Tag: optinmonster

How to Easily Create Post Purchase Surveys in WooCommerce
Are you looking for the best way to gather useful feedback about your WooCommerce store from your active customers?

User surveys can help you get valuable information so you can use it to make data-driven decisions. For example, they can help you find out how to improve your sales funnel or why your customers bought a particular product.

In this article, we will show you how to easily create post purchase surveys in WooCommerce.

Why Use Post Purchase Surveys in WooCommerce?

If you have a WooCommerce store, then you may be wondering what your customers think of your products and online store. There’s no easy way to find out without actually asking them.

Luckily, you can use a WordPress survey plugin to collect real user feedback quickly and easily. This feedback will help you discover the ‘why’ behind every website visitor’s action. This is something you can’t learn from Google Analytics alone.

When creating your customer survey, make sure you don’t add any unnecessary questions. The questions you ask should get you the most valuable information and insights.

Here are some examples of questions you can ask your customers after checkout:
- How long have you been a customer?
- How did you discover us?
- Was our pricing page easy to understand?
- Which of our products have you used?
- How satisfied are you with our products?
- Have you needed to contact customer service?
- Do you have any additional comments or suggestions?
By asking for user feedback after each WooCommerce purchase, you will learn ways you can improve your sales funnel to boost user experience and increase sales.

When you know the why or the intent behind users’ actions, you can easily figure out why your visitors buy or do not buy your products.

With that being said, let’s take a look at how to easily create post purchase surveys in WooCommerce. We will cover two different methods:
1. Creating Post Purchase Surveys Using UserFeedback
2. Creating Post Purchase Surveys Using WPForms
Method 1: Creating Post Purchase Surveys Using UserFeedback

UserFeedback is an easy-to-use survey plugin by the MonsterInsights team. It lets you ask your website visitors questions and collect their feedback in real time. It also makes it easy to add the survey to specific WooCommerce pages, such as the order confirmation page.

UserFeedback includes a Post Purchase Review template to give you a head start in creating your survey. Plus, you can customize how your popup surveys look so that they completely match your brand and site design.

First, you need to install and activate the UserFeedback plugin. For step-by-step instructions, you can follow our tutorial on how to install a WordPress plugin.

Note: There is a free version of UserFeedback that you can use to get started. However, you will need the features of the Pro version to create a post purchase survey.

Setting Up the UserFeedback Plugin

Once the plugin is activated, the setup wizard will automatically launch. Click the ‘Start’ button to begin the setup.

Next, you will be prompted to create your first survey to show you what the plugin is capable of.

We won’t be using this example survey, so you can go ahead and use the default answers.

You can choose from a few pre-written questions or create your own question. You will also be able to change your questions at any time.

For this tutorial, you should simply click the ‘Next Step’ button to continue.

Next, you will see the option to enable specific UserFeedback features, depending on your license level.

Go ahead and enable the features you want or that your license level allows.

Once you have done that, you need to click the ‘Next Step’ button at the bottom of the page.

Now, you can enter the email address where you want the survey responses to be sent.

Since we won’t be using this survey, you don’t need to make any changes and can simply click the ‘Next Step: Publish’ button.

In the final step of the setup wizard, the features and addons you enable will be installed.

Then, you can click on the ‘Exit to dashboard’ button at the bottom of the page.

You will see the sample ‘First Survey’ that you created with the wizard.

Now you can unlock the Pro features of the plugin. You need to enter the license key that was emailed to you when you purchased a UserFeedback plan.

You will need to navigate to UserFeedback Â» Settings in the WordPress admin area. Once there, simply paste your license key into the field and click the ‘Verify’ button.

Make sure you click the ‘Save Settings’ button once you have done this.

After that, you can enable the Pro features by going to the UserFeedback Â» Addons page.

For each addon, you will need to click the ‘Install Addon’ button, followed by the ‘Activate’ button that appears.

This is important since the Additional Templates addon includes a Post Purchase Review template, and the Question Types addon allows you to add star ratings and more. Other addons allow you to further customize your survey form.

Now that you have successfully installed the UserFeedback plugin and its addons, you are ready to create your post purchase survey.

Creating a Post Purchase Survey Using UserFeedback

To create a new survey, you need to return to the UserFeedback Â» Surveys page and click the ‘Create New’ button.

This will show you dozens of survey templates that you can use as a starting point.

You need to scroll down until you find the Post Purchase Review template and then click it.

A new survey will be created for you. Some helpful questions have already been added.

You can change any question’s type and title by simply pointing and clicking.

Each question has a Settings tab where you can set the question as ‘Required’. The Logic tab lets you show or hide the question based on the customer’s previous answers.

With UserFeedback, you can ask unlimited questions and receive unlimited responses. You can ask all types of questions, including multiple-choice and free-form questions, and even capture emails and collect star ratings.

You might like to add some of the questions we listed at the beginning of this article. To add a question to your survey, simply click the ‘Add Question’ button after the last question.

When you choose a question type from the dropdown menu, a new question will be added.

After that, you will be able to add a question title. Depending on the question type, you can then customize the question in other ways, such as labeling checkboxes or radio buttons.

Tip: The ‘Preview’ link at the top of the page doesn’t just preview the form but also allows you to customize its colors.

You can also create a custom thank you message and redirect users after their submissions.

When you have finished editing your survey questions, just hit the ‘Next Step: Settings’ button. This will open the Settings page, where you can customize your survey even more.

In the ‘Tracking’ section, you can enable or disable Google Analytics tracking if you have MonsterInsights installed.

Next, in the ‘Targeting’ section, you can select what types of devices and pages you want your survey to appear on. You can display the survey on all device types or create different surveys that target desktop and mobile users.

Next, you can scroll down to the Pages setting area. This is important because it allows you to choose where the survey will be displayed.

The default setting is ‘All Pages’. This will display the survey on every page of your online store. However, we only want to survey customers after they have made a purchase.

In this case, we should display the survey on the order confirmation page that is displayed after checkout. This page is also known as the WooCommerce thank you page.

To target this page, you will need to select ‘Page url is’ from the dropdown menu. After that, you should type ‘order-received’ in the next field.

This works because the setting matches partial URLs. The full URL will change with each transaction but will always contain the characters ‘order-received’.

You can also scroll down to the ‘Behavior’ section. Here, you can configure settings like:
- Display Timing â€“ When the survey will appear on the page.
- Display Length â€“ How often the survey will appear to website visitors.
- Survey Run Time â€“ How long the survey will appear on the designated pages.
In addition, you can enable or disable the ‘Start Survey Minimized’ option.

This displays a less visible version of your survey instead of automatically opening the first question.

Once you are done changing the settings, you can click the ‘Next Step: Notifications’ button.

This will take you to the Notifications page, where you can choose to send yourself an email with each new response to the survey. Simply leave the ‘Send Email’ toggle switched on and then enter one or more email addresses.

You can also enable conditional logic to trigger email notifications when visitors respond to your questions in a certain way.

For example, you might only want to receive an email if the user checks a box labeled ‘Do you want a callback?’

For this to work, your survey needs to contain at least one question with a radio, checkbox, NPS, or star rating question.

After that, click on the ‘Next Step: Publish’ button to continue.

Publish Your Survey

Lastly, there’s an option to schedule the survey for a later date and time.

If you are ready to publish your survey immediately, then go ahead and click the ‘Save and Publish’ button.

That’s it! You’ve successfully created a survey form.

Now when your customers purchase items from your store, your survey will pop up on the order confirmation page.

Tip: You may not see the customer survey when you are logged into WooCommerce. You will need to open your online store in a new incognito window or a different web browser.

Viewing Your Survey Form Results

Once you start getting responses, you can analyze them right from your WordPress admin dashboard using easy-to-read reports.

Simply navigate to UserFeedback Â» Results to see the total responses, impressions, and more details.

Method 2: Creating Post Purchase Surveys Using WPForms

WPForms is the best WordPress contact form plugin on the market. It comes with a powerful surveys and polls addon, which allows you to quickly create highly-engaging survey forms.

It lets you combine the Surveys and Polls addon with powerful WPForms features like conditional logic, multi-page forms, custom notifications, email integrations, and more.

Note: You will need the Pro plan because it includes the WPForms Surveys and Polls addon. WPBeginner users can use our WPForms coupon to get 50% OFF on all WPForms licenses.

Setting Up the WPForms Plugin

The first thing you need to do is install and activate the WPForms plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Once the plugin is activated, you need to go to the WPForms Â» Settings page and enter your license key. You will find this information in your account on the WPForms website.

Don’t forget to click the ‘Verify Key’ button.

Once you have done that, you should head over to the WPForms Â» Addons page and scroll down to the Surveys and Polls addon.

Go ahead and click on the ‘Install’ addon button to install and activate the addon.

Now you are ready to create the post purchase survey form.

Creating a Post Purchase Survey Using WPForms

You need to visit the WPForms Â» Add New page to create a new form. This will launch the WPForms form builder interface, and you can choose from different pre-built form templates.

First, you should provide a title for your survey form at the top of the page.

After that, you need to choose a template. Start by clicking on ‘Addon Templates’ to list templates that are compatible with the Surveys and Polls addon.

Then you need to click the ‘Use Template’ button on the Survey Form template. This will load a sample customer feedback form template with several fields already added to it.

You can just point and click to edit the fields, rearrange them with drag and drop, or remove them from the form. You can also add new form fields from the left column.

WPForms supports all commonly-used form fields, including dropdown, radio buttons, checkboxes, Likert scale, text input, rating scale, and many more. This makes it super easy for you to build highly-interactive survey forms.

There is some conditional logic already built into the form. For example, the ‘How can we improve?’ field will only appear if a user selects 1 or 2 stars in the ‘Your Experience’ field.

You can see this by selecting the ‘How can we improve?’ field and then clicking the ‘Field Options’ tab on the left, as seen in the image above.

If some of your customers log in to your online store, then you can make their life easier by auto-filling some of their information from their user profiles.

For example, to auto-fill their email address, you need to click on the Email field, then click the ‘Field Options’ tab on the left. Once there, just click on the ‘Advanced’ tab to show the advanced field options.

You will notice a field where you can set a Default Value for the email field.

You can enter information from their profile automatically by clicking on ‘Show Smart Tags’.

Now you simply click the ‘User Email List’ option, and the {user_email} smart tag will be entered into the field. This will automatically add the email address for logged-in users.

You can also easily remove any fields that you don’t need on the form.

For example, if you would like to remove the ‘Name’ field, then you should point at that field with your mouse and then click the red Trash icon that appears at the top right of the field.

If you would like to add more questions, such as the ones we listed at the beginning of this article, simply drag a new field onto the page and then customize it.

Once you have created the form, you need to click the orange ‘Save’ button at the top of the page to store your form settings.

Next, you can go to the Settings tab and select ‘Confirmations’ in the WPForms form builder.

Here, you can choose whether to show a message or a page or even redirect users to a URL when they submit the survey form.

Besides that, the WPForms Notifications tab lets you edit the notification settings so that you get email alerts when a user fills out your survey.

You can now click on the close button to exit the form builder.

Adding the Survey Form to a Custom Thank You Page

If you have gone through the trouble of creating a custom WooCommerce thank you page, then you can easily add your post purchase survey to it using a shortcode or a block.

Note: Whether you are using the default thank you page or a custom one, you can also display the survey as a popup using a plugin. See the next section for details.

You will find the shortcode you need by visiting the WPForms Â» All Forms page.

You can then use the shortcode to add the form to your custom thank you page by following our guide on how to add a shortcode in WordPress.

Alternatively, if you created your custom thank you page using the block editor or a page builder plugin like SeedProd, then all you need to do is drag the WPForms widget onto the page and then pick the survey form you just created from a dropdown menu.

Once you have saved your custom thank you page, your customers will see the survey after checking out.

Automatically Showing a Survey Popup Using OptinMonster

You might prefer to have the survey pop up automatically over the order confirmation page, similar to what happens with the UserFeedback plugin in Method 1.

The first thing you need to do is install the free OptinMonster plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Note: In this tutorial, we will use the free OptinMonster plugin because it does everything we need. However, with a Growth subscription, the premium version of OptinMonster has much stronger integration with WooCommerce.

Upon activation, the OptinMonster setup wizard will start.

Simply follow the onscreen instructions to set up OptinMonster on your website and create a free account.

Once you complete the setup, you will find yourself on the OptinMonster dashboard.

You will see a welcome message, a link to the OptinMonster user guide, and a video to help you get started.

Now you will need to scroll down until you find a box where you can create a new popup.

Simply click the ‘Create New’ link.

You will now see a collection of popup templates. Since our popup will just contain our post purchase survey, we will use the minimal Canvas template.

You can find this template by typing ‘canvas’ into the search field.

When you point your mouse over the Canvas template, two buttons will appear.

You can create your popup by clicking the ‘Use Template’ button.

You will see a popup asking you to give the campaign a name.

You can type in ‘Post Purchase Survey’ and then click the ‘Start Building’ button.

The OptinMonster builder will open with your selected template. You can see a preview of the popup on the right, and there are blocks on the left that you can add to the popup.

You need to find the WPForms block and drag it onto the page.

You can now select the survey you want to add.

Simply click on the name of the WPForms post purchase survey that you created earlier. The WPForms shortcode will be added to your popup.

There is still a placeholder image and text block on the page. These can be safely deleted.

When you hover your mouse over the image, a purple toolbar will appear. You can delete the image by clicking the Trash icon. You will be asked to confirm the deletion.

