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Category: jetpack.com

  • Jetpack 12.4 — Get Better Content to Your Readers with Jetpack Newsletter and the AI Assistant

    We are excited to introduce version 12.4 of Jetpack. We’ve packed this release with significant updates and enhancements. The headline this month is the release of Jetpack Newsletter. We’ve also got updates to the AI Assistant, as well as a host of additional improvements and bug fixes.

    Jetpack Newsletter: Write Once, Reach All

    Turning your blog posts into a newsletter is now easier than ever. Jetpack Newsletter lets you easily send your awesome content straight to your subscribers’ email inboxes. We’ve even made it super simple to grow your subscriber list with our subscribe signup form.

    Read more about it on our blog.

    Get Feedback About Your Post with the AI Assistant

    We’re continuing to update the Jetpack AI Assistant monthly to keep it cutting-edge. Check out the new feedback feature, which provides valuable insights about your content. Choose the AI Assistant section on the sidebar before publishing a post and ask it to generate feedback.

    We also upgraded the prompt logic when requesting suggestions, simplifying your interactions with the system. Finally, the AI Assistant now keeps the original content after transforming a paragraph using the “Ask AI Assistant” button, reducing the chances of losing your original draft.

    And More

    This release also includes various other enhancements and fixes. We’ve added a new “Earn” section in the WP-Admin Dashboard settings, updated the link to configure Related Posts and made sure the latest release is fully compatible with the latest version of WordPress, 6.3.

    A big thank you to everyone who contributed to this release:

    Adnan Haque, Andrii Lysenko, Brad Jorsch, Caleb Burks, Caroline Moore, Chris R, Clemen, Damián Suárez, Dan Q, dkmyta, Donncha Ó Caoimh, Douglas Henri, Dylan Munson, Erick Danzer, Francesco Bigiarini, Gergely Csécsey, Gergely Márk Juhász, gogdzl, Igor Zinovyev, Jason Moon, Jasper Kang, Javier Olmo, jcheringer, Jeremy Herve, Kev, Luiz Kowalski, Mark Biek, Mat Lipe, Matthew Denton, Michael Sumner, Miguel Lezama, Mike Stott, MILLER/F, Nate Weller, nelsonec87, okmttdhr, tada, Osk, Paul Bunkham, Paulo Marcos Trentin, Paul Sealock, Peter Petrov, Renato Augusto Gama dos Santos, Richard Ortiz, robertf4, Romario Raffington, Samiff, Sebastián Barbosa, Sergey Mitroshin, Sérgio Gomes, Steve D, thingalon, valterlorran, Yan Sern

  • 7 Best WordPress CAPTCHA Plugins + a Much Better Alternative

    CAPTCHAs, those annoying little tests that ask you to prove you’re not a robot, have become a ubiquitous part of the internet landscape. After all, no website owner wants to have to wade through hundreds of spam comments or try to spot genuine form submissions among a sea of spam, so they turn to a CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart) to try and stop the robots.

    But is asking your visitors to prove they’re not a robot really the best way to prevent spam on your WordPress website? Read on to find all you need about adding CAPTCHAs to your WordPress site and discover a better way to protect your site from spam. 

    What to know before using CAPTCHA

    While CAPTCHAs can help protect your site from spam comments and form submissions, they do come with many downsides which are impossible to ignore, including:

    1. CAPTCHAs lead to form abandonment

    Researchers from Stanford University found that CAPTCHAs can actually drive users away from your site. They found that, rather than trying to solve the challenge, 29% of users choose to leave a page when confronted with a CAPTCHA. Such a significant drop-off in user engagement could have serious implications for many WordPress websites, particularly if yours relies upon user engagement, for example, in your comment section.

    2. CAPTCHAs lower your conversion rate and cost you revenue 

    If your site relies on visitors converting in any way — for example, by signing up for a newsletter, registering for an account, or making a purchase — it’s also important to know that CAPTCHAs negatively impact your conversion rate. 

    Research has found that sites using CAPTCHAs experience an average of a 3.2% reduction in their conversion rates compared to those that do not, which could significantly impact the revenue you generate from your site.

    3. CAPTCHAs aren’t very accessible 

    CAPTCHAs can also have a significant impact on the accessibility of your site. Individuals with vision or hearing impairments often find CAPTCHAs nearly impossible to navigate, and they present a substantial barrier for visitors who use assistive technology to navigate your site. For example, visitors using screen readers are often presented with an audio CAPTCHA, which researchers have found are only solved on the first attempt half the time

    Google’s reCAPTCHA is the most commonly-used CAPTCHA solution, but even Google acknowledges that CAPTCHAs can lead to poor user experiences, increase friction, and impact conversion rates. Bots can also circumvent CAPTCHAs, including Google’s reCAPTCHA v3, meaning they may not be able to completely protect your WordPress website against spam. 

    Is there a better alternative to CAPTCHA? 

    With all the downsides of using CAPTCHAs, you may be left wondering what you can do to protect your site from spam without impacting your user experience, conversions, and revenue. 

    The great news is that frictionless spam protection is available through Akismet, which guards over 100 million websites and is used by many large brands such as Microsoft and ConvertKit.

    Meet Akismet: the non-intrusive WordPress spam blocker

    Akismet is a non-intrusive, intelligent spam blocker that integrates seamlessly with WordPress. Unlike CAPTCHAs, Akismet works silently in the background, allowing you to offer world-class spam protection without adding friction to your visitor experience.  

    Akismet is called a ‘non-intrusive’ spam blocker as it protects your website from spam without requiring any sort of manual user input. Instead, it leverages one of the world’s largest anti-spam databases to protect your site. The service is trusted by over 100 million sites, and has blocked more than a staggering 500 billion pieces of spam to date.

    Boasting an impressive 99.9% accuracy rate, Akismet is the most accurate anti-spam solution available. The service uses state-of-the-art machine learning and artificial intelligence technology to analyze all user-submitted text in real-time to see if it’s spam. 

    For example, Akismet will check if comments match known spam, have been submitted from known malicious IP addresses, or if they follow common spam patterns, like containing links to unrelated third-party sites.

    Akismet is easy to use and provides a simple dashboard that allows you to monitor what the tool is blocking as spam and what it’s allowing through. You can then intervene if any submission or comment is incorrectly classified as spam, and Akismet will learn from your feedback, further improving its accuracy.

    Most importantly, your visitors never see a CAPTCHA when you’re using Akismet. Your site remains protected and the user experience uncluttered.

    Automattic, the team behind WordPress.com and WooCommerce, is also behind Akismet, meaning it integrates seamlessly into your WordPress site. In addition to protecting your WordPress comment section from spam, Akismet offers seamless integrations with popular tools like Jetpack Comments, as well as many form builders, including Contact Form 7, Gravity Forms, and Formidable Forms. 

    So, wherever your WordPress website captures user-submitted text, there’s a high chance that Akismet will be able to protect it.

    Akismet offers an affordable spam protection solution for websites of all sizes through Jetpack for just $4.95 a month for the first year. You can also get Akismet Anti-spam as part of both the Jetpack Security or Complete plans, which offer additional Jetpack features, including backups and malware protection.

    Still want to use a CAPTCHA? Here are the best plugins for WordPress

    Whatever the reason, some sites still choose to use CAPTCHA and reCAPTCHA for spam protection. If that’s what you prefer, check out the top solutions for adding them to your site below.

    Advanced Google reCAPTCHA plugin page

    1. Advanced Google reCAPTCHA 

    Advanced Google reCAPTCHA is a WordPress plugin that enables you to integrate Google reCAPTCHA into your WordPress site. This free plugin was created by WPConcern, a team that produces a number of WordPress and WooCommerce plugins. You can use it to easily add reCAPTCHA v2 or v3 to WordPress comment forms, login, and registration forms. The plugin is compatible with various additional tools, including WooCommerce, Easy Digital Downloads, and BuddyPress.

    Key features of Advanced Google reCAPTCHA:

    • Support for Google reCAPTCHA v2 or v3
    • The ability to add CAPTCHAs to WordPress login, registration, and comment forms.
    • Integrations with a limited number of additional plugins, including WooCommerce, BuddyPress, and Easy Digital Downloads. 

    Pros of Advanced Google reCAPTCHA:

    • The plugin offers a simple way to add Google reCAPTCHA V2 or V3 to your WordPress comment, login, and registration forms. 

    Cons of Advanced Google reCAPTCHA:

    • The plugin relies on Google reCAPTCHA to protect your site from spam. As we’ve discussed above, this can add additional friction to your user journey.
    • A Google reCAPTCHA API key is required. 
    • The plugin only supports a small number of additional tools, meaning it may not be able to protect all of your site from spam.

    Ease of use:

    The plugin is easy to install and has a simple interface. Some users may find registering for their site for a Google reCAPTCHA API key confusing, and only limited guidance is provided by the plugin authors for how to do this.

    Pricing:

    Advanced Google reCAPTCHA is available free of charge from the WordPress plugin directory. 

    2. ReCaptcha Integration for WordPress

    ReCaptcha Integration for WordPress allows you to protect your comment, log in, and registration forms from spam and bots using Google reCAPTCHA. The plugin is free to use and was created by weDevs, a company that also produces a number of WordPress plugins.

    Key features of ReCaptcha Integration for WordPress:

    • The ability to secure your WordPress signup, registration, and comment forms with reCAPTCHA
    • Support for reCAPTCHA V2 and V3
    • Support for third-party plugins, including bbPress, Contact Form 7, and Ninja Forms
    • Limited WooCommerce support

    Pros of ReCaptcha Integration for WordPress:

    • The plugin supports WordPress multisite, which allows you to activate the plugin on all sites in your network with just one Google reCAPTCHA API key.
    • The plugin provides guidance for developers to integrate the tool into custom forms or third-party plugins. 

    Cons of ReCaptcha Integration for WordPress:

    • The plugin relies on Google reCAPTCHA to protect your site from spam, which can negatively impact your visitor experience. 
    • There is only limited support for WooCommerce, as the plugin is not able to protect your password reset form.

    Ease of use:

    The plugin is simple to install and has a single settings page where you can control which elements of your site are protected by reCAPTCHA and add your Google reCAPTCHA API keys. Support is offered via the plugin’s support forum.

    Pricing:

    ReCaptcha Integration for WordPress is available for free from the WordPress plugin directory. 

    reCaptcha by BestWebSoft plugin page

    3. reCaptcha by BestWebSoft

    reCaptcha by BestWebSoft is a WordPress CAPTCHA plugin that can help protect your WordPress site from spam. The plugin offers support for all current versions of Google reCAPTCHA. It was created by BestWebSoft, a company that also produces several popular WordPress plugins that integrate natively with this tool.  

    Key features of reCaptcha by BestWebSoft:

    • The ability to add Google reCAPTCHA V2 and V3 to your WordPress comment forms, as well as login, registration, and password reset forms
    • Support for invisible reCAPTCHA
    • Integration with a number of other BestWebSoft plugins
    • Has light and dark reCAPTCHA themes
    • Includes RTL language support
    • Integration with a wide range of plugins, including WooCommerce and popular contact form plugins (pro version only)
    • WordPress multisite support (pro version only)

    Pros of reCaptcha by BestWebSoft:

    • The plugin is easy to use and set up, and can protect the standard WordPress comment form with little additional configuration. 
    • It allows you to choose between dark and light reCAPTCHA themes.

    Cons of reCaptcha by BestWebSoft:

    • The plugin uses Google reCAPTCHA, which, as we have discussed in the ‘What to know before using CAPTCHA’ section, can add friction to your visitor experience.
    • Integrations with a range of popular plugins, including WooCommerce, are only available with the pro plan. 

    Ease of use:

    Once you have a Google reCAPTCHA API key, reCaptcha by BestWebSoft is simple to set up. The plugin will automatically validate your API key to help prevent any issues. Detailed documentation is available, along with email support for pro users.

    Pricing

    There’s a limited free version available in the WordPress plugin directory. The Pro version costs $24 a year per domain and offers additional features, including support for a wide range of third-party plugins.

    ReCaptcha v2 for Contact Form 7 graphic

    4. ReCaptcha v2 for Contact Form 7

    ReCaptcha v2 for Contact Form 7 is a WordPress CAPTCHA plugin that’s specifically designed to protect your Contact Form 7 forms from spam submissions using Google reCAPTCHA. 

    Key features of ReCaptcha v2 for Contact Form 7:

    • Adds support for Google reCAPTCHA v2 to Contact Form 7

    Pros of ReCaptcha v2 for Contact Form 7:

    • The plugin is a simple way to add reCAPTCHA v2 support if you use this specific type of contact form.

    Cons of ReCaptcha v2 for Contact Form 7:

    • The plugin only supports Contact Form 7 and will not protect the rest of your WordPress website from spam. 
    • The plugin relies on reCAPTCHA v2, which means your visitors will see a ‘I’m not a robot’ checkbox on all of your forms. This can negatively impact completion rates. 

    Ease of use:

    The plugin has a simple settings screen and is easy to integrate into your Contact Form 7 forms using the [reCAPTCHA] tag.

    Pricing

    The plugin is available for free from the WordPress plugin directory.

    Login No Captcha reCAPTCHA plugin pageg

    5. Login No Captcha reCAPTCHA

    Login No Captcha reCAPTCHA is a simple WordPress CAPTCHA plugin that adds the feature to your login, registration, and password reset forms.

    Key features of Login No Captcha reCAPTCHA:

    • Support for adding Google reCAPTCHA v2 to your WordPress login, registration, and “forgot password” forms
    • WooCommerce support

    Pros of Login No Captcha reCAPTCHA:

    • The plugin is a simple way to help protect your sites from bots and brute force login attempts by adding CAPTCHA to your login, registration, and password reset forms. 

    Cons of Login No Captcha reCAPTCHA:

    • The plugin only uses reCAPTCHA to protect your login and registration forms from brute force attacks. It doesn’t offer protection for WordPress comment or other forms on your site.
    • It only supports Google reCAPTCHA ‘No Captcha’ (v2), which still adds friction to your visitor experience by presenting them with a ‘I’m not a robot’ checkbox.

    Ease of use:

    No user documentation is provided. However, once you have a Google reCAPTCHA v2 API key, the plugin is simple to set up and will automatically add CAPTCHA forms to your login, registration, and password reset forms.  

    Pricing

    The plugin is available free of charge from the WordPress plugin directory. 

     

    Really Simple CAPTCHA plugin page

    6. Really Simple Captcha

    Really Simple Captcha is a WordPress CAPTCHA plugin that allows you to add simple text-based CAPTCHAs to forms, including those created using Contact Form 7. Unlike the other plugins in this list, which rely on a third-party provider such as Google reCAPTCHA, Really Simple Captcha generates its own CAPTCHAs for your visitors to solve.

    Key features of Really Simple Captcha:

    • Adds simple text-based CAPTCHA to Contact Form 7 forms
    • Classes and hooks that enable developers to add CAPTCHAs to custom forms and third-party plugins

    Pros of Really Simple Captcha:

    • The plugin provides a simple way to add basic CAPTCHAs to Contact Form 7 forms.

    Cons of Really Simple Captcha:

    • The plugin offers a simple text-based CAPTCHA, which does not offer the same level of protection as more advanced CAPTCHAs or Akismet
    • Text-based CAPTCHAs, such as those used by this plugin, can significantly impact conversion and form completion rates.
    • The plugin only has support for Contact Form 7. Adding CAPTCHA protection to other forms requires custom development. 

    Ease of use:

    It’s simple to add to Contact Form 7 forms, but the coding required to add support for other forms means using this plugin for anything other than Contact Form 7 is more challenging.

    Pricing:

    The plugin is available for free from the WordPress plugin directory.

    7. hCaptcha for WordPress

    hCaptcha for WordPress is a CAPTCHA plugin that helps protect your site against spam. The plugin integrates the hCaptcha service into your WordPress site, which is an alternative service to Google reCAPTCHA. It protects many different elements of your site, including your comment and login forms, as well as forms generated by other third-party plugins. 

