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  • How to Grow Social Media Followers for Your Business (16 Ways)

    Growing your social media following can seem difficult, but it’s a critical task for businesses of all sizes. With the right approach, it’s possible to attract a loyal following and build a strong presence on social media. In this article, we’ll explore 16 effective ways to grow your social media followers and engage with your audience.

    Why social media followers matter

    Social media followers are the lifeblood of your social media strategy. They’re the ones who engage with your content, share your posts, and help spread the word about your brand. Having a large and engaged following can help you build brand awareness, attract new customers, and increase loyalty. So, it’s important to focus your social media marketing efforts on growing your following and engaging with your audience.

    The psychology of social media and why people follow brands

    People follow brands on social media for a variety of reasons. Some follow to stay up-to-date on the latest products and promotions, while others want to get a behind-the-scenes look at the company. People are attracted to content that’s entertaining, informative, or emotionally resonant. So constant sales pitches or simply repeating what others have already done won’t get you much attention. 

    One key factor is the need for social proof. People are more likely to follow a brand that has a large and engaged following, as it signals that they’re popular and trustworthy. Plus, it’s more fun to join in on what’s already a lively discussion taking place in the comments. In this way, there’s a snowball effect where, as your following grows, the pace at which you add new followers may increase. 

    Whatever the reason, understanding the psychology of social media can help you craft a content strategy to find more followers.

    How to increase your social media following (16 effective steps)

    1. Create authentic content that resonates with your audience

    Authenticity is key to building a strong social media presence. People are attracted to content that feels genuine and honest. So, it’s important to create content that speaks to your audience and reflects your brand’s values.

    To create authentic content:

    Conduct research on your target audience: Research your target audience to understand their needs, interests, and pain points. 

    Keep your content relevant and timely: Stay up-to-date with the latest trends and news in your industry and create content that is relevant and timely. This will show your audience that you are a thought leader in your industry and are knowledgeable about the latest trends.

    Publish user-generated content: User-generated content is a powerful way to showcase the experiences of your customers and build trust with your audience. Encourage your followers to create and share content related to your brand, and share their content with your followers.

    Use humor and personality: Adding humor and personality to your content can make it more engaging and memorable. Showcasing your brand’s personality can also help build a connection with your audience.

    Experiment with different formats: Experiment with different formats, such as videos, infographics, and blog posts, to keep your content fresh and engaging. This will help you attract new followers and keep your existing followers engaged.

    2. Encourage and share user-generated content

    User-generated content (UGC) is like free media for your brand. UGC is genuine media created by your followers, such as photos, videos, or reviews. This type of content acts, again, as social proof, showing potential followers that people love what you’re doing.

    user-generated content in the form of an Instagram post from Veer

    To make the most of UGC and encourage more:

    Showcase your customers: Showcasing your customers and their experiences with your brand is a powerful way to build trust and credibility with your audience. Feature customer testimonials, success stories, and reviews on your social media channels.

    You may have to reach out proactively to obtain your earliest examples. However, once others see what you’re sharing, they’ll be more encouraged and confident in creating content on their own.

    Host social media challenges: Host social media challenges that encourage your followers to create and share UGC related to your brand. For example, you could ask your followers to share photos of themselves using your product or service and award the best ones with a prize.

    Repurpose UGC: Repurpose UGC across your social media channels and other marketing materials to showcase your brand’s community and build social proof. Sharing a post once doesn’t preclude you from using it again a few months later or including it in your email newsletter.

    Engage with UGC creators: Engage with users who create and share UGC related to your brand. Respond to their comments and messages, and thank them for their support.

    3. Maintain a consistent, distinguishable brand image

    Your brand image is like your fingerprint. It’s what sets you apart from the competition and makes you recognizable to your followers. Maintaining a consistent brand image is critical for building brand recognition and attracting new followers.

    To foster a consistent, memorable brand image:

    Develop a strong brand personality: Developing a strong brand personality can help differentiate your brand from the competition and make it more memorable. Consider what values and traits you want your brand to be associated with and infuse them into your content and messaging.

    Use a consistent visual theme: Use consistent colors, fonts, and imagery that align with your brand’s values and personality. For example, if your brand is focused on sustainability, use nature-inspired imagery and colors.

    Create a social media content calendar: Creating a social media content calendar can help ensure that your content is consistent and flows together to help advance your brand toward a common goal.

    Monitor your brand mentions: Monitoring your brand mentions on social media can help ensure that you’re being portrayed accurately and fairly across all channels. Respond to any negative mentions when appropriate, but stay away from starting a back-and-forth squabble, as it can further diminish your brand’s professionalism in the eyes of followers. 

    Perhaps even more importantly, respond to positive mentions and get involved in fun conversations. 

    4. Post regularly 

    Consistency is key when it comes to social media. Posting regularly helps you stay top-of-mind with your followers and attract new ones. Ideally, you should aim to post at least once a day on each social media platform to keep your followers engaged.

    To make the most of posting regularly:

    Use a content calendar to plan in advance: A content calendar is a great tool for planning your social media posts in advance. It allows you to organize your content by theme or topic, schedule your posts, and ensure that your content is aligned with your overall content strategy. When creating a content calendar, consider your audience, brand identity, and goals, and make sure to leave room for flexibility and spontaneity.

    Use tools like Jetpack Social to automate your posts: With Jetpack Social, you can schedule your posts across multiple social media platforms, and auto-share content on social media directly from your WordPress site. By automating your social media posts, you can save time, stay consistent, and increase your social media presence.

    Vary the type of content you post: Switching between images, videos, and text-based posts can give you more material to work with and helps you use the same idea more than once without annoying your audience.

    Experiment with post frequency: While posting daily is a good goal, find the right balance for your brand and the platforms you use. Experiment with different posting frequencies to find the sweet spot. It will likely be different for various channels.

    Focus on quality over quantity: While posting regularly is important, quality should always come first. Focus on creating high-quality content that adds value to your audience. If you’re looking for inspiration on what to create, you’ll enjoy this list of social media post ideas for businesses trying to stand out.

    Jetpack Social homepage

    5. Leverage automation tools to create and share faster

    Social media can be time-consuming, but there are tools that can help you automate your workflow and improve efficiency. One of the best is Jetpack Social, a powerful social media plugin for WordPress that allows you to plan, schedule, and auto-post your social media content.

    With Jetpack Social, you can:

    Easily share your content on social media: Jetpack Social allows you to share your social media posts across multiple channels with just one click. This feature saves you time and ensures that your content is reaching the widest possible audience.

    Schedule your posts in advance: With Jetpack Social, you can schedule your social media posts in advance, so you don’t have to worry about posting in real time. You can schedule posts for specific days and times, ensuring that your content is posted when your audience is most active.

    Use the auto-post feature to save time: Automatically share your blog posts on your social media channels as soon as they are published on your website. This means that your social media channels will always be up-to-date with your latest content.

    To learn more about Jetpack Social, visit the following page: https://jetpack.com/social/

    6. Integrate gamification in your content strategy

    Gamification is the use of game-like elements in non-game contexts. By integrating gamification in your social media content strategy, you can make your content more engaging and fun for your audience. Examples of gamification include quizzes, polls, and challenges.

    To successfully integrate gamification in your content strategy:

    Know your audience: Understanding your audience is critical for creating effective gamified content. Use social media analytics to identify your audience demographics, interests, and behavior, and tailor your gamified content accordingly.

    Keep it simple: While gamification can be a powerful tool for engaging your audience, it’s important to keep it simple and easy to understand. Avoid overcomplicating your gamified content, and make sure that the rules and objectives are clear.

    Use rewards: Rewards can be a powerful motivator for encouraging participation in gamified content. Consider offering prizes or discounts to participants who complete quizzes, polls, or challenges.

    Create a sense of competition: Competition can be a great motivator for encouraging participation and engagement. Create leaderboards or ranking systems that incentivize users to participate and share your content.

    Use storytelling: Storytelling can make your gamified content more engaging and memorable. Create a narrative that ties your gamified content together and makes it more meaningful for your audience.

    promotion of a product from Garantia on Facebook

    7. Share exclusive discounts and promotions with social media followers

    Everyone loves a good deal, and offering exclusive discounts or promotions to your social media followers is a great way to grow your audience and build customer loyalty. By offering a special deal or promotion, you can incentivize your followers to engage with your brand and share your content.

    To successfully use discounts and promotions on social media:

    Set clear objectives: Before sharing exclusive discounts and promotions with your social media followers, set clear objectives and goals for what you hope to achieve. Are you trying to attract new followers, increase sales, or build customer loyalty? Align your objectives with your overall social media strategy.

    Create a sense of urgency: Creating a sense of urgency can be a powerful motivator for encouraging your followers to take action. Consider setting a deadline for your promotions or creating limited-time offers to incentivize your followers to engage with your brand.

    Share your promotions: To ensure that your exclusive discounts and promotions reach as many people as possible, advertise them across all your social media channels. Use eye-catching visuals and persuasive copy to grab your followers’ attention and encourage them to take action.

    Monitor your results: Monitoring your social media analytics is critical for understanding the effectiveness of your exclusive discounts and promotions. Use your analytics to track engagement, conversions, and ROI, and adjust your promotions accordingly.

    Use social proof: Social proof is another proven way to motivate followers to take action. Consider sharing testimonials or reviews from satisfied customers who have taken advantage of your exclusive discounts or promotions.

    8. Run social media contests and giveaways

    Contests and giveaways are a powerful way to increase engagement and attract new followers. By offering a prize or incentive, you can encourage your followers to participate and share your content.

    To maximize the potential of contests and giveaways:

    Choose the right type: There are many different types of contests and giveaways that you can run on social media, including photo contests, caption contests, and trivia contests. Choose a type that’s relevant to your brand and will resonate with your audience.

    Use a social media contest tool: Social media contest tools can help you create and manage your giveaways more efficiently. Tools like Gleam or Rafflecopter can help you set up your contest or giveaway, choose a winner, and track results.

    Follow legal guidelines: Make sure that you follow all legal guidelines when running a contest or giveaway on social media. Be clear about the rules and guidelines, and make sure that you comply with all applicable laws and regulations.

    Analyze your results: Reviewing your social media analytics is critical for understanding the effectiveness of your contest or giveaway. Use your analytics to track engagement, conversions, and ROI, and adjust your strategy accordingly.

    9. Leverage interactive content like polls and quizzes

    By creating content that requires interaction, you can encourage your followers to engage with your brand and share your content.

    To leverage interactive content:

    Make it relevant: Interactive content should be relevant to your brand and your audience. Make sure that your content aligns with your brand’s values and messaging, and tie it into the rest of your content calendar or take advantage of current events when you can.

    Keep it short and sweet: People have short attention spans, so make sure that your interactive content is short and easy to digest. Keep your quizzes and polls to just a few questions, and use visuals and infographics.

    Keep it fun: Interactive content should be fun and engaging. Use humor and personality to make your content more enjoyable for your audience, and encourage them to share it with their friends and followers.

    10. Collaborate with influencers your audience follows

    Influencer marketing involves partnering with popular social media accounts to promote your brand to their followers. By connecting your brand with influencers that your audience follows, you can increase your reach and dramatically improve your reputation.

    For a successful influencer collaboration you should:

    Choose the right influencers: The key to successful influencer marketing is choosing the right influencers to partner with. Look for those who align with your brand values and target audience, and whose followers are likely to be interested in your products or services.

    Build relationships: Influencer marketing is all about building relationships. Take the time to build a relationship with the influencers you would like to partner with, and be sure to communicate clearly and professionally throughout the collaboration process.

    Provide clear guidelines: To ensure that your influencer collaborations are successful, provide clear guidelines and expectations for the content you want the influencer to create. This includes guidelines around messaging, tone, and branding, as well as any legal or regulatory requirements.

    Measure and analyze results: To determine the ROI of your influencer collaborations, track and analyze the results of your campaigns. This includes metrics like engagement rates, reach, and conversions, as well as any feedback from the influencer or their followers.

    Follow ethical guidelines: Influencer marketing is subject to various ethical guidelines and regulations, and it’s important to follow these guidelines to maintain the integrity of your brand and the influencer’s audience. 

    customer story on Instagram from Hydatem8

    11. Use social media to showcase customer success stories

    Customers are the lifeblood of your business, and showcasing their success stories can be a powerful way to build customer loyalty and attract new followers. By highlighting the success of your customers, you can demonstrate the value of your products or services and build trust with your audience.

    To get the most value from sharing customer success stories:

    Choose the right customers: Not all customer success stories are created equal. Look for customers who have achieved tangible and measurable results from using your products or services, and who can provide a compelling story.

    Use visual content: Use high-quality visuals to help bring your customers’ stories to life, and to make them more engaging and shareable.

    Make it personal: When sharing customer success stories, it’s important to make them personal and relatable. Use storytelling techniques to create a narrative that draws your audience in and makes them care about your customer’s success.

    Highlight your brand’s role: While your customers are the heroes of their success stories, it’s important to showcase how your products or services played a key role in their success, and how your brand’s values and mission align with theirs.

    Encourage engagement: To make the most of customer success stories, encourage your followers to engage with the content. This includes asking questions and sharing their own success stories. 

    12. Create and share original memes and GIFs

    Memes and GIFs can be a fun and effective way to increase engagement and attract new followers. 

