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  • 21 Little-Known Ways to Use Expiring Posts in WordPress

    You may already know that WordPress lets you schedule posts to publish at a later date, but did you know that you can also schedule posts to automatically unpublish after a set time period?

    In a previous article, we looked at the best post scheduling plugins for WordPress. Depending on the nature of your content, however, you may also want posts to automatically unpublish after having served their purpose.

    In this article, we look at practical ways to use expiring posts in WordPress and plugins that will help you automate this.

    We’ll cover the following areas:

    21 Ways to Use Expiring Posts

    Here are 21 ways to improve your content and marketing strategy using expiring posts in WordPress:

    1. Time-Sensitive Promotions

    If you run time-limited sales announcements, promotions, offers, or contests on your website, scheduling expiring posts lets you automatically remove or update those posts once the promotional period has ended.

    Scheduling posts to automatically expire at the end of a promotional campaign ensures that visitors and customers are not presented with outdated offers or information, preventing confusion and avoiding disappointment, and helps to maintain your brand’s credibility.

    For example, let’s say you have a retail store or an eCommerce website and are planning to run a week-long flash sale on selected items. You could create a series of posts promoting different products and schedule them to automatically expire at the end of the sale period, ensuring that customers only see your active promotions.

    2. Seasonal Updates

    Scheduling expiring posts can be really useful if your business has seasonal products, services, or events.

    Automatically expiring posts that contain seasonal content, such as holiday greetings, seasonal sales, or event announcements (e.g. festivals, growers markets, etc.) helps to keep your website’s content aligned with the current season and relevant throughout the year, and avoids showcasing outdated products or information.

    This is not only useful for businesses that offer seasonal products or services, such as gardening supplies or holiday-specific decorations, but also seasonal offers or services.

    For example, if you have a holiday-specific campaign, you can schedule the corresponding posts to expire once the holiday is over, saving you the effort of manually having to remove or update content every season.

    Or, let’s say your client runs a travel agency and wants to showcase different holiday destinations throughout the year (or promote destinations that match discounted airfares from different airlines). They could create posts highlighting specific locations and set them to automatically expire once the corresponding season ends, keeping their website content aligned with the current season.

    3. Event Management

    Setting expiration dates for event-related posts ensures that outdated event details are automatically removed, maintaining accurate and up-to-date information for attendees.

    For example, if your company organizes events, you can schedule posts to expire after the event has taken place. This helps manage event-specific content, such as registration details, agenda updates, or speaker information, and ensures that your website stays relevant before and after the event.

    Similarly, if your business organizes conferences, you could create posts promoting each session and speaker and then schedule these to expire after the session has taken place, ensuring that outdated session details are automatically removed.

    4. Limited-Time Offers

    Promoting exclusive deals or discounts by scheduling posts to expire when the offer period ends creates a sense of urgency for visitors and encourages customers to make timely purchases.

    This is ideal for online retailers planning to launch a one-day or weekend sale with posts featuring discounted products.

    By scheduling posts to automatically publish when the event kicks off and then setting the posts to expire at the end of the sale, they would not only create a sense of urgency but automate the entire process so they wouldn’t even have to monitor it (think of all those limited-time sales that end at midnight…you could be sleeping and still be making money!)

    5. News and Updates

    When you have important announcements or releases that need to be shared at a specific time, such as product launches, press releases, or scheduled events, scheduling expiring posts ensures that the information becomes available and expires automatically according to your desired schedule.

    Scheduling your news articles, press releases, or industry updates posts to automatically expire when the information loses its relevance or becomes outdated after a certain period helps to keep your website current, maintains a current and accurate representation of the news landscape, and ensures that readers are always presented with the latest news stories.

    6. Product Launches

    Scheduling posts to expire after a product launch prevents outdated information about previous releases from cluttering your website.

    If you are a technology company planning to release a new version of its software, foir example, you could create a series of posts providing information and updates about the upcoming release, then schedule these to expire shortly after the launch to prevent users from accessing outdated software details.

    7. Temporary Notices or Alerts

    Displaying time-sensitive notices or alerts, such as maintenance notifications or temporary closures, that automatically expire once the issue or event has passed, ensures that visitors no longer see the closure notice.

    For example, a small business could display a notice on its website about a temporary closure due to personal reasons (e.g. owners travelling overseas or a death of a key business team member), and schedule the post to expire once the business reopens.

    8. Membership or Subscription Expiration

    Automatically expiring posts that are accessible only to members or subscribers after their membership or subscription period ends, encourages them to renew or upgrade.

    A good example of this is where a membership-based website grants access to premium content for a specific subscription period and sets users’ access to posts and resources to automatically expire at the end of their subscription.

    9. Course or Lesson Availability

    Controlling access to course or lesson content by scheduling posts to expire based on the duration of the course or availability of the material encourages students to progress through the course within a designated timeframe.

    For example, an online learning platform could provide access to course materials for a limited duration with each lesson post scheduled to expire after a certain number of days.

    10. Contest or Giveaway End Dates

    Setting posts to expire when a contest or giveaway ends ensures that the information remains accurate and helps to avoid confusion for participants.

    A practical use of this could be where a social media influencer runs a giveaway and promotes it through posts on their website. The posts are then scheduled to expire at the end of the giveaway, ensuring that participants can no longer enter after the specified deadline.

    11. Archiving Outdated Content

    Automatically expiring and archiving posts that are no longer relevant or useful keeps your website clutter-free and ensures a better user experience.

    For example, suppose your company blog features posts about past product releases. As new products are launched, the corresponding posts are then scheduled to expire and automatically move to an archive section, keeping the main blog focused on current offerings.

    12. Regulatory Compliance

    If you need to comply with specific regulations regarding the removal or expiration of certain types of content, scheduling posts to expire can help you meet those requirements.

    An example of where setting posts to expire once a required duration has passed to ensure compliance with regulations would be where a financial-related institution publishes posts with legal disclaimers that must be displayed for a specific time period.

    13. Legal Compliance

    Similar to the above, you can automatically expire posts that contain time-limited legal disclaimers, privacy policies, terms of service, or cookie notices to ensure compliance with changing regulations.

    For example, let’s say that an online service provider includes a cookie notice on their website. The post containing the notice can be scheduled to expire after the required consent duration, ensuring compliance with data privacy regulations.

    14. Expiring Downloads or Resources

    You can also schedule posts to expire when downloadable files, resources, or documents are no longer available or have been updated.

    Scheduling posts related to older versions to expire once new updates are released ensures that users access only the most recent and relevant resources and prevents them from accessing outdated information.

    15. Scheduled Content Updates

    Plan ahead by scheduling posts to expire and automatically trigger updates or new content, ensuring a consistent publishing schedule and reducing manual intervention.

    So, if you run a magazine-style website publishing articles on a weekly basis, you could schedule posts to automatically expire at the time of each new publication, allowing for seamless content updates without manual intervention.

    16. A/B Testing

    Using expiring posts to test different versions of content or design elements by setting expiration dates lets you compare performance and make data-driven decisions.

    For example, suppose you run an e-commerce website and want to test two different versions of a product description. You could create two posts, each featuring a different description, and schedule them to expire after a set period. You can then analyze the metrics and determine which version performs better.

    17. Content Rotation

    Automatically cycling through a set of posts by scheduling them to expire and publishing new content allows you to create a dynamic and ever-changing website experience.

    Suppose an art gallery website wants to showcase different artists. They could schedule posts featuring different artists’ works to automatically expire and publish new posts showcasing other artists, providing a constantly changing selection for visitors.

    18. User Engagement

    Encouraging regular visits to your website by regularly expiring and replacing content helps to entice users to return for fresh information and increased engagement.

    An example of this would be where a lifestyle blog regularly features “Tip of the Week” posts. Each post is scheduled to automatically expire after a week, encouraging readers to return for fresh tips.

    19. Content Freshness

    By scheduling non-evergreen posts to expire, you ensure that your website or blog remains up-to-date with fresh content. This is particularly important if you publish time-sensitive information, such as news, promotions, or event announcements on a regular basis.

    Once a post expires, it can automatically be removed or replaced with new content, keeping your website content fresh and relevant.

    20. Content Cleanup

    Schedule posts to expire and be removed from your website’s public view to maintain a clean and organized content repository.

    For example, suppose your blog includes guest posts or paid posts that are only relevant for a limited time. You can schedule guest posts to expire and be removed from your website after the agreed-upon period, keeping your content repository well maintained, clean, and focused.

    21. Editorial Workflow

    Scheduling expiring posts allows you to plan your content publishing in advance. This can help streamline your content creation process and manage your editorial calendar more effectively.

    By pre-scheduling expiration dates, you can focus on creating new content rather than constantly monitoring and manually updating old posts.

    This is useful for businesses with news-like websites that follow an editorial calendar. They can schedule posts to expire according to the planned publication schedule, ensuring a steady flow of new content while seamlessly removing outdated articles from the website.

    Expiring Offer Post Example
    Why stay up all night to unpublish posts when you can set these to automatically expire?

    Expiring Post Plugins for WordPress

    Here are some post expiration plugins for WordPress you can use to publish a post for a limited time and have your posts be automatically unpublished after the period has expired:

    PublishPress Future

    PublishPress Future
    PublishPress Future lets you automatically unpublish posts in WordPress.

    PublishPress Future (formerly Post Expirator) is a simple and easy-to-use plugin that not only lets you automatically unpublish posts, pages, and other content types in WordPress, but also delete your post, change its status, update the post categories, or make other changes.

    With PublishPress Future installed, you can:

    • Choose expiry dates for content in any post type.
    • Select expiry dates in the right sidebar when editing posts.
    • Modify, remove or completely delete content when the expiry date arrives.
    • Modify expiry dates using “Quick Edit” and “Bulk Edit”.
    • Receive email notifications when your content expires.
    • Show expiry dates in your content, automatically or with shortcodes.

    After installing and activating the plugin, you will see the plugin’s editor block (if using the Block Editor) or settings panel (Classic editor) when creating or editing a post, giving you flexibility and control over when your content will expire.

    Simply enter the date and time that you want your post to expire using the intuitive interface…

    PublishPress Future Block
    Use the plugin’s editor block to set your post’s expiry date and time.

    And choose what should happen to the post when it expires by selecting an option from the “Action To Run” section…

    PublishPress Future block - Actions menu
    Choose what happens to your post after it expires.

    You have various options for future actions on expired posts.

    For example, you can:

    • Change the status to Draft, Private, or Trash.
    • Delete the post.
    • Keep all existing categories, and add new categories.
    • Remove all existing categories, and add new categories.
    • Keep all existing categories, except for those specified in this change.
    • Enable the “Stick to the top of the blog” option.
    • Disable the “Stick to the top of the blog” option.
    • Move the post to a custom status (Pro version)

    PublishPress Future gives you complete control of scheduling and managing post expirations via its extensive settings panel. A Pro version of the plugin is available offering additional features and support.

    PublishPress Future Settings panel
    The plugin puts you in complete control of your post expiration’s settings.

    The PublishPress Future plugin includes the following additional features and functionalities:

    Quick and Bulk Edit

    Use the convenience of the plugin’s “Quick Edit” and “Bulk Edit” options to make changes to expiry dates. and manage a large number of posts.

    PublishPress Future - Quick Edit feature
    Set posts to expire using the plugin’s convenient Quick Edit and Bulk Edit options.

    Email Notifications

    Receive notifications when your posts are due to expire so you can stay informed about your content’s expiry and never miss a critical update.

    Display Expiry Dates in Your Content

    PublishPress Future allows you to automatically show expiry or action dates within your articles. This feature adds a date stamp at the bottom of your post.

    Post Expiry Status
    Display the post expiry status to provide transparency to your audience.

    You can also use customizable shortcodes to display the expiration date inside your posts, tailoring the format to meet your specific needs.

    Expiry Defaults for Post Types

    The plugin not only lets you customize default expiry options for each post type within your WordPress site, but you can also configure default expiry settings for all of your content.

    PublishPress Future expiry options
    Automate your content scheduling even further by configuring default post expiry options.

    Advanced Features & Detailed Logs

    The Pro version of the plugin offers additional functionalities, such as moving posts to a custom status upon expiration and keeps a comprehensive log of all changes made to your posts.

    Seamless Cron Job Integration

    WP-CRON is a built-in feature of WordPress used to schedule recurring tasks, such as publishing scheduled posts or processing queued tasks in plugins.

    PublishPress Future uses custom cron jobs to execute expiration events efficiently, reducing server overhead for busy websites. To fully leverage the plugin’s capabilities, make sure that WP-CRON is properly set up and functional on your web host.

    More details: PublishPress Future

    Note: When using plugins that require WP-CRON, it’s essential to monitor the performance and resource usage of your site, as WP-CRON can consume significant resources when running heavy or frequent tasks.

    If you notice performance issues, you may need to optimize the plugin settings, offload tasks to external services, or use a real server-side cron job to improve efficiency and prevent performance degradation on your hosting account.

    If your sites run on WPMU DEV hosting,  rest assured that any WordPress plugins that require WP-CRON will run just fine.Learn more about our hosting

    For the best experience running plugins that require WP-CRON functionality, consult the WPMU DEV support team to ensure your website is running optimally on your selected hosting plan.

    Auto Post Expiration

    Auto Post Expiration
    Manage post lifespan in WordPress with the Auto Post Expiration plugin.

    Auto Post Expiration is another plugin you can use to easily set expiration dates for your posts in WordPress.

    With just a few clicks, you can schedule posts to automatically change to “draft” status, ensuring they are no longer visible on the front end of your site.

    Key features of this plugin include:

    Set Post Expiration Date and Time

    The plugin provides an intuitive feature that lets you easily select the desired date and time for your posts to expire and transition to the “draft” status.

    Admin Column Display

    Auto Post Expiration shows the expiration date and post status directly in the admin column, making it easy to stay organized and keep track of when posts are scheduled to expire.

    Gutenberg and Classic Editor Support

    The plugin seamlessly integrates with the block and classic editors, so you can use your preferred editing interface when creating or editing posts.

    The plugin also offers a Pro version that lets you unlock advanced features, such as setting expiration dates for single posts, pages, products, and custom post types, WooCommerce Support (set expiration dates for your WooCommerce products), and email notifications for Admin.

    More info: Auto Post Expiration

    From Inspired Content To Expired Posts

    Hopefully, this article has inspired you to use expired posts. Auto expiring posts can help you streamline your content management processes, control the lifespan of your content, and keep your website current, fresh, and relevant to enhance user experience.

    For complete WordPress automation, consider becoming a WPMU DEV member. Our all-in-one WordPress platform is ideal for web developers and agencies and includes robust site management tools and Pro plugins that will automate all aspects of your WordPress sites.

  • 25 Free WordPress Troubleshooting Tools Our Support Experts Swear By

    Looking for the best free tools for quick and easy WordPress troubleshooting? Here are 25 site-saving tools our support team use every day to troubleshoot and fix issues on thousands of WordPress sites.

    WPMU DEV’s support team handles an average of almost 10,000 support requests each month from members via live chat and forums, and over 75% of all the support tickets we receive involve troubleshooting WordPress sites.

    Given the volume of support requests we receive and the urgent need to resolve issues for our members as quickly and effectively as possible, our support team has built up quite a list of useful WordPress troubleshooting tools…and most of them are free to use!

    Bookmark this handy and helpful resource – it will help you become your clients’ all-time WordPress hero!

    Keep reading to learn about all these useful tools or click on a link to go directly to the tool’s description and link.

    MxToolbox

    MxToolbox
    Use MxToolbox for troubleshooting email issues and improving email delivery.

    MxToolbox offers a comprehensive set of tools to manage email configuration and troubleshoot email issues for improved email delivery.

    The integrated tool provides diagnostics for MX records, DNS, blacklists, and SMTP. By inputting a domain name or IP address, you can access relevant tools and information, along with a chronological history of results.

    The tool covers various checks, including reputation blacklists, SMTP server testing, MX records, SPF records, DNS A records, and more. Additionally, you can perform tasks such as domain registration lookup, IP address block information, TCP and HTTP connection verification, ping, trace route, and DNS server checks.

    Check it out here: MxToolbox

    httpstatus.io

    httpstatus.io
    httpstatus.io is a bulk URL HTTP status code, header , and redirect checker.

    httpstatus.io is a free tool for checking HTTP status codes, response headers, and redirect chains of a server in response to a URL request. It allows you to check bulk URLs and analyze and export the results.

    The tool offers flexibility in modifying HTTP request settings, such as changing the User Agent, sending server authentication credentials, and adding custom headers, and helps troubleshoot issues like redirect chains, which can impact site performance, SEO, and user experience.

    httpstatus.io also provides features like a redirect checker, customizable request headers, filters for sorting results, data export options, and identification of redirect latency issues.

    The tool allows easy input of up to 100 URLs for checking status codes and redirect chains in one go, making it convenient for troubleshooting multiple WordPress sites.

    Check it out here: httpstatus.io

    Temp-Mail

    Temp-Mail
    Use Temp Mail for disposable temporary emails.

    Temp-Mail is a free throwaway email service that provides temporary and disposable email addresses.

    Disposable email addresses are useful for troubleshooting sites, testing purposes, and protecting your business email from spam lists. They help keep your mailbox clean, protect against hacking attempts and spam, maintain anonymity, and are commonly used for registering on WordPress sites, forums, Wi-Fi networks, and online services.

    Features of temp-mail.org include easy creation of temporary email addresses, no registration or personal information required, multiple email addresses available, temporary email storage for received messages, and the ability to generate random or choose specific email addresses.

    Check it out this tool here: Temp-Mail

    Tempail

    Tempail - Temporary Email service.
    Tempail – Temporary Email service.

    Another temporary email address service we use to send notifications or test emails is Tempail.

    Tempail’s temporary mail addresses expire after 1 hour and can be used to sign up to websites, social media, and read incoming emails.

    Visit the website: Tempail

    Postman

    Postman API Platform
    Use Postman to make and test API calls.

    Postman provides a comprehensive set of tools for designing, testing, documenting, mocking, and discovering APIs.

