Tag: marketing

7 Best Mailchimp Alternatives in 2023 (Free and Paid)

Mailchimp alternatives abound, and each specializes in a unique use case. Mailchimp has outstanding market saturation among small and medium-sized businesses, and in the mind of many people, they are the service to beat. Millions of customers use and love their email and digital marketing suite. This article will cover details about Mailchimp and the best email marketing services you can use to replace Mailchimp if you are looking elsewhere. You’ll probably find something you’ll be able to use for years.

Why You Should Consider Mailchimp Alternatives

Email and digital marketing have grown up. Niche providers are stepping up to offer small businesses appealing and valuable solutions in ways that Mailchimp may lag in because of their status as a “general” service provider. Just because it is the industry giant doesn’t mean you have to feel stuck with it. It offers a lot of great tools but may not be the best for your situation based on price and features.

About Mailchimp

Mailchimp got its start in 2001. Known for its popular marketing campaigns in the mid-2010s and generous free tier for new customers, Mailchimp quickly grew to hold the most market share among email marketing platforms.

In 2021, Intuit, the personal and business financial mega-corporation, purchased Mailchimp for ~$12 billionâ€”demonstrating the value Mailchimp brings to its customers and the vast amount of small business data that Mailchimp brings to the table for Intuit.

Some have felt that Mailchimp’s gotten too generic and does too much for too many people. Others are uncomfortable with the new ownership and prefer a different provider instead. Whatever the reason or rationale, there are alternatives to Mailchimp worth looking into.

In this article, we’re exploring all the best Mailchimp alternatives. This means we’ll be focusing on email marketing a lot. But Mailchimp offers more than just email marketing, so there will be other digital marketing tools that are handy replacements for Mailchimp. If you have any questions about the services listed here, leave and comment and come back later for helpful thoughts and answers.

Best Mailchimp Alternatives

Lots of businesses use email marketing services differently, so there isn’t just one de facto alternative for Mailchimp. Here are 7 of the best:

1. Mailpoet

If you love WordPress, then you know why it’s unique. Having an infinitely extendable platform has its perks. And with MailPoet, WordPress just got a lot more power.

Competitively priced and as powerful as you’d expect your WordPress site to be, MailPoet is a genuine contender for your email marketing attention, especially if you like to keep things in-house as much as possible.

With MailPoet, you can manage your lists, craft beautiful emails, and set up segmentationâ€”all on your WordPress installation. We love WordPress, so we love recommending MailPoet. It’s the best email marketing for WordPress websites.

Key Features:

Option for SMTP mail service or from your server on the creator level
Send emails when you publish new blog articles
50+ pre-designed templates
WooCommerce integration to handle Woo emails
Include dynamic content within your emails
GDPR compliant

MailPoet Campaign Types in WP Dashboard

Best For:

If you are searching for an email marketing solution that operates within your WordPress installation, MailPoet is the ideal option. WordPress gives you the flexibility to create the solution you need and Mailpoet performs well.

Price:Â Plans start free for 1000 contacts, with paid plans starting at $10 a month

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2. ActiveCampaign

ActiveCampaign is a “Customer Experience Automation” (CXA) platform and software company. The company empowers businesses of all sizes to automate their customer experience through marketing automation, sales automation, and CRM. ActiveCampaign is often mentioned because of its powerful automation capabilities. And that automation extends beyond email marketingâ€”while certainly including it. ActiveCampaign rightfully is named one of the best email marketing services out there.

The “Customer Experience” part of their description comes from the fact that ActiveCampaign’s tools are built for more than marketing. Its tools also empower sales with sale pipeline, lead scoring, and lead automation workflows. ActiveCampaing also helps support teams through CRM automation that helps keep tabs on customers and their needs. Automation plays a huge role in marketing where ActiveCampaign’s automations power email, SMS, website chat, and website personalization.

ActiveCampaign gives you a full-fledged CRM + Automation suite to power your business. If your head is spinningâ€”it should be. It is big, and it is powerful. Startups and inexperienced marketers might have a long road ahead if they start with ActiveCampaign and are expected to utilize the full potential beyond the login portal.

See our full review of ActiveCampaign if you’re interested.

Key Features:

Powerful integrations to unite your tech stack
Website and behavior automation
Automations and A/B tests
Leverage an email builder with hundreds of free templates
CRM and Sales Tools

ActiveCampaign Workflow Automation Builder

Best For:

ActiveCampaign is a great option for businesses needing an all-in-one email marketing solution with excellent integration capabilities. It’s marketing automation, and CRM components are ideal for creating personalized campaigns and building strong customer relationships.

Price:Â Marketing plans start at $49 a month

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3. Constant Contact

Constant Contact is a worthy alternative to Mailchimp. They’ve been rivals since the beginning, and both command a lot of brand recognition. Constant Contact is a great platform for email marketing, offering pre-made templates, campaign reporting, and automation features. It integrates with WooCommerce and can segment customers based on purchase activity.

Using Constant Contact, you can send abandoned cart emails, collect online donations, and manage contacts with an ultra-simple UI. The service also includes ad functionality for multiple platforms, including Google Ads, Facebook, and Instagram.

Although theirÂ Core plan lacks some functionality, such as automated emails, those features are available in Plus. Constant Contact starts at only $9.99 per month after a free trial.

Key Features:

Integrates with WooCommerce and other eCommerce solutions
Enables you to send emails based on customer behavior
Integrates with tons of website platforms, including a Divi integration
Integrates with Google Ads, Facebook, and Instagram
Generative AI writing for email copy and subject lines
Phone support for all customers

Constant Contact Email Reporting

Best For:

Constant Contact is an excellent email marketing platform for businesses seeking a user-friendly and straightforward solution that provides phone support from customer service agents. If you’re unsure which email marketing platform to use, Constant Contact is worth considering and is used by hundreds of thousands of small businesses.

