EDITS.WS

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  • 5 Brilliant Companion Products to Make Your WordPress Websites Compliant

    Compliance on websites isn’t a fringe component. It’s a serious, legal matter, which can seriously affect your business.

    Legal fees can be expensive, and add up quickly. Also, law is complicated, and can vary based on where you live and do business from. How does one accomplish compliance without getting their own law degree? (Or having a best friend who passed the bar exam?)

    There is a way you can dot your I’s and cross your T’s, get all your ducks in a row, check all the boxes, cover your bases (this IS a post about full compliance, so one expression didn’t seem like enough 😀) – without draining your bank account, or losing your sanity.

    Because WordPress is far and above the leading CMS, there are a good number of options when it comes to compliance regulation companion products.

    We looked into the pool of offerings, picked the ones we thought were smart, solid, and sound, and are presenting them to you here.

    Keep reading, or jump ahead to any section:

    First up, let’s examine…

    Why Compliance is of Utmost Importance

    Privacy is a major factor in today’s world, and personal information is protected by a fast-growing assortment of legal rights.

    Throughout the first three-quarters of the 20th century, collected data was relatively minimal, there were few ways to store it, and demand for its collective use wasn’t really a thing.

    However, from the ’70s through today, as the inherent value of data grew – along with improved methods to collect, store, use, and profit from it – so has the need for legislation to protect it.

    Living in the era of Big Data, where the sheer volume of data has increased to previously unimaginable amounts, a true premium has been put on an individual’s rights to protect it.

    Non-compliance with the legal safeguards comes with steep fines and other serious penalties.

    A Timeline of Enacted Privacy Protections

    While data protections may have started slowly, they will continue to pick up speed as the by-product of ethical examination and pivotal litigations surrounding privacy.

    Let’s take a peek at the landmark protections in the history of privacy legislation.

    The Privacy Act of 1974 established the Code of Fair Information Practice on the collection, maintenance, use, and dissemination of personally identifiable information from US federal agencies.

    The Data Protection Directive was adopted by The European Union in 1995. The principles set forth were aimed at the protection of fundamental rights and freedoms in the processing of personal data. This was superseded by the GDPR in 2018.

    The Health Insurance Portability and Accountability Act (HIPAA) was established in 1996 to protect Personally Identifiable Information maintained by the healthcare and health insurance industries from theft and fraud, safeguarding people’s medical information from being used without their consent.

    The Children’s Online Privacy Protection Act (COPPA) was enacted by Congress in 1998 and requires the Federal Trade Commission to issue and enforce regulations concerning children’s online privacy. The amended Rule became effective on July 1, 2013.

    The General Data Protection Regulation (GDPR) for data protection and privacy became law in 2018 in the European Union (EU).

    The GDPR applies to the transfer of personal data outside of the EU and EEA (the European Economic Area is the countries of Iceland, Norway, and Liechtenstein), and replaced the Data Protection Directive from 1995.

    Shortly thereafter, State Privacy Legislations in the US started…

    • California Consumer Privacy Act (CCPA) – signed into law 2018; effective 2020
    • California Privacy Rights Act (CPRA) – also known as CCPA 2.0, enacted in 2020
    • Virginia Consumer Data Protection Act (VCDPA) – legislated in 2021; effective January 1, 2023
    • Colorado’s Privacy Act – will be effective July 1, 2023
    • Connecticut’s Personal Data Privacy and Online Monitoring Act – will be effective July 1, 2023
    • Utah’s Consumer Privacy Act – will be effective December 31, 2023

    While the US does not have a single, comprehensive, internet privacy law, one is currently being proposed by federal privacy legislation: the American Data Privacy and Protection Act (ADPPA). If passed into law, it will supersede all state privacy laws. Until then, it’s up to individual states to pass legislation that protects customer data.

    Which Components Do You Need?

    At this point you may be wondering, with so many already existing and soon-to-be-effective legal stipulations on data, which ones are you required to adhere to as a website or app owner?

    That’s what we’ll lay out now in…

    Compliance Requirements

    To best meet overall compliance, websites should minimally have:

    • Privacy Policy
    • Cookie Policy

    … and …

    • Consent (Record of Consent)

    Let’s put a pin in Consent for a bit, and come back to it after we look at the policies.

    A Privacy Policy addresses all the different ways your website or app might collect, process, and store data from users, both online and off.

    A Cookie Policy specifically addresses how you use cookies and third-party services.

    Because of the overlap, websites sometimes include a cookie policy in their privacy policy, as part of the overall data collection.

    However, cookie policies need to be regularly updated (as cookies are dynamic and often change upon successive visits), whereas policy policies tend to be static.

    More importantly, if you fall under the scope of the GDPR, your Cookie Policy must be separate from your Privacy Policy.

    You can still incorporate a short Cookie Clause in your Privacy Policy, or cross-reference the agreements (for example, link your Cookie Policy to your Privacy Policy), but you shouldn’t combine the agreements into one.

    Even if you don’t fall under the scope of GDPR, it’s safer and smarter to create a separate Privacy Policy and Cookie Policy, instead of merging them into one.

    Let’s dive a little deeper into both of these important policies.

    Privacy Policies

    Most laws around the world require a privacy policy.

    Privacy policies are legally required agreements when collecting any personal data from users (e.g. payment details, address and phone number, cookie data), regardless of the platform used (e.g. website, mobile app, desktop app, etc).

    You may need a privacy policy to use third-party APIs and services (e.g. Instagram, Google Analytics, or Google Adsense), or to list your app in a commercial marketplace such as the Apple App or Google Play stores.

    Without a privacy policy, you risk your business getting hit with hefty fines and/or having your website taken down, especially if you’re found to be in breach of privacy laws.

    Key privacy policies or agencies, by country of origin are:

    1. Europe/European Union – GDPR (businesses in or operating with EU/EEA)
    2. United States – by state (CCPA, CPRA, CalOPPA, VCDPA)
    3. Canada – PIPEDA
    4. Australia – The Privacy Act 1988
    5. Germany – BDSG, and DSGVO (German name for the GDPR)
    6. France – CNIL (the commission overseeing privacy policies)
    7. South Africa – The POPI Act (POPIA)
    8. Brazil – LGPD (broadly aligns with the GDPR)

    Lesser-known privacy laws exist around the world as well; the above is not to be considered an exhaustive list.

    While privacy policies are generally referred to by location of origin, they can extend to any region that does business with them. Meaning, don’t assume that if you reside outside of Europe that the GDPR doesn’t apply to you.

    The EU’s GDPR and US state laws (#1 and #2) are the most broadly reaching and widely followed privacy policies. But that’s not to say that the others don’t matter; it’s important to research any that might apply to your business.

    Cookie Policies

    Cookie policies are legally binding documents that inform website or app users how a company engages in data tracking and online privacy.

    Cookie identifiers are considered to be personal data by the GDPR, so its rules apply to cookie usage as well. Also, any personal data collected by cookies falls under the GDPR’s jurisdiction.

    The ePrivacy Directive (ePD) of the EU – nicknamed the “Cookie Law” – requires security measures be put in place to protect personal data. This regulates cookie usage, email marketing, data minimization, and other aspects of data privacy, and is largely responsible for the cookie consent forms that you encounter on most websites today. (Sidebar: This doesn’t replace the Cookie Law I grew up with; “Don’t ever serve chocolate chippers without milk.”)

    The ePrivacy Regulation (ePR), the details of which are currently being hammered out by legislators, will replace the ePD once it’s passed into law.

    Consent / Record of Consent

    Taking out that pin that we placed earlier, it’s time to look at Consent.

    The important distinction between Policy and Consent is this: Policy discloses details regarding the use of cookies, while Consent informs and records the allowances from users regarding usage.

    Make sure you incorporate consent into your Privacy/Cookie policies. Full GDPR compliance means storing proof of Consent, and being able to demonstrate or retrieve details should they be requested.

    I can’t stress this enough: having Privacy/Cookie policies without consent could cause major problems for you.

    Additional Legal Protections

    While protecting user data is of paramount importance, privacy isn’t the only concern for someone managing websites.

    There are other important, legal considerations when it comes to engaging the public online.

    We’ll take a look at them now.

    Terms & Conditions

    Unlike Privacy Policies, there are no laws that require you to have a Terms & Conditions agreement, though it is highly suggested to have one.

    Without a T&C, it’s much more difficult to enforce your rules and community guidelines, copyright protection, or other issues that could arise from the misuse of your website/app content.

    The majority of the public will act courteously, but that’s not who you’re protecting yourself from. It’s the small percentage of outliers who can sometimes do the most damage. Having explicitly stated Terms & Conditions can offer basic protections for you and your business, limiting your liability and declaring your rights over the content you create, in case anyone engages in abuse, intellectual property theft, or unlawful behavior.

    The most common reasons for Terms & Conditions are to:

    1. Prevent abuses
    2. Protect your creative content
    3. Terminate accounts
    4. Limit your legal liability
    5. Set your governing law

    If you’ve ever seen a clause in a T&C stating where (geographic region) any dispute resolution must take place, that falls under governing law, and is quite useful if you don’t want to litigate legal matters in a country outside of your own.

    Disclaimers

    Disclaimers can be used to offset liability from a business to a client in ambiguous or gray legal areas, or where they are required by law.

    Without them, you are opening yourself up to legal liability or the possible endangerment of others, especially on sites that share advice, DIYs, or promote/sell products (most of which come with claims).

    Websites and eCommerce stores benefit from disclaimers in that they:

    • Let users/customers know that the content is not legally binding advice, nor should it be solely relied on
    • Limit the liability of the website/store in the event someone has an unsatisfactory result from its advice or products

    Some of the most common disclaimer types are:

    • Copyright
    • Fair Use
    • No Responsibility
    • Views Expressed
    • Offensive Content
    • Past Performance
    • Errors and Omissions
    • Affiliates / Affiliate Links

    While we’re on the subject, here’s an example in actual use:

    Disclaimer: WPMU DEV is not a legal entity, nor does it claim to be an authority on the laws of any region, country, or the internet. While this post contains well-researched content from respected sources, it is for informational purposes only and not intended as a substitute for professional legal advice. As such, we cannot be held liable for any omissions or errors contained within.

    That said, let’s get to the tools and services of the compliance trade, with…

    Our Top 5 Picks for Compliance Companions

    Some of these are actual WordPress plugins, while others are content generated directly in the company’s website.

    Regardless of how you access them, all offer plenty of bang for the buck, and value for the venue (I’m coining this phrase to mean free products and their providers 😉).

    GDPR Cookie Consent and Cookie Yes (by WebToffee)

    WebToffee has a sisterhood of plugins, with versions available on two separate websites: CookieYes and WebToffee, plus the free version on the WordPress repository.

    CookieYes is one of the most used WordPress GDPR cookie compliance plugins, with 1 million+ active installations and 5 out of 5 stars.

    Starting with the free WP.org plugin version, you get a goodly amount of features, including:

    • a cookie consent banner with Accept/Reject options
    • single click automatic scanning and categorization of cookies
    • display list of cookies on your cookie policy page by using a shortcode
    • adds a cookie banner to your WordPress website to show compliance with GDPR
    • fully customize the cookie notice so it blends with your existing website (change colors, fonts, styles, position on page; even how it behaves when you click “Accept All”)
    • has a Cookie List module so you can easily show what cookies your site uses and display them neatly in a table on your Privacy & Cookies Policy page
    • can be configured to have a CCPA/CPRA ‘Do Not Sell or Share My Personal Information’ control to the cookie notice

    The free version also includes a connection (also free) with the CookieYes web app to access advanced features (cookie scan, consent log, etc) and manage all settings from the web app account. Note: You can still use most of the features from within the WP dashboard, without connecting to the web app.

    cookie yes dashboard
    The CookieYes dashboard gives you a nice snapshot of information.

    One of the advantages here is the dashboard, which includes a Consent section. You can view or access details on user consent should you ever be audited and need to show this information. It even allows you to download this consent data in CSV format.

    From the WP plugin dashboard, there’s a lot you can do:

    • Check banner status (active, inactive), regulation type (GDPR), last cookie scan, language
    • Customize banner
    • Maintain cookie list, add new cookies
    • Change/edit default banner language
    • Generate a Privacy or Cookie policy for your site

    Add the user guide provided for setup, along with a video walkthrough, and you can see why this plugin is so well loved.

    cookie yes customize consent prefs
    CookieYes banner and consent customizations.

    If you want to go for a CookieYes paid plan, you have three tier options, payable per domain, monthly or annually. Each tier adds more pages per scan (600, 4K, 8K) and pageviews (100K, 300K, unlimited), plus a couple of additional features – like custom branding, and geo-targeted cookie banners.

    As a third option here, we have the paid, premium version of GDPR Cookie Consent Plugin (CCPA Ready) – available from WebToffee’s website.

    The final offering in the WebToffee family of compliance options, GDPR Cookie Consent remains in the territory of fastest-growing WP consent plugins, verifiable by a mass of happy users.

    webtoffee GDPR Cookie Consent display options
    GDPR Cookie Consent offers a variety of notices, all with customization.

    As far as features, most are available and common to both the GDPR Cookie Consent and the CookieYes paid plans. However, the GDPR Cookie Consent plans do not have:

    • Auto-translation
    • Global privacy control
    • Do not track
    • Monthly scheduled scan
    • Privacy policy generator

    GDPR Cookie Consent pricing has three tiers, based on the number of sites (1, 5, 25) you want to use it on. Each includes one year of updates and support, and a 30-day, money-back guarantee.

    The primary difference between The GDPR Cookie Consent and CookieYes paid plans is the technology they rely on. The CookieYes web app is a SaaS that requires huge cloud computing, storage, and security facilities. (This is also why the CookieYes paid plans are based on scans and pageviews.)

    Bonus points for their support: I reached out as a free user to clarify a few points in this section and got a detailed response in less than half a day. (High five to Mark!)

    iubenda

    Iubenda has been quickly rising in the ranks of compliance with their all-in-one solution, currently sitting at 100K+ active installs and a 5/5 star rating on WP.

    If you’re looking for that extra layer of comfort, iubenda has it, with attorney-level compliance solutions, all of which are fully WCAG Level AAA Compliant.

