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  • Will AI Replace Us All? (How I Tried to Get ChatGPT to Do My Job)

    Thanks to ChatGPT, artificial intelligence has been allover the news as of late. Many people are fascinated by the chatbot’s ability to communicate, relay information, and even write poetry. At the same time, it raises the old question whether AI will replace us all in the near future.

    Seriously, look at Google. Pretty much all its autosuggestions are of the “will AI replace X” nature.

    will ai replace us google search queries

    After being talked about as the next big thing for years, it seems like artificial intelligence has finally arrived in the mainstream — and very suddenly. Does this mean the great labor displacement that experts have been warning of is imminent?

    In the case of ChatGPT, that’s especially relevant for people like me. Do you still need human writers to create content? Or will I soon find myself without a job because robots have replaced me?

    To find an answer to these questions, in this article we take a detailed look at the current state of artificial intelligence. To that end, we also cover AI tools that are already available for website owners and marketers. In addition, naturally, I tried to have ChatGPT write this article for me in order to get first-hand experience. Learn how that went and my thoughts on the process below as well.

    What is AI and How Will It Shape Our Future?

    Artificial Intelligence is a rapidly growing field that experts say has the potential to transform nearly every aspect of our lives. At its core, AI is about creating machines and algorithms that can perform tasks that normally require human intelligence. Examples include recognizing patterns, making predictions, and learning from experience.

    will ai replace us girl shaking hands with robot

    AI is not a new field. However, recent advances in machine learning, big data, and computing power have dramatically expanded its capabilities and potential applications. In the coming years, it is expected to become increasingly integrated into our daily lives.

    What Can AI Currently Do?

    Already there are numerous examples of AI applications in various industries. Some of the most well-known include:

    • Virtual assistants: Apple’s Siri and Amazon’s Alexa use natural language processing to understand and respond to voice commands.
    • Image and speech recognition: Artificial intelligence is used security systems and smartphone cameras to identify faces and objects but also in radiology to spot tumors.
    • Self-driving cars: Here, artificial intelligence navigates roads and makes decisions based on real-time data from sensors and cameras.
    • Fraud detection: Machine learning algorithms help to identify and prevent fraudulent activity in financial transactions.
    • Translation: Translation services like DeepL and Google Translate use deep learning networks to improve their capabilities.

    How About Websites and Digital Marketing?

    You have probably heard about at least some of the above before. However, what about AI usage for website owners, bloggers, and marketers? After all, those are the people (me included) asking if AI will replace us. Well, for now, we can take advantage of it in various forms as well.

    Content Creation

    chatgpt ai powered content creation tool example

    AI can help generate new ideas and content, such as article summaries or social media posts. Besides ChatGPT, there are Articoolo, Copy.ai, and Jasper.ai. There is also the CoSchedule Headline Analyzer for writing better blog headlines and MarketMuse for improving the quality and relevance of your content.

    Editing and Proofreading

    grammarly proofreading and editing tool with free plan

    AI can assist with tasks such as grammar and spelling correction, making it easier to produce error-free content. Grammarly is a well-known example for that. However, even Google Docs now gives you input on grammatical mistakes and punctuation.

    Marketing and Advertising

    semrush example for ai powered seo tool

    Artificial intelligence can analyze data to identify patterns and make recommendations for advertising strategies to reach your target audience more effectively. For example, Hootsuite and SEMrush both use AI to help their customers improve their social media marketing and SEO efforts.

    Graphic Design

    canva example for ai powered graphic design

    AI-powered tools such as Adobe Express, Canva, and Piktochart use algorithms to help users create graphics and images. They offer templates and other design elements to help users create appealing visuals with minimal effort and can also suggest things like color schemes and font combinations.

    Development

    tabnine example for ai powered developer tool

    AI-powered tools such as Tabnine, and DeepCode use algorithms to help developers write code faster and more efficiently. These tools use machine learning algorithms to suggest code snippets, complete code blocks, and even generate entire applications.

    Customer Service

    intercom ai powered customer support tool example

    These days it’s very likely that at least part of your interaction with a company’s customer service will be handled by a robot. Tools like Intercom are able to answer common questions or resolve simple issues using machine learning.

    Job Search

    indeed ai powered job search tool example

    AI-powered job search engines such as Indeed and Hired use algorithms to match job seekers with suitable job postings. These platforms use data such as the user’s skills, experience, and job preferences to match them with relevant job opportunities.

    Besides the examples above, artificial intelligence is also running in the background of many things we do online. For example, in the past we have talked about RankBrain. It’s a machine-learning algorithm that is involved in every search done Google.

    In short, AI is already in the process of taking over. There are more and more areas in which it plays a role. Does that mean it’s game over? Is it only a matter of time before we are all expendable?

    What AI Cannot Do (Yet)

    While artificial intelligence has made great strides in recent years, there are still many tasks that it cannot perform. For example:

    • Empathy and emotional intelligence: At this point, AI is not capable of truly understanding human emotions or empathy. Although, some are getting close enough it seems. Just ask that Google engineer who got fired for proclaiming their AI chatbot had gained consciousness.
    • Creativity: AI can generate creative outputs in some areas, such as music or visual art. However, it is not capable of truly original thought at this point. While it’s great at recognizing and reproducing patterns, it’s not very good at doing things outside of its known realm.
    • Common sense: AI does not possess the same level of common sense as humans. This can lead to mistakes in decision-making.
    • Humor: Case in point, I had ChatGPT tell me some jokes and write a stand-up routine and, well, let’s just say that the AI won’t replace professional comedians any time soon.

    Most of AI’s weakness come from the fact that it can’t have any actual experience. Its knowledge is based on the amount of data that it can parse, which it can bring into a form that makes sense to us humans. However, it possesses none of the other stuff and nuances that makes up human intelligence.

    I Had AI Write Parts of This Article, How Did That Go?

    Naturally, to welcome our robot overlords, I tried to outsource the writing of this article to ChatGPT. Hey, if an AI machine is going to replace me, it might as well be my decision. Plus, I wanted to get some first-hand experience for what it can do (and also find out if I have to update my resume for a career change).

    How ChatGPT Was Helpful

    Let’s start off by saying that what ChatGPT can do is no doubt impressive. Its language processing is good enough to make talking to it very similar to chatting to real-life human being. Plus, its ability to write poems on any topic and generally generate written content is mind blowing.

    chatgpt impressive text generation example

    Of course, the thing that I was most interested in was its skill to write blog articles. Well, it definitely can. The machine is really fast at compiling information and putting it into text, definitely faster than I can do research.

    In addition, ChatGPT is good at formatting, too. It uses a lot of bulleted lists and paragraphs in what it produces, making it pleasant to read. Theoretically, you give it a prompt and what it delivers is ready to publish.

    Plus, its capabilities don’t just extend to text. It even created some WordPress PHP functions for me and is versed in other programming languages.

    What Isn’t That Great (Yet)

    At the same time, I also ran into a bunch of issues while trying to outsource my job.

    Need for Specificity

    Honestly, what I found most difficult was to write a detailed enough prompt so that the machine would produce an article like this. And I am not talking about this current part, where I talk about my personal experience. Naturally, the AI could never replace that. However, even for more generic information, it was up to me to add extra depth.

    overly specific writing prompt for chatgpt

    Inflexibility in Writing

    ChatGPT seems to look at topics from only one angle. Even when rewording or amending my prompt, it oftentimes provided something quite similar to what it wrote before. Its knowledge currently seems a bit too narrow to cover the true range of certain topics.

    Important Parts Missing

    Blogging and content creation is more than just text. The AI didn’t deliver any links, nor visuals to make the content more appealing and support its claims. In fact, I can’t really say where it gets any of its information and if it’s trustworthy. Case in point, a number of the AI-powered tools it proposed as examples no longer exist, which I only found out because I checked manually.

    Incorrect Code

    Yes, ChatGPT can write code and, as far as I could tell, it was semantically correct. However, what it was often missing is context. For example, I tried to have it write a function to dequeue Google Fonts on a website, which it did. However, naturally it dequeued a function that didn’t exist on the site in question, so I wouldn’t be able to use it without making adjustments.

    chatgpt generated wordpress function

    Uneven Language Quality

    While the AI can create text, that doesn’t mean what it produces is ready to go. Case in point, when I simply copied an entire article verbatim into the WordPress editor, I got a red light in Yoast’s Readability score. In addition, it can get a bit repetitive. Look at the screenshot below where many of the entries have basically the same description.

    chatgpt repetitive descriptions

    Overall Verdict

    So, what do I think of ChatGPT as blog writing tool? At this point, I would view it as a useful tool only for augmenting your writing. The AI is quite a bit away from being able to fully replace a writer, in my opinion.

