Recently, one of our readers asked us how to prevent newsletter signup spam in WordPress.
Sometimes spam bots fill in your newsletter signup forms and add dummy email addresses to your email list. This costs you money, and email service providers can mark your emails as spam.
In this article, we will explain how to prevent newsletter signup spam in WordPress and keep your email list healthy and spam-free.
What Is Newsletter Signup Spam, and Why Prevent It?
Newsletter signup spam is when a bot fills in a form and joins your email list.
It happens because some spambots simply fill in all the forms they come across. They are hoping to get a message to you.
While newsletter signup spam may be less noticeable than comment spam and contact form spam, it can still cause problems.
Almost all email marketing services charge you based on the number of subscribers you have in your list. This means that you can end up paying for subscribers who are just bots, which is a waste of your money.
Plus, if you are sending out emails to bot email addresses that don’t exist, then this can potentially damage your sender’s reputation.
There are several ways to prevent newsletter signup spam, and in this article, we will cover all the best methods:
Use Double Optin to Prevent Newsletter Signup Spam
Double optin, sometimes called confirmed optin, is useful in several ways. It means people have to confirm they want to receive your emails.
When users first sign up, they get a special email with a button or link to click. If they don’t click this, then they will not receive any further emails.
This method stops many spambots from becoming full members of your email list. They will not be counted in your total subscribers when your email marketing service bills you.
Double optin has many other benefits, too:
You will only email people who truly want to be on your list.
You will not be emailing addresses that don’t exist. This can happen if someone mistypes their email address when signing up.
Your emails will be more likely to get through. Some mail providers require double optin in order to deliver emails.
All reputable email marketing services offer double optin. This setting often comes enabled by default.
First, you need to log in to your Constant Contact email marketing account. Then, click on your name in the top right-hand corner and click the ‘My Account’ link.
Once you are on the My Account page, simply switch to the ‘Advanced settings’ tab.
Next, click the ‘Manage’ link under the Manage contact emails section. This will take you to the Contact Emails page.
On the Contact Emails page, scroll down to the ‘Confirm Opt-in (Double Opt-in)’ section.
Here, you just need to click the ‘Activate’ button to turn on double optin.
You will then see a popup asking you whether you want to continue.
Simply click the ‘Yes, Continue’ button.
Constant Contact will now take you straight to the optin confirmation email.
You can edit the text of this email if you want. The email provider also provides several customization options. You can add images, buttons, videos, social follow links, and more.
When you are done, simply click the ‘Continue’ button at the top.
On the next screen, you will see a preview of your email and other campaign details. Go ahead and click the ‘Activate’ button at the top.
New subscribers to your email list will now receive a confirmation email. They need to click the ‘Confirm Subscription’ button to become full members of your list.
Unfortunately, some spambots are clever enough that they can click on email links and confirm their membership in your list. In that case, you can try some of these other methods to prevent them from signing up for your email list.
Using reCAPTCHA on Your Newsletter Signup Form
Using reCAPTCHA is a great way to block spambots from completing your form and getting on your list in the first place.
We are going to show you how to use reCAPTCHA with 2 popular tools: OptinMonster, and WPForms.
Using reCAPTCHA with OptinMonster to Prevent Email Signup Spam
OptinMonster is a popular lead-generation tool that you can use on your WordPress site. It lets you create a wide range of email signup forms, including popups, slide-in forms, inline forms, sticky bars, and more.
You can easily add a reCAPTCHA to your OptinMonster forms (optins).
To do so, you must first sign up for Google’s reCAPTCHA and register your site there. Just follow our step-by-step instructions on using reCAPTCHA for help with this.
It’s easy to integrate OptinMonster with Google reCAPTCHA. Simply log in to your OptinMonster account and click on your profile name. From here, you can click on the ‘Sites’ link in the dropdown menu.
Here, you just need to find your website in the list.
Next, click on the ‘Edit’ link next to it.
Now, go ahead and scroll down to the Google reCAPTCHA fields.
Copy your Site Key and Secret Key from your Google reCAPTCHA account here and enter them in the respective fields in OptinMonster.
That’s all you need to do. All the email optin forms you create for that website will now be automatically protected against spam.
Using reCAPTCHA with WPForms to Prevent Email Signup Spam
If you are using WPForms for your newsletter signup form, then it’s easy to use reCAPTCHA to prevent bots from joining your list.
First, you need to enable reCAPTCHA by going to WPForms » Settings and clicking on the ‘reCAPTCHA’ tab.
To do this, you will need a Site Key and Secret Key from Google. Just follow our step-by-step instructions on using reCAPTCHA for help with this.
Once you have enabled reCAPTCHA, go ahead and edit your newsletter signup form.
You just need to click on the reCAPTCHA field on the left-hand side.
Then, you will see a message letting you know that reCAPTCHA has been enabled for your form.
Don’t forget to save your changes to your form.
Your form will now have the reCAPTCHA logo on it, showing that reCAPTCHA is active.
Most users will not even notice the reCAPTCHA if you use the invisible version like us. They will only be prompted to complete a reCAPTCHA test if Google thinks they might be a bot.
Using Smart Lead Verification From Emailable
Emailable offers an email verification service that checks email addresses on your list. You can use this service to remove duplicates, filter out temporary and disposable email addresses, and verify whether email addresses are active.
To get started, you can sign up by creating a new account or using your Google account.
After that, Emailable will ask you to select a source for your email list. You can drag and drop the contact list from your computer or select an email marketing platform.
For this tutorial, we will select the Constant Contact option.
Next, you can select the email list you want to validate. For example, we will choose the ‘General Interest’ group from our Constant Contact account.
After that, go ahead and click the ‘Import’ button.
On the next screen, you can simply click the ‘Verify’ button to continue.
You will get a free quality report for all the lists you upload or import into the app. It shows which emails are deliverable and which are risky, duplicate, unknown, or undeliverable.
You can switch to the ‘Emails’ tab from the menu on the left to filter these emails.
This lets you easily and quickly remove any spambots from your list.
Checking Your List for Suspicious Email Addresses or Activity
If you don’t want to use a smart lead verification service, then you can manually remove suspicious email addresses from your email newsletter list.
There’s no perfect way to identify spambots, but one of the following indicators could be a bot:
They have an unusual-looking email address, maybe with lots of numbers or multiple dots in it.
They open 100% of your emails and click on every link. While this could be a very engaged subscriber, it’s likely to be a bot.
They have never opened an email from you but have been a subscriber for a long time.
Once you have found suspicious email addresses on your list, you can simply delete these subscribers.