You can delete the text block that says ‘Drag blocks and elements to start building your campaign’ in the same way.

Your finished popup should include just the WPForms shortcode. This is a good time to save your work by clicking the ‘Save’ button at the top of the screen.

Your next job is to click the ‘Display Rules’ tab and set how and where the popup will be displayed.

The first rule determines when the popup will be shown. The default value is after you have been on the page for 5 seconds. This will work for most online stores, but you can change the value if you like.

Now you need to scroll down to the second rule, which you will find just below the ‘AND’ label.

The default value is to display the popup on every page of your WordPress website. You need to change this so that it only displays the post purchase survey on the order confirmation page.

To do this, you need to click the dropdown menu for ‘is any page’ and select ‘contains’ instead.

Another field will appear, and you need to type ‘order-received’ here.

This rule will match the confirmation page URL. Although the URL changes with every transaction, it will always contain the characters ‘order-received’.

Now you can click the ‘Next Step’ button to determine what happens when the conditions in those two rules are met.

The default settings here will display the popup without any effects or sound. If you would like to add an effect or sound, just use the dropdown menus.

Once you are finished, you need to click on the ‘Next Step’ button. You will see a summary of the display rules you just created.

Make sure you click the ‘Save’ button to store your settings.

Finally, you can click the ‘Publish’ tab at the top of the screen and then click the ‘Publish’ button under ‘Publish Status’. This will push the popup live on your online store.

You can now close the OptinMonster builder by clicking the ‘X’ icon in the top right corner.

Your customers will now see the post purchase survey whenever they finish checking out. Here’s how it looks in our demo store.

Viewing Your Survey Form Results

WPForms shows survey results in beautiful charts and graphs. You can also print survey results and export them to your favorite spreadsheet software.

To view your survey results, you need to visit the WPForms Â» All Forms page and click on the ‘Survey Results’ link below your survey form.

On the results page, you will see your survey responses displayed in an interactive chart and tables.

You can export responses to a single question and the entire survey.

On the top, you will see options to switch to different chart types and export options.

You can save individual survey results in JPEG, PDF, and Print formats to easily share them on presentation slides, blog posts, or social media.

We hope this tutorial helped you learn how to create post purchase surveys in WooCommerce. You may also want to see our guide on how to create smart coupons in WooCommerce or our expert picks for the best WooCommerce plugins for your store.

If you liked this article, then please subscribe to ourÂ YouTube ChannelÂ for WordPress video tutorials. You can also find us onÂ TwitterÂ and Facebook.

The post How to Easily Create Post Purchase Surveys in WooCommerce first appeared on WPBeginner.
30.06.2023
How to Add Dynamic Content in WordPress (Beginnerâ€™s Guide)
Are you looking to add dynamic content to your WordPress website?

Adding dynamic content to your website enables you to provide visitors with personalized experiences, recommendations, and other interactive elements. That way dynamic content can help increase user engagement and conversions.

In this article, we will show you how to easily add dynamic content in WordPress.

Why Add Dynamic Content in WordPress?

Dynamic text refers to content that changes on a website depending on different factors, including user behavior, time, location, name, and more.

Setting up dynamic text enables users on your WordPress website to see different messages according to different factors.

For example, you can use dynamic text to display the name of the user who is currently logged in to your website.

Showing personalized content can keep visitors engaged on your site for longer periods, which can reduce the bounce rate and improve your siteâ€™s SEO rankings.

It can even help convert users into customers or subscribers by showing that your website cares about its visitors, which creates a positive impression and builds trust.

Plus, dynamic content can increase sales and signups on your website. For example, you can show the current date dynamically for a countdown sale or discount offer, and it will automatically update each day. This can create a sense of urgency and lead to more conversions.

That being said, let’s take a look at how to add dynamic content in WordPress. You can use the quick links below to jump to the method you wish to use:
- Method 1: Create a Dynamic Landing Page Using SeedProd
- Method 2: Add Dynamic Content Using OptinMonster
Method 1: Create a Dynamic Landing Page Using SeedProd

If you want to create a landing page with dynamic content, then this method is for you.

SeedProd is the best WordPress page builder on the market that helps you create attractive landing pages and themes without using any code.

It also comes with a dynamic text feature that allows you to add dynamic content to your headings and text.

First, you will need to install and activate the SeedProd plugin. For more details, you may want to see our beginner’s guide on how to install a WordPress plugin.

Note: SeedProd also has a free version, but it doesn’t have the dynamic text feature. So, for this tutorial, we are using the SeedProd Pro plugin.

Upon activation, head over to the SeedProd Â» Settings page to enter the plugin license key.

You can find this information under your account on the SeedProd website.

Next, you need to visit SeedProd Â» Landing Pages from the WordPress admin sidebar.

Once you are there, click on the â€˜Add New Landing Pageâ€™ button.

This will direct you to the â€˜Choose a New Page Templateâ€™ screen, where you can select any of the pre-made templates for your landing page.

Upon template selection, you will be asked to enter a page name and choose a URL.

After entering this information, just click on the â€˜Save and Start Editing the Pageâ€™ button to continue.

This will launch SeedProdâ€™s drag-and-drop page builder, where you can now start editing your page. For more detailed instructions, you may want to see our guide on how to create a landing page in WordPress.

Next, simply drag and drop the Heading or Text block from the left sidebar onto the landing page. Then, click on the block to open up its settings in the left sidebar.

Once you have done that, you need to click the ‘Insert Dynamic Text’ button.

This will open up a ‘Dynamic Text Replacement’ prompt on the screen.

From here, you should select the ‘DateTime’ option if you want to set up a time or date dynamically. This can be helpful if you want to display the time limit for a sale or discount offer on your website.

After that, simply select a date format from the dropdown menu and click the ‘Insert’ button.

If you don’t see your preferred format in the dropdown menu, then you can click on the ‘Learn More’ link at the top to see other formats.

If you want to add a location, name, country, multiple language support, page title, email address, postal code, or other dynamic content, then you need to select the ‘Query Parameter’ option.

After that, add the dynamic text factor under the ‘Parameter Name’ option.

For instance, if you add dynamic text for names in the ‘Parameter Name’ option, then everyone who is logged into your site will be shown their name like ‘Hey John’ instead of ‘Hey There’ on the page.

Or if you add dynamic text for an email address, then users will be shown their email address on your landing page every time they log in.

Similarly, if you want to display the location of every user dynamically, then you can enter ‘location’ as the parameter name.

Next, add the default value that the dynamic text will revert to if the location is not available in the URL parameter.

For example, if a visitor opens up your site and their location is not available in the URL, then the dynamic text might say ‘Stores Near You’ instead of ‘Stores Near Florida’.

After that, simply click the ‘Insert’ button to add the dynamic text.

Once you have done that, click the ‘Save’ button at the top to store your settings. Finally, click the ‘Publish’ button to make your landing page live.

Now visit your website to check out the dynamic content in action.

This is what it looked like on our demo website.

Method 2: Add Dynamic Content Using OptinMonster

If you want to add dynamic content to your advertising campaigns, including popups or floating bars, then this method is for you.

OptinMonster is the best lead generation and conversion optimization tool on the market. It allows you to show personalized campaigns to users without using any code.

It also comes with a dynamic text replacement feature that enables you to add dynamic content to your campaigns using smart tags.

First, you will need to sign up for an OptinMonster account because the paid tool allows you to add dynamic content.

Simply visit the OptinMonster website and click the â€˜Get OptinMonster Nowâ€™ button to set up an account.

Next, you have to install and activate the free OptinMonster plugin on your WordPress website. For more detailed instructions, please see our tutorial on how to install a WordPress plugin.

Upon activation, you will see the OptinMonster setup wizard in the WordPress admin panel.

From here, click the â€˜Connect Your Existing Accountâ€™ button to connect your WordPress site to your OptinMonster account.

After that, a new window will open up on the screen.

Simply click the â€˜Connect to WordPressâ€™ button to move ahead.

Once you have connected your OptinMonster account with WordPress, head over to the OptinMonster Â» Campaigns page from the WordPress admin sidebar.

Next, you need to click on the ‘Create Your First Campaign’ button to start a campaign.

This will take you to the ‘Templates’ page, where OptinMonster offers different campaign types that you can use to show various types of content or targeted messages to your users.

These include popups, floating bars, gamified campaigns, inline campaigns, slide-in popups, and more.

For instance, if you want to show dynamic content inside a WordPress post or page, then you can choose the Inline campaign type.

After selecting a campaign type, you can choose any of the pre-made templates for that specific campaign.

You will then be asked to enter a name for it and click the â€˜Start Buildingâ€™ button.

This will take you to OptinMonsterâ€™s campaign builder interface. It is a drag-and-drop tool where you can design your campaign with a live preview.

From here, drag and drop the Text or Heading block from the sidebar on the left into the campaign. After that, just select some text in the block to open up the text editor at the top of it.

Next, you must click the ‘Smart Tags’ icon at the right corner of the text editor to open up a dropdown menu with a list of smart tags

From here, you can select any of the smart tags to add dynamic content to your campaign.

For instance, you can use the {{form_first_name}} smart tag to add the name of the user at the top to make the campaign feel more personalized.

Now, all the logged-in users on your site will see their names in the campaign.

There are other smart tags that show the campaign name, email address, postal code, country, province, year, month, date, coupon code, page URL, and more.

For example, using the smart tag for countries will display the country name of each user who has logged in and is currently viewing your campaign.

Similarly, using a date smart tag will help you display the time limit for a sale without manually updating it every time.

Once you have chosen your smart tag(s), just click the ‘Save’ button at the top to store your settings.

Finally, switch to the ‘Publish’ tab from the top and click on the ‘Publish’ button to make your campaign live.

Now, you can visit your website to check out the campaign with dynamic content.

This is what it looked like on our demo website.

We hope this article helped you learn how to add dynamic content in WordPress. You may also want to see our tutorial on how to use dynamic field populations in WordPress to auto-fill forms and our top picks for the best email marketing services for small businesses.

If you liked this article, then please subscribe to ourÂ YouTube ChannelÂ for WordPress video tutorials. You can also find us onÂ TwitterÂ and Facebook.

The post How to Add Dynamic Content in WordPress (Beginnerâ€™s Guide) first appeared on WPBeginner.
09.06.2023
9 Best WordPress Geolocation Plugins (2023)

Are you looking to use a geolocation plugin on your WordPress website?

Finding where your visitors are coming from can help you create personalized experiences. You can show marketing campaigns to people from specific countries, boost engagement, and increase conversions.

In this article, we will take a look at the best WordPress geolocation plugins.

Why Use a WordPress Geolocation Plugin?

Geolocation plugins can help you learn about your visitors’ physical locations so that you can create custom user experiences. By using geotargeting in WordPress, you can show relevant and location-specific content and products to people.

As a result, you will see an increase in engagement, build trust with your audience, and get higher conversions on your WordPress website.

There are several ways to use geolocation plugins. For instance, you can create marketing campaigns in your eCommerce store and show discounts and shipping offers to customers from specific countries.

If you have a physical store, then tracking geolocation can help you get more customer reviews for your business. You also display map pins to users that are in your region and direct them to your business.

Similarly, you can showcase your best content to users from different locations. Let’s say you have a food blog with an article on the best places to eat in Indonesia. Using geotargeting, you can display this content as a popup to people from that region.

Another advantage of using a geolocation plugin is content locking and preventing unwanted access to your site. With geolocation, you can restrict access to articles or parts of your website to users from different countries.

If you are running an affiliate website, then geotargeting can also help you show the correct affiliate links or products to visitors based on their location.

That said, let’s see which is the best geolocation plugin for WordPress.

1. OptinMonster

OptinMonster is the best lead generation and conversion optimization software for WordPress websites. It helps you grow your email list, get more leads, and boost conversions.

OptinMonster offers a drag-and-drop campaign builder and dozens of beautiful templates for your marketing campaigns. You can create popups, floating bars, fullscreen messages, slide-in popups, and more.

The best thing about using OptinMonster is that it offers powerful display rules. For example, you can use the Physical Location display rule to geotarget your campaigns to users from different countries.

The Physical Location rule lets you show relevant content, discounts, and other campaigns to the right audience.

You can also translate your targeted message into different languages and then display it to users from a particular country.

Here’s a preview of a campaign by Sportique, where customers in San Fransico get free delivery for orders over $80.

OptinMonster also lets you combine geolocation targeting with other display rules.

For example, you can use its Exit-Intent technology to show a popup to users who are about to leave your site. Or you can schedule location-based campaigns and display offers to visitors in a particular timezone.

Besides that, OptinMonster easily integrates with leading email marketing software. Plus, there are lots of customization options in the campaign builder.

2. WPForms

WPForms is the best contact form plugin for WordPress. It is a beginner-friendly plugin that offers a drag-and-drop form builder, tons of form templates, customization options, and more.

WPForms has a Geolocation addon that helps you collect location information with form submissions. You can find out which country, state, and city your users are from.

This helps you better understand your audience by tracking their journeys and providing personalized experiences. You are able to show targeted messages based on the user’s location and turn leads into customers.

Using the WPForms Geolocation feature, you can also embed Google Maps into your forms. The feature can autocomplete form entries, making it easier to enter an address quickly. Users can even adjust the location pin on the map to enter their location.

Besides that, WPForms lets you accept file uploads, create multi-page forms, offer user registrations, set up surveys, capture partial form entries, make conversational forms, and more.

Alternatively, if you need an advanced form plugin that offers the geolocation feature, you might want to consider Formidable Forms.

