Tag: rafflepress

2023â€™s Creator Economy Statistics That Will Blow You Away
Want to explore the recent trends and statistics in the creator economy?

The industry is home to content creators worldwide and grows a lot every year. From full-time content creators to hobbyists, the creator economy is made up of different creator profiles with different skills.

The creator economy also favors brands around the globe. It offers collaboration opportunities and helps businesses use different platforms to engage with their target audiences.

In this article, we have gathered a ton of creator economy statistics that will help you know the industry inside out.

List of Creator Economy Statistics

To help you explore all the different insights in our research post, we have divided the creator economy statistics into different categories.

By clicking the links below, you can jump to the section that you are most interested in and view the different statistics:
General Creator Economy Statistics
- The estimated worth of the creator economy is $104.2 billion.
- The creator economy is expected to double in size by 2027.
- The creator economy has 207 million content creators worldwide.
- The industry has 200 million active content creators.
- The creator economy has over 2 million expert content creators.
- Shopify is a leading company supporting the creator economy, with an annual revenue of $5200 million.
The creator economy is growing at a really fast pace. It is expected to double in the next few years as the industry welcomes new content creators every day.

Leading companies contribute to the creator economyâ€™s growth by either providing services to content creators or working with them to promote different solutions.

This makes it possible for both brands and content creators to benefit from partnerships.

If you are a content creator, then you can join affiliate programs within your niche and make money writing about and promoting these products. Alternatively, you can work directly with brands and get sponsorships.

Apart from social media platforms like YouTube and TikTok, it’s a good idea to create a WordPress website. This will give you full control over your content. Plus, having a website makes it easier for brands to find you and reach out to you for partnerships.

As a business, you can enter the creator economy by sponsoring influencers or starting your own affiliate marketing program with a plugin like AffiliateWP. That way, you can quickly get more referrals to your products and services.

Creator Profile Statistics
- There are more than 45 million professional content creators in the creator economy.
- 51.9% of content creators in the industry are women, with men making up 48.1%.
- The creator economy has more than 162 million amateur content creators.
- 46.7% of people identify as full-time content creators, followed by 42.7% as part-timers.
- 10.6% of people consider content creation a hobby.
- Only 0.96% of content creators have more than 1 million followers.
The gender gap in the creator economy is not that high. However, the industry has more female content creators than men.

The majority of people in the industry work as full-time content creators. However, there are some who work 9â€“5 and create content to make a decent amount of money.

Influencer Statistics
- The current estimated value of the influencer industry is $17.4 billion, which is expected to grow to $22.2 billion by 2025.
- The expected growth rate of the influencer industry is 14.47%.
- 78% of influencers earn around $23,500 per year.
- The average influencer income is $76 per hour.
- 83% of people believe influencer marketing is an effective marketing tactic.
- 63% of brands use artificial intelligence (AI) for their influencer marketing campaigns.
- Brands spend $6 billion on influencer collaborations.
- 82% of the total influencer marketing budget is spent on influencer collaborations in the United States.
- On average, lifestyle influencers pitch $994 for a collaboration, followed by fashion influencers at $912.
- On average, brands spend $257 per collaboration with an influencer.
- The average time influencers take to respond to collaboration requests is 14 hours.
- Influencers usually take 16 days to wrap up a collaboration.
- 42% of influencers prefer to be paid for a collaboration.
- 26% of influencers produce user-generated content like reviews, unboxings, testimonials, etc.
- 50% of people prefer purchasing products from their favorite influencers.
- Influencers are active on at least 2 social media platforms.
Professional content creators have a lot of influence in their niches. This makes them ideal candidates for brand collaborations.

For this reason, around 68% of companies prefer working with influencers. The creator economy acts as a bridge. It allows brands to onboard influential content creators and helps independent creators make a living from collaborations.

Influencers generally have a huge follower base. So, they can help your business increase its brand awareness and connect with online communities.

This partnership can help you attract more traffic to your website and capture high-quality leads.

Work Preference Statistics
- 85% of full-time content creators enjoy what they do.
- 1/3 of content creators prefer creating a single type of content.
- 58% of content creators generally produce 2â€“4 types of content.
- 94.5% of content creators use AI tools.
- For more than 25% of full-time content creators, follower growth is a preferred metric to measure their success.
- 37% of full-time content creators prefer working solo.
- 45% of part-time content creators prefer hiring staff.
- More than 35% of full-time content creators prefer creating content around entrepreneurship.
- More than 20% of hobbyists prefer creating content around personal development.
- Only 5% of content creators spend more than 40 hours each week creating content.
A majority of full-time content creators and hobbyists prefer to work alone. However, most of the part-time content creators do not mind hiring help.

Creators usually experiment with different types of content until they find what works for them. However, full-timers generally prefer creating content that talks about new business ideas.

Full-time content creators measure success by the rate at which their followers grow. Plus, they do not shy away from using AI tools to be more efficient at work.

For example, with AI-powered tools like All in One SEO (AIOSEO), you can easily optimize your written content for search engines.

AIOSEO comes with a powerful AI title and description generator that can help you write better headings and meta descriptions for your written content. This can help you improve your rankings in Google and get a bigger audience for your content.

Earnings Statistics
- More than 45% of content creators use revenue as a metric to measure their success.
- 52% of content creators are monetized (make money from their content).
- 78% of monetized content creators are women.
- 59% of beginner content creators are still waiting for monetization.
- Monetized content creators generally earn $51 per hour on average.
- 32% of content creators own businesses related to creative work.
- The average income of content creators who run a business is $75 per hour.
- 67% of content creators sell products or merchandise to get more revenue.
- 28% of content creators make income through partnerships and promotions.
- 29% of content creators generate revenue through affiliate links.
- 35% of content creators make a living through ad revenue.
- 25% of content creators earn $50â€“100K a year.
- Only 2% of content creators make more than $1 million a year.
- To make more than $1 million a year, content creators need more than 5 million followers.
- 26% of content creators make the most money from TikTok and YouTube, respectively.
- 48% of people do not mind paying a subscription fee to access exclusive content.
- 29% of people want to support their favorite content creators because they inspire them.
- 35.3% of people give tips to their favorite content creators to support them.
- 50% of people have tipped their favorite content creators at least once.
- More than 40% of people tip $5 to $10 on average to their favorite content creators.
Most content creators let their earnings define their success. So, they often choose to own a business even if they are already monetized on social platforms.

Monetized content creators make the most money from TikTok and YouTube. Female content creators have the advantage here.

Apart from business income and ad revenue, content creators also earn through affiliate links and paid promotions.

Furthermore, the majority of people are willing to pay a premium fee to get exclusive content from their favorite content creators. This means you can easily make more money by making restricted content.

You could make a membership website. That way, users will need to pay to get past your paywall and get access to your content.

For example, 40 Aprons is a health and wellness blog that uses MemberPress to offer its visitors access to premium content like diet plans and secret recipes.

Alternatively, if you have something to teach your followers, then Thrive Apprentice is a great option. It allows you to make and sell online courses to your audience.

Engagement Statistics
- 29.3% of content creators publish content frequently on social media to engage their audiences.
- 5.6% of content creators host meetups to increase engagement.
- 62% of content creators say that focusing on a particular niche helps them get more engagement and reach.
- More than 25% of content creators say that Instagram is the top channel for generating engagement.
Engagement is one of the main metrics that content creators use to measure their performance.

To meet engagement goals, content creators often focus on a specific niche and create content around relevant topics.

Publishing content on a regular basis is the key here. However, some content creators go the extra mile and host virtual events or in-person meetups to engage with their audiences.

Running competitions and giveaways on your website is also an excellent way to boost engagement.

With RafflePress, you can easily run giveaways on your WordPress website without having to hire a developer. This can help you get more followers and shares on social media, as well as subscribers to your email list.

Challenges Statistics
- 14.6% of content creators say their greatest challenge is finding brand deals.
- 63% of full-time content creators have experienced burnout at least once in the last 12 months.
- 13% of full-time content creators consistently have extreme levels of stress, followed by part-timers at 9%.
- More than 45% of full-time content creators say the pressure to post everywhere causes burnout, followed by content fatigue at around 44%.
It may seem like content creators are living the dream. However, they can have challenges from time to time.

Always meeting audience expectations can be overwhelming. It can severely affect the health and well-being of some content creators.

