Learn how to set a product variations price in WooCommerce with this step-by-step guide. Save time & create complex pricing structures for your attributes with WooCommerce Attribute Swatches.
The post “How to Set and Display Different Prices for Product Variations in WooCommerce” first appeared on WP Mayor.
Do you want to enable customer tracking in WooCommerce?
Customer tracking allows you to offer a personalized shopping experience based on customer behavior in your eCommerce store.
In this article, we will show you how to easily enable customer tracking in WooCommerce with Google Analytics.
Google Analytics allows you to see where your visitors are coming from and what they do on your website. In other words, it helps you track your traffic sources as well as user engagement on your website.
For eCommerce platforms, Google Analytics offers an enhanced eCommerce tracking feature. This allows you to better understand users’ shopping and checkout behavior. Plus, you can see which products perform the best and track your WooCommerce store’s sales performance.
By default, a WooCommerce store allows your customers to create an account or checkout as guest users. Creating an account helps the user save their shipping and billing information for faster checkout next time. It also helps you offer customers a personalized shopping experience based on their browsing and shopping history.
Wouldn’t it be great if you could track logged-in users with their user IDs in Google Analytics and also see the path customers took before making a purchase?
This will give you access to a treasure trove of information and insights on customer behavior. You can use it to offer a better on-site experience and boost your sales.
Let’s take a look at how to easily enable customer tracking in WooCommerce. Here are quick links that you can use to jump ahead to any section:
The best way to set up WooCommerce customer tracking in Google Analytics is using MonsterInsights. It is the best analytics solution for WordPress and helps you set up tracking without editing code.
If you use the native method for tracking WooCommerce conversions, then you’ll need to edit the tracking code, use Google Tag Manager, or both. This can be tricky for beginners, and the slightest mistake can mess up your analytics data.
The MonsterInsights plugin offers an eCommerce addon, which automatically detects WooCommerce and starts tracking customer behavior in Google Analytics. It also comes with a Customer Journey addon that allows you to see users’ behavior before they make a purchase.
First, you will need to install and activate the MonsterInsights plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.
You will need to be on the ‘Pro’ plan to access the eCommerce and User Journey addons, which we will use for this tutorial. However, there is also a MonsterInsights Lite version you can use for free.
Upon activation, you will see the welcome screen and the setup wizard. Simply click the ‘Launch the Wizard’ button and follow the on-screen instructions.
For detailed instructions, see our article on how to install Google Analytics in WordPress.
Install the MonsterInsights eCommerce Addon
Once you’ve configured Google Analytics on your website, the next step is to install the eCommerce addon.
The addon automatically sets up eCommerce tracking on your website and detects your WooCommerce store.
First, you need to visit the Insights » Addons page from your WordPress dashboard and navigate to the ‘eCommerce’ addon. Simply click the ‘Install’ button, and the addon will automatically activate.
That’s it! MonsterInsights will take care of the rest once the addon is active.
For more details, please see our guide on how to set up WooCommerce conversion tracking.
Now that you’ve set up WooCommerce tracking in Google Analytics, the next step is to enable the MonsterInsights Customer Journey addon.
The addon will allow you to see the steps a customer takes before making a purchase in WooCommerce. Plus, it also shows the time it took at each step, the pages a user visited, and more.
First, you’ll need to go to Insights » Addons from your WordPress admin panel. Next, navigate to the User Journey addon and click the ‘Install’ button.
The addon will automatically activate and start tracking your WooCommerce customer’s journey.
Next, you can go to WooCommerce » Orders from your WordPress dashboard to view the path your customers took when purchasing a product.
After that, click on the order for which you’d like to see the user journey.
On the next screen, you’ll see the path a customer took before buying the product. You get to view the pages they visited, where they clicked, and how much time they spent on a page.
This is really useful information to better understand your customers. You can see which product categories are performing the best and where customers are exiting your store during the purchase process. Using the data, you can then fix these issues and optimize your site for more conversions.
While MonsterInsights makes it very easy to track customers on your WooCommerce store, it also tracks WordPress ID tracking in Google Analytics.