Check out our dedicated article comparing Constant Contact vs Mailchimp.

Price: Plans start at $12 a month

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4. ConvertKit

ConvertKit stands as an excellent alternative to Mailchimp for Creators and Solopreneurs. The toolset within is perfect for a one-person band with its hands in many things.

With ConvertKit, you can create landing pages, sell digital products, and sign up users to your email list. The platform provides all the tools for someone trying to make cash with a side hustle or one-person business. Its free account includes landing pages, forms, broadcasts (email campaigns), segmentation, and eCommerce (digital downloads). Paid tiers introduce 3rd party integrations, automations (including a visual builder), and customer support.

Although ConvertKit offers a free tier, you won’t get the most out of the service unless you opt for the Creator plan or higher. That option starts at $9 a month (paid yearly) for up to 300 subscribers.

Key Features:

Create landing pages that can include eCommerce functionality
Create email signup forms and send campaigns to your subscribers
Design intricate automation workflows using flowcharts

ConvertKit Automations

Best For:

ConvertKit is a top choice for businesses that want an all-in-one solution for increasing conversions, including email marketing and a variety of other tools. With ConvertKit, you can build landing pages, create automated sequences, and segment your audience, all designed to help improve your overall conversion rates.

Price: Free and premium options are available, with the latter starting at $15 a month

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5. Emma

Emma Easiest Email Marketing

This platform holds no punches back and doesn’t try to go the budget service provider route. Emma is built for medium to enterprise-sized businesses that have teams of email marketers. The cheapest plan starts at $99/mo for basic email marketing.

For that price, you get up to 10,000 contacts on your list and unlimited emails per month. Emma is particularly appealing to teams because of its built-in approval system. Users can be assigned various roles to create a hierarchal approval process. That means no emails are sent without the proper checks and balances.

With Emma, you get real-time reporting and analytics, segmentation, A/B testing, and dynamic content, all using its “Essentials” plan ($159/mo). They aren’t going after brand-new businesses or email marketers. But, for established brands with up to 10,000 contacts, Emme offers an exciting option.

Key Features:

Easy form builder
Monitor your campaigns with analytics
Email approval workflows
Segment and Automate email campaigns
Include dynamic content within your emails
Email and Phone Support for all customers

Emma Form Builder

Best For:

Emma might be the perfect fit for you if you want an email marketing solution that is both premium and packed with features but still easy to use. It’s not the cheapest starting price, so smaller businesses and freelancers should look below for other services.

Price:Â Plans start at $99 a month

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6. Buffer

Mailchimp provides impressive social media management, given that most people only associate email marketing with them. But, Buffer stands as a better all-around experience with social media management stands as a true alternative to Mailchimp in its own right.

With Buffer, business owners can connect their social profiles to their accounts and reap massive benefits for having everything “under one roof.” Buffer allows social managers to schedule and post to their various accounts. They can save time using the same content but tailoring it to specific platforms in a simple workflow. Buffer handles the posting.

More than posting, Buffer pulls back social data into your account for robust reporting and analytics. This shows you what channels are performing and what types of content. The beauty is that you also get cross-channel reporting to see your combined statsâ€”giving you a picture of the whole enchilada, as they say.

If Buffer didn’t do enough for you yet, it handles engagement for all your channels. Reply to customers and fans that have commented on your posts. Buffer’s ML can categorize and prioritize incoming comments based on negative sentiment, questions, and purchase intent.

Key Features:

Create “link in bio” web pages
Publish, Engage, and Report on all social efforts
Work in one place while working on Google My Business, Facebook, Instagram, TikTok, Twitter, and more

Best For:

Buffer is a great option for businesses looking for an all-in-one tool to manage their social media presence. While it doesn’t offer email marketing features, it excels at social media management, allowing you to easily schedule posts, track analytics, and engage with your followers across multiple platforms. With Buffer, you can streamline your social media strategy and save time by managing all of your accounts in one place.

Price: Free option available with the paid plans starting at $5 a month per channel

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7. Omnisend

Omnisend is one of the best email marketing automation platforms for eCommerce businesses. It allows companies to send omnichannel marketing campaigns and segment their customers. What does that mean? Well, Omnisend’s automation works across email, SMS, push notifications, and ads. Omnisend’s segmentation works across the board to power a true omnichannel marketing initiative.

The best part is that it is an eCommerce data machine. It can pull all your product and store data and create dynamic customer segments that can be used across these various channels. Gone are the days of manually building lists and hoping you get them right.

Key Features:

Omnichannel eCommerce campaigns
Powerful forms
Detailed cross-channel reporting
Detailed segmentation options

Omnisend Segmentation Options

Best For:

Omnisend is an ideal solution for businesses running large eCommerce stores that want to increase their conversion rates and average order value. With its powerful automation features, including abandoned cart recovery and product recommendations, Omnisend helps to drive sales and improve customer engagement. Omnisend’s advanced segmentation capabilities also allow you to create highly targeted campaigns and deliver personalized messaging to your audience. Overall, if you want to optimize your eCommerce store for success, Omnisend is an excellent choice.

Price: Free and premium options are available, with paid plans starting at $16 a month

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Best Mailchimp Alternatives: Price Comparison

Mailchimp is a robust tool, but it can’t be for everybody. Many people are searching for true replacements and alternatives to Mailchimp that better suits them and their businesses. Many platforms on this list have specialties that Mailchimp can’t match. Here’s our list of the best replacements for Mailchimp and how they compare in price.

Rank	Mailchimp Alternatives	Starting Price	Free Option
ðŸ¥‡	Mailpoet	$10/mo	âœ”ï¸	Get
ðŸ¥ˆ	ActiveCampaign	$49/mo	âŒ	Get
ðŸ¥‰	Constant Contact	$12/mo	âŒ	Get
4	ConvertKit	$15/mo	âœ”ï¸	Get
5	Emma	$99/mo	âŒ	Get
6	Buffer	$6/mo	âœ”ï¸	Get
7	Omnisend	$16/mo	âœ”ï¸	Get

What is The Best Mailchimp Alternative?

