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Tag: Grow

  • CRM vs CMS: Exploring the Differences & How They Work Together

    Businesses — big and small — are constantly working to connect, engage, and build relationships with their audiences. To be effective, efforts have to span across various channels, mediums, and technologies. It’s a lot to manage!

    Amidst this flurry of activity, two tools have become indispensable: customer relationship management (CRM) software and a content management system (CMS).

    These might sound complex, but their essence is simple — they’re platforms designed to streamline specific aspects of your business operations. 

    The differences between the two, and how they can complement one another, often cause confusion. So we’re here to walk you through the world of CRMs and CMSs, exploring their definitions, benefits, and potential to drive your business forward. 

    What is a CRM? (customer relationship management system)

    A CRM is your key to customer-centric business operations. It’s a powerful tool designed to manage and analyze interactions and data throughout the customer lifecycle. The ultimate goal is to improve customer service relationships, aid in retention, and drive sales growth. With a CRM, you’re not just managing customers, you’re understanding them. 

    What are the benefits of a CRM?

    1. Centralized data. With a CRM, all your customer data — interactions, transactions, and preferences — are housed under one roof. No more rifling through spreadsheets or databases. Your customer data is organized, accessible, and ready to deliver insights. 

    2. Better customer service. CRM provides in-depth customer data, allowing you to personalize interactions and solve problems efficiently. All of your sales representatives can have access to information about each customer, allowing them to understand previous conversations instead of asking the same questions over and over.

    3. A streamlined sales process. With a clear view of the customer journey, you can identify opportunities and bottlenecks, thus refining your sales strategy and boosting conversions.

    4. Enhanced marketing efforts. CRM data can guide your marketing strategy, ensuring that your campaigns are tailored to customer behaviors, needs, and preferences. 

    Typical features of a CRM

    A CRM can pack a punch with a host of features designed to enhance your customer relationships, and Jetpack CRM is an excellent example. Features include:

    1. Contact management. A tool like Jetpack CRM allows you to capture, track, and manage customer data effectively. Everything from contact details to interaction history is neatly organized.

    2. Sales funnel visualization. A CRM provides a clear view of your sales funnel, highlighting opportunities and revealing choke points. 

    3. Task management. Assign tasks, set reminders, and follow up on pending work with a CRM. It’s about taking the right action, at the right time.

    4. Analytics and reporting. A CRM turns raw data into actionable insights with detailed analytics and reporting. 

    What is a CMS? (content management system)

    A CMS, on the other hand, is your digital publishing powerhouse. It’s a software application or set of related programs that allows you to create and manage online content. With a CMS, you can control and structure the content on your website without diving into the technical depths of web development.

    What are the benefits of a CMS?

    1. Easy content management. A CMS gives you the freedom to create, manage, and modify content on your website without any technical knowledge.

    2. A collaborative work environment. Multiple users can contribute and collaborate on the same content, ensuring smooth workflows and efficient content production.

    3. Improved search engine optimization. With built-in SEO tools, a CMS can help optimize your content for search engines, thus improving your visibility.

    4. Unlimited customization options. A CMS like WordPress provides you with numerous themes and plugins to customize your website’s look and feel, ensuring that it resonates with your brand.

    Typical features of a CMS

    A CMS comes equipped with a variety of features to streamline your content management efforts. WordPress, as the leading CMS, showcases these capabilities brilliantly, including:

    1. Content creation and management. WordPress allows you to easily create, edit, and organize your content with its powerful block editor.

    2. User management. With WordPress, you can manage user access, roles, and permissions, ensuring a safe and efficient work environment.

    3. Compatibility with additional tools. WordPress has an extensive range of plugins that enable you to add features and functionality to your website, customizing it according to your needs.

    4. A template system. A CMS like WordPress typically offers themes that can change the way your site looks without altering its underlying software. 

    The differences between a CRM and CMS

    In the simplest terms, a CRM manages your customers, while a CMS manages your content. 

    A CRM focuses on managing customer data, interactions, and relationships, driving customer satisfaction and sales growth. On the other hand, a CMS is all about creating, managing, and modifying digital content. It’s your tool for publishing and structuring the content on your website.

    In essence, a CRM works behind the scenes, shaping the way you interact with your customers, while a CMS is on the front lines, shaping the way your customers interact with you.

    Use cases of a CRM vs CMS

    Understanding the different use cases for a CRM and CMS can help you appreciate their individual strengths and collective potential.

    1. A CRM for sales and marketing

    A CRM can be your sales and marketing team’s best friend. It provides a wealth of customer data that can be used to personalize sales interactions, tailor marketing campaigns, identify sales opportunities, and evaluate marketing performance. 

    Jetpack CRM interface

    For instance, with Jetpack CRM, you can manage and track leads, nurture customer relationships, and glean insights from customer data to shape your marketing strategies.

    2. CMS for content and website management

    A CMS, like WordPress, on the other hand, is a boon for content creators and website managers. It empowers you to create and publish content, manage the look and feel of your website, and collaborate efficiently with your team. 

    the WordPress block editor in action

    CRM and CMS as standalone software

    Operating a CRM or CMS as a standalone system does come with benefits and drawbacks. 

    On the one hand, a standalone CRM, like Jetpack CRM, can provide a focused environment for managing and analyzing customer data, thereby improving customer relationships and driving sales. However, the lack of integration with your CMS could result in a disconnect between your customer data and your content strategy, potentially hampering its effectiveness.

    Similarly, a standalone CMS, like WordPress, gives you complete control over your digital content and website. Yet, without CRM integration, you’re missing out on valuable customer insights that could enhance your content’s relevance and impact.

    The need for integration: CMS and CRM together

    The real magic happens when you bring a CMS and CRM together, each amplifying the other’s strengths. 

    The right integration allows your CRM to access data from your CMS, providing a more comprehensive view of your customers. For example, it automatically pulls in information about the orders that an individual has placed, so that your customer service team can best answer their questions and so that you can segment shoppers to enhance your marketing strategy.

    contact page in Jetpack CRM

    But integration doesn’t mean just slapping the two systems together. It’s about creating a sum greater than its parts. That’s where Jetpack CRM comes into play, seamlessly integrating its powerful tools with your WordPress site.

    Jetpack CRM and WordPress: the perfect combination

    Jetpack CRM and WordPress aren’t just compatible — they’re symbiotic. Together, they marry the content and customer management, streamlining and enhancing business operations.

    Jetpack CRM was crafted specifically for WordPress. Its creators envisioned a CRM that would leverage the flexibility and power of WordPress and serve as a tool that’s easy to use, feature-packed, and capable of turning customer management into a breeze. 

    How Jetpack CRM leverages power of WordPress

    Jetpack CRM taps into the user management, content hierarchy, and plugin architecture of WordPress to streamline the customer journey. It packs a host of features that seamlessly blend with WordPress, including:

    1. WordPress user sync. Jetpack CRM allows you to automatically sync WordPress users and CRM contacts, ensuring that your data is always up-to-date.

    2. Invoices & transactions. With Jetpack CRM, you can manage invoices, quotes, and transactions right from your WordPress dashboard, providing a unified business management experience.

