Freelancing is not for the weak-hearted. It takes a lot of grit, empathy and courage. Some who choose that path wouldn’t have it any other way. There are opportunities they are given that would not have been the same if they were working for a company or an agency. And although you might be thinking that the freedom alone is one of the strong points, when it comes to what really sets apart a good freelancer if beyond that creative drive.
The Super Power of Building Relationships
A lot of developers start their career opening an agency. You spend your time trying to gain clients, trying to provide solutions, running after different projects. But for some freelancing is the best route. Whether it’s yourself, or you work for a company like Codeable, it provides the best way to get the kind of clients you want. Ideally, those who are respectful, and they appreciate your work, and they return to you and you build a relationship with them.
What many developers have admired the most about the freelancing is the relationship that you can build with clients.
Freelancing Gives You the Ability to Communication with Clients
With the ability to communicate with clients, to express yourself, to even talk about technical stuff and not only the technical stuff. All of that together makes it much more sense to as a human being and as a system solver or provider, to work with clients than any other way.
What sets a good freelancer apart is the ability to build relationships. It’s never about what that customer needs now or what that customer might need now, it’s about supplying them with what they need now in such a manner that they are always going to come back to you for it. You are their trusted partner in this journey that they are making with their website, and they will always come back to you. It’s about establishing those relationships in very solid manner. And it’s about the small things. It’s about saying, please, thank you, or remembering them on a holiday and saying, “Hey, happy holiday.” It’s the little things that make it.
The Hardest Part is the Soft Stuff, Not the Technical Stuff.
As a result, what sets a really amazing freelancer apart from ones that tackle the hardest part, the soft skills. That’s the most difficult part to really tone down.
The technical stuff you can learn in a book. Saying it’s not hard I suppose is reductive. But you’re capable of learning it with ease, there’s a structure to it. The soft stuff is the harder piece of it.
If you are a product developer, you may be thinking of moving into the the Woo ecosystem. You may be starting a plugin or extension or have already built it. Maybe you are looking at a big player in the space to acquire it. Or reselling on the WooCommerce marketplace. Here are three good places to start.
Make Your Product Compelling
What is compelling about a product is when it’s really created with customer need in mind. Less breath, and more depth. By that have it focus on this one problem and just really introduce an elegant, simple, easy solution that reflects and understanding of the customer’s true need.
Everyone has seen products out there, plugins, extensions, consumer products that are just patched together, modified from one thing to suit a different need. What is important is the thing that you’re creating really does meet a real need in the market.
Introduce an Elegant Solution
This is looking at it from the customer perspective and not from a coding or development standpoint If the store owner uses your plugin , they want to with minimal guidance and to be able to feel confident in their use of it. That is the bigger picture.
This may not be feasible depending on the level of complexity of the problem that you’re trying to solve. But it can be bolstered by really great docs, videos, and how to’s. With Google these days, people can find guidance out there. If they are using something and it’s intuitive or it’s adapting to their skill level or needs, that is really beautiful.
Winning Hearts with Reviews
It’s not always about market share or numbers. It’s also about winning the hearts of those that you’re trying to serve. So the amount of passion that comes through reviews should reflect a love for a brand, or the story about “hey, it really made my work a lot easier,” or “It boosted my sales by 40 percent,” or, “it changed how I think about my business, and it changed the opportunity for me.”
Since ChatGPT hit the scene in late 2022, new generative AI (artificial intelligence) programs have been popping up everywhere. One of the more unique types of artificial intelligence is AI voice, which allows you to use text prompts to create voice clips for marketing, employee training, and more. In this post, we’ll show you how to make an AI voice using a popular program, PlayHT. Let’s dive in.
What is AI?
image created with Midjourney
Artificial intelligence is an expansive technology that allows computers to perform extensive tasks that humans would normally do. However, those tasks take a fraction of the time with AI systems. There are several types of AI, the most common being narrow AI. This type of AI is used to create images, voice, music, and text from a simple text prompt.
What is AI Voice Generation?
image created with Midjourney | Photoshop AI
AI voices are computer-generated voices that mimic human voices’ sounds, features, and tones. They either start as text or by recording your own voice to create a unique human-sounding voice. Through the power of AI’s text-to-speech technology, creators can develop voices for podcasts, voiceovers, or serve as assistive tools for the visually impaired.
How do AI Voice Generators Work?
image created with Leonardo | Photoshop AI
AI voice generators require a text preprocessor, phonetic transcription, and voice synthesis in order to work. The first step, text preprocessing, takes the raw text and makes it all neat and organized. It breaks down words into smaller parts called tokens, fixes weird artifacts like contractions or special characters, and turns numbers into actual words.
Then, in the second step, those tokens are analyzed and given tags like verbs, nouns, or adjectives. This helps the system understand how each word should be used and what it means in the context.
Now, here’s where the magic happens. The text goes through phonetic analysis, which means it’s converted into a special kind of writing that captures how words should sound when spoken. This includes stress, tone, and rhythm to make the speech sound natural.
Finally, in the last step, all that hard work pays off. The phonetic transcriptions are turned into real speech using sound waves. Thanks to modern AI algorithms, the speech generated nowadays sounds way more natural and human-like than the text-to-speech engines of the past.
How to Make an AI Voice
Voice generators have come a long way since IBM released Shoebox in 1962. Modern systems, such as PlayHT, have a variety of synthetic voices with varying tones, making it possible to create the most realistic voices. Other tools, such as MurfAI, will allow you to adjust the pitch, tone, and speed. In this tutorial, we will use PlayHT to create an AI voice.
Step 1: Creating an Account
The first step in the process is to create a free PlayHT account. Start by navigating to the home page, then click the try for free button at the top right of the screen.
You can sign up using a Google account or enter your name and email. Use your chosen method, then click sign up to continue.
In the next step, choose whether you plan to use PlayHT as an individual or in a company setting.
PlayHT will ask questions about how you will use the software in the next few screens.
Once your selections are made, and your account is created, you can begin exploring the interface.
Step 2: Exploring the Interface
Let’s get familiar with the interface before we generate our first voice:
Create new file: This is where you’ll create your first project.
Recent files: A list of your most recent projects.
Files: Where all of your files are located.
Voice cloning: You can upload audio of a voice, then clone it for use in the software.
API access: For integrating PlayHT into other applications
Billing: Manage your account.
Language selector: English is the only option right now, but other languages are in the works.
Word count: Allows you to see how many remaining words are available.
Generate all paragraphs: Used to generate an AI voice.
Import video: Add voiceovers to an uploaded video.
Text prompt: Text input for AI voice generation.
Audio controls: Adjust the timeline of your voice, and rearrange clips.
Export project: Save your project by paragraph or as one wav file.
Step 3: Generating Your First AI Voice
Generating an AI voice with PlayHT is simple. You can create your own script or use an AI chatbot to assist you. In this tutorial, we’ll use ChatGPT to generate the text for our voice. Start by clicking the create new file button to create a new project for our voice.
Next, we’ll choose a synthetic voice for the project. To do this, click the voice icon directly above the text prompt.
A new popup window will appear, allowing you to sample one of more than 130 AI voices. To choose one, simply click on it (1), select the playback speed (2), choose to apply the voice to all paragraphs in your project (3), then confirm the changes (4).
We’ll choose Hudson because he sounds the most realistic and has a good narrative voice for our script.
Use ChatGPT to Generate a Video Script
Now that we have our voice selected, we’ll need to generate some text. We’ll ask ChatGPT to create a short video script providing interesting facts about dogs. We used the following prompt: Provide a brief video script to showcase 5 unknown facts about dogs.
Once the script is generated, we’ll need to input some text for our project. We’ll start by pasting the intro of our script into PlayHT: Hello, dog lovers! Today, we will uncover five fascinating and lesser-known facts about man’s best friend, dogs! So, grab a treat, sit back, and let’s dive in!
To generate the voice, click the play icon to the left of the text prompt.
PlayHT will generate the text using Hudson’s voice. Depending on the amount of text you use, the generation process could take up to a few minutes. Once complete, you’ll be able to preview the voice by clicking the play button (1) to the right of the screen. If you aren’t satisfied with the result, you can click the regenerate button (2) to try again.
Here’s how the first paragraph sounds:
While this does sound pretty good, it could use a bit of adjusting. The breaks in the voice don’t sound quite right, so we’ll make a couple of adjustments.
Regenerating Output
PlayHT allows you to make changes to the text input, then regenerate it. This is helpful when the output isn’t up to your standards. A good tip is to add dashes between sentences to create a natural pause. With AI voice generators, there is a tendency to rush the text, creating unnatural run-on sentences. So, to correct this, we’ll change our original prompt to: Hello dog lovers! – Today, we will uncover five fascinating and lesser-known facts about man’s best friend – dogs! – So, grab a treat, sit back, and let’s dive in!
Here are the results:
Step 4: Voice Cloning
Another cool feature of PlayHT is the ability to create your own AI voices. It works by uploading a 30-second clip, then transforming it into a usable AI voice for your projects. To start, click the voice cloning tab in the PlayHT interface.
Next, click the create a new clone button.
Since we are using the free license, our only option is to choose the instant option, which creates an AI voice from a 30-second sound clip.
Next, give your voice a name (1), choose a gender (2), upload an audio file (3), confirm that you have the rights to use the clip (4), and click create (5).
Once the clone is created, it will appear underneath the create a new clone button (1). From there, you can use it (2), share it (3), or delete it (4).
To see how it sounds, add a text prompt to preview it. To be honest, we were pretty impressed with the results:
Step 5: Exporting a Project
The last step in the creation process is exporting your sound files. You can do this one of two ways: exporting one paragraph at a time or all paragraphs in one file. For most creators, it makes sense to export files separately. That way, you can add cut scenes and other effects between each one. To export your files, click the export button at the top left of the screen.
A drop-down menu will appear with two options: each paragraph separately and as a single audio file.
All files are exported as wav audio files, which can be imported using any audio software.
Best Practices for AI Voice Generators
Understanding a few best practices when creating clips to get the most out of AI voice generators is important. First, separate sentences by adding a dash (-). This lets the algorithm know there should be a pause and will typically eliminate run-on sentences. Similarly, commas and semi-colons can add a natural pause between words. On the other hand, avoid hyphens between words in a sentence. For example, you would use landlocked rather than land-locked.
