Tag: TrustPulse

9 Best WordPress Geolocation Plugins (2023)

Are you looking to use a geolocation plugin on your WordPress website?

Finding where your visitors are coming from can help you create personalized experiences. You can show marketing campaigns to people from specific countries, boost engagement, and increase conversions.

In this article, we will take a look at the best WordPress geolocation plugins.

Why Use a WordPress Geolocation Plugin?

Geolocation plugins can help you learn about your visitors’ physical locations so that you can create custom user experiences. By using geotargeting in WordPress, you can show relevant and location-specific content and products to people.

As a result, you will see an increase in engagement, build trust with your audience, and get higher conversions on your WordPress website.

There are several ways to use geolocation plugins. For instance, you can create marketing campaigns in your eCommerce store and show discounts and shipping offers to customers from specific countries.

If you have a physical store, then tracking geolocation can help you get more customer reviews for your business. You also display map pins to users that are in your region and direct them to your business.

Similarly, you can showcase your best content to users from different locations. Let’s say you have a food blog with an article on the best places to eat in Indonesia. Using geotargeting, you can display this content as a popup to people from that region.

Another advantage of using a geolocation plugin is content locking and preventing unwanted access to your site. With geolocation, you can restrict access to articles or parts of your website to users from different countries.

If you are running an affiliate website, then geotargeting can also help you show the correct affiliate links or products to visitors based on their location.

That said, let’s see which is the best geolocation plugin for WordPress.

1. OptinMonster

OptinMonster is the best lead generation and conversion optimization software for WordPress websites. It helps you grow your email list, get more leads, and boost conversions.

OptinMonster offers a drag-and-drop campaign builder and dozens of beautiful templates for your marketing campaigns. You can create popups, floating bars, fullscreen messages, slide-in popups, and more.

The best thing about using OptinMonster is that it offers powerful display rules. For example, you can use the Physical Location display rule to geotarget your campaigns to users from different countries.

The Physical Location rule lets you show relevant content, discounts, and other campaigns to the right audience.

You can also translate your targeted message into different languages and then display it to users from a particular country.

Here’s a preview of a campaign by Sportique, where customers in San Fransico get free delivery for orders over $80.

OptinMonster also lets you combine geolocation targeting with other display rules.

For example, you can use its Exit-Intent technology to show a popup to users who are about to leave your site. Or you can schedule location-based campaigns and display offers to visitors in a particular timezone.

Besides that, OptinMonster easily integrates with leading email marketing software. Plus, there are lots of customization options in the campaign builder.

2. WPForms

WPForms is the best contact form plugin for WordPress. It is a beginner-friendly plugin that offers a drag-and-drop form builder, tons of form templates, customization options, and more.

WPForms has a Geolocation addon that helps you collect location information with form submissions. You can find out which country, state, and city your users are from.

This helps you better understand your audience by tracking their journeys and providing personalized experiences. You are able to show targeted messages based on the user’s location and turn leads into customers.

Using the WPForms Geolocation feature, you can also embed Google Maps into your forms. The feature can autocomplete form entries, making it easier to enter an address quickly. Users can even adjust the location pin on the map to enter their location.

Besides that, WPForms lets you accept file uploads, create multi-page forms, offer user registrations, set up surveys, capture partial form entries, make conversational forms, and more.

Alternatively, if you need an advanced form plugin that offers the geolocation feature, you might want to consider Formidable Forms.

3. MonsterInsights

MonsterInsights is the best Google Analytics plugin for WordPress. It makes it super easy to add Google Analytics to your WordPress website without editing code or hiring a developer.

MonsterInsights shows important data using analytics reports inside your WordPress dashboard. For example, you can use its Top Countries report to see where your website visitors are coming from.

Using this data, you can better understand your audience and create content or offers for users from different locations.

Aside from that, MonsterInsights also helps set up advanced tracking on your website. For example, you can track eCommerce performance and see which products drive the most sales. Similarly, the plugin also helps track form conversions in WordPress.

Other features offered by MonsterInsights include link and button click tracking, custom dimensions, site notes and annotations, top keywords, and more.

4. GeoDirectory

GeoDirectory is the next WordPress geolocation plugin on our list. If you have a directory website and want to show global listings, then this is the right plugin for you.

It works with popular WordPress themes and page builders. You can easily create business directories with maps, locations, reviews, and addresses using GeoDirectory.

The plugin also offers different addons. For instance, you can use the location manager to add unlimited locations, easily switch between other locations, add smart search on your website, and more.

GeoDirectory includes other features, including a powerful events manager, automated business owner claims, spam protection, and integrations with WordPress backup plugins.

5. PushEngage

PushEngage is the best push notification software for WordPress. It is very easy to use, and you can step up push notifications on your website without hiring an expert.

Push notifications are short messages that appear in your user’s browser. They have a high open rate since people already opt-in to view these notifications.

Using PushEngage, you can create personalized messages based on the user’s geolocation. The plugin lets you segment your subscribers based on their region. This way, you can send targeted notifications to users from specific regions.

With PushEngage, you can also A/B test your messages, create automated drip campaigns, send offline notifications, set up smart triggers to send messages, and more.

6. GeoTargetingWP

GeoTargetingWP is another geolocation WordPress plugin that helps you show content and products to users based on their location.

The plugin is a great solution for affiliate marketers because you can show country-specific offers. For example, the plugin lets you display particular affiliate products and links based on the user’s location.

With GeoTargetingWP, you can also restrict access to different content or parts of your website based on geolocation.

Similarly, you can also use GeoTargetingWP in your WooCommerce and Easy Digital Downloads store. The plugin will let you restrict access to your products based on the customer’s location. This feature is really helpful if your products can’t be shipped to certain areas.

Other than that, the plugin will auto-detect the user’s location and help you set up geotargeting based on country, city, state, zip code, or radius. It can also create geotarget menus and widgets for WordPress blogs.

7. TrustPulse

TrustPulse is the best social proof plugin for WordPress that helps boost conversions on your website by up to 15%.

The plugin uses the fear of missing out (FOMO) effect to display user behaviors on your website as social proof. This helps build trust with your visitors and increase sales.

With TrustPulse, you can use geolocation to show a recent purchase to users from specific locations.

For example, let’s say someone from Boston buys a product on your site. You can then show this notification to other visitors from Boston as social proof.

TrustPulse can also help show live notifications for demo registrations, survey completions, email signups, and more based on the user’s location.

The plugin is super easy to use, and you can set up targeted notifications in no time. It also offers different customization options, conversion rate tracking, analytics reports, and more.

8. Geolocation

Geolocation is a free WordPress geolocation plugin that allows you to add geotags to content on your website. Using the plugin, you can add a location or address to any blog post or landing page.

Once you have added the geo-information to your content, visitors will see a short description before, after, or at a custom location within the blog post or page.

Geolocation also lets you add a map with a pin to content on your site. You can use a shortcode to display this map. The plugin works seamlessly with Google Maps and Open Streetmaps.

9. CloudGuard

CloudGuard is another free WordPress geolocation plugin that uses the power of the cloud and a content delivery network (CDN) to restrict access to the login page.

The plugin adds an extra layer of security to your WordPress website. It helps protect unwanted login attempts from specific locations. You can select which countries users can log in from and block access from other regions.

