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  • 9 Best Age Verification Plugins for WordPress (Compared)

    Are you looking for a plugin to set up age verification on your WordPress site?

    Setting up age restrictions allows you to limit users from seeing content due to legal requirements or the nature of the content. You can set up age verification with the right WordPress plugin without editing any code.

    In this article, our expert team have researched and picked the best age verification plugins for WordPress.

    Best age verification plugins for WordPress

    Why Do You Need an Age Verification Plugin?

    If you’re selling products or promoting goods that are age sensitive, then it is important to verify the user’s age before allowing them access.

    For example, many countries have laws and regulations that require websites to verify users’ age. This is common if you’re in the business of selling alcohol, tobacco, cannabis, vape, tattoos, and other similar goods.

    Similarly, different videos and games are not appropriate for minors and require an age gate. You can also add age verification on your membership website if it contains sensitive content.

    A simple way of adding age verification to a WordPress site is by using a plugin. You don’t have to edit any code or hire a developer.

    Plus by using a plugin, you can show a confirmation form or a popup where users can enter their age before accessing the content or buying a product.

    That being said, let’s look at the best age-verification WordPress plugins for different business needs.

    1. WPForms

    The WPForms form builder plugin for WordPress

    WPForms is the best WordPress contact form plugin that is beginner friendly and lets you create all types of forms. It offers a drag-and-drop form builder and comes with over 500+ pre-built form templates.

    WPForms offers a Form Locker addon that allows you to set up age restrictions on your online forms. You can pick age as the verification type for your form and define the age limit. Users will then have to enter their date of birth before they can submit a form on your site.

    Enable age verification in WPForms

    Using WPForms, you can create forms for all kinds of situations. For instance, the plugin lets you create a login form or a registration form and only allows logged-in users to view the content.

    If you’re looking for feedback about your company from a specific age group, then you can create a survey form and add an age restriction. Similarly, you can add an order form on your website with age verification to sell concert tickets or alcohol.

    Besides that, WPForms also offers other features and addons. You can integrate payment services like Stripe and PayPal to accept online payments, allow file uploads, connect email marketing services, and more.

    Pricing: You will need the WPForms Pro version to access the Form Locker addon and set up age verification in WordPress. This will cost you $199.50 per year. There is also a WPForms Lite version you can use for free.

    2. OptinMonster

    OptinMonster

    OptinMonster is the best lead generation and popup plugin for WordPress. It helps you get more leads, grow your email list, and boost conversions.

    You can create stunning campaigns for your site, including age verification popups. The plugin offers a drag-and-drop campaign builder, pre-built templates, and lots of customization options. You can add different elements like images, buttons, videos, and more to your popup.

    For instance, you can create a simple age verification lightbox popup with Yes/No options or show a popup where visitors need to enter their date of birth.

    Create age verification popup

    OptinMonsters also offers fullscreen campaigns, which are great for restricting access to your website or a page until users confirm their age.

    The plugin provides powerful display rules that let you choose when and where to show your campaigns. For instance, you can show your age verification campaigns on selected pages or hide the popup for users that have already verified their age on your website.

    Besides that, OptinMonster easily integrates with different email marketing services and works with eCommerce platforms like WooCommerce and Shopify.

    Pricing: OptinMonster prices start from $9 per month (billed annually). There is also a free version of OptinMonster that you can use to get started.

    3. Age Gate

    Age gate

    Age Gate is a free age verification WordPress plugin that is very easy to use. Using the plugin, you can easily restrict content based on the user’s age.

    It offers 3 input options to add age verification in WordPress. You can show a dropdown menu and let visitors select an age, allow users to enter their date of birth, or simply offer a Yes/No option to verify age.

    Other than that, you can choose whether to restrict the entire website or select pages based on age. Plus, there is also an option to set different age restrictions for individual content using the plugin.

    With Age Gate, you get multiple customization options to edit the appearance of your age restriction message. For instance, you can add a logo, change the background color, add blur, add a background image, and more.

    Pricing: Age Gate is a free WordPress plugin.

    4. MemberPress

    MemberPress

    MemberPress is the best membership plugin for WordPress. It lets you create a membership site and sell subscription-based products and services.

    With MemberPress, you can add age restrictions to your WordPress site. Let’s say you don’t want members under 18 signing up for a particular membership or course. By setting up an age limit, you can prevent access to content.

    Besides that, MemberPress offers other powerful features. It gives you full control over who can access content, release paid content over time, add payment gateways, and more. You can also create and sell online courses using MemberPress’s course builder.

    If you want to learn more about setting up a subscription-based website, then please see our ultimate guide to creating a WordPress membership site.

    Pricing: MemberPress is a premium plugin with prices starting from $179.50 per year.

    5. WooCommerce Age Verification Popup

    WooCommerce age verification popup

    WooCommerce Age Verification Popup is the next plugin on our list. It is a paid extension for WooCommerce stores. If you have a WooCommerce store and you’re selling products like tobacco, vaping, medicines, fireworks, or items that require age verification, then this plugin is for you.

    The plugin offers 4 verification methods where users can simply enter their age, select their date of birth, click a checkbox, or simply select from a Yes/No option.

    Besides that, you can choose which pages the popup should appear on. For instance, you can enable it on your entire website or specific pages like cart, checkout, my account, and shopping page.

    There are also different customization options you can use to edit your popup. These include adding a background image, selecting a color, adjusting the border height, and text size, and more.

    However, if you want more options like prebuilt templates and the ability to add different elements to the popup, then you can use OptinMonster. It also works seamlessly with WooCommerce and offers more powerful display rules.

    Pricing: WooCommerce Age Verification Popup is available for $29 per year.

    6. Age Verification for WordPress

    Age Verification

    Age Verification for WordPress is a free WordPress plugin that you can use to add an age limit to your WordPress site. The plugin is beginner friendly and offers basic features.

    It adds an age verification popup to your site and restricts access to content for visitors that don’t meet the age requirements. Once a user verifies their age, a cookie is saved for 30 days, so they don’t have to verify their age again.

    The plugin offers limited options to edit your age verification box. For instance, you can only add a background image, logo, title text, message text, and edit the yes/no button text using the Age Verification plugin.

    However, there are other plugins on our list, like WPForms and OptinMonster, that offer more customization options. Plus, you get to choose from pre-built templates and drag-and-drop builders.

    Pricing: The Age Verification plugin is free to use.

    7. AgeChecker.Net 

    AgeChecker.net

    AgeChecker.Net is a third-party age verification platform for eCommerce websites. It uses identity networks and a proprietary database to verify customer’s age at checkout.

    The plugin is compatible with different eCommerce platforms, including WooCommerce, Shopify, Magento, BigCommerce, and more.

    It adds age verification on checkout pages and instantly verifies 90% of the user’s age in the United States.

    If the data isn’t available in the data sources, then it will ask for the customer’s ID verification. Once a customer submits the required documents, AgeChecker.Net’s 24/7 live team manually verifies it for you. If the customer is underage, they will disable their access to the product or service.

    Other than that, you can customize the minimum age, digital signature requirements, and order blocking based on the customer’s location. Plus, the plugin is compliant with Food and Drug Administration (FDA) and other federal and state regulations in the US.

    Pricing: AgeChecker.Net has a free WordPress plugin that connects with WooCommerce. However, you will need to signup for their premium plan, which will cost you $25 per month + 50¢ per accepted verification.

    8. AgeVerify

    AgeVerify

    AgeVerify is another WordPress age verification plugin that is free to use. The plugin is super simple to use and lets you create an age-verification message for your website.

    It comes with prebuilt templates that you can use for different types of businesses. Plus, you can edit the age verification text, change the text and color of the button, and more.

    What makes this plugin different from others on our list is that it lets you edit the cookie duration (in hours) for the age verification message. This way, your visitors won’t have to verify their age each time they visit your website.

    Pricing: AgeVerify is a free WordPress plugin.

    9. Easy Age Verify

    Easy Age verify

    Easy Age Verify is an age verification plugin for WordPress that comes with pre-built verification settings and messages for alcohol, vape, and adult businesses.

    The plugin is super easy to use and doesn’t require complex configuration. All you need to do is enable age verification, select your industry, and the plugin will take care of the rest. It also gives you the option to exclude age verification for logged-in users.

