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Category: torquemag.io

  • 5 Press This Episodes to Listen to Over Break

    The days are getting shorter, the cold is setting in, and family is coming into town. It is the perfect time to settle in beside the fire with a nice cup of hot chocolate and catch up on podcasts. 

    This year, Torque’s own Doc Pop took over the WordPress community podcast, Press This. Doc talked to experts from all the community about everything from WordCamps to Gutenberg and beyond.

    We’ve compiled a few excellent episodes to get you started, but if you’re interested in the entire catalog, you can subscribe to Press This on Red Circle, iTunes, Spotify, or you can download episodes directly at wmr.fm

    Happy listening! 

    WordPress Halloween Horror Stories

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    Turn on all the lights and grab a friend, because we are starting off with a spine-chilling episode. Settle in for three horrifying stories of sites gone wrong!

    We begin with Chris Weigman, an Engineering Manager at WP Engine. Chris tells a tale of not one but two features breaking on a plugin update release day. This is something that keeps developers up at night, so listen with caution! 

    Next, Derek Ashauer talks about a time a site he created for a client completely crashed on a big sale day. This one is particularly interesting for fans of early 2000s pop/punk. 

    Lastly, host Doc Pop discusses the horrors of broken images in a blog post. This episode definitely isn’t for the faint of heart! Don’t say we didn’t warn you. 

    Don’t Be Scared It’s Just Headless WordPress

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    Now that your heart is racing from the last episode, let’s go to something more calming. Our guest, Fran Agulto, Developer Advocate at WP Engine, is here to assuage any fears you may have about Headless WordPress. 

    Though the concept can seem daunting, Fran walks through who it works for and who should maybe stay away. This is a great listen if you have clients who are uncertain about making the switch, or if you yourself have some doubts. 

    WordPress Nonprofits and Giving Tuesday

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    The end of the year is a great time to think about giving back. On this episode, GiveWP co-founder, Matt Cromwell, looks at what it takes to run a successful nonprofit site on WordPress and ways we can all give back. 

    Matt has been in the WordPress nonprofit space for a long time and has great advice on how to support your nonprofit clients so they can continue to help the causes they support. 

    Beyond Site Editing: What’s Next for 6.2?

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    Though WordPress 6.1 just came out, it is never too late to start looking toward the future of WordPress. In this episode, Doc is joined by Product Liaison at Automattic, Anne McCarthy. Anne takes a look at some of the coolest features that shipped with 6.1 as well as what might be coming in next year in 6.2. 

    She discusses style variations, block themes, and the Full Site Editing Outreach program. If you’ve been confused about the change in vernacular from Full Site Editing to Site Editing, this is the show for you. 

    WordPress Themes for 2023

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    For the final episode, Doc and guest Brian Gardner, a Developer Advocate, Principal at WP Engine look at WordPress theme design trends for 2023, including candy pastels, creative typography, and radiant gradients.

    Brian has been a long-time theme author and really has his pulse on what people want to see in web design and what we might be moving away from. This is a great episode if you’re looking to up your design game, or if you just want to know how the web might look in 2023. 

    Happy Listening!

    No matter your focus in WordPress, there is a Press This episode for you. We guarantee with each episode you will laugh a little, learn a lot, and feel inspired to keep making beautiful WordPress sites. 

    There is a new episode every week so make sure you subscribe to Press This on Red Circle, iTunes, Spotify, or you can download episodes directly at wmr.fm

    The post 5 Press This Episodes to Listen to Over Break appeared first on Torque.

  • 8 Best Social Media Scheduling Tools (Free & Paid)

    Why would you need social media scheduling tools? Well, think of any business out there – it can be from any industry or of any size. What are the odds that the business has active social media profiles? Pretty high, right?

    Social media has long become a crucial part of digital marketing. Back in 2015, 43% of businesses were already spending six hours per week on their social media efforts. A couple of years and a pandemic later, this number has likely increased by leaps and bounds.

    But, isn’t there a way to lighten the load a little?

    The answer to that question is social media scheduling tools. They allow you to automate many aspects of social media marketing, from scheduling posts to providing analytics and maintaining a database. In short, social media scheduling tools can make your life much easier and below, you find some of the best that 2022 has to offer.

    Social Media Scheduling Tools You Should Definitely Try Out

    social media scheduling tools

    Finding the right tool for yourself can be difficult. That’s why we are taking an in-depth look at some of the best options below.

    1. SproutSocial

    First up on the list is SproutSocial. It stands out with a number of advanced features, complex functionality, and smooth UI. The software also supports all major social media platforms out there, including Instagram, Facebook, LinkedIn, TikTok, Twitter, Pinterest, and even WhatsApp!

    Main Features

    sproutsocial social media scheduling tools

    With SproutSocial, you can schedule multiple types of posts across different platforms, profiles, and campaigns ahead of time. Simply choose the posting time you desire or let the tool decide the ideal time through its send time optimization feature.

    In addition, all your scheduled posts are organized across one simple, intuitive calendar that gives you a weekly and monthly view of upcoming publications. Besides that, whether you want to assign tags and sort through posts, add team members to collaborate, or handle your audience interactions in one place — with SproutSocial, you can do it all.

    sproutsocial social media listening analysis

    In addition, it’s real-time in-depth analytics help you keep check on where your marketing efforts are headed. Track your progress by setting up custom reports, scheduling periodic updates, and much more.

    Another feature that makes SproutSocial stand out is social media listening. With it, the tool provides vital data on the latest industry trends and audience sentiments. You can stack your data against competitor insights to run comparisons too!

    While SproutSocial has many wonderful features, it does come with a drawback. It’s not only one of the most expensive tools on the market, but also only offers paid subscriptions. This means that this tool might not be the best option for smaller businesses and agencies (though there is a free trial).

    Pricing

    Plan Price
    Standard $89/user/month
    Professional $149/user/month
    Advanced $249/user/month

    2. Hootsuite

    hootsuite social media scheduling tools

    One of the oldest players in the market, Hootsuite offers some of the most advanced features out there. In fact, what makes this tool unique is that it offers more than just social media scheduling. Instead, Hootsuite acts as an overall content assistant. It not only supports the usual suspects (Facebook, Twitter, LinkedIn, Instagram, etc.) but also WordPress and email marketing tools.

    hootsuite dashboard

    Main Features

    With its account-specific social media analytics, Hootsuite allows you to seamlessly track your results by time frame. Its ability to connect with tools like Brandwatch and Talkwalker also gives you access to essential industry insights right from your dashboard.

    In fact, what makes Hootsuite truly stand out is its vast repository of app integrations. With a directory of 150+ apps, exchanging data across tools couldn’t be easier.

    hootsuite app directory

    For example, Hootsuite integrates with CRMs like Salesforce and Zendesk, which makes customer data readily accessible for your social media marketing. You can even use the tool’s ReviewTrackers integration to keep tabs on your brand’s popularity. This integration captures reviews across 85 websites and compiles them all in one place so that you can understand your customers’ demands and complaints.

    Unfortunately, Hootsuite does not come without drawbacks. Users have voiced complaints about the tool’s cluttered interface. Moreover, with its high-cost plans, this is also not the tool for businesses with small budgets.

    Pricing

    Plan Price
    Professional $49/month
    Team $249/month
    Business $739/month
    Enterprise Custom

    3. CoSchedule

    coschedule social media scheduling tools

    Following Hootsuite is CoSchedule with its straightforward features, efficient functionality, intuitive interface, and affordable prices. Its marketing calendar lets you schedule updates on networks such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Tumblr!

    Main Features

    The best part about CoSchedule is its fantastic free plan. It allows you to publish posts on up to two social media profiles ahead of time at no cost. However, if you want to access some of the more advanced features of the tool or schedule more posts in advance, you may want to check out the paid plans.

    The biggest advantage with CoSchedule is how much it facilitates content repurposing and recycling. It allows you to pull content directly from blog posts and repurpose them into social media posts. You can also use its reports to find your best performing social media content and recycle them using the “requeue” feature.

    Apart from features and functionalities, what makes CoSchedule stand out is its kanban project dashboard.

    coschedule kanban board

    In case you are not aware, a kanban board is an agile interface layout. It’s often used in project management to make organization and workflow easier. Here, you get a broad view of all your ongoing projects, can organize and collaborate with teammates on these projects, and monitor your entire workflow to prevent bottlenecks.

    Clearly, CoSchedule is a wonderful tool. However, compared to other tools, its functionalities can be a bit basic. Marketing teams that want to double down on social media might find it limiting.

    Pricing

    Plan Price
    Marketing Calendar Free $0/user/month
    Marketing Calendar Pro $29/user/month
    Marketing Suite Custom

    4. Buffer

    buffer social media scheduling tools

    Next on the list is Buffer. It comes with a straightforward, minimalist interface and inexpensive plans. The networks covered by Buffer are Facebook, Twitter, LinkedIn, Pinterest, TikTok, Google Business profiles, Shopify, and Instagram.

    Main Features

    This is definitely the most beginner friendly option and suitable for those who might get overwhelmed by advanced features. In fact, Buffer is a social media scheduling tool in the truest sense. Its primary functionality is solely to line up posts for the future, with some simple add-on features included in the paid plans.

    buffer social media scheduling tool dashboard

    With Buffer, you can only access some fundamental analytics and insights, even with the paid plans. This includes individual post analytics such as impressions and shares, as well as audience demographic insights such as audience age and location.

    buffer analytics

    The primary reason Buffer stands out is its focus on Shopify. It gives you access to analytics for your Shopify store for unique insights on your sales patterns. This is a very handy feature for small business owners and eCommerce stores who want to optimize their socials for sales success.

    Another reason why Buffer stands out is its ability to build simple landing pages in a matter of minutes. Moreover, the feature also allows you to track metrics such as the clicks and impressions of your page.

    With its simplistic structure, Buffer is a dream come true for beginners. Unfortunately though, the tool might not be ideal for many businesses that want to be more strategic with their social media marketing plan.

    Pricing

    Plan Price
    Free $0/month
    Essentials $5/month/channel
    Team $10/month/channel
    Agency $100/month/channel

    5. MeetEdgar

    meetedgar social media scheduling tools

    Last but not least there is MeetEdgar. Offering all the features needed in social media scheduling toola, this one stands out because of its content repurposing features. You can use MeetEdgar to manage your updates on Instagram,TikTok, Facebook, Twitter, Pinterest, LinkedIn, and Google Business Profile.

    Main Features

    With MeetEdgar, you can do it all: schedule posts, access analytics, and automate your workflow with integrations. But where the tool wins hearts is its advanced content repurposing and recycling features.

    Every piece of content you post through MeetEdgar is saved in a limitless content library. You can sort through it based on content performance and analyze patterns in your posts and the audience’s response. Even better, you can also recycle your best performing posts quickly and easily.

    meetedgar dashboard

    With MeetEdgar, repurposing content becomes a breeze too. The tool’s machine learning technology pulls relevant information straight from your long-form content so you can translate it into new social updates.

    Overall, MeetEdgar is a great tool to reap the long-term benefits of reusing successful content. However, where it falls short as a tool is its inability to reorganize your queue. This means you cannot reschedule a post to a later date unless you delete and create it all over again.

    Pricing

    Plan Price
    Eddie Annual Plan $24.91/month (paid annually)
    Edgar Annual Plan $41.58/month (paid annually)

    Bonus! 3 Additional Tools That Almost Made It to the Top

    Didn’t find the right fit among these five tools? As a bonus, here are three additional contenders.

