Jetpack and WordPress.com announced they will no longer support the Twitter API in their products. Last month Twitter suspended WordPress.com’s access to its API, which broke Jetpack Social Sharing – the mechanism that auto-tweets published posts.
Although WordPress.com’s access to the API was reinstated for a few weeks, the company has now been priced out of offering features that rely on Twitter’s API:
Twitter recently notified Automattic that it was dramatically changing the terms and pricing of the Twitter API. The cost increase is prohibitive for us to absorb without passing a significant price increase along to you, and we don’t see that as an option. We have attempted to negotiate a path forward, but haven’t been able to reach an agreement in time for Twitter’s May 1 cutoff.Â
Given that, we have decided to discontinue using the Twitter API.
WordPress.com did not detail its estimated API usage, but Enterprise access starts at $42,000/month for 50 million tweets and scales upwards based on usage, with 100 million tweets priced at $125,000/month and 200 million priced at $210,000 per month. This astronomical price increase will swiftly cull many applications, institutions, and large scale publishers that don’t have an extra $500k/year – $2.5M/year in the budget for Twitter API access.
In October 2022, Jetpack started monetizing this feature with a paid plan that limited the free version to 30 social shares per month (to any social network), a controversial decision that sent many users in search of alternatives. Passing the cost to the customer here was already beyond what most users wanted to pay for these features and is not sustainable.
WordPress.com will be removing Twitter from Jetpack Social and refocusing its efforts on other social media sharing capabilities. The company is adding Instagram and Mastodon to its auto-sharing lineup soon. Auto-sharing for Tumblr, Facebook, and LinkedIn still works.
Starting, today, users who want to share their published posts on Twitter will need to share the link manually through the Twitter app. For clarification, sharing posts by clicking the Tweet button will continue working. This change only affects auto-sharing.
The massive increase in API pricing has competitors fired up to support users migrating away from Twitter. Automattic, which also owns Tumblr, took a stab at Twitter in the conclusion of the announcement: “If your recent experiences with Twitter have left you dissatisfied, go take Tumblr for a spin — we hear it’s quite a party over there.”
In February, Mastodon promised that the platform would never charge for API access. After Automattic’s announcement today, Mastodon tweeted they are excited to see the company expanding support for the platform in Jetpack.
Many of Twitter's most recognizable features were invented in third-party apps, and we're thrilled to see what those developers are now doing with Mastodon. Powered by open source, we can promise: Mastodon will never charge for API access!
— Mastodon (@Mastodon@mastodon.social) (@joinmastodon) February 3, 2023
Twitter may be shooting itself in the foot by making it more costly, in terms of time and automation, to have incoming content from the open web. It’s becoming more cumbersome for publishers to share their content. This has further aggravated Twitter’s user base who is used to coming to the platform for up-to-the-minute news. Too many smaller apps are now priced out of providing these kinds of updates. Some users have started encouraging their followers to follow them on other networks to be alerted when posts are published.
“This is an example of the minor annoyances that will ultimately make people look for alternatives to Twitter,” WordPress.com user @MoviesSilently said. “Frictionless sharing isn’t a make or break but it’s nice.”
I guess I need to go fire up my Tumblr account again or make a new one, and possibly see what Mastadon is all about. I'm not getting any reach on Twitter anyway.
Today’s news has added to users’ compounding disappointment with Twitter. Not only has it is become more costly to have an active voice but advertising has a stranglehold on the feed. As major brands have ceased advertising on the platform, the quality of ads has declined to where scrolling the app has become like wading through a flea market. Twitter users may soon be in for more changes to their feeds as any content originating from WordPress.com or Jetpack-powered sites will require a manual share to be found on the platform.
Our access to the Twitter API is currently blocked. As a result, Jetpack Social is temporarily unable to automatically share your posts directly from https://t.co/eRvNKWaolr to Twitter. We have reached out to Twitter for more information on how to get unblocked.
The API enables features like Jetpack Social’s Twitter connection. Users who rely on this Jetpack module to auto-tweet their published posts will see errors in the dashboard until this issue is resolved.
WordPress.com advised that reconnecting will not work at this time, nor will trying to establish a new connection. Connections to other social networks are still operational.
On large publishing sites some authors may not be aware that the auto-tweet functionality is broken. For the time being, the solution is to manually tweet published posts.