    On the downside, you cannot customize the appearance of your age verification message in the free version. However, you can use WPForms as an alternative. It helps display a custom age verification form anywhere on your website.

    Pricing: Easy Age Verify is free to use. There is also a premium version that unlocks customization features, and it costs $8.25 per month (billed annually).

    Which is the Best Age Verification WordPress Plugin?

    Our top picks for the best age verification plugin for WordPress are WPForms and OptinMonster.

    WPForms offers a Form Locker addon that allows you to add an age gate on any type of form and display it anywhere on your site. It offers a drag-and-drop form builder, prebuilt templates, and lots of customization options.

    On the other hand, if you’re looking to add an age verification popup on your WordPress site, then OptinMonster is the best option. It lets you create age verification popups, offers powerful targeting rules to show and track that campaign, and easily integrates with eCommerce platforms.

    We hope this article helped you find the best age verification plugin for WordPress. You may also want to see our post on the best live chat software for small businesses and proven ways to make money online blogging with WordPress.

    If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

    The post 9 Best Age Verification Plugins for WordPress (Compared) first appeared on WPBeginner.

  • 36 Best WordPress Blogs You Should Read & Follow (in 2023)

    Are you looking for the best WordPress blogs to follow, so you can get fresh WordPress tutorials, news, and latest community updates?

    WordPress is the most popular content management system (CMS) in the world and powers over 43% of sites on the internet. Following different WordPress blogs can help you learn how to better use WordPress, get website growth tips, stay up to date with WordPress updates, and receive latest community news.

    In this article, we will share the list of some of the best WordPress blogs that you should follow. We’re following these WordPress blogs in our own RSS reader.

    Best WordPress blogs to follow

    Why Should You Follow WordPress Blogs?

    If you have a WordPress website or plan to create one, then you definitely want to follow top WordPress blogs.

    You can get in-depth knowledge about WordPress and how it works. Plus, you get to see step-by-step tutorials on how to get started. Aside from that, they also have tips on choosing the best WordPress hosting services, themes, and plugins to operate your site.

    Many WordPress blogs will also share tips and tricks to optimize your website for search engines, make it load faster, strengthen your website security, make money online, and more.

    That being said, let’s look at some of the best WordPress blogs you should read and follow. We’ve broken down the list of blogs into different sections, so you can jump ahead by clicking the links below:

    Top WordPress Blogs to Follow

    If you are looking for blogs that help you learn about WordPress, then here are our top picks. Each of them covers detailed tutorials, plugin reviews, comparison posts, guides, the latest WordPress news, and more.

    1. WPBeginner

    WPBeginner

    WPBeginner is the largest free WordPress resource site for beginners. Our goal is to provide helpful tutorials on WordPress for small business owners, bloggers, and non-techy WordPress users.

    WPBeginner was launched in 2009 by founder Syed Balkhi. Since then, it has become one of the best WordPress blogs in the world. There are over 320,000 subscribers from across 190 countries.

    You can find a variety of topics on WPBeignner. There are WordPress beginner guides, showcases, step-by-step tutorials, articles on themes and plugins, comparison posts, and the latest news about WordPress.

    To help you get started with WordPress, here are some helpful tutorials on WPBeginner:

    You can visit the WPBeginner blog section to find more helpful content on WordPress.

    Besides that, you can also join the free WPBeginner Facebook group and connect with a large community of WordPress users and experts (over 90,000 members). It is an excellent place for beginners and non-tech users to get help and support about WordPress, plugin suggestions, learn tips and tricks, and more.

    If you like video content, then you can subscribe to WPBeginner’s YouTube channel. There are detailed videos on WordPress that will guide you every step of the way.

    2. IsItWP

    IsItWP

    IsItWP is another free online resource that offers WordPress tutorials, product reviews, guides, how-to articles, and showcases. It is a great place to get started with WordPress and learn about different things.

    You can learn about creating a WordPress blog, online store, membership site, and more. Plus, you’ll get to know about WordPress security, performance, email marketing, lead generation, plugins, and themes. It also offers detailed guides on marketing hacks, like 30 ways to make money online blogging.

    The best part about using IsItWP is that you get to use multiple free tools. Some tools include a domain name generator, WordPress speed test, website uptime checker, headline analyzer, and more.

    3. Blog Tyrant

    Blog Tyrant

    Blog Tyrant is the next WordPress blog on our list. If you’re looking to start a WordPress blog and learn strategies to grow your business, this is the right website for you to follow.

    Blog Tyrant was started in 2010 to help bloggers make a living online. It covers extensive guides, how-to tutorials, product reviews, and other resources to help you create a successful blog and make money online.

    The website also lists valuable tools for blogging and helps pick the right plugins for your website.

    For instance, you can use tools like a password generator to secure your website, a security scanner to check for vulnerabilities, or a site speed test to see how fast your website loads.

    4. WP Tavern

    WP Tavern

    WP Tavern is another famous WordPress blog that covers the latest news and events about WordPress. You can follow the blog to learn about new WordPress releases, and industry news.

    It also covers the latest news about different WordPress plugins and themes. You can learn about product acquisitions, feature releases in themes, and new features coming in WordPress, and more.

    5. WPForms

    The WPForms form builder plugin for WordPress

    WPForms is the best WordPress form builder plugin in the market used by over 5 million websites.

    With the WPForms blog, you can learn how to create all types of forms for your WordPress site. From simple contact forms to complex multistep forms, the WPForms blog has detailed guides and tutorials to help you out.

    Plus, you get to stay informed about the latest updates and releases in the plugin. Other than that, you’ll find more helpful blog posts, how-to guides, and showcases on WordPress. For example, there are step-by-step tutorials like how to create an NPS survey form in WordPress or thought-leadership pieces like 7 benefits of conversational marketing.

    6. Elegant Themes

    Elegant Themes

    Elegant Themes offers a high-quality premium WordPress theme collection. It is also the company behind Divi, a popular WordPress theme and page builder.

    The Elegant Themes blog offers a lot of content focused on using Divi. For instance, you can learn how to use the website builder, use its features, and customize your site.

    Aside from content on Divi, Elegant Themes also publishes general content about WordPress. There are WordPress tutorials, plugin suggestions, reviews, comparisons, and other marketing guides. For example, you can read articles like how to customize your WordPress header.

    7. CodeinWP

    CodeinWP

    CodeinWP is the next WordPress blog on our list. It covers extensive topics about WordPress and offers tutorials, lists, comparison posts, and other detailed guides.

    What makes CodeinWP different is that it offers various resources and tools besides blog posts and guides. For instance, there are free code snippets you can use to customize your WordPress site.

    They also offers free illustrations from designers that you can use for your site among other helpful resources.

    8. OptinMonster

    OptinMonster

    OptinMonster is the best WordPress popup and lead generation software. It helps you grow your email list, get more leads, increase sales, and optimize your site for conversions.

    With the OptinMonster blog, you can learn how to use the plugin and get the most out of it. There are detailed tutorials on setting up different marketing campaigns, configuring targeting rules to show popups at the right place and time, and more.

    Besides that, you can get knowledge about content marketing, email marketing, and lead generation in WordPress by following the blog.

    What makes OptinMonster blog different is its case studies. You can learn how other companies are using the plugin to get more email subscribers, which display rules they’re using to target new audiences, how they’re converting traffic into leads, and more.

    9. Post Status

    Post Status

    Post Status is a membership community for people looking to work and grow in the WordPress ecosystem. It offers premium memberships and access to different content about WordPress.

    You can get the latest news about WordPress, learn about new plugin features and acquisitions, and read blogs about different Post Status members. For example, there are blog posts called Membership Spotlight, where you get to know about Post Status members, their experience in working in WordPress, and more.

    It is also an excellent resource for anyone who wants to connect with founders of WordPress plugins, developers, and other WordPress enthusiasts. There are plans for individuals, agency owners, product founders, and partners.

    With Post Status premium memberships, you get important WordPress news and events in the weekly newsletter, access to the Slack community, members-only content, and a weekly members hurdle.

    The website also has a podcast and videos to get insights about WordPress. As a partner, you can also post WordPress job openings for your company on the Post Status website.

    10. Torque Magazine

    Torque Magazine

    Torque Magazine is another top WordPress blog you should follow. It is a publication by WP Engine but maintains complete editorial independence.

