Tag: ecommerce

10 Website Marketing Data You Must Track on Every WordPress Site
Are you wondering which marketing data you should be tracking on your WordPress website?

After launching a website, most small business owners rely on their best guesses to make important marketing decisions. Not only does that add huge risk, but it also significantly slows down growth.

In this guide, we will share the top website marketing data that you must track on every WordPress site, so you can make data-driven decisions to grow your business.

Why Do You Need to Track Marketing Data in WordPress?

We believe it’s easy to double your traffic and sales when you know exactly how people find and use your website. Most business owners do not realize how easy it is to track important marketing metrics on your WordPress site.

For example, with a few clicks, you can find out who your visitors are, where they are coming from, and what they do on your website. You can learn which of your articles are getting more visits and which pages on your site are not getting any views.

If you run an online store, then you can see what’s your website conversion rate, which page drives the most sales, what are your top referral sources, and more.

You can use all this marketing data to make informed business decisions and grow your business with confidence.

That said, let’s take a look at the top website marketing stats that you must track on every WordPress site. You can click the links below to quickly jump to any section you’re interested in:
1. Set Up Google Analytics in WordPress

The best way to track marketing data on your WordPress website is by using Google Analytics. It is the most popular website analytics software in the world and is loved by businesses, bloggers, and marketers because it provides a treasure trove of information.

For example, you can use Google Analytics to learn:
- The number of visits and pageviews on your website
- Who is visiting your website (visitor location, browser, operating system, screen size, and more)
- How they found your website
- How users interact with your website
- And a whole lot more
Google Analytics is an essential tool in our own business. However, you’ll need to add a tracking code to your website, which requires editing code. This can be tricky for beginners, and the slightest mistake can mess up your tracking.

An easier way of setting up Google Analytics is using MonsterInsights. It is the best WordPress Analytics plugin and helps you set up advanced tracking in WordPress without editing code.

See our step-by-step tutorial on how to install Google Analytics in WordPress.

2. Track Outbound Links Using Google Analytics

Any link that takes users away from your website is called an outbound link. If you use affiliate marketing to make money from your website, then those outbound links are also known as affiliate links.

Tracking these outbound links help you see how much traffic you are sending to other sites, and you can use this data to build stronger partnerships with those sites.

As a blogger, you can see which affiliate links are clicked more often by your visitors. This information can help you make a proper affiliate marketing strategy and boost your referral earnings.

The easiest way to track affiliate links in WordPress is by using MonsterInsights. It tracks outbound links and affiliate links on your site out of the box.

You also get easy-to-understand reports inside your WordPress dashboard, including your top affiliate and outbound links.

For detailed instructions see our guide on how to track outbound links in WordPress.

3. Enhanced Ecommerce Tracking with Google Analytics

If you run an online store, then you need to enable enhanced eCommerce tracking in Google Analytics. This would allow you to track the following customer information on your online store.
- Shopping behavior of your customers
- Checkout behavior and tracking the abandoned cart information
- Product lists performance
- Uncover top conversion sources
- Sales performance
Setting up enhanced eCommerce tracking on your WordPress store can be difficult. However, MonsterInsights makes it easy for you and it literally takes a few clicks to configure with no coding needed.

It works seamlessly with the best eCommerce plugins for WordPress, like WooCommerce, Easy Digital Downloads, LifterLMS, MemberPress, and more.

The best part is that you get to see eCommerce reports in your dashboard. It shows how your online store is performing, which products are getting the most sales, where your customers are coming from, and more at a glance.

For details, see our guide on how to enable customer tracking in WooCommerce with Google Analytics.

4. Track User Engagement Data with Google Analytics

User engagement shows you what users do when they arrive on your website. It helps you identify patterns of highly engaged user behavior which leads to more conversions and sales.

For example, you may find out that users visiting a specific page are 10 times more likely to make a purchase. You can then use this insight to send more users to that page, or replicate a similar experience on other pages of your website.

