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Tag: monsterinsights ecommerce addon

  • How to Track User Engagement in WordPress with Google Analytics

    Are you properly tracking user engagement on your WordPress site?

    User engagement is one of the most important metrics to track because it helps you better understand your audience and what they want. With Google Analytics, you can easily see how people interact with your website.

    In this article, we will show you how to track user engagement in WordPress with Google Analytics.

    How to Track user management with Analytics

    Why Track User Engagement With Google Analytics?

    Generally, WordPress website owners consider traffic and pageviews to be the most important indicators of their website’s performance. They assume that higher traffic will result in more conversions and sales.

    While that is generally true, you can get even better results by tracking and optimizing user engagement.

    User engagement shows you what users do when they arrive on your website. It helps you identify patterns of highly engaged user behavior that lead to more conversions and sales.

    For example, you may realize that users visiting a specific page are 10X more likely to make a purchase than any other visitor on your website. You can use this insight to redirect the user’s attention to that page.

    Similarly, tracking engagement can help you see which affiliate links or banner ads your visitors are clicking. Using this data, you will be able to optimize your content to get more clicks and boost conversions.

    That said, let’s see how you can set up user engagement tracking in WordPress using Google Analytics.

    Tracking User Engagement in WordPress Using Google Analytics

    The best way to set up user engagement tracking in WordPress is by using MonsterInsights. It’s the best analytics plugin for WordPress that helps you configure Google Analytics without writing code.

    MonsterInsights automatically sets up outbound link tracking, form conversion tracking, scroll depth, affiliate link clicks, and other advanced tracking features in Google Analytics out of the box.

    It automates the process of pasting different analytics codes and event tracking in WordPress, so you don’t have to deal with the hassle of code and configuration.

    The MonsterInsights Google Analytics plugin

    For this tutorial, we will use the MonsterInsights Pro version because it includes advanced tracking features and more dashboard reports. However, there is also a MonsterInsights Lite version that you can use for free and get started with user engagement tracking.

    First, you will need to install and activate the MonsterInsights plugin. If you need help, then please see our guide on how to install a WordPress plugin.

    Upon activation, you will see the MonsterInsights welcome screen. Go ahead and click the ‘Launch the Wizard’ button. You can then follow the setup wizard to get everything ready in minutes.

    Launch setup wizard

    For more details, please see our guide on how to install Google Analytics in WordPress.

    Now that you have Google Analytics with MonsterInsights ready to go, let’s take a look at what user engagement metrics are best to track and how you can track them.

    These aren’t all of the metrics you can track with MonsterInsights and Google Analytics, but they are the most important ones to start with. You can click the links below to jump ahead to any section:

    The first thing you want to figure out is which posts and pages on your WordPress blog are popular amongst your users. These important pages and posts on your website get the most traffic.

    Figuring out what your users like on your site can help you plan a content strategy that expands on what’s already working.

    MonsterInsights makes it really simple. You just need to visit the Insights » Reports page in your WordPress admin area and go to the ‘Overview’ report.

    Overview report in MonsterInsights

    After that, you can scroll down to see other reports with different data.

    You will find your most popular content in the ‘Top Posts/Pages’ section.

    Top posts and page report

    On most websites, 90% of the traffic goes to 10% of the top pages and posts.

    Once you find these top pages, you can optimize them for maximum conversions by adding content upgrades or targeted lead magnets on these posts.

    2. Tracking How Users Engage With Forms on Your Website

    Most websites rely on contact forms to collect user leads and feedback. Sadly, most WordPress contact form plugins don’t give you accurate tracking and conversion data.

    MonsterInsights lets you leverage the events tracking feature in Google Analytics to see how many times your forms are viewed and submitted.

    To enable form tracking, you need to visit the Insights » Addons page. On this page, you will need to install and activate the Forms addon.

    Install forms addon

    Once you have activated the addon, MonsterInsights will automatically start tracking all forms on your website.

    It works with popular contact forms plugins like WPForms, Formidable Forms, and others. MonsterInsights also tracks your website comment forms, user registration forms, and more.

    You can check these settings by going to Insights » Settings in your WordPress dashboard and then clicking on the ‘Conversions’ tab.

    MonsterInsights settings - conversions tab

    Next, MonsterInsights shows the performance of your WordPress forms inside your dashboard.

    Simply go to Insights » Reports from the admin panel and click on the ‘Forms’ tab. The report shows the number of impressions and conversions, as well as the conversion rate for your different WordPress forms.

    Forms report in MonsterInsights

    For more details, please see our guide on how to track form conversions in WordPress.

    3. Tracking eCommerce Store Performance in Google Analytics

    Google Analytics offers many features specifically for eCommerce websites. However, these features are not turned on by default in Google Analytics, and most users don’t even know that they exist.

    eCommerce tracking lets you see shopping behavior, checkout behavior, product performance, sales performance, and so much more. The best part is that you can combine this data with your overall website traffic to gather better insights.

    With MonsterInsights, you can easily set up Enhanced eCommerce on your website without editing code. It seamlessly works with popular plugins like WooCommerce, Easy Digital Downloads, GiveWP, MemberPress, and more.

    You can see our guide on how to set up eCommerce tracking in WordPress for more information.

    Once you have configured tracking, you can head to Insights » Reports from your WordPress admin menu and click on the ‘eCommerce’ report and select ‘Overview’.

    View eCommerce report in MonsterInsights

    Using the report, you can quickly see how your online store is performing.

    It shows stats like conversion rate, number of transactions, revenue, and average order value. It also helps identify products that users engage with the most and where they are coming from.

    Ecommerce overview report in MonsterInsights

    MonsterInsights also lets you track coupons in your online store.

    You can go to eCommerce » Coupons in MonsterInsights reports to view the report.

    Coupons report in MonsterInsights

    You can also view the eCommerce report in your Google Analytics property.

    Simply visit your Google Analytics account and go to Reports » Monetization » Ecommerce purchases.

    Ecommerce report GA4

    You may also want to see our guide on how to set up WooCommerce conversion tracking.

