Tag: woocommerce

How to Optimize the Customer Journey for WooCommerce Store
Are you looking to improve the customer experience in your online store?

When you take time to understand your customers’ needs, you can improve their journey from first discovering your site to making a purchase. By optimizing the WooCommerce customer journey, you can increase conversion rates, improve customer satisfaction, and boost profits.

In this article, we will show you how to optimize the customer journey for your WooCommerce store, from beginning to end.

What Is a WooCommerce Customer Journey?

‘Customer journey’ refers to a customer’s entire experience when they visit your WooCommerce store, including all of their interactions with your brand.

Optimizing the customer journey involves understanding each stage and ensuring that the customer has a seamless and enjoyable experience throughout.

These are the five stages of the WooCommerce customer journey:
1. Awareness stage: Make it easier for potential customers to find your online store and learn more about your business.
2. Consideration stage: Make it easier for your customers to find and learn about the products they need.
3. Decision stage: Optimize your checkout to encourage your customers to make a purchase.
4. Service stage: Improve your after-sales communications, express your appreciation for the sale, and better support your customers.
5. Loyalty stage: Build long-term relationships with customers through excellent customer service, personalized recommendations, and loyalty rewards.
In short, you should simply look at your online store from your customer’s point of view and then make it awesome.

How to Optimize the Customer Journey for Your WooCommerce Store (12 Tips)

With that being said, let’s take a look at how to optimize the customer journey for your WooCommerce store.

We will share actionable tips on how you can improve the customer journey at each stage. You can use the quick links below to jump to the different parts of our tutorial:
Build Customer Awareness

Here are some tips for optimizing the WooCommerce customer journey during the awareness stage.

1. Understand How Your Customers Find You

The first thing you need is to see the journeys your users take before they make a purchase in your online store. This is where customer tracking can help.

The best way to set up WooCommerce customer tracking in Google Analytics is using MonsterInsights. It is the best analytics solution for WordPress and has a User Journey addon that can help you plan how to improve the user journey in your online store.

You can learn how to install the MonsterInsights plugin and addon in our guide on how to track user journeys in WooCommerce.

After that, you can see the path each customer took before buying your product. You get to view the pages they visited, where they clicked, and how much time they spent on a page.

This is really useful information to better understand your customers. You can see which product categories are performing the best and where customers are leaving your store during the purchase process.

Using the data, you can then fix these issues and optimize your site for more conversions. For example, you can use the tips in our guides on how to convert WooCommerce visitors into customers and how to make a high-converting sales funnel.

2. Make Your Store More Visible Online

It’s important to do search engine optimization (SEO) for your online store so that it ranks higher on search engine results pages (SERPs). This will make it easier for potential customers to find you when searching for products and solutions that you offer.

Improving SEO involves writing SEO-friendly product titles and descriptions, using product categories and tags, adding alt text to product images, and much more.

We recommend using All in One SEO because it’s the best WordPress SEO plugin on the market and is used by over 3 million websites. It will help you to optimize your entire store for SEO and get found by more customers.

You will find step-by-step instructions in our guide to WooCommerce SEO made easy.

Help Customers Consider Your Products

Here are some tips for optimizing the customer journey in your WooCommerce store during the awareness stage.

3. Design an Eye-Catching Product Page

When a visitor clicks on a link to your website on Google or Facebook, you want to give a good first impression. You can do that by creating product pages and landing pages that are optimized for sales.

This is where SeedProd comes in. It is the best WordPress page builder on the market that allows you to easily create landing pages, sales pages, product pages, and even completely custom WordPress themes.

SeedProd comes with dozens of ready-made templates that are already optimized for higher conversions. Plus, it has an intuitive drag-and-drop interface that you can use to customize your landing pages.

SeedProd also includes a WooCommerce integration that allows you to add eCommerce elements to any page.

For example, you can display featured products that you want to upsell, product grids, add-to-cart buttons, and more.

You can see how easy it is to use SeedProd in our guide on how to customize WooCommerce product pages.

4. Make It Easier for Customers to Find Products

You can also customize your WooCommerce product search results to help your customers find what they are looking for quickly and easily.

By default, WordPress and WooCommerce have a limited search function. That’s a problem because if your customers can’t find what they are looking for, then they may not come back to your online store.

We recommend using the SearchWP plugin. It’s the best custom search plugin for WordPress and is used by over 30,000 websites.

We show you how to use this plugin to give your customers the best product search in our guide on how to customize the WooCommerce product search results page.

You may also want to learn how to enable search by product SKU in WooCommerce.

5. Keep Your Visitors Coming Back With Push Notifications

Push notifications are automated messages that show up in your customers’ browsers even after they have left your WooCommerce store.

You can use drip campaigns with multiple push notifications over time to promote products, build a relationship with your customers, increase sales, and get visitors to return to your store.

The easiest way to set up automated push notifications is with PushEngage. It’s the best web push notification software, and it is used to send over 15 billion push messages every month.

We take you through the whole setup process in our guide on how to set up automated drip notifications in WordPress.