But what if you are not sure whether certain subscribers are real people or bots? You could tag them, then email them. Ask them to reply if they want to stay on your list. Then, go ahead and delete anyone who doesn’t reply.
To add a tag to a subscriber in Constant Contact, click the ‘Contacts’ tab, then click on your chosen list. Next, find your subscriber. The easiest way to do this is to search by their email address.
Next, click on the three dots to the right of the subscriber’s details.
From here, you can click the ‘Edit’ link.
Tip: If you want to delete a subscriber, you can do that here by clicking the ‘Delete’ link.
Now, it’s time to add tags in the ‘Tags’ section on the right-hand side.
Go ahead and click the ‘Create tag’ button.
A new window will pop up. Simply enter the name of your tag and click the ‘Save’ button.
Once you have tagged all the subscribers who might be spambots, go ahead and create a new campaign.
Before sending out the campaign, you can select recipients with the tags you just set up to filter spam emails.
Email newsletter spambot subscribers can be expensive and irritating. Make sure you use at least one of the above methods to keep your email list healthy and bots-free.
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
Are you looking to improve the customer experience in your online store?
When you take time to understand your customers’ needs, you can improve their journey from first discovering your site to making a purchase. By optimizing the WooCommerce customer journey, you can increase conversion rates, improve customer satisfaction, and boost profits.
In this article, we will show you how to optimize the customer journey for your WooCommerce store, from beginning to end.
What Is a WooCommerce Customer Journey?
‘Customer journey’ refers to a customer’s entire experience when they visit your WooCommerce store, including all of their interactions with your brand.
Optimizing the customer journey involves understanding each stage and ensuring that the customer has a seamless and enjoyable experience throughout.
These are the five stages of the WooCommerce customer journey:
Awareness stage: Make it easier for potential customers to find your online store and learn more about your business.
Consideration stage: Make it easier for your customers to find and learn about the products they need.
Decision stage: Optimize your checkout to encourage your customers to make a purchase.
Service stage: Improve your after-sales communications, express your appreciation for the sale, and better support your customers.
Loyalty stage: Build long-term relationships with customers through excellent customer service, personalized recommendations, and loyalty rewards.
In short, you should simply look at your online store from your customer’s point of view and then make it awesome.
How to Optimize the Customer Journey for Your WooCommerce Store (12 Tips)
With that being said, let’s take a look at how to optimize the customer journey for your WooCommerce store.
We will share actionable tips on how you can improve the customer journey at each stage. You can use the quick links below to jump to the different parts of our tutorial:
Here are some tips for optimizing the WooCommerce customer journey during the awareness stage.
1. Understand How Your Customers Find You
The first thing you need is to see the journeys your users take before they make a purchase in your online store. This is where customer tracking can help.
The best way to set up WooCommerce customer tracking in Google Analytics is using MonsterInsights. It is the best analytics solution for WordPress and has a User Journey addon that can help you plan how to improve the user journey in your online store.
After that, you can see the path each customer took before buying your product. You get to view the pages they visited, where they clicked, and how much time they spent on a page.
This is really useful information to better understand your customers. You can see which product categories are performing the best and where customers are leaving your store during the purchase process.
It’s important to do search engine optimization (SEO) for your online store so that it ranks higher on search engine results pages (SERPs). This will make it easier for potential customers to find you when searching for products and solutions that you offer.
Improving SEO involves writing SEO-friendly product titles and descriptions, using product categories and tags, adding alt text to product images, and much more.
We recommend using All in One SEO because it’s the best WordPress SEO plugin on the market and is used by over 3 million websites. It will help you to optimize your entire store for SEO and get found by more customers.
Here are some tips for optimizing the customer journey in your WooCommerce store during the awareness stage.
3. Design an Eye-Catching Product Page
When a visitor clicks on a link to your website on Google or Facebook, you want to give a good first impression. You can do that by creating product pages and landing pages that are optimized for sales.
This is where SeedProd comes in. It is the best WordPress page builder on the market that allows you to easily create landing pages, sales pages, product pages, and even completely custom WordPress themes.
SeedProd comes with dozens of ready-made templates that are already optimized for higher conversions. Plus, it has an intuitive drag-and-drop interface that you can use to customize your landing pages.
SeedProd also includes a WooCommerce integration that allows you to add eCommerce elements to any page.
For example, you can display featured products that you want to upsell, product grids, add-to-cart buttons, and more.
You can also customize your WooCommerce product search results to help your customers find what they are looking for quickly and easily.
By default, WordPress and WooCommerce have a limited search function. That’s a problem because if your customers can’t find what they are looking for, then they may not come back to your online store.
We recommend using the SearchWP plugin. It’s the best custom search plugin for WordPress and is used by over 30,000 websites.
5. Keep Your Visitors Coming Back With Push Notifications
Push notifications are automated messages that show up in your customers’ browsers even after they have left your WooCommerce store.
You can use drip campaigns with multiple push notifications over time to promote products, build a relationship with your customers, increase sales, and get visitors to return to your store.
The easiest way to set up automated push notifications is with PushEngage. It’s the best web push notification software, and it is used to send over 15 billion push messages every month.
Customer reviews are a powerful form of social proof that can make your business seem more trustworthy and encourage people to buy from your online store.
But collecting, managing, and formatting customer reviews takes a lot of time and effort. That’s why we recommend using a customer review plugin to add different types of reviews to WordPress.
Smash Balloon Reviews Feed Pro allows you to show reviews from Yelp, Facebook, Google, and TripAdvisor. That way, you don’t need to install any extra plugins.
Next, you will want to help customers get through your checkout and buy your products. Here are our tips for optimizing the WooCommerce customer journey during the decision stage.
7. Improve Your Checkout
You can easily personalize the purchase experience in your WooCommerce store using FunnelKit, a WordPress sales funnel builder and optimization plugin.
For example, it comes with a One-click Upsells feature, which allows users to add products to their carts on their way to the checkout.
You can also add one-click order bumps to your checkout for increased conversions.
FunnelKit lets you customize the user journey with pre-checkout offers, custom checkout form layouts, beautiful templates, and more.
On average, 60 to 80% of people who add items to their cart don’t actually buy the products. This means that if you have an online store, then you are losing out on a lot of sales.
Often when a customer has added a product to their shopping cart, they will need some reassurance that they are making the right decision. This often leads to cart abandonment.
It allows you to create beautiful popups, countdown timers, slide-in forms, and more to nudge users in the right direction.
For example, OptinMonster can tell when a customer is about to leave your website and display a popup offering free shipping or a discount before they do.