Jetpack users reported the issue in the plugin’s support forums 10 hours ago, as some of them are Jetpack Social paid subscribers. In October 2022, Jetpack announced a paid plan for its Social plugin and limited the free version to 30 social shares per month, a controversial monetization decision that left many users in search of alternatives.
Several users asked if refunds will be coming their way if the fix for the issue is not forthcoming, as auto-sharing to Facebook and Twitter is one of the main reasons customers subscribe to the service.
“We are aware of issue and are looking into it with Twitter, but at this stage we don’t know when it will be fixed,” a Jetpack support representative responded to customers. “We’re working with Twitter to find the best solution possible.”
Twitter launched its new API access tiers on March 29, 2023. Access to the Enterprise tier requires an application process. Over the next 30 days Twitter is deprecating its previous access tiers and is encouraging developers to migrate to the new tiers as soon as possible to avoid disruption.
Your social media endeavors need to be a part of your SEO strategy. Especially now that the younger generations (Gen Z) are using platforms like TikTok and Instagram instead of Google. This means your site’s popularity on social media ties into your SEO more than ever!
But which social media should you focus on? With so many platforms out there, you can feel overwhelmed with choices. Don’t worry, though! You don’t have to be active everywhere. That isn’t always sustainable. And if your most loyal customers are on Twitter, and you’re focusing on Pinterest, then you miss out on many opportunities.
Instead, decide which platform your audience uses the most, then find a rhythm that works for you and build on that. Once you’ve got your social strategy in place, it’s time to start posting! Below are some tips you can use to set up or improve your social media strategy.
1. Keep your account alive
The most crucial advice when using social media is that you need to keep your account alive. But what does this mean? You’ll see a lot of advice about posting daily, but that’s not always realistic, especially if you’re a small business owner.
Our advice: keep your account alive by posting regularly and going at your own pace. If you can only post a couple of times a week, then do it. A good starting pointing is:
People will be able to tell that you’re being genuine and fall in love with you for that. What’s more, they’ll want to continue to follow you if you’re posting genuine content that they can relate to.
Of course, everybody needs a vacation, but you don’t want to abandon your followers. That’s why we recommend scheduling posts for the time you are away or letting people know when you’ll be back. And be sure to share some photos of your vacay!
Save time by automating
If you also have a blog where you write regularly, Yoast SEO Premium can help you automate some of your postings. With our Zapier integration, you can automate your social sharing and stay in control of what your social link posts look like. This integration makes it possible to automatically post to your favorite social network whenever you publish new content to your site. It saves you time without compromising on the quality of your social posts.
For social media like Instagram and TikTok, there are also a number of platforms that you can use to stay on top of your schedule and keep all your media in one place, ready to post.
2. Write captivating excerpts
Depending on the type of content you want to share, you need to make sure the copy that goes with your posts is appealing enough to draw people in. There are a number of ways you can approach this. For instance, you can choose the most important sentence or the main point of the blog post you’re going to share. You could also share the introduction of the post if you feel that is captivating enough.
Depending on the platform, you could share a story behind a photo you’re posting or the failures you’ve had when testing new products. Or maybe you just want to jump on the latest trend and apply it to your brand.
Is it thumb-stopping?
You want this piece of copy to get people to click on the link in your bio or read the whole caption on the platform. But the basic formula is:
Hook: Something that is going to grab their attention.
Pain point: What is it that your followers are struggling with?
Solution: Well, it’s a good thing you have an answer!
CTA: Don’t forget to ask your readers to do something.
If you want to learn more about copywriting for social media, check out our article about social media writing tips.
3. Diversify your posts
Having a few solid content pillars is important. They are particularly helpful in keeping you on track with your content creation. Need some inspiration? Here are a few different types of posts you could create. Remember, you’re no longer limited to just posting photos!
To help you out, let’s look at a few examples. First, you could share your blog posts with a link post. This is one of the most basic post types you can use:
Congratulations Piermario for receiving the #YoastCareFund! Nominated by @Luisa_Ravelli because of his contributions to the #WordPress community, Piermario is also heavily involved in WordCamps and Test contributions. Read more about him here https://t.co/OIysg6osWN
But don’t be afraid to change it up. Not all your social media posts need to necessarily direct people to your website. They can also be focused on informing people about a recent piece of news or simply increasing engagement on your social media platforms themselves.