    To create and share original memes and GIFs:

    Know your audience’s tastes: Before creating memes and GIFs, it’s important to understand your target audience and what type of humor or messaging will resonate with them. Use data from your social media analytics to gain insights into your audience’s preferences and behaviors.

    Keep it relevant: When creating memes and GIFs, stay up-to-date with current events and trends to ensure that your content remains relevant and timely. Use social listening tools to monitor conversations and trending topics in your industry.

    Use high-quality visuals: While memes and GIFs are often associated with low-quality or amateur content, using high-quality visuals can help your content appear more professional. Use tools like Photoshop or Illustrator to create custom graphics and animations.

    Avoid offensive or controversial content: While humor can be a powerful tool for engagement, avoid offensive or controversial content that could harm your brand’s reputation. Always review your posts carefully and seek feedback from colleagues or trusted advisors.

    Be consistent: To make the most of memes and GIFs, maintain a consistent brand image and tone of voice. Use your brand style guide to ensure that your content aligns with your visual identity and messaging.

    13. Use relevant and trending hashtags

    Hashtags are great for increasing visibility and attracting new followers.

    To make the most of hashtags:

    Use them in a strategic way: Rather than simply adding hashtags to your posts, use them in a strategic way to increase engagement and attract new followers. Take the time to determine which hashtags your audience uses on a regular basis, along with their popularity. Typically, you’ll want a balance between hashtags that are popular, and ones that you’re likely to stand out for.

    Tailor them to each platform: Different social media platforms have different rules and best practices for using hashtags. For example, Instagram allows up to 30 hashtags per post, while Twitter recommends using no more than two or three hashtags per tweet. 

    Adjust and optimize your strategy: Like any other social media strategy, it’s important to monitor and adjust your hashtag strategy over time to ensure that it is effective. Use social media analytics to track the performance of your hashtags and make adjustments as needed to improve engagement and reach.

    14. Tie your brand or product into current events and trends

    Tying your brand or product into current events or trends can be a powerful way to increase engagement and attract new followers. 

    To tie your brand or product into current events and trends:

    Be timely: Set up alerts for news and trending topics in your industry, so you can capitalize on a trending conversation.

    Create shareable content: When you tie your brand into current events and trends, make sure you create shareable content. This means creating content that is visually appealing, easy to read, and provides value to your audience.

    Don’t force it: While it’s important to stay relevant and timely, it’s also important not to force your brand or product into a conversation where it doesn’t fit. Be authentic and genuine in your approach, and make sure your content adds value to the conversation.

    Use humor carefully: Humor can be a powerful way to make your content more engaging, but it’s important to use it carefully. Make sure your humor is appropriate for your brand and audience, and avoid offensive or controversial jokes.

    Experiment with different formats: Try different formats for tying your brand into current events and trends. For example, you could create a blog post, a social media post, a video, or an infographic. Experiment with different formats to see what works best for your audience.

    How-to video for a floral arrangement from FLWR

    15. Create and share interactive video content

    Video content is becoming increasingly popular on social media, and interactive video content can help you increase engagement and attract new followers. 

    To win with this kind of content: 

    Use live video to engage with your audience in real-time: Platforms like Instagram, Facebook, and Twitter offer livestreaming features that allow you to interact with your followers in real-time. You can use live video to answer questions, provide demonstrations, or host Q&A sessions.

    Create video tutorials or how-to guides: Educational content is a great way to provide value to your audience of existing customers, demonstrate the benefits of your products to prospective customers, and further showcase your expertise in the industry. 

    Use video testimonials to highlight customer satisfaction: Video testimonials can build trust with your audience and demonstrate the value of your products or services. Reach out to satisfied customers and ask them to record a short video testimonial that you can share on your social media channels.

    Use native video on each social media platform: Many social media platforms have their own native video features, and using them can help increase your reach and engagement. For example, Facebook’s algorithm favors native video content, so creating and sharing videos directly on the platform can help boost your visibility.

    16. Utilize employee advocacy programs to amplify social media reach

    Employee advocacy programs involve encouraging your employees to promote your brand on social media. By utilizing your employees as brand ambassadors, you can amplify your social media reach and attract new followers. This can also improve company morale and foster employee loyalty. 

    To utilize employee advocacy programs:

    Define clear goals: Before starting your employee advocacy program, define your goals and what you hope to achieve. This will help you measure the success of the program and determine its effectiveness.

    Choose the right social media platforms: Determine which social media platforms are most relevant to your business and where your employees are most active. Focus on these platforms to maximize the impact of your program.

    Train employees: Provide your employees with the necessary training and resources to promote your brand effectively. This includes teaching them how to create content, use social media tools, and engage with followers.

    Provide incentives: Offer incentives to encourage employees to participate in the program. This could include prizes, recognition, or financial rewards.

    Encourage participation: Encourage your employees to participate in the program by making it easy and fun. Provide regular updates and share success stories.

    Recognize and reward success: Recognize and reward employees who achieve success through the program. This will encourage others to participate and help to create a positive culture of advocacy within your organization.

    How to track and measure social media follower

    Tracking and measuring your followers is critical for understanding the effectiveness of your social media strategy. By monitoring your analytics and metrics, you can identify areas for improvement and optimize your efforts for maximum engagement and growth.

    To track and measure your social media followers, consider the following metrics:

    • Follower count: The number of followers you have on each social media platform.
    • Engagement rate: The percentage of followers who engage with your content.
    • Reach: The number of unique users who see your content.
    • Impressions: The number of times your content is viewed.

    Also, make sure to:

    Set specific goals: Before you start tracking your metrics, it’s important to set specific, measurable goals for your social media strategy. This will help you determine which metrics to focus on and evaluate whether your strategy is working.

    Use analytics tools: Most social media platforms offer built-in analytics tools that allow you to monitor performance. 

    Analyze your competitors: Analyzing your competitors’ social media presence can provide valuable insights into what’s working in your industry. Look at their follower count, engagement rate, and the types of content they’re posting.

    Experiment with different types of content: Don’t be afraid to experiment with different types of content to see what resonates with your audience. Track the engagement rates and reach of each type of content to determine what works best for your brand.

    Regularly evaluate and adjust your strategy: Social media is constantly evolving, so it’s important to regularly evaluate your strategy and make adjustments as needed. Use your metrics to identify areas for improvement and optimize your strategy for maximum engagement and growth.

    By effectively tracking and measuring your social media followers, you will be able to gain valuable insights into the effectiveness of your social media strategy and optimize it for success.

    Frequently asked questions

    What are social media followers?

    Social media followers are users who have chosen to subscribe to a brand’s or individual’s social media account and see more of their updates and content. Followers can engage with the content by liking, sharing, or commenting on the posts. 

    Growing a large following is important for brands if they want to maximize the return on their investment because it leads to more impressions for each post and a greater number of people eventually making a purchase for the first time or continuing to buy from the company. 

    Are social media followers and likes the same thing?

    No, social media followers and likes are not the same thing. While followers are users who have subscribed to a brand’s or individual’s social media account, likes are a measure of engagement on individual posts. Likes can come from both followers and non-followers who come across the post on their social media feeds.

    While likes are a good indication of engagement, brands shouldn’t focus on these alone. Followers are important as they represent a loyal audience that’s interested in the brand. Companies should focus on creating content that resonates with potential followers and encourages them to engage with your posts.

    Why are social media followers important?

    Social media followers are essential for building brand awareness, attracting new customers, and increasing customer loyalty. A strong social media following can help a brand establish a personal connection with its audience and create a community of engaged users. Followers can also act as brand ambassadors and share the brand’s content with their followers, which can help attract new customers.

    What are some common mistakes businesses make when trying to grow their social media following?

    Common mistakes businesses make when trying to grow their social media following include:

    • Buying followers: While it may be tempting to buy followers to boost your follower count, it’s not a sustainable strategy. Bought followers are usually fake accounts or bots that don’t engage with your content. It looks nice at first, but won’t actually help you achieve a return on your investment. Buying followers can even be a violation of a social media platform’s terms of service and get you removed from the platform.
    • Focusing on quantity over quality: It’s better to have a small, engaged audience than a large, disengaged one. Focus on creating high-quality content that resonates with your audience instead of trying to attract as many followers as possible. If you get great engagement, even with a small audience, more followers will likely follow. 
    • Not engaging with their audience: Social media is a two-way conversation. Don’t just post content and expect your audience to engage with it. Respond to comments and messages, and use social media to interact with your audience.
    • Not optimizing their social media profiles: Your social media profile is often the first thing users see when they come across your brand on social media. Make sure your profile is complete, visually appealing, and accurately represents your brand.

    How often should I post on social media to maximize my reach and engagement?

    The optimal posting frequency for social media varies depending on the platform. Your brand may want to post once per day on Instagram, LinkedIn and Facebook, and several times per day on Twitter. However, the most important thing is to maintain a consistent posting schedule that works for you and your audience.

    Experiment with different posting frequencies to determine what works best for your brand and your audience. Use analytics to measure the effectiveness of your social media strategy and make adjustments accordingly.

    What are some tips for engaging with social media followers and building a loyal community?

    Engaging with social media followers and building a loyal community is critical for creating a strong social media presence. Here are some tips for engaging with your social media followers and building a loyal community:

    • Respond to comments and messages: Make sure to respond to comments and messages from your followers to show that you value their feedback and engagement.
    • Use social media in interactive ways: Ask questions, run polls, and share user-generated content to keep your followers engaged.
    • Show appreciation to your followers: Show appreciation to your followers by thanking them for their engagement, offering exclusive promotions or discounts, and featuring them in your content.
    • Collaborate with influencers and other brands: Collaborating with influencers and other brands can help you reach new people and improve your reputation in the eyes of niche audiences. 

    Engaging with your social media followers and building a loyal community takes time and effort, but it’s essential for building a strong social media presence. 

    Growing your social media following can be a challenging task, but it’s an essential part of any brand’s marketing mix. By following the tips and strategies outlined in this article, you can position your brand for long-term success. And remember, it’s about building a community of engaged and loyal followers who love your brand!

    Jetpack Social: Plan, schedule and auto-post your social media content

    Whether you’re a business owner, blogger, or marketer, Jetpack Social can help you optimize your social media strategy and save time. With its user-friendly interface and powerful automation tools, Jetpack Social makes it easy to plan, schedule, and auto-post your social media content in just a few clicks.

    With Jetpack Social, you can streamline your social media strategy directly from your WordPress dashboard, and focus on creating high-quality content that resonates with your audience. To learn more about the plugin, and how it can help you grow your social media following, visit this page: https://jetpack.com/social/

  • Introducing the all-new Jetpack Stats!

    Over the years, Jetpack Stats has empowered millions of people, providing invaluable insights into your sites and visitors, for free. We’re especially delighted that so many people reached out to share how it helped your business and made your lives easier. Your feedback and suggestions have played a crucial role in shaping Stats’ evolution into an essential tool for businesses everywhere.

    Today, we are thrilled to announce an entirely new Jetpack Stats experience, designed to enhance your ability to analyze and optimize your site’s content with ease. Our team has been working tirelessly for the past few months, re-structuring the layout in a friendlier way, introducing new modules that expose crucial data points, and revamping the visual design of this powerful analytics tool.

    A new Stats experience

    One of the most significant changes we have made is to the way we structure the content on the page. Our goal was to make it easier for you to find the data you need quickly, without having to dig through a lot of pages or complex navigation patterns.

    To achieve this, we reorganized Jetpack Stats in two different sections:

    • Traffic: contains your site’s more relevant and latest metrics, like traffic stats, most popular content, or where your visitors are located geographically. By navigating within the chart at the top, you can also focus on a specific period in time.
    • Insights: this page includes an overview of your WordPress site’s stats so that you can view and learn from long-term trends. This is where you’ll find stats and metrics previously available in the “Summary” pages of the old version.

    We also redesigned the layout of Jetpack Stats to prioritize the most important metrics and group related data points together. Another key component of this strategy was to reduce clutter and make it easier to scan each module and understand their context.

    Monitor trends & keep track of cumulative stats

    7 Day Highlights & Year in Review

    When viewing site stats, It’s easy to focus on the present and lose track of content performance over time. With the new Jetpack Stats, we’ve built 7 Day Highlights to help you compare visitor interaction on a week-to-week basis, along with Year in Review to display cumulative content stats for the year.

    Jetpack Stats 7-day highlights and year in review

    All-time highlights

    Within the Insights tab, you’ll now find more cumulative site info, collected since Jetpack was installed. You’ve worked hard to build your site and should be proud. Here, you can utilize the most popular time and day cards to help determine when to post content. The latest and most popular post sections visually display the running metrics of your posts.

    Jetpack Stats all-time highlights

    Stats. Anytime. Any place.

    Whether you’re in your site’s dashboard or managing multiple clients’ sites using WordPress.com you now have access to the new Jetpack Stats! Everything’s optimized for mobile phones, tablets, large desktops, and everything in between.

    Having Jetpack Stats available across multiple platforms means that you can check on your latest posts’ data and traffic stats from where it’s most convenient for you. Anytime, anywhere, and on any device, empowering you to make informed decisions on the go.

    Jetpack Stats across different devices and platforms

    Modern interface

    Finally, we have revamped the visual design of Jetpack Stats to make it more visually appealing and easier to read, giving our most trusted and beloved product a modern look and feel.  Overall, we believe that the changes we made to the visual aspects of Jetpack Stats will create a better user experience and help our users understand their website’s performance more effectively.