Basically, you will be tracking data about how users interact with your website. For example:
- Tracking your most popular content
- Form submission tracking
- Ecommerce tracking
- Ads tracking to understand how users interact with ads on your website
- Monitoring engaged users
- Time users spend on your website
For detailed instructions, follow our step-by-step guide on how to track user engagement in WordPress.

5. Track Campaign Links with UTM Codes

Google Analytics is really good at tracking where your website traffic comes from. It can even categorize your traffic based on their source, including organic search, organic social, referral, email, and more.

However, when you’re running paid ad campaigns, email marketing campaigns, or social media promotions, you need detailed campaign tracking.

That’s where UTM tracking comes in.

Campaign-level tracking allows you to see exactly which email, ad, or specific call-to-action link helped you get the most traffic or sales.

To make it easy for you to generate UTM links, MonsterInsights comes with a free campaign URL builder, so you can get more detailed reports. You can enter custom campaign parameters like the source, medium, campaign name, and more to create a custom URL.

These tags include native analytics parameters which are tracked by Google Analytics and are included in your reports. You can then see exactly which link users clicked and how your campaigns are performing.

6. Track and Improve Facebook Retargeting Campaigns

Did you know that Facebook allows you to display targeted ads to people who have visited your website in the past? Yes, it’s called retargeting.

You can install a Facebook pixel and display targeted ads to anyone who visits your website. However, if you install Facebook retargeting pixel today, then you will only be able to show your ads to people who visited today and onward.

Even if you are not running a Facebook advertising campaign right now, we recommend installing the retargeting pixel, so you have a built-in audience when you’re ready to get started.

For detailed instructions, see our guide on how to install Facebook remarketing/retargeting pixel in WordPress.

7. Tracking Google AdSense Campaigns

If you run pay-per-click (PPC) campaigns using Google AdSense, then you can easily see how your ads are performing in the AdSense dashboard. However, these reports only tell you how users interact with your ads not what they do after that.

For that, you’ll need Google Analytics which comes with built-in integration with your AdSense account. This integration enables you to easily track your paid traffic conversions.

You can see our guide on how to properly add Google AdSense to your WordPress site.

8. Monitor Your Site with Google Search Console

Google Search Console is a set of free tools offered by Google to give publishers a look at how their website is seen by the search engine.

It provides immensely useful information like how your pages rank for different keywords (more on this later), the overall performance of your site in search engines, and any errors Google crawler found on your website.

Keeping an eye on Google Search Console can help you boost your site’s search engine visibility. To learn more, see our guide on tips for using Google Search Console to grow your traffic.

For example, here is a report showing errors that occur when a user views the site on their mobile devices. Without Google Search Console, it will be very difficult to pinpoint such issues and quickly resolve them.

For detailed instructions, see our guide on how to add your WordPress site to Google Search Console.

9. Track Your Keyword Rankings

Keywords are the phrases users enter in search engines to find what they’re looking for. To get more traffic from search engines, you need to know exactly which keywords are bringing you the most traffic to your website, so you can focus on what’s working.

We have a complete WordPress SEO guide that you can use to learn how to optimize your content for specific keywords.

Normally, beginners rely on manually entering keywords in Google search to see if their site is ranking. This is highly inefficient as you would miss out on thousands of keywords where your site can be easily ranked.

Google Search Console is a free tool that provides you with valuable keyword data with the average position. You can see which search terms are ranking high, search impressions, and how many average clicks you get.

If you’re using MonsterInsights, then you can view the Search Console report inside your WordPress dashboard.

However, it only allows you to see your own site’s keyword data. If you want to research your competitors, then you’ll need SEMRush. This incredibly powerful SEO tool allows you to view in-depth keyword data for any website.

For more on this topic, please take a look at our guide on how to track keyword rankings for your WordPress site.

10. Track Your Email List Growth and Performance

Most popular email marketing services come with stats and insights that you can track. These reports provide useful data like open rate, click-through rate, unsubscribe rate, and more.