And like we said in the intro, short-form videos are huge right now. They’re a great way to give your audience a few quick tips or take your fans behind the scenes.
To decide which posts do well on social media and which content you should make more of, you need to analyze the numbers. This could be the number of views, the number of comments, and how many times a post was shared or saved. Of course, numbers won’t mean anything if you don’t have a goal in mind. However, it’s a good rule of thumb to post more of the content that received numerous views, saves and shares.
Speaking of diversifying your content
At Yoast, we believe in the importance of inclusivity. In addition to diversifying when it comes to types of posts, you should also pay attention to making your content accessible and relatable, for as many people as possible. You need to show diversity to make this happen and being as visual as it is, social media is a great place for that. That being said, the topic of diversity shouldn’t be limited to your social media presence. This is a company-wide issue that you need to take seriously and nowadays is non-negotiable in both marketing and social media. Be aware of the image that you’re currently putting out there and invest time and resources into making that relatable to everyone.
But it’s not all about visuals. You should also use inclusive language, language that avoids excluding marginalized groups of people as much as possible. You might not get all of it right in one go, but becoming aware of it and changing it as you go is a great start. Not only does inclusive language help you reach a bigger audience, but it also helps all of us move toward a more inclusive society. And you might have noticed that social media platforms are being used a lot to talk about this and create more awareness on the topics of inclusiveness and diversity. So be part of the change and use inclusive language on your socials and in your website content. If you’re not sure where to start, our inclusive language analysis in Yoast SEO gives you feedback on which words might be harmful and provides you with alternatives to use!
4. Handle comments
If you share your posts on social media, you’ll get comments. This is something many people forget about, or try to do in some cases. Because sometimes comments will be good, and sometimes they will be bad. But the comment section is also where conversations are happening. Answering questions, then following up with one of your own is a great way to keep your audience engaged.
Don’t forget to monitor your comments!
While you may get the odd troll in the comments, most of the time you’ll find your fans cheering you on and recommending you to their friends. There are some wonderful people in the comment section. Longtime followers can also become huge advocates for you and your brand, so make sure to have a chat with them.
But you should handle the trolls quickly! You don’t want your comments section to become a toxic place. Your fans won’t like it, but it can also have an effect on your mental health. So make sure your comments section is a safe space.
5. Use eye-catching photos or illustrations
Even with all the recent updates and focus on short-form video content, Adam Mosseri, Head of Instagram, said there is still a place for photo posts on Instagram. Just like on Facebook, where visual content is also essential. And let’s not forget Pinterest, which is all about images.
However, you might not have a graphic designer on staff or a photography department at your disposal. Don’t worry, though! There are plenty of online tools that can help you create your posts. Just remember to use clear images that either show your products or yourself. This could either be a crisp photo or a delightful illustration. Great quality will make your post stand out in someone’s feed, which can increase the post’s engagement, saves and shares.
Thankfully, if you’re using Yoast SEO Premium, you can check what your blog posts, product page or collections will look like before sharing them on social media. So you can easily adjust your content before posting it online. See how easy it is!
6. Be part of the community
If you’re not already part of a community, make one! Being active in a certain community or niche can help build allies, brand ambassadors, and new ideas. In any community, you’ll soon discover other interesting people. What’s more, talking to customers and end-users can be a great way for you to develop your product. And make sure to let people know that they are always welcome to join.
Additionally, you can make these people fall in love with your brand quicker by giving them exclusive access to discounts, Betas or just generally behind the scenes.
7. Add metadata
All the social platforms are becoming their own little search engines. So in order to be found, you need to make sure that you’re including some metadata in the form of hashtags. These can help your growth immensely. For instance, if you are at an event, include the hashtag for that event in your post. Everyone searching for the event will then come across it. There are also hashtags for certain interests or technology.
Some people also have bots set up that retweet everything that is posted in a certain hashtag, which is a great way to boost your post. But don’t go overboard! Nobody likes a post that is filled with all kinds of random hashtags. Keep them relevant to your post, and make sure they are accessibility-friendly!
Note that tags on social media work a lot differently than tags on your site. If you’re using tags on your site the same way you would on social media, take a look at this post to find out why that’s not good for your SEO.