Whether they are full-time content creators or part-timers, creators often report extreme levels of stress trying to meet the demand for new content.

When you create content day in and day out, you may eventually run out of content ideas.

The WPBeginner Blog Post Idea Generator can come in handy here. The tool instantly generates 100s of content ideas to help you find new topics and inspiration.

YouTube Statistics
- With 2.2 billion monthly active users, YouTube is one of the most popular social media platforms.
- YouTube channels grow by 36% per year.
- 69% of influencers on YouTube are women, followed by men at 31%.
- YouTube supports multiple languages, covering 95% of internet users.
- 197 million YouTube users are from the United States.
- 29% of children in the United States want to be YouTubers or vloggers one day.
- Only 3% of YouTubers make 90% of the money generated through the platform.
- An average content creator on YouTube has a 1/57 chance of crossing the 10,000 subscribers milestone.
- 10% of the content published by popular YouTube channels gets 79% of the total views.
- 70% of YouTubers prefer creating long-form content.
- On average, brands spend $418 to collaborate with YouTubers.
- 25% of people prefer to watch live streams on YouTube.
- 25.9% of people prefer YouTube for tipping or subscribing to their favorite content creators.
YouTube is one of the leading social media platforms. Creators use the platform to engage their audiences with long-form content and make a living from ad revenue.

However, this is not the only way content creators earn money through YouTube. People also prefer the platform for live streams, where they support their favorite creators through tips.

So, if you are a content creator, live streaming on YouTube is a good option for you to grow your income.

You can also embed your live stream on your WordPress website. This is one of the most effective ways to attract more viewers and grow your audience.

Plus, you donâ€™t need to hire a coding expert for this. You can simply use Smash Balloon YouTube Feed to embed your YouTube streams on your website.

Instagram Statistics
- 25% of people say that Instagram has the potential to generate the highest return on investment (ROI).
- 29% of brands plan to invest the most in Instagram because of the platformâ€™s potential to help them grow their audiences.
- Instagram is one of the most popular platforms, with 2 billion monthly active users.
- 79% of influencers on Instagram are women, followed by men at 21%.
- 9 out of 10 Instagram users consume video content on a weekly basis.
- 89% of Instagram users live outside the United States.
- 11% of Instagram users in the United States use the platform as their go-to news source.
Instagram is also an ideal place for content creators to score brand deals and sponsorships.

Instagram users are also generally very active. So, engaging them may be easier compared to other platforms.

Additionally, by embedding your Instagram feed on your website, you can show user-generated content to build trust and grow your brandâ€™s reach.

Smash Balloon Instagram Feed can help you with that. Using this plugin, you can easily add customizable social media feeds to your website and show your content to more people.

TikTok Statistics
- 26% of content creators say that their preferred social media platform is TikTok.
- TikTok has over 1 billion monthly active users.
- 53% of TikTok users are women, followed by men at 46%.
- 76% of influencers on TikTok are women, followed by men at 24%.
- 80 million monthly active users on TikTok are from the United States alone.
- 37.3 million active users on TikTok represent Gen Z.
- TikTok users are active for around 95 minutes on a daily basis.
- 56% of brands prefer TikTok to collaborate with influencers.
- The highest-earning content creator on TikTok is Charli Dâ€™Amelio.
TikTok is one of the fastest-growing social media platforms. Over 1 billion people use the app to get their daily dose of content, especially people from Generation Z.

This is why most content creators prefer TikTok to showcase their creativity to their fans. TikTok is also preferred by many brands for partnerships.

Facebook Statistics
- With 2.9 billion monthly active users, Facebook is one of the most popular social media platforms.
- 26.4% of people who use Facebook are millennials.
- Facebook is the source of news and updates for 43% of adults in the United States.
TikTok may be the preferred platform to engage Generation Z. But Facebook is the go-to place for content creators who want to connect with millennials.

Businesses often use Facebook to create an online community. It helps them humanize their brand and engage with their audience.

We even do the same at WPBeginner. We created our own Facebook group called WPBeginner Engage to help WordPress users improve their websites and connect with 95k+ like-minded people.

List of Sources

WPBeginner, MemberPress, RafflePress, Smash Balloon, Statista, Adobe, Forbes, HubSpot, Exploding Topics, Linktree, The Influencer Marketing Factory, Influencer Marketing Hub, ConvertKit, Collabstr, Zippia, Goldman Sachs, Demand Sage

We hope this list of creator economy statistics, trends, and facts will help you make a marketing strategy that works best for your business. You may also want to see our guide on how to start a successful YouTube channel for your business and our expert picks for the best marketing automation tools for small businesses.

If you liked this article, then please subscribe to ourÂ YouTube ChannelÂ for WordPress video tutorials. You can also find us onÂ TwitterÂ and Facebook.

The post 2023â€™s Creator Economy Statistics That Will Blow You Away first appeared on WPBeginner.
01.09.2023
How to Create a Viral Waitlist Landing Page in WordPress

Are you wondering how to create a waitlist landing page for your WooCommerce store or WordPress website?

You can easily generate excitement for a product or service that hasn’t been launched yet by making a waitlist landing page. This prompts visitors to sign up for the waitlist using their email addresses and share the promotion with others.

In this article, we will show you how to easily create a viral waitlist landing page in WordPress.

Why Create a Viral Waitlist Landing Page in WordPress?

Making a waitlist landing page on your WordPress website will allow your visitors to enter their email addresses and join your waiting list.

For example, if you have a WooCommerce store that sells clothes and is about to launch a new collection for summer, then you can create a waitlist for interested users to sign up.

This way, interested users will get an email notification as soon as your new summer clothing collection goes live.

A viral waitlist page can also help you build your email list and social media following, making it an effective lead-generation tool for WordPress.

Moreover, it can also create a sense of urgency and excitement among potential customers, making them more likely to sign up for your waitlist.

That being said, let’s see how to easily create a viral waitlist landing page in WordPress.

How to Create a Viral Waitlist Landing Page in WordPress

You can easily create a waitlist landing page in WordPress using SeedProd. It is the best WordPress landing page plugin with a drag-and-drop builder to create themes and landing pages.

First, you need to install and activate the SeedProd plugin. For detailed instructions, you may want to see our step-by-step guide on how to install a WordPress plugin.

Note: You can also use the free version of SeedProd to create a waitlist landing page. However, some of the advanced blocks used in this tutorial will only be available with the paid plan.

Upon activation, you need to head over to the SeedProd Â» Settings page to enter your license key. You can find this information in your account on the SeedProd website.

Once you have done that, it’s time for you to start creating a waitlist landing page.

Step 1: Create a Waitlist Landing Page

To create a waitlist landing page, head over to the SeedProd Â» Landing Pages screen from the WordPress admin sidebar.

Once you are there, just click on the ‘Add New Landing Page’ button.

This will take you to the ‘Choose a New Page Template’ screen, where you can select a pre-made SeedProd template for your landing page.

Upon doing that, a prompt will open up on your screen, asking you to enter a page name and URL. Go ahead and enter the details and then click the ‘Save and Start Editing the Page’ button to continue.

This will launch the template in SeedProd’s drag-and-drop builder. From here, you can now start customizing your waitlist landing page as you want.

Step 2: Customize Your Waitlist Landing Page

Once the drag-and-drop builder has been launched, you will notice that all the available blocks are in the left column, with a landing page preview on the right side of the screen.

From here, you can drag any block you want onto your waitlist landing page, including an image, video, button, heading, or text block.

For example, if you want to add a headline for the new product that you are launching in your online store, then you can just drag and drop the Headline block onto the landing page.

Once you’ve done that, simply click on the block again to open its settings in the left column. From here, you can insert dynamic text and change the font size, alignment, color, and more.

Next, scroll down to the ‘Advanced’ section in the left column. From here, you can add a giveaway, optin form, contact form, social profiles, countdown timer, and more.

Since you are creating a waitlist, you should add a contact form to your landing page. That way, your visitors can sign up for notifications when new products are available, and they can also be added to your general email list.

To do this, just drag and drop the Contact Form block from the left column onto the page.

Next, click on the block to open its settings in the sidebar on the left. From here, you can select a contact form that you created with WPForms from the dropdown menu.

For more detailed instructions, you may want to see our tutorial on how to create a contact form in WordPress.