You can also see the traffic coming from your email campaigns to your website in your Google Analytics 4 reports under Acquisition Â» Traffic acquisition.

From here, you can see how well your email newsletter traffic converts, and what you can do to improve.

Tracking email marketing data helps you grow your email list. You can create new email forms, change form placements, and use popups to boost subscribers.

While there are definitely other marketing metrics that you can track, we believe these are the top marketing data that every business owner must track on their WordPress site.

We hope this article helped you track the right website marketing data on all your WordPress sites. You may also want to see our step-by-step guide to boost WordPress speed and performance, and our comparison of the best business phone services for small business.

If you liked this article, then please subscribe to ourÂ YouTube ChannelÂ for WordPress video tutorials. You can also find us onÂ TwitterÂ and Facebook.

The post 10 Website Marketing Data You Must Track on Every WordPress Site first appeared on WPBeginner.
31.01.2023
Multi-Currency For WooCommerce: Get Started Now!

By default, WooCommerce shows all the prices of online shops in American dollars (USD). It can be confusing for people outside of the US. Therefore, WooCommerce website owners need to show their prices in the native currency of their users.Â If youâ€™re selling products or services globally, you need an efficient way to handle multiple currencies.

The post “Multi-Currency For WooCommerce: Get Started Now!” first appeared on WP Mayor.

30.01.2023
How to Prevent Fraud and Fake Orders in WooCommerce
Do you want to prevent fraud and fake orders on your WooCommerce store?

Fraud and fake orders can cause serious losses for an online store. Luckily, there are effective tools to prevent spam and block fraudulent orders.

In this article, we’ll show you how to easily prevent fraud and fake orders in WooCommerce.

Why Do You need to Prevent Fraud and Fake Orders in WooCommerce?

Fraudulent and fake orders can cause serious financial losses to a business. This is why you need to monitor your online store and prevent fraud and fake orders.

Last year, online stores lost more than $20 billion in revenue due to fraudulent payments, chargebacks, and fake orders.

For some eCommerce stores, the total fraudulent order costs were higher than 4% of total revenue.

A large number of fake orders are usually spam that can be easily prevented. Some orders are more malicious and are placed just to annoy or harass an online business.

The rest of the fraudulent orders are scammers trying to make a few quick bucks.

That being said, let’s take a look at how to prevent fraud and fake orders in WooCommerce.

Here is a quick overview of all the tips we’ll cover in this guide.
1. Use a WooCommerce Fraud Prevention Plugin

The easiest way to prevent fraudulent and fake orders in WooCommerce is by using an anti-fraud plugin.

First, you need to install and activate the WooCommerce Anti-Fraud plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Upon activation, you need to visit WooCommerce Â» Settings page and switch to the Anti-Fraud tab.

From here, you can set a minimum and high-risk threshold score.

Below that, you can change the order status based on the risk score. For instance, you can set the score when an order will be automatically canceled and set a score to put an order on hold.

Don’t forget to click on the ‘Save Changes’ button to store your settings.

Next, you need to switch to the Rules tab. From here, you can configure the rules and assign them a risk score.

For instance, you can set a 5-point score for a customer who is placing their first order.

You can set scores for suspicious IP addresses, emails, unsafe countries, matching IP addresses to geographic locations, and more.

Carefully review the rules and their assigned scores and make changes if necessary. If you are unsure, then default settings would work for most eCommerce websites.

If you are using PayPal as a payment option on your store, then you can switch to the PayPal tab. From here, you can require users to verify their PayPal email addresses.

The plugin also allows you to connect with third-party fraud detection service Maxmind.

This paid service uses a global database to collect data about suspicious payment details, emails, IP addresses, and more.

You can then add this score to your plugin risk score and choose what to do when this score is higher.

Once you are satisfied with your settings, don’t forget to click on the ‘Save Changes’ button to store them.

Viewing Fraud Detection Activity

The plugin comes with an easier dashboard where you can see plugin activity in an easy-to-understand format.