    3. Email and SMS marketing. Connect your CMS to your existing email service provider like MailPoet or use the Mail Campaigns extension to send unique marketing messages to specific customer segments. And add the Twilio extension to send text message marketing to your contacts. 

    4. Automated customer data sync. Sync all the data from your WooCommerce store. Gain more in-depth insights into customer information, preferences, and buying habits and market specifically to them.

    5. Online commerce without the ecommerce site. Creating your own ecommerce site is a great way for B2B and service-based businesses to streamline operations. But if all you want to do is send an invoice and collect payment, Jetpack CRM lets you do that easily and quickly.

    Pairing Jetpack CRM with WordPress isn’t just about integrating systems; it’s about creating a cohesive and effective customer-centric strategy. It’s about knowing your audience, delivering content they love, and forging relationships that endure.

    How to integrate Jetpack CRM with your WordPress site: a step-by-step guide

    Installing and setting up Jetpack CRM is simple. Just follow these steps:

    1. In your WordPress dashboard, go to Plugins → Add New. Search for “Jetpack CRM” and click Install Now → Activate.

    essential details field in Jetpack CRM

    2. You’ll now see a setup wizard that will walk you through the process of getting started. It will ask you details about your site, like the type of business you run and the currency you accept. Answer all of these questions, then click Next.

    importing contacts into Jetpack CRM

    3. On the next page, you’ll see options for importing contacts from other tools you may be using, such as Stripe, WooCommerce, and Twilio. If you want to do so, click the Connect your CRM to other services button. Otherwise, proceed on.

    optional features in Jetpack CRM

    4. Now, you’ll see options for enabling extensions and additional functionality, such as quotes, invoices, and WooSync. Turn on these as needed.

    5. Finally, you’ll have the option to subscribe to the Jetpack CRM newsletter. Click Finish and go to your CRM.

    Now, take the time to get to know your dashboard and configure your settings. For more information and detailed walkthroughs about everything Jetpack CRM, check out the documentation.

    Maximizing Jetpack CRM’s features

    Just integrating the two systems isn’t enough — you need to make them work for you.

    1. Managing contacts

    With Jetpack CRM, managing contacts is easy. You can add, edit, and categorize contacts, track customer interactions, and view all this information in a neat, user-friendly dashboard. The trick is to keep your contact data organized and updated, ensuring that you have accurate and actionable customer insights at your fingertips.

    2. Tracking customer interactions

    Jetpack CRM’s customer interaction tracking allows you to monitor activity on your WordPress site — pages visited, forms filled, downloads made, and more. You can then use this information to understand your customers better and tailor your sales and content strategy to match their needs and preferences.

    3. Optimizing marketing efforts

    Using the customer data gleaned from Jetpack CRM, you can refine your marketing campaigns, making them more personalized, targeted, and effective. Monitor campaign performance, identify what works, and tweak what doesn’t.

    4. Customizing the CRM to fit your business needs

    Every business is unique, and your CRM should adapt to meet your specific needs. Jetpack CRM allows you to customize your CRM experience with a range of extensions for email marketing, invoicing, webinars, and more. Choose the ones that suit your business needs and create a CRM that’s tailor-made for your business.

    Tips for getting the most out of your CRM-CMS integration

    1. Map your customer’s journey

    A fundamental part of successfully integrating your CRM and CMS lies in understanding the path your customers take from discovery to conversion. Map out this journey, using your CRM to capture key touchpoints and interactions. 

    This will help guide the content and messaging you develop through your CMS. Jetpack CRM, for instance, is excellent at recording customer data, while WordPress makes content publishing a breeze.

    2. Harness the power of data

    Every interaction a customer has with your website is a nugget of data that can be utilized. Your CRM system collects and organizes this data, allowing you to leverage it to tailor your content, marketing, and sales strategies. Make sure your CMS is designed to make full use of this information. For example, WordPress’s compatibility with Jetpack CRM ensures a seamless data flow, enhancing your data-driven marketing efforts.

    3. Personalize the experience

    Using the data you gather, deliver a personalized experience to each contact. While your CRM manages customer data, your CMS must be flexible and robust enough to deliver varied content. WordPress shines in this respect, with customization at its core, while a CRM like Jetpack CRM makes tailoring customer interactions effortless.

    4. Maintain CRM data quality

    Ensure the customer data stored in your CRM is regularly updated. This not only helps maintain the quality of your customer relationships, but it also guarantees that your CMS delivers relevant and engaging content.

    5. Use your CRM for content strategy

    Your CRM can provide invaluable insights for your content strategy. Use the data it provides to create content that resonates with your audience. As you feed these insights into your CMS, you’ll create more meaningful and impactful connections.

    6. Implement automation where possible

    Use automation features in your CRM to streamline tasks such as sending emails or updating customer data. This frees up your team’s time, allowing them to focus on other vital areas. Jetpack CRM, as an example, has a wealth of automation features that can save valuable time.

    7. Utilize integrations

    Make use of the integration features of your CRM and CMS to connect various aspects of your business. This helps streamline your processes and make your systems work in sync. With both WordPress and Jetpack CRM supporting a multitude of third-party integrations, the possibilities are endless.

    8. Customize your CRM to suit your needs

    Make the CRM truly yours by customizing it to align with your unique needs. Whether it’s adjusting terminologies or capturing additional information, a flexible CRM is an asset. Jetpack CRM, for instance, offers multiple customization options to fit your business model.

    9. Train your team

    Make sure your team is well-versed in how to use both the CRM and CMS. Understanding these systems and their integration can improve efficiency and make your strategies more effective.

    10. Review and optimize regularly

    Finally, keep a close eye on the performance of your CRM and CMS. Use the analytics and reporting capabilities of your CRM and the analytics of your CMS to continually review and optimize your strategies.

    By applying these strategies, you can truly harness the synergistic potential these technologies have to offer. As we’ve seen, systems like Jetpack CRM and WordPress exemplify the potential of such an integration, each bringing their unique features to the table. Remember, CRM-CMS integration isn’t about using two systems in tandem — it’s about creating a seamless system that drives business growth.

    Frequently asked questions

    Want to know more about content management systems and customer relationship management software? Let’s dive into some frequently asked questions.

    What is the primary difference between a CRM and a CMS?

    While both a CRM and CMS are pivotal tools for any business, they serve different primary functions. A CRM, or customer relationship management system, is a tool designed to manage a company’s interactions with current and potential customers. It keeps track of customer information, purchase history, interactions, and more, all in one centralized location. 

    A CMS, or content management system, is a tool that allows you to create, manage, and modify content on a website without needing any specialized technical knowledge. It handles all the basic infrastructure, allowing you to focus on the front-end parts of the website — content, design, etc.

    Can a business run efficiently using only a CRM or a CMS?

    While a business can indeed function with only a CRM or a CMS, integrating both can exponentially increase efficiency and productivity. Having both a CRM and a CMS ensures that not only is your website content managed effectively, but your customer relationships are also nurtured and improved over time. 

    For instance, you could run a blog on WordPress (CMS) to attract visitors and generate leads. Once these leads are captured into Jetpack CRM, you can then nurture these relationships, turning prospects into loyal customers.

    How does a CRM-CMS integrated system improve operational efficiency?