Conclusion
Social media is a key aspect of every (off-page) SEO strategy. Setting up a comprehensive social media strategy can be hard. It will certainly ask for a bit of creativity, and it’ll definitely be time-consuming. But trust us when we say that it’ll be worth it! And if you think about it, social media and blogging are very similar in many aspects. You just need to get into the flow of it! Good luck!
Beginning February 9, 2023, Twitter will turn off free access to its APIs. The company announced yesterday that it will be offering “a paid basic tier” with more details coming next week.
Starting February 9, we will no longer support free access to the Twitter API, both v2 and v1.1. A paid basic tier will be available instead
In response to a user who conjectured that this move is more about raising the friction to making bots, Elon Musk responded, saying that this is one factor motivating the change.
“Yeah, free API is being abused badly right now by bot scammers and opinion manipulators,” Musk said. “There’s no verification process or cost, so easy to spin up 100k bots to do bad things. Just ~$100/month for API access with ID verification will clean things up greatly.”
It’s not yet clear how this will effect the Twitter ecosystem, whether it will impact bots that auto-tweet links from blogs and other useful tools. So far it is already affecting some migration tools like Movetodon that rely on the Twitter API to help users find their contacts on Mastodon. Movetodon’s creator said his app’s access was shut down today. According to Twitter, the app “has violated Twitter Rules and policies.†Fedifinder, a tool that helps users find the Fediverse accounts of their Twitter contacts, is still up and running at the time of publishing.
NetNewsWire, an open source news aggregator, has already announced it will be removing Twitter integration in its next release:
You might think we’re reading RSS feeds from Twitter, but Twitter removed RSS feeds from the service something like ten years ago. We rely completely on the Twitter API.
WordPress’ Plugins team published a notice, alerting developers and site owners of Twitter’s upcoming API change. The team warned that the following types of Twitter plugins might be affected:
Auto-posting
Login with Twitter
Analytics
Management Tools
Scripted Interactions (auto-blocking etc)
“If your plugin (or the related service) does any of those, you will have to investigate if this change impacts you,” Plugin Review Team Rep Mika Epstein said. “If you are impacted, you will need to update (or close) your plugin accordingly. I know a lot of free plugins will have some hard choices to make here.
“For plugin users, if a plugin suddenly breaks on/around the 9th, please be generous and kind to the developers. They really got blindsided by this, and it’s a lot to sort out in a short amount of time.”
WordPress plugin developer Joe Dolson, author of WP to Twitter and WP Tweets Pro, published an early reaction to the news.
“WP to Twitter makes very little revenue as it is,” Dolson said. “If I end up doing a lot of support because of this, or need to make significant changes to the plug-in, I will most likely just shut everything down and close the plug-in. That’s a purely practical decision.”
Dolson also said if the API costs are affordable for the average small user, then he will likely keep things as they are. This is because API access for the plugin is managed through each users’ developer account with Twitter.
“If the API costs are very expensive for the average small user, I suspect that will completely destroy the WP to Twitter user base, and there will be little to no justification to my continuing to maintain it,” Dolson said.
Many users are likely not technical enough to understand what an API is, let alone why free access is being cut off. This could create a major support burden for plugins that no longer work after February 9. Developers who become frustrated with the platform becoming less open, may no longer be motivated to create these kinds of tools.
Now @twitter are removing free API access my "Fetch my Tweets" @WordPress plugin is likely to longer work, all these platforms are just getting harder and harder to do anything interesting with!
With just one week’s notice, and very few details, developers have little time to react. Once Twitter releases more information next week about its API changes, plugin developers will need to be ready to take action with notices written to help users understand what is happening. This news comes on the heels of the company updating its developer rules last month to ban third-party Twitter clients.
Are you looking for a way to embed Facebook status posts in WordPress?
Facebook statuses are an easy way to share important updates and time-sensitive information with your audience. By embedding your Facebook timeline in WordPress, you can get more engagement, let people know what’s happening on your Facebook page or group, and grow your followers.
In this article, we will show you how to embed Facebook status posts in WordPress.
Why Embed Facebook Status in WordPress?
Facebook is the most popular social media platform in the world and has billions of active users. For website owners, Facebook is a powerful way to connect with a new audience and engage with the people who already know about your brand.