    • SocialPilot — The team behind SocialPilot calls it “everything you need to hit your social media marketing goals at an AMAZING price”. They certainly deliver. It supports the usual supects and provides seamless scheduling, in-depth analytics, and smooth collaboration features. Standout features include the ability to schedule the first comment on Instagram posts, add ALT text to images, and track traffic on your socials. Pricing starts at $25.50/month.
    • Sendible — Sendible acts as your complete content companion. It covers the expected social platforms plus Google My Business, YouTube, Tumblr, WordPress, and even Medium. If numbers excite you, Sendible is the perfect tool with its in-depth real times analytics functionality. In addition, the tool’s sentiment analysis and automation feature provides you with multifaceted insights for your campaign performance to keep improving. Pricing begins at $29/month.
    • Agorapulse — Agorapulse is one of the most unique social media scheduling tools on the market. The best part about this tool is how it makes sorting your scheduled posts so much easier. All the client data you collect is automatically stored in an in-built CRM. This lets you sort and organize your posts based on labels to locate and retrieve them easily. There is a free plan, paid plans are at least $79/month.

    Social Media Scheduling Tools to the Rescue!

    The importance of social media in marketing should not be understimated. It’s also is only bound to increase in the upcoming years.

    In such a situation, having the right automation tools to assist your efforts can save you a lot of time and effort. It can also help you collect feedback and fine tune your marketing strategy.

    The above social media scheduling tools are among the best in the market. Use this collection to further research your preferred candidates so you end up with exactly the features you are looking for.

    Do you use a social media scheduling tool in your business? Which tool would you recommend? Drop your answers in the comments below!

    The post 8 Best Social Media Scheduling Tools (Free & Paid) appeared first on Torque.

  • How to Price Your Development Services (6 Tips)

    If you’re a freelance WordPress developer, you may not know how to price your services. It’s hard to strike a balance between making a substantial profit and not overcharging your customers. If you can’t find a happy medium, potential clients might leave you for the competition. 

    Fortunately, there are various ways to determine a fair price for both you and your clients. Identifying costs and evaluating competitor rates can give you a good benchmark for your services. That way, you’ll be able to set an attractive price while making the money you deserve. 

    In this post, we’ll look at why it’s essential to set up the right pricing system for your development services. Next, we’ll dive into some tips on determining your development service pricing. Let’s get to work!

    The Importance of Pricing Your Development Services Fairly

    Freelance development can be a lucrative career — data suggests that web developers make an average of $75K per year. However, setting a fair price as a freelancer can be tricky, especially if you’re starting out.

    You might be tempted to accept any amount that an agency or client offers you. While this approach can function in the short term, you could end up with less money than you’re worth and get burnt out quickly. On the flip side, charging too much can push customers to seek out a better deal elsewhere.

    Knowing what other developers of a similar skill set are charging can give you a good benchmark for your services. By doing research, you can inform yourself of pricing models and gauge how much you’re worth.

    How to Price Your Development Services (6 Tips)

    Now that you know the importance of pricing your development services fairly, here are a few tips to help you!

    1. Determine the Market Rate

    Knowing the market rate for development work will help you price your own services. You can research what others are charging through freelance resources or developers’ websites. Online resources such as Glassdoor can help you determine the market rate for your skillset:

    The Glassdoor website showing web development results.

    You can sign up for a free account and filter information based on criteria such as experience, education, and location.

    It’s also helpful to determine other factors, like the size and scope of the projects you’ll be taking on, if you want to charge an hourly or fixed rate. You’ll also need to determine the kinds of businesses you’ll be working with. This information can help you set a fair price within the market range.

    2. Check to See What the Competition Is Charging 

    While market research is important, it’s also helpful to dive deeper into the individual rates of web developers. Researching your competition to see what they are charging is the best way to measure where you fall within the pricing spectrum.

    The best way to do this is to look at freelance websites such as Upwork and Fiverr:

    Looking up freelance work on Upwork.

    To get accurate data, search for services such as “web design” or “WordPress development” and look at freelancers’ websites. This method will let you see what comes up in search results and dive deeper into what individuals are charging.

    3. Evaluate Your Skill Level

    How much you charge will also depend on your skills and experience. For example, if you’re starting in the field, you shouldn’t be charging as much as someone who’s been in the business for five years.

    Likewise, if you have supplemental certifications, longer experience, or a higher level of education, you can consider charging more.

    For instance, a Bachelor’s degree in computer science or web development would put you at the lower end of the pay scale. However, a Master’s degree or Ph.D. would warrant much higher rates for your services.

    Something else you might want to consider is maintaining an up-to-date portfolio of all of your work:

    Patrick David's web design portfolio.

    It will allow you to present your work professionally to potential clients. You can also consider displaying customer references, which can help if you want to start charging more.

    4. Factor in External Fees

    Promoting your skills through word-of-mouth might be less expensive in the short term, but you may not reach a broad audience. That’s why you should consider marketing yourself on freelancer websites to expand your reach.

    Unfortunately, many third-party freelancer websites charge ongoing fees or take a cut from your earnings. Sites like Upwork will charge a fee on your earnings, so be sure to factor in those charges when coming up with your rate:

    Freelancer service fees on Upwork.

    If you choose to forgo freelance websites, you should consider creating your own site. Then you’ll need to factor in the extraneous costs involved in creating and running your website. How much you’ll pay will depend on numerous factors, such as what kind of hosting plan you choose.

    Other costs to consider include traveling, phone bills, and marketing efforts. It’s worth tracking all your expenses so that you have a better idea of your overhead costs.

    5. Select a Pricing Model

    Choosing a pricing model will determine when and how you get paid. There are two typical pricing models: one-time and recurring.

    One-time pricing means your customer pays a single amount upfront and receives the product when it’s completed.

    On the other hand, recurring pricing is when the customer pays regularly, usually on a monthly or annual basis. This setup allows them to continue receiving support and updates for your product.

    The right model for your business will depend on the services you provide for your clients. If you want to sell ongoing support for buyers, a subscription option might be a good choice. On the other hand, a one-time payment plan is a good option if you prefer a project with a pre-determined finish date.

    Selecting a suitable payment system will help you stay competitive. It can also help ensure that your services are profitable.

    6. Create a Contract

    After you’ve set up your pricing, it’s important to create a contract. It will help you clarify details with clients and set expectations that you’re comfortable with.

    Consider including certain details in your contract, such as:

    • Payment information
    • How long the project is expected to take
    • If you’ll support the project after its completion
    • How many revisions the client can receive
    • What happens if the client wants to cancel the project

    By drawing up a contract and going over it with your clients, you’ll both be aware of the project timeline, payment requirements, and other restrictions. It’s also worth consulting a lawyer to verify everything is legally sound.

    Conclusion

    Pricing your development services is an essential part of working as a freelancer. By carefully considering factors such as market rates and your experience, you’ll be able to gauge a price that fits the bill. That way, potential clients won’t be turned off by your charges, and you’ll get paid what you deserve.

    To recap, here are six tips for determining prices for your development services:

    1. Research the market rate.
    2. See how much other developers with a similar skillset are charging.
    3. Determine your skill level.
    4. Factor in external fees such as freelance website charges and marketing costs.
    5. Choose a pricing model that works best for your services.
    6. Draw up a contract, so you don’t run into any legal issues with clients.

    Do you have any questions about fairly pricing your development services? Let us know in the comments section below!

    The post How to Price Your Development Services (6 Tips) appeared first on Torque.

  • How to Increase the Stability of Your WordPress Website (5 Ways)

    While factors such as Search Engine Optimization (SEO) are essential for your site’s growth, they don’t mean much if it isn’t secure. If you haven’t taken measures to increase the stability of your WordPress website, it might be at risk of poor performance and cyber hacking.

    Fortunately, there are many steps you can take to stabilize your WordPress website. Actions such as using managed hosting and tightening up your password security can help safeguard your website and improve its performance. This will help ensure that your data is protected and your site is functioning optimally. 

    In this post, we’ll discuss the importance of having a site that performs smoothly at all times. Then, we’ll show you different ways to improve your site’s stability. Let’s get to work!

    Why WordPress Stability Is Important

    WordPress is a Content Management System (CMS) that powers over 40 percent of all websites on the internet. While the platform is considered very safe, its popularity makes it an easy target for malicious actors.

    Cyber hackers can do a lot of damage to your site. They might steal your data, add spam links to your pages, and even take down your site entirely. Furthermore, a site that is not secure can experience frequent downtime.

    Additionally, your WordPress site could experience other issues that affect its performance. For example, if you use a shared server, your page could go offline when there is a surge in traffic.

    A website that is constantly down or glitchy can affect your brand reputation and damage your sales. That’s why it’s important to increase uptime as much as possible.

    Fortunately, there are many measures you can take to stabilize your WordPress website. Making your site more secure can help improve its speed and overall performance. This may in turn boost your traffic and conversion rates.

    How to Increase the Stability of Your WordPress Website (5 Ways)

    Now that you know the importance of having a stable WordPress site, let’s take a look at some steps you can take to make it more reliable.

    1. Use Managed Hosting

    Unmanaged hosting means that you’re responsible for maintenance tasks like software updates and security scans. It is usually a cheaper alternative, which is why some people choose it over other options.

    With managed hosting, the hosting company takes care of updates and provides security measures so that you don’t have to. These tasks are important as they can help stop cyber attacks on your site. They can also prevent glitches and other issues caused by outdated plugins and themes.

    WP Engine offers fully managed WordPress hosting to help you keep your site secure:

    The WP Engine homepage.

    It offers a 40-percent page speed increase for your site and guarantees uptime during traffic spikes. This way, you wouldn’t have to worry about poor site performance and lost conversions.

    2. Implement a CDN

    A Content Delivery Network (CDN) is a network of servers located around the globe. When you use a CDN for your website, static versions of your site’s files are delivered from the server that’s geographically closest to the visitor’s location.

    Overall, a CDN helps improve page loading times. This can lead to a better user experience, and therefore a lower bounce rate.

    If you’re looking for a powerful CDN for your website, Cloudflare is a popular option:

    The Cloudflare homepage.

    This software provides you with a global network of servers designed to make your website secure and reliable. There is a free option for single websites, with paid plans starting at $20 per month.

    3. Enable Automatic Backups

    Keeping a backup of your website enables you to recover information quickly if ever it gets hacked or you accidentally delete essential files. If a mishap occurs, you’ll be able to easily restore an earlier version of your site.

    There are plenty of backup options available for your WordPress site. For example, the BackWPup plugin enables you to do backups of your website for free:

    The BackWup homepage.

    This plugin has many features, including:

    • Complete automatic restore
    • Encrypted backups
    • Full database backup
    • Management of backup archives

    It’s important to note that many managed hosting plans offer automatic backups. Check with your provider to see if your WordPress website comes with a backup plan.

    4. Tighten Login Security

    Having a strong login procedure can help protect your WordPress website. You can do this by using a Two-Factor Authentication (2FA) plugin, like WP 2FA:

    The WP 2FA homepage.

    When you set up 2FA, a verification code will be sent to your mobile phone. You’ll need to enter this code into your WordPress login page to access the dashboard. This can help stop unauthorized users from gaining access to your site with automated password guessing and brute force attacks.

    You can also protect your website by using long and strong passwords. A secure login process can provide overall stability for your site and keep your data safe.

    5. Install an SSL Certificate

    A Secure Sockets Layer (SSL) encrypts the information exchanged between your website and your users. This makes it more difficult for hackers to steal personal data.

    Sites with an SSL certificate use HTTPS instead of HTTP, which makes them more secure. Many hosting companies like WP Engine will provide this certification for you.