    4. Tracking Who’s Clicking on Your AdSense Ads

    Many websites rely on ads to make money online while creating useful content. With Google Analytics, you can actually see how users interact with ads on your site.

    For instance, you will be able to track how many clicks each ad is receiving, discover which ads your audience is ignoring, identify the most effective ad placements, and more.

    First, you need to sign up for a Google AdSense account and integrate it with your website. You can follow our guide on how to add Google AdSense to your WordPress site.

    Next, you can link your Google Analytics account with Google AdSense. To do this, log in to your AdSense account and head to Account » Account and Authorization » Google Analytics Integration from the menu on your left.

    Google AdSense ga4 integration

    From here, you can click the ‘+ New link’ button and select your Google Analytics property.

    Once your accounts are connected, you can visit Google Analytics to view the reports.

    To view your AdSense reports, go to your Google Analytics 4 account and visit Monetization » Publisher Ads.

    AdSense report in ga4

    If you have a Universal Analytics property, then you can view the data by going to the Behavior » Publisher page.

    Note: Universal Analytics is no longer collecting your website data. However, you can still access its reports and view old data.

    View AdSense report

    5. Tracking How Far People Scroll Your Website

    When tracking user engagement in WordPress, it’s also important to see how far visitors scroll your website.

    It gives you insights into how people use your site and helps improve your page length. Plus, you can use the data to place your AdSense ads, call-to-action buttons, and affiliate links where they will get the most visibility and conversions.

    MonsterInsights automatically enables scroll-depth tracking. You can view the report by going to Insights » Reports from the WordPress admin panel and clicking the Publishers » Overview tabs.

    Publisher overview report in MonsterInsights

    Next, scroll down and view the ‘Scroll’ report.

    It will show the average scroll depth percentage. MonsterInsights will trigger events in Google Analytics 4 as users scroll 25%, 50%, 75%, and 100% of a page and compute the percentage from those results.

    View scroll depth report

    Most marketers use affiliate plugins to manage and cloak affiliate links. This makes your affiliate links look more user-friendly.

    Here is an example of a cloaked affiliate link:

    https://example.com/recommends/product-name/

    MonsterInsights allows you to track affiliate links in Google Analytics. This data helps you figure out which affiliate products are doing well, which pages are generating more affiliate revenue, and more.

    To enable affiliate link tracking, you need to visit the Insights » Settings page. Next, you can switch to the ‘Publisher’ tab and head to the Affiliate Links section.

    Change affiliate link settings

    First, you need to enter the prefix for your link under the Path field, like ‘/refer/’ or ‘/recommend/.’ After that, you must provide a Label that you would like to use for those links in your Google Analytics reports.

    When you are done, click on the ‘Save Changes’ button to store your settings.

    Next, you can view your top affiliate link clicks in MonsterInsights reports. Simply head to the Publishers tab and scroll down to the ‘Top Affiliate Links’ section.

    Outbound and affiliate links report

    Here, you will see which affiliate links are getting the most clicks so that you can promote them more on your site and boost sales.

    Additionally, MonsterInsights will also show your Top Outbound Links. These are external links that people click and exit your site. You can use insights from this report to get more backlinks, form partnerships, sign up for affiliate programs, and exchange guest posts.

    For more detailed instructions, see our guide on how to track outbound links in WordPress.

    7. Tracking Video Engagement in Google Analytics

    Do have you videos embedded on your WordPress website? If so, then you can track how people engage with them.

    With the MonsterInsights Media addon, you can automatically track YouTube, Vimeo, and other HTML 5 video embeds on your website. The best part is that you don’t have to edit code to set up tracking. The plugin takes care of everything.

    You can view the data inside your WordPress dashboard. Simply head to Insights » Reports and then click the ‘Media’ tab.

    View media report

    Next, you will see stats about your top videos.

    For instance, you can see how many people played the video, the average watch time, the completion rate, and more.

    Media report

    To learn more, please follow our guide on how to track video analytics in WordPress.

    8. Tracking Marketing Campaigns in Google Analytics

    If you are running different campaigns on your website, then you can track their performance in Google Analytics. This data helps you see which campaigns get the most engagement so that you can replicate them.

    To start, you can add UTM parameters to your campaign links. These are special tags that pass additional information to Google Analytics and help differentiate campaign URLs from regular links.

    If you are using MonsterInsights, then you can use the URL Builder tool to create links with UTM parameters. Simply head to Insights » Tools from your WordPress dashboard and select the ‘URL Builder’ tab.

    Go to tools in MonsterInsights

    Next, you can fill in the details of your URL.

    For instance, you can add your website link, a campaign source like a newsletter, a campaign medium such as email, a campaign name, and other details.

    Enter campaign source and medium

    After entering these details, MonsterInsights will create a custom URL with UTM parameters. It will look something like this:

    https://example.com?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale

    You can simply copy the link and use it in your campaigns.

    Copy custom link with UTM parameter

    Once you have added custom links with UTM parameters, MonsterInsights will start to track them in Google Analytics.

    You can then view a report inside your WordPress dashboard and see which campaign is generating the most engagement.

    Simply head to your MonsterInsights reports and then go to Traffic » Campaigns.

    View campaigns report in MonsterInsights

    Next, you can scroll down to see campaign details.

    The report will show the number of sessions, engaged sessions, purchases, conversion rate, and revenue for each campaign.

    Campaign details in MonsterInsights

    9. Tracking Bounce Rate in Google Analytics

    The bounce rate is the percentage of users who land on your website and decide to leave without going to a second page.

    In the latest version of Google Analytics, you won’t find bounce rate as a default metric that’s visible on your reports. This is one of the key differences you will notice between Google Analytics 4 (GA4) and Universal Analytics.

    You will need to manually add the bounce rate to pages and screens reports in GA4. This can be tricky for beginners, especially for anyone who isn’t familiar with the Google Analytics interface.

    However, an easier way to view the bounce rate is by using MonsterInsights. Simply go to Insights » Reports from your WordPress admin menu and click on the Publishers » Overview tabs. The plugin shows the bounce rate for your important pages.