For avid WordPress users, we heartily recommend Mailpoet as being an excellent email marketing service and alternative to Mailchimp.

For anyone looking at SaaS email marketing services, we’d have you look at ActiveCampaign, Constant Contact, and ConvertKit. Anyone running a large eCommerce operation would also do well to consider Omnisend.

Want to grow your email list like a pro? Check out these top email opt-in plugins that work with all the popular email marketing platforms.

Frequently Asked Questions (FAQs)

Is there something similar to Mailchimp?

Yes, there are several alternatives to Mailchimp that offer similar email marketing features and functionalities. Some popular options include ConvertKit and Constant Contact.

Is there a cheaper option than Mailchimp?

Mailpoet, ConvertKit, Buffer, and Omnisend offer more budget-friendly options than Mailchimp. These services provide affordable plans, with some even offering free plans for users to get started.

What are cheaper alternatives to Mailchimp?

If you’re looking for more affordable alternatives to Mailchimp, you can consider Mailpoet and ConvertKit. These platforms offer cost-effective email marketing solutions, with some even providing free plans.

Do people still use Mailchimp?

Yes, Mailchimp remains a widely used email marketing service, and many businesses and individuals continue to utilize its features. However, with the availability of various alternatives, such as Mailpoet, ActiveCampaign, Constant Contact, ConvertKit, Buffer, and Omnisend, users now have more options to choose from based on their specific needs and preferences.

Featured Image via Nikolai V Titov / shutterstock.com

The post 7 Best Mailchimp Alternatives in 2023 (Free and Paid) appeared first on Elegant Themes Blog.

20.06.2023

What is Copy.ai and How to Use It (10 Pro Tips)
As a content creator, there may be times when you need help with coming up with a good headline, blog post outline, or social media ad. Thanks to the artificial intelligence (AI) revolution, numerous AI writing tools are available to help you streamline how you create content. In this post, we’ll introduce you to Copy AI, explain how to use it, and provide some excellent tips for effective use. Let’s dive in.

What is Copy AI?

Copy AI is an artificial intelligence writing tool that uses machine learning to generate various types of content, including blog headlines, emails, social media content, web copy, and more. Built on top of OpenAI’s GPT-3 large language model (LLM), Copy AI is designed to help users with the copywriting process. It provides various tools and writing frameworks to help get you started, is available in more than 25 languages, and is a great tool for beginners to get familiar with generative AI.

How to Use Copy AI

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Copy AI is one of the easiest generative AI programs to use. You can easily generate content for anything you like with a simple interface and excellent tools. Let’s walk you through how to set up your free account, browse the available tools, and walk you through generating your first piece of content.

Setting Up an Account

Signing up for Copy AI is easy. Click the Get Started button to begin signup.

There are a few ways to sign up, including your Google or Facebook account or simply using your email.

Next, Copy AI will ask you questions to determine what you’d like to use the program for.

Copy AI is free for individual users. If you’d like to create an account for your team, you can add up to five users for $36 per month. Upgrading to a paid version provides more features than the free account, including priority email support, support for more than 29 languages, and a blog wizard tool.

For this tutorial, we’re using the free version of Copy AI. Let’s start by explaining the features available with the free version.

Navigating the Copy AI Interface

Copy AI is one of the easiest AI writing tools to use. It has a simple interface, tons of templates to help get you started, and a project-based categorization tool that lets you easily track your content. Let’s look at the interface so you can familiarize yourself with the tools and how to use them.
1. Chat: Brings up the chat prompt
2. My Projects: Easily view all of your projects within Copy AI
3. Infobase: Store information about your company, so you can avoid manually entering it over and over
4. Templates: A collection of content types to assist in content creation
5. Tools: Generative AI tools for different categories, such as social media, blogs, emails, and more
6. Chat Bar: Where you’ll enter your text prompt
7. Browse prompt types: example prompts to assist you in creating content
8. Improve generated content: Regenerate a response
9. Enter input: begins Copy AI’s content generation
10. Create a new project: Create and categorize new projects
Exploring the Features of Copy AI

Copy AI has a lot of tools to help you create effective copy for your website, blog, or social media account. Let’s look at everything you can expect when using Copy AI.

90+ Copywriting Templates

The best feature of Copy AI is the number of templates you can choose from. You can create blog posts, headlines, or a single paragraph. Need a little help with those product descriptions? Not to worry. Copy AI can do that, too. Additional templates include digital ad copy, social media content, Facebook headlines, and various transitional email templates.

Multilingual Support

Do you need to generate copy in a language other than English? You’ll be happy to learn that Copy AI is available in over 25 languages, including Chinese, French, Spanish, and others. This tool is great for marketers and site owners with international businesses who need to reach a larger audience.

Built-In Plagiarism Checker

Copy AI includes a plagiarism checker, similar to Grammarly, that allows you to double-check written content. This is a great tool for those who employ blog authors and content creators and want to be able to check their work for originality. You’ll need to sign up for a premium license to take advantage of this feature.

Infobase

If you need to save important information, such as company details, a mission statement, or other important text, save it into the infobase for reuse. The great thing about Infobase is that it pulls from your content rather than just public sources. Users can add elements to their infobase, assign a tag, then call on that tag when they’d like to reference it in generated content. This is a great way to reuse important information in your content without manually typing it in whenever you wish to use it.

Creating Content with Copy AI

Now that you understand the features and tools associated with Copy AI, let’s use that knowledge to create our first piece of content. For this post, we will walk you through the necessary steps to create a blog post. We’ll start by prompting the AI to give us ten headline ideas for a post about AI copywriters.