You can learn how to grab your customers’ attention with targeted messages at just the right time in our guide on how to create a WooCommerce popup.
Provide Great Customer Service
After customers have bought items from your WooCommerce store, you will want to give them great customer service to keep them coming back. Here are some tips for optimizing the service stage of the customer journey.
9. Follow Up With Your Customers
When running a WooCommerce store, your customers will receive different transactional emails. These emails help them get order confirmations, track their order statuses, get invoices, learn about how to return a product, and find more information about your online store.
By default, the design and layout of emails sent by WooCommerce are plain and generic. When you customize these emails, it helps to build trust with your customers, boost brand awareness, and get them to return to your store.
It includes a growing library of pre-built WooCommerce email templates that are proven to get results. And you can use the visual email automation builder to make any changes that you need.
What makes FunnelKit Automations really powerful is the custom goals-driven email automation builder. It shows you in-line analytics for each email.
For example, here is a screenshot of a workflow for sending out a thank you email after a customer’s first order.
As your online store grows, it’s important to provide good customer service. This leads to repeat sales, which means more profits for your business in the long run.
One way to do that is to add live chat to your website. This will let you interact with the people who visit your website, answer their questions, and solve their problems in real time. This can get you more sales and encourage existing customers to stay loyal to your brand.
The easiest way to add a live chat feature to your website is by using LiveChat Inc. It is one of the best live chat solutions for WordPress, and we use it on our own OptinMonster site.
The LiveChat WordPress plugin is free, although you will need to buy a paid subscription to the LiveChat service.
Another option is to automate live chat by using Chatbot.com, the best AI chatbot software for WordPress. You don’t need to do any coding or have any special technical skills to use it.
Finally, it’s important to turn your users into long-term and happy customers. Here are a few ways to optimize the WooCommerce customer journey for the loyalty stage.
11. Reward Loyal Customers
Creating a loyalty program can keep customers coming back to your online store and keep them away from your competitors. It can also be a great way to reward your best customers and make them feel valued.
You can give customers points for buying products and services, but also for creating an account, placing their first order, signing up for your email newsletter, and spending over a certain account.
It’s super easy to create a WooCommerce loyalty program using the Loyalty Program for WooCommerce plugin. It allows you to set up a loyalty program in just minutes and reward customers for buying products, leaving customer reviews, and more.
Adding gamification so that your customers are rewarded after they take certain actions on your website, like leaving a product review, posting a comment, or buying a product.
12. Automate Your Store and Focus on Your Customers
There’s a lot to keep track of when running an online store. Luckily, you can automate tasks to save time and money so you can focus on your customers while growing your business.
For example, you can use automation tools and plugins to send SMS messages to your customers, automate your payment processes, use social proof to increase conversions, automatically display your best product reviews, and much more.
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
Do you want to know what is an email blast and how to do it “the right way”?
An email blast or broadcast sends a single email message to many subscribers in your mailing list. This can be highly effective strategy to get more sales, and bloggers use these blasts to get more website traffic.
In this article, we will explain how to do an email blast the proper way and share some examples.
What Is an Email Blast?
An email blast is a single email message that is sent to an entire email list, a large segment of that list, or many email lists at the same time.
These emails target most or all contacts in your mailing list, making an email blast a broad reach-out campaign.
Email blasts are also known as broadcast emails, mass emails, bulk emails, e-blasts, and email campaigns. Most people use the term ’email campaigns’ to avoid the aggressive feeling associated with the term ’email blast’.
Email blasts are mainly used for sending promotional content and newsletters. At WPBeginner, we use email blasts to promote our premium WordPress plugins and share our helpful tutorials.
If you want to let all your subscribers know about special offers, then email blasts are the most reliable and efficient form of communication.
Are Email Blasts Outdated?
Although email blasts are great for delivering any message to a large number of people, some consider them an outdated communication method.
That’s because email blasts are bulk emails sent to everyone regardless of their choice, priorities, and needs. At times, blast emails can feel irrelevant and useless to the recipients.
Due to this, the email recipients may ignore the message, mark the email as spam, or even unsubscribe from your email list.
Here are the top reasons why users don’t like email blasts:
1. Unsegmented: Email blasts often use the entire mailing list without segmentation. Your email subscribers are usually very different, and they may be interested in different products or services.
2. Untargeted: The email blasts send the same message to everyone without considering their interests, past interactions, or needs. Users often unsubscribe from your mailing list after receiving these unwanted emails.
3. Not personalized: We all love reading a message that addresses us personally. Email blasts that don’t personalize the emails are often marked as spam.
4. Unexpected: Broadcast emails are usually unexpected, so there can be a natural feeling of resistance from the recipients.
Unlike 10 or 15 years ago, many new marketing methods are available, like social media, pay-per-click advertising, and more. However, none are as effective as email.
So, you might be wondering: is email blast dead? The answer is NO.
Email is still the most reliable form of communication in the world. With new technology, there are better ways to do an email blast to get higher results.
We will explain how to do an email blast the RIGHT way in the following section.
How to Do an Email Blast “the Right Way” – Step by Step
Marketers from big and small companies alike are still using email blasts to promote their product launches, discount offers, and more.
And the results are brilliant. That’s because they are using email blasts the right way.
If you are not a professional marketer, you can follow the steps below to run an email blast successfully:
First, you need a robust email marketing service to create an email blast. An email marketing service lets you create a mailing list, segment that list, and send bulk emails.
There are dozens of email marketing services in the market. Among them, Constant Contact, Brevo, Drip, and ConvertKit are the most popular companies.
We have tried and tested all of the above email marketing services, and we believe they are great at what they offer. However, we recommend Constant Contact because they provide the best deal.
Constant Contact is the most beginner-friendly email blast software. It has dozens of pre-made email templates to help you quickly get started. You can choose a template and easily customize that using their drag and drop editor.
It has simple options for collecting emails, automation features to send/trigger emails based on user actions, and more. Plus, it lets you segment your subscribers and send targeted email campaigns.
You can quickly create a Constant Contact account as they offer a free trial account (no credit card required).
Once done, you will see your Constant Contact dashboard, where you can manage your email lists, see subscribers, and send email blasts.
Alternatively, you can also use Brevo, which offers a free email marketing plan.
Step 2. Create Your Email List
An email list is simply a list of email addresses you can send messages to. It is like your contact book containing the email addresses of your subscribers and prospective customers.
To create an email list in Constant Contact, just go to the ‘Contacts’ menu at the top and click on the ‘Create List’ button.
