EDITS.WS

Tag: marketing

  • Sendinblue Review: Best Affordable Email Marketing Solution?

    Email is still one of the most effective marketing channels available, with a return on investment of $36 for every $1 spent. Using the right tools can greatly enhance the success of your email marketing campaigns. One such tool is SendinBlue, one of the most cost-effective email marketing platforms with powerful features. In this SendinBlue review, we’ll dive into the features and pricing of SendinBlue to help you make the right decision.

    What is Sendinblue?

    Sendinblue is an all-in-one email marketing and marketing automation platform that helps businesses reach their customers through email, SMS, and chat. It is surprisingly easy to use and has a wide range of features like email templates, automation, list management, analytics, and more. It also offers a pricing model based on the number of emails sent each month, making it an affordable choice for businesses of all sizes.

    Sendinblue Homepage

    Review of Sendinblue Features

    Sendinblue has a lot of features that help businesses and brands manage their email marketing. But sending emails is just the beginning. Additional features include:

    • Drag-and-drop visual email builder
    • SMS messaging
    • CRM
    • Forms and Landing pages
    • Automation
    • Web Chat
    • Transactional emails

    While Sendinblue isn’t the best email marketing provider in each of these individual categories, their feature mix and price point give them a right to be considered in many marketers’ tech stack.

    Sendinblue Email Marketing Campaigns

    The Sendinblue visual email editor makes creating beautiful emails easy. With its drag-and-drop interface, you can add all the email elements you may need to create your email and use the inline text editor for an intuitive visual editing experience. This allows anyone to create stunning emails in minutes.

    Sendinblue Email Template Preview

    In addition to the drag-and-drop editor, you can use a rich text editor or create your campaign using custom HTML (if you need that sort of functionality).

    Sendinblue CRM

    If you’re looking for a Customer CRM to manage contacts and notes, Sendinblue is definitely worth consideration. With Sendinblue, you can easily add and update contact information, as well as add notes, see email activity, and create reminders.

    SIB CRM Company Profile with Tasks

    There is even a deal desk with a Kanban view of active deals and the stages that they are in.

    SIB CRM Pipeline Kanban

    Plus, the CRM fully integrates with your Sendinblue email marketing and automation to make marketing a breeze. This helps you create useful segments for your email marketing campaigns. Find out why email segments are very important.

    Sendinblue Automation

    Sendinblue provides a marketing automation creator that lets you build workflows based on your contacts’ website behavior, purchase/store behaviors, and email opens/clicks. You can use these workflows to send automated emails and SMS messages that are tailored to your contacts’ needs and interests.

    Here are a few automation ideas to consider:

    • Send a welcome series of emails based on the list they sign up for
    • Set priority pages that when visited trigger a targeted email about the page’s subject (since they are interested)
    • Send abandoned cart email or up-sell recommendations based on products they view in your eCommerce store or add to cart
    • Create lead scoring that gives and removes points from contacts based on actions they take within your web and marketing properties

    SIB Lead Scoring Visual

    Sendinblue offers a high level of automation at an affordable price, making it a standout feature among other platforms. There are plenty of other more expensive automation platforms (ActiveCampaign) that have more automation capabilities.

    Automation Pricing Feature Chart

    The fact that Sendinblue includes automation in the free plan is astounding. This makes it a strong contender for businesses and websites that have some marketing chops that can fully utilize medium-tiered automation tools.

    Sendinblue Transactional Email

    Transactional emails are automated email messages that are sent to customers/visitors after they take a specific action. For example, a customer might receive a transactional email after they make a purchase, sign up for an appointment, or change their password on your website. They deliver necessary information to customers based on particular actions taken with your business.

    Creating a transaction email can be done using the drag-and-drop editor using a template or from scratch.

    Sendinblue Transactional Purchase Confirmation Email Example

    Sendinblue has a robust transactional email platform that is outfitted with webhooks and an API that lets you meld your website and operational systems with Sendinblue.

    Sendinblue Review of Webhooks

    Sendinblue is particularly good with transactional emails because you can easily manage transactional and marketing emails all in one place. This could streamline a lot of the email functions for many businesses. Instead of learning two different platforms, site owners can focus on mastering one platform that can do almost it all.

    Sendinblue WordPress Plugin Marketing Automation and SMTP

    Sendinblue also works nicely with WordPress. Their SMPT WordPress plugin lets Sendinblue handle the SMTP marketing, transactional emails, and more for your WordPress websites. This makes your system-generated email deliverability more reliable.

    Check out a step-by-step guide on how to use SMPT to send email with WordPress and Sendinblue.

    Social Sharing and Ads with Sendinblue

    Next, we are taking a look at how Sendinblue handles social posting and advertising.

    Social Media Sharing

    Sendinblue lets you easily connect your social accounts so that you can easily share your email campaigns with your social audiences. It’s a nice way to give audiences on other channels the ability to see what’s going on in your email campaigns. Sendinblue lets you share your campaigns on your Facebook, Twitter, and LinkedIn accounts.

    Email Campaign Share on Social

    Social Chat Integrations

    Sendinblue’s chat features also integrate with a few compelling social channels. Sendinblue offers a standalone chat widget that you can deploy to your website (by adding the chat script or by connecting to Shopify, WooCommerce, and other integrations). The chat functionality can also integrate with your business page’s Facebook Messenger or with your Instagram account’s inbox.

    Sendinblue Review of Chat Integrations

    Social Advertising

    Sendinblue allows customers to create advertising on Facebook. If you’ve ever delved into ads on Meta Ads Manager (formerly Facebook Ads Manager) you’ll know how difficult this can be to do manually.

    Sendinblue simplifies the process by creating an easier ad creation process and by connecting your CRM to your Ads Manager account. This creates undeniable efficiencies. It also limits the workload customers have to put in to be successful with both types of marketing. Lastly, with this all being on one platform, you can better use lead ads with CRM and Automation.

    Social Ads are made easy by Sendinblue’s audience creation.

    Create Audience for FB Ad

    You can set the timing and budget of your ads easily in Sendinblue.

    Set Budget for FB Ad

    Designing an Ad on Facebook or Instagram is very easy and Sendinblue gives you a preview of your work. Certain ad types are not available in Sendinblue.

    Create Facebook Ad Content

    Sendinblue Ease of Use

    One of the first things we noticed when we logged into our test account is how intuitive the dashboard is. There are a limited number of menu items in the top navigation which made it feel much less daunting. In the new account creation, we answered questions that created a custom onboarding experience tailored to our initial stated goals. This made it so that we only saw the features we said we wanted when we first logged in.

    Sendinblue Onboarding

    Jumping into the settings, you’ll see more options under the hood. Each feature is well-organized in a grid format and each feature listed has an on-off toggle. This allows you to control what features are active and visible in the dashboard with a simple click.

    Sendinblue Review of Addons

    For example, if you are just doing marketing emails, you can turn off transactional emails and not see them in your dashboard. This is a brilliant way to improve user experience. Sendinblue gets an “A+” for modular feature toggles.

    Powerful Automation

    Sendinblue sports an attractive and easy-to-use automation workflow builder. The nice thing is that Sendinblue has pre-built recipes or workflow templates for you to choose from.

    These pre-made workflows include:

    • Most Popular Workflows
    • Increase Engagement
    • Increase Traffic
    • Increase Revenue (eCommerce)
    • Build Relationships

    Prebuilt workflows are a great time saver, especially for those new to marketing automation. They can choose a workflow that fits their business needs and create email/SMS campaigns based on where they land in the workflow.

    This mid-level automation could not be easier and gives marketers enough power to push business forward.

    Email Creation

    As an email marketing campaign, how Sendinblue handles creating emails is very important. We’ll start with Sendinblue’s email templates. Their premade email starters are separated into layouts and templates.

    • Layouts – Paired down templates without images and design elements. Just the visual layout
    • Templates – Full-fledged starter emails. Pick a template based on the design elements

    There are 41 templates available but the real value is the ability to create your own templates that you can reuse and stay on brand.

    Sendinblue Email Visual Editor

    Their visual editor is powerful, simple, and attractive.

    Sendinblue Email Visual Editor

    Standout visual editor features include:

    • Drag and drop blocks
    • Simple Block settings (colors, spacing, alignment
    • HTML block
    • Reusable content blocks
    • Block Visibility Toggle – to hide blocks but not delete
    • Duplicate Block
    • Repeat Block for Dynamic Content Varaitations

    Sendinblue’s email editor is, in some ways, more powerful than the likes of Constant Contact and Mailchimp. But, a lot of that comes down to familiarity. Power users will enjoy the HTML block that allows for a visual editor plus some additional HTML.

    Sendinblue Pricing

    Sendinblue’s Pricing is where it really sets itself apart. Their pricing structure is proving to be a uniquely effective marketing strategy, attracting users that want more bang for their buck.

    Sendinblue Pricing Chart Review

    A Generous Free Plan

    They have a generous free plan for email marketing with nearly all necessary features included. The free plan is limited to 300 emails per day ( 9,000 per month) with a cap of 2,000 contacts for email automation. That’s a great deal for small businesses with less than 500 contacts and could reasonably be all they need.

    Scalable Paid Plans

    Sendinblue bases its prices on the number of emails sent instead of the number of contacts you have. That means you can have as many contacts as you want and Sendinblue won’t charge extra. This is a huge value for companies that send fewer emails and have a large audience.

    The Starter plan ($25/m) includes reporting, email support, and no daily email limit. The Business plan ($65/m) offers full automation, A/B testing, advanced reporting, and multiple user access. The Enterprise plan ($1000/m) provides white-glove onboarding, flexible pricing, advanced integrations, and top security.