First, enter this prompt: Provide 10 blog post ideas related to AI copywriter tools.

As you can see, Copy AI uses our text prompt to provide ten good blog post topics. Next, choose the headline that resonates most with you, then prompt the software to generate an outline based on that headline. We’ll use number 9, The Future of Content Creation with AI Copywriter Tools.

Next, enter the following prompt: Provide a blog post outline based on this headline: The Future of Content Creation with AI Copywriter Tools.

Using the same chat window, use this prompt: create an introductory paragraph based on the outline above.

Copy AI does a good job of forming headlines, outlines, and full paragraphs based on our original prompt. While you should never copy and paste content directly from an AI chatbot, you can use generated content as a good starting point for your content.

Key Advantages of Copy AI

Copy AI is a great tool for marketers, freelancers, and business owners. Using it provides several key advantages for creating great content, including shortening the time needed to create posts or other content, ease of use, and the number of templates available.

Streamline the Writing Process

First of all, AI copywriters can be a huge time-saver. Anyone familiar with writing content can tell you that the process takes time. You have to research a subject, formulate an outline, write your content, revise it, and check it for grammatical errors, plagiarism, and effectiveness, amongst other steps. An AI writing tool can save time and effort by streamlining the writing process.

Copy AI is Beginner-Friendly

Using Copy AI is a breeze. It’s built with a simple interface, so even the greenest AI user can understand the available tools and options. Plus, it has a good text editor that allows users to edit and customize generated content as needed.

Endless Options for Content Creation

Copy AI contains over 90 content templates and tools, which rivals most other AI writing tools. It generates sales copy, digital ads, ecommerce product descriptions, and more. You can also use it as a freestyle copywriting tool to create long-form content, blog posts, and more. It stands out from other AI writing tools because you can add extra details to help it understand what you want. Using the freestyle tool, you can define the type of content you want, add main points, and choose a writing tone. Another great use for it is creating a competitor analysis, which is beneficial for determining how you can change your approach based on what your direct competitors are doing.

10 Pro Tips for Using Copy AI

Image created with Midjourney

Now that you better understand Copy AI and its capabilities, let’s explore some effective tips for writing content. Whether you’re a novice in AI writing or have experience with various AI writing tools, these tips will simplify creating high-quality content for your blog or website.

1. Know Your Keywords

Before generating content for your business, it’s important to conduct keyword research. Doing so helps you identify keywords that best describe your business and what you want it to be searchable for. This is especially true when it comes to long-tail keywords, which are the most utilized keywords people use when searching for a business or product.

2. Know Your Target Audience

Knowing who to direct your content to is a crucial step to building an effective marketing strategy. This is also true when using AI copywriting tools to generate content. Knowing your target audienceÂ can help you cater written text to the right group of people.

3. Use Clear and Concise Language

AI copywriting tools such as Copy AI are designed to create content quickly. Still, it is important to ensure the language is clear and concise. Avoid using jargon or complicated language that may confuse your readers.

4. Focus on Creating Effective Prompts

Anyone can type words into an AI chatbot and get a response. The trick to getting good output is to craft an effective prompt. It’s essential to keep a few factors in mind. First and foremost, be specific. For example, instead of saying give me a list of blog post topics related to X, try something like give me 10 blog topic ideas related to X. Also, pay close attention to descriptions. Using descriptive elements in your prompts could help clarify things for the AI. For example, if you want to create a product description for athletic shoes, rather than just stating, write a product description for athletic shoes, say something like, write a product description for brightly colored athletic shoes to appeal to Generation Z customers. The more information you give the chatbot, the better the output.

5. Fact Check All Output

AI writing tools can save you a ton of time when creating new content. That said, it’s critical to double-check what it gives you. All AI systems work by predicting strings of words that it thinks best match your question, and they cannot reason or consider any factual inconsistencies when giving you an answer. This is called a hallucination, which happens far more often than you realize. Because of this, be sure always to fact-check everything. A notable advantage of Copy AI is its inclusion of source citations, which allow you to identify the origins of the provided answers.

6. Use Copy AI to Revise Existing Content

Whether you’re a beginner or a seasoned professional writer, using AI to help you revise original content is one of the best ways to utilize it. You can use it to rephrase sentences to make them easier to read or make sentences and paragraphs more concise. Copy AI can also identify alternate ways to write a sentence, provide synonyms that make a sentence flow better, and even condense your writing to make your writing more effective.

7. Gain New Perspective

One of the biggest issues with copywriting is sounding too one-dimensional. With AI writing software, you can gain a different perspective on your writing. You can use AI to ask questions or even have it take on a tone, giving you a fresh set of eyes (so to speak) to approach writing your content. With Copy AI, there is a really cool feature called freestyle, which allows you to try out different writing tones. Experiment with different tone settings to give you a different perspective on your content.

8. Find the Right Balance

While AI tools can expedite content creation, remember to keep the content original. Embrace your expertise, experiences, creativity, and unique insights to enhance AI-generated content, not copy it verbatim. Using AI as an idea-generating assistant is a much more effective way to create original content.

9. Use Copy AI to Improve Your Skills

An assistive AI writing tool, such as Copy AI, is an excellent way to improve your writing skills. We learn similarly to the way AI learns – by repetition. The more you use an AI tool, the better your content-writing skills will be. Take the time to recognize patterns and note how Copy AI associates words and phrases. Then use that knowledge to take your writing skills to the next level.

10. Understand Ethical Considerations

This should go without saying, but it is important to reiterate: AI is meant to be an assistive tool. With so many programs becoming available seemingly daily, it’s important to understand the ethical implications of using AI. Always use AI responsibly, avoiding copyright infringement, discriminatory language, or inappropriate content. Be aware of these issues and ensure your content doesn’t violate these guidelines.