    When you integrate your CRM and CMS, the synergy between the two creates a unified system that boosts operational efficiency. With a CRM like Jetpack CRM integrated with a CMS like WordPress, you can ensure that your content strategies are informed by your customer insights and vice versa. 

    For instance, you can use the CRM data about your customers to personalize your CMS-driven content. Similarly, the behavior data of users interacting with your content can be captured by the CRM for further analysis and action. This circular data flow between CRM and CMS, when used correctly, can improve both the customer experience and business results.

    How does Jetpack CRM differ from other CRM systems?

    Jetpack CRM stands out from other CRM systems because of its deep integration with WordPress, ease of use, and incredible flexibility. It takes the power and scalability of WordPress and brings it to the CRM space. Furthermore, Jetpack CRM is also modular and customizable to fit your specific business needs. 

    Plus, the ability to manage everything from the same dashboard where you manage your content on WordPress provides unparalleled convenience and efficiency.

    What are some key features of Jetpack CRM that leverage the CMS capabilities of WordPress?

    Jetpack CRM comes with several features that leverage the CMS capabilities of WordPress. For instance, it allows you to manage your contacts right from your WordPress dashboard, eliminating the need to switch between platforms. It also provides features for tracking customer interactions on your WordPress site, allowing you to capture valuable behavioral data.

    Other key features include seamless integration with popular WordPress plugins, customization options to fit your business needs, and in-depth analytics and reporting capabilities to measure and improve your CRM strategies.

    How can I integrate Jetpack CRM with my existing WordPress site?

    Integrating Jetpack CRM with your existing WordPress site is a straightforward process. First, you need to install and activate the Jetpack CRM plugin from your WordPress dashboard. Once the plugin is activated, it automatically integrates with your WordPress site, adding a Jetpack CRM section to your dashboard. 

    From this section, you can manage all your CRM-related tasks — managing contacts, tracking customer interactions, optimizing marketing efforts, customizing the CRM to your needs, and much more — right from your WordPress dashboard.

    Can I customize Jetpack CRM to fit the specific needs of my business?

    Absolutely! One of the significant advantages of Jetpack CRM is its flexibility and customization options. You can customize the CRM to fit your specific business needs, whether it’s renaming fields to match your business terminology, adding custom fields to capture additional information, or customizing the layout and display of information.

    Jetpack CRM: the #1 CRM for sites using WordPress

    In the world of business, the right partnership can propel both organizations to the moon. When Jetpack CRM meets WordPress, it’s like witnessing a celestial alignment. The two don’t just coexist; they amplify each other. Together, they create a platform that’s more than just a CRM or a CMS — it’s a complete business solution. 

    Jetpack CRM was born in the WordPress universe and embodies some of the key traits of WordPress: simplicity, power, and flexibility. It takes the robustness of WordPress, infuses it with CRM functionalities, and delivers a tool that businesses of all sizes can use to drive customer relationships and business growth.

    No matter the size of your company, whether you’re a one-person show or a growing enterprise, Jetpack CRM has you covered. It’s scalable, customizable, and packed with features that make customer management seamless. From capturing leads to closing deals, Jetpack CRM turns every step into a streamlined process, right inside your WordPress dashboard.

    If your business relies on WordPress as its CMS, Jetpack CRM is the ideal choice. The two form a combination that can power your journey to the top. But don’t just take our word for it. Take it for a spin. See how the magic of CRM-CMS synergy can transform your business operations, customer experience, and bottom line.

    Get started with Jetpack CRM today: https://jetpackcrm.com/

  • Jetpack 12.5 – From Form Crafting to Content Enhancement: AI Assistant Makes it Easy

    Looking to save time when creating forms? Seeking actionable feedback on your posts? With Jetpack 12.5, our AI Assistant delivers solutions tailored to your needs, whether you’re new to WordPress or a seasoned vet.

    Create and Customize Forms with Ease

    New AI-powered functionality for the Forms Block empowers you to create and customize forms effortlessly. With a user-friendly interface and intelligent guidance, Jetpack AI Assistant turns form creation into a smooth and efficient process:

    • Creating a registration form for a global event? When you need a dropdown list of countries, Jetpack AI Assistant can populate all countries automatically for you.
    • Need to gather feedback for your newly launched product? Tell Jetpack AI Assistant your key questions, and it will design a comprehensive feedback form for you.
    • Hosting a workshop? Ask Jetpack AI Assistant to create a form with fields like ‘Preferred Session,’ ‘Dietary Preferences,’ and ‘Contact Info’ to streamline your attendee management.
    • Planning an event and need to know who’s attending? Simply ask Jetpack AI Assistant to prepare an RSVP form that includes options for meal preferences, attendance status, and plus-ones.

    Just add a Jetpack Form Block and prompt the AI Assistant to create any type of form for you.

    Introducing Smart Feedback for Your Posts

    Jetpack AI Assistant doesn’t stop at forms. Now you can analyze your entire post before publishing it, offering insights and suggestions tailored to your content:

    • Posting a guide on creating handmade jewelry? The AI Assistant can help optimize your tutorial steps for clarity and user engagement.
    • Detailing your adventures from a recent trip? Get suggestions on clarity, ensuring all the beautiful spots and experiences stand out for readers.
    • Introducing a feature for your app? It will ensure your announcement is persuasive and error-free.

    From tone adjustment to spelling corrections, learn how to elevate your content to perfection in just three steps:

    • Click Publish to open the pre-publish menu.
    • Click on the AI Assistant section.
    • Click Generate Feedback.

    How to get started

    1. Update Jetpack to the latest version and head to the editor within your wp-admin.
    2. Simply add the AI Assistant Block to any page or post and tell Jetpack AI what to do. Pro-tip: type “/ai” to use the block shortcut.
    3. That’s it. Jetpack will take it from there!

    And More

    This release also includes various other enhancements and fixes to improve the experience of Jetpack.

    We’ve made My Jetpack the page you see when you click the Jetpack main menu. This is where you’ll see key information about the products and features you have available on your site. You can easily navigate around and install new features to your site from here.

    We’ve elevated the Newsletter settings to their own tab to make it easier to find. We’ve also made some small improvements to the subscribe content wall, which helps you grow subscribers to your site.

    A big thank you to everyone who contributed to this release!

    Adnan Haque, André Kallehauge, Andrés Blanco, Biser Perchinkov, Brandon Kraft, Brent Nef, Bryan Elliott, Chris McCluskey, Christian Gastrell, Clemen, Damián Suárez, Derek Smart, Douglas Henri, Erick Danzer, Foteini Giannaropoulou, Gergely Márk Juhász, Igor Zinovyev, Jasper Kang, Jeremy Herve, Kev, Luiz Kowalski, MILLER/F, Mark Biek, Matthew Reishus, Miguel Lezama, Mikael Korpela, Osk, Panos Kountanis, Paul Bunkham, Peter Petrov, Rafael Agostini, Renato Augusto Gama dos Santos, Samiff, Sebastián Barbosa, Sergey Mitroshin, Siddarthan Sarumathi Pandian, Steve D, daledupreez, gogdzl, nelsonec87, nunyvega, thingalon, valterlorran

  • The 6 Best Social Media Platforms for Business Growth in 2023

    The world of business is continuously in motion, ever evolving, always changing, and it’s essential for us to adapt and grow with it. The way we perceive social media today, as a quintessential tool for business growth, was not even a blip on the radar two decades ago. Now, it’s almost unimaginable to run a business without some kind of social media presence.