    The Postman API client is a foundational tool that lets you explore, debug, and test your APIs. It supports various API request types, including HTTP, REST, SOAP, GraphQL, and WebSockets.

    The API client automatically detects response language, links, and formats for easy inspection, provides built-in support for authentication protocols (e.g. OAuth 1.2/2.0, AWS Signature, and Hawk), lets you organize requests into reusable collections, include JavaScript code to connect requests or automate workflows, and use scripting capabilities to visualize API responses as charts and graphs for better analysis.

    For more info, go here: Postman

    MailTrap

    MailTrap
    MailTrap simplifies email testing and provides in-depth analysis to help avoid email-related issues during WordPress troubleshooting.

    MailTrap’s Email Testing tool makes a Sandbox SMTP server so you can use it to ‘send’ emails and they get ‘trapped’ by the SMTP server.

    It creates individual testing environments for capturing and analyzing SMTP traffic, making it easy to test emails from staging and development environments.

    Mailtrap also allows you to create individual inboxes, organize testing data, and manage email activity for different aspects of your WordPress site. The tool offers a Testing API for automating test flows and scenarios, and facilitates collaboration by enabling you to share test emails with your team, manage access to inboxes, and send selected test emails to whitelisted recipients.

    You can view messages, check spam scores, validate headers, and analyze HTML support across different email clients for comprehensive email content and source analysis.

    More info: MailTrap Email Sandbox

    Mailhardener

    Mailhardener
    Mailhardener helps to ensure your domain meets all email security standards.

    We use Mailhardener to test email-related DNS records, but there are many reasons to consider using this tool.

    For example, Mailhardener enhances email security, prevents fraud, and improves deliverability for WordPress sites.

    It also:

    • Maximizes email security standards to combat fraud, impersonation, interception, and censorship.
    • Enables management of policies for email senders, actively monitoring email traffic and blocking fraudulent activity.
    • Facilitates secure email transport through encryption and digital signatures.
    • Includes email security features to improve deliverability by increasing trustworthiness in the eyes of spam filters.
    • Provides visibility into email security results, helping identify areas for improvement and fine-tuning deliverability strategies.

    Note: Mailhardener is a paid service, but it offers a free version for personal or evaluation use, allowing one domain with up to one month of data retention..

    Learn more here: Mailhardener

    ipinfo.io

    ipinfo.io
    Use ipinfo.io to obtain detailed information about an IP address.

    ipinfo.io consolidates IP data in one place, offering valuable insights for troubleshooting WordPress sites.

    Key features of this tool include include geolocation lookup, IP range analysis, privacy detection, company lookup, ASN details, hosted domains, mobile carrier detection, abuse contact information, and IP Whois records.

    Benefits of using ipinfo.io for troubleshooting WordPress sites include:

    • Streamlined analysis with a comprehensive suite of tools and APIs.
    • Enhanced security by identifying potential threats and taking appropriate measures.
    • Improved performance by optimizing network connectivity and addressing dependencies.
    • Personalization and targeting based on geolocation and mobile carrier data.
    • Reliable email deliverability through email security monitoring and improvements.
    • Efficient troubleshooting with access to accurate and comprehensive IP data.

    Check out the tool here: ipinfo.io

    ifconfig

    ifconfig
    Use ifconfig to check IP addresses.

    ifconfig is another tool you can use to check IP addresses and get information, such as geolocation, country, ISP, or organization.

    It’s also a helpful tool for uncovering network bottlenecks or connectivity issues, combatting spam comments, malicious registrations, and abuse on sites, making informed decisions on blocking or whitelisting specific IP addresses, and gaining insights into website visitor sources.

    SQL Queries to Change WordPress Website Domain

    SQL Queries to Change WordPress Website Domain
    Use SQL Queries when moving WordPress sites across different domains.

    SQL Queries is a great time-saving tool is for moving WordPress websites from one domain to another. Just generate the queries and run them in MySQL.

    DNSChecker

    DNSchecker.org
    Use DNSChecker.org to ensure global accessibility of your website by performing comprehensive DNS propagation lookups.

    Understanding DNS propagation is crucial, as it takes time for DNS changes to propagate worldwide.

    DNSChecker offers a free DNS propagation check service to verify if DNS records have propagated across multiple DNS servers worldwide.

    The tool collects data from over 100 global DNS servers and presents results in an easy-to-understand format. Results are visually represented on a map, with green ticks indicating availability of DNS records and crosses symbolizing unavailability.

    DNSChecker.org supports checking A, AAAA, CNAME, and additional DNS records for their propagation status. It also allows customization by adding custom DNS servers and performing checks based on IP, continent, and country. Detailed DNS record lookups enable troubleshooting of specific record-related issues.

    To use the tool, go here: DNSChecker

    WhatsMyDNS

    WhatsMyDNS
    WhatsMyDNS – DNS Propagation checker.

    WhatsMyDNS is another DNS propagation checker you can use.

    The tool lets you instantly perform a DNS lookup to check a domain name’s current IP address and DNS record information against multiple nameservers located in different parts of the world.

    SecurityTrails

    SecurityTrails
    SecurityTrails.com is a powerful tool for troubleshooting and securing WordPress sites, and addressing malware-related concerns.

    SecurityTrails helps prevent infrastructure hijacking, identify hidden information on websites, and track domain history.

    Our support team uses it to view a site’s historical DNS records. For example, let’s say that when moving a domain from one nameserver to another you forget to copy over a DNS record. If the record is not masked (this is generally done by cloudflare on purpose), then it should be visible on securitytrails.com

    Key features include DNS record history, domain historical WHOIS data, domain names database, website technologies identification, passive DNS datasets, instant IP and domain search, hostname information exploration, and tagging for efficient searches.

    The tool provides an API for fetching domain, DNS, and IP-related data, real-time intelligence, and a user-friendly interface.

    A free account shows you the full DNS history for any domain.

    Other benefits of using this tool include:

    • Prevent hijacking of IT infrastructure through DNS manipulation.
    • Identify hidden information on websites.
    • Identify previous hosting companies using historical DNS information.
    • Check domains past nameserver & MX record history.
    • Find the real IP address of a website behind Cloudflare.

    Note: some of the items listed above require a premium account.

    For more details about this tool, go here: SecurityTrails

    SSL Checker

    SSL Shopper
    Use the SSL Checker tool to check the validity of SSL certificates.

    SSL Checker is a free tool from SSL Shopper that helps verify the correct installation, validity, trustworthiness, and error-free status of SSL certificates on web servers. This ensures that users’ browsers won’t display untrusted warnings, maintaining a seamless browsing experience.

    The tool performs comprehensive SSL certificate verification, checking the SSL connection and providing clear results on the certificate’s status.

    The SSL Checker tool confirms the correct hostname inclusion in the certificate, checks for other potential issues, such as outdated hash functions, to ensure SSL security is up to date, and includes an expiration date reminder feature to facilitate timely renewal.

    Check it out here: SSL Checker

    Why No Padlock?

    Why No Padlock?
    Check for insecure issues in domains with Why No Padlock?

    Why No Padlock? is an alternative to using the SSL Checker tool described above. It is a powerful tool that checks if SSL is valid, helps identify the source of insecure content elements on SSL pages in WordPress, and provides information about the issuing company of the SSL certificate.

    The tool verifies SSL certificate validity, checks for proper installation of intermediate chain certificates to prevent false security indicators, and matches the URL with the certificate domain. It also generates a detailed report on insecure calls to images, CSS, and JavaScript, SSL certificate validation, secure resource loading, insecure calls with referrer information, and third-party SSL certificate validation.

    WhyNoPadlock.com is compatible with various eCommerce platforms, including ShopSite, Magento, and WooCommerce.

    More info: WhyNoPadlock.com

    GiftOfSpeed

    GiftOfSpeed
    GiftOfSpeed.com offers a range of tools to optimize WordPress site speed.

    GiftOfSpeed provides tool to identify and help resolve speed-related issues.

    Tools include compression tests, image optimization, caching evaluation, CSS and JavaScript compression, HTTP request checking, keep-alive testing, and more.

    Benefits of using GiftOfSpeed.com’s tools for troubleshooting WordPress sites include:

    • Improved page speed and user experience.
    • Enhanced search engine rankings.
    • Reduction in file sizes without compromising quality.
    • Minimization of unnecessary elements and line breaks.
    • Identification and removal of broken links and unoptimized images.

    Learn more about this tool here: GiftOfSpeed.com

    Domsignal

    Domsignal
    Domsignal

    Domsignal offers an extensive range of free tools to help you test, troubleshoot, and enhance the performance, security, and SEO of WordPress sites.

    Testing tools include Secure Headers Test, TLS Scanner, Referrer-Policy Test, Secure Cookie Test, HTTP Strict Transport Security (HSTS) test, TTFB Test, HTTP Headers Checker, X-Frame-Options Test, MIME Sniffing Test, and many other powerful tools.

    One tool we use in particular is Domsignal’s mixed content testing tool, which helps identify and locate mixed content issues in WordPress sites.

    Domsignal Mixed Content Checker
    Domsignal’s Mixed Content Testing Tool helps to identify and resolve mixed content issues, improve site security, and provide a seamless browsing experience for site visitors.

    Mixed content refers to web pages that request elements over non-secure connections despite being served securely. Mixed content can compromise website security and trigger browser warnings, leading to decreased trust and potential loss of web traffic.

    Resolving mixed content involves updating URLs to use secure protocols (HTTPS) and contacting resource providers for HTTPS availability or alternatives.

    This tool streamlines the troubleshooting process, enabling the maintenance of a secure and trustworthy website for visitors.

    For more information, go here: Check Mixed Content

    GZIP Compression Checker

    GZIP Compression Checker
    Check Gzip compression of your website to save bandwidth and improve render time.

    GZIP Compression Checker is a fast and easy-to-use tool that provides detailed results on whether gzip compression is enabled on your web server.

    Gzip compression reduces page size, leading to faster loading and display. The tool is free, with no hidden costs. Enabling gzip compression is straightforward, with default settings in Apache’s mod-deflate module or configurable options in IIS. Remember to back up server settings before making any changes.

    xBrowserSync

    XBrowserSync
    We use XBrowserSync to sync bookmarks across different browsers.

    xBrowserSync offers a privacy-focused alternative to traditional browser syncing services provided by tech giants like Google, Firefox, and Opera.

    It prioritizes data control and privacy, allowing users to regain control of their data and ensure anonymity, enhances productivity by adding descriptions, tags, and an intuitive search interface to native browser bookmarks, and offers backup and restore functionality to prevent data loss.

    The tool includes a desktop browser web extension and a mobile app for Android users.

    Check it out here: xBrowserSync

    Broken Link Checker

    Broken Link Checker by WPMU DEV
    Use Broken Link Checker to find and fix broken links on WordPress sites.

    Broken links can harm SEO, user experience, and site health.

    Broken Link Checker is a fast and accurate tool for WordPress that helps monitor and detect broken links, and resolve them quickly.

    The plugin scans deeply and frequently, covering external and internal links, images, and redirects. It is 20x faster than other plugins and provides detailed results.

    Broken Link Checker offers two link checking engines: a cloud-based engine for speed, unlimited scanning, and management of multiple sites, and a local engine that uses site/server resources. The plugin allows manual or scheduled scans, editing or unlinking broken links, detailed reports, email notifications, advanced search filtering, and export options.

    Uptime

    The Hub - Uptime
    WPMU DEV’s Uptime alerts you immediately if a site goes down.

    Understanding if your site is down helps in troubleshooting and identifying potential issues like DNS problems, internet backbone failures, or network congestion.

    Uptime can be accessed from The Hub. Our team uses Uptime reports to see how long a site has been offline when errors are reported.

    Uptrends

    Uptrends
    Uptrends – free website uptime testing tool.

    Uptrends provides a free website uptime tool that lets you check the availability of your website from over 40 worldwide locations. Each checkpoint sends a request to your site, tracks the response time, and generates a report.

    The tool provides green or red tiles indicating site availability, along with test duration and detailed timing information. A red status across all checkpoints indicates significant problems like DDoS attacks, hosting provider outages, or hardware malfunctions.

    New Relic (WPMU DEV Hosted Sites)

    The Hub - New Relic
    Use New Relic monitoring to diagnose performance-related issues on your WordPress site.

    Our support team uses New Relic to quickly identify and address performance issues on WordPress sites hosted with WPMU DEV.

    WPMU DEV hosting plans include free integration with New Relic and their free plan is sufficient for troubleshooting analysis.

    Uploading Plugins To Hub Connected Sites

    The Hub - Plugins Screen
    The Hub lets you upload plugins to sites using various methods.

    Being able to upload plugins to any site connected to The Hub, even via ZIP or public/Dropbox/GDrive link, is useful, since the zip method allows for multiple plugin zips to be uploaded.

    This method is useful for testing plugins if you have the latest version of a premium plugin .zip file but for some reason you are unable to update the plugin from the WordPress admin.

    Payment Testing

    PayPal sandbox test accounts screen.
    Use sandbox accounts to test payment forms.

    Sandboxes provide a testing environment that simulates the behavior of actual payment gateways without processing real transactions. Testing payment forms using Stripe and PayPal sandboxes ensures that integrations with payment gateways is functioning correctly.

    We use Stripe and Paypal sandboxes to test payment forms (e.g. Forminator).

    For more information about setting up sandbox accounts for Stripe and PayPal and instructions on integrating and testing payment forms with their sandboxes, go here: Stripe Sandbox | PayPal Sandbox

    Gists

    GitHub Gists
    Use gists to create time-saving custom code snippets.

    In addition to the above tools, we also use GitHub Gists to create custom snippets that help support team members save time running various scripts when troubleshooting WordPress sites.

    Gists offer a convenient method for sharing code snippets with others. Each gist is a Git repository, allowing it to be easily forked and cloned. When you create a gist while logged in to GitHub, it becomes associated with your account and appears in your list of gists on your gist home page.

    Gists can be either public or secret. Public gists are displayed in the Discover section, enabling people to explore recently created gists. They are also searchable, making them suitable if you want others to discover and view your work.

    WordPress Site Troubleshooting – DIY Or Use WPMU DEV’s Support?

    Hopefully, the list of tools we have provided here will help you diagnose and troubleshoot issues on your clients’ WordPress sites more quickly and effectively (remember to bookmark this article, so you have this list handy!)

    These tools, however, are only a small part of what it takes to keep WordPress sites running error-free and without problems. Managing WordPress sites effectively requires continually and proactively staying on top of performance issues to ensure a smooth user experience.

    If you are a WPMU DEV member, why not let our support team handle it all for you so you can focus on growing your business?

    WPMU DEV’s all-in-one WordPress platform is designed to help WordPress developers better manage their client sites. This includes providing world-class and affordable hosting services with a built-in suite of professional plugins and tools to ensure optimal site performance, and 24/7 access to the expertise of an entire support team with the knowledge and skills to resolve problems on WordPress sites quickly and effectively.

  • 25 Free WordPress Troubleshooting Tools Our Support Experts Swear By

    Looking for the best free tools for quick and easy WordPress troubleshooting? Here are 25 site-saving tools our support team use every day to troubleshoot and fix issues on thousands of WordPress sites.

    WPMU DEV’s support team handles an average of almost 10,000 support requests each month from members via live chat and forums, and over 75% of all the support tickets we receive involve troubleshooting WordPress sites.

    Given the volume of support requests we receive and the urgent need to resolve issues for our members as quickly and effectively as possible, our support team has built up quite a list of useful WordPress troubleshooting tools…and most of them are free to use!

    Bookmark this handy and helpful resource – it will help you become your clients’ all-time WordPress hero!

    Keep reading to learn about all these useful tools or click on a link to go directly to the tool’s description and link.

    MxToolbox

    MxToolbox
    Use MxToolbox for troubleshooting email issues and improving email delivery.

    MxToolbox offers a comprehensive set of tools to manage email configuration and troubleshoot email issues for improved email delivery.

    The integrated tool provides diagnostics for MX records, DNS, blacklists, and SMTP. By inputting a domain name or IP address, you can access relevant tools and information, along with a chronological history of results.

    The tool covers various checks, including reputation blacklists, SMTP server testing, MX records, SPF records, DNS A records, and more. Additionally, you can perform tasks such as domain registration lookup, IP address block information, TCP and HTTP connection verification, ping, trace route, and DNS server checks.

    Check it out here: MxToolbox

    httpstatus.io

    httpstatus.io
    httpstatus.io is a bulk URL HTTP status code, header , and redirect checker.

    httpstatus.io is a free tool for checking HTTP status codes, response headers, and redirect chains of a server in response to a URL request. It allows you to check bulk URLs and analyze and export the results.

    The tool offers flexibility in modifying HTTP request settings, such as changing the User Agent, sending server authentication credentials, and adding custom headers, and helps troubleshoot issues like redirect chains, which can impact site performance, SEO, and user experience.

    httpstatus.io also provides features like a redirect checker, customizable request headers, filters for sorting results, data export options, and identification of redirect latency issues.

    The tool allows easy input of up to 100 URLs for checking status codes and redirect chains in one go, making it convenient for troubleshooting multiple WordPress sites.

    Check it out here: httpstatus.io

    Temp-Mail

    Temp-Mail
    Use Temp Mail for disposable temporary emails.

    Temp-Mail is a free throwaway email service that provides temporary and disposable email addresses.

    Disposable email addresses are useful for troubleshooting sites, testing purposes, and protecting your business email from spam lists. They help keep your mailbox clean, protect against hacking attempts and spam, maintain anonymity, and are commonly used for registering on WordPress sites, forums, Wi-Fi networks, and online services.

    Features of temp-mail.org include easy creation of temporary email addresses, no registration or personal information required, multiple email addresses available, temporary email storage for received messages, and the ability to generate random or choose specific email addresses.

    Check it out this tool here: Temp-Mail

    Tempail

    Tempail - Temporary Email service.
    Tempail – Temporary Email service.

    Another temporary email address service we use to send notifications or test emails is Tempail.

    Tempail’s temporary mail addresses expire after 1 hour and can be used to sign up to websites, social media, and read incoming emails.