An email list is where you store all your email contacts.
Clicking on the button will bring up a popup where you need to enter a name for your email list and click the ‘Save’ button.
To create segments in Constant Contact, you need to go to the ‘Contacts’ menu and click on the ‘Segments’ tab. After that, click on the ‘Create Segment’ button.
Constant Contact offers a bunch of criteria you can choose from.
In the next screen, you can create a segment by choosing the criteria you want.
You can create a segment by contact activity like emails sent, opened, clicked, or did not open. You can also include email subscribers by contact details, including job title, city, country, etc.
Once you are finished, simply click on the ‘Save and Preview’ button.
Then, you can repeat the process if you need to create more segments.
Step 4: Create a Targeted Email Campaign
After creating segments, the next task is to create a targeted email campaign or an email blast.
You can create an email campaign in different ways depending on the email marketing software you use.
To design an email campaign in Constant Contact, you must go to the ‘Campaigns’ menu and then click the ‘Create’ button.
This will bring up a popup showing a bunch of campaigns you can make with Constant Contact.
You need to choose the Email option to continue.
After that, you will see dozens of pre-made email templates ready for use.
You can preview the templates individually or simply type keywords to search for a template.
Simply click to choose a template as a starting point.
After that, the email campaign builder page will open. First, you need to name your campaign.
Next, click the ‘Email Settings’ link to edit the email subject line, sender name, and more.
Then, you need to click on the ‘Personalize’ option.
Here, you can choose the first name or any other contact details to insert in your subject line.
You can also enter a generic name like Customer, User, or Friend to address users whose names are unavailable. Once done, simply click on the ‘Insert’ button.
You will see some text with large brackets added in your subject line.
For example, you can see [[FIRSTNAME OR “customer”]] in the screenshot below.
After that, you can edit your email preheader From Name (company or organization name) and From Address.
Don’t forget to click on the ‘Save’ button to store your changes.
The next step is to customize the email body.
You can simply point and click on any element in the email to edit or delete it.
You can also drag and drop elements and layouts from the left sidebar.
Once your email design is complete, you can preview your email. If it looks good, just click on the ‘Continue’ button in the top right corner.
Next, you will see email send (blasting) options on the screen.
From here, you can select recipients from email lists or segments. For example, we will choose the segment that we created earlier.
In the right sidebar, you will see options to send your email campaign now or schedule it for later.
Step 5: Measure Results and Improve Email Deliverability
Sending an email campaign doesn’t mean that your work is done. After posting your email blast, you will need to measure your results and see how the recipients interact with your messages.
Top email marketing services like Constant Contact have built-in email stats features.
To view your email campaign stats, just click on the ‘Reporting’ menu item at the top.
You can also see the performance of your email campaigns individually by clicking on them.
You will see the email open rate, the total sent emails, bounces, and successful deliveries. The reports will also reveal click rate, did not open, unsubscribes, and marked spam stats.
The biggest challenge of email blasting is email deliverability. A lot of the time, your emails don’t get delivered at all or are sent to the spam box directly.
Here are some proven techniques to improve email deliverability:
Update your email list occasionally to remove fake email addresses, deleted emails, and more.
Maintain the frequency of your emails (no spikes).
Avoid misleading subject lines.
Make your emails useful with valuable and engaging content.
Best Email Blast Examples
There are two main types of emails used for marketing: Broadcast Emails (Email blasts) and Triggered Emails.
Triggered emails are automated emails that are sent to your users following their actions. For example, you can send a welcome email after a user subscribes to your list.
Email blasts are different because you will manually create campaigns and send them to a large segment at once. Email blasting is done with the belief that the single message will be helpful to every subscriber in a list or segment.
You can’t broadcast a welcome email to your entire email list, which may also include old customers. So, email blasts can be used only for specific purposes.
Here are the best email blast examples:
1. Flash Sale
If you are offering a flash sale, you can send mass emails in bulk to inform all of your subscribers.
Here are a couple of subject line examples for a flash sale email blast:
[FLASH SALE] Fashion Shoes 40%-60% off!
[LAST CHANCE] 40%-60% off sale ends today!
2. Event Information like Webinars
You can send mass emails if you run online courses and webinars for your users.
Here are a couple of email subject lines for an event information email blast:
LIVE Training: 10 steps to create a winning email campaign
Join us LIVE tomorrow at 5 PM for a FREE marketing class
3. New Products
You can send an email blast when you launch a new product. It’s best to segment your list into already purchased customers and new subscribers so that you can send different campaigns to them.
4. Newsletters
Newsletters are the most common type of broadcast email. News, magazine websites, blogs, as well as business or non-profit organizations send newsletters to inform their subscribers about the latest news.
You can see our tutorial on starting an email newsletter to learn more about best practices to make it more successful.
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
Are you looking for easy and smart ways to automate tasks and increase sales in your WooCommerce store?
By automating tasks in your online store, you can save time and money while growing your business and increasing sales.
In this article, we will show you how to use WooCommerce automations to increase sales.
Why Automate Your WooCommerce Store?
If you are running a WooCommerce store, then you probably spend a lot of your time performing repetitive tasks. These can be anything from sending marketing emails for your online store to processing customer invoices.
Wouldn’t it be nice if you could automate all of those tasks and focus on growing sales and your business instead?
Luckily, you can use the best WordPress automation tools and plugins to automate WooCommerce tasks. By doing this, you will save time, offer a better user experience to your customers, and ultimately increase sales.
With that being said, here are 15 WooCommerce automations to increase sales:
1. Use Automation to Personalize Your Email Marketing
Are you keeping in touch with your customers using an email newsletter? You may not be taking advantage of all the automation tools available in your email marketing software.
For example, the best email services like Constant Contact, Sendinblue, and Omnisend all have integrations with WooCommerce. They allow you to personalize your emails by adding the customer’s name and more.
They also let you set up a Welcome email series using a drip campaign. This is a sequence of automated emails that will go out automatically to new customers.
You can learn how to get started by scrolling down to the automated drip emails section of our guide on how to send automated emails in WordPress.
Additionally, if you are looking for a complete tool that offers WooCommerce email customization and automation, then we highly recommend using FunnelKit Automations.
Apart from letting you fully customize your WooCommerce emails, it also lets you set up smart, automated follow-up emails and workflows to boost your sales.
You can get started with FunnelKit Automations by selecting an automation from a library of handy templates.
For example, you can automatically send an email series to new customers, recover abandoned carts, send promotional emails to selected audiences, and more.
There is also an option to create your own WooCommerce automation from scratch. You will then see a visual email automation builder where you can make any customizations that you need.