WordPress ID is a unique ID to identify every user on your website. The user ID is called the ‘Client ID’ in Universal Analytics and the ‘App Instance ID’ in Google Analytics.
Do remember that enhanced eCommerce tracking will enable eCommerce reporting features for your WooCommerce store. However, it does not enable user tracking by default.
Let’s take a look at how you can enable user ID tracking in Google Analytics 4.
Enabling Customer Tracking in Google Analytics 4
To start, you’ll need to go to the Admin settings from your GA4 dashboard and click the ‘Reporting Identity’ option.
On the next screen, you will need to select a way to identify users on your online store.
GA4 uses multiple ways to identify customers. These include user ID, Google signals, device ID, and modeled data. For the sake of this tutorial, we’ll select the ‘Observed’ option and click the ‘Save’ button.
Now that everything is set up, Google Analytics will now track all your website customers. It will also be able to track logged-in users with their unique WordPress user ID.
View User ID Data in Google Analytics 4
You can view GA4 eCommerce tracking WooCommerce data by going to the ‘Explore’ tab from the menu on your left.
Under Explorations, you’ll see different report templates. Simply click the existing ‘User explorer’ report.
Next, you’ll see the User explorer report in Google Analytics 4.
One thing you can notice is the Client ID will be replaced with the App instance ID.
You can click on any of the app instance IDs to view more details.
For example, the report shows the total events that were triggered, the location of the user, the time stamp for each event, and more.
View User ID Data in Universal Analytics
Note: Universal Analytics has now sunset and is no longer processing data from your website. However, you can still view past data and use it for comparison.
To view all your individual customer activity, you can go to your Universal Analytics account and click on the Audience » User Explorer menu.
You will see individual customer reports with a unique ID assigned to all non-logged-in users.
To view customer tracking reports for logged-in users in WooCommerce, you need to click on the Google Analytics logo on the top left corner of the screen.
This will show all your Google Analytics profiles. You will see your website profile and under ‘All website data’ you will see the UserID reporting view you created earlier.
Go ahead and click on the UserID reporting view to load it.
Once it’s loaded, you need to click on the Audience » User Explorer menu. This way, you will see a logged-in customer tracking report where each user is represented by their WordPress user ID on your website.
You can click on the user ID to view a customer’s individual tracking data.
For instance, the device category they use, acquisition date, the channel they used to arrive on the online store, and more.
Now that you’ve identified users in Google Analytics, you can match them with WordPress accounts. This will help you know who this customer is, and how you can create personalized offers, emails, or shopping experiences for them.
First, you need to note down the customer ID you see in your Google Analytics User-ID reporting view.
After that, go to your WordPress website’s admin area and click on the ‘Users’ menu. It will show you a list of all users on your WordPress site.
Next, you can click the ‘Edit’ link below any username in the list.
WordPress will now open the user profile for you.
If you look in your browser’s address bar you will ‘user_id’ parameter in the URL.
Next, you need to replace the value next to user_id with the one you copied from your Google Analytics report and press enter key on your keyboard.
WordPress will now load the user profile associated with that particular User ID. You now have the customer’s name, username, email address, and social media information. You can also track their orders, product views, cart activity, and more.
We hope this article helped you learn how to enable customer tracking in WooCommerce with Google Analytics. You may also want to see our expert pick of the best free WooCommerce plugins for your online store and how to get a free email domain.
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
The post How to Enable Customer Tracking in WooCommerce with Google Analytics first appeared on WPBeginner.
Are you looking for the best WordPress blogs to follow, so you can get fresh WordPress tutorials, news, and latest community updates?
WordPress is the most popular content management system (CMS) in the world and powers over 43% of sites on the internet. Following different WordPress blogs can help you learn how to better use WordPress, get website growth tips, stay up to date with WordPress updates, and receive latest community news.
In this article, we will share the list of some of the best WordPress blogs that you should follow. We’re following these WordPress blogs in our own RSS reader.
If you have a WordPress website or plan to create one, then you definitely want to follow top WordPress blogs.
You can get in-depth knowledge about WordPress and how it works. Plus, you get to see step-by-step tutorials on how to get started. Aside from that, they also have tips on choosing the best WordPress hosting services, themes, and plugins to operate your site.
