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  • 5 Best AI Story Generators in 2023 (Reviewed and Ranked)

    Unlike general-purpose AI writers, which are designed to handle a broad range of tasks from email drafting to SEO optimization, AI story generators are fine-tuned for the art of storytelling. These advanced platforms have features that allow for intricate plot development, character arc creation, and emotional narrative weaving. They serve as a digital canvas for writers, providing the tools needed to craft compelling stories that resonate on a profoundly human level. In this post, we’ll compare and review the best AI story generators to take your storytelling to a whole new level.

    AI Story Generator Features

    When writing stories, there are important distinctions between a standard AI writer and AI story generators. Whether you’re working on a short story, a graphic novel, or a traditional fiction book, short-form AI services may not provide the necessary assistance. So, as you compare AI story-writing tools, remember these factors.

    1. Story organization is essential for longer works. Being able to, at the least, sort and separate chapters of your story is vital. Some even let you section off scenes within a chapter. This enables you to stay focused on what you are writing without getting overwhelmed by the vastness of your work.
    2. An AI explicitly trained for story creation will behave much differently than an AI designed for marketing. You will need the flexibility to change the tone for different characters while retaining narrative and perspective throughout the piece. It is easy enough to switch from first person to third when you don’t mean to, and AI story generators can keep you consistent.
    3. You will need AI templates and quick actions that match story writing. Maybe you need to add more description of the surrounding science, or you want to interject more dialogue between characters. These are particular situations that are vital to story writing.

    While AI writers, in general, are malleable and can adapt to your needs, let’s focus on the ones that can help you with creative story writing the best.

    Best AI Story Generators


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    If you’re in the market for an AI tool that can elevate your storytelling, opting for a dedicated story generator is a decision that will pay off. Here’s a look at the best options on the market, starting with Sudowrite.

    1. Sudowrite

    Sudowrite - Homepage August 2023
    Sudowrite is the most trusted AI story writer out there. If you haven’t worked with Sudowrite, you are missing out on its unique approach to augmented story writing. It helps writers transform their ideas into working manuscripts using defined AI tools for story writers.

    Key Features:

    • Character name generator
    • Built for writing multi-character dialogue
    • AI tools for changing pace, writing the next part of a story, outlining a chapter, and more

    Sudowrite - Edit Story Selection with AI

    Story Engine is Sudowrite’s AI tool that is the most enticing. It works across the whole writing process and workflow but brings AI to every part. It takes your story ideas, creates an outline (with your guidance), starts fleshing out chapters, and can write whole sections of your book. From there, the inline AI editor helps you spruce up any selected text as you iterate through the drafts of your story.

    Best For:

    Sudowrite is ideal for novelists and storytellers (of any kind) who want excellent efficiency in crafting their stories. Most esteemed writers say that the first draft is the hardest part. Sudowrite gives you complete control of the first (and second, and third) draft while speeding up its production time.

    Pricing: Free Trial; Pricing starts at $19/mo

    Try SudoWrite

    2. Jasper AI

    Jasper - Homepage August 2023
    Jasper AI is a massive player in the AI writing space. It launched well before ChatGPT took the world by storm and has constantly been rolling out features to make it the de facto AI writing platform. Many know Jasper as a robust AI writer for marketing and business, but many don’t realize it has built-in use cases for story writing. Its long-form editor and custom commands are more than flexible enough to accommodate story writing.

    Key Features:

    • AI writing templates for business, marketing, and story writing
    • Brand and Voice Knowledge pieces can be customized to fit the details of your story
    • Long-form editor (like a Google Doc) that helps you create stories, chapter by chapter

    Jasper AI Writing Templates for Stories and Marketing

    Jasper’s template library of pre-trained writing tasks is some of the best. While most don’t have anything to do with story writing, a few do, and many others are great for writing in general (content improver and sentence expander, for instance).

    Best For:

    Indie writers who want an all-in-one tool will want to consider Jasper. While its long-form editor isn’t necessarily built for novels or short stories, it could be a superb AI story generator to choose from if you also want AI assistance for writing marketing and business material for book promotions and deals.

    Pricing: Prices start at $39/mo

    Get Jasper AI

    3. Plot Factory

    Plotfactory - Homepage August 2023
    Plot Factory is a dream for writers looking to utilize AI and other tools to flesh out an entire book idea. However, Plot Factory works differently than other AI story generators—it is built to help you create story plots and outlines. Whether you are writing a creative story or a novella, Plot Factory helps you create the bones of your story so you can move on with the utmost confidence.

    Key Features:

    • Digital locker for saving details about your story universe, characters, places, and
    • Writing views so you can focus on individual scenes and quickly move them around within a chapter
    • AI name and outline generators to banish writer’s block
    • AI story narration so you can listen to your story aloud and catch what you couldn’t by reading your own writing

    Beats Mode Plot Factory Feature

    Plot Factor’s main selling point is its ability to maintain context and coherence across an entire work. It stores all the nitty-gritty details that make a story make sense using one of its many features (Universe Notebook, Place Keeper, Character Lists, and Object Library). Storing these helps writers stay consistent while they develop a story.

    Best For:

    Screenwriters and novelists who need a structured approach to storytelling will find Plot Factory indispensable. Though it is light on the AI features (though its text-to-speech is a nice touch), it is well organized for writers who want to get down to writing. The UI is dated, but if this doesn’t bother you, you will benefit significantly from this story organization tool.

    Pricing: Free plan available with paid plans starting at $9/mo

    Get Plot Factory

    4. Shortly AI

    Shortly AI - Homepage August 2023
    Shortly AI is another AI writer that got its start as an AI story writer. It has now grown into something that can handle all sorts of writing tasks. Shortly AI was acquired by Jasper a couple of years ago but still runs as a standalone service.

    Key Features:

    • Easy to use slash commands in document editor to get AI to write for you quickly
    • Simplified UI for distraction-free writing and editing
    • Unlimited word generation

    Shortly AI Document Writer UI

    Shortly AI stands out for its simplicity. There aren’t hundreds of use cases or templates (only a few slash commands). This means you get to focus on what you are writing, and when you need AI, you can ask it to pick up right where you left off. It’s an excellent way for writers to own the process while calling on AI only when needed.

    Best For:

    While not for everyone, Shortly AI is the perfect companion for writers who need a distraction-free workspace along with capable AI writing.

    Pricing: Pricing is not cheap and starts at $79/mo for unlimited AI words

    Get Shortly AI

    5. NovelAI

    Novelai - Homepage August 2023
    NovelAI is an immersive AI writing companion and story generator that allows anyone to create high-quality literature. Some unique features of Novel AI include the ability to generate images to depict characters in your story and to train the AI to mimic the style of famous authors. It has all the AI tools you’d expect and packages them together into an easy-to-use UI that is a joy to be in. As such, it is probably the most fun platform to write on.

    Key Features:

    • Image AI generation to pair story with pictures to tell something more
    • Unlimited text generation with Kayra, its AI Storyteller
    • Lorebook that lets you store world and character information for consistent storytelling

    Novelai Lorebook for Story Memory

    The Lorebook is like a locker for the concrete aspects of your stories. Characters with defined traits, styles, and static elements that should remain consistent can be stored. Likewise, Worlds and everything in them, like particular locations, altered natural rules, and other phenomena, can also be stored. These let the AI remember pieces of your story’s lore so that your character doesn’t change from having brown hair to blond or the Palisades being a Northern to a Southern feature of your world.