For example, the screenshot above shows the workflow for sending out a thank you email after a customer makes their first order. You can even see in-line analytics for each email.
Tip: We recommend combining FunnelKit Automations with an SMTP service like WP Mail SMTP. This will make sure your emails are delivered to your customers and won’t get lost or end up in the spam folder.
2. Set Up an Automated Marketing Campaign With Push Notifications
You can also run an automated marketing campaign using push notifications instead of emails. These notifications go directly to the user’s web browser or mobile device. This means they have a much higher engagement rate, similar to SMS messages.
The easiest way to set up automated push notifications is with PushEngage. It is the best web push notification software for WordPress, and over 10,000 businesses use it to send targeted messages.
For each notification, you can change the title, message, URL, icon image, and more by expanding it.
There is also a preview of how your notifications will look in the browser.
PushEngage also lets you choose when to send each notification. For example, you can immediately send the first notification and select a different time for the following one.
3. Let Customers Track Orders With Automated Transactional Emails
WooCommerce will need to send different transactional emails to your customers. These help them get order confirmations, track their order status, get invoices, and find out more information about your online store.
The FunnelKit Automations dashboard makes it easy to create a new automation. You can simply click on one of the plugin’s many templates.
You can filter the list to quickly find the WooCommerce automation you wish to use. For example, you might want to send automatic thank-you emails to repeat customers.
You can then customize the automation using the visual automation builder, including the content of the email.
SMS messages are an effective way to keep your customers up to date. They have a 98% average open rate, with 95% of messages being read in the first 3 minutes!
You can send automatic texts to your customers when their orders are dispatched or their status changes. You can automatically send SMS notifications to your customers or let them opt in at checkout.
As a business owner, there is a lot to manage. If you are still creating invoices manually, then you can switch to professional invoicing software that automates all invoicing and payment processes. Then, you will be free to focus on growing your business.
A plugin like WooCommerce PDF Invoices makes it easy to automatically generate invoices, collect orders, and manage your finances.
With automatic recurring payments, you don’t have to spend time manually sending invoices and waiting for payments from your customers.
Plus, adding subscription payments to your eCommerce business will give you a more consistent cash flow, fewer payment errors, and fewer payment delays.
6. Use Automated Store Activity Notifications to Boost Sales
Automated FOMO and social proof notifications can also increase sales in your WooCommerce store.
FOMO, short for fear of missing out, is a marketing technique used to create excitement about a product. It uses psychology to encourage customers to make buying decisions faster.
Plus, social proof shows visitors that other customers have purchased your products. This can convince users that your online store is trustworthy.
TrustPulse automatically monitors activity on your site. When potential customers are close to buying something, they will see a notification showing that another customer has just made a purchase.
By simply displaying social proof, you will give your visitors a small push to complete their purchase. To learn more, see Method 1 of our guide on how to use FOMO to increase conversions.
7. Automatically Display Your Best Product Reviews
Would you like to automatically display the best reviews of your products from across the internet? You could copy and paste them manually, but that is a lot of work. Plus, there would be a delay before they appear on your website.
Luckily, Smash Balloon has a Reviews Feed Pro plugin that lets you automatically show off your best reviews from platforms like Google Reviews, Yelp, TripAdvisor, and more.
It comes with pre-designed templates, so you can display your reviews in different layouts, including showcases, carousels, grids, and more.
The Reviews Feed automatically copies your website’s design so that the reviews look like a natural part of your website rather than content embedded from another platform.
8. Use an Automated Sales Funnel to Boost Sales Conversions
A sales funnel is the path a user takes on your website to become a customer. It is made up of the specific pages a user may visit before making a purchase.
For example, a new visitor might land on a blog post, then view a product page, then go through your checkout flow.
Unfortunately, only 10% of shoppers, on average, will add anything to their carts. After they do, 60-80% of them abandon their carts without completing the purchase.
Luckily, you can use FunnelKit, the best WooCommerce sales funnel plugin, to change that. You can use the plugin to optimize each step, offer a better user experience, reduce distractions, and nudge users toward completing their purchases.
For example, it comes with a one-click Upsells feature, which allows users to add products to their carts on their way to the checkout.
FunnelKit also lets you customize the user journey with pre-checkout offers, custom checkout form layouts, beautiful templates, and more.
For instance, the FunnelKit Funnel Builder lets you add order bumps to boost profits if someone adds $X to their cart. You can also add one-click order bumps to your checkout page.
9. Reduce Cart Abandonment With Popups and Push Notifications
As we said earlier, 60 to 80% of people who add items to their cart don’t actually buy them. This means if you have an online store, then you are losing out on a lot of sales.
Luckily, you can use automatic push notifications to reduce cart abandonment rates. For example, you can pop up a notification when a user is about to leave your website and offer a coupon or free shipping.
Or, if the customer already has discounted items in their cart, they may just need some reassurance that they are making the right decision. Push notifications like these can help you recover 3 to 8% of abandoning cart sales.
But what if the customer leaves your site before they see the popup? Push notifications can also help you connect with your visitors after they leave your website. These messages will display in your subscriber’s browser even when they are not actively browsing your store.
The easiest way to do this is with PushEngage. It is the best web push notification software on the market, and it is used to send over 15 billion push messages every month.
You can also significantly reduce cart abandonment by simply improving your online store and checkout process. We share plenty of proven tips with real examples in our guide on how to recover WooCommerce abandoned cart sales.
10. Send Automated Coupons to Bring Back Customers
It costs 5 times more to get a new customer than to keep an old one. Over time, people may lose interest in your website, forget about your products, or start shopping with a competitor.
One way to bring those customers back is to automatically send them a coupon code via email. You can use automation tools to send a coupon to customers who have become disengaged, such as when they don’t place an order for 2 months or have stopped opening emails.
Another good use for automated coupons is recognizing and rewarding customers when they engage with your online store. For example, you might send a coupon after a customer reviews one of your products.
This builds loyalty to your store and can get you more sales. It also encourages shoppers to review more products in the future.
You can also schedule coupons in advance so that they go out automatically on popular holidays like Black Friday, Christmas, New Year’s, Mother’s Day, and Valentine’s Day. This will leave you free to focus on promoting your offers and getting as many sales as possible.
Additionally, as we mentioned earlier, you can also offer a coupon in a popup. Showing a coupon at the right time makes a huge difference in converting your website visitors into paying customers.
You can also use automation to post your online store content to your social channels. This lets you keep your social followers engaged with fresh content.