    SendinBlue vs Mailchimp

    Sendinblue seems to have made significant strides to compete with Mailchimp. They’ve changed their pricing structure and feature mix (especially in the free tier) to truly offer a better product for small businesses. The below figure shows what sending 1 email per contact would cost you as compared to Mailchimp.

    Sendinblue vs Mailchimp Pricing

    Mailchimp’s free plan has some notable limitations compared to Sendinblue including limited number of monthly sends (9,000 vs 2,500) and no live chat, CRM, or transactional email options. Plus, Sendinblue allows unlimited contacts (excluding automation) while Mailchimp does not.

    Sendinblue vs Mailchimp Free Features Comparison

    Digging deeper into Mailchimp vs. Sendinblue feature comparisons, Sendinblue offers a few features that would be add-ons with Mailchimp. The cost savings could be quite large if you need these features.

    Sendinblue vs Mailchimp All Features Comparison

    Notably, the Business Plan with Sendinblue (at $65 per month currently) comes with phone support but phone support is only available with Mailchimp with their $300 per month plan. Mailchimp also charges by the contact so Sendinblue’s unlimited contacts (especially if you are using CRM and Automation) are quite appealing.

    One of the Best Free Email Marketing Platforms with Affordable Upgrades

    Sendinblue is proving to be one of the best affordable email marketing platforms. If you’re looking for a powerful email marketing tool that won’t break the bank, SendinBlue is the perfect solution.

    With a free account, you can send up to 300 emails per day. And if you need more, you can upgrade anytime with scalable plans that charge by the number of emails rather than the number of contacts. Plus, their free plan includes most of the features of their paid plans, so you can give it a try and see how fits with your marketing strategy.

    Have you tried Sendinblue within the last year? How was it? How did it help you with your marketing goals? What else would you add to this Sendinblue Review?

    Featured Image via TMvectorart / shutterstock.com

    The post Sendinblue Review: Best Affordable Email Marketing Solution? appeared first on Elegant Themes Blog.

  • The Complete Guide to Masterfully Secure B2B Sales Process in 2023

    B2B sales is a more complex process as compared to business-to-consumer (B2C) sales. It involves multiple decision-makers who are well aware of industry and business. B2B buyers are smarter and more careful about buying products than the end consumers.

    The post “The Complete Guide to Masterfully Secure B2B Sales Process in 2023” first appeared on WP Mayor.

  • User-Generated Content for ECommerce and How To Leverage It?

    Customer trust is one of the highest drivers of closing a sale. You can gain it using user-generated content. What is it, why do you need it, and how to use it?

    The post “User-Generated Content for ECommerce and How To Leverage It?” first appeared on WP Mayor.

  • Pop-Ups: 8 Winning Strategies to Convert Your Website Visitors

    Pop-ups often get a bad rep. 

    When done poorly, they can harm your site’s user experience and give your website a spammy look. But when done right, they can be one of the most effective tactics for engaging your audience and converting users into leads.

    So how can you make the most of pop-ups without making your website annoying to your visitors?

    If you’re looking to launch a pop-up campaign, we’ll walk you through all the best practices you should follow. 

    Hostinger Academy Webinar: All About High-Converting Pop-Ups

    What Is a Pop-Up?

    A pop-up is a window that automatically appears while visiting a web page. Website owners typically use it to invite users to take a certain action, such as buying a product or signing up for a newsletter.

    A 3-Step Guide for Your Next Pop-Up Campaign

    Unsure how to launch a pop-up campaign? With some thought and planning, pop-ups can give you important information about your users or help you increase your bottom line. 

    1. Start With Why

    First things first – think of what you want to achieve with your pop-up campaign. 

    Your ‘why’ will determine the action visitors should take on your pop-up window. Should they enter their email address and sign up for a newsletter, or should they fill out a quick form instead?

    From there, think of the campaign’s details, such as:

    • What conversion metrics should you track to measure the pop-up’s success?
    • What type of offer will convince users to take your desired action?
    • When and where should the pop-up window appear?

    Here’s an example: say you own an online clothing store, and the holiday sale season is getting close. A pop-up campaign is perfect for drawing visitors to your discount rack when they have just landed on your website. Add a coupon code as a cherry on top to draw potential customers in. 

    2. Think of Your Target Audience

    Besides knowing the ‘why,’ you also need to know ‘who’ will see the pop-up. 

    Want to acquire new leads? First-time visitors are the best audience to target. That means you will need to place the pop-ups on pages where new users are most likely to land, such as the homepage. 

    You can also design pop-ups for existing buyers, encouraging them to share a referral link after they have just completed their purchase. 

    Expert Tip

    Visitors on the Receipt Page are highly engaged. One of our clients launched a referral pop-up campaign on that page with a conversion rate of 46.25%. So this is a nice way to spread the word about your brand to your paying customers’ friends and family.

    Editor

    Sofie M.

    Head of Partners at Sleeknote

    Differentiate your campaigns by user journeys to build a personalized experience for your target audience. It’s proven effective in establishing a connection with website visitors, resulting in more conversions.

    The travel blog Nomadic Matt does this wonderfully by tailoring the pop-up’s copy to the blog post the user is reading. 

    Nomadic Matt's pop-up campaign that invites users to get a free trip planning guide

    3. Ask for the Most Relevant Information

    In most cases, two input fields in one pop-up are enough – one for the user’s first name and another for their email address. The more there are to fill out, the more time-consuming it feels. 

    If you need more information, use a multi-step campaign – that is, splitting your questions into more than one window. This way, users will feel less intimidated to fill out the form. 

    The food magazine Bon Appetit runs great multi-step campaigns. The first window asks the visitor to enter their email address. They are then redirected to the next pop-up to choose the type of content they want to receive in their inbox. 

    Bon Appetit's multi-step pop-up campaign asking visitors to pick a content category they'd like to receive in their email

    4 Best Practices to Launch High-Converting Pop-Ups

    Sure, you can sprinkle a few pop-ups across your website and get on with your day. But you will get the most out of your pop-up campaigns with a little bit of attention to detail.  

    1. Get Creative With the Copy and Design

    When crafted poorly, pop-ups can look spammy and send the wrong signal to website visitors. That’s why it’s important to make both the copy and the design as unique and attractive as possible.

    Avoid clichés like “Sign up on our newsletter.” Instead, focus on a key reason that will persuade the visitor to click on the pop-up. Tell them how they will benefit, play with the fear of missing out, or build a sense of exclusivity with the audience.

    IMPACT’s newsletter pop-up illustrates this very well. The copy establishes the company’s authority and builds trust with the audience by highlighting its popularity among industry experts. 

    IMPACT's newsletter subscription pop-up campaign

    When it comes to the design, it should coordinate with the web page where the pop-up will appear so that it doesn’t look out of place. 

    Expert Tip

    Based on our research, a pop-up without an image has an average conversion rate of 2.1%. When you add a picture, that number nearly doubles to 3.8%. That’s why we recommend adding some graphical elements to your pop-up design.

    Editor

    Sofie M.

    Head of Partners at Sleeknote

    Yours' enter-to-win pop-up campaign

    2. Focus On User Experience

    The last thing you want is to have users close your pop-up and exit the page. Prevent this from happening by thinking carefully about the pop-up’s placement and how many windows should appear within a single page. 

    Use a sidebar pop-up to notify users of important information without taking up too much screen space. HubSpot blog utilizes sidebar pop-ups by clearly color-coordinating them to stand out from the rest of the page.

    HubSpot's freebie pop-up campaign encouraging users to download a guide on becoming a leader

    If you’re running multiple campaigns, limit how many pop-ups should be triggered in one session to avoid overwhelming your visitors.

    As a rule of thumb, having three pop-ups is more than enough. One could ask users to sign up for a newsletter. Another could display a promotion when they’re showing exit behavior, and the third one could ask for feedback or offer assistance. 

    Most importantly, remember to adjust your pop-up design for mobile viewing. Make the font size smaller, rewrite the copy, or remove some visual elements to fit the smartphone screen. Always test your mobile campaigns before publishing.  

    3. Experiment With Timing and Scroll Triggers

    The timing and trigger of a pop-up can determine its success at converting users. 

    Pop-ups generally work better on visitors that have shown some level of engagement with your website. If a pop-up appears right when a user arrives on your website, you may look too aggressive – leading users to close the window and move on. 

    There’s no one-size-fits-all approach for choosing the exact moment a pop-up should be triggered, so experimentation is key. Do a series of A/B tests to compare which second or scroll-depth will get you the most conversions.

    Expert Tip

    Our research shows pop-ups perform the best when they appear eight seconds after the user lands on the website or after they’ve explored at least 35% of the web page.

    Editor

    Sofie M.

    Head of Partners at Sleeknote

    4. Create a Sense of Urgency

    The sense of urgency and scarcity are two ingredients you can use to win consumers, especially during huge sales like Black Friday.

    Displaying a countdown timer is a common tactic for tapping into the fear of missing out. Knowing that the offer is limited may urge visitors to take action before the time or the product runs out. Awara includes an ‘add to cart’ button within their countdown pop-up to make it as easy as possible for the user to take action.

    Awara's sales pop-up campaign which contains a countdown timer

    Alternatively, consider using your pop-ups to feature different offers every single day. This method is commonly used for Christmas advent calendar campaigns. Potential shoppers will feel intrigued to visit your website daily and check out what incentive they will unlock. 

    5. ‘Gamify’ Your Campaign

    Gamification is a great way to get visitors to engage with your pop-up and take the desired action. 

    Corkcircle uses gamification to urge users to choose a favorite pattern to unlock an exclusive promotion. 

    Corkcircle's pop-up campaign which contains a gamification element, asking users to pick a pattern

    You could also use a spin-to-win wheel as ColourPop does. Users can get between 2% and 15% off of their purchase, which they have to activate by creating an account later.

