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Tag: tiktok

  • How to Embed TikTok Videos in WordPress (3 Easy Methods)

    Do you want to easily embed TikTok videos on your WordPress website?

    If you’re already creating successful, viral TikToks then it makes sense to post these videos to your website too. In this way, you can get more views, engagement, and social media followers with very little extra effort.

    In this article, we’ll show you how to easily embed TikTok videos in WordPress.

    How to embed TikTok videos in WordPress

    Why Embed TikTok Videos in WordPress?

    According to our ultimate list of blogging stats, posts with videos get 83% more traffic than those without video. That said, if you’re already posting TikToks then it makes sense to embed these videos on your WordPress website.

    An example of a TikTok video, embedded in a WordPress website

    In this way, you can get more visitors, without having to spend a ton of time creating new content. These videos can also help capture the visitor’s attention and keep them on your website for longer, which will increase pageviews and reduce bounce rate in WordPress.

    At the same time, these videos will promote your TikTok channel to people who visit your website. This can get you more engagement and followers on TikTok.

    With that said, let’s see how you can embed TikTok videos in WordPress. Simply use the quick links below to jump straight to the method you want to use.

    Method 1. Using the TikTok Block (Works With Any Theme)

    The easiest way to embed TikToks on your WordPress site is by pasting the video’s URL into the page or post editor. WordPress will then detect the video and fetch it for you automatically.

    First, you need to visit the TikTok video that you want to embed. Then, copy the video’s URL.

    Adding a TikTok video to a page or post using the WordPress block editor

    Next, open the WordPress page or post where you want to show the TikTok video. You can then simply paste the URL into the WordPress block editor.

    WordPress will automatically detect that you’re embedding a TikTok video, and add a TikTok block with the video already embedded.

    Embedding TikTok videos on a WordPress blog or website

    By default, WordPress will resize the TikTok video automatically for smaller screens, including smartphones and tablets. It will also preserve the video’s ratio when the browser gets resized.

    This is a good user experience, so we recommend leaving the setting enabled. However, sometimes you may want to keep the video at the same size, no matter what. In that case, click to select the TikTok block and then disable the ‘Resize for smaller devices’ toggle.

    Resizing a TikTok video on mobile devices including smartphones and tablets

    If you do disable this setting, then it’s a good idea to test the mobile version of your WordPress site from the desktop, to check you’re happy with the visitor experience.

    You can get similar results by adding the TikTok block to a page or post. After that, you can add the TikTok video’s URL at any point.

    This is useful if you’re unsure what TikTok video you’re going to embed, or if the video hasn’t been published yet. This is also a good way to plan your layout, particularly if you’re designing a landing page or sales page.

    To add a TikTok block, simply click on the ‘+’ icon and then type in ‘TikTok.’

    Adding the WordPress TikTok block to a page or post

    When the right block shows up, click to add it to the page or post.

    After that, you can simply paste the TikTok URL into the block and click on ‘Embed.’

    The TikTok WordPress block

    Another option is to embed the TikTok video in a widget-ready area such as the sidebar or similar section. This allows you to show the same video across your entire site. For example, if you’re trying to create a viral giveaway in TikTok, then you might embed the video announcing the contest.

    To do this, go to Appearance » Widgets in your dashboard. Here, you’ll see all the different areas where you can add widgets in WordPress.

    Adding widgets to a sidebar or similar section

    Simply find the area where you want to embed the TikTok video.

    Then, click on the ‘+’ icon.

    Adding a block to a widget-ready area in your WordPress theme

    In the popup that appears, type in ‘TikTok.’

    When the right block shows up, click to add it to the widget-ready area.

    Embedding TikToks in a WordPress website or blog

    You can now paste the URL of the TikTok video you want to embed.

    With that done, click on the ‘Embed’ button.

    How to embed TikTok videos in WordPress

    When you’ve finished, don’t forget to click on ‘Update’ to make the changes live.

    You can now visit your WordPress blog or website to see the TikTok video live.

    Making a TikTok video live on your website

    Method 2. Using the Full-Site Editor (Works With Block-Based WordPress Themes)

    If you’re using a block theme then you can add a TikTok to any widget-ready area or template using the full-site editor. This allows you to show TikTok videos on pages and posts that you can’t edit using the standard content editor. For example, you might use TikTok videos to improve your 404 page template.

    In your WordPress dashboard, go to Themes » Editor.

    Opening the WordPress full-size editor (FSE)

    By default, the full-site editor will show your theme’s home template.