You should also add spaces between acronyms to help AI understand that there should be individual spoken letters rather than words. For example, instead of using AI, use A I. You can also add a period between letters in acronyms. To avoid word repetition, rephrase your text to include punctuation, such as commas, semicolons, or hyphens. Another way to remedy repetition is to break sentences down into smaller ones. This prevents the AI from becoming confused, which usually ends with undesirable results.
Final Thoughts on Creating an AI Voice
AI voice generators are changing the way creators make audio. Through artificial intelligence software like PlayHT, you can create voices for podcasts, YouTube videos, marketing videos, training materials, and more. As AI technology advances, the future of voice generation holds tremendous potential, opening doors to more immersive experiences.
For those interested in exploring other AI applications, our blog has plenty of posts to help you become an AI superstar in no time.
Mastodon and WordPress seem like a pretty good match for each other. Both are open source platforms based on similar philosophies: To give users a way to build their own piece of online real estate and help democratizing publishing.
Considering their commonalities, wouldn’t it make sense to find ways for the two platforms to work more closely together and integrate with each other? That’s exactly what we want to explore in this post.
The following article talks about how you can use your WordPress site to verify your account on Mastodon, how to display Mastodon content in WordPress, automatically post your WordPress content to the social platform, and more.
Use Your WordPress Site for Verification on Mastodon
As mentioned in our Mastodon tutorial, it’s possible to verify your Mastodon profile. This is similar to the blue checkmarks on another social network, only that you don’t have to pay for it and there are no blue checkmarks but a green one.
The process is also pretty simple. You can verify yourself through your own website. For that, all you need to do is add your website address to your profile and then put a special link to Mastodon on your WordPress site.
Add Your Website and Copy the Verification Link
The first step happens in your Mastodon settings under Public profile. Here, you can add your website to your profile via the extra fields on the right side.
Just put a description in the left column and the URL in the right. When you do and save, it will immediately appear on your Mastodon profile.
You also find the verification link in the Public profile settings under the Verification tab.
Simply copy it with the button. However, you can also create your own custom link. It will work as long as it has the rel="me" attribute in it and appears on your website.
Include the Verification Link to WordPress
There are different ways to add the link to your site. One of the easiest is to use a social icon linking to your Mastodon profile from your website. We have detailed instructions for that further below.
Another option is to add it as a link to your website’s <head> section like so:
That way, it’s invisible to the user. Place the code above inside your header.php file or add it with a plugin like Insert Headers and Footers. Naturally, user your own profile link, not mine.
You can also enqueue it in your head section via functions.php with this code snippet (credits goes to David Artiss):
Other options are to include it in a blog post, put it in your footer, or create a separate verification page. Just know that, if you use any other web page than your homepage (or whichever URL you posted to your Mastodon profile as your website), you also need to include the separate verification page in your extra fields.
Once you have both pieces in place, you just need to wait for the Mastodon servers to pick up on the change. Once they do, you will see the green verification checkmark on your profile.
A good way to integrate your Mastodon account with your main web presence is to include a social icon that links back to Mastodon. As we have learned earlier, this is also a possibility to set up your Mastodon verification.
The best part: That’s a native functionality of the WordPress Gutenberg editor. You can do it very easily using the Social Icons block.
Simply go to Appearance > Editor and open up the page template or template part that you want to add the icon to. The footer is usually a good idea.
Here, use the Block Inserter (the big plus button in the upper left corner), the Add block button, or slash commands to add the Social Icons block.
Once on the page, click the plus sign to add an icon and then choose Mastodon.
Click the icon to add a link to it. Use the link rel option under Advanced in the sidebar to include the rel="me" attribute for verification if you wish so (just enter me, no quotes or anything).
Once you save your changes, the Mastodon icon will appear on your WordPress website and also work as a verification method.
Display Your Mastodon Feed on Your WordPress Website
Some people like to display their social feeds on their websites. Doing so gives visitors a better impression about your company and brand communication as well as additional information. If you want to do that with your Mastodon content, you have several ways to achieve it.
Use Auto Embeds
Mastodon is among the many platforms for which WordPress offers auto-embeds. So, if you just want to show a single Mastodon post on your website, it’s enough to copy and paste its link.
How do you get that?
On Mastodon, simply find the post (aka toot) that you want to embed. Click on the three-dot icon at the bottom and choose Copy link to this post.
After that, you can go to the page on your website where you want it to appear and simply paste the link in the editor. WordPress will automatically turn it into an embed.
Embed Posts Via HTML
As you can see from the screenshot above, the automatic embed didn’t work too well for me. Therefore, I found it a better option to use the Mastodon-native embed function. You can find it in the same place as the option to copy the link to your toots.
Click it to receive a code snippet to copy.
The important thing is that you don’t paste it in the WordPress editor by itself. Instead, use a Custom HTML block to embed it on the page.
This leads to a much better outcome and you can even preview it in the editor itself.
Display Your Entire Mastodon Feed
If you don’t only want to put singular toots on your WordPress site but your entire feed, there is also the Include Mastodon Feed plugin. After installation, it adds the [include-mastodon-feed]shortcode to your website that you can use to display your feed wherever you want.
However, you first have to find out your Mastodon user id for that, which, unfortunately, is a bit of a hassle if you are not an admin of your Mastodon instance. In that case, you have to make an API request using the link below.
Replace both occurrences of yourinstance.com with the URL of the Mastodon server where your username is registered and yourusername with your actual username. Then, paste it in your browser bar while being logged into your account. If all goes well, this should result in a screen with your user id at the top.
You can then use this to populate the plugin shortcode, which looks like this:
Again, replace YOUR-INSTANCE and YOUR-ACCOUNT-ID with the requisite information (don’t inclde http/https for your instance URL) and post the shortcode in the post or page where you want your Mastodon feed to appear on your WordPress site.
When you now preview or publish the page, the feed will appear on the front end of your site.
The plugin shortcode takes a whole bunch more parameters to customize it. You can exclude replies from the feed, limit the number of visible statuses, enable dark mode, and a lot more. You can find all of them on the plugin page in the installation instructions. An alternative plugin solution is Shortcode Mastodon Feeds.
There is also a tool called Mastofeed.com (not to be confused with the .org version, which we will talk about further below). It helps you create HTML markup to post your Mastodon feed on your website and is also worth checking out.
Automatically Post Your Latest WordPress Posts to Mastodon
So, you now know how to include Mastodon content in WordPress. How about the other way around? Another crucial way the two platforms can work with each other is enabling WordPress to automatically post updates to your Mastodon account. There are several solutions for this as well.
Auto-Post to Mastodon With a Plugin
There are several plugin solutions you can use to achieve this. For this example we will use Mastodon Autopost. You can install it in the usual way via the Plugin menu.
After installation, the plugin first asks you to log in to your Mastodon account in the settings.
Enter your instance (the plugin has autosuggestion) and proceed. This will take you to Mastodon where you need to log in to your account and authorize the plugin.
After that, it takes you back to the settings where you mostly configure how you want your posts to appear.
Choose whether to include the title, excerpt, link, and/or tags, if they should appear as private toots, which content types to post, and whether to automatically post everything.
In the Advanced configuration, you can further refine this by creating your own toot template, choosing a character limit, and adding a default content warning if necessary.
Once saved, the plugin will get to work and automatically publish your content to Mastodon. In addition, it adds an option to the WordPress editor where you can decide on an individual post-by-post basis which of them you want to publish automatically.
A very similar plugin with some additional options is Share on Mastodon.
Mastofeed.org
A second, slightly different option to automatically post your WordPress content to Mastodon is to use Mastofeed.org. Here, you can use your site’s RSS feed to post website content to your Mastodon account.
The setup is extremely easy. Go to the site’s homepage and enter your Mastodon instance (again, without http:// in front).
In the next screen, log in to Mastodon and then authorize Mastofeed to post on your behalf. Once back on the original site, click Add a new feed.
After that, post the link to your site’s RSS feed (usually simply yourdomain.com/rss) and choose the visibility level.
Click Add. In the next screen, you can activate the feed by checking the box at the top and clicking Update. After you do, you get access to the options to format how your content is going to appear.
Make sure to click Update if you make any changes. You can also run a diagnostic if there are problems and delete the feed. Once done, Mastofeed will automatically check back for new content and post it to your account.
Connect WordPress to ActivityPub
The last method of how to integrate Mastodon with WordPress that we want to explore is ActivityPub. If you are not familiar with it, ActivityPub is a protocol supported by many platforms of the Fediverse, to which Mastodon also belongs.
There is a plugin in beta status, simply called ActivityPub, which allows you to integrate your WordPress website with it as well. The cool thing is, doing so allows Mastodon users to follow your blog posts on the social network and any replies they send will automatically appear as comments on your website.
Your author pages also become profiles on platforms using ActivityPub that others can follow and automatically receive updates from them. Setup is also pretty easy, you basically just install and activate the plugin, the settings only contain options to configure how your blog content is going to appear.
Customize however you want, save, and start interacting on Mastodon.
Mastodon + WordPress =
Mastodon and WordPress seem like they should be good pals and they are! There are many different ways to integrate the two platforms with each other.
From using WordPress to verify your web presence, posting Mastodon content to WordPress and vice versa, to fully integrating your site with the Fediverse — there are so man ways to get started. As both of the platforms continue to grow, it will be fun to see what other ways they will find to play together.
How do you integrate your WordPress website with your Mastodon presence or vice versa? Any other plugins or tools to recommend? Then please do so in the comments section!
Have you ever had a dream of becoming a professional musician, but you have zero musical talent? Thanks to artificial intelligence (AI), it’s now possible to create amazing tracks using only a text prompt. AI music generators are the hottest trend in AI right now, and with good reason. Those with little to no music abilities can create stunning soundtracks to use in social media posts, YouTube videos, and more. In this post, we’ll explain how generative AI works and how to generate AI music in a few steps.
Let’s dive in.
What is AI Music?
Since the introduction of generative AI in 2015, different forms of artificial intelligence have emerged, including text-to-speech, natural language processing, and AI art generators. Like these other forms, AI music uses text prompts to generate musical tracks with different instruments, styles, and genres. It can also create compositions, modify existing music, or even generate vocals.
Here is a short clip we generated using Mubert using a brief text prompt:
How Does AI Music Work?
Like other forms of generative AI, the software used to create music is based on deep-learning computer systems trained on massive amounts of musical data, such as songs, artists, and genres. These models can be based on recurrent neural networks (RNNs), generative adversarial networks (GANs), generative pre-trained transformers (GPT), or music information retrieval (MIR). To help you understand the meaning of these terms, let’s break down what each is.