Many WordPress blogs will also share tips and tricks to optimize your website for search engines, make it load faster, strengthen your website security, make money online, and more.
That being said, let’s look at some of the best WordPress blogs you should read and follow. We’ve broken down the list of blogs into different sections, so you can jump ahead by clicking the links below:
If you are looking for blogs that help you learn about WordPress, then here are our top picks. Each of them covers detailed tutorials, plugin reviews, comparison posts, guides, the latest WordPress news, and more.
WPBeginner is the largest free WordPress resource site for beginners. Our goal is to provide helpful tutorials on WordPress for small business owners, bloggers, and non-techy WordPress users.
WPBeginner was launched in 2009 by founder Syed Balkhi. Since then, it has become one of the best WordPress blogs in the world. There are over 320,000 subscribers from across 190 countries.
You can find a variety of topics on WPBeignner. There are WordPress beginner guides, showcases, step-by-step tutorials, articles on themes and plugins, comparison posts, and the latest news about WordPress.
To help you get started with WordPress, here are some helpful tutorials on WPBeginner:
You can visit the WPBeginner blog section to find more helpful content on WordPress.
Besides that, you can also join the free WPBeginner Facebook group and connect with a large community of WordPress users and experts (over 90,000 members). It is an excellent place for beginners and non-tech users to get help and support about WordPress, plugin suggestions, learn tips and tricks, and more.
If you like video content, then you can subscribe to WPBeginner’s YouTube channel. There are detailed videos on WordPress that will guide you every step of the way.
IsItWP is another free online resource that offers WordPress tutorials, product reviews, guides, how-to articles, and showcases. It is a great place to get started with WordPress and learn about different things.
You can learn about creating a WordPress blog, online store, membership site, and more. Plus, you’ll get to know about WordPress security, performance, email marketing, lead generation, plugins, and themes. It also offers detailed guides on marketing hacks, like 30 ways to make money online blogging.
The best part about using IsItWP is that you get to use multiple free tools. Some tools include a domain name generator, WordPress speed test, website uptime checker, headline analyzer, and more.
Blog Tyrant is the next WordPress blog on our list. If you’re looking to start a WordPress blog and learn strategies to grow your business, this is the right website for you to follow.
Blog Tyrant was started in 2010 to help bloggers make a living online. It covers extensive guides, how-to tutorials, product reviews, and other resources to help you create a successful blog and make money online.
The website also lists valuable tools for blogging and helps pick the right plugins for your website.
For instance, you can use tools like a password generator to secure your website, a security scanner to check for vulnerabilities, or a site speed test to see how fast your website loads.
WP Tavern is another famous WordPress blog that covers the latest news and events about WordPress. You can follow the blog to learn about new WordPress releases, and industry news.
It also covers the latest news about different WordPress plugins and themes. You can learn about product acquisitions, feature releases in themes, and new features coming in WordPress, and more.
WPForms is the best WordPress form builder plugin in the market used by over 5 million websites.
With the WPForms blog, you can learn how to create all types of forms for your WordPress site. From simple contact forms to complex multistep forms, the WPForms blog has detailed guides and tutorials to help you out.
Plus, you get to stay informed about the latest updates and releases in the plugin. Other than that, you’ll find more helpful blog posts, how-to guides, and showcases on WordPress. For example, there are step-by-step tutorials like how to create an NPS survey form in WordPress or thought-leadership pieces like 7 benefits of conversational marketing.
Elegant Themes offers a high-quality premium WordPress theme collection. It is also the company behind Divi, a popular WordPress theme and page builder.
The Elegant Themes blog offers a lot of content focused on using Divi. For instance, you can learn how to use the website builder, use its features, and customize your site.
Aside from content on Divi, Elegant Themes also publishes general content about WordPress. There are WordPress tutorials, plugin suggestions, reviews, comparisons, and other marketing guides. For example, you can read articles like how to customize your WordPress header.
CodeinWP is the next WordPress blog on our list. It covers extensive topics about WordPress and offers tutorials, lists, comparison posts, and other detailed guides.
