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Tag: Best WordPress Plugins

  • 11 Best Contact Form Plugins for WordPress in 2023

    The post 11 Best Contact Form Plugins for WordPress in 2023 is written by Brenda Barron and appeared first on WPKube.

    When a customer arrives at your (or your client’s) website to figure out how to contact the company, what do they find? They may stumble upon a live chatbox in the bottom corner of the site or a phone number to call. While these are wonderful customer support solutions, it’s important to provide multiple avenues for customers to get in…. Continue Reading

  • 6 Best WooCommerce SEO Plugins for 2023

    SEO (Search Engine Optimization) is one of the most important aspects of building a website. Having the ability to track keywords, set custom titles and meta descriptions, along with optimizing content is critical for SERPs. For those who have eCommerce websites, taking steps to optimize your product pages and add product schema markup is also an important aspect of SEO. In this post, we will discuss our top 6 WooCommerce SEO plugins so you can make an informed decision about which one to use on your website. Let’s get started.

    What is a WooCommerce SEO Plugin?

    A WooCommerce SEO plugin is essential for a high-ranking WooCommerce site. It is a piece of software installed on your WordPress site that will allow you to add SEO page titles, keywords, and meta descriptions to your posts, pages, and products. SEO plugins assist website owners in getting their site more visible to search engines, and can help boost rankings in search results.

    All of the plugins on our list offer WooCommerce support with their free offerings, but there are a few that offer more features for WooCommerce with their paid versions. Let’s take a look at our top 6, list the features that are offered, and discuss pricing for each.

    The 6 Best WooCommerce SEO Plugins

    1. Rank Math

    RankMath SEO plugin for WordPress

    Rank Math is one of the most popular WooCommerce SEO plugins for WordPress on the market today, and with good reason (see our review here). It encompasses all the features you would expect from an SEO plugin, but it goes even further by adding support for WooCommerce. In fact, it offers a WooCommerce SEO module add-on that pays particular attention to Woo products by optimizing your WooCommerce product pages for search engines. Not only does it add the required metadata, but it also adds product schema which helps your site get more attention in the SERPs.

    If you are a Divi user, Rank Math is even better suited for you. With Divi’s integration with Rank Math, you get the added bonus of being able to configure your keywords, meta data, and other SEO goodies in the Visual Builder with the help of Rank Math’s Divi SEO add-on. You no longer have to bounce from the front end to the back end to set up your SEO. Rank Math provides a handy modal pop-up so you can take care of all of the SEO necessities while you design your page. Check out our detailed tutorial on how to use Rank Math in Divi.

    RankMath Divi add-on

    The great thing about Rank Math is their WooCommerce specific settings, which are available in both the free and paid versions. You can do things like remove the category base in your products, which shortens your URL for improved search results. Additionally, you can remove that pesky schema markup on your shop archive pages. Google recommends that you not use any other schema type on your shop pages, so this will also improve your odds of better Google rankings.

    Key Features for Rank Math:

    • Divi integration
    • WooCommerce specific settings
    • Content AI (content suggestions)
    • Google Analytics integration
    • Optimize unlmited keywords
    • Google Search Console integration
    • XML sitemap generation
    • Google keyword ranking
    • Advanced SEO analysis tool
    • Single post/product SEO reports
    • 404 monitor

    With the pro version, you’ll get additional features such as Google Analytics 4 integration, keyword rank tracker, the ability to track up to 500 keywords (with the Pro license), a highly advanced schema generator, white-labeled email reports, Google Trends integration, local SEO, automated image SEO, and much more.

    Rank Math is for you if…

    • You are a Divi user who primarily uses the Visual Builder
    • WooCommerce specific SEO settings are necessary
    • You want to view reporting on individual posts, products, or pages
    • You want a schema markup specifically for store items

    Rank Math pricing: Free for Basic | $59 for Pro License | $199 for Business License | $499 for Agency License | Learn more about Rank Math

    2. Yoast SEO/Yoast WooCommerce SEO

    Yoast SEO plugin WordPress

    Yoast SEO is one of the most recognizable names when it comes to WordPress SEO plugins. There are many tools in Yoast that allow you to configure nearly every aspect of your SEO including adding a focus keyphrase, custom SEO titles for your posts and pages, as well as meta descriptions. Additionally, Yoast has a handy configuration wizard that takes the guesswork out of setting your site up for SEO success.

    Yoast SEO features

    Key Features for Yoast SEO:

    • Front-end SEO inspector
    • WordProof integration
    • REST API
    • Keyword data via SEMRush
    • Schema controls
    • Internal linking blocks
    • FAQ block
    • Function words check
    • Image alt attributes check
    • Readability analysis
    • Mobile previews
    • Keyphase density

    The Yoast WooCommerce SEO plugin adds to the many great features of the standard SEO plugin by ensuring your products stand out in search results. With Yoast WooCommerce SEO, you’ll get product specific SEO content analysis along with handy training videos to help you make the most of your ecommerce website. Additionally, you’ll receive automatic best practice technical SEO for your online shop.

    Yoast SEO is for you if…

    • You want to monitor your readability and SEO scores in real time while writing content
    • Monitoring keyword density matters
    • You want the ability to preview desktop and mobile views of your meta descriptions
    • You need in-depth training materials at your disposal

    Yoast SEO pricing: Free for Yoast SEO | $79/yr Yoast SEO WooCommerce plugin | $145/yr Yoast SEO WooCommerce/Yoast SEO Premium Bundle | Learn more about Yoast SEO.

    3. All in One SEO

    All in One WordPress SEO plugin

    The All in One SEO plugin is the original SEO plugin for WordPress. Like the first two entries on our list, it is offered in both free and pro versions. The free version of the plugin has plenty of features to assist you in setting your site up for success. SEO can be configured for posts, pages, and WooCommerce, which makes it a good all around SEO plugin.

