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Tag: Beginners Guide

  • How to Check If Your WordPress Blog Posts Are Ranking for the Right Keywords

    Do you want to check if your WordPress posts are ranking for the right keywords?

    Most beginners manually check rankings for their articles by typing keywords in Google. This does not give you an accurate idea of where your articles stand for the target keyword.

    In this article, we will show you how to easily check if your WordPress blog posts are ranking for the right keywords.

    How to Check If Your WordPress Blog Posts Are Ranking for the Right Keywords

    Why Check Keyword Rankings for Your WordPress Posts?

    If you follow our complete WordPress SEO guide, then you will learn how to optimize each article on your website for specific keywords. This helps you get more traffic to your website.

    Most beginners simply search on Google to see if their posts are appearing for those keywords. Even then, they usually only check the first or second page at best.

    The issue is that sometimes your article might be ranking way below the first two pages or worst it may not even be ranking for the keyword that you want.

    If you rely on manually checking your keyword rankings, then you are missing out on useful information that you can use to improve your SEO rankings and increase traffic.

    That being said, let’s take a look at how to properly check keyword rankings for your WordPress blog posts. We’ll cover three different keyword reference tools, and then show how to use keyword ranking information to increase traffic to your site.

    Method 1: Checking Keyword Rankings With Semrush

    SEMRush

    Semrush is one of the best SEO and keyword research tools on the market. It’s a comprehensive SEO suite with all the useful tools you’ll need.

    It comes with a powerful organic research tool that can show keyword rankings for any domain name. You don’t need to type in URLs for individual articles. It will automatically fetch results for all URLs on that domain name.

    Using Semrush to check that your blog is ranking for the right keywords

    Simply enter the domain name you want to look up and Semrush will get a ton of information. After that, click on the organic research tab to view the full list of all keywords your website is ranking for.

    You can sort the results by position, URL, traffic, and more. You can also export the results to a CSV file and research offline using your favorite spreadsheet program.

    You can also track specific keywords with Semrush, and they will track those keywords on your dashboard, so you can instantly see their performance.

    Semrush can also do these things for any domain name. That means you can enter your competitor’s domain name and see which keywords they are ranking for.

    You will also be able to see their paid search traffic, paid keywords, and other useful information that you can use to outrank them.

    Method 2: Checking Keyword Rankings With Google Search Console

    The Google Search Console

    Google Search Console (formerly Google Webmaster Tools) is a set of tools offered by Google to help webmasters improve their website for search. See our guide on how to add your website to Google Search Console.

    At the top of the Performance tab, you will see a graph of your website’s performance in search results.

    Finding your keyword positions in Google Search Console

    As you scroll down, you will see the keywords data. Next to each keyword, you will see how many clicks and impressions it gets, and its position on the search results page.

    You can sort this data by clicking on any column.

    Top keyword in search console

    If you sort the list by position, then you will be able to see your top ranking keywords. As you scroll down the list, you will see keywords where your site appears lower on search engine results pages.

    You can also export this data and open it with your favorite spreadsheet software.

    Method 3: Checking Keyword Rankings With Ahrefs

    The Ahrefs keyword research and SEO tool

    Ahrefs is another popular SEO tool among professional marketers. It comes with an easy to use interface and tries to make information understandable even for new users.

    Simply enter your website domain name in the search box, and it will create a neatly organized report with beautiful graphs and charts.

    You will find all your keyword rankings under the organic keywords report.

    Next to each keyword, you’ll be able to see its search volume, keyword ranking position, keyword density, and more.

    Ahrefs Keywords Report

    Using Keyword Rankings to Get More Traffic in WordPress

    Now that you have learned how to check keyword rankings for your WordPress site, let’s talk about improving your rankings.

    How to Analyze Which Keywords Need Improvement

    When you’re deciding which keywords to improve, it’s important to note that not all keywords are created equal.

    For example, ranking #5 on a high traffic keyword is way better than ranking #1 for a low traffic keyword.

    Also, appearing in the #1 position won’t always bring you the most traffic. You might notice that while some of your keywords rank pretty well, they don’t get a significant number of clicks or impressions.

    During your research, you might also find some surprise keywords that you didn’t know you were ranking for.

    If these keywords have a significant number of impressions and search volumes, then you should see if you can make strategic changes to your content to improve the rankings for those keywords as well.

    How to Improve Rankings for Specific Keywords

    After you decide which keywords you need to work on, you can go ahead and see which of your articles are ranking on those keywords and what you can do to optimize them better.

    Here are a few tips.

    You can find helpful suggestions on how to improve these important keywords by using the All in One SEO plugin. When editing a post, simply scroll down to the AIOSEO settings at the bottom and you will find fields for your ‘Focus Keyphrase’ and ‘Additional Keyphrases’.

    All in One SEO Focus Keyphrase

    Simply enter the most important keyword for the post in the ‘Focus Keyphrase’ field then click the ‘Add Focus Keyphrase’ button. You can add other keywords as additional keyphrases.

    All in One SEO will now analyze your content for that particular keyphrase and will show you a score along with practical tips to improve your content for that keyphrase.

    Focus Keyphrase Score

    To learn more, see our beginner’s guide on how to use a focus keyphrase in WordPress.