    Best For:

    Aspiring fiction writers who crave depth and complexity in their storytelling will find NovelAI a pleasure to work with. It is reasonably priced and allows for a lot of customization and fine-tuning of how the AI works. This gives writers who want complete control over every aspect of story creation just that.

    Pricing: Plans start at $10/mo

    Get NovelAI

    Best AI Story Generators: Price Comparison

    Now that we’ve compared the top AI tools for writing stories, here is a recap of the list with the pricing of each to help make your decision.

    Rank AI Story Generator Starting Price Free Option
    🥇 Sudowrite $19/mo ❌ Get
    🥈 Jasper AI $39/mo ❌ Get
    🥉 Plot Factory $9/mo ✔️ Get
    4 Shortly AI $79/mo ❌ Get
    5 NovelAI $10/mo ❌ Get

    Which is the Best AI Story Generator?

    The best AI story generator and writer is Sudowrite. It has all the AI features to write, refine, and expand your stories. Story organization is intuitive and doesn’t get in the way. Plus, there are many ways to get AI to do particular tasks that you can always fine-tune exactly what you need.

    Jasper AI is the next best option if you need AI writing software that can create more than just stories. Plot Factory is interesting and retains human involvement for most story writing. But where it does use AI or NPL, it serves to help the writer increase efficiency.

    For other creatives and creative pursuits, you might also like these top AI music generators for creating easy tunes. And, for the audio storytellers among us, check out the best podcasting platforms to get your stories heard.

    Looking for more AI tools? Check out our complete list of best AI tools.

    Featured Image by Moor Studio / shutterstock.com

    The post 5 Best AI Story Generators in 2023 (Reviewed and Ranked) appeared first on Elegant Themes Blog.

  • How to Create a Landing Page with AI

    The age of digital marketing has seen the need to create high-converting, professional, and creative landing pages. Whether selling an eBook, online software, or a high-ticket course, your potential customers expect to interact with a landing page at some point. In this guide, we’ll walk through the various tools and methods you can use to build your next landing page with the power of AI.

    What is a Landing Page?

    In the world of web design and digital marketing, a landing page usually refers to a page specifically designed for lead generation and conversion. Most landing pages are created to have users take one specific action. Whereas regular pages on a website might have a variety of endpoints or goals, a landing page’s mission is singular. Some essential aspects of a landing page include:

    • Captivating Headlines: Since landing pages focus on one main call to action, the section headings used throughout it must be attention-grabbing.
    • Convincing Copywriting: Copywriting is different from traditional content writing. Your landing page copy should be more sales-driven and focused on getting your visitor to complete the goal set for it.
    • Engaging Visuals: Landing pages should have engaging visuals like images and videos to help illustrate your products or services.
    • Social Proof: Adding social proof like testimonials or reviews can help build trust with your audience and increase sales and conversions. No landing page is complete with a testimonial or reviews section.
    • Clear Call to Action: Whether it is a button, an email opt-in, or a contact form, every landing page needs a clear call to action to make it easy for users to take the step you want.

    What are the Benefits of Creating a Landing Page with AI?

    Creating a successful landing page can be time-consuming and expensive, especially when hiring professionals. But with the help of AI, you can create landing pages with all the essential elements without wasting time and money to get professional results.

    Here are some of the benefits of using AI to create your landing pages:

    • Faster Development: AI allows you to build landing pages quickly. AI has progressed to the stage where you can create content, generate images, and spin high-quality videos quickly and efficiently. All of these features are important when building a solid landing page.
    • Professional AI Copywriting: AI writing tools can help you add professional copywriting to your landing page consistent with your brand and conversion goals, making headlines pop and the content more engaging and compelling.
    • Custom AI Visuals and Videos: Various AI tools can quickly create a landing page’s welcome video or sizzle reel. And there are powerful AI art generators for creating high-quality images and illustrations for your landing page. This can save you significant time and money from hiring a professional.
    • Integrated Automation: With AI, it’s possible to add a level of automation to the interactions that your users experience on your landing page. Integrations with third-party tools, A/B testing, dynamic content, and others are examples of automation AI can help you bring to your landing page. Furthermore, the actual landing page-building can be automated with AI.
    • Enhanced Personalization: Tailoring content and features to the needs of your users is easier to do with AI. Quickly increase user engagement by utilizing AI tools that bring individualization to your landing pages. AI Chatbots are a common way to personalize the user experience your future customers may have on your landing page.
    • Deeper Data Insights: AI can also analyze and process data to improve landing pages. User behavior analysis, conversion rate optimization (CRO), and other insights can be gleaned, processed, and analyzed more easily with AI. Furthermore, running AI-driven tests can help you fine-tune your pages for your future customers.

    Now that we’ve looked at some benefits of using AI to build your landing pages let’s learn how to do this practically.

    Ways to Create Landing Pages with AI

    There is a myriad of ways that you can create landing pages with AI, including:

    • Using AI website builders or landing page generators
    • Using AI Tools and Platforms for help
    • Using AI Page Builders and Plugins for WordPress

    First, look at how AI website builders can help us build landing pages.

    Using AI Landing Page Generators to Create Landing Pages Automatically

    Many website builders can be used to create landing pages for your product or service. Most come with a library of modules, a repository of templates, plus apps and add-ons to include additional features. Some website builders have taken this a step further. By including AI in their platforms, there are a few AI website builders on the market that you can use to generate and optimize landing pages.

    For example, Hostinger’s AI Website Builder takes four simple steps to create a website. Plus, you can quickly generate landing pages for your site using their AI assistant.

    Hostinger's AI Website Builder

    Wix ADI is another AI website builder by Wix, which can generate entire websites and landing pages with a single prompt. It also has an AI Assistant within its builder to adjust your landing page content with the power of AI. For example, Wix’s AI Text Creator within Wix Studio can generate titles, paragraphs, and more based on easy-to-use prompts.

    Wix' AI Text Creator

    We have compiled a list of the top AI website builders to study if using an AI website builder is a good choice for your landing page.

    Creating Landing Pages With the Help of AI Tools

    Not all website builders or platforms have built-in AI solutions for generating an entire landing page for you automatically. However, you can still use external AI tools to help create more effective landing pages on any website platform. Most website builders and CMS platforms like WordPress will have many premade landing page templates or themes you can use to get a high-quality landing page up and running in minutes. Then, you can use other AI tools to finish the job. When you blend these tools, great things can happen, resulting in landing pages with the best each software can offer.

    For example, you can use ChatGPT or an AI writing tool, Jasper, to create professional copywriting for headlines, content, and essential CTAs for your landing pages.

    You can also use AI image generators like Midjourney to create beautiful digital art that you can use on your landing pages.

    Sythesia's Video Templates

    AI video generators like Synthesia are at the cutting edge of creating professional tutorials and sales pitch videos for you to use on your landing page. You can create compelling and captivating landing pages for your next launch by interweaving the wealth of tools available in the AI space.