3. MonsterInsights

MonsterInsights is the best Google Analytics plugin for WordPress. It makes it super easy to add Google Analytics to your WordPress website without editing code or hiring a developer.

MonsterInsights shows important data using analytics reports inside your WordPress dashboard. For example, you can use its Top Countries report to see where your website visitors are coming from.

Using this data, you can better understand your audience and create content or offers for users from different locations.

Aside from that, MonsterInsights also helps set up advanced tracking on your website. For example, you can track eCommerce performance and see which products drive the most sales. Similarly, the plugin also helps track form conversions in WordPress.

Other features offered by MonsterInsights include link and button click tracking, custom dimensions, site notes and annotations, top keywords, and more.

4. GeoDirectory

GeoDirectory is the next WordPress geolocation plugin on our list. If you have a directory website and want to show global listings, then this is the right plugin for you.

It works with popular WordPress themes and page builders. You can easily create business directories with maps, locations, reviews, and addresses using GeoDirectory.

The plugin also offers different addons. For instance, you can use the location manager to add unlimited locations, easily switch between other locations, add smart search on your website, and more.

GeoDirectory includes other features, including a powerful events manager, automated business owner claims, spam protection, and integrations with WordPress backup plugins.

5. PushEngage

PushEngage is the best push notification software for WordPress. It is very easy to use, and you can step up push notifications on your website without hiring an expert.

Push notifications are short messages that appear in your user’s browser. They have a high open rate since people already opt-in to view these notifications.

Using PushEngage, you can create personalized messages based on the user’s geolocation. The plugin lets you segment your subscribers based on their region. This way, you can send targeted notifications to users from specific regions.

With PushEngage, you can also A/B test your messages, create automated drip campaigns, send offline notifications, set up smart triggers to send messages, and more.

6. GeoTargetingWP

GeoTargetingWP is another geolocation WordPress plugin that helps you show content and products to users based on their location.

The plugin is a great solution for affiliate marketers because you can show country-specific offers. For example, the plugin lets you display particular affiliate products and links based on the user’s location.

With GeoTargetingWP, you can also restrict access to different content or parts of your website based on geolocation.

Similarly, you can also use GeoTargetingWP in your WooCommerce and Easy Digital Downloads store. The plugin will let you restrict access to your products based on the customer’s location. This feature is really helpful if your products can’t be shipped to certain areas.

Other than that, the plugin will auto-detect the user’s location and help you set up geotargeting based on country, city, state, zip code, or radius. It can also create geotarget menus and widgets for WordPress blogs.

7. TrustPulse

TrustPulse is the best social proof plugin for WordPress that helps boost conversions on your website by up to 15%.

The plugin uses the fear of missing out (FOMO) effect to display user behaviors on your website as social proof. This helps build trust with your visitors and increase sales.

With TrustPulse, you can use geolocation to show a recent purchase to users from specific locations.

For example, let’s say someone from Boston buys a product on your site. You can then show this notification to other visitors from Boston as social proof.

TrustPulse can also help show live notifications for demo registrations, survey completions, email signups, and more based on the user’s location.

The plugin is super easy to use, and you can set up targeted notifications in no time. It also offers different customization options, conversion rate tracking, analytics reports, and more.

8. Geolocation

Geolocation is a free WordPress geolocation plugin that allows you to add geotags to content on your website. Using the plugin, you can add a location or address to any blog post or landing page.

Once you have added the geo-information to your content, visitors will see a short description before, after, or at a custom location within the blog post or page.

Geolocation also lets you add a map with a pin to content on your site. You can use a shortcode to display this map. The plugin works seamlessly with Google Maps and Open Streetmaps.

9. CloudGuard

CloudGuard is another free WordPress geolocation plugin that uses the power of the cloud and a content delivery network (CDN) to restrict access to the login page.

The plugin adds an extra layer of security to your WordPress website. It helps protect unwanted login attempts from specific locations. You can select which countries users can log in from and block access from other regions.

CloudGuard is a lightweight plugin because it uses Cloudflare’s free geolocation service. This means that you won’t have to worry about your website being slowed down by the plugin.

The plugin also helps you monitor login attempts in your WordPress dashboard. It even displays a world map showing where the unauthorized logins have occured.

What Is the Best WordPress Geolocation Plugin?

If you want to run targeted campaigns based on the user’s location, then OptinMonster is the best WordPress geolocation plugin in our experience. It offers powerful display rules and multiple campaign types to choose from. Plus, you can combine different targeting rules to show your campaign to the right audience at the right time.

On the other hand, if you are looking to learn more about your visitors and find out where they are coming from, then WPForms and MonsterInsights are the perfect plugins for the job. They will help you see the top countries that drive traffic and track user journeys across your WordPress forms.

Besides that, you can use GeoDirectory to show global listings on your directory website. Or PushEngage can help you send targeted push notifications to users based on their location.

We hope this article helped you learn about the best WordPress geolocation plugins. You may also want to see top picks for the best virtual business phone number apps and our guide on how to increase blog traffic.

If you liked this article, then please subscribe to ourÂ YouTube ChannelÂ for WordPress video tutorials. You can also find us onÂ TwitterÂ and Facebook.

The post 9 Best WordPress Geolocation Plugins (2023) first appeared on WPBeginner.

07.06.2023
9 Best WordPress Conditional Logic Plugins for 2023
Are you looking for the best conditional logic plugins for your WordPress website?

Conditional logic plugins allow you to show or hide information based on users’ responses and behavior. They help collect relevant leads, boost conversions, and provide a better user experience.

In this article, we will show you the best WordPress conditional logic plugins.

What is Conditional Logic in WordPress?

In simple words, you can think of conditional logic as if-then statements. It is a technique where you can automatically display relevant information, snippets, or scripts to users based on their actions.

For instance, a user may want to connect with the support team. If they select a support team as an option on your WordPress site, then you can show relevant contact information or a landing page.

Similarly, let’s say a customer is looking for hiking shoes. You can use conditional logic to only show those products and addons that a customer is looking for.

Where Can You Use WordPress Conditional Logic Plugins?

You’ll find conditional logic in WordPress forms, automated email workflows, conversion optimization methods, and more.

Here are some ways you can use conditional logic on your WordPress website:
- Use conditional logic on your WordPress forms and dynamically change form fields based on the selection users make while filling out your forms.
- Create optin campaigns and show popups based on different rules, like the user spending a certain time on the page or clicking a link.
- Load code snippets and scripts based on conditional logic and user roles.
- Ask different questions in online quizzes based on the user’s previous answers.
- Display or hide products, addons, and other items based on customer choices on your eCommerce store.
- Set up visibility rules using conditional logic to show menu items for your visitors.
That said, let’s see the best WordPress conditional logic plugins you can use today for your website.

1. WPCode

WPCode is the best WordPress code snippet plugin. You easily add custom code snippets to your website and manage them using the plugin.

The best part, WPCode offers a conditional logic feature that lets you set up rules for running code snippets without editing code. It is super easy to use and offers a beginner-friendly interface.

For example, you can load code snippets for logged-in users, run PHP code snippets for specific user roles and page URLs, and insert header and footer pixel scripts for certain pages.

You can also hide custom code from running on pages like the homepage or for different user roles.

2. Conditional Blocks

Conditional Blocks is a free WordPress plugin for hiding or showing different blocks in the content editor. You can control the visibility of each block without writing a single line of code.

The plugins let you set up conditions where WordPress blocks will appear for different user roles or membership levels. For instance, you can show the image block to only logged-in users. It also allows you to show certain blocks based on screen size.

Conditional Blocks offers a premium version as well. You get to unlock more conditions for showing WordPress blocks. For example, you can control block visibility based on post type, time, server requests, and more. There are also conditions for WooCommerce users in the pro version.

3. WPForms

WPForms is the best contact form plugin for WordPress. It is beginner friendly plugin that offers a drag-and-drop form builder, lots of templates, and a smart conditional logic feature.

You can easily hide or show different form fields, display payment options, dropdown menus, and more based on the user’s responses.

All you need to do is select the form field in the template and enable conditional logic. After that, you can set up the rules to show different form fields.

For example, let’s say you’re running a net promoter score (NPS) survey on your website. If a user rates 8 or higher, then you can hide other questions in the survey using conditional logic. If they rate a lower score, then you can ask more questions to improve your performance.

Besides that, WPForms offers lots of other features and addons. You can integrate different payment services and create forms to collect online payments.

It also works with some of the most popular email marketing tools, so you can easily collect leads and grow your email list.

Other than that, there are addons for recovering form abandonment, tracking user journeys, adding save and resume features, learning about the user’s geolocation data, and more.

4. OptinMonster

OptinMonster is the best WordPress popup and lead generation plugin. It helps you get more conversions, grow your email list, and increase sales.

OptinMonster offers powerful display rules that you can use to display your campaigns to the right people at the right time.

For example, you can show optin popups to users that spend a certain time on a page, visit a particular page, or scroll X% of the page.

OptinMonster also offers an Exit-Intent technology, which triggers your campaigns as a user is about to leave your website. This helps recover abandoning visitors and converts them into subscribers and customers.

Other than that, you can display campaigns to users from a particular location or when they click a link. There are also display rules for eCommerce sites. You can show popups when customers have a specific cart total or when they view a product.

OptinMonster also offers a drag-and-drop builder, which makes it very easy to create attractive campaigns. There are lots of templates for different types of campaigns and various customization options. You can also integrate it with leading email marketing tools to collect leads.

5. YITH WooCommerce Product Add-Ons & Extra Options

YITH WooCommerce Product Add-Ons & Extra Options is a WooCommerce plugin that lets you add extra options and addons to your products.

The plugin is very easy to use and allows you to add options and extra services, like warranty, insurance, special transfer services, express shipping, customizations, and more.

For example, if you’re selling jewelry and rings, then you can add an option to engrave the customer’s name. Or if you’re selling tech products in WooCommerce, then you can offer additional services like warranty, product customization, and device checkup.

With YITH WooCommerce Product Add-Ons & Extra Options, you get a conditional logic feature that automatically shows or hides addons and options based on the customer’s selection.

You can define rules, and when the conditions are met, users will be able to see extra services and addons on your WooCommerce products.

6. Thrive Quiz Builder

Thrive Quiz Builder is the best WordPress quiz plugin and is part of Thrive Theme suite. It is beginner friendly to use, and you can create complex quizzes for your website without editing code.

The plugin offers different quiz styles, which include a right/wrong, number, percentage, personality, and survey. Thrive Quiz Builder also provides pre-made quiz templates that you can use to get started quickly.

Using the plugin, you can create conditional quizzes. The drag-and-drop quiz builder lets you display questions based on the user’s previous answers. Simply set the conditions where the next question will only appear if a person enters a particular answer.

When they’re finished, you can direct them to a page or product based on their answers.

Besides that, you can create badges for users, customize the quizzes, track results, check the quiz flow and see where users dropped off, and get detailed analytics of how your quizzes perform.

7. Formidable Forms

Formidable Forms is the next WordPress conditional logic plugin on our list. The plugin allows you to create simple contact forms to advanced and complex WordPress forms, like mortgage calculators.

Formidable Forms offers a conditional logic feature built into its drag-and-drop form builder. You can easily set up conditions for each form field and show or hide them based on the user’s answers.

If you have a multi-step form, then you can use conditional logic to automatically skip pages and lead users to the relevant section. Similarly, you can send email confirmation or redirect users to respective pages based on their answers.

Other features offered by Formidable Forms include pre-built templates for web applications. It also lets you create apps for real estate listings, product reviews, restaurant menus, and more.

The plugin also has a visual views feature that allows you to display data from form entries on the frontend of your site.

8. If Menu

If Menus is the next conditional logic plugin for WordPress on our list. It is a free WordPress plugin that you can use to create dynamic menus and control their visibility on your site.

The plugin lets you use conditional logic to show or hide different menu items. For instance, it lets you display certain menu items only if a user is logged in, hide menu items on mobile devices, show specific menus to admin and editors, and more.

Similarly, you can also show menu items to users from different locations or show any entirely new menu to members.

9. FunnelKit

FunnelKit is the best WooCommerce sales funnel and automation plugin. It lets you create high-converting landing pages, order bump pages, upsells, checkout pages, and more.

FunnelKit Automation offers multiple triggers that you can for automating workflows. You can set up different conditions, and based on the user’s actions, you can initiate different tasks.

For example, if a customer adds products to the cart but doesn’t checkout, then you can trigger the cart abandonment recovery workflow.

Similarly, you can automatically show different products to customers as upsells or order bumps. This way, you’ll increase sales without spending on paid ads.

Which WordPress Conditional Logic Plugin Should You Use?

Choosing the right conditional logic plugin for WordPress depends on your requirements and what you want to achieve.

If you want to create dynamic forms that show different fields to users based on their selection, then WPForms is the best plugin. It is super easy to use and offers lots of customization options.

Similarly, if you are looking to run different code snippets based on certain conditions, then WPCode is the perfect solution. It lets you set up rules and conditions without editing code.

On the other hand, you can use OptinMonster to display different campaigns based on user actions or create conditional quizzes using Thrive Quiz Builder.

You can also use conditional logic in WooCommerce and use FunnelKit to trigger workflows based on customers’ selections and actions.

We hope this article helped you find the best WordPress conditional logic plugins. You may also want to see our list of best WooCommerce plugins and how to start your own podcast.

If you liked this article, then please subscribe to ourÂ YouTube ChannelÂ for WordPress video tutorials. You can also find us onÂ TwitterÂ and Facebook.