    Next, you should look for articles that are old, don’t have enough content, or contain outdated information. Updating these articles with newer information and just improving the content can give them an SEO boost.

    Finally, see if you can improve your internal linking, where you link to an article from other pages of your site. Linking to an article from other related posts can give it an SEO bump. Use your target keyword as the anchor text when linking to it from other articles on your website.

    For more details on this topic, please see our article on how to optimize your WordPress blog posts for SEO.

    Learning What Your Visitors Do on Your Website

    Semrush and Google Search Console can help you find your keyword positions, but they can’t show you how many visitors are coming to your articles, where they are from, and what they do when they are on your website.

    This information is crucial when planning your content strategy to rank for certain keywords.

    This is where Google Analytics comes in. It shows you the number of pageviews for your articles, your top content, your visitor information, and more.

    Google Analytics can be difficult to set up for beginners, that’s why we recommend using MonsterInsights. It’s a Google Analytics plugin for WordPress that will help you easily install Google Analytics and see all reports inside your WordPress dashboard.

    To learn more, see our guide on how to track website visitors to your WordPress site.

    We hope this article helped you check if your WordPress posts are ranking for the right keywords. You may also want to see our list of actionable tips to drive traffic to a new WordPress site, and learn how to keep your website secure.

    If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

    The post How to Check If Your WordPress Blog Posts Are Ranking for the Right Keywords first appeared on WPBeginner.

  • 8 Best Cheap WordPress Hosting Providers in 2023 (From $1.99)

    The post 8 Best Cheap WordPress Hosting Providers in 2023 (From $1.99) is written by Colin Newcomer and appeared first on WPKube.

    Searching for the best cheap WordPress hosting so that you can host a site on a budget? If you’re just getting started with your site and/or you have a low-traffic site, budget hosting is a great option to keep your costs down. Of course, you get what you pay for to a certain extent, but many sites don’t need the…. Continue Reading

  • Why Blog? 14 Benefits of Blogging in 2023

    We are often asked by users why they should blog and what are the benefits of blogging.

    Blogging has been around since 1993 and has become an essential marketing tool for many businesses. But is it still relevant in the age of social media?

    In this article, we’ll talk about why you should blog. And what are the benefits of blogging?

    What are the benefits of blogging and why you should blog

    Top Reasons and Benefits of a Blog

    Blogs began as a way for individuals to write about their passions, day-to-day life, and things they found interesting. They were like online journals or diaries.

    However, blogging quickly became an important part of the marketing strategy for businesses due to its benefits.

    Currently, there are 1.9 billion websites in the world, and over 600 million are blogs. That means that the blogging industry makes up a third of the web.

    For more information, see our guide on what is a blog and how is it different from a website.

    Out of these, WordPress powers more than 43% of all websites, which makes it the best website builder and the best blogging platform.

    It is used by both individuals and businesses to promote their ideas, brands, stories, products, and more.

    Let’s dig deeper and take a look at some of the most important benefits of blogging and why you should consider starting a blog.

    1. A Blog Brings Traffic to Your Website

    Grow website traffic

    A typical business website consists of a few important pages. You may have a homepage, landing pages for your products/services, a contact page, and a few more.

    Search engines may not find your website more important than thousands of other much older websites in the same industry.

    Adding a blog allows you to publish additional content which over time will help you bring more traffic to your website.

    For instance, let’s say you sell gardening hoses on your website. There are thousands of companies selling similar products and users may never find your website on their own.

    However, with blogging, you can add more content relevant to the topics they’re searching for.

    For instance, you can write about ‘Environment-friendly gardening tools’ or ‘water preservation.’ You can also write guides on how to maintain small lawns and gardens and more.

    Writing content for a blog opens a doof for more traffic to your website, allowing you to reach more customers, gain a wider audience, and even poach business from big-name brands.

    2. Blogging Helps you Generate More Leads and Conversions

    Convert traffic into sales

    Now bringing traffic to your website by creating a blog was the easy part. The more complex part is to convert that traffic into sales and growth for your business.

    More than 70% of people visiting your website today, will never find it again. That’s because there is so much content and information on the internet.

    A blog helps you convert website traffic into potential leads, convert them into subscribers and social media followers, and allow you to reach out to them later.

    Tools like OptinMonster, help you build an email list and grow your social media following.

    Add push notifications to your blog, and you can send targeted messages to your blog visitors and bring them back to your website.

    3. Helps you Repurpose Content for Other Marketing Channels

    Repurpose content

    To build an active marketing presence, you need to actively promote your business online.

    However, the problem with a static website is that there is no new content for you to share.

    Adding a blog to your website allows you to actively use blog content across your other marketing channels.

    For instance, here are some ways you can reuse blog post content.

    • Share the link to your blog post on social media
    • Use the blog post content in your email newsletter
    • Make a YouTube video based on blog post content
    • Edit YouTube videos to create content for TikTok, Instagram Stories, and more.

    These are all the ways that we reuse WPBeginner content across our social media and marketing channels and it works really well.

    4. Helps you Build Authority in Your Industry

    Build authority

    It is harder to prove your expertise and authority on a subject if all you have is a five-page website selling your products/services.

    Adding a blog allows you to regularly publish content on topics related to your industry. This helps you establish authority and win users’ trust.