    If your hosting provider doesn’t offer this feature, you can use a plugin like Really Simple SSL:

    The Really Simple SSL homepage.

    This tool will automatically configure your website to use SSL for extra protection. It also has additional features and a server health check to help you ensure that your site is performing optimally.

    Conclusion

    Although WordPress is a secure platform, it still has many vulnerabilities. To keep it safe, you’ll need to take some precautionary measures. These will help protect it from cyberattacks while increasing its performance. 

    To summarize, here are five ways to increase the stability of your WordPress website: 

    1. Choose a managed WordPress hosting provider such as WP Engine.
    2. Implement a CDN such as Cloudflare to improve your site’s performance.
    3. Enable automatic backups with a plugin such as BackWPup.
    4. Protect your password and login process with a tool like WP 2FA.
    5. Check to see if your web host offers an SSL certificate, or use a plugin such as Really Simple SSL.

    Do you have any questions about how to improve the stability of your WordPress website? Let us know in the comments section below!

    The post How to Increase the Stability of Your WordPress Website (5 Ways) appeared first on Torque.

  • Press This: WordPress Themes of 2023 with Brian Gardner

    Welcome to Press This, the WordPress community podcast from WMR. Each episode features guests from around the community and discussions of the largest issues facing WordPress developers. The following is a transcription of the original recording.

    Powered by RedCircle

    Doc Pop: You’re listening to Press This, a WordPress Community Podcast on WMR. Each week we spotlight members of the WordPress community. I’m your host, Doc Pop. I support the WordPress community through my role at WP Engine, and my contributions over on TorqueMag.Io where I get to do podcasts and draw cartoons and tutorial videos. Check that out.

    You can subscribe to Press This on Red Circle, iTunes, Spotify, or you can download episodes directly at wmr.fm

    2022 is a big year for WordPress. One of the big versions of WordPress, 6.1, included major milestones for the Block Editor, fluid typography, and the block ecosystem. It’s been a huge year for WordPress, and as we close out this year, it seems like a good time to look ahead at what the future of WordPress might look like.

    Joining us this week is Brian Gardner, a Developer Advocate, Principal at WP Engine. Brian, welcome to the show.

    Brian Gardner: Thanks, Doc. Glad to be back.

    DP: Yeah, I’m super excited to talk to you about themes and predictions and of course, WordPress themes is a pun. Did you get that pun?

    BG: Yes I did.

    DP: We’re talking about broader themes. 

    BG: The theme of the show is themes, is what you’re saying.

    DP: And there’s no way that could possibly get confusing later aswe’re talking about themes versus themes.

    Before we get started, I’d like to hear some of your personal WordPress highlights from the past few years. What are things you’re excited about?

    BG: Well, obviously, you know, cause you’re part of the company, but four years ago StudioPress was acquired by WP Engine and so that sort of was a huge seasonal like marker in my life and my plan at that point, I wasn’t sure about the direction of WordPress cause of Gutenberg just being introduced and I just kind of needed a time for myself just to kind of wander the proverbial wilderness. 

    So I spent a few years just kind of trying different things in and out of WordPress and it was a little bit lukewarm at best just cause things were changing and I wasn’t sure where they were going. But about a year and a half ago, I caught something on WP Tavern that sort of reignited a really deep passion I have for WordPress.

    And so to fast forward through some of that, I reached out to Heather Brunner, our CEO, talked to her about some things. She had talked about the Developer Relations Team here at WP Engine and asked if that would excite me. And it did, [clears throat] excuse me, using my love for design and WordPress and community and kind of wrapping it up into a thing.

    And so in September of 2021, I officially joined here at WP Engine. And that really was just sort of the planting the flag of like with WordPress, I’m back. There’s just so much since then. As you talked about, the releases this year have really brought the Full Site Editing capabilities of WordPress to the point now where we’re at with the Site Editor.

    And you and I talked about that just the other day, just walked through some things. And I have never been more excited about WordPress than I am right now. And for somebody who’s been doing this since 2016, I think that says quite a bit of where we’re at. And there’s a lot to be excited about and I could probably spend three weeks talking about it.

    DP: Did we mention your style variation that recently came out? In that recap of like the last few years.

    BG: Uh, no. So Twenty Twenty-Three is the new theme that shipped with WordPress 6.1 here just recently. And part of that theme, it meant to serve a couple purposes. It was really basically a fork of the 2022 theme. But what they wanted to do is showcase the possibilities with the Block Editor. And part of that was a new functionality that’s called Style Variations.

    And so for block themes what this does is it allows a builder or a themer to sort of skin a design, kind of keep the gist of a design, but to sort of offer up different flavors of it. Much the way, like an iPhone cover might be for an iPhone, like maybe today you want a blue version or a pink version or whatever.

    And so what they did was they decided that they were gonna make style variations, sort of the pinnacle of the theme release, the default theme. But what they also did was they opened it up to the community. They had a call to action for people in the community who wanted to submit designs or style variations.

    Two of which came from WP Engine. It was Damon Cook and myself. We submitted two different style variations to this. They were both selected and have shipped with Twenty Twenty-Three. And we’re really, really excited about that.

    DP: Well, for this show, we’re gonna talk about themes of WordPress in 2023, and I think in the later part we’ll talk about broader themes, but right now I want to stay focused on downloadable, modifiable themes. That type of theme. What do you think is gonna be the biggest theme trend in WordPress for 2023?

    BG: Well, I love talking about themes. Obviously I have been doing that for quite some time and I think it’s kind of strange cause we’re four to five years into this Gutenberg project, and I think the biggest thing I think we’re gonna see next year is just basically the go-to-market of commercial themes, we have yet to see it much. Right now there’s several themes on the WordPress.org theme repository. I think we’re up to a 120, 130, maybe block themes that are free and maybe I could count on my one hand how many themes are out there that are being sold.

    Ana Segota is one of them. Ellen at Ainoblocks.io themes is another, but there really isn’t that market yet. And it surprises me, somebody who helped basically start the Premium WordPress Theme movement way back in the day. Like there’s so much opportunity here and why are we not seeing it yet? A lot of which has to do with features that are not shipped yet and just sort of the volatility still of things in flight.

    But I think now that we’ve seen 6.1 released and with 6.2, we’re gonna tidy up a bunch of things. I think we’re gonna get to a point where developers and product builders realize that things are stable. And with that also outside of themes comes, plugins and so on like that. But I think that’s probably the biggest thing we’re gonna start to see is sort of this rebirth of the commercial theme market.

    DP: Yeah, that’s really interesting. People are often reaching out to me, “Doc, you use WordPress. I’m getting back into WordPress for a nonprofit. I’m making a site or whatever,” and there is this kind of interesting moment where I’m kind of excited again to get them into the Site Editor. I think there was a moment where I was a little hesitant to get them in there. I didn’t know where to send them to find their themes. But I think everything’s coming along solid and I am kind of excited about this new wave of block-based themes on the commercial market.

    I think 2023 is gonna be a good year for that. That’s a good point. 

    BG: Yeah. 

    DP: So will the changes in the Site Editor, will they affect the way WordPress sites look? Will we start to see visual design ripples all because of the way block themes are built?

    BG: You know, I think so. I think one of the things that excites me the most about where we’re at is what I call frontend and backend visual parody. Whereas in the past, classic themes and you know, building for WordPress years ago, there would be the frontend experience, but the backend was all either widgets and HTML markup code and things like that.

    And to some degree there were elements of like a visual thing. I think page builders sort of brought that to WordPress over the years. Beaver Builder, Elementor, things like that where you could actually see and build your site in a way that was not requiring code as much. 

    But I think now that so many of the settings and the blocks and the features and all that stuff are now part of WordPress Core. I think we’re gonna see a standardization. Even inside the backend. Right. 

    We were on the other day just going back and forth between like the posted Page Editor and the Site Editor, which are different experiences now, but I know that there’s a huge movement in lots of discussions around sort of bringing that and harmonizing the way that that looks.

    So there’s literally just one editing experience in the backend of WordPress, and that’s visual and it represents the front end and the backend. So I think most people are gonna start to see all of that come together in a point where the vision that was cast years ago finally sort of the lights go on and we’re like, “Oh, this is how it was all meant to be in function and I’m here for it.”

    I love it. I can’t wait for it. And it excites me beyond belief.

    DP: So I’ve been looking at trend forecasts for 2023, and I’m not talking about just website themes, but you know, broader trends. We’re seeing suggestions that creative typography, gradients, vivid minimalism, AI design, and candy pastels might be the hot things for 2023. Are you seeing any of these trends in theme design kind of already poking their heads up?

    BG: Yes, in fact, I’ve been responsible for some of them. My Sherbet theme variation in the 2023 theme leverages some very bright pastel gradients. Again, it’s a web trend and probably will be around for a couple years. Gradients have been around for, for several years and, and what used to be gradients in just like a button have now become gradients in backgrounds or even duotone filters, which sort of overlay images.

    And so we’re starting to see creative use of color in a way that’s easy to sort of do. Back years ago, it used to require some very tricky CSS things and things that browsers didn’t support. And so we see these things now sort of more at the fingertips of people.

    And what WordPress is doing is the theme structure is set up in a way where now in the backend of WordPress with a couple of clicks and some eyedroppers and a color wheel. You change the gradient and change the colors and do the things that typically have either required code or like a heavy use of Custom CSS.

    And so, not only will these sort of trends continue to exist, I think WordPress’s ability to allow builders to do things creatively, sort of with all of those controls will really start to see some things that are really unique.

    DP: Yeah. I hadn’t even thought about it when I was asking you about changes to the Site Editor that could ripple across the web, but the Site Editor does make gradients super easy. Almost to the point where I could see people just using it just because, “Oh, what’s this extra tab of gradients?”

    I could kind of see that helping perpetuate the trend. And as you said, your Sherbet theme definitely takes advantage. I didn’t even think about that. But those gradients and the minimalism and the candy pastels are all kind of there. It’s pretty cool that you’re on top of the trend, Brian I appreciate that.

    BG: I try to be.

    DP: Well, we are going to take a quick break and when we come back we’ll hear more from Brian Gardner about WordPress themes and predictions for 2023. Stay tuned. 

    DP: Welcome back to Press This, a WordPress Community podcast. My name is Doc. I’m here today with Brian Gardner talking about themes and predictions in WordPress for 2023. Now, the first half of the show, we talked about modular themes and downloadable themes and the way that WordPressers think about it.

    Now I wanna talk about more broadly some of the changes that we might be seeing in WordPress web design. I think one of the things that comes to mind is some people were saying the Site Editor might be the “death of page builders” and others are saying “No, page builders are probably gonna be even bigger in 2023 than they were in previous years.”

    Do you have any thoughts on that?

    BG: I do, and I’m not exactly sure yet what those are. I know initially when Gutenberg came out, everybody said, “Oh, it’s gonna be the death of page builders.” 

    I think page builders, those product teams have obviously had several years of even seeing what’s in the pipeline to continue to evolve their product and iterate and whatnot.

    And the other problem I think that is most in their favor is sort of this slow adoption of the Block Editor, right? So many people don’t like change. They don’t understand how things are built. Things are still in flight, and it’s easy to sort of revert back to just what you’ve been using for the last several, however many years, right?

    I’ve seen so many people say, “I’m a Divi person. I’m an Elementor person. I know how to work with it. There’s more control. It’s easier to use, so I’m gonna continue to use these things.” 

    So I think there’s always gonna be a subset of folks who, and I think it’s gonna be a large enough subset of folks, most of these products and companies will be able to sustain even the evolution all the way to its maturity of the Block Editor.