    Key Features for All in One SEO:

    • SEO audit checklst
    • Smart SEO schema markup
    • Advanced SEO modules
    • SEO sitemap suite
    • Google AMP SEO
    • WooCommerce SEO
    • SEO content analysis tool
    • Social media integration
    • Easy Google Search Console integration
    • Google News SEO
    • TruSEO on-page analysis

    After the inital setup, you’ll be able to access the dashboard where you’ll have access to your SEO site score which contains important issues, recommended improvements, and good results for you to browse. You’ll also have access to All in One SEO’s complete site audit checklist, which will assist you in making changes to your site’s SEO settings.

    All in One SEO dashboard

    For more advanced features, you’ll want to sign up for a pro license. Features such as taxonomy optimization, video & news sitemaps, local SEO, image SEO, and advanced WooCommerce SEO are all possible. With All in One SEO pro, you have the ability to write meta titles and descriptions for product categories, pages, tags, and more. Doing this gives you a better shot at ranking higher in Google’s shopping platform.

    All in One SEO is for you if…

    • You want an easy-to-follow checklist to assist in SEO setup
    • Advanced SEO modules are your thing
    • You need smart sitemaps
    • Local SEO is important for your business
    • You want to automatically generate custom product titles and meta

    All in One SEO pricing: Free | $49.60/yr for Basic | $99.60/yr for Plus | $199.60/yr for Pro | $299.60/yr for Elite | Learn more about All in One SEO.

    4. SEO Press

    SEO Press WooCommerce SEO plugin

    One of the more basic options on our list, SEO Press is still packed full of features for your ecommerce website. With it’s easy-to-follow setup wizard, you’ll have your site optimized and indexed in under a few minutes. If you are making a switch from another SEO plugin, this one will take the guesswork out of setup for you by importing settings from your previously installed SEO plugin (if you had one).

    For WooCommerce users, SEO Press generates a XML product sitemap plus images. This helps Google and other search engines to index your product pages, increasing the chances of them being seen. Plus, you get product rich snippets in Google search results that will aid in higher conversions. These can be generated automatically, or manually if you prefer to do the work yourself. SEO Press also offers Google Analytics enhanced ecommerce integration that tracks purchases, cart additions, and cart removals. Having the ability to track product related events enables you to tweak your SEO strategy when needed.

    Key Features for SEO Press:

    • Easy to setup
    • Google Analytics enhanced ecommerce integration
    • Social media optimzations
    • XML and HTML sitemaps
    • Google Analytics/Matomo tracking
    • Intuitve dashboard
    • Content analysis with unlimited keywords

    As with other plugins on our list, you can set metadata for post, pages, and products. Additionally, you can also optimize product images, and set up social sharing options for your products. You can set titles & meta data, general XML sitemaps, integrate social networks, and set up Google Analytics right in the dashboard. Additionally, SEO Press offers integrations with third party developers such as Divi, HubSpot, TranslatePress, BuddyPress, Easy Digital Downloads, and more.

    SEO Press dashboard

    The pro version of SEO Press offers some added benefits such as a redirect manager, broken link detector, breadcrumbs, a white label tool, as well as 4 Gutenberg blocks including FAQ, how-to, local business, and breadcrumbs.

    SEO Press is for you if…

    • Want an affordable solution for premium SEO features
    • You need Gutenberg blocks integration
    • You want analytics reports right in the WordPress dashbaord
    • Integrations with third party software is important

    SEO Press pricing: Free | $49.99/yr for Pro | Learn more about SEO Press.

    5. Squirrly SEO

    Squirrly SEO

    The next plugin on our list is a great option for SEO beginners who need a bit more assistance to get their site ready for search engines. Squirrly SEO has an extensive dashboard that will walk you through the process step by step in an easy-to-follow interface. If you prefer to handle things yourself, there is an SEO expert option too, which will allow you ultimate control over your settings.

    Squirrly SEO dashboard

    The dashboard comes standard with a one page setup, keyword research tool, a live assistant, SEO audit, and more. There are quite a few amazing features that come standard with the free plugin, so if you are an individual or business owner who needs SEO for their ecommerce site, the free version of Squirrly SEO is all you’ll ever need.

    Key Features for Squirrly SEO:

    • WooCommerce specific product schema & settings
    • Keyword research tool
    • SEO live assistant
    • SEO audit
    • Extensive dashboard
    • Focus pages
    • SEO automation

    A great feature specific to WooCommerce users is the ability to assign a custom product schema markup.

    Squirrly SEO WooCommerce settings

    Lastly, Squirrly SEO integrates with Divi’s Visual Builder. This is a great feature if you want to configure your SEO on the front end while you design your site.

    Squirrly SEO Divi integration

    Squirrly SEO is for you if…

    • Want a fast and easy setup
    • You want to be able to configure SEO on the front end
    • You enjoy a easy-to-follow interface
    • Want a beginner-friendly option for SEO
    • You want a keyword generator right in the WordPress dashboard

    Squirrly SEO pricing: Free | $71.99/mo for Business | $75.99/mo for Agency | Learn more about Squirrly SEO.

    6. Schema & Structured Data for WP & AMP

    Schema & Structured Data plugin

    The Schema & Structured Data for WP & AMP plugin is a good option for adding Google rich snippets to your Google search results. There are over 35 schema types to choose from including local business, recipes, blog posts, and products, just to name a few. Rich snippets are a great way to enhance your organic search results by adding a bit more information to your content in Google. They help you to stand out by adding rating stars, product availability, pricing information, and photos amongst other things.

     Schema Structured Data for WP AMP dashboard

    The plugin offers many settings in the WordPress dashboard. You can select which schema you’d like including global, archives, and WooCommerce. If you have Google reviews, you have the ability to add those to your snippets. This is a great way to boost product visibility, and gain new customers. Schema & Structured Data for WP & AMP offers over 80 integrations for reviews including Google Shopping, Airbnb, Amazon, Etsy, and more.

    Key Features for Schema & Structured Data for WP & AMP:

    • 35 schema types
    • Conditional display fields
    • Extensive knowledge base support
    • AMP compatibility
    • SEO migration
    • Google reviews integration
    • Unlimited custom post types

    WooCommerce users can also add schemas for booking and memberships with the WooCommerce Compatibilty for Schema plugin upgrade. Some of the added benefits are WooCommerce membership addon support, Bookings, paywall support, YITH WooCommerce Advanced Reviews plugin support, and much more.