    Today, we’re going to explore the six best social media platforms that can effectively contribute to business growth in 2023. We’ll explain each of these platforms and their potential, and provide you with strategies and best practices to guide your success. Finally, we’ll show you how the Jetpack Social WordPress plugin can streamline your efforts.

    Jetpack for WordPress on Facebook - use Jetpack Social for WordPress Plugin

    1. Facebook

    Facebook: As relevant as ever in 2023

    Despite new platforms taking their share of the spotlight, Facebook remains the most popular global social network with nearly three million active users each month. It has continued to evolve over time to hold relevance and — despite many flashy, new platforms — remains the standard go-to for many people’s social media identity. 

    The benefits of using Facebook for business growth

    1. A large user base and diverse demographic reach

    Facebook’s vast user base is like a treasure trove for businesses. It’s a melting pot of diverse demographics, giving companies the opportunity to reach a broad spectrum of potential customers.

    2. Advanced targeting options for advertising

    Facebook’s ad targeting options are a marketer’s dream. Target customers based on demographics, interests, behavior, and more, taking the guessing game out of advertising.

    3. Facebook Pages and Groups for brand visibility and engagement

    Creating a Facebook Page or Group for your business provides a place where customers can engage, ask questions, and form a community.

    4. Messenger for customer service and communication

    Messenger isn’t just for chatting with friends. It’s become a valuable customer service tool where businesses can provide immediate assistance and communicate directly with shoppers.

    Best practices and strategies for leveraging Facebook’s potential

    1. Create engaging content that resonates with your audience

    Content is the key to Facebook engagement. When crafting posts, ensure that they spark conversations and connect with your followers.

    2. Use Facebook Ads Manager for effective advertising campaigns

    The Ads Manager is a sophisticated tool that can help you create targeted ad campaigns. Learn to navigate its complexities, and it can provide an incredible ROI and opportunities for smaller brands to test campaigns with small budgets.

    3. Leverage Facebook Insights for data-driven decision-making

    Facebook Insights provides a wealth of data about your page’s performance. Use it to analyze trends and behaviors and to make winning business decisions.

    WooCommerce Instagram - A popular choice for business growth

    2. Instagram

    Instagram: A popular choice for business growth

    In the world of social media, Instagram is like the chic, trendy celebrity that everyone wants to befriend. With its visual-centric approach and growing user base, it continues to be a lucrative platform for business growth.

    The benefits of using Instagram for business growth

    1. Visual storytelling and brand identity building

    Instagram’s visually-rich platform allows businesses to tell their stories, evoke emotions, and build a distinct brand identity using a variety of tools.

    2. The ability to engage with your audience through images, videos, and Stories

    The platform’s various formats like posts, Stories, and IGTV provide multiple avenues to engage with your audience and build a loyal following.

    3. Instagram Shopping and product tagging for ecommerce businesses

    The Instagram Shopping feature has transformed the platform into a digital storefront, making it a great opportunity for ecommerce businesses.

    4. Influencer marketing opportunities

    Instagram has birthed a new league of celebrities: influencers. They carry clout, and partnering with the right ones can give businesses the boost they need in visibility and credibility.

    Best practices and strategies for maximizing Instagram’s impact

    1. Craft an attractive and cohesive Instagram aesthetic

    Remember, on Instagram, visuals speak volumes. Take time to create an aesthetic that’s distinct and represents your brand effectively.

    2. Optimize hashtags and strategically use Instagram’s algorithm

    Instagram isn’t a dump-and-run platform. Master the art of using hashtags and understand the platform’s algorithm to ensure that your content is seen and engaged with.

    3. Collaborate with influencers and leverage user-generated content

    Engaging influencers for collaborations and encouraging user-generated content can have a ripple effect on your reach and engagement.

    4. Use Instagram analytics tools for measuring performance

    Utilize Instagram’s built-in analytics or third-party tools to gauge your performance and adjust your strategy accordingly.

    WordPress VIP on LinkedIn - the leading professional networking platform

    3. LinkedIn

    LinkedIn: The leading professional networking platform

    We all know LinkedIn as the go-to platform for professional networking, but it’s more than a digital resume or job-hunting site. It’s a vibrant community where professionals connect, learn, and grow.

    The benefits of using LinkedIn for business growth

    1. Professional connections and networking opportunities

    LinkedIn is a gold mine for forging professional connections that can lead to mutually beneficial collaborations and opportunities.

    2. Opportunities to demonstrate thought leadership and industry expertise

    By sharing insightful content, businesses can assert their industry expertise, build credibility, and establish themselves as thought leaders.

    3. Targeted advertising options for B2B businesses

    LinkedIn’s advertising options are especially potent for B2B businesses, allowing them to directly reach decision makers.

    4. Recruitment and talent acquisition capabilities

    In need of talent? LinkedIn’s recruitment features make it a leading choice for businesses looking to onboard skilled professionals.

    Best practices and strategies for effective LinkedIn utilization

    1. Optimize personal and company profiles for maximum impact

    An incomplete profile on LinkedIn is a missed opportunity. Ensure that your personal and company profiles are fully optimized and professional.

    2. Share valuable content and engage in relevant discussions

    LinkedIn’s community thrives on insightful discussions and valuable content. Make it a point to share content that sparks conversations and showcases your industry knowledge.

    3. Use LinkedIn Groups and Pulse articles for exposure

    LinkedIn Groups and publishing on LinkedIn Pulse can amplify your visibility and establish your brand as an industry authority.

    4. Leverage LinkedIn Ads for targeted marketing campaigns

    LinkedIn Ads can be a strong tool for targeted marketing campaigns. With detailed targeting options, you can reach the right people at the right time.

    Jetpack on Tumblr - a unique, fan-first platform and user base

    4. Tumblr

    Tumblr: a unique, fan-first platform and user base

    Tumblr is the unsung hero of social media platforms. It might not have the same name recognition as others, but it shines bright with its fan-first culture and active user base.

    The benefits of using Tumblr for business growth

    1. The ability to engage with a creative and niche community

    Tumblr houses a hotbed of creativity and niche communities. Businesses can engage these passionate groups with thoughtful content and genuine interactions.

    2. The opportunity to build brand personality and authenticity

    Tumblr’s laid-back vibe provides businesses with an opportunity to let their hair down, showcase personality, and build authenticity.

    3. The chance to take advantage of visual storytelling through multimedia posts

    Whether it’s GIFs, images, or short video clips, Tumblr’s multimedia options offer opportunities for dynamic storytelling.

    4. A fair shot at viral content and community interactions

    The right content on Tumblr can spread quickly across the platform, offering vast exposure.

    Best practices and strategies for leveraging Tumblr’s potential

    1. Understand Tumblr’s user culture and etiquette

    Each social media platform has its culture, and Tumblr is no different. To thrive, brands need to understand and respect the platform’s unique culture and etiquette.

    2. Create visually appealing and shareable content

    Tumblr is all about the visuals. Stand out by creating content that’s not just attractive, but also shareable.