After that, you can also add the Social Sharing block to the waitlist landing page so that users will be able to share it with their friends and followers, making your waitlist viral.

Upon adding the block, click on it to configure its settings in the left column. You can now add a social media button from the dropdown menu and configure its size and alignment.

Once you’ve done that, it’s time for you to add the Countdown block from the left column to create a sense of urgency among your customers.

Next, click on the block to open its settings in the sidebar. From here, you can choose an end date, timezone, size, template, and more.

You can also choose an action to take once the countdown on your waitlist expires.

For example, if you choose the ‘Show Message’ option from the ‘Action To Take On Expires’ dropdown menu, then a message will be displayed to your customers upon waitlist expiration.

However, you can also choose the ‘Redirect’ option and add a URL that users will be redirected to if they visit the waitlist page after its expiration. This could be the WooCommerce product page with the items from your new collection.

Step 3: Add WooCommerce Blocks to Your Waitlist Landing Page

If you have a WooCommerce store, then you can also add the WooCommerce blocks offered by SeedProd. Keep in mind that the WooCommerce plugin will need to be activated for these blocks to work.

To add these blocks, just scroll down to the ‘WooCommerce’ section in the left column of the drag-and-drop builder.

From here, you can add the featured products, add to cart, or best-selling products block to your waitlist page to showcase other products from your store.

This way, users visiting your waitlist landing page will also be able to see other products that are currently available and may end up making a purchase.

You will also be able to limit the number of products that are shown and control the block’s alignment, typography, pagination, button color, and more.

Step 4: Connect Your Waitlist With Your Email Marketing Provider

You can also connect your waitlist landing page with an email marketing provider to build your email list and capture leads.

To do this, switch to the ‘Connect’ tab at the top of the landing page builder. Then, simply choose your email marketing provider from the ‘Email Marketing’ section.

By default, SeedProd offers seamless integration with popular email marketing services like Drip, Brevo (Formerly Sendinblue), Constant Contact, AWeber, and more.

Once you have chosen your provider, you will need to provide an API key or account details, depending on the service you chose. You can get this information from the account dashboard of your email marketing service provider.

After that, just click the ‘Connect’ button to move forward.

Upon connecting your SeedProd with an email marketing provider, you will also have to choose the email list that you want to use with your waitlist landing page.

Next, click on the ‘Save Integration Details’ button. You have now successfully connected your landing page with the marketing service.

Step 5: Save and Publish Your Waitlist Landing Page

Now, you need to switch back to the ‘Design’ tab from the top of the SeedProd page builder.

Once you’ve done that, click the ‘Save’ button at the top to store your settings.

Next, open the ‘Save’ dropdown menu and click the ‘Publish’ button to make your waitlist landing page live.

Now, you can visit the landing page on your WordPress site to see how it looks.

Bonus Tips to Build Excitement and FOMO in Your Online Store

Other than designing a great landing page, you can use a few other methods to easily build excitement and FOMO among your customers. This can encourage them to sign up for your waitlist.

For example, you might create a personalized popup using OptinMonster that shows that a product that hasn’t been launched yet is in limited supply.

Since scarcity is a key element of FOMO, shoppers will now be more likely to sign up for your waitlist.

Other than that, you can also create website banners using Thrive Leads to show users that other visitors are already interested in your product and signing up for it.

For more detailed instructions, you may want to see our tutorial on how to use FOMO on your WordPress site to increase conversions.

Additionally, you can also build excitement and hype around the product or service that you are launching by hosting a giveaway. A viral giveaway can help you can reach a wider audience, increase your conversions, and urge more visitors to sign up for your waitlist.

For example, you can use RafflePress, which is the best WordPress giveaway plugin, to give away a few items from your new clothing collection in exchange for a referral or follow on social media.

If you are interested, then you can see our tutorial on how to run a giveaway/contest in WordPress with RafflePress.

Another tip is to run a live blogging session with your customers to further hype up the product/service that will soon be launched. This way, you will be able to interact with your audience and convince them to sign up on your waitlist landing page.

We hope this article helped you learn how to easily create a viral waitlist landing page in WordPress. You may also want to see our tutorial on how to create coming soon pages in WordPress and our comparison of the best WordPress drag and drop page builders.

If you liked this article, then please subscribe to ourÂ YouTube ChannelÂ for WordPress video tutorials. You can also find us onÂ TwitterÂ and Facebook.

The post How to Create a Viral Waitlist Landing Page in WordPress first appeared on WPBeginner.

28.08.2023
How to Write a Great Blog Post (Structure + Examples)
Do you want to write a great blog post, but arenâ€™t sure how to structure it?

You can write a compelling and helpful blog post, but without the right structure, only a few people may read it. The people who do visit your blog might even get lost and give up without finishing the post.

In this article, we will show you how to write a great blog post, even if you’re a beginner.

Why is Structure So Important in Blog Posts?

According to our blogging statistics research, there are over 600 million blogs. With so much competition, youâ€™ll need to do everything in your power to make your blogs stand out, including using the right structure.

A well-structured blog leads the reader from one point to the next in a logical way thatâ€™s easy to follow and understand. Many people simply skim blogs, so the right structure also helps people find the parts theyâ€™re interested in reading.

A clear structure doesnâ€™t just help visitors understand your content. Search engine bots will also find it easier to crawl your blogs and then show them to the right people. This will improve your search engine rankings and get more visitors to your WordPress blog.

How to Write a Great Blog Post (Structure + Examples)

You might be a world-class writer, but without a clear structure your blog posts may still be difficult to read.

With that in mind, letâ€™s look at how you can write a well-structured blog post, even if you’re a complete beginner. Simply use the quick links below to jump straight to the topic you want to read about.
Create a Descriptive and Compelling Headline

Your postâ€™s headline is usually the first thing people see. No matter how good your blogâ€™s content is, youâ€™ll struggle to get readers with a boring title.

A compelling headline will catch a personâ€™s attention no matter whether they spot it on social media, an RSS feed, in their search engine results, or some other location.

That said, the headline should describe what the post is about, while also making people want to read it.

With countless blogs on the internet, itâ€™s hard to cut through the noise. While thereâ€™s no magic formula for creating the perfect headline, BuzzSumo analyzed over 100 million articles and concluded that the ideal headline length is between 11 words and 65 characters.

If you include numbers in your headlines, then research suggests people prefer to share headlines that have single-digit numbers.

BuzzSumo also found that more people engage with headlines that include the current year.

Even simply adding a year to the end of a title may be enough to increase your blog traffic.

People are also more likely to share headlines that suggest newness, so you may want to try including phrases like â€˜for the first time.â€™

Another trick is teasing must-have information by saying things like â€˜need to know,’ ‘you need to,’ or â€˜the best.â€™

If youâ€™re writing a â€˜how toâ€™ post, then think about the problem your blog solves. What might someone type into a search engine when theyâ€™re facing this problem? This is often a great starting point for a compelling â€˜how toâ€™ headline.

After drafting a title, you can enter it into a headline analyzer such as AIOSEO. This plugin will use real data to score your headline and suggest ways to improve it. In this way, even beginners can write a compelling blog headline.

If you don’t want to install a plugin, then you can use WPBeginner’s free Headline Analyzer.

For more information, please see our guide on how to use a headline analyzer in WordPress to improve SEO titles.

Write a Clear and Concise Introduction

Every great blog post needs a clear introduction that tells visitors what the post is about. This helps people decide whether theyâ€™re interested in the topic.

Just like the headline, itâ€™s not enough to simply state what the blog is about. You also need to make the visitor want to carry on reading.

People donâ€™t want to waste time on blogs theyâ€™re not interested in. Having said that, your introduction should be short and to the point. Ideally, you should aim for 1-3 paragraphs.

When it comes to creating a tight, focused introduction, a good trick is to try and include your blogâ€™s keyword as early as possible. By sticking to this goal, youâ€™ll be less likely to go off-topic.

Depending on the kind of blog youâ€™re writing, you may get good results by sharing interesting or surprising statistics in the introduction. This example from MonsterInsights is guaranteed to catch the attention of any online store owner who wants to get more sales.

Another option is to talk about a problem and promise a solution.

This RafflePress post discusses a problem the user may have: promoting your business on Instagram can be expensive and not everyone has a big budget.

It then promises a solution: get noticed on Instagram for free.