What makes CodeinWP different is that it offers various resources and tools besides blog posts and guides. For instance, there are free code snippets you can use to customize your WordPress site.
They also offers free illustrations from designers that you can use for your site among other helpful resources.
OptinMonster is the best WordPress popup and lead generation software. It helps you grow your email list, get more leads, increase sales, and optimize your site for conversions.
With the OptinMonster blog, you can learn how to use the plugin and get the most out of it. There are detailed tutorials on setting up different marketing campaigns, configuring targeting rules to show popups at the right place and time, and more.
Besides that, you can get knowledge about content marketing, email marketing, and lead generation in WordPress by following the blog.
What makes OptinMonster blog different is its case studies. You can learn how other companies are using the plugin to get more email subscribers, which display rules they’re using to target new audiences, how they’re converting traffic into leads, and more.
Post Status is a membership community for people looking to work and grow in the WordPress ecosystem. It offers premium memberships and access to different content about WordPress.
You can get the latest news about WordPress, learn about new plugin features and acquisitions, and read blogs about different Post Status members. For example, there are blog posts called Membership Spotlight, where you get to know about Post Status members, their experience in working in WordPress, and more.
It is also an excellent resource for anyone who wants to connect with founders of WordPress plugins, developers, and other WordPress enthusiasts. There are plans for individuals, agency owners, product founders, and partners.
With Post Status premium memberships, you get important WordPress news and events in the weekly newsletter, access to the Slack community, members-only content, and a weekly members hurdle.
The website also has a podcast and videos to get insights about WordPress. As a partner, you can also post WordPress job openings for your company on the Post Status website.
Torque Magazine is another top WordPress blog you should follow. It is a publication by WP Engine but maintains complete editorial independence.
The website covers extensive articles on WordPress. It has divided its content into different categories: development, tools, business, community, videos, and ebooks.
For example, you can find useful guides like CSS best practices and troubleshooting WordPress issues under the development section. You’ll also find interviews with industry experts, step-by-step tutorials, plugin suggestions, marketing and SEO tips and tricks, and more in Torque Magazine.
There are many WordPress plugins that have a great blog section. They cover extensive topics on WordPress and share useful tips and resources.
You can follow these blogs to get more information about WordPress and learn how to use a specific plugin.
You can also learn a lot about WordPress from different founders and influencers. You get to read about their journey, experiences, and how they’re growing their business in the WordPress space.
There are other great resources out there that help not only help you learn about WordPress but also allow you to grow your website.
You can learn tips on growing your traffic, boosting search engine rankings, uncovering different marketing techniques, and more from marketing and SEO blogs. These blogs also cover WordPress’s latest news and guides, which is really useful.
The best WordPress blogs to follow are WPBeginner, IsItWP, Blog Tyrant, and WP Tavern.
After being in the WordPress industry for the last 16+ years, we recommend you follow multiple WordPress blogs. Each of the top 10 blogs listed in our post will help you expand your knowledge about WordPress and pick up new ways to grow your business.
The easiest way to follow these WordPress blogs is by either adding them to your RSS feed reader or joining their free email newsletter.
We hope this article helped you pick the best WordPress blog to follow. You may also want to see our guide on how to create your email newsletter, and our expert pick of the best WordPress plugins for all websites.
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
The post 36 Best WordPress Blogs You Should Read & Follow (in 2023) first appeared on WPBeginner.
Multi-vendor online stores also known as multi-vendor marketplaces are becoming popular nowadays. The idea behind a multi-vendor store is to allow individuals, resellers and/or companies to create their profiles and sell products.
The post “How to Start WooCommerce Multi-Vendor Store Using Dokan” first appeared on WP Mayor.
Want to create personalized customer experiences in a WooCommerce store? With the rise of online shopping, customers expect high levels of personalization. In this article, WP Mayor covers the benefits of personalization, including increased sales, improved customer loyalty, and enhanced customer satisfaction.
The post “How to Create Personalized Customer Experiences in WooCommerce” first appeared on WP Mayor.