Final Thoughts on Copy AI

If you’re looking to create high-performing, SEO-friendly content for your website, blog, or social media, then Copy AI can be an excellent tool to use. As mentioned, it’s not meant to replace writing copy yourself, but rather a tool to generate ideas. Copy AI allows you to brainstorm ideas, develop blog post paragraphs and headlines, and more. Using it correctly can create new content in a fraction of the time it takes to do it on your own. The best part is that Copy AI offers a free tier that allows you to generate up to 2000 words per month, create unlimited projects, and offers over 90 templates to help you get started. So, if you want to save time and effort, Copy AI is a great way to take your copywriting game to the next level.

Want more AI tutorials? Check out a few of our posts on how to use some of the best AI tools available today:
Featured Image via Golden Sikorka /Â Shutterstock.com

The post What is Copy.ai and How to Use It (10 Pro Tips) appeared first on Elegant Themes Blog.
16.06.2023
12 AI Marketing Tools to Grow Your Business: Improve SEO, Personalization, and Automation

The rapidly evolving AI technology helps businesses understand their audience better, streamline their processes, and ultimately, grow. In this guide, we explore some of the best AI marketing tools that can help you supercharge your marketing strategy. We will review tools that effectively aid in content creation, SEO, personalization, and automation. Whether you’re an established […]

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The post 12 AI Marketing Tools to Grow Your Business: Improve SEO, Personalization, and Automation appeared first on Hostinger Tutorials.

14.06.2023

5 Best Marketing Automation Platforms for Your Business in 2023

Marketing automation platforms can help you streamline your business in powerful ways. Many of the tasks involved in growing your business online can be repetitive, tedious, and time-consuming. Automating these tasks will ensure important tasks get done efficiently and free up valuable time and money needed elsewhere. In this post, we’ll discuss marketing automation and the best platforms you can use for your business.

What is Marketing Automation?

Marketing automation platforms can reduce the number of tasks that a person has to do. This means that time-consuming or repetitive aspects of your business happen with less human involvement. Some marketing processes you can automate include:

Clearly, a marketing automation platform can help you stay better organized. As a result, better organization impacts workflows, teams, and projects. For example, some marketing automation platforms let you schedule automatic email sequences; this keeps your audience engaged.

Best Marketing Automation Platforms

Depending on the size of your business and the amount of support you need, there’s a tool out there that is right for you. Unfortunately, they come in a range of prices. Therefore, features vary from one tool to another. Luckily, you can easily combine some of them with other popular platforms.

So, let’s look at some of the best marketing automation platforms on the market.

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1. HubSpot

HubSpot CRM is one of the most well-known marketing automation platforms available. For instance, it has powerful capabilities for:

Marketers
Sales and customer service teams
Sales and operations managers
Business owners

HubSpot boasts email marketing and lead-generation tools to help businesses grow. Therefore, they can easily nurture their leads and maintain communication with customers. However, it’s not just a tool for organizing a database of customer contact information.

HubSpot lets users chat with leads in real time and set up chatbots for automated, conversational marketing. It also features forms, ad management tools, analytics, and landing pages. Best of all, it’s free.

Hubspot can be integrated with WordPress and Divi, providing users with more marketing tasks.

Why Use Hubspot? Hubspot packs a lot of features into a free platform. So, it’s great for small business marketing, sales, or customer service. It’s also a good choice for business managers or solopreneurs who want to scale their businesses. Finally, if you’re ready to get started with marketing automation but don’t have a big budget, this is a great place to start.

Price: Free tools with paid plans starting as low as $18/mo

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2. ActiveCampaign

ActiveCampaign is one of the more prominent marketing automation tools. It combines email automation with essential CRM functions. Beyond email marketing, ActiveCampaign includes detailed analytics. Therefore, it can help you set automation goals for your business.

Key Features:

The ability to set Facebook custom audiences through the app
Custom subscription forms
Website tracking to determine customer behavior
Dynamic and predictive content
Lead scoring and win probability
SMS messaging
E-commerce automation

ActiveCampaign works well with several different sales and marketing platforms. Some of these include Shopify, PayPal, Salesforce, Facebook, and Divi, for instance. Additionally, ActiveCampaign provides businesses with detailed analytics and reporting, allowing them to track the performance of their campaigns and make data-driven decisions.

Furthermore, ActiveCampaign is known for its exceptional customer support, with a team of experts available to answer any questions or concerns that users may have. To put it in short, ActiveCampaign is a comprehensive marketing automation tool that can help businesses improve their customer engagement and drive growth.

Why Use ActiveCampaign? ActiveCampaign combines many of marketing’s moving parts on one clean interface. Its low price and the ability to integrate with e-commerce solutions make it a strong choice for small businesses.

Price: Starting at $29/month for Lite

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3. Constant Contact

Constant Contact is an all-in-one marketing platform that assists businesses in fostering customer relationships and achieving growth. Firstly, it incorporates email marketing, social media management, and website-building features. Constant Contact is renowned for its user-friendly interface and exceptional customer support. Automation+ plans (using Sharpspring, an acquired business) bring even more automation features. But the Constant Contact that small businesses use affords them simple automation in one place.

Key Features:

Access to hundreds of email templates
Custom subscription forms
Real-time reporting and analytics
Social media management tools
Email automation and visual builder
WooCommerce integration for store-based automations out of the box

Constant Contact integrates with several e-commerce platforms, including Shopify, WooCommerce, and Bloom. It also integrates with social media platforms like Facebook, Instagram, and Twitter. Moreover, Constant Contact provides businesses with real time reporting and analytics, allowing them to track the performance of their campaigns and optimize their marketing efforts.

Why Use Constant Contact? Constant Contact is a straightforward and easy-to-use marketing platform that’s ideal for small businesses. With an affordable cost and a user-friendly interface, it is an excellent option for users who want to begin their email marketing journey.