Many introductions also use FOMO, or fear of missing out. By adding time pressure, you can make people want to read the post now, rather than risk missing out on a giveaway, event, trip, or anything else the post is talking about.

This travel blog takes a pretty standard â€˜Top Places to Visitâ€™ listicle and turns it into a race against time.

Weâ€™ve also seen blogs draw the reader in by sharing a humorous personal story. If this anecdote resonates with the target audience, then it can be a powerful hook.

For example, this introduction makes it very clear that the author knows exactly what the reader is going through.

No matter what approach you take, if youâ€™re going to hook your audience, then you need to know all about them. The best way to learn about your audience is by using Google Analytics.

For step-by-step instructions, please see our guide on how to install Google Analytics. If you’re already a GA user, you may also want to see our ultimate guide to Google Analytics 4.

Break Up Content with Headings

A 2022 study by the Policy Institute and Centre for Attention Studies found that most people feel their attention span is shorter than it used to be.

No matter how good your writing is, all your hard work will go to waste if readers canâ€™t concentrate on more than a few paragraphs.

Thatâ€™s why we recommend using headings to break your post into bite-sized chunks.

Headings help readers skim the post and find the content theyâ€™re interested in reading. It also makes it easier for them to revisit sections they want to read again.

Before you start writing, itâ€™s a good idea to map out all the headings youâ€™ll use and the content youâ€™ll add to each section. This will keep you focused as you write the post.

Ideally, your headings should summarize each major point you want to make. In fact, readers should be able to understand the flow of your blog simply by scanning the headings.

Letâ€™s look at an example. Here, we have some tips on how to store coffee beans correctly. Although each paragraph provides useful extra information, you can get all the tips just by reading the headings.

After creating your headings, organize them so your content flows logically. For example, if youâ€™re writing a fitness blog then you shouldnâ€™t tell readers how many times to repeat an exercise before showing them how to do it.

When itâ€™s time to add these headings to your WordPress website, there are six built-in heading tags that you can use.

Similar to bullet points and numbered lists, you can use these headings to create a nested structure of headings and subheadings.

However, we recommend keeping the heading hierarchy as simple as possible, to avoid confusing your readers. This means using H2 headings for main sections, and then H3 for subsections, and so on.

Add a Table Of Contents

A table of contents lists the postâ€™s main points and provides links to specific sections. This gives visitors an overview of what the blog covers while allowing them to jump straight to the content theyâ€™re interested in.

This can keep visitors on your website for longer, even if theyâ€™re only interested in part of a blog post.

A table of contents can even improve your WordPress SEO, as Google often uses the table to automatically add â€˜jump to sectionâ€™ links in search results.

The easiest way to add a table of contents to your WordPress blog is by using AIOSEO.

AIOSEO is the best WordPress SEO plugin and comes with a built-in table of contents block.

This block saves you a ton of time by automatically generating a table of contents based on the postâ€™s headings, while also allowing you to customize the table.

For complete step-by-step instructions, please see our guide on how to create a table of contents in WordPress posts and pages.

Keep Paragraphs and Sentences Short

Imagine opening a blog post just to find a wall of text. Chances are, youâ€™d leave the page immediately. That said, itâ€™s important to break your blog into short paragraphs and sentences. These are easier to skim and look much less daunting, especially on mobile devices.

A good trick is to avoid long and complicated words, intricate metaphors, and flowery language. All of that to say: keep it simple. Youâ€™ll lose people if you try to be too clever.

Ideally, you should aim to make a single point per sentence, using as few words as possible.

Often, you can break grammatical rules if it gets your point across in fewer words. This may mean starting sentences with things like â€˜Or,â€™ â€˜And,â€™ or â€˜But,â€™ or using more casual language and fragments rather than full sentences.

You should also organize your sentences and paragraphs to give the reader the most important information first, and then go into finer detail from there. This makes it easier for the reader to skip sections theyâ€™re not interested in.

In this TrustPulse blog, the writer starts by explaining what eCommerce email marketing is. Then, they give Mailchimp and ActiveCampaign as examples of popular email providers.

The next paragraph talks about why email marketing is important, before exploring specific features. As you can see, the section starts with the most important point and then gets more and more detailed.

Add Images, Video, and Other Media

Visitors donâ€™t want to feel like theyâ€™re reading a novel when they visit your blog. With that in mind, itâ€™s a good idea to add visual content like photos, infographics, screenshots, graphs, and diagrams.

Immediately, this breaks up your text, but it also helps visitors see what each section is about, at a glance. Each piece of visual content is also another opportunity to grab the readerâ€™s attention as they scroll through your post.

It even seems like blogs with visual content are more popular. According to our blogging statistics research, posts with more than seven images get 116% more organic traffic compared to posts that have no images. Similarly, blogs with videos get 83% more traffic than those without video.

If youâ€™re writing â€˜how toâ€™ blogs, then images help visitors understand what they need to do. For example, this PushEngage blog uses screenshots to show readers what to click next in order to create a landing page in WordPress.

If youâ€™re promoting an affiliate product, then visuals like images and videos are a great way to show that product in action. This can often get you more affiliate revenue.

Letâ€™s look at an example. This post about soil-less indoor garden kits shows lots of photos of the different kits available to buy on Amazon, complete with Amazon affiliate links.

Just be aware that lots of high-resolution media can add to your siteâ€™s loading time, so itâ€™s important to optimize your images and other media. Readers will also need to scroll past any media theyâ€™re not interested in, which can be particularly frustrating for smartphone and tablet users.

With that being said, all visuals should add value for the reader.

Wrap Up Blog Posts With a Conclusion

A good conclusion summarizes all the points you’ve made throughout the blog, without introducing any new information.

Depending on the topic, you may sometimes want to suggest an actionable solution or share your top pick of all the products, WordPress plugins, travel destinations, and anything else youâ€™ve compared or reviewed throughout the blog.

However, as a general rule conclusions tend to be pretty short, so donâ€™t worry if your conclusion is one or two sentences.

End With a Compelling Call To Action (CTA)

When the reader reaches the end of the post, you need to tell them what to do next. This should be an action that keeps them engaged with your blog or gets them to convert, which is known as a call to action.

In the following Easy Digital Downloads post, you can see several calls to action on the page.

A good call to action is clear, asks for the user to take a precise action, and has a sense of urgency. For example, you might ask them to download a PDF or subscribe to your email newsletter.

Even if you use the same call to action, itâ€™s a good idea to customize it for the individual post. In the following image, interior design blog Decorilla is using its standard call to action, which encourages readers to schedule a free consultation using a booking form.

However, theyâ€™ve tweaked the messaging to suit the blogâ€™s topic, which is how to decorate a childâ€™s bedroom.

If youâ€™re not sure what call to action to use, then ask yourself why youâ€™re writing this blog. If you want to get more comments, then you might ask readers to share their opinion or answer a question by posting it in the comment section.

You might even offer a reward for commenting, such as entering the reader into a giveaway or contest. For example, the example below gives readers a list of books and asks them to comment on which one they want to win.

Another option is to suggest some posts the visitor might want to read next.

For the best results, include links that relate to the current blog in some way, which is exactly what AffiliateWP does on their affiliate marketing blog.

We hope this tutorial helped you learn how to write a great blog post. You may also want to learn how to make money online blogging, or check out our list of the best SEO plugins and tools you should use.

If you liked this article, then please subscribe to ourÂ YouTube ChannelÂ for WordPress video tutorials. You can also find us onÂ TwitterÂ and Facebook.

The post How to Write a Great Blog Post (Structure + Examples) first appeared on WPBeginner.
05.06.2023
15 Best WooCommerce Automations to Increase Sales
Are you looking for easy and smart ways to automate tasks and increase sales in your WooCommerce store?

By automating tasks in your online store, you can save time and money while growing your business and increasing sales.

In this article, we will show you how to use WooCommerce automations to increase sales.

Why Automate Your WooCommerce Store?

If you are running a WooCommerce store, then you probably spend a lot of your time performing repetitive tasks. These can be anything from sending marketing emails for your online store to processing customer invoices.

Wouldnâ€™t it be nice if you could automate all of those tasks and focus on growing sales and your business instead?

Luckily, you can use the best WordPress automation tools and plugins to automate WooCommerce tasks. By doing this, you will save time, offer a better user experience to your customers, and ultimately increase sales.