    Visit the website: Tempail

    Postman

    Postman API Platform
    Use Postman to make and test API calls.

    Postman provides a comprehensive set of tools for designing, testing, documenting, mocking, and discovering APIs.

    The Postman API client is a foundational tool that lets you explore, debug, and test your APIs. It supports various API request types, including HTTP, REST, SOAP, GraphQL, and WebSockets.

    The API client automatically detects response language, links, and formats for easy inspection, provides built-in support for authentication protocols (e.g. OAuth 1.2/2.0, AWS Signature, and Hawk), lets you organize requests into reusable collections, include JavaScript code to connect requests or automate workflows, and use scripting capabilities to visualize API responses as charts and graphs for better analysis.

    For more info, go here: Postman

    MailTrap

    MailTrap
    MailTrap simplifies email testing and provides in-depth analysis to help avoid email-related issues during WordPress troubleshooting.

    MailTrap’s Email Testing tool makes a Sandbox SMTP server so you can use it to ‘send’ emails and they get ‘trapped’ by the SMTP server.

    It creates individual testing environments for capturing and analyzing SMTP traffic, making it easy to test emails from staging and development environments.

    Mailtrap also allows you to create individual inboxes, organize testing data, and manage email activity for different aspects of your WordPress site. The tool offers a Testing API for automating test flows and scenarios, and facilitates collaboration by enabling you to share test emails with your team, manage access to inboxes, and send selected test emails to whitelisted recipients.

    You can view messages, check spam scores, validate headers, and analyze HTML support across different email clients for comprehensive email content and source analysis.

    More info: MailTrap Email Sandbox

    Mailhardener

    Mailhardener
    Mailhardener helps to ensure your domain meets all email security standards.

    We use Mailhardener to test email-related DNS records, but there are many reasons to consider using this tool.

    For example, Mailhardener enhances email security, prevents fraud, and improves deliverability for WordPress sites.

    It also:

    • Maximizes email security standards to combat fraud, impersonation, interception, and censorship.
    • Enables management of policies for email senders, actively monitoring email traffic and blocking fraudulent activity.
    • Facilitates secure email transport through encryption and digital signatures.
    • Includes email security features to improve deliverability by increasing trustworthiness in the eyes of spam filters.
    • Provides visibility into email security results, helping identify areas for improvement and fine-tuning deliverability strategies.

    Note: Mailhardener is a paid service, but it offers a free version for personal or evaluation use, allowing one domain with up to one month of data retention..

    Learn more here: Mailhardener

    ipinfo.io

    ipinfo.io
    Use ipinfo.io to obtain detailed information about an IP address.

    ipinfo.io consolidates IP data in one place, offering valuable insights for troubleshooting WordPress sites.

    Key features of this tool include include geolocation lookup, IP range analysis, privacy detection, company lookup, ASN details, hosted domains, mobile carrier detection, abuse contact information, and IP Whois records.

    Benefits of using ipinfo.io for troubleshooting WordPress sites include:

    • Streamlined analysis with a comprehensive suite of tools and APIs.
    • Enhanced security by identifying potential threats and taking appropriate measures.
    • Improved performance by optimizing network connectivity and addressing dependencies.
    • Personalization and targeting based on geolocation and mobile carrier data.
    • Reliable email deliverability through email security monitoring and improvements.
    • Efficient troubleshooting with access to accurate and comprehensive IP data.

    Check out the tool here: ipinfo.io

    ifconfig

    ifconfig
    Use ifconfig to check IP addresses.

    ifconfig is another tool you can use to check IP addresses and get information, such as geolocation, country, ISP, or organization.

    It’s also a helpful tool for uncovering network bottlenecks or connectivity issues, combatting spam comments, malicious registrations, and abuse on sites, making informed decisions on blocking or whitelisting specific IP addresses, and gaining insights into website visitor sources.

    SQL Queries to Change WordPress Website Domain

    SQL Queries to Change WordPress Website Domain
    Use SQL Queries when moving WordPress sites across different domains.

    SQL Queries is a great time-saving tool is for moving WordPress websites from one domain to another. Just generate the queries and run them in MySQL.

    DNSChecker

    DNSchecker.org
    Use DNSChecker.org to ensure global accessibility of your website by performing comprehensive DNS propagation lookups.

    Understanding DNS propagation is crucial, as it takes time for DNS changes to propagate worldwide.

    DNSChecker offers a free DNS propagation check service to verify if DNS records have propagated across multiple DNS servers worldwide.

    The tool collects data from over 100 global DNS servers and presents results in an easy-to-understand format. Results are visually represented on a map, with green ticks indicating availability of DNS records and crosses symbolizing unavailability.

    DNSChecker.org supports checking A, AAAA, CNAME, and additional DNS records for their propagation status. It also allows customization by adding custom DNS servers and performing checks based on IP, continent, and country. Detailed DNS record lookups enable troubleshooting of specific record-related issues.

    To use the tool, go here: DNSChecker

    WhatsMyDNS

    WhatsMyDNS
    WhatsMyDNS – DNS Propagation checker.

    WhatsMyDNS is another DNS propagation checker you can use.

    The tool lets you instantly perform a DNS lookup to check a domain name’s current IP address and DNS record information against multiple nameservers located in different parts of the world.

    SecurityTrails

    SecurityTrails
    SecurityTrails.com is a powerful tool for troubleshooting and securing WordPress sites, and addressing malware-related concerns.

    SecurityTrails helps prevent infrastructure hijacking, identify hidden information on websites, and track domain history.

    Our support team uses it to view a site’s historical DNS records. For example, let’s say that when moving a domain from one nameserver to another you forget to copy over a DNS record. If the record is not masked (this is generally done by cloudflare on purpose), then it should be visible on securitytrails.com

    Key features include DNS record history, domain historical WHOIS data, domain names database, website technologies identification, passive DNS datasets, instant IP and domain search, hostname information exploration, and tagging for efficient searches.

    The tool provides an API for fetching domain, DNS, and IP-related data, real-time intelligence, and a user-friendly interface.

    A free account shows you the full DNS history for any domain.

    Other benefits of using this tool include:

    • Prevent hijacking of IT infrastructure through DNS manipulation.
    • Identify hidden information on websites.
    • Identify previous hosting companies using historical DNS information.
    • Check domains past nameserver & MX record history.
    • Find the real IP address of a website behind Cloudflare.

    Note: some of the items listed above require a premium account.

    For more details about this tool, go here: SecurityTrails

    SSL Checker

    SSL Shopper
    Use the SSL Checker tool to check the validity of SSL certificates.

    SSL Checker is a free tool from SSL Shopper that helps verify the correct installation, validity, trustworthiness, and error-free status of SSL certificates on web servers. This ensures that users’ browsers won’t display untrusted warnings, maintaining a seamless browsing experience.

    The tool performs comprehensive SSL certificate verification, checking the SSL connection and providing clear results on the certificate’s status.

    The SSL Checker tool confirms the correct hostname inclusion in the certificate, checks for other potential issues, such as outdated hash functions, to ensure SSL security is up to date, and includes an expiration date reminder feature to facilitate timely renewal.

    Check it out here: SSL Checker

    Why No Padlock?

    Why No Padlock?
    Check for insecure issues in domains with Why No Padlock?

    Why No Padlock? is an alternative to using the SSL Checker tool described above. It is a powerful tool that checks if SSL is valid, helps identify the source of insecure content elements on SSL pages in WordPress, and provides information about the issuing company of the SSL certificate.

    The tool verifies SSL certificate validity, checks for proper installation of intermediate chain certificates to prevent false security indicators, and matches the URL with the certificate domain. It also generates a detailed report on insecure calls to images, CSS, and JavaScript, SSL certificate validation, secure resource loading, insecure calls with referrer information, and third-party SSL certificate validation.

    WhyNoPadlock.com is compatible with various eCommerce platforms, including ShopSite, Magento, and WooCommerce.

    More info: WhyNoPadlock.com

    GiftOfSpeed

    GiftOfSpeed
    GiftOfSpeed.com offers a range of tools to optimize WordPress site speed.

    GiftOfSpeed provides tool to identify and help resolve speed-related issues.

    Tools include compression tests, image optimization, caching evaluation, CSS and JavaScript compression, HTTP request checking, keep-alive testing, and more.

    Benefits of using GiftOfSpeed.com’s tools for troubleshooting WordPress sites include:

    • Improved page speed and user experience.
    • Enhanced search engine rankings.
    • Reduction in file sizes without compromising quality.
    • Minimization of unnecessary elements and line breaks.
    • Identification and removal of broken links and unoptimized images.

    Learn more about this tool here: GiftOfSpeed.com

    Domsignal

    Domsignal
    Domsignal

    Domsignal offers an extensive range of free tools to help you test, troubleshoot, and enhance the performance, security, and SEO of WordPress sites.

    Testing tools include Secure Headers Test, TLS Scanner, Referrer-Policy Test, Secure Cookie Test, HTTP Strict Transport Security (HSTS) test, TTFB Test, HTTP Headers Checker, X-Frame-Options Test, MIME Sniffing Test, and many other powerful tools.

    One tool we use in particular is Domsignal’s mixed content testing tool, which helps identify and locate mixed content issues in WordPress sites.

    Domsignal Mixed Content Checker
    Domsignal’s Mixed Content Testing Tool helps to identify and resolve mixed content issues, improve site security, and provide a seamless browsing experience for site visitors.

    Mixed content refers to web pages that request elements over non-secure connections despite being served securely. Mixed content can compromise website security and trigger browser warnings, leading to decreased trust and potential loss of web traffic.

    Resolving mixed content involves updating URLs to use secure protocols (HTTPS) and contacting resource providers for HTTPS availability or alternatives.

    This tool streamlines the troubleshooting process, enabling the maintenance of a secure and trustworthy website for visitors.

    For more information, go here: Check Mixed Content

    GZIP Compression Checker

    GZIP Compression Checker
    Check Gzip compression of your website to save bandwidth and improve render time.

    GZIP Compression Checker is a fast and easy-to-use tool that provides detailed results on whether gzip compression is enabled on your web server.

    Gzip compression reduces page size, leading to faster loading and display. The tool is free, with no hidden costs. Enabling gzip compression is straightforward, with default settings in Apache’s mod-deflate module or configurable options in IIS. Remember to back up server settings before making any changes.

    xBrowserSync

    XBrowserSync
    We use XBrowserSync to sync bookmarks across different browsers.

    xBrowserSync offers a privacy-focused alternative to traditional browser syncing services provided by tech giants like Google, Firefox, and Opera.

    It prioritizes data control and privacy, allowing users to regain control of their data and ensure anonymity, enhances productivity by adding descriptions, tags, and an intuitive search interface to native browser bookmarks, and offers backup and restore functionality to prevent data loss.

    The tool includes a desktop browser web extension and a mobile app for Android users.

    Check it out here: xBrowserSync

    Broken Link Checker

    Broken Link Checker by WPMU DEV
    Use Broken Link Checker to find and fix broken links on WordPress sites.

    Broken links can harm SEO, user experience, and site health.

    Broken Link Checker is a fast and accurate tool for WordPress that helps monitor and detect broken links, and resolve them quickly.

    The plugin scans deeply and frequently, covering external and internal links, images, and redirects. It is 20x faster than other plugins and provides detailed results.

    Broken Link Checker offers two link checking engines: a cloud-based engine for speed, unlimited scanning, and management of multiple sites, and a local engine that uses site/server resources. The plugin allows manual or scheduled scans, editing or unlinking broken links, detailed reports, email notifications, advanced search filtering, and export options.

    Uptime

    The Hub - Uptime
    WPMU DEV’s Uptime alerts you immediately if a site goes down.

    Understanding if your site is down helps in troubleshooting and identifying potential issues like DNS problems, internet backbone failures, or network congestion.

    Uptime can be accessed from The Hub. Our team uses Uptime reports to see how long a site has been offline when errors are reported.

    Uptrends

    Uptrends
    Uptrends – free website uptime testing tool.

    Uptrends provides a free website uptime tool that lets you check the availability of your website from over 40 worldwide locations. Each checkpoint sends a request to your site, tracks the response time, and generates a report.

    The tool provides green or red tiles indicating site availability, along with test duration and detailed timing information. A red status across all checkpoints indicates significant problems like DDoS attacks, hosting provider outages, or hardware malfunctions.

    New Relic (WPMU DEV Hosted Sites)

    The Hub - New Relic
    Use New Relic monitoring to diagnose performance-related issues on your WordPress site.

    Our support team uses New Relic to quickly identify and address performance issues on WordPress sites hosted with WPMU DEV.

    WPMU DEV hosting plans include free integration with New Relic and their free plan is sufficient for troubleshooting analysis.

    Uploading Plugins To Hub Connected Sites

    The Hub - Plugins Screen
    The Hub lets you upload plugins to sites using various methods.

    Being able to upload plugins to any site connected to The Hub, even via ZIP or public/Dropbox/GDrive link, is useful, since the zip method allows for multiple plugin zips to be uploaded.

    This method is useful for testing plugins if you have the latest version of a premium plugin .zip file but for some reason you are unable to update the plugin from the WordPress admin.

    Payment Testing

    PayPal sandbox test accounts screen.
    Use sandbox accounts to test payment forms.

    Sandboxes provide a testing environment that simulates the behavior of actual payment gateways without processing real transactions. Testing payment forms using Stripe and PayPal sandboxes ensures that integrations with payment gateways is functioning correctly.

    We use Stripe and Paypal sandboxes to test payment forms (e.g. Forminator).

    For more information about setting up sandbox accounts for Stripe and PayPal and instructions on integrating and testing payment forms with their sandboxes, go here: Stripe Sandbox | PayPal Sandbox

    Gists

    GitHub Gists
    Use gists to create time-saving custom code snippets.

    In addition to the above tools, we also use GitHub Gists to create custom snippets that help support team members save time running various scripts when troubleshooting WordPress sites.

    Gists offer a convenient method for sharing code snippets with others. Each gist is a Git repository, allowing it to be easily forked and cloned. When you create a gist while logged in to GitHub, it becomes associated with your account and appears in your list of gists on your gist home page.

    Gists can be either public or secret. Public gists are displayed in the Discover section, enabling people to explore recently created gists. They are also searchable, making them suitable if you want others to discover and view your work.

    WordPress Site Troubleshooting – DIY Or Use WPMU DEV’s Support?

    Hopefully, the list of tools we have provided here will help you diagnose and troubleshoot issues on your clients’ WordPress sites more quickly and effectively (remember to bookmark this article, so you have this list handy!)

    These tools, however, are only a small part of what it takes to keep WordPress sites running error-free and without problems. Managing WordPress sites effectively requires continually and proactively staying on top of performance issues to ensure a smooth user experience.

    If you are a WPMU DEV member, why not let our support team handle it all for you so you can focus on growing your business?

    WPMU DEV’s all-in-one WordPress platform is designed to help WordPress developers better manage their client sites. This includes providing world-class and affordable hosting services with a built-in suite of professional plugins and tools to ensure optimal site performance, and 24/7 access to the expertise of an entire support team with the knowledge and skills to resolve problems on WordPress sites quickly and effectively.

  • Can ChatGPT Build a Useful WordPress Plugin That Actually Works?

    Can AI turn non-coders into pro WordPress plugin developers? To find out, we asked ChatGPT to build a custom WordPress plugin from scratch and then had our crack team of developers examine the code…

    AI is the world’s most popular two-letter word right now. With all the recent news headlines about whether AI will take our jobs away, we wanted to know… can ChatGPT actually develop a functional and useful WordPress plugin without having to write code from scratch? And does the plugin meet best coding practices?

    Fortunately, WPMU DEV builds some of the most robust WordPress plugins in the world, so we have plenty of expert WordPress plugin developers who can put ChatGPT to the test.

    In fact, if you take a stroll around our company’s virtual corridors, you can’t help but bump into WordPress coders and developers. It seems everyone around here can look at a WordPress plugin and see PHP the way Neo sees the Matrix’s digital rain code.

    Everyone, that is …except me!

    I’m just a blog writer with no coding skills and a burning desire to add “prompt engineer” to my resumé.

    So, in this post, we’ll explore how to leverage the power of ChatGPT to build a simple custom WordPress plugin quickly and securely, even if you lack extensive coding skills.

    We’ll do this by:

    1) Asking ChatGPT to generate the code for a useful plugin that we can test, and

    2) Running the code generated by ChatGPT past our team of professional plugin developers so they can review it and provide their honest feedback.

    We’ll cover the following:

    Exploring the Power of ChatGPT for WordPress Plugin Development

    One of the reasons WordPress is the world’s most popular content management system is the software’s flexibility and extensibility to create sites that can do anything and everything using plugins.

    While there are over 60,000 free WordPress plugins available covering every type of functionality you can imagine, sometimes you may need a custom solution to meet a client’s specific requirements.

    If you’re not a WordPress plugin developer, then until recently, your only options were to either become a WordPress plugin developer and learn how to code a plugin from scratch or modify an existing plugin’s code, or hire a WordPress developer to do this for you.

    With the explosion of new AI tools and technologies, we now have a third option, which while not necessarily promising to do things better, can help you get things done cheaper and faster (check out our recent article on ways that ChatGPT can help you as a WordPress developer).

    ChatGPT, powered by OpenAI, is an advanced language model capable of generating human-like text based on given prompts. It also claims to be able to assist you in the process of building custom WordPress plugins by providing code snippets, explanations, and even recommendations for best practices.

    So, we wanted to find out for ourselves if we can leverage ChatGPT to accelerate the WordPress plugin development process and ensure the security of your plugins.

    To do this, we’ll ask ChatGPT to build us a simple, useful, and functional plugin.

    Define Your Plugin’s Functionality

    Before using ChatGPT to generate code, you need to have a clear understanding of the functionality you want your plugin to provide.

    This starts by outlining the specific features, actions, or modifications you want to achieve with your plugin. This will then help you generate accurate prompts for ChatGPT and ensure that your AI-generated code aligns with your desired outcomes.

    Generate Code Snippets with ChatGPT

    To generate our code snippets using ChatGPT, we’ll keep things simple (and free) and use the freely available interface provided by OpenAI.