Price: Plans start at $9.99/mo with advanced Marketing Automation+ starting at $449/mo

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4. Keap

Keap - Homepage March 2023

Keap is a customer relationship management (CRM) software that offers an array of features designed to help small businesses automate their sales and marketing processes. With Keap, businesses can efficiently manage their customer data, sales pipeline, and marketing campaigns in one centralized platform. You may recognize their old name, Infusionsoft.

One of the primary benefits of Keap is that it provides businesses with a comprehensive solution for their sales and marketing needs. For instance, with its lead capture, email marketing, and appointment scheduling features, businesses can streamline their sales funnel and reduce time spent on manual processes. Moreover, with its online payments feature, businesses can accept payments easily and securely, saving them the hassle of handling payments manually.

In addition, Keap offers an intuitive user interface and a wide range of customizable templates that enable businesses to personalize their communication with their customers. Furthermore, Keap provides exceptional customer support, with a dedicated team of experts available to answer any questions or concerns that users may have.

Key Features:

Keep records of contacts
Lead Scoring
Check their sales pipeline
Contact customers
Invoice and accept payments
Integrates perfectly with Divi

Why Use Keap? Keap is a fantastic tool for businesses that need an integrated tool. It’s essential if they want to combine marketing automation and sales.

Price: Starting at $189.00/mo

Get Keap

5. Adobe Marketo

Adobe Marketo - Homepage May 2023

Marketo is a marketing automation platform by Adobe that helps businesses attract and convert leads. It boosts revenue by zeroing in on the most engaged prospects. Therefore, it can also help you nurture and grow your relationships with your customers.

Key Features:

Landing page builder
Embeddable forms
Website personalization based on CRM data
Behavior tracking
Social media posting tools

It lets users build and scale marketing campaigns across many channels. Therefore, it keeps leads and customers nurtured and engaged. It also works well with CRMs. In addition, Marketo provides users with a range of educational resources to help them learn the platform.

Marketo also lets users analyze how their marketing channels and campaigns are impacting their bottom line. Moreover, Marketo also offers social media management tools that enable businesses to manage their social media accounts and publish content across multiple channels from one central platform.

Why Use Marketo? Marketo is a great tool to use if you want to track your marketing channels’ impact alongside customer engagement. Of course, you’ll still need an email automation tool or a CRM integration. However, Marketo is an excellent way to work on lead conversion while also watching analytics in one place. Lastly, It’s best for larger, enterprise-sized companies.

Price: Custom pricing; contact Adobe sales

Get Marketo

Are Marketing Automation Platforms Right for You?

	Plugin	Price	Free Option
ðŸ¥‡	Hubspot	$18/mo	âœ”ï¸	Visit
ðŸ¥ˆ	ActiveCampaign	$29/mo	âŒ	Visit
ðŸ¥‰	Constant Contact	$9.99/mo	âŒ	Visit
4	Keap	$189/mo	âŒ	Visit
5	Marketo	Custom	âŒ	Visit

A marketing automation platform can help you stay organized. It can also streamline your work processes. As your business grows, you’ll need a platform like this to help you keep up with leads, your content calendar, and so much more.

In conclusion, if you’re looking to get started with marketing automation, we recommend starting with HubSpot or ActiveCampaign, as they are great jumping. off points for marketing professionals.

Are you using a marketing automation platform yet? If so, which one? Are you thinking of trying a new one? Let us know in the comments!

Frequently Asked Questions (FAQs)

Before we wrap up, let’s answer some of your most common questions regarding marketing automation platforms. Did we miss one? Leave a question below and we will respond!

Featured image via RoseRodionova / shutterstock.com

The post 5 Best Marketing Automation Platforms for Your Business in 2023 appeared first on Elegant Themes Blog.

12.06.2023

Jasper AI: An Honest Review & Beginnerâ€™s Guide (2023)

In the dynamic world of content creation, artificial intelligence has become a significant player, with Jasper AI leading the charge. As we delve into this comprehensive review and guide, we aim to shed light on this AI-powered writing assistant garnering industry attention. This article will provide an unbiased review of Jasper AI, exploring its features, capabilities, and potential to redefine your content creation process.

Jasper.ai is a tool engineered to easily assist content creators, marketers, and businesses in crafting high-quality content. But what makes Jasper stand out amidst the multitude of AI writing tools? How does it function, and more importantly, can it truly elevate your content creation strategy? This detailed guide will address these questions, offering an in-depth understanding of Jasper. Whether you’re an experienced content creator or a small business owner aiming to optimize your content creation, we designed this review to cater to your needs.

What is Jasper AI?

Jasper AI is an AI writing tool that helps you easily create content. You only need to provide simple inputs, and Jasper will generate original, high-quality content. Jasper can be used to develop various content, including blog posts, product descriptions, marketing copy, and more.

It is also an excellent tool for fleshing out ideas and getting your thoughts down on paper. It is affordable and easy to use, making it a great option for businesses of all sizes.

Jasper AI’s Features

Jasper is a robust tool that offers a wide range of features designed to help you create high-quality content.

Let’s see some of these features before learning how to use Jasper.

Writing with Your Brand’s Voice and Talking Points

Jasper Brand Voice is a powerful set of features that allow users to infuse their unique brand voice into AI-generated content. This feature ensures that the company’s brand identity, tone, and style align with all created content.

Even better is that it can learn about your company’s facts, product catalogs, audiences, and other talking points. So when Jasper goes to create branded content, they have access to a whole memory of what your company does and how it does it. This makes AI-generated content less likely to be heavily edited before you use it. It saves time and accurately and consistently represents a brand’s voice in all forms of communication.

Depending on your paid account level, you may be able to add multiple brand voices to your account. The basic Creator plan includes 50 memories you can save, with higher plans offering even more memories to use across your generated AI.