Simply click on the Anti Fraud menu item in your WordPress admin sidebar. From here, you can see statistics about all your orders.

The anti-fraud plugin will help you catch most of the fake and fraudulent orders on your WooCommerce store.

However, if you need more strict measures then continue reading for additional WooCommerce fraud prevention tips.

2. Use Stripe Radar and 3D Secure to Automatically Block Fraud

Stripe is the most popular online payment solution in the world. There is a WooCommerce Stripe gateway by FunnelKit that helps you properly connect WooCommerce with Stripe, so you can take advantage of SCA as well as 3D Secure payments option by default.

This method would require you to use Stripe as your main payment gateway in WooCommerce. First you’ll need to install and activate the Stripe for WooCommerce plugin by FunnelKit. Once that’s configured, it will guide you to set up Apple Pay, Google Pay, and other settings to help you protect against fraud transactions.

Aside from that, Stripe also offers a feature called Stripe Radar to help fight against fraudulent transactions. This is a powerful set of algorithm that reduces chargeback risks for your business.

Basically Stripe uses machine learning to block orders. Their machine learning is trained on data across millions of companies worldwide that use Stripe.

We use Stripe Radar on our own eCommerce websites to help reduce fake and fraudulent orders.

Aside from their machine learning algorithm, you can also set custom rules with allow and block lists, and more.

Unfortunately not all WooCommerce gateways have these robust features. If you’re looking to switch to Stripe, then we recommend talking with FunnelKit team as they’re WooCommerce experts who can help.

3. Using the Cash on Delivery Payment Option Carefully

In many countries, ‘Cash on Delivery’ is a popular payment option. However, these stores find themselves more vulnerable to fake and fraudulent orders.

Users are able to place an order with a fake address, refuse to accept the order, or cancel an order that is already shipped.

Once you have shipped an order, you will pay out of pocket for shipping and return of that package.

We recommend not using the ‘Cash on Delivery’ option when possible, as that can lower the number of fake orders you may get.

Try to offer alternate payment options for users to pay before you can ship the order.

4. Sell in Specific Countries

WooCommerce allows you to easily restrict orders from specific countries. This helps you prevent fake orders from countries where you don’t sell or ship to.

Simply go to the WooCommerce Â» Settings page and select the countries you want to sell / ship to under the General tab.

You can also restrict certain WooCommerce products to specific countries in WooCommerce as well.

Note: Geographical restrictions may reduce fake orders but users can simply use VPN to change their location and provide fake information to place an order.

5. Require Users to Create an Account

Another useful trick to slow down and prevent fake orders is by requiring users to create an account before they can checkout.

Simply go to WooCommerce Â» Settings page and switch to the Account and Privacy tab. From here, you need to uncheck the box next to the ‘Allow customers to place orders without an account’ option.

Below that, you can check options that allow users to create an account during checkout or from the My Account page.

Asking users to create an account also allows you to easily block customers who placed fraudulent or fake orders.

6. Use a Web Application Firewall and Custom Rules

Many scammers use disposable email addresses, fake IP addresses, and dummy data to place spam or fake orders.

A WordPress firewall helps you block this before it even reaches your website.

We recommend using either Sucuri or Cloudflare, both are among the best WordPress firewall plugin on the market. They comes with powerful security features, CDN servers, and a malware removal service.

In Cloudflare, you can also setup custom page rules to trigger CAPTCHA, or even automatically block users with suspicious activity. We use Cloudflare enterprise on our larger eCommerce stores which comes with all bots anomaly detection and threat response.

If you’re running a large eCommerce store, then it’s worthwhile exploring Cloudflare Enterprise tools.

7. Require Customers to Verify Their Email Addresses

Another way to reduce fake orders and fraudulent activity is by requiring new customers to create an account and then require them to verify their email addresses.

Simply install and activate the Email Verification for WooCommerce plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Upon activation, you need to visit the WooCommerce Â» Settings page and switch to the Email Verification tab.

From here, you can configure the plugin settings to your own requirements.