    How much of this post was written by the chatbot?

    I would estimate that ten to 15 percent of the post come pretty much straight from ChatGPT. Content wise, it also had its hand in maybe 40 percent of what is on the page. That means, I used it for research but heavily rewrote or amended what it delivered. Is that much or little? I am not sure.

    Did it make me faster or my life easier? Yes, somewhat.

    I can definitely see how it can take over some parts of the work so that I can concentrate on the higher level stuff. That’s especially when it comes to relatively thin content, like information that is generally known and just needs to be put into text form (e.g. “what is AI and what are current real-world applications of it?”).

    At the same time, for more in-depth pieces that need a lot of thought, sources, and insights, I don’t really see ChatGPT writing those yet. In addition, it didn’t make me significantly faster. When I look at the tracked time for articles I have written in the past twelve months, this one is slightly above average in terms of time it took me to complete.

    article writing time tracking

    That is a bit surprising since, after all, that’s one of the main promises of AI. Of course, it’s also entire possible that, if I had more practice in writing prompts for it, ChatGPT would do a lot better. I need to run more tests for that, I can’t say one way or another at this point.

    So, Will Artificial Intelligence Truly Replace Us?

    AI is a rapidly evolving field, and its potential impact on society is a matter of debate. Already today, we can see how it is making its way into our lives. This includes AI-powered applications for website owners, bloggers, and online marketers, which have existed since before ChatGPT became the talk of the town.

    Yet, while artificial intelligence has the potential to improve efficiency and productivity, there is still much that it cannot do. As my test above has shown, at this point, it is great as an aid that can speed up certain parts of content creation. However, in my humble opinion, we are not at the point where the AI can fully replace a human writer. If and when that happens in the future is something we will just have to see.

    For now, however, I think it still makes sense to see how AI tools can aid the writing process and stay in the loop about the direction this development takes. Because one thing is for certain, artificial intelligence is here and it won’t go anywhere.

    What’s your view on the impending AI revolution? How do you think artificial intelligence will impact website owners and marketers in the next few years? Please share your perspective in the comments below.

    The post Will AI Replace Us All? (How I Tried to Get ChatGPT to Do My Job) appeared first on Torque.

  • Torque Social Hour: Frost Theme Comes To The WordPress Repository

    The Torque Social Hour is a weekly livestream of WordPress news and events. In this episode, we talk with Brian Gardner about the Frost theme for WordPress. Find out about Brian’s experience submitting the theme to the WordPress theme repository and why he waited for WordPress 6.2 before releasing this new version of the Frost theme.

    Join us next each Wednesday from 3-4pm PST for WordPress news and interviews.

    The post Torque Social Hour: Frost Theme Comes To The WordPress Repository appeared first on Torque.

  • Where to Find WordPress Help: 21 Excellent Resources to Try Out

    When you are just getting started with WordPress, one of the most important skills is to learn where to find help.

    While the platform is accessible and beginner friendly, there is still a lot to figure out. Installing, configuring, content creation, security, performance — these are just some of the things that you have to get familiar with.

    So, how and where do you get your questions answered as a beginner?

    That’s exactly what this article is about. Below, we list useful resources that you can turn to in order to find help with your WordPress inquiries and to learn more about how to use the platform.

    where to find wordpress help

    1. Q&A Forums: Get Help From Other WordPress Users

    In your quest to learn more about WordPress, one port of call to find support are forums. Here, you can ask any question related to WordPress and have it answered by other users or even specific people who work for the forum. Several of these kinds of options exist.

    WordPress.org Support Forum

    One of the most important resources for WordPress support are the official forums. Besides other content on WordPress.org, like the documentation, it’s one of the places where you can most easily find help.

    find wordpress help in support forums

    The forums are divided into different topics and trawled by volunteers who spend their time giving a helping hand to help seekers. They also exist in different languages.

    wordpress support from topics

    You have two different options here: either search the forums for an existing answer to your problem or ask your own question. For the latter, you need to create a (free) account and log in. However, since WordPress has been around for a while (20 years, baby!) chances are good that someone else has run into the same issue as you before and already asked it. For that reason, it’s always good to start with a search.

    search wordpress support forums

    If the WordPress.org search does not show up anything satisfactory, you can also try a Google site: search, e.g. site:https://wordpress.org/support/. This will only show results for your keyword from the WordPress support URL.

    search wordpress support forums via google

    If you still can’t find what you are looking for, the option to ask your own question still exists. To do so, simply click on the Create Topic button at the top of the subforum you want to post in. Make sure to be logged in to do this.

    create new topic in wordpress support forum to find help

    This takes you to this form:

    forum question submission form

    Input a title, optionally a link to your website, include a description of your problem, and add some relevant tags. Then, post and wait for replies. Be sure to supply any additional information other users might ask of you (except for anything sensitive) and to be nice to those who are trying to help.

    By the way, if you are looking for help with specific themes or plugins, those have their own support sections where you can talk directly to the developers. You get there via the View support forum buttons on the plugin and theme pages respectively.

    access wordpress theme and plugin support forum

    Third-Party Forums

    Besides the official support forums, there are a bunch of other online communities where you can turn to for help:

    Another option you can check out is Quora, which is a popular Q&A forum where users vote on answers.

    where to find wordpress help on quora

    WordPress Slack Channel

    The WordPress project also has an official Slack channel that anyone is free to join. However, and I can’t stress this enough, this is not a technical support channel. If you have general questions about how the WordPress platform works or how to achieve something on your website, stick to the support forums mentioned above.

    However, if you want to become part of the WordPress project and contribute to it, Slack is where the real-time communication for all of that happens. The channel has channels for the different areas and topics, from core development over polyglots to marketing. There are also channels for WordCamps.

    wordpress slack channel

    All you need to do to join is go to the Slack main page and create an account. For that, be sure that you are logged into your WordPress.org account. That way, the Slack page will automatically create a new account for you. It will also send the login code to the email address associated with your WordPress.org profile.

    Once joined, you can subscribe to any channel and work together with thousands of others to make WordPress even better. Another Slack channel you can check out is WP Developers Club, which is a community for WordPress code wranglers.

    2. Online Publications and WordPress Blogs

    There seems to be one place you can go to find help with WordPress that you are already familiar with. After all, you are reading this on one of the many available blogs that post helpful tutorials about the WordPress platform online.

    In fact, one of the best things about WordPress’ popularity is that there is a lot of content related to it out there.

    find wordpress help content via google

    Most larger WordPress hosting providers as well as plugin and theme makers have their own blog where they share useful knowledge about the platform they are providing products for. In addition, there is a whole number of blogs who fully focus on WordPress as their main topic. For that reason, a simple Google search pretty much always lets you find help for any topics you are looking for assistance for.

    3. WordPress Classes and Online Courses

    In addition to the options above, where you can get ad-hoc help for when you don’t know how to continue, there are also WordPress support resources that teach you how to use the platform in a more front-to-back manner.

    learn.WordPress.org

    This address above is the official WordPress learning resource.

    learn wordpress section

    It consists of tutorials, online workshops, courses, and lesson plans. Let’s go through each of them one by one.

    Tutorials

    In the Tutorials section, you find video presentations for all sorts of WordPress topics. They range from how to add a site logo to a block theme over migrating your site to another host to using the WordPress REST API.

    tutorial in learn wordpress

    The cool thing is, you can use the drop-down menus at the top to filter for exactly the kinds of topics that are interesting to you:

    • Series — Find videos that belong topically together, for example, developing for the block editor or managing WordPress settings. This filter also includes topic clusters in different languages.
    • Topic — Pick the topic you are most interested in, such as block development, CSS, or security.
    • Language — At the time of this writing, video tutorials are available in 14 different languages.
    • Subtitles — If your desired language of choice is not available, you can still check if you there are videos with subtitles you can understand.
    • WordPress Version — Finally, this filter allows you to look for video tutorials that apply to specific WordPress versions.