    Jetpack Stats new interface visual upgrades

    At Jetpack, our commitment to data privacy and transparency remains unwavering. With Jetpack Stats, we provide you with a powerful WordPress analytics tool that respects your visitors’ privacy, allowing you to gain valuable insights while maintaining GDPR compliance.

    We believe that these changes will help you better understand how your website is performing, and make data-driven decisions to grow their business. We hope you enjoy the new Jetpack Stats and look forward to hearing your feedback.

    Give it a try

    We hope you enjoy the new Jetpack Stats as much as we liked building it. Check it out for free today in the Jetpack mobile app.

  • How to Optimize & Compress Images in WordPress (3 Steps)

    Images and videos are a great way to make your web pages more engaging and interesting to visitors. But lots of images on your website can slow down your loading times. This can affect your pages’ search engine rankings and your site’s user experience (UX).

    Fortunately, you can optimize and compress images to increase site speed. Whether you’re a WordPress expert or a complete beginner, you can find a method that works for you — like using a plugin, a simple online tool, or the image editor on your device. 

    In this post, we’ll take a closer look at why you should consider optimizing and compressing images. Then, we’ll show you three ways you can do this and explore other useful strategies for speeding up image delivery.

    Why compress and optimize your images?

    Before you learn how to optimize images in WordPress, it’s important to understand why you might want to do this. The fact is that large, unoptimized images take up lots of bandwidth and can contribute to slow loading web pages. To give you an idea, when it comes to slow load times, just a four second delay can increase bounce rates by 24 percent.

    Additionally, page speed is a ranking factor for Google. Therefore, slow loading times can lead to your pages appearing lower in the search results, making you less visible to searchers.

    By optimizing your images, you can get your photos looking their best while using fewer pixels and bytes to serve them on the page.

    When you do this, you’ll need to think about your preferred image format. For instance, a PNG is able to utilize ‘lossless’ compression, which doesn’t reduce file sizes too much. This enables you to retain image quality, making it a great choice for web graphics and icons.

    Alternatively, you can use JPEG images. While the file size is much smaller, JPEGs can result in a poor quality image when compared to PNGs. In most cases, however, you won’t notice much of a difference. 

    unoptimized vs. optimized image side by side

    How to optimize and compress images in WordPress (3 steps)

    Now that you know why image optimization is important for your website, let’s take a look at three steps to optimizing and compressing images for WordPress.

    Step 1: Compress your images

    Method 1: Use an online compression tool

    An online compression tool is a quick way to reduce your image file sizes without any noticeable difference to the image quality. 

    But, it does require you to revisit the website each time you want to add an image to your site. This can be fairly time-consuming, but some services do allow you to upload images in bulk. 

    One of the most popular online compression tools is Tiny PNG. This is a freemium, user-friendly platform that’s suitable for complete beginners.

    Tiny PNG image compression homepage

    With it, you can compress up to 20 images at once, and you’re able to select your preferred format from JPEG, PNG, or WebP. 

    All you need to do is upload/drop your image onto the website and the process begins immediately. This will only take a few seconds. Then, you can save your compressed images straight to your preferred cloud storage location or download the files to your computer.

    Another useful online tool is Compress JPEG. Similar to Tiny PNG, you can compress up to 20 images at once and download them individually, or grouped together in a zip folder.

    Compress JPEG homepage

    The advantage of Compress JPEG is that you’re not limited to JPEGs and PNGs. You’re also able to compress GIFs and PDFs. Although PDFs are document files, they often contain images, charts, and hyperlinks. 

    Additionally, PDFs can be hundreds of pages long, which results in large file sizes. By compressing any downloadable PDF files, you offer on your site, you can avoid creating a negative experience for users, making your files easily shareable and accessible to anyone who opens them.

    Method 2: Resize and compress images manually with an image editor 

    Alternatively, you can resize and compress images with an image editor. This method gives you a lot more control over resizing and cropping your images, but it provides only very basic editing capabilities. 

    Of course, you might prefer external editing tools (like Adobe Photoshop), but these can be expensive and most of this software comes with a steep learning curve. 

    The most accessible method is to use the photo editor on your operating system. You can use your device’s native tool to reduce your image size, cropping out non-essential parts.

    Here’s an example of how you might do this using the Photo application on macOS. Start by opening Photo and selecting your image. Then, hit Edit.

    editing an image on Mac

    Here, select Crop and drag the corners to shrink your image.

    cropping an image on Mac

    You can also click on Custom to specify the exact height and width of your image. Simply type your dimensions into the box, and select landscape or portrait mode. The image will adjust instantly.

    choosing a custom image size on Mac

    Alternatively, you might prefer to use one of the default options. For example, the Square setting can come in handy if you plan to post your image on social media.

    choosing an image aspect ratio on Mac

    If you decide against the changes you’ve applied, you can click on Reset to revert your image back to its original form. Then, when you’re happy with your image, click on Done.

    As we mentioned above, you can also use third-party tools like Adobe Photoshop to resize and compress images.

    Adobe Photoshop homepage

    If you opt for this method, it’s best to consider sticking to JPEGs and PNGs to keep file sizes small while retaining image quality. 

    Step 2: Serve your images through Jetpack’s image CDN

    A content delivery network (CDN) is a powerful tool that uses a network of servers to quickly and efficiently display your site to visitors based on their location. And while any CDN can help you improve your website speed, Jetpack’s image CDN stands apart due to its unrivaled Photon technology.

    Photon starts by re-encoding each image to more modern and lighter formats, like WebP, which reduces file size and takes weight off of your server. Then, it optimizes each image based on the specific device and screen size a visitor is using, creating a bespoke experience for every individual. This means that each and every reader, customer, and client can get the best possible user experience on your site — great for branding, sales, and search engine rankings.

    And setting up Jetpack’s CDN couldn’t be any easier. Here’s how you can get started:

    1. In your WordPress dashboard, go to Plugins → Add new. Search for “Jetpack.”
    2. Click Install now → Activate.
    3. You’ll be prompted to connect Jetpack to your WordPress.com account, which enables you to make the most of the powerful features.
    4. Return to your WordPress dashboard and navigate to Jetpack → Settings → Performance.
    5. In the Performance and speed section, toggle on Enable site accelerator.
    Jetpack CDN settings

    And that’s it! Jetpack will go to work right away.

    Step 3: Install a speed optimization plugin 

    Now it’s time to wrap up your efforts with a final boost of power. You’ll want a speed optimization plugin for this, and the best one to choose is Jetpack Boost. This tool can work automatically, constantly adapting as you add new images or content to your site. 

    It will gauge your site’s performance in key areas and provide a report, so you can measure progress. Then, it goes to work to specifically target the metrics that are most important to both your visitors and to search engines. 

    Jetpack Boost is quick and easy to install. You can opt for the free Jetpack Boost plugin, or upgrade to the premium version for more advanced features. 

    Once activated, you can navigate to Jetpack → Boost in your WordPress dashboard.

    Jetpack Boost page speed test

    Here, you can generate a score to assess your current performance across desktop and mobile devices. This will help you identify areas you need to improve. 

    You’re also able to configure your preferred settings for the plugin. For instance, you might want to enable CSS optimization or defer non-essential JavaScript. This allows you to load your most important styles and images quickly.

    To do this, simply slide the toggle across for the relevant setting.

    Jetpack Boost settings

    The final option is lazy image loading. This is a neat feature that helps you boost speed by only loading images when they’re needed. 

    Essentially, images that appear further down your page won’t be loaded until the visitor reaches them. It’s a great way to reduce the burden on your server. 

    And one of the best parts about Jetpack Boost is that once you’ve configured your settings, the plugin runs in the background of your site, so it won’t weigh things down.

    How to put WordPress speed optimization on autopilot 

    Compressing images and graphics before you upload them to WordPress should become a regular part of your process. Then, with the right tools in place, your work is done! 

    Jetpack Boost combined with Jetpack’s image CDN is the simplest way to put your WordPress speed optimization on autopilot. These tools work in the background of your site, so you can simply “set and forget” them, without having to bother every time you add new images to your posts or pages.

    Jetpack’s CDN will automatically detect new images and add them to its network of servers,  immediately beginning to serve them in the appropriate file formats and resize them based on individual visitors’ needs. 

    Jetpack Boost will continue to defer non-essential JavaScript and lazy load images, even new ones you add. Plus, with a paid plan, it will automatically generate critical CSS every time you make a change on your site. 

    There are a ton of benefits that you can enjoy by putting speed optimization on autopilot:

    • Productivity. You can free up time to focus on more important tasks instead of going back and forth between other tools.
    • Reliability. You can rest assured that your site’s speed is optimized no matter what. 
    • Speed. Optimization starts as soon as you upload new images or update content, and continues while you tend to other parts of your site.
    • Accuracy. With manual processes, there’s always room for human error. You might make a mistake with the CSS, select the wrong file type, or input the wrong dimensions. With your speed optimization on autopilot, once you’ve configured your settings, you’ll get your images exactly how you want them every time.

    With all that in mind, combining Jetpack CDN with Jetpack Boost is the best way to optimize your images and speed. You can maximize productivity, boost your search engine rankings, and provide an excellent user experience.

    Additional steps to optimize your image delivery 

    Now that you know how to optimize and compress images, let’s take a look at some additional steps that you can take to optimize your image delivery.

    Resize your images for mobile devices

    Resizing your images for mobile devices is another great way to speed up image delivery. This will help you create a responsive website with images that display smoothly across all screen sizes including smartphones, tablets, and desktops. 

    This way, you can optimize the user experience for all visitors, no matter what device they use to access your website. This is important because mobile traffic accounts for nearly 60 percent of global web traffic. What’s more, in 2015, Google started rewarding mobile-friendly websites with higher search rankings.  

    If you serve poorly-loaded content, glitchy pages, or missing images, you can severely disrupt your user experience and risk sending visitors elsewhere. A great solution is to install Jetpack CDN, which automatically resizes images for different devices. 

    Avoid embedding images from external sources

    Another factor that contributes to slow load times is image redirects. These occur when you embed images from external sources. Luckily, this issue is simple to resolve. 

    To increase your website speed and optimize your UX, you can save the image to your computer, or to a remote location like the cloud. Then, you’re able to upload the image directly to your WordPress website. 

    Optimize your image thumbnails

    Finally, if you run an ecommerce website, you can boost image delivery by optimizing your thumbnails. 

    Large and unoptimized thumbnails can delay your loading times, which can frustrate visitors. You might even end up losing customers as a result.

    It’s important to make your thumbnail file sizes as small as possible. This is especially relevant for category pages where you might be displaying lots of thumbnails at once. That’s because lots of unoptimized images can significantly hinder your site speed.

    grid of ecommerce products

    Image from August Apparel

    Additionally, where thumbnails are concerned, you might even prioritize file reduction over image quality — especially since your website visitors aren’t likely to notice a reduction in quality if the image is very small. 

    What else can I do to speed up my WordPress site?

    One of the easiest ways to speed up your WordPress site is to improve your Core Web Vitals score. This score is determined by a set of metrics used by Google to measure your site’s performance. For instance, LCP refers to the time it takes for the largest element on your page to load, like your hero image. 

    FCP evaluates the time it takes for the first piece of content to load on your page. With very large image files, you can get poor LCP and FCP scores that can affect your search rankings. 

    Other useful ways to speed up your site include minifying CSS, removing (or deferring) unused CSS, and deferring parsing of JavaScript

    Optimize and compress your WordPress images

    While visuals are a great addition to your web pages, too many unoptimized media files can weigh your site down. This can result in poor performance that damages the user experience. Luckily, you can fix this by optimizing and compressing images in WordPress. Then, no matter where your visitors live or what device they’re using, you can serve content quickly.

    To recap, here are three steps to optimize and compress images for WordPress:

    1. Compress your images with a tool or manually
    2. Serve your images through Jetpack’s image CDN
    3. Install a speed optimization plugin like Jetpack Boost 
  • The Query Loop Block in WordPress: Guide, Tips, and Tricks

    The Query Loop is a neat WordPress block that enables you to display a list of related blog posts, products, and pages. As a beginner, you might be wondering how to take advantage of this feature. 

    Fortunately, the Query Loop block is relatively easy to use. You can choose your favorite pre-built layout or create something from scratch. Plus, you can configure the display of your nested blocks and fully customize the design.

    In this post, we’ll take a closer look at the Query Loop block in WordPress. Then, we’ll show you how to use the block and talk about specific use cases.

    What is the Query Loop block in WordPress?

    The Query Loop block is a tool that enables WordPress users to display a dynamic list of posts based on specific attributes. For example, it can be set to cycle through all posts of a certain category, displaying the post title and image of each one. 

    This block can be quite technical to configure. As a result, beginners tend to avoid using it and instead opt for the Post List block, which is a simpler version of the Query Loop. 

    While the Query Loop block is more complex, it also allows for greater flexibility. For instance, you can create a page full of your best recipes or showcase a portfolio of projects. 

    When to use the Query Loop block in WordPress

    The Query Loop block provides multiple opportunities for promoting your content. Here are some of the results you can achieve with it:

    • Create a related posts section for your blog, featuring the post title, excerpt, and image.
    • Show content from custom post types like testimonials or portfolio items.
    • Display posts of the same tag or category.
    • Show related WooCommerce products.
    • Display a grid of products, grouped by price.
    • List companies by location within a business directory.
    • List book reviews according to a specific star rating.