6. Show Off Your Positive Customer Reviews

Customer reviews are a powerful form of social proof that can make your business seem more trustworthy and encourage people to buy from your online store.

But collecting, managing, and formatting customer reviews takes a lot of time and effort. That’s why we recommend using a customer review plugin to add different types of reviews to WordPress.

Smash Balloon Reviews Feed Pro allows you to show reviews from Yelp, Facebook, Google, and TripAdvisor. That way, you don’t need to install any extra plugins.

For more details, see our guide on how to show Google, Facebook, and Yelp reviews in WordPress.

Help Customers Complete Their Purchases

Next, you will want to help customers get through your checkout and buy your products. Here are our tips for optimizing the WooCommerce customer journey during the decision stage.

7. Improve Your Checkout

You can easily personalize the purchase experience in your WooCommerce store using FunnelKit, a WordPress sales funnel builder and optimization plugin.

For example, it comes with a One-click Upsells feature, which allows users to add products to their carts on their way to the checkout.

You can also add one-click order bumps to your checkout for increased conversions.

FunnelKit lets you customize the user journey with pre-checkout offers, custom checkout form layouts, beautiful templates, and more.

We have written a detailed guide on how to create a custom WooCommerce cart page that’s full of ideas for how to personalize your shopping cart for more conversions.

8. Show Custom Offers to Your Customers

On average, 60 to 80% of people who add items to their cart don’t actually buy the products. This means that if you have an online store, then you are losing out on a lot of sales.

Often when a customer has added a product to their shopping cart, they will need some reassurance that they are making the right decision. This often leads to cart abandonment.

That’s why we recommend using OptinMonster. It is the best WordPress lead-generation software and has an Onsite Retargeting feature that can help reduce cart abandonment.

It allows you to create beautiful popups, countdown timers, slide-in forms, and more to nudge users in the right direction.

For example, OptinMonster can tell when a customer is about to leave your website and display a popup offering free shipping or a discount before they do.

You can learn how to grab your customers’ attention with targeted messages at just the right time in our guide on how to create a WooCommerce popup.

Provide Great Customer Service

After customers have bought items from your WooCommerce store, you will want to give them great customer service to keep them coming back. Here are some tips for optimizing the service stage of the customer journey.

9. Follow Up With Your Customers

When running a WooCommerce store, your customers will receive different transactional emails. These emails help them get order confirmations, track their order statuses, get invoices, learn about how to return a product, and find more information about your online store.

By default, the design and layout of emails sent by WooCommerce are plain and generic. When you customize these emails, it helps to build trust with your customers, boost brand awareness, and get them to return to your store.

You can set up smart, automated follow-up emails and workflows using FunnelKit Automations, which is a popular WooCommerce plugin for marketing automation.

It includes a growing library of pre-built WooCommerce email templates that are proven to get results. And you can use the visual email automation builder to make any changes that you need.

What makes FunnelKit Automations really powerful is the custom goals-driven email automation builder. It shows you in-line analytics for each email.

For example, here is a screenshot of a workflow for sending out a thank you email after a customer’s first order.

For more details, you can see our guide on how to customize your WooCommerce emails.

10. Engage With Customers in Real Time

As your online store grows, it’s important to provide good customer service. This leads to repeat sales, which means more profits for your business in the long run.

One way to do that is to add live chat to your website. This will let you interact with the people who visit your website, answer their questions, and solve their problems in real time. This can get you more sales and encourage existing customers to stay loyal to your brand.

The easiest way to add a live chat feature to your website is by using LiveChat Inc. It is one of the best live chat solutions for WordPress, and we use it on our own OptinMonster site.

The LiveChat WordPress plugin is free, although you will need to buy a paid subscription to the LiveChat service.

Another option is to automate live chat by using Chatbot.com, the best AI chatbot software for WordPress. You don’t need to do any coding or have any special technical skills to use it.

For more details, you can see our guide on how to add live chat to your WooCommerce store.

Build Customer Loyalty

Finally, it’s important to turn your users into long-term and happy customers. Here are a few ways to optimize the WooCommerce customer journey for the loyalty stage.

11. Reward Loyal Customers

Creating a loyalty program can keep customers coming back to your online store and keep them away from your competitors. It can also be a great way to reward your best customers and make them feel valued.

You can give customers points for buying products and services, but also for creating an account, placing their first order, signing up for your email newsletter, and spending over a certain account.

It’s super easy to create a WooCommerce loyalty program using the Loyalty Program for WooCommerce plugin. It allows you to set up a loyalty program in just minutes and reward customers for buying products, leaving customer reviews, and more.

You can also inspire loyalty to your brand by:
- Adding a points system that lets customers earn a reward like a coupon or discount.
- Adding gamification so that your customers are rewarded after they take certain actions on your website, like leaving a product review, posting a comment, or buying a product.
- Creating a WooCommerce contest to boost loyalty and engagement.
12. Automate Your Store and Focus on Your Customers

There’s a lot to keep track of when running an online store. Luckily, you can automate tasks to save time and money so you can focus on your customers while growing your business.