    Online Workshops

    Members of the WordPress community regularly hold online workshops on a variety of topics. The accompanying page lists them in the form of a convenient calendar.

    online workshops in learn wordpress

    If you find something that you are interested in, click on the event to get to its dedicated page. There, you can register for and attend the workshop (it’s organized via Meetup.com).

    In case you can’t make it or missed a workshop you are interested in, you can also find recordings on WordPress.tv.

    Courses

    In addition to the above, learn.wordpress.org also offers a number of online courses on different topics. You find them in the menu of the same name.

    available courses in learn wordpress

    The content here is divided into different categories that you can jump to with the links at the top. There is also a search field in order to look for a particular topic.

    Each course has a description for what it is about as well as the number of lessons it includes. When you find something you are interested in, simply click on it to get to the course homepage.

    learn wordpress course homepage

    Here, you find a more detailed description and an overview of the course lessons at the bottom. There is also a Practice on a private demo site button. It takes you to a virtually spun-up WordPress website in which can practice what you learn in a sandbox environment.

    wordpress sandbox learning environment

    Click on one of the lessons or the Take Course button to get started. The courses themselves happen in their own LMS with a different interface.

    learn wordpress online course example

    They come with descriptions, demos, code examples, quizzes and a lot more.

    Lesson Plans

    The final thing learn.wordpress.org offers are lesson plans.

    learn wordpress lesson plans

    They are available on different topics and intended for those who want to teach WordPress to other people.

    How does help you? After all, aren’t you here to learn where to find WordPress help, not provide it?

    True, however, when you click on any of the topics or other options available on the page, you see that they lead you to a collection of existing educational content on the site.

    learn wordpress lesson plan example

    If your goal is not to help others improve their skills (yet), who’s to say you can’t use those lessons plans for yourself? Exactly.

    Other Options

    Aside from the official and free resources, there are also a number of commercial offers that you can take advantage of. They include:

    Plus, you can find plenty of free tutorials and online classes regarding WordPress on YouTube. Here’s just one example:

    4. The WordPress Community: Learn From and With Others

    WordPress is a community effort. Built and maintained by a huge host of volunteers, it only makes sense that you can use the community aspect to learn more about it and find help for your WordPress questions.

    Meetups

    One of the first addresses here are WordPress meetups. They now exist in many places of the world, 115 countries to be exact.

    map of worldwide wordpress meetup locations

    The cool thing is, you can very easily join them via Meetup.com, where the above map is also from. That’s also where the WordPress.org site links to under Community > Meetups.

    wordpress meetups list

    You can find both online and in-person events listed. Simply sign up and join with a free account!

    These groups and events is where you can find others who are interested in WordPress, build contacts, ask questions, share your experience, and find help. It especially makes sense to look into local groups that meet in real-life. Face-to-face is often much easier to really get to know people and find more direct support.

    By the way, you can also find information about upcoming local events in the WordPress dashboard. Unless you have removed it via the screen options, the WordPress Events and News widget shows you a list of upcoming meetups in your area including clickable links for more information.

    wordpress events in site dashboard

    WordCamps

    As far as meetups go, WordCamps hold a special place. They are a more organized format of get-together with presentations on different topics relevant to the WordPress ecosphere.

    The highlights every year are, of course, WordCamp US, WordCamp Europe (you can get an impression of past WCEU events here, here, and here), and, since 2023, WordCamp Asia.

    wordcamp europe 2022 wordpress in conversation

    Those three regularly attract thousands of visitors and allow you to connect to WordPress enthusiasts from allover the world in person.

    However, besides these giant WordCamp editions, smaller WordCamps are happening globally year round. You can find those in WordCamp Central, which has a running list of camps near and far from you.

    wordcamp central

    So, if you want to get your feet wet when it comes to the event experience, this is an easy way in. I, for one, first attended WordCamp Berlin before the European edition became a yearly staple for me.

    Contributor Day

    Something that deserves special mention when it comes to where to find WordPress help at WordCamps is the Contributor Day. These typically happen one day before the conference part and they are open to anyone who wants to contribute to WordPress.

    Even if you don’t have any experience or coding skills, you can simply register, show up, and work together with others to make WordPress better. At the same time, you can learn more about the WordPress project.

    The day is led by different teams, such as accessibility, community, core, documentation, marketing, and polyglots. There are workshops for first-time contributors and you can help in the form of bug tracking, translation, writing documentation, and more.

    Where Else Do You Go to Find WordPress Help?

    Knowing where to turn to is half the battle when it comes to learning anything new. In the case of WordPress, there are many places you can go to seek support. Above, we have listed a number of them.

    So, where is the best way to find WordPress help in your particular case?

    • For general knowledge, e.g. a guide to WordPress security, focus on publications and blogs.
    • When dealing with more technical and specific issues, use forums such as Stack Exchange or the official WordPress support forums.
    • If you want to learn WordPress in a structured and top-to-bottom fashion, turn to the resources on learn.wordpress.org and other online courses.
    • To learn together with others and become a part of the project and the people that power it, make sure to attend events.

    Of course, you can also use a mix of the above and probably will do so automatically on your WordPress journey. We hope we can be a part of it.

    What’s your favorite kind of support resource to find help with WordPress? Let us know in the comments below!

    The post Where to Find WordPress Help: 21 Excellent Resources to Try Out appeared first on Torque.

  • Torque Social Hour: How To Engage Young WordPress Users

    The Torque Social Hour is a weekly livestream of WordPress news and events. In this episode, we talked with Olivia Bisset about her experience as a hackathon organizer and how WordPress can get more young users involved. Olivia is an audiovisual editor over at Post Status who is also getting her Computer Science Degree at the University of Florida.

    Join us next each Wednesday from 3-4pm PST for WordPress news and interviews.

    The post Torque Social Hour: How To Engage Young WordPress Users appeared first on Torque.

  • Press This: What’s New in WordPress 6.2

    Welcome to Press This, the WordPress community podcast from WMR. Each episode features guests from around the community and discussions of the largest issues facing WordPress developers. The following is a transcription of the original recording.

    Powered by RedCircle

    Doc Pop: You’re listening to Press This, a WordPress Community Podcast on WMR. Each week we spotlight members of the WordPress community. I’m your host, Doc Pop. I support the WordPress community through my role at WP Engine, and my contributions over on TorqueMag.Io where I get to do podcasts and draw cartoons and tutorial videos. Check that out.

    WordPress 6.2 was recently released, and it’s a huge update for WordPress, particularly the way the site editor works. With this release, we’re almost at the end of Gutenberg Phase Two, which focused on Full Site Editing through content blocks. So that means that soon WordPress will begin working on Gutenberg Phase Three, which is multi-author Collaboration to talk about the new features in 6.2. And what’s next for Gutenberg, we are joined today by Justin Tadlock, a WordPress Developer relations advocate via Automattic, who is also a release co-manager for Gutenberg 15.4 and 15.5, which just came out today. Congrats to Justin and the team on that.

    Justin, let’s get started with just your origin story. How did you get into WordPress?

    Justin Tadlock: I was just telling somebody this morning, April 15th this month will be my 20th blogging anniversary. So, blogging for 20 years, but I didn’t start with WordPress until a couple of years later. What I wanted to do was be a writer, I wanna be a novelist one day, hopefully.

    But I needed a way to share my work with the world and that’s really how I found WordPress, because I was tired of just putting all my blog posts in one big, giant text file at the time. I needed something to manage it. 

    And after that I kind of stumbled into the theme design world, and eventually plugin development. 

    I’m trying to think, after that I started my own business. A theme and plugin business, and I think it was 2007 or 8, around then. I wasn’t great at business, so eventually, I moved on to writing for the WP Tavern at one point, and now I’m over at Automattic, as a developer relations advocate. Just having fun.

    Doc Pop: Yeah. That’s awesome. I’m definitely a fan of your writing over on WP Tavern while you were there, and really cool work that you’re doing now with WordPress and with the Gutenberg team. As I said at the beginning of the show, WordPress 6.2 just came out and some folks I was telling this news to, and they were like, “Oh, it’s just a small dot number release. It’s not a big deal.” 

    But this is one of the larger changes that I’ve seen to WordPress in particular, when you go into the Site Editor, it’s totally different looking. Justin, in your opinion what is maybe the most important new feature in 6.2 for agencies and web developers to know about?