    These are just some examples. There are plenty of ways you can configure the Query Loop block.

    How to use the Query Loop block in WordPress

    To get started with the Query Loop block, you’ll need to navigate to the post or page where you want to use it. Then, click on the + to add a new block and search for Query Loop.

    finding the query loop block in WordPress

    You can also insert the block using the block pattern selector. Switch to Patterns and select Query from the dropdown menu. Then, choose your preferred layout.

    choosing a layout for the query loop block

    There are plenty of Query Loop layouts to choose from. For instance, you can present your posts in a grid, with an image to the left, or stick with the default format. 

    Alternatively, click on Start Blank to create your Query Loop from scratch and gain full control over the design of your content.

    starting with a blank query loop

    You’ll have to choose a variation to start with. You might want to show the image, date, and title of your post, or just present the post title and excerpt.

    choosing a query loop variation

    Whether you’ve created your block from scratch or used a template, you’ll see a preview of your block in the editor.

    previewing the query loop block

    Your Query Loop block consists of several different sub-blocks, like post titles, featured images, and more. If you click on the Display Settings icon in the toolbar, you can configure the number of items per page.

    query loop settings for the feed

    You can also use the block settings in the panel on the right to further customize the query loop. You might decide to change the order of your items, create new posts for your feed, apply filters, change colors, and more.

    What sub-blocks are found within the Query Loop block?

    Within the Query Loop block, you’ll find several sub-blocks grouped together. Although they contain the word “post” in their names, they can also apply to other content like pages, portfolio items, or products.

    Let’s take a look at each sub-block. 

    1. Post Title

    The Post Title block displays the title of each post. You can transform the title into a link and adjust the font and color within the Block settings.

    2. Post Date

    With this block, you can show the published date of your content. You can change the default format, show the last modified date, and link to a post within the settings.

    3. Post Content

    The Post Content block presents the entire content from your post or page within the Query Loop block. This could make your block very long, which can be off-putting for visitors.

    4. Post Excerpt

    Post Excerpt displays a summary of each piece of content. Visitors will be able to view your excerpt and find a “Read More” link. You can add this link on a new line or at the end of the excerpt. Plus, you can modify the anchor text, change the link color, and select a new font size. 

    5. Post Featured Image

    If you choose to include this block in your Query Loop, you’ll display the featured image for your posts or products. Additionally, you can enable a link with your image to direct visitors toward the piece of content when clicked.

    6. Post Categories

    By adding a Post Categories block inside your Query Loop, you can display the categories associated with that piece of content. This is a great way to display blog posts that cover a similar topic, or products within the same category. You can also change the color and fonts within the settings. 

    7. Post Tags

    The Post Tags block enables you to display the tags added to your post. It’s another useful way to showcase similar content.

    8. Pagination (previous post and next post)

    Pagination is one of the most valuable blocks to add to your Query Loop since it displays links to your previous or next posts. Pagination consists of three separate blocks:

    • Previous
    • Page Numbers
    • Next 

    To use it, you’ll first need to select the Post Template block, using the List View. Then, you can click on + to add the Pagination block.

    9. Post Author

    As the name suggests, Post Author showcases the author details, like the author name, avatar, and bio. If you choose to include this block, you’ll need to select the user with the dropdown menu in the Block settings. Here, you can also configure avatar visibility, change the avatar size, show/hide your author bio, and change the color and dimensions.

    10. Post Author Biography 

    If you don’t want to include your author name and avatar in your Query Loop, but you want the author bio to be visible, then this block is for you. All your visitors will be able to see is the bio. Plus, you can customize its appearance, adjusting the dimension, font, and color. 

    Examples of Query Loop block use cases

    Now that you understand the Query Loop block a little better, let’s take a look at three ways you can use it.

    1. Create a “recent posts” section

    This section can make your recently published content more visible.

    query loop block set up to display recent posts

    To get started, you’ll need to use two Query Loop blocks. Add your first one, then choose a pattern or start from scratch. For visual posts like recipes, Image, Date, & Title can be a good choice.

    query loop options

    If you’ve already configured your Query Loop, your posts will show up here. If not, click on Create a new post for this feed to write and publish the posts you want to include.

    Since this is where your most recent post will go, you’ll only want to display one piece of content. Navigate to the Display Settings. Beside ITEMS PER PAGE,input “1”.

    selecting one post for the feed

    Now, you should only be able to see your most recent post listed in the block.

    You can then add a second Query Loop block to display other recent posts. Choose your preferred layout. Then, navigate to the toolbar and switch from List View to Grid View. This way, the reader can see more of your recipes at once.

    setting a grid view for the query loop block

    Now, click on the Display Settings and change the OFFSET value to “1”. This will eliminate your most recent post from your second Query Loop block.

    setting the offset value for the query loop block

    Additionally, you can customize the layout of your block. For instance, you might want to reduce the font size of your headings to improve the text’s readability. You can do this from the toolbar.

    settings for blog post titles

    You might also want to reduce the size of the date. You can make these changes within the Block settings. Find Typography and select a more appropriate font size.

    adjusting the font size of the post date

    You can also set new dimensions for your featured images, and alter the alignment of your recipe titles. When you’re ready, click on Save draft or Publish. 

    2. Add the Query Loop block to an index template 

    If you’re using a block theme, you can add the Query Loop block to a template. This can come in handy when setting global styles for query loops and their sub-blocks.

    In your WordPress dashboard, go to Appearance → Editor.

    adding a query loop block to an index page

    Click on the pull-down menu that’s currently set to Home or Page (depending on your theme), and select Browse all templates.

    choosing a page template to edit

    From the list of templates, select the one you’d like to edit. The Index template tends to be a good option, since it’s the one that indexes and displays website posts.

    set of three blog posts on the index page template

    If you choose Index, you’ll find that the template already comes with a Query Loop block, but you can delete it and add your own. You can then adjust the layout, switching between List View and Grid View. 

    You can also customize your “Read More” text by clicking on the sub-block and typing in your preferred call-to-action.

    editing the blog post design

    You’ll also find all the Block settings available if you go to the toolbar and click on Show more settings. Here, you can change the text size and color, and set new dimensions for your images.

    3. Set global styles for your Query Loop blocks

    If you plan on using Query Loop blocks frequently on your site, it can be time-consuming to create and configure your loop over and over again. That’s why it’s a good idea to set global styles for your query loops and nested blocks.

    To access the global styles editor, click on the Styles icon in the top-right corner of your screen:

    selecting global styles for the block

    Then, select Blocks at the bottom of the sidebar:

    selecting the Blocks option for global styles

    Scroll through the list of available blocks and find Query Loop. Then, click on Colors:

    finding the color settings for the query loop block

    Here, you can manage the color schemes of different elements and blocks on your site. If you want to add more custom colors to your default palette, click on Palette and find CUSTOM

    Now, click on the + to add new colors to your palette.

    adding colors to the color palete

    Next, go back to your Query Block loop colors. You’ll see a list of elements like background, links, and headings. 

    You can also set default styles for these components. To do this, select the element you want to edit.

    selecting from a color palette

     For instance, you can change the background color of your Query Loop blocks.

    changing the background color

    If you decide against any of the changes you apply, simply click on Clear.

    You can also set global styles for the background and text color of your headings. Additionally, you can assign hover colors for your links. When you’re done, click on Save to apply new default styles to your blocks.

    Extend the Query Loop block

    Although you now know how to create and customize a Query Loop block in WordPress, you may be looking to extend the block even further. Using the Block Variations API, you can specify certain default settings, disable customization options, and more.

    For instance, you might never use the Sticky attribute in your Query Loop. The Author field might also not be relevant to your posts. Therefore, you can disable these controls so that they’re not visible.

    In this instance, the variation code would look like this:

    {
        /** ...variation properties */
        allowedControls: [ 'inherit', 'order', 'taxQuery', 'search' ],
    }

    This way, your users can access the inherent, order, taxonomies, and search features, but the author and sticky fields won’t be displayed. 

    Alternatively, you might prefer to hide the search option for users, in which case your property would look like this:

    {
        /** ...variation properties */
        allowedControls: [ 'inherit', ‘postType’, 'order', ‘sticky’, 'taxQuery', ‘author’, ],
    }

    If, for whatever reason, you want to hide all the available controls for your Query Loop block, you can set an empty array beside the allowedControls. 

    As you can see, this method requires some technical knowledge. If you have no coding skills, you may want to stick with the customization options available in the Block Editor. 

    Frequently asked questions

    While we’ve tried to cover all aspects of the Query Loop block, you may still have some questions about this feature. Let’s look at the most common ones. 

    What is a WordPress query?

    Query translates to “ask” or “command.” So within the Query Loop block, the “Query” portion enables users to ask for certain information to pull into the loop. This is how the Query Loop displays all posts or pages for a specific tag, category, and more.

    What is a WordPress loop?

    A WordPress loop is a way of displaying similar information in a cyclic format. For instance, you can create a loop of blog posts that will display related articles on your page, showing the post title, excerpt, featured image, and more. 

    The data is pulled from your published content and placed in the loop, which sits on your pages for visitors. As such, it helps you direct users toward other relevant pieces of content and keep visitors engaged with your site.

    What can you do with the Query Loop block?

    There are plenty of things you can achieve with the Query Loop block. For example, you could show a list of related or featured products. 

    Additionally, you could direct users toward other recipes on your site that share the same tags or categories. For a portfolio website, you can even showcase your latest or best work within a Query Loop block. 

    How can you extend the Query Loop block?

    You can achieve detailed control over the way your Query Loop is displayed by adding custom settings to the block. With the Block Variations API, you can create new features, disable certain elements, and apply your own presets. 

    Create a Query Loop block in WordPress

    The Query Loop block is a useful WordPress block that enables you to display featured posts, related pages, or products of a certain category. You can also use it to show content from custom post types, like testimonials and portfolio projects

    The Query Loop block is very customizable. You can configure the sub-blocks within it, like the post title, author name, and featured images. Plus, you can extend the block and add custom settings with the Block Variations API. 

    Another way to help visitors find the right content on your site is to use Jetpack Search. Ideal for large websites, you can provide instant search results and utilize powerful filters to boost your user experience. Get started with Jetpack Search today!

  • 6 Best WooCommerce Product Search Plugins in 2023

    A great search tool is an essential element of a fantastic customer experience for any ecommerce store. Plus, as customers are two times more likely to make a purchase online after searching on a retailer’s website, providing a modern search experience could even help you increase your store’s revenue. 

    The default search functionality included with WooCommerce works, but enhancing the experience for customers can help boost your reputation and set you apart from competitors. Thankfully, a WooCommerce search plugin can make it easy to upgrade search for faster, more accurate, and more intuitive results. 

    With so many WooCommerce search plugins available, finding the best one for your store can be confusing. So, we’ve put together this handy guide. Read on to explore the features you should be looking for in a WooCommerce product search plugin, and then discover our reviews of six of the best options. 

    What to look for in a WooCommerce search plugin

    Some of the most important features to look for when deciding on the best WooCommerce product search plugin for your site include:

    Instant search results

    It’s important that your WooCommerce product search plugin responds quickly to your customers’ search queries so that they can easily find the products they need. 

    Some plugins, such as Jetpack Search, give instant results, which means your customers start seeing the products that match their query as soon as they start typing. 

    Accurate results

    One of the main things to consider when choosing a WooCommerce search plugin is the accuracy of its product results. This will depend on two main factors:

    1. The plugin’s index. While the standard WordPress and WooCommerce search function works by querying your database each time a user searches, specialized plugins build their own index of your site. This means that the accuracy of this index determines how accurate your customer’s search results are. You should also make sure your customers can always discover your latest products by ensuring it automatically updates every time you add new products or pages to your store.
    2. The plugin’s algorithm. The algorithm used by your search plugin affects the results that it returns for visitors’ search queries. You should look for a WooCommerce product search plugin that allows you to customize its algorithm to meet the needs of your store. For example, you may decide that the plugin should give priority placement to products you currently have on sale or that you’ve recently added to your site.

    It’s also important that your product search delivers accurate results for complex searches. For example, Jetpack Search can instantly respond to complex, multi-faceted searches, such as ‘men’s xl blue shirt,’ which helps your customers find the product they need without needing to refine or filter their query. 

    Autocorrect

    Around one in ten search queries are misspelled, but the great news is that some of the leading WooCommerce search plugins, such as Jetpack Search, feature powerful autocorrect features. This means that a typo won’t get in the way of your customers finding the product they’re looking for. 

    Responsive design

    Over 40% of ecommerce sales take place on a mobile device. So, it’s vital that your website is responsive and delivers an excellent customer experience regardless of the size of their screen. The same is true for your WooCommerce product search plugin — it should display results in a way that looks great on both small and large screens. 

    Filter options

    Filters can help visitors narrow their search results to find the product they’re looking for. You should seek a WooCommerce search plugin that allows your customers to filter their search results by your product categories, tags, and attributes. It’s also important to ensure your plugin quickly applies these filters without needing to reload the page, so visitors enjoy a seamless search experience. 

    Foreign language support 

    If your store has different language options for your customers, then it’s also important that your search plugin works regardless of the language your customer uses. Some plugins offer support for a wide range of languages — for example, Jetpack Search provides comprehensive support for 38 popular languages, ranging from Arabic to Ukrainian, meaning all your customers can get instant search results and find the right product for them.