    The free version of iubenda compliance solutions support the GDPR, LGPD, and US State Laws (CCPA/CPRA and VCDPA).

    Content is auto-updated when laws change, so it’s always up-to-date. (Their built-in site scanner runs periodic scans on your site and alerts you if it detects something that should be added to your compliance documents.)

    The free version comes with the following features:

    • Privacy and Cookie Policy Generator
      • a single policy, on one site, in one language
      • up to 4 (non-Pro) service clauses
      • does not include Cookie Policy
    • Privacy Controls and Cookie Solution
      • up to 25K page views/month (for compliance with GDPR, LGPD & ePrivacy and US state laws)
    iubenda privacy controls and cookie solution settings
    iubenda privacy controls and cookie solution settings.

    You can get the free version of iubenda from the WordPress plugin repository.

    The majority of iubenda’s standout features are found in their paid/pro versions, trusted by over 90,000 clients in more than 100 countries. These allow for multiple policies, sites, and languages, as well as Privacy Control & Cookie Solutions, a Terms & Conditions generator, a Consent Database, and more.

    Privacy Control & Cookie Solutions helps you meet complex legal requirements at the click of a button, as well as create a fully customizable cookie banner.

    Terms & Conditions offers powerful features like plug-and-go integrations for popular platforms and legislation monitoring. It’s customizable from hundreds of combinations, available in 10 languages, and capable of handling even the most complex, individual scenarios. Optimized for eCommerce, marketplace, SaaS, apps and more.

    The Consent Database activates with one click to track, store, and manage consent and privacy preferences for each of your users all in one place, allowing you to easily upload proofs of consent and legal notices in PDF format.

    They also offer an Internal Privacy Management, which documents all the data processing activity within your organization. To comply with privacy laws (particularly the GDPR), companies must record how they store and use the data they collect from their users.

    Additional features in the paid plans are:

    • More Compliance Laws, like DSGVO, RGPD, UK-GDPR, CalOPPA, PECR
    • Cookie consent analytics provided for high-traffic sites
    • Detects bots/spiders and serves them a clean page so that your SEO efforts are never compromised
    • Built-in compatibility with WordPress comment form, Contact Form 7, and WP Forms; can also be manually integrated with any type of web-form

    Pricing is offered as bundles with 3 tiers, based on number of license slots, with paid add-ons – Terms & Conditions, and Consent Database – available as extras.

    Or, you can go with their Custom plans, with 3 tiers, broken out by options for Privacy & Cookie Policy, Privacy Controls & Cookie Solution, and Terms & Conditions.

    iubenda pricing models
    iubenda’s pricing models with inclusions listed.

    Head over to iubenda’s website for a more in-depth read about their compliance offerings, or to purchase one of their plans.

    TermsFeed

    TermsFeed doesn’t have a plugin; everything is generated directly from their website. But in no way does that detract from their fantastic functions.

    The TermsFeed website has an abundance of compliance offerings, most of which they charge nothing for.

    Since 2012, TermsFeed’s all-in-one compliance software has helped businesses get (and stay) compliant with the law, and the multitude of glowing, five-star reviews corroborates that.

    Popular free features include:

    • Privacy Policy Generator
    • Terms & Conditions Generator
    • Privacy Consent
    • Cookie Consent
    • EULA Generator – gives users the right to use a copy of your product after they acquire it, through a granted license (with or without limitations)
    • Disclaimer Generator
    • Return and Refund Policy Generator
    • Shipping Policy Template – no generator for this, but a detailed, helpful template to assist businesses in creating

    They also offer these additional, not-as-common free tools:

    • CCPA Opt-out – Free tool to manage opt-outs for CCPA
    • I Agree Checkbox – Free tool to enforce your legal agreements and policies on web forms
    • Embed Consent – Free tool to block embeds (YouTube, Twitter, Google Maps) from loading until you’ve got user consent
    termsfeed compliance toolbox infographic
    The TermsFeed site has a ton of helpful, visually appealing infographics.

    All of the generators operate in the same, simple three-step: 1) Create a free account. 2) Choose what you need. 3) Download and integrate.

    You answer a few quick questions, and your custom policy is ready in minutes, available to download in multiple file formats – which you can link to, edit, or update.

    Or, download their handy privacy policy template (available in a variety of formats: HTML, DOCX, Google Docs), and write your own.

    And the output isn’t limited to just websites; you can use it to create for mobile apps, eCommerce stores, third-party tools, SaaS, and even a Facebook page.

    The TermsFeed website is well organized and chock full of helpful information, making an easy task out of finding what you need.

    The majority of compliance agreements and policies on the TermsFeed website are essentially free. However, they do offer some optional, premium agreements with additional clauses to protect your business interests.

    Paid items are available in two ways:

    • Privacy Consent Solution, which gives you access to all features, payable month-to-month, or yearly (with a discount).
    • Per Policy/Agreement, which allows you to select any number of policies from their huge compliance toolbox, and pay a one-time fee, per item

    Both payment structures come with a 7-day refund policy, and 100% money-back guarantee.

    termsfeed privacy policy blog articles summary
    A summary recap of Privacy Policy blog articles in TermsFeed.

    As far as videos, walk-through processes, and documentation go, out of all the sites I reviewed in this article, they had the most. On YouTube alone, I counted close to 200 explainer videos (on their content specifically, and policy terminology in general), plus dozens of tutorials for using on a myriad of website types (Wix, Weebly, Squarespace, Webflow, Shopify, etc) in addition to WordPress.

    My final thoughts: the TermsFeed website is an embarrassment of riches, with compliance offerings galore, and little to no limitations on their use. Even the premium, paid-for options won’t break the bank.

    Visit the TermsFeed website for tools, tips, and custom provisions, or their YouTube channel for a ton of valuable, well-produced info.

    Complianz

    Complianz is another widely used compliance plugin, available for free on the WP repository: Cookie Consent – aka the Privacy Suite for WP. (They offer an additional one for Terms & Conditions as well.)

    Active installations are at 600K (and climbing), and rated 5/5 stars.

    Complianz is a GDPR/CCPA Cookie Consent plugin that supports GDPR, ePrivacy, and more, with a conditional Cookie Notice and customized Cookie Policy, based on the results of their built-in Cookie Scan.

    Free features include:

    • Cookie Notice configuration for your specific region (EU, UK, US, Australia, South Africa, Brazil, and Canada; or use one Cookie Notice worldwide)
    • Cookie Consent and Conditional Cookie Notice with custom CSS and customizable templates
    • Automatic configuration of your website based on wizard questions, WordPress scans, and dedicated service and plugin integrations
    • Proof of Consent for user registration (respects GDPR data minimization guideline)
    • Automatically detects if you need a Cookie Notice (aka Cookie Banner or popup)
    • Cookie policy generation through an easy wizard
    • Offers “Do Not Sell My Personal Information” (for CCPA/CPRA)

    Complianz is one of the few WordPress native solutions, integrated with a wide variety of plugins and services. Once configured through the wizard, Complianz will work with most of your plugins and embedded content – right out of the box. Including our very own Forminator, Beehive, and the WPMU DEV Dashboard plugin (where you can integrate Complianz to allow site visitors to reject dashboard analytics statistics cookies).

    Like iubenda, their policies are drafted by an IT Law Firm, and are WCAG Level AA and ADA Compliant. They closely follow the latest developments in ePrivacy regulation, the proposed Cookie Law for the EU, and other legislation worldwide, so you can be sure the content is spot-on, legally speaking.

    Complianz also has premium, paid offerings for compliance, available from their own website.

    Their website has documentation, and as a premium user, you get dedicated support from privacy professionals and developers who (and I quote) “don’t quit until a solution is reached”.

    complianz offerings screenshot
    Complianz offers a full privacy suite for WordPress.
    complianz premium vs free features chart
    Legal docs and Consent Management offerings on Complianz, free vs paid.

    Easily install the free Complianz Privacy Suite plugin from your WordPress dashboard. For the premium version, you’ll need to download from your account on Complianz.io, or use the link in your purchase confirmation, along with your license key.

    In addition to the free version, paid plans are offered as 3 tiers, priced per number of sites (25, 5, 1). All include the full shebang of required legal documents, compliant in multiple regions, along with records of consent, data request processing, A/B testing and statistics, and detailed cookie descriptions.

    Termly

    While Termly does have a plugin on the WP.org repository, it’s outdated, and I don’t recommend using it. But that doesn’t make their compliance options any less capable or appealing.

    Instead of the WP repo, head over to Termly’s website, where everything you need is easily accessible and kept fully up to date.

    Termly compliance offerings
    Compliance solution offerings from Termly.

    The Termly website comes with a host of features, ranging from a single policy to a full suite of compliance solutions.

    Here’s a breakdown of Termly’s top features:

    • Consent Management Platform
      • Manage consent on your website or app while providing a robust and flexible solution to compliment your business needs and regulatory requirements
    • Policy Generators
      • Choose from the ever-expanding list of legally vetted policies to protect your business and meet your compliance needs
    • Additional Legal Protection Generators
      • Easily create other Agreements and Notices to further protect your website (like: Terms & Conditions, Disclaimers, EULAs, Shipping Policies, Refund and Return Generators)
    Termly's all-in-one cookie consent solution
    Termly’s all-in-one cookie consent solution.

    Termly’s free plan provides you with one legal policy, four edits, and 10K/month banner visitors, as well as their basic compliance tools, which are:

    • Privacy Regulation Monitoring
    • Cookie Policy & Banner
    • Cookie Script Auto Blocker
    • HTML Embeddable Policies
    • Quarterly cookie scans

    In addition to their free/basic plan, Termly offers 3 paid tiers, priced per website. The first two go by number of policies, policy edits, and banner visits, and are payable per month or annually. The third tier is a custom “contact us” option.

    With 4.5 out of 5 star rating on Trustpilot, Termly is trusted and revered by thousands.

    Better Compliance and Reliance with WPMU DEV

    As you can see, responsible data management is not only good business practice, it’s also the law.

    In today’s landscape where massive amounts of data, along with infinitely more ways to store and use it are the norm, diligence is required in its care and handling, especially if you operate an online business (your own, or as an Agency for clients).

    Regardless of what kind of business it is, where it is located, or where your visitors reside, you are bound by certain legalities.

    Ignorance is not a defense, so compliance can be the difference between being successfully safe or professionally sunk.

    Beyond research and recommendations for meeting compliance requirements, WPMU DEV works hard to keep your websites and web development business operating at peak efficiency.

    That includes our free products and services, and our premium membership offerings – a suite of pro plugins (protection, optimization, form creation, SEO, and more), five-star always-on support, and sleek all-in-one site management tool. Plus our fast, dedicated, best-value-in-the-biz Hosting.

    If you’re not a member yet, you can start your 7-day, no obligation free trial today, and instantly catch up on what you’ve been missing.

  • How to Easily Customize the WordPress Search Results Page

    There are good arguments to customize many parts of WordPress — but the search results page? What reason could there possibly be to make changes to that? How could this page be any different?

    The truth is, the WordPress search results page isn’t natively very interesting. This gives you the chance to highlight the articles you want more eyes on and make the page a little more useful.

    I hereby, cordially, invite you to find out along with me. Just imagine, at the end of this post, we could both be smarter than we were before. Are you in?

    customize wordpress search results page
    Image source: Agence Olloweb/Unsplash

    Why Customize WordPress’ Search Results?

    Alright, let’s start off with reasons why you should consider making changes to your site’s search results page and what things you might customize.

    The Purpose of the Search Results Page

    First, let’s get clear about what the function of the search results page is. As you can probably guess, it is supposed to help users find content they are looking for. To that end, they can enter a search term into the search field (that’s hopefully present on your site — more on that below).

    search form in website header

    WordPress will then serve up the search results page with everything it can find regarding that query.

    torquemag search results page

    Why should you care about this? Seems like WordPress has this part covered automatically, doesn’t it?

    Because the search results page can have great impact on your site’s user experience, especially for eCommerce websites:

    According to Econsultancy, up to 30% of ecommerce visitors use internal site search. Due to the increased level of purchase intent from searchers, they’re known to convert up to 5–6x higher than the average non–site search visitor.

    CXL

    Makes sense, doesn’t it? Just think about how often you use the search function when you shop online. Exactly! But even WordPress sites without eCommerce functionality can benefit from learning how to customize the search results page.

    What Could Be Improved About WordPress Search?

    During my research, I could find the following areas of complaints about the native WordPress search function.

    For one, until recently, there was no non-code way to customize the way the search results page looks. Unless you knew your way around PHP, CSS, and a code editor, you simply had to trust that your theme was doing a good job of displaying it and be satisfied with the content of the search page.

    Secondly, the native WordPress search function is not always very good at what it does. It will often return no results for searches that actually have fitting matches.

    In addition, it can be kind of slow. In good old PHP fashion, the WordPress search needs a page reload in order to display results, which isn’t the fastest way of doing things.

    As a consequence, this leaves us with the following areas for improvement:

    • Design — We’ll go over how to control the look of the WordPress search results page as well as the elements that show up on it.
    • Search results — Making sure the results your visitors can find on the search page are relevant and satisfying.
    • User experience — Improve search speed, make it more comfortable to use, and add some functionality to WordPress search that visitors are used to from Google or other search engines.

    Sounds convincing at first glance, if you ask me. So, let’s get down to business.

    Add a Search Form to Your WordPress Website

    Naturally, working with the search results page in WordPress only makes sense if you even give your users a chance to access it. That means, you offer a search form somewhere where they can input their queries.

    wordpress search widget on page

    For that, WordPress offers a built-in search widget that you can place wherever want in your page templates and template parts. The latter is an especially good idea if you are using the same header on every page. In that case, you only need to edit the template part once and your changes will show up everywhere.

    Generally, it’s a good idea to add the search form to a header, sidebar, or footer — elements that appear on every page. That way, you give your visitors an opportunity to search what they are looking for from wherever they may find themselves on your site.

    How to make the search field show up on your site depends on whether you are using a block theme or classic theme.