CloudGuard is a lightweight plugin because it uses Cloudflare’s free geolocation service. This means that you won’t have to worry about your website being slowed down by the plugin.

The plugin also helps you monitor login attempts in your WordPress dashboard. It even displays a world map showing where the unauthorized logins have occured.

What Is the Best WordPress Geolocation Plugin?

If you want to run targeted campaigns based on the user’s location, then OptinMonster is the best WordPress geolocation plugin in our experience. It offers powerful display rules and multiple campaign types to choose from. Plus, you can combine different targeting rules to show your campaign to the right audience at the right time.

On the other hand, if you are looking to learn more about your visitors and find out where they are coming from, then WPForms and MonsterInsights are the perfect plugins for the job. They will help you see the top countries that drive traffic and track user journeys across your WordPress forms.

Besides that, you can use GeoDirectory to show global listings on your directory website. Or PushEngage can help you send targeted push notifications to users based on their location.

We hope this article helped you learn about the best WordPress geolocation plugins. You may also want to see top picks for the best virtual business phone number apps and our guide on how to increase blog traffic.

If you liked this article, then please subscribe to ourÂ YouTube ChannelÂ for WordPress video tutorials. You can also find us onÂ TwitterÂ and Facebook.

The post 9 Best WordPress Geolocation Plugins (2023) first appeared on WPBeginner.

07.06.2023
How to Write a Great Blog Post (Structure + Examples)
Do you want to write a great blog post, but arenâ€™t sure how to structure it?

You can write a compelling and helpful blog post, but without the right structure, only a few people may read it. The people who do visit your blog might even get lost and give up without finishing the post.

In this article, we will show you how to write a great blog post, even if you’re a beginner.

Why is Structure So Important in Blog Posts?

According to our blogging statistics research, there are over 600 million blogs. With so much competition, youâ€™ll need to do everything in your power to make your blogs stand out, including using the right structure.

A well-structured blog leads the reader from one point to the next in a logical way thatâ€™s easy to follow and understand. Many people simply skim blogs, so the right structure also helps people find the parts theyâ€™re interested in reading.

A clear structure doesnâ€™t just help visitors understand your content. Search engine bots will also find it easier to crawl your blogs and then show them to the right people. This will improve your search engine rankings and get more visitors to your WordPress blog.

How to Write a Great Blog Post (Structure + Examples)

You might be a world-class writer, but without a clear structure your blog posts may still be difficult to read.

With that in mind, letâ€™s look at how you can write a well-structured blog post, even if you’re a complete beginner. Simply use the quick links below to jump straight to the topic you want to read about.
Create a Descriptive and Compelling Headline

Your postâ€™s headline is usually the first thing people see. No matter how good your blogâ€™s content is, youâ€™ll struggle to get readers with a boring title.

A compelling headline will catch a personâ€™s attention no matter whether they spot it on social media, an RSS feed, in their search engine results, or some other location.

That said, the headline should describe what the post is about, while also making people want to read it.

With countless blogs on the internet, itâ€™s hard to cut through the noise. While thereâ€™s no magic formula for creating the perfect headline, BuzzSumo analyzed over 100 million articles and concluded that the ideal headline length is between 11 words and 65 characters.

If you include numbers in your headlines, then research suggests people prefer to share headlines that have single-digit numbers.

BuzzSumo also found that more people engage with headlines that include the current year.

Even simply adding a year to the end of a title may be enough to increase your blog traffic.

People are also more likely to share headlines that suggest newness, so you may want to try including phrases like â€˜for the first time.â€™

Another trick is teasing must-have information by saying things like â€˜need to know,’ ‘you need to,’ or â€˜the best.â€™

If youâ€™re writing a â€˜how toâ€™ post, then think about the problem your blog solves. What might someone type into a search engine when theyâ€™re facing this problem? This is often a great starting point for a compelling â€˜how toâ€™ headline.

After drafting a title, you can enter it into a headline analyzer such as AIOSEO. This plugin will use real data to score your headline and suggest ways to improve it. In this way, even beginners can write a compelling blog headline.

If you don’t want to install a plugin, then you can use WPBeginner’s free Headline Analyzer.

For more information, please see our guide on how to use a headline analyzer in WordPress to improve SEO titles.

Write a Clear and Concise Introduction

Every great blog post needs a clear introduction that tells visitors what the post is about. This helps people decide whether theyâ€™re interested in the topic.

Just like the headline, itâ€™s not enough to simply state what the blog is about. You also need to make the visitor want to carry on reading.

People donâ€™t want to waste time on blogs theyâ€™re not interested in. Having said that, your introduction should be short and to the point. Ideally, you should aim for 1-3 paragraphs.

When it comes to creating a tight, focused introduction, a good trick is to try and include your blogâ€™s keyword as early as possible. By sticking to this goal, youâ€™ll be less likely to go off-topic.

Depending on the kind of blog youâ€™re writing, you may get good results by sharing interesting or surprising statistics in the introduction. This example from MonsterInsights is guaranteed to catch the attention of any online store owner who wants to get more sales.

Another option is to talk about a problem and promise a solution.

This RafflePress post discusses a problem the user may have: promoting your business on Instagram can be expensive and not everyone has a big budget.

It then promises a solution: get noticed on Instagram for free.

Many introductions also use FOMO, or fear of missing out. By adding time pressure, you can make people want to read the post now, rather than risk missing out on a giveaway, event, trip, or anything else the post is talking about.

This travel blog takes a pretty standard â€˜Top Places to Visitâ€™ listicle and turns it into a race against time.

Weâ€™ve also seen blogs draw the reader in by sharing a humorous personal story. If this anecdote resonates with the target audience, then it can be a powerful hook.

For example, this introduction makes it very clear that the author knows exactly what the reader is going through.

No matter what approach you take, if youâ€™re going to hook your audience, then you need to know all about them. The best way to learn about your audience is by using Google Analytics.

For step-by-step instructions, please see our guide on how to install Google Analytics. If you’re already a GA user, you may also want to see our ultimate guide to Google Analytics 4.

Break Up Content with Headings

A 2022 study by the Policy Institute and Centre for Attention Studies found that most people feel their attention span is shorter than it used to be.

No matter how good your writing is, all your hard work will go to waste if readers canâ€™t concentrate on more than a few paragraphs.

Thatâ€™s why we recommend using headings to break your post into bite-sized chunks.

Headings help readers skim the post and find the content theyâ€™re interested in reading. It also makes it easier for them to revisit sections they want to read again.

Before you start writing, itâ€™s a good idea to map out all the headings youâ€™ll use and the content youâ€™ll add to each section. This will keep you focused as you write the post.

Ideally, your headings should summarize each major point you want to make. In fact, readers should be able to understand the flow of your blog simply by scanning the headings.

Letâ€™s look at an example. Here, we have some tips on how to store coffee beans correctly. Although each paragraph provides useful extra information, you can get all the tips just by reading the headings.

After creating your headings, organize them so your content flows logically. For example, if youâ€™re writing a fitness blog then you shouldnâ€™t tell readers how many times to repeat an exercise before showing them how to do it.

When itâ€™s time to add these headings to your WordPress website, there are six built-in heading tags that you can use.

Similar to bullet points and numbered lists, you can use these headings to create a nested structure of headings and subheadings.