With that being said, here are 15 WooCommerce automations to increase sales:
1. Use Automation to Personalize Your Email Marketing

Are you keeping in touch with your customers using an email newsletter? You may not be taking advantage of all the automation tools available in your email marketing software.

For example, the best email services like Constant Contact, Sendinblue, and Omnisend all have integrations with WooCommerce. They allow you to personalize your emails by adding the customer’s name and more.

They also let you set up a Welcome email series using a drip campaign. This is a sequence of automated emails that will go out automatically to new customers.

You can learn how to get started by scrolling down to the automated drip emails section of our guide on how to send automated emails in WordPress.

Additionally, if you are looking for a complete tool that offers WooCommerce email customization and automation, then we highly recommend using FunnelKit Automations.

Apart from letting you fully customize your WooCommerce emails, it also lets you set up smart, automated follow-up emails and workflows to boost your sales.

You can get started with FunnelKit Automations by selecting an automation from a library of handy templates.

For example, you can automatically send an email series to new customers, recover abandoned carts, send promotional emails to selected audiences, and more.

There is also an option to create your own WooCommerce automation from scratch. You will then see a visual email automation builder where you can make any customizations that you need.

For example, the screenshot above shows the workflow for sending out a thank you email after a customer makes their first order. You can even see in-line analytics for each email.

You can learn more in our guide on how to customize WooCommerce emails. Make sure you scroll down to the section on FunnelKit Automations.

Tip: We recommend combining FunnelKit Automations with an SMTP service like WP Mail SMTP. This will make sure your emails are delivered to your customers and wonâ€™t get lost or end up in the spam folder.

2. Set Up an Automated Marketing Campaign With Push Notifications

You can also run an automated marketing campaign using push notifications instead of emails. These notifications go directly to the userâ€™s web browser or mobile device. This means they have a much higher engagement rate, similar to SMS messages.

The easiest way to set up automated push notifications is with PushEngage. It is the best web push notification software for WordPress, and over 10,000 businesses use it to send targeted messages.

For each notification, you can change the title, message, URL, icon image, and more by expanding it.

There is also a preview of how your notifications will look in the browser.

PushEngage also lets you choose when to send each notification. For example, you can immediately send the first notification and select a different time for the following one.

For more details, see our guide on how to set up automated drip notifications in WordPress.

3. Let Customers Track Orders With Automated Transactional Emails

WooCommerce will need to send different transactional emails to your customers. These help them get order confirmations, track their order status, get invoices, and find out more information about your online store.

You can customize and automate these emails using FunnelKit Automations, which is a popular WooCommerce plugin for marketing automation.

The FunnelKit Automations dashboard makes it easy to create a new automation. You can simply click on one of the plugin’s many templates.

You can filter the list to quickly find the WooCommerce automation you wish to use. For example, you might want to send automatic thank-you emails to repeat customers.

You can then customize the automation using the visual automation builder, including the content of the email.

For detailed instructions, please see the section about sending automated transactional emails with FunnelKit Automations in our guide on how to send automated emails.

4. Quickly Update Your Customers With Automated SMS Messages

Many customers prefer to receive text messages to notify them about their orders. Plugins like YITH WooCommerce SMS Notifications or FunnelKit Automations will automatically send SMS messages to your customers.

SMS messages are an effective way to keep your customers up to date. They have a 98% average open rate, with 95% of messages being read in the first 3 minutes!

You can send automatic texts to your customers when their orders are dispatched or their status changes. You can automatically send SMS notifications to your customers or let them opt in at checkout.

Learn how by following our guide on how to send SMS messages to your WordPress users.

5. Automate All Invoicing and Payment Processes

As a business owner, there is a lot to manage. If you are still creating invoices manually, then you can switch to professional invoicing software that automates all invoicing and payment processes. Then, you will be free to focus on growing your business.

A plugin like WooCommerce PDF Invoices makes it easy to automatically generate invoices, collect orders, and manage your finances.

You can also save time by accepting recurring payments or adding subscriptions to WooCommerce. These WooCommerce automations will help automate the billing process and can save you time.

With automatic recurring payments, you donâ€™t have to spend time manually sending invoices and waiting for payments from your customers.

Plus, adding subscription payments to your eCommerce business will give you a more consistent cash flow, fewer payment errors, and fewer payment delays.

6. Use Automated Store Activity Notifications to Boost Sales

Automated FOMO and social proof notifications can also increase sales in your WooCommerce store.

FOMO, short for fear of missing out, is a marketing technique used to create excitement about a product. It uses psychology to encourage customers to make buying decisions faster.

Plus, social proof shows visitors that other customers have purchased your products. This can convince users that your online store is trustworthy.

The best way to add social proof to your website is by using TrustPulse. It is one of the best social proof plugins for WordPress on the market.

TrustPulse automatically monitors activity on your site. When potential customers are close to buying something, they will see a notification showing that another customer has just made a purchase.

By simply displaying social proof, you will give your visitors a small push to complete their purchase. To learn more, see Method 1 of our guide on how to use FOMO to increase conversions.

7. Automatically Display Your Best Product Reviews

Would you like to automatically display the best reviews of your products from across the internet? You could copy and paste them manually, but that is a lot of work. Plus, there would be a delay before they appear on your website.

Luckily, Smash Balloon has a Reviews Feed Pro plugin that lets you automatically show off your best reviews from platforms like Google Reviews, Yelp, TripAdvisor, and more.

It comes with pre-designed templates, so you can display your reviews in different layouts, including showcases, carousels, grids, and more.

The Reviews Feed automatically copies your websiteâ€™s design so that the reviews look like a natural part of your website rather than content embedded from another platform.

You can follow our guide on how to show Google, Facebook, and Yelp reviews to set up your own automatic review feed in WooCommerce.

8. Use an Automated Sales Funnel to Boost Sales Conversions

A sales funnel is the path a user takes on your website to become a customer. It is made up of the specific pages a user may visit before making a purchase.

For example, a new visitor might land on a blog post, then view a product page, then go through your checkout flow.

Unfortunately, only 10% of shoppers, on average, will add anything to their carts. After they do, 60-80% of them abandon their carts without completing the purchase.

Luckily, you can use FunnelKit, the best WooCommerce sales funnel plugin, to change that. You can use the plugin to optimize each step, offer a better user experience, reduce distractions, and nudge users toward completing their purchases.

For example, it comes with a one-click Upsells feature, which allows users to add products to their carts on their way to the checkout.

FunnelKit also lets you customize the user journey with pre-checkout offers, custom checkout form layouts, beautiful templates, and more.

For instance, the FunnelKit Funnel Builder lets you add order bumps to boost profits if someone adds $X to their cart. You can also add one-click order bumps to your checkout page.

To learn more, see our guide on how to make a high-converting sales funnel in WordPress.

9. Reduce Cart Abandonment With Popups and Push Notifications

As we said earlier, 60 to 80% of people who add items to their cart donâ€™t actually buy them. This means if you have an online store, then you are losing out on a lot of sales.

Luckily, you can use automatic push notifications to reduce cart abandonment rates. For example, you can pop up a notification when a user is about to leave your website and offer a coupon or free shipping.

Or, if the customer already has discounted items in their cart, they may just need some reassurance that they are making the right decision. Push notifications like these can help you recover 3 to 8% of abandoning cart sales.

You can learn how to use OptinMonster to add exit-intent popups by following our guide on how to create a WooCommerce popup to increase sales.

But what if the customer leaves your site before they see the popup? Push notifications can also help you connect with your visitors after they leave your website. These messages will display in your subscriberâ€™s browser even when they are not actively browsing your store.

The easiest way to do this is with PushEngage. It is the best web push notification software on the market, and it is used to send over 15 billion push messages every month.

For more details, see our guide on how to add web push notifications to WordPress.

You can also significantly reduce cart abandonment by simply improving your online store and checkout process. We share plenty of proven tips with real examples in our guide on how to recover WooCommerce abandoned cart sales.

10. Send Automated Coupons to Bring Back Customers

It costs 5 times more to get a new customer than to keep an old one. Over time, people may lose interest in your website, forget about your products, or start shopping with a competitor.

One way to bring those customers back is to automatically send them a coupon code via email. You can use automation tools to send a coupon to customers who have become disengaged, such as when they don’t place an order for 2 months or have stopped opening emails.