    The website covers extensive articles on WordPress. It has divided its content into different categories: development, tools, business, community, videos, and ebooks.

    For example, you can find useful guides like CSS best practices and troubleshooting WordPress issues under the development section. You’ll also find interviews with industry experts, step-by-step tutorials, plugin suggestions, marketing and SEO tips and tricks, and more in Torque Magazine.

    Best WordPress Plugin Blogs

    There are many WordPress plugins that have a great blog section. They cover extensive topics on WordPress and share useful tips and resources.

    You can follow these blogs to get more information about WordPress and learn how to use a specific plugin.

    1. MonsterInsights Blog – MonsterInsights is a popular WordPress analytics plugin used by over 3 million websites. Their blog contains helpful marketing tips like how to setup website tracking, and make data-driven decisions to grow your business.
    2. All in One SEO Blog – AIOSEO is the best WordPress SEO plugin used by over 3 million websites. Their blog covers SEO tips and WordPress tutorials to help you improve your SEO rankings.
    3. WooCommerce Blog – WooCommerce is a popular eCommerce plugin for WordPress. Their blog covers eCommerce tutorials to help boost your online sales.
    4. Yoast SEO Blog – Yoast SEO is a popular WordPress SEO plugin. They also have a blog focused on SEO optimization tips to help you boost your SEO rankings.
    5. Smash Balloon Blog – Smash Balloon is a leading WordPress social media plugin used by over 1.4 million websites. Their blog has tips on how to improve your social media engagement.
    6. PushEngage Blog – PushEngage is the best web push notification software to help you boost your traffic. Their blog has tips on how to grow your traffic, conversions, and user engagement.
    7. Easy Digital Downloads Blog – EDD is the best plugin for selling digital downloads in WordPress. Their blog covers tips for online creators to help you increase your sales & revenue.
    8. SeedProd Blog – SeedProd is a popular page builder for WordPress. Their blog covers tips on how to improve your website design and tips to improve your website customization workflow.
    9. AffiliateWP Blog – AffiliateWP is the best WordPress affiliate plugin for WordPress and WooCommerce. Their blog covers tips on how to create and grow your affiliate program.
    10. WP Simple Pay Blog – WP Simple Pay is a leading payments plugin for WordPress. Their blog cover tips on securely accepting payments as well as other WordPress tutorials.
    11. RafflePress Blog – RafflePress is the best WordPress giveaway plugin. Their blog cover tips on how to unlock viral traffic growth for your website to get more traffic, subscribers, and sales.
    12. ThriveThemes Blog – ThriveThemes is a popular conversion optimization suite for WordPress. Their blog covers marketing tutorials and tips to improve your converisions.
    13. WP Mail SMTP Blog – WP Mail SMTP is one of the must have plugins for WordPress used by over 3 million websites. Their blog covers tips on how to improve your email deliverability along with other WordPress tutorials.
    14. WPMU Dev Blog – WPMU Dev offers a suite of WordPress plugins and tools. Their blog covers a vast number of topics from how-to posts, product reviews, news, and more.

    Blogs by WordPress Founders and Influencers

    You can also learn a lot about WordPress from different founders and influencers. You get to read about their journey, experiences, and how they’re growing their business in the WordPress space.

    1. Syed Balkhi – Syed Balkhi is the founder of WPBeginner and a well-known entrepreneur. His blog shares tips on his entrepreneurship journey.
    2. Matt Mullenweg – Matt Mullenweg is the co-founder of WordPress. His blog is always full of his latest experiences and entrepreneurship journey.
    3. Chris Lema – Chris Lema is a well-known speaker and blogger who writes about various topics from communication, eCommerce, LMS, and more.
    4. Tom McFarlin – Tom McFarlin is a WordPress developer who loves writing, building, and sharing WordPress-based projects. You can follow his blog to learn about WordPress, PHP, databases, and other backend technology.
    5. Joost de Valk – Jost is the founder of Yoast and now serves as the head of WordPress strategy for Newfold Digital (parent company of Bluehost).

    There are other great resources out there that help not only help you learn about WordPress but also allow you to grow your website.

    You can learn tips on growing your traffic, boosting search engine rankings, uncovering different marketing techniques, and more from marketing and SEO blogs. These blogs also cover WordPress’s latest news and guides, which is really useful.

    1. Neil Patel Blog – Neil Patel is a top SEO influencer who regularly creates detailed SEO tutorials, guides, case studies, and more to help you learn SEO.
    2. Search Engine Roundtable – Search Engine Roundtable is the go-to WordPress blog for staying up to date with SEO news, Google algorithm changes, and more.
    3. Search Engine Journal – Search Engine Journal is another popular SEO blog although their coverage on WordPress topics are generally extremely biased and misinformed. We only recommend following their SEO tips but for WordPress related news, you should avoid them.
    4. Digital Marketer – Digital Marketer provides marketing tutorials, guides, and best practices on how to grow your online traffic and sales.
    5. ShoutMeLoud – ShoutMeLoud is a blog created by Harsh Agrawal. He’s a well-known blogger who shares his blogging journey, WordPress tips, and more to help you grow your online presence.
    6. Blogging Wizard – Blogging Wizard is a popular resource that you can use to learn proven strategies for growing your WordPress blog.
    7. Ahrefs Blog – Ahrefs is a popular SEO tool. Their blog is full of useful guides to improve your website’s SEO ranking.

    Which is the Best WordPress Blog to Follow?

    The best WordPress blogs to follow are WPBeginner, IsItWP, Blog Tyrant, and WP Tavern.

    After being in the WordPress industry for the last 16+ years, we recommend you follow multiple WordPress blogs. Each of the top 10 blogs listed in our post will help you expand your knowledge about WordPress and pick up new ways to grow your business.

    The easiest way to follow these WordPress blogs is by either adding them to your RSS feed reader or joining their free email newsletter.

    We hope this article helped you pick the best WordPress blog to follow. You may also want to see our guide on how to create your email newsletter, and our expert pick of the best WordPress plugins for all websites.

    If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

    The post 36 Best WordPress Blogs You Should Read & Follow (in 2023) first appeared on WPBeginner.

  • How to Use Cookie Retargeting in WordPress to Show Custom On-Site Messages

    Do you want to use cookie retargeting in WordPress?

    Cookie retargeting is the secret tool already used by many of the most popular websites. It allows you to show custom on-site messages to your users based on their past behavior which helps you boost sales.

    In this article, we’ll show you how to use cookie retargeting in WordPress to show custom on-site messages and boost conversions.

    How to use onsite cookie retargeting in WordPress

    What is Cookie Retargeting?

    Cookie retargeting is a marketing technique where websites use cookies to track user behavior and offer a personalized experience.

    There are two types of cookie retargeting techniques.

    First, there is off-site cookie retargeting. This method is used to track user activities across the web.

    Facebook pixel and Google remarketing are two of the most popular advertising programs that allow you to use their massive reach and show targeted ads to people who visit your website.

    Secondly, you have on-site cookie retargeting, which allows you to show targeted messages to users based on how they interact with your WordPress website.

    What are cookies?

    Cookies are small text files containing pieces of data. Websites set cookies in users’ browsers to store temporary information such as login status, user preferences, session details, and more.

    How to Use On-Site Cookie Retargeting to Boost Conversions?

    There are a number of ways website owners use on-site retargeting messages to boost conversions and increase sales.

    For instance, eCommerce stores can show custom offers to users based on how they interact with other offers. This allows you to create a dynamic sales funnel that leads users to make a purchase.

    Another use-case scenario would be lead generation. With on-site retargeting, if a user closes one sign-up form, then you can show them a different message with another offer.

    On-site retargeting messages are highly effective because:

    • It shows personalized messages to users at a time when they are already engaged with your website.
    • Allows you to create customized campaigns that get better with each user interaction until they convert
    • You save money on paid advertising campaigns by utilizing your existing website traffic to the max

    That being said, let’s take a look a how to use cookie retargeting in WordPress.

    Creating On-Site Retargeting Campaign in WordPress

    The best way to create on-site retargeting messages is by using OptinMonster. It is the best conversion optimization and lead generation software in the world.