    Justin Tadlock: Well, it’s like you said, the Site Editor, like the new design there and we also removed the beta label. So it’s sort of official that, hey, it’s time to work with Site Editor, build block themes. I think we still have a long ways to go in terms of the more advanced features that some developers may need for custom client builds.

    But I think 6.2 for me is the release where we can really say it’s time to build block themes. 

    Doc Pop: Mm-hmm. 

    Justin Tadlock: And in terms of developer features, I mean, there’s so many neat things to me. The smaller things, like you have box shadow supports for blocks. There’s the custom CSS, which also comes in handy with client work if you need to do some cowboy coding on the fly and add some custom CSS from the editor. Maybe you’re on vacation, you don’t have your full build stack or something. There’s just a ton of smaller updates, fixes. I mean, it’s always continually becoming greater, or the experience is becoming better.

    Doc Pop: That custom CSS that you’re talking about, that’s new, I guess. I never touched that aspect, but just the way you kind of mentioned how much easier that is, for a developer to come in and they can add custom CSS to blocks now through the Site Editor, right?

    Justin Tadlock: Yes. You can add them on a global level, and you can also add them on the block level too.

    Doc Pop: Mm-hmm.

    Justin Tadlock: Before we had the additional CSS option within the customizer. So part of this was like bringing feature parity to the site editing experience. So that’s not split up. I knew lots of people used it for quick things. Some people used it for everything. But I do like the idea of putting some CSS for specific blocks because that’s more of an atomic design approach. Right now the management of that is not where I think it should be.

    Say you want to change your heading blocks to have a certain line height or whatever it may be. Then you would have to kind of dig into the editor to find that, because there’s no central location for all of your CSS.

    Doc Pop: Mm-hmm.

    Justin Tadlock: If we can improve that management experience and the next few releases, it’d be one of the best design features in WordPress.

    Doc Pop: Absolutely. As just a user, I think one of the things that I first noticed in 6.2 was that new browser mode. Previously you look at a theme and if it was an older style theme, you would use a customizer and now you use the Site Editor. And when you click on a new block-based theme, there’s a whole way to view it. 

    The way it opens up just feels really sleek and magical. It’s part of the browse mode and it’s just the navigation’s changed. And the thing that really got me, I didn’t see it at first. I kind of had to look around to learn about it. But the style book feature, which is for some reason the icon’s kind of like an open eye.

    But when you click on that, now you can go in and see previews of all your blocks as they would appear, and you kind of see them by categories. So it’s all the core blocks and all your third party blocks. You can see how paragraphs will look and you can kind of make changes in this thing. So anytime there’s anything that I’m like, oh, I need to change the way this looks.

    I know exactly I need to go to the style book and make my changes there. And it’s super cool that I can also do it with third party stuff, so it makes sense that I can change how my media displays, like do I want rounded edges or gradients or something like that. And it makes sense that I could edit paragraphs there or lists there.

    But also my recipe card block for when I share my recipes on how to make Frito pies or something, my calendar widgets. All those things are in there too. And it’s super cool seeing them on the background as they would look on the site. And to be able to tweak them.

    I thought visually that was one of the most striking changes in 6.2 and it was super cool.

    Justin Tadlock: Yeah, the style book is one of my favorite features from both a user’s viewpoint and a developer standpoint. We’re kinda trying to get away from this at least in theme design, we’re trying to get away from the developer terminology and say creator more. Because you really don’t have to be a developer to be a theme designer anymore.

    So let’s say it’s a great user and great creator feature. I know when I’m designing a theme, there’s a lot of like blocks that I don’t really test or use. And so having a quick reference to those via the style book has been a game changer in terms of not having to set up a bunch of demo content for things I don’t really need for a particular design, but wanting to make sure they look correct.

    Doc Pop: Justin, I don’t know if you’re on this team or not, but I was talking to Aurooba Ahmed last week and she suggested the style book should have a book icon. And if you have any say over there, I’m hoping maybe they can switch that, open eyeball to maybe like a literal book preview or something, a little icon that maybe explains a little more clearly what that does.

    Cause it’s a powerful tool.

    Justin Tadlock: Yeah. I think that’s a great idea. I’m not on the design team, but if there’s a ticket, I will definitely highlight it and try to push in any way I can.

    Doc Pop: Yes!

    Justin Tadlock: because I think a book makes sense there.

    Doc Pop: Well, let’s take a quick break and when we come back, we’re gonna continue talking to Justin Tadlock, a WordPress developer who is also a core contributor working on Gutenberg. And he’s gonna tell us about more of the new features that we might have missed on 6.2 and what’s coming in 6.3 and some of his predictions for the future of Pattern Editing.

    So stay tuned for more Press This.

    Doc Pop: Welcome back to Press This, a WordPress community podcast. I’m your host Doc Pop, and I’m talking to Justin Tadlock, a WordPress Developer Relations Advocate and Core Contributor sponsored by Automattic. We just talked about 6.2, which is a huge release, and I think the next thing we’re gonna start talking about is 6.3.

    And I think maybe the starting point for this conversation is, Gutenberg is split up into four phases. Phase Two was full site editing, by using block-based content. And Phase Three is gonna be multi-user collaborative workflows. And it is said that Gutenberg 6.3 is gonna be kind of the end of Phase Two Justin, is that right? We are finally finished with Phase Two and ready to start on Phase Three?

    Justin Tadlock: I don’t wanna really use the term finish with the customization phase, which is Phase Two because it feels like that’s final and there will continually be new improvements and future releases to the customization components like the site editor, template editing, style book, global styles.

    But officially that phase is ending. And so the big features, hopefully some of those happen in 6.3. We’re kind of in that preliminary like planning Phase Three stage at this point. There’s a post on the make.WordPress.core blog that kind of outlines the early talk about what that might look like.

    But much of the work will start duuring the 6.4 release cycle. And that is collaborative editing and much more. The most important thing with that will be real time collaboration. So having two or three people like work at the same time.

    We actually talked about this before the show, collaborating via like Google Docs. Especially when you’re working with a team, you all need to come in, make comments, change text without you completely overriding somebody else’s work. One of the most exciting things about collaboration might be the publishing workflow. WordPress is not geared toward say news organizations in any real way. There’s just a kind of a draft status and then publish. There’s no really great flows that go beyond like the basic blogging setup. So I’m really interested in seeing what the community can build with that. 

    There’s a few great plugins I’m sure that already handle it. But post revisions is going to be a part of that phase. I don’t know what that’s gonna look like. We have a very foundational version of post revision revisions, or we have for years.

    Doc Pop: Mm-hmm.

    Justin Tadlock: There are probably many ways that can be improved upon. But there’s so much that we can still do.

    I’m just excited to see what all the developers in the WordPress community come up with.

    Doc Pop: I think you and I both kind of come from like news backgrounds, news site backgrounds, so we instantly think about working with an editor, doing collaboration and needing to do it on Google Docs so that other people can kind of edit with us. But I think what’s missing, or what a lot of people aren’t thinking about is this multi-user collaboration.

    Multi-author collaboration isn’t just gonna be in the post editor. The actual site design in theory could be done collaboratively as well. So you could be working with your client and kind of making changes real time, not just a post editor. That’s pretty cool.

    Justin Tadlock: I heard somebody awhile back talk about that aspect. Working with a client in real time could save a lot of back and forth. Submitting design mockups and just have them there with you. It’s a really great idea. 

    Doc Pop: So, is it too early for agencies to start telling their clients about collaboration? If it starts in 6.4, it might not really be something that agencies want to share with their users until near the end of Gutenberg Phase Three, or is it something that’s gonna kind of maybe work from the start?

    I’m just kind of predicting here, but I’m wondering if this is something that agencies should already start telling their users about.

    Justin Tadlock: I wouldn’t at this point. There’s no roadmap yet, on when a specific feature will land, at least I envision that this would probably start more with the block, like the post editor, rather than site editing. Just like a first revision of it. That’s what I envision anyway.

    I don’t know what it would look like. It’s still in the planning phase, you know? So it could be several releases before you’re really talking to clients about what that might look like.

    Doc Pop: You mentioned earlier that one of the big things about 6.2 is Gutenberg Phase Two, or the Site Editor is no longer kind of in beta. 