For example, you can use automation tools and plugins to send SMS messages to your customers, automate your payment processes, use social proof to increase conversions, automatically display your best product reviews, and much more.

You can see our complete list of tips by visiting our guide on the best WooCommerce automations to increase sales.

We hope this tutorial helped you learn how to optimize the WooCommerce customer journey for your online store. You may also want to see our guide on how to add wholesale pricing to WooCommerce, or our expert picks for the best WooCommerce WordPress themes.

If you liked this article, then please subscribe to ourÂ YouTube ChannelÂ for WordPress video tutorials. You can also find us onÂ TwitterÂ and Facebook.

The post How to Optimize the Customer Journey for WooCommerce Store first appeared on WPBeginner.
12.09.2023
Understanding the WooCommerce Sales Funnel and How to Optimize It

Optimize your WooCommerce sales funnel from brand awareness to advocacy. This guide provides actionable strategies for each stage, key performance indicators, and tips for boosting conversions and revenue. Ensure a seamless customer journey and turn satisfied buyers into brand advocates.

The post “Understanding the WooCommerce Sales Funnel and How to Optimize It” first appeared on WP Mayor.

11.09.2023
WooCommerce Blocks 11.0.0 Adds Product Collection Block in Beta, 10.9.0 Integrates Product Button withÂ theÂ Interactivity API

WooCommerce is experimenting with improving the store experience through the addition of the Interactivity API to the WooCommerce Blocks plugin. The new API, which was announced earlier this year, will allow developers to build interactive blocks that support frontend experiences where visitors can interact with content without having to refresh the page. The WordPress contributors working on the API are encouraging developers to test it with their own blocks.

WooCommerce Blocks 10.9.0, released in mid-August, integrated the Product Button with the Interactivity API to support real-time counter updates for the mini-cart, smoother animations, and better transitions from â€˜Add to Cartâ€™ to â€˜Loadingâ€™ status to show the quantity in the cart when a product is added.

WooCommerce Blocks PR #10006

The difference is subtle but creates a much smoother shopping experience with nearly instantaneous feedback for the user. Contributors are also exploring how the Interactivity API can be used to improve frontend filters, including the rating, price, stock, and attributes filters. The API will eventually land in Gutenberg and WordPress in the future, but in the meantime WooCommerce is experimenting to see how the plugin’s blocks can benefit from it.

Version 11.0.0 was released last week introducing the new Product Collection block in beta:

Like the Products block, you can choose what criteria affect the list of blocks displayed to shoppers and control the product layout in the list/grid by the various element blocks.

Unlike the Products block, which is aÂ QueryÂ loop block variation, this block is a standalone block, enabling us to tailor the block further to better meet theÂ merchantâ€™s needs.

The Product Collection block is very similar to the Products block from which it was forked, except it is not built as a variation of the Query Loop. It comes with improvements around Inspector controls as compared to the current Products block, as well as a basic set of patterns. The block already has the Interactivity API integrated for the same improved frontend performance.

Product Collection block – image source: WooCommerce Blocks 11.0.0 release post

Version 11.0.0 also enables manual migration of Products to Product Collection. An upgrade notice will appear in the Inspector Controls, informing users that they will get more features with the Product Collection block:

As the Product Collection block is still in beta, WooCommerce Blocks has not yet changed existing templates that have Product blocks. The development team is looking for more feedback on this block before moving it out of beta. Check out the release post for more enhancements and bug fixes.

06.09.2023
Product page SEO: 5 things to improve

Having great product pages is important for your sales. After all, it’s where people decide to click that buy button. Besides optimizing your product pages for user experience, you also want to make sure these pages work for your SEO. You might think this is obvious. That’s why weâ€™ll show you a few less obvious elements of product page SEO in this post. And we’ll explain why itâ€™s so important to take these things into account. Let’s go!

1. The basics of product page SEO

First things first: a product page on an online store is a page too. This means that all the SEO things that matter for your content pages, matter for your product pages as well. Of course, there’s a lot more to product page SEO. But for now, this will be your basic optimization. Tip: If you offer not-so-exciting products on your site, you may want to read our post on SEO for boring products.

Let’s start with the basics.

1. A great title

Try to focus on the product name. And include the manufacturer name, if applicable. In addition, if your product is a small part of a larger machine (screw, tube) for example, you should include the SKU as well. People might search for that specifically.

2. A proper and unique product description

While it might be tempting to use the same description as the product’s manufacturer, you really shouldn’t. That description might be found on hundreds of websites, which means it’s duplicate content and a sign of low quality for your website (to Google). Remember, you want to prevent duplicate content at all times!

Now, you might think: “But all my other content (content pages, category pages, blog) is unique!” However, if the content on hundreds of product pages isnâ€™t unique, then the majority of your website’s content still won’t be up to par. So make time to create unique content! And if you need help, the Yoast WooCommerce SEO plugin comes with a product-specific content and SEO analysis that helps you produce great product descriptions.

