries they admire.
The post Sureshot Brewing: Bringing Joy Back to Beer appeared first on Hostinger Blog.
The WordPress team has released the first WordPress 6.2 Beta for testing. The full version is scheduled to come out on March 28, 2023 – it will be the first major WordPress release in 2023, the last one scheduled for the Gutenberg project phase two. It will complete the Site Editor with all the necessary features to enhance the customization experience.
We recommend testing WordPress 6.2 Beta before the final release to familiarize yourself with the new features and ensure everything works as intended.
This blog post will explain how to install WordPress 6.2 Beta and list all the new features for you to check out.
Testing a WordPress beta version on a copy of your site lets you identify bugs or compatibility issues before the final release. This ensures plugins, themes, and custom post types on your site will work as intended when the update arrives. It also gives you a first glance at the new features.
And best of all, you can report any issues or bugs or give suggestions by posting on the Alpha/Beta forum or submitting a Trac ticket.
It’s best to test a WordPress beta release in a staging environment. This will prevent serious bugs or compatibility issues from impacting your live website.
Hostinger’s got you covered! The staging environment feature is available with select hosting plans. Read our WordPress staging tutorials to set up a test environment.
There are two easy ways to install the beta of WordPress 6.2. The first method involves manually downloading and installing the version from the official WordPress site. However, this can be tricky – you might have to reupload your website content after installing WordPress.
The second method is easier – using the WordPress Beta Tester plugin. If you’ve already got a copy of your WordPress site running, you’ll only need to install the extension. From the plugin settings, choose the Bleeding edge channel and the Beta/RC Only stream. This will allow you to update your site to the WordPress 6.2 beta from the WordPress dashboard’s update section.
WordPress 6.2 Beta includes new features from nine Gutenberg releases – 14.2 to 15.0. To be precise, there are 292 enhancements and 354 bug fixes for the block editor. In addition, WordPress 6.2 resolves 195 WordPress core tickets.
Let’s not dilly-dally any further and dive into the new features of WordPress 6.2.
The new Site Editor interface will feature a preview panel for templates and template parts. This feature is also known as Browse Mode – it has been discussed since the development of WordPress 6.1 began.
This feature is accessible through the Site Editor sidebar, which you usually use to switch templates. Click WordPress or your site logo on the top-left corner of the Site Editor, and Browse Mode will open.
You can navigate through the template and template part options via the sidebar. If you click any template, it will appear on the main preview panel – click it to start editing. You can also add a new template easily by clicking the plus (+) icon next to Templates.
This feature provides easy access to viewing the templates you’ve got. That said, there’s still the old Manage all templates panel if you want to work on your templates.
The new distraction-free mode eliminates all panels on the screen. This feature is only available in the post and page editor via the Options menu at the top-right corner of the screen.
A clean interface will let you focus on writing and creating content. Even the block toolbar, which may block a portion of the page, won’t appear. That said, you can still use the block inserter to add a new block.
To view the editor’s top bar, hover over the screen’s top section. You can exit the distraction-free mode via the same Options menu or by publishing the content.
The block settings panel is now split into two – Settings and Styles. You can choose between them using the icons on the settings panel.
This feature reduces the need to scroll down the panel to find certain configurations, especially when you have all the typography and dimensions options displayed on the panel.
Template parts and reusable blocks now have a colored icon in all sections of the Site Editor, including the list view, the settings panel, the block toolbar, and even the editor canvas itself.
This helps identify reusable blocks and template parts more quickly. Recognizing that you’re working with these blocks also prevents unwanted changes to the reusable blocks.
The global styles panel has received a couple of improvements.
First, the editor canvas will zoom out when you open the Browse styles menu. This way, you can better view the page when changing the styles.
The second improvement is the new Style book feature accessible via the global styles panel. It lets you see how the style will look for every site element.
The elements are grouped into five tabs:
You can adjust the viewport’s width to see how these elements look on various devices.
Openverse is a search engine that helps find media under public copyright. It is part of the WordPress project and is intended to help users find free content for their sites.
In WordPress 6.2, we will see the first integration of Openverse in WordPress core in the media tab on the block inserter panel. Click the Openverse option, and the panel will expand, showing image previews and a search bar for queries. Click on any image, and the Site Editor will import it into the content.
Customizing the navigation block is now easier, thanks to the new user interface of its settings panel. The navigation list view has a separate tab for easier nav item management.
The new UI lets you move and rearrange menu items by dragging and dropping, similar to the list view UI. You can also add new submenus by opening the options menu of each item.
Using the new UI, you can add these elements to the navigation block:
The addition of the search block is unique, as you can now easily embed a search function in the site navigation instead of placing it in a separate container block.