Recurrent Neural Networks
Recurrent Neural Networks (RNNs) are specialized neural networks that are great at understanding and processing data that comes in sequences, like sentences or time series. They work in a way that is similar to how our brains process information. In simple terms, RNNs can predict outcomes in sequential data, which other AI algorithms struggle with. RNNs are particularly useful when dealing with data that follows a specific order or pattern, like music.
Generative Adversarial Networks
While primarily used for generating images, avatars, and other forms of AI, they are also used to create AI music. Comprised of two parts, a generator and a discriminator, GANS uses these two neural networks to train systems to generate music. The discriminator is used to determine whether the input given is real or fake. The generator’s job is to try and fool the discriminator. Throughout thousands of training sessions, the generator will improve the results to the point where the discriminator can’t tell the difference. In image generation, this is a relatively simple task. However, with music, there are nearly unlimited variables, including the instruments, genre, style, timing, and so much more.
Generative Pre-Trained Transformers
Created by the folks behind ChatGPT, generative pre-trained transformers are advanced language models that combine the power of transformers and pre-training. They learn from large amounts of data and can generate human-like text, images, and music. A GPT model based on music works by inputting a seed sequence that allows the model to predict the next note or chords in a song.
Music Information Retrieval (MIR)
MIR is a field of study and development of techniques that enable computers to analyze, understand, and extract information from musical data. It works as a bridge between music and machine by using AI algorithms to process and interpret musical content. For example, using MIR, machines can learn to classify music into genres, moods, or other classes based on audio features and metadata. Machines then use this information to generate original music based on the tempo, rhythmic patterns, harmonic structure, or chords, to name a few.
Benefits of Using AI to Generate Music
One of AI music generators’ biggest advantages is their ease of use. Take Mubert, for example (we’ll delve more into it later in this post). You write a brief description of the music you want to create, and within minutes, you’ll have a background track ready for use in your creative projects. These programs also offer the added advantage of license-free music production, meaning you can use generated music anywhere without the hassle of contracts or legal agreements.
Another key factor that makes AI music generators so appealing is the price. Most platforms offer free usage or cost no more than $20-30 a month, ensuring accessibility for even the most frugal customers. Finally, these tools also provide a high level of customization. Many AI programs, such as Landr, provide downloadable apps that allow you to edit your music clips, add vocals, and even blend in other tracks. In the past, these tasks would demand extensive expertise in music editing programs, but thanks to the power of AI, anyone can become a masterful music artist.
How to Generate AI Music
You can use several programs to generate AI music, but for this tutorial, we will show you how to do it with Mubert.
Mubert is an excellent music generator that allows you to create personalized music for background tracks. Music can be made through the web app or API. The main benefit of Mubert is its ease of use. You can generate soundtracks for games, marketing videos, apps, and more using a simple text prompt. Both free and paid plans are available, with the free version allowing you to create up to 25 free tracks. However, if using the free version, you will need to attribute usage by linking to their website.
Let’s take a look at the steps to create your first masterpiece.
1. Sign Up For a Free Account
The first step is to sign up for a free account. Start by navigating to the Mubert website and clicking on the sign up button.
You can log in with Google or Facebook or create a new account with your email address and a password. Once completed, click the create account button.
Mubert will email you a verification code you’ll need to supply to complete the signup process.
Once you retrieve the code, paste it into the supplied text box and click create account.
2. Explore the Mubert Interface
Once your account is created, you’ll get your first look at Mubert’s intuitive interface. You can easily generate a new track (1) or search by a reference URL (2), which we’ll explain in depth later in this post. In the meantime, when using the generate a track feature, you can enter a text prompt (3), set the duration of the track (4), or choose from a genre, mood, or activity to generate music (5). Once all fields are filled out, click the Generate track button (6) to witness the power of Mubert.
How to Generate AI Music: Genres
Before we go over creating your first piece of AI music from a text prompt, let’s delve into genres in Mubert. These are excellent for making music in a specific style, such as ambient, classical, or rock. Those who need help with what to write in a prompt can use pre-defined styles, such as genres, to compose music. For example, if you choose the EDM genre, you can generate a clip with a strong baseline.
How to Generate AI Music: Moods
Similarly, you can choose moods such as beautiful, calm, energizing, or others to set the tone for your clip. For example, we created this 15-second track by selecting the moods beautiful and peaceful.
How to Generative AI Music: Activities
Lastly, you can apply an activity style to your music by choosing one of the activity presets, including chill, focus, game, or sport. For example, you can select the sleep activity, then choose a subcategory like rain to create realistic rain sounds that can be used in other projects.
We’ll note that selecting multiple categories at once is impossible when using presets. For example, if you choose a mood, you can’t choose a genre or activity simultaneously. You can type in a prompt if you want to combine genres, moods, or activities.
3. Generate Your First AI Music Track
We’ll show you how to generate AI music with a text prompt for this step. To keep the size down on our post, we’ll use a 15-second duration, but you can choose any length of time you’d like. Like other generative AI, less text is better. This is especially true with Mubert. Using long, descriptive prompts will likely confuse it, generating undesirable results. Therefore, it’s best to keep prompts brief and concise.
Start by entering the following prompt into the text field: Progressive, vocal, tribal, house, minimal (1). Next, set the duration to 15 seconds (2), then click generate track (3). Once your track is complete, it will be visible directly beneath the controls. From there, click the play icon (4) to preview your track. You can click the regenerate button if you’d like to regenerate the track based on the same prompt (5). If you are satisfied with the results, click the download icon to save it (6) to your downloads. Remember that free users are allowed a maximum of 25 tracks, so if you don’t like the result, be sure to delete it (7).
You can choose between track, loop, mix, or jingle if you regenerate a track. We’ll select the mix setting and keep the track length at 15 seconds.
Here’s the original track before mixing it:
This is the remixed track:
Searching by Reference
In addition to creating AI music with a text prompt or preset, you can use the search by reference feature. This feature allows you to input a YouTube URL to search tracks contained in the video. For example, we’ll use one of our own videos to test it out. Input the YouTube URL (1), then click the search tracks button (2).
In our experience, searching by a reference video takes quite a bit longer than using a text-to-music prompt, and the results were mixed. That’s likely because the tool is still in beta, so there are undoubtedly some kinks to work out.
4. Download Your Track
As mentioned, you can download and use your tracks in projects. However, if you’re using a free account, you must attribute the content to Mubert. To download a saved track, navigate to the avatar image at the top right of the screen, then click my downloads.
From there, you can click on any of your tracks to download it.
When the popup appears, click the copy icon (1) to copy the attribution text, then click agree and download (2).
If you’d like free reign over how your new AI music is used, you can sign up for a paid subscription. Plans are reasonably priced, with a creator plan starting at just $11.69 monthly. Regardless of the subscription, you can’t upload your creation to Spotify, Apple Music, or the like. However, you can sell your track on the Mubert Studio, which we’ll cover in the next section.
5. List Your Track on Mubert Studio
One of the best aspects of Mubert is the ability to generate passive income from the AI music tracks you create. Using Mubert Studio. To start, click the contribute button on the home page under Mubert Studio.
Next, you’ll need to set up your account. Start by entering your email (1), then click the continue button (2).
Create a password (1), then click continue (2) again.
Creating Your First Stream
Once you log in, you’re ready to create your first stream. Start by clicking the create stream button at the top left of the interface.
When the screen refreshes, you’ll see several blank fields. You’ll fill these out to list your track in Mubert’s Studio. Start by giving your track a name (1), define the key (2), scale (3), beats per minute (BPM) (4), and assign an activity (5). Those are the only required fields, but filling out the remaining fields for mood, weather, genre, and tags will allow other users to find your track when searching.
To find the key and BPM for your track, navigate to your downloads in Mubert, then click on the track you plan to add to the Studio.
Once your parameters are set, click the add/edit sample button to add the track.
Next, click upload to add a downloaded track from your computer. Note: Studio won’t allow you to upload an MP3, so you must convert your downloaded track to a wav file. No need to worry though, you can use an open-source software app like VLC media player to convert your files.
Once your track is uploaded, ensure that the BPM and key match, then click the edit stream settings button.
Finally, you can make your stream live by clicking the save stream button.
Click my streams on the main page to view, edit, or listen to your streams.
AI Music Generators with Voice
Mubert is great for generating background tracks, but what if you want music and vocals? There are two ways you can create voice tracks. If you want to create voiceovers or other natural-sounding speech, you can use AI voice generators. However, those generally don’t include a tool for singing voices. In that case, you’ll need an AI audio tool. One of the tools on this list is featured in another blog post. The other two are downloadable applications that help you create works of art by combining voice and background music.
Landr
Landr is a top-rated AI audio tool that allows you to create, edit, and distribute your music through an intuitive interface. For one low monthly price of $12, you’ll get access to a virtual studio where you can mix and master your creations with ease. Used by recording artists such as Lady Gaga and Post Malone, Landr is the go-to platform for professionals.
Dreamsonics Synthesizer V is another excellent program if you want to create music complete with vocals. You can make tracks with a text prompt, then apply your favorite AI voice. The app is free to download and comes with sample AI voices to play around with. If you decide it’s the platform for you, there are a variety of AI voices you can purchase. With the free version, you can create up to 3 tracks, which gives you plenty of time to decide if it’s right for your needs.
The last tool for vocals is Revocalize. It works differently than the other tools on our list. You can record your voice instead of generating voices with a text prompt. Through the magic of AI, Revocalize alters and enhances your voice and allows you to add different tones, effects, and pitches. Even better, they use a proprietary algorithm, a voice identity (UVI) singing model, which protects and secures your voice. Copyright protection gives you the right to use it as you see fit. This is an excellent feature considering all the copyright issues other AI platforms face.
Note: If you want access to the free version of Revocalize, you must sign up and be on a waitlist.
The future of AI-generated music is bright. Some may view it as threatening to the job market or human creativity, but that’s false. That is, if lawmakers can put some legal protections in place to protect the rights of AI creators and human artists. Currently, the lines between originality and ownership are blurred. There are pending lawsuits involving major players in the AI industry, so it will be interesting to see how it all turns out. In the meantime, it’s important to research a platform’s founding and training algorithms before committing. Through solid partnerships, AI can serve as a tool to streamline the music creation process.