The post 9 Best WordPress Conditional Logic Plugins for 2023 first appeared on WPBeginner.
26.05.2023
Pop Up Your Contact Game: Adding a Form in WordPress

Are you looking for ways to increase engagement and get more leads on your WordPress website? One simple trick to boost your contact game is by adding a pop-up form. Pop-up forms are an effective way to capture visitors’ attention and encourage them to take action. In this article, we’ll show you how to add a pop-up form to your WordPress website and get more leads.

Boost Your Contact Game with a Pop-Up Form in WordPress

Pop-up forms are a great way to grab visitors’ attention and encourage them to take action. Whether you want to collect email addresses, gather feedback, or promote a new product or service, a pop-up form can help you achieve your goals. The good news is, adding a pop-up form to your WordPress website is easy. There are many plugins available that can help you create and customize your pop-up form in a matter of minutes.

One popular plugin for creating pop-up forms in WordPress is OptinMonster. This plugin comes with a drag-and-drop builder that makes it easy to create custom pop-up forms without any coding skills. OptinMonster also offers various targeting and triggering options, so you can display your pop-up form to the right audience at the right time. For example, you can set up your pop-up form to appear after a visitor has spent a certain amount of time on your website or scrolled down a certain percentage of the page.

Get More Leads and Boost Engagement with this Simple Trick

Adding a pop-up form to your WordPress website can help you get more leads and boost engagement. By capturing visitors’ contact information, you can follow up with them and turn them into loyal customers. Pop-up forms also provide a way for visitors to give feedback or ask questions, which can help you improve your website and customer service.

To make the most of your pop-up form, be sure to offer something of value in exchange for visitors’ contact information. This could be a free ebook, a discount code, a webinar, or a newsletter subscription. By providing a valuable incentive, you’re more likely to get visitors to fill out your form and become leads.

Adding a pop-up form to your WordPress website is a simple and effective way to boost your contact game and get more leads. With the right plugin and targeting options, you can create a custom pop-up form that grabs visitors’ attention and encourages them to take action. So why not give it a try and see how it can help you grow your business?

10.05.2023
15 Best WooCommerce Automations to Increase Sales
Are you looking for easy and smart ways to automate tasks and increase sales in your WooCommerce store?

By automating tasks in your online store, you can save time and money while growing your business and increasing sales.

In this article, we will show you how to use WooCommerce automations to increase sales.

Why Automate Your WooCommerce Store?

If you are running a WooCommerce store, then you probably spend a lot of your time performing repetitive tasks. These can be anything from sending marketing emails for your online store to processing customer invoices.

Wouldnâ€™t it be nice if you could automate all of those tasks and focus on growing sales and your business instead?

Luckily, you can use the best WordPress automation tools and plugins to automate WooCommerce tasks. By doing this, you will save time, offer a better user experience to your customers, and ultimately increase sales.

With that being said, here are 15 WooCommerce automations to increase sales:
1. Use Automation to Personalize Your Email Marketing

Are you keeping in touch with your customers using an email newsletter? You may not be taking advantage of all the automation tools available in your email marketing software.

For example, the best email services like Constant Contact, Sendinblue, and Omnisend all have integrations with WooCommerce. They allow you to personalize your emails by adding the customer’s name and more.

They also let you set up a Welcome email series using a drip campaign. This is a sequence of automated emails that will go out automatically to new customers.

You can learn how to get started by scrolling down to the automated drip emails section of our guide on how to send automated emails in WordPress.

Additionally, if you are looking for a complete tool that offers WooCommerce email customization and automation, then we highly recommend using FunnelKit Automations.

Apart from letting you fully customize your WooCommerce emails, it also lets you set up smart, automated follow-up emails and workflows to boost your sales.

You can get started with FunnelKit Automations by selecting an automation from a library of handy templates.

For example, you can automatically send an email series to new customers, recover abandoned carts, send promotional emails to selected audiences, and more.

There is also an option to create your own WooCommerce automation from scratch. You will then see a visual email automation builder where you can make any customizations that you need.

For example, the screenshot above shows the workflow for sending out a thank you email after a customer makes their first order. You can even see in-line analytics for each email.

You can learn more in our guide on how to customize WooCommerce emails. Make sure you scroll down to the section on FunnelKit Automations.

Tip: We recommend combining FunnelKit Automations with an SMTP service like WP Mail SMTP. This will make sure your emails are delivered to your customers and wonâ€™t get lost or end up in the spam folder.

2. Set Up an Automated Marketing Campaign With Push Notifications

You can also run an automated marketing campaign using push notifications instead of emails. These notifications go directly to the userâ€™s web browser or mobile device. This means they have a much higher engagement rate, similar to SMS messages.

The easiest way to set up automated push notifications is with PushEngage. It is the best web push notification software for WordPress, and over 10,000 businesses use it to send targeted messages.

For each notification, you can change the title, message, URL, icon image, and more by expanding it.

There is also a preview of how your notifications will look in the browser.

PushEngage also lets you choose when to send each notification. For example, you can immediately send the first notification and select a different time for the following one.

For more details, see our guide on how to set up automated drip notifications in WordPress.

3. Let Customers Track Orders With Automated Transactional Emails

WooCommerce will need to send different transactional emails to your customers. These help them get order confirmations, track their order status, get invoices, and find out more information about your online store.

You can customize and automate these emails using FunnelKit Automations, which is a popular WooCommerce plugin for marketing automation.

The FunnelKit Automations dashboard makes it easy to create a new automation. You can simply click on one of the plugin’s many templates.

You can filter the list to quickly find the WooCommerce automation you wish to use. For example, you might want to send automatic thank-you emails to repeat customers.

You can then customize the automation using the visual automation builder, including the content of the email.

For detailed instructions, please see the section about sending automated transactional emails with FunnelKit Automations in our guide on how to send automated emails.

4. Quickly Update Your Customers With Automated SMS Messages

Many customers prefer to receive text messages to notify them about their orders. Plugins like YITH WooCommerce SMS Notifications or FunnelKit Automations will automatically send SMS messages to your customers.

SMS messages are an effective way to keep your customers up to date. They have a 98% average open rate, with 95% of messages being read in the first 3 minutes!

You can send automatic texts to your customers when their orders are dispatched or their status changes. You can automatically send SMS notifications to your customers or let them opt in at checkout.

Learn how by following our guide on how to send SMS messages to your WordPress users.

5. Automate All Invoicing and Payment Processes

As a business owner, there is a lot to manage. If you are still creating invoices manually, then you can switch to professional invoicing software that automates all invoicing and payment processes. Then, you will be free to focus on growing your business.

A plugin like WooCommerce PDF Invoices makes it easy to automatically generate invoices, collect orders, and manage your finances.

You can also save time by accepting recurring payments or adding subscriptions to WooCommerce. These WooCommerce automations will help automate the billing process and can save you time.

With automatic recurring payments, you donâ€™t have to spend time manually sending invoices and waiting for payments from your customers.

Plus, adding subscription payments to your eCommerce business will give you a more consistent cash flow, fewer payment errors, and fewer payment delays.

6. Use Automated Store Activity Notifications to Boost Sales

Automated FOMO and social proof notifications can also increase sales in your WooCommerce store.

FOMO, short for fear of missing out, is a marketing technique used to create excitement about a product. It uses psychology to encourage customers to make buying decisions faster.

Plus, social proof shows visitors that other customers have purchased your products. This can convince users that your online store is trustworthy.

The best way to add social proof to your website is by using TrustPulse. It is one of the best social proof plugins for WordPress on the market.

TrustPulse automatically monitors activity on your site. When potential customers are close to buying something, they will see a notification showing that another customer has just made a purchase.

By simply displaying social proof, you will give your visitors a small push to complete their purchase. To learn more, see Method 1 of our guide on how to use FOMO to increase conversions.

7. Automatically Display Your Best Product Reviews

Would you like to automatically display the best reviews of your products from across the internet? You could copy and paste them manually, but that is a lot of work. Plus, there would be a delay before they appear on your website.

Luckily, Smash Balloon has a Reviews Feed Pro plugin that lets you automatically show off your best reviews from platforms like Google Reviews, Yelp, TripAdvisor, and more.

It comes with pre-designed templates, so you can display your reviews in different layouts, including showcases, carousels, grids, and more.

The Reviews Feed automatically copies your websiteâ€™s design so that the reviews look like a natural part of your website rather than content embedded from another platform.

You can follow our guide on how to show Google, Facebook, and Yelp reviews to set up your own automatic review feed in WooCommerce.

8. Use an Automated Sales Funnel to Boost Sales Conversions

A sales funnel is the path a user takes on your website to become a customer. It is made up of the specific pages a user may visit before making a purchase.

For example, a new visitor might land on a blog post, then view a product page, then go through your checkout flow.

Unfortunately, only 10% of shoppers, on average, will add anything to their carts. After they do, 60-80% of them abandon their carts without completing the purchase.

Luckily, you can use FunnelKit, the best WooCommerce sales funnel plugin, to change that. You can use the plugin to optimize each step, offer a better user experience, reduce distractions, and nudge users toward completing their purchases.

For example, it comes with a one-click Upsells feature, which allows users to add products to their carts on their way to the checkout.

FunnelKit also lets you customize the user journey with pre-checkout offers, custom checkout form layouts, beautiful templates, and more.

For instance, the FunnelKit Funnel Builder lets you add order bumps to boost profits if someone adds $X to their cart. You can also add one-click order bumps to your checkout page.

To learn more, see our guide on how to make a high-converting sales funnel in WordPress.

9. Reduce Cart Abandonment With Popups and Push Notifications

As we said earlier, 60 to 80% of people who add items to their cart donâ€™t actually buy them. This means if you have an online store, then you are losing out on a lot of sales.

Luckily, you can use automatic push notifications to reduce cart abandonment rates. For example, you can pop up a notification when a user is about to leave your website and offer a coupon or free shipping.

Or, if the customer already has discounted items in their cart, they may just need some reassurance that they are making the right decision. Push notifications like these can help you recover 3 to 8% of abandoning cart sales.

You can learn how to use OptinMonster to add exit-intent popups by following our guide on how to create a WooCommerce popup to increase sales.

But what if the customer leaves your site before they see the popup? Push notifications can also help you connect with your visitors after they leave your website. These messages will display in your subscriberâ€™s browser even when they are not actively browsing your store.

The easiest way to do this is with PushEngage. It is the best web push notification software on the market, and it is used to send over 15 billion push messages every month.

For more details, see our guide on how to add web push notifications to WordPress.

You can also significantly reduce cart abandonment by simply improving your online store and checkout process. We share plenty of proven tips with real examples in our guide on how to recover WooCommerce abandoned cart sales.

10. Send Automated Coupons to Bring Back Customers

It costs 5 times more to get a new customer than to keep an old one. Over time, people may lose interest in your website, forget about your products, or start shopping with a competitor.

One way to bring those customers back is to automatically send them a coupon code via email. You can use automation tools to send a coupon to customers who have become disengaged, such as when they don’t place an order for 2 months or have stopped opening emails.

You can learn how in our step-by-step guide on how to send automated coupons in WordPress to bring back customers.

Another good use for automated coupons is recognizing and rewarding customers when they engage with your online store. For example, you might send a coupon after a customer reviews one of your products.

This builds loyalty to your store and can get you more sales. It also encourages shoppers to review more products in the future.

You can also schedule coupons in advance so that they go out automatically on popular holidays like Black Friday, Christmas, New Year’s, Motherâ€™s Day, and Valentineâ€™s Day. This will leave you free to focus on promoting your offers and getting as many sales as possible.

See our guide on how to schedule coupons in WooCommerce for detailed instructions.

Additionally, as we mentioned earlier, you can also offer a coupon in a popup. Showing a coupon at the right time makes a huge difference in converting your website visitors into paying customers.

There are a few ways to do this, and we give you all the details in our step-by-step guide on how to create a coupon popup in WordPress.

11. Automate Your Social Media Channels

You can also use automation to post your online store content to your social channels. This lets you keep your social followers engaged with fresh content.

Uncanny Automator has integrations with all popular social platforms. It will let you publish new blog posts on Facebook, show off your latest product images on Instagram, advertise your sales on Twitter, and more.

You can learn how to do this step-by-step by following our guides on how to automatically post to Facebook, Instagram, and Twitter.

12. Automatically Display Social Media Content in WooCommerce

Are you looking for ways to show fresh content without doing any extra work? One way to do that is to automatically display your latest social media activity in your WooCommerce store.

This can save you time and keep your website content fresh and engaging for visitors. Plus, it can boost social proof by displaying your social media followers, comments, and like counts.

Smash Balloon automates your website content by displaying your latest social media activity. It is a popular social media feed plugin for WordPress that is used by over 1.4 million websites.

For example, you can add a Facebook feed to WordPress, and new posts will automatically appear in real time. Your customers can also like, share, and comment on your WordPress posts, which is a great way to get more engagement on Facebook.

You can change the feedâ€™s color scheme, design a custom header, add â€˜likeâ€™ and â€˜load moreâ€™ buttons, and much more.

If you are posting beautiful photos and engaging videos to Instagram, then it makes sense to post that content to WordPress too.

You can even show other peopleâ€™s photos on your site by creating a hashtag feed or displaying the posts that other people have tagged your account in.

In the following image, you can see an example of an online store that uses a custom Instagram feed to show user-generated content.

For details, please see our step-by-step guide on how to add your social media feeds to WordPress.

