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Shifting from being a freelancer to an agency owner requires you to face several challenges. One of them is deciding the right pricing model to apply for your products or services. That is why we have listed the six most common agency pricing models to choose from. We will also look at the right time […]
The location of your data center affects a key aspect of user experience – website speed.
The further the server is from your visitors, the longer your website takes to load on their screens.
That’s why we’re thrilled to announce that a new data center is now available in Paris, France – making it our fourth server based in Europe. For our clients in the region, you can now switch to this new location and get faster page loading times.
A Behind-the-Scenes Look Into Our French Data Center
If you’re a website owner based in France, you most likely had to choose between the UK or Netherlands data center. While both offered good performance, we wanted to take our clients to the next level.
Transferring your site to the new French data center will improve its speed from the get-go. We use the best-in-class server technology to guarantee maximum performance, even during peak traffic.
The new data center is one of a kind. It is exclusively powered by AMD processors and NVMe SSD storage to provide the lowest possible latency and the most reliable hosting experience. RAID 10 completes this tech stack to protect your data in case of hard disk failures.
With this new server set up and tested, it is now ready to connect to our global network of Tier-3 data centers.
Important! The French data center is only available on our shared hosting plans.
How to Switch to the French Data Center
Moving to the French data center is no different from any other server location at Hostinger – it’s easy and completely free.
Before initiating the transfer, keep in mind that:
Once you’ve made the switch, all websites under the hosting plan will be migrated to the French data center.
Your hosting’s IP address will change.
The hPanel will be inaccessible during the transfer to prevent clients from making changes.
The process can run between 1 to 4 hours. If DNS changes are necessary, it may take up to 12 hours.
Reach French Visitors Faster With Our New Data Center
The new server in Paris marks our fourth location in Europe, and it won’t be our last. Besides France, you can also choose a European data center in the UK, the Netherlands, and Lithuania.
A fast loading speed creates a positive domino effect on your business. It can make your visitors stay longer on your website, generating lower bounce rates and more conversions. A local data center helps you achieve these results.
No matter where you are in the world, Hostinger has got you covered.
When using an SSH (Secure Shell) protocol to access a remote server, you may encounter an SSH “Connection refused†error message. It is a common error indicating that your SSH server fails to accept connections. In this tutorial, we will explain what the SSH “Connection refused†error is and its potential causes. Also, we will […]
When visiting a website and scrolling down to its comments section, you may notice that some people have an icon, logo, or picture next to their comments. While it might seem trivial, this element helps with branding, especially for users looking for better visibility and reach. However, re-uploading the same image for each site you […]
When done poorly, they can harm your site’s user experience and give your website a spammy look. But when done right, they can be one of the most effective tactics for engaging your audience and converting users into leads.
So how can you make the most of pop-ups without making your website annoying to your visitors?
If you’re looking to launch a pop-up campaign, we’ll walk you through all the best practices you should follow.
Hostinger Academy Webinar: All About High-Converting Pop-Ups
What Is a Pop-Up?
A pop-up is a window that automatically appears while visiting a web page. Website owners typically use it to invite users to take a certain action, such as buying a product or signing up for a newsletter.
A 3-Step Guide for Your Next Pop-Up Campaign
Unsure how to launch a pop-up campaign? With some thought and planning, pop-ups can give you important information about your users or help you increase your bottom line.
1. Start With Why
First things first – think of what you want to achieve with your pop-up campaign.
Your ‘why’ will determine the action visitors should take on your pop-up window. Should they enter their email address and sign up for a newsletter, or should they fill out a quick form instead?
From there, think of the campaign’s details, such as:
What conversion metrics should you track to measure the pop-up’s success?
What type of offer will convince users to take your desired action?
When and where should the pop-up window appear?
Here’s an example: say you own an online clothing store, and the holiday sale season is getting close. A pop-up campaign is perfect for drawing visitors to your discount rack when they have just landed on your website. Add a coupon code as a cherry on top to draw potential customers in.
2. Think of Your Target Audience
Besides knowing the ‘why,’ you also need to know ‘who’ will see the pop-up.
Want to acquire new leads? First-time visitors are the best audience to target. That means you will need to place the pop-ups on pages where new users are most likely to land, such as the homepage.
You can also design pop-ups for existing buyers, encouraging them to share a referral link after they have just completed their purchase.
Expert Tip
Visitors on the Receipt Page are highly engaged. One of our clients launched a referral pop-up campaign on that page with a conversion rate of 46.25%. So this is a nice way to spread the word about your brand to your paying customers’ friends and family.
Sofie M.