    Key features of hCaptcha for WordPress:

    • Integrated CAPTCHA for your WordPress site
    • Support for a large number of third-party plugins, including WooCommerce
    • The ability to add CAPTCHAs via shortcode

    Pros of hCaptcha for WordPress:

    • It helps to protect both your comment forms from spam and your login forms from automated bots.
    • It supports many popular plugins, including WooCommerce, BuddyPress, and popular form plugins. 

    Cons of hCaptcha for WordPress:

    • Passive CAPTCHAs are only available with hCaptcha paid plans, meaning that the free hCaptcha service will present a challenge on every form submission, which can negatively impact your site’s usability and visitor experience. 

    Ease of use:

    Once an account has been created with hCaptcha, the plugin is easy to use and integrates automatically into your comment and login forms. 

    Pricing

    The plugin is free to download from the WordPress plugin directory. An account is required to use the plugin. Free accounts have limited features and don’t support passive CAPTCHAS. Pro accounts start at $99 per month.

    Comparison of the top anti-spam plugins

    Akismet Advanced Google reCAPTCHA ReCaptcha Integration for WordPress reCaptcha by BestWebSoft ReCaptcha v2 for Contact Form 7 Login No Captcha reCAPTCHA Really Simple Captcha hCaptcha for WordPress
    Non-intrusive  Yes No No No No No No No
    99.9% spam detection accuracy? Yes No No No No No No No
    Has the potential to negatively impact your visitors’  experience No Yes Yes Yes Yes Yes Yes Yes
    Protects your WordPress comment form from Spam Yes Yes Yes Yes No No No Yes
    Works with a wide range of form plugins Yes Limited Limited Pro only No No No Yes
    Cost $4.99 per month Free Free Limited free version. Pro version is $24 a year. Free Free Free Basic plan is free. “Passive” CAPTCHA available in the Pro plan, which starts at $99 / month.

    Factors to consider when choosing an anti-spam plugin

    What types of forms does it work on?

    It’s important to make sure the WordPress anti-spam plugin you choose can protect all the forms on your site. Some plugins offer support for only a single type of form — for example, contact forms created using a specific plugin.

    Other plugins, such as Akismet, offer support for a wide range of forms, including your WordPress comment forms, contact forms created with many popular form plugins, and WooCommerce checkout. Akismet also works perfectly alongside Jetpack’s free brute force attack protection to help protect your login and registration forms from automated bots.

    What type of CAPTCHA does it use? 

    There is a range of different CAPTCHA types, including basic text CAPTCHAs. Most WordPress CAPTCHA plugins offer a way for you to integrate Google reCAPTCHA into your WordPress website. Depending on the version of reCAPTCHA you use, this can mean that your visitors are presented with ‘I’m not a robot’ boxes to tick or may even be completely blocked from your site.

    Other WordPress anti-spam plugins protect your site without using CAPTCHAs. For example, Akismet blocks an impressive 99.9% of spam and works behind the scenes of your site, so it’ll never get in the way of your visitor’s experience.

    Price

    It’s also important to consider the price of your WordPress anti-spam solution and balance this with the features offered. Some anti-spam plugins are free but require a third-party API key, for example, from Google reCAPTCHA. Akismet offers industry-leading spam protection without adding any friction to your visitors’ experience and is available through paid Jetpack plans or from a dedicated plan

    Accessibility 

    Traditional text-based CAPTCHAs can impact the accessibility of your site and make it impossible for users who rely on screen readers. While Google reCAPTCHA works with screen readers, it can require users to complete an audio challenge which research has found has a first-time success rate of just 50%. As Akismet will never present a CAPTCHA to your visitors, it offers a completely accessible way to protect your site from spam.

    Ease of use/setup

    As well as making sure your anti-spam solution doesn’t impact your visitor’s experience, it’s also important to make sure it is simple to set up and use for your site administrators. For example, Akismet can be set up in just a few clicks and automatically protects many of your site’s forms from spam. In addition, your site administrators can monitor its performance through a handy dashboard, and you can easily provide feedback to the plugin if it has incorrectly identified any entry as spam.

    What’s the best plugin for blocking spam on WordPress?

    Akismet is undeniably the best solution for protecting your WordPress site from spam. It uses advanced algorithms and AI technology to protect your site from spam with an unbeatable 99.9% accuracy rate. 

    Akismet protects your site from spam without ever impacting your visitor’s experience or presenting them with annoying CAPTCHAs to solve. Akismet is made by Automattic, the team behind WordPress.com and WooCommerce, so it integrates seamlessly into your WordPress site with minimal setup. Akismet is also supported by many popular form plugins, so you can protect your entire site, including contact forms, from spam submissions. 

    Frequently asked questions about WordPress CAPTCHA plugins

    Can CAPTCHA affect user experience and conversion rates?

    Yes, CAPTCHAs can have a significant impact on your website’s visitor experience and conversion rates. Most types of CAPTCHAs introduce an additional step in a user’s journey on a website, which adds friction to your visitor experience and can lead to frustration or confusion. 

    They can also have a disproportionate impact on the experience of visitors who use assistive technology, as some CAPTCHA types are not solvable by screen readers. Others force visitors who use a screen reader to solve a tricky audio CAPTCHA.

    Stanford University found that 29% of users choose to leave a page when confronted with a CAPTCHA rather than solve the challenge, meaning they could have a major impact on how many visitors interact with your site. 

    Research has also shown that sites using CAPTCHA experience an average of a 3.2% reduction in their conversion rates. This shows that CAPTCHAs could reduce the revenue you’re able to earn from your site.

    Akismet vs CAPTCHA: which should I install?

    If you want to protect your WordPress site with cutting-edge spam protection that offers an astonishing 99.9% accuracy without impacting your visitor experience, then Akismet is the clear choice. Akismet is completely invisible to your website visitors and offers a simple way to protect your WordPress or WooCommerce website from spam.

    Is Akismet a reliable alternative to CAPTCHA?

    Yes, Akismet is a reliable alternative to CAPTCHA that will never get in the way of your visitors’ experience or impact your conversion rate. Akismet has caught an impressive 500 billion pieces of spam and integrates seamlessly into your WordPress site.

    Over 100 million websites around the world use Akismet’s 99.9% detection rate to protect their site from spam. So if you want to guard your site while keeping visitors happy, add Akismet’s state-of-the-art spam protection to your site today.

  • WordPress Maintenance: Essential Routine Tasks & Checklist

    Everything in life requires maintenance. From the structures we use for work or housing to the toys and electronics we use for entertainment. For things to last and continue to provide value, they need to be cared for on a regular basis. 

    Your WordPress site is no different. Technology continues to evolve (at a faster clip all the time) and competitors advance, too. 

    While it may not require your full-time attention, you need to be sure to periodically dedicate time to review your site for performance and security issues. You also need to update it to remain effective as a tool for whatever purpose it may serve. 

    In this post, we’ll discuss WordPress maintenance — what it is, when to do it, and tools that can make it more efficient. 

    What is WordPress maintenance?

    Car owners know the value of preventative maintenance, taking care of their vehicles through regular check-ups and adjustments to avoid performance issues and breakdowns. 

    For a WordPress site, this maintenance will look a little different, though it’s equally important when it comes to long-term success and effectiveness. WordPress maintenance includes things like monitoring your site for security vulnerabilities, checking its performance, and updating its software.

    Why is it important to maintain your WordPress site?

    Website issues — like car problems — are easier, quicker, and more cost-effective to prevent than they are to resolve. Failure to maintain your site can lead to problems. And even a few hours of downtime can lead to significant financial losses.

    The saying, “an ounce of prevention is worth a pound of cure”, is especially true for security issues. Vulnerabilities created by unmaintained sites are the main opening point for hackers. And while it is possible to recover from a hack, nobody wants to go through that pain. 

    Regular WordPress website maintenance is essential and doesn’t require much extra time if you automate tasks and leverage available tools. Below, we’ll cover the maintenance tasks you should perform regularly, plus discuss best practices and tools that can simplify the process.

    How often should you perform WordPress maintenance tasks?

    The WordPress maintenance items below aren’t a once per year, spring cleaning kind of thing. Nor are they all intended to be done at the same intervals. 

    For example, one major goal is to keep all of your site’s components up to date — WordPress core, your site’s theme, and plugins. Most sites will leverage multiple plugins, which means that on any given day, there may be an update for one or more elements. 

    Other goals include maintaining a strong user experience. And a monthly review and optimization of site performance — like load times and Core Web Vitals scores — can take care of this.

    WordPress maintenance routine tasks

    Here are the tasks you should do regularly along with some tips to make the process easier.

    1. Fully back up your WordPress site 

    There are a number of events that can cause you to lose WordPress files and data, from a coding error to a hack. But no matter the cause, when this happens, you can lose countless hours of hard work. Ecommerce sites can lose customer and transaction records, messing with their accounting and ability to fulfill orders.

    Periodic backups can be sufficient for sites that rarely update content. But for most sites — and especially for ecommerce sites storing customer and order data — even daily backups are not enough protection. You need real-time backups that are made every time a new comment is posted, a blog post is updated, a product is changed, or a new order is placed. 

    Jetpack VaultPress Backup is a WordPress plugin that saves every change you make and helps get you back online quickly and easily. With a click, you can restore your site to any past state while keeping product and customer order information current. 

    It also comes with an activity log that lets you see what changes preceded a problem. And off-site cloud backups keep everything safe if the issue stems from your hosting provider. If you’re on the go, the mobile app lets you restore from almost anywhere.

    Learn more about how to back up a WordPress site.

    2. Check your site dashboard  

    Like a car’s dashboard, the WordPress dashboard serves as a central place to get a snapshot of your site’s health and navigate to important areas for more detailed work. 

    The WordPress dashboard notifies you when one or more of its parts needs attention, displaying a red circle. For example, the Updates area in the navigation bar shows the total number of updates available between WordPress, your site themes, and installed plugins.

    updates available in the WordPress dashboard

    If you’re running an online store or active site, you’ll log in every day. But even if you don’t regularly modify your site, it’s a good idea to at least occasionally log in and browse the dashboard. You may have new comments awaiting approval, notices from specific plugins, or other things you should take care of. 

    Learn more about the WordPress dashboard.

    3. Check the Site Health screen

    WordPress versions 5.2 and later include the Site Health diagnostic tool, which gives you performance and security-related information. Check your site status via Tools → Site Health. 

    Site Health option in the WordPress dashboard

    The Site Health screen has an overall health indicator — a green, yellow, or red circle —  followed by links to switch between the Status and Info tabs.

    Site Health status, with recommendations for improvement

    The Site Health Status tab displays one or more sections based on your site’s current status: 

    1. Critical issues. Parts of your WordPress website that are potential security vulnerabilities or significant performance issues.
    2. Recommended improvements. Non-critical items that can be modified to improve performance, the user experience, and more.
    3. Passed tests. All other items tested by the Site Health tool with no issues detected.

    Every item displays a category label, like Performance or Security, and an arrow that lets you expand the row for more information.

    The Site Health Info screen contains multiple expandable rows, giving you information that you can use to troubleshoot issues. The Copy site info to clipboard button makes it easy for you to collect system info for emailing to a developer or posting to a ticket or support thread.

    info in the site health tab

    One helpful piece of information — your site’s PHP version — is listed under the Server tab. Keeping it up to date is critical for both site functionality and security. Learn more about how to check and update your PHP Version in WordPress.

    server information shown in WordPress

    Learn more about the Site Health Screen.

    4. Install the latest version of WordPress

    Keeping your WordPress version up to date is a crucial part of WordPress maintenance. Here’s how you can perform manual updates to WordPress core, along with how to automate the process:

    Update your WordPress version automatically

    Automatic updates for major and minor releases have been enabled by default since version 5.6. WordPress updates itself when a new version becomes available and then notifies the site owner via email. 

    To confirm that your site is set for automatic updates, go to Dashboard → Updates and look for the message, “This site is automatically kept up to date with each new version of WordPress.” 

    notification that automatic updates are enabled

    If your WordPress installation is set to only perform minor version updates automatically, you can click a link to Enable automatic updates for all new versions of WordPress. 

    option to enable automatic updates

    If you don’t see the link, a host or plugin setting may be hiding the option. You can update your WordPress version manually if you’re unable to turn on automatic updates.

    Update your WordPress version manually

    You can update WordPress manually via Dashboard → Updates. You’ll see a blue update button with the new version number if an update is available. Make sure to back up your full site, then click the button to update to the latest version of WordPress. You’ll see a confirmation message once the update is complete. 

    option to manually update WordPress

    5. Update your WordPress themes and plugins

    Outdated themes and plugins are common targets for hackers. Like WordPress core, you can automate the update process.

    You can look at Plugins or Appearance → Themes to see the number of items that need updates.

    plugin and theme updates available

    Update WordPress themes automatically

    Go to Appearance → Themes. Mouse over your theme and click Theme Details.

    location a theme in WordPress

    Click the link to Enable auto-updates. Do this for every theme installed on your site.

    option to enable theme automatic updates

    If the link to enable auto-updates is not available for a theme, you can update it manually.

    Update your WordPress themes manually

    Go to Appearance → Themes. Click Select All and then Update Themes. You’ll see a confirmation message when the updates are complete.

    manually updating a theme in WordPress

    Update your WordPress plugins automatically

    Go to Plugins → Installed Plugins. The Automatic Updates column lets you click a link to Enable auto-updates for each plugin. 

    turning on automatic updates for plugins

    Once you’ve enabled auto-updates for a plugin, its link changes to Disable auto-updates.

    Update your WordPress plugins manually

    Go to Dashboard → Updates. Click Select All and then Update Plugins. You will see a confirmation message when the updates are complete.

    manually updating WordPress plugins

    6. Delete unused WordPress themes and plugins

    It’s common for site owners to install a theme or plugin to “test it out” and then forget to remove it. Or sometimes you need a plugin for a while, but your needs change. 

    Whatever the reason, it’s best to regularly audit the tools you have installed and remove any that are unnecessary. 

    How to delete unused WordPress themes

    Go to Appearance → Themes. Then, hover over it and click Theme Details.

    theme details in WordPress

    Click the Delete link in the bottom right of the modal window.

    How to delete unused WordPress plugins

    Extra plugins can slow down your site, increase the chance of code conflicts between plugins, and create a security vulnerability. To delete WordPress plugins that you’re not using, go to Plugins → Installed Plugins.

    Click the Delete link in the bottom right of the modal window. 

    options to deactivate a plugin

    Click the Delete link for the deactivated plugin to remove it.

    7. Run a security check for vulnerability issues and malware

    Hackers never rest, and neither should you. Stay ahead of security threats by adding a solution like Jetpack Scan to your WordPress maintenance lineup. 

    This tool runs automated daily audits of your site and notifies you immediately when an issue or suspicious behavior is detected. It also includes a website firewall to keep intruders out, with priority support from the Jetpack team. 

    An easy-to-read interface shows you any potential issues and can help you resolve many threats with just one click. 

    Jetpack Scan report

    Learn more about Jetpack Scan.

    8. Clean up and optimize your WordPress database

    The WordPress database stores all your site’s data, including posts, comments, revisions, user info, passwords, plugin-related information, and more. 

    Over time, the database can become bloated with records you don’t need, including spam comments, years of page revisions, and data added by old plugins that weren’t cleaned up properly when the tool was removed. Without periodic maintenance and cleanup, the database can become sluggish and slow down the site.

    Plugins like Advanced Database Cleaner give you tools to review and optimize the contents of your WordPress database. You can even automate your optimization and cleanup with scheduled tasks. 

    9. Delete spam comments 

    Spam comments are more than just a nuisance — they can make your WordPress website look unprofessional, negatively affect your search engine rankings, and even harm your visitors, since they often include links to malware-infected sites. So, it’s important that you make managing and handling spam comments a regular part of your site maintenance.

    Thankfully, there are some ways to simplify managing spam comments in WordPress. First, go to Settings → Discussion in your dashboard. Here, you’ll find a variety of settings that apply to comments in WordPress.