You can learn how in our step-by-step guide on how to send automated coupons in WordPress to bring back customers.

Another good use for automated coupons is recognizing and rewarding customers when they engage with your online store. For example, you might send a coupon after a customer reviews one of your products.

This builds loyalty to your store and can get you more sales. It also encourages shoppers to review more products in the future.

You can also schedule coupons in advance so that they go out automatically on popular holidays like Black Friday, Christmas, New Year’s, Motherâ€™s Day, and Valentineâ€™s Day. This will leave you free to focus on promoting your offers and getting as many sales as possible.

See our guide on how to schedule coupons in WooCommerce for detailed instructions.

Additionally, as we mentioned earlier, you can also offer a coupon in a popup. Showing a coupon at the right time makes a huge difference in converting your website visitors into paying customers.

There are a few ways to do this, and we give you all the details in our step-by-step guide on how to create a coupon popup in WordPress.

11. Automate Your Social Media Channels

You can also use automation to post your online store content to your social channels. This lets you keep your social followers engaged with fresh content.

Uncanny Automator has integrations with all popular social platforms. It will let you publish new blog posts on Facebook, show off your latest product images on Instagram, advertise your sales on Twitter, and more.

You can learn how to do this step-by-step by following our guides on how to automatically post to Facebook, Instagram, and Twitter.

12. Automatically Display Social Media Content in WooCommerce

Are you looking for ways to show fresh content without doing any extra work? One way to do that is to automatically display your latest social media activity in your WooCommerce store.

This can save you time and keep your website content fresh and engaging for visitors. Plus, it can boost social proof by displaying your social media followers, comments, and like counts.

Smash Balloon automates your website content by displaying your latest social media activity. It is a popular social media feed plugin for WordPress that is used by over 1.4 million websites.

For example, you can add a Facebook feed to WordPress, and new posts will automatically appear in real time. Your customers can also like, share, and comment on your WordPress posts, which is a great way to get more engagement on Facebook.

You can change the feedâ€™s color scheme, design a custom header, add â€˜likeâ€™ and â€˜load moreâ€™ buttons, and much more.

If you are posting beautiful photos and engaging videos to Instagram, then it makes sense to post that content to WordPress too.

You can even show other peopleâ€™s photos on your site by creating a hashtag feed or displaying the posts that other people have tagged your account in.

In the following image, you can see an example of an online store that uses a custom Instagram feed to show user-generated content.

For details, please see our step-by-step guide on how to add your social media feeds to WordPress.

Tip: For more tips on how to use social channels to grow your online store and increase sales, you can see our complete social media cheat for WordPress.

13. Make Your Forms Smarter Using Automation

You can use form plugins like WPForms to collect all kinds of information from your customers.

For example, you can use a form plugin to display a contact form, create a questionnaire, gather testimonials, or build a survey form.

The best thing is that WPForms easily integrates with many other tools and plugins, so you can easily automate any action after someone fills out your form.

For example, when someone fills in an order form, you can use conditional logic to send an email notification to the correct department, depending on the product that was purchased.

You can also send a confirmation email to the customer who filled in the form to let them know you will be in contact soon. This a nice gesture that lets your users know that you have received their information.

In addition, by using the Google Sheets Addon, you can send any form fields you want to a spreadsheet. This will allow you to use spreadsheet features to analyze the data and collaborate with others in your team.

To automate your forms further, Uncanny Automator will let you connect WPForms and other form plugins to 100+ third-party services without having to pay fees to services like Zapier.

For example, you can create an Uncanny Automator recipe to send customer form data to Airtable. Then, your team will be able to access and use the data easily.

To learn more, see our guide on how to create automated workflows with Uncanny Automator.

14. Automate Live Chat Using Artificial Intelligence

Automated chatbots are the future of live chat software because they allow you to engage with your customers 24/7. They can free up time by automatically answering common customer questions, generating leads, improving user experience, and making more sales.

Chatbot.com is the best AI chatbot software for WordPress. It lets you easily automate live chat on your website by setting up your own chatbot using a drag-and-drop builder. You donâ€™t need to do any coding or have any special technical skills.

It even comes with pre-built templates that you can use as a starting point to quickly get your AI chatbot up and running. These templates include different scenarios like selling products, customer service, recruitment, bookings, and more.

For example, you can use the eCommerce bot template to walk your customers through the entire buying process. There are even templates for specific industries, including a coffee shopbot, recruitment bot, and restaurant bot.

If visitors want to communicate with a real person, then you can easily forward them to your customer support agent, phone support, or any of ChatBot’s live chat software integrations, such as LiveChat.

15. Use Uncanny Automator for Even More WooCommerce Automations

This article contains many specialist tools that do specific automation jobs very well. By contrast, Uncanny Automator is a Swiss army knife that allows you to create all types of automation workflows without having to write any code.

It acts as a bridge so that you can get different WordPress plugins talking to each other, as well as loads of third-party services.

You create automation by building Uncanny Automator recipes, consisting of triggers and actions. The action will be automatically run when a user or WooCommerce triggers an event.

Here are some of the WooCommerce triggers you can use to run a recipe:
- A customer viewing a product
- A customer adding a product to their cart
- A customer paying for a product
- A payment failing
- A customer reviewing a product
- And much more
Then the recipe can automatically run any of these WooCommerce actions:
- Creating an order with a product
- Changing the price of a product
- Generating and emailing a coupon code
- Giving an order a specific status
There are dozens of recipes that you can create, allowing you to save hundreds of hours while running your online store more efficiently.

For instance, you can use Uncanny Automator to automatically create a new customer account when someone submits a contact form on your website, or send notifications to Slack.

Bonus: Track Conversions to Learn How to Increase Sales

To use any marketing automation platform effectively, you will need easy-to-understand reports that tell you exactly what is working for your business and what isn’t.

MonsterInsights is the best Google Analytics plugin for WordPress. It lets you get a clear picture of what is happening on your site and what you can do to bring in more sales.

It comes with WooCommerce conversion tracking, form submissions, outbound link tracking, and user tracking.

Its Reports page has an ‘eCommerce’ tab that shows your most important conversion metrics, including the conversion rate, transactions, revenue, and average order value. Below that, you will see a list of your top products with quantity, sale percentage, and total revenue.

You will also see your top conversion sources. You can use this report to attract more customers and offer exclusive discounts for customers from specific sources.

For detailed instructions, see our guide on how to set up WooCommerce conversion tracking.

You can also connect Google Sheets with WooCommerce to easily record and manage your orders and customer data. Once the information is in a Google Sheet, you can easily filter it based on factors like the order total, the customerâ€™s location, coupons used, and more.

You can then share this information with your team, even if they donâ€™t have access to the WordPress dashboard. For example, you can easily send this data to your suppliers, marketing departments, or other team members.

You are even able to turn this data into charts and graphs. All of this makes it easier to analyze the information and then use these insights to fine-tune your business and get more sales.

We hope this tutorial helped you learn how to increase sales using WooCommerce automations. You may also want to see our guide on how to add wholesale pricing in WooCommerce or our expert picks for the best WooCommerce plugins for your store.

If you liked this article, then please subscribe to ourÂ YouTube ChannelÂ for WordPress video tutorials. You can also find us onÂ TwitterÂ and Facebook.

The post 15 Best WooCommerce Automations to Increase Sales first appeared on WPBeginner.
05.05.2023
How to Create a Viral TikTok Giveaway in WordPress

Do you want to create a viral TikTok giveaway in WordPress?

Giveaways can help grow your TikTok channel and get you more views. Theyâ€™re also a great way to engage with the people who already watch your TikToks and encourage them to watch even more of your videos.

In this article, weâ€™ll show you how to create a viral TikTok giveaway in WordPress.

Set Your Giveaway Goals

First, you need to decide what you want to achieve with your giveaway. For TikTok, youâ€™ll typically either want to gain more followers or get more views on a particular video.

After choosing a goal, you can plan how to get the best value from your giveaway.

If you want to get more views on a particular video, then itâ€™s important to choose the video carefully. For example, if you have a new product, then you might ask visitors to watch a TikTok promoting that product.

If a big TikTok influencer has recently praised your company, then you might ask people to watch their video.