Uncanny Automator has integrations with all popular social platforms. It will let you publish new blog posts on Facebook, show off your latest product images on Instagram, advertise your sales on Twitter, and more.
You can learn how to do this step-by-step by following our guides on how to automatically post to Facebook, Instagram, and Twitter.
12. Automatically Display Social Media Content in WooCommerce
Are you looking for ways to show fresh content without doing any extra work? One way to do that is to automatically display your latest social media activity in your WooCommerce store.
This can save you time and keep your website content fresh and engaging for visitors. Plus, it can boost social proof by displaying your social media followers, comments, and like counts.
Smash Balloon automates your website content by displaying your latest social media activity. It is a popular social media feed plugin for WordPress that is used by over 1.4 million websites.
For example, you can add a Facebook feed to WordPress, and new posts will automatically appear in real time. Your customers can also like, share, and comment on your WordPress posts, which is a great way to get more engagement on Facebook.
You can change the feed’s color scheme, design a custom header, add ‘like’ and ‘load more’ buttons, and much more.
If you are posting beautiful photos and engaging videos to Instagram, then it makes sense to post that content to WordPress too.
You can even show other people’s photos on your site by creating a hashtag feed or displaying the posts that other people have tagged your account in.
In the following image, you can see an example of an online store that uses a custom Instagram feed to show user-generated content.
The best thing is that WPForms easily integrates with many other tools and plugins, so you can easily automate any action after someone fills out your form.
For example, when someone fills in an order form, you can use conditional logic to send an email notification to the correct department, depending on the product that was purchased.
You can also send a confirmation email to the customer who filled in the form to let them know you will be in contact soon. This a nice gesture that lets your users know that you have received their information.
In addition, by using the Google Sheets Addon, you can send any form fields you want to a spreadsheet. This will allow you to use spreadsheet features to analyze the data and collaborate with others in your team.
To automate your forms further, Uncanny Automator will let you connect WPForms and other form plugins to 100+ third-party services without having to pay fees to services like Zapier.
For example, you can create an Uncanny Automator recipe to send customer form data to Airtable. Then, your team will be able to access and use the data easily.
14. Automate Live Chat Using Artificial Intelligence
Automated chatbots are the future of live chat software because they allow you to engage with your customers 24/7. They can free up time by automatically answering common customer questions, generating leads, improving user experience, and making more sales.
Chatbot.com is the best AI chatbot software for WordPress. It lets you easily automate live chat on your website by setting up your own chatbot using a drag-and-drop builder. You don’t need to do any coding or have any special technical skills.
It even comes with pre-built templates that you can use as a starting point to quickly get your AI chatbot up and running. These templates include different scenarios like selling products, customer service, recruitment, bookings, and more.
For example, you can use the eCommerce bot template to walk your customers through the entire buying process. There are even templates for specific industries, including a coffee shopbot, recruitment bot, and restaurant bot.
If visitors want to communicate with a real person, then you can easily forward them to your customer support agent, phone support, or any of ChatBot’s live chat software integrations, such as LiveChat.
15. Use Uncanny Automator for Even More WooCommerce Automations
This article contains many specialist tools that do specific automation jobs very well. By contrast, Uncanny Automator is a Swiss army knife that allows you to create all types of automation workflows without having to write any code.
It acts as a bridge so that you can get different WordPress plugins talking to each other, as well as loads of third-party services.
You create automation by building Uncanny Automator recipes, consisting of triggers and actions. The action will be automatically run when a user or WooCommerce triggers an event.
Here are some of the WooCommerce triggers you can use to run a recipe:
A customer viewing a product
A customer adding a product to their cart
A customer paying for a product
A payment failing
A customer reviewing a product
And much more
Then the recipe can automatically run any of these WooCommerce actions:
Creating an order with a product
Changing the price of a product
Generating and emailing a coupon code
Giving an order a specific status
There are dozens of recipes that you can create, allowing you to save hundreds of hours while running your online store more efficiently.
For instance, you can use Uncanny Automator to automatically create a new customer account when someone submits a contact form on your website, or send notifications to Slack.
Bonus: Track Conversions to Learn How to Increase Sales
To use any marketing automation platform effectively, you will need easy-to-understand reports that tell you exactly what is working for your business and what isn’t.
MonsterInsights is the best Google Analytics plugin for WordPress. It lets you get a clear picture of what is happening on your site and what you can do to bring in more sales.
It comes with WooCommerce conversion tracking, form submissions, outbound link tracking, and user tracking.
Its Reports page has an ‘eCommerce’ tab that shows your most important conversion metrics, including the conversion rate, transactions, revenue, and average order value. Below that, you will see a list of your top products with quantity, sale percentage, and total revenue.
You will also see your top conversion sources. You can use this report to attract more customers and offer exclusive discounts for customers from specific sources.
You can also connect Google Sheets with WooCommerce to easily record and manage your orders and customer data. Once the information is in a Google Sheet, you can easily filter it based on factors like the order total, the customer’s location, coupons used, and more.
You can then share this information with your team, even if they don’t have access to the WordPress dashboard. For example, you can easily send this data to your suppliers, marketing departments, or other team members.
You are even able to turn this data into charts and graphs. All of this makes it easier to analyze the information and then use these insights to fine-tune your business and get more sales.
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
When most people think of Constant Contact they think of “Email Marketing”. Over the years, Constant Contact has grown from a reliable email marketing solution to an all-in-one digital marketing platform for small businesses. But is it still a good choice for email marketing today? This article provides the information needed to decide if Constant Contact is the right email marketing system for your business.
What is Constant Contact?
Constant Contact is an all-in-one digital marketing platform that has been a consumer favorite for decades as one of the best email marketing services. Although it is known to be incredibly stable for email marketing, in recent years, it has kicked up innovation to create a suite of performance tools for its small business customers.
Constant Contact surpasses what is typically expected of email marketing with features such as email automation, social media handling, texting, eCommerce, and AI. So, whatever industry you are in, it seems that Constant Contact has the tools any small business would need to implement a successful marketing strategy.
Pros and Cons of Using Constant Contact
Any email marketing platform will have to make trade-offs with what it offers its customers. Overall, Constant Contact is a reliable platform that is investing heavily in innovation. Here is a brief look at some of the pros and cons of the platform:
Pros
Cons
Free Trial
Simplest Interface
Scalable Platform
Great Customer Service
High Deliverability Rate
Native SMS Marketing
No Free Plan ($9.99)
Low number of 3rd Party Integrations
Surveys & Event Solutions are pretty dated
No In-built CRM (Except in the $449 tier)
To fully understand what Constant Contact offers, we need to quickly dive into their tiered pricing structure and what features belong to each.