3. An inviting meta description

A product page usually contains a lot of general information, like the product’s dimensions or your company’s terms of service. To avoid Google using that unrelated text in a meta description, you want to add a meta description to your product pages. It’s arguably even more important than adding one to your content pages!

Next, try to come up with unique meta descriptions. This can be difficult sometimes. You might come up with a sort of template, where you only change the product name per product. Thatâ€™s okay to start with. But ideally, all your meta descriptions should be unique.

4. Pick a great and easy-to-remember URL

We recommend that you use the product name in the URL. However, make sure that the URL is still readable for site visitors! Keep it short and simple.

5. Add high-quality and well-optimized images with proper ALT text

Include the product name in at least the main product image. This will help you do better in visual search. Also, donâ€™t forget video â€” if applicable.

6. Focus on your product page UX

Last but not least: UX, or user experience. This is an important step, because it’s all about making your product pages as user-friendly as possible. Plus, it’s an important part of holistic SEO. There are many parts to UX, which is why we wrote a post with product page UX examples. Give it a read!

Read more: Write great product descriptions with WooCommerce SEO »

2. Add structured data for your products and get rich results

Structured data is an essential part of a modern SEO strategy. You simply can’t do without structured data for your product pages anymore, because they help your product page stand out. For example, there is a specific Product schema that helps you get highlighted search results, so-called rich results. These are great for your site’s visibility, and they can also increase your click-through rate! And if you mark up customers’ reviews with Review structured data, they will show up in the search results. Seeing those beautiful stars underneath a product page will convince people they should check out your site!

Another reason to add it is to manage expectations from customers. Your visitors will know your price up front and that the product is still in stock. Howâ€™s that for user experience!

Search engines will understand your page better

Structured data is also important for your product page SEO because the major search engines came up with this markup, not the W3C consortium. Google, Bing, Yahoo, and Yandex agreed upon this markup, so they could identify product pages and all the product elements and characteristics more easily. Why? So they could a) understand these pages a lot better and b) show you rich snippets like this:

That’s a lot of info in the search results, right?

The Product schema tells the search engine more about the product. It could include characteristics like product description, manufacturer, brand, name, dimensions, and color, but also the SKU we mentioned earlier. The Offer schema includes more information on price and availability, like currency and stock. It can even include something called priceValidUntil to let search engines know that the price offer is for a limited time only.

Many options to add structured data for product page SEO

Schema.org has a lot of options, but only a limited set of properties are supported by search engines. For instance, look at Googleâ€™s page on product page structured data to see what search engines expect in your code and what they can do with it.

This is why you want to add Schema.org data for product page SEO: It’s easier to recognize for Google, and it makes sure to include important extras in Google already. If you have a WooCommerce shop, our WooCommerce SEO plugin takes care of a lot of this stuff behind the scenes.

Keep reading: Rich results, structured data and Schema: a visual guide to help you understand »

A preview of how your product might look in Google thanks to structured data

3. Add real reviews

Reviews are important. In fact, 95% of consumers say that they check reviews before buying anything online. Although not everyone trusts online reviews, a lot of people do, so they can be very helpful.

88% of American consumers find online reviews at least somewhat helpful

If you are a local company, online reviews are even more important. Most reviews tend to be extremely positive, but it might just be the negative reviews that give a better sense of what is going on with a company or product. In addition, getting awesome testimonials is another way of showing your business means business.

Leading Dutch online store Coolblue gives consumers a lot of options to make relevant and useful reviews of the products they buy

Try to get your customers to leave reviews, then show the reviews on your product page. Do you get a negative review? Contact the writer, find out whatâ€™s wrong and try to mitigate the situation. Maybe they can turn their negative review into a positive one. Plus: Youâ€™ve gained new insights into your work.

If you’re not sure how to get those ratings and reviews, check out our blog post: how to get ratings and reviews for your business. And don’t forget to mark up your reviews and ratings with Review and Rating schema so search engines can pick them up and show rich results on the search results pages.

4. Make your product page lightning fast

People donâ€™t like to wait. Especially in todayâ€™s mobile-focused world, every second counts. Even more so if you spend a lot of time and energy trying to get that potential customer to your product page in the first place. People expect a fast page, and Google does too. Of course, thereâ€™s a lot you can do to improve your site speed. To get you started, here’s a post about how to improve your Core Web Vital scores.

5. User test your product page

Looking at numbers in Google Analytics, Search Console or other analytical tools can give you insight into how people find and interact with your page. These insights can help you improve the performance of a page even more. But there’s another way to ensure that your product page is as awesome as it can be: user testing.

How user testing can help you

Testers can find loads of issues for you: terrible use of images (including non-functioning galleries), bad handling of out-of-stock products, or inaccurate shipping information and return information, which can lead to trust issues. Now, you might be thinking: Surely, my website doesn’t have those issues! But you’d be surprised.