    Using a Block Theme and the Site Editor

    If you use a block theme like Twenty Twenty-Two, you can perform this action via the Site Editor. You find it under Appearance > Editor.

    access wordpress site editor to customize search results page

    In the initial screen, you can edit your homepage. When you click on the logo in the upper left corner, you gain access to the Templates and Template Parts menus.

    wordpress site editor templates and parts menu

    For example, let’s say you want to add the search form to your theme’s default header. For that, go to Template Parts and then click on Header (Dark, small).

    edit wordpress template part

    Doing so leads you to this screen:

    wordpress template part editor

    Here, adding the search form is pretty simple, you can do it in several ways.

    For one, use the plus sign in the upper left corner, look for the Search widget, and drag-and-drop it to your desired location.

    add search bar to wordpress page template via block inserter

    Alternatively, create an empty element in the editor (e.g. via Insert before or Insert after on an existing element), click the plus sign on the editor page, and look for the search widget or enter /search to add it directly.

    add search widget inline in wordpress site editor

    Either of these methods will make the search form appear in your theme that you can then customize with the help of the block options on the right and settings bar on top.

    customize search form in site editor

    Save your changes and it will show up on the page.

    search bar on website

    The Same Process in a Classic Theme

    If your site runs on a classic theme, you can add the search widget in any widgetized area that it offers. To find out which options exist, go to Appearance > Widgets.

    wordpress widget menu

    Adding a widget works the same way as with the Site Editor. Click on the plus sign in the upper left corner or on one of the widget areas. Then, search or browse for the search widget and input it into the widget area.

    add search widget to wordpress via widget menu

    If you are not satisfied with your choices, you can also add more widget areas to your theme.

    Alternatively, it’s also possible to add the search form directly into your page templates via code. Paste the snippet below wherever you want it to appear.

    <?php get_search_form( true ); ?>

    Here, too, it makes sense to go for a template part such as your header, so you don’t have to do it for each template separately. Be aware, however, that you should always make file changes like this in a child theme.

    Change the Design of the Search Results Page

    Alrighty, now that you have search form on your site, it’s time to customize the look of the WordPress search results page once someone uses it. This process, too, depends a lot on your theme.

    Using the Site Editor, Again

    The look of the search results page in WordPress is controlled by a page template. The one we are looking for in the Site Editor is called Search (who would have thought) and you find it in the aforementioned Templates menu.

    find search template in site editor to customize wordpress search results page

    Click it to land in the Template Editor.

    search template in editor

    Here, you can make all the changes you want. For example, this is what the search results page looks like in Twenty Twenty-Two by default:

    twenty twenty two default search results page

    One of the easiest things I can do to modify the way it looks is to exchange the default Query Loop block with a block pattern. After that, it ends up looking like this:

    customized search results page

    Quite different, don’t you think?

    Customizing the Search Results Page Via Code

    In case you are not using a WordPress theme that lets you customize the search results page visually, you can also do it with code. To render the page, the theme will either use search.php, if it is present, or else fall back on index.php (check out the WordPress template hierarchy to understand how that works).

    Once you have created a child theme, copy the parent theme’s search.php to it or else, make copy of index.php, rename it to search.php and place it in the child theme. After that, open it with your favorite code editor and customize it to your needs.

    customize wordpress search results page template

    Of course, if you are using a classic theme and don’t know code, you can also use a page builder plugin.

    Plugin Options to Improve the WordPress Search Results

    After dealing with the design of the search results page, it’s time to talk about how to customize its content. For that, we will concentrate on plugin options. First of all, because there are several good ones out there, secondly, because customizing the search results via code simply goes beyond what we can cover in this article.

    1. Relevanssi

    relevanssi search plugin

    This plugin replaces the standard WordPress search function completely and makes the following changes:

    • Order search results by relevance, not date.
    • Enable fuzzy matching, meaning it also shows partial matches to the search query.
    • Support for using the AND and OR query modifiers as well as quotes for exact match search.
    • Highlight search terms in search excerpts and in the results when you click on them.
    • Ability to search taxonomies, comments, custom fields, including WooCommerce SKUs and Advanced Custom Fields content.
    • Search suggestions when there are no result (“did you mean…?”).

    The free version offers a lot more features and there is a premium version with even more. Just be careful: Relevanssi needs a lot of database space for its index, so be sure you have that available in your hosting before installing the plugin.

    2. Ivory Search

    ivory search plugin

    One of the main functionalities of Ivory Search is that it lets you create unlimited search forms and display them wherever you want. Available positions include the site header, footer, widget areas, navigation, and anywhere where you can place shortcodes. You can design and customize your forms as needed or use the included templates. In addition, you can customize what content exactly each will search for.

    Besides that, the plugin improves the search functionality on your site in the following ways:

    • Faster search through an index-based search engine.
    • Search images, files, and attachments, shortcode content, WooCommerce products, and more.
    • Live search functionality.
    • Search specific content or exclude content from results.
    • Track searches on your site in search analytics.
    • Multilingual search.

    A premium version with additional features is available.

    3. Better Search

    better search plugin

    This plugin, too, replaces the default WordPress search. It produces results acccording to both the title and content of your posts, pages, and custom post types. You can also control where the plugin searches, including meta fields, authors, taxonomies, even comments.

    What’s more, Better Search shows results by relevance and allows you to customize the search output, assign greater weight to the title or content, and offers other filters and actions. Finally, you can show the most popular searched content in form of a widget and customize searach results with your own template and custom CSS.

    4. Paid Search Plugins

    Aside from the above plugins, there are also a bunch of paid offers:

    • WP Fastest Site Search — Though in the WordPress directory, this is actually a paid plugin with a 14-day trial period. The only free part is the voice search functionality, which is useful for mobile. Aside from that it comes with no-code UI customizations, PDF and image search, synonyms and autocomplete, and more.
    • SearchWP — Sorts results depending on where they are found. The plugin can search custom fields, ecommerce products and details, categories, tags, and other taxonomies, the content of documents on your site (e.g. PDF, docx), and more. You can adjust the importance given to different search attributes and exclude taxonomies. The same company also makes a free enhancement for live search.
    • YITH WooCommerce AJAX Search — Specifically for improving search on WooCommerce sites. Allows to search within a specific category, by vendor, or by SKU. It can show prices in search results and has different search form layouts available, including full-screen.

    5. Other Search Plugins

    Finally, here are a few plugins that make smaller changes to the WordPress search functionality:

    • Search & Filter — A free plugin that allows searchers to refine their search by choosing categories, tags, or post types to search in. It also displays the search term at the top of the search page. That way, users can be sure that the search was done, even if it turns up empty.
    • Highlight Search Terms — A small and lightweight plugin that does only one thing: highlight the search term in search results as well as on the pages it found after clickthrough. It’s compatible with BuddyPress/bbPress as well.

    Final Thoughts: WordPress Search Results

    And there you have it, both the reasons why you might want to customize the WordPress search results page and how to do it. I, for one, feel a bit smarter, how about you? I hope you use the information above to improve this vital part of your WordPress website.

    Do you know any other ways to customize the WordPress search results page? Anything else to add? Let us know in the comments!

    The post How to Easily Customize the WordPress Search Results Page appeared first on Torque.

  • 6 Key Web Developer Trends to Watch in 2023

    If you’re in the field of web development, you might want to pay attention to these industry-predicted trends.

    There are a lot of design and development trends floating around the internet. Researching this topic, I came across articles that listed upwards of 50. While many of these are legitimate topics of interest, most of them weren’t headline worthy.

    So how did I land on a top 6? First and foremost, the topic had to be relevant and prevalent (after all, that is the definition of trendy). In addition, they had to strike me as important and valuable when it comes to web development specifically.

    If these aren’t already on your radar, chances are they will be soon. Getting a good grasp on these noteworthy topics can really help you elevate your web development business.

    Here’s a quick overview of what we’ll cover:

    Since AI is a common denominator in all of the burgeoning tech we’ll look at in this article, it seemed a brief history on the topic would be in order.

    A Primer on AI

    The very first notions of AI came in the form of myths and rumors; artificial beings endowed with intelligence or consciousness by some master craftsmen. You know, your typical origins story.

    Philosophers and thought leaders in other disciplines continued to discuss the essence of what would become AI, and in the 1940s the first programmable digital computer was created. However, with the ability only to execute commands (not store them), it lacked the prerequisite for intelligence: formal reasoning.

    The ’50s saw mathematician Alan Turing’s Theory of Computation, suggesting it might be possible to construct an electronic brain. He postulated that machines could use information to solve problems and make decisions, much like humans, and in 1956, the field of artificial intelligence research was founded as an academic discipline.

    Through the ’60s and ’70s, AI thrived, with computers able to store more information while simultaneously becoming faster, cheaper, and more accessible.

    AI continued to pick up speed in the ’80s and ’90s. Learning techniques and expert systems were introduced and popularized, while governments and industries poured billions of dollars into revolutionizing AI. Alas, the loftiest goals didn’t come to fruition, and investors withdrew funding.

    During the ’90s and 2000s, many of AI’s landmark achievements were met, despite government funding and public interest taking a backseat. In 1997, IBM’s chess playing computer program, Deep Blue, defeated the reigning world chess champion grandmaster. Later that same year, Windows implemented speech recognition software.

    Since the turn of the century, AI has continued to prosper. By 2016, AI-related hardware and software surpassed the $8 billion mark, and the New York Times deemed the interest in AI “a frenzy”.

    In today’s era of “Big Data” (characterized by volume, velocity, variety, value, and veracity), AI continues to propel forward, at times its capabilities not only reaching but surpassing computational power. (See Moore’s Law.)

    With AI at the forefront of almost any tech you can think of, the possibilities seem endless, and the opportunities exciting.

    So, without further ado…

    The Top 6 Trends in Web Development

    Let’s get straight to the heart of the matter. Here are the top 6 trends in web development for 2023, starting with…

    AI Chatbots

    AI Chatbots, or AI Assistants, are extremely prevalent in today’s world, and expected to grow substantially. In fact, SEMRush predicts a 33.2% year-on-year growth rate from 2020 to 2027.

    chatbot stats
    Revealing AI Chatbot stats. Image Source.

    AI chatbots help millions of people and businesses perform operations faster by using text or voice prompts. They also offer 24/7/365 availability, which is crucial to providing ready access to customers around the world in every time zone.

    Considered to be one of the most influential technologies that will shape the future of web development, AI chatbots are smarter than regular chatbots. Due to use of natural language processing (NLP) and machine learning (ML) technologies, they better understand what the user wants, then tailor that experience to the individual.

    AI chatbots can engage in complex conversations easily without the human intervention quotient. Because they analyze behavior and solve problems, their AI learning algorithms become smarter with every query they handle.

    The impact of AI chatbots is substantial. Simply put: Chatbots enhance and streamline the customer experience. More specifically, they’ve been shown to lower customer complaints (i.e., improve satisfaction), improve lead capture and contact flow, and increase sales. And it goes with saying that the more customers enjoy an online experience, the more likely they are to purchase from the company providing it.

    Web developers can benefit from AI-powered chatbots in a couple of ways, like replacing navigational elements on websites to make development easier, or integrating chatbots with messengers, so fewer applications need to be developed.

    With customer engagement being a key indicator of business success, you really can’t afford to ignore the benefits of AI chatbots, especially as they become even more sophisticated in the near future.

    Voice Assistant

    We are currently in the midst of the voice search era. Every smartphone is equipped with digital voice assistants, while their home-bound counterparts (smart speakers) are skyrocketing in popularity.

    The most common ways to interact with voice assistants is through smartphones, smart cars, and smart speakers – in that order. The four biggest providers of voice assistants are Apple’s Siri, the eponymous Google Assistant, Amazon’s Alexa, and Microsoft’s Cortana.

    Though there are a vast number of reasons that people use voice assistants, top tasks include making calls (or sending texts), getting directions, playing music, and finding nearby businesses.

    Recent data in The Global State of Digital 2022 reveals that 22.5% of users worldwide use voice assistants each week on the internet, spanning a vast range of ages (16-64 years).

    percentage worldwide use voice assistants
    Key voice assistant stats from The Global State of Digital report.

    Additionally, the voice assistant application market size is projected to grow from 2.8 billion in 2021 to 11.2 billion USD by 2026, at a Compound Annual Growth Rate (CAGR) of 32.4%.

    How did voice assistants become so popular? Partly due to ease of use; basic communication skills are already present in humans, so both kids and seniors can adapt to voice interfaces with a minimal learning curve. Secondly, digital voice assistants are commonplace on smartphones, so the tech is within easy reach at no additional cost.

    Voice Assistant technology is also being implemented to make sites more accessible for those who are hearing and sight-impaired.

    Because of their massive use, voice search results will start to rank higher and more prominently on search engine result pages. Which means companies will place emphasis on optimizing their products and services with voice search at the forefront.

    This provides a good deal of opportunity for web developers when it comes to voice assistant technology and incorporating it into the development process.

    A good place to start taking advantage of this trend is by optimizing structured data for voice search in WordPress.

    Progressive Web Applications (PWAs)

    Progressive Web Applications (aka PWAs) are web applications that run independently of a browser and interact with the customer as a native app. Some prime examples are Google Maps, Starbucks, and Spotify.

    pwa dev preferable
    Indications that PWA is preferrable. Image Source.

    PWAs are currently among the top trends in web development, and expected to fully replace traditional web apps in the near future.

    Using a single codebase, developers can code Progressive Web Apps to work with modern APIs, delivering enhanced capabilities and reliability that can reach anyone – regardless of their location or what device they’re on.

    PWAs improve the overall user experience because of these key benefits:

    • fast
    • relatively low cost
    • quick to launch/distribute on the market
    • install quickly and automatically update
    • save on device power and storage
    • work well offline (or with bad connections)
    • boost website engagement/conversion
    • maintenance and updating is seamless
    • fully immersive experience

    Another plus for PWAs is that Google prioritizes web apps that load quickly on mobile devices. Because they reduce page load time, PWAs dramatically improve search result rankings.

    According to Statista, mobile sales in the global market are projected to reach $8.1 billion in 2026. That means people will likely choose their mobile devices over their non-mobile counterparts for most of their purchasing needs, leaning directly into what PWAs provide.