    A great first measure is to check the box next to “Comment author must have a previously approved comment”. This ensures the comments aren’t published unless you’ve already approved a message from that author.

    option to require comment approval

    Then, you can use the Comment Moderation and Disallowed Comment Keys sections to automatically hold comments or send them to the trash when they meet certain characteristics. For example, you might flag messages that include certain phrases, or ones from a specific email or IP address.

    comment moderation options in WordPress

    But even with these measures in place, you’ll want to manually review comments to approve them for publishing. Or, you can use a WordPress spam plugin like Akismet.

    Akismet homepage with the text "spam shall not pass"

    Built by the team behind WordPress.com, Akismet uses powerful spam-fighting algorithms to automatically take care of suspicious comments and contact form submissions. You can simply set it and forget it, saving time while maintaining your reputation and security. 

    10. Find and fix broken links 

    Broken links can occur when you delete a page or update its URL without redirecting it to the new version. Or, if you’re linking out to a third-party site, they may have made a change without your knowledge.

    Either way, broken links are never good. They can be confusing for site visitors, who will just see a 404 error when they try to navigate to your page. And they can hurt your search engine rankings by providing a bad user experience or even confusing the search engine bots.

    While you can manually go through your site and click every single link, that’s both time-consuming and error-prone. Instead, it’s best to automate this process by using a plugin like Broken Link Checker

    broken link checker plugin page

    This will search all of your content, notify you if it finds any broken links, then make it easy for you to update the URLs.

    11. Test your WordPress forms

    It’s a good idea to occasionally test your contact forms, newsletter sign-ups, and any other forms you have on your site. You want to ensure that any site visitors won’t have problems submitting them, and that the right person on your team receives all the submissions.

    12. Test any ecommerce functionality  

    If you run an ecommerce store, you’ll want to regularly check all store functionality from time to time. Run through your archive pages, test that variations and customization options work, check on search tools and filters, etc. 

    Most importantly, proceed through the checkout process yourself. Make sure that shipping calculations, coupon codes, and payment gateways are all working properly. Actually place an order, even if it’s with a coupon code that reduces the price to $1.00, to ensure that confirmation emails are working, and the payment actually goes through. The last thing you want is to miss out on sales because of a problem you didn’t even know about.

    13. Keep an eye on your site load times 

    A slow-loading site negatively affects your site visitors and your search engine rankings. It’s important to keep an eye on things and identify any areas that need improvement.

    Jetpack Boost is an excellent tool that speeds up your site and shows you exactly how it’s performing on desktop and mobile devices. After the plugin is installed and set up, all you have to do is navigate to Jetpack → Boost to get your current score.

    Jetpack Boost website score

    You can also test your site’s performance and get improvement recommendations using Google’s PageSpeed Insights tool.

    Tips to make WordPress maintenance as easy as possible

    WordPress maintenance doesn’t need to take up a ton of time or become a stressful part of your website. Here are some tips to simplify the process:

    1. Automate as much as possible  

    We’ve covered several different ways you can automate parts of the WordPress maintenance process. Here are some key tools you can use to do so:

    Jetpack Security combines automated backups, daily security scans, spam protection, and more, addressing multiple items from your task list in one solution.

    2. Create a WordPress maintenance checklist  

    A written WordPress maintenance checklist is a great way to stay on top of important tasks. All you need to do is follow the list here, and you’re good to go! Or, use this as a starting point and edit/add steps as needed for your own WordPress site.

    3. Set a regular time to go through your checklist

    Once you’ve established your website maintenance tasks, set calendar reminders to make updates and test elements of your site.

    If you establish a consistent routine for checking your list — like the beginning of each week or the first day of every month — you’re more likely to stick with it and not neglect important site maintenance tasks.

    4. Set up a downtime monitor

    If your site goes down, you want to be notified right away, as downtime can lead to unhappy visitors and lost revenue. And it can impact your search rankings if crawlers try to visit while it’s not working.

    While it’s not really part of WordPress maintenance, keeping an eye on your website downtime is certainly an important task for any site owner. 

    Jetpack has a free downtime monitor that checks your site’s availability every five minutes and notifies you by email or SMS alert if your site ever goes down. Plus, it works seamlessly with other Jetpack tools, so you can restore your site from a backup, and use the Activity Log to investigate the root cause of the problem.

    Learn more about WordPress downtime monitoring.

    Frequently asked questions about WordPress maintenance

    Let’s answer some of the most common questions about WordPress site maintenance.

    Do all WordPress websites require regular maintenance?

    Yes, like all websites, WordPress sites require regular maintenance. For example, it’s important to stay on top of software updates, security vulnerabilities, and speed bottlenecks to ensure a highly-functioning, effective WordPress website.

    How long should a round of WordPress maintenance take?

    Typically, WordPress maintenance tasks don’t take much time to complete. To save time, try to automate as much as possible, from backups and updates to malware scanning and spam prevention.

    How do I activate WordPress maintenance mode?

    When WordPress updates are running, visitors to your site see a WordPress maintenance mode page with the message: “Briefly unavailable for scheduled maintenance. Check back in a minute.”

    notification of site maintenance

    Sometimes you want to manually put the site into maintenance mode, like when you have a temporary site issue that you don’t want visitors to see, or are about to make major updates and wish to go into maintenance mode until you’re finished.

    You may also want to create a custom maintenance mode page and message, which is good for the brand and user experience. It gives you greater creative control over the page style and text, so you can make it more informative and visually appealing. 

    For example, if you’re adding new site features, your message might say: “We’re upgrading our site, come back soon to check out the new features!” 

    For more instances where you might want to turn on maintenance mode, and multiple means of activating it: How to put Your WordPress Site into Maintenance Mode.

  • Meet the Jetpack VideoPress Block, Dashboard, and Plugin

    Imagine: You built a beautiful website, painstakingly crafted your brand look, then created an engaging ad and a stylish video to show off your product. You did all the hard work to get someone to visit your site and click on your video, and then the first thing they see is a YouTube ad for a bathroom cleaner. This isn’t the experience that any professional brand should offer in 2023. This is why there’s Jetpack VideoPress.

    We think VideoPress is the best video solution for WordPress. Why? It offers both a seamless experience for you and a beautiful, ad-free video player for your visitors. We’re excited to share some new features that will help convince you. Read on to learn more about the new Dashboard, Block, and Plugin for VideoPress.

    A complete video experience from the WordPress Editor

    With the Jetpack VideoPress Block, adding videos to your content has never been easier. This powerful tool lets you effortlessly insert videos straight from the WordPress editor and comes packed with advanced features like subtitles, captions, chapters, private videos, and poster images.

    • High-Resolution Videos Up to 4K – Watch crisp images on any display and screen size. We’ve added video display for 1440p, 60 FPS, and full 4K resolution. 
    • Ad-free video – Keep the spotlight on your content, not on ads you can’t control.
    • Adaptive Streaming – Videos play back faster by automatically adjusting video quality based on bandwidth and display size. The viewer can still choose the quality they’d like in the menu.
    • Reliable Global Hosting and Video CDN – Built on WordPress.com’s world-class cloud infrastructure, your videos are stored in multiple servers across the globe to ensure quick delivery no matter where your audience is.
    • Subtitles, Captions, and Chapters – Simply upload your text tracks via the VideoPress block and they will be available on the video as soon as you publish.
    • Progress Bar Color Match – The VideoPress seekbar now adapts its color to match the scenes in your videos. This makes your content really pop.
    • Optimized for mobile – Switch between mobile and desktop without missing a beat.
    • Picture-in-picture – Pop out the video from the web browser for easier viewing.
    • Unlimited Logins – Work with a team? We don’t charge per seat, so everyone that works on your site can have their own login.

    Your one-stop solution for video management

    The VideoPress Dashboard is a centralized space to upload and manage your video library. Filter your library by rating or privacy setting, view your library in multiple ways, and upload local videos to your Jetpack cloud library.

    A streamlined video hosting plugin

    If you haven’t heard, we have been breaking apart Jetpack into individual plugins. That means if you want VideoPress, but no other parts of Jetpack, we have the plugin for you. Install Jetpack VideoPress and get streamlined access to the VideoPress Block and Dashboard.

    The price is right

    Try VideoPress out for free today. Everyone can host one video, up to one GB, for free.

    For those ready to buy, Jetpack VideoPress includes 1 TB of storage with no limit to the number of videos or bandwidth. We are planning to make additional storage available for purchase in the future.

    We’re currently running a 50% off sale, so you can get the first year for less than $5 per month.

  • WordPress Hosting vs Web Hosting: Key Differences Explained

    Navigating the world of web hosting can feel a bit like trying to choose the perfect pair of running shoes. At first glance, they all seem to serve the same purpose, but delve a little deeper, and you discover a multitude of features, fits, and specializations that can dramatically impact your running performance. 

    In the same way, not all web hosting is created equal. Particularly when we talk about hosting a WordPress website, there are significant differences between WordPress hosting and standard web hosting. 

    Both come with their own unique benefits and drawbacks, and the best choice really comes down to your individual needs, your goals, and the level of control and maintenance you’re comfortable with.

    Server Room

    What is WordPress hosting?

    Just like a bespoke pair of running shoes that are designed to fit your feet perfectly, WordPress hosting is a type of web hosting that’s specifically designed and optimized to meet the performance and security needs of WordPress websites.

    You may have heard of “managed WordPress hosting”, which typically includes tools like automatic updates and advanced security and performance measures. WordPress hosting can be managed, but it doesn’t have to be. Managed WordPress hosting is typically more comprehensive and takes care of website management tasks for you.

    Why would someone choose WordPress hosting over traditional hosting? Well, imagine those running shoes again. Sure, you could run in your regular sneakers, but you’ll likely perform better with the ones specifically designed for the task. WordPress hosting brings a similar level of optimization to your website, with features and tools built specifically for WordPress.

    pink sparkly running shoes

    What is standard web hosting?

    Standard web hosting is like a good pair of everyday sneakers. It’s versatile, capable of hosting a variety of websites — whether they’re built on WordPress, use another platform like Joomla or Drupal, or are a custom-built HTML site. Standard hosting offers a more general environment, suitable for different web development technologies and database types. 

    If WordPress hosting is a specialist, standard web hosting is a jack-of-all-trades. It’s a suitable option if you’re looking for more flexibility, cost-effectiveness, and control over your server configurations.

    Pros of WordPress hosting

    1. Easy WordPress setup or migration

    WordPress hosting often comes with WordPress pre-installed or available as a one-click installation, making setup a breeze. For those migrating an existing WordPress website, many recommended WordPress hosts offer easy-to-use migration tools that don’t require you to manually migrate your files and database.

    2. A WordPress-friendly interface

    WordPress hosting provides an interface that’s tailor-made for WordPress, simplifying site management. For example, it might automatically log you into your WordPress site, or allow you to update plugins and themes directly from your hosting dashboard.

    3. Specialized customer support

    WordPress hosting generally comes with customer support that’s well-versed in WordPress-specific issues. While standard web hosting plans often include support, customer service reps usually know a little bit about a wide variety of topics. WordPress hosting support teams, however, typically know all the details and specifics about working with WordPress.

    Customer Support team working in an office

    4. Security measures tailored to WordPress

    WordPress hosting provides security measures specifically designed to protect WordPress sites. For example, it might include tools like malware scanning or a firewall that focuses on WordPress requirements.

    5. Automatic backups 

    WordPress hosting often includes regular, automatic backups of your site data, with easy-to-use restore options in case of data loss.

    6. Optimized for WordPress speed and performance

    With server-level adjustments and optimizations specifically for WordPress, these hosts ensure top-tier performance for your site. Some also include premium WordPress plugins for speed optimization tasks like caching.

    7. Built-in staging environments

    These allow you to test changes and updates in a risk-free way before pushing them live on your site. Many, though not all, WordPress hosts include staging environments in their packages.

    8. Automatic software updates

    Keeping your WordPress core, themes, and plugins updated is crucial for security and performance. WordPress hosting often includes automatic updates, so you don’t have to give this process a second thought.

    9. Hands-off server management

    WordPress hosting usually takes care of all server management tasks, leaving you free to focus on your website content and design.

    Cons of WordPress hosting

    While there are many benefits to WordPress hosting, it’s not without its downsides.

    1. Higher costs compared to traditional hosting

    Because of its specialized nature, WordPress hosting can be more expensive than standard web hosting. However, in many cases, the included benefits are well worth the extra expense.

    2. Limited flexibility 

    WordPress hosting is specifically designed for WordPress, so it’s not the best choice if you’re planning to use a different CMS or build a custom site. In some cases, since server setup and other elements are optimized for WordPress, you may have less control. Some managed WordPress hosts even prevent sites from installing certain plugins for performance or security.

    Pros of standard web hosting

    1. Lower cost compared to specialized WordPress hosting

    Because it isn’t specialized, standard hosting is generally cheaper than WordPress hosting. But again, remember that you’re paying for the tools and benefits that are (or are not) included.

    two people comparing pricing on a piece of paper

    2. Flexibility to host different platforms or custom sites

    If you have multiple websites on different platforms, it’s probably easiest to use the same hosting provider for all of them. Standard web hosting will give you the flexibility and support to do so.

    3. More control over server configurations and settings

    Standard hosting usually gives you more leeway to tweak server configurations to your liking, especially if you opt for a VPS or dedicated hosting plan. While they won’t be automatically configured to the needs of a WordPress site, if you have experience with development or have specific requirements, this may be a better option.

    4. The ability to choose preferred caching and optimization mechanisms

    While WordPress hosting often includes built-in caching and speed optimization, standard hosting lets you choose and configure your solutions for a custom performance setup.

    Cons of standard web hosting

    However, standard web hosting has its own set of drawbacks:

    1. Manual WordPress installation

    Some, though not all, standard web hosts require you to install WordPress manually. WordPress hosting providers, however, typically have the software pre-installed or available as a one-click installation.

    2. Lack of specialized support

    Standard hosting support may not be as well-versed in WordPress-specific issues compared to WordPress hosting.

    3. Manual management of backups and security

    With standard hosting, you’re typically responsible for managing backups and implementing security measures, while some WordPress hosts take care of these tasks for you. However, a plugin like Jetpack Security can simplify this process considerably, offering top-tier, WordPress-specific security and backup measures.

    4. Performance variations depending on server architecture

    Standard hosting performance can vary greatly depending on your server configurations and the resources allocated to your site. And those resources and performance tools are typically not optimized to meet the needs of WordPress websites specifically.

    Key differences between standard and WordPress hosting

    Now, let’s circle back to our initial question: What’s the difference between WordPress and standard web hosting? To summarize:

    WordPress hosting is specialized hosting tailored to WordPress websites, providing an environment that’s optimized for performance, with WordPress-specific features and tools. It’s ideal if you’re running a WordPress website and want to maximize its performance and security without getting into the weeds of server setup and management.

    Standard web hosting, on the other hand, offers a general hosting environment suitable for different CMS platforms or custom-built sites. It provides more control and flexibility, and is typically cheaper than WordPress hosting. It’s a good choice if you’re on a tight budget, want to host non-WordPress sites, or prefer to have more control over your server configurations.

    1. Infrastructure and server environment

    Diving a bit deeper into the technical side, let’s examine how the server environments differ between the two hosting types.

    WordPress hosting

    • Has server architecture that’s optimized for WordPress: WordPress hosting servers are configured to offer the best performance for WordPress sites, taking into account-specific needs.
    • Includes pre-configured settings for better performance and compatibility: WordPress hosting comes with pre-configured PHP versions, database software, and caching settings that are optimized for WordPress, reducing the need for manual tuning.

    Standard hosting

    • Uses a general-purpose server environment: Standard hosting provides a more general server environment suitable for various applications and databases.
    • Flexible server configurations: With standard hosting, you generally have more freedom to modify server configurations, allowing for a more customized setup.

    2. Performance and optimization

    The way each hosting type handles performance and optimization also varies:

    WordPress hosting

    • Has built-in caching for improved performance: WordPress hosting often includes built-in caching solutions that improve site speed and responsiveness.
    • Includes server-side optimizations specifically tailored for WordPress: The server settings on WordPress hosting are adjusted to offer the best performance for WordPress sites.
    • Has enhanced speed for WordPress websites: Thanks to the optimizations and specialized server configurations, WordPress sites typically load faster and run more reliably on WordPress hosting.
    Development Team

    Standard hosting

    • Performance is dependent on server setup and configurations: The performance of your site on standard hosting depends heavily on how your server is set up and configured.
    • Users are responsible for caching and optimization: On standard hosting, you’re responsible for setting up your own caching and optimization strategies. This can offer greater control, but requires more technical know-how.