    So I think it remains to be seen. I think there’s probably some pivoting that’s taking place. I know Elementor’s thinking about going towards the cloud, and so to some degree I think there’s been an evolution of those lines of business. I think everything will coexist for quite some time.

    I mean, WordPress has been traditionally a backward compatible software that generally has slow adoption of new features. And so I think it’s gonna be some time before anything really becomes a difference maker or not.

    Doc Pop: I know that accessibility has been something I’ve heard about in WordPress like kind of as an emphasis more and more over the past five years. It seems like in the broader web and in particular on social media, 2022 was a big year for even introducing the idea of accessibility to the broad audience.

    I think Twitter added Alt text descriptions. It’s a huge part. When you join Mastodon, people let you know to camel case your hashtags to make things more accessible and definitely add alt descriptions or maybe don’t share images that don’t have alt descriptions.

    I’m wondering are we gonna see some of this blend over to how people start designing websites in 2023?

    BG: I would like to think so. I think it’s gonna take a village of people who are really diligent and who care a lot about that, to really sort of enforce that. I think there’s still so many things that people just are unaware of, that break accessibility or are bad experiences for those who have disabilities and whatnot.

    Strangely enough, even big companies like Squarespace still delivering themes that have fonts and backgrounds and colors that do not pass contrast, color accessibility checking and stuff like that. So it really needs to come from the top. WordPress itself can make the dashboard accessible.

    I know there’s lots of movement there. But it’s gonna take, companies doing it on their own sites. I know our team here at WP Engine has really embraced that. We’ve updated our site significantly to sort of accommodate for what those changes need to be. But I still think that’s there’s a lot of ignorance around this and it’s not even purposeful ignorance.

    People just don’t know better. Right? They just don’t even know what it is, why it matters. How to do things. So even in small cases, right? I’ve got a bookmark of a color contrast checker that I use all the time, and every time I choose colors for a theme, first thing I do is pick colors that are accessible and pass a contrast test.

    And so I think there just needs to be more information about it. There needs to be more podcasts talked about it. But it’s also one of those things that sort of isn’t in the mass appeal, right? I think we’re all interested in looks and design and things like that and what looks good and people will continue to do things that. I can see it now when I hit a website.

    I’m like, I guarantee you that’s just bad accessibility, right? But I understand that it looks good. So there’s sort of that struggle between what to do with that. But we’ll see. I think there’s gonna be just more talk around it. And so therefore, I think just by nature of that, it will get better.

    But probably not as much as those who really care about it want it to be.

    DP: I mentioned earlier that one of the predictions I was reading said that creative typography might be one of the themes that we see in 2023. And I definitely am seeing brand logos getting a little more interesting and Instagram posts or even TikTok or whatever, having very cool fonts that they’re using, at least to capture your attention.

    I do kind of wonder if creative fonts and accessibility are on opposite sides of the spectrum. Do you have any thoughts on that? Is one kind of going in the wrong direction for readability or are they going to be kind of functionally the same for someone who’s using a screen reader?

    BG: I would say for the most part, the whole idea of an emphasis on typography as design, with two elements to that, right. Variable font support, which I’ll get to in a second. And then the other part of it, which is a baked in now part of WordPress, fluid typography. These two things together really play into the benefit of accessibility.

    So I’ll start with the variable fonts. First of all, Google Fonts has significantly upgraded their font library to include fonts that now feel like premium fonts. For my taste for years, it’s like, okay, these are the same six fonts, open sans, lato, that we see everywhere. None of them look really good. They’re okay. 

    But people would go to Adobe or Custom Foundry to pick a font that would just really wow you. So I’m really thankful for Google sort of increasing the depth of their library. And as part of that is now what we sort of call variable font tiles.

    And so what that means is, traditionally, your fonts would be set to different weights. Usually like on the scales of a hundred. 400 would be regular, 300 would be light and so on. Semi bold, 600, bold 700, that kind of a thing. But what variable does is it makes it completely fluid.

    So like it’s literally from 100 to 900. So if you wanted to set a font weight for whatever reason to 815, you can. And it’s not a choppy increase. It literally is designed in a way in which it can scale that way much the way SVGs work. 

    And so you take that and what WordPress has recently added, which is a mobile kind of responsive approach to typography. It’s called Fluid Typography. And so what that does is it allows you to set a font. Well, it allows you within theme JSON to set some predefined font sizes that a user could use. Sort of going through like the t-shirt approach using extra small, small, medium, large, extra large, that kind of a thing.

    And so builders can say, for large, I want it to be 36 pixels. Well, we know on a phone, 36 pixels is a lot bigger than on a desktop. And so what the fluid part of it does is it allows you to say, “Hey, for this font size, for large, I want it to be 36 pixels at most, right? The maximum size. But on smaller devices, let’s reduce that so you can set a minimum, maybe 24 pixels or 20 pixels.” 

    Something that will still look good and scale, but also not be as big on screen. And so you can literally set a font and then watch as you reduce a browser width. And I’ve posted several of these on Twitter. You can watch the font degrade down to a smaller version to the point where you set it at a minimum.

    Some of these designs and what this really opens the door for. I have a theme called Avant Garde that is sort of like using type as design and my hero text is using font sizes that are 120 pixels, just to make it really big and bold and avant garde. Well, 120 pixels on a phone doesn’t work. It breaks, things stack, and get cut off.

    And so now this fluid typography allows it to go back down to scale so it fits on the screen and looks good. So I think a lot of these things sort of play into another, and it’s all sort of benefiting the web.

    DP: I think on that note, we’ll take another short break and when we come back we’ll hear more from Brian Gardner about WordPress themes and predictions for 2023. We’ll wrap up our discussion, so stay tuned.

    DP: Welcome back to Press This, a WordPress community podcast. This episode we’ve been talking to Brian Gardner about WordPress themes and predictions for 2023, and I’m really enjoying hearing all of these themes and kind of a lot of the things, Brian, that you’ve been saying, I’ve been starting to see them sprinkle around the web.

    One of the questions I was kind of wondering, as a theme developer, where do you like to look for your inspiration when you think about upcoming trends?

    BG: Super good question. I have a couple of my kind of go-to, I guess they’re called CSS galleries or, you know, web galleries. One is called onepagelove.com. It’s just a showcase of well designed things and, and everything’s sort of categorized. So if I wanted to look for like landing page design inspiration, I can kind of break things down.

    And there are other software platforms like Webflow. If you go to their theme, or template library that they have, the community library, it’s just a good place to get inspiration. I’ve gotten pretty good over the years at seeing something I like and then shutting it down and then interpreting it on my own.

    So it’s not necessarily, copying or visual plagiarism. And so it’s amazing. Most of the stuff I’ve designed has always been some sort of visual fork of something I’ve seen somewhere else. Lots of design inspiration places out there for sure.

    DP: You know, we mentioned that Gutenberg and kind of what’s been leading up to the Site Editor and block themes has been something that’s been happening for at least four years now in WordPress. And it’s funny, on Mastodon I wrote something about WordPress and the Site Editor, and I got this response from someone I don’t know, “Call me old fashioned, but I don’t like using blocks in WordPress and I’m allergic to Gutenberg.”

    So there’s still some of these people that are holding out. I have to say I’ve been eager to switch over just because I know when I see cool new plugins or new blocks, I know I’m gonna have to kind of adopt to be able to use those. But it was after a recent conversation with you that I kind of really started to see a large part of the appeal.

    Site design seemed a lot more unattainable for me in the customizer, and now with the Site Editor, it seems, like now that I’ve gotten past this learning curve, I actually feel like everything’s gonna be better. And this brings us to a tweet that Mike McAllister recently said. He said “2023 is going to be huge for the WordPress industry. I know it’s been a rough transition to this new paradigm, but after spending the last six months deep in the Site Editor, I’m very bullish on the potential here.” 

    So I guess Brian, To wrap this up, the question is how, how do we get the community who are allergic to blocks? How do we get them to see what’s possible and why they want to change?

    BG: Well, thankfully Matt Mullenweg did us a big service by essentially saying at WordCamp US that the support for Classic Editor is gonna go away. I know that it’s been a couple of years extra that it’s already been. I think we’re gonna start to see some elements of tough love, right? Just from all the way at the top saying it’s time to embrace, it’s gonna move.

    We’re gonna stop enabling it to be so easy to go legacy or classic WordPress. And this really is the future. And in order to drive that adoption, some of these things need to happen, right? People need to just not have access to the tools that enable them to do this. So starting with Matt, I think, a lot of our team, in particular Developer Relations, Nick Diego, myself, Damon Cook. We get paid to basically talk about WordPress, the Block Editor, show people how it’s used, leverage the possibilities, through our content, through our presentations, through engagements we have with the community. 

    And we’ve seen this all over the community. GoDaddy has their own version of sort of developer relations, Automattic does. And a lot of our positions exist to help facilitate that change. Not just as a mandate, but just as a way of getting people on a call, on a one-on-one in a group session to say, “Hey, let me show you what’s possible.” 

    Because like you and I the other day, once people start to actually see it and realize that it’s actually easier than they think, that’s when this adoption will start to happen. And now that a lot of the features and a lot of the functionality is now part of WordPress Core, that makes it easier to do, right? Like a year ago, it’s like we understood the possibilities. We saw it all in Gutenberg the plugin, which is exploratory and usually not recommended for production.

    But now that it’s landed in WordPress core and the masses have access to these things, now it’s time for, as Mike said, the product people to come in and build things that sort of extend these capabilities, show them off, demonstrate how they can be used. 

    And so I’m really excited about all the plans I have, our team has, friends in the community, people like Rich Tabor has, just really excited about helping people see the light, if you will, and really excited about that.

    DP: You know, on wrapping up here. I think the one big thing that we have to mention with 2023 is that we’re likely to see WordPress 6.2 and the kind of bookend of Gutenberg Phase Two. Right? We’re about to see kind of like feature complete, you know, things will still be added. It’s sort of the main features will be in 6.2.

    Does that sound right?

    BG: Yeah, I know that some of the Phase Two and Phase Three, which is more like multilingual and collaborative stuff, keeps getting pushed out. I think it’s because they’re trying to just really get the tool set done. 

    6.2, there’s not a ton of new stuff. A lot of it is just refinement of experience in things that are already existing. I’m actually really excited about that as well cause there was a lot of stuff that was kind of, felt like it was crammed in, in ways that were like, okay, this probably could look and function and feel a little bit better.

    And that’s what this 6.2 push is gonna be about. Which is like really refining and obviously bringing in some new things but just making it a better user experience, which then will help sort of the adoption. We just talked about.

    DP: Well, on that note, I think it’s a great place to wrap up. Brian, I had a great conversation with you today. I believe your Twitter handle is @BGardner and your website is BrianGardner.com. People can check that out to see some great examples of your themes. And I want to say thanks for listening to Press This, a WordPress Community Podcast from WMR.

    DP: You can follow my adventures with Torque magazine over on Twitter @thetorquemag or you can go to torquemag.io where we contribute tutorials and videos and interviews like this every day. So check out torquemag.io or follow us on Twitter. You can subscribe to Press This on Red Circle, iTunes, Spotify, or you can download it directly at wmr.fm each week. I’m your host Doctor Popular I support the WordPress community through my role at WP Engine. And I love to spotlight members of the community each and every week on Press This.

    The post Press This: WordPress Themes of 2023 with Brian Gardner appeared first on Torque.