    You can use it to easily create attention-grabbing signup forms, popups, welcome mats, in-line offers, custom offers, and more.

    First, you need to signup for an OptinMonster account by visiting the website and clicking the ‘Get OptinMonster Now’ button. You’ll need at least their Pro plan for cookie retargeting and Growth plan for follow-up campaigns.

    OptinMonster

    Next, you’ll need to install and activate the OptinMonster plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

    This plugin acts as a connector between your WordPress site and the OptinMonster app.

    Upon activation, you will see the welcome screen. Simply click the ‘Connect Your Existing Account’ button.

    Connect your existing account

    Next, a new window will open, where you’ll need to sign in to your account and connect your website with OptinMonster.

    Go ahead and click the ‘Connect to WordPress’ button.

    Connect OptinMonster to WordPress

    Now, you’re ready to create a new campaign.

    First, you’ll need to go to OptinMonster » Campaigns from your WordPress admin panel and then click the ‘Create Your First Campaign’ button.

    Create first OptinMonster campaign

    This will take you to the OptinMonster website, where you’ll be asked to choose a campaign type and a template.

    You can choose any campaign type or template, but for this tutorial, we’ll be creating a lightbox popup.

    Choose a campaign type and template

    You can select any template that you’d like to use for your campaign.

    Next, you’ll be asked to provide a name for your campaign and click the ‘Start Building’ button.

    Click start building

    After that, you’ll enter the drag-and-drop campaign builder interface.

    It is a powerful design tool where you can simply point and click on any item to edit it. You can also add new items like buttons, images, columns, and more to your popup campaign.

    Edit your onsite targeting campaign

    Next, you can switch to the ‘Display Rules’ tab at the top.

    Here, OptinMonster will give you different options for displaying your onsite targeting campaigns.

    Select display rules

    For instance, you can show the popup after users spend a certain time on the page, are from a particular location, or are about to exit your website.

    By default, OptinMonster will show your campaign after a visitor spends at least 5 seconds on the site. Plus, it appears on all the pages.

    Set up display rules

    Once you are satisfied, simply switch to the publish tab.

    Next, you’ll need to make your campaign live by changing its status from Draft to Publish. Don’t forget to click the ‘Save’ button when you’re done.

    Publish your onsite targeting campaign

    Now by default, OptinMonster will show this campaign to all users who visit your website. Users will be able to close the popup or perform their desired action.

    Creating a Retargeting Campaign to Show Custom Messages

    Now that you have launched your first campaign, let’s add another campaign using the follow-up retargeting feature.

    Click on the create new campaign button in the OptinMonster dashboard and select your campaign type and template. Since we have used a lightbox popup, we’ll be using a ‘Floating bar’ as our retargeting campaign.

    Choose a floating bar template

    After selecting a template, you’ll enter your campaign name.

    Then simply click the ‘Start Building’ button to continue.

    Click start building

    After that, you’ll enter the OptinMonster builder where you can design your campaign using simple drag-and-drop tools.

    You can edit the optin text, adjust the countdown timer to generate FOMO, add a coupon, and so much more.

    Edit the floating bar campaign

    Once you are satisfied with the design, it is time to select which users you want to show this custom message to.

    Simply switch to the Display Rules tab at the top of the builder. OptinMonster offers a ton of display rules that you can choose from. You can also add multiple rulesets.

    Choose has closed display rule

    Next, under the If menu, go to the ‘Personalization’ display rules options and select Has Closed.

    After that, select ‘Campaign’ and then select your previous campaign.

    Select previous campaign

    Next, you need to switch to the ‘Publish’ tab.

    Here, simply change your campaign status from Draft to Publish under ‘Publish Status.’ Once that’s done, simply click the ‘Save’ button and exit the campaign builder.

    Publish has closed campaign

    You can now visit your website in the incognito browser tab to see your campaign and the follow-up retargeting message.

    Adding Cookie Retargeting with Custom Messages

    Cookie retargeting allows you to show custom messages to users based on their previous actions, cart status, shopping history, and more.

    This allows you to create promotions and upsells designed for customers at different stages of your sales funnel.

    When customizing your campaign, simply switch to the ‘Display Rules’ tab.

    Under the If menu, you can go to the ‘Targeting (Who)’ display rules options and select Cookie Targeting.

    Select cookie targeting

    Next, you’ll need to enter the cookie key and value. The key is the cookie name, and the value parameter is the contents of the cookie.

    OptinMonster lets you select different operators to use for the display rule. These include options like match exactly, contain, exist, start with, ends with, and more operators.

    For instance, if you are using WooCommerce, then you can use WooCommerce cookies to target users who have added products to their cart. This way, you can cross-sell items in their cart, reduce cart abandonment, and more.

    Enter cookie key and value

    After adding cookie retargeting rules, go to the ‘Publish’ tab.

    From here, simply change the Publish Status from Draft to Publish for your campaign.

    Publish has closed campaign

    OptinMonster will now display your custom message based on the cookie-targeting rules you have set.

    We hope this article helped you learn how to use cookie retargeting in WordPress to show custom on-site messages. You may also want to see our guide on how to recover abandoned cart sales in WooCommerce as well as our comparison of the best live chat software for websites.

    If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

    The post How to Use Cookie Retargeting in WordPress to Show Custom On-Site Messages first appeared on WPBeginner.

  • 9 Best Google Optimize Alternatives (Free and Paid)

    Recently one of our readers asked us for our suggestion on the best Google Optimize alternative?

    Google Optimize is a tool that lets you conduct experiments on your website. However, Google recently announced that the Optimize tool will be sunset in September 2023, and your experiments will stop after this date.

    This has left many business owners and marketers scrambling to quickly find a Google Optimize alternative for their A/B testing needs.

    In this article, we will share the best Google Optimize alternatives, so you can choose the solution that works for your needs. We will also share what we’re going to be switching to as well.

    Best Google Optimize alternatives

    What is Google Optimize and Why Use an Alternative?

    Google Optimize is a free tool by Google that allows you to split test pages on your WordPress website and improve user experience.

    You can set up conversion experiments using the tool and see if making changes to a landing page increases conversions. For example, you can A/B split-test two versions of a sales page, use different headlines, or change the color of the call to action (CTA) buttons to see which one works the best.

    However, Google announced that they will sunset Google Optimize on September 30, 2023. After this date, the tool will no longer be available, and all your experiments and personalizations will end on that date. Besides that, you won’t be able to access data after the sunset date.

    You can use a Google Optimize alternative to continue experimenting and testing your site. There are many tools in the market that let you conduct A/B tests with ease, require no coding to set up, and offer powerful features.

    Let’s look at the best Google Optimize alternatives especially the ones that works seamlessly with WordPress websites, but several of these Google Optimize competitors will work on all website platforms.

    1. Thrive Optimize

    Thrive Optimize

    Thrive Optimize is the best Google Optimize alternative for WordPress that is super easy to use. It is part of the Thrive Theme suite, which includes an ecosystem of WordPress plugins focused on boosting conversions on your site.

    With Thrive Optimize, you can conduct experiments and A/B test landing pages without editing code. Unlike Google Optimize, the plugin is beginner friendly, as there is no need to add code snippets to your site.

    You can get started in no time. Simply create a landing page using the visual builder and then create a variant. After that, pick a conversion goal, which includes page visits, opt-in form submissions, and revenue. Once that’s done, go ahead and run the test.

    Thrive Optimize Visual Split Testing for WordPress

    The best part is that you don’t have to switch between tabs or windows to view the results of your experiments. If you’re using Google Optimize, then you’d have to jump back and forth between tabs to see the results.

    Instead, Thrive Optimize shows a report inside your WordPress dashboard. You can quickly view which variant is converting the best. Besides that, you can create as many variations of a landing page for testing as you want. The plugin also picks a winner and shows the best variant.

    Pricing: Thrive Optimize is part of the Thrive Themes suite which costs $299 per year and includes 9 other powerful conversion tools. You can also purchase Thrive Optimize bundle for $199 / year.

    2. OptinMonster

    OptinMonster

    OptinMonster is the best WordPress popup plugin and lead generation software in the market. You can create campaigns like floating bars, welcome screen mats, and popups to grow your email list, increase conversions, and get more leads.