    3. Managed services and support

    When it comes to the management of your site and the support you can expect, there are also differences. As we mentioned earlier, this will vary based on the type of WordPress hosting plan you choose.

    WordPress hosting

    • Managed WordPress hosts offer a fully managed environment: Managed hosts typically take care of many aspects of running your site, including backups, caching and other performance optimizations, software updates, and more.
    • Get automatic updates for WordPress core, themes, and plugins: With WordPress hosting, you often get automatic updates for WordPress core, as well as your themes and plugins. This is a critical part of managing your site for both security and functionality purposes.
    • Gain specialized support from experts familiar with WordPress: When you need help, you can expect to get it from customer support teams that specialize in WordPress and are familiar with common WordPress issues.
    A support team working on laptops

    Standard hosting

    • It includes limited managed services: Standard hosting typically comes with fewer managed services. You’re often responsible for updates, backups, and security. However, using a plugin like Jetpack Security can make these tasks a lot easier.
    • They utilize general customer support for technical issues: Support from standard hosting providers typically covers a wider range of general hosting issues and may not be as specialized in WordPress problems.

    4. Security and backup management

    When it comes to keeping your site secure and your data safe, there are again differences to note:

    WordPress hosting

    • Gain enhanced security measures designed for WordPress: WordPress hosting typically includes security measures designed to protect against vulnerabilities that may be specific to WordPress.
    • Get automatic WordPress backups: WordPress hosting can include automatic backups of your WordPress site that you can restore from your host’s control panel if something goes wrong.

    Standard hosting

    • Users are responsible for implementing security measures: On standard hosting, you’re typically responsible for your site’s security, though some hosts may offer basic, generalized measures.
    • Users are responsible for managing backups: Unless your hosting package includes backups, you’ll also need to manage these yourself on standard hosting. However, a backup plugin like Jetpack VaultPress Backup can take care of this task for you.

    5. Ease of use and interface

    When it comes to accessing and managing your hosting plan, ease of use and the dashboard included are very important. Here’s how they differ between hosting types:

    WordPress hosting

    • It includes a user-friendly interface designed for managing WordPress: WordPress hosting often comes with interfaces and dashboards designed specifically for managing a WordPress site. For example, you may be able to update software or automatically log in to your site from your host’s dashboard.
    • Install WordPress quickly and easily: Most WordPress hosts pre-install WordPress, so you don’t even have to worry about that part of the process. At the very least, they include one-click WordPress setup and installation. 

    Standard hosting

    • Interfaces vary depending on the hosting provider: The quality and user-friendliness of the hosting dashboard can vary a lot with standard hosting plans.
    • You may need to manually install WordPress: Unless your standard hosting provider offers a one-click installer, setting up WordPress might require a bit more work.

    Which hosting type is best for your WordPress site?

    Ultimately, the decision is completely up to you, your needs, and your budget. However, here are some scenarios when each type may be the right fit.

    When to choose WordPress hosting

    Choose WordPress hosting if you’re sure you’ll be using WordPress, want a hands-off hosting experience, and can afford to pay a little extra for better performance, security, and support. 

    When to choose standard hosting

    Choose standard hosting if you need to host non-WordPress sites, want more control over your server configurations, or are on a budget.

    Essential plugins to install regardless of your hosting

    No matter which hosting option you choose, there are several essential plugins we recommend for every WordPress site:

    1. A WordPress security plugin like Jetpack Security: This tool offers comprehensive security for your WordPress site, including malware scanning, spam protection, and downtime monitoring.
    2. A real-time backup plugin like Jetpack VaultPress Backup: This plugin provides real-time backups and one-click restores for your WordPress site, ensuring your data is always safe. This is also included in the Jetpack Security plan.
    3. An anti-spam plugin like Akismet: This plugin helps protect your WordPress site from spam in your comment and contact forms.
    4. A WordPress speed optimization plugin like Jetpack Boost: This tool offers instant performance optimization features to make your WordPress site load faster.
    Jetpack Speed Optimization

    Frequently asked questions about WordPress hosting and web hosting

    In this section, we’ll answer some common questions about WordPress and standard hosting:

    What is WordPress hosting?

    WordPress hosting is a type of web hosting specifically optimized for WordPress websites. It usually includes features like one-click WordPress installations, automatic updates, and specialized support.

    What is managed WordPress hosting?

    Managed WordPress hosting is a subcategory of WordPress hosting where the hosting provider handles all the technical aspects of running your site, allowing you to focus solely on creating content.

    Can WordPress host my site?

    WordPress.com, a blogging platform powered by WordPress, can host your site. However, if you’re using the open-source WordPress.org software, you’ll need a separate web host.

    What is the main difference between standard and WordPress hosting?

    The main difference lies in the level of optimization for WordPress websites. WordPress hosting is specifically optimized for WordPress, offering better performance, security, and ease of use for WordPress sites, while standard hosting provides a more general environment suitable for various types of websites.

    Can I host a non-WordPress website on WordPress hosting?

    Generally, WordPress hosting is optimized for WordPress, and while it might technically be possible to host a non-WordPress site, it’s not recommended due to compatibility and performance issues.

    Is WordPress hosting more expensive than standard hosting?

    Typically, because of the specialized nature of the service, WordPress hosting is more expensive than standard hosting. However, the exact cost depends on the hosting provider and the specific package you choose.

    Final thoughts on choosing between WordPress hosting and standard hosting

    In conclusion, both WordPress and standard hosting have their place. If you’re a WordPress user and want the best performance and security for your site with little need for technical intervention, WordPress hosting is a great option.

    But if you need the flexibility to host other types of websites, want more control over your server environment, or are budget-conscious, standard hosting might be the better choice. Ultimately, the right hosting for you depends on your specific needs and priorities.

  • Shared Hosting vs Managed WordPress Hosting: Which is Best?

    The once obscure term — “hosting” — is a familiar one today, as platforms like WordPress have opened the possibilities for anyone, anywhere to create their own online presence. If you’re new to building a site, however, you likely have a lot of questions about the kind of hosting plan you need. 

    That’s why we’ve set out to dissect two types of hosting plans: shared hosting vs. managed WordPress hosting. What are the differences? What are the pros and cons? And, most importantly, how can you secure your WordPress site, no matter the type of hosting you choose?

    Choosing a hosting plan can feel like being caught between a rock and a hard place. A standard shared hosting plan is easy on the wallet, but does it give you the security you need? Managed WordPress hosting sounds like a dream with all of its features, but do the benefits justify the higher price?

    Let’s dig in.

    woman working at her kitchen table

    What is shared hosting?

    Shared hosting is like renting a room in a large apartment complex. There are multiple tenants, and each one has a private space (your website), but you all share common amenities like water, electricity, and parking (the server resources). 

    Now, this arrangement can be quite affordable, but it does come with its share of challenges, especially if your neighbors are noisy or, in our case, have high traffic.

    What is managed WordPress hosting?

    Managed WordPress hosting, on the other hand, is more like living in a condo. The building management (hosting provider) takes care of all maintenance and updates, and they’ve invested in top-notch security measures to keep your space safe. In essence, you get a specialized environment optimized specifically for WordPress.

    It is important to note, however, that managed WordPress hosting and shared hosting aren’t necessarily completely separate entities. Managed WordPress hosting plans can be on shared servers, or they can be on VPS or dedicated servers — it all depends on your specific provider. The primary differences lie in what’s handled by the host vs the customer.

    For the purposes of this article, when we refer to “shared hosting”, we’re referencing a standard shared hosting plan that is not managed.

    IT worker in a room of servers

    Shared hosting vs. managed WordPress hosting (7 key differences)

    Let’s roll up our sleeves and dive into the nitty-gritty differences between shared hosting and managed WordPress hosting. From performance to security, price, and support, we’ve got it all covered.

    1. Performance

    Shared hosting

    With a standard shared hosting plan, your website is on the same type of server as everyone else, with the same features, no matter what software they run on their site. While there may be performance features included or available, they typically aren’t catered specifically to WordPress. In general, you’re left on your own to take care of speed optimization. 

    Managed WordPress hosting

    Managed WordPress hosting, however, typically shines when it comes to performance. Servers are optimized, caching mechanisms are advanced, and content delivery networks (CDNs) are streamlined. The hosting provider puts their foot on the gas, focusing on delivering high-speed and reliable performance specifically for WordPress websites. 

    2. Security

    Shared hosting

    When it comes to shared hosting, there are typically some general security features that work for all types of websites. They aren’t specialized to WordPress and you typically need to handle the majority of your site security by yourself.

    But the good news is, even if you’re on a shared hosting plan, you can give your site security a major boost with WordPress security plugins like Jetpack Security.

    Managed WordPress hosting

    Managed WordPress hosting is better when it comes to security. It can come with enhanced measures like regular malware scans, automated backups, WordPress-specific firewalls, and proactive monitoring. The hosting provider steps up to the plate, keeping your site secure and up to date with tools that are designed for WordPress.

    What’s more, some of the best hosting providers partner with trusted security services and plugins. For example, Pressable, which solely has managed WordPress plans, includes Jetpack Security at no additional cost.

    3. Updates and maintenance

    Shared hosting

    In the shared hosting realm, you’re in charge of managing WordPress updates, plugin installations, and overall site maintenance. While this may give you more control, it’s just one more responsibility on top of running your business or blog. And since keeping things updated is absolutely critical for functionality and security, it’s important that you’re always on top of things.

    Managed WordPress hosting

    Managed WordPress hosting, on the other hand, handles core WordPress updates, plugin updates, and security patches for you, allowing you to focus more on creating content and running your website. 

    4. Support

    Shared hosting

    Shared hosting providers usually offer basic technical support, but it can sometimes feel like dialing up a call center. The quality and response time can vary greatly, and there’s a chance you might end up on hold when you really need help. 

    customer service rep in a call center

    And, while support typically can solve basic problems with their services, they have to know a little bit of information about each piece of website software rather than being experts specifically on WordPress.

    Managed WordPress hosting

    Managed WordPress hosting, however, usually provides strong support from knowledgeable staff who can assist with WordPress-related issues, optimizations, and troubleshooting. You know that whoever you’re speaking to is an expert on your specific type of website.

    5. Customization and control

    Shared hosting

    With shared hosting, customization options can be limited. You don’t have full control over server settings and configurations, and these options probably won’t be tailored to WordPress. So, your server may not be set up in a way that’s ideal for your site, but you won’t be able to change it.

    You will, however, have more control over the plugins you use on your site, especially when it comes to things like performance and security.

    Managed WordPress hosting

    Managed WordPress hosting can sometimes be more restrictive when it comes to customization, though this does depend on the type of server you’re using. But the server environment will be optimized for WordPress sites, so you may not even need to make many tweaks, if any.

    Some managed hosting plans also restrict the plugins that you install on your website. So, there may be a tool you’d really like to use, but won’t be allowed to add to your site.

    6. Price

    Shared hosting

    Shared hosting is usually the cheaper option because it doesn’t include as many features and tools. It’s like choosing a no-frills, budget airline.

    Managed WordPress hosting

    Managed WordPress hosting, on the other hand, is akin to flying business class. Yes, it comes at a higher price point, but for good reason. The extra cost covers added features, performance optimizations, and support. It’s a premium service for a premium price.

    7. Target audience

    Shared hosting

    Shared hosting is the jack of all trades. It’s suitable for small to medium-sized websites, blogs, and personal projects with moderate traffic and resource requirements. And it typically has a variety of sites using different software, not just WordPress sites.

    Managed WordPress hosting

    Managed WordPress hosting is ideal for businesses, professional websites, ecommerce stores, or high-traffic sites that require optimal performance, security, and expert support. And for enterprises, a service like WordPress VIP is the way to go.

    WPVIP homepage

    Pros of shared hosting

    1. Affordability

    Shared hosting plans are generally more affordable compared to managed WordPress hosting. This makes them an attractive option for those just starting out, on a budget, or testing the waters of website ownership. It’s about establishing your online presence without breaking the bank.

    2. A range of options

    Just like a supermarket aisle full of breakfast cereals, there’s no shortage of shared hosting providers. Each offers various plans with their own set of features. That means you can browse, compare, and pick the one that fits your needs. From storage space to bandwidth and email accounts, the power is in your hands to decide what matters most for your website.

    3. Suitable for low to moderate traffic

    Shared hosting is not the most powerful of hosting options. However, for websites with low to moderate traffic, it gets the job done. You may not get five-star service, but it’s adequate for your needs, providing a platform for growth as you build your audience.

    4. Flexibility

    While the tools and setup of shared servers may not be tailored specifically to WordPress, you typically have a bit more control. There are no limitations on the plugins that you can install, for example, and you can handle performance and security however you’d like. 

    Cons of shared hosting

    1. Performance limitations

    While you have more control over the performance tools you use with shared hosting, you’ll be responsible for figuring out the right setup for your site. Server resources aren’t allocated specifically based on WordPress requirements and WordPress-specific performance tools typically aren’t included.

    laptop computer with lines of code

    2. Security vulnerabilities

    Again, you may have more control over your security setup, but the server environment also isn’t optimized for the security needs of WordPress. You’re on your own. This is why a top-tier WordPress security plugin is crucial to help you stand strong amidst potential threats.

    3. Lack of specialized support

    Sometimes, you simply need a specialist. Shared hosting providers typically offer basic technical support. But if you’re facing a WordPress-specific issue, they may not have the knowledge to get it resolved quickly.

    Pros of managed WordPress hosting

    1. Enhanced performance

    Managed WordPress hosting is the Formula 1 car of hosting environments, designed specifically for WordPress speed and performance. With features like advanced caching mechanisms and content delivery networks (CDNs), your site can run at top speed, helping your users get a smooth ride every time they visit your website.

    2. Better security

    As we’ve emphasized before, security is critical. Managed WordPress hosting providers often partner with trusted security solutions or plugins like Jetpack Security, adding an extra layer of protection to your site. Features like regular malware scanning, firewalls, and proactive monitoring can go a long way towards protecting your hard work.

    3. Automatic updates and backups

    In the managed WordPress hosting world, updates and backups are often taken care of for you. They’ll ensure your site remains protected and up-to-date. Pair this with a reliable WordPress backup solution like Jetpack VaultPress Backup, and you’re in good hands.

    4. Expert support

    Managed WordPress hosting is like having a team of WordPress experts on your side. With this kind of hosting, you’re getting a wealth of WordPress-specific knowledge and expertise. 

    woman working on a laptop with servers

    Cons of managed WordPress hosting

    1. Higher cost

    As with many things in life, quality comes at a price. Managed WordPress hosting usually carries a higher price tag than shared hosting due to the enhanced features, performance optimizations, and support it provides. 

    2. Limited customization

    Managed WordPress hosting providers may apply certain restrictions on plugins or customization options to maintain server stability and security. This can feel a bit restrictive, especially if you’re used to having more control. But remember, it’s all in the name of keeping your site secure and performing optimally.

    3. Not suitable for all websites

    Managed WordPress hosting comes with a price tag that not everyone can afford. If you’re running a small personal blog with minimal traffic, the cost might outweigh the benefits. But if your website is a significant part of your business or organization, then the extra cost may be justifiable as an investment in your online success.

    4. Dependency on the hosting provider

    No matter the kind of hosting you choose, your site’s availability is dependent on the host. That’s why you should look for providers that guarantee at least 99% uptime. With managed hosting providers, however, you may also be relying on them to keep WordPress and your plugins updated. If they drop the ball for any reason, you may find yourself in an unexpected, tough spot down the road. 

    How to choose between shared and managed WordPress hosting

    list of recommended hosts from Jetpack

    Selecting the right type of hosting for your WordPress site is a critical decision, and there’s no one-size-fits-all solution. Here’s a straightforward, three-step process to help you make an informed choice:

    1. Assess your needs

    Start by assessing your website’s needs. What tools do you want to use on your site? What level of support do you need? Do you have team members who can take care of maintenance tasks, or would they all fall on your plate?