For instance, you can switch to the Email tab and delay the default WooCommerce new user email until the user verifies their account.

Don’t forget to click on the ‘Save Changes’ button to store your settings.

The plugin will now send a verification email to new WooCommerce customers to verify their email addresses.

It’s important to make sure that if you’re setting up email verification that your WooCommerce store actually have reliable email deliverability. Otherwise this can block real customers from purchasing your products.

We recommend using WP Mail SMTP along with SendLayer to improve your WooCommerce email delivery rates. Over 3 million websites use the WP Mail SMTP plugin to fix WooCommerce not sending email issue.

There’s also a free version of WP Mail SMTP that you can use as well.

We hope this article helped you prevent fraud and fake orders in WooCommerce. You may also want to see our complete WordPress security guide to make your online store more secure or take a look at our expert pick of the best WooCommerce plugins to grow your store.

If you liked this article, then please subscribe to ourÂ YouTube ChannelÂ for WordPress video tutorials. You can also find us onÂ TwitterÂ and Facebook.

The post How to Prevent Fraud and Fake Orders in WooCommerce first appeared on WPBeginner.
30.01.2023
How to Choose an Ecommerce Fulfillment Service (Plus 3 Options)

Running your store single-handedly can be exhausting. Using an ecommerce fulfillment service can help you reduce your workload and focus on more important tasks, like product marketing. However, you may not know where to start. Fortunately, we’ve put together a guide to help you choose the right fulfillment service for your store.

The post How to Choose an Ecommerce Fulfillment Service (Plus 3 Options) appeared first on Themeisle Blog.

25.01.2023
The Complete Guide to Masterfully Secure B2B Sales Process in 2023

B2B sales is a more complex process as compared to business-to-consumer (B2C) sales. It involves multiple decision-makers who are well aware of industry and business. B2B buyers are smarter and more careful about buying products than the end consumers.

The post “The Complete Guide to Masterfully Secure B2B Sales Process in 2023” first appeared on WP Mayor.

23.01.2023
How to Add WooCommerce Featured Products to Your Website

It may surprise you that adding a product on WooCommerce doesn’t actually feature the item on your homepage. Instead, you must actually add WooCommerce featured products manually. The good news is that it’s rather simple to learn and in this post we’re going to teach you exactly how to do it. By the time you finish reading, you’ll know how to add WooCommerce featured products to your online store’s homepage, or anywhere else on the site.

The post How to Add WooCommerce Featured Products to Your Website appeared first on Themeisle Blog.

20.01.2023
User-Generated Content for ECommerce and How To Leverage It?

Customer trust is one of the highest drivers of closing a sale. You can gain it using user-generated content. What is it, why do you need it, and how to use it?

The post “User-Generated Content for ECommerce and How To Leverage It?” first appeared on WP Mayor.

16.01.2023
How to Use FOMO on Your WordPress Site to Increase Conversions
Are you looking to use FOMO and social proof notifications on your WordPress site?

FOMO, short for fear of missing out, is basically a marketing technique used to create anticipation and excitement for a product. It uses a basic psychology principle to help customers make a buying decision faster.

In this article, we will show you how to properly use FOMO on your WordPress website to increase conversions and sales.

What is FOMO and How Does it help with Conversions?

FOMO or ‘fear of missing out’ is a psychological term that describes anxiety about missing out on something exciting and trendy.

As a WordPress website owner, you can take advantage of this human behavior in your marketing strategy and improve your conversions.

The concept of FOMO is not new. It’s actually been used by marketers even before the arrival of the internet. However, with online marketing, FOMO has become far easier to implement and much more effective.

For example, if you run an online store, then you can create anticipation about an upcoming sale and limited-time offers by adding social proof to your landing pages.

You can also use it to build your email list, run affiliate marketing campaigns, boost app downloads, and more.

With that said, let’s take a look at how to easily add FOMO to your WordPress site. We will show you two techniques that we have successfully used on our own websites with incredible results.
Method 1: Adding FOMO with Social Proof by Using TrustPulse

People feel more comfortable with their buying decision when they know others have also bought the same product or service and had a good experience with it.