    If you are consistently publishing new content, you’ll become the go-to place for your users and other businesses interested in those topics.

    Whether you are a business or an individual, this trust is an invaluable asset. It will unlock tremendous growth opportunities.

    5. Helps You Strengthen Brand Recognition

    Brand recognition

    A blog helps you strengthen your brand identity. It gives you more opportunities to use your custom logo across your website, your social profiles, search results, and more.

    This brand recognition when combined with customer trust and authority adds enormous value to your digital assets.

    As an individual, you get recognized by industry leaders, influencers, and enthusiasts. This opens doors to many opportunities.

    Similarly, as a business, your brand becomes more valuable and this weight will be considered by any potential buyer if you want to sell your business in the future.

    6. Helps You Build an Engaging Audience

    User engagement

    A static website doesn’t leave much room for a conversation. It is uninspiring and often quite boring.

    Adding a blog to your website helps you bring the conversation to your website. Now users can engage with your blog posts by leaving a comment, sharing it on social media, writing about it, and more.

    We recommend all our users engage with comments and other user activity on their blogs.

    It helps you build a community around your business which is extremely useful.

    When people leave a few comments on your blog, they develop an affinity with your brand which pays off when they are looking to make a purchase.

    These users are also more likely to recommend your products/services to their friends and family.

    7. Share Business News, Announcements, Sales, and More

    share news and announcements

    On a typical static website, it is hard to share your business news, announcements, sales events, and more.

    A blog on the other hand makes it super easy. In fact, you can get into more details, add context, and write more persuasive content.

    For instance, if you are launching a Black Friday sale, you can promote it with a blog post. And then promote that blog post across your website with a floating header or footer banner.

    You can make it more rewarding for your regular users and offer a special coupon code to your blog readers.

    8. Helps You Improve Long Term SEO

    WordPress and SEO

    A static website has fewer pages and even if they are ranking high you are still limited to a fixed set of keywords.

    Adding a blog allows you to target related keywords and cover more ground by writing on different but related topics.

    Over a period of time, you will have multiple posts ranking top on several keywords. Each of these pieces of content is like a soldier in your army.

    If you properly optimize WordPress SEO with All in One SEO, then you can gradually build a whole army of content.

    It not only helps you rank for secondary keywords with such authority even your home page and other pages start ranking higher.

    9. Beat Competition in Organic Search Traffic

    Beat competition

    A big part of keyword research is to find out what keywords your competition is ranking for.

    This helps you see which keywords bring them more business, and then you can just go ahead and create your own content targeting that keyword.

    Having a blog provides you plenty of room to beat your competition in organic search traffic.

    For more details, see our tutorial on how to do an SEO competitor analysis in WordPress.

    10. Allows You to Educate Customers

    Educate users

    When asked why they read blog posts, 33% of people said they wanted to learn something new.

    Blog posts allow you to educate customers about different ways they can use your products.

    You can utilize this opportunity to compare your product with competitors, showcase product features, inform users about benefits, and more.

    This makes your blog posts highly valuable even for your existing customers. They can use blog articles to learn about new features that they may not be using.

    Basically, it is an opportunity for you to provide real value to your users while promoting your products/services at the same time.

    11. Build Additional Revenue Streams for Your Business

    Make money through affiliate marketing

    Blogs provide many opportunities to generate additional revenue for your business and make money online using your WordPress blog.

    For instance, you can display ads in your blog posts using Google AdSense. You can also promote affiliate products and make money with affiliate marketing.

    You can even use your blog to sell premium content using MemberPress or Easy Digital Downloads.

    12. Helps You Learn Online Marketing

    Social Media Marketing Statistics

    Adding a blog provides you with more opportunities to expand your marketing skills. You’ll have more content to promote which may be suitable for even more marketing channels.

    For instance, you will find more opportunities to promote new posts on social media websites. You will also have more useful content to include in your newsletter.

    As you explore different opportunities to promote each piece of content, you get to learn more marketing skills to reach new audiences.

    13. Unlocks Partnerships and Opportunities for Growth

    A growth chart

    Blogs are a magnet to attract partnership opportunities to boost your business growth.

    With all the activity going on with your blog, you will attract the attention of individuals and businesses looking for mutually beneficial opportunities.

    For instance, new vendors may reach out to offer you better pricing or wholesale pricing, smaller shops may want to sell your products, large businesses may want to partner with you regionally, and more.

    Similarly, if you sell services or just promoting your personal brand, then your blog may help you get the introduction to the right people. You’ll be able to gradually grow your network and influence.

    14. Helps You Find Your Dream Job

    Find a job

    Your blog may eventually lead you to find your dream job. Blogging is a popular tool to build a personal brand and promote your services and skills online.

    You can show your passion, skills, and knowledge in your specific interests. This may get the attention of businesses looking for talented individuals like you.

    Even if businesses don’t reach out to you, you can reach out to them. Your blog will help you see your interest, passion, and expertise in a more interesting way than a plain CV.

    How to Get Started with Blogging Right Away

    Getting started with a blog is quite easy.

    First, you need to choose the right platform. We recommend using WordPress which is the world’s most popular blogging platform.

    Now when we say WordPress, we mean WordPress.org and not WordPress.com.

    See the difference between WordPress.org and WordPress.com in our detailed comparison.