    If you want to add the TikTok video to a different area, then click on either ‘Template’ or ‘Template Parts.’

    Editing template parts using the full-size editor (FSE)

    You’ll now see all the templates or template parts that make up your WordPress theme.

    Simply find the template where you want to embed a TikTok video and click on it. As an example, we’ll be adding a TikTok to the Archive page template but the steps will be largely the same no matter what template you’re using.

    Customizing the archive template using the WordPress block-based FSE editor

    WordPress will now show a preview of the template.

    To go ahead and edit the layout, click on the small pencil icon.

    Editing a block-based template using the full-site editor (FSE)

    With that done, click on the ‘+’ button towards the top left of the screen.

    In the search bar that appears, type in ‘TikTok.’

    Adding a TikTok block to a WordPress site template

    When the right block shows up, drag and drop it onto the layout.

    You can now paste the video’s URL into the TikTok block, and click on the ‘Embed’ button.

    Adding a TikTok video to any part of your website or blog

    When you’re happy with how the template looks, click on the ‘Save’ button. Now, simply visit your WordPress website to see the TikTok in action.

    Method 3. Using QuadLayers (Embed Your Entire TikTok Feed)

    If you just want to add a few TikToks to your WordPress website, then method 1 and method 2 are both great choices. However, sometimes you may want to show all your latest TikToks in a feed that updates automatically.

    This is an easy way to keep your website fresh and interesting, while promoting your newest TikTok videos at the very same time.

    The best way to embed a TikTok feed in WordPress is by using QuadLayers TikTok Feed. This free plugin allows you to connect WordPress to your TikTok account, and then show all your videos in a gallery or masonry layout.

    An example of an embedded TikTok feed, on a WordPress website

    Just be aware that you can only show TikToks from your own account.

    First, you’ll need to install and activate the plugin. If you need help, then please see our guide on how to install a WordPress plugin.

    The first step is creating an access token using your TikTok account. In the WordPress dashboard, head over to TikTok Feed » Accounts and click on ‘Add TikTok Account.’

    Connecting TikTok to your WordPress website or blog

    Next, click ‘Login with TikTok.’

    You can now type in your TikTok email address and password, and follow the onscreen instructions to connect QuadLayers to your TikTok account.

    How to connect your TikTok social media account to WordPress

    When you’re done, QuadLayers will take you back to the WordPress dashboard automatically.

    Now, go to TikTok Feeds » Feeds and click on the ‘+ Feed’ button.

    Adding a TikTok feed to your WordPress website or blog

    In the popup that appears, open the ‘Account’ dropdown and select your TikTok account.

    You can now choose between Gallery and Masonry layouts for the TikTok feed. Masonry shows the videos in portrait mode, while Gallery displays the videos as square thumbnails.

    Connecting a social media account to your WordPress website

    By default, QuadLayers will show the most recent 12 TikToks posted to your account. To show more or fewer videos, simply type a different number into the ‘Limit’ field.

    You can also change how many videos QuadLayers shows in each row, by typing into the ‘Columns’ field.

    Showing TikTok videos in an organized layout

    There are some more settings you can configure, but this is all you need to create an eye-catching TikTok feed.

    When you’re happy with your settings, click on ‘Save.’

    Creating a live TikTok feed for your website or blog

    QuadLayers will now create a shortcode that adds the feed to your website.

    Simply go ahead and copy the value in the ‘Shortcode’ column.

    Adding a TikTok feed to your website using shortcode

    Now, just paste this shortcode into any page, page, or widget-ready area. For step-by-step instructions on how to place the shortcode, please see our guide on how to add a shortcode in WordPress.

    With that done, simply visit your website to see the TikTok feed in action.

    An example of a TikTok feed, embedded on a WordPress website

    We hope this article helped you learn how to embed TikTok videos in WordPress. You may also want to check out our guide on how to embed a Facebook video in WordPress, or see our expert pick of the best social media plugins.

    If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

    The post How to Embed TikTok Videos in WordPress (3 Easy Methods) first appeared on WPBeginner.

  • Research: The Truth Behind Make Money Online Videos on YouTube and TikTok (We Analyzed 344 Videos)

    Have you ever wondered whether those YouTube and TikTok influencers teaching how to make money online are telling the truth?

    We analyzed 354 videos from YouTube and TikTok to see whether the business model or earning potential they share is realistic for an average person.

    Here’s what we found out.

    While a lot of these make money online influencer videos paint a rosier picture than the truth of online entrepreneurship, there are still a lot of options to earn consistent income through the internet.

    Below are our findings on online business statistics along with the original research data that we collected from YouTube and TikTok.