    Schema & Structured Data for WP & AMP is for you if…

    • You want ultimate control over your rich snippets
    • Increased product visibility in search results
    • You want your rich snippets to stand out from the crowd

    Schema & Structured Data for WP & AMP pricing: Free | $29 for WooCommerce Compatibility Upgrade (1 site) | $99 for Personal | Learn more about Schema & Structured Data for WP & AMP.

    Final Thoughts On WooCommerce SEO Plugins

    If you have a WooCommerce store, you need to pay close attention to SEO for your product pages, categories, and tags. Doing so increases the chances you’ll get higher rankings in SERPs. Ensuring that your WooCommerce products are properly optimized for SEO is a crucial step in increased traffic to your site, and can lead to higher conversions. Our list gives you several good options for WooCommerce SEO plugins, all of which are worthly of consideration.

    For more, check out these advanced SEO techniques you can use as well.

    Which plugin is your favorite for optimzing WooCommerce SEO? Let us know in the comments section below.

    The post 6 Best WooCommerce SEO Plugins for 2023 appeared first on Elegant Themes Blog.

  • 7 Best Google Analytics Plugins for WordPress (in 2023)

    One of the best advantages for your business to leverage is Google Analytics because it can help improve your marketing strategy and address key issues with your audience. But finding the best Google Analytics Plugin for WordPress can be a real hassle, there are just so many options to choose from, and you’re going to want the best solution for your company’s needs.

    In this article, we’ll look at the pros and cons of the best plugins available to help you choose the right plugin for your needs.

    What is a Google Analytics Plugin for WordPress?

    Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. These include:

    • The number of visitors to your website
    • Information about the visitors’ interests and demographics
    • Find your blog posts and landing pages with the most traffic.
    • Determine the source that generates the most traffic (social, organic, etc.)
    • How visitors use your website and which links they choose to click

    It’s a fantastic resource that lets you take a deep dive into your website, but it isn’t exactly user-friendly. It’s easy to get lost in a sea of data trying to sift out useful information from the superfluous tidbits. That’s where a good Google analytics plugin comes into play.

    A good plugin will easily let you segment data so you can analyze and improve your content and user flow without any of the usual headaches.

    7 Best Google Analytics Plugins

    We’re eager to share these plugins with you so you can get a leg-up on Google Analytics needs, so let’s get started with our choices!

    1. MonsterInsights

    Monster insight logo

    MonsterInsightsdoes a wonderful job of combining the tools of both WordPress and Google Analytics. It operates in the background and won’t have an impact on any front-end WordPress themes you use.

    You don’t even need to leave WordPress to gain important visitor data using the built-in Google Analytics dashboard, which provides statistics on your best traffic sources, top-ranking articles, site visits, outbound links, and much more. With these helpful stats, MonsterInsights is also a great tool for SEO.

    It’s clear that MonsterInsights is the quintessential Google Analytics plugin for WordPress; garnering over 3 million active installations and a 4.5-star rating. In the WordPress community, it’s the most well-known and well-liked analytics tool. It’s free to use but comes with some pretty cool add-ons with the premium version, including eCommerce and outbound link tracking.

     

    Key Features of Google Analytics for WordPress by MonsterInsights:

    • Simple to comprehend reports from a Google Analytics dashboard
    • Conversion tracking for forms
    • Improved tracking for eCommerce
    • Track affiliate links
    • Detailed demographic reports of your audience (gender, age, device, location, etc.)
    • Ability to see which sites are referring the most viewers to you and what visitors are searching for within your site
    • Enables you to track 404 errors
    • Updated embedded tracking code
    • Monitor performance for specific pages

     

    Search console report from MonsterInsights

    Viewing real-time statistics from your dashboard to improve your strategies and generate clicks is just one of the many features of MonsterInsights. Affiliate links, ad tracking, and enhanced e-commerce tracking are all incredibly useful tools that come with MonsterInsight.

    The MonsterInsights Google Analytics plugin dashboard.

    You can monitor the top traffic sources for your website as well as your best-performing articles, pages, etc. Making business decisions based on data is made simple thanks to this insight into the behavior of your customers.


    Google Analytics for WordPress by MonsterInsights is for you if…

    • You are looking for a simple-to-use plugin with a ton of advanced features.
    • You want a solution that’s super easy to configure and integrates easily with WordPress.
    • You want to understand your audience in a deeper way.

    Google Analytics for WordPress by MonsterInsights Pricing: Free with premium plans starting at $99.50 per year | More Information

    2. Analytify

    Analytify logo

    Another major player in the WordPress analytics space is Analytify. This plugin can install your Google Analytics tracking code for you without requiring any coding on your part. The user interface makes it possible for you to retrieve your data directly from your WordPress dashboard and presents it in an understandable manner.

    Since it provides improved eCommerce tracking features, Analytify is especially beneficial for organizations that engage in online sales. Although the commercial versions of the plugin are far less expensive than MonsterInsights while providing identical capabilities, they also have the advantage of allowing you to look deeper into specific posts and pages.

    However, the free version of the plugin is very constrained, allowing you to have limited access to some more general features with premium features being necessary for your complete Google Analytics needs.

    Key Features of Analytify:

    • Automated email reports
    • Real-time visitor tracking capability
    • Shortcodes for data integration into custom templates
    • Clear, intuitive UI

    Analytify dashboard

    This plugin provides you with some great data, made even more useful through digestible graphs and charts. You can view stats like views, users, bounce rates, time spent on your pages and more from the admin panel on WordPress.

    Analytify is for you if…

    • You use a web store and want enhanced eCommerce tracking.
    • You want automatic reports emailed to you.
    • You want to track individual campaign progress.

    Analytify Pricing: Free with premium plans starting at $39 | More Information

    3. ExactMetrics

    ExactMetrics comes in third on our list of the top Google Analytics plugins for WordPress. With over 1 million downloads this plugin obviously was one of the most trusted in the industry. It has a ton of features and makes it easy to set up Google Analytics without requiring you to work with any code or pay a specialist.