In their 2021 Product Page UX research project, the Baymard Institute found that â€œthe average site has 24 structural UX issues on its product pages, and only 18% of the 60 top-grossing US and European ecommerce sites have a â€œgoodâ€ or â€œacceptableâ€ product page UX performance. The vast majority of benchmarked sites â€” 82% â€” have a â€œpoorâ€ or â€œmediocreâ€ performance. And no sites have a â€œstate of the artâ€ product page UX performance.â€ You can read this fascinating study on their Product Page UX site.

The Baymard report has loads of insights into the most common errors seen on product pages

While you compare your product pages to external user research, donâ€™t forget to do your own user testing! Doing proper research will give you eye-opening results that you probably wouldnâ€™t have found yourself.

Bonus: Build trust and show people your authenticity

Getting a stranger to buy something on your site involves a lot of trust. Someone needs to know you are authentic before handing you their hard-earned money, right? Google puts a lot of emphasis on the element of trust â€” Itâ€™s all over their famous Search Quality Raters Guidelines. The search engine tries to evaluate trust and expertise by looking at online reviews, the accolade a site or its authors receive, and much more.

This is why it’s so important that your About us and Customer service pages are in order. Make sure people can easily find your contact information, information about returns and shipping, payment, privacy, et cetera. This will build that trust for your customers. So, donâ€™t forget!

Conclusion: Be serious about your product page SEO

If youâ€™re serious about optimizing your product page, you shouldnâ€™t focus on regular SEO and user experience alone. Youâ€™ll have to dig deeper into other aspects of your product pages. For instance, you could add the Product and Offer Schema, so Google can easily index all the details about your product and show these as rich results in the search results. In addition, you should make your product pages fast, add user reviews, and try to enhance your website’s trustworthiness. And donâ€™t forget to test everything you do!

Need a helping hand? Be sure to check out our ecommerce SEO training course. Learn what ecommerce SEO entails, how to optimize your site and boost your online presence. Want to get your products ranking in the shopping search results? We’ll tell you how. Start your free trial lesson today! Full access to Yoast SEO academy is included in Yoast SEO Premium.

Check out our overview of product page must-haves

To help you stay on top of your product pages, we created a PDF that you can use to optimize your product pages. Most of what’s discussed in this blog post can be found in the PDF, plus more tips! Just click on the image to go to the PDF and download it.

Click on the image to download the PDF

Read on: 7 ways to improve product descriptions in your online store »

The post Product page SEO: 5 things to improve appeared first on Yoast.

04.09.2023
Shopify vs WooCommerce: Who Comes Out on Top in 2023?

There are a lot of decisions to make when youâ€™re opening an online store. One of the most important is the platform youâ€™ll use to create it. In this guide to Shopify vs WooCommerce, Iâ€™ll explore key aspects of these two popular ecommerce platforms to help you make the right choice.

The post Shopify vs WooCommerce: Who Comes Out on Top in 2023? appeared first on Themeisle Blog.

01.09.2023
How to Make a WooCommerce â€œThank Youâ€ Page That Looks Great

The WooCommerce thank you page seems like a small part of your online operation. Customers look at it for a second or two, then move to other parts of the internet. Yet, that doesnâ€™t have to be the case.

The post How to Make a WooCommerce “Thank You” Page That Looks Great appeared first on Themeisle Blog.

31.08.2023
How to Add a Shipping Calculator to Your WordPress Site
Do you want your visitors to easily calculate the cost of shipping on your website?

Using a shipping calculator, customers can accurately estimate the total cost of a product they’ll have to pay with delivery. It helps keep your business transparent and builds trust with potential customers.

In this article, we will show you how to add a shipping calculator to your WordPress site.

What is a Shipping Calculator & Why Use It?

A shipping calculator helps estimate the total cost of shipping automatically. It shows delivery charges and other relevant fees to customers, so they don’t have to manually figure out shipping rates and expenses.

There are different factors that come into play when calculating shipping costs. Some of these include the price of the product, destination, origin of a shipment, weight, dimensions, type of shipping service, and other variables during the calculation.

Manually calculating shipping costs can be time-consuming if there are multiple orders on your online store. Plus, the manual calculation would also lead to mistakes, which can impact customer satisfaction.

You’ll save a lot of time and simply automate the process by using a shipping calculator plugin for your WordPress site or WooCommerce site.

Customers can simply select their location and see what the product will actually cost after delivery. This helps strengthen your relationship with your customers and builds trust.

That said, let’s see how you can easily add a shipping calculator to your WordPress site. We’ll also show a way of adding it to your WooCommerce store.

You can click the links below to jump ahead to your preferred section:
- Adding a Shipping Calculator to WooCommerce
- Adding a Shipping Calculator to WordPress Site
Adding a Shipping Calculator to WooCommerce

The best way to add a shipping calculator in WooCommerce is by using the Product page shipping calculator for WooCommerce plugin. It is a free plugin that allows customers to calculate the cost of shipping before adding a product to the cart.

First, you’ll need to download and install the Product page shipping calculator for the WooCommerce plugin. If you need help, then please see our guide on how to install a WordPress plugin.