    How online entrepreneurs make money according to YouTube and TikTok

    The Trend of Online Work: An Overview

    The COVID-19 pandemic showed millions of people that they could work from anywhere and at any time. As offices closed and all but the most essential services shut down, many jobs moved onto the internet.

    This trend towards flexibility has persisted: even as most of the world has returned to normal, people still like working remotely. In fact, 45% of employees said they were likely to look for a new job if their employer required them to report to work in person.

    Online work can also open up new opportunities for people who lost their jobs during the financial crises spurred on by the pandemic, said Haiyi Zhu, a professor at Carnegie Mellon University’s Human-Computer Interaction Institute who studies gig work. These workers might “turn to online, virtual work as either a transitional job or to find additional income sources” as they look for new full-time employment, she explained.

    At the same time, social media platforms like YouTube and TikTok have made it easier than ever for people to learn about online work opportunities. Searches for online gig work or investment opportunities can lead a user to hours upon hours of content, explaining potential business ideas and suggesting how much an aspiring worker could earn.

    At WPBeginner, we’ve summarized the money-making advice from hundreds of top videos, exploring the trends in business options and earning potential.

    Of course, some videos might paint a rosier picture than the truth of online entrepreneurship. But, there are still a lot of options for earning consistent income through the internet.

    For this report, our team used 177 videos from YouTube and 177 videos from TikTok, available in this repository.

    On YouTube, we selected videos that came up at the top of a search for “how to make money online.” While on TikTok, we used hashtags like #makemoneyonline and #entrepreneurship to select videos with this theme. We analyzed the videos based on the business options, potential earnings, and required skillsets they advertised.

    The potential earnings we discuss in this article were taken directly from the YouTube and TikTok creators whose videos we analyzed.

    These numbers do not necessarily reflect accurate trends. Rather, we are presenting them as a reflection of how online creators advertise work opportunities.

    Wide Range of Earning Potential

    After analyzing all of the videos from YouTube and TikTok, we found that the median pay these influencers advertised was about $50 per hour.

    Distribution of Hourly Earnings by Platform - YouTube and TikTok Case Study

    At the lowest end of the range, creators advertised microwork tasks, or series of small tasks (such as answering survey questions) that can be completed asynchronously over the internet. Microwork can lead to earnings as low as $1 per hour, according to the videos.

    At the highest end of the range, video creators suggested that entrepreneurs can earn over $1,000 per hour for more skilled work like running a popular blog. In our expert opinion, this number is exaggerated and very rarely do individual bloggers get to such income level.

    Overall, though, the earning potential mentioned in the videos skewed lower: 90% of the videos on both platforms advertised that workers would get under $300 per hour.

    This statistic again should be taken with a grain of salt because it doesn’t factor in true-working hours because it’s unlikely to have a 40 hour work-week at that hourly rate.

    Income instability is one of the most common challenges that online gig workers face, Zhu said. Her team has a paper currently undergoing peer review that names key issues across online gig workers and those that use online platforms to coordinate physical work, like driving for Uber or DoorDash. Other major challenges include a lack of employment benefits, health and safety (both physical and online), and a lack of power in the workplace, she said.

    Some YouTube and TikTok creators advertise more lucrative career paths by talking about their own experiences getting rich, though their videos may be misleading.

    For example, Adam Enfroy, a popular creator on both platforms, claims to make $300,000 a month through blogs and affiliate marketing, but this income is unrealistic for new marketers just starting out. According to statistics, the average earnings for professional, freelance marketers is $50 per hour or $100,000 per year only if you’re absolutely at the top of your game.

    Making Money with Online Publishing

    Business Types Mentioned by Platform on YouTube and TikTok

    Online publishing Statistics, according to YouTube

    Online publishing was the most popular type of online business advertised on YouTube, clocking in at 45% of the videos we analyzed.

    Business Types Mentioned on YouTube Videos

    This is a broad category of online work which might include setting up a blog that earns revenue through affiliate links, writing a newsletter, making videos on YouTube, or creating content as an influencer.

    YouTube creators pushing online publishing advertised that workers could earn a median of:

    • $925 per hour writing a blog
    • $312 per hour writing a newsletter or similar periodic articles
    • $230 per hour for YouTube sponsorships
    • $106 per hour with affiliate marketing

    Note: these rates shared in videos may not reflect actual earnings.

    Affiliate marketing is one of the simpler options for a new writer with less experience. In this model, companies pay you to send customers to their products. Google a simple question like “best laptop for college,” and you’ll find hundreds of lists on sites ranging from independent blogs to the New York Times, taking advantage of the search engine to drive affiliate revenue.