    Its user-friendly statistics for beginners put stats into your WordPress dashboard so you can quickly assess how your website is doing and which tactics you’re implementing are effective.

    Additionally, it is quite simple to collect data in Google Analytics without manually setting up event monitoring thanks to tracking features like file download tracking, scroll tracking,  eCommerce tracking, and custom dimensions.

    However, it’s important to note that this plugin has a drawback in that it prevents you from integrating with other tools and services like WooCommerce or Google Ads. Also, the complaints about incessant advertisements have dropped their score to 2.5/5 stars.

    Key Features of ExactMetrics:

    • No coding is necessary to configure Google Analytics
    • Comprehensive dashboard reports
    • Track form conversions

    eCommerce report for ExactMetrics

    This simple-to-install solution allows you to track advanced data and view metrics to better understand your website user experience. While the recent addition of advertisements for the free version seems to have tanked their reputation, the paid version is still a viable solution.


    ExactMetrics is for you if…

    • You want a more basic analytics plugin.
    • You don’t mind being bombarded with advertisements.
    • You are willing to pay for the premium version.

    ExactMetrics:  Free with premium plans starting at $99.50 | More Information

    4. GA Google Analytics

    Google Analytics logo

    GA Google Analytics is a lightweight plugin that simply connects every page of your WordPress site to Google Analytics. Unlike other WordPress analytics tools, it won’t show any data or insights, but it still does its job well.

    The Google Analytics interface might be more appealing to many WordPress users that don’t want a dashboard application and would prefer to use the native Google Analytics dashboard. This plugin is for you if you’re content to leave Google Analytics separate from the WordPress dashboard but still want to keep things light and make sure the tracking code is on every page.

    Because it eliminates the need for you to manually add tracking code to each page, Google Analytics is perfect for large, complicated websites with a lot of pages.

    Key Features of GA Google Analytics:

    • General Data Protection Regulation (GDPR) compliant
    • Does one thing and does it well
    • Support for Global Site Tag (gtag.js), Google Analytics 4, and Universal Analytics (analytics.js)

    GA Google Analytics setup screen

    This relatively light solution is a great way to get your feet wet in terms of tracking analytics. It’s designed to be simple and straightforward, to easily get you started in the world of analytics.

    GA Google Analytics is for you if…

    • You want a lightweight solution.
    • You don’t want an extra dashboard UI specifically for tracking Google Analytics.
    • You are new to analytics tracking and want to learn the basics before taking a deep dive.

    GA Google Analytics Pricing: Free with premium versions starting at $15 | More Information

    5. WP Statistics

    WP Statistics logo

    WP Statistics is a robust yet simple WordPress analytics plugin that enables you to monitor all user activity from your WordPress dashboard. The content and geographical based reports that this plugin produces are solid and, it displays real-time website analytics all for free.

    This might not be the greatest option if you’re looking for a simple and uncomplicated plugin. However, it is a good choice if you want to dig deep into the statistics of your WordPress site and want to get data from several platforms and search engines in addition to Google.

    You won’t need to set up the plugin with Google Analytics, which is another benefit. The tool only collects information that takes place on your website; no outside data is provided. The only drawback to this is that it can eat up storage space and grow the size of your backup.

    Key Features of WP Statistics:

    • Data export in XFL or CSV files.
    • Filter data by location, keywords, IP address, etc.
    • Track from multiple search engines (Google, Bing, Yahoo.)

    WP Statistics graph example

    In your WordPress dashboards, WP Statistics can find important incites like the number of visitors, referrals, browser usage, country origins, and more. This plugin shines in particular at providing information in a way that is palatable, such as graphs and maps.

    WP Statistics is for you if…

    • You want to keep track of analytics from search engines other than just Google.
    • You want to focus on geographical data and content reports.
    • You want a free solution

    WP Statistics Pricing: Free| More Information

    6. Jetpack

    Jetpack logo

    One of the many features of Jetpack, a multi-purpose WordPress plugin, is its integration with Google Analytics. Jetpack provides a quick overview of your site’s performance by displaying your site stats through a straightforward interface. You shouldn’t count on being able to delve deep into the data on certain posts and pages, though.

    The free edition only offers you its own analytics capabilities and reports, which is something to keep in mind. Therefore, you must upgrade to a Pro license if you expressly want Google Analytics integration.

    Key Features of Jetpack:

    • Simple site traffic reports
    • Funnel reports help you track user flow through your site
    • Track visitor’s goal conversion

    Jetpack settings

    Google Analytics integration with Jetpack’s growth tools enables you to examine traffic statistics for your website in the WordPress dashboard.


    Jetpack is for you if…

    • You want to keep using Jetpack as a multifunctional tool.
    • You have experience with using Jetpack for other purposes.
    • You are looking for an all-in-one toolkit for WordPress

    There is also has a JetPack CRM plugin that may be a great addition for your business.

    Jetpack Pricing: Free with premium plans starting at $4.99  | More Information

    7. Matomo (A Google Analytics Alternative)

    Matomo logo

    A highly regarded substitute for Google Analytics is Matomo, garnering over 60,000 downloads and a 5-star review. Matomo and Google Analytics differ significantly in that Matomo does not disclose data if you choose not to. This plugin can be a suitable choice if you run a website that promotes privacy.

    They pride themselves on security above all else and put you in full control of your data, which is a nice feature in the current climate.

    Key Features of Matomo:

    • No one else can see your data
    • Easy to install. No coding or technical knowledge is needed.
    • Free to use, premium features are relatively cheap.

    Matomo analytics example

    You can view a bevy of advanced analytics from the Matomo dashboard and be ensured of the safety of your data. All of the fundamental features of an analytical plugin are present in Matomo. You can monitor the number of people who visit your website and it displays thorough information on traffic sources, keywords, geo-locations, and other analytics, just like Google Analytics.