    OptinMonster offers an A/B testing tool that lets you test different popup and modal campaigns. It makes a great Google Optimize alternative because it’s very easy to use. You can customize and create different variants using the drag-and-drop campaign builder.

    Once you’ve created a split test, OptinMonster will randomly show the variations to your visitors and pick a clear winner. You can then see in-depth stats about conversions inside your WordPress dashboard and find out which campaign performs the best.

    Pricing: You will need the OptinMonster Plus or higher plan to use the A/B testing feature, with prices starting from $19 per month.

    3. VWO Testing

    VWO testing

    VWO Testing is a popular A/B testing tool and a great alternative to Google Optimize. You get more features than Google Optimize, as it allows you to run multiple experiments on your website, products, apps, and server side.

    It comes with a visual builder to change different elements on your webpage, like text, images, shapes, backgrounds, and more. After making the changes, you can run split tests and see which variant performs the best.

    VWO Testing offers an AI-power copywriting tool. This way, you can automatically select different headlines, CTA copies, and product descriptions to test.

    It also lets you run tests based on user segments and behavior. For instance, you can select a target audience based on time spent on a page, scroll depth, exit intent, and when someone clicks on elements.

    Pricing: VWO offers a free plan that you can use for up to 50 thousand users per month. If you have more users, then you can upgrade to their premium plans.

    4. FunnelKit

    FunnelKit

    FunnelKit, formerly known as WooFunnels, is the best WordPress and WooCommerce sales funnel plugin. You can use the plugin to create funnels to generate leads, offer seamless checkouts, 1-click upsells, and more.

    FunnelKit is another Google Optimize alternative that comes with an A/B testing feature specially for WooCommerce. You can split-test your product prices, page layouts, messages, designs, and funnels without editing code.

    The plugin is beginner friendly and helps you set up experiments within minutes. You can test headings, images, prices, product descriptions, and every other component on a page. FunnelKit also helps declare a winner once there’s enough data to see which funnel converts the best.

    Besides that, FunnelKit also offers other features. For example, it offers FunnelKit Automation which allows you to set up automated emails and SMS campaigns.

    Pricing: FunnelKit offers multiple pricing plans. To use the A/B Testing feature, you’ll need the Plus plan. It will cost you $179.5 per year.

    5. Convert.com

    Convert.com

    Convert.com is a proven A/B testing tool to help you boost conversions. It provides fast & flicker free A/B testing experience and is known for their speed.

    They are a perfect Google Optimize alternative because it gives you access to all the features you’re accustomed to with Google Optimize and then some more.

    Convert also let you seamlessly integrate your tests with Google Analytics as well as other tools like Hotjar, Heap, Segment, HubSpot, and more.

    Their onboarding is a bit slow, but once you’re up and running, you can create unlimited tests and quickly deploy changes.

    Pricing: Convert.com prices start from $99 per month, and you get a 14-day free trial.

    6. Crazy Egg

    Crazy Egg

    Crazy Egg is a popular heatmap tool in the market. You can use heatmaps to see how users behave on your website, where they click, and how they move the mouse cursor and scroll through pages.

    Crazy Egg offers an A/B testing tool that you can use to run experiments on your website and boost conversions. What makes it a great Google Optimize alternative is the features it offers along with A/B testing.

    You get heatmaps, recordings of visitors using your website, error tracking, surveys, and traffic analytics. Plus, you can configure it without editing code, which isn’t possible if you’re Google Optimize.

    Crazy Egg offers a multivariate engine where all you need to do is choose the elements you want to test and add your ideas. The engine then does the heavy lifting and conducts the test for you.

    The best part is that it is easily integrated with website builders, including WordPress, Shopify, Squarespace, Wix, and more.

    Pricing: Crazy Egg offers different pricing plans starting from $29 per month. You get unlimited A/B tests in each pricing plan, and there is also a 30-day free trial to get started.

    7. Adobe Target

    Adobe Target

    Adobe Target is an enterprise-level solution to run split tests on their website and is part of Adobe Marketing Cloud. It is more powerful than Google Optimize and offers an omnichannel approach to the A/B test.

    What this means is that instead of running isolated experiments, Adobe Target lets you run tests on every channel. This way, you get to see how users behave with different variants coming from other channels, like social media, organic traffic, paid search, and more.

    The software is easy to use and set up. Plus, its AI-powered automation helps you test multiple experiences and then personalize them for each visitor.

    On the downside, Adobe Analytics is only available for users that have Adobe Analytics. If you’re looking for a complete marketing solution with an A/B testing feature, then you can use Thrive Optimize instead.

    Pricing: You will need to request a quote and get Adobe Target pricing according to your business needs.

    8. Optimizely

    Optimizely

    Optimizely is one of the most popular Google Optimize alternatives in the market. Their digital experience platform allows you to create every kind of A/B testing experiment for your website.

    You can use their visual editor along with advanced targeting features to optimize your A/B testing campaigns. Optimizely works on all website platforms and is a platform of choice by many large brands.

    We have used Optimizely in the past when they had a free plan, and it’s an extremely powerful tool for what it does, however the prices are no longer small business friendly.

    Pricing: Optimizely does not reveal it’s prices anymore and require that you submit a form to request a quote.

    9. Kameleoon

    Kameleoon

    Kameleoon is the next Google Optimize alternative on our list. It offers powerful solutions and lets you conduct different types of experiments.

    For starters, you can run web experiments and A/B test your website and mobile apps. You can assign a business goal to your tests and see which variant is increasing conversions, retention, or engagement.

    Kameleoon also offers A/B testing features to advanced users and developers. You can run server-side experiments to improve your product. It easily works in different development languages and frameworks, like PHP, Java, Ruby, Flutter, and more.

    Besides that, it offers AI-power personalization. You can provide unique experiences to each visitor, target different segments for testing, and comply with privacy laws like GDPR and CCPA.

    Pricing: You will need to request a demo and get a quote for Kameleoon pricing.

    Which is the Best Google Optimize Alternative (Expert Pick)

    The best Google Optimize alternatives are Thrive Optimize, VWO Testing, and FunnelKit.

    If you’re looking for a WordPress A/B testing tool, then Thrive Optimize is our first pick. It gives you all the powerful features, and it’s very affordable. Since it’s part of the Thrive Suite, you also get other solutions like a quiz builder, popup form builder, WordPress page builder, and more.

    If you’re looking for an all-around SaaS alternative for Google Optimize that works on all platforms, then we recommend using VWO Testing. They have a generous free plan that should work for most small business owners.

    And if you are an eCommerce store owner looking for the best Google Optimize alternative for WooCommerce, then we recommend using FunnelKit. They have deep integration with WooCommerce and allow you to customize every step of the funnel including adding custom 1-click upsells, order bumps, and more to help boost your average order value.

    We hope this article helped you find the best Google Optimize alternative. You may also want to see our ultimate WordPress SEO guide to improve your SEO ranking, and see our comparison of the best push notification software with A/B testing features to boost your traffic.

    If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

    The post 9 Best Google Optimize Alternatives (Free and Paid) first appeared on WPBeginner.

  • How to Use FOMO on Your WordPress Site to Increase Conversions

    Are you looking to use FOMO and social proof notifications on your WordPress site?

    FOMO, short for fear of missing out, is basically a marketing technique used to create anticipation and excitement for a product. It uses a basic psychology principle to help customers make a buying decision faster.

    In this article, we will show you how to properly use FOMO on your WordPress website to increase conversions and sales.

    How to use FOMO on your WordPress site to increase conversions

    What is FOMO and How Does it help with Conversions?

    FOMO or ‘fear of missing out’ is a psychological term that describes anxiety about missing out on something exciting and trendy.

    As a WordPress website owner, you can take advantage of this human behavior in your marketing strategy and improve your conversions.

    The concept of FOMO is not new. It’s actually been used by marketers even before the arrival of the internet. However, with online marketing, FOMO has become far easier to implement and much more effective.

    For example, if you run an online store, then you can create anticipation about an upcoming sale and limited-time offers by adding social proof to your landing pages.

    You can also use it to build your email list, run affiliate marketing campaigns, boost app downloads, and more.

    With that said, let’s take a look at how to easily add FOMO to your WordPress site. We will show you two techniques that we have successfully used on our own websites with incredible results.