However, we recommend keeping the heading hierarchy as simple as possible, to avoid confusing your readers. This means using H2 headings for main sections, and then H3 for subsections, and so on.

Add a Table Of Contents

A table of contents lists the postâ€™s main points and provides links to specific sections. This gives visitors an overview of what the blog covers while allowing them to jump straight to the content theyâ€™re interested in.

This can keep visitors on your website for longer, even if theyâ€™re only interested in part of a blog post.

A table of contents can even improve your WordPress SEO, as Google often uses the table to automatically add â€˜jump to sectionâ€™ links in search results.

The easiest way to add a table of contents to your WordPress blog is by using AIOSEO.

AIOSEO is the best WordPress SEO plugin and comes with a built-in table of contents block.

This block saves you a ton of time by automatically generating a table of contents based on the postâ€™s headings, while also allowing you to customize the table.

For complete step-by-step instructions, please see our guide on how to create a table of contents in WordPress posts and pages.

Keep Paragraphs and Sentences Short

Imagine opening a blog post just to find a wall of text. Chances are, youâ€™d leave the page immediately. That said, itâ€™s important to break your blog into short paragraphs and sentences. These are easier to skim and look much less daunting, especially on mobile devices.

A good trick is to avoid long and complicated words, intricate metaphors, and flowery language. All of that to say: keep it simple. Youâ€™ll lose people if you try to be too clever.

Ideally, you should aim to make a single point per sentence, using as few words as possible.

Often, you can break grammatical rules if it gets your point across in fewer words. This may mean starting sentences with things like â€˜Or,â€™ â€˜And,â€™ or â€˜But,â€™ or using more casual language and fragments rather than full sentences.

You should also organize your sentences and paragraphs to give the reader the most important information first, and then go into finer detail from there. This makes it easier for the reader to skip sections theyâ€™re not interested in.

In this TrustPulse blog, the writer starts by explaining what eCommerce email marketing is. Then, they give Mailchimp and ActiveCampaign as examples of popular email providers.

The next paragraph talks about why email marketing is important, before exploring specific features. As you can see, the section starts with the most important point and then gets more and more detailed.

Add Images, Video, and Other Media

Visitors donâ€™t want to feel like theyâ€™re reading a novel when they visit your blog. With that in mind, itâ€™s a good idea to add visual content like photos, infographics, screenshots, graphs, and diagrams.

Immediately, this breaks up your text, but it also helps visitors see what each section is about, at a glance. Each piece of visual content is also another opportunity to grab the readerâ€™s attention as they scroll through your post.

It even seems like blogs with visual content are more popular. According to our blogging statistics research, posts with more than seven images get 116% more organic traffic compared to posts that have no images. Similarly, blogs with videos get 83% more traffic than those without video.

If youâ€™re writing â€˜how toâ€™ blogs, then images help visitors understand what they need to do. For example, this PushEngage blog uses screenshots to show readers what to click next in order to create a landing page in WordPress.

If youâ€™re promoting an affiliate product, then visuals like images and videos are a great way to show that product in action. This can often get you more affiliate revenue.

Letâ€™s look at an example. This post about soil-less indoor garden kits shows lots of photos of the different kits available to buy on Amazon, complete with Amazon affiliate links.

Just be aware that lots of high-resolution media can add to your siteâ€™s loading time, so itâ€™s important to optimize your images and other media. Readers will also need to scroll past any media theyâ€™re not interested in, which can be particularly frustrating for smartphone and tablet users.

With that being said, all visuals should add value for the reader.

Wrap Up Blog Posts With a Conclusion

A good conclusion summarizes all the points you’ve made throughout the blog, without introducing any new information.

Depending on the topic, you may sometimes want to suggest an actionable solution or share your top pick of all the products, WordPress plugins, travel destinations, and anything else youâ€™ve compared or reviewed throughout the blog.

However, as a general rule conclusions tend to be pretty short, so donâ€™t worry if your conclusion is one or two sentences.

End With a Compelling Call To Action (CTA)

When the reader reaches the end of the post, you need to tell them what to do next. This should be an action that keeps them engaged with your blog or gets them to convert, which is known as a call to action.

In the following Easy Digital Downloads post, you can see several calls to action on the page.

A good call to action is clear, asks for the user to take a precise action, and has a sense of urgency. For example, you might ask them to download a PDF or subscribe to your email newsletter.

Even if you use the same call to action, itâ€™s a good idea to customize it for the individual post. In the following image, interior design blog Decorilla is using its standard call to action, which encourages readers to schedule a free consultation using a booking form.

However, theyâ€™ve tweaked the messaging to suit the blogâ€™s topic, which is how to decorate a childâ€™s bedroom.

If youâ€™re not sure what call to action to use, then ask yourself why youâ€™re writing this blog. If you want to get more comments, then you might ask readers to share their opinion or answer a question by posting it in the comment section.

You might even offer a reward for commenting, such as entering the reader into a giveaway or contest. For example, the example below gives readers a list of books and asks them to comment on which one they want to win.

Another option is to suggest some posts the visitor might want to read next.

For the best results, include links that relate to the current blog in some way, which is exactly what AffiliateWP does on their affiliate marketing blog.

We hope this tutorial helped you learn how to write a great blog post. You may also want to learn how to make money online blogging, or check out our list of the best SEO plugins and tools you should use.

If you liked this article, then please subscribe to ourÂ YouTube ChannelÂ for WordPress video tutorials. You can also find us onÂ TwitterÂ and Facebook.

The post How to Write a Great Blog Post (Structure + Examples) first appeared on WPBeginner.
05.06.2023
15 Best WooCommerce Automations to Increase Sales
Are you looking for easy and smart ways to automate tasks and increase sales in your WooCommerce store?

By automating tasks in your online store, you can save time and money while growing your business and increasing sales.

In this article, we will show you how to use WooCommerce automations to increase sales.

Why Automate Your WooCommerce Store?

If you are running a WooCommerce store, then you probably spend a lot of your time performing repetitive tasks. These can be anything from sending marketing emails for your online store to processing customer invoices.

Wouldnâ€™t it be nice if you could automate all of those tasks and focus on growing sales and your business instead?

Luckily, you can use the best WordPress automation tools and plugins to automate WooCommerce tasks. By doing this, you will save time, offer a better user experience to your customers, and ultimately increase sales.

With that being said, here are 15 WooCommerce automations to increase sales:
1. Use Automation to Personalize Your Email Marketing

Are you keeping in touch with your customers using an email newsletter? You may not be taking advantage of all the automation tools available in your email marketing software.

For example, the best email services like Constant Contact, Sendinblue, and Omnisend all have integrations with WooCommerce. They allow you to personalize your emails by adding the customer’s name and more.

They also let you set up a Welcome email series using a drip campaign. This is a sequence of automated emails that will go out automatically to new customers.

You can learn how to get started by scrolling down to the automated drip emails section of our guide on how to send automated emails in WordPress.

Additionally, if you are looking for a complete tool that offers WooCommerce email customization and automation, then we highly recommend using FunnelKit Automations.

Apart from letting you fully customize your WooCommerce emails, it also lets you set up smart, automated follow-up emails and workflows to boost your sales.

You can get started with FunnelKit Automations by selecting an automation from a library of handy templates.