Writing Effective Product Descriptions

Jasper can create all sorts of content, from social to blog posts. But it can also generate descriptions highlighting a product’s key features and benefits, making it more appealing to potential customers. This feature is handy for eCommerce businesses that need to create a large volume of product descriptions or affiliate marketers trying to explain a product in a fresh way.

More Marketing Copy Use Cases

Jasper can create all sorts of marketing copy. From catchy social media captions, persuasive ad copy, or compelling email subject lines, Jasper is a marketer’s dream. It can understand the nuances of different marketing channels and adjust its writing style accordingly, ensuring that your marketing copy is always on point.

Using pre-created templates, creating one-off text content across several channels and purposes has never been faster. Though it doesn’t post social content for you or run ads, it is a solid AI marketing tool to consider.

Jasper Chat

Jasper Chat is an enhanced alternative to ChatGPT and other AI chatbots. It uses artificial intelligence (AI) to provide a more conversational and engaging experience.

Unlike traditional chatbots, Jasper Chat can carry on a conversation with users, understanding their intent and providing appropriate responses. Users can ask questions, make suggestions, share opinions, and even give feedback without using a specific set of commands.

Jasper Chat is also integrated with their content creation platform, so you can create content in conversational chat flow and pull it into a document.

Jasper Chat also has access to the internet and can cite its sources.

Jasper’s Chrome Extension

For added convenience, Jasper offers a Chrome extension. This allows you to use Jasper’s features directly from your browser, making it easier than ever to generate content. Whether you’re drafting an email, writing a blog post, or crafting social media posts, the Jasper Chrome extension can help you easily create high-quality content across the web.

How to Use Jasper to Create New Content

Jasper serves so many use cases for marketers. Use it for simple one-off content requests or to create long-form content. We’ll show you how to use the document editor to create longer content and then how to use Jasper’s Brand Voice tools to make sure that your content fits well in your channel strategies.

How to Create Quality Long-Form Content with Jasper

Creating quality long-form content with Jasper is seamless, thanks to its intuitive interface and powerful AI capabilities. Here’s a step-by-step guide on how to do it:

Once logged into your Trial or paid account, click “Your Content” and select “+ New from template.”

From there, click “Workflows” and choose the “Blog Post Starter” workflow from the list.

This will open a new Document where you can create long-form content. On the left, you can see Workflows, Templates, Commands, and Chat, which are ways to interact with Jasper AI to create your desired content.

“Blog Post Starter” is pre-selected, and we see the current open Workflow in the middle sidebar. Enter some context for the Workflow to get started (optional).

Scroll down the middle sidebar to the “title” section and write a solid blog post description to give Jasper an idea about the post. Click “Generate” to create some blog post titles to apply to the document.

For our example, it created two outputs. We chose to go with the 2nd output (green check mark). Click “Next” to apply it and move down the Workflow.

We added the title to the document as an H1, then moved to the “Intro Paragraph” section of the Blog Post Start Workflow.

Here we kept the content description that we added earlier but added our desired keywords that we want to ensure show up in our content’s first paragraphs. Clicking “Generate” sends Jasper to work. Next, we selected the output version we liked and pushed it to the document.

Now since we had a Title and an intro paragraph, we went to add a post outline for the rest of the article. To do that, on the left sidebar, we selected “Blog Post Outline” from the templates section. Then we entered our blog post title and desired tone of voice. We clicked “Generate AI Content” to create our two post-outline versions.

In this instance, version #1 was closer to our expectations. By clicking the “>>” icon, we could push that output to the document.

We formatted the outline to match the H2s and H3s that we wanted them to have. Then we selected the “Paragraph Generator” from the Templates section. It asks for a description of the paragraph (which you can use the outline heading), “Keywords,” and “Tone of Voice.” Like before, click “Generate AI Content,” and Jasper gets to work.

Do these same steps for each section of content. Depending on the length of the outline, you’d easily have 500-800 words of AI content that you can spruce up or use other templates to create even more content.

Here are the first few paragraphs we created for our article using Jasper.

How to Use Jasper’s Chrome Extension

Jasper AI offers a Chrome extension that directly brings the power of its AI writing assistant to your browser. This feature allows you to generate high-quality content effortlessly, whether drafting an email, writing a blog post, or crafting social media posts.

To install the Jasper Chrome extension, visit the Chrome Web Store, search “Jasper AI,” and click “Add to Chrome.” Once installed, the Jasper logo will appear on the browser’s top bar or your extensions page, indicating the extension is ready.

The Jasper Chrome extension is incredibly versatile and can be used in various ways. For instance, you can use it to respond to emails quickly and easily, right within your inbox. Jasper’s empathetic response feature can help you write messages that show understanding and care, making your emails feel more personal and less robotic.

For this example, we wanted to tweet the Jasper team, letting them know we installed their extension. Start a blank Tweet and click the Jasper icon in the text field to do this.

That opens a dialog box. You can enter text directly in the prompt (as a command) or choose a template.

To select a template, click the downtown button that says “Template.” Choose your template; in this case, it makes sense to choose “Tweet Machine Template.” Then tell Jasper what the Tweet should be about and select a Tone of Voice. Clicking “Generate” whips up some great options to choose from.

It will create multiple options. I selected, copied, and pasted the choices that I liked best. Super easy to use.

And here’s a look at the final Tweet it came up with. We especially liked that it tagged Jasper at their handle and added a contextual hashtag.

Free Trial and Pricing Options

Jasper offers a free trial to get a feel for the product. It’s worth noting that some features are limited, but it’s enough to test out basic functionality.

Jasper AI’s free trial includes a range of features for its AI writing platform. With the free trial, users can access brand voice capture to help ensure that their content is consistently on-brand. Additionally, users can benefit from templates and workflows, which provide structure and guidance in content creation. Finally, with the free trial, users can generate two outputs from every content generation request. This ensures that they have various options to choose from when creating content.