    A review of the best product search plugins for WooCommerce

    How do you find the best WooCommerce search plugin for your store? To help, we’ve looked at the top options and carefully compared them based on their features, pros and cons, ease of use, and pricing.

    Jetpack Search homepage design

    1. Jetpack Search

    Jetpack Search is one of the best WooCommerce search plugins available. It offers a wide range of advanced tools designed specifically for WordPress and WooCommerce to help your customers quickly find the right product for them. Thanks to its instant search functionality, the plugin displays results as soon as a customer begins to type, eliminating the need to wait for results to load. 

    Jetpack Search was made by the experts at Automattic — the same people behind WooCommerce and WordPress.com. This means it integrates seamlessly with WooCommerce and automatically indexes a wide range of product data, including attributes, variants, descriptions, tags, and categories. 

    Jetpack Search also fully supports faceted searches, which help your customers find the right product without refining or rephrasing their search. For example, a search for “blue size 8 maxi dress under $150” will prioritize results for maxi dresses with a product color attribute of blue that are available in size 8 and that have a price under $150. 

    The plugin has a wide range of features and options to provide a great search experience for your customers that blends perfectly with your site design — for example, choosing to display your results in an attractive grid layout with product pictures. The plugin also offers instant autocorrect, so a rogue typo or spelling mistakes won’t prevent your customers from finding the products they’re looking for. 

    Jetpack Search uses Automattic’s powerful cloud servers to index your site and conduct searches, which means it can deliver lightning-fast search speed regardless of the size of your store. And this is all without placing strain on your servers or slowing down your site. Automattic’s servers automatically index new products, so they’re discoverable within minutes of being added to your store.

    Features of Jetpack Search:

    • Instant product search without reloading the page
    • Instant filtering by a wide range of product attributes
    • Support for faceted search queries
    • Infinite scroll, which automatically loads more search results
    • Autocorrect
    • Advanced ranking algorithms to deliver highly-relevant results
    • Prioritization of results based on your store’s most popular products
    • Advanced customization options
    • Integration with Jetpack Stats to help you see what products visitors are searching for
    • Super fast indexing, so your search index will update within minutes of adding a product to your site
    • Support for over 38 different languages

    Pros of Jetpack Search:

    • Jetpack Search offers instant search, which means your customers can quickly find the product they’re looking for without waiting for a results page to load.
    • The plugin supports complex, faceted search queries, alongside instant filtering by product attributes, which makes it easy for your customers to refine their searches.
    • Jetpack Search can deliver highly accurate search results in a wide range of languages without needing an additional plugin.
    • The plugin also works perfectly with other content on your WordPress site, enabling your customers to easily find relevant blog articles or support pages.
    • Jetpack Search is a cloud-based service that uses Automattic’s speedy servers to index your site and deliver search results, which reduces the impact on your server. 

    Cons of Jetpack Search:

    • Visitors cannot add items to their cart directly from their search results. 

    Who is Jetpack Search most suitable for?

    Jetpack Search is one of the best WooCommerce search plugins and is an ideal solution for any WooCommerce store owner who wants to offer a best-in-class search experience to their customers.

    Ease of use

    Jetpack Search is simple to install. It will automatically replace the default WordPress search function and will get straight to work indexing your store. While this WooCommerce search plugin offers powerful customization options, they’re easy to understand and detailed documentation is available. Jetpack’s team of Happiness Engineers is also on hand to provide email support.

    Pricing

    Jetpack Search is available free of charge for three months. It then costs $8.25 per 10,000 records or search requests a month.

    Yith Ajax product search plugin

    2. YITH WooCommerce Ajax Search

    YITH WooCommerce Ajax Search is an advanced product search plugin from YITH, one of the leading producers of WooCommerce plugins. It adds Ajax-powered live search with autocomplete to your store, allowing customers to find the perfect product for them as soon as they start typing their query. 

    The plugin’s premium version adds many additional features, including indexing a wider range of product data, such as product excerpts, descriptions, and SKUs. It also allows you to show product images in your search results and provides instant filtering, so your customers can refine their search results to find the product they’re looking for. 

    Features of YITH WooCommerce Ajax Search:

    • Ajax-powered live search
    • Autocomplete 
    • The ability to show product images, descriptions, prices, and promotional banners in search results (premium only) 
    • Indexing of categories, SKUs, excerpts, tags, and site posts and pages (premium only)
    • A customizable search box and results pages
    • Automatic indexing for new products
    • The ability to exclude out-of-stock products from search results (premium only)
    • Foreign language support via WPML

    Pros of YITH WooCommerce Ajax Search:

    • The plugin enables your customers to get instant results for their search queries, and with the premium version, they can see results that include a wide range of product information and attributes.

    Cons of YITH WooCommerce Ajax Search

    • The plugin lacks some of the advanced features offered by other premium WooCommerce product search plugins, including autocorrect and support for faceted search.
    • The plugin uses your site’s servers for indexing and processing search requests, which could impact your site’s speed and take up space on your server.

    Who is YITH WooCommerce Ajax Search most suitable for?

    Due to the comparatively limited feature set and the use of your own server space and bandwidth to perform searches, YITH WooCommerce Ajax Search is best suited to relatively small WooCommerce stores. 

    Ease of use

    The plugin is easy to install and activate and automatically starts indexing your products. Documentation is provided, and email support is available for all premium subscribers. 

    Pricing

    A free version of the plugin is available, which offers Ajax-powered search with autocomplete. The premium version unlocks all features for $65 a year.

    WooCommerce Product search demonstration

    3. WooCommerce Product Search 

    WooCommerce Product Search is a search plugin developed by itthinx, who also produces a number of popular WooCommerce extensions. The plugin offers instant live search and provides a wide range of options to customize search results, including adjusting the weighting the algorithm places on different product categories or content types. 

    WooCommerce Product Search also provides advanced search statistics and business insights, allowing you to spot trends in your customers’ searches and discover opportunities for growth by reviewing search terms that didn’t generate any results. Your customers can also instantly filter their search results using intuitive icons, including filtering by color, category, and price. 

    Features of WooCommerce Product Search:

    • Instant live search
    • An add to cart option on both live search results and the search results page
    • The ability to index a wide range of product data and attributes, including SKUs, price, categories, tags, and titles 
    • The ability to display product images in search results 
    • Instant filtering by product attribute, tags, categories, keywords, or price range
    • Automatic integration with WooCommerce and many popular themes
    • Search statistics and business insights
    • A customizable algorithm and search weighting 
    • Automatic indexing of new products

    Pros of WooCommerce Product Search:

    • The plugin offers live search, which includes product images by default, and your customers can add products straight to their cart from the live search results. 
    • WooCommerce Product Search is compatible with many popular WooCommerce themes, which minimizes the need to make custom CSS changes. 

    Cons of WooCommerce Product Search:

    • The plugin does not offer autocorrect or auto-complete. 
    • While search filters are offered, the plugin does not support faceted search requests.
    • The plugin uses your server’s storage and resources to index your site and process search requests, which could cause issues if you have a large number of products or a basic hosting package.

    Who is WooCommerce Product Search most suitable for?

    As WooCommerce Product Search lacks some of the features offered in other premium search plugins, it’s most suited for small ecommerce store owners who want to improve their search function for a relatively low cost. 

    Ease of use

    WooCommerce Product Search includes an automated setup wizard that integrates the plugin with your site and activates the most common features and settings. Detailed documentation is also provided alongside support from the developer through the WooCommerce helpdesk.

    Pricing

    WooCommerce Product Search costs $49 per year.

    Doofinder WooCommerce Advanced Product Search homepage

    4. Doofinder

    Doofinder is an ecommerce search provider that works with a wide range of platforms, including WooCommerce. It processes your visitors’ search requests on its own servers, which means that it can cope with a large volume of customers searching at the same time without slowing down your site. 

    Doofinder’s live search feature shows search results to your customers as soon as they start typing their results. Its natural language processing technology helps deliver relevant results to your customers by filtering out typos and considering a range of information like product titles, descriptions, and attributes. Doofinder also supports faceted searches and offers instant filtering, so your customers can refine their search results to find the product they’re looking for. 

    Features of Doofinder:

    • Live search with autocomplete 
    • Integration with the native WordPress and WooCommerce search functions
    • Faceted searches and instant filtering
    • Support for over 30 languages
    • Search logging and analytics
    • Customizable results (Pro plan and above)
    • Automatic indexing of new products
    • Recommended products and product banners (Pro Plan and above)
    • A hosted search solution
    • Support for visual and voice search
    • A customizable search box
    • A fully responsive, mobile-friendly design

    Pros of Doofinder:

    • Doofinder offers a range of advanced features, including autocomplete and instant search, which helps create a seamless search experience for your customers.
    • As Doofinder is a hosted service, indexing and processing search requests don’t use your server’s resources. 

    Cons of Doofinder:

    • Doofinder has a high monthly cost, which varies based on the number of requests each month. Requests include indexing, as well as any searches. The instant search feature can also send multiple requests per search, making pricing unpredictable.

    Who is Doofinder most suitable for?

    Due to Doofinder’s relatively high cost, it’s best suited for large WooCommerce stores. 

    Ease of use

    Doofinder’s WooCommerce search plugin simplifies the process of connecting your store to the Doofinder service. While most features can be accessed within the WooCommerce dashboard, some advanced features can only be accessed on Doofinder’s site. This may be confusing for some users. Doofinder has documentation available and email support is provided for all paid plans.

    Pricing

    Doofinder offers a free plan with limited features which supports up to 1,000 requests per month. The basic plan offers more features and costs $35 a month for up to 10,000 requests. The Pro plan unlocks more features and costs $59 a month for up to 10,000 requests. 

    Advanced Woo Search homepage

    5. Advanced Woo Search

    Advanced Woo Search is a highly customizable WooCommerce product search plugin that aims to deliver the most relevant product search results to your customers. It uses an advanced search algorithm to index and search through a wide range of product information, including descriptions, titles, and variants. The plugin is created by a full-time WordPress and WooCommerce developer, and is designed to seamlessly integrate with many popular WooCommerce plugins. 

    The plugin uses Ajax to display visitors’ search results without them having to reload the page, and you can choose which elements are shown in your search results, including images and prices. In addition, the Pro version of the plugin unlocks additional features, including indexing product attributes, the ability to put an ‘add to cart’ button next to each search result, and instant results filtering, so your customers can refine their search results. 

    Features of Advanced Woo Search:

    • Fully customizable search results, including adding product images and prices 
    • The ability to search across all product variations
    • Options to exclude products, categories, or tags from search results
    • The capability to search for synonyms and ignore stop words
    • Search filters (Pro version only)
    • The ability to extend the search index to include product attributes and custom fields (Pro version only)
    • An add to cart button in search results (Pro version only)
    • Google Analytics integration
    • A range of ready-to-go search layouts and styles (Pro version only)
    • Foreign language support through integrations with WPML, Polylang, qTranslate, and WooCommerce Multilingual

    Pros of Advanced Woo Search:

    • The plugin allows a high level of customization of how search results appear, so you can tailor it to display the information you want your visitors to see and match your site’s design. 
    • The plugin automatically searches for synonyms and ignores stop words, which helps make sure that relevant products are not unnecessarily excluded from search results. 

    Cons of Advanced Woo Search:

    • The plugin doesn’t support faceted searches, so customers may have to refine their results using filters to find the right product for them. 

    Who is Advanced Woo Search most suitable for?

    As it uses your site’s servers to carry out searches and index your site, Advanced Woo Search is best suited to small to medium-sized stores. The free version offers many useful features to enhance your site’s search experience, which may make it a good choice for stores with very limited budgets.

    Ease of use

    The plugin is easy to install and has been designed to automatically integrate with many popular WooCommerce themes. There’s detailed documentation available, and the plugin’s author regularly responds to support requests for free users via the plugin’s support forum. Email support is offered for users of the premium version.

    Pricing

    There’s a limited free version available on the WordPress plugin directory. The ‘Pro’ version unlocks all features and costs $69 a year for a single website.

    Smart WooCommerce Search homepage

    6. Smart WooCommerce Search

    Smart WooCommerce Search is a product search plugin that offers your customers an instant live search experience. The plugin, developed by a WordPress developer known as YummyWP, will automatically index your product descriptions, tags, categories, and SKUs.

    Alongside adding images and prices to your search results, the plugin’s premium version allows your customers to add items to their cart straight from the search result. The premium version also supports the display of labels, which means you can clearly show customers which products are featured, on sale, or out of stock. It also aims to improve the relevancy of search results by extending the plugin’s index to include a wider range of data, including product attributes, variations, and custom fields. 

    Features of Smart WooCommerce Search:

    • Instant live search
    • The display of images and prices in results
    • Indexing of product descriptions, categories, tags, and SKUs
    • Exclusion of out of stock products from search results
    • Compatible with a range of page builders, including Elementor, Visual Composer, and Divi
    • The ability to extend the search index to include product attributes, variations, brands, and custom fields (pro only)
    • Capability to searches for synonyms and ignore stop words (pro only)
    • An add to cart button on search results (pro only)
    • Foreign language support through integration with WPML and Polylang (pro only)

    Pros of Smart WooCommerce Search:

    • The plugin offers a simple way to add instant live search to your store, so customers don’t have to wait for a search results page to load to find the items they’re looking for.
    • The plugin is compatible with a range of popular page builders.