    To start a WordPress.org blog, you’ll need a domain name and a hosting account.

    Our friends at Bluehost are offering WPBeginner users a free domain name with a generous discount on hosting. Basically, you’ll be able to get started with just $2.75 per month.

    Once you have signed up for a domain name and hosting, Bluehost will automatically install WordPress for you.

    Need more help? See our complete beginner’s guide on how to start a blog with step-by-step instructions.

    We hope this article helped you learn why you should blog and the benefits of blogging. You may also want to see our list of popular online business ideas or take a look at our guide on starting an online store with your blog.

    If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

    The post Why Blog? 14 Benefits of Blogging in 2023 first appeared on WPBeginner.

  • SEO Title vs H1 Post Title in WordPress: What’s the Difference?

    Did you know that every WordPress post or page can have two titles, and they are used for different purposes?

    These different post titles help you attract potential readers by showing them what your content is about in a clear and interesting way. They are also used by search engines when it comes to SEO rankings.

    In this article, we’ll explain the difference between SEO titles and H1 post titles, so you can better optimize your content for higher rankings.

    SEO Title vs H1 Post Title in WordPress: What's the Difference?

    Here’s what we’ll cover in this tutorial:

    What’s the Difference Between SEO Titles and Post Titles?

    Every post and page on your WordPress website will have two titles, one that visitors will see at the top of the post, and one that search engines use when indexing your site. While these are two completely different use-cases, the two titles will most often be the same.

    The title that is displayed at the top of every WordPress post is called the H1 post title, because WordPress will surround it with <h1> HTML tags to show that it is the most important heading in the post.

    This title should let your visitors know what the post is about and attract their attention, so they click on the post and read it.

    Example of a H1 Post Title

    Search engines like Google pay close attention to your <h1> header tags, but they also look for a different title, one enclosed in HTML <title> tags. This is your post’s SEO title and is also known as the meta title.

    The SEO title is used when search engines rank your page and display it in search results.

    Example of an SEO Meta Title on a Search Engine Results Page

    Your visitors won’t see the SEO title anywhere on your website. However, it will be used as the page title in the browser tab, and other websites may use it when linking to your post.

    By default, the SEO title will follow the following template: ‘Post Title — Site Title’. This will work fine for most blog posts. However, if you wish to customize the SEO title of a post or page, then you will need to use a WordPress SEO plugin.

    With that being said, let’s take a look at how to add H1 post titles and SEO titles in WordPress.

    How to Add H1 Post Titles in WordPress

    Adding a title to your post is simple. When you add a new post in WordPress, the block editor will ask you to add a post title, and then allow you to create blocks where you can add the content of the post.

    Empty Post in the WordPress Block Editor

    If you’re new to the block editor, then you can learn how to use it step-by-step in our guide on how to use the WordPress block editor.

    You can add a post title by simply typing it on the first ‘Add title’ line of the post.

    Adding an H1 Post Title in the WordPress Block Editor

    Your website visitors will see this title displayed at the top of the post on your blog, and it will also be used in the post list on your blog’s home page.

    When you view the HTML source of the post, you will notice that WordPress has wrapped the title in <h1> tags to identify it as the post title.

    Viewing HTML H1 Tags for the Post Title

    The <h1> tag is the most important heading tag, and should be used only for the post’s title. If you use subheadings in your post, then you should use less important heading tags, such as <h2>, <h3>, and <h4>.

    How to Add SEO Titles in WordPress

    The easiest way to add and customize SEO titles is with the All in One SEO (AIOSEO) plugin. AIOSEO is the original WordPress SEO plugin that’s used on over 3 million websites including our own.

    In this tutorial, we’ll use the free version of All in One SEO because it allows you to customize the SEO title. However, AIOSEO Pro offers even more features to help you rank better in search engine results pages.

    The first thing you need to do is install the free All in One SEO Lite plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

    Upon activation, you will need to configure the plugin using the AIOSEO setup wizard. For detailed instructions, see our guide on how to set up All in One SEO for WordPress correctly.

    Now, when you are adding or editing a post or page, there will be an ‘AIOSEO Settings’ section below the post content. Here you will find a section labeled ‘Post Title’ where you can customize the SEO title.

    All in One SEO's Default SEO Title

    Notice that the default SEO title is the H1 post title followed by a separator and the site title.

    You will also see a preview of how the title will look in a Google search and the number of characters you used. This will help you create a title that is not too long. The recommended length of an SEO title is 60 characters so it isn’t cut off on search engine results pages.

    You might like to leave the default SEO title as it is, or you can customize it using smart tags (more on that later) or by simply typing a new SEO title like this:

    Entering a Custom SEO Title Using All in One SEO

    When you view the HTML source of the post, you will notice that WordPress has used <title> tags to identify it as the SEO title.

    Viewing the HTML Source of an SEO Title

    Visitors to your website will see the H1 post title at the top of the post. They will see the SEO title in their browser tab and on search engine results pages.

    Example of an H1 Title in the Post and SEO Title in the Browser Tab

    How to Customize the Default SEO Title in WordPress

    You can customize the default SEO title used for posts and pages using the All in One SEO plugin.

    First, you need to navigate to the All in One SEO » Search Appearance page and then click the ‘Content Types’ tab.