    ColourPop's spin-to-win pop-up campaign

    Expert Tip

    We did an A/B test to compare the performance of a spin-to-win campaign and a classic one, and the numbers are pretty nice. The one with the game had a conversion rate of 22.26%, while the regular was 7.66%. This is the power of gamification.

    Editor

    Sofie M.

    Head of Partners at Sleeknote

    Start a Pop-Up Campaign on Your Website Today

    Pop-ups don’t have to be annoying. 

    Having a clear goal and understanding your target audience will help you create campaigns that are meaningful and actually interesting for your site visitors. Get creative and experiment with your campaign to see what works best for your business. 

    Dive Deep Into Digital Marketing

    Best B2B Lead Generation Strategies to Maximize ROI
    What Is a Referral Program and How to Build One?
    What Is CRO? A Guide to Conversion Rate Optimization

    The post Pop-Ups: 8 Winning Strategies to Convert Your Website Visitors appeared first on Hostinger Blog.

  • Constant Contact Email Marketing: A Detailed Review

    When most people think of Constant Contact they think of “Email Marketing”. Over the years, Constant Contact has grown from a reliable email marketing solution to an all-in-one digital marketing platform for small businesses. But is it still a good choice for email marketing today? This article provides the information needed to decide if Constant Contact is the right email marketing system for your business.

    What is Constant Contact?

    Constant Contact Branded Logo White

    Constant Contact is an all-in-one digital marketing platform that has been a consumer favorite for decades as one of the best email marketing services. Although it is known to be incredibly stable for email marketing, in recent years, it has kicked up innovation to create a suite of performance tools for its small business customers.

    Constant Contact Email Marketing Homepage

    Constant Contact surpasses what is typically expected of email marketing with features such as email automation, social media handling, texting, eCommerce, and AI. So, whatever industry you are in, it seems that Constant Contact has the tools any small business would need to implement a successful marketing strategy.

    Pros and Cons of Using Constant Contact

    Any email marketing platform will have to make trade-offs with what it offers its customers. Overall, Constant Contact is a reliable platform that is investing heavily in innovation. Here is a brief look at some of the pros and cons of the platform:

    Pros Cons
    • Free Trial
    • Simplest Interface
    • Scalable Platform
    • Great Customer Service
    • High Deliverability Rate
    • Native SMS Marketing
    • No Free Plan ($9.99)
    • Low number of 3rd Party Integrations
    • Surveys & Event Solutions are pretty dated
    • No In-built CRM (Except in the $449 tier)

    To fully understand what Constant Contact offers, we need to quickly dive into their tiered pricing structure and what features belong to each.

    Constant Contact Pricing

    With Constant Contact, plans start at $9.99. For Digital Marketing, it offers a Core Plan and a Plus plan. But it also offers an all-in-one Marketing Automation+ plan as well (though technically that is a separate product suite).

    • Core: Starting at $9.99/mo
    • Plus: Starting at $45/mo
    • Marketing Automation+: Starting at $449/mo

    Constant Contact Core and Plus Pricing 2022

    Each subsequent plan has more and more features offered to deliver exactly the solutions particular use cases need. The plans and their general use case are:

    • Core – Email Newsletters and Social Media Management
    • Plus – Mid-ranged Email Automations and eCommerce Insights/Segmentation
    • Marketing Automation+ – Advanced Automation, Lead Scoring, Opportunity Management, and CRM
    • *SMS – SMS can be added to Core and Plus plans

    Currently, with the Core plan, you are allowed up to 500 contacts for $9.99/mo. The number of emails you can send per month is limited to 24 times your total contact count. You can upgrade for more contacts and email sends with their tiered pricing.

    constant contact priced tier

    See the Current Constant Contact Pricing.

    It isn’t a hidden secret that Constant Contact’s Marketing Automation+ plan is technically outside of Constant Contact itself. In late 2021, SharpSpring was acquired by the email marketing giant to add a professional suite of tools to the company’s portfolio. Time will tell if the two platforms are merged or continue to operate as two separate tools.

    Sharpspring Marketing Automation+ Homepage

    Regardless of the business details, Constant Contact has developed a strong set of tools for marketers and business owners at every stage of sophistication. Next, we’ll take a deeper dive into the features of each of these plans that can be taken advantage of.

    Constant Contact Email Marketing Features

    Constant Contact is one of the most popular email marketing platforms available. It’s known for its easy-to-use automation features and excellent customer support. We’ll take a deep dive into several feature categories so you can understand what Constant Contact fully has to offer.

    At the end of the day, managing contacts and sending email blasts is the basic job of an email marketing service. Some platforms offer more complex tools and services catered to professional marketers rather than to DIY small business owners who are juggling multiple tasks. Constant Contact allows users to easily create emails and manage their contact lists seamlessly. While it may not be perfect for everyone, the company has made great strides, providing various levels of complexity in its features.

    Email Templates

    To get into it, the cornerstone of the Constant Contact experience is in the email creation flow. For most, they start with one of the hundreds of email templates that are pre-built and ready to be customized.

    Constant Contact Pre-made Email Templates

    Constant Contact has also been slowly developing a brand template creator that works with a simple URL. For businesses just beginning, you can even use your Facebook business page instead of a website.

    Branded Template URL Insertion

    It works by quickly pulling in your website’s logo and brand colors, and gives you a quick choice of layout preference for your template. Many drag-and-drop interfaces are great for building emails but can be difficult to when it comes to styling. The branded template option gives a headstart on those settings so that business owners can get to the meat of their email building.

    Branded Template Editor

    One downside to Constant Contact templates is that they save as “Campaigns”. These campaigns are merely copied for reuse. Mailchimp, for instance, allows you to create a template that is altogether different from campaigns. This helps to differentiate between their use cases. In Constant Contact, you might find yourself editing a template without realizing it.

    Creating Emails

    Constant Contact has a strong drag-and-drop editor. There are several “blocks” that you can drag into the email to visually place them where you want. This is dead simple and lets you get right into creating your content.

    Constant Contact Email Marketing Drag and Drop Editor

    Constant Contact’s emails are reliable in rendering fidelity to a myriad of email clients (new and old). It has solid industry relationships with email service providers (ESPs) that allow them to quickly troubleshoot new issues. In addition, Constant Contact emails are mobile responsive. And, the editor gives you a chance to see both desktop and mobile views of your email while you are creating it.

    Pre-made Email Template Responsive

    Contacts and List Management

    Contacts and Contact Lists are a vital part of sending emails. Usually, it is contact lists that hold most of the strategy behind email marketing.

    Constant Contact lets you create contacts, add them to lists, add tags to individual contacts, and assign notes to each contact. This basic functionality is present in every pricing plan.

    Individual Contact Management

    For the Plus plan, you can unlock more powerful email segmentation functionality. You can create segments using conditional for activity, engagement, dates, and tags. These segments may refresh with the latest data at any point.

    Contact Segmentation

    We won’t cover segmentation for Marketing Automation+ since, as we mentioned above, that plan is actually with Constant Contact’s acquired brand, SharpSpring.

    Constant Contact Email Marketing Reports

    Reporting is essential to any effective email strategy. Being able to see progress over time as your lists grow and mature is the only way to tell if you are doing everything correctly. Your contacts will be the first to tell you if your emails are off-base or uninteresting (unsubscribes).

    Constant Contact gives detailed, real-time reporting on your sent email campaigns. Reported data includes:

    • Successful Sends
    • Bounces (Various Types)
    • Opens
    • Did Not Open
    • Clicks
    • Spam Reports
    • Unsubscribes
    • Comparisons of Vital Metrics to Industry Averages and List Averages

    It also shows trends in audience responses to marketing emails by providing an overview of campaigns in certain timespans.

    Email Campaign Reporting

    For eCommerce stores (such as WooCommerce or Shopify) Constant Contact’s reporting can go a little further for you. Connecting the integration will pull eligible subscribers into your Constant Contact account and will do so automatically every day. One less list upload on your hands.

    More than that, Constant Contact can automatically segment your customer data into powerful yet easy-to-use segments. Want to send an email to your best customers? What about people who haven’t purchased in a while?

    WooCommerce Customer Auto Segmentation

    Constant Contact can analyze store sales data to determine if an email campaign had an impact. Email attribution reports give you a glimpse into what is working and where you can improve.

    Email Marketing Attributed Sales

    List Growth and Lead Generation Tools

    Constant Contact’s email marketing tools are more than sufficient, to be sure. Its lead generation tools are a weakness for them but it does have some working tools to help out its customers.

    Constant Contact Lead Generation Options

    Signup Forms

    Constant Contact signup forms are bare and offer very little nuance. For website owners who want the easiest possible solution and then never think about it again, Constant Contact forms are the right bet.

    It offers these types of forms:

    • Pop-up
    • Flyout
    • Banner
    • Inline
    • Hosted Landing Pages

    Constant Contact’s forms offer very few styling options outside of background, font colors, and button colors. It does the minimum in that regard.

    Build Constant Contact Opt-in Form

    Their landing pages use the same editing interface as the form builders. Yet instead of outputting a Javascript embed code, it gives you a Constant Contact-hosted URL to link to. The URL can be partially branded but not as much as a self-hosted landing page URL.

    If your website is on WordPress, using a dedicated WordPress contact form plugin or a newsletter opt-in form plugin would be a huge asset. Those tools usually have all the missing features of Constant Contact native sign-up forms.

    Facebook Lead Ads Integration

    We know that email marketing has matured into a complex marketing strategy best used when intermixed with other marketing channels. Thus, an omnichannel marketing approach is a tide that elevates all singular marketing strategies with it.

    As far as straight lead generation goes, Constant Contact has a Facebook Lead Ads integration that allows marketers to create Lead Ads on Facebook and Instagram. Those who signup on those lead ads are automatically added to Constant Contact in a dedicated list succinctly named “Facebook Lead Ads”. This makes it a cinch to create an automated series that fires based on a newly added contact.

