AI tools like ChatGPT are becoming increasingly popular. They can help with research, among many other things. Therefore, you might be wondering how to create content strategy with ChatGPT. In this tutorial, we’ll teach you the steps you need to take to get the job done (and we’ll also mention an important consideration you should take into account).
The post How to Create a Content Strategy With ChatGPT appeared first on Themeisle Blog.
The question “what is content decay?” can be hard to answer. The simple answer is that content such as articles or tutorials typically has a shelf life. At some point, it becomes outdated or decays – which is bad for your audience and bad for your website. In this post we’ll teach you how to counteract it.
The post What Is Content Decay? (And How to Counteract It) appeared first on Themeisle Blog.
With the growing popularity of AI tools, there are tons of content creators available to write essays, website copy, emails, and blog posts. Therefore, if writing doesn’t come naturally to you, you might need a helping hand. If you are wondering how to use ChatGPT for blogging, this post is for you!
The post 6 Ways How to Use ChatGPT for Blogging (Tested for 2023) appeared first on Themeisle Blog.
“Find your niche!†is popular advice for people who own or want to start a business. You have to find your audience; the more specific, the better! But is that true? Should you only talk to the same group of people, or is there merit to making your content globally relatable?
Creating global content means everyone can understand it. No matter where they live or who they are. The homepage of your website is a good example, since it’s meant to convey to everyone who visits your site what type of business you are. As a result, global content is usually written in English.
The SEO benefit of global content is obviously the larger reach. Most people use English keywords, so if you optimize for those, you’ll be able to reach more people. Then, if your content is good and people find what they’re looking for, your rankings will also improve.
The opposite of global content is local content. This type of content is more niche. It’s catered to a specific audience, which also means it can be in any language. A good example of businesses who benefit from and almost exclusively use local content are local businesses. For example, the hairdressers on the corner and the Italian place a few blocks away.
These local businesses probably benefit the most from local content. It wouldn’t make sense for them to create a lot of (if any) global content, and that’s totally fine. If you google Donuts Nijmegen, you don’t need the donut place to have global content. You just need that sweet, sugary donut.
… is what you might say to argue that content shouldn’t be globally relatable. And you’re right. But personalization doesn’t mean ‘only people in the Netherlands use SEO to optimize their site’. There’s no gender or race restriction on SEO optimization. The only requirement: a website, and a desire to rank high in search engines.
What if Yoast were to only address Dutch people? We’d be alienating so many people who would benefit from our product. And that’s a shame! Since our motto is SEO for everyone, our website is in English and our plugin is available in no less than 27 languages! This is also why we use people of every gender and color in our images. And of course, we’d be missing out on a lot of revenue.
Of course, there are businesses that cater specifically to a certain group of people. Still, you might be surprised who actually buys your product, uses your service, or reads your blog posts. For example, skincare products that help with acne are usually geared towards women, specifically white women, but a lot of men and non-binary people use them too.
Imagine if you actually featured these groups in your products and content. You’ll probably sell more! Because when people feel seen and spoken to, they’re more likely to buy. So, if you think your business only caters to one specific customer, you’re probably forgetting someone.
With the extreme popularity of social media, you also have to wonder if it’s even possible to only address one type of customer. Sure, language plays a role. But even that’s not black and white anymore. People travel, move to other countries, learn new languages. Your content probably reaches more people than you might think. So why wouldn’t you talk to them too?
However, you shouldn’t only create globally relatable content. First, because it doesn’t exist. No two people are alike, so while you can strive to be as globally relatable as possible, you’ll never find the ultimate, globally relatable piece of content.
People from different cultures and backgrounds have different associations with certain words and imagery. A well-known example is the color white, which is associated with cleanliness and purity in western culture. But in some Asian countries, it’s the color of mourning. And there are more instances like this.
We also can’t ignore the other reason why creating only globally relatable content is a bad idea: it makes for some pretty bland content. If you try to appeal to everyone (especially in written content), you can’t rely on cultural context. And you have to wonder if that’s even possible when you too have participated and grown up in a culture, so your cultural context will color everything you do.
Globally relatable content can’t be contemporary either, because referencing an event that happened in the US, for example, isn’t necessarily relevant for people in other parts of the world.
In other words: bland content won’t make your business stand out from the crowd. If all you create is globally relatable content, then you will be snowed under by brands with more personality.
As is true for most things in life, it’s all about balance. Creating content for your perfect customer is possible but also silly, because your content will most likely be seen and used by other people. People who might benefit from or are interested in your business. Are you just going to ignore them? Or are you ready to participate in the global society we live in?
The post Should your content be globally relatable? appeared first on Yoast.
Starting a personal blog can be a great way to hone your writing craft and express yourself. However, if you don’t have a lot of experience as a writer or you want to protect your privacy, publicly blogging may not appeal to you. Blogging anonymously is an interesting alternative. In this tutorial, we’ll show you how to do it in five easy steps.
The post How to Start Blogging Anonymously With WordPress (In 5 Steps) appeared first on Themeisle Blog.
Whether you want to level up your writing so you can market your business, write a book, or become a professional freelance author, there’s an online writing course for you. In this guide, we’ll show you the best free writing courses online.