For example, you can automatically send an email series to new customers, recover abandoned carts, send promotional emails to selected audiences, and more.

There is also an option to create your own WooCommerce automation from scratch. You will then see a visual email automation builder where you can make any customizations that you need.

For example, the screenshot above shows the workflow for sending out a thank you email after a customer makes their first order. You can even see in-line analytics for each email.

You can learn more in our guide on how to customize WooCommerce emails. Make sure you scroll down to the section on FunnelKit Automations.

Tip: We recommend combining FunnelKit Automations with an SMTP service like WP Mail SMTP. This will make sure your emails are delivered to your customers and wonâ€™t get lost or end up in the spam folder.

2. Set Up an Automated Marketing Campaign With Push Notifications

You can also run an automated marketing campaign using push notifications instead of emails. These notifications go directly to the userâ€™s web browser or mobile device. This means they have a much higher engagement rate, similar to SMS messages.

The easiest way to set up automated push notifications is with PushEngage. It is the best web push notification software for WordPress, and over 10,000 businesses use it to send targeted messages.

For each notification, you can change the title, message, URL, icon image, and more by expanding it.

There is also a preview of how your notifications will look in the browser.

PushEngage also lets you choose when to send each notification. For example, you can immediately send the first notification and select a different time for the following one.

For more details, see our guide on how to set up automated drip notifications in WordPress.

3. Let Customers Track Orders With Automated Transactional Emails

WooCommerce will need to send different transactional emails to your customers. These help them get order confirmations, track their order status, get invoices, and find out more information about your online store.

You can customize and automate these emails using FunnelKit Automations, which is a popular WooCommerce plugin for marketing automation.

The FunnelKit Automations dashboard makes it easy to create a new automation. You can simply click on one of the plugin’s many templates.

You can filter the list to quickly find the WooCommerce automation you wish to use. For example, you might want to send automatic thank-you emails to repeat customers.

You can then customize the automation using the visual automation builder, including the content of the email.

For detailed instructions, please see the section about sending automated transactional emails with FunnelKit Automations in our guide on how to send automated emails.

4. Quickly Update Your Customers With Automated SMS Messages

Many customers prefer to receive text messages to notify them about their orders. Plugins like YITH WooCommerce SMS Notifications or FunnelKit Automations will automatically send SMS messages to your customers.

SMS messages are an effective way to keep your customers up to date. They have a 98% average open rate, with 95% of messages being read in the first 3 minutes!

You can send automatic texts to your customers when their orders are dispatched or their status changes. You can automatically send SMS notifications to your customers or let them opt in at checkout.

Learn how by following our guide on how to send SMS messages to your WordPress users.

5. Automate All Invoicing and Payment Processes

As a business owner, there is a lot to manage. If you are still creating invoices manually, then you can switch to professional invoicing software that automates all invoicing and payment processes. Then, you will be free to focus on growing your business.

A plugin like WooCommerce PDF Invoices makes it easy to automatically generate invoices, collect orders, and manage your finances.

You can also save time by accepting recurring payments or adding subscriptions to WooCommerce. These WooCommerce automations will help automate the billing process and can save you time.

With automatic recurring payments, you donâ€™t have to spend time manually sending invoices and waiting for payments from your customers.

Plus, adding subscription payments to your eCommerce business will give you a more consistent cash flow, fewer payment errors, and fewer payment delays.

6. Use Automated Store Activity Notifications to Boost Sales

Automated FOMO and social proof notifications can also increase sales in your WooCommerce store.

FOMO, short for fear of missing out, is a marketing technique used to create excitement about a product. It uses psychology to encourage customers to make buying decisions faster.

Plus, social proof shows visitors that other customers have purchased your products. This can convince users that your online store is trustworthy.

The best way to add social proof to your website is by using TrustPulse. It is one of the best social proof plugins for WordPress on the market.

TrustPulse automatically monitors activity on your site. When potential customers are close to buying something, they will see a notification showing that another customer has just made a purchase.

By simply displaying social proof, you will give your visitors a small push to complete their purchase. To learn more, see Method 1 of our guide on how to use FOMO to increase conversions.

7. Automatically Display Your Best Product Reviews

Would you like to automatically display the best reviews of your products from across the internet? You could copy and paste them manually, but that is a lot of work. Plus, there would be a delay before they appear on your website.

Luckily, Smash Balloon has a Reviews Feed Pro plugin that lets you automatically show off your best reviews from platforms like Google Reviews, Yelp, TripAdvisor, and more.

It comes with pre-designed templates, so you can display your reviews in different layouts, including showcases, carousels, grids, and more.

The Reviews Feed automatically copies your websiteâ€™s design so that the reviews look like a natural part of your website rather than content embedded from another platform.

You can follow our guide on how to show Google, Facebook, and Yelp reviews to set up your own automatic review feed in WooCommerce.

8. Use an Automated Sales Funnel to Boost Sales Conversions

A sales funnel is the path a user takes on your website to become a customer. It is made up of the specific pages a user may visit before making a purchase.

For example, a new visitor might land on a blog post, then view a product page, then go through your checkout flow.

Unfortunately, only 10% of shoppers, on average, will add anything to their carts. After they do, 60-80% of them abandon their carts without completing the purchase.

Luckily, you can use FunnelKit, the best WooCommerce sales funnel plugin, to change that. You can use the plugin to optimize each step, offer a better user experience, reduce distractions, and nudge users toward completing their purchases.

For example, it comes with a one-click Upsells feature, which allows users to add products to their carts on their way to the checkout.

FunnelKit also lets you customize the user journey with pre-checkout offers, custom checkout form layouts, beautiful templates, and more.

For instance, the FunnelKit Funnel Builder lets you add order bumps to boost profits if someone adds $X to their cart. You can also add one-click order bumps to your checkout page.

To learn more, see our guide on how to make a high-converting sales funnel in WordPress.

9. Reduce Cart Abandonment With Popups and Push Notifications

As we said earlier, 60 to 80% of people who add items to their cart donâ€™t actually buy them. This means if you have an online store, then you are losing out on a lot of sales.

Luckily, you can use automatic push notifications to reduce cart abandonment rates. For example, you can pop up a notification when a user is about to leave your website and offer a coupon or free shipping.

Or, if the customer already has discounted items in their cart, they may just need some reassurance that they are making the right decision. Push notifications like these can help you recover 3 to 8% of abandoning cart sales.

You can learn how to use OptinMonster to add exit-intent popups by following our guide on how to create a WooCommerce popup to increase sales.

But what if the customer leaves your site before they see the popup? Push notifications can also help you connect with your visitors after they leave your website. These messages will display in your subscriberâ€™s browser even when they are not actively browsing your store.

The easiest way to do this is with PushEngage. It is the best web push notification software on the market, and it is used to send over 15 billion push messages every month.

For more details, see our guide on how to add web push notifications to WordPress.

You can also significantly reduce cart abandonment by simply improving your online store and checkout process. We share plenty of proven tips with real examples in our guide on how to recover WooCommerce abandoned cart sales.

10. Send Automated Coupons to Bring Back Customers

It costs 5 times more to get a new customer than to keep an old one. Over time, people may lose interest in your website, forget about your products, or start shopping with a competitor.