    Take #1…

    Note: My first attempt at using ChatGPT to create a WordPress plugin from scratch was way too ambitious. I asked ChatGPT to build me a simple WordPress time-travel dummy text generating plugin, using the prompt below…

    ChatGPT - WordPress plugin creation prompt.
    This prompt will surely kick ChatGPT’s WordPress plugin development tyres.

    As someone who spends a lot of time writing WordPress tutorials, I often need dummy content to test plugins, create screenshots, etc.

    So, I thought it would be great to model my AI-generated dummy content plugin on a plugin I often use called FakerPress.

    ChatGPT immediately pushed back on my request and told me that creating a fully functional WordPress plugin with all the features I described was beyond the scope of a single response.

    However, it did offer to provide me with a basic template, guide me on how to implement some of the features I mentioned, and even gave me instructions on how to create a plugin directory and file…

    ChatGPT response to WordPress plugin development prompt.
    Mmm…maybe my first attempt at creating a WordPress plugin was a tad too ambitious!

    At first, I thought there was light at the end of the tunnel. ChatGPT output code that looked quite impressive to my untrained eyes and unskilled mind…

    ChatGPT code
    To someone who knows ‘zip’ about coding, the above code snippet sure looks impressive!

    ChatGPT also output all the additional code required to complete the next steps.

    ChatGPT - WordPress plugin development prompt.
    Lacking coding skills, I relied on ChatGPT to guide me through each step of the plugin development process.

    And it apologized for my lack of coding knowledge and experience…

    ChatGPT- prompt
    This is what happens when a dummy asks ChatGPT to create a dummy plugin.

    It also guided me with step-by-step instructions, just like it had promised…

    Screenshot of ChatGPT response.
    I’m just gonna let ChatGPT do all the heavy lifting here…

    I can’t really describe what I felt seeing ChatGPT spit out the code, but it’s probably similar to what Bill Gates must have felt when he first held a set of floppy disks containing the working code for the Windows operating system.

    Set Up Your Test Site

    With the plugin code generated, the next step was to set up a dummy site to test the plugin.

    I quickly spun a new site in The Hub.

    The Hub - Create A New Site
    Let’s spin up a new test site using The Hub.

    Note: If you are developing a plugin for an existing site, we recommend setting up a local development environment or a staging site to ensure that the plugin works as intended and does not conflict with other existing plugins or themes on the site.

    After drumming my fingers on my desk for a few minutes, my new WordPress site was ready.

    New WordPress site.
    A brand new WordPress site with not much to see just yet.

    With the test site set up, the next step was to upload the plugin and test to make sure it works.

    Test Your Custom Plugin

    I followed ChatGPT’s instructions and uploaded the plugin folder to the wp-content > plugins directory of my test site using The Hub’s file manager.

    The Hub - File Manager
    I could have used the Plugin uploader, but The Hub’s File Manager works just as well!

    With the plugin file uploaded, I activated it inside the Plugins screen.

    Plugins screen - Dummy Content Generator activation menu link.
    And now for the moment we’ve all been waiting for [drumroll]…

    And…I got a fatal error!

    Plugins screen - Fatal error message.
    What an anticlimax…the lowest point of my WordPress plugin development career!

    Assuming that maybe I didn’t add the additional snippets that ChatGPT provided correctly, I went back and asked for all the code to be provided as a single file that I could simply copy and paste to overwrite and update the uploaded plugin file.

    ChatGPT obliged and delivered me the complete code.

    Screenshot of ChatGPT prompt and response.
    Why couldn’t it just have given me the entire copy and paste code the first time?

    There was a lot of code to output, so every time things came to a standstill, I instructed ChatGPT to continue the process.

    Screenshot of ChatGPT prompt and response.
    ChatGPT sometimes just needs a little gentle encouragement to keep going.

    I repeated this process several times.

    Screenshot of ChatGPT response.
    Feels like ChatGPT and I are like an old married couple now…

    Finally, the entire code was output. ChatGPT even provided some helpful information at the end of the process.

    Screenshot of ChatGPT response.
    After waiting a whole 2 minutes…ChatGPT finally output all of the plugin code!

    I uploaded the plugin file with the new code to my test site, then jumped into the site’s admin area and activated the plugin.

    It worked! Or so it seemed.

    ChatGPT even gave the plugin its own menu item…

    Dummy Content Generator WordPress plugin -created by ChatGPT
    ChatGPT created all this!

    And a settings screen with lots of fancy boxes and fields.

    Dummy Content Generator WordPress plugin settings screen.
    Looks impressive…but will it work?

    My first impression was “Wow…ChatGPT created the plugin and made its own decisions about some of the plugin settings and the user interface layout and design!”

    But… “does the plugin work?”

    I couldn’t see a field where I could specify how many posts or pages to create, so I simply ticked some boxes, entered some values, and clicked on the “Save Changes” button to see what happens.

    Dummy Content Generator WordPress plugin -created by ChatGPT
    And now, for the moment of truth…

    And…absolutely nothing happened!

    WordPress Posts Table showing a sinlge "Hello world" post.
    The newest lowest point of my WordPress plugin development career…a plugin that does nothing!

    My fancy-ass plugin was all make-believe, just like one of those children’s playground spaceships that’s filled with useless knobs you can turn and buttons you can press while pretending to be flying in outer space.

    So, I reached out to one of our developers via Slack and asked them to look at the plugin file.

    Some of the comments that came back included the following:

    • “The plugin tries to generate random content on each and every admin page load”
    • “It calls a function dummy_content_generator_generate_content_paragraphs which, in turn, attempts to call dummy_content_generator_get_random_paragraph for every paragraph it tries to generate. The problem is that there is no dummy_content_generator_get_random_paragraph function.
    • “The page loads to a point, then it errors out because there’s more missing stuff”
    • “Other than all the mentioned issues, there’s no validation whatsoever, and no escaping of the output, which is terrible”
    • “In terms of having something as starting point, this is a very, very poor one. In terms of having a working plugin, this is nowhere near that”

    After some back and forth discussions , it was deemed that there was quite a lot wrong with the plugin, that it would take a lot of work to fix it, and they suggested I scrap the project.

    At this point, however, I was too invested in my mission to simply abandon everything and give up. Recalling Sir Winston Churchill’s famous words (“Fetch me another brandy” “Never give in, never give in, never, never, never…”), I decided it was time for…

    Take #2…

    Ok, so my first attempt to get ChatGPT to build a WordPress plugin from scratch was a dismal failure. This in itself provided some valuable insights into ChatGPT’s ability to perform complex coding tasks (or, as someone in the team put it, “you can’t code using ChatGPT without having extensive coding knowledge.”)

    So, for “Take #2,” let’s reset and go again with a simpler plugin request.

    Going back to the drawing board, a genius lightbulb moment lit up my mind…why not ask ChatGPT to suggest ideas for simple WordPress plugins it could then generate the code for?

    So, that’s what I did. Here’s the prompt I promptly engineered…

    ChatGPT prompt for generating WordPress plugin ideas.
    My genius prompt.

    And here’s the list of suggested plugins ChatGPT replied with…

    ChatGPT - List of WordPress plugin ideas.
    The blueprint of my WordPress plugin empire.

    I liked the last suggestion, so I asked ChatGPT to generate the code for a functional content duplicator plugin, and it immediately went to work.

    ChatGPT prompt to generate code for a WordPress plugin that duplicates content.
    This is what a license to print money looks like!

    ChatGPT generated the following code for the plugin in the blink of an eye:

    
    <?php
    /*
    Plugin Name: Content Duplicator
    Description: Allows users to duplicate posts, pages, or custom post types with one click.
    Version: 1.0.0
    Author: Your Name
    Author URI: https://yourwebsite.com
    */
    
    // Add duplicate action links to post row actions
    function content_duplicator_add_duplicate_link( $actions, $post ) {
        if ( current_user_can( 'edit_posts' ) ) {
            $actions['duplicate'] = '<a href="' . wp_nonce_url( admin_url( 'admin-post.php?action=content_duplicator_duplicate_post&post_id=' . $post->ID ), 'content_duplicator_duplicate_post' ) . '" title="Duplicate this item" rel="permalink">Duplicate</a>';
        }
        return $actions;
    }
    add_filter( 'post_row_actions', 'content_duplicator_add_duplicate_link', 10, 2 );
    
    // Duplicate the post
    function content_duplicator_duplicate_post() {
        if ( isset( $_GET['post_id'] ) ) {
            $post_id = absint( $_GET['post_id'] );
    
            if ( current_user_can( 'edit_posts' ) && wp_verify_nonce( $_GET['_wpnonce'], 'content_duplicator_duplicate_post' ) ) {
                $post = get_post( $post_id );
    
                $args = array(
                    'post_title' => $post->post_title . ' (Duplicate)',
                    'post_content' => $post->post_content,
                    'post_type' => $post->post_type,
                    'post_status' => $post->post_status,
                    'post_parent' => $post->post_parent,
                    'post_author' => get_current_user_id(),
                );
    
                $new_post_id = wp_insert_post( $args );
    
                if ( $new_post_id ) {
                    // Duplicate meta fields
                    $meta_fields = get_post_custom( $post_id );
                    foreach ( $meta_fields as $key => $values ) {
                        foreach ( $values as $value ) {
                            add_post_meta( $new_post_id, $key, $value );
                        }
                    }
    
                    // Redirect to the duplicated post
                    wp_redirect( admin_url( 'post.php?action=edit&post=' . $new_post_id ) );
                    exit;
                }
            }
        }
    }
    add_action( 'admin_post_content_duplicator_duplicate_post', 'content_duplicator_duplicate_post' );
    
    

    It even provided a set of instructions after generating the code.

    ChatGPT instructions.
    The code not only comes with instructions, but ChatGPT even says “Please”!

    I then went back to my test site and uploaded the new plugin file to the wp-content > plugins directory.

    The Hub - File Manager
    There’s a lot of action to unpack in this screenshot.

    I also created a dummy post to test the plugin with…

    WordPress test post.
    Can the plugin duplicate this cheesy post? Let’s find out!

    Here are the post’s menu options before activating the plugin…

    WordPress Posts table with single post entry.
    A default post with default options.

    Let’s go and activate the plugin…

    WordPress Plugins screen - Activate Content Duplicator
    “Activate Content Duplicator” – Sounds like a line from a Star Trek movie.

    Success! The plugin activated.

    WordPress Plugins screen - Plugin activated message.
    A gratuitous screenshot proving that the plugin successfully activated.

    Now, let’s see if the plugin actually works.

    Here’s my test post again. Note that the plugin has added a new “Duplicate” item to the menu after being activated.

    Let’s click on “Duplicate” and see what happens…

    WordPress Posts Table - Post entry with a new Duplicate item.
    ChatGPT even added a “Duplicate” menu item tooltip to the code!

    A duplicate post has been created…

    An example of a duplicated WordPress post.
    A duplicate of the original post.

    Here’s the table of posts showing entries for the original and duplicated post.

    WordPress Posts table with original post and duplicated post.
    The original post and its cloned version.

    I’m sure that with better prompt engineering and some code tweaking, the plugin could have been significantly improved. For example, I would prefer if the plugin set the post status of the newly-duplicated post to ‘draft’ instead of publishing it, but ChatGPT delivered a simple WordPress plugin that worked. It was basic, but it did the job.

    All I needed to do now was to ask someone who codes WordPress plugins for a living to scrutinize the code and share how they felt about using a tool like ChatGPT to code plugins.

    Feedback from Our Expert Plugin Developers

    Shortly after uploading the plugin to one of our testing channels, I got pinged from one of our developers. Here are some of the key points provided in their feedback:

    • “ChatGPT et al are decent at answering questions you already know the answer to.”
    • “I also used it in the past to build a simple plugin for me, but as long as I was giving more complex prompts, it started to mess things around, so eventually I manually debug the given code to work, cause else it’d take ages for it to actually debug it line by line.”
    • “Basically, it does what it says. However, it does what it says very literally. As in, it will duplicate a post and its corresponding postmeta (custom) fields. However, it doesn’t seem like it will propagate any taxonomies to the duplicated post (the plugin should copy and assign the same taxonomy terms, such as categories or tags, from the original post to the duplicated post).”
    • If I was to be super-nitpicky about this, I’d also mention that it’s not L10n-ready – there won’t be an option to translate this plugin. But, that’s just being very nitpicky – I don’t really think, nor would I expect, a prompt-generated plugin to be generic enough to be needing something like that at all. To me, it is more of a “very specific problem domain” kind of a thing, including the language used. At the end of the day, it does do what it says it will, which is very nice.”

    In addition to examining the WordPress plugin code generated by ChatGPT and providing feedback as shown above, our developers also agreed with the following key points after assessing ChatGPT’s current capabilities to generate code:

    1 – It’s important to exercise caution and not blindly accept ChatGPT-generated code as correct.

    • ChatGPT can provide answers, but it’s up to the user to assess whether the answer is correct or not.
    • There is a risk of receiving incorrect or nonsensical answers from ChatGPT, both obvious and subtle.
    • It’s important to exercise caution and not blindly accept the generated code as correct.
    • ChatGPT’s output should be treated as autocomplete, making life easier but requiring caution and verification.

    The ability to discern good code from bad or nonsensical code, however, implies that…

    2 – Users should have sufficient knowledge and understanding of WordPress plugin development to evaluate and modify the generated code as needed.

    • ChatGPT can help simplify and expedite the process of building simple custom WordPress plugins, generate code snippets, and provide explanations. Anything more complex, however, requires plugin development experience and coding skills.
    • Using ChatGPT without sufficient knowledge can lead to negative consequences or unreliable code.
    • Relying solely on ChatGPT without critical thinking is similar to blindly copying the first answer from Stack Overflow (Stack Overflow threads provide more context, multiple answers, and feedback from other users, making it a more reliable resource, but Stack Overflow threads tend to be more generic, whereas ChatGPT can provide specific answers to individual queries).

    3 – Utilizing other resources, such as WordPress documentation, tutorials, and community forums, alongside ChatGPT can provide a more comprehensive understanding of WordPress plugin development.

    • As you explore the possibilities of using ChatGPT for WordPress plugin development, it’s valuable to engage with the WordPress community. Share your experiences, ask for feedback, and seek guidance from experienced developers. Participating in forums, attending WordPress meetups, or joining online communities can provide valuable insights and help you refine your plugin development process.
    • Additionally, consider following WordPress security best practices to safeguard your website from potential vulnerabilities. ChatGPT can provide recommendations on security measures you can implement to protect your plugin.
    • It’s also essential to maintain a clear understanding of your desired functionality and thoroughly review and test the generated code and secure your custom plugins before deploying them to a production environment.

    Can ChatGPT Turn You Into a WordPress Plugin Developer?

    We’ve explored how you can utilize ChatGPT to build simple custom WordPress plugins quickly and securely, even if you have limited coding experience.

    Beyond the core functionality of your plugin, you can also leverage ChatGPT to generate code for custom user interfaces. With its ability to understand prompts and generate HTML, CSS, and JavaScript snippets, you can create intuitive admin interfaces, front-end components, and interactive elements that will enhance the user experience and allow you to deliver a polished final product.

    By utilizing the language model’s capabilities, you can generate code snippets, optimize functionality, and create user-friendly interfaces. However, it’s crucial to understand the generated code, review and refine it, and thoroughly test your custom plugins before deploying them to your live website.

    The generated code may also require adjustments to align with coding standards, naming conventions, or specific project requirements. This requires a certain amount of coding knowledge and skills, as does optimizing the code and ensuring it follows WordPress coding guidelines for better maintainability.

    The bottom line: AI-powered tools like ChatGP can streamline your workflow, boost productivity, and unlock new possibilities. While ChatGPT is a powerful and valuable tool to have in your arsenal, AI won’t replace skilled coders any time soon.

    Interested in Developing WordPress plugins?

    Check out some of our tutorials and articles on WordPress plugin development:

  • Can ChatGPT Build a Useful WordPress Plugin That Actually Works?

    Can AI turn non-coders into pro WordPress plugin developers? To find out, we asked ChatGPT to build a custom WordPress plugin from scratch and then had our crack team of developers examine the code…

    AI is the world’s most popular two-letter word right now. With all the recent news headlines about whether AI will take our jobs away, we wanted to know… can ChatGPT actually develop a functional and useful WordPress plugin without having to write code from scratch? And does the plugin meet best coding practices?

    Fortunately, WPMU DEV builds some of the most robust WordPress plugins in the world, so we have plenty of expert WordPress plugin developers who can put ChatGPT to the test.

    In fact, if you take a stroll around our company’s virtual corridors, you can’t help but bump into WordPress coders and developers. It seems everyone around here can look at a WordPress plugin and see PHP the way Neo sees the Matrix’s digital rain code.

    Matrix code
    What PHP code looks like to experienced WordPress plugin developers. Source: Giphy.com

    Everyone, that is …except me!

    I’m just a blog writer with no coding skills and a burning desire to add “prompt engineer” to my CV.

    So, in this post, we’ll explore how to leverage the power of ChatGPT to build a simple custom WordPress plugin quickly and securely, even if you lack extensive coding skills.

    We’ll do this by:

    1) Asking ChatGPT to generate the code for a useful plugin that we can test, and

    2) Running the code generated by ChatGPT past our team of professional plugin developers so they can review it and provide their honest feedback.

    We’ll cover the following:

    Step 1 – Define the Plugin’s Functionality

    Before using ChatGPT to generate code, we need to have a clear understanding of the functionality we want our plugin to provide.

    This starts by outlining the specific features, actions, or modifications we’ll want to achieve with our plugin. This will then help us generate accurate prompts for ChatGPT and ensure that our AI-generated code aligns with our desired outcomes.

    Step 2 – Generate Code Snippets with ChatGPT

    To generate our code snippets using ChatGPT, we’ll keep things simple (and free) and use the freely available interface provided by OpenAI.