The post 10 Free Writing Courses Online to Help You Unlock Mad Creativity! appeared first on Themeisle Blog.
If you’re a professional blogger, you’re probably already familiar with Search Engine Optimization (SEO). However, you might not know about Google Discover yet. In this post, we’ll take a closer look at it and why you should optimize your site for it. Then, we’ll look at a few things you could do to increase your visibility on this platform.
The post What Is Google Discover? (A Guide for Bloggers) appeared first on Themeisle Blog.
With the rise of TikTok, Instagram reels, and YouTube shorts, it feels like people want nothing but videos. Specifically short videos. So where does that leave blogging? Is it still relevant, or has video taken over the world?
It’s impossible to predict the future, but it’s safe to say that blogging isn’t going anywhere. You’ve probably heard that blogs are dead for years now. When YouTube first became a thing, blogging was supposedly done. But it’s not. It’s still here and probably will be for a while.
But blogs have changed. Ten years ago, blogs were like journals. Obviously, they’re not anymore. If you read a business blog, you won’t find what the CEO ate for dinner last night. Nowadays, blogs are more like digital newsletters. They are polished, focused, and viewed as pieces of content in a marketing strategy. And that’s exactly what will happen this time around. Blogs will change. Again.
The short answer: in multiple ways. Generative AI will become more popular, which means storytelling will become more important. Blogs will become a tool for someone’s personal brand, so it’ll be harder to make a name for yourself. And finally, blogs will probably transform into digital publishing businesses.Â
Let’s go over these in more detail.
Everyone’s talking about it. Or everyone’s asked ChatGPT to talk about it. It’s becoming increasingly harder to tell whether AI or a human wrote content. Of course, there are still tells, but that’s because the technology is still in its early stages. Who knows how quickly it will evolve?
Sure, Google wants to crack down on AI content. But the algorithm they want to build is also still in its infancy, meaning it’ll take awhile before Google can prioritize human-made content. But who’s to say that a post written by AI and modified by people isn’t human-made? It’s a gray area. But one thing’s for sure: it’ll make it easier for people to start blogs.
As a response to more generated content, storytelling will become more important. But wait, you might think. People don’t want to read stories. They want to watch videos. Yes, but part of why people prefer video content is because it feels more genuine and authentic. And that’s exactly what you should focus on in your blogs.
By sharing personal stories, experiences, and insights, you can create that sense of authenticity readers crave. It’ll also allow you to build trust and eventually a relationship with your readers. The result? A loyal audience and a successful blog.Â
Sharing personal experiences isn’t just great for your readers. Google likes it too. That’s why they added an extra E to their previously E-A-T system. They stand for Experience, Expertise, Authoritativeness, and Trustworthiness.Â
These raters determine whether you provide helpful and relevant content. If the answer is yes, then congrats. Your rankings might increase, so people can more easily find you in the search results. And since we established that people want to watch videos, why not add a few to your posts? If they make your site more relevant and helpful, that’s a win-win.Â
Creating a blog is easy, but it’s becoming increasingly harder to grow popular. Just look at the numbers. According to Web Tribunal, “there are more than 600 million blogs out of 1.9 billion websites in the world. Their authors account for over 6 million blog posts daily, or over 2.5 billion annually.†This means that around one-third of all current websites are blogs, which is huge!
Years ago, you could write a series of 10 to 15 decent blog posts and rank for their target keywords in many niches. Now, you need to find your specific niche, then publish more and better content. And you can’t forget the visuals (photos, images, infographics, videos). That’s why becoming a successful blogger is increasingly harder when it’s just you.
Most successful blogs (that generate decent income) are actually run by a small team of people. Even if it’s just one person writing the content, they probably work directly and indirectly with web hosts, email marketing platforms, photographers, ad management companies, social media managers, graphic designers, etc. Because doing all the work by yourself and generating a lot of great quality content is nearly impossible.
Furthermore, you must go where the people are to market your blog. And the people are mostly watching videos. That’s why most blogs also have YouTube channels, post reels on Instagram, launch podcasts, or even produce online courses. Even if your passion is writing, you can’t escape video content.
Not necessarily. It even makes sense, if you ask me. If you’re a reader, consider how to choose your next read. Chances are, you look at the cover (visual), you read the blurb (short and enticing content intended to lure you in), and you might ask the bookseller if it’s any good (authentic content). Or perhaps you look for the little cards that say, “Alex recommends this book!†Again, authenticity. Is that really so different from watching a short reel from a blogger before reading their blog? You tell me.Â
The post The future of blogging in a video-obsessed world appeared first on Yoast.
If you use Yoast SEO or any other popular SEO plugin on your WordPress blog, you may already be familiar with those plugins’ readability analysis. However, you might be wondering: what is Flesch reading ease, and what can I do to improve it? In this article we will answer those questions in detail.
The post What Is Flesch Reading Ease Score (And Why Is It Important?) appeared first on Themeisle Blog.
Wondering how to add WordPress author bio boxes to your posts? If you manage a larger blog with multiple writers and collaborators, including author information is a great idea. Providing it can help build trust among readers and provide credit when necessary. The good news is that WordPress makes this simple. In this post we’ll show you four ways to do it.
The post How to Add a WordPress Author Bio Box to Your Post (4 Ways) appeared first on Themeisle Blog.