Tip: For more tips on how to use social channels to grow your online store and increase sales, you can see our complete social media cheat for WordPress.

13. Make Your Forms Smarter Using Automation

You can use form plugins like WPForms to collect all kinds of information from your customers.

For example, you can use a form plugin to display a contact form, create a questionnaire, gather testimonials, or build a survey form.

The best thing is that WPForms easily integrates with many other tools and plugins, so you can easily automate any action after someone fills out your form.

For example, when someone fills in an order form, you can use conditional logic to send an email notification to the correct department, depending on the product that was purchased.

You can also send a confirmation email to the customer who filled in the form to let them know you will be in contact soon. This a nice gesture that lets your users know that you have received their information.

In addition, by using the Google Sheets Addon, you can send any form fields you want to a spreadsheet. This will allow you to use spreadsheet features to analyze the data and collaborate with others in your team.

To automate your forms further, Uncanny Automator will let you connect WPForms and other form plugins to 100+ third-party services without having to pay fees to services like Zapier.

For example, you can create an Uncanny Automator recipe to send customer form data to Airtable. Then, your team will be able to access and use the data easily.

To learn more, see our guide on how to create automated workflows with Uncanny Automator.

14. Automate Live Chat Using Artificial Intelligence

Automated chatbots are the future of live chat software because they allow you to engage with your customers 24/7. They can free up time by automatically answering common customer questions, generating leads, improving user experience, and making more sales.

Chatbot.com is the best AI chatbot software for WordPress. It lets you easily automate live chat on your website by setting up your own chatbot using a drag-and-drop builder. You donâ€™t need to do any coding or have any special technical skills.

It even comes with pre-built templates that you can use as a starting point to quickly get your AI chatbot up and running. These templates include different scenarios like selling products, customer service, recruitment, bookings, and more.

For example, you can use the eCommerce bot template to walk your customers through the entire buying process. There are even templates for specific industries, including a coffee shopbot, recruitment bot, and restaurant bot.

If visitors want to communicate with a real person, then you can easily forward them to your customer support agent, phone support, or any of ChatBot’s live chat software integrations, such as LiveChat.

15. Use Uncanny Automator for Even More WooCommerce Automations

This article contains many specialist tools that do specific automation jobs very well. By contrast, Uncanny Automator is a Swiss army knife that allows you to create all types of automation workflows without having to write any code.

It acts as a bridge so that you can get different WordPress plugins talking to each other, as well as loads of third-party services.

You create automation by building Uncanny Automator recipes, consisting of triggers and actions. The action will be automatically run when a user or WooCommerce triggers an event.

Here are some of the WooCommerce triggers you can use to run a recipe:
- A customer viewing a product
- A customer adding a product to their cart
- A customer paying for a product
- A payment failing
- A customer reviewing a product
- And much more
Then the recipe can automatically run any of these WooCommerce actions:
- Creating an order with a product
- Changing the price of a product
- Generating and emailing a coupon code
- Giving an order a specific status
There are dozens of recipes that you can create, allowing you to save hundreds of hours while running your online store more efficiently.

For instance, you can use Uncanny Automator to automatically create a new customer account when someone submits a contact form on your website, or send notifications to Slack.

Bonus: Track Conversions to Learn How to Increase Sales

To use any marketing automation platform effectively, you will need easy-to-understand reports that tell you exactly what is working for your business and what isn’t.

MonsterInsights is the best Google Analytics plugin for WordPress. It lets you get a clear picture of what is happening on your site and what you can do to bring in more sales.

It comes with WooCommerce conversion tracking, form submissions, outbound link tracking, and user tracking.

Its Reports page has an ‘eCommerce’ tab that shows your most important conversion metrics, including the conversion rate, transactions, revenue, and average order value. Below that, you will see a list of your top products with quantity, sale percentage, and total revenue.

You will also see your top conversion sources. You can use this report to attract more customers and offer exclusive discounts for customers from specific sources.

For detailed instructions, see our guide on how to set up WooCommerce conversion tracking.

You can also connect Google Sheets with WooCommerce to easily record and manage your orders and customer data. Once the information is in a Google Sheet, you can easily filter it based on factors like the order total, the customerâ€™s location, coupons used, and more.

You can then share this information with your team, even if they donâ€™t have access to the WordPress dashboard. For example, you can easily send this data to your suppliers, marketing departments, or other team members.

You are even able to turn this data into charts and graphs. All of this makes it easier to analyze the information and then use these insights to fine-tune your business and get more sales.

We hope this tutorial helped you learn how to increase sales using WooCommerce automations. You may also want to see our guide on how to add wholesale pricing in WooCommerce or our expert picks for the best WooCommerce plugins for your store.

If you liked this article, then please subscribe to ourÂ YouTube ChannelÂ for WordPress video tutorials. You can also find us onÂ TwitterÂ and Facebook.

The post 15 Best WooCommerce Automations to Increase Sales first appeared on WPBeginner.
05.05.2023
How to Customize WooCommerce Product Pages (No Code Method)

Are you looking for a way to customize your WooCommerce product pages?

By fine-tuning your WooCommerce product pages, you can get more sales and improve your store’s conversion rates.

In this article, we will show you how to customize WooCommerce product pages without having to write any code.

Why Customize WooCommerce Product Pages in WordPress?

Your product pages are some of the most valuable content in your online store. The problem is that the default WooCommerce product pages aren’t optimized for conversions.

By creating unique product pages you can often convert visitors into paying customers at a much higher rate. This means you can earn more money without needing to attract more visitors to your site or improve your WooCommerce SEO.

Before you start customizing your WooCommerce product pages, you need to make sure you have the fastest WooCommerce hosting to support your online store because speed also has a big impact on conversion rates.

Once you’ve done that, letâ€™s take a look at how you can customize your WooCommerce product pages with no code.

How to Customize Your WooCommerce Product Pages in WordPress

The easiest way to create a custom WooCommerce product page is by using SeedProd.

SeedProd is the best drag-and-drop WordPress page builder and comes with over 180 professionally-designed templates.

Even better, you can use SeedProdâ€™s advanced theme builder to create a custom WordPress theme without having to write a single line of code.

You can use this drag-and-drop theme builder to customize every part of your online store, including your product pages.

SeedProd even has ready-made WooCommerce templates and eCommerce blocks that allow you to create a high-converting online store, fast.

Just be aware that this method will replace your current WooCommerce theme.

Install and Activate SeedProd

The first thing you need to do is install and activate the SeedProd plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Note: There is a free version of SeedProd that allows you to create stunning designs no matter what your budget. However, for this guide, weâ€™ll use the premium plugin as it comes with the WooCommerce blocks and theme builder. Youâ€™ll need to buy a Pro subscription or higher in order to use the theme builder.

Upon activation, go to SeedProd Â» Settings and enter your license key.

You can find this information under your account on the SeedProd website. After entering the license key, click on the â€˜Verify Keyâ€™ button.

Choose a WooCommerce Template Kit

With that done, itâ€™s time to choose the WooCommerce template kit that youâ€™ll use for your online store. Simply head over to SeedProd Â» Theme Builder and then click the â€˜Theme Template Kitsâ€™ button.

Since weâ€™re creating a custom WooCommerce theme, click on the â€˜WooCommerceâ€™ tab to see all the different eCommerce kits.

To preview a design, simply hover your mouse over it and then click on the magnifying glass.

This opens the template kit in a new tab.

This is a live preview, so you can see other designs in the kit by clicking on the links, navigation menus, buttons, and other interactive content.

Since youâ€™re creating a custom WooCommerce product page, make sure to check out the product page design.

When you find a template kit you want to use, hover over it and then click on the checkmark when it appears. In this guide, weâ€™re using the WooCommerce Starter Theme but you can use any template you want.

Customize the WooCommerce Product Page Template

SeedProd will import the whole kit into your WordPress website, so you can use the kit to create a custom product archive, shop page, blog index, and more.

To see all these templates, head over to SeedProd Â» Theme Builder.

After installing your template, youâ€™re ready to start customizing the product page.

To get started, hover over the Product Page template and then click on the â€˜Edit Designâ€™ link when it appears.

This will open the template in SeedProdâ€™s drag-and-drop editor, with a preview of your WooCommerce template to the right and some block settings on the left.

SeedProd will show an example of how the product page will look, using content from one of your WooCommerce products.

All the WooCommerce templates come with built-in blocks, which are a core component of all SeedProd’s designs.

To customize a block, simply click to select it in the page preview and then make any changes in the left-hand menu.

For example, the template comes with a built-in Featured Product block that you can customize in a few different ways.

To start, you may want to change the blockâ€™s size and alignment using the settings in the left-hand menu.

Youâ€™ll find more settings in the â€˜Advancedâ€™ tab. Here, you can make the image really stand out by adding a border or shadow, adding a CSS animation, and more.

As you make changes, the live preview will update automatically so you can try different settings to see what looks the best on your online store.

The WooCommerce template also has an Add To Cart call to action button. This allows shoppers to buy your products, so youâ€™ll want to make the button stand out.

To start, you can replace Add To Cart with your own custom messaging, such as Buy Now or Get Yours Today. To make this change, simply select the Add To Cart button and then type the new text into the â€˜Button Textâ€™ field.

You may also want to add an icon font to the button, to help visitors understand what this button does at a glance.

SeedProd comes with a built-in library of more than 1400 Font Awesome icons that you can use on your product pages. In the left-hand menu, click to expand the â€˜Iconsâ€™ section.

You can now choose whether to show the icon before or after the button text.

Simply make your decision and then click on the â€˜Choose Iconâ€™ button.

Youâ€™ll now see all the different Font Awesome icons that you can use. When you find an icon you like, give it a click.

When youâ€™re happy with the buttonâ€™s messaging, you can change how it looks by clicking on the â€˜Templatesâ€™ tab. Here, youâ€™ll find different button templates that you can use.

To use any of these designs, simply click on the one you want.

After choosing a template, you can fine-tune how the button looks by clicking on the â€˜Advancedâ€™ tab. Here, you can change the spacing between the button and the quantity box, increase the border radius to create curved corners, and more.

Another option is to open the â€˜Button Styleâ€™ dropdown and choose a new style from the list.

Most of the settings are self-explanatory so itâ€™s worth going through them to see what different kinds of effects you can create.

Another important section is the Product Data Tabs block. This shows shoppers detailed information, such as product tags, attributes, and categories.

With that in mind, itâ€™s worth clicking to select the block and then seeing what changes you can make in the left-hand menu. For example, you can change the background color, text color, increase the padding, and more.

To remove any of the default blocks, simply hover your mouse over that block.

Then, click on the Trash can icon when it appears.

You can also move blocks around the page using drag and drop.

Get More Sales with a Custom WooCommerce Product Page

The templateâ€™s built-in blocks are a great start, but you may want to add your own content.

SeedProd has lots of WooCommerce blocks that you can use to create a high-converting online marketplace or store. To help you out, here are some blocks you may want to add to your WooCommerce product page.

Show Related WooCommerce Products

You may be able to get more sales and increase the average order value by showing related items on your product pages. These might be products that shoppers frequently buy together or items that complement one another.

For example, if a customer buys a laptop then they may also be interested in a laptop bag.

SeedProd comes with a ready-made Related Products block. However, to get the most out of this block youâ€™ll need to set up linked products in the WooCommerce plugin, as you can see in the following image.

For step-by-step instructions on how to add linked products, please see our guide on how to upsell products in WooCommerce.

With that done, simply find the Products Related block in the SeedProd editor and then drag it onto your layout.

By default, the block shows one related product in a single column.

You can show more products by typing new numbers into the â€˜Columnsâ€™ and â€˜Posts Per Pageâ€™ boxes or by clicking the arrow buttons.

If you display multiple products, then you can change how these items are arranged using the â€˜Order Byâ€™ box. For example, you might show the highest-rated products first, since customers seem to enjoy these items the most.

You can also open the â€˜Orderâ€™ dropdown and choose whether to display the related items in ascending (ASC) or descending (DESC) order.

Add a Star Rating

Showing a star rating for each product can help reassure shoppers that your items are good quality. That said, you may want to drag the Star Rating block onto your design.

For the best results, we recommend showing the star rating towards the top of the screen, where itâ€™s easy for customers to spot. This can help shoppers make purchasing decisions faster since they can immediately see whether other shoppers recommend a product.

Use FOMO by Showing the Product Stock

FOMO, or ‘fear of missing out,’ encourages shoppers to take action now.

If you sell limited edition items or regularly have a small amount of stock, then you may want to show the number of products remaining. This can convince shoppers to buy now, rather than wait and risk the product selling out.

To show this information, drag the Product Stock block onto your design.

By default, the block displays the number of items remaining, followed by â€˜in stock.â€™ You may want to add your own messaging to this default text.

To do this, simply type into the small text editor in the left-hand menu. If you do add some text, then be careful not to edit the â€˜[sp_product_stock]â€™ tag as this allows SeedProd to show the total number of items remaining.

Replace the Featured Image with a Product

A featured product image lets shoppers see what theyâ€™re buying in an online store.

However, sometimes you may want to replace a single featured image with a product galley. For example, you might show the same product from different angles. Some stores even use interactive 360-degree images so shoppers can explore a product in more detail.

If youâ€™ve added a gallery to your WooCommerce products, then it makes sense to replace the default Product Featured Image block with a gallery block.

To do this, simply hover over the Featured Product block and then click on the trash can icon when it appears.

You can then find the Product Gallery Image block in the left-hand menu and drag it onto your page layout.

We recommend adding this block toward the top of the page, so visitors can immediately see what theyâ€™re buying.