    Matomo is for you if…

    • You value privacy and want to be in control of your data.
    • You want a cheap solution that provides everything you need for advanced analytics.
    • You want an easy to the user interface that doesn’t need too much configuration.

    Matomo Pricing: Free with premium plans starting at $29.00 | More Information

    Final Thought on Amazon Affiliate WordPress Plugins

    As many analytics plugins are tailored for specific purposes, you might want to select more than one. Choose a plugin like MonsterInsights or Analytify if you want to integrate the power of Google Analytics into your WordPress dashboard. Both of these have fantastic free versions as well as feature-rich premium editions.

    If you want to focus on security and speed, lightweight tools like Matomo or GA Google Analytics might suit your needs better. Regardless, we’re sure one of these plugins has the features you’re looking for.

    Did we miss any great Google Analytics plug-ins? Leave a comment telling us below!

    Article featured image by Blan-k / shutterstock.com

    The post 7 Best Google Analytics Plugins for WordPress (in 2023) appeared first on Elegant Themes Blog.

  • 26 Best WordPress Marketing Plugins for 2023

    Capturing demand and making sales is an uphill battle. Just because you have a website does not mean people will see it or respond to it favorably. Because of this, you should bring in effective tools to better market your website. Thankfully, there are many WordPress Marketing Plugins at your disposal.

    This article will uncover essential plugins that improve both marketing output and quality. We have 26 of the absolute best plugin solutions for you to explore in this 2023 marketing plugin review.

    We’ll look into marketing plugins for:

    WordPress Marketing Plugins for Content Marketing

    Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

    It’s an ongoing process that helps you create long-term relationships with your customers by delivering value at every touchpoint. And it requires a strategic approach that aligns your content with your business goals.

    Content marketing feeds so much of your marketing strategy. SEO optimizes your content so that it ranks in search engines. Email and SMS marketing uses content to drive traffic to high-value landing pages. Social media marketing uses social content to increase customer touchpoints and stay top of mind. Brand marketing uses content to convey brand value and differentiation in the market. Content marketing simply touches every aspect of your marketing apparatus.

    Here are the top WordPress plugins that can either expand your content marketing or make it easier.

    1. Seriously Simple Podcasting Plugin

    Seriously Simple Podcasting by Castos

    Seriously Simple Podcasting is a podcasting solution that is native to WordPress. It’s a top-rated plugin for beginners and power users. The completely free version is a self-hosted podcasting platform that uses your WordPress installation to host files so you can be sure your podcasts are always available. With Seriously Simple Podcasting, you get an RSS feed, a web player, and links to all your episodes on major podcast platforms.

    The paid versions of Seriously Simple Podcasting let you store your podcast episode off of your website. This allows your site to speed back up to pre-podcast days as it offloads the files and serving of your podcast to reliable servers that are optimized for just that.

    Podcasters and marketers love this simple solution that gives them a podcasting interface that they are used to with WordPress.

    Price: The plugin is free to use on all your websites | More Information

    2. PublishPress Planner

    PublishPress Editorial Calendar Plugin

    PublishPress Planner is a powerful WordPress plugin that takes care of all your content planning needs for marketing your content. It has helpful tools like an content calendar which is a vital tool for any content creator, whether you’re a solo blogger or a team lead managing an entire content operation. Creating an editorial calendar is an effect content marketing strategy that helps you plan and schedule your content so you can stay organized and on track.

    The PublishPress editorial calendar makes it easy to plan and publish your content. With our drag-and-drop interface, you can easily move your content to different post days. You can also create checklists for posts so that you never forget a step in your editorial and publishing processes. Plus, they offer an editorial revision history feature that ensures you always have a record of your changes and who approved what.

    Price: The plugin is free to use with additional features in their Pro Plan for $69 LTD | More Information

    3. Internal Link Juicer Plugin

    Internal Link Juicer WordPress SEM Plugin

    Internal Link Juicer is a WordPress plugin that aims to take some of the manual work out of creating and maintaining internal links. It even made our dedicated list of the best WordPress SEO plugins (#4). It gives you the ability to create automatic links in your content based on anchor text. Internal Link Juicer simply matches anchor text with your linking preferences as defined by your setup configurations. Assign words/phrases to a particular link and Internal Link Juicer will do the heavy lifting for you.

    Having internal links throughout your content is the lifeblood of on-page SEO optimization. Without the connections made across your content, search engines have a really hard time categorizing (and thus ranking) your content.

    Internal links give Google and other search engines an idea of what your content is about and the authority of that content. As you know, Internal linking is a necessary component of SEO link strategies.

    Price: Free version of Plugin available with a Pro upgrade at $69.99/year | More Information

    4. Imajinn Image Generator

    Imajinn Block Based AI Image Generator

    Imajinn is a block element that allows users to input prompts for AI image generation. Outside of it being a cool new technology in the WordPress space, it is also a unique addition to the content marketer’s toolkit.

    Feature images and post images that help convey the meaning of the written content on a given page have always been important. That is why even this post has a clear featured image and supporting images throughout the post. It keeps readers’ attention while also communicating beyond words.

    Gathering images for these purposes is sometimes easier said than done. Sourcing images can be time-consuming and expensive. And if you are creating content in a saturated niche, it isn’t uncommon to see the same images on different blogs.

    Can you count the number of blogs you’ve seen a similar SEO image on?

    Example of Common SEO Stock Image

    Example of Common SEO Stock Image – Image by Rawpixel.com / shutterstock.com

    Too many …

    With AI-generated images, you can use dialed-in prompts to create your own custom images that are fit for editorial. AI can provide a never-ending source of images and visual aids for your own blog that is uniquely yours. You can even experiment by adding brand aspects to your images (tone, colors, and point of view). Content marketing is only benefited from better-quality images.

    Price: First 40 images Free and monthly plans starting at $9/mo | More Information

    NOTE: AI can do more than generate images these days. Check out more AI marketing tools to boost your business.