    Design Facebook Lead Ad

    This feature is a very nice touch that makes the process much easier for first-time advertisers. And the integration means no manual list uploads or time spent with additional Zapier automation to port those contacts over in real time.

    Email Automation

    Constant Contact makes it easy to automate your simple email marketing campaigns.

    Constant Contact Email Marketing Automation Options

    Though, for most of the automation features, you’ll have to be in their Plus plan. The Core package enables sending “Welcome Emails” when a contact first subscribes to a list. This gets the job done for downloadable lead magnets.

    Setup Automated Welcome Email

    With the Plus plan, more automation features are at your fingertips. You can set up automatic email series (multiple emails strung together), birthday messages, yearly anniversary emails, and several eCommerce automation emails based on store interactions.

    “Automated Customer Journeys” is the newest feature on the platform that allows marketers to create advanced automation based on visual decision trees. This is especially helpful for eCommerce stores since common store interactions are common conditional triggers.

    Automated Customer Journey Builder

    All these automated features can save you a lot of time and help ensure that your customers always receive timely and relevant information.

    For more, check out our list of the best marketing automation platforms for your business.

    SMS Marketing

    In 2022, Constant Contact announced support for sending SMS messages as part of its marketing platform. This new feature allows businesses to send multi-channel campaigns and track results with detailed reporting.

    Constant Contact SMS Pricing 2022

    With SMS, businesses can reach customers where they are—on their mobile devices. SMS messages are easy to see and are often read, making them a great way to send customers urgent information or deals.

    Constant Contact SMS Marketing

    Constant Contact’s easy-to-use platform makes it simple to create and send SMS campaigns. And with detailed reporting, businesses can track who opens and clicks on links in their messages, so they can adjust future campaigns accordingly.

    Integrations

    Connected systems are growing more and more important for digital marketers. This is especially so when using tailored technologies and platforms for specialized tasks.

    For most website integrations, all you need is an email opt-in form that easily integrates with Constant Contact. With advanced email opt-in forms like Bloom, you can integrate Constant Contact to your site and start growing your audience with ease.

    However, Constant Contact does offer more integrations with Zapier.

    Zapier Homepage - Automation and Integrations

    Zapier is a data-connecting platform that connects APIs from thousands of serves so that data doesn’t remain siloed. More than that, Zapier can create highly customized automation using conditional logic from each connected platform.

    This means that an end user can get data from one platform and (under certain conditions and rules) send that data to be used on another platform.

    Constant Contact has a searchable list of integrations (3rd party and native) but the list is only found inside an active account.

    Constant Contact Email Marketing Integrations

    Other Third-Party Constant Contact Integrations

    Of the listed integrations for Constant Contact, you can also see a healthy spread of other marketing and business essential services.

    • Canva – Imports Canva designs into the email creation flow
    • Vimeo – Imports Vimeo videos into the email creation flow
    • Shopify – Easily adds products into emails and collects customer interaction data for automations
    • WooCommerce – Easily adds products into emails and collects customer interaction data for automations
    • Stripe – Syncs Stripe contact data and pulls email data into Stripe’s dashboard
    • Facebook & Instagram – Allows for posting to these platforms as well as creating Ads
    • Twitter – Schedule or immediately publish Tweets
    • WordPress – Brings over subscriber data into Constant Contact contact lists
    • Salesforce – Contacts from CRM are automatically brought over so you can have a single source of truth
    • Eventbrite – Easily promote your events by adding event details into the email creation flow
    • Gmail – Sync Gmail contacts with Constant Contact as you transition to professional email marketing

    If you are concerned about particular services that you use, you can see if those individual services have created their own integrations using Constant Contact’s API.

    Constant Contact Ease of Use

    Constant Contact has always been a favorite among small businesses because it is user-friendly. Most small businesses need the most streamlined experience possible. Balancing that with features is a tall order but Constant Contact has done that well.

    For starters, the pricing plans by Constant Contact are strategically selective. The available features for each tier cater to particular use cases. This ensures that beginning email marketers are not getting lost in the Core Constant Contact email marketing plan with unneeded and overly complicated features.

    Its Plus plan adds complicated features that dedicated marketers crave. The addition of Automated Customer Journeys brings a lot more power to the automation suite.

    The email creation flow is also one of the best there is. It sports a nice integration with Canva so that you can bring in your designs without downloading them from Canva and reuploading them in Constant Contact. Your Downloads folder can be happy about that. Plus, AI can create and analyze email subject lines that will perform well, based on the content of the email and data from related campaigns.

    Canva Constant Contact Email Integration

    Its forms are easy-to-use, but that is particularly because the forms lack styling, A/B testing, and conditional logic. The social posting / social ads feature makes creating posts and ads easy. For advanced marketers, these tools may be limiting, but for the average small business owner, the ease of use is liberating.

    Overall, Constant Contact is one of the easiest-to-use email marketing platforms.

    Constant Contact vs Other Email Marketing Services

    Let’s dive into the key difference between Constant Contact and a few rival platforms to see how they stack up.

    Mailchimp vs Constant Contact

    Mailchimp small business email marketing

    It’s no secret that many use Mailchimp for email marketing. Constant Contact and Mailchimp are email marketing platforms that offer similar features. However, there are some key differences between the two.

    Constant Contact offers less customizable signup forms and landing pages. Mailchimp’s brand template creation tool is also more sophisticated. Mailchimp offers a free plan, which is why it has many more third-party integrations to its name.

    Constant Contact, on the other hand, offers a simpler interface that helps new customers get started easier. Its verbiage describing “contact lists” and how they work are easier to grasp than Mailchimp’s use of “audiences”.

    It is worth knowing that all Constant Contact plans (even the free trial) include unlimited access to customer support through phone, live chat, or email interactions. Mailchimp has no support for its free plan and limited support for most of its plans.

    ActiveCampaign vs Constant Contact

    ActiveCampaign Customer Experience Platform

    When looking at Constant Contact’s Automation+ plan, both platforms offer lead scoring, website tracking, and a variety of other features to help businesses manage their customer relationships. However, there are some key differences between the two platforms.

    Most people thinking about Constant Contact won’t go for that suite of tools. They’ll likely stay with Constant Contact’s Core and Plus plans which don’t compete with what ActiveCampaign brings to the table. ActiveCampaign offers a comprehensive CRM solution while Constant Contact mostly handles list management. It includes features such as deal management, website tracking, and pipeline processes that Constant Contact does not offer. ActiveCampaign also has a more robust lead-scoring system, which can be helpful for businesses that generate a lot of leads.

    Constant Contact is less expensive than ActiveCampaign, making it a better option for small businesses or businesses on a tight budget. It focuses mostly on external email and digital marketing activities since it doesn’t focus as much on CRM as ActiveCampaign.

    ActiveCampaign is a more advanced tool than Constant Contact. A better comparison if you are looking for advanced features would be SharpSpring by Constant Contact and ActiveCampaign.

    Conclusion

    In conclusion, Constant Contact is a great platform for any small business or website owner needing email marketing. Its simple UI and reasonable price make it a great choice for anyone looking to get started in email marketing.

    For you WordPress users, here are some of the best marketing plugins you may find helpful.

    Featured Image via Net Vector / shutterstock.com

    The post Constant Contact Email Marketing: A Detailed Review appeared first on Elegant Themes Blog.

  • 6 Ways to Establish and Protect Your Brand Reputation

    A great brand reputation is something that every business strives for, but it can mean different things to different businesses. There are many factors that contribute to a positive brand reputation, and what makes one company’s reputation stand out may not be the same for another.

    The post “6 Ways to Establish and Protect Your Brand Reputation” first appeared on WP Mayor.

  • 12 Website Marketing Strategies for Growing Your Business in 2023

    Business owners know that having a website is table stakes in today’s economy. But what good is a website if it is never seen by your target audience? That’s why developing strategies for website marketing is so important. From optimizing your website for search engines to using social media to drive traffic, we have a list of the most effective website marketing strategies that can help you reach your goals.

    This article will explore 12 marketing strategies that you can use to give your website a leg up.

    How Important is Website Marketing?

    In the world of online marketing, a website is a digital display room or storefront. It’s the first place potential customers go to learn about your product or service, and it’s where they’ll naturally go to make a purchase. Nobody in your showroom means no sales are happening in that showroom. That’s why an effective website marketing strategy is essential to growing your business.

    There are several ways to increase the effectiveness of your website and convert visitors into customers. But all marketing strategies boil down to increased traffic on your website. And not just more traffic—targeted traffic.

    Investing in website marketing is a key strategy for the growth of your business.

    12 Website Marketing Strategies to Help Grow Your Business

    While your business or website might not be able to use (or need) all of these, this list will give you ideas about website marketing strategies that you should be considering.

    1. Email Marketing

    Our first website marketing strategy is a staple. Email marketing is one of the most effective ways to grow brand loyalty and keep your readership coming back to your website. Email marketing allows you to reach a large audience with simple and low-maintenance technology.

    Many marketers think that email marketing is an effort that happens after someone visits your website. And it is true that email list growth happens after a visitor converts into an email subscriber. But the power of email marketing is the ability to continuously bring that person back to your website. This creates higher value conversions, improves your win rate, and increases the average customer Lifetime Value (LTV).

    To get started with email marketing, find a good email marketing service that is the right fit for you needs. These services make it easy to manage your email lists and build/send emails to your subscribers.

    Once you have an email service, you can start building your list of email addresses on your website through email opt-in form plugins (like Bloom) that integrate with your platform. With your email marketing platform, you can use that email list to create an email blast or create email campaigns to send out targeted marketing emails.

    For the best results, use automation and email list segmentation to target your audience more effectively.