Jasper offers three different pricing plans that are tailored to suit the needs of different types of customers.

The Basic plan is $49 and provides access to 1 user seat, one saved brand voice, and 50 stored memories. The Teams plan is $125 per user per month and includes increased access to the same features. Finally, the Enterprise plan is customizable and allows users to access increased limits for a custom price.

All plans now include all features and unlimited generative output, which is new. In the past, Boss Mode enabled more words to be generated per month and gave access to longer format content creation. Boss Mode is no more, and the new Jasper is better than ever.

Who is Jasper For?

Jasper AI is a versatile tool that can benefit a wide range of users. For small businesses, content creation can often be a time-consuming task. However, with Jasper, you can streamline the process significantly. Jasper can generate various content, from product descriptions to blog posts, saving business owners valuable time. Moreover, its consistent brand voice ensures that all content aligns with the business’s identity, enhancing brand recognition. Companies can also provide unique content with its plagiarism checker, further boosting their SEO efforts.

Content writers often have to juggle multiple projects simultaneously, making it challenging to produce high-quality content consistently. Jasper can be a valuable tool in their arsenal, helping them generate ideas, create outlines, and even write entire articles. Its ability to generate long-form content can benefit writers working on in-depth articles or reports. Additionally, Jasper’s Chrome extension allows writers to use the tool directly from their browser, making it even more convenient to create content.

Creating compelling copy that resonates with their target audience is crucial for organic and paid marketers. Jasper’s AI-powered capabilities can help generate marketing copy that’s engaging and tailored to the specific marketing channel, whether it’s social media, email, or online ads. Furthermore, marketers can use Jasper’s SEO mode to create content optimized for search engines, thereby increasing visibility and reach.

Get Started Using Jasper Today

Our review and guide have taken you through the remarkable features of Jasper AI. We’ve also given you step-by-step instructions for creating a blog post and setting up Jasper’s Brand Voice. We’ve explored how this AI-powered writing assistant can revolutionize your content creation process, making it more efficient and effective.

Try Jasper Today

Explore our other articles on AI technology, where we delve into topics such as AI website builders, AI rewriting tools, and the best AI SEO tools out there. As the world of AI continues to evolve, we’re here to keep you informed and equipped with the knowledge to leverage these powerful tools in your content creation journey.

Jasper AI Frequently Asked Questions (FAQs)

What is the use of Jasper AI?

Jasper AI is a powerful tool used for generating high-quality content. It’s designed to assist content creators, marketers, and businesses in crafting everything from blog posts and product descriptions to marketing copy and long-form content. With its advanced AI capabilities, Jasper can understand context, maintain a consistent brand voice, and produce human-like text that resonates with the target audience. It’s particularly useful for those looking to streamline their content creation process and enhance the quality and effectiveness of their written communication.

Can I use Jasper AI for free?

Is Jasper AI free to use? While Jasper AI isn’t entirely free, it does provide a 7-day trial period for new users. This allows individuals to explore and experience the capabilities of the AI writing tool without any initial commitment. After the trial period, users can choose a subscription plan that best suits their needs.

The post Jasper AI: An Honest Review & Beginner’s Guide (2023) appeared first on Elegant Themes Blog.

09.06.2023
Building Bridges of Authority: Creating a content hub with Multiple Articles on a Review Site

In the digital age, establishing an authoritative online presence is crucial for both individuals and businesses. One effective way to achieve this is by creating a content hub on a review site. A content hub is a centralized space where multiple articles related to your niche are published, thereby amplifying your online visibility and authority. This article will provide a comprehensive guide on how to create a successful content hub on a review site, highlighting the benefits, strategies, and best practices involved.

The post “Building Bridges of Authority: Creating a content hub with Multiple Articles on a Review Site” first appeared on WP Mayor.

09.06.2023
Mastering Your Content Strategy with a PublishPress Editorial Calendar

Mastering your content strategy with a WordPress editorial calendar is crucial for any serious content creator or marketer looking to streamline their workflow and enhance productivity. This guide will introduce PublishPress as one of the most popular content calendar plugins. Additionally, it will explain how to customize it for your website’s needs.

The post “Mastering Your Content Strategy with a PublishPress Editorial Calendar” first appeared on WP Mayor.

07.06.2023
Effective CRM Data Cleansing Strategies for WordPress Users

Wow, we’re thrilled! We’ve just installed Groundhogg, and its potential for managing customer communications has us buzzing. We’re seeing possibilities everywhere! Think streamlined workflows, personalized customer touchpoints, and ultimate CRM data organization. Groundhogg is truly a game-changer for us.

While working on this integration I found the need to clean our own CRM data and thought I would share some of the tasks and information I encountered while undertaking this project.

The post “Effective CRM Data Cleansing Strategies for WordPress Users” first appeared on WP Mayor.

06.06.2023
10 Best AI SEO Tools in 2023 to Improve Organic Performance Faster and More Effectively

Search engine optimization (SEO) helps promote your website for free. However, it involves such tasks as keyword research and internal link building, which can be tedious and time-consuming when doing it on your own. This article will explore the 10 best AI SEO tools that help speed up your website optimization workflow. These tools assist […]

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The post 10 Best AI SEO Tools in 2023 to Improve Organic Performance Faster and More Effectively appeared first on Hostinger Tutorials.

01.06.2023
8+ Best Social Media AI Tools and Ways to Use Artificial Intelligence in Social Media

Artificial Intelligence (AI) plays a significant role in many aspects of modern business, including social media marketing. Nowadays, there are various social media AI tools to help you perform different tasks â€“ from content generation to social media management. Combining technologies like natural language processing (NLP), natural language generation, machine learning algorithms, and computer vision, […]

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The post 8+ Best Social Media AI Tools and Ways to Use Artificial Intelligence in Social Media appeared first on Hostinger Tutorials.

01.06.2023