Upon activation, you can go to WooCommerce Â» Shipping Calculator to configure the plugin.

The plugin works out of the box, and you can use default settings to get started. However, there are options to edit them and customize your shipping calculator.

It’s important to note that the plugin will use the information from the shipping zone settings in WooCommerce when calculating shipping fees.

Setting Up Shipping Zones in WooCommerce

If you haven’t set up shipping zones, then you will need to go to WooCommerce Â» Settings from your WordPress dashboard and switch to the ‘Shipping’ tab.

Under the Shipping zones section, simply click the ‘Add shipping zone’ button.

Next, you’ll need to enter a zone name and select regions from the dropdown menu. You can add multiple countries or cities under a single zone.

After that, you can click the ‘Add shipping method’ button.

A popup window will now open.

WooCommerce offers 3 shipping methods to choose from. You can select a ‘Flat rate’ and then enter an amount that will be charged for shipping. Or you can choose ‘Free shipping’ and ‘Local pickup’ options.

When you’re done, simply click the ‘Add shipping method’ button.

You can add multiple shipping methods for the zone and set up conditions when they’ll apply.

Next, you’ll need to click the ‘Edit’ option under your shipping methods.

After that, a small window will open where you can change the title of the method, select whether you’d like the shipping method to be taxable or not, and enter a cost.

For costs, you can enter a flat rate that will be charged when a customer adds a product to a cart. There is also an option to multiply the shipping cost by the quantity.

Once you’re done, click the ‘Save changes’ button.

You can now head back to the shipping zone section to view your zones, regions, and shipping methods.

Edit Shipping Calculator Settings

After setting up shipping zones, you can head back to WooCommerce Â» Shipping Calculator to change the settings of the Product page shipping calculator for the WooCommerce plugin.

In the Basic setting tab, you can edit the position of the calculator on the product page and the position of the calculator results.

If you scroll down, you’ll see more settings. For instance, the plugin lets you edit the messages used in the plugin, auto-load the shipping method, and more.

When you’re done, simply click the ‘Save Changes’ button on the side or at the bottom of the page.

Next, you can switch to the ‘Remove fields’ tab. Here, you’ll see options to remove any field from the shipping calculator.

For instance, the plugin will show country, state, town/city, and postcode/zip fields by default. You can disable any of the fields that don’t match your shipping zones.

After that, head to the ‘Design’ tab. The plugin gives you multiple options to edit the appearance of the shipping calculator.

For example, you can change the background color and text color to show shipping methods. Or you can choose colors for the buttons that appear in the calculator.

Don’t forget to click the ‘Save Change’ button to store your settings.

Next, you can visit your WooCommerce store to see the shipping calculator in action.

In the screenshot below, customers will first need to select a delivery location and click the ‘Update Address’ button.

Once that’s done, the plugin will automatically calculate the shipping cost that you set up in the shipping zone section and will add it to the total cost.

This way, customers will know the shipping charges they’ll have to pay in addition to the cost of the product.

Adding a Shipping Calculator to WordPress Site

If you don’t have a WooCommerce store and want to add a generic shipping calculator to your WordPress site, then you can use Formidable Forms.

It is a popular contact form plugin for WordPress that lets you create advanced and complex forms. For instance, you can add a contact form, calculators, surveys, directories, and web applications using the plugin.

For this tutorial, we will use the Formidable Forms Pro plan because it includes pricing fields and more customization options.

First, you’ll need to install and activate the Formidable Forms Lite and Formidable Forms Pro plugins. The Lite plugin is free to use, and the premium plugin adds more advanced features to it.

If you need help, then please see our guide on how to install a WordPress plugin.

Upon activation, you’ll need to go to Formidable Â» Global Settings from the WordPress dashboard. From here, you can click the ‘Click to enter a license key manuallyâ€™ link.

Next, you’ll need to enter the license key and click the ‘Save License’ button.

You can find the license key in your Formidable Forms account area.

After that, you must go to Formidable Â» Forms to add a new form.

Simply click the ‘+ Add New’ button at the top.

Next, Formidable Forms will show different templates to choose from. You can choose from multiple categories, like business operations, calculator, conversational forms, and more.

Formidable Forms doesn’t offer a pre-built template for a shipping calculator. However, you can create one using a blank form template.

Go ahead and select the ‘Blank Form’ template.

On the next screen, you’ll need to enter a name for your form.

There is also an option to insert the template into an application. However, you can leave this to the default setting for this tutorial.

After entering the form name, click the ‘Create’ button.

Next, you’ll see the drag-and-drop form builder.

You can simply drag any form field from the menu on the left and drop it on the template.

For instance, you can add form fields like name, email, phone number, and more to the template.

To create a shipping calculator, you can scroll down to the Pricing Fields section on the left and add a ‘Product’ form field.

Next, you can select the product form field and further customize it.

For instance, we changed the label of the field and product type. Formidable Forms also lets you show products as checkboxes, dropdowns, radio buttons, single products, or user-defined.

Besides that, you can add your products and their prices under the Product Options on the menu on the left.