    Create Landing Pages in WordPress Using AI

    Finally, WordPress is joining the ranks of tech products employing AI in their ecosystem. From themes to plugins, you can now find more than a handful of WordPress AI tools that you can use to create your next landing page.

    Best WordPress content writer-Divi AI hero section

    A plugin like AI Engine brings chatbots, code creation, image generation, and other AI features to your WordPress website. Installing the Uncanny Automator plugin lets you bring automation and AI to your WordPress website. Furthermore, themes like Elementor and Divi bring AI into the theme space. Divi AI, combined with its no-code builder, split testing, and marketing integrations, makes it a solid choice for building a landing page with WordPress and AI.

    How to Create a Landing Page with AI in WordPress (Step by Step)

    At this point, we’ve learned the differences between a typical web page and a landing page. Additionally, we understand the various ways we can use AI to build a landing page. Now, we’ll use Divi to create our landing page’s layout and essential sections, like our hero area and call-to-actions. Then, we will create a landing page in WordPress with Divi AI.

    1. Map Out Your Landing Page with AI

    Creating an outline before building your landing page puts you on the right track to a successful launch. An outline will guide you on the sections to create, the headings to use, and the potential add-ons or plugins you’ll need to invest in for your landing page to run smoothly. We can use a chatbot like ChatGPT to generate an outline for our website.

    To start, navigate to ChatGPT. Then, enter a prompt. This prompt generated an outline to promote a podcast episode, “Outline a simple four-section landing page for a podcast episode.” This was the outline that was created:

    Creating a landing page outline with ChatGPT

    ChatGPT has provided a simple guide on the titles, call-to-actions, and content we can create on our landing page. This can help inspire us as we create. With our outline in hand, let’s build our WordPress installation.

    2. Setup WordPress

    There are a few ways that you can set up your WordPress install. We have a step-by-step tutorial showing you how to install and set up WordPress. At the bare minimum, you’ll need a domain name and web hosting to get your WordPress website off the ground. When it comes to the installation of the WordPress CMS, you can use your web host’s one-click installer. However, it would be best to install WordPress manually for more customization. Once your WordPress install is live, you can now move on to install Divi.

    3. Install Divi and Divi AI

    We’ll use Divi with Divi AI to build a landing page in WordPress. If you are new to Divi, you will need to get a membership and download Divi from your member page. Follow this great walkthrough of how to install Divi, which goes in-depth about downloading the theme file, installing it in WordPress, and authenticating your website.

    Divi AI

    Building your landing pages with Divi and Divi AI is an intelligent choice. Divi has a powerful no-code page builder, making building beautiful yet complex landing pages quick and easy. Divi has a vast library of landing page templates optimized for conversions and can help you meet your targets. Coupled with Divi AI, your landing page is taken to the next level. Divi AI can automatically generate content by just scanning your page context. It can also create unique, custom digital art that can be resized, upscaled, and downloaded for use in other marketing materials. Choosing to use Divi and Divi AI to power your next landing page build is the best way to create your sales and squeeze pages with AI.

    4. Set Your Website’s Site Name and Tagline

    Divi AI uses your website’s site title and tagline as a starting point to create on-brand and relevant content for your website. After we have installed WordPress and Divi, we must set these two up. After logging into your WordPress dashboard, hover over the Settings menu from the left-hand menu. Then, click General.

    Set site title and tagline

    Next, enter your site title, as well as your tagline. We included one of the keywords we’d like to use as we optimize our content for search engines – podcast – within our site title and tagline.

    Create site title and tagline for your new WordPress website

    Finally, click on the blue Save Changes button. Next, we will begin creating and laying out our landing page in Divi with Divi AI.

    5. Create Your Landing Page

    We’ll create a landing page in this guide to encourage listeners to join our email list. Hover over the Pages link from the left-hand menu to create a new page. Next, click Add New.

    Add new page to AI powered WordPress website

    Next, give your page a title. Then, click the blue Publish button to create your page. Finally, click the purple Use Divi Builder button to activate the Divi Builder.

    Create your new landing page for your podcast

    You’ll have three options to create a new page in Divi. We’ll use a layout from the many layout packs Divi provides. So, click the purple Browse Layouts button to open the Divi Layout Library.

    Browse the Divi layout library

    Next, enter podcast in the search box to pull up the various podcast layouts from the Divi Layout Library. We’ll be using the landing page layout from the Podcaster Layout Pack.

    Select the Landing Page Layout from the Podcaster Layout Pack

    Next, click the blue Use This Layout Button.

    Click Use this Layout to install the landing page layout

    Once your layout is installed, click the green Save button at the bottom right of your screen.

    Save Landing Page Layout of the Podcast Layout Pack

    We’ll use the Divi-provided layout with all its sections for this tutorial. Now that our page layout is in place, we can begin editing and adding our landing page copy with Divi AI.

    6. Add an Exciting Section Title

    While the free Divi layout packs contain some language within their layouts, we can create better and more impactful content for our landing pages using Divi AI.

    Setting Up the Initial Text Module for the Hero Section

    While we have an outline from ChatGPT, we will follow the flow of the default landing page from our layout for this tutorial. To start, let’s add a title to our hero section. Click on the gear icon over the Text Module. Here, we will add an exciting title to encourage people to sign up for our mailing list, which is the primary goal of our landing page.

    Edit the title Text Module

    Next, click the Divi AI icon. Then click Write with AI. This will activate Divi AI.

    Begin creating a new title for your landing page with Divi AI

    Now that Divi AI is activated let’s create a title for this landing page that will encourage users to sign up to our mailing list. To do this, change the content type to title. Then, add a prompt to the text field. Our prompt was, “Create an exciting page title, encouraging people to join our podcast’s mailing list.” Finally, set the added context of our title to This Page Content.

    Create a compelling title with Divi AI

    Divi AI generated this title for our landing page:

    Final title generated by Divi AI

    As opposed to simply having the name of our podcast on our landing page, Divi AI created a title for our landing page that entices viewers to join our podcast’s inner circle, our mailing list.

    Using Divi AI to Refine the Hero Section’s Subtitle

    Notice we have two Text Modules in our hero section. Again, we want to focus on promoting our podcast’s newsletter. Let’s add some additional text to our hero section to do this. Before we add our content, let’s save our styling using Divi’s copy and paste feature—Right-click on the text module. Then, click Copy Module Styles.

    Copy text module styles

    Now, let’s click on the gear icon for the first Text Module.

    Edit subtitle module

    Next, we navigate to the text editor and click the Divi AI icon. Now, we’ll click on the Improve with AI button.

    Improve the subtitle with Divi AI

    With Divi AI activated, we will set the Content Type to Title. We will use the following prompt to generate our subtitle: “Create a compelling statement getting viewers to join our email list.” Thirdly, we’ll change the Added Context to This Section. Lastly, click the blue Generate Text button.

    Generate subtitle with Divi AI

    This is what Divi AI created to support our title and the primary goal of our landing page:

    Updated results for the subtitle with Divi AI

    Divi AI was able to pick up that we had called our email list the “Inner Circle” and was able to use that and establish continuity on our landing page with our subtitle. Now, we click on the blue Use This Text. Then, click the green check mark to save our content. Don’t forget to paste back the module styles!