Head of Partners at Sleeknote
Differentiate your campaigns by user journeys to build a personalized experience for your target audience. It’s proven effective in establishing a connection with website visitors, resulting in more conversions.
The travel blog Nomadic Matt does this wonderfully by tailoring the pop-up’s copy to the blog post the user is reading.Â
3. Ask for the Most Relevant Information
In most cases, two input fields in one pop-up are enough – one for the user’s first name and another for their email address. The more there are to fill out, the more time-consuming it feels.
If you need more information, use a multi-step campaign – that is, splitting your questions into more than one window. This way, users will feel less intimidated to fill out the form.
The food magazine Bon Appetit runs great multi-step campaigns. The first window asks the visitor to enter their email address. They are then redirected to the next pop-up to choose the type of content they want to receive in their inbox.Â
4 Best Practices to Launch High-Converting Pop-Ups
Sure, you can sprinkle a few pop-ups across your website and get on with your day. But you will get the most out of your pop-up campaigns with a little bit of attention to detail.
1. Get Creative With the Copy and Design
When crafted poorly, pop-ups can look spammy and send the wrong signal to website visitors. That’s why it’s important to make both the copy and the design as unique and attractive as possible.
IMPACT’s newsletter pop-up illustrates this very well. The copy establishes the company’s authority and builds trust with the audience by highlighting its popularity among industry experts.Â
When it comes to the design, it should coordinate with the web page where the pop-up will appear so that it doesn’t look out of place.
Expert Tip
Based on our research, a pop-up without an image has an average conversion rate of 2.1%. When you add a picture, that number nearly doubles to 3.8%. That’s why we recommend adding some graphical elements to your pop-up design.
Sofie M.
Head of Partners at Sleeknote
2. Focus On User Experience
The last thing you want is to have users close your pop-up and exit the page. Prevent this from happening by thinking carefully about the pop-up’s placement and how many windows should appear within a single page.
Use a sidebar pop-up to notify users of important information without taking up too much screen space. HubSpot blog utilizes sidebar pop-ups by clearly color-coordinating them to stand out from the rest of the page.
If you’re running multiple campaigns, limit how many pop-ups should be triggered in one session to avoid overwhelming your visitors.
As a rule of thumb, having three pop-ups is more than enough. One could ask users to sign up for a newsletter. Another could display a promotion when they’re showing exit behavior, and the third one could ask for feedback or offer assistance.
Most importantly, remember to adjust your pop-up design for mobile viewing. Make the font size smaller, rewrite the copy, or remove some visual elements to fit the smartphone screen. Always test your mobile campaigns before publishing.
3. Experiment With Timing and Scroll Triggers
The timing and trigger of a pop-up can determine its success at converting users.
Pop-ups generally work better on visitors that have shown some level of engagement with your website. If a pop-up appears right when a user arrives on your website, you may look too aggressive – leading users to close the window and move on.
There’s no one-size-fits-all approach for choosing the exact moment a pop-up should be triggered, so experimentation is key. Do a series of A/B tests to compare which second or scroll-depth will get you the most conversions.
Expert Tip
Our research shows pop-ups perform the best when they appear eight seconds after the user lands on the website or after they’ve explored at least 35% of the web page.
Sofie M.
Head of Partners at Sleeknote
4. Create a Sense of Urgency
The sense of urgency and scarcity are two ingredients you can use to win consumers, especially during huge sales like Black Friday.
Displaying a countdown timer is a common tactic for tapping into the fear of missing out. Knowing that the offer is limited may urge visitors to take action before the time or the product runs out. Awara includes an ‘add to cart’ button within their countdown pop-up to make it as easy as possible for the user to take action.
Alternatively, consider using your pop-ups to feature different offers every single day. This method is commonly used for Christmas advent calendar campaigns. Potential shoppers will feel intrigued to visit your website daily and check out what incentive they will unlock.Â
5. ‘Gamify’ Your Campaign
Gamification is a great way to get visitors to engage with your pop-up and take the desired action.
Corkcircle uses gamification to urge users to choose a favorite pattern to unlock an exclusive promotion.Â
You could also use a spin-to-win wheel as ColourPop does. Users can get between 2% and 15% off of their purchase, which they have to activate by creating an account later.
Expert Tip
We did an A/B test to compare the performance of a spin-to-win campaign and a classic one, and the numbers are pretty nice. The one with the game had a conversion rate of 22.26%, while the regular was 7.66%. This is the power of gamification.
Sofie M.
Head of Partners at Sleeknote
Start a Pop-Up Campaign on Your Website Today
Pop-ups don’t have to be annoying.