    Take #1…

    Note: My first attempt at using ChatGPT to create a WordPress plugin from scratch was way too ambitious. I asked ChatGPT to build me a simple WordPress time-travel dummy text generating plugin, using the prompt below…

    ChatGPT - WordPress plugin creation prompt.
    This prompt will surely kick ChatGPT’s WordPress plugin development tyres.

    As someone who spends a lot of time writing WordPress tutorials, I often need dummy content to test plugins, create screenshots, etc.

    So, I thought it would be great to model my AI-generated dummy content plugin on a plugin I often use called FakerPress.

    ChatGPT pushed back on my request and let me know that creating a fully functional WordPress plugin with all the features I requested was beyond the scope of a single response.

    However, it did offer to provide me with a basic template, guide me on how to implement some of the features I mentioned, and even gave me instructions on how to create a plugin directory and file…

    ChatGPT response to WordPress plugin development prompt.
    Mmm…maybe my first attempt at creating a WordPress plugin was too ambitious!

    At first, ChatGPT output code that looked quite impressive…

    ChatGPT code
    To someone who knows ‘zip’ about coding, the above code snippet sure looks impressive!

    ChatGPT also output all the additional code required to complete the next steps.

    ChatGPT - WordPress plugin development prompt.
    Lacking coding skills, I relied on ChatGPT to guide me through each step of the plugin development process.

    With the plugin code output, the next step was to upload the plugin to my test site and test it to make sure it works.

    Step 3 – Test The Custom Plugin

    After uploading the folder containing the plugin code to the wp-content > plugins directory of my test site and activating it inside the Plugins screen…

    Plugins screen - Dummy Content Generator activation menu link.
    And now for the moment we’ve all been waiting for [drumroll]…

    I got a fatal error!

    Plugins screen - Fatal error message.
    What an anticlimax…the lowest point of my WordPress plugin development career!

    Assuming that maybe I didn’t add the additional snippets that ChatGPT provided correctly, I went back and asked for all the code to be provided as a single file that I could simply copy and paste to overwrite and update the uploaded plugin file…

    Screenshot of ChatGPT prompt and response.
    Why couldn’t it just have given me the entire copy and paste code the first time?

    There was a lot of code to output, so whenever the process came to a standstill, I instructed ChatGPT to continue…

    Screenshot of ChatGPT prompt and response.
    ChatGPT sometimes just needs a little gentle encouragement to keep going.

    After repeating this process several times, ChatGPT output the entire code and even provided some helpful information.

    Screenshot of ChatGPT response.
    After waiting a whole 2 minutes…ChatGPT finally output all of the plugin code!

    I uploaded the plugin file with the new code to my test site, then jumped into the site’s admin area and activated the plugin.

    It worked! Or, so it seemed.

    ChatGPT gave the plugin its own menu item…

    Dummy Content Generator WordPress plugin -created by ChatGPT
    ChatGPT created all this!

    And a settings screen with lots of fancy boxes and fields…

    Dummy Content Generator WordPress plugin settings screen.
    Looks impressive…but will it work?

    But I couldn’t see a field to specify how many posts or pages to create, so I simply ticked some boxes, entered some values, and clicked on the “Save Changes” button to see what happens.

    Dummy Content Generator WordPress plugin -created by ChatGPT
    And now, for the moment of truth…

    And…absolutely nothing happened!

    WordPress Posts Table showing a sinlge "Hello world" post.
    The newest lowest point of my WordPress plugin development career…a plugin that does nothing!

    My fancy-ass plugin was all make-believe, just like one of those children’s playground spaceships that’s filled with useless knobs you can turn and buttons you can press while pretending to be flying in outer space.

    So, I reached out to one of our developers via Slack and asked them to look at the plugin file.

    Some of the comments that came back included the following:

    • “The plugin tries to generate random content on each and every admin page load”
    • “It calls a function dummy_content_generator_generate_content_paragraphs which, in turn, attempts to call dummy_content_generator_get_random_paragraph for every paragraph it tries to generate. The problem is that there is no dummy_content_generator_get_random_paragraph function.
    • “The page loads to a point, then it errors out because there’s more missing stuff”
    • “Other than all the mentioned issues, there’s no validation whatsoever, and no escaping of the output, which is terrible”
    • “In terms of having something as starting point, this is a very, very poor one. In terms of having a working plugin, this is nowhere near that”

    After some back and forth discussions , it was deemed that there was quite a lot wrong with the plugin, that it would take a lot of work to fix it, and they suggested I scrap the project.

    At this point, however, I was too invested in my mission to simply abandon everything and give up. Recalling Sir Winston Churchill’s famous words (“Fetch me another brandy” “Never give in, never give in, never, never, never…”), I decided it was time for…

    Take #2…

    Ok, so my first attempt to get ChatGPT to build a WordPress plugin from scratch was a dismal failure. This in itself provided some valuable insights into ChatGPT’s ability to perform complex coding tasks (or, as someone in the team put it, “you can’t code using ChatGPT without having extensive coding knowledge.”)

    So, for “Take #2,” I decided to try again with a simpler plugin request.

    Going back to the drawing board, a genius lightbulb moment lit up in my mind…why not ask ChatGPT to suggest ideas for simple WordPress plugins it could then generate the code for?

    So, that’s what I did. Here’s the prompt I promptly engineered…

    ChatGPT prompt for generating WordPress plugin ideas.
    My genius prompt.

    And here’s the list of suggested plugins ChatGPT replied with…

    ChatGPT - List of WordPress plugin ideas.
    The blueprint of my WordPress plugin empire.

    I liked the last suggestion, so I asked ChatGPT to generate the code for a functional content duplicator plugin, and it immediately went to work.

    ChatGPT prompt to generate code for a WordPress plugin that duplicates content.
    This is what a license to print money looks like!

    ChatGPT generated the following code for the plugin in the blink of an eye:

    
    <?php
    /*
    Plugin Name: Content Duplicator
    Description: Allows users to duplicate posts, pages, or custom post types with one click.
    Version: 1.0.0
    Author: Your Name
    Author URI: https://yourwebsite.com
    */
    
    // Add duplicate action links to post row actions
    function content_duplicator_add_duplicate_link( $actions, $post ) {
        if ( current_user_can( 'edit_posts' ) ) {
            $actions['duplicate'] = '<a href="' . wp_nonce_url( admin_url( 'admin-post.php?action=content_duplicator_duplicate_post&post_id=' . $post->ID ), 'content_duplicator_duplicate_post' ) . '" title="Duplicate this item" rel="permalink">Duplicate</a>';
        }
        return $actions;
    }
    add_filter( 'post_row_actions', 'content_duplicator_add_duplicate_link', 10, 2 );
    
    // Duplicate the post
    function content_duplicator_duplicate_post() {
        if ( isset( $_GET['post_id'] ) ) {
            $post_id = absint( $_GET['post_id'] );
    
            if ( current_user_can( 'edit_posts' ) && wp_verify_nonce( $_GET['_wpnonce'], 'content_duplicator_duplicate_post' ) ) {
                $post = get_post( $post_id );
    
                $args = array(
                    'post_title' => $post->post_title . ' (Duplicate)',
                    'post_content' => $post->post_content,
                    'post_type' => $post->post_type,
                    'post_status' => $post->post_status,
                    'post_parent' => $post->post_parent,
                    'post_author' => get_current_user_id(),
                );
    
                $new_post_id = wp_insert_post( $args );
    
                if ( $new_post_id ) {
                    // Duplicate meta fields
                    $meta_fields = get_post_custom( $post_id );
                    foreach ( $meta_fields as $key => $values ) {
                        foreach ( $values as $value ) {
                            add_post_meta( $new_post_id, $key, $value );
                        }
                    }
    
                    // Redirect to the duplicated post
                    wp_redirect( admin_url( 'post.php?action=edit&post=' . $new_post_id ) );
                    exit;
                }
            }
        }
    }
    add_action( 'admin_post_content_duplicator_duplicate_post', 'content_duplicator_duplicate_post' );
    
    

    It even provided a set of instructions after generating the code.

    ChatGPT instructions.
    The code not only comes with instructions, but ChatGPT even says “Please”!

    I then uploaded the new plugin file to the wp-content > plugins directory of my test site using The Hub’s file manager.

    The Hub - File Manager
    There’s a lot of action to unpack in this screenshot.

    And created a dummy post to test the plugin with…

    WordPress test post.
    Did the plugin duplicate this cheesy post? Let’s find out!

    Here are the post’s menu options before activating the plugin…

    WordPress Posts table with single post entry.
    A default post with default options.

    After activating the plugin…

    WordPress Plugins screen - Activate Content Duplicator
    “Activate Content Duplicator” – Sounds like a line from a Star Trek movie.

    Success!

    WordPress Plugins screen - Plugin activated message.
    A gratuitous screenshot proving that the plugin successfully activated.

    The plugin activated. But did it actually work?

    Here’s my test post again (note that the plugin added a new “Duplicate” item to the menu after activation). I then clicked on “Duplicate” to see what happens…

    WordPress Posts Table - Post entry with a new Duplicate item.
    ChatGPT even added a “Duplicate” menu item tooltip to the code!

    And a duplicate post was created!

    An example of a duplicated WordPress post.
    A duplicate of the original post.

    Here’s the table of posts showing entries for the original and duplicated post.

    WordPress Posts table with original post and duplicated post.
    The original post and its cloned version.

    I’m sure that with better prompt engineering and some code tweaking, the plugin could have been significantly improved. For example, I would prefer if the plugin set the post status of the newly-duplicated post to ‘draft’ instead of publishing it, but ChatGPT delivered a simple WordPress plugin that worked. It was basic, but it did the job.

    The last step was to ask someone who codes WordPress plugins for a living to scrutinize the code and get their opinion about using a tool like ChatGPT to code plugins.

    Feedback from Our Expert Plugin Developers

    Shortly after uploading the plugin to one of our testing channels, I got a ping from one of our developers. Here are some of the key points provided in their feedback:

    • “ChatGPT et al are decent at answering questions you already know the answer to.”
    • “I also used it in the past to build a simple plugin for me, but as long as I was giving more complex prompts, it started to mess things around, so eventually I manually debug the given code to work, cause else it’d take ages for it to actually debug it line by line.”
    • “Basically, it does what it says. However, it does what it says very literally. As in, it will duplicate a post and its corresponding postmeta (custom) fields. However, it doesn’t seem like it will propagate any taxonomies to the duplicated post (the plugin should copy and assign the same taxonomy terms, such as categories or tags, from the original post to the duplicated post).”
    • If I was to be super-nitpicky about this, I’d also mention that it’s not L10n-ready – there won’t be an option to translate this plugin. But, that’s just being very nitpicky – I don’t really think, nor would I expect, a prompt-generated plugin to be generic enough to be needing something like that at all. To me, it is more of a “very specific problem domain” kind of a thing, including the language used. At the end of the day, it does do what it says it will, which is very nice.”

    In addition to examining the WordPress plugin code generated by ChatGPT and providing feedback as shown above, our developers also agreed with the following key points after assessing ChatGPT’s current capabilities to generate code:

    1 – It’s important to exercise caution and not blindly accept ChatGPT-generated code as correct.

    • ChatGPT can provide answers, but it’s up to the user to assess whether the answer is correct or not.
    • There is a risk of receiving incorrect or nonsensical answers from ChatGPT, both obvious and subtle.
    • It’s important to exercise caution and not blindly accept the generated code as correct.
    • ChatGPT’s output should be treated as autocomplete, making life easier but requiring caution and verification.

    The ability to discern good code from bad or nonsensical code, however, implies that…

    2 – Users should have sufficient knowledge and understanding of WordPress plugin development to evaluate and modify the generated code as needed.

    • ChatGPT can help simplify and expedite the process of building simple custom WordPress plugins, generate code snippets, and provide explanations. Anything more complex, however, requires plugin development experience and coding skills.
    • Using ChatGPT without sufficient knowledge can lead to negative consequences or unreliable code.
    • Relying solely on ChatGPT without critical thinking is similar to blindly copying the first answer from Stack Overflow (Stack Overflow threads provide more context, multiple answers, and feedback from other users, making it a more reliable resource, but Stack Overflow threads tend to be more generic, whereas ChatGPT can provide specific answers to individual queries).

    3 – Utilizing other resources, such as WordPress documentation, tutorials, and community forums, alongside ChatGPT can provide a more comprehensive understanding of WordPress plugin development.

    • As you explore the possibilities of using ChatGPT for WordPress plugin development, it’s valuable to engage with the WordPress community. Share your experiences, ask for feedback, and seek guidance from experienced developers. Participating in forums, attending WordPress meetups, or joining online communities can provide valuable insights and help you refine your plugin development process.
    • Additionally, consider following WordPress security best practices to safeguard your website from potential vulnerabilities. ChatGPT can provide recommendations on security measures you can implement to protect your plugin.
    • It’s also essential to maintain a clear understanding of your desired functionality and thoroughly review and test the generated code and secure your custom plugins before deploying them to a production environment.

    Can ChatGPT Turn You Into a WordPress Plugin Developer?

    In this article, we’ve explored how you can utilize ChatGPT to build simple custom WordPress plugins, even if you have limited coding experience.

    In other articles, we’ve seen that AI-powered tools like ChatGP can streamline your workflow, boost productivity, and unlock new possibilities (check out our recent article on ways that ChatGPT can help you as a WordPress developer).

    While there are over 60,000 free WordPress plugins available covering every type of functionality you can imagine, sometimes you may need a custom solution to meet a client’s specific requirements.

    Beyond the core functionality of your plugin, you can also leverage ChatGPT to generate code for custom user interfaces. With its ability to understand prompts and generate HTML, CSS, and JavaScript snippets, you can create intuitive admin interfaces, front-end components, and interactive elements that will enhance the user experience and allow you to deliver a polished final product.

    By utilizing the language model’s capabilities, you can generate code snippets, optimize functionality, and create user-friendly interfaces. However, it’s crucial to understand the generated code, review and refine it, and thoroughly test your custom plugins before deploying them to your live website.

    The generated code may also require adjustments to align with coding standards, naming conventions, or specific project requirements. This requires a certain amount of coding knowledge and skills, as does optimizing the code and ensuring it follows WordPress coding guidelines for better maintainability.

    The bottom line:

    Here are my findings after trying to get ChatGPT to code me a plugin from scratch:

    1. I couldn’t have gotten this done without the help of our experienced developers.
    2. Using ChatGPT to generate code without coding knowledge is really challenging – it helps to know what you are doing 🙂
    3. While ChatGPT is a powerful and valuable tool, it doesn’t seem like AI will replace skilled coders any time soon.

    Interested in Developing WordPress plugins?

    Check out some of our tutorials and articles on WordPress plugin development:

  • 11 Ways ChatGPT Can Help You As a WordPress Developer

    With the evolution of AI technologies like ChatGPT, many questions linger about the future of WordPress development and how AI can actually help – not hurt – your job or business.

    Sophisticated artificial intelligence tools like ChatGPT can perform many tasks that previously required human intelligence.

    If you’re concerned about AI eventually replacing you and taking your job (we’ve written before about how AI will affect the WordPress industry), fear not.

    This article explores some of the many ways that AI, specifically ChatGPT, can actually help you as a WordPress developer.

    After reading this article and trying out some of the applications described below, hopefully you’ll see why an AI tool like ChatGPT can be a valuable assistant to help you get things done faster and more efficiently.

    We’ll cover the following:

      1. Generating Code
      2. Testing
      3. Technical Documentation
      4. Debugging
      5. Comment Generation
      6. Simplifying Complex Code
      7. Data Processing
      8. Engineering
      9. Generating Alternative Code
      10. Model Development and Deployment
      11. Research

    Let’s kick things off with…

    The Rundown on ChatGPT

    ChatGPT, short for Chat Generative Pretrained Transformer, is an AI tool created by OpenAI, an AI research and implementation company.

    This powerful tool has been fine-tuned using reinforcement learning and a supervised learning approach, and serves as a long-form question-answering AI that can effectively respond to complex queries.

    ChatGPT is a type of Generative AI, which means that when it is trained, it can generate outputs similar to the examples it was trained on, although not identical. It can assist you in various tasks, such as coding, crafting essays, generating outlines, and even composing emails.

    11 Ways ChatGPT Can Help You As a Developer

    As a WordPress developer, ChatGPT offers many advantages that you can leverage to enhance your work. Let’s go through some of the ways it can benefit you.

    Note: the examples below were generated using GPT-3 (its free version) — so there’s no cost to experiment with the methods described below.

    1. Generating Code

    ChatGPT is an invaluable tool for WordPress developers when it comes to generating code. By simply providing a few lines specifying the type of code required, ChatGPT can understand and interpret your needs, saving you significant time and effort.

    But it doesn’t stop at basic code generation. ChatGPT possesses the ability to generate intricate code for complex tasks, such as creating entire modules or classes. This means that even if you’re unfamiliar with a particular code, ChatGPT can serve as a crash course, allowing you to grasp its inner workings and learn the essentials.

    To demonstrate ChatGPT’s capabilities, I requested a line of code for an opt-in form where customers can choose from a variety of food items. Remarkably, ChatGPT swiftly generated the necessary code in a matter of moments.

    Line of code example.
    Developing a WordPress site that requires opting-in and food choices? This example shows you how quickly you can generate code for this specific need.

    If you’re not happy with the response, you can regenerate it. It will then give you another option. Additionally, it tells you what exactly is on this form, and you can vote on whether this response is better, worse, or the same.

    Another line of code example.
    The 2nd code option that ChatGPT gave me.

    Freeing up time for your WordPress business by eliminating time-consuming coding can be extremely beneficial to focus on other areas of your business.

    2. Testing

    ChatGPT is also an invaluable tool for WordPress developers when it comes to creating test cases. It offers several ways to assist in this process.

    Firstly, ChatGPT has the ability to analyze and understand the logic and structure of the code you enter in its chat area. This enables it to generate test cases that cover different code paths and edge cases, providing comprehensive test coverage.

    Furthermore, ChatGPT generates clear and easy-to-understand documentation for these test cases. This documentation includes the test inputs, predicted outcomes, and conditions involved. Having such organized information at your disposal greatly simplifies the testing process.