If youâ€™re planning to use â€˜Follow us on TikTokâ€™ as an entry method, then itâ€™s smart to review your TikTok profile before launching the contest. New followers may watch your most recent TikToks, so youâ€™ll want to make sure theyâ€™re interesting, entertaining, and recent.

You should also add any missing information to your TikTok bio so new followers can learn more about your company. Itâ€™s also a good idea to add a link to your website, or you might even make a special ‘link in bio’ page.

By fine-tuning your TikTok page now, your new followers will be more likely to stick around long after the contest is over.

Choose a Prize for your TikTok giveaway

The next step is choosing a prize that will make your target audience want to take part in your TikTok giveaway.

The prize doesnâ€™t have to be expensive, but it should reflect your business niche and your target audience. This will attract relevant followers to your TikTok page, which means theyâ€™ll be more likely to engage with your company in the future.

For example, if you run a restaurant, then a discounted or free meal could be a great prize. If you run a skincare blog, then you might offer a bundle of your favorite products.

Once youâ€™ve planned your giveaway, itâ€™s time to set it all up in WordPress.

Install a WordPress Giveaway Plugin

The easiest way to create a viral TikTok is by using RafflePress. Itâ€™s the best WordPress giveaway plugin that lets you create all kinds of contests using a simple drag-and-drop editor.

There is a free version of RafflePress that allows you to run giveaways and competitions no matter your budget. However, in this guide, weâ€™ll be using RafflePress pro because it has a ready-made template for running a viral TikTok giveaway.

First, youâ€™ll need to install and activate the RafflePress plugin. If you need help, then please see our guide on how to install a WordPress plugin.

Upon activation, youâ€™ll see the RafflePress welcome screen in the WordPress dashboard. You can now go ahead and enter your license key.

Youâ€™ll find this information in your account on the RafflePress website. Once youâ€™ve done that, click on the â€˜Verify Keyâ€™ button.

Create a Viral TikTok Giveaway in WordPress

Now youâ€™re ready to create a TikTok giveaway by going to RafflePress Â» Add New.

On the next screen, give your TikTok contest a name by typing into the â€˜Giveaway Nameâ€™ field.

This is just for your reference so you can use anything you want.

Now youâ€™re ready to choose the template that you want to use. RafflePress has templates for specific goals such as creating a giveaway to grow your email list and adding a Facebook giveaway to boost engagement.

Weâ€™ll be using the Grow Your TikTok template since it already comes with two TikTok entry methods. Simply hover your mouse over the template and then click on â€˜Use This Templateâ€™ when it appears.

This opens the template in RafflePressâ€™ drag-and-drop builder.

Since itâ€™s so important, letâ€™s start by adding some information about the prize. Just click to select the headline area, which shows â€˜My Awesome Prizeâ€™ by default.

You can now go ahead and type a title into the â€˜Nameâ€™ field.

To encourage visitors to enter, you may want to talk about how much the prize is worth, its benefits, and why people will want it.

Once youâ€™ve done that, type in a description, which will appear below the headline.

Here, you may want to add some more information about the TikTok giveaway such as why youâ€™re running the contest, and how people can enter.

Itâ€™s also a good idea to add a photo of the prize, so visitors can see exactly whatâ€™s at stake. If the product is digital, then you can show the productâ€™s logo instead or create a picture using web design software such as Canva.

To add a picture, simply click on â€˜Select Image.â€™

Then, either choose an image from the media library or upload a new file from your computer.

When youâ€™re happy with how the section looks, click on â€˜Done Editing.â€™

You can close your TikTok giveaway manually at any point, or you can set a date and time when the contest will end automatically.

If you have lots of giveaways planned, then itâ€™s smart to schedule them in advance so your contests always start on time, no matter how busy you get. Scheduling contests in advance also gives you plenty of time to promote and market the contest.

To schedule your TikTok competition, simply enter a date and time into the â€˜Giveaway startsâ€¦â€™ and â€˜Giveaway endsâ€¦â€™ sections.

By default, RafflePress uses the UTC timezone, but you can change this using the â€˜Timezoneâ€™ dropdown menu.

Set up your TikTok Giveaway Entry Actions

Your next task is choosing how visitors will enter the giveaway.

The TikTok template already has the â€˜Follow us on TikTokâ€™ and â€˜View TikTok Post/Videoâ€™ actions, so letâ€™s start by configuring these entry methods.

First, click to select the â€˜Follow us on TikTokâ€™ action. In the left-hand menu, youâ€™ll see all the settings for this action.

By default, the action uses a â€˜Follow us on TikTokâ€™ label but you can change this to anything you want by typing into the â€˜Titleâ€™ field.

Next, find the â€˜TikTok URLâ€™ field and add the link to your own TikTok profile.

Every time someone clicks on this action, theyâ€™ll see a â€˜Follow us on TikTokâ€™ button and a field where they can type in their TikTok username.

By default, every action is worth one entry. However, you can encourage visitors to choose one entry method over all the others by changing its value. For example, if you want to get more followers, then you might make the â€˜Follow us on TikTokâ€™ action worth multiple entries.

To make this change, simply select a new number in the â€˜Valueâ€™ section.

You can also make the â€˜Follow us on TikTokâ€™ action mandatory so visitors can only enter the contest if they follow you on TikTok.

When youâ€™re happy with how the â€˜Follow us on TikTokâ€™ action is set up, click to select the â€˜View TikTok Post / Videoâ€™ action.

You can now change the actionâ€™s title and value, and then make it mandatory by following the same process described above.

To get as many views as possible, you may want to enable the â€˜Allow Daily Entries’ toggle. This will allow users to earn extra entries by watching your TikTok video multiple times.

After that, itâ€™s time to specify the TikTok video that you want visitors to watch.

RafflePress will embed this video inside the contest, as you can see in the following image.

In a new browser tab, simply visit the TikTok video that you want to add, and then click on the â€˜Embedâ€™ button.

In the popup that appears, click on â€˜Copy Code.â€™

After that, switch back to your WordPress dashboard.

You can now paste the code into the â€˜TikTok Post Embed Codeâ€™ field.

At this point, youâ€™ve configured both of your TikTok entry methods. However, not everyone has a TikTok account or is familiar with the TikTok platform.

Currently, these people canâ€™t enter your competition, so you may want to add some additional entry methods that arenâ€™t related to TikTok.

For example, visitors might enter your competition by joining your email newsletter or following you on Instagram.

Giving visitors multiple choices for entries can get you more participants. Some people may also try to improve their chances of winning by completing several actions. This allows you to achieve multiple goals with a single competition.

To add more entry methods, simply click on the â€˜Add Actionsâ€™ tab. Then, just click on any action to add it to the competition.

Once youâ€™ve done that, just click on the action in the giveaway editor and then use the settings in the left-hand menu to configure that entry method.

For example, if you add â€˜Join an Email Newsletterâ€™ as an entry method then youâ€™ll need to select an email marketing service.

You can add as many actions as you want. However, since our main aim is to create a viral TikTok giveaway youâ€™ll typically want to show your TikTok actions at the top of the entry method list.

To move an action, just hover over that action in the editor and then grab the dotted button when it appears.

Youâ€™re now ready to move the entry method using drag and drop.

How to Customize your TikTok Giveaway

When youâ€™re happy with how the giveaway is set up, itâ€™s time to change how it looks by clicking on the â€˜Designâ€™ tab.

Here, you can change the fonts, select a new button color, change the layout, add a background image, and more.

By changing these settings you can create a beautiful TikTok giveaway that perfectly compliments your WordPress theme and the rest of your website.

You can even change the TikTok template using custom CSS.

When youâ€™re happy with how the competition looks, click on the â€˜Settingsâ€™ tab.

Configure the TikTok Contest Settings

RafflePress has lots of settings that you can use to fine-tune how the giveaway runs, including showing and hiding options, setting up tracking, and more.

Most of these settings are self-explanatory, but weâ€™ll quickly cover each section.

In â€˜Generalâ€™ you can set the basic options for the giveaway including showing the contestâ€™s winners, the total number of entries, limiting signups based on IP address, and more.

You can also make money from your TikTok giveaway by joining the RafflePress affiliate marketing program.

Next up, click on the â€˜Giveaway rulesâ€™ tab.

RafflePress comes with a Rules Generator that you can use to quickly and easily create giveaway rules for your TikTok campaign.