    Near the top of that page, you will see the ‘Posts’ section. Make sure you’re on the ‘Title & Description’ tab and you will see the default SEO title used for posts next to ‘Post Title’.

    You Can Change the Default SEO Title Using All in One SEO

    By default, you will see smart tags for the post title, a separator, and the site title. You can customize the default SEO title by adding or removing smart tags.

    For example, to make the SEO title just the post title without the site name at the end, simply delete the ‘Separator’ and ‘Site Title’ smart tags. You can do this with the backspace key on your keyboard, or by clicking on a smart tag and then clicking the trash icon on the popup.

    Deleting Smart Tags in the Default SEO Title

    You can also easily add smart tags to the default SEO title. You can do this by clicking the buttons for commonly used tags found above the Post Title field, or clicking the ‘View all tags’ link to see a list of all smart tags.

    Adding Smart Tags to the Default SEO Title

    Simply click on a smart tag to add it to the SEO title. When finished, make sure you click the ‘Save Changes’ button at the top of the screen to save the new default post title.

    You can customize the default page title in a similar way by scrolling down to the ‘Pages’ section below.

    Tips for Creating the Best Post Titles in WordPress

    Choosing the right title for your blog post can help it rank higher in search results. It can also motivate users to click on your article when they see it in the search results thus boosting your CTR (aka click through rate).

    Here are some tips on how to write more effective post titles.

    Write Your Posts Titles for Users, Not Search Engines

    When you think of a title to use for your post, keep your users in mind, not just search engines.

    When you write a title for users, you’re likely to come up with something that’s more engaging, and it will lead to more clicks.

    You want to make sure that your title is readable, understandable, memorable, and clearly describes the content of the post.

    Make Sure the Title Is Not Too Long

    The length of an SEO title is important because if it is longer than 600 pixels, then Google will not be able to display the full title in search engine results. Because of this, we recommend keeping your SEO titles shorter than 60 characters.

    You can check the length of the SEO title and see a preview of how it will look in a Google search when you customize it using All in One SEO.

    Entering a Custom SEO Title Using All in One SEO

    Include the Focus Keyword in the Title

    You can make your blog post title more SEO-friendly by using your focus keyword in the title. We also recommend making it catchy and click-worthy. That’s because your organic click-through rate (CTR) plays an important role in SEO.

    The best way to improve your titles is with the AIOSEO headline analyzer tool. This will evaluate your headline, give it a score, and offer tips to make your headline even better.

    AIOSEO headline analyzer

    For more details, see our guide on how to use a headline analyzer in WordPress to improve SEO titles.

    Rank Even Higher by Adding a Meta Description and Keywords

    Now that you’ve taken time to craft an effective title, you should also add keywords and a meta description to help your post rank even higher. You can learn how to do this step-by-step in our guide on how to add keywords and meta descriptions in WordPress.

    AIOSEO meta description

    When Should You Use a Different SEO Title?

    In most cases, your H1 post title and SEO title will be the same. However, there are times when you may want to customize the SEO title so that it is different from the H1 post title.

    A More Engaging SEO Title

    For example, you may want to tweak the SEO version of the title, so it is more engaging to potential visitors and more likely they will click on it in a Google search. You could then display a more detailed and descriptive H1 title on your website.

    A Shorter SEO Title

    Another reason to change the SEO title is if you have created the perfect H1 title for your post, but it is longer than 600 pixels. In that case, Google will not have room to display the full title in the search results, and you should create a shorter SEO title.

    A Longer SEO Title

    On the other hand, if your H1 title is very short, then you can take the opportunity to make your SEO title longer by adding relevant keywords that will improve your page ranking.

    Warning: Google Regularly Changes Your SEO Title

    There’s one last thing about titles we should warn you about. Google is likely to rewrite your SEO title to try to make it more suitable for those performing searches. In fact, a study has found that Google is changing more than 60% of post titles to improve search quality.

    This can be frustrating if you have worked hard on crafting the perfect SEO title.

    What we have found is that your title is more likely to be changed when your SEO title is different from the H1 title. When these two titles match, the study found that Google rewrites the title only 20% of the time. This is a good reason to use the same title in both places if you can.

    We hope this tutorial helped you learn the difference between SEO titles and H1 post titles in WordPress. You may also want to learn about what are push notifications and how you can use it to grow your traffic, or check out our list of must-have WordPress plugins to grow your site.

    If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

    The post SEO Title vs H1 Post Title in WordPress: What’s the Difference? first appeared on WPBeginner.

  • How to Choose The Best Premium WordPress Theme for Your Site

    Are you wondering how to pick the best theme for your WordPress website?

    When starting a blog, choosing the right theme is crucial for your success. During the process, you will likely have to decide between free WordPress themes vs premium WordPress themes.

    In this article, we will cover how to choose the best premium WordPress theme for your site.

    How to choose the best premium WordPress theme for website

    Free WordPress Theme vs Premium WordPress Theme

    One of the main reasons why a lot of users choose a premium WordPress theme over a free one is that you get guaranteed support.

    Free WordPress themes are often built as a passion project, so you are not guaranteed to get support or updates. These themes can become outdated with new WordPress releases or don’t work with different plugins.

    On the other hand, when you pay for a premium WordPress theme, you get good documentation, access to support, and regular updates. Some theme shops even go beyond and offer video tutorials, demo content, and even a free blog setup service.