    Method 1: Adding FOMO with Social Proof by Using TrustPulse

    People feel more comfortable with their buying decision when they know others have also bought the same product or service and had a good experience with it.

    This is why smart business owners use social proof in their marketing.

    The best way to add social proof to your website is by using TrustPulse. It is one of the best social proof plugins for WordPress on the market.

    TrustPulse allows you to display real-time user activity notifications on your website, such as products purchased, forms submitted, etc.

    TrustPulse

    To get started, you’ll need to install and activate the TrustPulse plugin on your website. For more details, see our step-by-step guide on how to install a WordPress plugin.

    The plugin helps you connect your WordPress site to the TrustPulse app.

    Upon activation, click on the TrustPulse menu from the WordPress admin sidebar and click the ‘Get started for free’ button to continue.

    Connect TrustPulse with your site

    This will take you to the TrustPulse website, where you can sign up for a free account. The free plan is good for up to 500 sessions per month.

    Once you sign up, you are ready to create your first campaign. Simply click on the ‘Create Campaign’ button to start your first FOMO campaign.

    Create a new campaign

    Next, you will need to provide a title for your campaign and select your website.

    If you scroll down, then you can choose a campaign type.

    Enter name for campaign and select site

    TrustPulse offers 4 different campaign types to choose from.

    These include showing recent activities, the number of people taking action, visitor analytics, or a static notification with helpful information.

    Select campaign type for fomo

    After selecting a campaign type, don’t forget to click the ‘Next Step’ button.

    You can now head to the ‘Appearance & Design’ tab and choose language and appearance options for your campaign. You can change the position, badge image, style, and more.

    Change the appearance of notification

    Once done, click on the next step to continue.

    Next, you need to choose how you want to capture the activity.

    We recommend using ‘AutoMagic,’ which allows you to select the activity that matches different conditions. For example, you can select your checkout page to automatically capture eCommerce activity.

    Capture activity settings

    You can also use Zapier to capture activities from 1000+ integrations.

    Once done, click on the next step button to continue.

    Next, you need to set up the display rules. You can display the badge on all pages or specific pages on your site. You can also choose the delay between notifications, run them as a loop, and enable mobile notifications.

    Change the display rules

    After that, click on the ‘Publish’ tab at the top.

    In the next step, simply click the ‘Launch your TrustPulse campaigns’ button.

    Launch your TrustPulse campaign

    Don’t forget to click the ‘Save’ button to store your changes and then exit the campaign builder.

    You can now visit your website to see your FOMO campaign in action.

    Fomo notification preview

    Method 2: Adding FOMO Countdown Timers with OptinMonster

    We have all seen marketers using ‘Urgency’ to get customers’ attention. Whether it is your local grocery store or a big name-brand website, it is one of the oldest marketing techniques, which works just as effectively online.

    Basically, you show users an offer with a sense of urgency, which triggers the fear of missing out on a valuable deal and helps users make a purchasing decision.

    Urgency hacks can be used with limited-time offers, seasonal sale campaigns, one-time discounts, and more. To learn more, see this article on using urgency to hack conversion rates with proven methods.

    The best way to add urgency timers in WordPress or WooCommerce is by using OptinMonster. It is the most popular conversion optimization and lead generation software that helps businesses turn potentially abandoning website visitors into subscribers and customers.

    First, you will need to sign up for an OptinMonster account. It is a paid tool, and you will need at least the ‘Basic’ plan to use their Floating bar campaigns.

    OptinMonster

    After signing up for an account, you will need to install and activate the OptinMonster plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

    This plugin is a connector between your WordPress site and the OptinMonster application.

    Upon activation, click on the ‘Connect Your Existing Account’ button on the OptinMonster welcome screen.

    Connect your existing account

    Next, you should see a new window open where you’ll be asked to connect your website.

    Go ahead and click the ‘Connect to WordPress’ button.

    Connect OptinMonster to WordPress

    After connecting your website, you will need to go to OptinMonster » Campaigns from your WordPress dashboard.

    From here, click on the ‘Create Your First Campaign’ button to continue.

    Create your first campaign

    This will launch the OptinMonster campaign builder.

    First, you will need to select an optin type and then select a theme. We will use a ‘Floating bar’ campaign with the ‘Countdown’ theme.

    Select floating bar campaign type

    Next, you will be asked to choose a name for your campaign.

    Once that’s done, simply click the ‘Start Building’ button.

    Enter a name for your campaign

    On the next screen, you’ll see the drag-and-drop tool, where you can simply point and click to design your campaign.

    You’ll see a live preview of your campaign in the right panel and a bunch of customization blocks and options in the left panel.

    With the floating bar countdown campaign, the preview will appear near the bottom of the screen for you, just as it does for the users.

    Edit the floating bar campaign

    Go ahead and click on the countdown timer in the live preview to set the countdown style and end date. You can use two types of countdown timers: Static and Dynamic.

    The static timer remains the same for all your users, while the Dynamic timer changes based on user behavior on your website.

    Edit countdown timer settings

    For this tutorial, we will be using the static timer. Since we are using a floating bar with a countdown theme, we can move the floating bar to the bottom or the top.

    You can just point and click to edit the text in your floating bar. You can add a coupon code, add links to special offers, and style it any way you want.

    Next, you can go to the ‘Display Rule’ tab at the top. Here, you’ll see different options for showing your campaign.

    Select display rules

    For instance, you can select the ‘Time on Page’ option and show the floating bar after a user spends at least 5 seconds on your website.

    Below that, you also get to select the location for your campaign. We’ll use the default setting where the countdown timer floating bar will appear on all the pages on your website.

    Set up display rules

    Once you are satisfied, don’t forget to click on the ‘Save’ button at the top.

    After that, head to the ‘Publish’ tab. Now, change the Publish Status from Draft to Publish.

    Publish your floating bar campaign

    Don’t forget to click the ‘Save’ button and close the campaign builder.

    You will now see the WordPress Output settings for your recently created campaign.

    Change status to publish

    By default, your campaign will be disabled, and you just have to click on the Status dropdown menu to change it from Pending to Published.

    Once that’s done, click the ‘Save Changes’ button.

    You can now visit your website to see your countdown timer FOMO campaign in action.

    Countdown timer preview

    Tracking Your Conversions in WordPress

    FOMO techniques work really well for conversions, but how do you keep track of their performance? Without tracking, you wouldn’t know how many sales or leads were generated because of these campaigns.

    All expert marketers use Google Analytics. It not only helps you see where your users are coming from but also allows you to track user engagement on your website.

    The easiest way to use Google Analytics in WordPress is through MonsterInsights. It is the best Google Analytics plugin for WordPress and makes it super easy to track conversions on your website.

    For instance, it has an eCommerce addon, which helps you track your eCommerce performance without leaving the WordPress dashboard. Plus, you can also track form conversions, link clicks, and more with MonsterInsights.

    Ecommerce report in MonsterInsights

    For more details, please see our guide on WordPress conversion tracking make simple.

    We hope this article helped you learn how to add FOMO to your WordPress website and boost conversions. You may also want to see our list of must-have WordPress plugins for business websites and how to start a WordPress blog.

    If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

    The post How to Use FOMO on Your WordPress Site to Increase Conversions first appeared on WPBeginner.

  • How to Show Personalized Content to Different Users in WordPress

    Do you want to show different content to different users in WordPress?

    Sometimes you may want to show custom content to users from specific locations, on specific dates, or under other conditions. Website personalization is not available in WordPress out of the box. However, there are simple and easy tools you can use to handle this.

    In this article, we’ll show you how to easily show personalized content to different users in WordPress.

    How to show personalized content to different users in WordPress

    Why Show Different Content to Users in WordPress?

    Normally, when you publish content on your WordPress website, it just becomes available to everyone. What if you wanted to show a different version of the content to specific users?

    For instance, you may want to offer free shipping to customers in a specific geographic location or show different content to users coming from a particular landing page.

    One way to deal with this is by making a membership site and restricting access to content based on a user’s profile. However, not everyone wants to require user login to offer personalization.

    That’s where WordPress website personalization solutions can help.

    You can use smart conditions to add content personalization on your blogs, product personalization on your online store, and dynamic text replacement on your landing pages.

    These conditions can include specific user interactions, their geographic location, time of day, specific pages they’re visiting, specific traffic referrer source, past behavior, and more.