Final Thoughts on Generating AI Music
Whether you need a background track for your next YouTube video or a complete track with vocals, AI music is an excellent way to do it. Through the power of artificial intelligence, you can generate AI music from a text prompt, edit it, and easily publish it in minutes. Using tools like Mubert or Landr, you can achieve professional results without any experience.
Are you looking to learn more about artificial intelligence? Check out some of our other AI posts:
When done right, an AI business can bring in thousands of dollars every month, and you’d be amazed at how little it costs to keep the wheels turning. We’ve put our minds together to bring you some of the best ways of making money with AI. And trust us, these aren’t generic ChatGPT hacks you’ve constantly seen.
Dig into these AI freelance and money-making ideas—you’ll be 80% of the way to making your first dollar with AI.
14 Ways to Make Money with AI
We’ve got 14 ideas that you can run with. Each of them requires access to some sort of AI tool and a bit of strategic thinking. But, each is accessible for those looking to make honest money online using AI. Even if you don’t create a business or side hustle out of these, you can still improve your productivity by learning how to use AI.
1. Write Blogs or Copywrite with AI Writers
Content creation is the lifeblood of almost all digital marketing. Traditionally, it’s a process that demands a significant investment of time and creative energy, from brainstorming and researching to drafting, editing, and finally, publishing. Depending on the topic’s complexity and the content’s length, this process can span hours, days, or even weeks.
AI content writers can do everything from blog posts and social media updates to long-form articles and reports. This opens up a world of lucrative opportunities for content creators and digital marketers. Businesses are always on the hunt for fresh, engaging content—it’s what helps them climb the search engine ranks, captivate their audience, and cement their authority in their industry.
Copywriting and content writing can be lucrative careers or side gigs. As long as you continually improve, use AI in smart ways, and are easy to work with, you can make money writing quickly.
Our favorite tools you should check out are Jasper AI and Writesonic. But there are plenty of others out there as well.
2. Create and Sell AI-Generated Artwork
AI art is exploding on the scene, opening up new opportunities and marketplaces in the art industry. Artists traditionally spend hours, days, or even weeks creating a single piece of art. They need to come up with a concept, create the artwork, and then find a way to sell it. Today, there are AI design tools that make it easy for anyone to make AI Art.
AI art generators can create unique pieces of art in minutes. The best let you iterate on an image until it reaches perfection. It might seem like a hack, but creating graphics people want to buy with AI is no easy task. Prompt engineering is a real challenge in a saturated art market, but if you hone your skill and find a niche, you can sell AI-generated art in no time.
Image created with Midjourney and edited in Photoshop AI
Pro-tip, pair AI art with a print-on-demand service to sell on your own online store website or use an eCommerce platform like Etsy. It’s a better way to go than selling .jpgs and might increase your profit margins. Oh, and don’t infringe on intellectual property—better to think of your own ideas than to try and sell pictures of Micky Mouse.
3. Indie Product Development
Developing a product, especially in the tech industry, is complex. It involves conceptualizing an idea, designing the product, writing the code, testing, and finally launching it. This process can take months or even years, depending on the complexity of the product.
AI code assistants like Copilot can significantly speed up this process. They provide real-time code suggestions, automate repetitive tasks, and even help debug your code. This means you can develop your product faster and with fewer errors.
Need some inspiration? Indie developer Louis Pereira created AudioPen, which skyrocketed to mobile app success—all from an audio note-taking app!
Product development is a lucrative opportunity because there’s a growing demand for niche tech products. If you’re a developer (or aspiring), you can leverage AI code assistants to increase productivity and bring your product to market faster. You’d be surprised what you can do with AI and a little tenacity.
4. Freelance as a Digital Marketer
Digital marketing involves a wide range of skills. It’s a more complex process to master because it requires a deep understanding of different platforms, channels, and strategies—and how they all fit together.
AI marketing tools can automate many marketing tasks. Maybe a little more important is that they can help you create marketing campaigns, analyze your results, and optimize/iterate your strategies based on predictive analytics.
This is a profitable opportunity because businesses are looking for ways to reach their target audience and increase their sales. Small business owners often realize their need for help but don’t have the time to learn new skills or technologies.
If you’re a digital marketer, you can leverage AI tools today to deliver better results for your clients in less time.
5. Sales Ops Optimization
Sales operations involve a lot of repetitive tasks, from managing leads and tracking sales to analyzing performance data. It’s a time-consuming process that can take away from the time salespeople could spend on building relationships and closing deals.
AI sales tools like Gong, Seamless.ai, or Sendspark can automate many sales and management tasks. They can help manage leads, track sales, analyze performance data, and even provide insights on improving sales strategies. The only problem?
Many businesses don’t know what is available to them, and those that do face a steep learning curve for implementing powerful AI tools into their sales processes.
This is a lucrative opportunity because businesses always look for ways to increase their sales and improve efficiency. By mastering a few AI sales platforms, you can consult companies on the technology and even offer to implement sales operational tools as a service.
6. Professionally Edit Photos
Professional photo editing is a meticulous process that requires a keen eye for detail and a deep understanding of various editing tools and techniques. It involves enhancing colors, adjusting lighting, removing unwanted elements, and more. This process can take hours, depending on the complexity of the image and the level of detail required.
AI photo enhancers like Topaz Photo AI, Photoshop Generative Fill, or Luminar can significantly speed up this process. They can automatically enhance colors, adjust lighting, and even remove unwanted elements. There are even AI image upscalers to add high resolution to pixelated photos. This means you can edit more photos in less time without compromising quality. Bulk editing is possible, too, so you can apply a particular style, with AI, to hundreds of images.
Image created with Leonardo AI and edited with Photoshop AI
This is a profitable opportunity because there’s a growing demand for professional photo editing services, from businesses needing product photos to individuals wanting to enhance their personal/professional image.
If you’re a photographer or a graphic designer, you can leverage AI photo enhancers to increase your productivity and take on more clients. If not, it’s not too late to get started.
7. Configure and Deploy AI Chatbots
Customer service is a critical aspect of any business. However, managing customer inquiries can be time-consuming and requires significant resources. This is where AI chatbots come in.
AI website chatbots can handle customer inquiries 24/7, providing instant responses and freeing time for your team to focus on more complex tasks. They can answer common questions, guide users through processes, and even assist with sales and bookings.
This is a profitable opportunity because businesses always seek ways to improve customer service and increase efficiency. If you’re a new developer or don’t mind learning conversational AI technology, you can offer AI chatbot configuration. You can set up website integration and gather together a knowledge base and any internal documents to train a chatbot for businesses. Then deploy it to the satisfaction of your client.
We recommend looking into Chatbase and Botsonic for AI chatbot creation.
8. Social Media Video Editing
Creating engaging social media videos is a key strategy for many businesses and influencers alike. However, video editing can be a little much to handle for many people. And since it involves both software and skill, things like trimming footage, adding effects and transitions, and syncing audio are too much for many people. Even before AI, video editing was commonly outsourced to professionals with the means to get the job done well.
AI video editing tools can automate much of this process. They can analyze your footage, select the best parts, and add effects and transitions. This allows you to create high-quality social media videos in a fraction of the time. It’s a win-win situation for everyone involved.
We recommend trying out FlexClip and seeing how it leverages AI to make many video editing and creating steps super easy.
9. Create Music and Background Tracks
Creating music or background tracks for videos, games, or other media is a creative process for which few have the chops. AI music generators like AIVA or Mubert can assist in this process, creating unique tracks in seconds.
These AI tools can generate music in various styles and moods, allowing you to create the perfect track for any project. They can also help you experiment with different musical ideas, speeding up the composition process.
AI democratizes music and music production, putting you at the center of it by being able to prompt-engineer your way to a successful service-based business in music. You can leverage freelance marketplaces like Fiverr to sell your services to audiences beyond what you hoped for.
10. Offer AI + Human Translation Services
Our world is getting smaller and smaller, and because of that, translation services are in high demand as businesses expand globally. However, human translation can be time-consuming and expensive, especially for large text libraries.
AI translation tools significantly speed up the translation process. While they may not always be perfect, they can provide a good starting point for human translators, saving them time and effort.
For those who know multiple languages, you can offer a competitive mix of both instead of just AI or human translation services. Use AI to get the bulk of the work done but use your multi-lingual talent to add a whole other level of accuracy. Many people need translation services but don’t want to pay for 100% manual translations or trust 100% AI translations.
Search Engine Optimization (SEO) is a complex task that involves optimizing a website to rank higher on search engines. It requires a deep understanding of search engine algorithms, keyword research, and content optimization. This process can be time-consuming, especially for large websites.
AI SEO tools like SEMrush, SurferSEO, or AlliSEO can help this process. They can conduct keyword research, optimize content, and track performance in a fraction of the time it would take a human. They can also help with more complex tasks like link building and technical SEO.
This is a profitable opportunity because there’s a high demand for SEO services. SEO specialists can use AI tools to increase productivity and attract more clients. They can also offer AI SEO services to clients.
Also, it goes without saying that SEO for your own website (if you have one) can help generate more traffic and revenue. If you have a WordPress site, these SEO plugins will help.
12. Become an AI-Powered Affiliate Marketer
Affiliate marketing, the practice of earning a commission by promoting other people’s (or company’s) products, has been a reliable way to make money online for years. However, the landscape is competitive, and standing out can be challenging. That’s where AI comes into play, transforming the affiliate marketing game.
They can help you find good products to promote, help with video creation or email marketing, and automate internal linking. Leveraging AI for affiliate marketing requires only an affiliate website and an AI writer. Though many of the AI marketing tools that would help any business would help yours.
Affiliate marketing has always been a lucrative opportunity. Now, AI is helping thousands of people find more success.
13. AI Social Media Management
Social media management is a tedious task for most. Particularly those running a business don’t necessarily want to spend all their time thinking about social media. It requires too much understanding of platforms, content creation, and community management.
AI social media management tools can automate post creation and scheduling. And if they can do that, social media marketing becomes a little more tenable. Many AI social tools also help you with your inboxes and analytics. Literally, every aspect of social media can be made better through AI.
Social media managers can use AI tools to increase productivity and attract more clients. Try Ocoya for organic social and Adzooma for paid social and see how it makes everything easier to manage.
14. Use AI for Web Design
A website has long been known to be required for any self-respecting business. That means businesses need to build and maintain websites if they want to succeed. A well-designed website can attract more visitors, keep them on the site longer, and convert them into customers.