This is why smart business owners use social proof in their marketing.

The best way to add social proof to your website is by using TrustPulse. It is one of the best social proof plugins for WordPress on the market.

TrustPulse allows you to display real-time user activity notifications on your website, such as products purchased, forms submitted, etc.

To get started, you’ll need to install and activate the TrustPulse plugin on your website. For more details, see our step-by-step guide on how to install a WordPress plugin.

The plugin helps you connect your WordPress site to the TrustPulse app.

Upon activation, click on the TrustPulse menu from the WordPress admin sidebar and click the ‘Get started for free’ button to continue.

This will take you to the TrustPulse website, where you can sign up for a free account. The free plan is good for up to 500 sessions per month.

Once you sign up, you are ready to create your first campaign. Simply click on the ‘Create Campaign’ button to start your first FOMO campaign.

Next, you will need to provide a title for your campaign and select your website.

If you scroll down, then you can choose a campaign type.

TrustPulse offers 4 different campaign types to choose from.

These include showing recent activities, the number of people taking action, visitor analytics, or a static notification with helpful information.

After selecting a campaign type, don’t forget to click the ‘Next Step’ button.

You can now head to the ‘Appearance & Design’ tab and choose language and appearance options for your campaign. You can change the position, badge image, style, and more.

Once done, click on the next step to continue.

Next, you need to choose how you want to capture the activity.

We recommend using ‘AutoMagic,’ which allows you to select the activity that matches different conditions. For example, you can select your checkout page to automatically capture eCommerce activity.

You can also use Zapier to capture activities from 1000+ integrations.

Once done, click on the next step button to continue.

Next, you need to set up the display rules. You can display the badge on all pages or specific pages on your site. You can also choose the delay between notifications, run them as a loop, and enable mobile notifications.

After that, click on the ‘Publish’ tab at the top.

In the next step, simply click the ‘Launch your TrustPulse campaigns’ button.

Don’t forget to click the ‘Save’ button to store your changes and then exit the campaign builder.

You can now visit your website to see your FOMO campaign in action.

Method 2: Adding FOMO Countdown Timers with OptinMonster

We have all seen marketers using ‘Urgency’ to get customers’ attention. Whether it is your local grocery store or a big name-brand website, it is one of the oldest marketing techniques, which works just as effectively online.

Basically, you show users an offer with a sense of urgency, which triggers the fear of missing out on a valuable deal and helps users make a purchasing decision.

Urgency hacks can be used with limited-time offers, seasonal sale campaigns, one-time discounts, and more. To learn more, see this article on using urgency to hack conversion rates with proven methods.

The best way to add urgency timers in WordPress or WooCommerce is by using OptinMonster. It is the most popular conversion optimization and lead generation software that helps businesses turn potentially abandoning website visitors into subscribers and customers.

First, you will need to sign up for an OptinMonster account. It is a paid tool, and you will need at least the ‘Basic’ plan to use their Floating bar campaigns.

After signing up for an account, you will need to install and activate the OptinMonster plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

This plugin is a connector between your WordPress site and the OptinMonster application.

Upon activation, click on the ‘Connect Your Existing Account’ button on the OptinMonster welcome screen.

Next, you should see a new window open where you’ll be asked to connect your website.

Go ahead and click the ‘Connect to WordPress’ button.

After connecting your website, you will need to go to OptinMonster Â» Campaigns from your WordPress dashboard.

From here, click on the ‘Create Your First Campaign’ button to continue.

This will launch the OptinMonster campaign builder.

First, you will need to select an optin type and then select a theme. We will use a ‘Floating bar’ campaign with the ‘Countdown’ theme.

Next, you will be asked to choose a name for your campaign.

Once that’s done, simply click the ‘Start Building’ button.

On the next screen, you’ll see the drag-and-drop tool, where you can simply point and click to design your campaign.