    PWAs are responsive, secure, easy to install, scalable, and reliably connected, making them a perfect fit for many B2B and B2C uses.

    Tip: Do you use the Avada theme on client sites? Then check out our article on how to speed up and optimize Avada using our Smush and Hummingbird plugins with Avada’s own PWA plugin.

    Single-page Applications (SPA)

    Single-page applications (or SPAs) are one of the most critical technology trends in web development today.

    SPA architecture
    Architecture of an SPA. Image source.

    An SPA is a JavaScript-based web application. Instead of loading separate HTML pages from a server, it loads a single, specific page to visitors, dynamically updating its content without refreshing the page.

    Social media sites (think Facebook and Twitter), as well as Gmail and Google Drive, are among the most well-known SPAs.

    Since most devices support it, SPA technology is cross-platform in nature. They even perform well with a slow internet connection or when offline, loading cached content when users launch the site. SPAs are also better equipped to work without server-side codes infused with API technology.

    All of this means that SPAs operate fast and keep users attention, leading to greater engagement and reduced bounce rates.

    SPAs are easy to create, cost-effective, and consume less server space, making them practical for both end users and developers.

    Tip: Feel like getting into SPA and reading some relaxing articles to get you in the mood? Then check out these bubbly tutorials:

    Internet of Things (IoT)

    Long foreshadowed as the wave of the future, the Internet of Things (or IoT) is a movement where objects are given network connectivity that didn’t historically have it, in order to send and receive data.

    IoT is one of the most rapidly emerging technologies in web development, with Statista indicating the number of IoT-connected devices will reach more than 29 billion by 2030.

    IoT connected devices chart
    IoT-connected devices worldwide by year. Image source.

    IoT objects can range from home devices, to appliances, and wearable technology, as well as cameras, sensors, and signaling equipment – all helping to meet user needs more quickly.

    Furthermore, IoT can make many otherwise non-connected devices accessible from your phone.

    A popular example would be the Google Nest package of products, which provides users with features like media, alarms, lights, and more, simply by using their voice.

    IoT-connected devices have constant data transfers, allowing companies to engage users with their services at incredible speeds, while creating a personalized experience.

    IoT is scalable, as it distributes and collects data but isn’t dependent on the volume of data. It is also reliable, providing accurate results in an expedited fashion. Additionally, it employs powerful security tech to protect business and user data.

    IoT’s smart ecosystem provides a wide range of benefits that can be incorporated into websites and mobile apps, analyzing customer behavior to improve the user experience while providing developers with insights.

    Motion UI

    Motion UI, under the umbrella of motion design, is expected to be a major web design trend in the coming year. The principle is minimalistic design coupled with sophisticated interactions that look amazing and draw the user’s attention.

    Motion UI in its glory. Source: Taras Migulko for emote_agency on Dribbble.

    Motion UI is a powerful front-end technology that can create customizable, animated UI elements and CSS transitions using SASS libraries.

    Popular motions include background animations, animated charts, and modular scrolling, and transition actions like sliding, spinning, bouncing, etc. All of these can cater to individual styles, and aim to catch and keep users’ attention.

    Motion UI is generally compatible with all web technologies, and allows flexibility in placement on websites. You can apply these transitions to overlays, off-canvas menus, modals, and more.

    Humans are instinctively compelled to follow motion and look for visual clues. It’s also been proven that motion makes a greater impact than static images, meaning we’re much more likely to remember content displayed through movement.

    Motion UI is best used to tell a story and invoke emotion, making it a powerful tool in driving user engagement.

    Tip: Looking for Motion design in UI inspiration? Check out these websites with great examples. Also, see this moving article for a Motion UI plugin you can use to make your WordPress sites jump.

    Trends or Tools of the Trade?

    We’ve been following trends like AI chatbots, voice assistants, PWAs, SPAs, IoT, and Motion UI for years; see how they’ve picked up steam since 2018, 2019,  and 2020.

    2023 will witness a lot of advancements in the field of web development, and will transform the way the world does business – including the way you interact with your clients.

    Adopting the latest web dev trends will allow you to stay competitive, by offering the most popular and cutting-edge designs and services.

    If you are looking to build your WordPress sites on the sturdiest foundation, sign up for our newsletter to hear about the latest and greatest developments in the world of WordPress, and consider membership and hosting with WPMU DEV. With our suite of pro plugins, 5-star support, and a money-back guarantee, you’re sure to stay ahead of the curve.

  • The Ultimate WordPress Local Development Cheatsheet

    Want to set up a local WordPress development environment without thumbing through pages and pages of documentation? Our WordPress local development cheatsheet will help you get up and running quick smart!

    In this ‘no-fluff’ practical guide, we’ll cover briefly what WordPress local development is and some of the key benefits of using it, and we’ll then get straight into how to set up a local environment, install WordPress on your computer, and test your website before going live.

    This guide covers the following:

    What Is WordPress Local Development?

    WordPress local development allows you to create a development environment for building, working, and testing WordPress sites on your computer without affecting your live site.

    The local development environment replicates the production server, making it possible to test different scenarios and resolve issues before pushing changes to the live site.

    Benefits of Local Development

    Some of the key benefits of WordPress local development include:

    • Safe Testing Environment: The local development environment provides a safe space to test new features, plugins, and themes without affecting your live site.
    • Speed, Performance, and Efficiency: A local development environment is faster and more responsive than a remote server. This is because it runs on your computer, so your computer can access and process data much faster than a server, and there is no latency in communication between your machine and the server.
    • Cost-Effective: Setting up a local development environment eliminates the need for expensive hosting services and reduces the costs associated with deploying changes to a live site. You only need a computer and a text editor to get started.
    • Improved Collaboration: Multiple developers can work on a single project simultaneously without interfering with each other’s work.
    • Offline Development: With a local development environment, you can develop your site even when you’re offline.
    • Improved Security: Got a “top secret” project you want to work on? Since a local development environment runs on your machine, it is more secure than a remote server, so you can build and work on your site away from prying eyes. There is no risk of unauthorized access or hacking.

    If you’re just getting started as a WordPress developer, see our introduction to WordPress local development article. If you’re already a little more experienced, check out our article on ways to improve your WordPress development workflow in a local environment.

    Setting Up Your Local Development Environment

    Before you can set up a local WordPress development environment, there are some things you’ll need.

    What You’ll Need

    In addition to a computer with enough storage space and processing power to support your development work, here’s all you need to set up a local development environment:

    Local Server Software

    You will need to install a local server software to run your local development environment.

    XAMPP, MAMP, and WAMP are three popular options. Each of these local server software packages provide a complete development environment for web developers with all the necessary components (such as Apache web server, MySQL database, and PHP scripting language, in a single package), a control panel to manage these components and a tool to manage the database.

    Each software package, however, also has its own unique features with key differences, so it’s important to choose one that meets your specific needs.

    Let’s take a brief look at each:

    XAMPP

    XAMPP
    XAMPP

    XAMPP is a free, open-source, and easy-to-install web server software that provides a local development environment for web developers. It stands for Apache, MariaDB, PHP, and Perl, the four main components of XAMPP.

    Some key features (and pros) of XAMPP:

    • Includes Apache web server, MariaDB database, and PHP and Perl scripting languages.
    • Supports multiple operating systems, including Windows, Mac, and Linux.
    • Easy-to-use control panel for managing web server and database components.
    • Option to install additional components such as phpMyAdmin for database management.

    Cons:

    • Not as popular as MAMP or WAMP, so the community support may not be as strong.
    • More complex set-up compared to MAMP or WAMP, requiring more technical knowledge to install and configure components.

    XAMPP is best for web developers who require a complete development environment with multiple components and are familiar with configuring and managing these components. It is also best for developers who work on multiple operating systems and need a cross-platform solution.

    MAMP

    MAMP
    MAMP

    MAMP is a local server software that provides a development environment for web developers. It stands for Macintosh, Apache, MySQL, and PHP, the four main components of MAMP.

    Some key features (and pros) of MAMP:

    • Includes Apache web server, MySQL database, and PHP scripting language.
    • Supported by macOS operating system, but can also be used for Windows-based OS.
    • Easy-to-use control panel for managing web server and database components.
    • Option to install additional components such as phpMyAdmin for database management.

    Cons:

    • Can only use PHP scripting language.
    • Fewer components compared to XAMPP, which may limit some developers’ needs.

    MAMP is best for web developers who work on the macOS operating system.

    For more information on using this option, check out our tutorial on how to develop WordPress locally using MAMP.

    WampServer

    WampServer
    WampServer

    WAMP is a local server software that provides a development environment for web developers. It stands for Windows, Apache, MySQL, and PHP, the four main components of WAMP.

    Some key features (and pros) of WAMP:

    • Includes Apache web server, MySQL database, and PHP scripting language.
    • Supports Windows operating system.
    • Easy-to-use control panel for managing web server and database components.
    • Option to install additional components such as phpMyAdmin for database management.

    Cons:

    • Only supports Windows, so developers using macOS or Linux may need to look elsewhere.
    • Fewer components compared to XAMPP, which may limit some developers’ needs.

    WAMP is best for web developers who work on the Windows operating system and who require a complete development environment with basic components.

    For more information about this option, check out our tutorial on how to develop WordPress locally using WAMP.

    While XAMPP, MAMP, and WAMP are all excellent choices for web developers looking for a local development environment, there are other options available, including Local by Flywheel, DesktopServer, and (if you need to work on WordPress locally on more than one machine) even installing and running WordPress from a USB.

    Text Editor

    The other component you’ll need is a text editor for WordPress development specifically designed for working with programming languages such as PHP. A text editor is essential for editing code and making changes to your website.

    Let’s look at a couple of popular options for text editors:

    Sublime Text

    Sublime Text
    Sublime Text

    Sublime Text is a popular text editor that is widely used by developers for coding and scripting purposes. It offers a clean, fast and intuitive interface, making it easy to work with large codebases.

    Some key features of Sublime Text:

    • Syntax highlighting and code completion for over 80 programming languages
    • Customizable color schemes, key bindings, and macros
    • Advanced searching and editing tools such as multiple selections, split editing, and column editing
    • Instantly switch between projects with a project-specific settings system

    Sublime Text is a great tool for developers who work on projects that require writing code in HTML, CSS, and JavaScript. It offers easy-to-use syntax highlighting, code completion, and editing tools that make the coding process fast and efficient.

    Visual Studio Code

    Visual Studio Code
    Visual Studio Code

    Visual Studio Code is a free, open-source code editor developed by Microsoft. It offers a range of features and tools to help developers create and manage large-scale projects.

    Some key features of Visual Studio Code:

    • IntelliSense, a smart and advanced code completion and debugging tool
    • Built-in Git support and debugging
    • Supports multiple programming languages and has a large library of extensions
    • Customizable interface and workspace

    For additional text editors, see our list of the best text editors for WordPress development.

    Have you ticked all of the above requirements?

    Computer meets required specs
    Selected local server software
    Selected text editor

    Great! Then let’s move on to the next step…

    Installing Local Server Software

    For this example, we’ll install XAMPP on a Windows operating system. Use the same process described below to install your chosen local server software on your computer and follow the software package’s specific instructions:

    1. Download XAMPP: Go to the XAMPP official website and download the latest version of XAMPP for Windows.
    2. Install XAMPP: Double-click the downloaded file to start the installation process. Run the downloaded installer file and follow the on-screen instructions to install XAMPP. By default, XAMPP will be installed in the C:\xampp directory.
    3. Start XAMPP: After installation, open the XAMPP Control Panel from the Start menu or desktop shortcut. Start the Apache and MySQL modules by clicking on the “Start” buttons next to each module.
    4. Verify installation: To verify that XAMPP is working correctly, open a web browser and navigate to http://localhost. This should display the XAMPP welcome page.
    5. Create a virtual host: To create a virtual host, follow the steps outlined below.

    XAMPP should now be installed and configured on your machine. You’re ready to start developing and testing your websites locally.

    Note: The process of installing XAMPP or other local server software, such as MAMP or WAMP, may vary slightly depending on the operating system being used. For Mac and Linux operating systems, you can follow the installation instructions provided on the XAMPP website.

    See our other XAMPP-related tutorials for additional information on setting up XAMPP, upgrading XAMPP, troubleshooting XAMPP, and migrating WordPress from a XAMPP localhost to the web.

    Setting Up a Virtual Host

    Setting up a virtual host in a local development environment allows developers to run multiple websites on their local machine, each with its own unique URL. This provides a more realistic testing environment and makes it easier to switch between different projects.

    For the step-by-step guide below to set up a virtual host in your local development environment and start testing your websites:

    1. Open the Apache configuration file: Open the configuration file for your local server software. For this example, we’re using XAMPP, so open the Apache configuration file, typically located at /etc/httpd/conf/httpd.conf or C:\xampp\apache\conf\httpd.conf.

    2. Enable virtual hosting: Locate the section labeled “# Virtual Hosts” and uncomment the following line by removing the hash symbol (#) at the beginning of the line: #Include conf/extra/httpd-vhosts.conf.

    3. Configure the virtual host: Open the virtual host configuration file, typically located at /etc/httpd/conf/extra/httpd-vhosts.conf or C:\xampp\apache\conf\extra\httpd-vhosts.conf.

    4. Add a new virtual host: Add a new virtual host by creating a new block of code with the following format:

    ServerName example.local
    DocumentRoot "/path/to/document/root"
    <Directory "/path/to/document/root">
    AllowOverride All
    Require all granted

    Do this:

    • Replace “example.local” with the desired URL for the virtual host.
    • Replace “/path/to/document/root” with the full path to the document root directory for the virtual host.

    5. Update the hosts file: The hosts file maps domain names to IP addresses. To make the virtual host accessible via the URL you specified, you’ll need to add an entry to the hosts file. The hosts file is typically located at /etc/hosts or C:\Windows\System32\drivers\etc\hosts. Add a new line with the following format: 127.0.0.1 example.local. Replace “example.local” with the URL specified in the virtual host configuration. Save the changes to the configuration file.

    6. Restart Apache: Restart the Apache local web server to apply the changes.

    7. Test the virtual host: Test your virtual host by visiting the URL in a web browser. The browser should display the content of the document root directory for the virtual host.