If you have multiple menus, you can easily switch between them by clicking the three dots icon next to Menu.
Block pattern inserter has a new interface to improve the user experience.
Instead of displaying pattern previews and a drop-down menu to select a pattern category, the pattern inserter panel contains the list of pattern categories. When you click on one, the panel will expand to show the previews. This way, you can quickly switch between categories to find a suitable pattern.
You can still open the pattern explorer panel by clicking the Explore all patterns button at the bottom of the panel.
Applying block style customizations is now easy, thanks to two new features.
The Copy block style feature lets you copy and paste block styles. This way, you don’t have to manually customize several blocks to get a uniform look.
To do so, select a customized block, click on the three vertical dots to open the options drop-down menu, and select Copy styles. Then, select the target block and choose Paste styles from the same drop-down menu.
Another option is to push the customized block styles to the global settings. Once you’ve customized a block’s styles, open the Advanced section on the block’s settings panel and click Apply globally. Note that this feature is still only available on limited blocks.
WordPress 6.2 has added a new sticky block position to keep a block at the top of the viewport when users scroll down the page. You can use this feature with group, stack, and row blocks.
Currently, this only works on root-level blocks. To implement it, add a new group block at the root level and open the block settings panel. You should see the Position option on the block settings – choose Sticky from the drop-down menu.
Once you set a block as sticky, try scrolling down the Site Editor or use the preview mode to see if it stays at the top of the viewport.
The Position option won’t be available if the block is not root level or nested in a container block. You can check whether a block is at the root level via the editor’s list view.
It’s been over a year since the Site Editor introduction in WordPress 5.9. In the last three WordPress major releases, the Site Editor displayed the Beta label when you navigated to Appearance → Site Editor. The label has been removed from the core, indicating that the Site Editor is more stable than ever for WordPress website creation and customization.
That said, the WordPress team will keep improving the Site Editor and fixing bugs in future WordPress and Gutenberg releases.
The roadmap for WordPress 6.2 has four beta versions planned to roll out by the end of February. This means you have a few weeks to test and report issues to the developers.
Before the release of the final version on March 28, 2023, there will be three Release Candidate versions. These are the more stable pre-release versions, and you can expect to see the final product during this phase.We recommend testing all beta and Release Candidate versions – each will introduce new improvements and bug fixes. Vist the WordPress core project site to see the complete WordPress 6.2 release schedule.
The post WordPress 6.2 Beta: What’s Coming in the Next Major Release appeared first on Hostinger Blog.
Choosing a web hosting plan can be tricky, especially if your website needs to handle high traffic loads, and a shared hosting plan won’t cut it. If you don’t have the technical know-how or time to manage a virtual private server, you should consider using cloud hosting. Cloud hosting benefits projects that require improved performance, […]
The post Why Choose Cloud Hosting Plans: 6 Reasons to Scale Your Hosting to the Cloud appeared first on Hostinger Tutorials.
Error messages may appear in WordPress from time to time, whether it’s a database connection error or a critical error. One common WordPress error message is The link you followed has expired. Unfortunately, this error message doesn’t tell you the cause, and the link only takes you back to the previous page. This article will […]
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On average, a Secure Sockets Layer (SSL) certificate costs around $60/year. However, the price can vary from $8 to $1000/year, depending on various factors, such as the number of domains one can protect, the validation process, the warranty, or the certificate authority itself. In this article, we’re going to explore SSL certificate types to help […]
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A hyperlink offers readers quick access to information on another webpage or document. It can also bring readers to a specific section on the current page, helping you optimize its navigation. This article will teach you how to create a hyperlink in WordPress and Microsoft Office. We’ll also explain the benefits of hyperlinks and five […]
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More than half of global web traffic comes from mobile devices. Hence, developing a mobile-friendly site or web application is crucial to strengthen your online presence. Using the desktop version of a website on mobile isn’t ideal. They usually load slower and won’t display properly due to the screen size difference. Building a mobile-friendly website […]
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Knowing how to use Google Ads is crucial for every business owner. With a wide network, great supporting tools, and a customizable budget, Google Ads can help grow businesses of any size. In fact, more than 80% of global businesses use Google Ads for their paid campaigns. With this in mind, we’re going to explore […]
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A website’s logo is an important tool for brand recognition, helping visitors set the site apart from competitors and form a strong impression. It also makes the website look more legitimate and professional. After creating a high-quality and relevant logo, you only need to add it to your WordPress website and customize it. If you […]
The post How to Change the Logo in WordPress: Using Customizer, Template Editor, and Custom CSS + Customizing the Login Page Logo appeared first on Hostinger Tutorials.