    Ecommerce Marketing Plugins

    More and more businesses are going online, which means fierce competition. In order to succeed, businesses need to have a strong marketing strategy. Marketing is important for ecommerce websites and brands because it helps businesses to reach their target audience, stand out from the competition, and increase sales. With the right mix of WordPress plugins and tools, businesses can reach a wide range of consumers and promote their products effectively.

    5. WP Mail SMTP

    WP Mail STMP WordPress Plugin

    WordPress has traditionally been quite poor at handling system emails. They are often flagged as spam in email clients because of outdated protocols for sending mail. With WP Mail SMTP, you can be sure that your marketing and transactional emails are delivered correctly and efficiently. This plugin provides a hassle-free solution for managing your email communications so that you can focus on more important things.

    Since Ecommerce businesses rely on effective emails that must be sent from the website, figuring out an SMTP solution is vital for keeping customers in the know.

    Price: The plugin comes free with upgradable Pro plans starting at $49/yr | More Information

    6. FunnelKit

    FunnelKit for WooCommerce Plugin

    The FunnelKit Funnel Builder for WordPress and WooCommerce is the perfect solution for businesses looking to capture maximum ROI with their ecommerce stores. With pre-made funnel templates, a smart rules engine, and powerful store analytics, the FunnelKit Funnel Builder makes it easy to create and optimize marketing campaigns that drive conversions and especially sales.

    Key Features:

    • Frictionless Checkouts
    • Cross Selling Smart Rules
    • A/B Tests for Entire Funnel
    • Opt-in Landing Pages
    • Analytics Dashboard

    Price: FunnelKit sports a free yet limited plugin with Pro Features starting at $99.50/yr | More Information

    7. Google Ads & Marketing by Kliken

    WooCommerce Google Ads Marketing by Kliken

    Google Ads is the easiest way to promote your products on Google and get them in front of millions of potential shoppers. You can create ad campaigns that target interested shoppers across Google, so you can get discovered on any budget. Google Ads by Kliken for WooCommerce stores makes it easy to set up your campaigns and track your results, so you can focus on growing your business.

    Key Features:

    • Connect Your Store to Google Merchant Center
    • Create Smart Product Feeds that Sync Your Inventory
    • Show up in Search Results with Free Product Listings
    • Run and Manage Paid Ad Campaigns to Promote Across Google Products

    Price: Kliken has a free WooCommerce Extension but the service costs $10/mo | More Information

    8. TikTok for WooCommerce

    WooCommerce TikTok Marketing Extension

    If you’re looking to take your online sales to the next level, TikTok for WooCommerce is the perfect solution. By syncing your store catalog and installing the TikTok pixel, you can easily track campaign performance and set up ads for your target audience. With TikTok for WooCommerce, you can reach a wider audience and boost your sales like never before.

    Key Features:

    • Setup TikTok Tracking Pixel with No Code Installation
    • Sync Your Store’s Catalog with TikTok’s Ad Platform to Create Shopping Ads
    • Create Ad Campaigns from Your Website (Conversion Campaign Types Only)
    • Track Campaign and Sales Performance

    If TikTok Advertising has you dancing, checkout the basics of advertising on TikTok. Or, see our list of top TikTok plugins.

    Price: Free Woo Extension but TikTok Ads cost | More Information

    9. Mailchimp for WooCommerce

    Mailchimp WooCommerce Marketing Plugin

    Mailchimp for WooCommerce is a WordPress plugin that connects your online store to mailchimp, giving you access to powerful sales-driving marketing tools that leverage the best of Mailchimp and WooCommerce. With these features, you can engage and build relationships with your customers, increase customer loyalty and repeat purchases, and manage SMS/Email notifications for your store—seamlessly.

    Key Features:

    • Setup Ecommerce Specific Email and SMS Automations (like Abandoned Cart, Welcome, and Re-engagement emails)
    • Use Mailchimp’s Social Advertising Platform to Retarget Customers
    • Leverage AI and Predictive Insights to Serve Product Recommendations to Customers
    • Sync Your Store with Mailchimp’s CRM Tools

    Price: Free Woo Extension and Mailchimp comes with a free email marketing tier | More Information

    WordPress Marketing Plugins for SEO

    SEO, or search engine optimization, is the process of optimizing a website for certain keywords so that it appears higher on search engine results pages. This can be done through various means, such as optimizing the website’s title and meta tags, creating quality content, making your website run quickly, and building backlinks.

    SEO is one of the most important factors in online marketing for websites. This list of WordPress plugins will help you achieve SEO marketing success. If you want more, check out this list of the best SEO Plugins for WordPress.

    10. Rank Math SEO Plugin

    Rank Math WordPress SEO Plugin

    Rank Math is a WordPress SEO plugin that can help you with your website’s on-page SEO content. If you’re a marketer who is responsible for website SEO, then you know how important it is to have a plugin that can help you with your ranking.

    It helps move you along in the right direction with on-page optimization giving top-tier suggestions. Rank Math has features that allow you to optimize your title tags and meta descriptions. It also has a keyword research tool that can help you find the right keywords to use on your pages and posts.

    Something we’re particularly excited about is that they’ve been introducing AI capabilities to help with content creation and other SEO tasks.

    For more, check out how to optimize your Divi website with Rank Math.

    Price: RankMath is a free plugin with excellent Pro features that start out at $129/year | More Information

    11. SiteGround Optimizer Plugin

    SiteGround WordPress Optimizer Plugin

    The SiteGround Optimizer free plugin makes it easier for marketers to manage their website’s speed and performance. This is extremely helpful in improving your website’s ranking in search engines or simply making your site more user-friendly. Site speed and user experience are factors in search ranking factors.

    The plugin is easy to use and can make a significant difference in a matter of minutes. The plugin works especially well with Siteground hosting as it taps into the hosting infrastructure to squeeze out extra performance. If you have or are considering Siteground hosting through Divi Hosting, this is a must-have feature.

    Price: The Plugin is free but works best when integrated with SiteGround hosting | More Information

    12. Broken Link Checker

    Broken Link Checker Plugin

    Keeping your site up and running smoothly is a challenge that time only worsens. One way to mitigate poor website and SEO health is by regularly checking for broken links. Broken links can not only be frustrating for your visitors, but they can also negatively impact your site’s search engine rankings.