  • Torque Social Hour: The WP Community Collective

    The Torque Social Hour is a weekly livestream of WordPress news and events. On this week’s episode, we talk with Sé Reed and Courtney Robertson about the WP Community Collective, a group that aims to help fund WordPress contributors and community initiatives. This was a fun conversation about who open source contributions can get funded, then we spend the second half of the show talking about fun things like Andorsands, the site editor, and other WordPress news.

    The Torque Social Hour

    Join us on December 21st for our next livestream.

    The post Torque Social Hour: The WP Community Collective appeared first on Torque.

  • Open for All: State of the Word 2022

    On a rainy, cloudy day in New York City, WordPress Co-Founder Matt Mullenweg presented his annual State of the Word keynote speech. In front of a small but engaged in-person audience, and a vast streaming audience, Mullenweg went over the WordPress wins for 2022 and what we can look forward to in 2023. 

    Matt Mullenweg delivering the State of the Word Keynote in New York City.
    Matt Mullenweg delivering the State of the Word Keynote in New York City.

    Some themes were familiar such as the power of the community, and the importance of keeping open source open. But others like collaborative editing within the dashboard and new plugin taxonomies spoke to an exciting and vibrant future of the project that couldn’t have been imagined when it was created 20 years ago. 

    Let’s dive into it all. 

    Missed the keynote? Watch the entire thing here: 

    WordPress for All

    This year’s keynote kicked off with a beautiful sentiment from WordPress Executive Director, Josepha Hayden Chomphosy, who displayed the four freedoms of open source, reminding us all why we’re here. These act as a sort of sort of Bill of Rights for all open source projects.

    The four freedoms of open source.
1st, Run the program
2nd, Study and Change
3rd, Redistribute
4th, Distribute Your Copies
    The four freedoms of open source.

    WordPress has and will always be open source. That means that anyone with a device and Wifi connection can create beautiful websites. 

    “We secure opportunities and freedoms long into the future for people who may not even know those freedoms should matter to them yet,” Chomphosy said. “Open source is an idea that can change our generation.” 

    On that profound note, Mullenweg was introduced and began a look back at what was accomplished in 2022. 

    2022 By the Numbers

    2022 was a huge year for WordPress. After the tough previous two years, the community was able to come together in person and get back to what makes WordPress great, the people. 

    WordPress Turns 20

    It is hard to believe but WordPress is turning 20 next year! Mullenweg announced there will be celebrations throughout the year. Watch this space for ways to welcome WordPress into adulthood! This is a huge accomplishment software projects.

    In-Person Events are Back

    After COVID halted all in-person meetups in 2020 and most of 2021, 2022 brought people back together in person in a big way. Both the number of meetups and WordCamps grew significantly.  

    A graphic showing there was 1 WordCamp in 2021 and 22 in 2022.
    The number of WordCamps in 2022.
    • 500 meetups doubled their size in 2022
    • 22 WordCamps happened in 2022 (Up from 1 in 2021)
    • 34 WordCamps are currently being planned for 2023

    Contributions Grew

    Just as in-person events suffered in 2020 and 2021, so did contributions. Put simply, WordPress cannot be without the contributions from the community, and the last two years were a big of a hit. This year, however, even more people came together to make WordPress better.

    A graphic showing the number of release contributors in 2022, 1,399
    • Overall there were 1,399 release contributors.
    • 652 of those were first-timers.
    • 204 contributed to all the releases in 2022.
    • 424 contributed in 2021 and 2022.
    • 322 took a break in 2021 but returned in 2022.

    As Mullenweg said in the speech, “From the bottom of my heart, to the top of my lungs, thank you to the WordPress community.” 

    Democratizing Design

    There were three big releases this year, and all aimed to wrap up Phase 2 of Gutenberg. By introducing theme blocks, styles, and patterns, WordPress took one step closer to Site Editing. With the release of 6.1, users can now actually design their entire website using blocks. 

    One of the coolest things that shipped with 6.1 is the Twenty Twenty-Three theme which featured style variations designed by community members. These variations allow you to reskin your site with just the click of a button. 

    These features will have a huge impact on how people design in WordPress. Mullenweg mentioned this theme might be “one of the last for WordPress.” 

    Onward and Upward

    Speaking of exciting, let’s dive into what we can expect from 2023 and beyond. It’s clear no one is hitting the brakes in 2023, and things are only going to get bigger and better. 

    Editing Together with Gutenberg 

    As stated above, Phase 2 of Gutenberg will most likely end in March of 2023 with the release of 6.2, so what is next?

    In 2023, Phase 3 will begin. With this phase comes Collaborative Editing, giving users Google Docs-like real-time editing tools. This means you can share a draft of a page or post and someone can add edits and comments. 

    Another big update in Phase 3 will be to Post Revisions. These allow you to see every edit that has been made to a post, which can be handy but potentially slow down your site. Mullenweg announced an update to the interface in 2023. 

    Categorizing the Plugin Repository 

    A big announcement for any plugin authors out there, the plugin repository will now include a few new default taxonomies. These are meant to further categorize and explain the use of each plugin. They are as follows: 

    • Single-player plugin: Created by an individual, might have paid aspects, not accepting contributions.
    • Community plugin: Completely free, built by the community, for the community. There are no upsells. Contributions are not only encouraged, they are regularly requested.
    • Canonical plugin: A community plugin that has been “blessed” by wordpress.org. The plugin will be featured there, and WordPress core team members will perform frequent security checks. Think Gutenberg. 
    • Commercial plugin: A plugin owned by a company, may or may not accept contributions.

    These are set to launch this month. 

    Introducing Playground

    One of the biggest announcements of the day was for Playground. Playground, which is being marketed as a “WordPress experience that runs totally in your browser,” allows you to test out any part of your site without using a host, database, or web server of any kind. 

    You can test out plugins, design choices, updates, and anything else you can think of in real time. If you are already logged into the WP Admin, you can start using the tool today without any sign up or set up. 

    This can be a great option for someone new to WordPress who wants to get in and play  around, or a seasoned user who wants to test out a new plugin without breaking anything. 

    Though the project is live, it is still very much being tested. If you want to jump in and give feedback, you can do so here. 

    Is AI the Future? 

    Mullenweg was very excited about the uses AI could have for the future. He shared a prompt his team had given ChatGPT, a language creator. 

    Chat GPT prompt saying"

"Write a very short scene in which Matt, the founder of WordPress, describes Full Site Editing in a single word."

The answer reads, "Matt, the founder of WordPress, stood on a stage in front of a large crowd and eager developers. He smiled confidently and said, "Full Site Editing, in a single word? Transformative." The crowd erupted in applause as Matt walked off the stage.

    The answer was pretty spot on. So what does this mean for WordPress? While Matt didn’t make any direct connections from AI to WordPress, the parallels were pretty clear. 

    DALL-E is an open source project, so could AI be the next big thing in open source? Are bloggers going to start using AI to write articles or create images? Probably not, but the opportunity is there and it is growing. Mullenweg shared his favorite Picasso quote, “Computers are useless. They can only give you answers.”

    Mulenweg countered with, “Computers still give you answers. The creativity is in the inputs.” So no, AI isn’t going to take over all website and content creation. It can serve a purpose in helping inspire or make us think differently, but ultimately, creativity is very human. 

    Questions Were Answered

    As with every State of the Word, there was a robust Q and A section at the end that allowed for people to bring up things that weren’t mentioned in the speech. 

    The Future of Themes

    Understandably, Mullenweg’s mention of “The last theme,” put some people on edge. Bud Kraus asked for clarification on what the future of themes looks like to Mullenweg. Could there be a future with one universal theme and nothing more? 

    The short answer, no. 

    “I see themes being split into two categories: standardized block themes and community themes doing niche or interesting stuff,” Mullenweg said. 

    There is room for both of these communities to exist within WordPress. Some users will opt for a block theme where they can get something spun up within a day, but others will need an expert to create something from scratch. 

    PHP 8

    It wouldn’t be a WordPress event without talking about PHP 8. Ryan Marks asked, “Since core can’t speak for themes and plugins, can we really say we support PHP 8?” 

    Mullenweg at first let an audience member take a stab at this answer, “8.1 and 8.2 are not supported officially in WordPress core or canonical plugins…we need to do a better job with complete support [and] make this a priority in 2023.”

    He then responded with his own thoughts, “It’s scary when you hear ‘end of life’ but in practice, every major web host continues to backport security and support. Including Automattic.”

    The fact of the matter is, uneasiness around losing support for something is natural, and has happened in the past. We have to do our best to make sure clients and other users feel supported when this happens. 

    WordPress Certification

    A conversation that has been floating around WordPress for years is whether or not there should be some kind of certification program for WordPress. Though he has been opposed in the past due to the work it would take to create and administer these tests, it seems Mullenweg’s tune might be changing. 

    “As there’s more demand for WordPress experts than ever, having some sort of standardized education that they go to. It’s an ongoing training,” he said. “I guess mostly I want to figure out how to do it in a WordPressy way. We want to make this content, training, as radically open as possible.”

    Leave it Better Than You Found It

    At the end of the day, everyone here wants to make WordPress better. Whether it be by making plugins and themes, building sites for clients, or contributing to Core, we all want this thing to be around a long time. 

    Mullenweg mentioned part of that is realizing that WordPress is bigger than us, saying, “I hope that 100 years from now, someone will be giving the State of the Word. WordPress belongs to all of us but really we’re just taking care of it for the next generation.”

    That’s what I’m going to take with me into the New Year. Let’s all take some much needed rest, and then hit the ground running in 2023 to help WordPress take over the rest of the web. 

    The post Open for All: State of the Word 2022 appeared first on Torque.

  • How You Can Take Your SEO to the Next Level With Structured Data and Knowledge Graph

    Google and other search engines have changed the way they look at websites. While everything used to revolve around keywords, these are no longer enough today. Search engines have become smarter and have begun to explore the true meaning of words, to better understand user search intent and query meaning.  

    As you can imagine, this has greatly changed SEO and paved the way for Semantic SEO, which improves organic traffic by providing search engines with the information they need to properly understand a search query and clearly respond to a specific search intent.

    By building a precise data set rich in information and links between them, search engines can understand the content of web pages and make it more visible across areas that were previously exclusive to advertisers (like Google Shopping), or that cannot be reached by paid advertising (think Google Lens or voice assistants). The key to doing this is structured data

    What is Structured Data in SEO?

    Structured data allows search engines to understand the content of your website. To speak the same language as Google, you need to translate the content of a website into information it understands, using  a specific vocabulary, Schema.org. This huge shared vocabulary, introduced by Google in 2011, allows you to describe web pages in a way that gives search engines all the information they need to understand what you are trying to say with your site.

    When search engines clearly understand who you are trying to reach, they can respond to users’ search queries in a relevant and unambiguous way. In addition, search engines use structured data for rich snippets (such as People Also Ask, Knowledge Panel, Carousel, FAQ, etc.), which improve the user experience on the website by displaying a range of information that makes it easier for users to search and, in the case of eCommerce, make purchases.  

    Example of SERP with rich snippets for recipes. 

    Why is Structured Data Important in SEO?

    If SEO focuses on bringing more organic traffic to your website via search, then structured data is indispensable, especially in this new scenario. 

    Google is becoming more and more of a semantic search engine. This means that it needs to know what makes up a web page in order to display it in search results. Using structured data is like talking to Google and telling it what your content is about. That’s why structured data is essential for SEO

    By facilitating a dialog with the search engine, structured data helps your content rank better and get more organic traffic. This is true for both editorial and eCommerce websites. In both cases, structured data contributes to visibility and ranking in SERPs and changes the appearance of search results with rich snippets. This way, you provide more relevant information to users and increase traffic and conversions. As a result, your ranking gets better and better, and your website flies!