    With this valuable information at hand, as a developer, you can easily update your code and determine the most effective variables to use based on the test case outcomes. This allows for efficient code refinement and optimization.

    3. Technical Documentation

    Technical documentation can be a daunting task for developers. Luckily, ChatGPT can help, thanks to ChatGPT’s natural language skills.

    Simply give ChatGPT a snippet of code, and instruct it to generate documentation explaining the code’s purpose, inputs, and other important information.

    For example, here’s a snippet from the code it generated featuring food items. There was a lot to it, so this is just a short excerpt from the provided documentation.

    A documentation example.
    This was just a small snippet of what was generated.

    You can get even more detailed information, like parameters, returns, error handling, and much more.

    Be sure to check for accuracy. ChatGPT isn’t perfect (which we’ll discuss later in this article); however, using it for documentation – if anything – can provide a great outline to edit accordingly.

    It’s a terrific way to quickly punch up documentation for code and focus on other relevant things in your WordPress business.

    4. Debugging

    If you need to track down bugs or apply good code practices, ChatGPT is extremely beneficial. It can recommend debugging strategies and find bugs.

    Plus, it can examine a piece of code and make suggestions that you can do to find and fix any bug issues. This eliminates hours of painstaking looking for bugs on your own.

    Also, you can recommend code restructuring, which helps by suggesting modifications to improve readability, maintainability, and a bug-free nature, so there are fewer bugs and faster development.

    Example of bug in code.
    An example of a bug in the code and how to fix it.

    Debugging quickly with ChatGPT can save a lot of time (and a headache) when coding for your clients.

    5. Comment Generation

    ChatGPT provides a valuable feature for WordPress developers: code commenting. It helps you gain a clear understanding of what your code does by adding comments and explanations to specific code segments.

    In fact, ChatGPT often offers comments on its own, but you can also request detailed comments as needed.

    This commenting feature greatly aids other developers in comprehending your code more easily. It serves as a form of documentation that provides clarity and context, making it simpler and easier for both you and other developers to understand your code’s functionality.

    Moreover, ChatGPT is capable of providing clarifications and explanations for specific parts of the code. This feature is particularly useful when you don’t require full documentation but still need specific insights and details about certain code segments.

    Code comments.
    A bit of clarification on a line of code.

    6. Simplifying Complex Code

    ChatGPT allows programmers to produce simple language explanations of complicated code areas so that others can maintain the code more easily.

    This works because ChatGPT can automatically generate code comments and documentation, and the AI can simplify code. This helps save a lot of time as a developer.

    Additionally, with the capability of simplifying code, it’s often times even more accurate than what a developer might write.

    Explaining complex code in snippets is extremely useful for developers to understand difficult code and have it explained simply. ChatGPT can even break down what each line of code does, how it works, and so forth.

    7. Data Processing

    Need assistance in data processing? ChatGPT can help by generating code that cleans, transforms, and prepares the data for training and testing models. This includes managing tasks such as encoding categorical variables, dealing with missing values, or imputing missing values with a straightforward strategy.

    Plus, it can create new features from existing data. It generates code that extracts information from unstructured data (e.g. text or images). From this point, it turns that info into structured data used for machine learning.

    This helps make the preprocessing process more streamlined, time efficient, and accurate.

    8. Engineering

    ChatGPT assists in feature engineering for machine learning programming. It does this by offering automated text generation capabilities.

    When you have a machine learning platform with different data and relevance, it can improve performance.

    So, feature engineering assists with reducing the dimensionality of a dataset and enhancing the interpretability of a model – quickly and accurately.

    9. Generating Alternative Code

    This feature is for WordPress developers who want to produce alternative code that improves performance. So, you can take an old piece of code and ask ChatGPT to suggest improvements.

    It may suggest limiting memory usage or perhaps reducing the number of operations.

    For example, here’s a snippet of code for which I asked ChatGPT to make an alternative.

    Alternative code example.
    This isn’t a very complex example. However, ChatGPT can do very complex code alternatives.

    It then answers back.

    A portion of code example.
    This is just a portion of the code.

    There is also an explanation for it.

    Explanation of code.
    This explains exactly what it did with the original code.

    Generating alternative code has never been easier, thanks to ChatGPT.

    10. Model Development and Deployment

    ChatGPT can assist in the preparation and cleaning of text data. This enhances the performance of a model and can create human-like text, which can then be used to mimic human-computer communication.

    This is unique and helpful when you want to develop and deploy conversational AI systems, such as a chatbot.

    Additionally, ChatGPT can create natural language explanations of a model’s predictions. This helps make the model more explainable.

    For natural language, ChatGPT has the power to generate natural language text that can relate and work well with any interaction it has with people.

    11. Research

    For Q&A’s and finding answers, ChatGPT is a great tool for researching as a developer. It can comprehend complex programming questions and deliver answers.

    Basically, you can use ChatGPT as a search engine. Ask it complex questions, and get answers. It’s a way to get an answer quickly and easily instead of combing numerous sources.

    It also provides relevant code examples and snippets with its answers, so you can see for yourself if the answers it gives suffices.

    For example, here I asked it to generate a library that adds a pop-up feature to my website.

    A portion of what ChatGPT can generate for features.
    This is just a portion of what it had to offer.

    AI is not always 100% accurate. However, you can, more often than not, get good, accurate information regarding coding and development answers. Please check elsewhere if you feel it’s not providing accurate information. This being said, you should gain some useful and accurate information more often than not.

    This brings us to…

    Can You Trust ChatGPT’s Responses?

    ChatGPT has some limitations that you should be aware of as a WordPress developer. While it can be a helpful tool, it’s important to understand its potential shortcomings.

    ChatGPT is not always accurate and may struggle with basic logic. It has been known to generate incorrect information or “hallucinate” facts that are completely inaccurate.

    The model’s training data consists of a wide range of written content created by people over time. This means that ChatGPT may exhibit biased behavior and reflect the biases present in the data it was trained on.

    In summary, it’s essential to exercise caution and not blindly accept everything ChatGPT generates as true. The model still has room for improvement before achieving complete accuracy. However, it can offer valuable insights that can complement your skills as a developer.

    Moreover, if you come across any mistakes made by ChatGPT, it has the capability to learn from them, apologize, and make improvements to better cater to your specific needs.

    ChatGPT response acknowledging errors or confusing responses.
    ChatGPT can recognize the error of its ways and learn from its mistakes.

    As a developer, your role remains crucial. ChatGPT can serve as a helpful tool to assist you in your work, but it should not be relied upon to take over entirely.

    Know Why to Use AI

    As AI technology like ChatGPT continues to advance, it’s crucial to stay ahead of the curve and embrace transformative changes. Understanding the benefits of using AI will help you make informed decisions about incorporating it into your workflow.

    Even though it’s far from perfect, ChatGPT can be a valuable tool for WordPress developers. By leveraging its capabilities as shown above, you can save time and concentrate on improving other aspects of your WordPress development business.

    So, instead of worrying about AI replacing your job, consider it as a beneficial technology that, used wisely and with good judgement, can enhance your productivity, cut down costs, and ensure high-quality WordPress development.

    But … don’t take it from us! We’ll let ChatGPT have the final word…

    A poem for WordPress developers generated by ChatGPT
    WordPress developers, don’t fear AI, put ChatGPT to work…and give it a try!
  • Instantly Turn Keywords Into SEO Links: This SmartCrawl Tool Automates It For You

    SmartCrawl‘s Automatic Linking feature allows you to automatically turn specific keywords or phrases into internal or external links within your site’s content, saving you time and effort, making interlinking a breeze, and boosting your website’s overall SEO.

    Interlinking web pages is essentially what makes the web the web. Smart and effective interlinking of web pages will improve your site’s SEO and play a crucial role in increasing the visibility and success of your website.

    In this comprehensive guide, we’ll cover practical uses of the SmartCrawl plugin’s Automatic Linking feature and how it can help automate an important aspect of your website’s SEO.

    We’ll cover the following:

    The Importance of Linking Web Content For Improved SEO

    Internal and external linking are essential components of SEO that help to improve your site’s visibility and ranking on search engines and user navigation.

    Internal linking refers to the practice of linking pages within the same website. It is an effective way to guide users through your website, make it easier for search engines to crawl and index pages, and establish a hierarchical page structure.

    Internal linking can also help distribute link equity throughout a website, which can improve the ranking of individual pages.

    For more details, see our comprehensive guide to internal link building.

    External linking, on the other hand, involves linking to other websites or pages that are not within the same domain.

    External linking can provide additional information or resources for users, and can also help establish your website’s authority and relevance in your particular field or industry.

    What is SmartCrawl’s Automatic Linking and How Does It Work?

    SmartCrawl’s powerful Automatic Linking feature automates your site’s internal and external page linking and improves your site’s SEO.

    It works by allowing you to select the post types for which you want to enable auto-linking and the post types or taxonomies that can be linked to.

    This means that you can choose which areas of your website you want to apply the automatic linking feature and select exactly which post type(s) the plugin should automatically insert links in. Every post type active on your site will then be available for keyword linking.

    For example, let’s say you run a web development business and you offer a website building, web hosting, and web maintenance package called “Total Business Care Service” which has an information page where clients can purchase the service.

    Additionally, let’s say you run a blog on your site where you post articles about topics related to WordPress information and want to link to the WordPress news blog any time you type the words “WordPress news.”

    Without the SmartCrawl plugin, you would have to manually create these links each time you write the text in your pages and posts.

    With SmartCrawl, you can enable and set up automatic linking in a few simple steps, and save yourself a bunch of time by letting the plugin do the work of linking the text to your internal and external pages automatically.

    SmartCrawl - Automatic content linking
    Let SmartCrawl automatically link to the internal and external pages you specify for certain keywords.

    Step-By-Step Guide to Using SmartCrawl’s Automatic Linking

    Using SmartCrawl’s Automatic Linking feature is super easy.

    First, make sure that you have installed and activated SmartCrawl Pro.  Automatic linking is not available on the free version of the plugin.

    Next, go to SmartCrawl > Settings > Advanced Tools. Here is where you’ll find the Automatic Links section.

    Note: If this is the first time you are using this feature, click the Activate button.

    SmartCrawl - Advanced Tools: Activate Automatic Linking.
    Activate SmartCrawls’ Automatic Linking feature.

    This will enable the functionality on your website and display the Automatic Linking screen.

    SmartCrawl's Automatic Linking Screen.
    SmartCrawl’s Automatic Linking Screen.

    The feature has four main tabs that let you configure exactly how you want the plugin to handle the automatic linking of keywords on your site.

    Let’s go briefly through each tab:

    Post Types

    This tab lets you choose which areas of your website to apply the automatic linking feature. Use this tab to select the post types that you want to insert links from.

    SmartCrawl: Automatic Linking - Post Types tab.
    Every active post type on your site is available for keyword linking.

    After selecting the post types to insert links in, a “Link to” field will display. Use the dropdown menu to select the post types or taxonomies to link to.

    SmartCrawl: Automatic Linking - Post Types tab - Link to field dropdown menu.
    Select the post types or taxonomies to link to.

    You have now specified the areas of your website where automatic linking will apply.

    Remember to save your settings before continuing.

    Custom Links

    This section is where you take control of your linking strategy.

    Add any keywords or key phrases that you want to automatically link to specific URLs (internal or external) here.

    SmartCrawl: Automatic Linking - Custom Links tab.
    Specify your automatic internal and external links in the Custom Links tab.

    SmartCrawl will now automatically create links throughout your site using the keywords and URLs you have specified.

    SmartCrawl: Automatic Linking example
    SmartCrawl automatically creates the links in your content.

    Exclusions

    Use the Exclusions tab to ensure that certain keywords or URLs will not be linked to.

    SmartCrawl: Automatic Linking - Exclusions tab.
    Exclude keywords and URLs from being automatically linked.

    Settings

    The Settings tab lets you specify global settings for your automatic linking strategy when using SmartCrawl.

    For example, you can set minimum title and taxonomy lengths, maximum limits for links, allow auto-links to empty taxonomies, prevent linking in heading tags, and even process RSS feeds.

    Other options include case-sensitive matching, preventing duplicate links, opening links in new tabs, adding nofollow autolinks, and preventing linking on no-index pages, image captions, and caching on autolinked content.

    SmartCrawl: Automatic Linking - Settings tab.
    The Settings tab puts you in complete control of SmartCrawl’s automatic linking feature.

    With all of these options, you can customize SmartCrawl to meet your specific linking needs.

    Learn about all of the options and settings described above in our SmartCrawl Automatic Linking documentation.

    Practical Examples of SmartCrawl’s Automatic Linking Usage

    So, what are some practical uses of SmartCrawl’s automatic linking feature?

    Let’s go through some examples:

    Example #1 – Boost Internal Linking to Blog Posts

    Suppose you’ve written a great blog post about WordPress themes. You can set up an automatic linking rule in SmartCrawl to target the keyword “WordPress themes” which will automatically link this keyword on all of your existing and new posts to this article.

    Example #2 – Automatically Link to Top Product Pages

    If you have an eCommerce store, you can use automatic linking to turn your top-selling items’ names into links that direct users to the relevant product pages on your site.

    This will help to drive more traffic to your popular and best-selling products and boost sales.

    Example #3 – Increase Visibility of Pillar Content

    Use automatic linking to increase the visibility and boost the rankings of your cornerstone or pillar content by turning the keywords you are targeting for this content into site wide links.

    For example, suppose you have a page that contains an article about XYZ Widget with a step-by-step tutorial and detailed instructions that your customers need to follow to ensure that they use the product correctly. You can create an automatic linking rule in SmartCrawl that targets the keyword “XYZ Widget instructions” and automatically links to this important page.

    Example #4 – Cross-Promote Related Content

    Use automatic linking to connect topic-related blog posts, guides, or how-to articles on your site, providing users with easy access to related information and keeping them engaged longer with your content and your site.

    Example #5 – Link to Useful External Resources

    Have you got a relevant resource on an external site that your readers might benefit from? Turn specific keywords mentioning these resources into links that will direct users to those external pages.

    Example #6 – Boost Affiliate Marketing Revenue

    Similar to the previous example, if you promote affiliate products or services on your site, you can use SmartCrawl’s automatic linking feature to create anchor text links connecting specific brand names or product/service categories to their respective destination pages or sites with your embedded affiliate link.

    SmartCrawl Automatic Linking example.
    SmartCrawl’s Automatic Linking feature is perfect for affiliate marketing!

    Sitewide Automatic Linking – Faster Than Blinking

    SmartCrawl’s powerful and time-saving Automatic Linking feature helps you take your linking strategy to the next level while simultaneously improving your site’s SEO and user navigation experience.

    Check out our documentation section to learn more about using the automatic links feature or access SmartCrawl Pro and start boosting your traffic, search rankings, and sales conversions today by becoming a WPMU DEV member.

  • Instantly Turn Keywords Into SEO Links: This SmartCrawl Tool Automates It For You

    SmartCrawl‘s Automatic Linking feature allows you to automatically turn specific keywords or phrases into internal or external links within your site’s content, saving you time and effort, making interlinking a breeze, and boosting your website’s overall SEO.

    Interlinking web pages is essentially what makes the web the web. Smart and effective interlinking of web pages will improve your site’s SEO and play a crucial role in increasing the visibility and success of your website.

    In this comprehensive guide, we’ll cover practical uses of the SmartCrawl plugin’s Automatic Linking feature and how it can help automate an important aspect of your website’s SEO.

    We’ll cover the following:

    The Importance of Linking Web Content For Improved SEO

    Internal and external linking are essential components of SEO that help to improve your site’s visibility and ranking on search engines and user navigation.

    Internal linking refers to the practice of linking pages within the same website. It is an effective way to guide users through your website, make it easier for search engines to crawl and index pages, and establish a hierarchical page structure.

    Internal linking can also help distribute link equity throughout a website, which can improve the ranking of individual pages.

    For more details, see our comprehensive guide to internal link building.

    External linking, on the other hand, involves linking to other websites or pages that are not within the same domain.

    External linking can provide additional information or resources for users, and can also help establish your website’s authority and relevance in your particular field or industry.

    What is SmartCrawl’s Automatic Linking and How Does It Work?

    SmartCrawl’s powerful Automatic Linking feature automates your site’s internal and external page linking and improves your site’s SEO.

    It works by allowing you to select the post types for which you want to enable auto-linking and the post types or taxonomies that can be linked to.

    This means that you can choose which areas of your website you want to apply the automatic linking feature and select exactly which post type(s) the plugin should automatically insert links in. Every post type active on your site will then be available for keyword linking.

    For example, let’s say you run a web development business and you offer a website building, web hosting, and web maintenance package called “Total Business Care Service” which has an information page where clients can purchase the service.

    Additionally, let’s say you run a blog on your site where you post articles about topics related to WordPress information and want to link to the WordPress news blog any time you type the words “WordPress news.”

    Without the SmartCrawl plugin, you would have to manually create these links each time you write the text in your pages and posts.

    With SmartCrawl, you can enable and set up automatic linking in a few simple steps, and save yourself a bunch of time by letting the plugin do the work of linking the text to your internal and external pages automatically.

    SmartCrawl - Automatic content linking
    Let SmartCrawl automatically link to the internal and external pages you specify for certain keywords.

    Step-By-Step Guide to Using SmartCrawl’s Automatic Linking

    Using SmartCrawl’s Automatic Linking feature is super easy.

    First, make sure that you have installed and activated SmartCrawl Pro.  Automatic linking is not available on the free version of the plugin.

    Next, go to SmartCrawl > Settings > Advanced Tools. Here is where you’ll find the Automatic Links section.

    Note: If this is the first time you are using this feature, click the Activate button.

    SmartCrawl - Advanced Tools: Activate Automatic Linking.
    Activate SmartCrawls’ Automatic Linking feature.

    This will enable the functionality on your website and display the Automatic Linking screen.

    SmartCrawl's Automatic Linking Screen.
    SmartCrawl’s Automatic Linking Screen.

    The feature has four main tabs that let you configure exactly how you want the plugin to handle the automatic linking of keywords on your site.