Shoppers can zoom into the image by hovering their mouse over the product gallery.

By default, the zoom icon appears in the upper-right corner of the current featured image, but you can change this using the â€˜Position Topâ€™ and â€˜Position Rightâ€™ sliders.

You can also make the magnifying glass icon bigger or smaller using the â€˜Font Sizeâ€™ slider or change its icon color and background color.

You can also add borders around the different images, using the â€˜Image Borderâ€™ and â€˜Thumbnailsâ€™ border settings.

Create a Buzz on Social Media with Sharing Buttons

If a shopper shares your product on social media, then it can drive more people to your online store. With that in mind, itâ€™s a good idea to add social share buttons to your product pages.

SeedProd has a Social Sharing block that supports Facebook, Twitter, LinkedIn, and Pinterest. Simply drag and drop this block onto your page and itâ€™ll add the Facebook and Twitter sharing buttons automatically.

To add more social networks, simply click on the â€˜Add New Shareâ€™ button.

You can then choose a social media site from the dropdown menu.

After adding all the networks you want to use, you can change the size of the sharing buttons using the â€˜Sizeâ€™ dropdown.

Bigger social sharing buttons will stand out more, although it may distract from the pageâ€™s other content including the Add To Cart call to action.

Show Customer Testimonials and Business Reviews

WooCommerce lets customers review your individual products, but you may also want to show customer testimonials. These might be quotes from your best reviews, comments about your excellent customer service, or any other content that you want to highlight.

SeedProdâ€™s Testimonials block lets you create rotating testimonials, which is a great way to show lots of information in a small amount of space.

For more information, please see our guide on how to add rotating testimonials in WordPress.

Highlight Recently Viewed Products in WooCommerce

A â€˜recently viewedâ€™ section encourages customers to revisit products they recently saw, but didnâ€™t add to their cart. This helps customers compare products and find the item thatâ€™s right for them. It also gives them a chance to change their mind, and buy a product they recently visited but didnâ€™t add to their shopping basket.

With that being said, you may want to add SeedProdâ€™s Recent Products block to your design.

After adding the block, you can change the number of columns using the settings in the left-hand menu.

If you want to show lots of different products, then you can add pagination by activating the â€˜Paginationâ€™ toggle.

If you do enable â€˜Pagination,â€™ then youâ€™ll get access to some extra settings.

To start, you can show the total number of results at the top of the Recent Products block, by enabling the â€˜Show Items Countâ€™ toggle.

You may also want to enable the â€˜Show Order Byâ€™ slider, as this allows visitors to sort through the recent products.

As you can see in the following image, this adds a â€˜Default Sortingâ€™ dropdown to the area.

Show Your Most Popular WooCommerce Products

You may want to show the best-selling or top-rated products on your product pages. Since these items are already performing well, showing them to more people can be an easy way to get more sales.

Another option is to show products that are currently on sale. This can motivate shoppers to buy these items now, in order to get the best deal.

SeedProd has a few blocks that can fetch these products automatically. If you want to show your biggest sellers, then add the Best Selling Products block to your design.

For more information, please see our guide on how to display popular products on WooCommerce product pages.

If you want to show products that have the highest star rating, then you can drag the Top Rated Products block onto the page.

Finally, thereâ€™s a Sale Products block that shows all the items that are currently on sale.

No matter what block you add, click to select it and then take a look at the settings in the left-hand menu. All of these settings are straightforward, so itâ€™s worth going through them to see what different effects you can create.

How to Publish Your Custom WooCommerce Product Page

When youâ€™re happy with how the product page looks, itâ€™s time to save your changes. Simply go ahead and click the dropdown arrow next to â€˜Saveâ€™ and then select the â€˜Publishâ€™ option.

The custom product page wonâ€™t appear on your online store until you activate the entire custom WooCommerce theme. This gives you the chance to look through the other designs in your theme kit, and then make any changes using SeedProdâ€™s drag-and-drop builder.

For example, youâ€™ll typically want to edit the header and footer templates to feature your own navigation menus, your storeâ€™s custom logo, and other content. For inspiration, please see our checklist of things to add to the footer of your WordPress site.

To edit any other template, head over to SeedProd Â» Theme Builder. Then, hover over the template you want to customize.

You can then click on the â€˜Edit Designâ€™ link when it appears.

Now, simply change the design by adding more blocks and then customizing them using the settings in the left-hand menu.

Just keep repeating these steps until youâ€™re happy with how all the templates are set up.

When youâ€™re ready to make the custom WooCommerce theme live, go to SeedProd Â» Theme Builder. You can then click on the â€˜Enable SeedProd Themeâ€™ toggle so it shows â€˜Yes.â€™

Now, if you visit your online store youâ€™ll see the custom WooCommerce product page live.

We hoped this article helped you customize your WooCommerce product pages without coding. You may want to see our guide on how to increase your blog traffic or our expert pick of the best WooCommerce plugins for your store.

If you liked this article, then please subscribe to ourÂ YouTube ChannelÂ for WordPress video tutorials. You can also find us onÂ TwitterÂ and Facebook.

The post How to Customize WooCommerce Product Pages (No Code Method) first appeared on WPBeginner.

01.05.2023
How to Add a Contact Form Popup in WordPress
Are you looking for an easy way to show a contact form popup on your WordPress website?

Contact forms are great for communicating with your visitors. Placing them in a popup makes it even easier for your customers to contact you about your products and services.

In this article, we will show you how to add a contact form popup in WordPress.

Why Use a Contact Form Popup?

Every WordPress website or blog needs a contact form so users can reach out with questions, feedback, or problems.

However, if your contact form is only on a single page, then it’s hard for people to find it.

As a result, your users may end up leaving your site before contacting you, and you could lose potential leads and conversions.

A contact form popup helps solve this issue by allowing your visitors to quickly view the form by clicking a button, so they can get in touch with you from whatever page they’re on.

It helps keep people on your website, as they don’t have to exit the page they are viewing. You can also grow your email list using a contact form popup.

That said, you will first need to create a contact form and then place it in a popup to display on your web pages. Don’t worry, we will guide you on creating a contact form and adding it to a popup in WordPress.
- How to Create a WordPress Contact Form
- Add a Contact Form Popup to Your WordPress Site
How to Create a WordPress Contact Form

First, you will need to select a WordPress contact form plugin.

There are many free and paid options you can choose from, but we recommend using WPForms as it’s the best option.

WPForms is a beginner-friendly form plugin and offers a drag & drop builder that allows you to create a contact form in WordPress in just a few clicks. It also offers prebuilt form templates and lots of customization options.

For this tutorial, we will use the WPForms Lite version because it is free and offers a contact form template.

However, you can also use its premium version to unlock more features. For instance, WPForms Pro offers multiple form templates, more customization options, powerful addons, and lets you collect online payments.

To start, you will first need to install and activate the WPForms Lite plugin. If you need help, then see our step-by-step guide on how to install a WordPress plugin.

Once the plugin is active, you are now ready to create your contact form. All you have to do is go to WPForms Â» Add New from your WordPress dashboard.

After that, WPForms will ask you to enter a name for your form and select a template.

Go ahead and select the ‘Simple Contact Form’ template.

Next, you can add fields in the form using the drag-and-drop builder.

Simply drag the fields you want to add to the form from the options given in the menu on your left. You can also reorder the positions of each field in the form.

WPForms also lets you customize each field in the contact form.

For example, if you click on the Name field, then you’ll get different options, such as changing its label and format. You can even add a description or mark any field as required.

Once you are done, go ahead and click the ‘Settings’ option to configure the form notification and confirmation.

In the General settings, you can rename the form, change the submit button text, enable anti-spam protection, and more.

Next, you can go to the Notifications settings option. By default, the notifications are sent to the admin email that is set up on your WordPress website.

However, you can send your contact form notification to any email address you want. If you wish to receive notifications on multiple emails, then separate each email with a comma.

For the email subject line, WPForms uses the form name you entered earlier. However, you can edit the text of the subject line to whatever you wish.

After that, go ahead and click the Confirmations option.

WPForms will use ‘Message’ as the default confirmation type, where your visitors will see a thank you message upon submitting a form.

However, you can change the message type and redirect users to a specific page on your website when they complete a form.

Once you are done creating a contact form, make sure to click the ‘Save’ button at the top right corner to save your changes.

Next, click the ‘Embed’ option in the top corner next to the Save button.

When a new window appears, select the ‘use a shortcode’ option.

WPForms will display a shortcode for your contact form as soon as you click the link. We suggest that you keep this tab/window open as you will need it in the next step, where we’ll show you how to add your contact form in a popup.

Add a Contact Form Popup to Your WordPress Site

To create a contact form popup, you will need a WordPress popup plugin.

We recommend using OptinMonster as it is the best lead generation and conversion optimization plugin for WordPress. Over 1.2 million websites use the powerful tool.

For this tutorial, we will use the OptinMonster Pro version, which includes a clutter-free template and advanced display rules to show the popup.

You will first need to sign up for an account by going to the OptinMonster website. Simply visit the website and click the ‘Get OptinMonster Now’ button.

Next, you will need to install and activate the free OptinMonster plugin on your website. For more details, follow our guide on how to install a WordPress plugin.

After the plugin is active, you will see the setup wizard. Go ahead and click the ‘Connect Your Existing Account’ button.

A popup window will now appear, and OptinMonster will ask to connect to your account.

Simply click the ‘Connect To WordPress’ button.

Now that your account is connected, the next thing is to create a new campaign for your contact form popup.

You can start by going to OptinMonster Â» Campaigns and then clicking the ‘Create Your First Campaign’ button.

On the next screen, you will have to select a campaign type.

Since we will create a contact form popup, select ‘Popup’ as your Campaign Type.

After that, scroll down to choose a template for your popup. OptinMonster offers over 75 attractive and highly converting designs for your popups.

You can select any template that you like. Next, enter a name for your campaign and click the ‘Start Building’ button.

Now using the drag-and-drop builder in OptinMonster, you can edit your popup template.

You will now see different Blocks appear in the menu on your left. Simply head over to the ‘WPForms’ block and drag and drop it on your template.

After that, you’ll need to click the ‘Form Selection’ dropdown menu from the block settings in the left menu and select the ‘Add Shortcode Manually’ option.

From here, enter your WPForms contact form shortcode in the block. To find the code, go back to your WPForms embed settings and copy the shortcode.

An important thing to note is that you won’t see a preview of the contact form in the template when you add the shortcode.

This is normal, as your contact form will appear when the campaign is published.

Next, you can go to the Display Rules tab at the top to choose when the popup should appear on your website.

By default, OptinMonster will set it to when the time on the page is 5 seconds, and the popup will appear on any page.

However, you can change the display rule settings and select different triggers and targeting options.

We suggest using the MonsterLink (On Click) targeting. This way, your popup will appear when a visitor clicks a link or a button.

After that, you can click the ‘Copy MonsterLink Code’ button and add it to any text, image, or button on your website.

For more details, you can follow our beginner’s guide on how to add a link in WordPress.

Your MonsterLink code will look like this in HTML:
```
<a href="https://app.monstercampaigns.com/c/ep6f5qtakxauowbj8097/" target="_blank" rel="noopener noreferrer">Subscribe Now!</a>
```
However, to embed the link on your WordPress blog post or page, you just need the URL from the code.
```
https://app.monstercampaigns.com/c/ep6f5qtakxauowbj8097/
```
For example, let’s say you want to add a contact us button on your site. You can start by editing any page or post and go to your WordPress editor. Next, click the (+) plus sign at the top and add a ‘Buttons’ block.

After that, you can enter a text for your button and then click the link icon.

Now add the MonsterLink URL to your button.

Once you have done that, publish your WordPress post or page. The MonsterLink will now be added to your contact us button.

Next, head back to your OptinMonster campaign to complete the configuration.

After selecting MonsterLink as your target and showing it on any page, you can click the ‘Next’ button at the bottom.

On the next screen, you will see options to change the campaign view type, add a MonsterEffect animation, and play a sound when the popup appears.

Go ahead and click the ‘Next’ button when you are satisfied with the settings.

After that, OptinMonster will show a summary of your Display Rule settings.

This helps to ensure you have correctly set up when your campaigns will appear on your website.

Now, you are ready to take your campaign live and publish your contact form popup. To do that, go to the ‘Publish’ tab at the top.

Next, you can click the ‘Preview’ button before publishing your campaign. This will show you a live preview of how your popup will look on your website.

When you are happy with the appearance of your campaign, change the ‘Publish Status’ from Draft to Publish.

You can exit the OptinMonster campaign builder and check the status of your campaign from your WordPress dashboard as well.

Simply click the ‘Status’ dropdown menu on your right and change the status from Pending to Published.

Don’t forget to save the changes.

Next, go to the contact us button you created earlier with MonsterLink and see the contact form popup in action.

We hope this article helped you learn how to add a contact form popup in WordPress. You may also want to check out our guide on how to choose the best website builder or our comparison of the best payroll software for small businesses.

If you liked this article, then please subscribe to ourÂ YouTube ChannelÂ for WordPress video tutorials. You can also find us onÂ TwitterÂ and Facebook.

The post How to Add a Contact Form Popup in WordPress first appeared on WPBeginner.
08.04.2023
How to Create a Welcome Mat for Your WordPress Site (+ Examples)
Do you want to add a full-screen welcome mat to your website?

A welcome mat is a full-screen, dynamic overlay that can help you get more newsletter subscribers, eBook downloads, sales to your products, and more.