    7. Create Content for Section

    Our hero section has its title and subtitle created, so we can move on to creating content for the final Text Module within this section. As before, we click the gear icon to edit our Text Module.

    Edit second hero section body text module

    Next, we will use another Divi AI feature to improve this copy. Click on the Divi AI icon. Then, click on the Improve with AI text link.

    Improve your body text with Divi AI

    Before we enter our prompts, we will click on the Guide Me text link. We are now presented with a comprehensive modal box with additional settings that we’ll be using to create the final content for our hero section.

    Activate Guide Me within Divi AI

    For our hero section, we set the content type to a Paragraph. Then, we specified our prompt, “Encouraging people to join our newsletter and listen to our podcast.” We want to change the context of this Text Module to This Section’s Content. For our tone of voice, we want to set it to Creative. We add a keyword to help with search engine optimization. Lastly, we don’t want the text to be too long, so we set the content length to precisely three sentences.

    Additional settings that we can edit for Divi AI

    Divi AI was able to add our podcast name, provide some information about our podcast, and encourage viewers to subscribe. This is the power of using Divi AI to build your landing page! To finish with our section, click the blue Use This Text button. Then, click the green check mark to save our changes.

    Use our newly created content

    This is what our hero section looks like thus far:

    Updated hero section

    By only inputting our podcast title, we were able to generate supporting content for our landing page that is on-brand, unique, and flows well with the rest of the content on our landing page. Before we finish with our hero section, let’s create a new image with Divi AI.

    8. Generate Unique Digital Art for Your Landing Page

    Divi AI not only works with text but can also work with images. We will replace the Image Module within the hero section with a custom image created by AI. To begin, let’s click on the gear icon for the image.

    Edit image module

    Next, click the Divi AI icon. Then, click the Generate with AI link.

    Generate image with Divi AI

    Now, we can enter a set of options into Divi AI. Following the landing page style, we set the Image Style to Cartoon. Then, we issue a prompt to Divi AI, “Create an illustration podcast equipment with a cityscape.” Next, we set the aspect ratio to portrait and assign a size to our image.

    Add settings and prompts to Divi AI

    With these commands, Divi AI creates unique, custom digital art that we can use on our website and in other marketing materials. Once we’ve selected it, click the Use This Image button. Finally, click the green checkmark to save our new digital art piece.

    Select your image from Divi AI

    Now, this is what our hero section looks like:

    Final hero section

    Divi AI created our headline, encouraged users to join our podcast, told users about our email list, and generated a piece of custom digital art. A task that could be done across multiple tools has been simplified with Divi AI. Continue this process for the other sections of your landing page using prompts and Divi AI’s quick actions to efficiently create landing page images and written content.

    9. Add Modules and Call-to-Actions to Your Landing Page

    After creating your landing page’s content, it’s time to focus on the most essential aspect of a landing page: the call to action. This landing page layout has multiple Button Modules throughout. It also has a bold section with an Email Optin Module in the footer. Let’s see how Divi AI can transform this section into a compelling call-to-action for our landing page.

    First, click the gear icon on the Text Module with the title of this section. Remember to copy the styling!

    Edit the call-to-action title with Divi AI

    Next, click the Divi AI icon. Then, click the Write With AI text link.

    Edit the call-to-action title with Divi AI

    Next, change the Content Type to Title. Give Divi AI a prompt to create an engaging title to encourage viewers to subscribe to your email list. Finally, click This Page Context for the added context of this Text Module.

    Generate title for the call-to-action

    While this title is good, we can improve it with Divi AI. Click the Improve With AI button. Then, click Change Tone. Finally, click Funny. We’ve used a funny tone throughout creating the content for our landing page. So, it follows that we’d want to use that same voice when creating our call-to-action.

    Improve the call-to-action title with Divi AI

    Our new title matches closely with the tone of voice of our landing page! As such, click the blue Use This Text button and click the green checkmark to save our work.

    Save call-to-action title

    Now, let’s create the body text for our call to action.

    Create Content for the Call-to-Action Body

    Firstly, click on the gear icon for the body text module and remember to copy the module’s styling.

    Edit call-to-action body text

    Then, click the Divi AI icon within the text editor. Click the Write with AI text link to start writing copy.

    Write call-to-action body text with Divi AI

    For our body text, set the Content Type to Paragraph. Next, give Divi AI a prompt to create a copy to encourage our website views to subscribe to our email list. Finally, set the Added Context to This Page Content.

    Create call-to-action body text

    The body text created takes from content within our page and provides ample information to potential listeners on the benefits of signing up for our newsletter. So, click the Use This text button and the green check mark to save our call-to-action body text.

    Use and save call-to-action body text

    The last part of our call-to-action is our Email opt-in module. We’ll use Divi AI to create some new text for our button.

    Change the Call-to-Action Button Text

    First, click on the gear icon to edit the Email Optin Module.

    Edit the Email Optin Module

    Next, click the Divi AI icon from within the text box on the Email Optin button. Then, click Write With AI.

    Write your call-to-action's button text

    Then, set the Content Type to Button. Leave the prompt area blank. Lastly, set the Added Context to This Section Content.

    Generate your button text

    Finally, Divi AI creates a witty phrase for our button. We’ll use this text, so click the blue Use This Text. Finally, click the green checkmark to save our Email Optin Module.

    Save your button's text

    With that, we’ve used Divi AI in various ways to create content for our landing page. Whether it’s titles, body content, or call-to-actions, Divi AI is the perfect tool to help you build your landing pages with AI.

    Optimizing Your WordPress Landing Page with AI

    Now that our landing page has been created, there are a variety of ways to enhance the landing page with AI tools:

    • Check spelling and grammar: You can use Divi AI’s Spelling and Grammar quick action to ensure your content has no mistakes. Also, don’t forget to read through your AI-generated content to ensure that it flows well for human readers.
    • Don’t forget to add keywords and optimize for search: Divi AI allows you to add keywords to your content. Adding keywords to your content helps you get found by search engines, which will help more people find your product or service’s landing page online. Additionally, using a solid SEO plugin will help your landing page’s search ranking.
    • Compress images: A good WordPress AI tool that you should consider using is ShortPixel. This tool helps to compress your images while maintaining the quality of your photos and images on your landing page.
    • Consider adding a chatbot: Setting up a chatbot can help drive conversions. Using an AI chatbot like Tidio, you can answer your users’ frequently asked questions, better prepping them for a sale.
    • Collect and showcase testimonials: Use plugins like Strong Testimonials or Thrive Ovation to display your testimonials and other forms of social proof on your landing page.
    •  Add a video intro or explainer video to your hero section: Placing a well-made video above the fold of your landing page is a great way to engage views, tell your brand story, and build a personal connection with visitors. A professional video can be very impactful for a website. If you’re on a budget, consider using an AI video generator to make your landing page’s video stand out.

    After considering these things, you are on your way to creating a beautiful yet practical landing page with WordPress and AI.