    So that is a thing probably clients and agencies should be talking about is, “Hey this thing is now polished. It’s ready to go.” So that’s the conversation maybe they should be having is about the Site Editor, if they’re not already using it.

    Justin Tadlock: Yeah, it just depends on your client, how much freedom they have with design tools. I know some people like to completely lock down to just content creation for the client. But if you have clients who maybe want to change a few of those things, sure. Have those conversations, introduce them, create learning material around it. 

    Yeah, I think the site Editor is a great tool, but it can have a huge learning curve for somebody who might be unfamiliar with it. So I think that’s just going to be on an individual like agency basis depending on their specific client.

    Doc Pop: Before the show, you and I were talking and you were mentioning some really cool things you’re excited about that didn’t quite make it into 6.2 and will probably be coming out in 6.3 and that kind of final chapter before Gutenberg Phase Three begins.

    What are some of those missing features that we’re gonna see in that next release?

    Justin Tadlock: Yeah, so one of my favorite features that I’ve been looking forward to is template types that you can add to block patterns as a developer. Say you create a 404 pattern that would specifically be for an error, 404 page. Or maybe you create like three or four different versions of it with different designs, and then you allow the user, when they create their 404 template in the site editor, they can choose between those patterns from the start. 

    They can just say, add new template 404, and all these registered patterns show up that are specific to that template. The API for that was added in 6.2, I believe.

    And right now, when you go to create a new template, it just gives you a fallback and or an empty blank slate to start from. So hopefully in 6.3, at least in Gutenberg 15.5, theme authors can start registering those and having them ready. It can be anything, 404 patterns, single post archive, whatever you want.

    They’re specifically tied to the template creation process.

    Doc Pop: And that’s that template types feature in the API, which is in 6.2, but the UI isn’t finished yet, but it should be in 6.3.

    Justin Tadlock: Yeah.

    Doc Pop: Well, I think that’s another good spot for us to take our final break here before we come back and continue talking to Justin. I actually would like to hear more about how developers can use these block patterns.

    So maybe we’ll talk about that when we come back. Stay tuned for more Press This with Justin Tadlock.

    Doc Pop: Welcome back to Press This, a WordPress community podcast. I’m your host Doc Pop, and I’m talking to Justin Tadlock, a WordPress Developer Relations Advocate and a Core Contributor sponsored by Automattic. Justin, it’s been really fun talking to you today. And I know you were just talking about block patterns and how agencies can use them, or how developers can use them.

    As a blogger, I’m not using block patterns that often. They just don’t come up that often for me, and I’m kind of looking to understand more about how developers who work with clients could maybe use these patterns.

    In interesting ways, cause I guess I’m used to all this work being done upfront to get the site to look good and I’m just not quite grocking the long-term benefits that could come from working with a block pattern. If you were an agency, what would you be telling me as a user about the beauty here?

    Justin Tadlock: Yeah, I think patterns are super useful outside of the blogging world for business websites across the board because as a developer or designer, you can create a specific set of starting points. 

    So let’s say you’re a restaurant and you want to add a specials menu or something on a new page. Your developer can design this pattern, You can just stick it in through the pattern inserter, and then change the content without having to create the layout aspect of that. Which can be complicated if you’re using columns and rows or group or stack blocks or whatever it may be. 

    So patterns right now are very much starting points for adding an advanced design that you can obviously do with the Block Editor, but that is harder to do for a non-technical user. 

    I think in the long term, what we’re really missing is once a pattern is inserted and it’s the editor, it’s no longer a pattern, it is just blocks. What we’re missing is the ability to update those patterns from a developer perspective. 

    For example, I had somebody mention recently that they had a client with 30 landing pages that all each individually had the query loop block that was all in three column grids. And they needed to go in and update every one of those query loop blocks to be four columns. And instead of doing that just in one pattern, they had to do it on the page because they had already been inserted. So there’s no way to update all those instances yet. So we need something that’s in between patterns and say reusable blocks, like a middle ground there.

    I think theme shops can really lean on patterns a lot because that’s a big selling point. These are your bullet points. You could build any kind of site. We have patterns for those types of sites.

    I think those are the things that you would sell as a theme shop. Now, say you wanna do a pattern set for restaurants, maybe a pattern set for a salon. Are you a wedding site? You could build like one master theme or whatever it may be and sell the extras. Of course I’m not in the theme shop game anymore. So I’d like to see what more and more people who are in that world are going to do with them now.

    Doc Pop: I mean, that makes a lot of sense. And as you kind of mentioned, being able to change these patterns later, but having them, you don’t have to go and change each one individually. That’s something you can do in a block pattern that you wouldn’t be able to do with the other customized block. But that is something you could do with a block pattern is go in later and kind of change something and it’ll globally change for previous versions.

    Justin Tadlock: Well, that’s the problem right now. That’s the problem that needs to be fixed is the global changing of all the patterns while still maintaining the content that the user may have altered. We’re not quite there yet. A theme authors I’ve talked to, that is one of the big feature requests.

    So I’m making sure I’m getting it out there. That everybody who’s ever talked to me about that, I just mentioned it on a podcast. 

    Doc Pop: I thinkThat’s a great spot for us to wrap up, to learn more about what Justin Tadlock is working on. You can follow him on Twitter @JustinTadlock. Justin, I really appreciate you joining me here today and I appreciate the folks who tuned in and listened.

    Doc Pop: Thanks for listening to Press This, a WordPress community podcast on WMR. Once again, my name’s Doc and you can follow my adventures with Torque magazine over on Twitter @thetorquemag or you can go to torquemag.io where we contribute tutorials and videos and interviews like this every day. So check out torquemag.io or follow us on Twitter. You can subscribe to Press This on Red Circle, iTunes, Spotify, or you can download it directly at wmr.fm each week. I’m your host Doctor Popular I support the WordPress community through my role at WP Engine. And I love to spotlight members of the community each and every week on Press This.

    The post Press This: What’s New in WordPress 6.2 appeared first on Torque.

  • Crafted with Code 2023 Highlights The Power of WordPress

    WordPress has come a long way since its origins nearly 20 years ago, but for some it still carries the reputation of being a blogging platform. This year, WP Engine and  the Webby Awards are breaking that stereotype once and for all.

    Crafted with Code, now in its fourth year, provides a closer look at the people and processes involved in Webbys-nominated projects, and highlights some of the most dynamic websites on the web. 26 percent of the projects were built on WordPress. 

    No one knows better than WordPressers, the blood, sweat, and tears that goes into a really innovative website. Crafted with Code dives into the processes and technologies that went into the development of each honoree. 

    Offering a peek behind the curtain of the successes and difficulties that went into these innovative projects gives future developers and designers inspiration to create the next great site. These winners not only show what WordPress can do but sets the standard for what the web can look like. 

    While the Webbys and Crafted With Code highlight projects built on a wide variety of tech stacks, the following creative, beautiful, groundbreaking sites are all made on WordPress.

    StarWars.com

    A screenshot of The Mandalorian on starwars.com

    StarWars.com was launched in 1996 but since then the universe has grown substantially. The famed brand needed a place where fans from all generations could find what they were looking for. This needs to be a one stop shop for fans so it contains quizzes, breaking news, episode guides, and even an online encyclopedia. That’s a lot to ask from a single site.

    Because of the demands, the team opted to go with a proprietary platform on WordPress that can properly power each unique section.

    Arlo Hotels

    A screenshot of the arlo hotel website, a woman walks down the stairs

    The Arlo Hotel site, created by CMYK, had a big objective; combine the corporate platform and every hotel property onto one CMS while also improving the customer experience. In short, an entire back end and front end rework.

    For the front end, the team decided to feature large, dynamic photos that show off what the properties have to offer. The landing page includes interactive rollovers and parallax scrolling that make the experience aesthetic and functional.

    To conquer the back end pain points, the team leveraged a multi-site WordPress implementation. This allowed for each landing page to be accessed in one place but maintain its individuality.

    Jimmy Nelson

    A screenshot of the Jimmy Nelson website.

    When considering the redesign of famed English photographer Jimmy Nelson‘s website, agency Lama Lama knew they wanted something engaging, something that hadn’t been done before. The team decided on a non-linear navigation approach to allow the visitor to explore the site, much like Nelson explores the globe.

    This remarkable site was built entirely on WordPress with a WooCommerce shop. Lama Lama leveraged three different libraries Three.js, GSAP, HLS.js, Locomotive Scroll, Lottie, Tailwindcss and the DeviceOrientation API to make this innovative website possible.