    3. Utilize tags and explore relevant communities

    Tags are the lifelines of Tumblr. Use them wisely to get discovered, and don’t forget to interact with relevant communities to boost your presence.

    4. Engage with Tumblr users through reblogs, likes, and comments

    Interaction is key on Tumblr. Engage with your audience by reblogging their content, liking their posts, and replying to their comments.

    TikTok: rapid growth and popularity

    5. TikTok

    TikTok: rapid growth and popularity

    There’s a new kid on the block, and they’re disrupting the social media scene. TikTok offers businesses a unique and exciting platform for their social media strategy.

    The benefits of using TikTok for business growth

    1. The opportunity to reach younger demographics and capture Gen Z’s attention

    If your business wants to connect with younger audiences, particularly Gen Z, there’s no better platform than TikTok.

    2. The potential for rapid content discovery

    With the right content, you can go viral on TikTok overnight. Its unique algorithm allows for rapid content discovery.

    3. The ability to utilize influencer marketing and brand collaborations

    TikTok houses its own set of influencers. Collaborating with these powerful individuals can skyrocket your reach and visibility.

    4. Creative opportunities for showcasing products and services

    TikTok’s short-form video format and creative tools provide businesses with unique ways to showcase their products and services.

    Best practices and strategies for leveraging TikTok’s power

    1. Understand TikTok’s algorithm and trends

    To get ahead on TikTok, you need to understand its algorithm and stay on top of the trends. 

    2. Create entertaining and authentic content that aligns with the platform’s culture

    TikTok’s culture thrives on authenticity and entertainment. Make sure your content mirrors this culture.

    3. Engage with the TikTok community through challenges and duets

    Engage with the TikTok community by participating in trends, challenges, and duets.

    4. Collaborate with TikTok influencers to expand reach and credibility

    Collaborating with TikTok influencers can give your brand a significant boost in credibility and reach.

    WordPress.com on YouTube - dominance in video content consumption

    6. YouTube

    YouTube: dominance in video content consumption

    YouTube is the leader of video content consumption. With billions of logged-in users per month, it’s a platform that businesses can’t afford to ignore.

    The benefits of using YouTube for business growth

    1. High engagement and reach through video content

    Video is one of the most engaging forms of content, and YouTube is the leading platform for video consumption. The engagement and reach potential is massive.

    2. Monetization opportunities through the YouTube Partner Program

    With the YouTube Partner Program, businesses can monetize their content and earn revenue directly from the platform.

    3. The ability to establish brand authority through tutorials, demos, and vlogs

    YouTube is a fantastic platform for businesses to establish their brand authority through tutorials, demos, and vlogs.

    4. The opportunity to leverage YouTube SEO and discoverability

    YouTube is the second largest search engine, making YouTube SEO an important consideration for businesses.

    Best practices and strategies for YouTube success

    1. Create high-quality and valuable video content

    The key to success on YouTube is creating high-quality, valuable video content that resonates with your audience.

    2. Optimize video titles, descriptions, and tags for search rankings

    Just like Google SEO, YouTube SEO involves optimizing your video titles, descriptions, and tags to improve your search rankings.

    3. Encourage user interaction and engagement through comments and subscriptions

    Encourage your viewers to interact with your videos by liking, commenting, and subscribing to your channel. These actions not only increase engagement but also signal to YouTube that your content is valuable.

    4. Review YouTube analytics to optimize your content strategy

    YouTube analytics provides invaluable insights into your content’s performance. Use this data to optimize your content strategy.

    How to choose the right social media platforms for your business

    1. Assess your target audience. Which platforms do they prefer?

    Not all social media platforms are created equal. Each one serves a different purpose and attracts a unique audience demographic. To choose the right social media platforms for your business, start by assessing your target audience.

    Who are they? How old are they? Where are they located? What are their interests? And crucially, which social media platforms do they prefer? By understanding your target audience, you can make an informed decision about the platforms to pursue.

    2. Understand your objectives. Do they align with the platform features?

    Next, clarify your social media objectives. What do you want to achieve? Are you looking to increase brand awareness? Generate leads? Drive website traffic? Your objectives will influence your choice of social media platforms.

    If you want to drive website traffic, a platform like Facebook, which allows clickable links in posts, might be a good choice. On the other hand, if you’re aiming to build brand awareness through visual storytelling, Instagram and Pinterest could be your best bet.

    3. Analyze your competitors. Which platforms are working for them?

    A competitive analysis can provide valuable insights into which platforms could work best for your business. Look at what platforms your competitors are using and how they’re engaging with their audience. 

    How to make the most of your social media growth strategy

    1. Focus on consistency 

    Consistency breeds familiarity, familiarity breeds trust, and trust breeds loyalty. Being consistent in your social media presence not only increases your brand’s visibility but also strengthens your relationship with your audience.

    2. Create a content calendar and schedule posts in advance

    Planning and organizing your content in advance can significantly improve your social media management. A social media content calendar helps you maintain consistency, ensure a diverse mix of content, and stay on top of important dates and events.

    3. Tailor content to specific platforms and audience preferences

    Each social media platform is unique in its user behavior, culture, and content formats. Therefore, it’s crucial to tailor your content to suit each specific platform and audience preferences. 

    4. Recycle and repurpose content from one platform to another

    While you should create unique content for each platform, you may not have the bandwidth to do this every single time. One way to maximize your content’s reach and lifespan is by recycling and repurposing it across different platforms between publishing uniquely-created posts.

    How Jetpack Social helps you manage your social media accounts

    With multiple social media platforms to manage, it’s easy to feel overwhelmed. That’s where Jetpack Social comes in. It’s a social media sharing plugin for WordPress that helps you manage your accounts effectively and efficiently.

    1. Save time by scheduling your posts in advance

    With Jetpack Social, you can schedule your social media posts in advance. This not only saves you time, but also helps with consistency in your social media presence.

    2. Automatically post your content on social media

    Jetpack Social allows you to automatically post your content on social media. Whether it’s a new blog post or a product update, you can share it with your audience instantly.

    3. Manage multiple platforms from one place

    Managing multiple social media platforms can be a daunting task. But with Jetpack Social, you can manage all your platforms from one place, simplifying your social media management process.

    In conclusion, social media is an indispensable tool for businesses of all sizes. It can help increase brand awareness, drive website traffic, generate leads, and much more. But managing social media effectively can be challenging, especially for small and medium-sized businesses with limited resources.

    Tools like Jetpack Social can make the process much easier. By providing simplified scheduling, automatic sharing, and convenient management, Jetpack Social can help you get the most out of your social media strategy.

    In just a few minutes, you can make a massive leap forward in your marketing program. Get started with Jetpack Social today.

  • Jetpack 12.3 – Introducing AI-Assisted Content Editing and More

    Since the launch of the Jetpack AI Assistant, we’ve been listening closely to your feedback, and we’re excited to announce that now, in addition to creating fresh content, you can use the AI Assistant to revise and enhance your existing blocks in the WordPress Editor. This release also introduces the new Tock Block for easy on-site bookings, alongside numerous enhancements and bug fixes.

    Enhance your editing experience with the Jetpack AI Assistant

    The AI Assistant is designed to make your content editing process more efficient and tailored to your needs. Let’s say you have a paragraph or a block of content that you think could be more engaging or could better represent your ideas. Now, with a simple click, Jetpack AI Assistant can step in and help you to enhance that content, all within the familiar environment of the WordPress Editor.