    Creating a Database for Your Local WordPress Installation

    The next step before setting up a WordPress project locally is to create a database for your local development environment.

    Follow these step-by-step instructions to create a database in XAMPP:

    1. Open the XAMPP Control Panel: Open the XAMPP Control Panel from the Start menu or desktop shortcut. Make sure the Apache and MySQL modules are running.

    2. Access phpMyAdmin: To access phpMyAdmin, open a web browser and navigate to http://localhost/phpmyadmin. This will open the phpMyAdmin interface in your browser.

    3. Create a new database: In the phpMyAdmin interface, click on the “Databases” tab. In the “Create database” section, enter a name for your new database and select the “utf8mb4_general_ci” collation. Then, click on the “Create” button.

    4. Create a new user: To create a new user for the database, click on the “Users” tab and then the “Add user” button. In the “Add user” form, enter a username and password for the new user, and select “Local” as the host. Make sure to grant all privileges to the user by checking the “Grant all privileges on database” checkbox. Finally, click on the “Go” button.

    5. Save your details: Write down or save your database name, username and password. You will need these to connect the database to WordPress later.

    After completing the above steps, you will have successfully created a database for your local WordPress installation and local development environment.

    You can now use this database to store and manage your data as you develop and test your WordPress site locally.

    Have you completed all of the above steps?

    Installed local server software
    Set up virtual host
    Created database

    Great! Then let’s move on to the next step…

    Installing WordPress Locally

    Now that we have prepared our local environment, the next step is to download, install, and configure WordPress.

    Downloading and Installing WordPress on Local Server

    Follow the steps below to complete this process:

    1. Visit the WordPress website: Go to the official WordPress.org website and click on the “Download WordPress” button to download the latest version of WordPress.
    2. Extract the archive: The WordPress download will be a compressed ZIP file. Extract the contents of the archive to a directory on your computer.
    3. Move the extracted files to your local server: Move the contents of the extracted directory to the root directory of your local server. If you’re using XAMPP, for example, this is typically C:\xampp\htdocs on Windows or /Applications/XAMPP/htdocs on macOS.
    4. Create a database: (Note: if you have been following along, this step should already be done.) Before installing WordPress, you’ll need to create a database. You can do this using a tool like phpMyAdmin, which is included with most local server software like XAMPP and MAMP.
    5. Start the installation: Open your web browser and navigate to http://localhost/wordpress (or the equivalent URL for your local server). This will start the WordPress installation process.
    6. Choose the language: On the first screen, select your preferred language and click the “Continue” button.
    7. Fill in the database information: On the next screen, fill in the database information that you created in step 4. This includes the database name, database username, and database password.
    8. Fill in the site information: On the next screen, fill in the information for your local WordPress site. This includes the site title, username, password, and email address.
    9. Run the installation: Once you’ve filled in all the information, click the “Install WordPress” button to run the installation.
    10. Log in to your site: After the installation is complete, log in to your local WordPress site using the username and password you created in step 8 to start customizing and developing your local site.

    You have now successfully downloaded and installed WordPress.

    You can now start customizing and developing your site locally, with all the benefits of a local development environment, before deploying your site to a live server.

    Configuring wp-config.php File

    The wp-config.php file is a crucial component in the setup of a local WordPress installation and local development environment. This file contains configuration settings that control how WordPress interacts with your database and other important settings.

    If you have followed the installation instructions above, your database credentials will be automatically added to the wp-config.php file.

    If, for any reason, you need to manually configure the wp-config.php file, follow the instructions below:

    1. Create a wp-config.php file: If your local WordPress installation doesn’t already have a wp-config.php file, you can create one by copying the wp-config-sample.php file and renaming it to wp-config.php.

    2. Update database credentials: Open the wp-config.php file and update the following lines with the appropriate information:

    define( 'DB_NAME', 'database_name' );
    define( 'DB_USER', 'database_user' );
    define( 'DB_PASSWORD', 'database_password' );
    define( 'DB_HOST', 'localhost' );

    Replace database_name, database_user, and database_password with the values you used when creating the database and user in a previous step.

    3. Set the WordPress security keys: WordPress security keys add an extra layer of security to your site by encrypting information stored in cookies. You can generate a set of security keys at the official WordPress site. Copy the generated keys and paste them into your wp-config.php file, replacing the placeholder keys that are already there.

    4. Enable debugging: For local development, it’s useful to enable debugging in WordPress. This will provide more detailed error messages and warnings that can help you troubleshoot issues with your site. To enable debugging, add the following line to your wp-config.php file:

    define( 'WP_DEBUG', true );

    5. Save the changes: Once you have made the changes to the wp-config.php file, save the file and close it.

    Successfully configuring the wp-config.php file will ensure that your locally installed WordPress site is able to connect to the database, is secure, and provides helpful debugging information as you develop and test your site locally.

    Importing a Live WordPress Site to Local Environment

    Follow the steps below if you need to import a live WordPress site into your local environment:

    Exporting the Live Site’s Database

    To export the live site’s database, you’ll need to have access to the live site’s server.

    Here are the steps to export the live site’s database (note: different server environments will perform this differently, but most should follow a similar process):

    1. Log into your live server’s control panel.
    2. Access the database: The first step is to access the database of the live site. You can do this using a tool like phpMyAdmin, which is often provided by your web hosting provider. Look for a section called “Databases” and click on “phpMyAdmin.”
    3. Select the database: Once you’ve logged into phpMyAdmin, select the database for your live site from the left-side panel.
    4. Export the database: Click on the “Export” button to start the export process.
    5. Choose the export format: On the export screen, choose the “Quick” export method, select the “SQL” format and make sure that the “Structure” and “Data” options are selected.
    6. Download the export file: Click the “Go” button to download the export file to your computer.

    Importing the Database to the Local Server

    To import the live site’s database to your local server, make sure your chosen local server software is already installed on your computer.

    Here are the steps to import the live site’s database to your local server:

    1. Open phpMyAdmin in your local server software: Log into phpMyAdmin for your local server and select the database you created for your local WordPress installation.
    2. Import the database: Click on the “Import” button to import the data from the export file you just downloaded.
    3. Select the import file: On the import screen, click on the “Choose File” button, select the export file you just downloaded, and click the “Go” button to start the import process.

    Replacing URLs in the Database

    After importing the live site’s database, you will need to replace the URLs in the database to match your local development environment.

    Here are the steps to replace URLs in the database:

    1. Open phpMyAdmin in your local server software.
    2. Select the imported database from the left-side panel.
    3. Click on the “SQL” tab.
    4. Enter the following query in the text area:

    UPDATE wp_options SET option_value = replace(option_value, 'http://www.livesite.com', 'http://local.livesite.com') WHERE option_name = 'home' OR option_name = 'siteurl';
    UPDATE wp_posts SET guid = replace(guid, 'http://www.livesite.com','http://local.livesite.com');
    UPDATE wp_posts SET post_content = replace(post_content, 'http://www.livesite.com', 'http://local.livesite.com');

    5. Replace “http://www.livesite.com” with the URL of your live site, and replace “http://local.livesite.com” with the URL of your local development environment.

    6. Click on the “Go” button to execute the query.

    Uploading the Live Site’s Files to the Local Environment

    To upload the live site’s files to the local environment, you will need to have FTP access to your live site’s server.

    Follow the steps below to upload the live site’s files to your local environment:

    1. Connect to your live site’s server using an FTP client such as FileZilla.
    2. Navigate to the root directory of your live site on the server.
    3. Download all the files to your local computer.
    4. Place the downloaded files in the root directory of your local development environment, which is usually located in the “htdocs” or “www” folder in XAMPP or other local server software.

    Notes:

    1. If you already have a WordPress installation, the above folder won’t be empty and you will be prompted to replace existing files and directories, so replace all files except for the wp-config.php file to keep the same configurations, including the connected databases which have been populated with the live site’s data.
    2. Before uploading the live site’s files to the local environment, you may need to change the file permissions to make the files writable by your local server software.
    3. Also, make sure to test your local WordPress backup before making any changes.

    That’s it! You have now successfully imported your live site into your local WordPress installation and local development environment.

    Developing and Testing on Local WordPress Site

    You’re finally ready to develop and test your site locally using the same data as your live site, giving you a true-to-life environment for testing and development.

    Let’s go through the process:

    Making Changes and Testing

    1. Log into the local WordPress site: Open your local WordPress site in your web browser and log in to the WordPress dashboard using your administrator credentials.
    2. Make changes to the site: You can make changes to your local WordPress site by editing themes, plugins, or custom code. Simply access these elements from the WordPress dashboard.
    3. Test changes: After making changes to your local WordPress site, it’s important to test the changes to make sure they work as expected. You can test changes by visiting the front-end of your site and checking that the changes have taken effect.

    Debugging

    1. Use the Debugging mode: WordPress has a built-in debugging mode that makes it easier to identify and resolve issues on your site. To enable the debugging mode, you need to add the following code to your wp-config.php file: define( 'WP_DEBUG', true );.
    2. Check the error logs: If you’re having issues with your local WordPress site, you can check the error logs to see if there are any error messages or warning messages that can help you identify the issue. The error logs can be found in the WordPress debug log file, which is located in the wp-content directory.
    3. Use debugging tools: There are a number of debugging tools and plugins available for WordPress that can help you identify and resolve issues on your site. For example, the Query Monitor plugin provides detailed information about database queries, plugin usage, and more. See this tutorial for help with debugging WordPress: Debugging WordPress: How To Use WP_Debug

    Testing Different Plugins and Themes

    Installing, activating, and testing plugins and themes on a local WordPress site works in exactly the same way as it does on any other regular WordPress site. So, make sure to do the following while in testing mode:

    1. Install plugins: Install plugins on your local WordPress site to add new features or functionality to your site. To install a plugin, log in to the WordPress dashboard, go to the Plugins section, and click on the Add New button.
    2. Activate plugins: Activate the plugin you’re testing after installing it to use it on your site. To activate a plugin, go to the Plugins section of the WordPress dashboard and click on the Activate button next to the plugin you want to use.
    3. Test plugins: After activating a plugin, it’s important to test the plugin to make sure it’s working as expected. Test plugins by visiting the front-end of your site and checking that the plugin has taken effect.
    4. Install themes: Install themes on your local WordPress site to change the appearance of your site. To install a theme, log in to the WordPress dashboard, go to the Appearance section, and click on the Themes button.
    5. Activate themes: Activate the theme after installing it to change your site’s appearance. To activate a theme, go to the Appearance section of the WordPress dashboard and click on the Activate button next to the theme you want to use.
    6. Test themes: After activating a theme, it’s important to test the theme to make sure it’s working as expected. Test themes by visiting the front-end of your site and checking that the theme has taken effect.

    Have you make all the changes you need, debugged issues, and tested different plugins and themes on your local site?

    Great! Now you’re ready to make your local WordPress site live.

    Deploying Local WordPress Site to Live Server

    The final step in this process is to export all of your local WordPress files and database to your live hosting environment and make sure that all of your site’s changes, configurations, and URLs are working on your live site.

    Exporting the Local Site’s Database

    Follow the steps below to export your local WordPress site to your live server:

    1. Log in to the local site’s database using PHPMyAdmin.
    2. Select the database you want to export.
    3. Go to the “Export” tab.
    4. Choose the “Quick” export method.
    5. Select the “SQL” format.
    6. Click “Go” to download the SQL file to your computer.

    Importing the Database to the Live Server

    Follow the steps below to import your local WordPress database’s export file into your live site:

    1. Log in to the live server’s database using PHPMyAdmin.
    2. Create a new database for the live site.
    3. Go to the new database and select the “Import” tab.
    4. Choose the exported SQL file from your local site.
    5. Click “Go” to import the database.

    Now that you have migrated the database over from your local site to your live site, let’s do the same for your site’s files.

    Uploading the Local Site’s Files to the Live Server

    Follow the steps below to upload your local WordPress site’s files into your live site:

    1. Prepare the files: Before uploading the local site’s files to the server, it’s a good idea to review and clean up the files. This may include removing any unnecessary files, such as backups or test files, to minimize the amount of data being uploaded.
    2. Connect to the server: You can connect to the server using a variety of methods, such as FTP or SFTP. You will need to use a client software, such as FileZilla, to connect to the server. You will need to provide your server host, username, and password to connect.
    3. Upload the files: Once you are connected to the server, you can upload the local site’s files to the server. You can upload the files in a number of ways, including uploading individual files or uploading the entire local site folder. Navigate to the root directory of the live site on the server. Upload all the local site’s files to the live site’s directory on the server, and replace the existing files if prompted.
    4. Update the database information: After uploading the files to the server, you will need to update the database information in the wp-config.php file to reflect the live site’s database information. Open the wp-config.php file in a text editor and update the database name, username, and password to match the live database.
    5. Update URLs in the database:  See the section below.
    6. Test the site: After uploading the local site’s files to the server, it’s a good idea to test the site to make sure everything is working correctly. This may involve testing the site’s functionality, links, and images to make sure they are working as expected.

    Updating URLs in the database

    You can update the URLs in your database using a text editor or by working directly in your database (make sure your database is fully backed up before making changes).

    Updating URLs Using a Text Editor

    Follow the steps below to update the URLs in your database using a text editor.

    1. Export the database: Before updating the URLs in the database, you will need to export the database. Use your database management tool (e.g. phpMyAdmin).
    2. Find and Replace the URLs: Once you have exported the database, you will need to find and replace the URLs in the database. You can do this using a text editor such as Sublime or Visual Studio Code. Search and replace the URLs, and make sure to replace the URLs carefully and thoroughly, including URLs in serialized data.
    3. Import the database: After updating the URLs in the database, you will need to import the database back into your local development environment. You can import the database using a database management tool, such as phpMyAdmin.
    4. Test the site: After importing the updated database, it’s a good idea to test the site to make sure everything is working correctly. This may involve testing the site’s functionality, links, and images to make sure they are working as expected.