    Top landing pages report

    A higher bounce rate indicates that you were unable to convince the user to visit other pages. Users can leave your website by clicking on the back button in their browser, clicking on an outgoing link, or closing the window.

    Every site has a bounce rate. However, higher bounce rates can indicate problems with your website that are affecting user experience and causing low engagement.

    To lower the bounce rate, you can speed up your website, improve internal links, ensure that your content meets the search intent, improve the readability of your articles, show popular posts, and more.

    For more tips, you can see our guide on how to increase pageviews and reduce the bounce rate in WordPress.

    10. Tracking Time Spent on Your Website

    Another indicator that shows user engagement is session duration or the amount of time users spend on your site.

    If users are abandoning your site without spending enough time to look at it, then something is wrong, and you need to fix it.

    In the MonsterInsights Overview report, you can see the average session duration for your website in the past 30 days.

    Session duration report

    If you are using Google Analytics 4, then you will see a new metric called average engagement time. It tells you the average time your webpage was being focused on by a user.

    You can view the report by logging in to your GA4 account and then heading to Reports » Engagement » Overview.

    See average engagement time report

    Using the data, you can better understand your user journey. If the engagement time is low, then you can look into issues like fixing slow site speed, debugging any errors, and making your site’s interface user-friendly.

    11. Tracking Pageviews Per Visit With Google Analytics

    Pageviews per visit is another excellent indicator of how engaged your users are. A higher number of pageviews per session means that people are visiting multiple landing pages and articles on your site. This helps increase the time users spend on your site and decreases the bounce rate.

    In Google Analytics 4, you can view the sessions per user metric based on different traffic sources and see how many pages users view in a single session.

    Just head to Reports » Acquisition » User acquisition from your GA4 property.

    Engaged sessions per user metric

    This helps you see which traffic channels are converting the best for your website. You can then focus your content marketing efforts on areas that are actually driving results.

    Universal Analytics will also show you the total page views for a given period on the Audience » Overview page. However, to track engagement, you want to see pageviews per session.

    See pages per session metric

    You can also break down page views per session by source and channel.

    Simply go to the Acquisition » All Traffic » Channels page.

    View pages per session based on channel

    As a bonus, you can also use the UserFeedback plugin to find out what your visitors really think about your website.

    This is something that analytics can’t track.

    UserFeedback popup poll example

    UserFeedback, built by the MonsterInsights team, lets you easily create popup widgets to collect real-time feedback about your website.

    You can ask questions like what information is missing from your site, why users didn’t buy a product, what type of content they are interested in, and more. This will help you better understand intent and improve engagement. There’s also a free version of UserFeedback that you can try out.

    For more details, you can see our guide on how to get quick feedback on your articles in WordPress.

    We hope this article helped you track user engagement in WordPress with Google Analytics. You may also want to see how to create an email newsletter the right way and our expert pick of the best SEO plugins and tools to optimize your website for search engines.

    If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

    The post How to Track User Engagement in WordPress with Google Analytics first appeared on WPBeginner.

  • How To Properly Set Up eCommerce Tracking In WordPress

    Are you looking to set up eCommerce tracking in WordPress?

    Setting up eCommerce tracking for your online store will help you find your top-selling products, see which campaigns perform the best, understand how people find and use your website, and more. Then you can use those insights to get more traffic and boost sales.

    In this article, we’ll show you how to properly set up eCommerce tracking in WordPress so you can grow your business and make more money.

    How to properly set up eCommerce tracking in WordPress

    Why Set Up WordPress eCommerce Tracking?

    When starting a new online store, most store owners begin by making decisions based on gut feeling or best guesses.

    That’s good for getting started, but to take your business to the next level of growth, you need to start making data-driven decisions.

    However, what data should you base your decisions on?

    That’s where WordPress eCommerce tracking comes in. It helps you make decisions based on data from your actual visitors and customers. You’ll get tailored insights to boost your sales to make more money.

    For instance, you can find out which products your customers like to buy the most on your WooCommerce store. This way, you can offer similar products to get more sales.

    Plus, eCommerce tracking in WordPress can help you better understand your audience, where they’re from, and how they use your website, so you can invest more in the channels and strategies that are proven to work.

    For example, if you find out that 80% of course sales on your membership site come from Facebook, then you may decide to invest in ads on Facebook and stop spending time on other social media platforms like Twitter that may not convert well.

    With that said, let’s take a look at how to track your eCommerce store’s performance in WordPress.

    Setting Up eCommerce Tracking in WordPress

    The easiest way to track the performance of your online store is by using MonsterInsights. It’s the best Analytics WordPress plugin and is used by over 3 million professionals.

    MonsterInsights helps you set up eCommerce tracking in Google Analytics. The plugin works with some of the most popular eCommerce plugins, including WooCommerce, Easy Digital Downloads, LifterLMS, MemberPress, LifterLMS, GiveWP, and more.

    The best part about using MonsterInsights is that you don’t need to edit code or hire a developer to track eCommerce conversions in WordPress.

    That’s because the manual method for setting up eCommerce tracking in Google Analytics requires editing the tracking code or using Google Tag Manager.

    Both of these methods are tricky and can be overwhelming for beginners. If any mistake takes place during the setup process, then it can mess up your analytics and data.

    This is where MonsterInsights comes in handy. It offers an eCommerce addon that automatically configures eCommerce tracking on your WordPress website.

    MonsterInsights

    It also shows important stats inside your WordPress admin area, so you can quickly view how your website is performing and get insights to grow your business.

    Note: You’ll need the MonsterInsights Pro version because it includes the eCommerce addon, dashboard reports, and other advanced tracking features. There is also a MonsterInsights Lite version you can use to get started.

    First, you can install and activate the MonsterInsights Pro plugin on your website. If you need help, then please refer to our guide on how to install a WordPress plugin.

    Upon activation, you’ll be taken to the MonsterInsights welcome screen in your WordPress dashboard. Go ahead and click the ‘Launch the Wizard’ button.