    The Broken Link Checker plugin is a great tool for helping you find and fix broken links on your WordPress site. This plugin will scan your entire website for broken links and then report them back to you. You can then choose to either ignore or fix the broken links.

    Content Marketers who are already maxed out on marketing tasks can find a little bit of solace with a plugin that automates some broken link maintenance.

    Price: Broken Link Checker is a completely free plugin, so, enjoy! | More Information

    13. Sirv Image CDN & Optimization

    Sirv WordPress Image SEO Plugin

    The Sirv Image CDN and Image Optimization plugin for WordPress is the perfect way to ensure your images are always served in the right size and format. Sirv dynamically serves the perfect-sized image and optimizes all images for any web or social platform. The WordPress plugin makes it easy to upload your images to Sirv and get started with image optimization.

    Key Features

    • File-size Optimization including JPEG, PNG, and WebP images.
    • Dynamic Imaging
    • Lightening fast Image CDN
    • Advertised 100% Up-time

    Sirv’s Image CDN is the perfect solution for website owners who want to ensure their images are always served quickly and efficiently. By optimizing your images for performance, you can speed up your website and improve your users’ experience. Sirv offers a free plan which allows for 500MB of storage and variable pricing to suit larger websites.

    For more, check out these best practices for optimizing Images for SEO.

    Price: Free for up to .5 GB of storage with more usage starting at $19/mo | More Information

    14. WEGLOT Multi-Language Plugin

    WEGLOT WordPress Translation Plugin

    Weglot is a WordPress plugin that offers automatic translations for your entire website. It even allows for after-the-fact, manual insertion of your own translations. This is particularly useful for content marketing in multiple languages. Website owners can have a rough translation of their entire website in multiple languages and methodically go through the entire website and update the automatic translations with human-edited translations.

    Content marketing teams looking into the new horizons of multi-language content sites need not fret. Also, check out our 8 tips for improving multilingual SEO.

    Price: Free for 1 language and 2,000 words and paid plans starting at $15/mo | More Information

    Email and SMS Marketing WordPress Plugins

    Email and SMS marketing are powerful tools for website owners who want to convert their visitors into subscribers and customers. By segmenting their audience and tailoring their email/SMS campaigns, website owners can increase their chances of success.

    Marketing plugins help automate the SMS and email marketing process by integrating with CRMs and feeding segmentation efforts from the beginning. Most traditional email marketing has added the ability to send SMS messages through the same interface. Incorporating both is a good tactic on your way towards a proper omnichannel marketing push.

    15. Bloom

    Bloom-call-to-action-plugin

    Bloom is a powerful email marketing tool that generates leads and grows online businesses.

    With advanced display rules, you can control when and where your popups are shown, ensuring that they’re always relevant to your visitors. This means that your email marketing segmentation efforts are starting off on their best footing. Bloom also integrates with popular marketing and CRM platforms, making it easy to manage your leads and customers.

    And since Bloom is made by the developers behind the Divi Theme, you can trust that you’ll have unlimited potential to design powerful opt-in forms. Marketers can leverage the best design features and segmentation strategies with Bloom.

    Price: Free plugin with Purchase of the Divi Theme | See Divi Pricing Information

    16. ActiveCampaign

    ActiveCampaign Omnichannel Customer Experience Platform

    ActiveCampaign’s WordPress plugin extends the platform’s functionality to any WordPress website. The plugins provide features such as email opt-ins, contact forms, and integration with ActiveCampaign‘s email marketing and automation tools.

    ActiveCampaign is an all-in-one marketing platform that helps businesses attract, engage, and retain customers. The platform includes email marketing, lead generation, marketing automation, and CRM tools.

    The WordPress plugin brings in these ActiveCampaign features:

    • Embed ActiveCampaign Forms anywhere on your site
    • Install ActiveCampaign Site Tracking for lead scoring and segmentation
    • Deploy ActiveCampaign’s Live Chat for accounts with that feature set

    Price: Free plugin for use with their email/automation services | More Information

    17. RafflePress

    RafflePress WordPress Giveaway Marketing Plugin

    If you’re looking for a powerful and user-friendly WordPress contest plugin, look no further than RafflePress. With its easy-to-use interface and wide range of features, RafflePress is the perfect tool for running giveaways and competitions on your WordPress site.

    Key Features:

    • Drag & Drop Giveaway Builder
    • 1 Click Entry + Fraud Protection
    • Marketing & CRM Integrations
    • Viral Sharing (Refer-a-Friend)
    • Tracking and Retargeting

    Price: Free lite version of the plugin and Pro features starting at $79/year | More Information

    18. OptinMonster

    OptinMonster WordPress Marketing Plugin

    OptinMonster is one of those plugins that gets lots of attention. That’s because it is a multi-faceted marketing plugin that is worth its price tag many times over.

    With OptinMonster, you can power contextualized opt-in forms based on exit intent, geolocation targeting, and page-level targeting. It comes standard with 100+ templates to make your popup, floating bar, and gamified giveaway wheel creation an absolute breeze. With over a million websites running OptinMonster, you’re going to fit right in with some good company. If you’re wanting to get every last lead that you can from your existing site traffic, you could do much worse than OptinMonster.

    Price: Plugin with limited features free and Pro plans starting at $16/mo | More Information

    Social Media and Search Engine Marketing Plugins

    Search engine marketing (SEM) and social media marketing (SMM) share a lot of common ground. Both can include paid forms of advertising that use ad networks to reach their target audiences. And both can be highly effective in promoting your business or website.

    We’ve grouped these together because many full-suite marketing platforms cater to both types of paid advertising. There are tools that only focus on SMM or SEM respectively but it is still worth grouping the plugins together. If you’re curious, read about the difference between SEO and SEM.

    Which mix of these plugins is right for you?

    19. WPCode

    WPCode Install Marketing Pixels Plugin

    WPCode (formerly Insert Headers and Footers) is a custom code installation tool for WordPress websites. For marketers, WPCode lets you add Marketing Pixel scripts into the header, body, and footer of your web pages. This makes the installation and firing of these pixels as easy as possible.