    ActiveCampaign Workflow Automation Builder

    2. Organic Social Media Marketing

    Organic social media is social media marketing that focuses on building community and creating sharable content. It is the non-advertisement side of social media channels. This includes anything that website owners do to create or share content on social media platforms like Facebook, Twitter, TikTok, and LinkedIn.

    Organic social media help website owners connect with potential customers and build community relationships. When website owners create content that is interesting and useful, they are more likely to get followers who are interested in exactly what they do. This helps create a connection between the website owner and potential customers, which leads to increased sales or at the very least better brand reputation and awareness.

    Elegant Themes is a great example of a company that has successfully used social media to build a large community of Divi users.

    Divi Theme Users and Community

    It’s not every day you see a Facebook Group of 73,000+ members! We’ve created a place where our customers love to come for answers and find people who are ahead of them in their journey. This is just one way Divi uses organic social to help market our products and website.

    3. SEM / Search Advertising

    SEM, or Search Engine Marketing, is a digital marketing strategy used to improve a website’s visibility in organic search results on Google and other global search engines. Search engine marketing (SEM) is the other side of organic search engine optimization (SEO).

    Search advertising is the most common form of SEM. It allows website owners to pay for their website to appear as a sponsored result at the top of the search engine results pages (SERPs). This placement is determined by an auction in which advertisers compete against one another to have their website shown when certain keywords are searched.

    SEM Website Marketing Strategy Example

    SEM is an effective way for website owners to share and market their sites as it improves visibility above organic search results. It’s a great tool as you wait to build organic SEO for your website. When done correctly, SEM can help website owners attract more visitors, leads, and customers making it a really effective website marketing strategy.

    4. Paid Social Ads

    Many website owners truly fear running paid social ads. The fact that it is a paid platform and that advertising dashboards are not easy to learn keeps many business owners away from it. But that doesn’t have to be the case.

    Social Ads Website Marketing Strategy Example

    Paid social ads are simply ads that you pay to have placed on social media sites. This can range from promoting existing posts all the way to creating detailed campaigns based on advanced audiences. There are plenty of strategies and platforms to experiment with. Getting started on Facebook paid advertising isn’t that difficult. And that is true for other platforms as well. But, the fact is, using paid social ads is an excellent marketing strategy to drive targeted traffic to your website.

    For more, check out our essential guide to social media advertising

    5. SEO and Content Marketing

    SEO is a process by which website owners can improve the visibility and ranking of their site in the SERPs. They do this by closely following the rules and guidelines for website content that is set out by search engines. Content marketing is a related process where website owners create and share valuable content with the goal of attracting and engaging potential customers.

    When used together, SEO and content marketing can be powerful tools for website owners looking to share and market their websites. By optimizing their site for search engines and creating high-quality SEO content driven by keyword research and search intent, website owners can attract more visitors to their sites and improve their chances of conversion.

    SEO and Content Marketing Strategy Example

    Hubspot is an example of a major company that has gone all in on content marketing and SEO. So much so that most of their new customers are brought in from their well-written and well-optimized content and courses.

    If you are serious about creating SEO content, here is our checklist for on-page SEO and some free tools to get you started.

    6. Guest Posts and Guest Blogging

    Guest posting is a method used by website owners to share and market their websites. By writing articles for other websites, guest posting allows website owners to get their name and website out to new audiences. Not only does guest posting help with brand awareness, but it can also directly lead to increased website traffic.

    When done correctly, guest posting can be a great way to improve your website’s visibility and traffic. However, it’s important to make sure that you only guest post on high-quality websites that are relevant to your business category or niche. Make sure that your articles are well-written and provide value to the readers of the website you’re guest posting on.

    You can guest post on leading industry websites, in the newsletters of related thought leaders, and within think tank communities. You can extend the concept past written content to joining podcasts and interviews for exposure in new media resources as well.

    There is also room to allow others to guest post on your website. This allows you the chance to have more relevant content on your website that can rank. It also opens you up to receive a spike of traffic as that other author promotes their new post. However, it can be tricky figuring out when and how to accept guest posters to your website.

    Guest posting is also one of the best ways to get backlinks for SEO. If other sites with domain authority link to yours, your site will climb in the rankings organically.

    7. Press Releases

    A press release is a formal statement for media outlets to generate publicity for a business or individual. It is usually written by a public relations specialist and can be an extremely effective marketing tool.

    There are many different ways to use a press release, but one of the most common is to share news about your business’s accomplishments and truly exciting news. This could include new products, awards, or funding rounds. By sharing exciting information with the press, you can generate interest and traffic to your site. This is especially true if the release gets picked up by an industry publisher or local news outlets for featured stories.

    PR Marketing Strategy Example

    Press releases can be a great marketing tool, but they need to be used carefully. If you over-hype your story or make false claims, you could damage your reputation. Make sure that you only share accurate information and send out press releases only when your business truly warrants one. Here’s a free template for writing a press release.

    8. Create Affiliate Marketing or Referral Program

    Creating a referral program or an affiliate program for your business could be a huge boon for your growing business. Affiliate programs are usually designed around products with one-time or recurring payments. Referral programs are usually created around services.

    Both affiliate marketing and referral marketing can be beneficial for businesses looking to increase the exposure of their products and services. How these programs work is that a business will open up the ability for other companies and individuals to promote their products. The affiliates or referrers get compensated based on the number of people they bring in and who made a purchase.

    Affiliate Marketing Strategy Example

    When done correctly, affiliate marketing and referral marketing can be effective ways to increase sales and boost revenue. However, it is important to carefully select the websites and people you allow to promote your products and services. You want to ensure that they are reputable and don’t drag your brand’s name through the mud with less than savory practices.

    Here are some helpful WordPress plugins for affiliate marketing you can use for your own website.

    9. Encourage Online Reviews

    As a business owner, it’s important to receive online reviews for your products and services. Not only does this give you valuable feedback to iterate business practices on, but it also helps potential customers find and trust you.

    You can encourage customers to leave reviews using an automated email/messaging system or by simply asking them directly. It’s best to ask your raving fans to leave reviews for you so that you are putting your best foot forward. If possible, when you come off a good conversation or are able to track positive interactions on your website you should be sending your customers messages explaining how to leave reviews. This done over time will be a game changer.

    Online Reviews Marketing Strategy Example

    The importance of online reviews can not be overstated. They provide social proof that others have found your business to be valuable, which can help increase conversion rates. Additionally, positive reviews can help improve your ranking on search engine results pages, making it more likely that potential customers will find you. If you are a local business you can encourage reviews on Google, Facebook, Yelp, and industry-specific directories. If you are an online business, you can ask for reviews on G2, Trustpilot, and review websites pertaining to your niche/industry.

    10. Influencer Marketing

    From the glory days of Instagram up until now, influencer marketing has evolved as a widespread form of business promotion. Influencer marketing involves working with people who have large followings on social channels to help promote your product. This is usually done through sponsoring creators, giving them free gear or perks, or outright paying them to post for you.

    There are many benefits of using influencer marketing to promote your website or product. First, it can help you reach a larger audience than you would be able to reach on your own. Additionally, people who see an influencer promoting your product are more likely to trust the recommendation and be interested in what you have to offer. This is especially true of small to mid-sized nano influencers with really committed fan bases. Finally, working with influencers can help build relationships with other businesses and individuals in your industry. A solid partnership is always something to relish. More on that marketing strategy next.

    11. Brand Partnerships

    In a rapidly developing digital world, website owners are looking for new ways to increase their audience and exposure. One method that is becoming increasingly popular is partnering with other brands, also known as developing strategic partnerships or co-branding.

    Brand partnerships can take many different forms, but the basic idea is that two or more brands come together to promote each other. You could have different options for running partnerships such as joint marketing campaigns, running and online sale, social media collaborations, or even simply cross-promoting each other’s content.

    Elegant Themes does this through co-branded special offerings. You can see this with our Divi Hosting partners.

    Divi Hosting - Brand Partnership Example

    Not only do we partner with these other companies for marketing, but they’ve also created specially crafted hosting environments for Divi Theme users. This is co-branding at its best!

    12. Utilize Omnichannel Marketing

    As the internet continues to grow and evolve, so too does the way businesses market themselves. One of the gold standards in marketing is “omnichannel marketing.” But what is it? And how can website owners use it to increase website visitors and customer lifetime value (LTV)?

    Omnichannel marketing is a multi-channel approach to marketing that seeks to provide a seamless customer experience no matter how or where they interact with your brand. This includes your website, social media, email, brick-and-mortar store, mobile app, etc.

    The goal of omnichannel marketing is to create a cohesive brand experience that will keep customers coming back for more. More than that, you can centralize data from each platform so that all data from all platforms are usable on each individual one.

    For more, take a deeper dive into Omnichannel Marketing and the platforms that make it a reality.

    Website Marketing Tools

    Given the myriad of marketing strategies and approaches that you can employ to promote your website, it shouldn’t be any wonder that there are tons of platforms out there that support them. Here are a few platforms, services, and marketplaces that could be of help to you as your market your website.

    Google Analytics and Search Console

    Google Analytics is a free web analytics service that tracks and creates reports based on website traffic. It helps website owners market their website by providing data on how past users have interacted with the site, such as:

    • what pages users visit
    • how long they stay on each page
    • what actions they take(conversions)
    • and how many people come back

    Demographic data in Google Analytics.

    This information can be interpreted to improve the website’s design and content to better meet the needs of users. Google Analytics is pretty much the staple of website analytics but there are other analytics platforms out there. Learn more about what’s changed in GA4.

    A tandem tool by Google that most website owners use is Google Search Console.

    Google Search Console

    The Search Console is like Google Analytics except that it shows you the data from Google about how your website is performing in Search Results. It will list keywords and SERP avg. position your pages are ranking for. It is a great tool and Search Console is easily set up.