    Online publishing Statistics, according to TikTok

    Creators on TikTok similarly advertised blogs and marketing as a high-earning strategy. The videos we analyzed claimed that writing a blog could net a median of $1,500 per year. Digging into this further, we analyzed the skills that TikTok creators claimed would be most lucrative for different online businesses.

    Business Types Mentioned on TikTok Videos

    According to the TikTok creators, marketing could lead to the highest (advertised) earnings at a median of $62.50 per hour, followed by investing at $56 per hour and video editing at $50 per hour.

    As on YouTube, TikTok creators tend to provide fairly limited evidence for their earning estimates. Video creators also tend to advertise business ideas that are easier to sell to a broad audience as “easy money-making strategies”. In reality, getting extremely rich off of a blog is harder than video creators make it sound.

    Instead, experts suggested that selling writing or another type of service as a freelancer might be more successful for online workers with prior talents under their belts.

    Making Money with a Service Business

    Service businesses can include a range of skillsets.

    On TikTok, we found that services businesses were the most popular type of online work advertised by creators.

    Hourly Earnings by Online Business Type

    These businesses include a range of skills and activities such as: starting your own agency to provide a service like tech support to other companies, selling goods through an online store, making content for clients on platforms like Upwork and Fiverr, and performing microwork tasks like filling out surveys or tagging content.

    Microwork can be particularly appealing for people who are not currently employed full-time and looking to make extra cash, said Melissa Keith, a psychology professor at Bowling Green State University whose research focuses on the platform Mechanical Turk. Mechanical Turk, run by Amazon, allows remote workers to make money by doing small tasks that can’t be completed by computers.

    Microwork rates are low, but improving.

    “It’s pretty unrealistic to think you’re going to make a full-time salary on most of these platforms,” Keith said. But the all-remote, fully flexible nature of the platform allows workers to earn money on their own terms — potentially even while working at another job. While TikTok videos advertise that workers might be able to earn over $50 per hour while on platforms like Mechanical Turk, Keith found this number is unrealistic compared to her research. “A good rate is closer to $10 an hour,” she said.

    In recent years, workers on microwork platforms have pushed the companies posting jobs to improve their hourly rates, Keith noted. Tasks that might once have paid under $1 an hour will now earn a worker the U.S. minimum wage, if not more. These rates can be particularly attractive to workers in other countries where the cost of living is lower.

    Related: 11 Best WordPress Developer Jobs Sites (+ Example Job Templates)

    Balancing Expectations and Reality

    Online videos paint a rosy picture of entrepreneurship opportunities. This is especially true for financial and investment advice, as creators advertise buying into cryptocurrency and other risky assets. As CNET contributor Ana Staples points out, anyone can claim to be an expert on TikTok. Short, punchy videos can make getting rich online look much easier than it really is.

    It’s also important to consider the gap between who makes videos about earning money online and who actually comprises the online gig workforce.

    Our analysis found that the creators of YouTube and TikTok videos skew towards men in their 20s; the user bases of platforms like Mechanical Turk tend to be pretty evenly split on gender, Keith said.

    YouTube TikTok Case Study Presenter Demographic

    Younger men might be “more willing to share their success stories,” said Zhu, the Carnegie Mellon researcher. Meanwhile, low-income immigrants who are doing more low-paid gig work might “not necessarily want to brag about their work, and also don’t have the time to create videos,” she added.

    As online work remains popular in the wake of the pandemic, Zhu and Keith both anticipate that workers will continue to push for higher wages, flexibility on the job, and benefits that better align with those of typical full-time employment. “If people move towards these more flexible work arrangements, we’re going to have to have systems in place to protect workers,” Keith said.

    List of Sources

    Federal Reserve Board, Haiyi Zhu, Upwork, CNET, Melissa Keith, YouTube and TikTok

    That’s a wrap! We hope this original research gave you an idea of what to expect if you’re looking to start an online business or become a freelancer.

    If you’re looking to start earning online, you may found the following resources helpful:

    If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

    The post Research: The Truth Behind Make Money Online Videos on YouTube and TikTok (We Analyzed 344 Videos) first appeared on WPBeginner.

  • How to Create a Viral TikTok Giveaway in WordPress

    Do you want to create a viral TikTok giveaway in WordPress?

    Giveaways can help grow your TikTok channel and get you more views. They’re also a great way to engage with the people who already watch your TikToks and encourage them to watch even more of your videos.