    2. Evaluate your technical skills

    Consider your technical knowledge and comfort level when it comes to managing a website. If you’re technically inclined and have the time to handle site management tasks, shared hosting could be a suitable choice. On the other hand, if you’d prefer to focus on your business and leave the technical stuff to the experts, managed WordPress hosting might be worth the extra cost.

    3. Consider your budget

    Look at your budget. Shared hosting is more affordable, but remember that you get what you pay for. Managed WordPress hosting, while more expensive, offers a lot more value in terms of performance, security, and support.

    It’s not about what’s good or bad, cheap or expensive. It’s about what’s appropriate for your unique situation.

    In summary, choosing between shared and managed WordPress hosting is a decision that requires careful consideration. Weigh your site’s needs, your technical skill level, and your budget to make the best choice. And whatever hosting option you choose, ensure your site’s security is not an afterthought.

    someone working on code on a laptop

    Remember, no fortress is too robust, no lock too strong to keep out every potential threat, and that’s why a security plugin like Jetpack Security is a must-have. It offers robust protection features that work tirelessly to keep your site safe, secure, and running smoothly.

    Jetpack Security: the best solution for WordPress protection

    Regardless of the hosting option you choose, securing your WordPress site should be a top priority. And that’s where Jetpack Security steps in. This powerful plugin offers a robust suite of security features designed to protect your WordPress site from all angles, including:

    1. Brute force attack protection

    Safeguard your site from brute force attacks, a common method used by hackers to gain access to your site. They employ robots to try thousands of username and password combinations per second until they stumble upon the right one. But Jetpack stops these attacks in their tracks, protecting your site and preventing speed bottlenecks.  

    2. Downtime monitoring

    Jetpack Security keeps a watchful eye on your site, ensuring it’s up and running. If it detects any downtime, it’ll notify you right away. It’s like having a security guard who never sleeps, always vigilant and watching over your online property.

    3. Spam protection

    Spam can make your site look unprofessional and drive visitors away. And spam comments can even direct your followers or customers to unsavory websites, where bad actors can steal their information.

    Jetpack Security’s WordPress anti-spam protection feature automatically filters out spam comments from comment and contact forms, so you don’t have to worry about them.

    4. Malware scanning and automatic threat resolution

    With Jetpack Security, you get automated, daily malware scanning to catch threats before they cause damage. It’s an early-warning system that’s constantly on guard. And if it finds a threat, it can often resolve it with just one click.

    Jetpack Scan homepage

    5. Real-time site backups

    Jetpack Security also offers real-time WordPress backups. If anything ever goes wrong, you can quickly restore your site to a previous state. Those backups are stored separately from your server so that they’re protected even if your host is compromised. And if your website is completely down, you can still restore a backup.

    As you can see, Jetpack Security is a powerful tool that can help protect your WordPress site, whether you’re on shared hosting or managed WordPress hosting. It’s not just a plugin; it’s peace of mind.

    Frequently asked questions

    Let’s now address some frequently asked questions to shed more light on this topic:

    What is the main difference between shared and managed WordPress hosting?

    The main difference lies in the level of tools and support offered. Shared hosting is a more affordable solution that provides basic hosting services. On the other hand, managed WordPress hosting provides a suite of advanced features, including automatic updates, enhanced security, and specialized WordPress support.

    Shared hosting vs. managed WordPress hosting — which is best for my website?

    It depends on your needs and your technical expertise. Shared hosting is ideal for small websites run by someone who’s at least moderately experienced with WordPress to manage it. Managed WordPress hosting is better suited for those who don’t have the expertise or desire to take care of website management tasks.

    Is shared hosting suitable for high-traffic WordPress websites?

    Generally, shared hosting may struggle to accommodate high-traffic websites. If your site attracts a lot of traffic, you may want to consider upgrading to a VPS or dedicated hosting plan. 

    Are there any SEO advantages to using managed WordPress hosting?

    Speed and security, both strong suits of managed WordPress hosting, are essential SEO factors. A faster, secure website provides a better user experience, which can help improve your website’s ranking in search engine results. 

    Can I upgrade from shared hosting to managed WordPress hosting?

    Absolutely! Many managed hosting services will help migrate a WordPress site for you. Otherwise, check out our guide on how to migrate a WordPress site

    Is managed WordPress hosting more secure than shared hosting?

    In general, yes. Managed WordPress hosting providers often offer enhanced security features to protect your site from potential threats. However, regardless of the hosting type, using a solid security plugin like Jetpack Security can give your site an extra layer of protection.

    page full of code on a laptop

    Unpacking the value of Jetpack Security

    We all know prevention is better than the cure, but when it comes to cybersecurity, it’s even more profound. One security lapse, one successful hack, can ruin the trust you’ve painstakingly built with your audience. 

    So, let’s break down how Jetpack Security does more than just prevent security breaches. 

    1. It saves you time with automated scanning and resolutions

    Consider the time you could lose trying to find a hidden piece of malicious code in your site’s back-end. Jetpack Security does this for you with its automated malware scanning for WordPress sites. It’s continuously hunting down potential threats, giving you more time to focus on growing your business. 

    And if it finds something, it doesn’t just alert you — it gives you solutions to solve the problem (often with just a single click). We’re talking about swift damage control here, which is vital when dealing with cybersecurity threats.

    Jetpack Security homepage

    2. You’ll get peace of mind from advanced security features

    We’ve already walked through the advanced features that Jetpack Security brings to the table: brute force protection, spam filtering, secure authentication, real-time backups, and more. But let’s talk about the psychological aspect here. 

    Knowing your site is secure allows you to rest easy. It’s one less thing to worry about, one less potential fire to put out. And that peace of mind is worth its weight in gold.

    3. Maintain business continuity with downtime monitoring and site backups

    What if your site goes down in the middle of a peak traffic hour? Or what if you make a major site update and things go sideways? 

    Jetpack Security’s downtime monitoring alerts you the moment your site becomes unavailable, enabling you to spring into action and resolve the issue. Meanwhile, site backups ensure you can easily revert your site to a previous state if needed.

    woman working on a laptop in a server room

    The final word: Shared vs. managed WordPress hosting

    Now that we’ve walked you through the intricacies of shared and managed WordPress hosting, you’re well-equipped to make a choice that aligns with your needs.

    Remember, the decision isn’t about good vs. bad or cheap vs. expensive. It’s about what’s appropriate for you. It’s about making an informed choice that supports your business growth while keeping your peace of mind intact.

    And no matter which path you choose, a reliable security plugin like Jetpack Security can be the strong guardian that ensures you stay on track, maintaining a secure and smooth-running website. 

    At the end of the day, your website is more than just a collection of pages and posts. It’s a representation of your business and your brand. And it deserves the best security you can provide.

  • How to Plan & Execute a Social Media Strategy for Your Business

    Picture this: you’re a small business owner, and you’ve just opened a bakery. On the counter, you’ve got a tray of the most scrumptious, mouth-watering, perfectly-glazed donuts. You want to share this marvelous creation with the masses, but how?

    Enter social media, the digital megaphone that can turn your delectable donut into the talk of the town. But your social media efforts might fall flat without a well-crafted plan. 

    A social media strategy will help you connect with your audience, amplify your brand, and ultimately, boost your bottom line. The question is, how do you create a social media strategy that will help your business stand out from the competition?

    In this post, we’ll walk you through everything you need to know to build a social media plan that will have your brand soaring to new heights.

    What is a social media strategy?

    A social media strategy is a comprehensive plan for how your business will leverage social media channels to achieve its objectives. Think of it as the master recipe for your digital “donut shop.” It outlines the ingredients (audience, platforms, content, etc.), the cooking method (execution), and the desired outcome (results).

    What are the benefits of creating a social media strategy?

    Creating a social media strategy offers a number of benefits for businesses, including:

    1. Streamlined efforts. A well-crafted strategy will ensure that your social media efforts are targeted, organized, and efficient, saving you time and resources. 
    2. Improved consistency. A strategy helps you maintain a consistent brand presence across all platforms, increasing brand recognition and trust. 
    3. Clearer goals. Having specific objectives for your social media efforts ensures that your actions are aligned with your overall business goals, allowing you to better measure success and make data-driven decisions.
    4. Increased engagement. By understanding your target audience and creating content that resonates with them, a social media strategy will help you build stronger relationships with your customers, turning them into loyal fans and advocates.
    5. Better ROI. A well-executed social media strategy will ultimately improve your return on investment (ROI), making your marketing efforts more profitable.

    How to create a social media strategy and put it into motion

    Creating, planning, and executing a social media strategy for your business is like embarking on a voyage through the vast digital ocean. You need a sturdy ship, a skilled crew, and a charted course to reach your destination. Let’s dive into the key components of a successful social media strategy.

    1. Define your social media objectives

    First, it’s essential to know what you’re aiming for. Here are some areas you may choose to focus on:

    • Brand awareness. If your goal is to make your brand famous, you’ll want to focus on creating content that showcases your unique brand identity and reaches a wider audience.
    • Leads or sales. Do you want to increase leads or sales? In that case, your social media strategy should focus on enticing content that drives followers to take action.
    • Customer engagement. Engaging with your customers requires regular, meaningful interactions that build long-lasting relationships. If your goal is to increase customer engagement, create content that encourages interaction, such as polls, quizzes, or open-ended questions.
    • Customer support. Social media is not only about promotion; it’s also a powerful customer support tool. If your goal is to provide top-notch customer support, consider creating a dedicated social media channel for support and sharing helpful tips, tricks, and tutorials.
    illustrations of buyer personas

    2. Identify your target audience

    To create a successful social media strategy, you need to know who you’re talking to. Identifying your target audience involves understanding:

    • Demographics. Dive deep into the age, gender, location, and income level of your ideal customers. This will help you craft content that resonates with them and ultimately increases engagement.
    • Psychographics. Understanding your audience’s interests, values, and lifestyle is crucial. The more you know about what makes them tick, the more effective your social media strategy will be.
    • Buyer personas. Create buyer personas — fictional characters that represent your ideal customers. This exercise helps you get inside their heads, understand their needs, and tailor your content accordingly.

    3. Select the right social media platforms

    It’s not about being everywhere; it’s about being where your audience is. To find success, be sure to: 

    • Align platforms with audience preferences. Research which platforms your target audience uses most and focus your efforts there. For instance, if you’re targeting a younger audience, you might prioritize Instagram and TikTok over Facebook and LinkedIn.
    • Assess platform-specific functionality. Different platforms offer unique features and functionalities. Evaluate which ones align with your objectives and can help you reach your goals more effectively.

    Learn more: how to select the right social media platforms for your business

    4. Establish a social media branding strategy

    Align brand positioning and audience preferences

    Your brand needs to align with your target audience’s preferences. Research your audience’s demographics, interests, and needs to ensure your brand’s positioning speaks to them. This means tailoring your messaging, visuals, and overall style to create a bond that will have them coming back for more.

    Establish a clearly identifiable brand voice and tone

    Define your brand’s personality — whether it’s witty, professional, or inspiring â€” and let that voice permeate all your social media content. This consistent tone will make your brand instantly recognizable.

    Be consistent with your messaging and content themes

    Consistency, though predictable, actually helps make your brand memorable. Stick to your core messaging and content themes to build a strong brand identity. Remember, social media is like a giant jigsaw puzzle, and each piece of content should fit together seamlessly to create a coherent and captivating picture.

    5. Build a social media content strategy

    Define your core messaging and content themes

    You wouldn’t bake a cake without a recipe, so why create content without a clear plan? Define your core messaging and content themes to ensure that every piece of content serves a purpose, whether it’s educating, entertaining, or inspiring your followers. This way, you’ll create content that resonates with your audience and helps build lasting connections.

    Conduct a competitor analysis to see what’s working for them

    Keeping tabs on the competition is essential for building a successful social media strategy. Analyze your competitors’ content to uncover what’s working, what’s not, and where you can fill in the gaps. 

    looking at a calendar on a tablet

    6. Develop a social media content calendar

    A content calendar brings structure and consistency to your social media efforts. 

    Define content types

    Like a master baker, you’ll want a variety of flavors in your content mix. Here are some of the types of content you should consider utilizing:

    • Blog posts. Share your expertise and tell stories that resonate with your audience. If your site’s built on WordPress, you’re already set up for publishing great blog content.
    • Images. Captivate followers with eye-catching visuals, whether it’s product shots or behind-the-scenes looks.
    • Videos. Engage viewers with entertaining or educational content.
    • Polls and surveys. Involve your audience and gather valuable insights.
    • User-generated content (UGC). Feature content created by your customers or fans.
    • Testimonials and reviews. Showcase social proof to build trust and credibility.

    Frequency and scheduling

    Consistency is key when it comes to social media. But it’s not about churning out content — it’s about finding the sweet spot between quality and quantity. Consider the following factors when determining your posting schedule:

    • Platform. Each platform has its own optimal posting frequency. Research and follow best practices for each.
    • Audience. Cater to your target audience’s preferences, adjusting your schedule to align with their online habits.
    • Resources. Be realistic about your capacity to produce high-quality content on a consistent basis.

    Seasonal and event-based planning

    Stay ahead of the game by planning content around holidays, seasons, and special events. It’s like baking seasonal treats: everyone loves pumpkin spice in the fall, but they’ll probably pass on it in the summer.

    Repurpose content across platforms

    Don’t let your content go stale. Give it a new lease on life by repurposing it for different platforms. Turn a blog post into an infographic, or a video into bite-sized clips. 

    Learn more: How to create a social media content calendar.

    7. Leverage automation to scale your social media strategy

    Automation is the secret sauce that helps you scale your social media efforts without losing your sanity. By leveraging automation, you can save time and improve efficiency. This is where a WordPress social media automation tool like Jetpack Social can really help.

    Jetpack Social homepage

    Auto-share and schedule your posts with Jetpack Social.

    Jetpack Social is the Alfred to your Batman, the R2-D2 to your Luke Skywalker. It’s an all-in-one social media sharing plugin for WordPress sites that helps you automate your social media tasks. With Jetpack Social, you can:

    • Automatically share new blog posts on multiple platforms.
    • Schedule social media posts in advance.
    • Customize your post previews.
    • Recycle content to get more fruit from your labor.

    8. Build collaborations and partnerships

    Influencer marketing

    By partnering with influencers in your niche, you can reach new audiences, boost your credibility, and increase your brand visibility.

    To find the right influencers:

    • Research your target audience and identify relevant influencers
    • Analyze their engagement rate, audience demographics, and content quality
    • Reach out with a personalized collaboration proposal

    Brand partnerships

    When done right, brand partnerships are a harmonious, mutually beneficial relationship. Partner with brands that share your values and target audience, and together, you can create co-branded content, run giveaways, or host events.

    Cross-promotions

    With cross-promotions, both of you get to enjoy something new, but it doesn’t cost a dime. Reach out to businesses in your niche or complementary industries and propose a cross-promotion where you share each other’s content, offer discounts, or exchange shout outs.

    Learn more about influencer marketing.

    Facebook post from WooCommerce
    Caption: WooCommerce shares recent blog posts on their Facebook account, a perfect example of using social media in combination with website content

    9. Integrate social media with other marketing channels

    Your social media strategy shouldn’t be created in isolation. Integrating it with your other marketing channels creates powerful marketing synergy to cover more ground and reach more potential customers. Consider tools like:

    • Email marketing. Include social media icons in your email newsletters and promote your social accounts in your email signature. Encourage subscribers to share your content on social media, and use social media to build your email list by promoting lead magnets, exclusive offers, and other newsletter signup calls to action.
    • Content marketing. Use social media to amplify your content’s reach and visibility. Share your blog posts, infographics, videos, and other content assets across your social channels. Don’t forget to repurpose and reshare evergreen content to keep it top-of-mind.
    • Search engine optimization (SEO). By optimizing your social media profiles and content for search engines, you’ll increase your visibility and attract more organic traffic. Incorporate relevant keywords in your social media bios, post captions, and hashtags to boost your search engine rankings.