    Semrush

    As a website owner, you always want to be one step ahead of your competition. But how can you do that? How can you find out what keywords they are targeting? What strategies are they using to improve their website ranking? The answer is Semrush.

    Semrush Homepage

    Semrush is a powerful tool that provides in-depth insights into your competitor’s SEO strategy. With Semrush, you can see what keywords they are targeting, what backlinks they are building, and what type of content is working for them. Armed with this knowledge, you can develop your own SEO strategy to help improve your website ranking and get ahead of your competition.

    Moz Local

    If you’re a small business owner, you’ve probably spent quite a bit of time managing your online business listings.

    Moz Local is a listing management tool that helps you manage all those online listings. It helps you stay on top of local SEO best practices by maintaining quality citations.

    Moz Local for Local Listing Management

    Moz Local also allows you to track and manage your listing from one dashboard. This saves you a lot of time and hassle and helps you make sure that all your listings are accurate and up-to-date. Moz Local can delete duplicate listings to remove confusing listings. All this lets your local SEO truly shine and keeps you from worrying about if your Google My Business listing has your new address on it or not.

    Google Ads

    Google Ads is a tool that allows website owners to market their website through ads that appear in search results. By creating an ad, website owners can specify what keywords they want their ad to show up for, and when someone searches for that keyword, their ad can appear in the search results. Google Ads also has a free keyword planner for website owners to use as they figure out their keyword strategy.

    Google ads keyword research

    Display Ads are another ad type on the Google Ads platform. Display ads are graphic ads that appear on websites and in apps. They can be used to promote a brand or product or to drive traffic to a website. Display ads can be effective in reaching potential customers who may not be aware of a company or its products. They can also be used to target specific demographics, such as people who live in a certain area or who have visited a website before.

    Meta Business Manager for Facebook and Instagram Ads

    If you’re looking for a way to get into Facebook and Instagram advertising, then you should definitely consider using Meta Business Manager. With Meta Business Manager, you can manage all of your Facebook pages and Instagram accounts as well as all their ads in one place. It is a robust platform worth learning if you are going to be marketing for a long time to come.

    Meta Business Manager

    Meta Business Manager Ads Manager also makes it easy to track your results and see how your ads are performing. This is valuable information that can help you optimize your ad campaigns for better results. By installing the Meta Pixel on your website you can monitor traffic. The pixel can be set up to track specific conversion events too, giving you crystal-clear conversion data amidst your ad performance metrics.

    Overall, using Meta Business Ads Manager is a great way to improve your Facebook and Instagram advertising efforts. If you’re not currently using this tool, then you should definitely start.

    Mailchimp, Constant Contact, or Active Campaign

    As we’ve learned, email can be an excellent website marketing strategy. There are a number of different email marketing platforms to choose from, including Constant Contact, ActiveCampaign, and Mailchimp. Each platform has its own strengths and weaknesses, so it’s important to select the one that best fits your business’s needs.

    • ActiveCampaign is excellent for businesses that need to build out a lot of automation using advanced triggers from website interactions and lead scoring criteria.
    • Constant Contact is an excellent choice for small businesses who need all the basic features plus world-class customer support.
    • Mailchimp is the go-to for DIY business owners who need a cheap and easy solution that can help them get past the beginning phases

    Fiverr, Upwork and MarketerHire

    Sometimes you need to look beyond yourself to get new jobs and ideas rolling. Small business owners wear many hats but there is a case for hiring other people to take on nuanced marketing work. A single marketing campaign by a professional may take 2-4 hours but could take an untrained DIYer 10-15 hours. Thus, if the economics call for it, you may want to look into hiring freelancers to grease your marketing wheels.

    Fiverr is a great option if you’re on a budget. You can find a variety of productized services to help promote your website, starting at just $5. Fiverr is best for very well-defined jobs. The more defined, usually the cheaper the gig.

    Upwork is another option that can be great for those on a budget. You can find people to help with everything from social media marketing to search engine optimization. Upwork is similar to Fiverr except that you post jobs with your requirements and bids or proposals come to you. From there, you can choose the one you feel understands your needs the best and fire away.

    MarketerHire is a great option if you’re looking for someone with more experience. You can find experts in various fields to help you promote your website and reach your target audience. With MarketerHire, they choose a consultative approach to how they provide services. Once matched with a marketer that fits your needs, they’ll connect with you to determine the best path forward for your budget and goals.

    FAQs

    What is the difference between website marketing strategies and marketing tactics?

    Marketing strategies are the long-term plans that a company uses to achieve its marketing objectives. And marketing tactics are the short-term actions that a company takes to implement its marketing strategy.

    Is there a difference between website marketing strategies and physical location marketing strategies?

    Yes, there is a difference between marketing a website and a physical store. A website can be marketed to a global audience, while a physical store is typically only marketed to those in the local area. Additionally, website marketing usually seeks conversion events that happen on a website. Though you may use your website in marketing a local store, you have additional options at your disposal since you ultimately want to bring in foot traffic to your locations. This means map listings (Google, Yelp, Waze) are helpful even though people may not get to your website from these.

    Conclusion

    In conclusion, these 12 website marketing strategies can help you grow your business. Implement a few of them and see how they work for you. Then, keep refining your strategy as you go. The most important thing is to keep track of your progress and keep moving ahead.

    What have you been working on that is working for your website and business? Let us know in the comments!

    Featured Image via Lauritta / shutterstock.com

    The post 12 Website Marketing Strategies for Growing Your Business in 2023 appeared first on Elegant Themes Blog.

  • 20 Best B2B Lead Generation Strategies to Maximize Your Company’s ROI in 2022

    In marketing, leads are prospective clients interested in purchasing your product or service. In comparison, lead generation is the process of attracting and turning them into customers. If you own a business-to-business (B2B) organization, you must apply different lead generation strategies than one would use for business-to-company (B2C). In short, effective B2B lead generation strategies […]

    Read More…

    The post 20 Best B2B Lead Generation Strategies to Maximize Your Company’s ROI in 2022 appeared first on Hostinger Tutorials.

  • How to Sell a Website for Maximum Profit in 2022

    Selling websites is a profitable way to make money online, as the site can be worth 20 to 50 times its monthly net profit. However, without careful planning and timing, you might miss out on getting maximum profit. Thus, before you sell your website and start a new online business, learning how to optimize it […]

    Read More…

    The post How to Sell a Website for Maximum Profit in 2022 appeared first on Hostinger Tutorials.

  • 26 Best WordPress Marketing Plugins for 2023

    Capturing demand and making sales is an uphill battle. Just because you have a website does not mean people will see it or respond to it favorably. Because of this, you should bring in effective tools to better market your website. Thankfully, there are many WordPress Marketing Plugins at your disposal.

    This article will uncover essential plugins that improve both marketing output and quality. We have 26 of the absolute best plugin solutions for you to explore in this 2023 marketing plugin review.

    We’ll look into marketing plugins for:

    WordPress Marketing Plugins for Content Marketing

    Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

    It’s an ongoing process that helps you create long-term relationships with your customers by delivering value at every touchpoint. And it requires a strategic approach that aligns your content with your business goals.

    Content marketing feeds so much of your marketing strategy. SEO optimizes your content so that it ranks in search engines. Email and SMS marketing uses content to drive traffic to high-value landing pages. Social media marketing uses social content to increase customer touchpoints and stay top of mind. Brand marketing uses content to convey brand value and differentiation in the market. Content marketing simply touches every aspect of your marketing apparatus.

    Here are the top WordPress plugins that can either expand your content marketing or make it easier.

    1. Seriously Simple Podcasting Plugin

    Seriously Simple Podcasting by Castos

    Seriously Simple Podcasting is a podcasting solution that is native to WordPress. It’s a top-rated plugin for beginners and power users. The completely free version is a self-hosted podcasting platform that uses your WordPress installation to host files so you can be sure your podcasts are always available. With Seriously Simple Podcasting, you get an RSS feed, a web player, and links to all your episodes on major podcast platforms.

    The paid versions of Seriously Simple Podcasting let you store your podcast episode off of your website. This allows your site to speed back up to pre-podcast days as it offloads the files and serving of your podcast to reliable servers that are optimized for just that.

    Podcasters and marketers love this simple solution that gives them a podcasting interface that they are used to with WordPress.

    Price: The plugin is free to use on all your websites | More Information

    2. PublishPress Planner

    PublishPress Editorial Calendar Plugin

    PublishPress Planner is a powerful WordPress plugin that takes care of all your content planning needs for marketing your content. It has helpful tools like an content calendar which is a vital tool for any content creator, whether you’re a solo blogger or a team lead managing an entire content operation. Creating an editorial calendar is an effect content marketing strategy that helps you plan and schedule your content so you can stay organized and on track.

    The PublishPress editorial calendar makes it easy to plan and publish your content. With our drag-and-drop interface, you can easily move your content to different post days. You can also create checklists for posts so that you never forget a step in your editorial and publishing processes. Plus, they offer an editorial revision history feature that ensures you always have a record of your changes and who approved what.

    Price: The plugin is free to use with additional features in their Pro Plan for $69 LTD | More Information

    3. Internal Link Juicer Plugin

    Internal Link Juicer WordPress SEM Plugin

    Internal Link Juicer is a WordPress plugin that aims to take some of the manual work out of creating and maintaining internal links. It even made our dedicated list of the best WordPress SEO plugins (#4). It gives you the ability to create automatic links in your content based on anchor text. Internal Link Juicer simply matches anchor text with your linking preferences as defined by your setup configurations. Assign words/phrases to a particular link and Internal Link Juicer will do the heavy lifting for you.

    Having internal links throughout your content is the lifeblood of on-page SEO optimization. Without the connections made across your content, search engines have a really hard time categorizing (and thus ranking) your content.