    BlackSpace

    Screenshot from BlackSpace landing page

    The next impressive honoree is a collective of artists, urbanists, and policymakers working to affirm Black presences in public spaces. BlackSpace needed a dynamic website to explain and amplify their mission. Because the BlackSpace team is small, the site needed to be simple to modify and update while also looking incredible.

    To accomplish this, WordPress was the obvious choice. Now that the site is up and running, it can be updated with ease, positioning BlackSpace in front of more potential volunteers and donors.

    Smashed Online

    Smashed Online was created to help teens understand the risks of underage drinking in an engaging and narrative way. Not only that, the team wanted a design that could be customized for different countries and regions. Certainly not an easy task.

    The obviously choice was a WordPress Multisite experience, with technologies such as Video.js, Sass, Node.js and NPM. The team had to push the CMS further than they ever had before and the end result exceeded their goals.

    Crafted with Code

    These are only 5 examples of the powerful WordPress websites highlighted by Crafted with Code. Head over to the website to read about all the projects and get inspired to create the next big thing using WordPress.

    This showcase shatters the stereotype that WordPress is a blogging platform. The universe of the web is so much bigger than that and no one knows this better than the people building and creating beautiful websites. 

    The post Crafted with Code 2023 Highlights The Power of WordPress appeared first on Torque.

  • How to Make Money Blogging (5 Ways)

    Starting a side hustle online can be a great way to boost your income and explore your passion. Plus, since you’ll only need your computer and a WiFi connection, you can do it from anywhere in the world. Still, you might not know how to get started.

    Fortunately, there are tons of ways to make money blogging. For instance, you can display advertisements, become an affiliate marketer, or create a membership site. 

    In this post, we’ll take a closer look at the benefits of starting a blog. Then, we’ll show you how to do this and discuss five ways to monetize your site. Let’s jump right in!

    Who Benefits From a Blog?

    First, let’s look at some ways that businesses and individuals can benefit from starting a blog.

    The Benefits of Blogging for Businesses

    A blog is a great addition to any business because it gives you a platform to drive organic traffic to your website. Additionally, since you’re able to target different keywords in each post, you’ll have more opportunities to show up in search engine results.

    On top of that, a blog can help your business generate new leads. All you need to do is add a captivating call to action to your posts to increase conversions:

    Add a call to action to your blog posts to generate leads

    What’s more, if you answer common questions in your posts, a blog is a quick way to establish your business as an industry leader. That way, readers can come to know you as the authority on a particular topic.

    Lastly, starting a blog enables you to establish meaningful relationships with customers. For instance, you might use the platform to share company news, celebrate achievements, or offer a behind-the-scenes look into your business.

    The Benefits of Blogging for Individuals

    Businesses aren’t the only ones that can benefit from starting a blog. Blogs are also a great way for individuals to establish themselves as content creators or influencers.

    That’s because starting a blog enables you to extend your social presence. For starters, you can share your content on different social networks to find new readers:

    Start a blog to expand your social presence

    Eventually, you may want to monetize your blog and start a passive income business. A blog is a great way to support this venture since posts can be discovered long after you publish them. Therefore, you can continue to get views, leads, and revenue.

    How to Start a Blog

    Now that you know the benefits of blogging, let’s take a look at how to get started.

    1. Choose a Niche

    The success of your blog can depend largely on choosing the right niche. A niche will determine the type of content you’ll create and the audience you’ll serve.

    Therefore, it’s a good idea to avoid saturated niches like fashion, beauty, and fitness. Choosing a more specific niche will make it easier to set your blog apart from the others.

    For example, if you want to start a food blog, you might narrow it down to gluten-free baking or family meals:

    Choose a specific niche for your blog

    Once you’ve settled on a niche, you can check whether this type of content is in demand by using Google Keyword Planner:

    Google Keyword Planner

    This enables you to see the popularity of certain keywords and search terms that people are using to find content online.

    Typically, it’s best to choose search terms and topics with enough interest. However, you might want to avoid topics that are very popular since they may be difficult to rank for.

    2. Install WordPress

    WordPress is a free, open-source platform where you can create and publish content. It supports tons of different types of content like pages, blog posts, and digital files. Plus, it’s easy to add videos and images to your blog to make your material more engaging:

    WordPress

    What’s more, you can use WordPress themes to get your site looking exactly the way you want. And, you can use plugins to expand the functionality of your site.

    If you have some technical knowledge, you might prefer to download WordPress yourself. Otherwise, you can find tons of quality web hosts that include WordPress installations as part of their services.

    3. Write Your First Post

    At this point, you’re ready to start publishing content. With WordPress, you can create your first post directly within the editor. Simply click on the + to add WordPress blocks for text, headings, images, and more:

    Write your first blog post

    To increase your visibility online, it’s a good idea to populate your content with keywords. You can find the right keywords for your blog using Google Keyword Planner. Then, you’re able to add these terms to text areas like headings, permalinks, and meta descriptions.

    If you’re happy with your post, click on Publish. Or, you can hit Save draft to finish it later.

    How to Make Money From Your Blog (5 Ways)

    Once you’re posting consistently and you’ve acquired an audience, it might be a good idea to monetize your blog. Here are five ways to get started.

    1. Become an Affiliate Marketer

    One of the best ways to monetize your blog is with affiliate marketing. This is a great way to earn a passive income. It’s also well suited to blogging because you’ll find plenty of opportunities to include affiliate links in your content.

    Affiliate marketing involves partnering with brands or individuals that occupy the same niche or share a similar target audience. For instance, one of the most popular affiliate programs is Amazon Associates which enables you to earn a 10 percent commission on qualifying purchases:

    Amazon Associates affiliate program

    Once you’ve been accepted into your preferred affiliate program, you’ll be given a unique affiliate link to place on your website. This link may lead to the company’s site or to a specific product that they want you to promote.

    Typically, if someone clicks your link and then makes a purchase, you’ll earn a commission from the sale. Although, some brands will pay you simply for directing traffic to their pages.

    2. Create a Membership Site

    A membership website is a great way to monetize your blog. It also enables you to build a community of like-minded people. There are different ways you can execute this strategy.

    First, you can make some of your content accessible to visitors and then save your best pieces for members. In this case, users will need to purchase a membership on your site to read your premium posts:

    An example of a membership site

    Or, you can create a full membership site that can only be reached by those with an active membership to your blog.

    To get started, you’ll need to use a plugin like MemberPress. This enables you to set up multiple membership options. Then, you can use the plugin to protect your premium content with membership rules.

    3. Display Advertisements

    Advertisements are an easy way to monetize your site since they don’t interfere with your content. However, it’s important to be aware that ads can disrupt the User Experience (UX).

    You can sell your ad space directly which gives you more control over the companies you work with. For instance, you’ll be able to set your own rate and determine the position of ads on your pages. But, you’ll need to be comfortable handling negotiations yourself.

    If you don’t want the responsibility of finding advertisers, you can sell ads using Google AdSense:

    Google AdSense homepage
    Google AdSense

    Google AdSense is an ad network that matches advertisers with businesses selling ad space on their websites. It enables you to present more user-friendly ads that are tailored to your visitors.

    Every time a user clicks on your ad, you’ll get a percentage of whatever the company pays Google. While this method is much easier, you’ll have to split the revenue with the network.

    4. Sell Physical or Digital Products

    If you run a business, you might already have physical products to sell. On the other hand, you might be able to make physical products such as personalized items that you see on marketplaces like Etsy.

    In this case, you can use a plugin like WooCommerce to transform your blog into an online store:

    WooCommerce

    Then, you can add a payment gateway to your site to accept and authorize payments.

    Alternatively, if you don’t want to concern yourself with inventory space or shipping costs, you can always sell digital products. Easy Digital Downloads is a great tool for the job:

    Easy Digital Downloads

    For example, you can sell photographs, prints, guides, eBooks, and more.

    Then, your blog can function as the perfect platform to promote these products. You can do this directly, by creating fresh posts for new product launches. Or, you can write tutorials, product reviews, or roundups that highlight your items.

    5. Accept Donations

    The easiest way to make money blogging is to simply ask readers for donations. You might feel uncomfortable doing this at first, but if you’re offering enough value, some visitors will be happy to contribute.