One way to bring those customers back is to automatically send them a coupon code via email. You can use automation tools to send a coupon to customers who have become disengaged, such as when they don’t place an order for 2 months or have stopped opening emails.

You can learn how in our step-by-step guide on how to send automated coupons in WordPress to bring back customers.

Another good use for automated coupons is recognizing and rewarding customers when they engage with your online store. For example, you might send a coupon after a customer reviews one of your products.

This builds loyalty to your store and can get you more sales. It also encourages shoppers to review more products in the future.

You can also schedule coupons in advance so that they go out automatically on popular holidays like Black Friday, Christmas, New Year’s, Motherâ€™s Day, and Valentineâ€™s Day. This will leave you free to focus on promoting your offers and getting as many sales as possible.

See our guide on how to schedule coupons in WooCommerce for detailed instructions.

Additionally, as we mentioned earlier, you can also offer a coupon in a popup. Showing a coupon at the right time makes a huge difference in converting your website visitors into paying customers.

There are a few ways to do this, and we give you all the details in our step-by-step guide on how to create a coupon popup in WordPress.

11. Automate Your Social Media Channels

You can also use automation to post your online store content to your social channels. This lets you keep your social followers engaged with fresh content.

Uncanny Automator has integrations with all popular social platforms. It will let you publish new blog posts on Facebook, show off your latest product images on Instagram, advertise your sales on Twitter, and more.

You can learn how to do this step-by-step by following our guides on how to automatically post to Facebook, Instagram, and Twitter.

12. Automatically Display Social Media Content in WooCommerce

Are you looking for ways to show fresh content without doing any extra work? One way to do that is to automatically display your latest social media activity in your WooCommerce store.

This can save you time and keep your website content fresh and engaging for visitors. Plus, it can boost social proof by displaying your social media followers, comments, and like counts.

Smash Balloon automates your website content by displaying your latest social media activity. It is a popular social media feed plugin for WordPress that is used by over 1.4 million websites.

For example, you can add a Facebook feed to WordPress, and new posts will automatically appear in real time. Your customers can also like, share, and comment on your WordPress posts, which is a great way to get more engagement on Facebook.

You can change the feedâ€™s color scheme, design a custom header, add â€˜likeâ€™ and â€˜load moreâ€™ buttons, and much more.

If you are posting beautiful photos and engaging videos to Instagram, then it makes sense to post that content to WordPress too.

You can even show other peopleâ€™s photos on your site by creating a hashtag feed or displaying the posts that other people have tagged your account in.

In the following image, you can see an example of an online store that uses a custom Instagram feed to show user-generated content.

For details, please see our step-by-step guide on how to add your social media feeds to WordPress.

Tip: For more tips on how to use social channels to grow your online store and increase sales, you can see our complete social media cheat for WordPress.

13. Make Your Forms Smarter Using Automation

You can use form plugins like WPForms to collect all kinds of information from your customers.

For example, you can use a form plugin to display a contact form, create a questionnaire, gather testimonials, or build a survey form.

The best thing is that WPForms easily integrates with many other tools and plugins, so you can easily automate any action after someone fills out your form.

For example, when someone fills in an order form, you can use conditional logic to send an email notification to the correct department, depending on the product that was purchased.

You can also send a confirmation email to the customer who filled in the form to let them know you will be in contact soon. This a nice gesture that lets your users know that you have received their information.

In addition, by using the Google Sheets Addon, you can send any form fields you want to a spreadsheet. This will allow you to use spreadsheet features to analyze the data and collaborate with others in your team.

To automate your forms further, Uncanny Automator will let you connect WPForms and other form plugins to 100+ third-party services without having to pay fees to services like Zapier.

For example, you can create an Uncanny Automator recipe to send customer form data to Airtable. Then, your team will be able to access and use the data easily.

To learn more, see our guide on how to create automated workflows with Uncanny Automator.

14. Automate Live Chat Using Artificial Intelligence

Automated chatbots are the future of live chat software because they allow you to engage with your customers 24/7. They can free up time by automatically answering common customer questions, generating leads, improving user experience, and making more sales.

Chatbot.com is the best AI chatbot software for WordPress. It lets you easily automate live chat on your website by setting up your own chatbot using a drag-and-drop builder. You donâ€™t need to do any coding or have any special technical skills.

It even comes with pre-built templates that you can use as a starting point to quickly get your AI chatbot up and running. These templates include different scenarios like selling products, customer service, recruitment, bookings, and more.

For example, you can use the eCommerce bot template to walk your customers through the entire buying process. There are even templates for specific industries, including a coffee shopbot, recruitment bot, and restaurant bot.

If visitors want to communicate with a real person, then you can easily forward them to your customer support agent, phone support, or any of ChatBot’s live chat software integrations, such as LiveChat.

15. Use Uncanny Automator for Even More WooCommerce Automations

This article contains many specialist tools that do specific automation jobs very well. By contrast, Uncanny Automator is a Swiss army knife that allows you to create all types of automation workflows without having to write any code.

It acts as a bridge so that you can get different WordPress plugins talking to each other, as well as loads of third-party services.

You create automation by building Uncanny Automator recipes, consisting of triggers and actions. The action will be automatically run when a user or WooCommerce triggers an event.

Here are some of the WooCommerce triggers you can use to run a recipe:
- A customer viewing a product
- A customer adding a product to their cart
- A customer paying for a product
- A payment failing
- A customer reviewing a product
- And much more
Then the recipe can automatically run any of these WooCommerce actions:
- Creating an order with a product
- Changing the price of a product
- Generating and emailing a coupon code
- Giving an order a specific status
There are dozens of recipes that you can create, allowing you to save hundreds of hours while running your online store more efficiently.

For instance, you can use Uncanny Automator to automatically create a new customer account when someone submits a contact form on your website, or send notifications to Slack.

Bonus: Track Conversions to Learn How to Increase Sales

To use any marketing automation platform effectively, you will need easy-to-understand reports that tell you exactly what is working for your business and what isn’t.

MonsterInsights is the best Google Analytics plugin for WordPress. It lets you get a clear picture of what is happening on your site and what you can do to bring in more sales.

It comes with WooCommerce conversion tracking, form submissions, outbound link tracking, and user tracking.

Its Reports page has an ‘eCommerce’ tab that shows your most important conversion metrics, including the conversion rate, transactions, revenue, and average order value. Below that, you will see a list of your top products with quantity, sale percentage, and total revenue.

You will also see your top conversion sources. You can use this report to attract more customers and offer exclusive discounts for customers from specific sources.

For detailed instructions, see our guide on how to set up WooCommerce conversion tracking.

You can also connect Google Sheets with WooCommerce to easily record and manage your orders and customer data. Once the information is in a Google Sheet, you can easily filter it based on factors like the order total, the customerâ€™s location, coupons used, and more.

You can then share this information with your team, even if they donâ€™t have access to the WordPress dashboard. For example, you can easily send this data to your suppliers, marketing departments, or other team members.

You are even able to turn this data into charts and graphs. All of this makes it easier to analyze the information and then use these insights to fine-tune your business and get more sales.

We hope this tutorial helped you learn how to increase sales using WooCommerce automations. You may also want to see our guide on how to add wholesale pricing in WooCommerce or our expert picks for the best WooCommerce plugins for your store.