    10. Leverage paid social media advertising

    Social media platforms offer a variety of advertising options that can help you reach a wider audience, target specific demographics, and boost your brand’s visibility. 

    Understand advertising options and bidding strategies

    Each platform has its unique set of rules, and understanding these rules is key to your success. Facebook, Instagram, LinkedIn, and Pinterest all offer various ad formats and bidding strategies designed to meet your business objectives.

    advertising options on Facebook

    From carousel ads to sponsored posts and video ads, choose the format that best showcases your products or services. When it comes to bidding, you can opt for cost-per-click (CPC), cost-per-impression (CPM), or cost-per-action (CPA), depending on your goals. 

    Establish a clear budget and target ROAS

    Establish a clear budget for your social media advertising campaigns. Determine your monthly or quarterly budget, and allocate it across your chosen platforms based on your goals and target audience.

    When setting your budget, consider your ideal return on ad spend (ROAS). This metric helps you evaluate the effectiveness of your advertising campaigns and ensures you’re getting the most bang for your buck. Remember, it’s not just about spending money, it’s about investing in your business’s growth.

    Design creatives and constantly A/B test

    The world of social media is a visual smorgasbord, and standing out from the crowd requires an eye-catching creative that causes your audience to pause their scroll. Collaborate with your design team or freelance designers to create visually compelling ads that showcase your brand’s personality and value proposition.

    To ensure your ads hit the mark, embrace the power of A/B testing. Experiment with different headlines, images, ad copy, and calls to action (CTAs) to determine which combinations drive the best results. 

    11. Measure, analyze, and refine your strategy

    The world of social media can be unpredictable. But by taking the following steps, you can stay on the right path and take advantage of valuable opportunities.

    Clearly identify platform-specific key performance indicators (KPIs)

    Just as the captain must know the characteristics of each ship in their fleet, you must understand the intricacies of each social media platform. Each one has its own unique features, and identifying platform-specific KPIs will help you chart your course effectively.

    For example, Facebook might focus on reach, while LinkedIn might prioritize comments and engagement. Learn the strengths and weaknesses of each platform and make decisions accordingly.

    Align these KPIs with your business objectives

    It’s essential to align your KPIs with your broader business objectives. After all, what’s the point of sailing if you’re not heading in the right direction?

    Whether you’re seeking to increase brand awareness, drive website traffic, or generate leads, your social media KPIs should support your overarching goals. By aligning your KPIs with your objectives, you’ll have a clearer understanding of your journey’s progress and can adjust your course if needed.

    reviewing analytics and data on a laptop

    Automate reporting and dashboards

    Captains rely on their navigational tools to stay on course. Today, you can harness the power of automation to create custom reporting and dashboards that monitor your social media strategy’s performance. With this digital compass in hand, you can ensure you’re sailing towards your goals with confidence.

    Automated reporting saves you time, reduces human error, and provides you with real-time data, empowering you to make informed decisions and quickly respond to changes in the digital seascape.

    Leverage data-driven decision-making to optimize your strategy

    A skilled captain uses their knowledge and experience to adapt to ever-changing ocean conditions. Similarly, using data-driven decision-making allows you to optimize your social media strategy based on the insights gleaned from your analytics.

    Whether it’s adjusting the type of content you share, the time of day you post, or even the platforms you focus on, data-driven decision-making can help you refine your strategy and find success.

    Frequently asked questions about planning a social media strategy

    Why is it important to create a social media strategy?

    Imagine you’re driving on a road trip without a map or GPS. You know your final destination, but you have no idea how to get there. Your journey would be long, winding, and probably filled with dead ends. That’s what marketing on social media without a well-defined strategy is like.

    A social media strategy is crucial for businesses of all sizes because it provides a roadmap to success. It outlines the goals you want to achieve, identifies the platforms and tactics that will help you reach those goals, and provides a plan to measure your success along the way.

    Without a strategy, your social media efforts can be scattered, inconsistent, and ultimately ineffective. But with a solid strategy in place, you can make informed decisions, allocate resources efficiently, and maximize your return on investment.

    What is a social media content strategy?

    A social media content strategy is a carefully-crafted plan that outlines the types of content you’ll create and share on social media, as well as when and how you’ll share it.

    Your content strategy should be informed by your overall social media strategy, which in turn should be driven by your broader marketing strategy and business goals. For example, if your primary goal is to increase brand awareness, your content strategy might focus on creating and sharing visually engaging and memorable content that reflects your brand’s personality and values.

    A well-thought-out content strategy should also take into consideration your target audience, your brand’s unique selling points, and the platforms you’ll be using. It’s important to strike a balance between promoting your products and services, providing value to your audience, and fostering a sense of community and connection.

    What is a social media branding strategy?

    A social media branding strategy is the way your brand presents itself and communicates with your audience — it should be consistent across all platforms.

    Your branding strategy encompasses everything from the tone of voice you use in your posts to the visual elements like colors, fonts, and graphics. It’s what sets you apart from the competition and helps you create a recognizable and memorable presence online.

    Instagram feed from WordPress.com
    Caption: All the images in WordPress.com’s Instagram feed have the same cohesive feel and feature their logo 

    A strong social media branding strategy starts with a clear understanding of your brand’s values, personality, and target audience. It’s about finding the right balance between showcasing your products or services and engaging with your audience in a way that feels authentic and genuine.

    Remember, people don’t connect with companies — they connect with other people. So, your branding strategy should be designed to humanize your brand and make it relatable, approachable, and memorable.

    What is a social media engagement strategy?

    A social media engagement strategy is like a well-crafted dish at your favorite restaurant. It’s a delightful concoction of ingredients, prepared with skill and care, that aims to delight your customers and keep them coming back for more. In the world of social media, it’s the plan you put in place to interact with your audience, grow your reach, and ultimately boost your business’s bottom line.

    To whip up a successful social media engagement strategy, you’ll need to carefully blend a few key ingredients like:

    1. Clear objectives. Like a chef, you need to know what you’re cooking before you start. Do you want to increase brand awareness? Drive website traffic? Engage with existing customers? Identify your goals to give your strategy a clear direction.
    2. Target audience. It’s important to know who you’re cooking for. Define your target audience by considering demographics, interests, and behaviors.
    3. Content mix. Now that you know your goals and audience, it’s time to craft a menu that tantalizes their taste buds. Determine the types of content you’ll share (e.g., blog posts, videos, images), and ensure they align with your audience’s interests.
    4. Channels. Choose the right platforms to serve your delectable creations. Consider where your target audience spends their time and focus your efforts there.
    5. Metrics. Measure the success of your social media engagement strategy like a master sommelier evaluating a fine wine. Track your progress by analyzing key performance indicators (KPIs) such as likes, shares, comments, and click-through rates.

    Jetpack Social: turbocharge your social media strategy and efficiency

    By now, you’ve learned the ins and outs of creating, planning, and executing a social media strategy for your business. But now you need to pull it all together to find success.

    And to do that, you’ll need the right tools. And the best place to start is with Jetpack Social. It’s the special ingredient that helps you get more done in less time and so you can leave everyone wondering how you possibly do it all. 

    settings for Jetpack Social

    So, what can Jetpack Social do for you?

    1. Automate social media sharing. With Jetpack Social, your content is automatically shared across all your connected social media platforms the moment you hit “Publish.” No more copy/pasting, no more manual posting — just pure efficiency.
    2. Centralize social media management. With Jetpack Social’s user-friendly dashboard, you can manage all your social media accounts in one place, making it easier than ever to keep your strategy on course.
    3. Schedule social media posts. Timing is everything, and Jetpack Social knows it. That’s why it offers a scheduling feature that allows you to plan and schedule your social media posts in advance, ensuring your content reaches your audience at the right time (even if you’re asleep). 

    Jetpack Social takes the hard work out of sharing your content across multiple platforms, allowing you to focus on what really matters — creating and nurturing relationships with your audience.

    Learn more about Jetpack Social or download Jetpack Social for free, right now, to start your journey to success.

  • Automatically share content to Instagram & Mastodon with Jetpack Social

    Dedicating time to publish content on all your social media platforms can be tedious and time-consuming. That’s why Jetpack has been working hard to create robust tools to help you automatically share more content across more platforms, with less effort. Now you can connect your Instagram Business & Mastodon accounts to Jetpack Social, and your content will be shared the moment you hit publish.

    Jetpack Social now allows you to auto-share your WordPress content to Instagram, Mastodon, Facebook,
    LinkedIn, and Tumblr!

    A screenshot of how Jetpack Social will send content to Instagram and Mastodon.

    Instantly share to Instagram

    Instagram has a greater reach than any other social media platform and it is now available within Jetpack Social. Engage your target audience by sharing your post featured image to your Instagram Business account, directly from the WordPress editor. Learn how to connect Jetpack to Instagram.

    We’re also working on adding automatic video sharing capability, which will allow you to share the videos you’ve uploaded to your WordPress site, directly to Instagram Video Reels. That premium feature is coming soon to Jetpack Social Advanced.

    Multiply your reach with Mastodon

    Now you can also extend your influence to the newly popular social platform, Mastodon. Similar to Twitter, Mastodon allows you to share media and text content. Learn how to connect Jetpack to Mastodon.

    Mastodon is part of a larger ecosystem known as the “Fediverse.” This interconnected network allows users on Mastodon to interact with users on other compatible platforms, such as PixelFed (for image sharing). This allows you to connect with a broader audience.

    A screenshot of Jetpack Social displaying social previews on each social media network it supports

    Flexibility with every post

    • Select where you share with every post: Easily toggle which social media networks you want your content to automatically go to, with every WordPress post. Got some photos that you want to share on Instagram, but not LinkedIn? No problem.
    • Preview before you publish: We’ve improved the social preview tool, which allows you to see how your post will appear on all the social platforms you’re connected to, without ever leaving the WordPress editor.
    • Control your message: If you have long-form content, you can easily overwrite the default message and create your own custom messages to be shared amongst your social networks, alongside your media. This is also great for social media platforms that restrict character counts.

    Drive more engagement with Jetpack Social Advanced

    • Save time creating images with our social image generator: Social image generator automatically creates a composite image from your blog title and featured image, or create your own custom image in a few clicks. Learn more about our Social Image Generator.
    • Automate sharing with style: Ditch the default featured image, and make your auto-shared posts truly one-of-a-kind by selecting your own images or videos and crafting engaging custom messages.
    • Unlimited shares: With Jetpack Social Advanced, you can auto share unlimited content to your favorite social networks and engage your followers without limits.
  • How to Add a Search Bar to WordPress (5 ways)

    If you run a large or complex website, you likely have lots of pages for visitors to sort through. At times, it may be frustrating and time-consuming for them to find what they’re looking for.

    A search bar is a great way to combat this problem, and adding one to WordPress is simple. If you’re a beginner, you can use the Search Block feature or install a plugin. If you’re looking for something a little more advanced, you can add a search icon to your navigation menu, or edit your theme files to include whatever customizations you’d like.

    In this post, we’ll take a closer look at the role a search bar plays on your website. Then, we’ll show you five methods to add one in WordPress. 

    Why it’s important to include a search bar on your WordPress site

    If your website only has a few pages, it’s probably easy for visitors to find the content or information they’re looking for. On the other hand, for growing business sites, complex ecommerce stores, or popular blogs, it can take a long time for visitors to navigate your pages using the menu alone. 

    Nalgene Search Bar

    The three-click rule is a principle used by most web designers. This rule suggests that a user should be able to find any desired information on your site using three (or fewer) clicks of the mouse. Otherwise, they can become frustrated and abandon your site.

    This means that a search bar is a great way to improve the User Experience (UX).

    With this feature, you can serve your audience the content they desire much faster, reducing bounce rates and increasing the amount of time they spend on your website. 

    Better yet, you can monitor your site’s search data to keep track of the terms and phrases that visitors use most often. This is a great way to discover gaps between what your guests are looking for and what you’re offering to them. With this knowledge, you can confidently plan new initiatives to serve your visitors and grow your efforts.

    Where to place your search bar

    It’s important to make sure your search bar is easily accessible. Therefore, you’ll want it to occupy a prime position. But you also don’t want this feature to distract from your main content, like blog posts and product pages.

    With that in mind, it’s usually a good idea to place a search bar in your website’s header. This way, it will be one of the first elements your visitors see.

    Rolling Stone Search Bar

    Additionally, this enables you to place your search bar beside your navigation menu. This is effective because it allows you to keep the user’s experience consistent. When they arrive on your site, they’ll know to automatically head to the top of the page.

    On the other hand, you might prefer to use your footer or sidebar to accommodate search functionality. These positions are also widely used to support navigation menus, since they don’t interfere too much with the page’s content. If you opt for this approach, it’s best to make sure the search feature is particularly prominent, so it won’t be missed.

    How to add a search bar to WordPress (5 ways)

    Now, let’s take a look at five ways to add a search bar in WordPress. We’ll start with the simplest approach, and work our way down to more customizable options. It’s a good idea to familiarize yourself with all of these approaches, so you can select the one that best fits your needs and experience.

    1. Add a search bar using the Search block

    The first way to add a search bar to WordPress is to use the Search block. Since any WordPress user will be familiar with blocks already, this is one of the quickest and simplest options.

    There are two ways you can add a Search block to your website. First, you can add the block to a specific page or post. Second, you can add the Search block to a template part (like your header) using the Site Editor. Let’s explore how both of these techniques work.

    Add a Search block to a post or page

    One way to use the Search block feature is to add it to a specific post or page (like your homepage). To do this, you’ll need to open the relevant post or page for editing, or create a new one. 

    Then click on the plus (+) icon to add a new block. Enter “search” and select the Search option.

    Search Block

    This will place a search bar directly on your page. Then you can use the toolbar to change the button position, add a button icon, and adjust the alignment.

    Search Block

    Plus, you can use the Block Settings at the left of the screen to alter the width of your search bar, change its colors, and even swap out the font selection.

    Add a Search block using the Site Editor

    If you’re using a block theme, you can also add the Search block to a template part like your header. This way, you can display the search bar across all pages of your site.

    First, you’ll need to make sure you have a block theme activated. Otherwise, you won’t be able to access the Site Editor. 

    Then, navigate to Appearance → Editor in your WordPress dashboard. Click on Template Parts → Header, and select the pencil icon to edit your current website header.

    This will open your header inside the Block Editor, where you can make lots of customizations to your template part.

    Header Template Part

    Choose the plus (+) icon to browse your WordPress blocks for the Search option.

    Header Template Part

    Now, all you need to do is drag the Search block into your header area.

    Header Template Part

    You can use the arrows in the toolbar to move your search bar to the edge of your menu. Then you can access all the same settings as when you add the Search block to a page or post. 

    So, you’re able to change the button icon, adjust the position, and toggle the search label from the toolbar. Plus, in the Block Settings, you can alter the width of the block and change the colors and fonts. 

    Once you’re happy with your search bar, click on Save. Then visit your website in a browser to view the search bar on the front end.

    Homepage

    If you want to make any more changes, you can revisit the Site Editor at any time. You can also use this method to place your search bar elsewhere, such as in your footer.

    2. Add a search bar using the widget panel

    Another way to add a search bar to WordPress is to use the widget panel. This is a beginner-friendly option that’s best suited to those using classic WordPress themes. 

    To add a search bar using the widget panel, you’ll start in your WordPress dashboard. Then head to Appearance → Widgets.

    Here, expand the section where you want to add a search widget. And click the + icon at the bottom. This will open up a list of blocks for your site. Search for, “Search.” Select the search block. 

    Search Widgets

    Now, you can style and customize the search block however you’d like and save to add it to that section of your site. 

    Search Widget Styling

    If you want to change the button, position, or style of your search widget, head back to the Widgets screen and use the toolbar to customize your search bar.

    3. Add a search bar using a plugin

    If you’re looking for an option that’s more flexible but still simple, you might prefer to use a plugin to add a search bar to WordPress. Using a plugin is quick and requires no special know-how, but gives you more control over your search bar than you’ll get from the default WordPress settings.