Even if traditional web design turns you off, there is plenty of room (and growing) to get comfortable with AI web design. AI creates stunning designs, writes landing page copy, and generally takes some of the edge off of building a site from scratch. There are a lot of AI WordPress plugins and AI website builders that make site building and management easy.
We’d recommend trying out Divi AI, which brings impressive AI capabilities to WordPress’s most powerful visual editor.
AI: A Tool, Not a Trick
Let’s get real for a moment here. AI is a powerful tool, a game-changer, and a force multiplier. It can help us do things faster, smarter, and more efficiently. But like any tool, it’s not a magic wand. It’s not a get-rich-quick scheme. It’s not a way to cheat people out of their hard-earned money.
The truth is AI is at its best when it’s paired with legitimate business ideas and good old-fashioned hard work. It’s about using AI to enhance your skills, offer better services, and create more value. It’s about using AI to do more of what you’re already good at.
So, if you’re thinking about using AI to make money, don’t think of it as a shortcut. Think of it as a way to level up. Think of it as a way to do better work, serve your customers better, and make a bigger impact.
And remember, the best way to make money with AI is to use it responsibly. Use it to create real value to make the world a little bit better, one AI-powered project at a time. Because that’s what making money with AI is really all about.
Conclusion
From writing to art and coding to marketing, AI is revolutionizing how we work and create value. It’s not about replacing humans but augmenting our abilities and helping us reach new heights.
But before diving in, ensure you’re equipped with the right tools. Check out our guides on the best tools for digital businesses. Whether you’re looking to write, design, code, or market, we’ve got plenty of content to keep you ahead of the curve.
What way of using AI to make money has got you thinking? We want to know!
Featured Image by Sira Anamwong / shutterstock.com
Are you looking for real, proven methods for using AI for copy optimization and editing? AI has millions of applications, but the wrong advice can lead you to unhelpful content that Google might penalize you for. This article will cut through the noise and reveal our best tips and prompts to optimize your website copy. We’ll show you how to use AI tools like Divi AI and ChatGPT to make your website copy more engaging, resonant, and factually correct.
Why Use AI in Website Copy Optimization?
Using AI to optimize website copy is more than just the latest hype. When handled skillfully, the results are remarkable. Consequently, it’s a logical choice for website owners to harness AI’s power for more effective copywriting and to reap the ensuing benefits. Here are several compelling reasons to contemplate integrating AI into your strategy for refining website copy:
1. Scale Your Unique Voice
AI can generate copy in your unique voice and branding. There is no need to fear losing authenticity with AI. It’s about combining your human touch with AI to create more compelling copy. This preserves your unique voice while scaling your content creation.
2. Save Time
Efficiency is vital to any writing process, and AI can save you valuable time. Balancing AI’s speed with human workflows can balance quality with efficiency, making you more competitive in content creation. The more content you create, the better your site will perform in the SERPs (all other things being equal).
3. Add SEO Value
While AI is helping you create compelling copy for your site, it should also help with SEO. It can do this by first layering in SEO keywords throughout your copy. Secondly, it can use semantic phrases and natural language processing (NLP) to help establish topical coverage and authority. Dedicated AI SEO tools can help supplement what live data an AI writer does not natively have.
4. Infuse Creativity
Generative AI copy sometimes seems robotic, but co-writing with AI can supplement your ideas when they aren’t coming, giving you unexpected positive results. Having it create more content than you plan to use is a great way to add more ideas to your work. Use it to expand beyond your creativity.
AI Tools to Optimize Copy
There are a lot of AI tools that fill different gaps in a copy creation workflow. Depending on what you need, you will gravitate to various tools. Here are some categories of AI copy-generating and optimizing tools that could prove helpful:
AI Copy Generators
AI Writers were some of the first AI tools to reach mass adoption. There is a long list of such tools, many that you’d recognize: Divi AI, Jasper, Writesonic, and Rytr, to name a few. These tools are built to create new content written with marketing and sales in mind.
AI Editors
AI for editing can be done with the same tools that do AI writing in the first place. But many people have found that they prefer handling editing tasks in tools like ChatGPT. Since it can follow detailed instructions and pick up on patterns, it is an excellent tool for fine-tuning content you’ve written or from another AI writer.
AI SEO Tools
AI SEO tools fill a vital gap for internet writers. Anyone writing and wanting their content to be found is sure to include SEO in the process. Most of the time, keyword research is done before writing even begins. But as we mentioned above, optimizing content at the tail end of your writing process helps make sure your content is rich with semantic topics and other enrichments from NPL. Tools like Semrush help with planning and keyword research. Other tools like SurferSEO and Rank Math can help you optimize your content for maximum effect.
What is Divi AI?
Divi AI is a powerful AI content generation tool for building websites in WordPress. It’s part of Divi, our WordPress theme and page builder plugin. And it is a perfect tool for optimizing website copy. It is like having the power of ChatGPT inside an easy-to-use website builder. It can write, optimize existing website content, and generate images inside Divi’s Visual Builder. Since it’s built into Divi, it understands each Divi module, making generating text and images for your Divi website a breeze.
Not sure what to write or how to improve your copy? Divi AI can improve it automatically with just a click of a button. Check out this quick video showing you how to do it.
Divi AI is the ideal AI companion for website creators and designers. It is in the right place in your design workflow to help you minimize tool and tab switching. Multi-tasking can drastically kill your creativity. Switching between your website builder, ChatGPT, and other tools will likely slow you down. Since Divi AI is right in the UI of your editing interface, you can quickly leverage it when you need it. And all of this without another Chrome Extension.
How to Use AI to Edit Website Copy
You could be using other AI writers to create website copy. Many of them have Chrome Extensions that help you stay focused on the task. But the fact is, those extensions are a stop-gap. You get full use of an AI tool when you are logged into its primary offering. An extension is great, but Divi AI is the correct balance of a powerful AI tool perfectly nested in your design workflow. If you build websites with WordPress, you need to see what Divi AI can do to help you build faster.
Here’s a closer look at how Divi AI can help you optimize website copy.
Step 1: Enable Divi’s Visual Builder
The best way to utilize Divi’s powerful AI features is through Divi’s no-code Visual Builder. This way, you can work on your page’s design in real-time. To make things easier, we will use a Divi Layout Pack to make things go by much faster. That said, you can follow along with your own content.
Start by clicking the Enable Visual Builder button at the top WordPress menu of the page/post you want to edit in the visual builder.
Step 2: Edit Existing Text Module with Quick Actions
With the Visual Builder active, scroll down to the text module in the hero section that contains lorem ipsum text. Hover over the module with your mouse until the settings appear.
To edit a text module, click the grey settings icon while hovering over it.
In the “Body” field of the module, click the “AI” icon in the top right corner. From the AI action list, select one of the quick actions. We’ll select “Make it Better,” which runs the content through an AI prompt that makes it more readable and easy to understand. If you have specific edits in mind, select another quick action that matches your end goal for the text.
Quick actions do not require you to create a description prompt for Divi AI to edit your text. Simply select the action, and the AI will get to work. With the “Make it Better” quick action, Divi AI generates a new H2 title that we can use on our page. If you like it, click “Use This Text” to insert it into the module. You can also select “Retry” if you want Divi AI to reprocess the request or one of the quick actions to modify the result further.
Step 3: Optimizing Copy with Divi AI
Divi AI lets you improve previously written text—whether you wrote it yourself or had AI create an initial draft. With an active text module (we’ll move down our page to a larger block of text), hover inside the text area and click the “AI” icon to reveal the available text options. Then, click “Improve with AI.” This will take the content already in the module and help us optimize it with AI.
A new dialog box will appear with a few settings to be aware of:
Content type: Choose between a paragraph, title, button, blog post, or social media post formats.
What are you writing about: Give Divi AI information about the type of content you want to generate.
Added Context: Choose from this page content, this section content, this module content, or no context.
Guide me: This dropdown allows you to add more specifics, such as tone of voice, keywords, and content length, and lets you choose from over 130 languages.
Generate text: Press to improve the content in your text module.
We’ll use the following settings:
Content Settings: Paragraph
What are you writing about: “Write a context and expectation-setting paragraph of text for a landing page that tells potential clients of our social media consultancy just how hard it is to see results on social media without a proven method. Our method is proven.”
Added context: No Context
Tone of Voice: Creative
Must use Keywords: “connection, growth, clients, social media, roi, unequaled.”
Content length: About 150 words
Language: Language of Website
With these settings in place, click “Generate Text.” let’s see precisely how Divi AI improved our text based on our additional instructions. Remember, it used the base text that was in the module and updated it per our instructions. A lot of the time, it’s really close to what we need, so you can select “Use This Text” and do some minor editing yourself.
Step 4. Further Refining AI Website Copy
If you want to rerun the prompt, click “Retry.” If you like the new copy but want minor improvements, click the “Improve with AI” dropdown menu. This reveals these quick actions for you to use:
Make it better
Rephrase
Lengthen
Shorten
Simplify
Paraphrase
Fix spelling and grammar
Rewrite for experts or beginners
Translate to one of more than 130 languages
Change the tone
Make it more: detailed, descriptive, engaging, actionable, or generic
To get more complex and custom with edits, you can add a text prompt to “Refine” your results. Once all your chosen settings are in place, click the “Regenerate” button to refine your text.
Refine Result used: “Avoid rhetorical questions. Be direct and help us sell our services.”
AI Prompts for Editing & Website Copy Optimization (Examples)
Your success with generative AI is primarily tied to the AI models you use and the prompts that you provide to such tools. Since you are well at editing copy with Divi AI and maybe have some experience with ChatGPT, we will show you some prompt starters that you can use. These will give you an idea about what is possible with AI content editing. As you get more familiar with these concepts, you’ll have your own preferences for prompting.
Prompts for Editing the Style of Your Copy
Rework the sentence structure so it is written in strict accordance with AP Style guides with a specific focus on punctuation, grammar, capitalization, and abbreviations.
Rewrite this to fit American Business English. Change as little as possible while making sure it is readable to a wide American audience.
Line edit this copy to create punchy sentences while changing the flow and word choice as little as possible.
Lower the complexity of word choice and sentence length while retaining the original meaning of each of the sentences. Split some long sentences into multiple sentences where it makes sense. Rewritten copy should be written at an eighth-grade reading level with respect to word choice and sentence length.
Keep this content’s original meaning and wording while removing all fluff and filler words and phrases.