Constant Contact Pricing
With Constant Contact, plans start at $9.99. For Digital Marketing, it offers a Core Plan and a Plus plan. But it also offers an all-in-one Marketing Automation+ plan as well (though technically that is a separate product suite).
Core: Starting at $9.99/mo
Plus: Starting at $45/mo
Marketing Automation+: Starting at $449/mo
Each subsequent plan has more and more features offered to deliver exactly the solutions particular use cases need. The plans and their general use case are:
Core – Email Newsletters and Social Media Management
Plus – Mid-ranged Email Automations and eCommerce Insights/Segmentation
Marketing Automation+ – Advanced Automation, Lead Scoring, Opportunity Management, and CRM
*SMS – SMS can be added to Core and Plus plans
Currently, with the Core plan, you are allowed up to 500 contacts for $9.99/mo. The number of emails you can send per month is limited to 24 times your total contact count. You can upgrade for more contacts and email sends with their tiered pricing.
It isn’t a hidden secret that Constant Contact’s Marketing Automation+ plan is technically outside of Constant Contact itself. In late 2021, SharpSpring was acquired by the email marketing giant to add a professional suite of tools to the company’s portfolio. Time will tell if the two platforms are merged or continue to operate as two separate tools.
Regardless of the business details, Constant Contact has developed a strong set of tools for marketers and business owners at every stage of sophistication. Next, we’ll take a deeper dive into the features of each of these plans that can be taken advantage of.
Constant Contact Email Marketing Features
Constant Contact is one of the most popular email marketing platforms available. It’s known for its easy-to-use automation features and excellent customer support. We’ll take a deep dive into several feature categories so you can understand what Constant Contact fully has to offer.
At the end of the day, managing contacts and sending email blasts is the basic job of an email marketing service. Some platforms offer more complex tools and services catered to professional marketers rather than to DIY small business owners who are juggling multiple tasks. Constant Contact allows users to easily create emails and manage their contact lists seamlessly. While it may not be perfect for everyone, the company has made great strides, providing various levels of complexity in its features.
Email Templates
To get into it, the cornerstone of the Constant Contact experience is in the email creation flow. For most, they start with one of the hundreds of email templates that are pre-built and ready to be customized.
Constant Contact has also been slowly developing a brand template creator that works with a simple URL. For businesses just beginning, you can even use your Facebook business page instead of a website.
It works by quickly pulling in your website’s logo and brand colors, and gives you a quick choice of layout preference for your template. Many drag-and-drop interfaces are great for building emails but can be difficult to when it comes to styling. The branded template option gives a headstart on those settings so that business owners can get to the meat of their email building.
One downside to Constant Contact templates is that they save as “Campaigns”. These campaigns are merely copied for reuse. Mailchimp, for instance, allows you to create a template that is altogether different from campaigns. This helps to differentiate between their use cases. In Constant Contact, you might find yourself editing a template without realizing it.
Creating Emails
Constant Contact has a strong drag-and-drop editor. There are several “blocks†that you can drag into the email to visually place them where you want. This is dead simple and lets you get right into creating your content.
Constant Contact’s emails are reliable in rendering fidelity to a myriad of email clients (new and old). It has solid industry relationships with email service providers (ESPs) that allow them to quickly troubleshoot new issues. In addition, Constant Contact emails are mobile responsive. And, the editor gives you a chance to see both desktop and mobile views of your email while you are creating it.
Contacts and List Management
Contacts and Contact Lists are a vital part of sending emails. Usually, it is contact lists that hold most of the strategy behind email marketing.
Constant Contact lets you create contacts, add them to lists, add tags to individual contacts, and assign notes to each contact. This basic functionality is present in every pricing plan.
For the Plus plan, you can unlock more powerful email segmentation functionality. You can create segments using conditional for activity, engagement, dates, and tags. These segments may refresh with the latest data at any point.
We won’t cover segmentation for Marketing Automation+ since, as we mentioned above, that plan is actually with Constant Contact’s acquired brand, SharpSpring.
Constant Contact Email Marketing Reports
Reporting is essential to any effective email strategy. Being able to see progress over time as your lists grow and mature is the only way to tell if you are doing everything correctly. Your contacts will be the first to tell you if your emails are off-base or uninteresting (unsubscribes).
Constant Contact gives detailed, real-time reporting on your sent email campaigns. Reported data includes:
Successful Sends
Bounces (Various Types)
Opens
Did Not Open
Clicks
Spam Reports
Unsubscribes
Comparisons of Vital Metrics to Industry Averages and List Averages
It also shows trends in audience responses to marketing emails by providing an overview of campaigns in certain timespans.
For eCommerce stores (such as WooCommerce or Shopify) Constant Contact’s reporting can go a little further for you. Connecting the integration will pull eligible subscribers into your Constant Contact account and will do so automatically every day. One less list upload on your hands.
More than that, Constant Contact can automatically segment your customer data into powerful yet easy-to-use segments. Want to send an email to your best customers? What about people who haven’t purchased in a while?
Constant Contact can analyze store sales data to determine if an email campaign had an impact. Email attribution reports give you a glimpse into what is working and where you can improve.
List Growth and Lead Generation Tools
Constant Contact’s email marketing tools are more than sufficient, to be sure. Its lead generation tools are a weakness for them but it does have some working tools to help out its customers.
Signup Forms
Constant Contact signup forms are bare and offer very little nuance. For website owners who want the easiest possible solution and then never think about it again, Constant Contact forms are the right bet.
It offers these types of forms:
Pop-up
Flyout
Banner
Inline
Hosted Landing Pages
Constant Contact’s forms offer very few styling options outside of background, font colors, and button colors. It does the minimum in that regard.
Their landing pages use the same editing interface as the form builders. Yet instead of outputting a Javascript embed code, it gives you a Constant Contact-hosted URL to link to. The URL can be partially branded but not as much as a self-hosted landing page URL.
If your website is on WordPress, using a dedicated WordPress contact form plugin or a newsletter opt-in form plugin would be a huge asset. Those tools usually have all the missing features of Constant Contact native sign-up forms.
Facebook Lead Ads Integration
We know that email marketing has matured into a complex marketing strategy best used when intermixed with other marketing channels. Thus, an omnichannel marketing approach is a tide that elevates all singular marketing strategies with it.