    In this article, we’ll show you how to create a viral TikTok giveaway in WordPress.

    How to create a viral TikTok giveaway in WordPress

    Set Your Giveaway Goals

    First, you need to decide what you want to achieve with your giveaway. For TikTok, you’ll typically either want to gain more followers or get more views on a particular video.

    How to create a viral TikTok giveaway

    After choosing a goal, you can plan how to get the best value from your giveaway.

    If you want to get more views on a particular video, then it’s important to choose the video carefully. For example, if you have a new product, then you might ask visitors to watch a TikTok promoting that product.

    If a big TikTok influencer has recently praised your company, then you might ask people to watch their video.

    If you’re planning to use ‘Follow us on TikTok’ as an entry method, then it’s smart to review your TikTok profile before launching the contest. New followers may watch your most recent TikToks, so you’ll want to make sure they’re interesting, entertaining, and recent.

    You should also add any missing information to your TikTok bio so new followers can learn more about your company. It’s also a good idea to add a link to your website, or you might even make a special ‘link in bio’ page.

    By fine-tuning your TikTok page now, your new followers will be more likely to stick around long after the contest is over.

    Choose a Prize for your TikTok giveaway

    The next step is choosing a prize that will make your target audience want to take part in your TikTok giveaway.

    The prize doesn’t have to be expensive, but it should reflect your business niche and your target audience. This will attract relevant followers to your TikTok page, which means they’ll be more likely to engage with your company in the future.

    For example, if you run a restaurant, then a discounted or free meal could be a great prize. If you run a skincare blog, then you might offer a bundle of your favorite products.

    Choose a prize for your TikTok contest

    Once you’ve planned your giveaway, it’s time to set it all up in WordPress.

    Install a WordPress Giveaway Plugin

    The easiest way to create a viral TikTok is by using RafflePress. It’s the best WordPress giveaway plugin that lets you create all kinds of contests using a simple drag-and-drop editor.

    There is a free version of RafflePress that allows you to run giveaways and competitions no matter your budget. However, in this guide, we’ll be using RafflePress pro because it has a ready-made template for running a viral TikTok giveaway.

    First, you’ll need to install and activate the RafflePress plugin. If you need help, then please see our guide on how to install a WordPress plugin.

    Upon activation, you’ll see the RafflePress welcome screen in the WordPress dashboard. You can now go ahead and enter your license key.

    Adding the RafflePress license key

    You’ll find this information in your account on the RafflePress website. Once you’ve done that, click on the ‘Verify Key’ button.

    Create a Viral TikTok Giveaway in WordPress

    Now you’re ready to create a TikTok giveaway by going to RafflePress » Add New.

    Creating a new giveaway in WordPress

    On the next screen, give your TikTok contest a name by typing into the ‘Giveaway Name’ field.

    This is just for your reference so you can use anything you want.

    Naming your TikTok competition

    Now you’re ready to choose the template that you want to use. RafflePress has templates for specific goals such as creating a giveaway to grow your email list and adding a Facebook giveaway to boost engagement.

    We’ll be using the Grow Your TikTok template since it already comes with two TikTok entry methods. Simply hover your mouse over the template and then click on ‘Use This Template’ when it appears.

    RafflePress' TikTok contest template

    This opens the template in RafflePress’ drag-and-drop builder.

    Since it’s so important, let’s start by adding some information about the prize. Just click to select the headline area, which shows ‘My Awesome Prize’ by default.

    The RafflePress WordPress giveaway plugin

    You can now go ahead and type a title into the ‘Name’ field.

    To encourage visitors to enter, you may want to talk about how much the prize is worth, its benefits, and why people will want it.

    Adding a prize to your TikTok giveaway

    Once you’ve done that, type in a description, which will appear below the headline.

    Here, you may want to add some more information about the TikTok giveaway such as why you’re running the contest, and how people can enter.

    It’s also a good idea to add a photo of the prize, so visitors can see exactly what’s at stake. If the product is digital, then you can show the product’s logo instead or create a picture using web design software such as Canva.

    To add a picture, simply click on ‘Select Image.’

    Adding images to your WordPress giveaway

    Then, either choose an image from the media library or upload a new file from your computer.

    When you’re happy with how the section looks, click on ‘Done Editing.’

    The RafflePress WordPress contest plugin

    You can close your TikTok giveaway manually at any point, or you can set a date and time when the contest will end automatically.

    If you have lots of giveaways planned, then it’s smart to schedule them in advance so your contests always start on time, no matter how busy you get. Scheduling contests in advance also gives you plenty of time to promote and market the contest.