    Set up MonsterInsights

    Next, follow the steps in the wizard to set up the plugin and connect your website with Google Analytics. For more details, you can go through our guide on how to install Google Analytics in WordPress.

    After that, you’ll need to navigate to Insights » Addons from your WordPress dashboard. Then scroll down to the eCommerce addon and click the ‘Install’ button.

    Install the eCommerce addon

    The addon will automatically activate, and you’ll see the status change to Active.

    After that, simply navigate to Insights » Settings and click the ‘eCommerce’ tab.

    Next, you’ll need to ensure that the ‘Use Enhanced eCommerce’ option is enabled under the eCommerce Tracking section.

    Use enhanced ecommerce option

    MonsterInsights will now automatically detect your WordPress eCommerce plugin and start recording analytics.

    Next, let’s look at how you can use MonsterInsights’ reports to see your online store’s performance.

    View eCommerce Reports in WordPress

    When it comes to using Google Analytics and finding the data that you need, it can be overwhelming for beginners.

    MonsterInsights makes it super easy to get the data that matters, as it brings all your important stats inside the WordPress dashboard. This way, you see how your eCommerce store is performing and then make decisions to grow your business.

    To see eCommerce reports in WordPress, you can head to Insights » Reports. From here, you can select the ‘eCommerce’ tab and click on Overview.

    View eCommerce report in MonsterInsights

    In the report, you can quickly see how your online store is doing by looking at the conversion rate, transactions, revenue, and average order value.

    Besides that, MonsterInsights also shows your Top Products. It helps you spot your top-selling items along with their quantity, percentage of sales, and total revenue.

    Ecommerce overview report in MonsterInsights

    You can use this data to find out which products your customers like and then offer similar products to boost sales.

    Next, you can scroll down and view the Top Conversion Sources.

    Top conversion sources

    These are the websites that are sending the most sales to your store. You could invest in ads on those sites, create special discount offers or free shipping offers for people that arrive from these sources, or reach out to them to work out a cross-promotion or other partnership.

    Other reports you can view in the eCommerce section in MonsterInsights include the Total Add to Carts, Total Removed from Cart, New Customers, and Abandoned Checkouts.

    Additional ecommerce reports in MonsterInsights

    You can use these reports to better understand your customer’s behavior while shopping and during checkout. Plus, it helps to use the data to optimize your sales funnel and reduce shopping cart abandonment.

    Besides that, you can head to eCommerce » Coupons report in MonsterInsights. If you’re using coupon codes on your online store, then this report will show how people interact with them.

    You can see which coupons drive the most transactions and revenue on your website, what’s the average order value, and more.

    Coupons report in MonsterInsights

    View eCommerce Reports in Google Analytics

    MonsterInsights makes it very easy to find the data you need to make decisions. However, you can also view eCommerce tracking in your Google Analytics account.

    Let’s see how to view eCommerce reports in Google Analytics 4 (GA4) and Universal Analytics.

    eCommerce Reports in Google Analytics 4

    Google Analytics 4 is the latest version of Google’s popular analytics platform. It uses a new reporting interface, so you’ll find your online store’s data in different reports.

    First, you’ll need to log in to your Google Analytics account. After that, simply head to Reports » Monetization » Overview from the menu on the left.

    Monetization report in ga4

    Here, you can see your store’s performance at a quick glance. Google Analytics will show metrics like total revenue, purchase revenue, total purchasers, average purchase revenue per user, and more.

    Besides that, you can go to Monetization » Ecommerce purchases and see product performance. GA4 will show data about which items people viewed the most, which products got the most purchases, and a breakdown of revenue for each product.

    Ecommerce purchases report

    There are more reports in Google Analytics that you can also view to see eCommerce tracking data.

    For instance, if you have an app, then you can view the ‘In-app purchases’ report to see which products your customers bought using the app. Similarly, you can also view the ‘Publisher ads’ report to measure your paid ads campaign performance.

    If you want to see the purchase journey of your customers, then Google Analytics shows a ‘User purchase journey’ report. Here, you’ll see how many visitors started a session and went to buy your product.

    User purchase journey report

    The report also shows the abandon rate for each step, so you can use this insight and try to boost conversions by making the buying process easier.

    To make the most of Google Analytics reports, you can combine them with other reports like Traffic acquisition and see which channel generates the most revenue.

    Ecommerce revenue by channel

    eCommerce Reports in Universal Analytics

    Note: Universal Analytics is an old Google Analytics version and has now sunset. It will no longer process your website data and record it. However, you can still access your past eCommerce data in Universal Analytics.

    To view eCommerce reports, you can go to Conversions Ecommerce Overview from the menu on the left.

    Ecommerce report universal analytics

    Universal Analytics will show an overview of different metrics in this report.

    However, you can switch to different reports to view data on shopping behavior, product performance, sales performance, and more.

    Product performance report in Universal Analytics

    Bonus: Enable Customer Tracking in Google Analytics

    Now that you’ve set up eCommerce tracking, you can take it a step further and enable customer tracking.

    This will allow you to better understand each customer on your store. You can offer a personalized shopping experience for logged-in users, promote products that customers prefer, and boost sales.

    With MonsterInsights, you can easily set up customer tracking using its User Journey addon. It will show all the steps a customer took before making a purchase, like which pages they visited, what they searched for on your site, where they clicked, and more.

    User journey in MonsterInsights

    You can learn more by following our guide on how to enable customer tracking in WooCommmerce with Google Analytics.

    We hope this article helped you learn how to properly set up eCommerce tracking in WordPress. You may also want to see our expert pick of the best business phone services and the best WordPress plugins for business sites.

    If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

    The post How To Properly Set Up eCommerce Tracking In WordPress first appeared on WPBeginner.

  • How to Track Customer Journey Using MemberPress (Step by Step)

    Would you like to know what visitors do on your membership site before they sign up?

    When you track your customers’ journeys in MemberPress, you can discover the steps they take before deciding to purchase a membership. This information can help you optimize your site for better user engagement and increased conversions.

    In this article, we will show you how to track customer journeys using MemberPress.

    How to Track Customer Journey Using MemberPress

    Why Track Customer Journey Using MemberPress?