    The introduction of this new feature comes with several benefits:

    • Efficient Content Refinement: Instead of starting from scratch, let the AI Assistant help you improve your existing content, saving you both time and effort.
    • Quality Enhancement: AI-assisted editing can help fine-tune the language and tone of your content, making it more engaging for your readers.
    • Multiple Block Editing: The updated Jetpack AI is designed to work when you select more than one paragraph, making it much more convenient to edit larger sections of your content in one go.

    Are you ready to explore the AI-powered content editing feature? Here’s what you need to do:

    1. Update your Jetpack to the latest version.
    2. Head to the WordPress Editor within your wp-admin.
    3. Select the paragraph or block you want to edit and find the AI Assistant logo in the “tools” group.

    Seamless bookings now a click away: Introducing the new Tock Block

    Introducing the all-new Tock Block powered by Jetpack! Redefine the way your customers book reservations with your business. Utilizing the lightweight and efficient Tock, this block provides an intuitive, in-line booking experience directly from your website. With a simple click, your customers can access a neatly organized calendar and booking form.

    And More

    This release also includes several new features and improvements:

    A big thank you to everyone who contributed to this release:

    Adnan Haque, André Kallehauge, Andrei Demian, Andrés Blanco, Anna McPhee, Brad Jorsch, Brandon Kraft, Carlos Garcia, Caroline Moore, Clemen, Damián Suárez, Dognose, Donncha Ó Caoimh, Douglas Henri, Dylan Munson, Gergely Márk Juhász, Greg Fogelberg, Igor Zinovyev, Ivan Ottinger, Jason Moon, Jasper Kang, Jeremy Herve, John Caruso, Jonny Harris, Karen Attfield, Luiz Kowalski, MILLER/F, Manzoor Wani, Mark Biek, Miguel Lezama, Miguel Torres, Nate Weller, Osk, Panos Kountanis, Paul Bunkham, Paulo Marcos Trentin, Peter Petrov, Renato Augusto Gama dos Santos, Richard Ortiz, Romario Raffington, Samiff, Sean Fisher, Sergey Mitroshin, Sérgio Gomes, Tim Broddin, bindlegirl, gogdzl, nunyvega, ouikhuan, tbradsha, thingalon, valterlorran

  • Meet Your New Creative Writing Partner — The Jetpack AI Assistant

    We are excited to present the Jetpack AI Assistant, our latest feature aimed at enriching your WordPress experience. Available today on WordPress.com and all Jetpack-powered sites, this tool utilizes the potential of artificial intelligence, adding a formidable ally to your writing process.

    Let’s explore the Jetpack AI Assistant and see how it can make your writing more efficient and engaging.

    Seamless Integration with WordPress

    The Jetpack AI Assistant effortlessly integrates with the WordPress Editor, offering an intuitive interface to interact with AI. This powerful block lets you generate diverse content at your command, significantly reducing the time and effort required in content creation.

    AI-Powered Content Generation

    Simply provide a prompt, and watch as Jetpack AI Assistant crafts compelling blog posts, detailed pages, structured lists, and comprehensive tables — all customized to match your unique requirements.

    Adaptive Tone Adjustment

    Tailor the tone of your text to match your desired style. Make your writing humorous, confident, or empathetic. Whether you aim for a formal tone or a conversational one, Jetpack AI Assistant adjusts to your goals.

    Title & Summary Generation

    Struggling to find a good title or summary? Jetpack AI Assistant has you covered. It will create fitting titles and concise summaries for your posts.

    Translate Effortlessly

    Reach audiences in 12 languages like Spanish, French, Chinese, and Hindi. Or if English is your second language, write in your native language and translate to English. AI‑powered translations are at your fingertips so you can break down language barriers. 

    Superior Spelling and Grammar Correction

    Avoid those embarrassing mistkaes mistakes with Jetpack AI Assistant’s spelling and grammar correction features.

    Conversational UI

    It’s just like sitting with a co-author. Communicate with the Jetpack AI Assistant as if you were chatting with a colleague.

    And this is just the beginning! We’re working to expand Jetpack AI Assistant’s capabilities, so stay tuned for even more exciting features in the coming weeks.

    Give the Jetpack AI Assistant block a whirl! It’s ready for you to explore, with 20 free requests on us. After that, it’s just $10 per month. 

    Also, exciting news for WordPress.com users — the Jetpack AI Assistant is available free of charge on all WordPress.com sites for a limited time. Note that Jetpack AI is an experimental feature, so pricing may change in the future. 

    To get started, just add the AI Assistant block to any page or post. Pro-tip: type “/ai” to use the block shortcut.

    Don’t wait — power up your Jetpack and try the AI Assistant today. 

    Get Jetpack AI

  • How to Add Google Analytics to WordPress — 2023 Setup Guide

    Using Google Analytics with WordPress provides some incredible insights. You can learn how people engage with your website, where traffic comes from, how visitors interact with content, and what elements and pages are popular with your audience. You can then use this to improve your site design, determine what types of content or products to create, and better target your advertising.  

    The good news is that the information Google Analytics provides about your WordPress website is free. But adding it to WordPress can require some time and patience. 

    As you’ll learn throughout this guide, manually adding Google Analytics to WordPress is certainly possible, but is often complicated for beginners. It also provides complex analytics and stats that might be way more than you need, especially if you own a small website and just want to discover more information about visitors and traffic sources. 

    The focus of this guide is on how to add Google Analytics to WordPress, but we’ll also tell you a bit more about a tool called Jetpack Stats. This alternative generates simple data, charts, and graphs, can be easier to install, and also integrates with Google Analytics if you need. Automattic, the company behind WordPress.com, is responsible for Jetpack Stats, so it’s a great choice for many WordPress site owners.   

    How can you use Google Analytics?

    Google Analytics is a platform that anonymously tracks visitor behavior and aggregates that information so it’s useful to site owners and marketers. Google Analytics on a WooCommerce store, for example, can track the ultimate sources of sales revenue so marketers know which efforts provided the best return on investment. 

    But Google Analytics can also tell site owners the pages and posts that are the most popular — in terms of number of visits, but also how long people stay on the page. You can figure out which traffic sources lead people to visit five pages instead of two pages on average (a measure of engagement). You can compare information over time to gauge the success of your site. Does your traffic increase? Are visitors coming back more than once? Have you improved your bounce rate by providing a better, more interesting experience for visitors? 

    There are seemingly thousands of ways you can work with the data to get both basic and highly-advanced insights. Here are some of the things Google Analytics tracks: 

    • Visitor demographic information, like location, devices used, and interests
    • Customer behavior analytics
    • Top sources of traffic
    • User engagement trends
    • Goal completions, like adding products to a cart or signing up for an email list
    • The success of various marketing campaigns

    Why connect Google Analytics to WordPress?

    Using Google Analytics on WordPress is a good idea if you want to learn more about your website and how people interact with it.

    Say you use WordPress for your small business site. Integrating Google Analytics with the platform helps you discover how long people stay on your site, where those visitors come from, what actions they take, what content they engage with, and other insightful statistics. 