Facebook is also perfect for sharing time-sensitive information in real time. In this way, you can use FOMO to create a sense of urgency.
For example, you might post a status about how visitors are running out of time to enter your giveaway in WordPress, or take advantage of your flash sale.
However, people won’t see your Facebook status if they just visit your website. This makes it difficult to grow your Facebook following and build a relationship with your audience.
By embedding your Facebook status posts in WordPress, you can promote your social media page and encourage more people to follow you on Facebook.
As you post new statuses, they’ll appear on your site automatically, so it’s also a great way to keep your website fresh, even for regular visitors.
That being said, let’s see how to embed Facebook status posts in WordPress.
This plugin lets you display text and links from your Facebook page or group.
In this guide, we’ll be using the free version of Smash Balloon as it allows you to embed Facebook statuses no matter what your budget. However, there’s Smash Balloon Facebook Feed that lets you embed different kinds of content. For example, you can embed a Facebook video in WordPress, and show images and videos in a lightbox popup on your site.
The first thing you need to do is install and activate the Smash Balloon Social Post Feed plugin. For more details, see our guide on how to install a WordPress plugin.
After that, you’ll need to connect Smash Balloon to your Facebook page or group, by going to Facebook Feed » All Feeds. Here, click on ‘Add New.’
Smash Balloon pro lets you show posts from your photo albums, timeline, events, and more.
However, the free version only allows you to embed your Facebook statuses so click on ‘Timeline’ and then select ‘Next.’
Now, you need to select the page or group which you’ll get the Facebook statuses from.
After that, go ahead and click on ‘Connect to Facebook.’
This opens a popup where you can log into your Facebook account and choose the pages or groups which you want to get the status updates from.
As soon as you’ve done that, click on ‘Next.’
Facebook will then show all the information that Smash Balloon will have access to and the actions it can perform.
To restrict Smash Balloon’s access to your Facebook account, just click any of the switches to turn it from ‘Yes’ to ‘No.’ Just be aware that this may affect the content that you can embed on your WordPress blog or website.
With that in mind, it’s a good idea to leave all the switches enabled.
When you’re happy with how your Facebook permissions are set up, click on ‘Done.’
After a few moments, you should see a message confirming that you’ve connected your WordPress website to Facebook. With that done, click on the ‘OK’ button.
Smash Balloon will now take you back to the WordPress dashboard automatically.
How to Embed Facebook Status Posts in WordPress
You will now see a popup with the source you just linked to your website. Simply select the radio button next to your Facebook page or group and then click on the ‘Add’ button.
If you accidentally closed the popup, then don’t worry. You can simply refresh the tab to reopen the popup.
After that, Smash Balloon will take you back to the Facebook Feed » All Feeds page automatically. Just like before, click on the ‘Add New’ button, select ‘Timeline,’ and then click on the ‘Next’ button.
Now, select your Facebook page or group, and click on ‘Next.’
Smash Balloon will now go ahead and create a timeline feed from the Facebook page or group you’ve chosen.
This is a good start, but Smash Balloon has lots of settings that you can use to customize your embedded timeline.
How to Customize Your Embedded Facebook Status Posts
To fine-tune your timeline, go to Facebook Feed » All Feeds in the WordPress dashboard.
Here, find the timeline feed you just created and click on the ‘Edit’ button next to it.
This opens the Smash Balloon feed editor, which shows a preview of your timeline to the right.
On the left-hand side, you’ll see all the different settings you can use to customize how the timeline looks on your site. Most of these settings are self-explanatory, but we’ll quickly cover all the main areas.
To start, you can change how the statuses are displayed by clicking on ‘Feed Layout.’
On this screen, you can switch between list and masonry layouts, as well as change the feed height. As you make changes, the preview will update automatically so you can try different settings to see what looks the best for your website.
You can preview how your status feed will look on desktop computers, tablets, and smartphones using the row of buttons in the upper-right corner.
Mobile devices usually have smaller screens and less processing power, so if you’re not happy with how the feed looks then it’s smart to show fewer statuses on tablets and smartphones.
To make this change, just type a different number into the ‘Mobile’ field in the ‘Number of Posts’ section.
By trying out different layouts you can create a Facebook status feed that looks great across all devices.