Copywriting Prompts for Sales Copy
In the style of Eugene Schwartz, edit this headline so that the product/service benefit is perfectly matched with buyer wants and needs. Use a partial sentence to convey a PAS copywriting structure.
In the style of Joe Sugarman, rewrite this while avoiding puffery or over-exuberant claims. Instead, write with clear, real, and efficacious copy that consumers see as genuine and trustworthy.
 Use the Problem Promise Proof Proposal Copywriting Formula (PPPP) to help consumers understand what is on offer and exactly why they’d want it.
Prompts for SEO Editing
At an eighth-grade level, add these keywords to the copy. Only use each keyword once. If possible, use other NPL and semantic topic words related to these keywords to increase topical coverage of this content. The keywords are: …
Keep the original content exactly as is, except for adding an additional sentence to the end of the “first paragraph.” This additional sentence needs to use the exact phrase “_______” since I will be adding an anchor link to support content found on example.com/keyword.
Create a list of questions to use in a FAQ section for the keyword and topic of “________.”
Edit this copy to make it more fitting a (Commercial/Informational/Transactional/Navigational) search intent.
Add fitting H3 sub-heading into this content to help with flow and reader skim-ability. Change as little as possible except for the addition of H3 headings.
Use any of these prompts in the “Refine Result” section of Divi AI after it has completed an AI generation task for you. If you prefer, these prompts can be used with ChatGPT or its many alternatives.
Divi AI Is Perfect for Editing and Writing
Optimizing your website copy has never been easier. AI can help you tweak copy that speaks to your audience without the hassle.
If you are a Divi user, you’re already familiar with it, helping you create beautiful websites. Divi AI takes that a step further, allowing you to improve copy (and generate new content) without stepping away from the builder. Plus, it is priced to knock other solutions out of the water. For $24 per month, Divi AI offers unlimited text and image generation across all your Divi websites and members inside Divi Teams. If multiple team members use paid AI tools, you can save a lot of money using Divi AI as your content and image generator.
Are you new to Divi? Get Access to the Divi WordPress theme now for just $89 per year. It is the best WordPress theme on the market. Adding Divi AI on top gives you even more ability to create stunning websites.
AI Website Copy Optimization FAQ
What is AI copywriting and how can it help optimize my website copy?
AI copywriting is the use of artificial intelligence algorithms to generate and improve written copy. By leveraging AI tools like Divi AI and ChatGPT, you can optimize your website content by enhancing its clarity, grammar, and overall impact. AI copywriting can also help generate fresh copy ideas and provide insights into user intent and preferences.
Are AI tools capable of understanding my target audience?
AI tools like Divi AI and ChatGPT are designed to understand context, language, and user intent. These tools can analyze user behavior and preferences to help you understand your target audience better. By using AI tools, you can create content that resonates with your audience and meets their needs.
How can AI tools save me time and resources in copy optimization?
AI tools can automate various copy creation and editing aspects, saving you time and resources. They can quickly analyze data, suggest edits, and generate new content ideas, allowing you to focus on other important tasks. By leveraging AI tools, you can significantly increase efficiency and productivity in content optimization.
Can AI tools help improve my website’s search engine ranking?
Yes, AI-powered algorithms can analyze search engine data and identify keywords and phrases that can improve your website’s ranking. Incorporating these SEO insights into your content can enhance your website’s visibility and attract more organic traffic.
Can AI tools guarantee the success of my copy optimization efforts?
While AI tools can provide valuable insights and suggestions, copy optimization success ultimately depends on factors such as your target audience, industry, and competition. It’s important to continuously monitor and analyze the results of your content updates and make adjustments as needed.
Featured Image by ProStockStudio / shutterstock.com
Make sure you know it (the WooCommerce business ecosystem). You can’t just come in and start a WooCommerce product company. You need to be in there whether it’s just doing a hobby site for yourself, doing websites for friends and families, previous freelance work but you need to really immerse yourself in it and discover the problems and gaps for yourself. Find out what you’re interested in and you might be particularly interested in I don’t know WooCommerce. events, websites or something, so start setting them up.
And that’s when you will find the opportunities because there are still gaps, even though there’s loads of people building products for commerce, there’s plenty of gaps and opportunities to fill them with products, but you will only find them if you’re truly immersed in it. And also, when you find those gaps, think about what is a realistic product for you. If you’re going to get venture capital funding or something, then you can aim. high and go for something complex, whereas if you’re bootstrapped and doing it as a side project alongside other work or job, then maybe go small and think what can you realistically do that there’ll be some demand for.
With all the talk of artificial intelligence (AI) over the last year, it’s hard not to get excited about the future. As a creative, you might ask yourself, What can AI do? In this post, we’ll discuss fifteen creative ways to incorporate AI into the creative process so you can increase productivity and spark creativity, all while using this new technology responsibly. Let’s get started.
What is AI?
image created with Midjourney | Photoshop
AI is the process of teaching computer systems how to perform human tasks. These can be anything from processing data to using complex systems to build automobiles. It incorporates several types, including narrow, general, and super AI. Currently, most AI software is based on weak AI, which uses machine and deep learning.
What is Machine Learning?
image created with Midjourney | Photoshop
Machine learning involves computer systems utilizing deep learning to process specific data. These systems can identify patterns and gain insights by analyzing data and experiences rather than relying on programming. These algorithms can adapt and refine their output with new data over time. For instance, ChatGPT‘s training utilized over 570 GB of information, far surpassing what a human mind can grasp. As a result of its training, it can answer questions, write stories, and have dialogue with humans all on its own.
What is Deep Learning?
image created with Midjourney
Deep learning is a type of machine learning that can handle various data types, such as images or text, with little help from humans. It uses neural networks, much like brain synapses in humans. These networks go through hundreds, or even thousands, of training rounds to understand complex data features. Once trained, AI can make accurate determinations about the observed data and use that knowledge to make decisions about new data. For example, AI can identify bananas in every image containing one after learning what a banana looks like.
What is Generative AI?
images created with Midjourney
Generative AI is an incredible technology incorporating machine learning to produce original content, such as text, images, or music, without relying on predefined examples. It achieves these feats by learning patterns and structures based on large amounts of data, then generating new output. This type of AI is used to create images, text, and other creative work.
What Can AI Do?
Thanks to generative AI, you have the power to create art, music, and videos effortlessly. You can even design a personalized avatar for your social media profiles and so much more. If you ever need help getting organized, AI can lend a hand with that too! Let’s explore all the fantastic ways AI can save time, spark creativity, and streamline workflow.
1. Create Audio
If you are looking for ways to insert audio into your website or creative projects, artificial intelligence can help. Thanks to AI music generators, audio tools, and voice generators, you can add a soundtrack to a podcast, add a voice overlay to marketing videos, and even create your own music to enhance projects.
For example, using Mubert, you can easily generate music with a text prompt and a few clicks. We used the prompt alluring background music and created this 20-second clip in less than a minute.
2. Keep Track of Your Business
Running a business is time-consuming, especially if it’s a one-person operation. Thanks to advancements in artificial intelligence, hiring a human to assist you is no longer required. Whether you need help writing a blog post, managing appointments, or financial tips, AI assistants can help with several tasks to help you be more productive. For example, using a financial assistant, such as Tykr, you can manage your stock portfolio, get insights on investment opportunities, and learn the basics of investing.
3. Create Avatars
AI avatar generators are all the rage right now. Thanks to companies like Picsart, Lensa AI, and Synthesia, you can create static and video avatars. Whether you’re looking to establish a more professional representation for your company, revamp your social media avatars, or even fashion lifelike 3D avatars for marketing videos or online business chat, these tools have you covered.
4. Help with Branding
If you’re looking to rebrand your current business or start a new venture, artificial intelligence can help. There are some great logo generators to spark creativity and fantastic features available through companies like Wix Logo Generator that will make you feel like a graphic design professional in no time. Whether you want to create social media posts or build out your brand standards, branding has never been easier.
5. Sales and Marketing Tools
If you want to create leads and grow revenue, some excellent AI sales and marketing tools help you take your business to the next level. These tools can help you build an email list, reach out to them with video assets, and explore opportunities to analyze your client interactions. For example, using Seamless.AI‘s built-in search engine, you can leverage the power of AI to update your contact lists with the most up-to-date contact information. Additionally, using software such as Ocoya, you can create social media posts and schedule them, giving you more time to focus on other aspects of your business.
6. Assist in Image Editing
image created with Photoshop AI
If you’re a freelancer or web agency owner, you know how challenging it can be to get good client photos. Thankfully, artificial intelligence can turn you into a photo editing wizard while saving a ton of time. Whether you’re looking to upscale images, enhance them, or create new compositions with Photoshop, image editing tools help you finish the job quickly.
7. Have In-Depth Conversations
One of the most creative ways to use artificial intelligence is through chatbots like Writesonic. Built on OpenAI’s GPT-4, you can converse with it to get answers to questions, help you develop blog post ideas, and more. One of the coolest things about Writesonic is their Botsonic tool, which allows you to create your own chatbot in a few minutes. This is a great tool to create personalized chat experiences for your site’s visitors providing answers directly related to your products and services. Alternatively, you can incorporate Character.AI to gain a unique perspective by chatting with historical figures, celebrities or any personality you choose.
8. Increase Productivity
No matter what you need AI for, whether it’s to get insights on how your website is performing or advanced SEO techniques, there are many AI productivity tools to help you get the job done fast. Need a good CRM? No problem. Freshworks Freddy AI can help with marketing automation, all while building a better system to interact with your customers. Alternatively, if you need a way to transcribe meeting notes, check out Otter AI.
9. Develop AI Software
One of the most powerful uses of artificial intelligence is the ability to create your own. With AI development tools, you can propel your business into the future by incorporating systems to assist with time-consuming tasks, freeing you up to perform more important feats. For example, if you’re planning on starting your own international ecommerce marketplace, you could incorporate Google’s Translation AI to provide content based on a user’s location, then translating your text into the appropriate language.
10. Write Copy
One of the most notable uses for artificial intelligence is for writing copy. Using AI writing software such as Copy.AI, Writesonic, or ChatGPT, you can create new copy for social media posts, informational text, blogs, and more.
Alternatively, if you need a little help making your copy more focused and concise, you can use a rewriter tool, such as Quillbot, to help you clarify your original content to flow better, all while retaining the authentic tone it was written in.