    Updating URLs in the Database

    Follow the steps below to update the URLs directly in your database:

    1. Log in to the live site’s database using PHPMyAdmin.
    2. Select the live site’s database.
    3. Go to the “SQL” tab.
    4. Run the following SQL query to update the URLs:

    UPDATE wp_options SET option_value = replace(option_value, 'http://old-url', 'http://new-url') WHERE option_name = 'home' OR option_name = 'siteurl';
    UPDATE wp_posts SET guid = replace(guid, 'http://old-url','http://new-url');
    UPDATE wp_posts SET post_content = replace(post_content, 'http://old-url', 'http://new-url');

    Replace “old-url” with the URL of the local site and “new-url” with the URL of the live site.

    5. Click “Go” to run the query.
    6. This will update all references to the local site’s URL with the live site’s URL in the database, ensuring that all links and images on the live site work correctly.

    If you have followed the above steps correctly, the URLs in your database should have successfully updated. After these steps, your local WordPress site should now be fully functional on the live server. Make sure to thoroughly test the live site to ensure that all features are working correctly, and make any necessary adjustments to ensure a seamless transition from the local development environment to the live server.

    Local Development vs Webhost Staging Environment

    While WordPress local development provides a safe and efficient environment to build, edit, and test WordPress websites, you may decide to work in a webhost staging environment instead (here are some good reasons why you may not want to develop WordPress locally).

    Both local development environments and webhost staging environments, however, have their pros and cons.

    Here is a brief overview of the pros and cons of using a WordPress local development versus a webhost staging environment:

    Pros of Local Development Environment

    • Easy to Use: Local development environments are easy to use, even for beginner developers.
    • Flexibility: You have complete control over your local development environment, so you can configure it however you like.
    • Test Any Changes: With a local development environment, you can test any changes you make to your site without affecting the live version.

    Cons of Local Development Environment

    • Not a Live Environment: A local development environment is not a live environment, so you cannot test your site with live data.
    • Limited Resources: Your local machine may have limited resources, such as memory and processing power, which can affect your site’s performance.
    • Not a True Representation: A local development environment may not accurately represent a live server environment, so testing may not be 100% accurate.

    Pros of Webhost Staging Environment

    • Live Environment: A webhost staging environment is a live environment, so you can test your site with live data.
    • More Accurate Testing: A webhost staging environment is a more accurate representation of a live server environment, so testing is more reliable.
    • More Resources: A webhost staging environment typically has more resources available than a local development environment, so your site’s performance will be better.

    Cons of Webhost Staging Environment

    • Cost: Setting up a webhost staging environment can be expensive, as you have to pay for hosting and a domain name.
    • Not as Fast: A webhost staging environment is not as fast as a local development environment because it runs on a remote server.

    For smaller projects, a local development environment is a great option because it is free and easy to use. For larger projects, however, a webhost staging environment may be a better option because it is a live environment and provides more accurate testing.

    Ultimately, the choice between these two methods will depend on your individual needs, preferences, and hosting options.

    Note: We recommend avoiding shared hosting, and hosting on our Quantum plan instead for basic WordPress sites, but if you have reasons for choosing shared hosting, then check out our article on how to run WordPress local development on shared hosting.

    All WMU DEV hosting plans (except for Quantum) include a staging environment. Refer to our staging documentation for more details on the benefits of using a staging environment to develop and test WordPress sites.

  • Top 5 Blogging Trends of 2023 You Definitely Shouldn’t Ignore

    What new trends can we expect to emerge in blogging in 2023? While blog writing has been around for a long time, and its basic premise doesn’t change much (put words on screen, publish), it does go through developments and fads. Some of them come and go, others stick around for longer or become a permanent fixture of the medium.

    To make sure you stay up to date on what’s going on in the blogging game, in this post, we will examine five of the trends you can expect to encounter this year. Knowing this allows you to stay current on the latest practices as well as gain inspiration what you could do better or differently on your own blog. Either way, here are the latest blogging trends 2023.

    1. Custom Visuals

    blogging trends 2023: custom graphics
    Image source:
    Enchanted Marketing

    Visuals have always been a key part of blog content. They provide your readers with necessary breaks from long walls of text, present information in a different medium, and make your content more pleasant to consume. Need proof? Orbit Media found that bloggers who use ten-plus images in their posts report higher rates of success.

    blogging visual usage statistics
    Image source:
    Orbit Media

    So, do we agree that using visuals is good? Good. However, why the need to go for custom graphics and not more generic images?

    First of all, because we as humans have gotten pretty good at filtering out certain imagery on the Internet. For example, eye tracking studies show that stock photos are all but ignored these days.

    stock photos eye tracking
    Image source: Nielsen Norman Group

    One of the biggest advantage of tailored graphics is in branding. With custom-made visuals, you can use color palettes and fonts that resonate with your blog’s design and philosophy. Doing so makes sure your posts and pages look coherent and not pieced together. You can also create visuals that refer directly to the content they are part of, like charts, graphs, or infographics.

    But what if you’re not a designer? Can you still take advantage of this blogging trend?

    Thankfully, you do not need to be a Photoshop master (or hire one) to get the ball rolling. Tools such as Canva, Visme, and Prezi are perfect for beginners who don’t know much about design. These tools come with pre-built templates, color palettes, and fonts that make putting together custom graphics easier. They also have the option to create/import your own color palettes and fonts.

    2. Increased Interactivity

    From twelve seconds in 2000 to only eight seconds in 2015, human attention span has drastically dropped over the years. In a world where your audience’s attention span is shorter than that of a goldfish (nine seconds), how do you keep them interested? The answer: interactive content.

    With built-in interactivity, your readers get a chance to engage with your content in new and innovative ways. If you are looking to add some, here are a few good options.

    Videos

    Embedding videos in your content has always been one of the easiest ways to boost audience interaction. The rise of visual content in the last few years (TikTok anyone?) has only intensified consumers’ thirst for moving images. As a consequence, up to 86% of businesses already use videos for marketing in some form in 2022 and it’s a good idea for your blog to be among them.

    While just including videos in your content already makes your blog posts more interactive, you can even go a step further and add interactivity to the videos themselves. This can be in the form of hotspots and time triggers, such as popups and CTAs, that prompt viewers to move their pointer to certain areas of the video in order reach a particular time stamp. Vimeo is a video platform that can do this out of the box.

    However, it is also possible make YouTube videos more interactive, for example in the style of a choose-your-own-adventure approach.

    GIFs

    If you want to add a sprinkle of fun and interactivity to your blog, GIFs are another way to go. These animated images can add a spark of color and humor to your content and make it less boring.

    Shocked Will Ferrell GIF by Anchorman Movie - Find & Share on GIPHY

    If you want to dip your toe into this, websites such as Giphy are a great place to find GIFs. Once you’ve chosen one, inserting it into your content is fairly simple – either use autoembeds (like in the image above) or add it via an image block.

    Quizzes

    Have you seen those Buzzfeed quizzes about all sorts of weird topics?

    blogging trends 2023: buzzfeed quiz example

    Say what you will about Buzzfeed but their formula seems to be working. And you can use it for yourself as well. Adding short exams to your content is yet another way to make it more interactive. It does not just engage your readers — it also lets them test out their knowledge!

    If you want to do the same on your blog, WordPress plugins such as Quiz And Survey Master or Quiz Maker can come in handy. With these plugins, you can create quizzes for different topics, categories, and pages.

    3. Originality

    It’s easy for websites in a niche to become echo chambers that repackage the same information over and over again. In such a landscape, being original can immediately make you stand out. Originality does not just add freshness to your blog, it also establishes your thought leadership and displays your commitment to your readers.

    There are different ways to make your content original. You can talk about a unique topic, provide an uncommon perspective, or do your own research. In fact, the third option is the easiest way to level up your blog — with authentic research, chances of success rise by up to 41%.

    blogging original research statistics
    Image source:
    Orbit Media

    However, we get it — not everyone has the bandwidth to conduct original research. If you want a quick way to boost your content’s originality, another way is interviewing Subject Matter Experts (SMEs). This allows you to enrich your content with the latest information in the industry and add a unique flavor to it.

    There are several tools available to reach out to SMEs. Examples include Help A Reporter Out (HARO), Help a B2B Writer, Terkel, and Qwoted. You can also reach out to people in your industry and conduct your own surveys using Google Forms and Typeform. Lastly, another easy way to talk to an expert is to tweet about your queries with the hashtag #JournoRequest on Twitter.

    4. Focus on Content Experience

    One of the bigger blogging trends in 2023 is the shift from consuming content to experiencing it.  Running a successful blog no longer means simply delivering accurate information to your readers. You also have to consider other factors to make the content more appealing.

    But how can you enhance the overall content experience? By focusing on core web vitals and improving your overall content ecosystem.

    Core Web Vitals

    blogging trends 2023: content experience and core web vitals

    Imagine clicking on a blog post to read it and encountering countless issues with the page. It’s taking forever to load, every click and scroll takes minutes to process, and the page is constantly shifting and jumping.

    With reader attention span at an all-time low, this nightmare can quickly make your audience lose interest. To counter this, Google introduced core web vitals in 2020. These are measurements of key aspects of page speed and user experience that also influence search ranking.

    If you want to learn more about this topic, check our article on how to improve core web vitals.

    Your Content Ecosystem

    Your content is not detached from the ecosystem that it is part of. Even if your writing is brilliant, if you present it in an environment that sends readers running for the hills screaming, it won’t perform well.

    web design mistakes cluttered design example

    Besides lack of core web vitals above, what are examples of a bad content ecosystem?

    • Masses of popups or other interruptions and distractions (multi-step cookie notices anyone?)
    • Autoplaying videos or audio (seriously, who still does this in 2023!?)
    • Low contrast or other web design problems
    • Bad website or information architecture that leaves visitors clueless about what to do

    In short, the goal is to make sure that each piece of content is part of a larger puzzle that makes sense. To create such an ecosystem, it helps to be clear on your audience’s journey. That means possible entry points and how to push readers further. Aside from that, look into building content clusters.

    5. Cross-Channel Promotion

    Simply churning out blog posts was once enough to be successful on the web — but that’s no longer the case. These days, you also need to invest your efforts in other marketing channels like SEO, email marketing, and social media.

    Therefore, one of the blogging trends that will be dominant in 2023 is cross-channel promotion. This marketing strategy integrates all your marketing channels and unifies their plans, data, and goals across the board.

    This is different from multi-channel marketing, which also uses several channels to attract customers. However, here, each channel works independently. In contrast to that, cross-channel promotion uses all channels to push out the same message at the same time.

    cross channel vs multi channel marketing
    Image source:
    LocaiQ

    How can you do that?

    The first thing you need is a Customer Data Platform. CDPs can help unify, consolidate, and organize consumer data from all your channels in one place. Some good candidates to check out are Bloomreach, Insider, and Segment.

    After that, you can carry out micro-segmentation and group your audience according to different demographic details, characteristics, and buying behaviors. This can help you hyper-personalize your content and marketing channels to meet prospects where they are in their journey.

    For example, you can open emails with a reader’s name, adjust the mailing frequency to their preferences, craft content that targets their needs, and otherwise cater to what your audience is looking for. In an environment as saturated as the online space, this kind of personalization is a good way to stand out.

    Hop on These 2023 Blogging Trends Right Away!

    Even an established medium like blogging still sees trends come and go. Being aware of the developments above allows you to decide which ones you want to partake in and which you want to ignore.

    As you can see, many of the trends above heavily focus on user experience. Therefore, if you want to follow any trend this year, let it be figuring out how to better serve your audience with the content you provide. This goes both for what you write about and how you present it.

    If that is your main takeaway, you can make sure you end up with a better blog at the end of 2023 than you started with.

    With 2023 upon us, what blogging trends do you consider most important? How are you planning to improve your own blog this year? Let us know in the comments below!

    The post Top 5 Blogging Trends of 2023 You Definitely Shouldn’t Ignore appeared first on Torque.

  • 8 Best WordPress Gutenberg Blocks (And How to Use Them)

    The Gutenberg editor has completely changed how we build websites and web pages with WordPress. It allows users to create content and layouts piece by piece and comes with many tools to do so. In this post, we want to look at some of the best blocks Gutenberg has to offer for that purpose.

    The WordPress editor is a complex piece of software. It’s easy to overlook some of the features of Gutenberg, including the many blocks it comes with.

    Consequently, there might be some that you have no idea exist but that could seriously improve your workflow and make it easier to run your site. This list of the best Gutenberg blocks aims to make sure that isn’t the case.

    How to Add Any Block to the WordPress Editor

    best gutenberg blocks

    Before moving on to the finest layout elements included in Gutenberg, let’s go over a quick refresher for how to add blocks to the editor. Basically there are three different possibilities:

    • Slash commands
    • The Add block button
    • The block inserter

    Here’s how each of them work.

    1. Using Slash Commands

    These get their name from the fact that you access them by typing a slash forward (“/”) in an empty line of the editor. Doing so automatically opens a menu with frequently used blocks.

    use slash commands to insert wordpress block

    You can directly choose one via the mouse cursor or arrow keys on the keyboard. At the same time, if what you are looking for doesn’t show, simply start typing the name of the block you want to insert. It will then appear in the menu for you to pick.

    type block name in slash commands to search

    This is the fastest way of adding a block to the WordPress editor. It works both in the page/post editor and the Full Site Editor.

    2. Via the Add Block Button

    Next up, is using the small “+” button that shows up in the editor below the last-used line.

    insert wordpress block via add block button

    A click on it opens up a similar menu as the slash commands where you can pick from a list of frequently used blocks or search for what you need by name.

    add block button menu

    The menu also shows available block patterns during search. You need to choose blocks via the mouse, this menu does not work with the keyboard. A click on Browse all opens up the block inserter, which brings us to the third method.

    3. Working With the Block Inserter

    You can acccess the block inserter by clicking the big blue “+” button in the upper left corner of the editor screen.

    open block inserter menu

    Doing so opens up the entire list of blocks (and block patterns) available on your website in a separate side menu.

    add wordpress block via block inserter

    Scroll to find what you need or use the search bar on top to directly look for it. When you have found what you want, you have two ways to add it to the page:

    1. Click on the block to insert it where the cursor is currently located (it will show the position with a blue line when hovering over your chosen element).
    2. Drag and drop the block to your preferred place.