    It is also a strong way of implementing Google Tag Manager into WordPress websites or replacing it altogether—regardless of theme choice.

    Price: Free lite version of the plugin and Pro features starting at $99/year | More Information

    20. Google Site Kit

    Google Site Kit WordPress Plugin

    Google Site Kit is a WordPress plugin that helps make installing Google services and products on your WordPress website easier. Site Kit makes it easy to install with no code implementation. Site Kit connects to your Google Account to automatically install the desired services.

    Google Services that Site Kit Helps Install:

    • AdSense
    • Google Analytics
    • Google Optimize
    • Search Console Site Verification Tag

    These are all powerful tools built by Google that marketers everywhere use.

    Price: Free plugin offered by Google | More Information

    21. Monarch

    Monarch Social Sharing

    Monarch is a WordPress plugin that allows website creators to add beautiful and functional social sharing to their sites.

    The Monarch WordPress plugin is a well-coded social sharing tool that won’t slow your website down. It gives website visitors the option to share a post or page on their preferred social networks. Monarch comes with design flexibility to make social sharing a natural part of your website and design. It also comes with more standard locations than other options.

    Marketers looking for viral sharing of their high-quality content can trust Monarch to give their sites that functionality.

    Price: Free plugin with Purchase of the Divi Theme | See Divi Pricing Information

    22. Better Click to Tweet

    Better Click to Tweet Marketing Plugin

    Better Click to Tweet is another social sharing option that marketers can use on their WordPress websites to increase the virality of website content. The principle behind click-to-tweet plugins is that some of your content is going to be catchy and even Tweet-able. These plugins allow your readers to share exact quotes on Twitter.

    Better Click to Tweet is best suited for marketers who have a large Twitter presence and with audiences that use Twitter themselves. It’s a powerful way to extend thought leadership in your category both on your website and on Twitter.

    Price: Free plugin with additional addons and styles starting at $71/yr | More Information

    WordPress Marketing Plugins for Conversion Rate Optimization

    Conversion Rate Optimization (CRO) helps website managers get the best results out of steady streams of website traffic. These plugins and services can help you reach ever higher conversion rates on your most important pages.

    23. TrustPulse Social Proof Notifications

    TrustPulse Conversion Rate Optimizer Plugin

    If you’re looking to increase your website’s conversion rate, TrustPulse is an excellent WordPress plugin to consider.

    TrustPulse uses social proof to show potential customers what other people are doing on your website—whether it’s buying a product, signing up for a membership, or completing an opt-in form for a newsletter. This creates a sense of urgency and FOMO (fear of missing out), which encourages visitors to take the desired action.

    Overall, TrustPulse is an effective tool for increasing conversion rates and generating more sales. It is a premium plugin with pricing based on features and unique monthly visitors.

    Price: Free plugin with premium features starting at $9/mo | More Information

    24. WPForms

    WPForms WordPress Plugin

    I know what you’re thinking, “Really a forms plugin makes the list of top marketing plugins for 2023?”. Yea, it does, and here’s why.

    WPForms is a powerhouse form plugin that fulfills all sorts of operational needs that connect directly with your marketing initiatives. It handles surveys effortlessly so you can continuously pulse your customers and prospects so every move you make is backed up with cold hard data. You can use WPforms for event registration or plain old opt-in mailing registration. WPForms sports a measily an incredible 500+ form templates so you will never look at a blank screen again.

    It also does the normal stuff really well too, like Contact Forms, payment collection, and a drag-and-drop visual building. From simple forms to powering your Conversion Rate Optimization, WPForms can really handle what you need it to.

    Price: The Lite version is a free plugin but the Pro features kick in at $99/yr | More Information

    25. Crisp Live Chat

    Crisp Live Chat WordPress Plugin

    If you’re looking for a free and beautiful chat for your website, Crisp Live Chat is the perfect solution. With its easy-to-use chatbot builder, you can easily create a chatbot to help grow your email list, generate leads, and enhance your customer relationship. Plus, Crisp Live Chate integrates seamlessly with WordPress, making it the perfect choice for your website.

    Super-charge your customer support and sales operations with Live Chat. New contacts can be added to your CRM or email marketing software for continued marketing or sales outreach. Crisp Live Chat has a free tier of their platform but also paid tiers for scaling businesses with diverse needs for their live chat implementation.

    Price: Free plugin with advanced chat functions starting at $25/mo | More Information

    26. Divi

    Divi Page Builder Plugin

    Divi provides a powerful marketing platform for your website that provides an effective way to create landing pages quickly using a no-code visual builder and optimize them for lead generation and conversion using a suite of tools and design options. Most everyone knows about the Divi Theme, but Divi also exists as a plugin. This means that you can bring the powerful, visual page-building experience of Divi into any website—regardless of theme. It comes full of features that your standard page builder can’t compete with such as:

    • Divi Form builder without needing a separate plugin
    • A/B Testing of Modules for expert CRO built right into your page builder
    • Uncompromising design control so your marketing can look as good as it is planned
    • Comes with your Divi Membership—if you bought the theme, you have the plugin

    If you’re needing more from your page builder in 2023—and not less—the Divi page builder plugin (or theme for that matter!) is something you need to check out.

    Price: Comes free with your Divi Memebership | Get Divi Today

    Conclusion

    WordPress marketing plugins are a great way to keep your marketing efforts on track. The best ones will not only save you time but open up a world of possibilities for your website and business marketing.

    WordPress offers a wide variety of plugins to connect various marketing services together into a cohesive system. We like systems because they help you cover every base and iterate on your marketing operation as time goes on. We hope you these marketing plugins will serve you well.

    Which plugins are your reliable go-to’s? Any possible new additions to this list that you are now considering? We want to know!

    Featured Image Assets via Soifer and Vector Stock Pro / shutterstock.com

    The post 26 Best WordPress Marketing Plugins for 2023 appeared first on Elegant Themes Blog.

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