In the past, if creatives wanted to edit photos or videos, they would need to purchase a high-end program like Adobe Photoshop or Premiere Pro to do it. With the introduction of artificial intelligence (AI), people don’t have to spend time learning complicated software or pay hundreds of dollars a year to use one. In this post, we’ll dive into the world of Picsart AI, where even beginners can create stunning photos, videos, and other creative assets for their projects.
Let’s get started.
What is Picsart AI?
Picsart is a creative platform that allows you to edit photos and videos and make various enhancements. Touted as a tech unicorn by Forbes, Picsart is one of the most popular photo editing programs on the market. In 2022, Picsart joined the AI revolution by offering nearly a dozen generative AI tools that allow you to create and edit images and videos, write copy, make logos, and more. Picsart has its own research and development team whose sole purpose is to develop highly effective AI-powered programs to turn even the most novice user into a creative professional.
Features of Picsart AI
Picsart offers one of the most impressive AI suites on the market today. With tools to edit photos, create GIFs, create and edit videos, and more, its market share is one of the largest in the world. In addition to web-based AI tools, they also offer apps for both iPhone and Android devices, so you can take your creative programs with you on the go. Let’s take a look at the various features you’ll gain by adding Picsart to your creative portfolio.
AI Photo Editing
Picsart AI’s bread and butter is its image editing features. With options like AI enhance, replace, and the background generator, busy creatives can edit photos in a flash with AI.
AI Enhance
The AI Enhance features allow users to sharpen photos, reduce noise, and increase image pixels by up to two times their original size. If you’ve ever spent hours enhancing images in other programs, you know how tedious this task can be. With Picsart AI, you can turn those grainy, low-quality images into upscaled masterpieces in seconds.
AI Replace
Picsart’s AI Replace tool allows you to select a section of an uploaded photo and replace it with something else entirely. For example, in the image above, we removed the pajamas in the photo with a fluffy place for the kitty to rest her head. While this is just a basic example, you can generate and replace any aspect of your photos with a simple text prompt.
AI Background Generator
A cool feature of Picsart AI is the AI background generator tool. With it, you can create unique photo backgrounds with a text prompt. This is a great feature for making custom backdrops for product images, eye-catching scenes for social media campaigns, and more.
AI Style Transfer
Image style transfer uses artificial intelligence to copy a photo’s style. It analyzes an uploaded image and then transfers styling to another image. This is very useful for creators who are batch-editing pictures for a project. For example, you could bulk-edit product images and apply the same style. With Picsart, that can be achieved in a few minutes.
AI Avatar Generator
Picsart offers an app for those looking to create custom AI avatars. Available for iPhone and Android, creatives can easily create a new avatar for online forums or social media in minutes. It works by uploading 10-30 quality images of yourself (or a pet) and then choosing up to 10 styles for your avatar.
AI Image Generator
Another helpful feature of Picsart AI is the image generation feature. Like other AI art generators, you have to describe the image you want, then sit back and watch as the AI does its magic. While you can generate decent imagery with Picsart, it could be better at hyperrealistic renders. However, it does a good job of generating animals and landscapes in various styles.
AI Writing Assistant
If you need help crafting headlines for your social media posts, Picsart has you covered. Using their AI content generator, you can describe what you want your post to say in a few words, then watch as AI works its magic.
AI Video Generator
If you want to create a quick video for use on social media, Picsart’s video creation feature comes in handy. Now, it’s not on the same level as AI video generators like Pictory, but it will work well for certain applications. For example, if you want to create quick clips for Instagram or Facebook, Picsart’s AI video generator is a good choice.
AI video filters
After generating videos, you can use the AI video filters to add a bit of flair. They provide filter presets like Van Gogh or allow you to describe the effect you’d like to use.
AI Gif Generator
Are you looking to create the perfect meme? Picsart AI has an amazing GIF generator that allows you to develop cool animated visuals for your projects. Just describe the GIF you want with a brief text description, then incorporate other tools to add text, stickers, or other design elements to make your meme stand out.
Sketch AI
Sketch AI is another app available through Picsart. It’s great for sketching ideas and turning them into digital art. It comes with a wide range of drawing tools to allow you to start a drawing from scratch. Alternatively, you can upload an image and have AI improve it based on your text prompt. Sketch AI is available on iPhone or Android devices.
AI Logo Generator
If you’re starting a new company or freelance venture, Picsart can help you create the logo you need to properly represent your brand. Like the other AI tools they offer, a text prompt starts the entire process. From there, you can use different effects and filters to refine your logo to suit your needs.