    WordPress doesn’t have any in-built statistics, so adding Google Analytics to the platform provides a whole new perspective on your website. You can uncover information that will make your site more successful and relevant to your audience.

    The easiest way to add Google Analytics to WordPress is by using Jetpack. 

    Can I see my WordPress analytics without Google?

    WordPress doesn’t have a built-in way to view site analytics from your dashboard. Google Analytics is one of the most popular tools for collecting and viewing site stats, but it’s not necessarily the best choice for every site owner. 

    While Google Analytics is free to use and provides valuable information, it can be complicated for beginners and hobbyists because it generates a massive amount of data. The platform displays statistics and analytics via complex reports, dashboards, charts, and graphs that can be difficult to interpret. 

    Say you have a personal website and just want to analyze visitors, traffic sources, and other simple information. Google Analytics certainly delivers this data, but it can require scrolling through countless charts and graphs to find what you need. If this sounds more like a chore than a benefit, Google Analytics might not be right for you. 

    Luckily, you can view analytical information about your WordPress site without Google. Jetpack Stats is the simplest and quickest way to access site analytics right in your WordPress dashboard. Use it to get a solid, reliable overview of site performance without a steep learning curve.

    But you can also easily and quickly connect Google Analytics to your site with Jetpack. As you’ll see in a moment, this is a much simpler approach than manually adding tracking codes, especially for beginners. Combining these two gives you the absolute best of both worlds!

    Requirements to add Google Analytics to WordPress 

    Are you ready to add Google Analytics to WordPress? Here are a few things you need before you start:

    Signing up for a Google Analytics account is a simple process. You can create a dedicated account just for your site, or if you already have a Google profile for tools like Gmail, you can sign in and visit analytics.Google.com to associate it with that existing account. Read on for more details.

    How to sign up for a Google Analytics account and get your measurement ID

    Registering for Google Analytics is free, and required whether you connect Google Analytics to WordPress with Jetpack or manually. All you need is a Google account. Follow this step-by-step guide to sign up for a Google Analytics account:

    1. Head to Google Analytics on your desktop computer or mobile device.
    2. Log in to an existing Google account or register for a new one.
    3. Create a name for your Google Analytics account. 
    4. Customize your data sharing settings. This gives you control over how much information you want to share with Google.
    5. Click Next.
    create an account name in Google Analytics

    Now, you’ll need to choose a Google Analytics property — the WordPress website that Google will track. Google will end Universal Analytics in July 2023, so you should create a property in Google Analytics 4 (GA4).

    1. Enter a property name, the name of your business or website.
    2. Choose your reporting time zone and local currency.
    3. Click Next.
    adding property details for Google Analytics

    The next screen is all about your business or site:

    1. Select an industry category that best matches your business (or site).
    2. Choose a business size from the available categories. 
    3. Specify how you intend to use Google Analytics. For example, you might want to use the tool to measure customer engagement or increase conversions. You can select as many categories as you like.
    4. Click Create.
    5. Review, and if you agree to the terms, click I Accept in the Google Analytics Terms of Service Agreement popup. 
    6. Choose how you want to receive email notifications from Google in the My Email Communications popup.
    adding business details to Google Analytics

    The following screen is about setting up data streams, which helps Google collect information from your WordPress site for analytics. Click Web under the Choose a Platform section.

    On the next screen, you need to enter your WordPress site URL and stream name — the name of your website. You’ll notice that Google Analytics has Enhanced Measurement on by default. This option automatically measures content and interactions on your site. Toggle this feature off if you just want Google to track page views.

    Click Create Stream.

    Finally, Google Analytics will provide you with a measurement ID (known as a “tracking ID” in Universal Analytics) so you can connect this tool to WordPress.

    setting up web stream details and finding a measurement ID

    Tip: Copy this measurement ID in your internet browser or leave the tab open. You’ll need this information later.

    Now that you have an account and measurement ID, it’s time to add Google Analytics to your WordPress site!

    There are two main ways to do this:

    1. Using a plugin like Jetpack.
    2. Adding Google Analytics to WordPress manually.

    How to set up Google Analytics on WordPress with a plugin

    Here’s a step-by-step guide to using Google Analytics on WordPress with Jetpack, the easiest way to make the most of this powerful tool.

    Tip: If you’ve already installed and set up the Jetpack plugin for WordPress, scroll down to the ‘Find my Google Analytics measurement ID’ section!

    1. Install Jetpack

    You can install Jetpack directly from the WordPress Admin area. 

    1. Click on Plugins → Add New.
    2. Search for Jetpack.
    3. Click Install Now → Activate.
    4. Click Set up Jetpack.

    You’ll now connect your website to WordPress.com, which will enable you to take advantage of Jetpack’s features, like site stats. All you need to do is click Approve, and Jetpack will take care of everything else.

    2. Select a Jetpack plan

    Jetpack Stats is free to use and includes key stats for your WordPress site. However, you’ll need to invest in a paid Jetpack Complete or Security plan to connect Google Analytics to your WordPress site. These plans include additional features like real-time backups, spam prevention, and malware scanning. 

    1. Head to https://cloud.jetpack.com/pricing in a new browser tab. 
    2. Select a Jetpack plan.
    3. Enter the URL of your WordPress site and click Continue.
    4. Enter the login credentials for the WordPress user account you want to connect. 
    5. Complete the checkout process. At this point, Jetpack will prompt you to enable additional, helpful features. Choose the ones you want or manage them at a later date. Return to your WordPress Admin and click Jetpack → Settings. Then, navigate to the Traffic tab.
    6. Click Activate Site Stats. 

    At this point, you can already view important information about your site through Jetpack Stats. Learn more about that here. 

    Jetpack site stats example

    But let’s see how to enhance this already powerful tool by connecting Google Analytics.

    3. Connect Google Analytics 

    Unlike adding Google Analytics to WordPress manually, you don’t need to copy and paste complicated code. All you need is the measurement ID. If you saved it when you signed up for Google Analytics earlier in this tutorial, now’s the time to pull it out! 

    If you need to find your Google Analytics measurement ID, here’s how to do so: 

    1. Log in to Google Analytics and click Admin in the bottom left-hand corner of your main dashboard. 
    2. Click Property in the left-hand menu. 
    3. Click Setup Assistant in the right-hand menu.
    4. Go to Tag Installation and click Web.
    5. Click on your Google Analytics property.
    6. Copy the measurement ID. It’s a combination of letters and numbers like G-12345.

    Now, you can add that ID to your site by following these steps: 

    1. Go to your WordPress dashboard.
    2. Go to Jetpack → Settings → Traffic. 
    3. Scroll to Google Analytics.
    4. Click Configure Your Google Analytics Settings. Clicking this option will redirect you to your WordPress.com dashboard. 
    5. Scroll to the Google Analytics section.
    6. Paste your measurement ID in the Google Analytics Measurement ID section. 
    7. Review and toggle any settings as desired. Learn more about your options here. 
    8. Click Save Settings.
    entering tracking ID in Jetpack

    And that’s all it takes to gain access to a wealth of information about your site.

    How to view Google Analytics on WordPress

    Now that you’ve completed the setup process, you’re ready to view information from Google Analytics on WordPress. All you have to do is go to Insights → Reports in your WordPress dashboard.