    That being said, let’s take a look at how to show different content to different users in WordPress. You can use the links below to go directly to the method you want to use.

    Method 1. Showing Different Content to Users Using OptinMonster (Website Personalization Made Easy)

    OptinMonster is the best lead generation and conversion optimization tool on the market. It comes with powerful targeting rules which allow you to show personalized campaigns to users based on a large set of display rules.

    This method is recommended for all users because it gives you the ability to design your content and comes with more powerful targeting rules. It also works with email marketing tools and third-party apps.

    First, you’ll need to sign up for an OptinMonster account. It is a paid tool, and you’ll need at least a Pro or Growth plan to access all targeting features.

    Simply visit the OptinMonster website and click the ‘Get OptinMonster Now’ button to set up an account.

    OptinMonster

    Next, you need to install the OptinMonster plugin on your WordPress site. For more details, see our step-by-step guide on how to install a WordPress plugin.

    Upon activation, you will see the OptinMonster setup wizard in the WordPress admin panel. Next, you need to click the ‘Connect Your Existing Account’ button to connect your WordPress site to your OptinMonster account.

    Connect your existing account

    After that, a new window will open.

    Simply click the ‘Connect to WordPress’ button to move ahead.

    Connect OptinMonster to WordPress

    Design The Content You Want to Show to the Users

    Once connected, you can head to OptinMonster » Campaign from your WordPress dashboard and click the ‘Create Your First Campaign’ button.

    Create first OptinMonster campaign

    This will take you to the OptinMonster website, where you will be asked to choose a campaign type and template.

    OptinMonster offers different campaign types that you can use to show various types of content or targeted messages to your users. This includes lightbox popups, floating bars, fullscreen, inline widgets, slide-in popups, and gamified campaigns.

    For instance, if you want to show dynamic content inside a WordPress post or page, then you can choose the Inline campaign type.

    Select an inline template

    Each campaign type has dozens of templates to choose from. Simply click to select and use a template.

    After that, you will be asked to enter a name for this campaign and click the ‘Start Building’ button.

    Click start building

    Next, you’ll enter OptinMonster’s campaign builder interface. It is a drag-and-drop tool where you can design your campaign with a live preview.

    Simply drag new elements from the menu on your left and drop them onto the template. Plus, you can click on an element in the preview to edit it.

    Edit your campaign template

    OptinMonster also connects with all top email marketing services so you can show an email sign-up form.

    You can use the campaign builder to create campaigns to add any type of content, such as a coupon code, free shipping offer, smart product recommendations, or anything you want.

    Once you are done with the design of your campaign, you can click on the ‘Save’ button at the top to store your changes.

    Save your popup changes

    You can always edit your design to match your display rules. We will show you a few design examples tailored for different display scenarios in the next step.

    Setting up Display Rules for Campaign

    This is the part where you set up the display rules to decide when to show your campaign.

    Inside the OptinMonster builder interface, switch to the ‘Display Rules’ tab.

    It allows you to create smart rule sets, and choose from a ton of targeting options.

    Select display rules

    First, you need to choose the conditions to match. There are plenty of options here. Let’s take a brief look a each one of them.

    1. Time-based Triggers

    These triggers allow you to set display rules based on time or date. You can show your campaign content at a specific date, time, or day of the week.

    Trigger on specific date and time

    These triggers allow you to show custom messages designed for specific dates and times.

    For instance, you can set OptinMonster to show a flash sale coupon on holidays or display a message on special events.

    Halloween special popup preview

    2. Targetting Users Matching Specific Criteria

    The targeting section lets you set display rules based on smart recognition technology.

    For instance, you can show a campaign to users coming from a specific website, referral, landing page, or geographic location. You can also target based on cookies, ad blockers, and JavaScript variables.

    Select targeting display rule

    As an independent publisher, you may want to ask visitors to support you by disabling the AdBlock software. You can show a message only to the users with AdBlock software installed.

    Another great usage is giving special offers to visitors from a specific URL. For instance, you may want to offer an exclusive discount to users coming from an affiliate partner website.

    Popup for affiliate users

    3. Personalization Targeting

    OptinMonster allows you to set personalized display rules based on user behavior, too.

    You can show custom campaigns to new users, returning visitors, those on specific devices, users who have already converted, not converted, have seen another campaign, visited a page, and more.

    Select personalization display rule

    You can also use OptinMonster’s smart tags feature to display a user’s name, location, and more to show them even more personalized content.

    This allows you to tailor the content to specific users.

    Smart tags smart content example personalization

    4. Ecommerce Display Rules

    These triggers are explicitly made to boost conversions on eCommerce websites.

    You can show content to users based on their shopping behavior. OptinMonster supports WooCommerce, BigCommerce, and Shopify eCommerce platforms.

    Ecommerce display rules

    Ecommerce targeting allows you to show content based on what products users are viewing, the number of products in their cart, the total cart cost, and more.

    Bonus: Need more help to reduce cart abandonment on your online store? See our tips on how to recover abandoned cart sales in WooCommerce for some more ideas.

    Once you select a condition, you will then be asked to select what to look for. For instance, if you choose a geographic location, then you will be asked to select locations that need to be matched.

    Add user location for targeting

    After setting up your condition, you can validate it to ensure it is set up correctly and then click on the ‘Next Step’ button.

    Next, you will be asked to select the campaign view. Depending on your campaign, you can choose from the optin view (the main campaign), success view, or Yes/No view.

    Show the campaign view

    There are also options to add a MonsterEffect and sound effects for your campaign. Once that’s done, click on the ‘Next Step’ button to continue.

    You’ll now see a summary of your display rule set. If you want, you can add more rules or simply click on the ‘Save’ button at the top to store your changes.

    Publish Your Content and Add it to Your Website

    OptinMonster also makes it super easy to display campaigns on your website.

    Simply switch to the Publish tab inside the builder and change the ‘Publish Status’ to Publish.

    Publish your inline campaign

    Don’t forget to click the ‘Save’ button to store your changes.

    You can now go back to your WordPress site and visit OptinMonster » Campaigns page and you’ll see your new campaign listed there.

    Change the status of your campaign

    If the ‘Status’ of the campaign is shown as ‘Pending,’ then click the ‘Change Status’ option under the campaign name. From here, simply select the ‘Publish’ status from the dropdown menu.

    You can now test it by visiting your website while matching the conditions you set in the display rules.

    Note: Clear your WordPress cache and browser cache to make sure you don’t load a cached page. You may also want to use the Incognito mode in your browser to mimic the behavior of a new user.

    OptinMonster’s display rules give you many powerful options to show different content to users in WordPress without modifying your templates and code.

    Essentially, it lets you leverage additional digital real estate on your site to increase your sales and conversions. With their A/B testing technology, you can easily test and improve your campaigns to drive better results.

    Method 2. Showing Different Content to Users using a Plugin

    This method is recommended if you want to change the entire content of a post or page in WordPress or show different variations of the same content to your users.

    First, you need to install and activate the If-So Dynamic Content plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

    Upon activation, you need to visit If-So » All Triggers page and click on the ‘Add New’ button.

    Add a new trigger

    This will bring you to the page where you can create a trigger and add the content.

    First, you can enter a name for the trigger at the top. Next, you’ll see a ‘Select a Condition’ dropdown menu to the left.

    Add a trigger name and select a condition

    The plugin offers a number of conditions based on time, date, URL, geographic location, IP address, and more.

    After choosing the trigger, you can add the content you want to show users when that condition is matched.

    Below that, you can add another version and use another set of rules to display different content.

    Add another version of trigger

    Lastly, you’ll see the default content area. This is the content you want to show the users who don’t qualify for the conditions you set above.

    Once you are finished, don’t forget to click the ‘Publish’ button for your trigger.

    Publish the trigger

    After publishing the trigger, you’ll see the shortcode meta box appear. Simply copy the shortcode shown on the screen.

    You can now edit any post or page and add the shortcode in your content where you want to display the trigger.

    Adding a shortcode block to WordPress

    You can now save and publish your post or page.

    After that, visit your website to see the trigger in action. If you match the required conditions, then you’ll see the message you set for those conditions.

    Otherwise, you’ll see the default message you added for the trigger.