    Internal links give Google and other search engines an idea of what your content is about and the authority of that content. As you know, Internal linking is a necessary component of SEO link strategies.

    Price: Free version of Plugin available with a Pro upgrade at $69.99/year | More Information

    4. Imajinn Image Generator

    Imajinn Block Based AI Image Generator

    Imajinn is a block element that allows users to input prompts for AI image generation. Outside of it being a cool new technology in the WordPress space, it is also a unique addition to the content marketer’s toolkit.

    Feature images and post images that help convey the meaning of the written content on a given page have always been important. That is why even this post has a clear featured image and supporting images throughout the post. It keeps readers’ attention while also communicating beyond words.

    Gathering images for these purposes is sometimes easier said than done. Sourcing images can be time-consuming and expensive. And if you are creating content in a saturated niche, it isn’t uncommon to see the same images on different blogs.

    Can you count the number of blogs you’ve seen a similar SEO image on?

    Example of Common SEO Stock Image

    Example of Common SEO Stock Image – Image by Rawpixel.com / shutterstock.com

    Too many …

    With AI-generated images, you can use dialed-in prompts to create your own custom images that are fit for editorial. AI can provide a never-ending source of images and visual aids for your own blog that is uniquely yours. You can even experiment by adding brand aspects to your images (tone, colors, and point of view). Content marketing is only benefited from better-quality images.

    Price: First 40 images Free and monthly plans starting at $9/mo | More Information

    NOTE: AI can do more than generate images these days. Check out more AI marketing tools to boost your business.

    Ecommerce Marketing Plugins

    More and more businesses are going online, which means fierce competition. In order to succeed, businesses need to have a strong marketing strategy. Marketing is important for ecommerce websites and brands because it helps businesses to reach their target audience, stand out from the competition, and increase sales. With the right mix of WordPress plugins and tools, businesses can reach a wide range of consumers and promote their products effectively.

    5. WP Mail SMTP

    WP Mail STMP WordPress Plugin

    WordPress has traditionally been quite poor at handling system emails. They are often flagged as spam in email clients because of outdated protocols for sending mail. With WP Mail SMTP, you can be sure that your marketing and transactional emails are delivered correctly and efficiently. This plugin provides a hassle-free solution for managing your email communications so that you can focus on more important things.

    Since Ecommerce businesses rely on effective emails that must be sent from the website, figuring out an SMTP solution is vital for keeping customers in the know.

    Price: The plugin comes free with upgradable Pro plans starting at $49/yr | More Information

    6. FunnelKit

    FunnelKit for WooCommerce Plugin

    The FunnelKit Funnel Builder for WordPress and WooCommerce is the perfect solution for businesses looking to capture maximum ROI with their ecommerce stores. With pre-made funnel templates, a smart rules engine, and powerful store analytics, the FunnelKit Funnel Builder makes it easy to create and optimize marketing campaigns that drive conversions and especially sales.

    Key Features:

    • Frictionless Checkouts
    • Cross Selling Smart Rules
    • A/B Tests for Entire Funnel
    • Opt-in Landing Pages
    • Analytics Dashboard

    Price: FunnelKit sports a free yet limited plugin with Pro Features starting at $99.50/yr | More Information

    7. Google Ads & Marketing by Kliken

    WooCommerce Google Ads Marketing by Kliken

    Google Ads is the easiest way to promote your products on Google and get them in front of millions of potential shoppers. You can create ad campaigns that target interested shoppers across Google, so you can get discovered on any budget. Google Ads by Kliken for WooCommerce stores makes it easy to set up your campaigns and track your results, so you can focus on growing your business.

    Key Features:

    • Connect Your Store to Google Merchant Center
    • Create Smart Product Feeds that Sync Your Inventory
    • Show up in Search Results with Free Product Listings
    • Run and Manage Paid Ad Campaigns to Promote Across Google Products

    Price: Kliken has a free WooCommerce Extension but the service costs $10/mo | More Information

    8. TikTok for WooCommerce

    WooCommerce TikTok Marketing Extension

    If you’re looking to take your online sales to the next level, TikTok for WooCommerce is the perfect solution. By syncing your store catalog and installing the TikTok pixel, you can easily track campaign performance and set up ads for your target audience. With TikTok for WooCommerce, you can reach a wider audience and boost your sales like never before.

    Key Features:

    • Setup TikTok Tracking Pixel with No Code Installation
    • Sync Your Store’s Catalog with TikTok’s Ad Platform to Create Shopping Ads
    • Create Ad Campaigns from Your Website (Conversion Campaign Types Only)
    • Track Campaign and Sales Performance

    If TikTok Advertising has you dancing, checkout the basics of advertising on TikTok. Or, see our list of top TikTok plugins.

    Price: Free Woo Extension but TikTok Ads cost | More Information

    9. Mailchimp for WooCommerce

    Mailchimp WooCommerce Marketing Plugin

    Mailchimp for WooCommerce is a WordPress plugin that connects your online store to mailchimp, giving you access to powerful sales-driving marketing tools that leverage the best of Mailchimp and WooCommerce. With these features, you can engage and build relationships with your customers, increase customer loyalty and repeat purchases, and manage SMS/Email notifications for your store—seamlessly.

    Key Features:

    • Setup Ecommerce Specific Email and SMS Automations (like Abandoned Cart, Welcome, and Re-engagement emails)
    • Use Mailchimp’s Social Advertising Platform to Retarget Customers
    • Leverage AI and Predictive Insights to Serve Product Recommendations to Customers
    • Sync Your Store with Mailchimp’s CRM Tools

    Price: Free Woo Extension and Mailchimp comes with a free email marketing tier | More Information

    WordPress Marketing Plugins for SEO

    SEO, or search engine optimization, is the process of optimizing a website for certain keywords so that it appears higher on search engine results pages. This can be done through various means, such as optimizing the website’s title and meta tags, creating quality content, making your website run quickly, and building backlinks.

    SEO is one of the most important factors in online marketing for websites. This list of WordPress plugins will help you achieve SEO marketing success. If you want more, check out this list of the best SEO Plugins for WordPress.

    10. Rank Math SEO Plugin

    Rank Math WordPress SEO Plugin

    Rank Math is a WordPress SEO plugin that can help you with your website’s on-page SEO content. If you’re a marketer who is responsible for website SEO, then you know how important it is to have a plugin that can help you with your ranking.

    It helps move you along in the right direction with on-page optimization giving top-tier suggestions. Rank Math has features that allow you to optimize your title tags and meta descriptions. It also has a keyword research tool that can help you find the right keywords to use on your pages and posts.

    Something we’re particularly excited about is that they’ve been introducing AI capabilities to help with content creation and other SEO tasks.

    For more, check out how to optimize your Divi website with Rank Math.

    Price: RankMath is a free plugin with excellent Pro features that start out at $129/year | More Information

    11. SiteGround Optimizer Plugin

    SiteGround WordPress Optimizer Plugin

    The SiteGround Optimizer free plugin makes it easier for marketers to manage their website’s speed and performance. This is extremely helpful in improving your website’s ranking in search engines or simply making your site more user-friendly. Site speed and user experience are factors in search ranking factors.

    The plugin is easy to use and can make a significant difference in a matter of minutes. The plugin works especially well with Siteground hosting as it taps into the hosting infrastructure to squeeze out extra performance. If you have or are considering Siteground hosting through Divi Hosting, this is a must-have feature.

    Price: The Plugin is free but works best when integrated with SiteGround hosting | More Information

    12. Broken Link Checker

    Broken Link Checker Plugin

    Keeping your site up and running smoothly is a challenge that time only worsens. One way to mitigate poor website and SEO health is by regularly checking for broken links. Broken links can not only be frustrating for your visitors, but they can also negatively impact your site’s search engine rankings.

    The Broken Link Checker plugin is a great tool for helping you find and fix broken links on your WordPress site. This plugin will scan your entire website for broken links and then report them back to you. You can then choose to either ignore or fix the broken links.

    Content Marketers who are already maxed out on marketing tasks can find a little bit of solace with a plugin that automates some broken link maintenance.

    Price: Broken Link Checker is a completely free plugin, so, enjoy! | More Information

    13. Sirv Image CDN & Optimization

    Sirv WordPress Image SEO Plugin

    The Sirv Image CDN and Image Optimization plugin for WordPress is the perfect way to ensure your images are always served in the right size and format. Sirv dynamically serves the perfect-sized image and optimizes all images for any web or social platform. The WordPress plugin makes it easy to upload your images to Sirv and get started with image optimization.

    Key Features

    • File-size Optimization including JPEG, PNG, and WebP images.
    • Dynamic Imaging
    • Lightening fast Image CDN
    • Advertised 100% Up-time

    Sirv’s Image CDN is the perfect solution for website owners who want to ensure their images are always served quickly and efficiently. By optimizing your images for performance, you can speed up your website and improve your users’ experience. Sirv offers a free plan which allows for 500MB of storage and variable pricing to suit larger websites.

    For more, check out these best practices for optimizing Images for SEO.

    Price: Free for up to .5 GB of storage with more usage starting at $19/mo | More Information

    14. WEGLOT Multi-Language Plugin

    WEGLOT WordPress Translation Plugin

    Weglot is a WordPress plugin that offers automatic translations for your entire website. It even allows for after-the-fact, manual insertion of your own translations. This is particularly useful for content marketing in multiple languages. Website owners can have a rough translation of their entire website in multiple languages and methodically go through the entire website and update the automatic translations with human-edited translations.

    Content marketing teams looking into the new horizons of multi-language content sites need not fret. Also, check out our 8 tips for improving multilingual SEO.

    Price: Free for 1 language and 2,000 words and paid plans starting at $15/mo | More Information

    Email and SMS Marketing WordPress Plugins

    Email and SMS marketing are powerful tools for website owners who want to convert their visitors into subscribers and customers. By segmenting their audience and tailoring their email/SMS campaigns, website owners can increase their chances of success.