    When you are running a WordPress membership site, your customers will need to purchase a user account to access certain benefits, such as exclusive content, premium newsletters, online courses, or digital downloads.

    MemberPress is a popular membership plugin that comes with advanced features.

    For example, it allows you to accept payments, add membership levels, create gated content, restrict access based on different membership levels, make members-only forums, and more.

    Wouldn’t it be great if you could see the path your MemberPress customers take before making a purchase? You could see which pages they land on, follow their journey as they navigate to other parts of your site, and even see how long they spend on each page.

    This information can give you insights into your customer’s behavior that you can use to offer a better user experience on your WordPress website, as well as boost your sign-ups.

    That being said, let’s take a look at how to easily track MemberPress customer journeys. Here are quick links that you can use to jump ahead to any section:

    Tracking MemberPress Customer Journeys Using MonsterInsights

    The fastest and simplest way to set up MemberPress customer tracking is with the MonsterInsights plugin. It lets you view your Google Analytics traffic and visitor statistics right from the WordPress dashboard.

    The plugin offers an eCommerce addon. This feature automatically detects MemberPress and other eCommerce plugins. Then, it starts tracking customer behavior in Google Analytics.

    It also comes with a Customer Journey addon that allows you to see users’ behavior before they sign up.

    First, you will need to install and activate the MonsterInsights plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

    Note: You will need the Pro plan to access the eCommerce and User Journey addons that we will use for this tutorial. However, there is also a MonsterInsights Lite version you can use for free.

    Upon activation, you will see the welcome screen and the setup wizard. Simply click the ‘Launch the Wizard’ button and follow the on-screen instructions.

    Launch setup wizard

    For detailed instructions, see our article on how to install Google Analytics in WordPress.

    Bonus: Switch to Google Analytics 4 Using MonsterInsights

    MonsterInsights also helps you set up a Google Analytics 4 (GA4) property through its Dual Tracking feature. GA4 is the latest version of Google Analytics.

    MonsterInsights Dual Tracking GA v4

    If you haven’t created a Google Analytics 4 property yet, then we encourage you to do it right away.

    For more details, please see our guide on how to switch to Google Analytics 4 in WordPress.

    Installing the eCommerce Addon in MonsterInsights

    Once you have configured Google Analytics on your website, the next step is to install the eCommerce addon.

    To do that, you need to visit the Insights » Addons page and navigate to the ‘eCommerce’ addon. Simply click the ‘Install’ button, and the addon will automatically activate.

    Install the eCommerce addon

    As soon as it is activated, the addon will begin to gather data. You will find this data in the MonsterInsights eCommerce Report.

    You can access the report by navigating to Insights » Reports and then clicking on the ‘eCommerce’ tab. You may need to wait up to 24 hours to see any metrics.

    Viewing the MonsterInsights eCommerce Report

    Enabling Enhanced eCommerce Reporting in Google Analytics

    The next step is to enable eCommerce tracking in Google Analytics. eCommerce tracking is not enabled by default in Google Analytics, so you must manually turn it on.

    First, you will need to head over to your Google Analytics account dashboard and click the ‘Admin’ option.

    Click the admin settings button

    Next, you need to click on the ‘Ecommerce Settings’ option.

    It is located in the View column.

    Ecommerce settings

    On the settings page, just click the sliders under ‘Enable Ecommerce’ and ‘Enable Enhanced Ecommerce Reporting’ to turn them on.

    Don’t forget to click the ‘Save’ button when you are done.

    Enable eCommerce and enhanced eCommerce reporting

    Now that you have enabled the enhanced eCommerce settings in Google Analytics, you can head back to your WordPress website dashboard.

    Simply navigate to Insights » Settings and then click the ‘eCommerce’ tab.

    Next, you will need to make sure that the ‘Use Enhanced eCommerce’ option is enabled under the eCommerce Tracking section.

    Use enhanced ecommerce option

    MonsterInsights will now automatically detect that you are using MemberPress and start recording analytics.

    Installing the User Journey Addon in MonsterInsights

    Now that Google Analytics is tracking your MemberPress site, the next step is to enable the MonsterInsights Customer Journey addon.

    This addon will allow you to see the steps each customer takes before making a purchase in MemberPress, such as the pages they visit, the time spent on each page, and more.

    First, you will need to go to Insights » Addons from your WordPress admin panel. Next, navigate to the User Journey addon and click the ‘Install’ button.

    Install the user journey addon

    The addon will automatically activate and start tracking your customers’ journeys.

    Viewing MemberPress Customer Journeys

    The User Journey addon is now active. Once a visitor purchases a membership on your site, their customer journey will be automatically recorded and saved.

    You might be wondering where to find that information.

    Simply navigate to MemberPress » Transactions to see a list of your MemberPress orders.

    Viewing the MemberPress Transactions List

    You can see the details of a transaction by clicking its transaction number in the first column.

    Now, you can simply scroll to the bottom of the transaction details to find the ‘User Journey by MonsterInsights’ section.

    Viewing the Customer Journey of a Single Transaction

    You will be able to see each step the user took along the way to purchasing a membership.

    This includes the time they viewed each page, the titles of the pages they visited with a link, and the time they spent on each page. You will also see the total number of steps and time a user took before becoming a paying customer.

    That’s a lot of information about the journeys your visitors take to become paying members. How can you use all of that data?

    Using Customer Journey Tracking in MemberPress

    Now that you are tracking MemberPress customer journeys, here are a few suggestions for using that data to improve your website and increase conversions.

    Is there a post or page on your website that many visitors read before purchasing a membership? You can increase your sales and conversion rates by sending more traffic there.

    For example, you can add more internal links to that post or page from other posts on your website.

    You can also look for users who purchased a membership taking fewer steps or less time. Do they have anything in common so that you can start to target similar users?

    For instance, are they from a similar location or age group? Or did they come from the same referral source?

    You can also look at all of the pages your visitors are reading. What do most users want to know before they make a purchase? Can you simplify their journey by offering that information on a single landing page that tells them everything they need to know?