    Cons of Smart WooCommerce Search:

    • The plugin lacks many features found in other WooCommerce product search plugins, such as filtering and faceted search support.
    • While the synonyms feature can be used to enter commonly misspelled words and their correct spelling manually, there is no automatic autocorrect feature.
    • The plugin doesn’t offer the ability to customize the search algorithm, meaning you can’t increase the weighting given to specific products, categories, or tags.
    • The plugin uses your site’s server to index your site, which may mean it takes longer to return results for larger stores.

    Who is Smart WooCommerce Search most suitable for?

    Smart WooCommerce Search is best suited to small store owners who want to add live search functionality to their site without some of the more advanced features offered by other plugins.

    Ease of use

    The plugin is easy to install and automatically replaces the default WordPress search function. The developer has provided detailed documentation and offers email support for all plugin users.

    Pricing

    There’s a limited free version available in the WordPress plugin directory. A premium version of the plugin is available for a one-time cost of $49.

    Comparison of the top WooCommerce search plugins

    Jetpack Search YITH WooCommerce Ajax Search WooCommerce Product Search Doofinder Advanced Woo Search Smart WooCommerce Search
    Live Search Yes Yes Yes Yes Yes Yes
    Autocorrect Yes No No Yes No No
    Instant filtering Yes Premium Only Yes Yes No Pro only
    Support for faceted searches Yes No No Yes No No
    Customizable results Yes Premium Only Yes Pro Plan only.  No Pro only
    Hosted service to remove strain on your site’s servers Yes No No Yes No No
    Foreign language support Yes – 38 languages. Requires additional plugin. No Yes – over 30 languages.  Requires additional plugin. Pro only. Requires additional plugin.
    Cost Free for the first 3 months, then only $8.25 a month per 10,000 records Limited free version. Premium version $65 a year. $49 a year. The basic plan is $35, and the Pro Plan is $59 a month for up to 10,000 requests. A limited free plan supports 1,000 requests a month.  Limited free version. Pro version $69 a year. Limited free version. Premium version $49 one time.

    Factors to consider when choosing a product search plugin

    Does it seamlessly integrate with WordPress and WooCommerce?

    You don’t want to spend hours troubleshooting issues or waste money on something that doesn’t work. Solutions available in the WordPress repository or WooCommerce extension library are the most likely to work smoothly with your store. Check reviews and documentation before installing. 

    Could it slow down your site?

    Nearly all WooCommerce search plugins use your site’s web server to index your product and carry out your customers’ search requests. Depending on the number of products in your store and your web hosting package, this could slow down your site. 

    But, the great news is that the top plugin in our review, Jetpack Search, uses Automattic’s speedy cloud servers to index your products and search your site — this means that no matter how many products you add to your store, you are guaranteed to always offer a lightning-fast experience to your customers. 

    Does it update its search index in real time?

    Your customers can only find your products through search if they’re added to the index of your WooCommerce search plugin. Therefore, it’s important that the plugin you choose indexes your products as soon as they are added to your store. For example, Jetpack Search automatically indexes your site using powerful cloud servers, meaning products are visible in search results within minutes of them being added to your store.

    What support is offered?

    It’s also important to consider the support available. Is there a way to directly reach out to an expert for support with the plugin, or are you limited to asking your questions through a forum? The top plugin in our review, Jetpack Search, allows you to easily raise support tickets, which are responded to by a dedicated team of Jetpack Happiness Engineers, who are experts in WordPress and WooCommerce.

    Does it offer a good value for your money?

    You should also consider if your WooCommerce search plugin is cost-effective. You should consider the features it offers against its cost. For example, Jetpack Search offers an excellent value for most WooCommerce stores as it provides a lightning-fast search experience with a wide range of advanced features, all for a relatively low monthly cost. 

    Conclusion: What is the best product search plugin for WooCommerce?

    The best product search plugin for WooCommerce will depend on several factors, including your experience with WooCommerce and WordPress, the size of your site, and if you need the plugin to offer features such as instant search. 

    But it’s clear from the comparison table above that Jetpack Search is the best product search plugin for WooCommerce. Jetpack Search is an affordable, hosted search solution that can easily scale with your store as your business grows.

    It offers an impressive range of premium features, including instant search and powerful product filtering. It’s simple to set up and works automatically behind the scenes to keep your site’s search index up to date and deliver fast search results to your customers without using your valuable server resources. 

    Plus, as it’s made by the people behind WooCommerce and WordPress.com, it’ll integrate seamlessly into your site, and you can get help from Jetpack’s team of Happiness Engineers if you have any questions about how to set up, install, or optimize the plugin.

    Frequently asked questions about WooCommerce product search plugins

    What makes a good WooCommerce product search plugin?

    A good WooCommerce product search plugin should provide fast and accurate search results that help your customers find the products they’re looking for. It should also offer a range of search features that ensure your store’s search experience is seamless, including instant search, filtering, and support for faceted search. 

    A good WooCommerce search plugin should also be easy to use and automatically update its index every time you add new products to your store. Jetpack Search, the top plugin in our review, offers all these features plus many more and is one of the best WooCommerce search plugins available. 

    How much does a top-tier WooCommerce product search plugin cost?

    WooCommerce product search plugins vary significantly in price. The top plugin from our review, Jetpack Search, is fantastic value, offers a wide range of powerful features, and is available to try free of charge for three months. Then, it’s $8.25 for 10,000 records or search requests per month.

    Is it easy to set up a product search plugin on WooCommerce?

    This varies massively between plugins. Jetpack Search is the top WooCommerce search plugin in our review and allows you to easily set up your customers’ search experience. You can also fully customize your site’s search functionality to help customers find the products they are looking for.

  • Twitter Functionality is Restored

    The earlier reported outage has been resolved. Twitter is working again for Jetpack Social and all other Jetpack functionalities that depend on Twitter. All Jetpack Social connections to Twitter, Tumblr, Facebook, and LinkedIn can be used as usual. 

    We are working with Twitter directly to ensure this service keeps running without interruption.

  • Jetpack 12.0 – Unveiling New Blocks: VideoPress, Cookie Consent, and Writing Prompts

    We are thrilled to announce the release of Jetpack 12.0, featuring three new blocks to elevate your WordPress experience: VideoPress, Cookie Consent, and Writing Prompts. Get ready to explore these exciting additions to the Jetpack ecosystem!

    Embed videos seamlessly with the VideoPress Block

    The new VideoPress Block allows you to effortlessly upload and embed videos directly into your posts and pages. With improved performance and responsive design, your videos will look great on any device.

    With an immersive design, VideoPress is ideal for videographers, creators, filmmakers, educators, and bloggers seeking to upload high-quality videos with ease.
    With an immersive design, VideoPress is ideal for videographers, creators, filmmakers, educators, and bloggers seeking to upload high-quality videos with ease.

    Ensure GDPR compliance with the Cookie Consent Block

    The Cookie Consent Block simplifies the task of informing your site visitors about cookie usage and obtaining their agreement, ensuring adherence to the General Data Protection Regulation (GDPR).

    You can customize Cookie Consent Block to make it adhere to your page design.

    Ignite creativity with Writing Prompts Block

    The Writing Prompts Block is designed to help spark creativity by generating random writing prompts. Whether you’re a seasoned writer or just starting, this block will help overcome writer’s block and create engaging content.

    Get engaging daily topics with Writing Prompts Block

    And More

    This release also includes several improvements for WordPress 6.2 compatibility and other bug fixes — check the changelog for more.

    A big thank you to everyone who contributed to this release:

    Adnan Haque, André Kallehauge, Antony Agrios, Artur Piszek, Bob Matyas, Bogomil Stoynov, Brad Jorsch, Brandon Kraft, Brent Nef, Candy Tsai, Carlos Garcia, Chris Lilitsas, Chris R, Christian Gastrell, Clemen, cometgrrl, daledupreez, Damián Suárez, Daniel Bachhuber, Daniel Post, Dave Martin, David Biňovec, Derek Smart, Donncha Ó Caoimh, Douglas Henri, Dylan Munson, Francesco Bigiarini, Gergely Márk Juhász, gogdzl, Grant Kinney, Igor Zinovyev, Jason Johnston, Jason Moon, Jasper Kang, jcheringer, Jeremy Herve, Jeroen P, Karen Attfield, Kevin L, Kuba Birecki, Luiz Kowalski, Matt Gawarecki, Matthew Reishus, Matt Wiebe, MILLER/F, Nate Weller, Nauris Pūķis, nunyvega, Omar Alshaker, Osk, ouikhuan, Paul Bunkham, Paulo Marcos Trentin, Peter Petrov, Philip Jackson, Rafael Agostini, Robert Sreberski, Romario, Samiff, Sergey Mitroshin, Sérgio Gomes, Siddarthan Sarumathi Pandian, Siobhan Bamber, Steve D, tbradsha, thingalon, Tim Broddin, Tom Rhodes, villanovachile

  • An Update on Jetpack Social and Twitter

    On April 3rd, Twitter suspended our access to the Twitter API without warning. As a result of this, Jetpack Social connections to Twitter are currently not working, and it is not possible to share a post on Twitter. Other Jetpack functionalities that depend on Twitter are also affected.

    Any Jetpack Social connections to other platforms (Tumblr, Facebook, and LinkedIn) are unaffected and can be used as usual.

    We want you to know that we’re on top of this and working hard to find a solution. We’ll keep this post updated as we get more information.

    We’re sorry for any inconvenience this may have caused. Thanks for being patient with us as we work to get everything back up and running.

  • How to Deactivate & Delete a Theme in WordPress (4 Ways)

    Deleting old and unused themes can boost your website’s performance and make it more secure. But you might not know how to remove inactive themes from WordPress.

    Fortunately, there are many ways to deactivate and delete themes in WordPress. This means you can find an option that suits your skill level. Plus, it’s also easy to clean up all theme-related content so that your new theme runs smoothly.

    In this post, we’ll look at when to consider deleting a WordPress theme. Then, we’ll explore some key considerations and show you four ways to deactivate and remove themes. 

    When to delete a WordPress theme

    When you activate a new theme on your site, your previous theme is automatically deactivated. But if you navigate to your Themes page, you’ll see that the old theme is still installed on your site.

    list of themes installed on a WordPress site

    While your deactivated themes aren’t in use, their software is still on your site. The theme’s data continues to be stored in your database. 

    That’s why, if you don’t need to use your theme again, it’s best to remove it entirely. With that in mind, here are some situations where it makes sense to delete a theme in WordPress:

    • You’ve installed a new theme, so you want to get rid of the old one.
    • You’ve installed a theme to try out, but you’ve decided it isn’t for you.
    • You have more than one default WordPress theme installed, and want to remove the extras.

    Deleting inactive themes is a good habit since themes (and other software) can make your site more vulnerable to security threats. This is because the software gives hackers more opportunities to exploit and infiltrate your site. To reduce some of this risk, you can continue to update these inactive themes to receive the benefits of the latest fixes. But that just gives you another unnecessary chore to remember in the effort to keep a secure, well-performing site.

    Plus, inactive themes still store files in your database, taking up space. This can make your hosting plan more pricey and slow down your website’s performance by bloating its database. 

    When to NOT delete a WordPress theme

    Although it’s good practice to delete unused themes in WordPress, there are some situations when it’s better not to delete your theme. Let’s look at three reasons not to remove your theme! 

    The theme is a parent theme

    Creating a child theme is a great way to apply custom functionality and styling to your theme without losing your customizations due to software updates. However, your child theme inherits its functionality and styling from its parent, so it’s not recommended to delete the parent. 

    You’re unable to activate a child theme without its parent theme also being installed on your site. Therefore, if you delete the parent of your active child theme, it will cause it to break. Then, you may lose all of your hard work and customizations. 

    The theme is used on a multisite network

    What’s more, it’s best not to delete your theme if you’re on a multisite network. Multisite is a WordPress feature that enables you to manage multiple websites from the same WordPress installation, on the same server. All the sites share themes, plugins, and files.

    If, at the top of your WordPress dashboard, it says the name of your website, it’s a single website.

    website name circled in green at the top of the WordPress dashboard

    But if it says My Sites, then your site is part of a multisite network. If this is the case, and your theme is active on another site on the network, then it’s best to deactivate it rather than delete it. 

    If you delete a theme that another site is using, you could take down the website that’s using the layout or harm its user experience (UX). 

    One helpful thing, however, is that only the network administrator can manage themes on the multisite network since they can verify which ones are in use and where. So, if you’re not the administrator, you won’t be able to remove a theme that’s in use somewhere else. 

    You use it as a testing theme

    It’s also a good idea not to delete your theme if you use it regularly for testing. Some developers and experienced WordPress users will activate a specific theme just for testing purposes. 

    If this is the case, you’ll want to keep the testing theme installed so that it’s easy to access when needed. Otherwise, you’ll have to continually reinstall it, and you may lose progress on tests you’ve already run. 

    What to do before deleting a WordPress theme

    Now that you know a bit more about deleting a WordPress theme, let’s take a look at some important factors to consider before you get started. Keeping these tips in mind can prevent you from jumping in too soon and causing errors on your website.

    1. Back up your site 

    Before making any significant changes to your site, it’s always best to make a fresh WordPress backup. This way, should anything go wrong, you’ll be able to restore your content quickly and easily.

    One of the easiest ways to back up your WordPress site is to use a plugin like Jetpack VaultPress Backup.