    What is the Benefit of Using Structured Data?

    Now you know what structured data is, let’s dive into the benefits of adding it to your website content.

    1. Improve your visibility. Structured data helps search engines understand the nature and relevance of your website content. Once Google understands what you are talking about, it can easily display your website in search results. This makes your products and services more visible to users, who are more inclined to click through if they have relevant information that matches their search intent. 
    2. Increase your organic traffic. As a result of increased visibility of your brand and products, you will see an increase in organic traffic to your website. Structured data allows Google and other search engines to optimize the results displayed in SERPs and become more relevant to users’ search queries. Not only that, structured data allows you to get rich snippets that encourage users to visit your website. An increase in organic traffic from the right audience will also bring you business results. 
    3. Optimize your content. Using structured data also allows search engines to optimize content for other formats and devices, such as voice search and Google Lens. This gives you the advantage of making your content accessible to everyone, reaching more people, and generating more organic traffic to your website. 
    4. Expand use of your data. By using structured data you can reuse your data and access conversational AI to build intelligent systems that can enhance the dialog between search engine and user, such as chatbots. 

    What is a Knowledge Graph in SEO?

    “The Knowledge Graph enables you to search for things, people or places that Google knows about—landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more—and instantly get information that’s relevant to your query. This is a critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do.”

    Introducing the Knowledge Graph: Things, Not Strings by Amit Singhal

    Google introduced the Google Knowledge Graph in 2012. It is a knowledge base through which Google learns the general facts of the world, organizes the information together, and understands how it is connected. This information is organized into entities that describe a thing or concept and allow the machine to interpret what we know about a person, organization, place, or anything else described in a document.

    Why Creating Your Own Knowledge Graph Improves SEO?

    Think of the Knowledge Graph as the dynamic architecture behind your website that allows crawlers to access content more intelligently and efficiently.  Google uses a Knowledge Graph to interpret the entire web, and the same happens when you create one for your site. 

    That’s why building your own Knowledge Graph in SEO helps make content easier to find and more accessible. The more metadata you can provide to semantic search engines, the easier it is for those search engines to understand the relevance of your content in relation to a specific intent. This results in the search engine showing your website as a result every time that intent is searched on Google, which boosts its visibility and increases organic traffic to your web pages.

    How Can You Build Your Knowledge Graph? 

    The secret weapon to improving the SEO of your website is to create a knowledge graph that is openly accessible to crawlers and linked to your content via structured data. 

    How can you add structured data to your web pages? You can add the code in your web pages using Microdata, RDFa, and JSON-LD. Google officially recommends using JSON-LD markup over any other wherever possible. If you want to add structured data to your website without requiring technical expertise or the intervention of the development team, you can use an SEO automation tool

    Using AI, WordLift identifies topics most important to your business, organizes them into entities, and then stores them in a vocabulary. The tool then relates the entities in the vocabulary and converts the information into linked data. This way you add structured data to your content and build your Knowledge Graph, getting more visibility and more organic traffic to your website. Not only that, by using WordLift you create and strengthen internal links that positively affect your website’s ranking in Google’s SERP and increase the time users spend on the website, growing your business.

    In addition, you can collect and analyze data and results from your work with entities, by using the WordLift Looker Studio Connector. By combining data from Google Search Console and the Knowledge Graph (as well as any other desired sources), you can build semantic reports, evaluate your performance, and improve your strategy.

    Structured data and knowledge graphs are often overlooked in daily SEO practice, but by using a reliable tool, you can start harnessing their power and bringing more, engaged users to your site.

    The post How You Can Take Your SEO to the Next Level With Structured Data and Knowledge Graph appeared first on Torque.

  • 6 Best Web Hosts for Developers

    With so many web hosts available, it can be difficult to choose one that offers the specific development features you need. Especially since most web hosts cater to general users that might be looking for a more basic service.

    Fortunately, it’s easier to choose a web host when you know what to look for. Whether you want an intuitive control panel, an affordable solution, or powerful security features, we can help you find the hosting provider that best suits your web development needs.

    In this post, we’ll discuss some of the features to look for in a web hosting provider. Then, we’ll explore six of the best web hosts for developers. Let’s get started!

    What to Look for in Developer-Friendly Web Hosts (5 Key Factors)

    Here are some of the key factors to consider when choosing a new web host for your development needs.

    Resources

    Whichever server your sites or apps end up on, it’s essential that they have enough resources to execute effectively. Some of the key resources to pay attention to include general storage, bandwidth, and the central processing unit (CPU).

    All of these factors will determine how your programs are executed. Additionally, it’s useful to check what sort of random access memory (RAM) is offered because this will limit the amount of data you can access quickly and easily.

    Scalability

    When choosing a developer-friendly web host, it’s best to think long-term. You may want to ask yourself: what plan will be more useful if I’m expecting significant growth? On the flip side of that, you don’t want to start out with big ambitions only to end up paying for a bunch of features you don’t use.

    That’s why it’s a good idea to choose a developer web host that enables you to scale your resources up and down as you need. Therefore, pay-as-you-go plans can be an excellent solution since they’re more flexible.

    Frameworks

    While you can manually install dependencies using SSH, it’s much quicker to choose a developer web host that’s already configured to run your preferred programming language. Typically, the more popular frameworks to look out for include PHP, Python, and MYSQL.

    However, it’s also useful to make sure that your web host supports multiple programming languages if you plan on working with more than one. Additionally, you might want to access numerous server types such as Apache and Node.

    Security

    Security is always an important consideration with any type of hosting. While shared hosting can be a more affordable option, it can involve greater risk since it lacks proper barriers between applications. Therefore, if one website on the server gets infected, there’s a chance that your website will also go down.

    What’s more, rather than simply choosing the type of hosting service you’d like, consider some of the extra features offered by the provider. For instance, some hosting companies include automated backups, staging environments, firewalls, and website monitoring as part of their packages.

    Reliability

    One of the main considerations with web hosting is that your site remains available and accessible at all times. Otherwise, you can lose out on traffic and revenue. This can also make your site appear untrustworthy.

    With this in mind, the best developer web hosts will offer no less than 99.99 percent uptime. It’s also crucial that you can easily get in touch with the support team should any issues arise.

    6 Best Web Hosts for Developers

    Now that you know what to look for when making a decision, let’s check out six of the best web hosts for developers.

    1. WP Engine

    WP Engine web hosting provider

    WP Engine is a powerful, security-rich web host that can provide you with smooth and speedy performance. Thanks to its native user portal, it’s ideal for working with WordPress. It’s also a great option for collaborative work, enabling you to set unique user permissions, assign roles, and log activity.

    What’s more, with WP Engine, you’ll get access to three staging websites, one for development, one for staging, and one for production. Better yet, each staging area comes with its own unique management menu.

    Features:

    • All plans can function as reseller hosting
    • Choose from twenty server locations
    • Access three staging environments

    Pricing: WP Engine plans start at $20 per month.

    2. InterServer

    InterServer web host homepage

    InterServer is a straightforward developer web hosting service that’s highly customizable. However, it does come with a steep learning curve, so it may not be the best option for beginners. Still, it’s a popular choice since it enables you to work with lots of programming languages including PHP, Python, JavaScript, Ruby, Perl, and Fast CGI.

    One of the best parts about InterServer is that it’s a scalable solution, so you only pay for what you need. If you find yourself requiring more resources at any time, each plan provides a little more than the last, with just a small price increase. This is a great feature since many hosting providers have a large disparity between upgrades.

    Features:

    • Provides a staging option to work on your site privately and safely
    • Plans include unlimited websites, storage, bandwidth, and an email account
    • Offers free security features like a virus scanner, web application firewall, and in-house malware database

    Pricing: You can start using InterServer for just $2.50 per month.

    3. Kamatera

    Kamatera website

    Kamatera provides a highly-configurable environment. For example, you can use it to build a cloud VPN from scratch and determine the exact amount of RAM, CPU, and storage that you’ll need. However, to fully take advantage of this requires a fair bit of technical knowledge and experience.

    In any case, Kamatera is a great developer web host because it offers a flexible pay-as-you-go service. Therefore, you can adjust your server resources and your bill will instantly reflect this change. This makes it one of the best web hosts for scaling your applications. Kamatera also doesn’t scrimp on security, providing firewall protection, distributed denial of service (DDoS) protection, and 24/7 support.

    Features:

    • Uses a cloud load balancer to stabilize performances during traffic spikes
    • Choose from eighteen data centers around the world
    • Instant setup

    Pricing: Kamatera hosting plans start at $4 per month.

    4. Hostinger

    Hostinger website

    Hostinger is a well-known, reliable hosting solution that’s great for experimenting with your app. With this option, you’ll get access to your very own hPanel . This is a user-friendly, native management panel that’s simple to use and provides a clean, stylish interface.

    What’s more, you can access Git support with any plan you choose, tracking changes and restoring previous versions easily. Hostinger also offers an access manager with all shared plans, allowing you to allocate specific roles and access options to team members.

    Features:

    • Weekly backups with all plans
    • Choose your own data center closest to your audience
    • All shared plans include DNS management, a free SSL certificate, and an email account

    Pricing: Hostinger plans start at $1.99 per month for a single shared website. However, you can get VPS Hosting for $3.49 per month, and cloud hosting starts at $9.99 per month.

    5. Liquid Web

    Liquid Web web hosting provider

    Liquid Web is particularly well-known for its cloud hosting and VPS hosting plans. It’s a flexible solution that enables you to choose your own control panel, whether you prefer to work with InterWorx, Plesk Web Pro, or cPanel.

    No matter which plan you choose, you can expect Git support, and amazingly, Liquid Web offers a 100 percent uptime guarantee. Better yet, if downtime does occur, you’ll be compensated ten times the amount you’ve lost. Plus, Liquid Web uses WP-CLI so that you can update, backup, and administrate your site easily.

    Features:

    • Access a ton of security features like firewalls, DDoS protection, and website monitoring
    • Enjoy a 100 percent uptime guarantee
    • Get full root access

    Pricing: Liquid Web plans start at $25 per month.

    6. InMotion

    InMotion hosting website

    InMotion is a fully-featured web host that accommodates many programming languages like PHP, Ruby, Perl, and Python. This is even the case for its shared hosting plans. You can also add multiple users to your website and limit their actions easily on your account.

    InMotion is one of the best developer web hosts for reseller hosting and includes white labeling for agencies. Plus, it’s a reliable solution, offering 99.99 percent uptime and 24/7 support. Additionally, you can benefit from plenty of security features like malware protection and free SSL certificates.

    Features:

    • Git support with all plans
    • Provides SSL, SSH access, unlimited bandwidth, and free email
    • WordPress is auto-installed and you can access other eCommerce tools

    Pricing: InMotion plans start at $2.29 per month.

    Conclusion

    With so many hosting providers available, it can be difficult to choose the right one for your web development tasks. However, it’s easier if you know what to look for. When you consider factors like resources, frameworks, and scalability, you’re off to a good start.

    To recap, here are six of the best web hosts for developers:

    WP Engine: A powerful solution, great for testing and collaboration.

    InterServer: Good for scalability, enabling you to pay for what you need.

    Kamatera: A highly-customizable environment that bills by the second.

    Hostinger: An affordable web host that’s also beginner-friendly.

    Liquid Web: Guarantees 100 percent uptime and allows you to choose your own control panel.

    InMotion: A robust web host, best for reseller hosting.

    Do you have any questions about our list of the best web hosts for developers? Let us know in the comments section below!