    As you take time to study customer journeys in MemberPress, you will learn more about your online sign-up process and sales funnel. You can use that knowledge to improve the user experience and increase sales.

    We hope this tutorial helped you learn how to track customer journeys using MemberPress. You may also want to see our guide on how to start your own podcast or our expert picks for the best AI chatbots for your website.

    If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

    The post How to Track Customer Journey Using MemberPress (Step by Step) first appeared on WPBeginner.

  • 15 Best WooCommerce Automations to Increase Sales

    Are you looking for easy and smart ways to automate tasks and increase sales in your WooCommerce store?

    By automating tasks in your online store, you can save time and money while growing your business and increasing sales.

    In this article, we will show you how to use WooCommerce automations to increase sales.

    15 WooCommerce Automations to Increase Sales

    Why Automate Your WooCommerce Store?

    If you are running a WooCommerce store, then you probably spend a lot of your time performing repetitive tasks. These can be anything from sending marketing emails for your online store to processing customer invoices.

    Wouldn’t it be nice if you could automate all of those tasks and focus on growing sales and your business instead?

    Luckily, you can use the best WordPress automation tools and plugins to automate WooCommerce tasks. By doing this, you will save time, offer a better user experience to your customers, and ultimately increase sales.

    With that being said, here are 15 WooCommerce automations to increase sales:

    1. Use Automation to Personalize Your Email Marketing

    Are you keeping in touch with your customers using an email newsletter? You may not be taking advantage of all the automation tools available in your email marketing software.

    For example, the best email services like Constant Contact, Sendinblue, and Omnisend all have integrations with WooCommerce. They allow you to personalize your emails by adding the customer’s name and more.

    They also let you set up a Welcome email series using a drip campaign. This is a sequence of automated emails that will go out automatically to new customers.

    Choose an email automation

    You can learn how to get started by scrolling down to the automated drip emails section of our guide on how to send automated emails in WordPress.

    Additionally, if you are looking for a complete tool that offers WooCommerce email customization and automation, then we highly recommend using FunnelKit Automations.

    Apart from letting you fully customize your WooCommerce emails, it also lets you set up smart, automated follow-up emails and workflows to boost your sales.

    You can get started with FunnelKit Automations by selecting an automation from a library of handy templates.

    Autonami Email Library for WooCommerce

    For example, you can automatically send an email series to new customers, recover abandoned carts, send promotional emails to selected audiences, and more.

    There is also an option to create your own WooCommerce automation from scratch. You will then see a visual email automation builder where you can make any customizations that you need.

    Autonami Marketing Automation Email Analytics for WooCommerce

    For example, the screenshot above shows the workflow for sending out a thank you email after a customer makes their first order. You can even see in-line analytics for each email.

    You can learn more in our guide on how to customize WooCommerce emails. Make sure you scroll down to the section on FunnelKit Automations.

    Tip: We recommend combining FunnelKit Automations with an SMTP service like WP Mail SMTP. This will make sure your emails are delivered to your customers and won’t get lost or end up in the spam folder.

    2. Set Up an Automated Marketing Campaign With Push Notifications

    You can also run an automated marketing campaign using push notifications instead of emails. These notifications go directly to the user’s web browser or mobile device. This means they have a much higher engagement rate, similar to SMS messages.

    The easiest way to set up automated push notifications is with PushEngage. It is the best web push notification software for WordPress, and over 10,000 businesses use it to send targeted messages.

    Create a new drip autoresponder

    For each notification, you can change the title, message, URL, icon image, and more by expanding it.

    There is also a preview of how your notifications will look in the browser.

    Edit your push notifications

    PushEngage also lets you choose when to send each notification. For example, you can immediately send the first notification and select a different time for the following one.

    For more details, see our guide on how to set up automated drip notifications in WordPress.

    3. Let Customers Track Orders With Automated Transactional Emails

    WooCommerce will need to send different transactional emails to your customers. These help them get order confirmations, track their order status, get invoices, and find out more information about your online store.

    You can customize and automate these emails using FunnelKit Automations, which is a popular WooCommerce plugin for marketing automation.

    The FunnelKit Automations dashboard makes it easy to create a new automation. You can simply click on one of the plugin’s many templates.

    Funnelkit Automations WooCommerce Automation Templates

    You can filter the list to quickly find the WooCommerce automation you wish to use. For example, you might want to send automatic thank-you emails to repeat customers.

    You can then customize the automation using the visual automation builder, including the content of the email.

    Funnelkit Automations Workflow and Email Customization

    For detailed instructions, please see the section about sending automated transactional emails with FunnelKit Automations in our guide on how to send automated emails.

    4. Quickly Update Your Customers With Automated SMS Messages

    Many customers prefer to receive text messages to notify them about their orders. Plugins like YITH WooCommerce SMS Notifications or FunnelKit Automations will automatically send SMS messages to your customers.

    Yith SMS Notifications Plugin

    SMS messages are an effective way to keep your customers up to date. They have a 98% average open rate, with 95% of messages being read in the first 3 minutes!

    You can send automatic texts to your customers when their orders are dispatched or their status changes. You can automatically send SMS notifications to your customers or let them opt in at checkout.

    Learn how by following our guide on how to send SMS messages to your WordPress users.

    5. Automate All Invoicing and Payment Processes

    As a business owner, there is a lot to manage. If you are still creating invoices manually, then you can switch to professional invoicing software that automates all invoicing and payment processes. Then, you will be free to focus on growing your business.

    A plugin like WooCommerce PDF Invoices makes it easy to automatically generate invoices, collect orders, and manage your finances.

    WooCommerce PDF Invoices

    You can also save time by accepting recurring payments or adding subscriptions to WooCommerce. These WooCommerce automations will help automate the billing process and can save you time.

    With automatic recurring payments, you don’t have to spend time manually sending invoices and waiting for payments from your customers.

    Plus, adding subscription payments to your eCommerce business will give you a more consistent cash flow, fewer payment errors, and fewer payment delays.

    Creating a recurring payment in WooCommerce

    6. Use Automated Store Activity Notifications to Boost Sales

    Automated FOMO and social proof notifications can also increase sales in your WooCommerce store.