    Aside from that, premium themes make your WordPress website more unique because free themes are being used by everyone.

    Having said that, here’s what you need to look for when selecting a premium WordPress theme.

    1. Aesthetically Pleasing Modern Design

    Aesthetics and design of theme

    When you select a theme, you will probably be using it on your website for quite some time. This allows users can become accustomed to it and easily consume content.

    That’s why you need to choose a theme that is aesthetically pleasing and can be used for a long time without requiring any significant changes.

    There are certain elements of design that all good designers use to create beautiful websites. These include:

    • Good Color Combination
    • Awesome Typography
    • Clean Layout
    • Beautiful Images

    Together these elements create a beautiful harmony and consistency that appeals to your users. It not only looks great, but it also helps you achieve your business goals.

    Most premium themes come with unlimited color choices and built-in tools to select fonts. You need to make sure that your premium WordPress theme uses better typography out of the box.

    For example, Astra offers lomanyustomization options, even in the free version. You can edit different elements like colors, fonts, buttons, and more. Plus, there are options to change the header and footer layout and edit the appearance of your blogs and sidebar.

    Customize your theme

    Don’t just look at the homepage. Go deeper into the theme demo and explore other sections. For example, if you are building a portfolio site, then check the theme’s demo for the portfolio. If you will be adding testimonials, then check out how testimonials look in the theme demo.

    Make sure that there are plenty of page templates and layouts to use. Examine the homepage, single pages, posts, and blog sections to ensure they all maintain the same design consistency and appeal.

    2. Features vs Presentation

    Features vs presentation

    The main difference between WordPress themes and plugins is that themes handle the presentation part of your website, and plugins handle the functionality.

    However, the premium WordPress theme market is highly competitive, and sometimes theme developers cannot resist the temptation to add more plugin-like functionality to their themes.

    Why is this considered bad practice?

    When a WordPress theme crosses over into the plugin territory, it becomes difficult to switch themes. For example, if a WordPress theme is using a custom post type, then switching to another theme would make those custom post types disappear from the admin menu.

    Shortcodes defined by a theme would also stop functioning, which also makes switching a difficult and time-consuming process.

    On the other hand, there are WordPress themes that behave exactly like a plugin. Offering functionality needed to create very specific niche websites, like real estate themes or hotel themes.

    Some of these themes are really useful, but if you use those themes, then you need to understand that it will be difficult to switch themes later because other themes may not have similar functionality.

    3. Security and Performance

    Website theme performance

    Many WordPress beginners don’t pay much attention to speed and good coding practices when choosing a premium theme.

    In the race to win new customers, theme developers can integrate unsafe and quick solutions that can compromise your site’s security. The insane amount of features can cost you speed and performance issues.

    Now the problem is that most beginner-level users do not have the skills to study code. How do you know that the code behind a premium theme is of good quality?

    First, you need to buy your premium themes from trusted and well-reputed WordPress theme shops. Some of the theme shops that we trust and recommend are:

    Secondly, look around for reviews and customer testimonials. See who else is using themes developed by that particular theme shop or developer. Are there any big websites or blogs using their themes?

    Check out the testimonials page on the theme shop or search for their reviews on Google. You can also view the ratings of any theme on WordPress.org website and look at the reviews.

    View ratings and reviews of themes

    4. Compatibility Check

    Before you start browsing for a premium theme, take a few moments to write down all the features you are looking for. For example:

    • Do you need eCommerce support
    • Translation readiness for non-English websites
    • Is the theme mobile responsive
    • BuddyPress or bbPress support
    • Are any other plugins that you might be using

    Many premium themes come with built-in templates and support for popular eCommerce platforms like WooCommerce and Easy Digital Downloads.

    If a theme you are looking for is not available in your language, then ask the theme developer to see if a translation is in progress.

    Some users may want to use veparticularlugins to create niche websites like job boards and question-answer websites. Feel free to ask the theme developers if their theme would work with a specific plugin.

    You need to make sure that you are investing your money in the right place.

    5. Opt for a Custom Theme

    A good premium WordPress theme would help you easily build high-quality websites. However, there are still many things you might want to customize, but it is not possible.

    This is where creating a custom WordPress theme can help you out. It provides a lot of freedom and flexibility over the layout and design of your website. That said, the cost of creating a custom theme may vary based on the level of features and customization options you want.

    An easier and more cost-effective way is to use SeedProd. It is the best WordPress website builder and offers multiple pre-built templates.

    Choose a SeedProd theme

    You can use its drag-and-drop builder to edit different elements on your theme.

    The plugin offers standard and advanced blocks to add images, buttons, text, videos, options, contact forms, and more to your theme.

    Add new block to your template

    For more details, please see our guide on how to create a custom WordPress theme.

    We hope this guide helped you choose the best premium WordPress theme for your site. You may also want to see the best web design software and the ultimate WordPress SEO guide.

    If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

    The post How to Choose The Best Premium WordPress Theme for Your Site first appeared on WPBeginner.

  • What is Headless WordPress and Should You Use It? (Pros & Cons)

    We are often asked by users about what is headless WordPress and should they use it?