    To schedule your TikTok competition, simply enter a date and time into the ‘Giveaway starts…’ and ‘Giveaway ends…’ sections.

    How to schedule a TikTok giveaway

    By default, RafflePress uses the UTC timezone, but you can change this using the ‘Timezone’ dropdown menu.

    Set up your TikTok Giveaway Entry Actions

    Your next task is choosing how visitors will enter the giveaway.

    The TikTok template already has the ‘Follow us on TikTok’ and ‘View TikTok Post/Video’ actions, so let’s start by configuring these entry methods.

    Adding actions to a WordPress contest

    First, click to select the ‘Follow us on TikTok’ action. In the left-hand menu, you’ll see all the settings for this action.

    By default, the action uses a ‘Follow us on TikTok’ label but you can change this to anything you want by typing into the ‘Title’ field.

    Editing TikTok entry methods

    Next, find the ‘TikTok URL’ field and add the link to your own TikTok profile.

    Every time someone clicks on this action, they’ll see a ‘Follow us on TikTok’ button and a field where they can type in their TikTok username.

    Encouraging visitors to follow you on TikTok

    By default, every action is worth one entry. However, you can encourage visitors to choose one entry method over all the others by changing its value. For example, if you want to get more followers, then you might make the ‘Follow us on TikTok’ action worth multiple entries.

    To make this change, simply select a new number in the ‘Value’ section.

    Adding multiple entry methods to a WordPress contest

    You can also make the ‘Follow us on TikTok’ action mandatory so visitors can only enter the contest if they follow you on TikTok.

    When you’re happy with how the ‘Follow us on TikTok’ action is set up, click to select the ‘View TikTok Post / Video’ action.

    You can now change the action’s title and value, and then make it mandatory by following the same process described above.

    To get as many views as possible, you may want to enable the ‘Allow Daily Entries’ toggle. This will allow users to earn extra entries by watching your TikTok video multiple times.

    Allowing multiple contest entries per day

    After that, it’s time to specify the TikTok video that you want visitors to watch.

    RafflePress will embed this video inside the contest, as you can see in the following image.

    Embedding a TikTok video in WordPress

    In a new browser tab, simply visit the TikTok video that you want to add, and then click on the ‘Embed’ button.

    In the popup that appears, click on ‘Copy Code.’

    How to embed a TikTok video in a WordPress giveaway

    After that, switch back to your WordPress dashboard.

    You can now paste the code into the ‘TikTok Post Embed Code’ field.

    The embed code for a TikTok video

    At this point, you’ve configured both of your TikTok entry methods. However, not everyone has a TikTok account or is familiar with the TikTok platform.

    Currently, these people can’t enter your competition, so you may want to add some additional entry methods that aren’t related to TikTok.

    For example, visitors might enter your competition by joining your email newsletter or following you on Instagram.

    Giving visitors multiple choices for entries can get you more participants. Some people may also try to improve their chances of winning by completing several actions. This allows you to achieve multiple goals with a single competition.

    To add more entry methods, simply click on the ‘Add Actions’ tab. Then, just click on any action to add it to the competition.

    Adding entry methods to a WordPress contest

    Once you’ve done that, just click on the action in the giveaway editor and then use the settings in the left-hand menu to configure that entry method.

    For example, if you add ‘Join an Email Newsletter’ as an entry method then you’ll need to select an email marketing service.

    How to build your email list with RafflePress

    You can add as many actions as you want. However, since our main aim is to create a viral TikTok giveaway you’ll typically want to show your TikTok actions at the top of the entry method list.

    To move an action, just hover over that action in the editor and then grab the dotted button when it appears.

    Changing the order of your RafflePress entry methods

    You’re now ready to move the entry method using drag and drop.

    How to Customize your TikTok Giveaway

    When you’re happy with how the giveaway is set up, it’s time to change how it looks by clicking on the ‘Design’ tab.

    Customizing your TikTok giveaway

    Here, you can change the fonts, select a new button color, change the layout, add a background image, and more.

    By changing these settings you can create a beautiful TikTok giveaway that perfectly compliments your WordPress theme and the rest of your website.

    You can even change the TikTok template using custom CSS.

    Customizing a WordPress contest

    When you’re happy with how the competition looks, click on the ‘Settings’ tab.

    Configure the TikTok Contest Settings

    RafflePress has lots of settings that you can use to fine-tune how the giveaway runs, including showing and hiding options, setting up tracking, and more.

    Most of these settings are self-explanatory, but we’ll quickly cover each section.