    Jetpack VaultPress Backup homepage

    Jetpack VaultPress Backup automatically saves file backups, database backups, and WooCommerce data like customer and order details. Better yet, copies are stored across multiple servers for extra peace of mind.

    One of the reasons VaultPress Backup is so popular is its easy restore process. You can restore your entire site with just a few clicks on the mobile app or from your WordPress.com dashboard (even if you can’t access your site). 

    Your first backup will begin automatically when you activate VaultPress Backup. You can see it by going to Jetpack → VaultPress Backup in your WordPress dashboard. Then, whenever you change your site, Jetpack VaultPress Backup will save all of your work. 

    2. Run tests on a staging site

    A staging site is a duplicate version of your website. The difference is that your staging site is inaccessible to the public. This makes it ideal for updating your theme, running tests, or applying customizations in private. 

    If you have a staging site, it’s a good idea to delete the theme in this environment first to check for problems. You’ll then quickly know if you’ve made a mistake. 

    By using a staging website, your live site won’t be harmed if anything goes wrong. Then, once you’re happy with the changes you’ve made in the staging environment (and you know they’re safe), it’s easy to push the changes live and make them accessible to your visitors. 

    Some web hosts offer built-in staging functionality, so you might be able to set up your staging environment within your hosting or WordPress dashboard. 

    Alternatively, the easiest way to create a staging site is to use a plugin like WP Staging.

    WP Staging image with an illustration representing its functionality

    Once you activate the plugin, head to WP Staging → Staging Sites in your WordPress admin area. Then, click on CREATE NEW STAGING SITE.

    button to create a new staging site

    Then, choose which database tables and files you want to include in your staging environment. Alternatively, you can leave the settings as they are. In this case, the plugin will clone your entire website. 

    Next, click on Start Cloning.

    settings for the WP Staging plugin

    The plugin will provide instructions on accessing your staging site when the process is finished. Then, you’re free to use it to test changes to your website, including deactivating and deleting themes. 

    How to delete a theme in WordPress (4 methods)

    Now that you’ve backed up your site and created a staging site, here are four simple methods to completely remove themes from WordPress. Additionally, we’ll explain how to deactivate a theme in WordPress.

    1. Remove the theme using the admin dashboard

    The simplest way to delete a theme in WordPress is to use the admin dashboard. This option is straightforward and suitable for all types of users, including complete beginners. 

    Since this method requires access to the admin panel, it isn’t always possible. For instance, if you can’t log in to your WordPress site, you won’t be able to access your dashboard.  

    Assuming you can access your dashboard, navigate to Appearance → Themes.

    list of themes installed on a WordPress site

    Here, you’ll see all of your installed themes with the active theme listed first. If you want to delete a theme, you’ll first need to ensure that it’s deactivated. 

    You can deactivate a theme in WordPress by hovering your mouse over a different theme and selecting Activate.

    option to activate a WordPress theme

    Then, find and click on the theme you want to delete. In the bottom right-hand corner, you should see a small Delete link.

    option to delete a WordPress theme

    All you need to do is click on the link. Then, select OK in the popup form to confirm the action. It’s as simple as that!

    2. Remove the theme via FTP

    If you don’t have access to the WordPress admin area, you can delete your theme via File Transfer Protocol (FTP). To do this, you’ll need to connect to your site via FTP to access your website’s files.

    First, you’ll need to choose an FTP client. If you don’t already have FTP software downloaded, FileZilla is a high-quality and free option.

    FileZilla download page

    Go ahead and download your FTP client. Then, enter your FTP credentials. Next, open the root directory of your site. This is usually a folder named public_html

    Navigate to wp-content and click on your themes folder.

    the themes folder viewed via FTP

    Here, you can see a list of all your installed themes. If you simply want to deactivate a theme, just rename its folder to something like “twentytwenty-deactivated”. 

    If you want to go straight to deleting the theme, you can do that too. The downside of deleting your theme via this method is that there’s no way of telling which theme is active on your website (unless you remember which one it is). That’s why it’s so important to back up your site before this next step. 

    When you find the theme you want to remove, right-click on its folder and hit Delete.

    deleting a theme via FTP

    Then, you’ll be asked to confirm your choice. Once you navigate back to your WordPress dashboard, you should no longer see the deleted theme. 

    3. Delete the theme via cPanel

    cPanel is another helpful tool provided by many hosting providers within their account dashboards. If you don’t have access to the WordPress dashboard and prefer not to use FTP, cPanel is a great alternative. 

    First, you’ll need to log in to your hosting account. Then, access the File Manager.

    Look for the wp-content folder that you’ll find inside your site’s root directory. Next, select the themes folder.

    viewing the themes folder in cpanel

    Here, locate the theme folder that you want to delete or deactivate. If you want to deactivate the theme, rename its folder to something like “exampletheme-deactivated”. 

    If you want to remove a theme entirely, right-click on its folder and select the Delete option. You’ll then be asked to confirm the action. 

    4. Remove the theme via WP-CLI

    The quickest way to remove your WordPress theme is via the WordPress Command Line Interface (WP-CLI). WP-CLI enables you to directly interact with your website using commands.

    WP-CLI homepage with information

    There are many actions you can perform with WP-CLI. For example, you’re able to update plugins, create new pages, and configure multisite installations. 

    That being said, it requires a fair amount of technical expertise to use WP-CLI for site management. Therefore, this method isn’t recommended for beginners. 

    You’ll need to install WP-CLI and access your site via the command line to get started. Then, you can view a list of all installed themes by using the following command:

    $ wp theme list 

    You can also be more specific if you only want to view inactive themes. In this case, simply type:

    $ wp theme list --status=inactive

    When you find the theme(s) you want to delete, enter the following command

    wp theme delete themename 

    Remember that instead of “themename”, you’ll want to enter the name of your theme, like “twentytwenty”. Keep in mind that you must use the name of the theme folder, not the name of the theme as it appears in your dashboard. So, you’ll need to write “twentytwenty” instead of “Twenty Twenty”. 

    If you’re successful, you’ll see a message informing you that your theme has been deleted.

    Additionally, you can use WP-CLI to disable a theme on a multisite installation. You’ll just need to enter this command, substituting the name of the theme:

    $ wp theme disable twentysixteen

    What to do after removing a theme from WordPress

    At this point, you’ve successfully deactivated or deleted your WordPress theme. But before you move on to other tasks, it’s worth testing your site to verify that everything is running as it should. It’s also a good idea to remove theme-related content from your website. 

    Test your site

    The first thing to do is test your site once your theme has been deleted. This process is as simple as opening your browser and entering your website’s URL. Then, ensure everything is working correctly, and all content is loading.

    Here’s a list of actions you can perform to test out the functionality of your site:

    • Make sure all internal and external links are working.
    • Verify that everything looks as it should without design abnormalities. 
    • Fill out any forms, including contact and subscription forms.
    • Try enabling and disabling cookies on your site.
    • Make sure you can navigate the menu. 
    • Check that you can access your site on a mobile device and that the content displays properly.  
    • Go through any checkout or shopping functionality, if applicable.

    If you’ve deleted the parent of your active theme, you may find some (or all) of your CSS missing. So, your site will look unstyled, and you’ll need to restore a backup of your site or switch to a new theme. If you accidentally deleted the active theme, WordPress will have switched to one of your other installed themes. 

    Remove theme-related content

    Even though you’ve deleted your theme, you might still have content on your site that’s specific to the software. This might include elements like widgets, menus, images, or posts.  

    You can reassign this content so that it works with your new theme or simply remove these components from your site. 

    If there are widgets in the theme you deactivated, you’ll find them by going to Appearance → Widgets. Then, select Inactive Widgets:

    editing widgets in WordPress

    You can physically drag these into the widget areas in your new theme or delete them. To delete a widget, select it and click on the three dots to expand the toolbar. Then, choose Remove. 

    Additionally, you can remove any posts or pages after deleting your theme by going to Posts or Pages in your dashboard. But you can also leave them as they are and continue to use them with your new theme if you’d prefer. 

    On top of this, themes have different image settings, including featured images, sliders, and carousels. Therefore, you might need to resize these photos to fit your new layouts or simply remove them.

    Frequently asked questions

    While we’ve tried to cover all the most important aspects of deactivating and deleting themes in WordPress, you may still have some questions. We’ll answer them in this section!

    Can I delete the default WordPress theme?

    Yes. Like any other theme, if you’re not using the default WordPress theme, it’s simply taking up space. 

    But keep in mind that often, switching to a default WordPress theme is highly recommended for troubleshooting common WordPress issues. For instance, it’s a good idea to change to a default theme when you encounter login errors.

    This is because default WordPress themes are less likely to cause conflicts with the core software or third-party plugins. Therefore, you might prefer to delete all of your unused themes but hold on to a default theme for troubleshooting purposes. 

    Should I delete unused themes?

    You can just deactivate themes, but these will still be installed on your site, taking up unnecessary space. Therefore, deleting themes altogether is a great way to free up storage space, keep your database light, and reduce the likelihood of online attacks. As a result, you can boost your loading times and make your site more secure. 

    What if a WordPress theme has no delete button?

    You won’t find a delete button if you try to delete your active theme. Therefore, you’ll need to activate a new theme before deleting the previous one. 

    You may also not see the delete button if you’re trying to delete the parent of an active child theme. In this case, you will need to switch to a different parent theme and try again.

    What if I still can’t delete a theme?

    If you’ve followed all the steps in this tutorial and still can’t delete your theme, it’s best to reach out to your hosting provider for help. This situation shows the importance of choosing a quality WordPress host with 24/7 technical support. Plus, it helps if your web host is easily accessible via a direct contact channel like live chat.

    What can I do if I accidentally deleted a WordPress theme?

    If you accidentally deleted a theme, there are numerous ways to restore it. First, you can restore your theme from a backup, assuming that you use something like Jetpack VaultPress Backup

    Alternatively, you can download and install a fresh version of the theme by going to Appearance → Themes → Add New.

    adding a new theme in WordPress

    Then, search for new themes using the search bar in the top left-hand corner of the screen. Or, you can browse the list of WordPress themes. With this approach, it’s important to note that you’ll lose any customizations that you configured in your theme, like custom styles.

    Delete your WordPress theme quickly and easily

    If you don’t delete unused themes in WordPress, your site could be more vulnerable to security threats. Plus, theme files take up space on your server. Fortunately, it’s easy to deactivate and delete themes in WordPress, and by doing so, improve your web performance and reduce security risks. 

    To recap, here are four ways to deactivate and delete a theme in WordPress:

    1. Remove a theme using the admin dashboard.
    2. Remove a theme via FTP.
    3. Remove a theme via cPanel.
    4. Remove a theme via WP-CLI.

    Before you even think about deleting WordPress themes, it’s best to make a backup of your entire site. Jetpack VaultPress Backup automatically backs up all your site files, database tables, and WooCommerce data. Plus, you can restore your website from any location, even if you can’t access your dashboard. Get Jetpack VaultPress Backup today!

  • 7 Common WordPress Login Errors and How to Fix Them

    While WordPress is one of the most popular content management systems, you may encounter problems from time to time. For example, you might have issues logging into your WordPress dashboard.

    Fortunately, whether it’s a 404 message, redirect loop, or something else, there are multiple ways to fix login errors. By doing so, you’ll make your site accessible again to all members of your content and development team. 

    Below, you’ll learn about seven of the most common WordPress login errors. Then, we’ll share our best tips for fixing them. 

    1. “Cookies are blocked or not supported” error

    Cookies are small snippets of data sent to your browser when you visit certain websites. The cookies are then stored for a specified period or until your session expires.

    Websites use cookies to personalize the user experience (UX) by keeping track of your activities and preferences. Additionally, on the WordPress login page, cookies save your login credentials. 

    When you log in to WordPress and receive an error message that says, “cookies are blocked or not supported,” there are several potential causes. First, a security or caching plugin might be blocking cookies. Alternatively, if you’ve recently switched web hosts, there may be a conflict between the cookies in your browser and your new server.

    There are two main ways to fix this login error. You can either clear your browser cache or edit your wp-config.php file.

    Solution: Clear your browser cookies and cache 

    Clearing your cookies and cache is a great way to free up storage space and resolve common formatting issues and login errors. The process for clearing cookies depends on your browser.

    If you’re a Google Chrome user, click on the three dots in the upper-right corner. Then, select More Tools → Clear Browsing Data.

    clearing browser cache in Google Chrome

    Make sure that at least two of the boxes are ticked: 

    • Cookies and other site data
    • Cached images and files 

    Then, confirm the action by clicking on Clear Data. Now, try to re-access your WordPress login page.

    Solution: Edit your wp-config.php file

    If the previous method didn’t work, you’ll need to edit the wp-config.php file via File Transfer Protocol (FTP) or File Manager in your hosting dashboard. 

    Once you’ve connected to your site, open its root directory. This is usually labeled public_html. Then, scroll down until you see wp-config.php.

    wp-config.php highlighted inside of the file manager

    Open the file and scroll down until you see the line that says:

     /* That's all, stop editing! Happy publishing. */

    Before that line, paste the following code to fix the blocked or not supported cookies error:

    define(‘COOKIE_DOMAIN’,$_SERVER[‘HTTP_HOST’]);

    Now, refresh your browser and see if you can access WordPress.