11. Make Creative Assets
image created with Midjourney | Photoshop
Imagery is one of the most important aspects of any website or marketing material. With the introduction of AI art generators in late 2022, anyone, regardless of the level of artistic ability, can create beautiful images for their projects. Between Adobe Firefly, Stable Diffusion, Midjourney, and others, there is no shortage of platforms. If you need more than images, these AI design tools can help you create brochures, social media templates, color palettes, and more.
12. Write Code
In the past, if you wanted to create a custom plugin or an entire static HTML, you’d need to prepare yourself for a long project. With the number of AI coding assistants hitting the market at the speed of light, you no longer have to spend countless hours coding on your own. Using software such as GitHub Copilot, you can code faster and more efficiently than ever before. The best part about these coding assistants is the majority of them will work alongside your favorite code editor, so you don’t have to spend time learning a new platform.
13. Build Websites
Making a website is a lot easier now, thanks to AI website builders. Big players in the industry, such as Wix and Hostinger, have started offering services to streamline the process. You can answer a few questions through Wix and have a custom website in a few minutes. Other tools, like Framer, can generate a fully functional website with a text prompt.
images created with Midjourney
Alternatively, you can combine tools like Midjourney and ChatGPT to generate images and content for your new site. If you’re a WordPress user, there are even a few AI plugins to make working in WordPress a lot easier.
14. Generate Video Assets
Another excellent use of artificial intelligence is AI video generators. You can create marketing videos from a blog post URL using Pictory. Alternatively, you can create realistic training videos with animated avatars using Synthesia.
There are even programs, such as Runway, that will give you the tools to improve existing videos by adding slow-motion effects, making color enhancements, and removing artifacts.
15. Improve SEO
The last AI tools on our list can help you get your site’s SEO up to par. With AI SEO tools, you can generate page titles and meta descriptions in bulk, rewrite copy, check for plagiarism, and develop SEO-friendly outlines, and more. Some tools, such as Alli AI, will help you quickly identify any SEO problem areas and provide steps to correct them.
Using AI Responsibly
The potential of artificial intelligence in creative areas is undeniable, making responsible usage crucial. As creatives, we should embrace these technologies to streamline our process, but we must be cautious to keep AI from taking over our roles entirely. Instead, view AI as a supportive partner, guiding us, sparking creativity, and helping us refine original content. To navigate this new landscape effectively, we need to understand its limitations and the consequences of misuse. Doing so can strike the right balance between human ingenuity and AI assistance in our creative lives.
Final Thoughts on AI for Creatives
Whether you need a copywriter like Writesonic or Jasper or an art generator like Midjourney, there are many tools available to assist creatives and business owners in creating new content and improving SEO. However, it is important to remember that we must act ethically and responsibly while integrating AI into our workflows. By doing so, we can harness the full potential of AI with a clear conscience.
The internet has revolutionized businesses, opening up endless opportunities for entrepreneurs to sell their products online. Whether you have physical goods, digital downloads, or productized services to offer, the online marketplace provides a vast customer base and the potential for significant revenue. This comprehensive guide is here to help you understand how to sell products online—even as a total beginner.
Before we go into all of that, let’s cover the benefits of selling online versus in physical places.
The Benefits of Selling Online
Selling products and services online offers entrepreneurs and small businesses immense growth opportunities.
Example of an Online Store – Divi Layout Pack – Sunglass Shop
Moreover, here are the key advantages of the eCommerce route compared to traditional brick-and-mortar retail:
Reach People Beyond Your Location: Break free from geographical limitations and tap into a global consumer base. Expand your market and cater to diverse audiences, increasing your potential customer base.
Lower Your Overhead and Costs: Reduce overhead costs compared to physical stores. Save on rent, utilities, inventory storage, and staffing expenses. Operate with a small team or as a sole proprietor to further cut costs.
Keep Your Store Open While You Sleep: Your eCommerce store operates 24/7, allowing customers to browse and purchase at their convenience. Automated systems ensure efficiency and seamless transactions.
Enjoy Unparalleled Lifestyle Flexibility: Work and manage your business from anywhere with an internet connection. Fulfillment centers handle inventory storage and shipping, enabling a location-independent lifestyle.
Image by Julia Tim / shutterstock.com
How to Sell Products Online: 6 Key Steps
Next, let’s explore the critical steps in launching your eCommerce business to ensure a successful online store:
Follow this strategic process to set up an effective and profitable online store:
Step 1: Find the Right Product to Sell
Choosing a solid product is critical right out of the gate because you need something with healthy demand and potential for profit. Conduct thorough market research to identify gaps, opportunities, and target markets. Consider the market size, growth forecasts, consumer demographics, trends, and competition levels. Evaluate product ideas based on production costs, pricing potential, uniqueness, shelf life, shipping considerations, and required upfront investment. Aim to select a product that has existing demand, allows you to differentiate yourself, and offers decent profit margins.
Image by eamesBot / shutterstock.com
You can leverage several free tools when conducting product research and evaluating customer demand. Here are some popular options:
Google Trends: Explore search trends and compare keyword popularity over time to gauge growing customer interest
Google Keyword Planner: Gather data on KW search volumes, competition, and related keywords to identify potential opportunities
Amazon Best Sellers: Discover top-selling products in various categories to understand market demand on one of the biggest marketplaces in the world
eBay Trending Items: Identify trending products and categories based on recent buyer activity from an online retail giant
Online Forums and Communities: Engage with relevant forums, Reddit, Quora, and specialized communities to interact with potential customers and understand their needs
Rather than just chasing general demand, focus on products that solve a specific customer problem or need. Fulfilling an unmet need better than competitors gives your business a meaningful edge.
If creating a physical product seems initially complex, you can explore alternatives like dropshipping, print-on-demand, digital products, or affiliate marketing. These options have lower barriers to entry and can be ideal for beginners.
Step 2: Choose the Right Online Sales Channel
Once you have a product, selecting the right online sales channel is crucial to reach your target audience effectively. Here are three main avenues to consider:
1. Build Your Own Online eCommerce Store
Firstly, creating your custom website for an eCommerce online store gives you the most control and flexibility over the shopping experience. WordPress or website-building platforms like Wix or Shopify offer easy do-it-yourself options.
Image by Graphic farm / shutterstock.com
Pros of Building Your Own Online Store:
Build your brand: With your own online store, you have the freedom to create a unique brand identity, customize the user experience, and tailor every aspect of your store to match your vision.
Customize experiences: You can optimize your website for maximum conversions by implementing specific design elements, personalized product recommendations, and seamless checkout processes.
Own customer data: Having your online store allows you to gather valuable customer data, such as purchase history, preferences, and contact information, which can be used to build long-term relationships and personalize marketing efforts.
Cons of Building Your Own Online Store:
Higher upfront effort: Setting up and managing your online store requires more initial effort, including website design, technical setup, and ongoing maintenance.
All tech/marketing tasks fall on you: As the owner of your online store, you’ll be responsible for managing technical aspects like hosting, security, and updates. Additionally, your responsibility is to drive traffic, implement SEO strategies, and run promotions.
2. Use Established eCommerce Marketplaces
Secondly, utilizing established eCommerce marketplaces like Amazon, eBay, or Etsy provides instant access to a large consumer base and pre-existing technology to do it.
Pros of Using eCommerce Marketplaces:
Instant access to millions of buyers: You tap into their massive user bases by selling on established marketplaces, increasing your product’s visibility and potential customer reach.
Built-in tools and infrastructure: Marketplaces often offer robust tools for managing inventory, handling payments, and streamlining shipping processes, saving time and effort.
Cons of Using eCommerce Marketplaces:
Limited brand control: While marketplaces provide exposure, you have limited branding and customer experience control. Your store’s appearance and messaging will conform to the marketplace’s guidelines and layout.
Marketplace fees per sale: When selling on established platforms, you’ll typically incur fees per sale or a percentage of each transaction, impacting your profitability.
3. Use Social Commerce Platforms
Lastly, social commerce allows you to sell directly on social media platforms like Facebook and Instagram Shops.
Pros of using social commerce:
Tap into captive, loyal audiences: Social media platforms have millions of active users, presenting an opportunity to reach and engage with a large and captive audience.
Native mobile experiences: Social commerce provides a seamless shopping experience for users on their preferred devices since social media platforms are primarily accessed through mobile devices.
Built-in advertising tools: Social commerce lets you tap into channel-based advertising optimized for the platform’s users. Advertising doesn’t get simpler.
Cons of using social commerce:
Limited product showcasing and branding capability: Selling through social commerce limits your ability to showcase an extensive product catalog or customize the shopping experience to the same extent as with your online store.
Limited data collection: The social media giant owns everything, meaning all the convenience is non-tangible if you decide to leave it.
Consider a Hybrid Model
A hybrid model that combines elements of an owned online store, marketplace presence, and social commerce can maximize your reach and sales potential.
You can leverage the advantages of each approach while hedging against each of their respective limitations. Many brands have their own eCommerce stores where they sell products online, tap into social commerce experiences, and sell their wares on known marketplaces.
We’d recommend that you choose one and master it. The advantage of creating your own eCommerce store is that integrations abound that can connect your store with both social platforms and 3rd party marketplaces. These integrations easily push your products and store data to these other channels—cutting down on individual platform management.
This lets your eCommerce store be the central hub through which you run your entire business.
Step 3: Set Up an Online Store
There have never been so many options to start selling products online. We’ll give you the general steps to take for building a store with WooCommerce or Shopify and becoming a seller on Amazon.
Sell Products with WooCommerce + WordPress
WooCommerce is an infinitely extendable platform that allows you to build a customized online store.
Here’s a high-level overview of the steps involved:
Get a Domain: Choose a domain name that reflects your brand and is easy for customers to remember. Here’s how to purchase a domain.
Shopify is an all-in-one platform designed explicitly for eCommerce. Although we prefer WooCommerce, Shopify is a reliable platform for online store owners.
Here’s a high-level overview of the steps involved:
Get a Domain: Register a domain name for your online store or connect an existing domain. We recommend Namecheap for domains that won’t be used with WordPress.
Configure Store Settings: Set up your store preferences, including currency, shipping options, taxes, and payment gateways.
Add Products: Upload product images, write compelling descriptions, and set prices for your products.
Design the Store: Customize the appearance of your online store using Shopify’s themes and templates. Ensure a visually appealing and user-friendly layout.
Add Products: Provide detailed information about your products, including titles, descriptions, images, and prices.