If you liked this article, then please subscribe to ourÂ YouTube ChannelÂ for WordPress video tutorials. You can also find us onÂ TwitterÂ and Facebook.

The post 15 Best WooCommerce Automations to Increase Sales first appeared on WPBeginner.
05.05.2023
How to Customize WooCommerce Product Pages (No Code Method)

Are you looking for a way to customize your WooCommerce product pages?

By fine-tuning your WooCommerce product pages, you can get more sales and improve your store’s conversion rates.

In this article, we will show you how to customize WooCommerce product pages without having to write any code.

Why Customize WooCommerce Product Pages in WordPress?

Your product pages are some of the most valuable content in your online store. The problem is that the default WooCommerce product pages aren’t optimized for conversions.

By creating unique product pages you can often convert visitors into paying customers at a much higher rate. This means you can earn more money without needing to attract more visitors to your site or improve your WooCommerce SEO.

Before you start customizing your WooCommerce product pages, you need to make sure you have the fastest WooCommerce hosting to support your online store because speed also has a big impact on conversion rates.

Once you’ve done that, letâ€™s take a look at how you can customize your WooCommerce product pages with no code.

How to Customize Your WooCommerce Product Pages in WordPress

The easiest way to create a custom WooCommerce product page is by using SeedProd.

SeedProd is the best drag-and-drop WordPress page builder and comes with over 180 professionally-designed templates.

Even better, you can use SeedProdâ€™s advanced theme builder to create a custom WordPress theme without having to write a single line of code.

You can use this drag-and-drop theme builder to customize every part of your online store, including your product pages.

SeedProd even has ready-made WooCommerce templates and eCommerce blocks that allow you to create a high-converting online store, fast.

Just be aware that this method will replace your current WooCommerce theme.

Install and Activate SeedProd

The first thing you need to do is install and activate the SeedProd plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Note: There is a free version of SeedProd that allows you to create stunning designs no matter what your budget. However, for this guide, weâ€™ll use the premium plugin as it comes with the WooCommerce blocks and theme builder. Youâ€™ll need to buy a Pro subscription or higher in order to use the theme builder.

Upon activation, go to SeedProd Â» Settings and enter your license key.

You can find this information under your account on the SeedProd website. After entering the license key, click on the â€˜Verify Keyâ€™ button.

Choose a WooCommerce Template Kit

With that done, itâ€™s time to choose the WooCommerce template kit that youâ€™ll use for your online store. Simply head over to SeedProd Â» Theme Builder and then click the â€˜Theme Template Kitsâ€™ button.

Since weâ€™re creating a custom WooCommerce theme, click on the â€˜WooCommerceâ€™ tab to see all the different eCommerce kits.

To preview a design, simply hover your mouse over it and then click on the magnifying glass.

This opens the template kit in a new tab.

This is a live preview, so you can see other designs in the kit by clicking on the links, navigation menus, buttons, and other interactive content.

Since youâ€™re creating a custom WooCommerce product page, make sure to check out the product page design.

When you find a template kit you want to use, hover over it and then click on the checkmark when it appears. In this guide, weâ€™re using the WooCommerce Starter Theme but you can use any template you want.

Customize the WooCommerce Product Page Template

SeedProd will import the whole kit into your WordPress website, so you can use the kit to create a custom product archive, shop page, blog index, and more.

To see all these templates, head over to SeedProd Â» Theme Builder.

After installing your template, youâ€™re ready to start customizing the product page.

To get started, hover over the Product Page template and then click on the â€˜Edit Designâ€™ link when it appears.

This will open the template in SeedProdâ€™s drag-and-drop editor, with a preview of your WooCommerce template to the right and some block settings on the left.

SeedProd will show an example of how the product page will look, using content from one of your WooCommerce products.

All the WooCommerce templates come with built-in blocks, which are a core component of all SeedProd’s designs.

To customize a block, simply click to select it in the page preview and then make any changes in the left-hand menu.

For example, the template comes with a built-in Featured Product block that you can customize in a few different ways.

To start, you may want to change the blockâ€™s size and alignment using the settings in the left-hand menu.

Youâ€™ll find more settings in the â€˜Advancedâ€™ tab. Here, you can make the image really stand out by adding a border or shadow, adding a CSS animation, and more.

As you make changes, the live preview will update automatically so you can try different settings to see what looks the best on your online store.

The WooCommerce template also has an Add To Cart call to action button. This allows shoppers to buy your products, so youâ€™ll want to make the button stand out.

To start, you can replace Add To Cart with your own custom messaging, such as Buy Now or Get Yours Today. To make this change, simply select the Add To Cart button and then type the new text into the â€˜Button Textâ€™ field.

You may also want to add an icon font to the button, to help visitors understand what this button does at a glance.

SeedProd comes with a built-in library of more than 1400 Font Awesome icons that you can use on your product pages. In the left-hand menu, click to expand the â€˜Iconsâ€™ section.

You can now choose whether to show the icon before or after the button text.

Simply make your decision and then click on the â€˜Choose Iconâ€™ button.

Youâ€™ll now see all the different Font Awesome icons that you can use. When you find an icon you like, give it a click.

When youâ€™re happy with the buttonâ€™s messaging, you can change how it looks by clicking on the â€˜Templatesâ€™ tab. Here, youâ€™ll find different button templates that you can use.

To use any of these designs, simply click on the one you want.

After choosing a template, you can fine-tune how the button looks by clicking on the â€˜Advancedâ€™ tab. Here, you can change the spacing between the button and the quantity box, increase the border radius to create curved corners, and more.

Another option is to open the â€˜Button Styleâ€™ dropdown and choose a new style from the list.

Most of the settings are self-explanatory so itâ€™s worth going through them to see what different kinds of effects you can create.

Another important section is the Product Data Tabs block. This shows shoppers detailed information, such as product tags, attributes, and categories.

With that in mind, itâ€™s worth clicking to select the block and then seeing what changes you can make in the left-hand menu. For example, you can change the background color, text color, increase the padding, and more.

To remove any of the default blocks, simply hover your mouse over that block.

Then, click on the Trash can icon when it appears.

You can also move blocks around the page using drag and drop.

Get More Sales with a Custom WooCommerce Product Page

The templateâ€™s built-in blocks are a great start, but you may want to add your own content.

SeedProd has lots of WooCommerce blocks that you can use to create a high-converting online marketplace or store. To help you out, here are some blocks you may want to add to your WooCommerce product page.

Show Related WooCommerce Products

You may be able to get more sales and increase the average order value by showing related items on your product pages. These might be products that shoppers frequently buy together or items that complement one another.

For example, if a customer buys a laptop then they may also be interested in a laptop bag.

SeedProd comes with a ready-made Related Products block. However, to get the most out of this block youâ€™ll need to set up linked products in the WooCommerce plugin, as you can see in the following image.

For step-by-step instructions on how to add linked products, please see our guide on how to upsell products in WooCommerce.

With that done, simply find the Products Related block in the SeedProd editor and then drag it onto your layout.

By default, the block shows one related product in a single column.

You can show more products by typing new numbers into the â€˜Columnsâ€™ and â€˜Posts Per Pageâ€™ boxes or by clicking the arrow buttons.

If you display multiple products, then you can change how these items are arranged using the â€˜Order Byâ€™ box. For example, you might show the highest-rated products first, since customers seem to enjoy these items the most.