You’ll see a live preview of your campaign in the right panel and a bunch of customization blocks and options in the left panel.

With the floating bar countdown campaign, the preview will appear near the bottom of the screen for you, just as it does for the users.

Go ahead and click on the countdown timer in the live preview to set the countdown style and end date. You can use two types of countdown timers: Static and Dynamic.

The static timer remains the same for all your users, while the Dynamic timer changes based on user behavior on your website.

For this tutorial, we will be using the static timer. Since we are using a floating bar with a countdown theme, we can move the floating bar to the bottom or the top.

You can just point and click to edit the text in your floating bar. You can add a coupon code, add links to special offers, and style it any way you want.

Next, you can go to the ‘Display Rule’ tab at the top. Here, you’ll see different options for showing your campaign.

For instance, you can select the ‘Time on Page’ option and show the floating bar after a user spends at least 5 seconds on your website.

Below that, you also get to select the location for your campaign. We’ll use the default setting where the countdown timer floating bar will appear on all the pages on your website.

Once you are satisfied, don’t forget to click on the ‘Save’ button at the top.

After that, head to the ‘Publish’ tab. Now, change the Publish Status from Draft to Publish.

Don’t forget to click the ‘Save’ button and close the campaign builder.

You will now see the WordPress Output settings for your recently created campaign.

By default, your campaign will be disabled, and you just have to click on the Status dropdown menu to change it from Pending to Published.

Once that’s done, click the ‘Save Changes’ button.

You can now visit your website to see your countdown timer FOMO campaign in action.

Tracking Your Conversions in WordPress

FOMO techniques work really well for conversions, but how do you keep track of their performance? Without tracking, you wouldn’t know how many sales or leads were generated because of these campaigns.

All expert marketers use Google Analytics. It not only helps you see where your users are coming from but also allows you to track user engagement on your website.

The easiest way to use Google Analytics in WordPress is through MonsterInsights. It is the best Google Analytics plugin for WordPress and makes it super easy to track conversions on your website.

For instance, it has an eCommerce addon, which helps you track your eCommerce performance without leaving the WordPress dashboard. Plus, you can also track form conversions, link clicks, and more with MonsterInsights.

For more details, please see our guide on WordPress conversion tracking make simple.

We hope this article helped you learn how to add FOMO to your WordPress website and boost conversions. You may also want to see our list of must-have WordPress plugins for business websites and how to start a WordPress blog.

If you liked this article, then please subscribe to ourÂ YouTube ChannelÂ for WordPress video tutorials. You can also find us onÂ TwitterÂ and Facebook.

The post How to Use FOMO on Your WordPress Site to Increase Conversions first appeared on WPBeginner.
12.01.2023
How to Add Country Restriction for WooCommerce Products
Recently one of our readers asked if it was possible to restrict countries in your WooCommerce store?

By hiding your WooCommerce store from specific countries, you can control your product visibility around the world. That way, your products will only be available in specific countries.

In this article, we will show you how to easily add country based restriction to WooCommerce products or even your entire WooCommerce store.

Why Restrict Your WooCommerce Store in a Country?

When selling products online, an online store owner can come across a lot of problems. For example, you can get a product order from a country where that product is illegal, or your payment gateways can’t process fees.

When building a WooCommerce store, it is important to provide the best user experience to your customers. You don’t want the customer to place an order only to find out that they can’t complete their purchase.

This can result in customer frustration, and it can keep them from ever coming back to your site or buying something else from you.

To avoid these kinds of situations, it is better to restrict access to your WooCommerce store or products from specific countries.

With that being said, let’s take a look at how you easily can restrict your WooCommerce store and products in specific countries.

You can jump to either method by clicking the links below:
Method 1. Restricting Countries Using WooCommerce Settings

You can easily hide your online store in specific countries using WooCommerce default settings.

First, go ahead and click on the WooCommerce Â» Settings option in your WordPress dashboard and then go to the ‘General’ tab.