In this article, we’ll share how to create a welcome mat for your WordPress site, along with some great welcome mat examples to learn from.

Why a Welcome Mat Can Boost Your Conversions

More than 70% of visitors leaving your WordPress website will never return unless you convert them into email subscribers or customers.

A welcome mat is a large, full-screen interstitial that blocks the view of the rest of your website’s content to capture the user’s attention.

That might sound like a bad idea, but it’s a great way to get your message in front of visitors straight away.

If visitors don’t want what you’re offering, then they can simply close the welcome mat.

Of course, you’ll want to give people a good reason to sign up if you’re showing a welcome mat instead of an exit-intent popup, such as a discount code or even a freebie.

For example, you may have seen popular eCommerce stores offer a special discount using a full-screen welcome mat with gamification.

In other cases, you may have seen popular bloggers using a full-screen welcome mat to grow their email newsletter.

That being said, let’s take a look at how to easily add a welcome mat to your website.

How to Create a Welcome Mat for Your Website

The easiest way of creating a welcome mat in WordPress is using OptinMonster. It is the best lead generation software in the world and allows you to easily create optin forms, including welcome mats.

First, you’ll need to visit the OptinMonster website and signup for an account. You will need at least the Basic plan to create fullscreen overlays.

Next, you’ll need to install and activate the OptinMonster WordPress plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

The plugin connects the OptinMonster app to your website. Once you’ve activated the plugin, you’ll see the setup wizard in your WordPress dashboard. Go ahead and click the ‘Connect Your Existing Account’ button.

Next, a new window will open.

Simply click the ‘Connect to WordPress’ button.

Now, you’re ready to create your welcome mat.

Creating a Welcome Mat for Your Website

You can head to OptinMonster Â» Campaigns to create a new campaign.

Go ahead and click the ‘Create Your First Campaign’ button to start creating your welcome mat.

A new window will now pop up where you can select pre-built templates or choose ready-to-use campaigns and lead magnets, inspired by successful brands. OptinMonster also gives you the option to hire a specialist to customize your campaigns.

For this tutorial, we will use the ‘Templates’ option.

This will take you to the OptinMonster campaign builder.

Next, choose ‘Fullscreen’ for your campaign type.

You’ll need to choose a template for your campaign. We will use the ‘Entrance’ template, but you can pick a different one if you want.

Once you’ve selected a template, go ahead and enter a name for your campaign and click the ‘Start Building’ button.

Next, you can customize your campaign using the drag-and-drop builder. You can change anything you like here.

There are different blocks that can be added to the campaign, like images, text, buttons, and more. You’ll also want to edit the text to correspond to your offer.

Simply click on any element, and you’ll see that you can edit it in the left-hand pane.

For instance, we will change the headline of the full-screen welcome mat for our demo campaign.

The next step is to let your welcome mat slide in. You can do this by clicking the Settings gear icon on the bottom left-hand side.

From here, you need to toggle the ‘Display a Page Slide?’ option to enable it.

This means your welcome mat will slide down from the top of the screen instead of fading into view.

Next, you need to switch to the ‘Success’ view of your welcome mat. This is what your users will see after they perform the desired action. If you want, you can customize the success view or use the default template.

Once you’re happy with your welcome mat, you can set up how it will display on your site.

Displaying the Welcome Mat on Your WordPress Site

You can set how to display your welcome mat popup by switching to the ‘Display Rules’ tab in OptinMonster.

There are lots of personalization and targeting options like users’ location, what items they have in their eCommerce cart, what they have done previously on your site, exit intent, and more.

By default, OptinMonster campaigns display on all pages of your site after the visitor has been there for 5 seconds.

Since this is a welcome mat, you’ll probably want it to display immediately. Just change this value to 0 seconds.

By default, the welcome mat will display on every page of your site. You can easily include or exclude specific pages by using OptinMonster’s personalization rules.

You can click the ‘Next Step’ button when you’re done.

Next, you’ll see more options for displaying your campaign. For instance, you can add an effect or play a sound when the campaign appears on a user’s screen.

For this tutorial, we’ll use the default settings and click the ‘Next Step’ button.

On the next screen, you will see a summary of your display rules settings.

You can edit the settings before publishing the campaign.

Once you are ready to make your welcome mat live, simply go to the ‘Publish’ tab at the top of the screen.

Go ahead and change the Publish Status from ‘Draft’ to ‘Publish.’

Don’t forget to click ‘Save’ to store your changes and close the campaign builder.

Next, you will see WordPress Output Settings for your campaign. Make sure that your campaign is published.

If it isn’t, then simply click the Status dropdown menu and select the ‘Published’ option. Don’t forget to click the ‘Save Changes’ button when you’re done.

To check out your campaign, you can visit your website in a new incognito browser window.

You should see your welcome mat slide in seamlessly from the top of your screen.

Examples of Great Welcome Mats

Let’s take a look at some welcome mat examples from different industries. For each, we’ll go through what they’re doing well, plus any minor changes we might suggest.

1. Singularity

This welcome mat from Singularity prompted users to sign up and watch the livestream of the Singularity University Global Summit. It was hugely successful and captured over 2,000 new email signups in under 9 days.

We particularly like the great use of the logo, the clear fonts, and the bright “Remind Me!” button.

2. Goins, Writer

This welcome mat from Goins, Writer offers a free guide. It’s a clear, simple offer, and the minimalist design is in keeping with the rest of the website.

We feel that the “Yes” and “No Thanks” buttons are clear and easy to use, and the use of numbers in the headline makes for a compelling offer.

3. AVweb

This welcome mat has a large, clear image of a small airplane. It’s instantly eye-catching.

We like the great image, and the clear “Sign Me Up!” call to action. One small possible tweak would be to shorten the tagline to avoid having it cover the top of the image.

4. Loaded Landscapes

This welcome mat from Loaded Landscapes is a little different from other examples. The background is slightly transparent.

We like the clear offer and the enthusiasm of the red call to action button. The background of the site beneath the welcome mat could be a little distracting, so it might be worth changing it to be fully opaque, however.

5. OptimizeMyBnb

This welcome mat was used on a specific page, which was included as a clickable link inside a book the website owner sold through third-party retailers. These retailers didn’t pass on customers’ details, though. Using a welcome mat in this way helped capture customers’ email addresses.

We feel the very clear headline, subheading, and call-to-action text all worked well, and that the ‘no, thanks’ button is used well to give the user sense of FOMO.

There are dozens more full-screen welcome mat examples that you can see, but we didn’t add them all in this guide.

If you’re looking for more inspiration, here are some things you can do with a fullscreen welcome mat:
- Present a targeted offer or coupon
- Showcase new products and services
- Let visitors know what to expect from the site
- Win new subscribers by highlighting their best content
- Point visitors to their social media profiles
- Collect email subscribers as part of a prelaunch phase
If you’re serious about improving your website conversions, then welcome mat and even exit fullscreen interstitials are some of the highest converting elements you can add to your website.

We hope this article helped you learn how to create a welcome mat for your website and that you found the examples inspiring. You may also want to take a look at our comparison of the best email marketing services, and our list of the must-have WordPress plugins.

If you liked this article, then please subscribe to ourÂ YouTube ChannelÂ for WordPress video tutorials. You can also find us onÂ TwitterÂ and Facebook.

The post How to Create a Welcome Mat for Your WordPress Site (+ Examples) first appeared on WPBeginner.
17.03.2023
WordPress Conversion Tracking Made Simple: A Step-by-Step Guide
Do you want to add conversion tracking features to your WordPress website?

Conversion tracking helps you measure the impact of your marketing efforts and makes it easier to understand how users interact with your website.

In this guide, we will show you how to add conversion tracking in WordPress and track your conversions like a total pro.

This is a comprehensive WordPress conversion tracking guide, so we have divided it up into different sections. Here is what we’ll cover in this guide:
What is Conversion Tracking?

Conversion tracking is the ability to track and measure the success of your various marketing efforts.

Depending on your business, the conversion is the desired action you want users to perform on your website.
- For an online store or eCommerce website, a conversion could be a successful purchase.
- For a news/blog site, the conversion could be a successful subscription to the email newsletter.
- For a professional services website, a conversion could be a user filling up a contact form.
Simply put, conversion tracking shows you how many of your website visitors successfully perform the desired action.

Why is Conversion Tracking Important?

Conversion tracking is important because it helps you make data-driven decisions to grow your business.

For instance, it shows that users from a specific traffic source are more likely to convert. You can then focus your attention on getting more traffic from that particular source.

Conversion tracking also helps you uncover the users who are not converting so well.

For instance, you may learn that users open the contact page, but many abandon it before submitting the form. You can then make your form easier by removing unnecessary fields, making it conversational, changing colors, setting up partial form submission, etc.

Basically, you need conversion tracking to measure your success and failures and then improve upon them to grow your online business.

That being said, let’s take a look at what tools we’ll need to set up conversion tracking in WordPress.

Tools You Need to Setup Conversion Tracking in WordPress

Most conversion optimization experts rely heavily on Google Analytics. It is a free tool provided by Google that helps you track your website traffic.

It shows where your users are coming from, and what they do while on your website.

If you are running Google AdWords, Facebook Ads, and Twitter Ads to promote your business, then you’ll need to set up those for conversion tracking.

This may sound complicated, but you’ll only have to set it up once, and we’ll walk you through every step of the way.

Ready? Let’s get started.

Setting Up Conversion Tracking in Google Analytics

First, you need to install Google Analytics on your website.

The easiest way to do this is by using MonsterInsights. It is the best Google Analytics plugin on the market that comes with enhanced eCommerce tracking, form tracking, and other conversion tracking tools built-in.

You’ll need the PRO version of the plugin to access eCommerce and other conversion tracking features. For basic tracking, the free version works as well.

Simply install and activate the MonsterInsights plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Upon activation, you’ll see the setup wizard. Go ahead and click the ‘Launch the Wizard’ button.

Next, you can follow the on-screen instructions to connect your WordPress site to Google Analytics using MonsterInsights. For more details, see our guide on how to install Google Analytics in WordPress.

With MonsterInsights, you can also easily create a Google Analytics 4 (GA4) property. GA4 is the latest version of the famous analytics platform, and it will replace the old version on July 1, 2023.

To learn more, please see our guide on how to switch to Google Analytics 4 in WordPress.

Now that you have installed Google Analytics, let’s set up conversion tracking on your website.

Turning on Enhanced Ecommerce Conversion Tracking

Ecommerce tracking helps you see which products are doing well on your site, which products are being looked at but not purchased, and what’s bringing you the most revenue.

Google Analytics comes with enhanced eCommerce tracking, which works for most eCommerce websites, including WooCommerce, Easy Digital Downloads, MemberPress, and more. However, you’ll need to enable it for your website manually.

Step 1. Turn on eCommerce Tracking in MonsterInsights

MonsterInsights comes with an eCommerce addon that lets you properly set up eCommerce conversion tracking in Google Analytics.

It works with all top eCommerce platforms for WordPress, including WooCommerce, MemberPress, LifterLMS, Easy Digital Downloads, and more.

First, you need to visit the Insights Â» Addons page to install and activate the eCommerce addon.

Step 2. Turn on Enhanced Ecommerce in Google Analytics

Next, you need to enable enhanced eCommerce tracking in your Google Analytics account. Go to your Google Analytics dashboard and select your website.

From here, you need to click on the Admin button located at the bottom left corner of the screen.

On the next screen, you’ll see different Google Analytics settings.

Under the ‘View’ column, click the â€˜Ecommerce Settingsâ€™ link.

After that, you need to turn on the â€˜Enable Ecommerceâ€™ and â€˜Enable Enhanced Ecommerce Reportingâ€™ options.

Don’t forget to click the ‘Save’ button when you’re done.

Google Analytics will now turn on the eCommerce reporting feature for your account.

Afterward, you can return to your WordPress dashboard and visit the Insights Â» Settings page. From here, switch to the eCommerce tab.

MonsterInsights will automatically detect your eCommerce software and enable advanced eCommerce tracking for your store.

Note: the manual process for adding eCommerce conversion tracking has a lot of room for errors, so we strongly recommend using a plugin like MonsterInsights.

Viewing eCommerce Conversion Tracking Reports

Now that you have enabled eCommerce conversion tracking on your website. Let’s see how to view these reports and use them to make informed decisions about your business.

Ecommerce Conversion Reports in MonsterInsights

Simply go to the Insights Â» Reports page inside the WordPress admin area and then switch to the eCommerce tab.

At the top, youâ€™ll see your most important metrics, like the conversion rate, transactions, revenue, and average order value.

Below that, you will see a list of your top products with quantity, sale percentage, and total revenue. This shows you which products are doing well in your store.

Next, youâ€™ll see your top conversion sources with the number of visits, conversion share, and revenue. You can see which sources are bringing you more revenue and which traffic sources are not very effective.

MonsterInsights will also show you shopper behavior reports with the number of times products were added to and removed from the cart.

That’s not all the data. You can drill down these reports even further inside Google Analytics.

Ecommerce Conversion Reports in Google Analytics

In Google Analytics 4, you can head to Reports Â» Monetization Â» Overview to view the report.

Here, you can see the total revenue your online store is making. Besides that, there are more metrics you can track, like items purchased, first-time purchasers, and total purchases.

On the other hand, you can visit your Universal Analytics dashboard and click on the Conversions Â» Ecommerce from the left column.

The overview section offers the most important stats, such as revenue, conversion rate, transactions, and average order value.