You can also open the â€˜Orderâ€™ dropdown and choose whether to display the related items in ascending (ASC) or descending (DESC) order.

Add a Star Rating

Showing a star rating for each product can help reassure shoppers that your items are good quality. That said, you may want to drag the Star Rating block onto your design.

For the best results, we recommend showing the star rating towards the top of the screen, where itâ€™s easy for customers to spot. This can help shoppers make purchasing decisions faster since they can immediately see whether other shoppers recommend a product.

Use FOMO by Showing the Product Stock

FOMO, or ‘fear of missing out,’ encourages shoppers to take action now.

If you sell limited edition items or regularly have a small amount of stock, then you may want to show the number of products remaining. This can convince shoppers to buy now, rather than wait and risk the product selling out.

To show this information, drag the Product Stock block onto your design.

By default, the block displays the number of items remaining, followed by â€˜in stock.â€™ You may want to add your own messaging to this default text.

To do this, simply type into the small text editor in the left-hand menu. If you do add some text, then be careful not to edit the â€˜[sp_product_stock]â€™ tag as this allows SeedProd to show the total number of items remaining.

Replace the Featured Image with a Product

A featured product image lets shoppers see what theyâ€™re buying in an online store.

However, sometimes you may want to replace a single featured image with a product galley. For example, you might show the same product from different angles. Some stores even use interactive 360-degree images so shoppers can explore a product in more detail.

If youâ€™ve added a gallery to your WooCommerce products, then it makes sense to replace the default Product Featured Image block with a gallery block.

To do this, simply hover over the Featured Product block and then click on the trash can icon when it appears.

You can then find the Product Gallery Image block in the left-hand menu and drag it onto your page layout.

We recommend adding this block toward the top of the page, so visitors can immediately see what theyâ€™re buying.

Shoppers can zoom into the image by hovering their mouse over the product gallery.

By default, the zoom icon appears in the upper-right corner of the current featured image, but you can change this using the â€˜Position Topâ€™ and â€˜Position Rightâ€™ sliders.

You can also make the magnifying glass icon bigger or smaller using the â€˜Font Sizeâ€™ slider or change its icon color and background color.

You can also add borders around the different images, using the â€˜Image Borderâ€™ and â€˜Thumbnailsâ€™ border settings.

Create a Buzz on Social Media with Sharing Buttons

If a shopper shares your product on social media, then it can drive more people to your online store. With that in mind, itâ€™s a good idea to add social share buttons to your product pages.

SeedProd has a Social Sharing block that supports Facebook, Twitter, LinkedIn, and Pinterest. Simply drag and drop this block onto your page and itâ€™ll add the Facebook and Twitter sharing buttons automatically.

To add more social networks, simply click on the â€˜Add New Shareâ€™ button.

You can then choose a social media site from the dropdown menu.

After adding all the networks you want to use, you can change the size of the sharing buttons using the â€˜Sizeâ€™ dropdown.

Bigger social sharing buttons will stand out more, although it may distract from the pageâ€™s other content including the Add To Cart call to action.

Show Customer Testimonials and Business Reviews

WooCommerce lets customers review your individual products, but you may also want to show customer testimonials. These might be quotes from your best reviews, comments about your excellent customer service, or any other content that you want to highlight.

SeedProdâ€™s Testimonials block lets you create rotating testimonials, which is a great way to show lots of information in a small amount of space.

For more information, please see our guide on how to add rotating testimonials in WordPress.

Highlight Recently Viewed Products in WooCommerce

A â€˜recently viewedâ€™ section encourages customers to revisit products they recently saw, but didnâ€™t add to their cart. This helps customers compare products and find the item thatâ€™s right for them. It also gives them a chance to change their mind, and buy a product they recently visited but didnâ€™t add to their shopping basket.

With that being said, you may want to add SeedProdâ€™s Recent Products block to your design.

After adding the block, you can change the number of columns using the settings in the left-hand menu.

If you want to show lots of different products, then you can add pagination by activating the â€˜Paginationâ€™ toggle.

If you do enable â€˜Pagination,â€™ then youâ€™ll get access to some extra settings.

To start, you can show the total number of results at the top of the Recent Products block, by enabling the â€˜Show Items Countâ€™ toggle.

You may also want to enable the â€˜Show Order Byâ€™ slider, as this allows visitors to sort through the recent products.

As you can see in the following image, this adds a â€˜Default Sortingâ€™ dropdown to the area.

Show Your Most Popular WooCommerce Products

You may want to show the best-selling or top-rated products on your product pages. Since these items are already performing well, showing them to more people can be an easy way to get more sales.

Another option is to show products that are currently on sale. This can motivate shoppers to buy these items now, in order to get the best deal.

SeedProd has a few blocks that can fetch these products automatically. If you want to show your biggest sellers, then add the Best Selling Products block to your design.

For more information, please see our guide on how to display popular products on WooCommerce product pages.

If you want to show products that have the highest star rating, then you can drag the Top Rated Products block onto the page.

Finally, thereâ€™s a Sale Products block that shows all the items that are currently on sale.

No matter what block you add, click to select it and then take a look at the settings in the left-hand menu. All of these settings are straightforward, so itâ€™s worth going through them to see what different effects you can create.

How to Publish Your Custom WooCommerce Product Page

When youâ€™re happy with how the product page looks, itâ€™s time to save your changes. Simply go ahead and click the dropdown arrow next to â€˜Saveâ€™ and then select the â€˜Publishâ€™ option.

The custom product page wonâ€™t appear on your online store until you activate the entire custom WooCommerce theme. This gives you the chance to look through the other designs in your theme kit, and then make any changes using SeedProdâ€™s drag-and-drop builder.

For example, youâ€™ll typically want to edit the header and footer templates to feature your own navigation menus, your storeâ€™s custom logo, and other content. For inspiration, please see our checklist of things to add to the footer of your WordPress site.

To edit any other template, head over to SeedProd Â» Theme Builder. Then, hover over the template you want to customize.

You can then click on the â€˜Edit Designâ€™ link when it appears.

Now, simply change the design by adding more blocks and then customizing them using the settings in the left-hand menu.

Just keep repeating these steps until youâ€™re happy with how all the templates are set up.

When youâ€™re ready to make the custom WooCommerce theme live, go to SeedProd Â» Theme Builder. You can then click on the â€˜Enable SeedProd Themeâ€™ toggle so it shows â€˜Yes.â€™

Now, if you visit your online store youâ€™ll see the custom WooCommerce product page live.

We hoped this article helped you customize your WooCommerce product pages without coding. You may want to see our guide on how to increase your blog traffic or our expert pick of the best WooCommerce plugins for your store.

If you liked this article, then please subscribe to ourÂ YouTube ChannelÂ for WordPress video tutorials. You can also find us onÂ TwitterÂ and Facebook.

The post How to Customize WooCommerce Product Pages (No Code Method) first appeared on WPBeginner.

01.05.2023
How to Use FOMO on Your WordPress Site to Increase Conversions
Are you looking to use FOMO and social proof notifications on your WordPress site?

FOMO, short for fear of missing out, is basically a marketing technique used to create anticipation and excitement for a product. It uses a basic psychology principle to help customers make a buying decision faster.