    Conclusion

    There are many ways to create a landing page with AI. Today, there are hundreds of AI-powered tools that you can use simultaneously to build a robust landing page. AI content creators like Jasper and Copy.ai provide high-quality, search engine optimized content on the fly. Midjoureny are image generators that bring your digital art to life through the power of a few simple prompts and templates. Website builders like Hostinger and Wix are slowly adding AI into their website-building process. Divi AI can bring aspects of these tools together, helping you create a standout landing page powered by AI. To stay on the cutting edge, consider using AI as you build your landing pages. Save time, increase productivity, and gain new perspectives that can help increase your bottom line.

    The post How to Create a Landing Page with AI appeared first on Elegant Themes Blog.

  • 18 Tips to Write SEO-Friendly Content That Ranks in 2023

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    The post 18 Tips to Write SEO-Friendly Content That Ranks in 2023 appeared first on Hostinger Tutorials.

  • Best AI Use Cases With Google Analytics 4 for 2023

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    The post Best AI Use Cases With Google Analytics 4 for 2023 appeared first on Hostinger Tutorials.

  • How to Create a Landing Page in 2023 (Detailed Guide)

    Creating landing pages is a superpower. Master it, and your conversion rates will soar as visitors turn into customers right before your eyes. But like any leverageable skill, it requires practice and the right resources to harness its potential. This guide will provide a treasure trove of tools, tips, and strategies to create a landing page. We’ve got you covered, from design principles to copywriting tips and conversion optimization strategies. We’ll show you one of the quickest ways to build a landing page, using Divi, as well!

    What is a Landing Page?

    A landing page is a standalone web page that has everything on it that a visitor would need to take a specific action. It serves as the entry point for potential customers, guiding them towards taking a desired action, such as signing up for a newsletter, subscribing to a service, or purchasing a product.

    The magic of a landing page lies in its ability to focus on a single objective. Unlike regular website pages, which may have multiple links and distractions, a well-crafted landing page keeps the visitor’s attention fixed on the intended goal. Whether a product launch, a special offer, or an upcoming event, a carefully constructed landing page can significantly boost conversion rates.

    Do I Need a Landing Page?

    The answer is a resounding “Yes! You need to use landing pages if you have a clear offer.” Regardless of your business size or industry, a landing page can be a game-changer for your online success. Let’s explore why:

    1. Landing pages allow you to create highly targeted marketing campaigns tailored to specific audiences. By aligning your messaging with the needs and interests of your various target customers, you can increase the chances of converting them into valuable leads or loyal customers.
    2. Sending everyone to your homepage may not provide a clear path to action, leading to missed opportunities. A well-optimized landing page, on the other hand, provides a clear call-to-action (CTA), guiding users toward a specific next step you want them to take.
    3. Landing pages equipped with analytics tools like Google Analytics can provide invaluable data about visitor behavior. You can track conversion rates, understand what drives traffic to your page, and make data-driven decisions to optimize your campaigns further.

    Essential Elements of an Effective Landing Page

    To create a successful landing page that drives conversions, you must focus on specific elements that captivate your audience and guide them toward your desired action.

    Single Goal or Call to Action (CTA)

    The call to action (CTA) is the most essential element on a landing page. It drives all conversions and will be central to designing your whole page.

    When coming up with one, it should be prominent (color and weight) and action-oriented, guiding visitors toward your goal.

    Strong verbs and concise language, such as “Start Your Free Trial” or “Get Exclusive Access Now,” create urgency and encourage an immediate response. The same applies to all your copywriting, but you can go a long way with an undiluted CTA.

    Zapier One CTA Example Landing Page

    Zapier gives visitors multiple ways to do the same thing: create a free account.

    A well-crafted CTA eliminates confusion and makes it easy for visitors to understand what action they should take next, streamlining the conversion process. The above example from Zapier gives visitors who want to move forward one option—create an account and try it out.

    Attention Grabbing Headline and Hero Section

    The hero section and headline serve as your visitors’ first point of contact with your landing page. It will have a compelling yet concise headline that immediately grabs readers and tells them what they are in for. A well-crafted headline ignites curiosity and entices visitors to scroll through your landing page’s content. It should also pair well with your CTA.

    LearnDash Hero Section Landing Page

    Hero Section by LearnDash

    By conveying your unique value proposition clearly and succinctly, you communicate what sets your offering apart from the competition, encouraging visitors to stay and learn more about your product or service.

    You may also include a subheading with the headline, which can add more context and clarity to the headline. The headline and subheading should be paired with your most straightforward CTA.

    LearnDash’s CTA above is “Demo” and gives readers a chance to put the headline to the test. Is it the most powerful LMS? Let’s see the demo.

    Captivating Copywriting

    Copywriting is table stakes for a landing page because it aims to persuade readers.

    By crafting persuasive copy, you highlight your product or service’s key benefits, clarifying to potential customers why they should take action. Using language that instills confidence and urgency in your visitors creates a sense of excitement and motivation, driving them to explore further and ultimately convert.

    Copywriting Headline for Landing Page Example

    Copywriting Example by Brevo (SendinBlue)

    Copywriting Frameworks for Landing Pages

    Here are some copywriting frameworks that you can use on landing pages.

    1. Problem-Agitate-Solve (PAS): This classic copywriting formula identifies a problem, intensifies it, and finally presents a solution. It’s a powerful way to connect with your audience’s pain points and demonstrate how your product or service can help.
      Example: “Struggling to create eye-catching graphics? You’re not alone. Many businesses find it hard to stand out in a saturated marketplace. With our graphic design services, you can create stunning visuals that capture attention, and you don’t have to do anything.”
    2. Before-After-Bridge (BAB): This formula paints a picture of the reader’s world before and after using your product, then provides the ‘bridge’ or steps to get there.
      Example: “Before using our web design services, your website was just another drop in the digital ocean. But now, imagine a website that stands out, engages visitors and drives new revenue. We move you where you need to be with our expert web design services.”
    3. Features-Advantages-Benefits (FAB): This formula highlights your product’s features, advantages, and benefits to the customer.
      Example: “Our eCommerce store specializes in handmade leather boots (feature). Each pair is crafted with attention to detail, ensuring a unique, durable product that stands out (advantage). Step out in style and enjoy the comfort and longevity of our boots, making every purchase a worthwhile investment (benefit).”

    Copywriting goes beyond headlines and CTAs. It should be used with every word on a landing page. Your USPs, image captions, and bullet points also deserve the same level of detail.

    Engaging Visuals

    Visual content can convey mood, quality, experience, and value faster than the best headlines. By selecting visuals that resonate with your target audience and reinforce your brand message, you create an emotional connection and leave a lasting impression, increasing the likelihood of conversion.

    Ritz-Carlton Yacht Collection Engaging Visuals

    Example of Engaging Visuals from Ritz-Carlton Yacht Collection

    If possible, go beyond stock photographs to include people using your products or the general aesthetic of your brand and the benefits you hope to sell customers on. This is why so many commercials have storylines of happy, healthy people—they are trying to sell a brighter future through their offerings versus merely selling gadgets.

    If you are in dire need, try out an AI image generator to create images that will move the needle.