    Here Are the Best Blocks Gutenberg Has to Offer

    Alright, after this quick discourse, it’s time to see what blocks Gutenberg brings to the table that is worth inserting into your site and pages. Note, that in this case, we just concentrate on default blocks available in the editor (with one exception). Of course, it is possible to add more blocks to Gutenberg via plugins but we can not cover all of these here.

    Query Loop

    the query loop is one of the best gutenberg blocks

    We are starting off the list with what is arguably the most powerful block that the block editor has to offer: the Query Loop. It’s basically a WordPress loop, the piece of code responsible for outputting any content in WordPress’ posts and pages, wrapped in a single block.

    How It Works

    Query Loop allows you to add custom content to your pages very easily. When you input it into the page, you have two options: start with a block pattern or a blank template. When choosing the second option, the block asks you to pick whether to display your content title, date, excerpt and/or image.

    add query block to editor

    (Note: Working with this block works best if you already have posts on your website. Query Loop will use them as examples.)

    query loop added to wordpress page template

    Once on the page, you have a multitude of ways to customize the content. Two of the most important you can find in the block options on the right.

    query loop options

    You can a) choose the post type that you want the block to output and b) add filters for what posts or pages show up. For example, you can direct the loop to only show content from certain categories, authors, or with certain keywords. In addition, you have the ability to order it from newest to oldest, the reverse, or either direction of the alphabet.

    Besides that, you can customize what information shows up for each post in the loop. The easiest way to do that is via list view in the upper left corner. It allows you change the order of the post title, featured image, and date. You can even add things like excerpts (see also the next item in this list). Any change to Post Template will affect every single item in the Query Loop.

    modified query loop post template

    Finally, you are able to change the design of the content very easily. For example, you can switch the loop between list and grid view in the block settings bar on top.

    switch query loop between list view and grid view

    It’s also possible to change the number of columns, modify colors, and more. That doesn’t even take into account the many possibilities to adjust the look via block patterns.

    customize query loop block via block patterns

    What’s Great About This Block

    What makes Query Loop one of the best Gutenberg blocks? The fact that puts power into the hands of everyday users that, in the past, were only reserved for developers and people with good PHP skills. Now anyone can create and customize the WordPress loop and output filtered lists of content anywhere on their site.

    Coupled with the Site Editor and its ability to export site customizations, that means that you can create a custom theme and edit page templates without any coding knowledge. Democratization of publishing at work.

    Post Title, Excerpt, Content, Featured Image

    We already mentioned these blocks in the Query Loop block section above but, as parts of the blocks for theme building and templating, they are worth looking into further.

    How It Works

    Post Title, Post Excerpt, Post Content, and Featured Image allow you to display important information and content from pages and posts wherever and in whatever order you want. For that reason, you usually don’t use them inside posts or pages but in templates and template parts. You access those in the Site Editor (Appearance > Editor, when using a block theme) by clicking on the logo in the upper left corner.

    wordpress site editor templates and parts menu

    In the Templates menu, you are able to create custom page templates via the Add New button in the upper right corner.

    add custom templates in wordpress site editor

    You can assign those to posts and pages or, alternatively, set them up so that they automatically apply to certain kinds of content. Of course, you can also edit existing templates to change their design. For example, this is what single posts usually look like in the Twenty Twenty-Two Theme:

    twenty twenty two theme default single post design

    Here is the accompanying template:

    default single post template in twenty twenty two

    Now, we can do the following changes:

    1. Replace the featured image with a Cover block that shows the featured image, add a dark overlay, and move it to the same layout level as Post Content.
    2. Move Post Title inside the Cover block, center it, and change its color to white.
    3. Remove some of the spacers and change the style of the separator.

    Just with these few steps, the page already looks quite different:

    single post design after customizations

    Here’s what the page template looks like in the Site Editor:

    modified single post template

    What’s Great About These Blocks

    As you can see above, these are some of the best Gutenberg blocks because they are extremely potent. They allow you to move around and modify basic elements of your page display. With just a few clicks, you can make fundamental changes to how content appears on your site. Combine it with the Post Date, Categories, Tags, and Post Author Name blocks, and you can build web pages in whatever way you want.

    Comments

    The Comments block is the last theme block we want to talk about here. As you can probably deduce from its name, it’s responsible for adding the form to leave a comment as well as list existing user opinions on your pages.

    How It Works

    The important thing to keep in mind here, as will quickly become obvious when opening list view, is that the Comments block consists of several subblocks (note: you might have to click on the prompt to switch the block to editable mode to see these).

    the comments block is one of the best gutenberg blocks

    Namely, these are:

    1. Comments Title
    2. Comment Template (includes Avatar, Comment Date, Comment Author Name, Comment Edit Link, Comment Content, and Comment Reply Link)
    3. Comments Pagination (consists of Comments Previous Page, Comments Page Number, Comments Next Page)
    4. Post Comments Form

    What should be obvious by now is that this compartmentalization allows you to arrange different elements in any desired order. For example, in the default block, the form to add a comment is at the bottom of the comments section. If want to make it easier for visitors to reach, you can simply move it to the top.

    move comments form block to top of comments section

    Alternatively, do you want to flip the order of the comment date and author name? Nothing easier than that.

    In addition, each element comes with sensible design customization options. You can change the size and border radius of the Avatar picture, determine whether the author name should link to the author’s URL (and if it opens in a new tab or not), customize the comment date structure, or simply change text size, colors, and background colors for the elements.

    What’s Great About This Block

    Be honest, as a normal WordPress user, before Gutenberg, did you have any idea how to make changes to your comments section? Me neither.

    Now, with the Comments block, you have almost full control over it! Even more, you can actually add a comments form to pages that usually don’t have them and also remove them on a post-to-post basis (if you create a template without the Comments block and assign it to your posts).

    The only thing that’s definitely missing at the moment is the ability to customize text elements, e.g. change Leave a Reply at the top of the comments form to something that might go more with the branding of your site.

    Row/Stack

    Row or Stack is a formatting block that you encounter a lot but mostly without knowing it. Its sole purpose is to arrange elements horizontally or vertically and control their relation to each other.

    How It Works

    In order to understand how the Row and Stack blocks works, the best way is to look at template parts like headers and footers (inside the Template Parts menu in the Site Editor).

    wordpress template parts menu

    These not only often consist mainly of a Row element but also contain additional elements of the same type to control the look of elements inside the header.

    wordpress header made up of row blocks

    As you can see in the markup above, this header is a Row block that contains another Row element for the site logo and title as well as a navigation block. It’s simple but sufficient.

    However, the real magic is in the options that the Row block offers (besides the usual typography and color settings):

    • Change the justification of elements (left, middle, right, space between items, and allow wrapping across multiple lines).
    • Adjust orientation between horizontal and vertical (the latter turns it into a Stack rather than a Row block).
    • Add padding and margin.
    • Control block spacing.

    This allows you to easily arrange elements in whatever way you need.

    What’s Great About This Block

    In the past, you needed to work with a lot of floats in order to arrange HTML elements horizontally and vertically. Even after things improved on the technology front, it was still necessary to familiarize yourself with things like flexbox and grid in order to make this happen. Now, it’s all just a few clicks away. Funny enough though, flexbox is the exact technology that the Row block is using, which you can see when you look at the page with browser developer tools.

    Table of Contents

    This is the only block that falls outside of the premise of this article as it is not yet part of the Gutenberg default blocks. At the time of this writing, it’s only available with the Gutenberg plugin installed and activated. However, it used to take extra plugins to get this functionality in the past and I am just excited that soon it will be a native function and wanted to give it a whirl.

    How It Works

    Creating a table of contents in Gutenberg is pretty easy. First, write and format your text, including your headings. Then, input the Table of Contents block into your page or post – that’s it. The block will automatically create a clickable table of contents from the headings on your page.

    table of contents block in gutenberg editor

    In addition, it adds the necessary HTML anchors so that the page jumps work. That way, when someone clicks on a link in the table of contents, the screen will automatically move to that heading.

    What’s a bit thin at the moment are the block’s customization options. It only comes with settings to narrow down the content of the ToC to the current page (for paginated content) and customize things like text and background colors, sizes, as well as margin and padding.

    If you want more detailed options (such as the ability to remove the double numbers that are visible above), you can convert it to a static list, which has more settings and makes the list editable.

    In that case, the Table of Contents block only works as a shortcut. There is also no way to convert the list back to the original block.

    What’s Great About This Block

    Creating a table of contents used to be kind of tedious. You had to manually copy the heading text, input HTML anchors, format it, and add the right page links. Now, all of that is done for you – and in seconds!

    Sure, there is room for improvement. The current lack of customization options is a bit of a bummer. Page jumps also don’t work in preview because the block uses the URL slug of the finished post. However, it still makes the process of adding a table of contents in WordPress much easier.

    What Are Your Best Gutenberg Blocks?

    The WordPress editor is constantly evolving and adding new blocks to its repertoire. For that reason, it’s easy to lose track of what exactly it has available.

    Hopefully, you have found some inspiration in the article above and maybe the motivation to try out some more blocks. If you discover something you really like, we’d love to hear from you!

    What do you consider to be the best Gutenberg blocks? Anything to add to the list? Let us know in the comments!

    The post 8 Best WordPress Gutenberg Blocks (And How to Use Them) appeared first on Torque.

  • How to Monitor Your Website Performance (5 Ways)

    Nowadays, nearly every business has a website. Therefore, you’ll want to retain your competitive edge by providing an excellent User Experience (UX). However, you might lack the knowledge and skills to measure your site’s performance.

    Fortunately, you can monitor your web performance easily with the right tools. For instance, you can track important data about your site’s accessibility, speed, and database performance. Then, you can make the necessary adjustments to improve your UX.

    In this post, we’ll take a closer look at website performance monitoring. Then, we’ll explore five effective ways to monitor your site. Let’s get started!

    An Introduction to Website Performance Monitoring

    Website performance monitoring is about tracking essential data to make your site more user-friendly. Once you identify areas for improvement, you can take the necessary steps to reduce bounce rates and boost your search rankings. 

    Website monitoring should be a continuous process. This is because factors that affect performance are constantly evolving and changing. This includes your connection speed, operating system, and the number of files on your site. 

    There are different types of website monitoring methods you can use. One of them is synthetic performance monitoring. This is an active approach that evaluates your user journey and measures your availability, functionality, and responsiveness. 

    You could also opt for real user monitoring. This assesses your user interactions, taking note of load time and transaction paths. 

    How to Monitor Your Website Performance (5 Ways)

    Now that you understand a bit more about website performance monitoring, let’s look at five ways you can implement it on your website.

    1. Track Your Uptime

    Uptime refers to your website being available and accessible to users. On the flip side, when downtime occurs, your site is unreachable. This can result in a loss of traffic and revenue.

    The main cause of downtime is a poor hosting service. Other times, unstable plugins and themes can take their toll on your website’s performance. 

    You can measure your uptime using a WordPress monitoring tool like WP Umbrella:

    This management tool provides automatic backups, update management, and maintenance reports. Plus, you’ll be alerted by Slack or email whenever downtime occurs. Better yet, this tool can even prevent PHP errors caused by themes and plugins, which are common causes of downtime. 

    To improve your uptime score, you may need to switch to a quality web host like WP Engine.  Additionally, we recommend that you ditch any unnecessary themes and plugins.  

    WP Enfine and WP Umbrella are by the way compatible and can give you a competitive edge if you want to manage multiple website effortlessly. 

    2. Measure Your Time to First Byte (TTFB)

    Time to First Byte (TTFB) evaluates the responsiveness of your server. Specifically, it measures the time between the browser requesting a page and when it receives the first byte of data from the server.

    A poor TTFB score can be influenced by many factors. For instance, it can be explained by a slow SSL certificate validation, poor network connection, and more.

    To find out your TTFB, you can use a tool like Pingdom. This combines synthetic and real user monitoring to assess your site’s availability, page speed, and transaction paths:

    Alternatively, you could opt for the free Geekflare TTFB tool to find out how fast your TTFB is from three different locations. Simply enter your URL and you’ll get an immediate result:

    To improve your score, you can try implementing a Content Delivery Network (CDN) like Cloudflare. This will ensure that your website loads quickly, no matter where your visitors are located around the world.

    Another way you can improve your TTFB is by using a caching tool. Some hosting companies offer built-in caching with their plans. If yours doesn’t, you can use a plugin like WP Super Cache.

    3. Check Your Page Load Time

    Page load time refers to the average time it takes for your entire page to load, including all text, images, and other elements like JavaScript. It’s an important metric to monitor since it lets you know how fast your server is running.

    It has been found that the bounce rate increases by 32 percent as page load time goes from 1 to 3 seconds. Therefore, keeping a check on this figure can help you retain your visitors. 

    The easiest way to measure your page load time is to use a tool like WebPageTest. This enables you to assess your users’ real experience from different locations:

    Then, you can improve your site speed by reducing image size and quantity. You may also need to compress your media files. 

    4. Keep an Eye on Your Bounce Rate

    As we mentioned earlier, your bounce rate is the percentage of visitors that leave your site after landing on one page. There are several reasons why users may decide not to hang around and explore the rest of your website. For example, they may be put off by slow speeds and poor web design. 

    It’s important that you monitor this metric, as it’s a large teller of your UX. Sites with high bounce rates tend to be slow and unresponsive.

    If you want to keep an eye on your bounce rate, Google Analytics is one of the best tools to use:

    You can also gain insight into your customer journey with features like real-time reporting, funnel exploration, and engagement levels. To boost your bounce rate, you can make sure your site is responsive, your content is readable, and your Calls-to-Action (CTAs) are strong and clear.

    5. Monitor Database Performance (Connection Time and Error Time)

    There are two main ways that you can monitor your database performance. The first is connection time. This refers to the time it takes for the user to make a connection with your server. The second is error time, which measures the percentage of requests that contain errors. 

    These metrics are especially important if your site features lots of dynamic content pulled from your database. Plus, a slow-responding site often has a poor-performing database. 

    SolarWinds Database Performance Monitor is a comprehensive tool that looks for database indicators like Queries Per Second (QPS) and Transactions Per Second (TPS):

    It also identifies the number of open database connections and the number of queries for each error code, enabling you to find frequently occurring errors.