    How to add Google Analytics to WordPress manually

    The manual method is definitely the most complicated one because it requires working with code — a skill you might not have. It can be easy to make a mistake that causes your entire WordPress site to stop working. So, if you want to go down this route, it’s a good idea to back up your website before going any further. Jetpack VaultPress Backup can help you do that.

    By using this tool, you can easily restore a full version of your site to the exact state it was in before it went down, even if you can’t access your WordPress dashboard at all.

    Before you start, you’ll also need the Google Tag provided to you after you created your Google Analytics account. Note that this is longer and more complex than the measurement ID referenced earlier.

    To find this, log in to your Google Analytics account. Click Admin in the bottom left-hand corner of the screen. Click Data Streams → Web in the Property column. Choose the stream for your site. 

    Now, select View tag instructions → Install Manually. Copy the entire selection of code that appears, starting with <!– Google tag (gtag.js) → and ending with </script>.

    Add your Google tag to WordPress

    You’ll need to insert this tag into the <head> of every page on your site, which you can do using the functions.php file. If at all possible, you’ll want to make sure you’re using a child theme, which is essentially a “copy” of your theme that prevents you from losing any customizations when you run a theme update.

    The best and safest way to access your functions.php file is through file transfer protocol (FTP). You can do this by using a FTP software like FileZilla, along with the FTP login credentials for your site. Typically, these are found in your hosting provider’s cpanel or other dashboard.

    In FileZilla, enter the host, username, password, and port you found from your host.

    entering ftp information in FileZilla

    Then, you’ll see a list on the right side. This shows all of the files and folders on your server. 

    example of the public_html folder viewed via FileZilla

    Open public_html → wp-content → themes → yourtheme. Of course, if you’re using a child theme, open the child theme folder. Find the functions.php file and download it to your device.

    Then, open the file in your text editing software of choice, like Notepad++ or TextEdit. At the bottom of the file, paste the following code:

    <pre class="wp-block-syntaxhighlighter-code">

<?php

add_action('wp_head', 'wpb_add_googleanalytics');

function wpb_add_googleanalytics() { ?>

// Paste your Google tag here

<?php } ?>

</pre>

    Remember to paste your Google tag where instructed above! Save the file once you’re done.

    Remove the old functions.php file from your server and replace it with the updated version from your computer by dragging and dropping it to FileZilla. You should now be good to go! Navigate to your website and ensure that everything looks good and that you haven’t made an error when editing the file.

    If, for any reason, there is a problem, you’ll need to restore a backup of your WordPress site.

    But how do you know if the connection is working? It can actually take up to 24 to 48 hours to start showing site data within Google Analytics. But in the meantime, you can take these steps:

    1. Head back to Google Analytics.
    2. Click Reports → Realtime.
    3. Pay a visit to your WordPress site. 

    If your tag is working correctly, you’ll see the Google Analytics page update to reflect your visit.

    viewing active visitors on your site

    Another option is to use Google’s Tag Assistant extension for Google Chrome. Simply install this tool in your browser and navigate to your website. Then, click the extension’s icon in your browser’s top toolbar, followed by the Enable button. Reload the page. 

    Google Tag Assistant extension

    This will show you any and all Google tags you have on your site, including one for Google Analytics, and will alert you to any problems. 

    viewing Google tags

    If you do run into issues, you can use this guide from Google to troubleshoot them.

    Why install Google Analytics on WordPress with a plugin?

    The problem with installing Google Analytics manually — apart from the complexity and risk — is that it only allows you to view WordPress data from within Google Analytics. You can’t see your site information directly inside of WordPress, so you’ll need to constantly switch between Google and WordPress.

    There might also be an issue if you’ve used Google Analytics at some point previously, and now want to do so for your WordPress site. In the past, you probably used Google’s Universal Analytics system, which was the standard prior to 2020. 

    Now, however, the standard is GA4, which uses a completely different interface than the one you might be familiar with. Of course, this can complicate things, especially if you just want to gain access to simple information.

    Using a plugin like Jetpack will allow you to overcome those challenges and view Google Analytics on WordPress — the platform you already know how to use! Plus, it’s simple and easy to use, without requiring you to edit code.

    Frequently asked questions about Google Analytics on WordPress

    Here are answers to some common questions about Jetpack Stats and using Google Analytics with WordPress:

    What is Jetpack Stats?

    Jetpack Stats is a tool developed by the creators of WordPress.com to meet the needs of WordPress websites. It generates simple analytics and information about your website, like visitor data and traffic sources. You can use Jetpack Stats to learn more about the people who engage with your content, where visitors come from in the world, what pages and posts are the most popular with your audience, and other valuable insights. 

    Do I need Google Analytics to use Jetpack Stats?

    No! Jetpack Stats is a standalone tool that generates information about your WordPress site without any need for Google Analytics. View data within WordPress via simple graphs and charts, and learn more about your visitors and traffic sources.

    Can Jetpack Stats and Google Analytics work side by side?

    Yes! You can use data generated by Jetpack alongside Google Analytics information to get a 360-degree view of your WordPress website. 

    Whether you’re a small business owner, developer, or anyone else who manages a WordPress site, Jetpack Stats provides access to helpful statistics and analytical information to advance your goals.

    Is Jetpack Stats free to use?

    Yes, Jetpack Stats is free to use, and gives you great WordPress site data and information. 

    If you want even more advanced information, you can connect your WordPress site to Google Analytics using a paid Jetpack plan like Jetpack Security or Jetpack Complete.

    What other complementary tools does Jetpack offer?

    Depending on your plan, Jetpack also provides tools that help you manage and protect your WordPress site, including:

    Where can I obtain support for Google Analytics?

    Google Analytics is a complicated tool that provides a lot of data that you might not need. If you run into problems, the Google Analytics support forum lets you share information with and get help from other users. 

    Alternatively, you might decide to use Jetpack Stats. This is a simpler tool that is easier to navigate and understand. And it includes top-notch support from WordPress experts!

    What about Do Not Track?

    Do Not Track (DNT) is a feature in web browsers and websites that asks advertisers and other web software providers to not track individuals’ browsing habits. If you’ve enabled Google Analytics using Jetpack, you can force Google Analytics to honor any visitors with DNT enabled and not track their activity (i.e. post and page views) by adding the following code snippet to your site:

    add_filter( 'jetpack_honor_dnt_header_for_wga', '__return_true' );

    Learn more about adding code snippets to your site here.

    What about WooCommerce analytics?

    You can also use Jetpack Stats to view information about your WooCommerce store, including order data and trends. Google Analytics, which you can integrate using Jetpack, has additional ecommerce tracking capabilities. 

    WooCommerce, however, also has ecommerce analytics that you can access by going to Analytics in your WordPress dashboard. From here, you can get information about revenue, orders, coupons, taxes, and more. 

    Learn about your WordPress site visitors

    Regardless of the kind of site you run, you probably want to learn more about who’s interacting with it and how. Jetpack Stats can provide you with essential information to measure the progress of your efforts and keep tabs on what’s working and what needs improvement. Plus, you can use Jetpack to quickly integrate Google Analytics when you’re ready for more detailed data.

    Get started with Jetpack Stats.