    Let’s go briefly through each tab:

    Post Types

    This tab lets you choose which areas of your website to apply the automatic linking feature. Use this tab to select the post types that you want to insert links from.

    SmartCrawl: Automatic Linking - Post Types tab.
    Every active post type on your site is available for keyword linking.

    After selecting the post types to insert links in, a “Link to” field will display. Use the dropdown menu to select the post types or taxonomies to link to.

    SmartCrawl: Automatic Linking - Post Types tab - Link to field dropdown menu.
    Select the post types or taxonomies to link to.

    You have now specified the areas of your website where automatic linking will apply.

    Remember to save your settings before continuing.

    Custom Links

    This section is where you take control of your linking strategy.

    Add any keywords or key phrases that you want to automatically link to specific URLs (internal or external) here.

    SmartCrawl: Automatic Linking - Custom Links tab.
    Specify your automatic internal and external links in the Custom Links tab.

    SmartCrawl will now automatically create links throughout your site using the keywords and URLs you have specified.

    SmartCrawl: Automatic Linking example
    SmartCrawl automatically creates the links in your content.

    Exclusions

    Use the Exclusions tab to ensure that certain keywords or URLs will not be linked to.

    SmartCrawl: Automatic Linking - Exclusions tab.
    Exclude keywords and URLs from being automatically linked.

    Settings

    The Settings tab lets you specify global settings for your automatic linking strategy when using SmartCrawl.

    For example, you can set minimum title and taxonomy lengths, maximum limits for links, allow auto-links to empty taxonomies, prevent linking in heading tags, and even process RSS feeds.

    Other options include case-sensitive matching, preventing duplicate links, opening links in new tabs, adding nofollow autolinks, and preventing linking on no-index pages, image captions, and caching on autolinked content.

    SmartCrawl: Automatic Linking - Settings tab.
    The Settings tab puts you in complete control of SmartCrawl’s automatic linking feature.

    With all of these options, you can customize SmartCrawl to meet your specific linking needs.

    Learn about all of the options and settings described above in our SmartCrawl Automatic Linking documentation.

    Practical Examples of SmartCrawl’s Automatic Linking Usage

    So, what are some practical uses of SmartCrawl’s automatic linking feature?

    Let’s go through some examples:

    Example #1 – Boost Internal Linking to Blog Posts

    Suppose you’ve written a great blog post about WordPress themes. You can set up an automatic linking rule in SmartCrawl to target the keyword “WordPress themes” which will automatically link this keyword on all of your existing and new posts to this article.

    Example #2 – Automatically Link to Top Product Pages

    If you have an eCommerce store, you can use automatic linking to turn your top-selling items’ names into links that direct users to the relevant product pages on your site.

    This will help to drive more traffic to your popular and best-selling products and boost sales.

    Example #3 – Increase Visibility of Pillar Content

    Use automatic linking to increase the visibility and boost the rankings of your cornerstone or pillar content by turning the keywords you are targeting for this content into site wide links.

    For example, suppose you have a page that contains an article about XYZ Widget with a step-by-step tutorial and detailed instructions that your customers need to follow to ensure that they use the product correctly. You can create an automatic linking rule in SmartCrawl that targets the keyword “XYZ Widget instructions” and automatically links to this important page.

    Example #4 – Cross-Promote Related Content

    Use automatic linking to connect topic-related blog posts, guides, or how-to articles on your site, providing users with easy access to related information and keeping them engaged longer with your content and your site.

    Example #5 – Link to Useful External Resources

    Have you got a relevant resource on an external site that your readers might benefit from? Turn specific keywords mentioning these resources into links that will direct users to those external pages.

    Example #6 – Boost Affiliate Marketing Revenue

    Similar to the previous example, if you promote affiliate products or services on your site, you can use SmartCrawl’s automatic linking feature to create anchor text links connecting specific brand names or product/service categories to their respective destination pages or sites with your embedded affiliate link.

    SmartCrawl Automatic Linking example.
    SmartCrawl’s Automatic Linking feature is perfect for affiliate marketing!

    Sitewide Automatic Linking – Faster Than Blinking

    SmartCrawl’s powerful and time-saving Automatic Linking feature helps you take your linking strategy to the next level while simultaneously improving your site’s SEO and user navigation experience.

    Check out our documentation section to learn more about using the automatic links feature or access SmartCrawl Pro and start boosting your traffic, search rankings, and sales conversions today by becoming a WPMU DEV member.

  • 25 Crucial Questions to Ask Before Outsourcing Your Digital Marketing To An Agency

    Asking the right questions to evaluate a digital marketing agency before outsourcing your marketing needs is important. The questions below will help to ensure a perfect fit and a successful long-term partnership.

    You’ve researched the costs and benefits of outsourcing your digital marketing needs to an agency vs building an in-house marketing team and decided that outsourcing is the more cost-effective option.

    Now, you just need to find the right partner.

    In this article, we list the essential questions you should ask before outsourcing to find the right agency for your needs and explain why asking these questions is vitally important for the success of your business.

    We’ve grouped these questions into the following categories:

    Questions To Ask A Digital Marketing Agency Before Outsourcing

    Navigating the vast digital marketing landscape can be overwhelming. To ensure your business’s online visibility and growth, it’s important to find the perfect digital marketing agency that can not only provide tailored marketing solutions, but also help you achieve your desired goals through innovative, data-driven strategies.

    Asking the right questions is crucial in determining the best fit for your specific marketing needs. To save you countless hours of research and time-wasting, we’ve compiled the list below. It includes all the questions to ask a digital marketing agency before outsourcing your marketing initiatives.

    Note: If you’re a digital agency, use the questions below to help you gain a better understanding of your business and to position your services more competitively (go here for details on how to list your agency in our directory).

    Agency Background and Experience

    The questions below focus on understanding the agency’s overall experience and expertise in digital marketing. Ask these questions to help you determine if the agency has a proven track record of success within your industry or with similar businesses, to ensure they have the knowledge and skills needed to drive results for your business.

    1. What is your experience in digital marketing? How long have you been in the industry?

    Understanding the agency’s experience and longevity in the industry helps you to evaluate their expertise and stability. This question helps you assess the agency’s expertise and industry knowledge. A digital marketing agency with a proven track record of experience is more likely to have the expertise to handle your marketing needs effectively.

    2. What sets your digital marketing agency apart from your competitors?

    It’s important to identify the agency’s unique selling proposition, differentiating factors, or innovative approaches that make them stand out. Understanding the agency’s distinctive offerings can help your business make a more informed decision and ensure that you are choosing the right partner to help you achieve your goals.

    3. Can you provide examples of digital marketing campaigns or projects you have worked on in the past and their outcomes?

    Reviewing the agency’s portfolio and case studies can help you evaluate their past work and outcomes, assess their track record of success, and gauge their creativity, strategy, ability, and effectiveness to achieve results.

    4. Do you have experience working with businesses in our industry or similar industries? How do you tailor your digital marketing strategies to different industries?

    Businesses with experience in your industry will be better prepared to handle the unique challenges, trends, and audience behavior of your industry and develop targeted and effective marketing strategies and campaigns that cater to these unique needs.

    Asking this question will help you find out if the agency has relevant experience and knowledge about the sector and the markets your business operates in.

    Digital Marketing Services and Approach

    The questions below are designed to gain insights into the agency’s specific digital marketing services and their strategic approach to driving success. This includes their process for developing and implementing digital marketing strategies, as well as their knowledge and experience in specialized areas such as content marketing, SEO, and social media marketing.

    5. What digital marketing services do you offer? (e.g. SEO, PPC, social media marketing, content marketing, email marketing, etc.)

    Different agencies may have different areas of expertise, like SEO, PPC, or social media. Knowing the agency’s core services will help you to determine if they have the capabilities to meet your digital marketing needs and align with your business goals.

    6. How do you approach developing a digital marketing strategy for a business? Can you provide an overview of your process?

    A well-defined strategy is essential for successful digital marketing campaigns. This question helps you assess the agency’s strategic thinking and planning process and understand how they create customized marketing strategies and what steps are involved in their process.

    7. What is your approach to content creation and content marketing? How do you ensure that the content is aligned with our brand and messaging?

    Content is a crucial aspect of digital marketing. Understanding the agency’s approach to content creation, quality, relevance, and alignment with your brand helps to ensure that your content marketing efforts are effective.

    8. How do you handle social media marketing? Can you provide examples of social media campaigns you have managed?

    Social media is a prominent digital marketing channel. This question helps you assess the agency’s experience and approach to social media marketing, their capabilities and their ability to to create and manage successful social media campaigns that will generate engagement and growth through various platforms.

    9. How do you approach search engine optimization (SEO)? Can you provide examples of SEO strategies you have implemented for other clients?

    SEO is critical for online visibility. Inquiring about the agency’s approach to SEO and their past strategies and proven successes can help you assess their expertise in optimizing websites for search engines, and evaluate their ability to improve your search engine visibility and drive organic traffic to your site.

    10. How do you handle paid advertising campaigns, such as pay-per-click (PPC) or Google Ads? Can you provide examples of successful paid advertising campaigns you have managed?

    Paid advertising can be an effective way to boost online visibility. This question helps you evaluate the agency’s expertise and ability to manage paid advertising campaigns effectively and their proficiency to generate desired outcomes a positive return on ad spend.

    11. How do you handle email marketing campaigns? Can you provide examples of successful email marketing campaigns you have executed?

    Understanding the agency’s approach to email marketing, including their strategy, segmentation, and automation, can help you assess their ability to create and execute effective email campaigns that drive engagement and conversions.

    12. What is your approach to website design and development? Do you offer website design and development services or work with external partners?

    Your website is a critical digital marketing asset. Knowing the agency’s approach to website design and development helps you assess their expertise in creating websites that are user-friendly, visually appealing, and aligned with your brand.

    Tools, Technologies, and Data Security

    The questions below are critical for understanding the agency’s technical capabilities and their commitment to data security. Asking these questions will help to elucidate the digital marketing tools and technologies they utilize, any additional costs associated with these tools, and their approaches to ensuring the protection of your business and customer data.

    This is important because you will need to trust the agency and provide them with access to everything they need to run your marketing effectively – login details to your site, Google Analytics and social media accounts, etc.

    13. What tools and technologies do you use for digital marketing? Are there any additional costs associated with these tools?

    Knowing the tools and technologies used by the agency helps you understand their capabilities and efficiency in managing and executing effective digital marketing campaigns, and allows you to assess any additional costs associated with these tools.

    14. How do you handle data privacy and security? How do you ensure that our business and customer data are protected?

    Protecting your business and customer data is paramount.  Data privacy and security are critical concerns, and asking about the agency’s data privacy and security practices ensures that they follow industry standards and will take appropriate measures to safeguard your sensitive information.

    Performance Metrics and Reporting

    Gauging the success of digital marketing campaigns requires effective tracking and reporting of performance metrics. The questions below address the agency’s process for measuring campaign success, the key performance indicators they track, and their approach to reporting and communicating these metrics to their clients.

    15. How do you measure the success of digital marketing campaigns? What metrics do you track, and how do you report on them?

    Clear reporting and analysis are crucial for optimizing campaigns and achieving desired results. Understanding the agency’s approach to measuring campaign success and the metrics they track allows you to evaluate their performance and accountability, set up realistic expectations, and evaluate their performance and campaign success over time.

    This question will also help you understand if the agency’s performance metrics align with your business goals.

    16. How do you handle reporting and communication with clients? How often will we receive reports, and what will be included in them?

    Clear and regular communication is essential for a successful partnership. This question helps establish expectations for reporting frequency and content. It’s important to ensure there’s open communication and trust between your business and the agency.

    You want clear and consistent communication about the progress of your campaigns in order to make timely adjustments and ensure that the campaign’s messaging and strategy remains aligned with your goals.

    Collaboration and Coordination

    Partnering with a digital marketing agency often involves extensive collaboration and communication with your internal team. The questions below cover how the agency plans to involve your in-house team, as well as their methods for coordinating with various stakeholders to ensure seamless execution and synergy.

    17. How do you handle communication and coordination with our internal marketing team or other stakeholders? How much will you involve the in-house team? Who will be working on our account?

    Effective communication, reporting, and coordination with internal teams and stakeholders are key to a successful agency-client relationship and allow for a smooth collaboration between your business and the agency.

    If you have an internal marketing team or other stakeholders, coordinating with them is essential for successful digital marketing campaigns.

    Asking the agency about their approach to coordinating and collaborating with your internal team or other stakeholders helps you understand how they will work with your team and ensure smooth communication and coordination throughout the campaign.

    Knowing the main contact person(s) and the team structure will help to foster a healthy working relationship and keep communication streamlined. Understanding the dynamics of the team that will handle your digital marketing efforts, the agency’s reporting frequency, format, and how communication channels will be maintained helps you ensure that you receive regular updates and insights on your campaigns.

    Pricing and Timeline

    Understanding the costs associated with digital marketing services is essential for budgeting and decision-making. The questions below focus on the agency’s pricing structure, any additional fees, and their expectations concerning timelines and results. This information will help you plan your marketing efforts more effectively and determine if the agency is a good fit for your financial goals.

    18. What is your pricing structure? How do you charge for your services, and are there any additional costs or fees?

    It’s important to have a clear understanding of costs associated with outsourcing your digital marketing efforts to the agency. Understanding the agency’s pricing structure, payment terms, and any additional costs associated with their services helps you assess if their services are within your budget and if they provide value for the investment.

    It’s important to have clarity on pricing and budget to avoid any surprise costs, hidden fees, or misunderstandings later on.

    19. What are your expectations in terms of timelines and results for our digital marketing campaigns?

    Setting realistic expectations and understanding the agency’s anticipated timelines and results ensure transparency and optimized goal-setting for both parties.

    Additional Questions to Gauge Agency Success

    Asking the questions below will provide additional insights into the agency’s overall success and adaptability in the ever-changing digital marketing landscape. Topics covered in this section include staying updated with industry trends, providing references and case studies, internal marketing strategies, expected result timeframes, and the agency’s ability to learn and bounce back from failures.

    20. How do you stay updated with the latest trends and changes in technology and the digital marketing landscape?

    The digital marketing landscape is constantly changing. It is essential for the agency to stay updated with the latest trends, algorithm changes, and best practices, and be able to adapt their strategies accordingly.

    You want to know how flexible and adaptable their strategies are to changes in industry trends and technology to ensure they can adapt to changes in the market, deliver timely, effective and up-to-date marketing efforts, and maintain their relevance and competitiveness.

    21. Can you provide references from previous clients or case studies of successful digital marketing campaigns you have executed?

    Case studies and client references provide insights into the agency’s credibility, ability to drive results, and client satisfaction. Ask for examples of successful campaigns and whether you can contact existing clients to obtain feedback, verify the agency’s claims, and get insights from their previous clients about their experience, communication, and results achieved.

    22. Which strategies do you use for your brand, and what has been working out for you?

    This question is important because it helps evaluate the agency’s own digital marketing efforts and identify the strategies that have been successful in promoting their brand. By learning about the approaches they use for themselves, you can better understand their expertise and potential effectiveness in implementing those strategies for your business.

    Asking this question also showcases the agency’s ability to adapt and innovate in the digital marketing space, demonstrating their willingness to stay ahead of the curve and continuously test and refine techniques. Furthermore, it shows that they practice what they preach and can be a credible partner for your business.

    23. What is the onboarding process for new clients?

    Understanding the agency’s onboarding process is crucial to ensuring a smooth and efficient transition into the working relationship. This question helps reveal the agency’s organizational skills, communication strategies, and their commitment to providing a seamless integration for new clients.

    The response to this question will offer insights into their process for gathering necessary information, setting expectations and goals, assigning key personnel, and establishing communication channels. Additionally, it allows you to assess the agency’s dedication to understanding your business, objectives, and target audience, which is vital for creating and implementing tailored and effective digital marketing strategies.

    A clear and well-defined onboarding process also demonstrates the agency’s professionalism and experience, ensuring that they are well-versed in managing projects and working with different teams. This information helps build trust and confidence that the agency can effectively address your unique digital marketing needs and cultivate a productive partnership.

    24. When can I expect to start seeing results?

    Setting realistic expectations regarding the timeline for results is crucial for both the client and the agency. This question allows you to gauge the agency’s transparency and the effectiveness of their strategies in delivering quantifiable results. It is essential while forming a suitable partnership, as it prevents potential misunderstandings or disappointments in later stages of the project.

    The agency’s response helps you understand the typical timeframes associated with different digital marketing strategies and the time needed to achieve desired outcomes. It also provides an insight into the agency’s ability to deliver on their promises and their overall performance.

    25. What are some of your recent failures, and how did you remediate them?

    This question is not only about learning from their mistakes but also assessing the agency’s adaptability, transparency, and problem-solving capabilities. The willingness to share and acknowledge their failures demonstrates a proactive learning attitude and a commitment to continuous improvement, which are essential traits for a successful digital marketing agency.

    Inquiring about their remediation efforts helps you understand the agency’s resilience when faced with challenges and their ability to bounce back and learn from their mistakes. This insight can inspire confidence in their services and provide a better understanding of their approach to overcoming setbacks and unforeseen obstacles.

    Successfully Interviewing Digital Agencies – Additional Tips

    It’s important to thoroughly vet and interview digital marketing agencies to ensure they align with your business goals, have the necessary expertise and experience, and can deliver results.

    In addition to the questions listed above, the tips below will help you make an informed decision about selecting the right digital marketing agency for your business:

    Contract and Terms

    Review the agency’s contract and terms of service thoroughly and clarify any doubts before committing to their service. This will help you understand the legal and contractual aspects of the engagement and ensure that you are comfortable with their terms and conditions.

    Team Expertise and Qualifications

    Ask about the qualifications, certifications, and expertise of the agency’s team members. This will help you assess their skills, knowledge, and experience in digital marketing. A qualified and experienced team is more likely to deliver effective results for your campaigns.

    Communication Channels and Response Time

    Clear communication channels and timely response are crucial for successful collaboration with a digital marketing agency. Inquire about the agency’s preferred communication channels and their typical response time. This will help you set expectations and ensure smooth communication throughout the engagement.