    To improve your database performance, you can increase your memory limit, strengthen your CPU, increase disk space, and optimize queries. Most of these can be done by upgrading to a more powerful hosting plan.

    Conclusion

    The key to a successful website is to prioritize your UX. Otherwise, you risk sending visitors directly to your competitors. With the right tools, you can access important metrics like page load time and bounce rate, and take steps to improve them.

    To recap, here are five ways to monitor your website performance:

    1. Track your uptime using a WordPress monitoring tool like WP Umbrella.
    2. Measure your time to first byte with Pingdom.
    3. Check your page load time using WebPageTest.
    4. Keep an eye on your bounce rate with Google Analytics.
    5. Monitor database performance using a tool like the SolarWinds Database Performance Monitor.

    Do you have any questions about website performance? Let us know in the comments section below!

    The post How to Monitor Your Website Performance (5 Ways) appeared first on Torque.

  • How to Increase the Stability of Your WordPress Website (5 Ways)

    While factors such as Search Engine Optimization (SEO) are essential for your site’s growth, they don’t mean much if it isn’t secure. If you haven’t taken measures to increase the stability of your WordPress website, it might be at risk of poor performance and cyber hacking.

    Fortunately, there are many steps you can take to stabilize your WordPress website. Actions such as using managed hosting and tightening up your password security can help safeguard your website and improve its performance. This will help ensure that your data is protected and your site is functioning optimally. 

    In this post, we’ll discuss the importance of having a site that performs smoothly at all times. Then, we’ll show you different ways to improve your site’s stability. Let’s get to work!

    Why WordPress Stability Is Important

    WordPress is a Content Management System (CMS) that powers over 40 percent of all websites on the internet. While the platform is considered very safe, its popularity makes it an easy target for malicious actors.

    Cyber hackers can do a lot of damage to your site. They might steal your data, add spam links to your pages, and even take down your site entirely. Furthermore, a site that is not secure can experience frequent downtime.

    Additionally, your WordPress site could experience other issues that affect its performance. For example, if you use a shared server, your page could go offline when there is a surge in traffic.

    A website that is constantly down or glitchy can affect your brand reputation and damage your sales. That’s why it’s important to increase uptime as much as possible.

    Fortunately, there are many measures you can take to stabilize your WordPress website. Making your site more secure can help improve its speed and overall performance. This may in turn boost your traffic and conversion rates.

    How to Increase the Stability of Your WordPress Website (5 Ways)

    Now that you know the importance of having a stable WordPress site, let’s take a look at some steps you can take to make it more reliable.

    1. Use Managed Hosting

    Unmanaged hosting means that you’re responsible for maintenance tasks like software updates and security scans. It is usually a cheaper alternative, which is why some people choose it over other options.

    With managed hosting, the hosting company takes care of updates and provides security measures so that you don’t have to. These tasks are important as they can help stop cyber attacks on your site. They can also prevent glitches and other issues caused by outdated plugins and themes.

    WP Engine offers fully managed WordPress hosting to help you keep your site secure:

    The WP Engine homepage.

    It offers a 40-percent page speed increase for your site and guarantees uptime during traffic spikes. This way, you wouldn’t have to worry about poor site performance and lost conversions.

    2. Implement a CDN

    A Content Delivery Network (CDN) is a network of servers located around the globe. When you use a CDN for your website, static versions of your site’s files are delivered from the server that’s geographically closest to the visitor’s location.

    Overall, a CDN helps improve page loading times. This can lead to a better user experience, and therefore a lower bounce rate.

    If you’re looking for a powerful CDN for your website, Cloudflare is a popular option:

    The Cloudflare homepage.

    This software provides you with a global network of servers designed to make your website secure and reliable. There is a free option for single websites, with paid plans starting at $20 per month.

    3. Enable Automatic Backups

    Keeping a backup of your website enables you to recover information quickly if ever it gets hacked or you accidentally delete essential files. If a mishap occurs, you’ll be able to easily restore an earlier version of your site.

    There are plenty of backup options available for your WordPress site. For example, the BackWPup plugin enables you to do backups of your website for free:

    The BackWup homepage.

    This plugin has many features, including:

    • Complete automatic restore
    • Encrypted backups
    • Full database backup
    • Management of backup archives

    It’s important to note that many managed hosting plans offer automatic backups. Check with your provider to see if your WordPress website comes with a backup plan.

    4. Tighten Login Security

    Having a strong login procedure can help protect your WordPress website. You can do this by using a Two-Factor Authentication (2FA) plugin, like WP 2FA:

    The WP 2FA homepage.

    When you set up 2FA, a verification code will be sent to your mobile phone. You’ll need to enter this code into your WordPress login page to access the dashboard. This can help stop unauthorized users from gaining access to your site with automated password guessing and brute force attacks.

    You can also protect your website by using long and strong passwords. A secure login process can provide overall stability for your site and keep your data safe.

    5. Install an SSL Certificate

    A Secure Sockets Layer (SSL) encrypts the information exchanged between your website and your users. This makes it more difficult for hackers to steal personal data.

    Sites with an SSL certificate use HTTPS instead of HTTP, which makes them more secure. Many hosting companies like WP Engine will provide this certification for you.

    If your hosting provider doesn’t offer this feature, you can use a plugin like Really Simple SSL:

    The Really Simple SSL homepage.

    This tool will automatically configure your website to use SSL for extra protection. It also has additional features and a server health check to help you ensure that your site is performing optimally.

    Conclusion

    Although WordPress is a secure platform, it still has many vulnerabilities. To keep it safe, you’ll need to take some precautionary measures. These will help protect it from cyberattacks while increasing its performance. 

    To summarize, here are five ways to increase the stability of your WordPress website: 

    1. Choose a managed WordPress hosting provider such as WP Engine.
    2. Implement a CDN such as Cloudflare to improve your site’s performance.
    3. Enable automatic backups with a plugin such as BackWPup.
    4. Protect your password and login process with a tool like WP 2FA.
    5. Check to see if your web host offers an SSL certificate, or use a plugin such as Really Simple SSL.

    Do you have any questions about how to improve the stability of your WordPress website? Let us know in the comments section below!

    The post How to Increase the Stability of Your WordPress Website (5 Ways) appeared first on Torque.

  • 6 Best Web Hosts for Developers

    With so many web hosts available, it can be difficult to choose one that offers the specific development features you need. Especially since most web hosts cater to general users that might be looking for a more basic service.

    Fortunately, it’s easier to choose a web host when you know what to look for. Whether you want an intuitive control panel, an affordable solution, or powerful security features, we can help you find the hosting provider that best suits your web development needs.

    In this post, we’ll discuss some of the features to look for in a web hosting provider. Then, we’ll explore six of the best web hosts for developers. Let’s get started!

    What to Look for in Developer-Friendly Web Hosts (5 Key Factors)

    Here are some of the key factors to consider when choosing a new web host for your development needs.

    Resources

    Whichever server your sites or apps end up on, it’s essential that they have enough resources to execute effectively. Some of the key resources to pay attention to include general storage, bandwidth, and the central processing unit (CPU).

    All of these factors will determine how your programs are executed. Additionally, it’s useful to check what sort of random access memory (RAM) is offered because this will limit the amount of data you can access quickly and easily.

    Scalability

    When choosing a developer-friendly web host, it’s best to think long-term. You may want to ask yourself: what plan will be more useful if I’m expecting significant growth? On the flip side of that, you don’t want to start out with big ambitions only to end up paying for a bunch of features you don’t use.

    That’s why it’s a good idea to choose a developer web host that enables you to scale your resources up and down as you need. Therefore, pay-as-you-go plans can be an excellent solution since they’re more flexible.

    Frameworks

    While you can manually install dependencies using SSH, it’s much quicker to choose a developer web host that’s already configured to run your preferred programming language. Typically, the more popular frameworks to look out for include PHP, Python, and MYSQL.

    However, it’s also useful to make sure that your web host supports multiple programming languages if you plan on working with more than one. Additionally, you might want to access numerous server types such as Apache and Node.

    Security

    Security is always an important consideration with any type of hosting. While shared hosting can be a more affordable option, it can involve greater risk since it lacks proper barriers between applications. Therefore, if one website on the server gets infected, there’s a chance that your website will also go down.

    What’s more, rather than simply choosing the type of hosting service you’d like, consider some of the extra features offered by the provider. For instance, some hosting companies include automated backups, staging environments, firewalls, and website monitoring as part of their packages.

    Reliability

    One of the main considerations with web hosting is that your site remains available and accessible at all times. Otherwise, you can lose out on traffic and revenue. This can also make your site appear untrustworthy.

    With this in mind, the best developer web hosts will offer no less than 99.99 percent uptime. It’s also crucial that you can easily get in touch with the support team should any issues arise.

    6 Best Web Hosts for Developers

    Now that you know what to look for when making a decision, let’s check out six of the best web hosts for developers.

    1. WP Engine

    WP Engine web hosting provider

    WP Engine is a powerful, security-rich web host that can provide you with smooth and speedy performance. Thanks to its native user portal, it’s ideal for working with WordPress. It’s also a great option for collaborative work, enabling you to set unique user permissions, assign roles, and log activity.

    What’s more, with WP Engine, you’ll get access to three staging websites, one for development, one for staging, and one for production. Better yet, each staging area comes with its own unique management menu.

    Features:

    • All plans can function as reseller hosting
    • Choose from twenty server locations
    • Access three staging environments

    Pricing: WP Engine plans start at $20 per month.

    2. InterServer

    InterServer web host homepage

    InterServer is a straightforward developer web hosting service that’s highly customizable. However, it does come with a steep learning curve, so it may not be the best option for beginners. Still, it’s a popular choice since it enables you to work with lots of programming languages including PHP, Python, JavaScript, Ruby, Perl, and Fast CGI.

    One of the best parts about InterServer is that it’s a scalable solution, so you only pay for what you need. If you find yourself requiring more resources at any time, each plan provides a little more than the last, with just a small price increase. This is a great feature since many hosting providers have a large disparity between upgrades.

    Features:

    • Provides a staging option to work on your site privately and safely
    • Plans include unlimited websites, storage, bandwidth, and an email account
    • Offers free security features like a virus scanner, web application firewall, and in-house malware database

    Pricing: You can start using InterServer for just $2.50 per month.

    3. Kamatera

    Kamatera website

    Kamatera provides a highly-configurable environment. For example, you can use it to build a cloud VPN from scratch and determine the exact amount of RAM, CPU, and storage that you’ll need. However, to fully take advantage of this requires a fair bit of technical knowledge and experience.

    In any case, Kamatera is a great developer web host because it offers a flexible pay-as-you-go service. Therefore, you can adjust your server resources and your bill will instantly reflect this change. This makes it one of the best web hosts for scaling your applications. Kamatera also doesn’t scrimp on security, providing firewall protection, distributed denial of service (DDoS) protection, and 24/7 support.

    Features:

    • Uses a cloud load balancer to stabilize performances during traffic spikes
    • Choose from eighteen data centers around the world
    • Instant setup

    Pricing: Kamatera hosting plans start at $4 per month.

    4. Hostinger

    Hostinger website

    Hostinger is a well-known, reliable hosting solution that’s great for experimenting with your app. With this option, you’ll get access to your very own hPanel . This is a user-friendly, native management panel that’s simple to use and provides a clean, stylish interface.

    What’s more, you can access Git support with any plan you choose, tracking changes and restoring previous versions easily. Hostinger also offers an access manager with all shared plans, allowing you to allocate specific roles and access options to team members.

    Features:

    • Weekly backups with all plans
    • Choose your own data center closest to your audience
    • All shared plans include DNS management, a free SSL certificate, and an email account

    Pricing: Hostinger plans start at $1.99 per month for a single shared website. However, you can get VPS Hosting for $3.49 per month, and cloud hosting starts at $9.99 per month.

    5. Liquid Web

    Liquid Web web hosting provider

    Liquid Web is particularly well-known for its cloud hosting and VPS hosting plans. It’s a flexible solution that enables you to choose your own control panel, whether you prefer to work with InterWorx, Plesk Web Pro, or cPanel.

    No matter which plan you choose, you can expect Git support, and amazingly, Liquid Web offers a 100 percent uptime guarantee. Better yet, if downtime does occur, you’ll be compensated ten times the amount you’ve lost. Plus, Liquid Web uses WP-CLI so that you can update, backup, and administrate your site easily.

    Features:

    • Access a ton of security features like firewalls, DDoS protection, and website monitoring
    • Enjoy a 100 percent uptime guarantee
    • Get full root access

    Pricing: Liquid Web plans start at $25 per month.

    6. InMotion

    InMotion hosting website

    InMotion is a fully-featured web host that accommodates many programming languages like PHP, Ruby, Perl, and Python. This is even the case for its shared hosting plans. You can also add multiple users to your website and limit their actions easily on your account.

    InMotion is one of the best developer web hosts for reseller hosting and includes white labeling for agencies. Plus, it’s a reliable solution, offering 99.99 percent uptime and 24/7 support. Additionally, you can benefit from plenty of security features like malware protection and free SSL certificates.

    Features:

    • Git support with all plans
    • Provides SSL, SSH access, unlimited bandwidth, and free email
    • WordPress is auto-installed and you can access other eCommerce tools

    Pricing: InMotion plans start at $2.29 per month.

    Conclusion

    With so many hosting providers available, it can be difficult to choose the right one for your web development tasks. However, it’s easier if you know what to look for. When you consider factors like resources, frameworks, and scalability, you’re off to a good start.

    To recap, here are six of the best web hosts for developers:

    WP Engine: A powerful solution, great for testing and collaboration.

    InterServer: Good for scalability, enabling you to pay for what you need.

    Kamatera: A highly-customizable environment that bills by the second.

    Hostinger: An affordable web host that’s also beginner-friendly.

    Liquid Web: Guarantees 100 percent uptime and allows you to choose your own control panel.

    InMotion: A robust web host, best for reseller hosting.

    Do you have any questions about our list of the best web hosts for developers? Let us know in the comments section below!

    The post 6 Best Web Hosts for Developers appeared first on Torque.