Having a clear goal and understanding your target audience will help you create campaigns that are meaningful and actually interesting for your site visitors. Get creative and experiment with your campaign to see what works best for your business.
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Fast and easy: these are the key elements people look for in a website-building platform. Knowing how to code is no longer necessary to create a site, but the existing solutions for first-time online business owners leave much to be desired.
WordPress has been a key player in the low-code web development movement. It isn’t the easiest to use, though, especially for beginners who need a website quickly.
We’re excited to announce that we’ve introduced Zyro into the Hostinger ecosystem and renamed it the Hostinger Website Builder. It’s beginner-friendly – perfect for anyone with minimal technical experience who wants to bring their website to life.
Building a Website Has Never Been This Simple
We’re glad we started the customer interview initiative – it has allowed us to get to know our clients a little better:
A website is important for establishing a professional online presence, but many users don’t have the skills to make one. Moreover, few want to invest time and effort in learning web development.
Platforms like WordPress have a learning curve to overcome. You have to get familiar with hosting, themes, plugins, and even some code. It’s more complex than it seems.
Hiring a web developer is always an option, but it’s a considerable investment for small business owners.
Some clients who have already launched a site are still figuring out what to do next. They need guidance on optimization to obtain more traffic and make money.
Those are some of the reasons we decided to introduce Hostinger Website Builder – an all-in-one solution for anyone looking to make a website quickly and easily.
Here are three reasons to get excited about our website builder:
No technical or design skills required. Sign up, choose a template, get creative with the editor, and publish the website in no time. All coding-free.
Tools to launch your business and take your website to the next level. Leverage our AI features to design your brand identity and improve your site’s user experience.
It’s included in our hosting plans for free. If you’re a Hostinger client, the website builder is always available for you to check out.
What Will You Get With the Hostinger Website Builder?
Here’s how the website builder can help you create your next site.
Flexible Drag-and-Drop Editor
Our intuitive drag-and-drop builder lets you customize your website to your exact liking. Modify its design however you want – the smart layout system will make sure all the elements align together. The mobile editor is there for smartphone viewing tweaks.
Plenty of ways to incorporate your personal touch – play around with the colors, switch up the text styles, reorganize the elements, or add new sections to your pages.
Getting the design right might be difficult, so we’ve crafted ready-to-use, professional-looking website templates you can start with.
Pick one from the category that suits your needs, with a style that speaks to your aesthetic. If you’re unsatisfied with it, you can always switch to a different template.
Free AI Tools
Small business owners have a lot on their plate. Our smart AI tools are here to relieve some of your tasks.
The AI logo maker will help craft your brand identity.
The AI writer can generate custom copy for your site.
A heatmap is available to help predict your visitors’ behavior and improve the user experience.
Intuitive eCommerce Features
Whether you’re looking to have a side hustle or start a business from scratch, our eCommerce tools have got you covered.
Sell up to 500 products or services at zero commission. You can choose from 20 payment options worldwide. The eCommerce management suite has an intuitive interface, helping you easily manage orders, inventory, bookings, and discounts.
Essential SEO Tools
Once your website is ready, you must make sure it’s visible on search engines. The website builder includes a suite of SEO features to help you achieve exactly that. There’s an editor for meta titles and descriptions, image alt text settings, and a sitemap. Built-in analytics is also available – view your site’s 30 day traffic history.
Blogging Features
If you want to start a blog, the Hostinger Website Builder is highly effective. Create new drafts, schedule publishing dates, organize posts into categories, and use our tools to bring organic traffic to your site. Add a subscription form to build your email list and foster loyalty with your readers.
Third-Party Integrations
Learn more about your target audience and make better digital marketing decisions using our powerful integrations, including Google Analytics, Hotjar, and Facebook Pixel. You can also install Google AdSense to make money from ads and Messenger Live Chat to connect with customers.
Option to Switch From CMS
If you’re a Hostinger client using a CMS, you can try the website builder and see whether it suits your needs – free of charge. In case you’re unsatisfied, you’ll be able to switch back and restore your original website within 14 days.
24/7 Customer Success Team
At Hostinger, we’re all about helping our customers succeed. If you need assistance, don’t hesitate to contact our 24/7 Customer Success agents via live chat or email, or head over to the knowledge base.
For guides on optimizing your website or marketing your business, check out our tutorials or the Hostinger Academy YouTube channel. You can also sign up for our free workshops on using the Hostinger Website Builder to create an eCommerce or business website.
Try the Website Builder Today
The Hostinger Website Builder plan is available for purchase at $2.79/month. This includes web hosting, a free domain name, free email accounts, free SSL certificates, and up to 100 websites.
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