    The post 6 Best Web Hosts for Developers appeared first on Torque.

  • Press This: Beyond Site Editing, What’s Next for WordPress 6.2? With Anne McCarthy

    Welcome to Press This, the WordPress community podcast from WMR. Each episode features guests from around the community and discussions of the largest issues facing WordPress developers. The following is a transcription of the original recording.

    Powered by RedCircle

    Doc Pop: You’re listening to Press This, a WordPress Community Podcast on WMR. Each week we spotlight members of the WordPress community. I’m your host, Doc Pop. I support the WordPress community through my role at WP Engine, and my contributions over on TorqueMag.Io where I get to do podcasts and draw cartoons and tutorial videos. Check that out.

    You can subscribe to Press This on Red Circle, iTunes, Spotify, or you can download episodes directly at wmr.fm

    WordPress 6.1 is out now and features a bunch of new stuff; fluid typography, new site health checks, improved template systems, and much more.

    It also features a new theme, the Twenty Twenty Three theme, which I dug around in this weekend as I was doing my own site redesign. To be honest, this was my first time actually diving into a full block based theme with style variations. So, I’m really excited today to be talking to Anne McCarthy, Product Liaison at Automattic, who is also a Core Editor Triage Lead on 6.1 with Nick Diego.

    So we are gonna be talking about Site Editing. What’s new in 6.1 and what’s coming to 6.2 and beyond. Anne, thank you so much for joining me today. I wanna start off by just asking you what is your WordPress origin story? 

    Anne McCarthy: Thank you so much for having me as well, this is really exciting to be on your podcast and yeah, my WordPress origin story, I feel very thankful.

    I landed at UNC Chapel Hill as a student. And so I got my start basically being, I think it was called an instructional technologist. So I helped students and teachers use WordPress and this guy Jeff VanDrimmelen and basically took a risk on me. I was not a computer science major, but I had used Blogger for about six or seven years prior.

    And he was looking for someone who could teach folks how to use the software, and he basically taught me everything I know. UNC had a multi-site that happened to be a client of the VIP team of Automattic. And so somewhere along the line I heard about Automattic and, three years in, learned about the wider world WordPress.

    So my first couple years were pretty narrow, where I just thought it was just the software that UNC was using and I didn’t know the richness of the open source tradition and just the community. So it’s been really fun in the subsequent years to dive into that. 

    DP: That’s awesome. I was a Blogger user as well, and switched over to WordPress in 2007.

    And like I was saying earlier, I was just kind of working on my site redesign. I’ve only done four in the past 15 years, I guess. And this was my first time using the Site Editor and I wanna get started talking about some of the terminology here.

    Cause actually it was a little easier for me to be like, I’m looking for a Full Site Editing theme.

    AM: Mm-hmm.  

    DP: Cause that just seemed like a thing. And it’s weird when I say I’m looking for a Site Editing theme or a theme with a Site Editor. That doesn’t quite sound like the new thing.

    I’m trying to get my terminology right. I know we’re switching to Site Editor, but what do we call the current system of how sites are gonna work for WordPress?

    AM: I love this question because there’s both like the short term “How do we explain this to folks?” And then there’s the long term, right?

    Like the long, long term is probably just, “I’m using the WordPress Editor to build my site.” You won’t need to know if you’re using the template or the site Editor. And this is something in the FSE Outreach Program, which is a program I run about these features which has the FSE title in it, which is under a debate right now. Whether to update and how best to update. 

    We talk about this a lot cause there are block themers there, there are agencies there, there are users there and it’s like, what’s the terminology, what do we call this? For themes in particular, we use Block Theme. That is what I would say is the official term. 

    And then all of what you’re describing of the functionality can get kind of messy because there’s different types of themes that can adopt different parts of these features. I personally, and this is my personal opinion, and I’ve commented about this publicly on these Make posts, I think that using the term Full Site Editing is not the end of the world. I think where we need to get better about is being more nuanced when we’re talking about a specific feature, and that’s where things get muddied.

    Is when someone’s talking about the Site Editor, but they’re like, “Oh yeah, I was using Full Site Editing. It’s like, well, what do you mean? What were you using exactly? Were you using the Styles interface? Were you using a theme block? Were you using the Crew Loop block? You can kind of get into the granularity there.

    But yeah, in general, I would say right now, I think the community’s trying on Site Editor. We’re probably gonna find limitations and have to work through that from there. But yeah, a theme that uses the Site Editor typically we call a Block Theme. And I could get into so many details around the different types of themes as well, but hopefully that clears it up.

    DP: I think that actually does. So I clumsily say a block-based theme or whatever, but I think what I was looking for with my redesign is I wanted to experience the block theme and in doing so, if I’m gonna go for a block theme, I might as well go for THE block theme.

    So I did the WordPress Twenty Twenty Three theme, and then we also have these style variations in there, which I was explaining to my boss this morning and kind of clumsily kind of going like, is that like a sub theme? I mean style variation probably is the term we’re gonna use, but it does sort of feel like you’ve got a theme and you’ve also got a sub theme that’s gonna change little bits about your themes.

    But style variation is the term we use there, right? 

    AM: Yeah. Style variation is what we use there. And what’s interesting is you’re touching on something really, again, both in the short term and long term. Like short term, we’re calling it style variations. But imagine in the long term you’re creating a WordPress site and you’re like, oh man, that site has really cool styles.

    I really like the fonts and the colors that are going on here. Ooh, that theme has really cool patterns, like I kind of wanna use both. And then that other theme has like a template that I really wanna use for that specific 404 page. Like that’s the kind of thing that in the future you could mix and match.

    And so themes for a long time have provided the level of functionality. And now with block themes, you’re kind of neutralizing the functionality and bringing to the forefront the design tools. In a way that can allow for this mixing and matching in the long run. And so kind of what you’re describing, like is this multiple themes in one?

    Yeah. It kind of is. The way the block themes work, it does allow you to change the look and feel without switching your theme. And it’s neat and very powerful. 

    There’s a block theme developer who’s done some really neat stuff around having one theme that has like four niches in it. And part of how she allows for these different niches is to have different style variations along with different block patterns that go with each. So maybe you have a bunch of patterns that are related to a yoga studio and then a bunch of patterns related to a blog. You can have all of that within a single theme.

    So it’s really powerful and flexible. But of course there’s rough edges around this. “Wait, when do I use these Style Variations and can I import them? Can I snag it from this right now?” And those are things that we’re figuring out. 

    DP: So all, all of this kind of ties into, I think, WordPress 6.1, which the Site Editor and block themes have been around, but I think 6.1 is probably gonna be the most full featured yet because that’s gonna happen every release. Can you tell us what else is new in WordPress 6.1? 

    AM: Yeah, so there’s a ton of stuff I could go over, you touched on some of it, like fluid typography is definitely a big feature.

    We’ve long heard feedback around folks wanting more responsiveness and a lot of work is being done to have some intrinsic responsiveness. Certainly relying on break points, having a more intuitive system that automatically works. 

    One of the other things that I think is like a bit hidden in this release that I think is really cool is there’s a lot of improvements around the navigation block fallbacks. So different setup states. It’s like how do we make sure someone’s having to not start from scratch or figure it out themselves. How do we make it where it automatically works and someone’s not having to think about it at all, whether they’re switching a theme or starting a new site, how can we make that super easy?

    And a ton of work went into that to improve that experience, which is huge. Navigation is so important for a site obviously. So it’s a huge lift, but it’s kind of invisible cause it’s related to fallback. So I always like to call that out. 

    In terms of everyday tooling and just everyday writing experience, I’d be remiss to not mention the updated quote and list blocks, which now allow for nested blocks, which is really exciting.

    So for example, you can have a list block inside a quote block, which sounds really simple, but it’s quite difficult to actually accomplish and is available with 6.1. 

    Also really neat for folks who are more on the agency side, I’m trying to cut across different audiences. Like on the agency side, there’s a really neat, I think Rich Tabor came up with this term of Content Only Editing. So imagine you’re using a pattern. You place a pattern, which is a collection of blocks onto a post or page and it has a header, some paragraphs, an image. And imagine you can’t actually rearrange how they each are set.

    So the design is set. You can’t change where the image is, but you can replace it. So basically it allows for this Content Only Editing where it preserves the design, but you still have creative control. And I think this is great for a number of use cases. I actually am helping a nonprofit with the site right now and I’m probably gonna implement some of this for them.

    Because sometimes they need more curation options. They need to have the editor be a bit more contained and this allows for that which is very neat. And it’s obviously opt in. It’s not something that’s gonna be out of the box. 

    Another one that I think is, I wrote a post about this, but the number of design tools across blocks, the consistency is profound in 6.1.

    The work is not even all the way done, but a huge, huge amount of work was done to both standardize and just basically propagate, for lack of a better word, these design tools to more and more blocks so that you’re not using one block going, “Wait, I have margin and padding control in this block. Why don’t I have it in this other one?”

    A lot of that has been addressed, which is really exciting and also opens up a lot of cool creative options. One of my side projects is this Block Art Museum. And whenever I saw these design tools coming out, I think it’s gonna be so neat to see the level of art folks can create with the Block Editor with 6.1 because of just how many tools.

    And the last thing I’ll mention is I just wanted to call out that Twenty Twenty Three, and actually Twenty Twenty Two, are both, as of this release, marked as accessibility ready. And they both mark the first block themes to have that tag, which I think is really exciting, or default themes to have that tag. And that was a lot of work done by a number of people to review those things and get fixes in place.

    And obviously accessibility is always an ongoing task, but personally speaking, it was really important to see that work done. And so I like to call that out as well. 

    DP: I think that’s a good spot for us to take a quick break and when we come back, we’re gonna talk to Anne McCarthy about what’s coming in 6.2, so stay tuned.

    DP: You’re listening to Press This, a WordPress Community Podcast on WMR. This week we’ve got Anne McCarthy talking about what is in 6.1, which is currently the version of WordPress that’s available. And now we’re gonna switch gears a little bit and talk about long term. I wanna talk about what is the future of Site Editing, but we’re gonna start with just 6.2. Anne, do you have any details you can give us in terms of timelines and what to expect in 6.2? 

    AM: Yes. I cannot necessarily speak to timelines cause that’s always a mystery to me in some ways. Like that happens in different conversations.

    But I can talk about the work that’s being done. Basically before even 6.1 wrapped up, a huge amount of effort was done by Matías, who’s the project architect of Gutenberg to really gather a set of issues that could help wrap up Phase Two. And Phase Two is all about Site Editing and block themes and all that sort of stuff.

    But if we were to try and wrap this up in 6.2, what would be the key functionality and features and refinements that we would need to get in place to start looking at Phase Three and customization, which is really exciting. I know it makes a lot of people nervous. 

    And so there’s actually a GitHub issue right now. I’m gonna list the number. It’s 33094. It’s in the Gutenberg repo. It’s 33094. I should get it tattooed on me at this point cause I look at it so much. But it basically is a list of tasks and it’s being updated regularly. I myself and another contributor are providing weekly updates as well, so people who just wanna follow along can look at that issue, and see what’s being done, which I think is really exciting. It’s a new way of managing the work that’s being done, but I think thus far has been really helpful to get some early feedback in place. 

    And part of that, just to kind of address it directly, we’ve heard a lot of feedback about the Navigation Block UX. It feeling frustrating. Some of the stuff I talked about with fallback with 6.1, there’s still work to be done there. A huge part of the current work around wrapping up Phase Two in this issue is around improving the Navigation Block UX, and that’s through basically what we’re calling List Editing. So you can imagine rather than just directly only being able to edit the navigation block in the editor itself this is exploring what it might look like to have a mini list view where you can actually edit the order of things and add new things and rename things in the block setting sidebar.