Picsart Pricing Plans
Picsart offers standard photo and video editing tools and nearly a dozen AI tools to aid your creativity. There are three plans available: Free, Plus, and Pro. The free plan allows unlimited use of standard photo and video editing tools, free images, videos, and templates. You can even try some of the AI tools in a limited capacity.
However, if you want to get more out of Picsart, you can sign up for Plus. It offers more image and video assets, mobile and web-based tools, and full access to hundreds of premium templates for $5 per month. Unfortunately, you won’t have access to AI tools with Plus. For that, you’ll need to sign up for Picsart Pro, which grants you access to everything on the other plans and unlimited access to their full suite of AI tools for $7 per month.
How to Use Picsart AI
We won’t go over every aspect of what Picsart AI can do, but we will give you a glimpse into the interface. That way, you can decide if Picsart is something you’d like to incorporate into your creative workflow. The first step is to get a feel for Picsart and the tools they offer. As previously mentioned, Picsart’s standard editing tools are free to use.
You can also try out their AI tools, such as the AI GIF, background, and image generators.
However, if you want to save and export your work you must sign up for their 7-day free trial.
The Picsart AI Web Interface
After choosing a tool or subscribing to a plan, you’ll get your first look at the Picsart dashboard. There are tools (1) to select your layout, edit photos, and add stickers, amongst others. Upon clicking More Tools (2), you can access the AI programs (3) mentioned in the section above. You can use any combination you wish, then add them to the pasteboard (4).
To use a tool, click on it to reveal its interface. For example, let’s click on AI logo creator.
When the screen refreshes, you’ll see a set of tools to aid you in creating your logo. You’ll enter your brand name, color scheme, and business industry to give the AI enough information to generate a logo.
You can edit your chosen logo’s colors, add animations, or apply various effects to make it more impactful.
Getting inspiration for branding is a good use of Picsart AI. You likely won’t get the perfect result the first time. You may not ever get the ideal result. However, it does inspire creativity and a different way of thinking. With each button click, you’ll be provided with four logo options. If you want to see more, click the generate button again. With unlimited generations with paid plans, you can tinker with it as much as you like without worrying about replenishing credits.
Picsart App Interface
Where Picsart shines is its mobile app. It’s a great tool for creatives who want to sketch a quick idea, generate a GIF on the fly, or create AI avatars. When you first log in to the app, you’re met with plenty of inspiration. You can check out other user’s work, follow artists, and try some example prompts to get a feel for the app.
One of the best features of the mobile app is the AI Avatar Generator. All you have to do is upload some images of yourself, your pet, or a couple, and Picsart will generate up to 100 avatars based on the styles you choose. To create your own avatars, start by clicking the + icon (1) at the bottom center of your screen. Next, choose the avatar type (2). On the next screen, you’ll upload between 10-30 quality photos of yourself (3) in varying angles to help the AI learn your face. Next, choose up to 10 styles (4) for your avatar. Finally, generate your avatars by clicking the continue button (5).
The downside to creating your avatars is that it costs an additional $5.99 on top of the monthly Picsart subscription price. That’s per avatar set. On top of that, you’ll need to be okay with taking a break from your work while they are created. In our experience, creating an avatar set took close to 45 minutes. The upside is that it produces amazing results.
Pros and Cons of Picsart
There is a lot to unpack with Picsart. Aside from the awesome standard photo and video editing tools, there are many AI tools to experiment with and learn. So, to help you decide whether Picsart is right for you, we added a short pros and cons list to help guide you.
Pros of Picsart
- It is an all-in-one creative image and video editing platform.
- The mobile apps are amazing.
- Free tools for the casual creator.
- Excellent for generating GIFS, quick videos, and AI avatars.
Cons of Picsart
- Their writing and image tools aren’t on the same level as Jasper or Midjourney .
- The apps (SketchAI and AI Avatar) must be purchased separately from a Picsart subscription.
- AI Avatars can take up to 30 minutes (or more) to generate.
- It’s not the easiest interface to master (web app).
Final Thoughts on Picsart
Artificial intelligence is transforming the way creatives work. With platforms like Picsart AI, creating captivating visuals no longer requires extensive knowledge of difficult programs or even a keen eye for design. Picsart AI is a great choice for aspiring creatives to learn the concepts of design while creating assets for social media and the web.
One of the most compelling arguments for purchasing a subscription is the mobile apps and the sheer volume of tools it comes with. Some standouts include the AI Enhance, GIF generator, background generator, AI Replace, and AI Avatar generator. However, some features require additional purchases besides the monthly subscription, and some AI tools have room for improvement. Despite those minor setbacks, Picsart AI is a versatile platform that caters to casual and professional creators alike.
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