As far as straight lead generation goes, Constant Contact has a Facebook Lead Ads integration that allows marketers to create Lead Ads on Facebook and Instagram. Those who signup on those lead ads are automatically added to Constant Contact in a dedicated list succinctly named “Facebook Lead Ads”. This makes it a cinch to create an automated series that fires based on a newly added contact.
This feature is a very nice touch that makes the process much easier for first-time advertisers. And the integration means no manual list uploads or time spent with additional Zapier automation to port those contacts over in real time.
Email Automation
Constant Contact makes it easy to automate your simple email marketing campaigns.
Though, for most of the automation features, you’ll have to be in their Plus plan. The Core package enables sending “Welcome Emails” when a contact first subscribes to a list. This gets the job done for downloadable lead magnets.
With the Plus plan, more automation features are at your fingertips. You can set up automatic email series (multiple emails strung together), birthday messages, yearly anniversary emails, and several eCommerce automation emails based on store interactions.
“Automated Customer Journeys” is the newest feature on the platform that allows marketers to create advanced automation based on visual decision trees. This is especially helpful for eCommerce stores since common store interactions are common conditional triggers.
All these automated features can save you a lot of time and help ensure that your customers always receive timely and relevant information.
In 2022, Constant Contact announced support for sending SMS messages as part of its marketing platform. This new feature allows businesses to send multi-channel campaigns and track results with detailed reporting.
With SMS, businesses can reach customers where they are—on their mobile devices. SMS messages are easy to see and are often read, making them a great way to send customers urgent information or deals.
Constant Contact’s easy-to-use platform makes it simple to create and send SMS campaigns. And with detailed reporting, businesses can track who opens and clicks on links in their messages, so they can adjust future campaigns accordingly.
Integrations
Connected systems are growing more and more important for digital marketers. This is especially so when using tailored technologies and platforms for specialized tasks.
For most website integrations, all you need is an email opt-in form that easily integrates with Constant Contact. With advanced email opt-in forms like Bloom, you can integrate Constant Contact to your site and start growing your audience with ease.
However, Constant Contact does offer more integrations with Zapier.
Zapier is a data-connecting platform that connects APIs from thousands of serves so that data doesn’t remain siloed. More than that, Zapier can create highly customized automation using conditional logic from each connected platform.
This means that an end user can get data from one platform and (under certain conditions and rules) send that data to be used on another platform.
Constant Contact has a searchable list of integrations (3rd party and native) but the list is only found inside an active account.
Canva – Imports Canva designs into the email creation flow
Vimeo – Imports Vimeo videos into the email creation flow
Shopify – Easily adds products into emails and collects customer interaction data for automations
WooCommerce – Easily adds products into emails and collects customer interaction data for automations
Stripe – Syncs Stripe contact data and pulls email data into Stripe’s dashboard
Facebook & Instagram – Allows for posting to these platforms as well as creating Ads
Twitter – Schedule or immediately publish Tweets
WordPress – Brings over subscriber data into Constant Contact contact lists
Salesforce – Contacts from CRM are automatically brought over so you can have a single source of truth
Eventbrite – Easily promote your events by adding event details into the email creation flow
Gmail – Sync Gmail contacts with Constant Contact as you transition to professional email marketing
If you are concerned about particular services that you use, you can see if those individual services have created their own integrations using Constant Contact’s API.
Constant Contact Ease of Use
Constant Contact has always been a favorite among small businesses because it is user-friendly. Most small businesses need the most streamlined experience possible. Balancing that with features is a tall order but Constant Contact has done that well.
For starters, the pricing plans by Constant Contact are strategically selective. The available features for each tier cater to particular use cases. This ensures that beginning email marketers are not getting lost in the Core Constant Contact email marketing plan with unneeded and overly complicated features.
Its Plus plan adds complicated features that dedicated marketers crave. The addition of Automated Customer Journeys brings a lot more power to the automation suite.
The email creation flow is also one of the best there is. It sports a nice integration with Canva so that you can bring in your designs without downloading them from Canva and reuploading them in Constant Contact. Your Downloads folder can be happy about that. Plus, AI can create and analyze email subject lines that will perform well, based on the content of the email and data from related campaigns.
Its forms are easy-to-use, but that is particularly because the forms lack styling, A/B testing, and conditional logic. The social posting / social ads feature makes creating posts and ads easy. For advanced marketers, these tools may be limiting, but for the average small business owner, the ease of use is liberating.
Overall, Constant Contact is one of the easiest-to-use email marketing platforms.
Constant Contact vs Other Email Marketing Services
Let’s dive into the key difference between Constant Contact and a few rival platforms to see how they stack up.
Mailchimp vs Constant Contact
It’s no secret that many use Mailchimp for email marketing. Constant Contact and Mailchimp are email marketing platforms that offer similar features. However, there are some key differences between the two.
Constant Contact offers less customizable signup forms and landing pages. Mailchimp’s brand template creation tool is also more sophisticated. Mailchimp offers a free plan, which is why it has many more third-party integrations to its name.
Constant Contact, on the other hand, offers a simpler interface that helps new customers get started easier. Its verbiage describing “contact lists” and how they work are easier to grasp than Mailchimp’s use of “audiences”.
It is worth knowing that all Constant Contact plans (even the free trial) include unlimited access to customer support through phone, live chat, or email interactions. Mailchimp has no support for its free plan and limited support for most of its plans.
ActiveCampaign vs Constant Contact
When looking at Constant Contact’s Automation+ plan, both platforms offer lead scoring, website tracking, and a variety of other features to help businesses manage their customer relationships. However, there are some key differences between the two platforms.
Most people thinking about Constant Contact won’t go for that suite of tools. They’ll likely stay with Constant Contact’s Core and Plus plans which don’t compete with what ActiveCampaign brings to the table. ActiveCampaign offers a comprehensive CRM solution while Constant Contact mostly handles list management. It includes features such as deal management, website tracking, and pipeline processes that Constant Contact does not offer. ActiveCampaign also has a more robust lead-scoring system, which can be helpful for businesses that generate a lot of leads.
Constant Contact is less expensive than ActiveCampaign, making it a better option for small businesses or businesses on a tight budget. It focuses mostly on external email and digital marketing activities since it doesn’t focus as much on CRM as ActiveCampaign.
ActiveCampaign is a more advanced tool than Constant Contact. A better comparison if you are looking for advanced features would be SharpSpring by Constant Contact and ActiveCampaign.
Conclusion
In conclusion, Constant Contact is a great platform for any small business or website owner needing email marketing. Its simple UI and reasonable price make it a great choice for anyone looking to get started in email marketing.
For you WordPress users, here are some of the best marketing plugins you may find helpful.