    Social Proof

    Building trust and credibility is crucial in converting potential customers. Showcase real customer testimonials, positive reviews, and success stories that demonstrate the value of your product or service. Include photos or names of satisfied customers to add authenticity and make the testimonials more relatable.

    Copy.ai Testimonials and Social Proof Example LP

    Copy.ai does an excellent job showing (1) social proof, (2)  reputation credentials, and (3) testimonials—all in one section.

    By any means necessary, ensure that what you are selling is up to snuff—and be sure to back up every claim.

    Minimal Lead Generation Form Fields

    Keep lead form fields minimal and easy to fill out. Long or complicated forms can deter potential leads, leading to lower conversion rates.

    CodeAcademy Landing Page Short Simple Lead Form

    Landing Page from CodeAcademy

    By requesting only essential information, you reduce friction and make it easier for visitors to provide the necessary details. Prioritizing simplicity in your form design enhances the user experience, making visitors more likely to complete the form and take the next step in the conversion process.

    This is often a hard choice in landing page design because we all think, “If I can just get a little more info, my future marketing efforts will be so much easier.” But it’s better not to sacrifice present conversion results for future email marketing and CRM ease. Build a strategy to collect new information throughout the funnel instead of all at once at the moment of truth for your visitors.

    We recommend using Divi Forms or one of WordPress’s best lead-generation plugins.

    5 Steps to Building a Landing Page

    Depending on what platforms you use, building a functioning landing page can happen in many different ways. No matter what, if you keep the LP elements mentioned above in mind, you can create a solid landing page.

    Here’s the high-level view of creating a landing page.

    1. Choose a Landing Page Builder

    Choosing the right landing page builder will save you a lot of headaches. Many think building a landing page from scratch requires technical expertise and significant time investment. All that is needed is a platform that can handle the unique needs of a landing page. Tools like the Divi theme for WordPress, WPFunnels, or ClickFunnels all bring to the table essential LP tools.

    The top features to look for in a landing page builder are a drag-and-drop visual builder, customizable templates, A/B testing, integration with email marketing tools, and advanced analytics. The best Landing Page plugins can help with this, though you don’t need to use WordPress to create a landing page.

    Here’s why many think Divi is perfect for any landing page build:

    2. Build a Landing Page Using a Template

    Most reputable landing page builders will offer templates to kickstart your design process. Divi provides a wide range of professionally designed landing page templates to kickstart your creative process. Within the Divi theme, you can access these templates at no additional cost. Templates span industries and page types to create a whole site with pre-made templates, not just one landing page.

    Here’s how to use a layout pack using Divi:

    Once in the Divi Builder, click the purple “+” button to add a new section. In the popup, choose “Choose a Premade Layout.” Here, you’ll find a collection of pre-designed templates available to you. Browse the thousands of pre-built pages to see what sparks something for you.

    Divi Include Multiple Email Addresses In Contact Form Module Find Layout

    You can preview the layout by clicking into the pack, selecting the page, and clicking “View Live Demo.” When you’ve found one you like, click “Use this Template” to load it to your page.

    Divi Include Multiple Email Addresses In Contact Form Module Use Layout

    Our Marketing layout pack is ideal for creative agencies. The landing page layout has everything you need to quickly set up a landing page with all the essential elements (plus, it already comes with superb illustrations for you to use).

    Divi Marketing Landing Page Layout

    Divi Marketing Landing Page Layout

    This layout and many others include an easy-to-read hero section with room for all the needed elements. It has CTA buttons throughout the page and placeholder text to make your case with solid copywriting. It has beautiful illustrations or places to place your images and videos. Lastly, the “How We Work” section can be easily adapted to fit case studies or testimonials.

    If you want more than the 2000+ free templates, you can explore the Landing Plus collection (and others) in the Divi marketplace.

    3. Set Up Lead Generation

    The lead generation form is one of the most crucial elements of a successful landing page. This form is the gateway to capturing valuable information from your visitors, turning them into potential leads or customers.

    Divi’s contact form offers a wide range of customization options, allowing you to create forms that match your brand and cater to your needs. It is included with the theme at no extra cost.

    You can also consider using WordPress lead-generation plugins if you want something else. These plugins offer powerful features to boost your lead-capturing efforts and seamlessly integrate with your email marketing and CRM services.

    For instance, you can explore options like OptinMonster or Thrive Leads, as mentioned in the best WordPress lead generation plugins article.

    Note that the goal of your landing pages may vary based on your specific business needs. While some businesses aim to gather contact information for potential follow-ups, others might focus on product sign-ups or demo requests. This is particularly true if they offer software-as-a-service (SaaS) products.

    4. Boost Landing Page SEO

    Landing pages are excellent when traffic is sent directly from email marketing or social/ad campaigns. However, there is a lot of opportunity to create landing pages that perform well in search results pages (SERPs) and potentially convert top-of-funnel traffic (TOFU).

    With WordPress, SEO is easy. All it takes is one of the best SEO plugins (there are many). One of our favorites is Rank Math.

    It makes it easy to see your whole site’s SEO readiness with a great dashboard. Rank Math gives vital insights and allows effortless drill-down when you see something you want more detail on.

    Rank Math SEO Dashboard

    It also makes optimization of every page easy. It scores your page and its content and compares it against the competition. Rank Math then tells you what needs to be changed and tweaked to be in a good position to rank.

    Rank Math integration with Divi

    5. Improve Landing Page Performance

    There is no shortage of tools that can help you analyze the performance of your landing pages. Sometimes, it comes down to choosing a few tools to get a clear picture.

    You can consider some of these tools for analytics and analysis of your landing page performance:

    While you should use an analytics platform and could consider a heatmapping tool, having conversion-focused tools built into your landing page builder is an excellent addition. It means that you save some money and get the tools built in.

    Divi’s marketing tools offer valuable insights and features to enhance your landing page’s performance. You can conduct A/B tests to compare page variations against a set goal. This lets you identify which design elements or content variations you’ve created resonate better with your visitors.

     

    Additionally, it would be best to leverage conditional display logic to display personalized experiences based on user interactions. (See the explainer video for condition options).

    Divi Conditional Display Example

    These tools empower you to make data-based decisions and continuously improve your landing page’s effectiveness. Best of all, they are included with the Divi theme and are as intuitive to use as the rest of the visual builder.

    Additional Tips for Creating Good Landing Pages

    Optimize Your Page Load Speed

    A fast-loading landing page is crucial for enhancing user experience and improving conversion rates. To achieve this, analyze your page’s speed using tools like Google PageSpeed Insights or GTmetrix. Look for ways to optimize images, enable browser caching, and consider using a Content Delivery Network (CDN) to distribute content closer to your users for faster loading times. Take a look at all our recommended optimization plugins for WordPress. Additionally, ensure your hosting provider offers sufficient resources to handle traffic efficiently.

    Learn Copywriting or Employ AI Writers

    No one wants to be pitched or sold to. But copywriting disarms visitors’ and gets them to see what would be of interest to them. Beyond hooking visitors, copywriting also conveys your value proposition and sparks curiosity about how your product can help them with their problems.