Clicking the â€˜Generate Rulesâ€™ button will bring up a form where you can enter information about the giveaway.

In most cases, you or your company will be the contestâ€™s sponsor. This means youâ€™ll need to type in the company name, business email address, country, and eligible locations.

RafflePress will then use this information to create some basic rules for your giveaway.

Just be aware that this is a starting point. Youâ€™ll still need to make sure your giveaway is following all local laws and TikTokâ€™s advertising guidelines. For example, you shouldnâ€™t ask visitors to watch any videos featuring products that TikTok doesnâ€™t allow on their platform.

If youâ€™re also using the TikTok contest to grow your mailing list or generate leads, then you may want to verify each participantâ€™s email address by selecting the â€˜Email Verificationâ€™ tab. Itâ€™s also a good idea to enable verification if you plan to email the giveawayâ€™s winner.

To make this change, simply click on the â€˜Contestant Must Confirm Their Emailâ€™ toggle to turn it from â€˜Noâ€™ to â€˜Yes.â€™

If youâ€™re using Google Analytics to track user engagement, then you can select the â€˜Success Trackingâ€™ tab.

Here, you can add tracking scripts to record when the page loads or the visitor converts. In this example, conversion happens when the visitor successfully enters the TikTok giveaway.

After entering the contest, you may want to redirect visitors to a specific page such as a custom thank you page or your top-performing TikTok.

To set up a redirect, select the â€˜Success Redirectâ€™ tab and then click to activate the â€˜Enable Success Redirectâ€™ toggle. You can then add the page to the â€˜Redirect URLâ€™ field.

You may want to allow visitors to sign into your giveaway using their Facebook accounts. This will make it easier for people to enter your giveaway, which can get you more participants.

To allow logging in with Facebook, simply select the â€˜Social Loginsâ€™ tab and then click to activate the â€˜Allow loggingâ€¦â€™ toggle.

The General Data Protection Regulation (GDPR) is a European Union (EU) law that aims to give EU citizens more control over their personal information. If you break GDPR then you could get a fine or even jail time, so youâ€™ll want to make sure youâ€™re GDPR compliant.

Thankfully, RafflePress has a checkbox that gets visitors to consent before entering your TikTok giveaway. To add the checkbox, simply select the â€˜GDPRâ€™ tab and then click to enable the â€˜GDPR Consentâ€™ toggle.

RafflePress has some default text that itâ€™ll show next to the checkbox, but you can change this if you want.

For a closer look at this important privacy law, please see our ultimate guide to WordPress and GDRP compliance.

Spam and fake entries can stop you from reaching your goals. With that being said, you may want to protect the giveaway form using an invisible recaptcha.

Unlike standard captchas that ask visitors to complete a puzzle, invisible recaptchas run in the background. This allows them to block spam without hurting the user experience.

To add an invisible recaptcha to your TikTok contest, select the â€˜Recaptchaâ€™ tab. Then, click to activate the â€˜Enable Invisible Recaptchaâ€™ toggle.

For more on this topic, please see our guide on how to add recaptcha to WordPress.

When youâ€™re happy with how your TikTok competition is set up, click on the â€˜Saveâ€™ button.

Publish and Add the Giveaway to Your WordPress Website

After youâ€™ve done all that, itâ€™s time to make your giveaway live by clicking on the â€˜Publishâ€™ tab.

You can add the contest to your site using a shortcode, the RafflePress WordPress block, or by creating a landing page.

Weâ€™ll cover each method, but if you want to get as many entities as possible, then we recommend choosing the â€˜Giveaway Landing Pageâ€™ option. This creates a separate page that you can easily share on social media, which can help your TikTok giveaway go viral.

To get started, click on â€˜Giveaway Landing Pageâ€™ and then select the â€˜Click hereâ€™ link.

In â€˜Page Permalink,’ type in the URL where you want to publish the giveaway landing page.

Then, go ahead and click on â€˜View.â€™

RafflePress will now publish your giveaway as a landing page.

If you visit the URL, then youâ€™ll see the giveaway live.

Another option is to add the giveaway to a post or page using the RafflePress block.

Simply open the post or page where you want to show your TikTok giveaway in the content editor. Then just click on the â€˜+â€™ button and type in â€˜RafflePress.â€™

When it appears, select the ‘RafflePress’ block.

After adding the block, open the dropdown and choose your TikTok giveaway.

You can then either publish or update the page to make the contest live on your WordPress website or blog.

Another option is to add the contest to any page, post, or widget-ready area.

In the giveaway editor, click on â€˜WordPress Shortcodeâ€™ and RafflePress will show the shortcode that you can use.

Simply copy the shortcode and then add it to your WordPress blog or website. For more information on how to place the shortcode, please see our guide on how to add a shortcode in WordPress.

How to Make Your TikTok Giveaway Go Viral

To help your TikTok giveaway go viral, itâ€™s important to promote it so more people can enter.

Wherever possible, itâ€™s a good idea to promote your giveaway before publishing it, so you can create a sense of anticipation and excitement around your contest. Then, when your giveaway goes live you should get a ton of entries straight away.

Youâ€™ll want to help visitors find your giveaway by promoting it on your siteâ€™s most important pages. To start, we recommend adding the giveaway to your navigation menu or sidebar.

You can also create a floating bar with a link to the giveaway landing page using a plugin such as OptinMonster.

To create a sense of urgency, we recommend adding a countdown timer to the floating bar. In this way, you can use FOMO on your WordPress site to get more entries and TikTok followers.

You can ask your push notification subscribers to follow you on TikTok if they havenâ€™t already, or to refer any friends or family members who might want to enter the competition. To learn more, please see our guide on how to add push notifications to your WordPress site.

Another option is to send an email newsletter with a link to your TikTok giveaway.

Promoting the giveaway on your social media profiles is also a great way to get more participants. Since these people already follow you on social media, they may be interested in watching your TikToks and following your account, so this is a great way to get more engagement and grow your channel.

Itâ€™s also important to promote the contest to your TikTok audience. They may already be following your TikTok, but contests are a great way to create content and engage with your existing audience. For example, you might create a video announcing the contest or showing off the prize.

RafflePress also has a â€˜View TikTok Post / Videoâ€™ action, which is perfect for re-engaging your TikTok followers. If youâ€™re using this entry method, then itâ€™s even more important to promote the contest to your existing TikTok audience.

If youâ€™ve enabled daily entries, then you might even create multiple TikTok videos encouraging your followers to enter every single day.

You can also reach out to TikTok influencers and ask them to mention your giveaway to their followers. To help your giveaway go viral, think about the influencerâ€™s fan base and whether theyâ€™ll be interested in the prize. For example, if youâ€™re offering a skin care bundle then you might partner with beauty influencers.

How to Choose a TikTok Giveaway Winner

Once your giveaway closes, itâ€™s time to choose a lucky winner at random.

To pick a winner, just go to RafflePress Â» Giveaways in your WordPress dashboard.

If you didnâ€™t schedule an end date for the contest, then youâ€™ll need to close it manually.

Simply hover over the giveaway and then click on the â€˜End Nowâ€™ link.

To choose a winner, click on â€˜Needs Winners.â€™

On the following page, RafflePress will show all the people who entered your TikTok giveaway, along with how they entered, their total entries, and more.

Here, just type in the number of winners that you want to pick and then click on â€˜Choose Winners Now.â€™

RafflePress will then show the winner highlighted at the top of the list. Now, you simply need to contact the winner and let them know the good news.

You may also want to announce the winner in a TikTok video. If youâ€™re shipping a physical prize, then you might ask the winner to create their own TikTok showing them receiving or unboxing the prize. This is great content for your followers and also proves that your contests are genuine.

Itâ€™s also a good idea to create a TikTok thanking everyone for taking part and encouraging them to join your giveaways in the future.

Wherever possible, we recommend you email all participants as this will help you build a relationship with these new leads and gives you another chance to mention your brand.

We hope this article helped you learn how to create a viral giveaway in WordPress. You may also want to check out our guide on how to allow user registration on your WordPress site, or see our list of best social media plugins for WordPress.

If you liked this article, then please subscribe to ourÂ YouTube ChannelÂ for WordPress video tutorials. You can also find us onÂ TwitterÂ and Facebook.

The post How to Create a Viral TikTok Giveaway in WordPress first appeared on WPBeginner.

13.12.2022