    Marketing plugins help automate the SMS and email marketing process by integrating with CRMs and feeding segmentation efforts from the beginning. Most traditional email marketing has added the ability to send SMS messages through the same interface. Incorporating both is a good tactic on your way towards a proper omnichannel marketing push.

    15. Bloom

    Bloom-call-to-action-plugin

    Bloom is a powerful email marketing tool that generates leads and grows online businesses.

    With advanced display rules, you can control when and where your popups are shown, ensuring that they’re always relevant to your visitors. This means that your email marketing segmentation efforts are starting off on their best footing. Bloom also integrates with popular marketing and CRM platforms, making it easy to manage your leads and customers.

    And since Bloom is made by the developers behind the Divi Theme, you can trust that you’ll have unlimited potential to design powerful opt-in forms. Marketers can leverage the best design features and segmentation strategies with Bloom.

    Price: Free plugin with Purchase of the Divi Theme | See Divi Pricing Information

    16. ActiveCampaign

    ActiveCampaign Omnichannel Customer Experience Platform

    ActiveCampaign’s WordPress plugin extends the platform’s functionality to any WordPress website. The plugins provide features such as email opt-ins, contact forms, and integration with ActiveCampaign‘s email marketing and automation tools.

    ActiveCampaign is an all-in-one marketing platform that helps businesses attract, engage, and retain customers. The platform includes email marketing, lead generation, marketing automation, and CRM tools.

    The WordPress plugin brings in these ActiveCampaign features:

    • Embed ActiveCampaign Forms anywhere on your site
    • Install ActiveCampaign Site Tracking for lead scoring and segmentation
    • Deploy ActiveCampaign’s Live Chat for accounts with that feature set

    Price: Free plugin for use with their email/automation services | More Information

    17. RafflePress

    RafflePress WordPress Giveaway Marketing Plugin

    If you’re looking for a powerful and user-friendly WordPress contest plugin, look no further than RafflePress. With its easy-to-use interface and wide range of features, RafflePress is the perfect tool for running giveaways and competitions on your WordPress site.

    Key Features:

    • Drag & Drop Giveaway Builder
    • 1 Click Entry + Fraud Protection
    • Marketing & CRM Integrations
    • Viral Sharing (Refer-a-Friend)
    • Tracking and Retargeting

    Price: Free lite version of the plugin and Pro features starting at $79/year | More Information

    18. OptinMonster

    OptinMonster WordPress Marketing Plugin

    OptinMonster is one of those plugins that gets lots of attention. That’s because it is a multi-faceted marketing plugin that is worth its price tag many times over.

    With OptinMonster, you can power contextualized opt-in forms based on exit intent, geolocation targeting, and page-level targeting. It comes standard with 100+ templates to make your popup, floating bar, and gamified giveaway wheel creation an absolute breeze. With over a million websites running OptinMonster, you’re going to fit right in with some good company. If you’re wanting to get every last lead that you can from your existing site traffic, you could do much worse than OptinMonster.

    Price: Plugin with limited features free and Pro plans starting at $16/mo | More Information

    Social Media and Search Engine Marketing Plugins

    Search engine marketing (SEM) and social media marketing (SMM) share a lot of common ground. Both can include paid forms of advertising that use ad networks to reach their target audiences. And both can be highly effective in promoting your business or website.

    We’ve grouped these together because many full-suite marketing platforms cater to both types of paid advertising. There are tools that only focus on SMM or SEM respectively but it is still worth grouping the plugins together. If you’re curious, read about the difference between SEO and SEM.

    Which mix of these plugins is right for you?

    19. WPCode

    WPCode Install Marketing Pixels Plugin

    WPCode (formerly Insert Headers and Footers) is a custom code installation tool for WordPress websites. For marketers, WPCode lets you add Marketing Pixel scripts into the header, body, and footer of your web pages. This makes the installation and firing of these pixels as easy as possible.

    It is also a strong way of implementing Google Tag Manager into WordPress websites or replacing it altogether—regardless of theme choice.

    Price: Free lite version of the plugin and Pro features starting at $99/year | More Information

    20. Google Site Kit

    Google Site Kit WordPress Plugin

    Google Site Kit is a WordPress plugin that helps make installing Google services and products on your WordPress website easier. Site Kit makes it easy to install with no code implementation. Site Kit connects to your Google Account to automatically install the desired services.

    Google Services that Site Kit Helps Install:

    • AdSense
    • Google Analytics
    • Google Optimize
    • Search Console Site Verification Tag

    These are all powerful tools built by Google that marketers everywhere use.

    Price: Free plugin offered by Google | More Information

    21. Monarch

    Monarch Social Sharing

    Monarch is a WordPress plugin that allows website creators to add beautiful and functional social sharing to their sites.

    The Monarch WordPress plugin is a well-coded social sharing tool that won’t slow your website down. It gives website visitors the option to share a post or page on their preferred social networks. Monarch comes with design flexibility to make social sharing a natural part of your website and design. It also comes with more standard locations than other options.

    Marketers looking for viral sharing of their high-quality content can trust Monarch to give their sites that functionality.

    Price: Free plugin with Purchase of the Divi Theme | See Divi Pricing Information

    22. Better Click to Tweet

    Better Click to Tweet Marketing Plugin

    Better Click to Tweet is another social sharing option that marketers can use on their WordPress websites to increase the virality of website content. The principle behind click-to-tweet plugins is that some of your content is going to be catchy and even Tweet-able. These plugins allow your readers to share exact quotes on Twitter.

    Better Click to Tweet is best suited for marketers who have a large Twitter presence and with audiences that use Twitter themselves. It’s a powerful way to extend thought leadership in your category both on your website and on Twitter.

    Price: Free plugin with additional addons and styles starting at $71/yr | More Information

    WordPress Marketing Plugins for Conversion Rate Optimization

    Conversion Rate Optimization (CRO) helps website managers get the best results out of steady streams of website traffic. These plugins and services can help you reach ever higher conversion rates on your most important pages.

    23. TrustPulse Social Proof Notifications

    TrustPulse Conversion Rate Optimizer Plugin

    If you’re looking to increase your website’s conversion rate, TrustPulse is an excellent WordPress plugin to consider.

    TrustPulse uses social proof to show potential customers what other people are doing on your website—whether it’s buying a product, signing up for a membership, or completing an opt-in form for a newsletter. This creates a sense of urgency and FOMO (fear of missing out), which encourages visitors to take the desired action.

    Overall, TrustPulse is an effective tool for increasing conversion rates and generating more sales. It is a premium plugin with pricing based on features and unique monthly visitors.

    Price: Free plugin with premium features starting at $9/mo | More Information

    24. WPForms

    WPForms WordPress Plugin

    I know what you’re thinking, “Really a forms plugin makes the list of top marketing plugins for 2023?”. Yea, it does, and here’s why.

    WPForms is a powerhouse form plugin that fulfills all sorts of operational needs that connect directly with your marketing initiatives. It handles surveys effortlessly so you can continuously pulse your customers and prospects so every move you make is backed up with cold hard data. You can use WPforms for event registration or plain old opt-in mailing registration. WPForms sports a measily an incredible 500+ form templates so you will never look at a blank screen again.

    It also does the normal stuff really well too, like Contact Forms, payment collection, and a drag-and-drop visual building. From simple forms to powering your Conversion Rate Optimization, WPForms can really handle what you need it to.

    Price: The Lite version is a free plugin but the Pro features kick in at $99/yr | More Information

    25. Crisp Live Chat

    Crisp Live Chat WordPress Plugin

    If you’re looking for a free and beautiful chat for your website, Crisp Live Chat is the perfect solution. With its easy-to-use chatbot builder, you can easily create a chatbot to help grow your email list, generate leads, and enhance your customer relationship. Plus, Crisp Live Chate integrates seamlessly with WordPress, making it the perfect choice for your website.

    Super-charge your customer support and sales operations with Live Chat. New contacts can be added to your CRM or email marketing software for continued marketing or sales outreach. Crisp Live Chat has a free tier of their platform but also paid tiers for scaling businesses with diverse needs for their live chat implementation.

    Price: Free plugin with advanced chat functions starting at $25/mo | More Information

    26. Divi

    Divi Page Builder Plugin

    Divi provides a powerful marketing platform for your website that provides an effective way to create landing pages quickly using a no-code visual builder and optimize them for lead generation and conversion using a suite of tools and design options. Most everyone knows about the Divi Theme, but Divi also exists as a plugin. This means that you can bring the powerful, visual page-building experience of Divi into any website—regardless of theme. It comes full of features that your standard page builder can’t compete with such as:

    • Divi Form builder without needing a separate plugin
    • A/B Testing of Modules for expert CRO built right into your page builder
    • Uncompromising design control so your marketing can look as good as it is planned
    • Comes with your Divi Membership—if you bought the theme, you have the plugin

    If you’re needing more from your page builder in 2023—and not less—the Divi page builder plugin (or theme for that matter!) is something you need to check out.

    Price: Comes free with your Divi Memebership | Get Divi Today

    Conclusion

    WordPress marketing plugins are a great way to keep your marketing efforts on track. The best ones will not only save you time but open up a world of possibilities for your website and business marketing.

    WordPress offers a wide variety of plugins to connect various marketing services together into a cohesive system. We like systems because they help you cover every base and iterate on your marketing operation as time goes on. We hope you these marketing plugins will serve you well.

    Which plugins are your reliable go-to’s? Any possible new additions to this list that you are now considering? We want to know!

    Featured Image Assets via Soifer and Vector Stock Pro / shutterstock.com

    The post 26 Best WordPress Marketing Plugins for 2023 appeared first on Elegant Themes Blog.