Now that you’ve added your products, the next step is to add your shipping regions and charges. To do that, you can again add a Product form field under the Pricing Fields section in the menu on the left.

After that, you’ll need to edit its label and product type, and then enter each region individually and its shipping cost.

In the screenshot above, we changed the label to Shipping Regions and changed the Product Types to Checkboxes. From here, we added different shipping zones and their cost under the Product Options section.

Once this is done, you’ll need to show a total for your shipping calculator. To do that, simply add the Total form field under the Pricing Fields section to the template.

Next, you can select the Total form field and edit its label, add a description, and more.

Formidable Forms also lets you add conditional logic to the form fields and show them based on user responses.

After that, you can switch to the ‘Style’ tab from the top.

Formidable Forms offers pre-built styles for your form. Simply select one or create a new style. For this tutorial, we will use the default Formidable Style.

Next, you can also change form settings in Formidable Forms.

Simply switch to the ‘Settings’ tab at the top. Here, you’ll find general settings for changing the form title, adding a description, and more.

There are also options for actions and notifications, form permissions, and scheduling your shipping calculator form.

After you’ve configured the settings, save your changes. You’re now ready to embed your calculator anywhere on your site.

To start, you can click the ‘Embed’ button in the form builder at the top. This will give you multiple options, like add the form to an existing page, create a new page, or insert manually.

For the sake of this tutorial, we will choose the ‘Create new page’ option.

Next, you can enter a name for your new page and click the ‘Create page’ button.

From here, you’ll see a preview of the shipping calculator form in the WordPress content editor.

Go ahead and publish your page and visit your site to see the shipping calculator in action.

We hope this article helped you learn how to add a shipping calculator to your WordPress site. You may also want to see our guide on how to set up form tracking in Google Analytics and the best WooCommerce plugins.

If you liked this article, then please subscribe to ourÂ YouTube ChannelÂ for WordPress video tutorials. You can also find us onÂ TwitterÂ and Facebook.

The post How to Add a Shipping Calculator to Your WordPress Site first appeared on WPBeginner.
31.08.2023
Personalized Marketing: Tailoring the WooCommerce Experience for Each Customer

Personalized marketing has become essential in today’s tech-driven commerce landscape. WooCommerce, a leading eCommerce platform, offers myriad tools for tailored customer experiences. From individualized product suggestions to custom invoices, businesses can deepen customer connections, boosting satisfaction and revenue.

The post “Personalized Marketing: Tailoring the WooCommerce Experience for Each Customer” first appeared on WP Mayor.

30.08.2023
How to Set Up WooCommerce Payments (Complete Guide)

Online transactions have become the norm for businesses these days. To ensure seamless and secure payment processing on WordPress, it’s essential to learn how to set up WooCommerce Payments. This guide will equip you with the knowledge to do it.

The post How to Set Up WooCommerce Payments (Complete Guide) appeared first on Themeisle Blog.

29.08.2023
How to Understand WordPress Website Visitors Intent (7 Tips)
Do you want to better understand your website visitors?

By figuring out the intent of your visitors, you can offer what they’re looking for. This helps you create more helpful content, improve your website experience, offer the right products, and more.

In this article, we will show you how to understand WordPress website visitors’ intent and also share helpful tips.

What is Website Visitor Intent?

Website visitor intent simply refers to what a user is trying to do or find on your WordPress website, or why they clicked on your site in search results in the first place.

To better understand what is a visitor or user’s intent, you can break it down into 4 types:
- Navigational – When a user searches for your brand name in the search engine to find the website URL or visits your site to find a link to the contact form, then this is called navigational intent. For instance, a visitor might be looking to fill out a contact form and get in touch with you about guest posting.
- Informational – This is when people are in the research phase and are looking for information about a product or service. Informational intent allows visitors to gain more knowledge about a topic or solve a problem. For example, a user might be looking for an article to learn more about your software before making a purchase.
- Commercial – A user might visit your website to compare different products and services. When this happens, then the visitor intent is said to be commercial. The purpose of the visit is to find out which product or service is better and which they should buy.
- Transactional – When someone visits your site to make a purchase, then the intent is transactional. Users are in the final stage of buying a product or service. They can also visit your site or online store to find discount coupons and deals before purchasing.
Why Understand WordPress Website Visitor Intent?

As a website owner or a marketer, trying to understand visitor intent is like reading minds. It uncovers a wealth of information that can help grow your business.

If you have a WordPress blog, then you can find out which content your visitors like. This way, you can create content that your audience prefers and boost your website traffic.

Similarly, understanding visitor intent on a WooCommerce can help you better understand your customer’s needs. You can offer products that people are looking for and get more conversions.

Knowing user intent can also help improve your website experience. You can see the path a user takes on your website before converting. This way, you’ll be able to fix any issues, like making the checkout process straightforward or providing a table of contents in an article for better navigation.

That said, let’s look at how you can better understand website visitor intent. You can click the links below to jump ahead to any tip.
Understanding WordPress Website Visitor Intent

Uncovering the true intention of users and why they’re on your website can be challenging.