    Headless WordPress separates WordPress’s back-end admin area from the front-end that visitors see. This allows developers to use different technologies for the front-end part of a website while still keeping the stability and security of WordPress.

    In this article, we’ll explain what is headless WordPress and if should you use it. We’ll also talk about the pros and cons of a headless WordPress website.

    Headless WordPress pros and cons

    Here is a quick overview of the topics we’ll cover in this guide:

    What is Headless WordPress?

    Headless WordPress is a term for any website that uses WordPress as the back-end software to manage data and content, but uses separate technologies to display the data on the front-end.

    The back-end is the term used for the admin area of a website. This is where you create content like posts and pages, install plugins, manage comments, and more.

    WordPress admin area

    Front-end is the publicly visible area of your website.

    This is what the users see when they visit your site their browsers.

    Front-end example

    WordPress normally takes care of both components in one robust software. You can simply use any WordPress theme to display your website.

    However, some developers and website owners may have different requirements where they may need to use others technologies such as React.js, Angular.js, Faust.js, and others to create a custom front-end for their website.

    Headless WordPress allows them to use those technologies while still using WordPress in the backend for easier content management.

    How Headless WordPress Works?

    WordPress comes with an easy-to-use admin area where you create content and manage your website. It also includes a templating engine to display the front-end of your site using themes.

    For more details, see our article on how WordPress works behind the scenes.

    WordPress also ships with an API called WordPress REST API.

    This API provides a programming interface for developers to access WordPress website data in JSON format.

    When making a headless WordPress website, developers use the REST API to fetch data from WordPress. After that, they can use it in their apps or other front-end technologies like React.js, Angular.js, Faust.js, and more to create a custom website.

    What Are the Advantages of Using Headless WordPress?

    Headless WordPress can be beneficial in some specific scenarios. We’ll talk about some of the advantages of using headless WordPress in those.

    1. Headless WordPress Can Be Faster Than Regular WordPress Website

    Many developers believe that headless WordPress can be used to create a much faster WordPress website.

    By separating the front end of the site using technology such as React.js, many developers try to deliver more efficient code than most WordPress themes.

    However, in our experience simpler WordPress performance optimization techniques work just as good as headless WordPress for most small business websites and use-cases.

    2. Integrate Headless WordPress Data into Other Apps

    Let’s say you have a mobile app and now you want to integrate your blog or other section from your WordPress website into that app.

    Headless WordPress can help you bring your WordPress data into other apps, and you can use different technologies to create a seamless user experience.

    Similarly, if you have a static website, and you need a dynamic section only for a specific section like a blog, reviews, or online store. Then headless WordPress can integrate WordPress data into your static website.

    3. Publish on Multiple Platforms via Headless WordPress

    Headless WordPress makes your WordPress data portable, so that you can take it anywhere.

    You can use the data in your marketing campaigns, post on social media platforms, use it on IoT devices such as smart speakers, feed an artificial intelligence tool, connect to virtual assistants, and more.

    4. Headless WordPress is far more affordable than proprietary headless CMS

    Headless WordPress is far more affordable and powerful than proprietary “enterprise CMS” solutions like Contentful which will easily cost you tens of thousands in hosting alone (not including development costs).

    What Are the Disadvantages of a Headless WordPress Website?

    Creating a headless WordPress website may also put your website at certain disadvantages. Let’s take a look at a few of them.

    1. Headless WordPress is More Expensive compared to Traditional WordPress sites

    You’ll need to hire a developer to make a custom front end for your website. This could easily get into the range of tens of thousands of dollars.

    If you are a developer, then you’ll be spending valuable time making a custom front end.

    Even if you are using a front-end development framework, it would take more time and effort than using a ready-made WordPress theme with proper caching on server / DNS level.

    2. Some WordPress Plugins May Not Work

    Plugins are like apps for your WordPress website, and they allow you to add new features to your site and extend its functionality.

    A headless WordPress website may not be able to take advantage of some of the WordPress plugins.

    For instance, some WordPress plugin data may not be accessible using the REST API, or plugin features may require a WordPress theme to function properly.

    With that said, popular WordPress plugins like AIOSEO have a REST API extension that lets you create SEO friendly headless WordPress sites.

    3. Maintainance Headaches

    You’ll basically be using separate platforms for the front and back end of your site, and you will need to maintain both of them separately.

    Occasionally, things may break down on either side. You will need to rely on developers to sort out these issues. Or you will spend your own valuable time fixing them.

    The additional complexity will make it harder as your business grows.

    Should You Use a Headless WordPress Website?

    In our opinion, most WordPress users don’t need to use a headless WordPress website or other types of headless framework.

    It is expensive, needlessly complicated, and not suitable for vast majority of website owners, bloggers, small businesses, or online stores.

    For instance, if speed and performance is your main concern, then your existing WordPress website can easily beat any headless WordPress website.

    All top WordPress caching plugins come with page caching, cache preloading, object caching, and gzip compression features.

    Turning on these features can significantly boost your website speed without hiring any developers.

    Combine that with a powerful CDN and web application firewall like Cloudflare or Sucuri, and your website will be even faster.

    See the case study of how we made WPBeginner load faster than headless websites.

    As for integrations, there are more than 59,000+ WordPress plugins offering integrations with almost every third-party platform available.