    You may not earn lots of revenue this way. However, as a new blogger, it could be enough to cover basic costs like hosting, themes, and plugins.

    To get started, you can launch a crowdfunding campaign with a platform like JustGiving:

    JustGiving

    Alternatively, you can collect donations using a plugin like GiveWP.

    It’s also a good idea to maintain transparency when asking readers to make payments. Therefore, you’ll want to tell readers what the money is going towards.

    Conclusion

    Starting a blog is a great way to generate a passive income so that you can make money even as you sleep. Better yet, there are plenty of accessible and beginner-friendly monetization options.

    To recap, here are five ways to make money blogging:

    1. Become an affiliate marketer
    2. Create a membership site
    3. Display advertisements
    4. Sell physical or digital products
    5. Accept donations

    Do you have any questions about how to make money from your blog? Let us know in the comments section below!

    The post How to Make Money Blogging (5 Ways) appeared first on Torque.

  • 57 Free Marketing Tools: A No-Cost Website Traffic Growth Toolkit

    Growing a website is not an easy undertaking, especially if you are on a budget. While there are plenty of tools out there to help you attract visitors to your site, most of them are paid. So, what are you supposed to do as a startup or small business that is strapped for cash? Use free marketing and traffic growth tools.

    In this post, we have compiled a list of useful tools for increasing website visitors and growing your site that you can use without paying a dime. Some are completely free, some are limited free plans of otherwise paid tools.

    What they all have in common is that they help you grow your site and improve your content, SEO, social media, and digital marketing. With their help, you can bootstrap your way to more traffic and grow your business for free.

    Free Tools for Website Building and Development

    We are starting with the most basic thing: building your website. Without one, what are you even going to market? So, let’s take care of that first.

    1. WordPress

    wordpress is a free website building tool

    Naturally, our tool of choice for website building is WordPress. It’s a proven, open-source solution that you can download and use for free. Sure, you still need to pay for a domain and hosting to have your site available online, however, the website itself doesn’t have to cost you a thing.

    2. Free Code Editors

    light table code editor

    To make detailed modifications such as working with CSS you need a good code editor. Thankfully, there are plenty of options, including:

    For a detailed discussion, check our article on the best code editors.

    3. FileZilla

    filezilla free ftp client

    When running a WordPress website, more often than not, you will need to access the server at some point. This usually happens via FTP and FileZilla is a popular and free FTP client that allows you to do so. It has everything you need to browse your file system via FTP or its safer cousin SFTP.

    4. PageSpeed Insights

    pagespeed insights free website speed testing tool

    Page loading time is an important part of marketing. Visitors don’t like to stick around slow-loading websites and will hit the back button on their browser quickly when they get fed up. In addition, search engines demote you in their rankings for lack of speed.

    There are plenty of things you can do to make your site faster but usually the first step is to speed test your website so you know where the roadblocks lie. PageSpeed Insights is a free tool that will give you a lot of information on this topic including your Core Web Vitals.

    Alternatives: Pingdom, GTmetrix

    Complimentary Content Creation Tools

    Content is going to be one of the main pillars of your marketing and for attracting visitors and customers to your site. As a consequence, you can take all the help you can get to make it excellent. Here are some free tools to help you do so.

    5. Grammarly

    grammarly proofreading and editing tool with free plan

    Grammarly is a really good proofreading and editing tool. Simply input your post and it will correct your spelling, punctuation, and clarity. While you don’t get all the features of the premium version on the free plan, it still does a lot to make your writing better.

    Grammarly even has a browser plugin that enables you to use its service in other places, such as directly in the WordPress editor. If you want even more, paid plans start at $12/month.

    Alternative: Hemingway

    6. HubSpot Blog Topic Generator

    hubspot free blog title generator

    Having a hard time coming up with topics to write about? Fret not, the topic generator by Hubspot has your back. Simply enter up to five nouns, hit the button, and receive five title ideas that you can flesh out into full articles. If you sign up to their mailing list, you even get 250 title variations to get your creative juices flowing.

    Alternative: Portent Content Idea Generator

    7. Google Scholar

    google scholar

    This one of those tools that, honestly, I didn’t know about until researching this post. It’s like the normal Google search engine but only for scientific papers and publications. Super useful if you want substantiated sources for your content (good for your E-A-T).

    8. Convert to Title Case

    convert to title case free content tool

    This is a very small tool but one that I use surprisingly often. It does a single thing: turn any text that you feed it into title case.

    Not sure what that is?

    Look at the headings in this post. Notice how they have all proper nouns and important words capitalized. A lot of blogs and websites do this as part of their style guidelines and this tool really comes in handy if you need to convert a lot of text or find yourself unsure as to whether you are doing Title Case right.

    9. Feedly

    feedly free rss reader

    RSS and RSS feeders have fallen out of style a little bit. However, back in the day, they were one of the most popular ways to embed or collect content from all your favorite blogs in one place.

    The thing is, you can still do that and it’s a great way to stay up to date with your industry, get content inspiration, and find material to share on your social outlets. There are several options out there but Feedly is one of the most popular and comfortable to use. It’s also free.

    Alternatives: Inoreader

    Graphic Design Tools That Don’t Cost a Thing

    Besides written content, visuals are very important for the look, attractiveness, and shareability of your pages. Besides free stock photo sites, you can use the tools below to whip up some images quickly and easily.

    10. Canva

    canva graphic design tool with free plan

    Canva is one of the most popular online tools for graphic design, not least because of their generous free plan. It lets you create images, graphs, infographics, visuals for social media, presentations, and much more with just your mouse. There are plenty of templates to choose from, making it easy even for beginners to get started. If you want permanent access to their premium features, the yearly plans are quite affordable as well.

    Alternatives: Visme

    11. Image Resizer

    promo free image resizer

    Similar to the title case generator above this is a relatively small tool that, however, provides a very useful service. In this case, it allows you to upload visual assets and have the page spit them out resized to different common sizes.

    Examples include Facebook profile pictures, Instagram story images, YouTube banners, TikTok ads, and much more. Custom sizes are also available. Just upload your image or enter a URL, pick the sizes you need, and download them with a single click. You have to create a free account though.

    Alternatives: PicResize

    Free Email Marketing and List Building Tools

    Email continues to be one of the most effective forms of marketing with one of the highest ROI. For that reason, it’s imperative that you start building an email list ASAP. Use the free email marketing tools below to get started.

    12. MailerLite

    mailerlite email marketing tool with a good free plan

    MailLite is an email marketing service that offers up to 1,000 subscribers and 12,000 emails you can send per month for one website for free. That’s more than fair.

    It also comes with a drag-and-drop newsletter editor, offers ten landing pages, A/B split testing, and more. Finally, their paid plans are quite affordable as well for when your site starts to take off.

    Alternatives: MailChimp, Sendinblue, GetResponse

    13. MailPoet

    mailpoet wordpress newsletter plugin

    If you’d rather go for a WordPress-native solution for email marketing, consider MailPoet. The plugin allows you to collect, store, and manage subscribers as well as set up and send out email newsletters from directly inside the WordPress back end. It’s free up to 1,000 subscribers, has templates for emails and subscription forms, offers GDPR compliance, stats, and more.

    Alternatives: Newsletter, Icegram Express

    14. Sumo

    sumo email marketing list building tool

    Sumo is a free list building tool that comes with its own WordPress plugin for easy integration. It gives you several different customizable opt-in options, ecommerce features, and analytics amongst other things. Unfortunately, the Pro features aren’t all that affordable when you want to upgrade but it offers a solid foundation.

    Alternatives: HollerBox

    Improve Your SEO With These Tools (And Without Paying)

    Search engine optimization is the foundation of most websites’ traffic. Whether for keyword research, on-page SEO, or technical SEO, there are many free SEO tools that you can add to your marketing stack.

    15. Yoast SEO

    If you are active in the WordPress sphere, this plugin probably doesn’t need any introduction. It’s the most popular SEO extension in existence due to its ease of use and beginner friendliness. Install it and take advantage of both the SEO analysis and readability indicator to greatly improve your content optimization.

    Alternatives: Rank Math, SEO Framework, SEOPress

    16. Keywordtool.io

    keywordtool.io is a free keyword research tool

    This is a great free SEO tool to quickly collect keyword ideas. It mines Google’s autosuggest function, which means all you have to do is input a seed keyword and it will tell you what users write into the search box in conjunction with it. It also works for YouTube, Bing, Amazon, Instagram, and a bunch of other websites.