    So that’s like an interesting one to call out specifically just cause I know the Navigation Block gets brought up a lot. 

    Tied to this, there’s a lot of stuff around pattern categorization and experience. So for example, we have a category of patterns called Query, which is fine if you’re kind of a nerd, but what if you’re brand new to WordPress? What the heck is Query? How do we improve both those labels and what’s categorized within them? 

    And then also bringing in patterns into the content experience. So imagine you have three blocks. One’s a heading, one’s a column, and one’s a paragraph. Imagine if there was a way for you to, while you’re editing that content, see other patterns that match the same content blocks. And you could switch through them and switch around your content without losing your content. But keeping the different format of those blocks in place. 

    There’s also work to be done around unifying the different editors. So kind of like we were talking before, like what do we call this thing? How do we bring back content editing into the site editors? You’re not having to switch between the different modes. How can we make it really cohesive and obvious that what you’re doing is editing the entire site versus editing just this template or just this post or page. So it’s a combination of unification and distinction, for lack of a better word.

    And some of that’s gonna be done through things like colorizing template parts. So whenever you click into a template part, you get a notice that you’re, you know, hitting something that’s global across the site. Some of it is just pure exposure, so bringing back, through like information architecture, it’s like what does this look like when we’re navigating between these different items and using the different items.

    There’s also some fun stuff around managing font sets. A pathway to migrate widgets to block themes. Some cool stuff around style switching. But that whole issue, if you really get into it, there’s a ton there. I also have to mention on the broader Core side the initiatives around performance and theme experience and I always get this almost wrong page, PHP 8.2, compatibility. 

    Some site health improvements, REST API improvements, rollback improvements, like all of those are continuing on as well. I always feel like it’s easy not to mention that stuff and it’s so important. So I wanna call that out too. 

    There’s a ton of work being done. Right now, there is not yet a roadmap for 6.2, but I expect that to come in the new year, probably in January at some point Matías usually writes those. And I imagine by then too, we’ll have a sense of when the release might be. 

    DP: You started off this conversation about 6.2 as an interesting note. A probable goal for 6.2 is to try to wrap up, as best as possible, cause this is always gonna be something they’re gonna be working on. But just try to wrap up Gutenberg Phase Two. And I’m just gonna go through kind of a recap of the Gutenberg phases. There’s four of them. 

    Phase One, it was the Block Editor just for posts, just for writing posts and having just basic blocks. Phase Two was what they called Full Site Editing customization options, which is basically bringing that Block Editor to everywhere on your site, like the way that you do any customization to your site. And then I think the order of the next two have changed. I’m not sure which one’s next, but I think the next one’s gonna be Phase Three I think is gonna be multilingual website support.

    Followed by Phase Four, multi-author collaboration, which is the one that I’m super excited about. Although I totally get multilingual is very important for something that’s running 40% of the web. 

    AM: It’s actually still gonna be three is gonna be customization and four is multilingual.

    DP: Oh.

    AM: I know people have lots of feelings about that cause it’s like we should do multilingual first and it’s actually customization’s next. So your thing is up next. I can tell you that. Which is exciting. 

    DP: You’re talking about multi-author collaboration will be next? 

    AM: Yes. Mm-hmm.

    DP: Oh Wow. 

    AM: That’ll be Phase Three. So that’s what’s gonna be underway for Phase Three, which is gonna be really interesting. I think it’s really easy to just get stuck on kind of like the Google Doc style of editing, but it also includes things like editing workflows and notifications and comments and all sorts of stuff that we don’t necessarily think about when we think about collaborative editing.

    DP: So back to something you mentioned also in 6.1 and something that might be kind of tweaked in the future. You mentioned that for new users to Site Editing, they may not quite be sure what they’re editing or what’s editable. I’ll just kind of say with my personal experience over this weekend, I’m not ashamed to admit the frustrations that I ran into were customizing my front page.

    You’re obviously gonna start with your front page on your redesign, and then when I got to posts, I just didn’t know what to do. In the previous versions of the customizer, WordPress customizer, you could kind of click on a post link in the customizer and it would open up that, and I feel like you could kind of explore your site and customize sort of through this window of the customizer.

    Where here, it took me a long time to figure this out, and I’m still not sure I got it. But here I kind of feel like it’s starting you with the default kind of front page template. But then if you want to, there’s gonna be a list of templates; templates for pages, templates for your about page, templates for your privacy page maybe, or stuff like that. 

    And so you have to kind of learn how to navigate, un-intuitively for me, learn to navigate to these other things. To even know that that’s how I edited it, that I just was not there. Is that kind of how I should be thinking? Is that if I want to change how my posts look, that was the thing that was frustrating me, they all have this gray color on the image as an overlay. I needed to go to templates and I guess go to posts? Is that kind of the new flow for this? 

    AM: Right now, that is correct. And I think one of the things that’s what you’re touching on is actually something I didn’t mention with the phase two customization issue, but it’s something that we’re actively testing right now in the outreach program.

    So there’s a current FSE exploration I’m calling an exploration because it is that early. But it all ties into some of these issues I was talking about with wrapping up phase two. And it’s called Browse Mode. So that experience of what you’re describing, of clicking through your site and seeing how the different pieces look and how you make changes and how it impacts those, that’s exactly what Browse Mode is trying to address.

    So imagine you enter the Editor and you can click on your site in that way. You enter your Editor and on the left hand side you would see a navigation. The list of your templates, template parts, content editing, like that kind of stuff in the sidebar.

    So stuff around styles, would all be in a sidebar and open by default. And then from there you can click around your site. Kind of similar to the customizer experience that I think people have gotten used to to address this exact problem that you’re describing. Cause right now when you open the site and you’re just dropped into your home page content, it’s confusing. And so how do we unify both the content editing and also allow people to see changes across their site? 

    And this comes into play with style variations as well. If you’re switching out style variations, you wanna know like, is this just impacting this on this template or is this impacting everything?

    So this is part of the design challenges that are in place right now and that are being attempted to solve. And I’m really glad I was about to ask how your experience was, cause you’re touching on a lot of things like the global versus local. How do I even interact with templates? What do I need to know?

    And the burden to know a lot about templates is also something that has come up. Because the average user doesn’t understand the template hierarchy, for example. 

    DP: Yeah. Well, I think that’s exciting. I’m glad that y’all are thinking about folks like me who admittedly are coming from the old version.

    So we’re not necessarily a new user, we’re just kind of used to doing things a certain way. I’m glad that that’s being taken into consideration, but I imagine that’ll help, you know, any user with that navigation. I think if anybody was trying to figure out how to edit a post, I don’t know how they would find that without Googling it. 

    And then once you know where it is, I think once I’ve gone through that process, now I know where to look for something else. Maybe that’s in the same spot as this. So we’re gonna take a quick break here and we’re gonna come back and wrap up this interview with Anne McCarthy about 6.2 and the future of Site Editing.

    Stay tuned. We’ll see you soon.

    DP: Welcome back to Press This a WordPress Community Podcast here on WMR. My name is Doc. I am chatting with Anne McCarthy, a Product Liaison at Automatic, and we just got done talking about what’s coming into the future of Gutenberg Phase Two wrapping up, and 6.2 coming out sometime next year. You know, I think I want to just ask a couple more kind of general questions that I think you’ve had some experience with.

    One is, before the show started, you and I were talking about an experimental program that you’re running on Slack. Can you tell us about what that is? 

    AM: Yeah, so the FSE Outreach program started as a reaction to basically how the Block Editor was introduced. So how could we learn from that experience of bringing the community more with us, doing more intentional outreach and getting earlier feedback.

    And so the whole intent of the program is to help people, explore, be educated about, be aware of what’s coming with Full Site Editing, and actually give direct feedback in a way that influences the direction of the product, which is really exciting. It is for everyone. There is no necessarily like set level you need to be in with experience because we do need feedback from everyone.

    Whether you’re a block theme or a plugin author, an agency, a brand new user, if you’re in higher ed, if you’re an accessibility expert, like we need all of it. And so it’s a neat program that basically I do a combination of product feedback. So doing calls for testing these explorations.

    I’ll do some stuff around surveys. So surveying theme authors around what they need or end users around what they’re experiencing. And then some educational stuff around, hallway hangouts. They’re basically just really casual collaborative conversations that folks can have around what’s coming up.

    I typically host them and some other folks have hosted them. And they’re just meant to kind of have like a more IRL kind of high bandwidth conversation about these important topics. But yeah, it’s a place where if folks just wanna lurk. You can lurk. I share every two weeks a roundup of issues that have captured my attention on GitHub as well as posts that are important.

    And try to just have it be a place where people can, can stay up to date, ask questions, and embrace being new to this stuff and have a place to share their feedback. 

    DP: That actually brings me to another question. I was wondering what are some of the features that you would like more visibility given to from folks in the community?

    AM: Ooh, interesting. Like that are already in place? 

    DP: Yeah, I mean, like if you could help put a spotlight on some things in WordPress that you would like people to work on, what would be those areas or specific things you would like to see some folks working on?

    AM: I would say one of the big things that keeps coming up for me. I’ll say a couple of different things and hopefully this is answering your question.

    I wanna see some more interesting plugin experiments around Site Editing. I think for example, there’s a bunch of curation options that you can have that expose or hide different design tools and different options. I think it’d be really neat to have a plugin that helps you like choose your level of complexity

    You could maybe kind of like, if you’re playing a video game, it’s like, what’s your difficulty level? It’s kind of like, I want a version of that for the Site Editor. That’s like a big thing is just like experimenting with that kind of stuff. 

    In terms of features that I wish were talked about more or emphasized more, it kind of is related to the same thing. I think there’s some stuff around just curation options, like the stuff you can do with pattern locking or template locking, or even just block locking. And having different ways that folks can be creative and still have design control and creative control, but within certain guardrails, I think is one of the most exciting things that’s happening with the Site Editor, like everyone. Basically is like, oh, this is looking up too much control. This is too overwhelming. Um, and actually a ton of work has been done to allow for curation and to make the experience more manageable especially for folks in an agency realm who might wanna do that for their clients. And it’s just something that I feel like it repeatedly needs to be discussed. 

    And then more broadly, one of the things that I really, really, really feel pretty vigilant about is accessibility. So making sure folks are doing accessibility testing when we are creating these features and also bringing the accessibility team into this stuff.

    And the accessibility team always needs more contributors. So if you’re looking to get involved in that way I think that that’s a huge way to get involved and something we have to think about when we’re creating the future of things. Does that answer your question? 

    DP: I think so, yes.

    Anne, we need to wrap up here. I really appreciate your time. If people want to reach out to you or ask you questions as a follow up, I think we were saying, uh, to find you on the WordPress Slack. Is that correct? 
    AM: Yes, that’s correct. I’m @Annezazu. And then I also have the site nomad.blog. And I have a contact form there and I truly do welcome folks to reach out.

    DP: You can follow my adventures with Torque magazine over on Twitter @thetorquemag or you can go to torquemag.io where we contribute tutorials and videos and interviews like this every day. So check out torquemag.io or follow us on Twitter. You can subscribe to Press This on Red Circle, iTunes, Spotify, or you can download it directly at wmr.fm each week. I’m your host Doctor Popular I support the WordPress community through my role at WP Engine. And I love to spotlight members of the community each and every week on Press This.

    The post Press This: Beyond Site Editing, What’s Next for WordPress 6.2? With Anne McCarthy appeared first on Torque.