    Add a search bar with Jetpack Search 

    Jetpack Search, for example, lets site owners nudge visitors in the right direction by customizing results and providing easy-to-use filtering options that are intuitive to use. It’s also smart enough to understand what visitors are looking for, even if they misspell a word or type in a complex, multi-faceted search like, “Bulk jars of tangy poultry seasoning for under $50.”

    Leading interior designer, Kylie. M. Interiors, uses Jetpack Search to more efficiently navigate visitors to one of more than 3,000 articles and reduce the workload for her and her team. 

    Jetpack Search also supports dozens of languages and works lightning fast, providing logical results that update as visitors type. So people can find the right answers before they’re even finished submitting their search. 

    It also integrates seamlessly with your WordPress site for brand consistency and provides insights to site owners about what visitors are searching for. 

    Perhaps most impressively, all of this power comes with minimal performance impact to your site because it operates on the cloud. So, even if thousands of new visitors are searching for content each day, your server resources won’t suffer. 

    You’ll need to start by installing Jetpack Search on your site, and you have two options here:

    • Add the Jetpack Search plugin. This adds just the search functionality to your site, and has both free and premium plans available depending on your usage.
    • Purchase the Jetpack Complete plan. Jetpack Search is bundled in this plan, alongside additional site features for security, growth, and more. 

    In the following steps, let’s say that you choose the Jetpack Search plugin. In the WordPress dashboard, go to Plugins → Add New and search for “Jetpack Search.” Then, click Install now → Activate.

    You’ll be prompted to connect to a WordPress.com account, and can purchase a premium plan if you choose to do so. Once the plugin is set up, go to Jetpack → Search in your dashboard. Here, you can enable the feature, turn on instant search, view data about the searches placed on your site, and more.

    Enable Jetpack Search

    If you’d like to customize the search experience, click the Customize search results button. This will open a new screen with lots of additional options for styling, included post types, and more. For example, you might choose to highlight search terms in your brand color, show additional information for product results, and exclude media files from results.

    Customize search results

    Add your search bar to your site

    Now, you can add the new Jetpack Search experience anywhere you’d like on your site, just as we did earlier in this article. You’ll simply add a Search block using the Block Editor, Site Editor, or Widget panel depending on your specific situation. Jetpack Search will automatically replace the default WordPress setup with the new, instant search experience.

    Product Search

    4. Add a search icon to your header or menu without a block theme

    A header or navigation menu is an ideal place for a search icon, since it’s instantly visible to everyone who lands on your website. 

    If you’re using a block theme, you can add a search bar to your header using the steps detailed above. If you’re using a classic theme, you’ll need to install a plugin like Ivory Search.

    To get started, you’ll need to install and activate Ivory Search in WordPress. Then, go to Ivory Search → Menu Search, and choose the menu where you want to display your search bar.

    Ivory Search

    Click on Save to view all the available settings. For instance, you can select search form styles such as drop-down and full-width.

    Further down, use the toggle to display a search form close icon. Then click on Select Color to apply a menu magnifier icon color.

    Ivory Close Icon

    You can also add a menu title to display instead of the search icon. 

    Finally, select the search form that will control the menu search functionality. Use the drop-down menu to make your selection.

    Search Functionality Options

    Then, click on Create New. This will take you to a new screen where you can give your search form a name and configure your searchable content.

    Search Configuration

    Choose Save Form to generate your search form shortcode. Then you can add it to a widget area, like your header.

    You can view your site on the front end to see the results:

    Homepage Search

    You should see the search icon in your preferred color. When you click on that icon, a full search bar will appear.

    5. Add a search bar manually using custom code

    All the methods we’ve looked at so far have been suitable for beginners. However, this next option requires some technical knowledge, since you’ll need to add and edit code in your theme files. You’ll want to make all changes using a child theme, so that when you update your theme down the road, your code won’t be lost.

    Before you get started, it’s important to make a backup of your WordPress site. That way, if you enter a wrong line of code, you can easily restore your site to a previous version.

    To add a search bar manually, connect to your site via FTP or your hosting provider’s cPanel. Navigate to your website files (typically the public_html folder), then choose /wp-content → /themes → /your-theme. Browse through the files, and find the header.php or footer.php file (depending on where you want to add your search bar).

    Once you’ve found the file you want to use, open it and add this function

    <?php get_search_form(); ?>

    This will call the search form from your searchform.php template. If you don’t have this template yet, the function will create one.

    Your search bar should now be visible on the front end.

    Search from php function

    From here, you can continue to tweak your search form via custom code to look and function exactly how you prefer.

    How to offer the best search experience to your visitors 

    The search experience is a crucial part of your website, since it affects the way customers find and engage with your content. One of the easiest ways to take your search experience to the next level is to use a handy tool like Jetpack Search.

    Jetpack Search

    Jetpack Search is a superb solution for large and complex websites. Once installed, you can present instant search results with advanced filtering to help visitors find exactly what they’re looking for. 

    There’s a free version that can handle 5,000 records and 500 requests per month. 

    The premium version can handle larger sites and a greater search volume, plus you can display an unbranded search bar, so the experience fits in seamlessly with the rest of your site. 

    To get started with Jetpack Search, all you need to do is install and activate it. Then go to Jetpack → Search and scroll down to the settings.

    Enable Jetpack Search

    Here, you can use the toggle to Enable Jetpack Search. You can also toggle on the instant search experience. This will enable dynamic overlay for searching, sorting, and filtering, without forcing visitors to reload the page. Your changes will update automatically, providing visitors with an advanced search experience right away.

    Frequently asked questions (FAQs) about WordPress search

    In case you still have a few questions, let’s look at a few common reader queries regarding search functionality.

    Why should I add a search bar in WordPress?

    A search bar is an easy way to improve your user experience. Small websites might be able to match visitors with the content they’re looking for pretty quickly. 

    However, large and complex sites like ecommerce stores can have hundreds or even thousands of pages. Therefore, visitors might get frustrated trying to find content using the navigation menu alone. 

    A search bar can deliver instant results, and point visitors to where they want to be on your site. This way, you can reduce bounce rates and increase time spent on site. 

    What is the difference between a search bar and a search box?

    ‘Search bar’ and ‘search box’ are interchangeable terms. Both describe a field that is placed on your website (usually in your menu or header). Visitors can enter search terms and keywords into this field to discover content on your site.

    It’s important to note that a search bar is different from an address bar. An address bar is the field near the top of your browser where you can either type in a specific URL or enter search terms. Then a search engine (like Google) matches you with content in its index. The address bar searches the entire web, while the search bar (or box) is tied to a single website.

    How can I improve the WordPress search experience for my visitors?

    A search bar is a great way to provide a stellar user experience, but there are also ways to optimize the search experience.

    For instance, you can place your search bar somewhere that’s easily accessible, like your header, footer, or sidebar. Additionally, you can improve the WordPress search experience by providing live search suggestions.

    Spelling correction is another great tool to make the search experience more accurate. Plus, you might support filtered searches, so customers can find content by searching for specific tags, categories, dates, and more.

    Jetpack Search: A powerful and customizable WordPress search plugin

    One of the easiest ways to keep visitors on your site is to streamline navigation. A search bar enables you to do this because it quickly connects visitors with the content they seek. Better yet, there are lots of easy ways to add a search bar to your website.

    For instance, you can add a search bar to WordPress using the Search block or use custom code and tweak it to meet your needs.

    Alternatively, you might prefer to create this feature with a plugin, which can be one of the best ways to implement a powerful search function on your site. With a solution like Jetpack Search, you can implement quick results and powerful filtering to keep visitors on your site.

    What’s more, you can enable an instant search experience with a dynamic overlay, to generate results even faster. Check out the plans today to get started!

  • WordPress Database: A Detailed Guide with Best Practices

    The WordPress database stores all the information for your site and enables you to make changes to your content. And if you’re new to WordPress, you might not know how to access and use this database. 

    Fortunately, it’s not as complicated as you might think. Once you learn the basics, you can secure your database, resolve errors, and perform vital tasks when you don’t have access to the dashboard. 

    In this post, we’ll take a closer look at the WordPress database. Then, we’ll show you how to access, create, and secure it. Plus, we’ll cover some common database issues and their fixes. 

    What is a WordPress database?

    The WordPress database is a collection of your site’s data. This is where you’ll find all the files and tables to create and manage posts, pages, users, comments, and more.

    To manage this data, you’ll need access to a special type of software. WordPress uses MySQL and relies on Hypertext Preprocessor (PHP) to store and fetch data from the database. PHP is the programming language that WordPress is built on. 

    Why does WordPress require a database?

    Every WordPress site requires a database. Even if your site is small, there’s a lot more going on behind the scenes. 

    Your website is made up of different kinds of data like pages, user information, comments, settings, plugins, theme data, categories, tags, and more. Therefore, you need a separate place to store this information, as your website wouldn’t be able to accommodate all of it. 

    Thanks to the WordPress database, your website can function seamlessly and you (and others) can apply changes. Plus, if you need to switch to a different web host, you can make a copy of the database and move it to the new server, without losing your site’s valuable content. 

    How does a WordPress database work?

    Now that you know what the WordPress database is, it can be useful to understand how it works. When you install WordPress to create a website, you’ll need to create a database to store important information. 

    This process is typically automated, especially when using a managed hosting plan. You can also configure a WordPress database manually, though this requires a fair bit of technical knowledge. 

    Once you’ve created a database, it will reside on your host’s server. Therefore, every time a user requests your website, their browser sends the request to your hosting server. Then, the server sends the data required to display your site, dynamically generating HTML pages.

    WordPress uses MySQL. This software enables the database to store information and provide access to it. 

    Additionally, when data (like comments or posts) needs to be changed or deleted, WordPress sends a MySQL query to the database, instructing the action. It’s important to note that many of these queries work automatically. Therefore, you’ll be completely unaware of this process as you make changes to your site. 

    Some advanced users might prefer to access the database and run these queries manually. This way, you can perform tasks that you can’t do through the dashboard, like changing your account’s username and password. Plus, it can be a much faster way to execute certain commands. 

    What is inside a WordPress database?

    The WordPress database is organized into tables that make it easy to find, view, and edit data on your website. Each table contains a specific type of data. 

    You’ll find one table for posts, one for comments, and so on. These tables often start with the wp_ prefix, so your comments table will be named something like wp_comments.

    Within WordPress tables, you’ll find columns and fields that contain more specific information. So, if you open the wp_comments table, you’ll see fields like comment_ID, comment_author, and comment_date.

    An overview of the tables in a WordPress database

    Now that you know what’s inside the WordPress database, let’s take a closer look at the tables that you can access.

    1. wp_posts

    The wp_posts table contains the data for all content on your site. This isn’t specific to posts. Instead, it extends to pages, products, courses, revisions, custom post types, and any other content on your site.

    2. wp_postmeta

    As the name suggests, the wp_postmeta table supports all the meta information about your content. You’ll find the template used to display the page, custom fields, SEO information, and more.

    3. wp_options

    If you open the wp_options table, you can access most of the settings for your WordPress website. You can edit your site URL and admin URL, change the number of posts per page, adjust the time format, and more. Additionally, wp_options is used by some plugins to store the plugin settings.

    4. wp_users

    The wp_users table is where you’ll find user information like usernames, email addresses, and passwords.

    5. wp_usermeta

    With wp_users, you’ll find a corresponding wp_usermeta table that contains the meta information about users registered on your site.

    6. wp_termeta

    If you’re a standard WordPress user, wp_termeta shouldn’t concern you too much. It’s mainly used by developers to store custom metadata for terms under custom taxonomies. For example, WooCommerce uses wp_termeta to store metadata for product attributes and categories.

    7. wp_terms

    In wp_terms, you’ll find the terms for each of your taxonomies. To help you understand, individual taxonomy items (like tags and categories) are called taxonomies, while each tag and category within the taxonomies are known as terms.

    8. wp_term_relationships

    The wp_term_relationships table is an important one since it manages the relationship between WordPress post types and terms in the wp_terms table. This helps WordPress determine which category each of your posts is in. 

    9. wp_term_taxonomy

    The wp_term_taxonomy table defines taxonomies for terms in the wp_terms table. Here, you’ll find all the data that says your term is associated with a taxonomy called category. This way, WordPress can differentiate between which term is a category, which is a tag, and so on.

    10. wp_links

    Within wp_links, you can access all the information needed to manage blogrolls that were created by earlier versions of WordPress.

    11. wp_comments

    The wp_comments table stores all data concerning your WordPress comments. Therefore, you can expect to find the user’s name, URL, email address, comment, and more.

    12. wp_commentmeta

    Lastly, the wp_commentmeta contains meta information about the comments posted on your site. This table consists of four main fields: comment_ID, meta_ID, meta_key, and meta_value. You might come to this table to check on the status of a comment to see whether it’s been approved, is pending approval, or is logged as trash.

    How to access the WordPress database

    It’s important to note that while you can access the WordPress database, you don’t need to access the database to manage your site. For most users, the WordPress dashboard is sufficient for carrying out the majority of tasks. 

    But there are some situations when it can be useful to access your database. If you’re a beginner, you might like to understand more about your site’s structure. 

    On the other hand, advanced users can access the database to perform tasks that can’t be done through the dashboard. Plus, the database enables you to troubleshoot common WordPress errors if you get locked out of your dashboard. 

    In the next section, we’ll show you two ways to access the WordPress database. Note that, if you’re on a shared hosting plan, you may not have access to the database. Therefore, you might need to ask your web host to make database changes for you.

    1. Using phpMyAdmin

    As we mentioned earlier, your WordPress database is stored on your host’s server. Therefore, you can access it by logging into your hosting account. This method varies depending on your host, but you’ll likely be using phpMyAdmin. 

    Before you get started, it’s important to make a fresh backup of your site in case anything goes wrong. The easiest way to do this is to use a backup plugin like Jetpack VaultPress Backup. If you accidentally delete an important site file, you can replace it with the one stored in your backup. If at all possible, you should use a staging website or development environment when making changes to a database.

    To access phpMyAdmin, you’ll normally need to log into cPanel through your hosting account. Then, look for the Databases section and you should see an option for phpMyAdmin.

    Databases section inside cpanel

    You might need to enter your database username and password to access the software. These should be different from the credentials you use to access cPanel.

    The phpMyAdmin interface should look something like this:

    opening screen of phpMyAdmin

    Next, click on Databases and choose your website from the menu. Now, you should see all the tables within your WordPress database.

    list of tables in the database

    Here, you can click on any of the tables to add, change, or delete data. If you’re making a change to a field, you’ll need to click on Browse. Then, find the exact row that you want to edit, and use the Edit link to do so.

    options to edit, copy, and delete database tables

    Once you’re done editing, click on Go to apply the changes.

    2. Using a WordPress plugin

    If you don’t want to use phpMyAdmin to access the WordPress database, you can use a plugin instead. For example, you might not be comfortable using the interface and would prefer to remain in the WordPress dashboard.

    WP Data Access enables you to perform database tasks without leaving your website. Once you’ve installed and activated the plugin, navigate to WP Data Access in your WordPress dashboard and use the Database dropdown to select your database.

    editing the database in the WordPress dashboard

    Here, you can view all the tables within your database. These are presented similarly to posts and pages in WordPress, so you won’t need to learn a complex layout like phpMyAdmin.  

    When you hover over a table, you’ll see two options: Manage and Explore. If you click on Manage, you’ll be able to control all data on your site. 

    You can rename, copy, or export data. Meanwhile, the ALTER link enables you to edit the table directly.

    using the data explorer to edit tablees

    If you click on Explore, you’ll find details about the table and where it’s used on your site. Note that some tables won’t display any options when clicked.

    How to create a WordPress database

    Now that you know how to access the WordPress database, let’s take a look at two ways to create one for your site. 

    1. Create a database with cPanel

    The easiest way to create a WordPress database is to use cPanel. To get started, log into your hosting account and then the cPanel.

    Now, look for the Databases section and select the MySQL Database Wizard.