    Copywriting is a deep well and might as well border on being an art. That makes it hard yet worthwhile to learn. Online learning platforms like Udemy have tons of courses on copywriting. If you write a lot, you should brush up on this and SEO copywriting.

    There is also a place for AI writers that specialize in marketing and sales copy. They certainly can create content faster and help you fill a knowledge gap if you have a long way to go in your copywriting.

    F-shaped Content/Page Structure:

    Organizing your content following the F-shaped reading pattern aligns with users’ natural reading behavior, ensuring that essential information, headlines, and critical points are noticed quickly. Placing important details along the top and left side of the page capitalizes on users’ tendency to skim through content, making it more likely they will absorb crucial information without feeling overwhelmed.

     

    F-Shaped Landing Page Design Structure Example

    Example Landing Page w/ F Pattern by SEOPress

    The F-Pattern for landing pages is backed up by a lot of heatmap data that shows our eyes start at the top left and work their way to the right and down, just like if you were reading a book. The only thing is that as we move down the page, we start to skim more, and thus, we go to the right less and less.

    Create a Sense of Urgency

    Incorporate time-sensitive elements on your landing page to create a sense of urgency and prompt immediate action. Limited-time offers, countdown timers, or flash sales can encourage visitors to act quickly and take advantage of your offer before it expires. This can be done with the conditional display referenced above. Watch how it transforms your conversion experience.

    Mobile-Optimize Your Landing Page

    Ensure your landing page is fully responsive and mobile-friendly to cater to users accessing your page from different devices. Test your page on various mobile devices and screen sizes to verify responsiveness and user-friendliness. Utilize responsive design principles to adapt the layout seamlessly for mobile users.

    Maintain Consistency with Ads and Email Marketing

    Consistency in messaging and design between your ads, email marketing, and landing pages reinforces your brand identity and builds recognition. Ensure the tone, color scheme, and key messages align seamlessly across all touchpoints. This cohesion enhances brand trust and fosters a sense of familiarity with your offerings.

    Conclusion

    Now is the time to unleash your creativity and bring your vision to life. So take the first step and start crafting your compelling landing page. Success is just a few minutes away, and the possibilities are endless with Divi as a trusted partner.

    Whether you opt for pre-made templates to get started quickly or embrace the creative freedom of the visual builder, Divi offers the tools you need to craft captivating and high-converting landing pages.

    Remember, a compelling headline, engaging visuals, a clear Call to Action (CTA), and captivating copywriting are the building blocks of an effective landing page. By incorporating these elements strategically, you’ll capture your audience’s attention and drive them toward your desired action.

    Looking for more resources? Checkout our top-notch guides for building powerful websites:

    1. How to Build an Online Store
    2. How to Build a Membership Site with Divi
    3. Creating a Learning Management (LMS) Website with Divi

    Let us know your progress while building out your landing pages.

     

    Feature Image by Overearth / shutterstock.com

    The post How to Create a Landing Page in 2023 (Detailed Guide) appeared first on Elegant Themes Blog.

  • Unleashing Your Creativity: Design Stunning Single-Page WordPress Portfolios for Freelance Writers

    Freelance writers, harness the power of single-page WordPress portfolios. This guide illuminates design strategies, theme selections, and must-have plugins. Craft a visually stunning, user-friendly online showcase that highlights your expertise and stands out in the digital landscape.

    The post “Unleashing Your Creativity: Design Stunning Single-Page WordPress Portfolios for Freelance Writers” first appeared on WP Mayor.

  • How to Write Copy for Your Website With AI

    Copywriting is an essential service to create a compelling website. Whether you’re building an eCommerce brand or starting a bakery in your hometown, the copy on your website can either draw people in or shun people away from your products and services. Hence, writing copy for your website is a necessary step that needs great care and dedication. Luckily, with the advent of numerous AI tools, it’s possible to generate fantastic copy for your website effectively and affordably. This guide will highlight the main steps to remember as you learn how to write website copy with AI.

    Why Use AI to Write Copy for Your Website?

    There are many reasons to consider using AI to write the copy for your website. Overall, using AI to write your website copy brings a new level of efficacy to your website creation process. The benefits below can also be experienced when you choose to you AI to write your website copy:

    • Save Money: Copywriters can be quite an investment. But having good quality website copy is essential for a solid website. Many AI writing tools come at reasonable monthly prices. Some even have free plans and trials granting you great copywriting at low prices.
    • Conserves Time and Energy: An AI tool can generate paragraphs of copy in seconds. This could take you hours or days to complete. Whether you face tight deadlines or want to be proactive with your website, using AI for your copy can help.
    • Establish a Consistent Brand Voice: Some AI tools have templates or allow you to create your own templates. Using these templates with your copy can help you create a consistent brand message across all the website copy you create and use.
    • Optimize Your Copy Efficiently: Whether you need to add text or correct misspelled words, AI can easily see the errors and areas of improvement in your copy and enhance it for your next project.
    • Gain New Perspectives: Getting stuck in a rut when creating new content for your website is expected. AI can bring you new insights and ideas, helping you overcome writer’s block and find new and creative ways to word your content.

    Now that we know the benefits of using AI when creating our website copy, let’s look at the steps you can take to make this a reality for your next website project.

    How to Write Copy for Your Website

    We’ll use the popular AI tool ChatGPT and Divi AI to highlight our top tips for learning how to write copy for your website. While you can choose to use only one AI tool, selecting the right combination of tools can reap great results for your website in the long run.

    1. Choose the Right Tool(s) For Your Task

    Though AI in the copywriting space is pretty established, there are myriad platforms that you can use to start creating copy for your website. As such, an excellent place to look for your next copywriting tool would be our list of the best AI writing tools. Here are a few contenders that you might have heard of already:

    • Rytr: An AI-powered writing platform that assists the marketer of many talents. With its extensive library of templates, this AI tool is a good choice for those who need a helping hand in creating their website copy with AI.
    • Jasper: Touted as the best overall AI writer, Jasper is one of the most popular AI writing platforms. If you want to create highly optimized copy for your website, consider using this tool.
    • Sudowrite: If you want to add strong storytelling to your website copy, Sudowrite is the AI writing tool for you.
    • Writesonic: A robust platform that’s free version gives you more than enough words to start on your AI content creation journey.
    • Copy.ai: Over 6 million users name this AI copywriting tool their top choice. Your sales team and marketers will love using this tool to power your website’s landing pages.
    • Divi AI: The new kid on the block, if you choose to use WordPress for your website, consider joining the Divi ecosystem. Seamlessly create AI-generated copy alongside your website layouts with Divi AI, the best AI content generator for those building in WordPress.
    • ChatGPT: This popular and free chatbot brought AI to the forefront for the masses. It is one of the best free AI tools that you can use to generate content for your website.

    Before you start creating your content, research the AI tools available to you and see which ones align with your overall content creation goal.