    View your trigger preview

    Method 3. Showing Personalized Content in WooCommerce using FunnelKit

    While the above solutions help you display personalized content to different users, they will not be able to do deep personalization when it comes to adjusting WooCommerce offers.

    If you run an online store using WooCommerce, then you may want to show dynamic offers such as relevant upsells based on various cart conditions.

    This is where you need FunnelKit, it is one of the most powerful WooCommerce plugins to grow your sales.

    It lets you add custom one-click upsells or order bumps in your store, so you can increase profits without increasing traffic or ad spend.

    WooFunnels Order Bump for WooCommerce

    You can use their Dynamic offers to show custom upsells and make any personalization rules that you want.

    Dynamic Offers and Upsells for WooCommerce

    FunnelKit also comes with built-in A/B testing, so you can show different headlines, checkout designs, buttons, and more in less than 5 minutes.

    WooFunnels A/B Testing for WooCommerce

    Basically if you’re running a WooCommerce store and want to do content personalization than you need FunnelKit. A lot of users use FunnelKit for cart personalization alongside with OptinMonster for overall website personalization.

    We hope this article helped you learn how to easily show different content to different users in WordPress. You may also want to see our guide on how to track conversions on your WordPress site like a pro and our list of the best marketing automation tools for small businesses.

    If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

    The post How to Show Personalized Content to Different Users in WordPress first appeared on WPBeginner.

  • 7 Best Countdown Plugins for WordPress (Easy to Use)

    Are you looking to add a countdown timer to their WordPress website?

    Countdown timers are a great way to build anticipation, excitement, and create a FOMO effect on your website. There are many different countdown plugins that let you create a countdown timer, so which one should you use?

    In this article, we’ll share the best countdown plugins for WordPress and explain the key features of each.

    Best countdown plugins for WordPress

    What is a Countdown Timer Plugin & When You Need it?

    A countdown timer WordPress plugin allows you to display a timer that counts down to a specific time or date.

    Savvy marketers use countdown timers to build excitement and create a sense of urgency among their customers. It helps them take advantage of the FOMO effect to boost conversions.

    There are many plugins that allow you to add countdown timers to your website. These countdown timers can be divided into two groups:

    Normal Countdown Timers

    A normal countdown timer, sometimes called a static or fixed countdown timer, is what most people think of when they imagine a timer. This timer counts down to a certain fixed time. That might be the launch of a WordPress website, the end of a sale, or another event.

    The countdown clock’s endpoint is the same for everyone and doesn’t change depending on who’s viewing it.

    Evergreen Timer

    An evergreen countdown timer, sometimes called a dynamic countdown timer, is specific to each user. It begins counting down when the person arrives on your site. For instance, they might have 4 hours to take advantage of a special offer.

    This can be a powerful marketing technique as it lets you create a sense of urgency.

    Note that most WordPress plugins are designed to run normal countdown timers, and only some let you run evergreen timers.

    Having said that, let’s take a look at some of the best countdown timer plugins for WordPress.

    1. OptinMonster

    OptinMonster

    OptinMonster is a powerful popup and lead generation plugin for WordPress. It allows you to convert abandoning website visitors into subscribers and paying customers.

    With OptinMonster, you can create both static and evergreen countdown timers. You can make as many timers as you want and use different timers on different pages.

    There are lots of ways you can position your countdown timer using OptinMonster. One of the best is to use a floating bar that sticks to the top or bottom of your page. That way, it stays visible at all times.

    Here’s a countdown timer we created using the OptinMonster plugin:

    Countdown timer preview

    You’ll need the OptinMonster’s Pro plan or higher to use countdown timers.

    They allow you to add countdown timers on popups, floating bars, full-screen welcome mats, scroll boxes, and inline widgets. On top of that, you can personalize the timers based on the user’s location, which page they’re on, where they’re visiting from, and more.

    2. SeedProd

    SeedProd website builder

    SeedProd is the best WordPress website builder and landing page plugin. It is a great option if you want to add countdown timer animation to your landing pages.

    SeedProd lets you easily set up a special landing page and put your site into coming soon or maintenance mode. Plus, it has a powerful drag-and-drop website builder. You can easily customize your WordPress theme without touching a single line of code.

    With this plugin, you can create a normal and evergreen timer for your website. It offers lots of customization options, including pre-built templates for countdown timers.

    Here’s a countdown timer we created using SeedProd’s Coming Soon Page Pro plugin:

    Number counter preview

    For more details, you can see our guide on how to show a number count animation in WordPress.

    3. Countdown Timer Ultimate

    Countdown timer ultimate

    Countdown Timer Ultimate is another good option to consider if you want to create a normal countdown timer. It’s a simple plugin that allows you to show timers on the entire website or specific to individual site visitors.

    You can use Countdown Timer Ultimate to make as many countdown timers as you want, and you can customize how they look to some degree.

    Here’s a preview of the countdown timer that you can create using the free version of the Countdown Timer Ultimate plugin:

    Countdown timer ultimate preview

    The pro plugin gives you more advanced options. These include being able to show specific text when the countdown expires and extra design features.

    4. Countdown Builder

    The Countdown Builder plugin page

    Countdown Builder is a simple countdown timer with multiple different styles built in. These include circle countdowns, flip clock countdowns, and even a coming soon page.

    You can place your timer within a post or page in the WordPress block editor by selecting the ‘Countdown’ block or using a shortcode. You can also choose to display it automatically on specific posts or pages.

    Here’s a preview of a countdown timer you can create using the plugin:

    Countdown plugin timer preview

    If you want, you can edit how your clock looks in detail, changing things like the font size, the labels, and the animation style. You don’t need to do this with CSS. There’s a built-in editor in the plugin.

    5. Evergreen Countdown Timer

    Evergreen countdown timer

    Evergreen Countdown Timer is the next countdown plugin on our list. It lets you create evergreen countdowns, as you might expect from its name. You can also use it to create normal countdowns as well.

    You can choose how the plugin detects visitors by a cookie or their IP address.

    To add the timers to your page, you’ll need to enter a shortcode. You can simply copy and paste this from the Manager section of your countdown timer settings.

    Once your timer hits zero, you can automatically redirect the visitor to a URL of your choice. For instance, you could send them to a registration page if you’re counting down to the launch of your new course.

    Here’s a timer we created using the Evergreen Countdown Timer plugin:

    An example timer created using the Evergreen Countdown Timer

    There’s a pro version of the plugin, which gives you lots of extra options. It also lets you choose more colors than just black or white for your timer.

    With the Pro version, you can provide a countdown for available spots, such as seats or tickets. This could work well if you’re selling places for a paid webinar or another live event.

    6. HurryTimer

    Hurrytimer

    HurryTimer is a free countdown timer plugin that lets you create both evergreen and regular timers. The evergreen timer uses both cookie and IP detection to display the right timer to each individual user.

    You can also set up timers to run a countdown between two fixed dates. This is useful if you want to get ready for an upcoming sale in advance.

    The timer works with WooCommerce, though you don’t have to run WooCommerce to use it. You can display your timer several times on the same page if you want to.

    Here’s a timer we created using HurryTimer:

    An example timer created using HurryTimer

    If you have the Pro version, you can set up a recurring timer. This is a timer that runs according to the rules that you specify. For instance, you could have a timer that shows shipping cut-off times.

    With the pro version, you can also create an announcement bar that sticks to the top or bottom of the screen to keep your timer visible.

    7. Sales Countdown Timer

    Sales countdown timer

    Sales Countdown Timer is designed for WooCommerce stores. It helps show timers for sale events, promotional offers, and the latest campaigns.

    You can easily integrate the plugin with your WooCommerce products. Plus, it offers different customization options. You can change the style of the timers, edit the message, change the colors in the timer clock, and more.

    Besides that, the plugin also lets you choose the location of the timer, whether you’d like to make it sticky, and also select which type of product pages you’d like to show the countdown timer.

    Here is a look at the countdown timer we created using the plugin:

    Sales countdown timer example

    We hope this article helped you learn about the best countdown plugins for WordPress. You may also be interested in our tips to recover WooCommerce abandoned cart sales, and our list of the best email marketing services to grow your sales.

    If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

    The post 7 Best Countdown Plugins for WordPress (Easy to Use) first appeared on WPBeginner.