Ship via FBA (Fulfillment by Amazon): Consider utilizing Amazon’s FBA service, where Amazon stores, packs, and ships your products to customers. This can simplify the fulfillment process.
Monitor Pricing: Regularly review and adjust your product prices to remain competitive within the marketplace.
Using an eCommerce marketplace allows you to tap into an existing customer base and benefit from built-in infrastructure. However, remember that you’ll have less control over the branding and customer experience compared to having your own online store.
Step 4: Market Your Online Store
Once your online store is set up, you need to market it to attract customers. Once your store is built, your day-to-day shifts to marketing tasks.
Key strategies to employ:
Search Engine Optimization (SEO): Optimize your website’s content and structure to improve its visibility in search engine results. Target relevant keywords and create informative, keyword-rich product descriptions and blog posts to attract organic traffic.
Social Media Marketing: Leverage social media platforms like Facebook, Instagram, and Pinterest to promote your products and engage with your target audience. Create compelling posts, share visually appealing images, and utilize social media advertising to expand your reach.
Email Marketing: Build an email subscriber list by offering incentives like discounts or exclusive content. Regularly send newsletters, promotions, and personalized recommendations to nurture customer relationships and drive repeat purchases.
Influencer Marketing: Collaborate with relevant bloggers, YouTubers, or social media influencers in your niche to reach their followers and leverage their influence. Influencer endorsements and product reviews can significantly boost your brand’s visibility and credibility.
Paid Advertising: Utilize platforms like Google Ads and Facebook Ads to run targeted ad campaigns. These platforms allow you to reach specific demographics, interests, and behaviors, ensuring your products are shown to potential buyers.
Image by Lauritta / shutterstock.com
As best as you can, implement a combination of these marketing strategies, focusing on the ones that align best with your target audience and resources.
Regularly monitor and analyze the performance of your marketing efforts, making adjustments based on the data and feedback you receive. An iterative approach will help refine strategies and maximize the effectiveness of your marketing campaigns.
For WordPress users, check out these best Marketing plugins to help boost your online store.
Step 5: Offer Outstanding Customer Service
Provide your customers with 5-star experiences through every touchpoint. Exceptional customer service keeps buyers happy and encourages repeat business and referrals.
Image by Irina Strelnikova / shutterstock.com
Critical elements for customer service:
Respond quickly to customer questions and concerns through chat, email, or social media. Address pre-sales questions to help potential customers make informed decisions and provide post-purchase support to ensure a smooth experience.
If customers encounter any purchase issues, simplify the return and refund process. Clear return policies and hassle-free procedures will instill confidence and encourage repeat business.
Provide regular order status updates and shipping notifications through email and readily available on your website.
Encourage customers to leave ratings, reviews, and testimonials about their experience with your products and services. Display these social proof elements on your website to build trust and confidence among potential buyers.
Delightful surprises like handwritten notes create a personal touch.
The extra effort pays dividends in lasting loyalty and word-of-mouth marketing. Top-tier customer service can differentiate you from competitors and create a loyal customer base that supports your business in the long run.
Step 6: Continuously Optimize Your Approach
Selling online requires an agile, iterative mindset. Continuously test and refine your strategies based on data insights and customer feedback.
Review analytics regularly and double down on what works.
Adapt quickly to shifts in market demand or industry trends.
Seek customer input to guide improvements via surveys and regular customer interaction.
A/B test promotions, design, and copywriting to get the most potent mix possible.
Automating order fulfillment, inventory management, and customer support can save time and increase efficiency.
Explore emerging technologies to enhance experiences.
More Tips to Boost Online Sales
Now, implementing some of these tips can help drive higher conversion rates and sales growth for your online products. Give them a try and see what works for you.
Optimize for Mobile Browsing Experiences
To begin with, build your online store with a mobile-first mindset. By optimizing layouts and experiences for smartphones, you can cater to the over 50% of eCommerce traffic that comes from mobile users.
Image by monkographic / shutterstock.com
Designing for a desktop view is perfectly fine, but do not neglect your mobile experience. Google and your customers will likely opt for other brands that do.
Use High-Quality Images
Next, showcase products through visually appealing and zoomable images shot from multiple angles.
Crisp, detailed photos establish trust and help customers make informed purchase decisions.
Images can dramatically slow down the loading speed of your website, so you need to compress images without compromising quality. This will enhance user experience and conversions.
Use AI image enhancers for your product images—even if you aren’t a graphic designer or photographer.
Photo Credit: “Cars in Cuba, Cuba” by Nouhailler and licensed under CC BY-SA 2.0.
AI can improve lighting, remove busy backgrounds, adjust colors, and make small, fuzzy images large and clear.
Write Strong Product Descriptions and Landing Pages
Moreover, compelling descriptions highlight your products’ features, benefits, and value propositions. Use persuasive language and capture customers’ attention.
AI writers can assist with generating compelling descriptions with just a little direction. Popular options include Jasper and Writesonic. These are especially helpful for high-volume stores that are seeing new products come in and need a good way to help manage writing product descriptions for everything that comes in.
Highlight Trust and Social Proof
Collect and prominently display customer reviews, testimonials, star ratings, and awards to establish credibility. The more obvious that real, live humans left reviews, the more trust potential customers will place in your store.
User-generated content builds trust because viewers know that these are the opinions of 3rd party consumers who trusted you and were delighted by your product.
Make Checkout Frictionless
Remove unnecessary steps from the checkout process to reduce abandoned carts. This can be done by allowing guest checkouts. Or you can keep payment forms simple by using something like Barn2’s Fast Cart to make checkout painless.
This help because any friction added to the checkout process will show up in your conversion rates—customers have more time to think and to change their mind.
Offer Referral Programs
Next, you can encourage existing customers to refer friends to earn rewards and discounts on your store.
Offer discounts or account credits for successful referrals. This will get people in the sharing mood with your product as the center of attention. You can use an affiliate plugin on your site to make this process easier.
Run Retargeting Ads
Retargeting previous visitors with remarketing efforts (with Google Ads, Facebook, and Instagram ads) is an excellent way to recoup previously interested visitors.
Using a remarketing plugin that directly connects your WooCommerce store with ad platforms will help you easily create dynamic retargeting ads that match the products that visitors previously looked at.
Send Cart Abandonment Emails
Finally, recover lost sales by sending personalized emails reminding customers about items they added to carts but didn’t purchase.
Selling products online opens up incredible opportunities for entrepreneurs.
You can build a successful online business from scratch by following the steps outlined in this guide. Conduct thorough research, choose the proper sales channels, create a user-friendly store, implement effective marketing, provide excellent customer service, and constantly adapt based on feedback. With some grit and a customer-focused approach, you can thrive in the digital marketplace and achieve your selling goals.
We’re here to support you as you build an online business. We’ve created the best guides for building with WordPress, including:
Let us know your progress as you sell products online and any questions you have about the process.
Frequently Asked Questions (FAQs)
Before we wrap up, let’s answer some of your most common questions regarding how to sell products online. Did we miss one? Leave a question below, and we will respond!
How do I sell my own items online?
To sell your items online, you can create an account on popular e-commerce websites like eBay, Amazon, or Etsy or set up your online store using platforms like Shopify or WooCommerce. Take clear photos of your items, write detailed descriptions, and set a competitive price. Promote your products through social media and other digital marketing channels to reach a wider audience.
What are the best products to sell online?
The best products to sell online have high demand, low competition, and a good profit margin. Popular products include electronics, beauty and personal care items, clothing and accessories, and home goods. Niche products, such as eco-friendly and handmade items, can also be successful. Ultimately, the success of a product depends on market research and identifying the needs and wants of your target audience
Why should I use WordPress to sell online?
WordPress is a popular platform that can help you create an online store quickly and easily. With its user-friendly interface, customizable designs, and robust e-commerce plugins like WooCommerce, you can set up a secure and efficient online shop with product listings, checkout pages, and more features. Plus, WordPress is widely supported, offering a large community of users and developers who can provide support and guidance as needed.
Can I start selling online for free?
Yes, several platforms allow you to start selling online for free, such as Etsy, Facebook Marketplace, and eBay. You can also create your website using free e-commerce platforms like WooCommerce or Shopify Lite. However, remember that some platforms may charge transaction or listing fees, or you may need to pay for things like domain and hosting, and you may need to invest in marketing and advertising to reach your target audience.
Should I sell products on my own website or a third-party website?
Selling on your website gives you more control, makes you look professional, and offers branding opportunities but requires more time and money to set up and maintain. Selling on a third-party website like Amazon or Etsy can provide more exposure and convenience but may come with fees and less control over the customer experience. Consider your priorities and weigh the pros and cons before deciding.
How can I make my online shop successful?
To make your online shop successful, focus on providing high-quality products, excellent customer service, easy navigation, and secure payment options. Utilize social media and digital marketing strategies to drive traffic to your site and engage with potential customers. Continuously gather feedback and data to improve your offerings and stay competitive in the market.
Is selling online profitable?
Yes, selling online can be profitable. E-commerce sales have been steadily increasing over the years, and with the COVID-19 pandemic encouraging more consumers to shop online, the potential for profitability has only grown. However, success in online sales requires careful planning, marketing, and management to effectively reach and engage customers and stand out in a competitive marketplace.
Do I need to manufacture things I want to sell online?
No, you do not need to manufacture things you want to sell online. You can source products from wholesalers, drop shippers, or other suppliers and sell them through various online marketplaces or your own e-commerce website. You can also offer digital products or services that do not require physical manufacturing.
Where can I source products for my online store?
You can source products for your online store from various sources, such as wholesalers, manufacturers, drop shippers, and distributors. You can also consider sourcing products from online marketplaces like Alibaba, Amazon, and eBay or using print-on-demand services for customized products. Additionally, attending trade shows and networking with other businesses can help you find potential suppliers.
Where should I host my online shop?
You should host your online shop on a reliable e-commerce platform that suits your business needs and budget, apart from reliable performance, secure transactions, and scalable resources to accommodate growth. Popular options SiteGround, Hostinger, Cloudways, and Pressable. You can read our detailed comparison of various hosts here.
What’s the best way to sell digital products?
The best way to sell digital products is to create a user-friendly website using a tool like WordPress + Divi, offer various payment options, provide detailed product information, and use marketing techniques such as social media and email campaigns to reach a broad audience. Providing excellent customer support and discounts or promotions can also help boost sales.