    FOMO, short for fear of missing out, is a marketing technique used to create excitement about a product. It uses psychology to encourage customers to make buying decisions faster.

    Plus, social proof shows visitors that other customers have purchased your products. This can convince users that your online store is trustworthy.

    The best way to add social proof to your website is by using TrustPulse. It is one of the best social proof plugins for WordPress on the market.

    TrustPulse automatically monitors activity on your site. When potential customers are close to buying something, they will see a notification showing that another customer has just made a purchase.

    By simply displaying social proof, you will give your visitors a small push to complete their purchase. To learn more, see Method 1 of our guide on how to use FOMO to increase conversions.

    7. Automatically Display Your Best Product Reviews

    Would you like to automatically display the best reviews of your products from across the internet? You could copy and paste them manually, but that is a lot of work. Plus, there would be a delay before they appear on your website.

    Luckily, Smash Balloon has a Reviews Feed Pro plugin that lets you automatically show off your best reviews from platforms like Google Reviews, Yelp, TripAdvisor, and more.

    Customer reviews, displayed on a WordPress website

    It comes with pre-designed templates, so you can display your reviews in different layouts, including showcases, carousels, grids, and more.

    The Reviews Feed automatically copies your website’s design so that the reviews look like a natural part of your website rather than content embedded from another platform.

    You can follow our guide on how to show Google, Facebook, and Yelp reviews to set up your own automatic review feed in WooCommerce.

    8. Use an Automated Sales Funnel to Boost Sales Conversions

    A sales funnel is the path a user takes on your website to become a customer. It is made up of the specific pages a user may visit before making a purchase.

    For example, a new visitor might land on a blog post, then view a product page, then go through your checkout flow.

    Unfortunately, only 10% of shoppers, on average, will add anything to their carts. After they do, 60-80% of them abandon their carts without completing the purchase.

    Luckily, you can use FunnelKit, the best WooCommerce sales funnel plugin, to change that. You can use the plugin to optimize each step, offer a better user experience, reduce distractions, and nudge users toward completing their purchases.

    For example, it comes with a one-click Upsells feature, which allows users to add products to their carts on their way to the checkout.

    WooFunnels One Click Upsell

    FunnelKit also lets you customize the user journey with pre-checkout offers, custom checkout form layouts, beautiful templates, and more.

    For instance, the FunnelKit Funnel Builder lets you add order bumps to boost profits if someone adds $X to their cart. You can also add one-click order bumps to your checkout page.

    Edit design of your bump offer

    To learn more, see our guide on how to make a high-converting sales funnel in WordPress.

    9. Reduce Cart Abandonment With Popups and Push Notifications

    As we said earlier, 60 to 80% of people who add items to their cart don’t actually buy them. This means if you have an online store, then you are losing out on a lot of sales.

    Luckily, you can use automatic push notifications to reduce cart abandonment rates. For example, you can pop up a notification when a user is about to leave your website and offer a coupon or free shipping.

    Or, if the customer already has discounted items in their cart, they may just need some reassurance that they are making the right decision. Push notifications like these can help you recover 3 to 8% of abandoning cart sales.

    Smash Balloon exit intent popup

    You can learn how to use OptinMonster to add exit-intent popups by following our guide on how to create a WooCommerce popup to increase sales.

    But what if the customer leaves your site before they see the popup? Push notifications can also help you connect with your visitors after they leave your website. These messages will display in your subscriber’s browser even when they are not actively browsing your store.

    Push notification abandoned cart example

    The easiest way to do this is with PushEngage. It is the best web push notification software on the market, and it is used to send over 15 billion push messages every month.

    For more details, see our guide on how to add web push notifications to WordPress.

    You can also significantly reduce cart abandonment by simply improving your online store and checkout process. We share plenty of proven tips with real examples in our guide on how to recover WooCommerce abandoned cart sales.

    10. Send Automated Coupons to Bring Back Customers

    It costs 5 times more to get a new customer than to keep an old one. Over time, people may lose interest in your website, forget about your products, or start shopping with a competitor.

    One way to bring those customers back is to automatically send them a coupon code via email. You can use automation tools to send a coupon to customers who have become disengaged, such as when they don’t place an order for 2 months or have stopped opening emails.

    Scheduling an automated coupon code

    You can learn how in our step-by-step guide on how to send automated coupons in WordPress to bring back customers.

    Another good use for automated coupons is recognizing and rewarding customers when they engage with your online store. For example, you might send a coupon after a customer reviews one of your products.

    This builds loyalty to your store and can get you more sales. It also encourages shoppers to review more products in the future.

    You can also schedule coupons in advance so that they go out automatically on popular holidays like Black Friday, Christmas, New Year’s, Mother’s Day, and Valentine’s Day. This will leave you free to focus on promoting your offers and getting as many sales as possible.

    See our guide on how to schedule coupons in WooCommerce for detailed instructions.

    Additionally, as we mentioned earlier, you can also offer a coupon in a popup. Showing a coupon at the right time makes a huge difference in converting your website visitors into paying customers.

    There are a few ways to do this, and we give you all the details in our step-by-step guide on how to create a coupon popup in WordPress.

    11. Automate Your Social Media Channels

    You can also use automation to post your online store content to your social channels. This lets you keep your social followers engaged with fresh content.

    Uncanny Automator has integrations with all popular social platforms. It will let you publish new blog posts on Facebook, show off your latest product images on Instagram, advertise your sales on Twitter, and more.

    Post a featured image to Instagram from WordPress

    You can learn how to do this step-by-step by following our guides on how to automatically post to Facebook, Instagram, and Twitter.

    12. Automatically Display Social Media Content in WooCommerce

    Are you looking for ways to show fresh content without doing any extra work? One way to do that is to automatically display your latest social media activity in your WooCommerce store.

    This can save you time and keep your website content fresh and engaging for visitors. Plus, it can boost social proof by displaying your social media followers, comments, and like counts.