    There are even tools like Uncanny Automator that allow integrations with WordPress websites and third-party tools using Zapier.

    If you need an integration that is not available via an existing WordPress plugin, then perhaps you should hire a developer to write a custom plugin.

    This will cost a lot less, and you can even make money online by selling it as a digital download to other WordPress users.

    Who Should Use Headless WordPress?

    We believe that headless WordPress should only be used in very specific scenarios.

    First, you need to evaluate if there is a genuine need for headless CMS.

    For instance, a company that has built a custom website or an app. They might need WordPress for easier content management features, and in that scenario it makes sense to use headless WordPress.

    Secondly, you should either have the budget to hire & retain developers or have the skillset required to maintain a headless CMS.

    Remember, a headless WordPress CMS is used for creating a new custom app, or one that uses WordPress for easier content creation and management.

    Important Thing to Watch Out for with Headless WordPress

    As a non-techy business owner, sometimes it’s hard to know if you truly need headless WordPress.

    Some WordPress developers and agencies will try to push headless websites on you, and you must know what you’re getting yourself into. Remember their incentives are to charge you more money.

    If the only reason why they propose headless WordPress is speed or SEO, then you must ask them what have they already done to optimize the speed of your website, and how big of the impact will switching to headless WordPress may have. If you don’t get a concrete answer, then you should look for a second opinion.

    You will be surprised that for vast majority of websites, the improvements are negligible, but the cost to develop & maintain headless WordPress websites are much higher.

    Whatever you do, definitely do not let anyone talk you into switching away from WordPress to something like Contentful because you’ll be highly disappointed.

    We have heard numerous business owners switching only to realize what a mistake they had made, and then converting back to WordPress.

    What that said, if you’re 100% convinced that you need a headless WordPress website, then below is a quick step by step guide.

    How to Make a Headless WordPress Website?

    There are many ways to make a headless WordPress website depending on what tools you want to use for the front end.

    For the sake of this tutorial, we’ll show you how to create a headless WordPress website using only the static pages generated by WordPress. This is NOT the most flexible way to create a headless WordPress website, but it is the easiest way for beginners.

    First, you need to make a WordPress website that you want to use as your headless CMS.

    This needs to be a live website on its own domain name and web hosting account.

    We recommend using SiteGround. They are one of the fastest WordPress hosting companies and an officially recommended WordPress hosting provider.

    SiteGround servers are powered by Google Cloud and they have many built-in performance optimization tools.

    Alternatively if you can spend a little more, then take a look at WP Engine. Their Atlas plan is made for large headless WordPress websites and is targeted towards developers.

    Atlas comes with a free sandbox account, custom content modular, pre-configured blueprints to speed up your workflow, and a deeper integration with WPGraphQL plugin.

    You can also make a local WordPress website on your own computer.

    After that, you can start working on your website by adding posts and pages. You can also choose a WordPress theme for your website and design your website.

    Once your website is ready, you need to install and activate the Simply Static plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

    Upon activation, you need to visit the Simply Static » Settings page to configure the plugin.

    Simply Static general settings

    From here, you can choose the URL path you want to use in your static files.

    For instance, if you know the URL or domain name where you will host your static files, then you can provide that URL under the ‘Absolute URLs’ field.

    If you are unsure, then you can use the ‘Relative URLs’ option.

    Next, switch to the ‘Include/Exclude’ tab. From here, you can add additional pages that you want to include or add pages that you want to exclude.

    Exclude URLs

    You can also use regex expressions to exclude URLs that match a specific pattern.

    Don’t forget to click on the ‘Save Changes’ button to store your settings.

    Now, you are ready to generate static files for your headless website. Simply go to the Simply Static » Generate page and click on the ‘Generate Static Files’ button.

    Generate static files

    The plugin will then start crawling your website and storing static files in a temporary folder. It may take a while depending on how many pages your website has.

    Once finished, you will see a success notification with a link to download files to your computer in a zip archive format.

    Download files to your computer

    After downloading the zip file, you will need to extract it.

    You are now ready to upload the extracted files to your website or the server where you want to host your headless website.

    Simply connect to your website using an FTP client or use the file manager app in the hosting control panel.

    Once connected, upload the extracted static files you downloaded earlier to your website.

    Upload static files

    After that, you can visit your static website to see it in action.

    Note: To update your static website, you will need to create new content in your WordPress installation and then repeat the whole process again to replace the static files being served to your users.

    It’s important to note that this is not the most flexible way to create a static WordPress website.

    When you’re using a headless WordPress solution like WP Engine Atlas, it comes with better developer tooling, starter site blueprints, how-to guides, smarter production deployment solutions, and more.

    For larger websites and enterprise solutions, we would recommend using WP Engine Atlas along with WPGraphQL to unlock the full power of headless WordPress CMS.

    With that said, if you’re a small business owner and read somewhere that you need a headless WordPress site to improve your SEO rankings, that’s just wrong advice. You can get similar results by just improving your website performance by following our guide on how to speed up WordPress.

    We hope this article helped you learn what is headless WordPress and if should you use it for your website. You may also want to see our guide on how to create a custom WordPress theme without coding, or see our comparison of best smtp services to improve email deliverability.

    If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

    The post What is Headless WordPress and Should You Use It? (Pros & Cons) first appeared on WPBeginner.

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