In this article, we will show you how to properly use FOMO on your WordPress website to increase conversions and sales.

What is FOMO and How Does it help with Conversions?

FOMO or ‘fear of missing out’ is a psychological term that describes anxiety about missing out on something exciting and trendy.

As a WordPress website owner, you can take advantage of this human behavior in your marketing strategy and improve your conversions.

The concept of FOMO is not new. It’s actually been used by marketers even before the arrival of the internet. However, with online marketing, FOMO has become far easier to implement and much more effective.

For example, if you run an online store, then you can create anticipation about an upcoming sale and limited-time offers by adding social proof to your landing pages.

You can also use it to build your email list, run affiliate marketing campaigns, boost app downloads, and more.

With that said, let’s take a look at how to easily add FOMO to your WordPress site. We will show you two techniques that we have successfully used on our own websites with incredible results.
Method 1: Adding FOMO with Social Proof by Using TrustPulse

People feel more comfortable with their buying decision when they know others have also bought the same product or service and had a good experience with it.

This is why smart business owners use social proof in their marketing.

The best way to add social proof to your website is by using TrustPulse. It is one of the best social proof plugins for WordPress on the market.

TrustPulse allows you to display real-time user activity notifications on your website, such as products purchased, forms submitted, etc.

To get started, you’ll need to install and activate the TrustPulse plugin on your website. For more details, see our step-by-step guide on how to install a WordPress plugin.

The plugin helps you connect your WordPress site to the TrustPulse app.

Upon activation, click on the TrustPulse menu from the WordPress admin sidebar and click the ‘Get started for free’ button to continue.

This will take you to the TrustPulse website, where you can sign up for a free account. The free plan is good for up to 500 sessions per month.

Once you sign up, you are ready to create your first campaign. Simply click on the ‘Create Campaign’ button to start your first FOMO campaign.

Next, you will need to provide a title for your campaign and select your website.

If you scroll down, then you can choose a campaign type.

TrustPulse offers 4 different campaign types to choose from.

These include showing recent activities, the number of people taking action, visitor analytics, or a static notification with helpful information.

After selecting a campaign type, don’t forget to click the ‘Next Step’ button.

You can now head to the ‘Appearance & Design’ tab and choose language and appearance options for your campaign. You can change the position, badge image, style, and more.

Once done, click on the next step to continue.

Next, you need to choose how you want to capture the activity.

We recommend using ‘AutoMagic,’ which allows you to select the activity that matches different conditions. For example, you can select your checkout page to automatically capture eCommerce activity.

You can also use Zapier to capture activities from 1000+ integrations.

Once done, click on the next step button to continue.

Next, you need to set up the display rules. You can display the badge on all pages or specific pages on your site. You can also choose the delay between notifications, run them as a loop, and enable mobile notifications.

After that, click on the ‘Publish’ tab at the top.

In the next step, simply click the ‘Launch your TrustPulse campaigns’ button.

Don’t forget to click the ‘Save’ button to store your changes and then exit the campaign builder.

You can now visit your website to see your FOMO campaign in action.

Method 2: Adding FOMO Countdown Timers with OptinMonster

We have all seen marketers using ‘Urgency’ to get customers’ attention. Whether it is your local grocery store or a big name-brand website, it is one of the oldest marketing techniques, which works just as effectively online.

Basically, you show users an offer with a sense of urgency, which triggers the fear of missing out on a valuable deal and helps users make a purchasing decision.

Urgency hacks can be used with limited-time offers, seasonal sale campaigns, one-time discounts, and more. To learn more, see this article on using urgency to hack conversion rates with proven methods.

The best way to add urgency timers in WordPress or WooCommerce is by using OptinMonster. It is the most popular conversion optimization and lead generation software that helps businesses turn potentially abandoning website visitors into subscribers and customers.

First, you will need to sign up for an OptinMonster account. It is a paid tool, and you will need at least the ‘Basic’ plan to use their Floating bar campaigns.

After signing up for an account, you will need to install and activate the OptinMonster plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

This plugin is a connector between your WordPress site and the OptinMonster application.

Upon activation, click on the ‘Connect Your Existing Account’ button on the OptinMonster welcome screen.

Next, you should see a new window open where you’ll be asked to connect your website.

Go ahead and click the ‘Connect to WordPress’ button.

After connecting your website, you will need to go to OptinMonster Â» Campaigns from your WordPress dashboard.

From here, click on the ‘Create Your First Campaign’ button to continue.

This will launch the OptinMonster campaign builder.

First, you will need to select an optin type and then select a theme. We will use a ‘Floating bar’ campaign with the ‘Countdown’ theme.

Next, you will be asked to choose a name for your campaign.

Once that’s done, simply click the ‘Start Building’ button.

On the next screen, you’ll see the drag-and-drop tool, where you can simply point and click to design your campaign.

You’ll see a live preview of your campaign in the right panel and a bunch of customization blocks and options in the left panel.

With the floating bar countdown campaign, the preview will appear near the bottom of the screen for you, just as it does for the users.

Go ahead and click on the countdown timer in the live preview to set the countdown style and end date. You can use two types of countdown timers: Static and Dynamic.

The static timer remains the same for all your users, while the Dynamic timer changes based on user behavior on your website.

For this tutorial, we will be using the static timer. Since we are using a floating bar with a countdown theme, we can move the floating bar to the bottom or the top.

You can just point and click to edit the text in your floating bar. You can add a coupon code, add links to special offers, and style it any way you want.

Next, you can go to the ‘Display Rule’ tab at the top. Here, you’ll see different options for showing your campaign.

For instance, you can select the ‘Time on Page’ option and show the floating bar after a user spends at least 5 seconds on your website.

Below that, you also get to select the location for your campaign. We’ll use the default setting where the countdown timer floating bar will appear on all the pages on your website.

Once you are satisfied, don’t forget to click on the ‘Save’ button at the top.

After that, head to the ‘Publish’ tab. Now, change the Publish Status from Draft to Publish.

Don’t forget to click the ‘Save’ button and close the campaign builder.

You will now see the WordPress Output settings for your recently created campaign.

By default, your campaign will be disabled, and you just have to click on the Status dropdown menu to change it from Pending to Published.

Once that’s done, click the ‘Save Changes’ button.

You can now visit your website to see your countdown timer FOMO campaign in action.

Tracking Your Conversions in WordPress

FOMO techniques work really well for conversions, but how do you keep track of their performance? Without tracking, you wouldn’t know how many sales or leads were generated because of these campaigns.

All expert marketers use Google Analytics. It not only helps you see where your users are coming from but also allows you to track user engagement on your website.

The easiest way to use Google Analytics in WordPress is through MonsterInsights. It is the best Google Analytics plugin for WordPress and makes it super easy to track conversions on your website.

For instance, it has an eCommerce addon, which helps you track your eCommerce performance without leaving the WordPress dashboard. Plus, you can also track form conversions, link clicks, and more with MonsterInsights.

For more details, please see our guide on WordPress conversion tracking make simple.

We hope this article helped you learn how to add FOMO to your WordPress website and boost conversions. You may also want to see our list of must-have WordPress plugins for business websites and how to start a WordPress blog.

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The post How to Use FOMO on Your WordPress Site to Increase Conversions first appeared on WPBeginner.
12.01.2023