The typical fields you have to play with in WooCommerce can work for many different products. However, you may have unique requirements for a particular product in your store. For this, you’ll need Personalized Product Fields Manager Pro (PPOM.) This plugin lets you insert any of over 30 additional fields for individual products. Our PPOM review will cover this aspect and much more.
The post PPOM Review: Need Custom WooCommerce Product Fields? appeared first on Themeisle Blog.
Using WordPress and WooCommerce to host your online store is a powerful combo. But what if you sell products wholesale? You’re going to need a more robust solution. You need a WooCommerce B2B extension.
The post “WooCommerce Wholesale: How to Build a B2B Store” first appeared on WP Mayor.
By default, WooCommerce shows all the prices of online shops in American dollars (USD). It can be confusing for people outside of the US. Therefore, WooCommerce website owners need to show their prices in the native currency of their users. If you’re selling products or services globally, you need an efficient way to handle multiple currencies.
The post “Multi-Currency For WooCommerce: Get Started Now!” first appeared on WP Mayor.
Do you want to prevent fraud and fake orders on your WooCommerce store?
Fraud and fake orders can cause serious losses for an online store. Luckily, there are effective tools to prevent spam and block fraudulent orders.
In this article, we’ll show you how to easily prevent fraud and fake orders in WooCommerce.
Fraudulent and fake orders can cause serious financial losses to a business. This is why you need to monitor your online store and prevent fraud and fake orders.
Last year, online stores lost more than $20 billion in revenue due to fraudulent payments, chargebacks, and fake orders.
For some eCommerce stores, the total fraudulent order costs were higher than 4% of total revenue.
A large number of fake orders are usually spam that can be easily prevented. Some orders are more malicious and are placed just to annoy or harass an online business.
The rest of the fraudulent orders are scammers trying to make a few quick bucks.
That being said, let’s take a look at how to prevent fraud and fake orders in WooCommerce.
Here is a quick overview of all the tips we’ll cover in this guide.
The easiest way to prevent fraudulent and fake orders in WooCommerce is by using an anti-fraud plugin.
First, you need to install and activate the WooCommerce Anti-Fraud plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.
Upon activation, you need to visit WooCommerce » Settings page and switch to the Anti-Fraud tab.
From here, you can set a minimum and high-risk threshold score.
Below that, you can change the order status based on the risk score. For instance, you can set the score when an order will be automatically canceled and set a score to put an order on hold.
Don’t forget to click on the ‘Save Changes’ button to store your settings.
Next, you need to switch to the Rules tab. From here, you can configure the rules and assign them a risk score.
For instance, you can set a 5-point score for a customer who is placing their first order.
You can set scores for suspicious IP addresses, emails, unsafe countries, matching IP addresses to geographic locations, and more.
Carefully review the rules and their assigned scores and make changes if necessary. If you are unsure, then default settings would work for most eCommerce websites.
If you are using PayPal as a payment option on your store, then you can switch to the PayPal tab. From here, you can require users to verify their PayPal email addresses.
The plugin also allows you to connect with third-party fraud detection service Maxmind.
This paid service uses a global database to collect data about suspicious payment details, emails, IP addresses, and more.
You can then add this score to your plugin risk score and choose what to do when this score is higher.
Once you are satisfied with your settings, don’t forget to click on the ‘Save Changes’ button to store them.
Viewing Fraud Detection Activity
The plugin comes with an easier dashboard where you can see plugin activity in an easy-to-understand format.
Simply click on the Anti Fraud menu item in your WordPress admin sidebar. From here, you can see statistics about all your orders.
The anti-fraud plugin will help you catch most of the fake and fraudulent orders on your WooCommerce store.
However, if you need more strict measures then continue reading for additional WooCommerce fraud prevention tips.
Stripe is the most popular online payment solution in the world. There is a WooCommerce Stripe gateway by FunnelKit that helps you properly connect WooCommerce with Stripe, so you can take advantage of SCA as well as 3D Secure payments option by default.
This method would require you to use Stripe as your main payment gateway in WooCommerce. First you’ll need to install and activate the Stripe for WooCommerce plugin by FunnelKit. Once that’s configured, it will guide you to set up Apple Pay, Google Pay, and other settings to help you protect against fraud transactions.