    Flexibility and Adaptability

    Digital marketing is dynamic, and strategies may need to be adjusted based on results and changing market conditions. As covered earlier, it’s important to ask the agency about their flexibility and adaptability to changes. This will help you assess their ability to adjust strategies and tactics as needed to optimize results.

    Client Retention Rate

    Inquire about the agency’s client retention rate. This helps you gauge their ability to retain long-term clients. A high client retention rate is a positive indicator of client satisfaction and successful outcomes.

    Ask For a Proposal or Plan

    Request a proposal or plan from the agency. This allows you to evaluate their approach, creativity, and strategy in detail. A well-prepared proposal or plan provides insights into their understanding of your business, market, and objectives, and helps you assess their suitability for your digital marketing needs.

    Additional Tip: Choose Local

    Although we live in a global economy that allows us to do business with anyone, anywhere in the world, keep in mind that international laws can be complicated. Should your relationship with an agency go sour for any reason, you could find yourself in a difficult situation facing complex, challenging, and expensive options for resolution.

    For this reason, we recommend hiring an agency within your own country or within the same region your business legally operates in.

    Unlock the Full Potential of Your Digital Marketing Strategies with WPMU DEV’s Agency Partner Directory

    If you plan to outsource your digital marketing needs to an external agency, it’s important to find the right partner that aligns with your business values, expectations, and objectives.

    Asking the essential questions listed above when hiring a digital marketing agency is crucial to assess their expertise, experience, approach, and compatibility with your business goals. It will help you make an informed decision and choose an agency that can effectively meet your digital marketing needs and goals, drive successful outcomes for your business, and provide you with the backing and support you need to run a successful marketing strategy.

    WPMU DEV’s Agency Partner directory is an invaluable resource that we have developed to help you find reliable agencies with the expertise and experience to help your business maximize online visibility and growth and ensure that your marketing goals are met and exceeded.

    If you are ready to outsource your digital marketing needs, then familiarize yourself with the above questions and search through our directory of digital marketing agencies. You will be sure to find a suitable partner that will perfectly meet your needs.

    And if you provide web development or digital marketing services, consider becoming listed on our directory. For more details, go here: Become a Partner.

  • 25 Crucial Questions to Ask Before Outsourcing Your Digital Marketing To An Agency

    Asking the right questions to evaluate a digital marketing agency before outsourcing your marketing needs is important. The questions below will help to ensure a perfect fit and a successful long-term partnership.

    You’ve researched the costs and benefits of outsourcing your digital marketing needs to an agency vs building an in-house marketing team and decided that outsourcing is the more cost-effective option.

    Now, you just need to find the right partner.

    In this article, we list the essential questions you should ask before outsourcing to find the right agency for your needs and explain why asking these questions is vitally important for the success of your business.

    We’ve grouped these questions into the following categories:

    Questions To Ask A Digital Marketing Agency Before Outsourcing

    Navigating the vast digital marketing landscape can be overwhelming. To ensure your business’s online visibility and growth, it’s important to find the perfect digital marketing agency that can not only provide tailored marketing solutions, but also help you achieve your desired goals through innovative, data-driven strategies.

    Asking the right questions is crucial in determining the best fit for your specific marketing needs. To save you countless hours of research and time-wasting, we’ve compiled the list below. It includes all the questions to ask a digital marketing agency before outsourcing your marketing initiatives.

    Note: If you’re a digital agency, use the questions below to help you gain a better understanding of your business and to position your services more competitively (go here for details on how to list your agency in our directory).

    Agency Background and Experience

    The questions below focus on understanding the agency’s overall experience and expertise in digital marketing. Ask these questions to help you determine if the agency has a proven track record of success within your industry or with similar businesses, to ensure they have the knowledge and skills needed to drive results for your business.

    1. What is your experience in digital marketing? How long have you been in the industry?

    Understanding the agency’s experience and longevity in the industry helps you to evaluate their expertise and stability. This question helps you assess the agency’s expertise and industry knowledge. A digital marketing agency with a proven track record of experience is more likely to have the expertise to handle your marketing needs effectively.

    2. What sets your digital marketing agency apart from your competitors?

    It’s important to identify the agency’s unique selling proposition, differentiating factors, or innovative approaches that make them stand out. Understanding the agency’s distinctive offerings can help your business make a more informed decision and ensure that you are choosing the right partner to help you achieve your goals.

    3. Can you provide examples of digital marketing campaigns or projects you have worked on in the past and their outcomes?

    Reviewing the agency’s portfolio and case studies can help you evaluate their past work and outcomes, assess their track record of success, and gauge their creativity, strategy, ability, and effectiveness to achieve results.

    4. Do you have experience working with businesses in our industry or similar industries? How do you tailor your digital marketing strategies to different industries?

    Businesses with experience in your industry will be better prepared to handle the unique challenges, trends, and audience behavior of your industry and develop targeted and effective marketing strategies and campaigns that cater to these unique needs.

    Asking this question will help you find out if the agency has relevant experience and knowledge about the sector and the markets your business operates in.

    Digital Marketing Services and Approach

    The questions below are designed to gain insights into the agency’s specific digital marketing services and their strategic approach to driving success. This includes their process for developing and implementing digital marketing strategies, as well as their knowledge and experience in specialized areas such as content marketing, SEO, and social media marketing.

    5. What digital marketing services do you offer? (e.g. SEO, PPC, social media marketing, content marketing, email marketing, etc.)

    Different agencies may have different areas of expertise, like SEO, PPC, or social media. Knowing the agency’s core services will help you to determine if they have the capabilities to meet your digital marketing needs and align with your business goals.

    6. How do you approach developing a digital marketing strategy for a business? Can you provide an overview of your process?

    A well-defined strategy is essential for successful digital marketing campaigns. This question helps you assess the agency’s strategic thinking and planning process and understand how they create customized marketing strategies and what steps are involved in their process.

    7. What is your approach to content creation and content marketing? How do you ensure that the content is aligned with our brand and messaging?

    Content is a crucial aspect of digital marketing. Understanding the agency’s approach to content creation, quality, relevance, and alignment with your brand helps to ensure that your content marketing efforts are effective.

    8. How do you handle social media marketing? Can you provide examples of social media campaigns you have managed?

    Social media is a prominent digital marketing channel. This question helps you assess the agency’s experience and approach to social media marketing, their capabilities and their ability to to create and manage successful social media campaigns that will generate engagement and growth through various platforms.

    9. How do you approach search engine optimization (SEO)? Can you provide examples of SEO strategies you have implemented for other clients?

    SEO is critical for online visibility. Inquiring about the agency’s approach to SEO and their past strategies and proven successes can help you assess their expertise in optimizing websites for search engines, and evaluate their ability to improve your search engine visibility and drive organic traffic to your site.

    10. How do you handle paid advertising campaigns, such as pay-per-click (PPC) or Google Ads? Can you provide examples of successful paid advertising campaigns you have managed?

    Paid advertising can be an effective way to boost online visibility. This question helps you evaluate the agency’s expertise and ability to manage paid advertising campaigns effectively and their proficiency to generate desired outcomes a positive return on ad spend.

    11. How do you handle email marketing campaigns? Can you provide examples of successful email marketing campaigns you have executed?

    Understanding the agency’s approach to email marketing, including their strategy, segmentation, and automation, can help you assess their ability to create and execute effective email campaigns that drive engagement and conversions.

    12. What is your approach to website design and development? Do you offer website design and development services or work with external partners?

    Your website is a critical digital marketing asset. Knowing the agency’s approach to website design and development helps you assess their expertise in creating websites that are user-friendly, visually appealing, and aligned with your brand.

    Tools, Technologies, and Data Security

    The questions below are critical for understanding the agency’s technical capabilities and their commitment to data security. Asking these questions will help to elucidate the digital marketing tools and technologies they utilize, any additional costs associated with these tools, and their approaches to ensuring the protection of your business and customer data.

    This is important because you will need to trust the agency and provide them with access to everything they need to run your marketing effectively – login details to your site, Google Analytics and social media accounts, etc.

    13. What tools and technologies do you use for digital marketing? Are there any additional costs associated with these tools?

    Knowing the tools and technologies used by the agency helps you understand their capabilities and efficiency in managing and executing effective digital marketing campaigns, and allows you to assess any additional costs associated with these tools.

    14. How do you handle data privacy and security? How do you ensure that our business and customer data are protected?

    Protecting your business and customer data is paramount.  Data privacy and security are critical concerns, and asking about the agency’s data privacy and security practices ensures that they follow industry standards and will take appropriate measures to safeguard your sensitive information.

    Performance Metrics and Reporting

    Gauging the success of digital marketing campaigns requires effective tracking and reporting of performance metrics. The questions below address the agency’s process for measuring campaign success, the key performance indicators they track, and their approach to reporting and communicating these metrics to their clients.

    15. How do you measure the success of digital marketing campaigns? What metrics do you track, and how do you report on them?

    Clear reporting and analysis are crucial for optimizing campaigns and achieving desired results. Understanding the agency’s approach to measuring campaign success and the metrics they track allows you to evaluate their performance and accountability, set up realistic expectations, and evaluate their performance and campaign success over time.

    This question will also help you understand if the agency’s performance metrics align with your business goals.

    16. How do you handle reporting and communication with clients? How often will we receive reports, and what will be included in them?

    Clear and regular communication is essential for a successful partnership. This question helps establish expectations for reporting frequency and content. It’s important to ensure there’s open communication and trust between your business and the agency.

    You want clear and consistent communication about the progress of your campaigns in order to make timely adjustments and ensure that the campaign’s messaging and strategy remains aligned with your goals.

    Collaboration and Coordination

    Partnering with a digital marketing agency often involves extensive collaboration and communication with your internal team. The questions below cover how the agency plans to involve your in-house team, as well as their methods for coordinating with various stakeholders to ensure seamless execution and synergy.

    17. How do you handle communication and coordination with our internal marketing team or other stakeholders? How much will you involve the in-house team? Who will be working on our account?

    Effective communication, reporting, and coordination with internal teams and stakeholders are key to a successful agency-client relationship and allow for a smooth collaboration between your business and the agency.

    If you have an internal marketing team or other stakeholders, coordinating with them is essential for successful digital marketing campaigns.

    Asking the agency about their approach to coordinating and collaborating with your internal team or other stakeholders helps you understand how they will work with your team and ensure smooth communication and coordination throughout the campaign.

    Knowing the main contact person(s) and the team structure will help to foster a healthy working relationship and keep communication streamlined. Understanding the dynamics of the team that will handle your digital marketing efforts, the agency’s reporting frequency, format, and how communication channels will be maintained helps you ensure that you receive regular updates and insights on your campaigns.

    Pricing and Timeline

    Understanding the costs associated with digital marketing services is essential for budgeting and decision-making. The questions below focus on the agency’s pricing structure, any additional fees, and their expectations concerning timelines and results. This information will help you plan your marketing efforts more effectively and determine if the agency is a good fit for your financial goals.

    18. What is your pricing structure? How do you charge for your services, and are there any additional costs or fees?

    It’s important to have a clear understanding of costs associated with outsourcing your digital marketing efforts to the agency. Understanding the agency’s pricing structure, payment terms, and any additional costs associated with their services helps you assess if their services are within your budget and if they provide value for the investment.

    It’s important to have clarity on pricing and budget to avoid any surprise costs, hidden fees, or misunderstandings later on.

    19. What are your expectations in terms of timelines and results for our digital marketing campaigns?

    Setting realistic expectations and understanding the agency’s anticipated timelines and results ensure transparency and optimized goal-setting for both parties.

    Additional Questions to Gauge Agency Success

    Asking the questions below will provide additional insights into the agency’s overall success and adaptability in the ever-changing digital marketing landscape. Topics covered in this section include staying updated with industry trends, providing references and case studies, internal marketing strategies, expected result timeframes, and the agency’s ability to learn and bounce back from failures.

    20. How do you stay updated with the latest trends and changes in technology and the digital marketing landscape?

    The digital marketing landscape is constantly changing. It is essential for the agency to stay updated with the latest trends, algorithm changes, and best practices, and be able to adapt their strategies accordingly.

    You want to know how flexible and adaptable their strategies are to changes in industry trends and technology to ensure they can adapt to changes in the market, deliver timely, effective and up-to-date marketing efforts, and maintain their relevance and competitiveness.

    21. Can you provide references from previous clients or case studies of successful digital marketing campaigns you have executed?

    Case studies and client references provide insights into the agency’s credibility, ability to drive results, and client satisfaction. Ask for examples of successful campaigns and whether you can contact existing clients to obtain feedback, verify the agency’s claims, and get insights from their previous clients about their experience, communication, and results achieved.

    22. Which strategies do you use for your brand, and what has been working out for you?

    This question is important because it helps evaluate the agency’s own digital marketing efforts and identify the strategies that have been successful in promoting their brand. By learning about the approaches they use for themselves, you can better understand their expertise and potential effectiveness in implementing those strategies for your business.

    Asking this question also showcases the agency’s ability to adapt and innovate in the digital marketing space, demonstrating their willingness to stay ahead of the curve and continuously test and refine techniques. Furthermore, it shows that they practice what they preach and can be a credible partner for your business.

    23. What is the onboarding process for new clients?

    Understanding the agency’s onboarding process is crucial to ensuring a smooth and efficient transition into the working relationship. This question helps reveal the agency’s organizational skills, communication strategies, and their commitment to providing a seamless integration for new clients.

    The response to this question will offer insights into their process for gathering necessary information, setting expectations and goals, assigning key personnel, and establishing communication channels. Additionally, it allows you to assess the agency’s dedication to understanding your business, objectives, and target audience, which is vital for creating and implementing tailored and effective digital marketing strategies.

    A clear and well-defined onboarding process also demonstrates the agency’s professionalism and experience, ensuring that they are well-versed in managing projects and working with different teams. This information helps build trust and confidence that the agency can effectively address your unique digital marketing needs and cultivate a productive partnership.

    24. When can I expect to start seeing results?

    Setting realistic expectations regarding the timeline for results is crucial for both the client and the agency. This question allows you to gauge the agency’s transparency and the effectiveness of their strategies in delivering quantifiable results. It is essential while forming a suitable partnership, as it prevents potential misunderstandings or disappointments in later stages of the project.

    The agency’s response helps you understand the typical timeframes associated with different digital marketing strategies and the time needed to achieve desired outcomes. It also provides an insight into the agency’s ability to deliver on their promises and their overall performance.

    25. What are some of your recent failures, and how did you remediate them?

    This question is not only about learning from their mistakes but also assessing the agency’s adaptability, transparency, and problem-solving capabilities. The willingness to share and acknowledge their failures demonstrates a proactive learning attitude and a commitment to continuous improvement, which are essential traits for a successful digital marketing agency.

    Inquiring about their remediation efforts helps you understand the agency’s resilience when faced with challenges and their ability to bounce back and learn from their mistakes. This insight can inspire confidence in their services and provide a better understanding of their approach to overcoming setbacks and unforeseen obstacles.

    Successfully Interviewing Digital Agencies – Additional Tips

    It’s important to thoroughly vet and interview digital marketing agencies to ensure they align with your business goals, have the necessary expertise and experience, and can deliver results.

    In addition to the questions listed above, the tips below will help you make an informed decision about selecting the right digital marketing agency for your business:

    Contract and Terms

    Review the agency’s contract and terms of service thoroughly and clarify any doubts before committing to their service. This will help you understand the legal and contractual aspects of the engagement and ensure that you are comfortable with their terms and conditions.

    Team Expertise and Qualifications

    Ask about the qualifications, certifications, and expertise of the agency’s team members. This will help you assess their skills, knowledge, and experience in digital marketing. A qualified and experienced team is more likely to deliver effective results for your campaigns.

    Communication Channels and Response Time

    Clear communication channels and timely response are crucial for successful collaboration with a digital marketing agency. Inquire about the agency’s preferred communication channels and their typical response time. This will help you set expectations and ensure smooth communication throughout the engagement.

    Flexibility and Adaptability

    Digital marketing is dynamic, and strategies may need to be adjusted based on results and changing market conditions. As covered earlier, it’s important to ask the agency about their flexibility and adaptability to changes. This will help you assess their ability to adjust strategies and tactics as needed to optimize results.

    Client Retention Rate

    Inquire about the agency’s client retention rate. This helps you gauge their ability to retain long-term clients. A high client retention rate is a positive indicator of client satisfaction and successful outcomes.

    Ask For a Proposal or Plan

    Request a proposal or plan from the agency. This allows you to evaluate their approach, creativity, and strategy in detail. A well-prepared proposal or plan provides insights into their understanding of your business, market, and objectives, and helps you assess their suitability for your digital marketing needs.

    Additional Tip: Choose Local

    Although we live in a global economy that allows us to do business with anyone, anywhere in the world, keep in mind that international laws can be complicated. Should your relationship with an agency go sour for any reason, you could find yourself in a difficult situation facing complex, challenging, and expensive options for resolution.

    For this reason, we recommend hiring an agency within your own country or within the same region your business legally operates in.

    Unlock the Full Potential of Your Digital Marketing Strategies with WPMU DEV’s Agency Partner Directory

    If you plan to outsource your digital marketing needs to an external agency, it’s important to find the right partner that aligns with your business values, expectations, and objectives.

    Asking the essential questions listed above when hiring a digital marketing agency is crucial to assess their expertise, experience, approach, and compatibility with your business goals. It will help you make an informed decision and choose an agency that can effectively meet your digital marketing needs and goals, drive successful outcomes for your business, and provide you with the backing and support you need to run a successful marketing strategy.

    WPMU DEV’s Agency Partner directory is an invaluable resource that we have developed to help you find reliable agencies with the expertise and experience to help your business maximize online visibility and growth and ensure that your marketing goals are met and exceeded.

    If you are ready to outsource your digital marketing needs, then familiarize yourself with the above questions and search through our directory of digital marketing agencies. You will be sure to find a suitable partner that will perfectly meet your needs.

    And if you provide web development or digital marketing services, consider becoming listed on our directory. For more details, go here: Become a Partner.