    In ‘General’ you can set the basic options for the giveaway including showing the contest’s winners, the total number of entries, limiting signups based on IP address, and more.

    You can also make money from your TikTok giveaway by joining the RafflePress affiliate marketing program.

    The RafflePress contest settings

    Next up, click on the ‘Giveaway rules’ tab.

    RafflePress comes with a Rules Generator that you can use to quickly and easily create giveaway rules for your TikTok campaign.

    Creating rules for a TikTok giveaway

    Clicking the ‘Generate Rules’ button will bring up a form where you can enter information about the giveaway.

    In most cases, you or your company will be the contest’s sponsor. This means you’ll need to type in the company name, business email address, country, and eligible locations.

    Creating rules for an online giveaway

    RafflePress will then use this information to create some basic rules for your giveaway.

    Just be aware that this is a starting point. You’ll still need to make sure your giveaway is following all local laws and TikTok’s advertising guidelines. For example, you shouldn’t ask visitors to watch any videos featuring products that TikTok doesn’t allow on their platform.

    If you’re also using the TikTok contest to grow your mailing list or generate leads, then you may want to verify each participant’s email address by selecting the ‘Email Verification’ tab. It’s also a good idea to enable verification if you plan to email the giveaway’s winner.

    To make this change, simply click on the ‘Contestant Must Confirm Their Email’ toggle to turn it from ‘No’ to ‘Yes.’

    Requiring email verification for contest entries

    If you’re using Google Analytics to track user engagement, then you can select the ‘Success Tracking’ tab.

    Here, you can add tracking scripts to record when the page loads or the visitor converts. In this example, conversion happens when the visitor successfully enters the TikTok giveaway.

    Adding tracking scripts to a Twitch contest

    After entering the contest, you may want to redirect visitors to a specific page such as a custom thank you page or your top-performing TikTok.

    To set up a redirect, select the ‘Success Redirect’ tab and then click to activate the ‘Enable Success Redirect’ toggle. You can then add the page to the ‘Redirect URL’ field.

    How to set up a redirect for a TikTok competition

    You may want to allow visitors to sign into your giveaway using their Facebook accounts. This will make it easier for people to enter your giveaway, which can get you more participants.

    To allow logging in with Facebook, simply select the ‘Social Logins’ tab and then click to activate the ‘Allow logging…’ toggle.

    Enabling Facebook login for RafflePress

    The General Data Protection Regulation (GDPR) is a European Union (EU) law that aims to give EU citizens more control over their personal information. If you break GDPR then you could get a fine or even jail time, so you’ll want to make sure you’re GDPR compliant.

    Thankfully, RafflePress has a checkbox that gets visitors to consent before entering your TikTok giveaway. To add the checkbox, simply select the ‘GDPR’ tab and then click to enable the ‘GDPR Consent’ toggle.

    Enabling GDRP compliance for RafflePress

    RafflePress has some default text that it’ll show next to the checkbox, but you can change this if you want.

    For a closer look at this important privacy law, please see our ultimate guide to WordPress and GDRP compliance.

    Spam and fake entries can stop you from reaching your goals. With that being said, you may want to protect the giveaway form using an invisible recaptcha.

    Unlike standard captchas that ask visitors to complete a puzzle, invisible recaptchas run in the background. This allows them to block spam without hurting the user experience.

    To add an invisible recaptcha to your TikTok contest, select the ‘Recaptcha’ tab. Then, click to activate the ‘Enable Invisible Recaptcha’ toggle.

    How to add an invisible recaptcha to a TikTok giveaway

    For more on this topic, please see our guide on how to add recaptcha to WordPress.

    When you’re happy with how your TikTok competition is set up, click on the ‘Save’ button.

    Publish and Add the Giveaway to Your WordPress Website

    After you’ve done all that, it’s time to make your giveaway live by clicking on the ‘Publish’ tab.

    RafflePress' publishing settings

    You can add the contest to your site using a shortcode, the RafflePress WordPress block, or by creating a landing page.

    We’ll cover each method, but if you want to get as many entities as possible, then we recommend choosing the ‘Giveaway Landing Page’ option. This creates a separate page that you can easily share on social media, which can help your TikTok giveaway go viral.

    To get started, click on ‘Giveaway Landing Page’ and then select the ‘Click here’ link.

    How to create a contest landing page

    In ‘Page Permalink,’ type in the URL where you want to publish the giveaway landing page.

    Then, go ahead and click on ‘View.’

    Publishing a TikTok competition

    RafflePress will now publish your giveaway as a landing page.