    In the Create Database Users area, enter the database name and click on Next Step.

    creating a database with MySQL

    Then, find Create Database Users and create the database username and password. To keep your database secure, make sure that you create a unique and strong password.

    creating a new database user

    Now, click on Create User

    checklist of user permissions

    In Add User to Database, check the All Privileges checkbox and proceed by selecting Next Step. Here, it’s important to take note of the hostname, username, and database name so that you remember them for future reference. 

    2. Create a database with phpMyAdmin

    The next way to create a WordPress database is to use phpMyAdmin. This can be slightly more complicated, but it’s a great solution for users that don’t have access to cPanel.

    To get started, open phpMyAdmin from your hosting account. Then, click on the Database tab at the top of the screen.

    selecting "Databases" in phpMyAdmin

    Here, click on Create database and enter a database name. Then, choose the best configuration option for language and encoding. 

    Now, select phpMyAdmin to return to the main page and navigate to Users. This is where you can create users for your database.

    Click on Add User and enter a name in the User field. Then, create a strong and unique password for the user. 

    You’ll want to leave the options under Global privileges as they are. When you’re ready, select Go and return to the Users screen. 

    Next, you’ll need to configure the correct permissions for each user with access to your database. Click on the Edit privileges icon. In the Database-specific privileges, select the new database under the Add privileges to the Server.localhost database dropdown. Then, click on Go.

    The importance of backing up your database

    Now that you have created a database for your WordPress website, let’s take a look at some of the best backup practices to keep your data secure. 

    1. Schedule regular backups

    Making a backup of your database is great, but it’s important to remember that this isn’t a one-time thing. You must make backups at regular intervals so that you always have a recent copy of your WordPress data.

    The easiest way to schedule regular backups is to use an automated plugin like Jetpack VaultPress Backup.

    Jetpack VaultPress Backup homepage

    Once activated, the plugin will perform a backup of your site. Then, you can navigate to Jetpack → VaultPress Backup to see your backups in the cloud or view your most recent restore point.

    available backups with Jetpack

    Jetpack VaultPress Backup will automatically save your website in real-time, so every single change made on your site — updated pages, new blog posts, customer orders, etc. — will always be available if you need it. The best part? You can restore a backup even if your site is completely down.

    2. Securely store your backups off-site

    It’s important to store backups offsite to keep your database copies safe. If your backups are stored on the same server as your site, they can be just as susceptible to online attacks and malware infections. 

    For this reason, you’ll want to choose a secure location to store your backups. You could download backups to your computer or save them to the cloud. 

    VaultPress Backup is, again, an ideal solution for this as it uses the same secure, off-site servers trusted by Automattic, the people behind WordPress.com.

    3. Have a disaster recovery plan in place

    Having a solid disaster recovery plan can help reduce the time needed to resolve a problem. Otherwise, you might waste precious time troubleshooting the problem. 

    Plus, if something goes wrong, your website might be offline and inaccessible to the public. Not only will you lose traffic and revenue, but this can also damage your reputation.

    Jetpack VaultPress Backup offers one-click restores that are available even if you can’t access your dashboard. Plus, with the app, you can restore from nearly anywhere in the world.

    The importance of securing your database

    While backups are a must-have in case something goes wrong, you should also be mindful of preventative measures to make your database more secure. Let’s look at some of them. 

    1. Use strong passwords

    One of the easiest ways to secure any aspect of your website is to use strong passwords. This goes for your WordPress dashboard, your hosting account, and your database.

    It’s important to use a mix of letters, numbers, and symbols in your passwords. You’ll also want to make them long, using at least eight characters. 

    You can use a password generator to handle the process for you. If you’re worried about forgetting your passwords, you can store them with a password management tool.

    2. Limit access to the database

    Another way to secure the WordPress database is to limit the number of individuals that can use it. Only users that you trust should have access to your site’s data. 

    Additionally, you’ll want to make sure that they understand how to use it. The last thing you want is for a new user to find their way into the database and accidentally delete vital WordPress tables. 

    If you’re using a plugin to access your database, users with certain roles will have the ability to make database changes that could harm your site. 

    For this reason, and for general security-best practices, it’s always a good idea to regularly review your user roles and permissions, making sure that the correct privileges are assigned to the right people. You can do this from your WordPress dashboard by going to Users → All Users. Then, click on Edit and scroll down to Role.

    editing user permissions

    Here, use the dropdown to select the correct role for each user registered on your site. Typically, only administrators will have complete access to the database. 

    The same advice goes for any accounts on your cPanel or hosting provider’s dashboard.

    3. Keep software up-to-date

    Updating software can increase security on your WordPress site. This includes plugins, themes, and WordPress Core. 

    When you have outdated tools on your site, hackers might exploit vulnerabilities in the software to gain entry. Updates typically contain patches for these security flaws, so you’ll want to run them as soon as they’re released. 

    4. Monitor database logs for suspicious activity

    Another way to secure the WordPress database is to monitor logs for suspicious activity. Database logs enable you to track all user activity so that you can see all actions taken on your site, all requests made, and all errors encountered. 

    Typically, you can view your logs through cPanel. Here, you’ll find a Log Viewer where you can monitor these activities:

    database log viewer

    If you use a plugin like VaultPress Backup, you’ll also get access to an activity log that lets you see everything that happens on your website. Note that it will not, however, log changes made directly in the database, but can be an excellent indication of suspicious activity and a handy tool when troubleshooting common WordPress errors

    5. Consider an enterprise security plugin like Jetpack Security

    One of the best solutions for protecting your WordPress database is to use an enterprise security plugin like Jetpack Security. With this tool, you’ll get a suite of advanced features in one installation.

    Jetpack Security homepage

    This includes Jetpack’s Web Application Firewall (WAF), which blocks malicious traffic from reaching your website. Plus, the plugin provides complete comment and spam protection, and conducts automatic malware scans.

    With Jetpack Security, you’ll also get an activity log for your site. This way, you can view every action and find the cause of any issue that arises. 

    The plugin also comes with VaultPress Backup, enabling you to make real-time backups of your website, database tables, WooCommerce data, and more. Better yet, with the mobile app, you can restore your site from any location. 

    How to optimize your database

    Over time, your database performance starts to slow down. This typically happens because the database has grown in size since you first launched your site. Therefore, the query execution time will get slower as your memory overheads increase.

    Fortunately, there are plenty of ways to optimize your WordPress database. One of the quickest methods is to run a MySQL command.

    To get started, open phpMyAdmin and click on your database to see the list of WordPress tables. Then, select the Check All option below the tables and use the With Selected dropdown menu to choose Optimize table.

    optimizing a database table in phpMyAdmin

    This will defragment the selected tables, making queries run a bit faster. Plus, it will slightly reduce the size of the database.

    How to migrate your database to a new server or hosting provider

    You might find yourself in a situation where you need to migrate your database. For instance, you might want to move your site to a new server or hosting provider.

    First, you’ll need to navigate to phpMyAdmin in your current hosting account and select your database in the list on the left-hand side. Then, click the Export tab. 

    You can either choose a Quick export, which is plenty for most websites, or a Custom export, which allows you to configure settings for the database export. Then, click Go, and the file will download to your computer.

    exporting a database

    Now, navigate to your new hosting provider, where you’ll need to create a new database user. This will vary depending on your host, but if you’re using cPanel, you’ll take the following steps:

    Under Databases, select MySQL Databases. Create a database name and click Create Database.

    creating a new database

    Scroll down and find the Add New User section. Create a new user here, keeping in mind security best practices for the password you generate. Click Create User.

    creating a database user

    Scroll to the Add User to Database section. In the User dropdown, choose your new user. In the Database dropdown, choose your new database. Click Add. A new screen will appear, allowing you to set permissions for the new user. Check the box next to All Privileges, then click Make Changes.

    assigning user permissions

    Now, navigate to phpMyAdmin in cPanel and select the new database you created in the left-hand list. Click the Import tab at the top. Upload the database file you saved earlier, then click Go.

    importing a database

    And your database is migrated! Your final step will be to tell your site on the new host that it should use the new database. Note that this step assumes that you’ve already migrated your website files to your new hosting provider.

    Navigate to your File Manager, find your website’s folder (typically public_html) and open the wp-config.php file. Find the following block of code:

    /** MySQL database username */
    
    define('DB_USER', ‘sample_username’);
    
    /** MySQL database password */
    
    define('DB_PASSWORD', ‘27839hafgdl’);

    Replace the username and password with the ones you created for your new database, being sure to keep the quotation marks in place. In the example above, you’d replace ‘sample_username’ with ‘new_username’ and ‘27839hafgdl’ with ‘newpassword’. And that’s it! 

    If you’re looking for a simpler solution, you can use a plugin like Duplicator to export and import databases between sites.

    Common database uses

    At this point, you might be wondering how to utilize the WordPress database. Let’s look at four common use cases. 

    1. Edit post or page content

    One of the most popular ways to use phpMyAdmin is to edit post or page content from the interface. All you need to do is open phpMyAdmin from your hosting account. Then, click on Databases and select the database for your website.

    Next, locate the wp_posts table. This is where WordPress stores all content like posts, pages, custom post types, and more.

    selecting the wp_posts table

    Here, you’ll see a list of all content items on your site. You can also see information like the post status and comment status for each of your pages and posts.

    Once you find the post that you want to modify, click on the Edit link. Then, you can change the post content, post title, comment status, post excerpt, and more.

    editing post information

    Once you have finished making changes to the post, click on Go at the bottom of the screen to save your work.

    2. Change user information

    You might also find it useful to change user information from the phpMyAdmin interface. For instance, you might wish to reset your WordPress password.

    To do this, launch phpMyAdmin and select your database. Then, locate the wp_users table and click on Browse

    Now, you’ll see a list of all the users registered on your site. Click on Edit next to the user account that you need to change.

    Here, you’ll see all the user fields that you can edit, like the username, email, password, and more.

    editing user password information

    To change the password for your user, you’ll need to delete the value in the user_pass field and enter a new one. Under the Function column, select MD5. Then, click on Go to save the changes.

    3. Update WordPress settings

    As we mentioned earlier, the wp_options table contains most of your site-wide settings. You can access this table via phpMyAdmin to update settings like the time format, site URL, plugin configuration, and more.

    To get started, launch phpMyAdmin and select your database. Then, open wp_options and locate the row you need to change.

    You’ll see plenty of fields here, like admin email, site URL, posts per RSS, and more.

    changing site information in the database

    Click on Edit next to the setting you want to change. Then, enter a new value into the field and click on Go.

    4. Delete plugins or themes

    There are times when it might be necessary to delete a plugin or theme from your website via phpMyAdmin. This is often the case if you’ve encountered a WordPress error (caused by a problematic plugin), leaving you without access to your WordPress dashboard.

    Additionally, even when you delete themes and plugins from your dashboard, some tools leave behind rows and tables in your database. Over time, this data can mount up and start to affect your site’s performance.

    In this instance, you can launch phpMyAdmin and find your WordPress database. Depending on the plugin, there can be traces of it in multiple database tables. That’s why the best method to delete plugins in phpMyAdmin is to use the Search feature.

    searching in phpMyAdmin

    For instance, if you want to delete the WooCommerce plugin from your site, enter “woocommerce” into the search bar. Under Find, check the option that says all the words. Then, select Go.

    choosing search settings

    Here, you’ll see a list of all the fields and tables where the plugin stores data on your site.

    list of search results

    As you can see, there are traces of WooCommerce in tables like wp_posts, wp_users, and wp_options.  

    Click on Browse to open the table. Then, you’ll want to filter the table to find every instance of WooCommerce. Enter “woocommerce” where it says Filter rows.

    finding "woocommerce" in database tables

    Select all the relevant rows and click on the Delete link. Then, you can go through all the other tables where the plugin stores data and repeat the same steps. 

    Common database issues and their causes

    When accessing and editing your WordPress site, you might run into some issues. Typically, you’ll know if it’s a database issue because you’ll see the following error message: “Error establishing database connection”.

    Other signs of a database issue are:

    • Images missing from your site
    • Content missing from your site
    • The “No update required your WordPress database is already up-to-date” error

    Meanwhile, some common causes of database issues include:

    • Incorrect database access credentials
    • Connection errors
    • Corrupt database tables
    • A hacked database 

    It’s a good idea to work your way through the list and eliminate each of the potential problems. You can check your connection on your operating system and make sure you’re running the latest version of your browser. It’s also useful to double-check your database credentials in your hosting account. 

    As we mentioned earlier, you might also want to optimize your database using a simple MySQL command to ensure faster performance.

    Frequently asked questions about the WordPress database

    Although we’ve tried to provide a complete guide to the WordPress database, you might still have some questions. Let’s answer some of them. 

    Where is the WordPress database stored?

    The WordPress database is stored on your web host’s server. Therefore, you can access it through cPanel. If your host does not provide access to cPanel, you might be able to use a plugin to access it. It’s important to note that the WordPress database is sometimes inaccessible to those on shared hosting plans.

    Can my WordPress database be stored on a separate server?

    Yes, but you’ll need to make sure that the MySQL server allows the database to be accessed by an external server. You can export the current database and create a new one on another server.

    Then, in wp-config.php, find define (‘DB_HOST’’localhost’) and add the IP address of the server instead of localhost.

    Can I export my WordPress database to use on another website?

    Yes, there are various ways to export the WordPress database. The easiest option is to use the built-in export tool in your dashboard. To access the tool, go to Tools → Export.

    exporting a database in WordPress

    Then, select the content that you want to export and download your export file.

    You can also use a plugin like Duplicator to export your WordPress database. For advanced users, you can export your database manually using phpMyAdmin.

    What happens if I accidentally delete a record from the WordPress database?

    If you delete a row like wp_posts, you’ll lose all the content on your site. Meanwhile, if you delete a row like wp_options, you’ll lose your site settings. This can have a negative impact on your search engine rankings. Plus, your website may suffer downtime as you repair the issue.

    That’s why it’s important that you assign the correct permissions to users on your site. That way, only those with technical knowledge can access and edit your database.

    On top of that, it’s a good idea to install a backup recovery plugin like Jetpack VaultPress Backup. Then, even if you accidentally delete a record from the database, you can easily restore your site to an earlier version. 

    What are the best practices for backing up the WordPress database?

    One of the best ways to secure your website is to make frequent backups. With a plugin like Jetpack VaultPress Backup, you can also back up your entire database. 

    You’ll also want to store your database backup in a different location than your server. You might download it to your computer, or save it in a remote location like the cloud.

    It’s important to make sure that you can restore your site quickly should something go wrong. Otherwise, you can lose out on traffic and revenue. 

    With VaultPress Backup, you can restore your site in just one click. Plus, if you use the Jetpack mobile app, you can even get your site up and running again from almost anywhere. 

    How can I ensure the security of my WordPress database?

    It’s important to maintain top levels of security for your WordPress database since this is where vital information is stored. For instance, anyone with database access can edit content on your site, change user passwords, and delete entire tables.

    Therefore, consider limiting the number of people with access to your database. In fact, you should make sure that only those you trust have these privileges. Additionally, you can educate them on how to interact with the interface to reduce the likelihood of accidents.

    You’ll also want to enforce strong passwords on your site. Ideally, they should contain a combination of letters, numbers, and special characters. 

    Finally, you’ll need to make sure that software, like plugins and themes, is kept up-to-date. This will help protect your database against cyberattacks. 

    WordPress database: The power of independence at your fingertips 

    While you don’t need to understand how the WordPress database works to run your website, this knowledge can come in handy. For instance, you might need to edit user information, troubleshoot common errors, or perform certain actions when you can’t access your dashboard. 

    Your database is stored on your web host’s server, and you can access it via phpMyAdmin. You can also create a new database in phpMyAdmin and perform tasks like configuring site-wide settings. 

    Protect your WordPress site

    After all the hard work you’ve put into learning how to work with your site’s database, building the perfect site, and developing a strong flow of visitors and users, you don’t want anything to stop your progress. 

    Jetpack’s top-tier WordPress security plugin not only provides a best-in-class, real-time, cloud-based backup solution, but also features that prevent most issues and resolve many others in just a few clicks. 

    From malware scanning to spam prevention, downtime monitoring, brute force attack protection and more — Jetpack’s got your back.

    Don’t risk losing your hard work — get Jetpack Security today