You can further drill down to view different reports. For example, you can switch to shopping and checkout behavior reports to see how users reach the conversion page. You can also figure out what stopped them at the last minute from completing the transaction.

You may also want to see our guide on how to set up WooCommerce conversion tracking.

Turning on Form Conversion Tracking in Google Analytics

Not all websites use an eCommerce platform to conduct business. For instance, a restaurant website may use an order delivery form, or a salon may use a booking form.

Many businesses use contact forms to capture leads from their website. A lot of news and blogs use an email newsletter to convert website visitors into subscribers.

To track them, you need to enable form conversion tracking in Google Analytics.

MonsterInsights comes with a Forms addon that lets you easily track form conversions on your WordPress site. It works with all popular WordPress form plugins, including WPForms, Formidable Forms, Gravity Forms, Contact Form 7, and more.

Simply go to the Insights Â» Addons page. Scroll down to the ‘Forms’ addon, and then click on the Install button.

Upon activation, you need to visit the Insights Â» Settings page and switch to the ‘Conversions’ tab.

MonsterInsights will automatically detect your WordPress form plugin and will also start tracking miscellaneous WordPress forms on your site.

Viewing Your Form Conversion Reports

You can now view your form conversion reports inside your WordPress admin area.

Head over to the Insights Â» Reports page and switch to the ‘Forms’ tab.

Youâ€™ll see a list of forms on your website with their impressions, conversion, and conversion rates.

This helps in tracking how each WordPress form is performing. You can optimize low-converting forms while increasing the visibility of high-converting forms.

For more details, please see our guide on how to set up form tracking in Google Analytics.

Setting Up Goals for Conversion Tracking in Universal Analytics

So far, we have covered how to track eCommerce and form conversions.

What if you wanted to manually set up conversion goals and track them in Google Analytics?

For instance, you may want to consider users visiting a specific page as a conversion. Since it is not a form submission or an eCommerce transaction, it will not appear as a conversion in your reports.

Universal Analytics allows you to create your own goals and track their conversion.

However, an important thing to note is that Google Analytics 4 doesn’t have goals anymore. It is one of the major differences you’ll see between the new and old versions.

That said, let’s see how to set them up in Universal Analytics and track them on your website.

Go to the Google Analytics dashboard and click the â€˜Adminâ€™ tab on the bottom left. Then, in the View column, click on Goals.

Now, you will need to create a new goal.

Simply click the ‘+ New Goal’ button to set up a new goal.

Next, you will need to select the goal type. Universal Analytics offers 4 types:
- Destination: This tracks whether a visitor went to a specific page. This could be a thank you page or any conversion page on your site.
- Duration: This tracks how long a visitor spends on your website. More time spent on a website means more engagement.
- Pages/Screens per session: This tracks how many pages an average visitor looks at on your site.
- Event: This can track all sorts of things, like button clicks, video plays, and downloads. It requires a bit more setup than the other options.
Destination and Event types are the most commonly used goal types for most businesses.

For this tutorial, we will create a ‘Destination’ goal to track visitors who view our thank you page after completing a form.

First, provide a name for your Goal. It needs to be something meaningful so that you can easily identify it in your Google Analytics reports.

After that, choose ‘Destination’ as your goal type and click the Continue button.

Now you can simply provide the last part of the URL you want to track as the destination.

For instance, if your page is:
https://www.example.com/thank-you-for-booking/

Then you should enter the following:
/thank-you-for-booking/

Below that, you can optionally add value for the conversion. This makes sense if people are completing a payment form or if you know how much each lead is worth to you on average.

If you want to track a funnel, such as a customer moving through a checkout process, then you can also do this as part of the destination goal. This can help you pinpoint areas you might want to improve.

Once youâ€™re happy with your goal, click the Save button. You should then see your goal listed in a table. You can edit it, switch it off and on, or create more goals here.

Viewing Your Goal Conversions in Universal Analytics

Now that you have created your goal, allow Google Analytics to collect some data. After that, you can view your Goal Conversion report under the Google Analytics dashboard.

Simply, go to the Conversions Â» Goals and then click on Overview.

Like all Google Analytics reports, you can drill down to view visitor journeys and get deeper insights.

For more details, see our complete guide on setting up goals in Google Analytics.

Setting Up Events in Google Analytics 4

Google Analytics 4 replaces goals with events. You can manually configure events to track different user interactions in GA4.

First, you’ll need to go to the ‘Admin’ settings from your GA4 property.

Next, you will need to navigate to the Property column.

After that, simply click the ‘Event’s option.

You are now ready to create a new event in GA4.

Simply click the ‘Create event’ button to get started.

You should now see a new window slide in from the right. This is where all your custom events will be listed.

Go ahead and click the ‘Create’ button.

On the next screen, you can enter details of your new event.

Google Analytics 4 already has pre-built events. Simply click the Custom event name dropdown menu and choose an event. For example, we’ll select the ‘file_download’ event for this tutorial.

GA4 will automatically enter the specific Parameter and Operator for your custom event.

Next, you can enter a value for your event. For instance, we will enter ‘.pdf’ since we want to track PDF file downloads. However, you can enter any specific word you use to organize filenames on your site.

After entering these details, click the ‘Create’ button at the top.

You will now see your new custom event listed under the Custom events area in GA4.

Viewing Your Event Conversions in Google Analytics 4

Now that you’ve created a custom event in GA4, the next step is to view the conversions.

To do that, simply head to Reports Â» Engagement Â» Event: Event name from the menu on your left and view the report.

You can now repeat this step to track other custom events.

That said, an easier way of tracking user behavior is by using MonsterInsights. The plugin automatically sets up different events in Google Analytics.

This way, you don’t have to manually configure events or worry about messing up your tracking.

Google Ads Conversion Tracking in WordPress

If you run Google Ads (formerly Google AdWords) to bring targeted traffic to your website, then you may want to track those conversions.

Setting up is a bit complicated because it requires adding code to your website. However, with MonsterInsights, you can easily set up Google Ads conversion tracking without editing code or hiring a developer.

First, you can go to Insights Â» Addons from your WordPress dashboard and install the Ads addon.

Once you install the addon, it should automatically activate.

From here, you can go to Insights Â» Settings and head to the Publisher tab.

Next, you can scroll down to the ‘Ads Tracking’ section.

Here, you will need to enter the Conversion ID, which will be in this format: AW-123456789.

If you’re tracking Google Ads on an eCommerce store, then you can also enter the Conversion Label.

To find the Conversion ID and Conversion Label, you’ll need to go to your Google Ads dashboard and create a conversion action.

For more details, please follow our step-by-step guide on how to set up Google Ads conversion tracking in WordPress.

Viewing Google Ads Conversion Reports in Google Analytics 4

Your Google Ads conversion tracking will now appear in your Google Analytics reports.

In Google Analytics 4, you can head to Acquisition Â» Acquisition overview and then navigate to the ‘Session Google Ads’ report.

After that, click the ‘View Google Ads campaigns’ option at the bottom of the report.

This will expand the report and show more details about your ad campaigns.

You can see the total number of users, sessions, Google Ads clicks, and more.

Viewing Google Ads Conversion Reports in Universal Analytics

For Universal Analytics, you can open your website property.

After that, view the Google Ads report by going to the Acquisition Â» Google Ads Â» Campaigns section. Here, you can see conversions for all your paid campaigns.

Use UTM Parameters for Conversion Tracking in Google Analytics

UTM parameters are special tags you can add to URLs to pass important information to Google Analytics.

For instance, if you want to track users coming from a particular ad, then you can add UTM parameters to your ad URL like this:
```
https://yourwebsite.com/special-offer/?utm_source=ads&utm_medium=cpc&utm_content=bfad
```
You can also use UTM parameters anywhere you want to share your URLs.

For instance, your email newsletter, Tweets, SMS campaigns, and more.
```
https://yourwebsite.com/special-offer/?utm_source=newsletter&utm_medium=email&utm_campaign=jan_sale
```
MonsterInsights makes it super easy to build URLs with UTM parameters. Simply head over to the Insights Â» Tools page and select the ‘URL Builder’ tab.

Simply enter the UTM parameters you want to use, and it will automatically generate the URL, which you can then use in your campaigns.

For instance, you can enter a campaign source, like a newsletter or Google, which tells you where the users are coming from. After that, you can define a campaign medium, such as emails or banner ads, and enter a campaign name.

MonsterInsights will also give you additional options to add campaign terms and content.

This is useful if you’re split-testing different emails or paid campaigns.

For creating a custom URL, you can leave these options blank.

Next, you can scroll down to the bottom to see your custom URL.

Go ahead and use the link for campaigns and track conversions on your website.

Viewing UTM Parameter Reports in Google Analytics 4

Now that you’ve added UTM parameters to a URL, you can track its performance in Google Analytics.

First, log in to your GA4 account. After that, head to Reports Â» Acquisition Â» Traffic Acquisition from the menu on your left.

You should now see traffic from different sources on your website, such as organic search, email, display, and more.

You can use the search bar to filter the traffic source for your custom campaign. For example, if you’re tracking conversions from a newsletter, then you can look up ‘Email’ in the report.

After that, you further drill down and filter your traffic.

Simply click the ‘+’ button under the search bar.

GA4 will then show different options to filter your traffic.

You can select Traffic source Â» Session source from the dropdown list.

Next, Google Analytics will list your email campaigns.

You can now see which campaign performs best and gets the most conversions.

Viewing UTM Parameter Reports in Universal Analytics

In Universal Analytics, you can track the conversions of your campaigns under your Google Analytics dashboard.

Simply switch to the Acquisition Â» Campaigns Â» All Campaigns report.

Your campaigns will appear here.

You can click on any of them to drill down further.

Setting Up Facebook Conversion Tracking in WordPress

Facebook is the largest social media website on the planet, with billions of active users. This is why Facebook ads are sometimes the easiest way to reach a niche audience.

Now, if you are running Facebook ads, then you may want to see how well your ads are doing by implementing conversion tracking for your Facebook ads.

Usually, you’d need to add a code snippet to your WordPress website to track Facebook conversions. However, WPCode makes it very simple, and you can simply enter the Facebook Pixel ID to set up tracking.

First, you’ll need to log in to Facebook and visit the Meta Business Suite. Then, click on All Tools Â» Events Manager.

Next, you need to add a data source to the Event Manager.

Simply click the â€˜+ Connect to Data Sourcesâ€™ button in the left-hand menu.

You should now see different options to connect your new data source.

Go ahead and select the â€˜Webâ€™ option and click the ‘Connect’ button to continue.

After that, enter a name for your pixel.

Once that’s done, you can click the ‘Create Pixel’ button.

Next, you need to choose how to connect your website and send activity to Facebook.

At the bottom, you will see the Facebook Pixel. Go ahead and copy the pixel ID.

Next, you can return to your WordPress website dashboard and install and activate the WPCode Free Plugin plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Note that you’ll need at least the WPCode Plus plan because it includes the Conversion Pixel Addon. However, there is also a free version of WPCode you can use to get started.

Upon activation, you need to visit the Code Snippets Â» Conversion Pixel page and go to the Facebook tab. From here, you need to paste the Facebook Pixel ID in the respective field.

WPCode will now automatically add the code to your site that’s needed to track Facebook ad conversions.

Setting Up Twitter Conversion Tracking in WordPress

If you run Twitter Ads to promote your business, then you’ll need to set up Twitter conversion tracking to measure the success of your ads.

Simply log in to your Twitter Ads account and click on the Tools Â» Event manager from the menu at the top.

You should now see a pixel created by Twitter.

Go ahead and click the ‘View Twitter Pixel’ option.

On the next screen, you will see different options to add the Twitter pixel to your site.

You can use the ‘Pixel Code’ method and simply copy the code.

You will need to add this code to the header of your WordPress site.

First, you need to switch back to your WordPress website’s admin area.

If you haven’t already done so, then go ahead and install and activate the WPCode plugin. For more details, please see our guide on how to install a WordPress plugin.

Upon activation, you need to visit the Code Snippets Â» Header & Footer page. Now you can paste the Twitter pixel code into the Header section.

Don’t forget to click the ‘Save Changes’ button to store your settings.

After you have successfully installed the pixel code, you can track conversions on your Twitter Ads account.

Optimizing Conversion Rates to Boost Sales

Once you start tracking conversions on your website, the next step is to improve those conversion rates.

You’d be surprised how little things can make a huge impact on your business.

The best way to improve your conversions is by using OptinMonster. It is the best conversion optimization software on the market and helps you convert more visitors into customers.

OptinMonster comes with tools like lightbox popups, fullscreen welcome mats, countdown timers, slide-in boxes, and more.

It integrates with any email marketing service and works with all popular eCommerce platforms.

OptinMonster’s display rules allow you to show targeted messages to your customers at the precise time and nudge them into making a buying decision.

For instance, if you notice that customers are leaving a product page without taking any action, then you can offer them a discount when they are about to exit.

Similarly, you can run time-sensitive campaigns to trigger the FOMO effect and give customers a nudge in the right direction.

For more practical tips, see our guide on how ways to recover WooCommerce abandoned cart sales.

We hope this guide helped you set up conversion tracking in WordPress. You may also want to see our comparison of the best email marketing services and the ultimate guide to WordPress speed and performance.

If you liked this article, then please subscribe to ourÂ YouTube ChannelÂ for WordPress video tutorials. You can also find us onÂ TwitterÂ and Facebook.

The post WordPress Conversion Tracking Made Simple: A Step-by-Step Guide first appeared on WPBeginner.
13.03.2023