    Smash Balloon automates your website content by displaying your latest social media activity. It is a popular social media feed plugin for WordPress that is used by over 1.4 million websites.

    For example, you can add a Facebook feed to WordPress, and new posts will automatically appear in real time. Your customers can also like, share, and comment on your WordPress posts, which is a great way to get more engagement on Facebook.

    An example of an embedded Facebook feed, created using Smash Balloon

    You can change the feed’s color scheme, design a custom header, add ‘like’ and ‘load more’ buttons, and much more.

    If you are posting beautiful photos and engaging videos to Instagram, then it makes sense to post that content to WordPress too.

    An Instagram photo feed, created using Smash Balloon

    You can even show other people’s photos on your site by creating a hashtag feed or displaying the posts that other people have tagged your account in.

    In the following image, you can see an example of an online store that uses a custom Instagram feed to show user-generated content.

    An example of Instagram user-generated content

    For details, please see our step-by-step guide on how to add your social media feeds to WordPress.

    Tip: For more tips on how to use social channels to grow your online store and increase sales, you can see our complete social media cheat for WordPress.

    13. Make Your Forms Smarter Using Automation

    You can use form plugins like WPForms to collect all kinds of information from your customers.

    For example, you can use a form plugin to display a contact form, create a questionnaire, gather testimonials, or build a survey form.

    The best thing is that WPForms easily integrates with many other tools and plugins, so you can easily automate any action after someone fills out your form.

    For example, when someone fills in an order form, you can use conditional logic to send an email notification to the correct department, depending on the product that was purchased.

    WPForms Conditional Logic for Sending Notifications

    You can also send a confirmation email to the customer who filled in the form to let them know you will be in contact soon. This a nice gesture that lets your users know that you have received their information.

    In addition, by using the Google Sheets Addon, you can send any form fields you want to a spreadsheet. This will allow you to use spreadsheet features to analyze the data and collaborate with others in your team.

    Using WPForms' Google Sheets Addon

    To automate your forms further, Uncanny Automator will let you connect WPForms and other form plugins to 100+ third-party services without having to pay fees to services like Zapier.

    For example, you can create an Uncanny Automator recipe to send customer form data to Airtable. Then, your team will be able to access and use the data easily.

    Using Uncanny Automator to Send WPForms Data to Airtable

    To learn more, see our guide on how to create automated workflows with Uncanny Automator.

    14. Automate Live Chat Using Artificial Intelligence

    Automated chatbots are the future of live chat software because they allow you to engage with your customers 24/7. They can free up time by automatically answering common customer questions, generating leads, improving user experience, and making more sales.

    Chatbot.com is the best AI chatbot software for WordPress. It lets you easily automate live chat on your website by setting up your own chatbot using a drag-and-drop builder. You don’t need to do any coding or have any special technical skills.

    ChatBot live chat

    It even comes with pre-built templates that you can use as a starting point to quickly get your AI chatbot up and running. These templates include different scenarios like selling products, customer service, recruitment, bookings, and more.

    For example, you can use the eCommerce bot template to walk your customers through the entire buying process. There are even templates for specific industries, including a coffee shopbot, recruitment bot, and restaurant bot.

    If visitors want to communicate with a real person, then you can easily forward them to your customer support agent, phone support, or any of ChatBot’s live chat software integrations, such as LiveChat.

    15. Use Uncanny Automator for Even More WooCommerce Automations

    This article contains many specialist tools that do specific automation jobs very well. By contrast, Uncanny Automator is a Swiss army knife that allows you to create all types of automation workflows without having to write any code.

    It acts as a bridge so that you can get different WordPress plugins talking to each other, as well as loads of third-party services.

    You create automation by building Uncanny Automator recipes, consisting of triggers and actions. The action will be automatically run when a user or WooCommerce triggers an event.

    Uncanny Automator Triggers and Actions for WooCommerce

    Here are some of the WooCommerce triggers you can use to run a recipe:

    • A customer viewing a product
    • A customer adding a product to their cart
    • A customer paying for a product
    • A payment failing
    • A customer reviewing a product
    • And much more

    Then the recipe can automatically run any of these WooCommerce actions:

    • Creating an order with a product
    • Changing the price of a product
    • Generating and emailing a coupon code
    • Giving an order a specific status

    There are dozens of recipes that you can create, allowing you to save hundreds of hours while running your online store more efficiently.

    For instance, you can use Uncanny Automator to automatically create a new customer account when someone submits a contact form on your website, or send notifications to Slack.

    Bonus: Track Conversions to Learn How to Increase Sales

    To use any marketing automation platform effectively, you will need easy-to-understand reports that tell you exactly what is working for your business and what isn’t.

    MonsterInsights is the best Google Analytics plugin for WordPress. It lets you get a clear picture of what is happening on your site and what you can do to bring in more sales.

    It comes with WooCommerce conversion tracking, form submissions, outbound link tracking, and user tracking.

    Its Reports page has an ‘eCommerce’ tab that shows your most important conversion metrics, including the conversion rate, transactions, revenue, and average order value. Below that, you will see a list of your top products with quantity, sale percentage, and total revenue.

    Ecommerce report in MonsterInsights

    You will also see your top conversion sources. You can use this report to attract more customers and offer exclusive discounts for customers from specific sources.

    For detailed instructions, see our guide on how to set up WooCommerce conversion tracking.

    You can also connect Google Sheets with WooCommerce to easily record and manage your orders and customer data. Once the information is in a Google Sheet, you can easily filter it based on factors like the order total, the customer’s location, coupons used, and more.

    You can then share this information with your team, even if they don’t have access to the WordPress dashboard. For example, you can easily send this data to your suppliers, marketing departments, or other team members.

    You are even able to turn this data into charts and graphs. All of this makes it easier to analyze the information and then use these insights to fine-tune your business and get more sales.

    We hope this tutorial helped you learn how to increase sales using WooCommerce automations. You may also want to see our guide on how to add wholesale pricing in WooCommerce or our expert picks for the best WooCommerce plugins for your store.

    If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

    The post 15 Best WooCommerce Automations to Increase Sales first appeared on WPBeginner.