    If you visit the URL, then you’ll see the giveaway live.

    Adding an online contest to your WordPress website

    Another option is to add the giveaway to a post or page using the RafflePress block.

    Simply open the post or page where you want to show your TikTok giveaway in the content editor. Then just click on the ‘+’ button and type in ‘RafflePress.’

    When it appears, select the ‘RafflePress’ block.

    The RafflePress WordPress block

    After adding the block, open the dropdown and choose your TikTok giveaway.

    You can then either publish or update the page to make the contest live on your WordPress website or blog.

    Adding a contest to your WordPress website using the block editor

    Another option is to add the contest to any page, post, or widget-ready area.

    In the giveaway editor, click on ‘WordPress Shortcode’ and RafflePress will show the shortcode that you can use.

    Adding a contest to your website using shortcode

    Simply copy the shortcode and then add it to your WordPress blog or website. For more information on how to place the shortcode, please see our guide on how to add a shortcode in WordPress.

    How to Make Your TikTok Giveaway Go Viral

    To help your TikTok giveaway go viral, it’s important to promote it so more people can enter.

    Wherever possible, it’s a good idea to promote your giveaway before publishing it, so you can create a sense of anticipation and excitement around your contest. Then, when your giveaway goes live you should get a ton of entries straight away.

    You’ll want to help visitors find your giveaway by promoting it on your site’s most important pages. To start, we recommend adding the giveaway to your navigation menu or sidebar.

    You can also create a floating bar with a link to the giveaway landing page using a plugin such as OptinMonster.

    How to create a floating bar using OptinMonster

    To create a sense of urgency, we recommend adding a countdown timer to the floating bar. In this way, you can use FOMO on your WordPress site to get more entries and TikTok followers.

    You can ask your push notification subscribers to follow you on TikTok if they haven’t already, or to refer any friends or family members who might want to enter the competition. To learn more, please see our guide on how to add push notifications to your WordPress site.

    Another option is to send an email newsletter with a link to your TikTok giveaway.

    Promoting the giveaway on your social media profiles is also a great way to get more participants. Since these people already follow you on social media, they may be interested in watching your TikToks and following your account, so this is a great way to get more engagement and grow your channel.

    It’s also important to promote the contest to your TikTok audience. They may already be following your TikTok, but contests are a great way to create content and engage with your existing audience. For example, you might create a video announcing the contest or showing off the prize.

    RafflePress also has a ‘View TikTok Post / Video’ action, which is perfect for re-engaging your TikTok followers. If you’re using this entry method, then it’s even more important to promote the contest to your existing TikTok audience.

    If you’ve enabled daily entries, then you might even create multiple TikTok videos encouraging your followers to enter every single day.

    You can also reach out to TikTok influencers and ask them to mention your giveaway to their followers. To help your giveaway go viral, think about the influencer’s fan base and whether they’ll be interested in the prize. For example, if you’re offering a skin care bundle then you might partner with beauty influencers.

    How to Choose a TikTok Giveaway Winner

    Once your giveaway closes, it’s time to choose a lucky winner at random.

    To pick a winner, just go to RafflePress » Giveaways in your WordPress dashboard.

    How to choose a winner at random in WordPress

    If you didn’t schedule an end date for the contest, then you’ll need to close it manually.

    Simply hover over the giveaway and then click on the ‘End Now’ link.

    How to close your TikTok giveaway

    To choose a winner, click on ‘Needs Winners.’

    On the following page, RafflePress will show all the people who entered your TikTok giveaway, along with how they entered, their total entries, and more.

    Here, just type in the number of winners that you want to pick and then click on ‘Choose Winners Now.’

    Picking a winner for your WordPress contest

    RafflePress will then show the winner highlighted at the top of the list. Now, you simply need to contact the winner and let them know the good news.

    You may also want to announce the winner in a TikTok video. If you’re shipping a physical prize, then you might ask the winner to create their own TikTok showing them receiving or unboxing the prize. This is great content for your followers and also proves that your contests are genuine.

    It’s also a good idea to create a TikTok thanking everyone for taking part and encouraging them to join your giveaways in the future.

    Wherever possible, we recommend you email all participants as this will help you build a relationship with these new leads and gives you another chance to mention your brand.

    We hope this article helped you learn how to create a viral giveaway in WordPress. You may also want to check out our guide on how to allow user registration on your WordPress site, or see our list of best social media plugins for WordPress.

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    The post How to Create a Viral TikTok Giveaway in WordPress first appeared on WPBeginner.