By default, Smash Balloon feed shows fewer columns on smartphones and tablets, compared to desktop computers. This helps your Facebook statuses fit comfortably on smaller screens.
To do this, simply change the numbers under ‘Columns.’
When you’re happy with how the feed looks, click on the ‘Customize’ link.
This will take you back to the main Smash Balloon editor, ready for you to explore the next settings screen, which is ‘Color Scheme.’
Smash Balloon uses a color scheme inherited from your WordPress theme by default, but on this screen, you can switch to a ‘Light’ or ‘Dark’ look.
By default, Smash Balloon adds a header to your feed, which is your Facebook profile picture and the name of the group or page.
To customize this section, click on ‘Header’ in the left-hand menu.
Here, you can change the header size and color, hide your Facebook profile picture, and more.
If you would prefer to remove the header entirely, then click to turn off the ‘Enable’ toggle.
Next, you can change how the individual posts look inside your feed by selecting ‘Post Style’ from the left-hand menu.
After that, click on ‘Post Style’ again.
On this screen, you can choose between a regular and boxed layout.
If you select ‘Boxed’ then you can create a colored background for each Facebook post.
If you choose ‘Regular’ then you can change the thickness and color of the line that separates your different social media posts.
In the following image, we’ve added a thicker line to our Facebook status feed.
You can also customize the individual parts within each status by going back to the main settings screen.
Once again, select ‘Post Style’ but this time choose ‘Edit Individual Elements’ instead.
You will now see a list of all the different content that Smash Balloon includes in each post, such as the date, post author, and event title.
To remove a piece of content from your feed, simply click to uncheck its box.
You can also customize how each type of content looks by clicking on it.
For example, in the following image, you can see settings to change the size and color of the author text.
By default, Smash Balloon doesn’t include the Facebook ‘like’ button in your feed.
This button makes it easier for visitors to follow you on Facebook, so you may want to add it to your status feed by selecting the ‘Like Box’ settings.
After that, simply click on the ‘Enable’ button so that it turns blue.
You can now use the settings to change where the link box appears and the kind of content included in the box, such as your Facebook cover photo and total number of followers.
If you upgrade to Smash Balloon premium, then there are some more settings to explore. This includes a lightbox feature that allows visitors to explore your content in a popup.
Since you’re using the free version of Smash Balloon for now, you can go ahead and click on ‘Save’ to store your changes.
The next step is adding the Facebook status feed to your WordPress website.
How to Embed Facebook Status Posts in WordPress
You can add your Facebook status feed to WordPress using a block, widget, or shortcode.
If you’ve created more than one feed using Smash Balloon, then you’ll need to know the feed’s code if you’re going to add it using a block or widget.
To get this information, simply go to Facebook Feed »All Feeds and then look at the feed="" part of the shortcode. You’ll need to add this code to the block or widget, so make a note of it.
In the following example, we’ll need to use feed="8".
If you want to embed your Facebook statuses in a page or post, then we recommend using the ‘Custom Facebook Feed’ block.
Simply open the page or post where you want to embed the status feed. Then, click on the ‘+’ icon to add a new block and start typing ‘Custom Facebook Feed.’
When the right block appears, click to add it to the post or page.
The block will show one of your Smash Balloon feeds by default. If you want to use a different feed instead, then simply find ‘Shortcode Settings’ in the right-hand menu.
You can now add the feed="" code to this box. Once you’ve done that, click on the ‘Apply Changes’ button.
The block will now show all the status updates from your Facebook page or group. Just publish or update the page to make the feed live.
Another option is to add the feed to any widget-ready area, such as the sidebar or similar section. This allows visitors to see your latest Facebook updates across your entire website.
Simply go to Appearance » Widgets in the WordPress dashboard and then click on the blue ‘+’ button.
Now, start typing ‘Custom Facebook Feed’ into the search bar to find the right widget.
You can now drag it onto the area where you want to show your Facebook status updates. By default, the widget will show one of the feeds you created using Smash Balloon.
To show a different feed instead, type the feed’s code into the ‘Shortcode Settings’ box and then click on ‘Apply Changes.’
You can now click on the ‘Update’ button to make the widget live.
Finally, you can embed your status on any page, post, or widget-ready area using a shortcode. To get the shortcode, simply go to Facebook Feed »All Feeds and copy the value in the ‘Shortcode’ column.
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
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