    2. Plan Your Content by Creating an Outline

    Having a plan with your copy is essential. As we mentioned earlier, copy is an important aspect of your website. Luckily, ChatGPT does an excellent job of creating content outlines that you can use to build out the copy for each of your website’s pages. When asked to create an outline for a skincare brand’s landing page, this is what ChatGPT provided:

    ChatGPTs landing page outline

    The prompt provided to ChatGPT was, “write an outline for a landing page for an all-natural skincare company.” ChatGPT told us the various elements (buttons, countdown timers, etc.) we could use on our page and ideas for link text, call-to-actions, and titles. This is a thorough and helpful guide to the copy we could create next for our landing page. Additionally, it points us to the modules and flow of our page that we can consider later in the website design process. Don’t forget SEO planning and keyword research when building out your copy. SEO tools like SEMRush, Alli AI, or even Google Trends can be helpful at this stage. You can even take it a step further and use SEMRush’s intuitive outline builder (which also uses AI, by the way!) that can help create optimized content for your website before a single line of copy is crafted.

    3. Create Titles from Your Content Outline

    Now that we have our AI-generated outline, we can dissect it and create titles for each landing page section. From our landing page outline, let’s focus on creating title copy for the about us section.

    ChatGPT's outline for the about us section of our skincare landing page

    ChatGPT has already given us some areas and titles we can cover in this section. However, we can make these more interesting still. Let’s make the first title about the company story more exciting and enjoyable.

    Generating paragraph titles with ChatGPT

    We inputted the original title into ChatGPT and asked it to use a sophisticated and funny tone while generating several title options for us to choose from. Now, we can copy and paste these title ideas into a document or directly into our website. Alternatively, a tool like Divi AI goes further in helping us create website copy with AI. Below is the layout of our about us page from the Divi Esthetician Layout Pack. While it already includes some copy and dummy text, we can use AI to make it better match our brand.

    Autogenerate text with Divi AI

    While building your pages, you can use AI to create text as you design. This can help you save time and energy and create copy and page layouts simultaneously.

    Creating title with Divi AI within the Divi Builder

    Choose the title content type to create our titles with Divi AI. Similar to other chatbots and ChatGPT, we can provide a text prompt. What makes Divi AI different from using external copywriting tools is that it can pull from your page, section, or even module’s current context and use that to generate your new title. It even goes further in adding a tone of voice. Also, we can include must-use keywords within our titles, ensuring that our AI-generated copy is SEO-friendly.

    4. Crafting AI Content for Your Page’s Sections

    With our titles created, we have a foundation to create the main bodies of copy for our website. Still, within our about us section, let’s ask ChatGPT to create a mission statement for our brand.

    Elegant Skincare's mission statement, created by ChatGPT

    Here, we’ve used AI to create a 1 paragraph, funny mission statement that we can use within our about us section. Notice how humor was added, keeping up with our entertaining page titles. This paragraph was created in a few seconds and can be easily edited to match the specifics of your brand. You can do this for all the content on your website and have your entire website’s copy created in mere minutes without spending lots of money on hiring and vetting copywriters. Frequently asked questions, blog posts, product descriptions, and more can all be easily created with AI.

    Divi AI takes this a step further. By understanding the nuance of your page design and website, Divi AI can create copy that flows well with all aspects of your website.

    Generating copy within the body section of a Text Module in the Divi Builder

    Notice that we provided Divi AI with an empty Text Module. Now, we can decide the type of content we’d like to create (a paragraph), provide a prompt, and add context to said prompt. The added context is a crucial component of copywriting that is missing when using software that isn’t integrated into your web design tool.

    Paragraph text created by Divi AI

    The finished paragraph created by Divi AI elegantly calls back to our lead page title, “Elegant Skincare’s Story: Crafting Beauty with a Touch of Wit.” This added context ties together our title and copy seamlessly. This would be missed when using other AI tools. Again, this copy was generated in seconds and still sounded whimsical while providing our readers with the necessary information about our brand.

    5. Elevating Your CTAs’ Appeal with AI

    Calls to action are a necessary part of your website copy. Without them, users may not know to join your email list, which buttons to press to purchase your product or how to book an appointment. Sometimes, the standard call-to-actions leave much to be desired, hence, using AI can help to create compelling CTAs that bring your website visitors to the places where they need to be.

    ChatGPT and CTAs

    We’ve asked ChatGPT to create several call-to-actions for our skincare brand. They’re enticing, they’re different, and they’re geared toward our brand. Divi AI takes this to another level by having all of these within some of its popular modules, like the Email Optin Module and the Call to Action Module.

    Divi AI and creating CTAs in the email module

    Notice how with the Email Optin Module, Divi AI is able to automatically generate an exciting headline, button, body, and footer for this module. You still have access to the same AI improvement tools and quick actions that are available in the Text Module used earlier.

    Divi AI and creating CTAs with the call to action module

    Furthermore, the Call to Action Module allows for the same seamless integration of AI with the various components of this module. Easily design and create exciting text for the most important areas of your copy when you choose to use Divi AI.

    6. Optimize and Proofread Your Copy

    While creating website copy with AI makes the entire copywriting process more straightforward, there may be times when you’ll need to make edits. It is advisable to properly read through copy created by AI to ensure that your copy flows well and makes sense to human readers.

    ChatGPTs warning about facts and possible inaccuracies

    Even ChatGPT has a disclaimer within its interface that speaks to possible inaccuracies when using its platform. Cross-reference your copy to ensure that it is factual and inoffensive. While there are many AI proofreaders, having at least one read-through with a person to review your copy is advisable, just in case.

    Tips & Tricks for Writing Copy with AI

    Now that you have an idea of how to create your website’s copy with AI, here’s some additional advice to bear in mind:

    • Original content is not dead: While AI does help with creating content, making your own content without AI is still the best practice. Finding the right balance of AI-generated content with your human-created content is paramount.
    • Add your own flair to your content: Don’t forget to add your own brand voice and uniqueness to your copy when using AI. You may need to create templates or set up your prompts in a certain way to help your AI tool of choice learn how to “speak” and “write” like you.
    • Use proofreading tools to help check spelling and grammar: AI doesn’t know everything. So using external tools to check for spelling and grammar is important. Some tools — like Divi AI — have this built in. But you can also use other proofreader tools like Grammarly to ensure your content reads well and is linguistically sound.
    • Don’t forget to fact-check and proofread your work manually: Even after using a proofreader tool and checking for spelling and grammar, also take some time to read your work. There may be some nuances that you can add to bring more to your content.
    • Optimize your content for your chosen keywords: Keep SEO at the forefront as you write your website copy. There are plenty of SEO tools that you can use to help you implement search engine optimization in your work. SEMRush has its outline builder.

    Artificial intelligence does not remove the need for original content nor replace the writing process entirely. Instead, it should be used as a powerful tool to enhance the content creation process.

    Conclusion

    Websites are an amalgamation of copy, imagery, and media. Each piece is necessary to draw in your ideal customers. With the average consumer becoming wiser, eloquent copy has become necessary in marketing practices. Creating website copy with AI allows you to be at the cutting edge of web design. Now, it’s possible to build complete websites with AI. If that’s too high-tech for you, creating your website’s copy with AI is a significant first step to adopting this popular technology. Saving money, conserving brain power, and quick turnarounds are benefits of using AI for your website copy. As you build your next website, consider adding AI to your process by using artificial intelligence to generate your website’s copy.

    The post How to Write Copy for Your Website With AI appeared first on Elegant Themes Blog.

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