    2. WordPress login is stuck in a redirect loop

    If your WordPress URL and site address differ from the permalinks registered with your hosting provider, they can create issues with the login procedure. In this case, you’ll be continually redirected back to the WordPress login page without ever gaining access to your site.

    A common cause of the redirect loop is a recent migration, like switching hosts or servers. Moving the WordPress core files to a subdirectory can also result in this WordPress error.

    As with most login errors, clearing your cookies and cache is the easiest way to start. You can check out the previous section to learn how to do this.

    If that doesn’t work, there are three main methods you can try. The first involves editing the wp-config.php file. The second requires editing your functions.php file. Finally, you can try to restore your .htaccess file.

    Solution: Edit your wp-config.php file

    If you still have access to your WordPress dashboard, verify your site address and WordPress address by going to Settings → General. Here, look at your WordPress Address (URL) and Site Address (URL).

    updating the WordPress and site addresses inside of the dashboard

    These addresses should match up. If they don’t, you can change your settings manually in wp-config.php. This method requires finding and editing wp-config.php via FTP or File Manager. 

    Once you’ve gained access to your WordPress files, head to public_html and open wp-config.php in a text editor.

    the wp-config.php file circled in green

    Now, open the file and paste the following lines of code:

    define( 'WP_HOME', 'http://example.com' );
    
    define( 'WP_SITEURL', 'http://example.com' );

    You’ll need to substitute your URL for “example.com” in both lines. Then, save your changes and refresh the WordPress login screen to see if the error has cleared. 

    Solution: Edit your functions.php file

    If you’re still unable to log in, you can edit the functions.php file to reset your WordPress address. Again, you’ll need to access the root directory of your site. Then, open your wp-content folder and locate your themes folder.

    the Themes folder circled in green

    Now, select your active theme and find functions.php.

    the functions.php file highlighted in green

    Open the file and add the following code to the bottom:

    update_option( 'siteurl', 'https://example.com' );
    
    update_option( 'home', 'https://example.com' );

    This should update your database and reset your site’s URL. Now, refresh your login screen and try again. Once you’ve gained access to your site, you can delete these lines of code from your functions.php file.

    Solution: Restore the default .htaccess file

    The final fix for the redirect loop is restoring the default .htaccess file. This is because one of the main causes of this error is a corrupted .htaccess file. It may be caused by custom changes you’ve made to the file.

    You’ll need to access your WordPress files via FTP or File Manager. Then, locate your .htaccess file.

    the .htaccess file circled in green

    The first thing to do is to rename the file, so right-click on it and call it “.htaccess-old”. 

    Next, you’re going to create a new .htaccess file. Stay within the root directory of your site and click on New File.

    creating a new .htaccess file

    Name your new file “.htaccess” and paste the following code into it:

    # BEGIN WordPress
    
    RewriteEngine On
    
    RewriteRule .* - [E=HTTP_AUTHORIZATION:%{HTTP:Authorization}]
    
    RewriteBase /
    
    RewriteRule ^index\.php$ - [L]
    
    RewriteCond %{REQUEST_FILENAME} !-f
    
    RewriteCond %{REQUEST_FILENAME} !-d
    
    RewriteRule . /index.php [L]
    
    # END WordPress

    Save your changes and exit the File Manager. Then, return to the WordPress login page and see if the error is resolved. 

    3. “HTTP 500 Internal Server” error

    A corrupted .htaccess file can cause internal server errors. Therefore, the best way to resolve the problem is to remove the file altogether.

    Solution: Replace the .htaccess file

    You’ll need access to your site files. You can do this via FTP or through your File Manager. Then, locate .htaccess within your public_html folder.

    the .htaccess file circled in green

    It can be a good idea to download a copy of the file to your computer before making any changes. If something goes wrong (or .htaccess isn’t the cause), you can re-upload the file to your database.

    Now, right-click on the file to remove it. Additionally, you might need to visit your wp-admin folder to see if there is also an .htaccess file there. If there is, go ahead and delete that too.

    Then, head back to your WordPress login screen and try to access your site. If this works, you know that your .htaccess file was the problem. 

    In this instance, you’ll need to create a new .htaccess file. You can do this within your root files by following the instructions in Section 2 of this tutorial.

    Alternatively, you can generate a new .htaccess file in your WordPress dashboard. To do this, simply navigate to Settings → Permalinks.

    updating Permalink settings in WordPress

    Then, click on the Save button without making any changes to the settings. You can see if this has worked by revisiting your database and looking for a new .htaccess file in your site’s root directory.

    4. “404 Not Found” error

    If your site is returning a 404 error, it’s important to check your wp-login.php file. To do this, you’ll need to access your site files via FTP or File Manager. Then, look inside public_html.

    If you have a backup of your wp-login.php file, you can compare it against the current one in your database and look for any differences. Essentially, you need to make sure that the file contains these two lines:

    fine (‘WP_HOME’, ‘http://example.com’);
    
    fine (‘WP_SITEURL’, ‘http://example.com’);

    If you don’t see these lines of code in your wp-login.php file, download a fresh copy of the file from a new WordPress installation

    If this doesn’t solve the problem, the 404 error may be due to software conflicts between plugins and themes.

    Solution: Deactivate your WordPress plugins 

    Since you don’t have access to your WordPress dashboard, you’ll need to deactivate the plugins from your server. Access it via File Manager or FTP and locate public_html. Then, find your wp-content folder.

    the wp-content folder outlined in green

    Open the folder and look for plugins. Then, right-click on the folder to rename it. You’ll want to rename it something like “plugins-old” or “plugins-disabled” to deactivate all plugins on your site. This tricks WordPress into thinking that your plugins no longer exist.

    Now, return to your login screen to see if you can access your site. If you can, reactivate each plugin until you find the issue. 

    If this is a common issue on your site, it’s worth sticking with reputable plugins from the official WordPress plugin repository. You’ll also want to read customer reviews and see how frequently the plugin is updated. Generally, plugins with active development are best, since you know they’ll be compatible with the latest version of WordPress.

    Solution: Replace your theme

    As we mentioned earlier, the 404 error is generally caused by conflicts within the software on your site. While plugins tend to be the main culprits, the issue may also lie with your theme.

    Therefore, you might be able to fix the 404 error by replacing your active theme with a default one.

    Since you don’t have access to your WordPress admin area, you’ll need to activate a default theme on your server. 

    Access your site’s files via FTP or File Manager. Then, open your wp-content folder and locate your themes folder.

    the themes folder outlined in green

    Rename the folder something like “themes-old” or “themes-disabled.” If all goes well, this should replace your theme with the latest default version on your website (like Twenty Twenty-Two).

    Now, head back to the login page. If you can access your site without seeing the 404 error, you know that your theme was to blame. 

    In this case, it might be best to switch themes. Additionally, it’s a good idea to stick with an official WordPress theme. If you’d prefer to use a third-party theme, make sure it comes from a developer or company that you trust.

    5. The WordPress login page is a blank screen

    The White Screen of Death (WSoD) is one of the most frustrating login errors because it’s challenging to identify its cause. When you trigger this error, all you will see is a blank white screen.

    Typically, the WSoD error is related to PHP or database errors. For instance, you may have added an incorrect line of code to one of your site’s files. If you remember making a recent change in your database, it’s a good idea to return to the file and remove the edits. You can do this quite easily by restoring a WordPress backup from just before you made the changes. If this doesn’t work, there are several solutions that you can try.

    Start by clearing your cookies and cache. Disabling your plugins and changing to a default WordPress theme can also fix the problem. We explained how to perform these fixes earlier in this troubleshooting guide.

    Solution: Restore a backup of your site

    One of the easiest ways to fix the WSoD error is to restore a backup of your site. With a plugin like Jetpack VaultPress Backup, you can easily back up your database and files.

    Jetpack VaultPress Backup homepage

    Better yet, you can restore your site from any location, even though you can’t log in. You’ll also be able to view an activity log containing all recent activity on your site. This can help you detect any potential problems.

    To restore your site using Jetpack VaultPress Backup, navigate to https://cloud.jetpack.com and open your Activity Log. There, you can either scroll through the events that took place on your site, or use the filters to find a specific one.

    Then, click Restore to this point and select the files you want to restore. And that’s it! Simply wait until the restoration process is complete and you’re good to go.

    Solution: Enable debug mode

    The WSoD is notoriously difficult to troubleshoot because you generally don’t receive any information about the error. That’s why it can be useful to enable debug mode, which can identify the specific sources of the error. 

    You can enable debug mode using a WordPress plugin like Query Monitor that will do this automatically. Alternatively, you can enable debugging manually by editing your wp-config.php file. 

    You’ll need to connect to your site’s server using FTP or File Manager. Then, locate the root directory of your site and look for wp-config.php.

    the wp-config.php file outlined in green

    Then, find this line at the bottom of the file:

     /* That's all, stop editing! Happy publishing. */. 

    Before this line, add the following code to enable WordPress debug mode:

    // Enable WP_DEBUG mode
    
    define( ‘WP_DEBUG’, true );
    
    // Enable Debug logging to the /wp-content/debug.log file
    
    define( ‘WP_DEBUG_LOG’, true );
    
    // Disable display of errors and warnings
    
    define(‘WP_DEBUG_DISPLAY’ false );

    Now, revisit your site, and you should be able to see new error messages providing information about the cause of the issue.

    Solution: Increase your server memory

    One of the most effective solutions to the WSoD error is to adjust your server’s memory limit. That’s because PHP scripts running on your site may be exceeding the maximum memory provided by your hosting plan and causing the login page to time out. 

    You may be able to contact your web host to adjust your memory limits. You can also expand your server memory manually by editing wp-config.php. 

    You’ll need to connect to your site using FTP or File Manager. Then, within your public_html folder, find wp-config.php.

    In this file, scroll to the bottom and add the following code:

    define( 'WP_MEMORY_LIMIT', 'XM' );

    Replace “X” with the amount of server memory you want in megabytes. For instance, “128M” will increase this limit to 128 megabytes. 

    Save your changes. Then, reload your site. 

    If this hasn’t worked, head back to wp-config.php and increase the memory limit even further. But it’s important to note that most web hosts will not let you exceed a certain amount (especially if you’re on a shared plan).

    To avoid this type of login error in the future, it’s best to make a new backup of your site before making important changes to its files. Alternatively, it can be a good idea to trial changes on a staging site first. That way, you can test things out in a safe area without affecting your live content.

    6. Lost or forgotten passwords

    A lost or forgotten password can also prevent you from logging in to your WordPress site. In this scenario, you’ll see a warning message that says, “invalid email address” or “lost your password?”.

    You can use the link provided to reset your password. But you might not have access to the email address where your link is sent. In this case, you can fix the login error manually.  

    If the error happens to another user (other than yourself) who can’t access your site, you can do this from your WordPress dashboard. As the site administrator, you’re able to create and manage all user accounts. Go to Users in the admin area.

    Find and select the specific user who needs their password reset. Then, scroll down to the bottom of the page where it says Account Management.

    setting a new password in WordPress

    Next, click on Set New Password → Generate Password. At this point, you can either insert a custom password or let WordPress generate one for you. Then, select Update Profile to save your changes, and then share the new credentials with the user. 

    7. WordPress login disabled (too many failed attempts)

    The last error that we’ll discuss in this article occurs when there have been too many failed attempts to gain entry to your site. Generally, you’ll only see this error message if you have a plugin that secures your WordPress login page.  

    For example, you might use a tool that limits your login attempts. Or, you might have a general security plugin installed on your site.

    In this case, the only way to fix the login error is to disable the plugin. To do this, you’ll need to access your WordPress site via FTP or File Manager. Then, open your public_html folder and select wp-content.

    wp-content folder outlined in green

    Next, click on plugins and find the security plugin within the folder. Right-click on the file to rename it. You’ll want to call it something like “example-disabled” to deactivate the individual plugin. 

    Head to your WordPress login page and see if you can access your site. If you can, then you’ll need to reactivate your plugin from your WordPress dashboard. You can do this by heading to Plugins → Installed Plugins. Then, find the plugin in question and select Activate.

    If this plugin continues to cause WordPress login errors, it’s worth looking for an alternative tool. You can also communicate with the plugin developers to see if they can fix the problem. 

    Site backups: The solution to immediately resolve login errors

    The best way to avoid login errors is to use Jetpack VaultPress Backup. If anything goes wrong on your site, it’s easy to restore an earlier version or replace individual files.

    As a result, you don’t need to work your way through a bunch of troubleshooting steps to find and fix the issue. Instead, you’ll be able to get your site back up and running in no time.

    Not only does VaultPress Backup save your site files, but you’ll also get backups of your entire database, along with WooCommerce customer and order data. What’s more, the copies of your site are stored in a secure location across multiple servers, and encrypted for extra peace of mind.

    One of the best things about Jetpack VaultPress Backup is that it’s easy to use, making it suitable for even complete beginners. You can create a backup of your site in just a few minutes. Then, you can restore your site using the mobile app

    Fix WordPress login errors

    While WordPress is a reliable content management system, you may encounter occasional login errors that stop you from accessing your website. Fortunately, you can fix all kinds of WordPress errors like 404 errors, 500 errors, redirect loops, and more.

    For example, try increasing your server memory limits if you’re faced with a blank WordPress login screen. Alternatively, you’ll need to remove some code from your wp-login.php file to fix any redirect loops. Meanwhile, if cookies are blocked, it’s worth clearing your browser cache.