Once there, scroll down to the ‘General Options.’ Here you will find the ‘Selling Location’ section. Simply click on the dropdown menu in the field where you will find three options.

You can either select the ‘Sell to specific countries, except for…’ option, or you can choose the ‘ Sell to specific countries’ option.

When you select the ‘Sell to specific countries, except for…’ option, another field will appear.

Now, just select from the dropdown any countries where you don’t want to sell your products.

If you’ve chosen the ‘Sell to specific countries’ option, a ‘Sell to specific countries’ field will appear in the settings below.

Now you can select all the countries where your store will be available.

This method is very easy to use, and you don’t have to download any additional WooCommerce plugins for it.

The main downside of this method is that you cannot hide specific products.

By restricting countries using the default settings method in WooCommerce, the restrictions will be applied to your whole online store, and users in those countries won’t be able to buy any of your products.

If you only want to hide some specific products in different countries, it is better to use a plugin mentioned in Method 2. Let’s take a look at how to restrict specific WooCommerce products in different countries.

Method 2. Add Country Based Restrictions for WooCommerce Products

The best way to hide your store products in some specific countries is by using a WordPress plugin like the Country Based Restrictions For WooCommerce.

It is a free WooCommerce plugin that allows you to hide your products in specific countries.

First, you’ll need to install and activate the ‘Country Based Restrictions For WooCommerce’ plugin. For more details, please take a look at our guide on how to install a WordPress plugin.

After you’ve activated the plugin, go to Plugins Â» Installed Plugins.

Here, click on the ‘Settings’ link in the ‘Country Based Restrictions for WooCommerce’ entry.

Once you’re on the ‘Settings’ page, just click on the ‘Catalog Visibility’ option.

After you’ve clicked on the ‘Catalog Visibility’ option, you will have 3 choices:
- Hide Completely – Restricted products will not appear in your store.
- Hide Catalog Visibility – Restricted products will only be available by direct links, but not through browsing or search results.
- Catalog Visible (non purchasable) – Restricted products will appear as normal, but customers will be unable to purchase them.
Once you’ve chosen an option, simply click on the ‘Save Changes’ button.

Next, go to WooCommerce Â» All Products in your WordPress dashboard.

Locate the product that you want to restrict and simply click on the ‘Edit’ link.

This will open the ‘Edit Product’ page. You can then scroll down to the ‘Product Data’ section.

Next, simply click on the ‘Country Restrictions’ option to the left.

After you’ve clicked on the ‘Country Restrictions’ option, you’ll see a ‘Restriction Rule’ field.

Simply click on the dropdown menu beside the field and select the ‘Product Not Available For Selected Countries’ option.

After that, go to the ‘Select Countries’ field and click on the dropdown beside it.

Then, simply choose the countries where your product won’t be available for purchase.

Once you’re happy with your choice, don’t forget to click on the ‘Publish button.’

Now, if a customer from the chosen country visits your store, the product you’ve restricted won’t appear.

Bonus: Geolocation Targeting for WooCommerce to Grow Sales

Did you know that geotargeting in WooCommerce can help you grow sales?

We have created an ultimate guide to geolocation targeting in WordPress that will show you how to create personalized content and offers for users in specific countries using various tools.

For example, you can use a plugin like OptinMonster to run specific discounts for certain locations, offer different prices based on countries, and so much more.

We hope this article helped you learn how to restrict countries in your WooCommerce store. You may also want to see our ultimate WooCommerce SEO guide to improve your SEO rankings, or see our tutorial on how to fix WooCommerce not sending email issue to improve your email deliverability.

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The post How to Add Country Restriction for WooCommerce Products first appeared on WPBeginner.
10.01.2023
Advantages of Using WooCommerce to Build Your Ecommerce Website

WooCommerce makes it easy and affordable to offer any item or service on any website. It enables you to manage inventory, accept secure payments, sell both real and digital goods, and properly file all of your taxes.

The post “Advantages of Using WooCommerce to Build Your Ecommerce Website” first appeared on WP Mayor.

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