    Alternatives: Answer the Public, WordStream Keyword Tool

    17. SEMrush

    semrush seo tool offers a limited free plan

    SEMrush is one of several full-fledged SEO suites available. What makes it special is that it has a free plan with limited functionality that still offers enough to be useful. You can use it for keyword research, site auditing, backlink analysis, link building, content analysis, and a dozen other things. Unfortunately, it’s quite pricey once you update.

    Alternatives: Google Keyword Planner, Ubersuggest

    18. Google Search Console

    google search console

    Next we have Google’s free webmaster tools. Connect them to your site and learn everything Google thinks about it. See for what keywords you appear in search and your indexing status, submit a sitemap, learn of problems Google encountered, and check your Core Web Vitals. That’s just the tip of the iceberg, check our detailed article on how to use Google Search Console for the deets.

    19. Google Trends

    google trends is a free marketing tool

    Trends is another free tool that Google provides to improve your SEO. It allows you to compare the popularity of different search terms and see their trends over time. You can also monitor competitors, see daily search trends, and find related search queries to your keywords. It’s all very useful and I recently wrote an entire article on how to use it that I recommend you check out.

    20. Screaming Frog SEO Spider

    screaming frog site crawler

    Finally, there is this free SEO tool to crawl your entire website. SEO Spider by Screaming Frog can tell you about broken links, error codes, and the technical optimization of your site. You can use it for free to scan up to 500 URLs and you need to download and install it to do so.

    Analytics Tools You Can Use at No Cost

    Analytics tell you about what’s going on on your site, such as the number of visitors, the pages they visit, and how they move around on website. Knowing this allows you to make informed decisions about your site content.

    21. Google Analytics

    google analytics 4 dashboard

    Google Analytics is the de-facto standard in web analytics. The free suite can tell you all about the full cycle of visitors interacting with your website. For example, where they come from, how they found you, what they do on your site, from where they leave, and their lifetime value. Check out our Google Analytics 4 tutorial since that version will become the default in summer of 2023. For more similar tools, read up on Google Analytics alternatives.

    Alternatives: Matomo

    22. Hotjar

    hotjar website analytics with free plan

    Hotjar offers a slightly different approach to analyzing visitors. Instead of the usual tracking across your website, it looks at how they interact with individual pages and shows you the results in form of heatmaps. This allows you to optimize your page makeup to make it more engaging. The free plan can capture up to 35 sessions per day and comes with other features to get feedback from visitors.

    Alternatives: Inspectlet

    23. SparkToro

    sparktoro audience research tool

    This is a relatively new tool for audience research and one of my favorites. It allows you to understand who your audience is, what topics they care about, media they consume, people they follow on social, and a lot more. The free plan gives you 50 searches per month.

    Free Marketing Tools for Social Media

    These days, social media is a part of most marketing strategies. Use the tools below to save time and get better at it.

    24. Buffer

    buffer social media scheduling tool with free plan

    Buffer allows you to schedule social updates in advance. Simply connect your channels and fill the tank. The tool then publishes your updates according to a pre-configured schedule or exactly at the time you have set. The free plan gives you three channels with a maximum of ten updates per channel that you can schedule ahead.

    Alternative: Crowdfire, SocialOomph

    25. Pablo

    pablo free social media image tool

    Pablo is by the same people who make the Buffer app. It’s a useful little tool to quickly make visuals for social media. It has thousands of image options, can add text overlay in different fonts, and offers the right formats. If you have Buffer, you can also directly schedule your creations from Pablo.

    26. Tweetdeck

    tweetdeck free marketing tool for twitter

    This free program by Twitter makes managing your account(s) easier. It lets you arrange all the information you need (your feed, direct messages, notifications, subscribed hashtags, and more) in columns for an easy overview. You can also send updates directly from inside the program.

    Video Marketing Tools That Won’t Strain Your Wallet

    Video content has seen a dramatic surge in recent years thanks to the success of platforms like YouTube and TikTok. For that reasons, it’s good to have some free video tools at hand in order to be able to take part in this trend.

    27. Storyboarder

    storyboard free video planning tool

    Storyboarder is a desktop tool you can use on Mac OS, Windows, and Linux. It allows you to easily create storyboards for your video ideas and helps with planning. Plus, the program doesn’t cost a thing, who doesn’t love that?

    28. Vidyard Video Script Timer

    vidyard video script timer one of many free marketing tools

    Another one of those small but super useful free marketing tools, this one for video production. Vidyard helps you figure out how long your video is going to be according to the length of your script. Simply enter the word count or paste the script text, use the slider to choose your delivery tempo, and get your time estimate.

    29. Wistia

    wistia video marketing tool has a free plan

    Wistia is a video marketing platform. It allows you to create and edit videos as well as host, manage, and embed them on your website from the platform. They also have engagement tools like annotations, lead capture tools, and analytics. The free plan includes 10 videos and 200GB bandwidth as well as basic analytics.

    Alternatives: YouTube, Vidyard

    Which Free Marketing Tools Are You Going to Use?

    Growing a website without a budget might seem super difficult at first. However, if you look closely enough, you can see that there are lots of helpful tools out there to help you. Hopefully, you have found a few ideas for your own website and business in the list above. There is no shame in starting off with free software and graduating to paid tools once you have gotten off the ground. After all, that’s what bootstrapping is about.

    Do you have additional tips for free marketing tools? Please share with the rest of us in the comments below!

    The post 57 Free Marketing Tools: A No-Cost Website Traffic Growth Toolkit appeared first on Torque.

  • Torque Social Hour: The Big Changes in WordPress 6.2

    The Torque Social Hour is a weekly livestream of WordPress news and events. WordPress 6.2 is here and it’s full of great new features. In this video, we talk with Nick Diego about what makes this version so special. Nick is a WordPress Core contributor who is very passionate about the Full Site Editor.

    Join us next each Wednesday from 3-4pm PST for WordPress news and interviews.

    The post Torque Social Hour: The Big Changes in WordPress 6.2 appeared first on Torque.

  • ACF Wins Plugin Madness 2023

    The court floor has been mopped, the gatorade coolers are empty, and the announcer has gone home. That can only mean one thing, Plugin Madness has officially come to a close!

    Congratulations to our 2023 Plugin Madness winner, Advanced Custom Fields! ACF was the very first Plugin Madness winner in 2016, and it has come back to take the crown again seven years later.

    ACF knocked out huge contenders such as Yoast, former Plugin Madness Champion Smush, and WooCommerce to come out on top.

    Wow! We are thrilled and grateful that ACF has won this year’s Plugin Madness. On behalf of the ACF team, thank you to all who voted for the plugin. It’s a testament to the team’s hard work, dedication, and our commitment to being good stewards of the plugin.

    Iain Poulson, Sr. Product Manager, ACF

    About ACF

    As the name indicates, ACF allows you to add fields to any page of your WordPress site. It’s incredibly easy to to use and customize. Whether you need to add a customer review to the bottom of your site or a product description, ACF can do that.

    The plugin is incredibly customizable and adaptable to any kind of site. ACF can make any kind of field you can think of.

    ACF has over 4.5 million active users and has been a pillar in the WordPress community. The plugin has maintained a commitment to finding powerful ways for WordPress developers to create sites. 

    The team just released an historical update that allows site developers to register custom post types and custom taxonomies from directly within the plugin. These are features users have been asking about for years and they are available on the free and PRO version.

    This update saves developers time by eliminating the need to switch between different plugins or command lines while building. You can create custom post types and taxonomies all from your ACF dashboard.

    Past Plugin Madness Winners

    Plugin Madness has been running for eight years and in that time, amazing winners have been crowned. Last year, first-time competitor The Plus Addons for Elementor had a slam dunk and brought home the prize.

    In 2021, FluentCRM, another first timer, rose to the top. With popular page builder, Elementor, taking the crown in 2020 and 2019. Smush Image Optimization held the title in both 2018 and 2017. 

    Thank you so much to everyone who nominated a plugin and came back every year to vote. This competition is a great way to say thank you to your favorite plugins, and highlight some that don’t get as much love as others.

    The post ACF Wins Plugin Madness 2023 appeared first on Torque.