Aside from that, Stripe also offers a feature called Stripe Radar to help fight against fraudulent transactions. This is a powerful set of algorithm that reduces chargeback risks for your business.
Basically Stripe uses machine learning to block orders. Their machine learning is trained on data across millions of companies worldwide that use Stripe.
We use Stripe Radar on our own eCommerce websites to help reduce fake and fraudulent orders.
Aside from their machine learning algorithm, you can also set custom rules with allow and block lists, and more.
Unfortunately not all WooCommerce gateways have these robust features. If you’re looking to switch to Stripe, then we recommend talking with FunnelKit team as they’re WooCommerce experts who can help.
In many countries, ‘Cash on Delivery’ is a popular payment option. However, these stores find themselves more vulnerable to fake and fraudulent orders.
Users are able to place an order with a fake address, refuse to accept the order, or cancel an order that is already shipped.
Once you have shipped an order, you will pay out of pocket for shipping and return of that package.
We recommend not using the ‘Cash on Delivery’ option when possible, as that can lower the number of fake orders you may get.
Try to offer alternate payment options for users to pay before you can ship the order.
WooCommerce allows you to easily restrict orders from specific countries. This helps you prevent fake orders from countries where you don’t sell or ship to.
Simply go to the WooCommerce » Settings page and select the countries you want to sell / ship to under the General tab.
You can also restrict certain WooCommerce products to specific countries in WooCommerce as well.
Note: Geographical restrictions may reduce fake orders but users can simply use VPN to change their location and provide fake information to place an order.
Another useful trick to slow down and prevent fake orders is by requiring users to create an account before they can checkout.
Simply go to WooCommerce » Settings page and switch to the Account and Privacy tab. From here, you need to uncheck the box next to the ‘Allow customers to place orders without an account’ option.
Below that, you can check options that allow users to create an account during checkout or from the My Account page.
Asking users to create an account also allows you to easily block customers who placed fraudulent or fake orders.
Many scammers use disposable email addresses, fake IP addresses, and dummy data to place spam or fake orders.
A WordPress firewall helps you block this before it even reaches your website.
We recommend using either Sucuri or Cloudflare, both are among the best WordPress firewall plugin on the market. They comes with powerful security features, CDN servers, and a malware removal service.
In Cloudflare, you can also setup custom page rules to trigger CAPTCHA, or even automatically block users with suspicious activity. We use Cloudflare enterprise on our larger eCommerce stores which comes with all bots anomaly detection and threat response.
If you’re running a large eCommerce store, then it’s worthwhile exploring Cloudflare Enterprise tools.
Another way to reduce fake orders and fraudulent activity is by requiring new customers to create an account and then require them to verify their email addresses.
Simply install and activate the Email Verification for WooCommerce plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.
Upon activation, you need to visit the WooCommerce » Settings page and switch to the Email Verification tab.
From here, you can configure the plugin settings to your own requirements.
For instance, you can switch to the Email tab and delay the default WooCommerce new user email until the user verifies their account.
Don’t forget to click on the ‘Save Changes’ button to store your settings.
The plugin will now send a verification email to new WooCommerce customers to verify their email addresses.
It’s important to make sure that if you’re setting up email verification that your WooCommerce store actually have reliable email deliverability. Otherwise this can block real customers from purchasing your products.
We recommend using WP Mail SMTP along with SendLayer to improve your WooCommerce email delivery rates. Over 3 million websites use the WP Mail SMTP plugin to fix WooCommerce not sending email issue.
There’s also a free version of WP Mail SMTP that you can use as well.
We hope this article helped you prevent fraud and fake orders in WooCommerce. You may also want to see our complete WordPress security guide to make your online store more secure or take a look at our expert pick of the best WooCommerce plugins to grow your store.
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
The post How to Prevent Fraud and Fake Orders in WooCommerce first appeared on WPBeginner.
Learn the tips and tricks for setting up and optimizing WooCommerce permalinks for better SEO performance. From choosing the right structure to troubleshooting common issues, get the most out of your WooCommerce URLs.
The post “WooCommerce Permalinks: Tips & Tricks” first appeared on WP Mayor.