However, there are many WordPress plugins and tools that you can use better understand your audience and their behavior.

Here are a few ways you can learn about your website visitor’s intent.

1. Ask Users for a Quick Feedback

The easiest way of understanding your visitors’ intent is by asking them for feedback. You get to know what your audience is looking for on your website and uncover their pain points.

For instance, if you have an online store, then you can run surveys to find out what buyers are actually looking for or where they are satisfied with their purchase.

Similarly, you can also get feedback on your articles and landing pages. This helps you figure out whether the content you’re creating is helpful for users. You can then tweak your content to match the correct intent.

For example, a user might be visiting with informational intent and looking for basic information about your service. However, if you show an article that has a transactional intent, then the user might not be satisfied and would eventually exit your site.

MonsterInsights runs a quick survey and asks its visitors what content it should create. This is really useful in coming up with new content ideas.

The best way of adding collecting feedback from your audience is by using the UserFeedback plugin. It is a free and powerful plugin that lets you launch surveys and get quick feedback in real-time.

The plugin comes with built-in templates and questions that help create a quick feedback survey. There is also a UserFeedback premium version that offers more templates, questions, and customization options.

For example, you can choose templates for website experience, post-purchase review, competitive research, NPS survey, and more.

Please see our guide on how to get quick feedback on your articles in WordPress to learn more.

2. Add Interactive Polls to Understand Visitor Intent

Another way of quickly understanding your WordPress website visitor intent is by adding interactive polls on your site.

While surveys can be open-ended, polls are focused. You can show multiple options for users to choose from, show a rating scale, or show a simple yes/no question. The highest votes for an option will help you uncover the intent behind using your website.

The best way to create interactive polls in WordPress is by using WPForms. It is the best contact form plugin for WordPress and offers a Survey and Polls addon.

It offers pre-built form templates, a drag-and-drop form builder, and multiple customization options.

Check out our tutorial on how to create an interactive poll in WordPress.

Once you know why people use your website, you can then divide them into different segments. This will help you send targeted push notifications, show personalized campaigns, and display relevant content.

3. Track the User Journey of Your WordPress Forms

If you have different forms on your website, then wouldn’t you want to know how users interact with them and what’s their intent when submitting one?

Forms are a great way to stay connected with your users. They help you get feedback from people, resolve their queries, collect online payments, accept file uploads, gather leads and newsletter subscribers, and more.

However, some users fill out forms while others don’t. By tracking the user journey, you can see the steps people take before submitting a form.

This way, you’ll learn a lot about user behavior and what compels them to fill out forms on your website. Using the insight you get from understanding your visitor’s intent, you can create forms that help gather more leads and grow your business. Plus, you’ll also be able to reduce form abandonment.

The best way to track the user journey of your WordPress forms is by using WPForms. It offers a User Journey addon that shows where a user came from and which pages they visited before submitting a form.

To learn more, you can follow our guide on how to track user journeys on WordPress lead forms.

4. Setup Customer Journey Tracking on Your Online Store

You can also track customer journeys on your eCommerce store and learn more about your visitors’ intent. Customer journey tracking will help you see which pages each user visited, how long they stayed there, and what they did before completing a purchase.

This will help you uncover transactional intent and see the reason why people are buying some products but not others. You can then improve your sales funnel and optimize it for more conversions.

Plus, you’ll see how users navigate your website. Using this information, you can uncover the navigational intent of users and make it easier for them to find the right products, smoothen the checkout process, optimize the product pages, and more.

With MonsterInsights, setting up customer journey tracking is very easy. It offers a User Journey addon that automatically works with popular eCommerce plugins like WooCommerce, MemberPress, Easy Digital Downloads, and more.

You can then view a report inside your WordPress dashboard and learn more about the path your customers took.

Simply select a transaction ID to view the entire journey of the customer.

In the screenshot below, you can exactly see on which page the customer arrived, which pages they then visited, and how long they stayed there before buying a product.

For more details, please see our guides on how to enable customer tracking in WooCommerce and how to track customer journeys using MemberPress.

5. Find Out How People Use Your Website

Next, you can discover website visitor intent by looking at how they interact with your WordPress site.

For instance, you can see where they click, which pages they visit the most, which files they download, which videos they watch, and more.

You can track all this using MonsterInsights. It is the best Analytics plugin for WordPress and makes it very easy to install Google Analytics in WordPress without editing code.

The plugin automatically sets up advanced tracking in Google Analytics for you. The best part, you can see reports in your WordPress admin panel and better understand your visitors.

For instance, MonsterInsights tracks outbound links and affiliate links on your site. This helps understand user behavior and lets you see where they click.

Similarly, you can uncover your most important pages.

MonsterInsights shows the top pages and posts that people visit on your site. Using this insight, you can uncover content that your audience likes.

If you have videoes embedded in your content, then MonsterInsights can also help see which videos get the most engagement. For instance, if an informational video is getting more plays, then you can create similar videos to attract more visitors.

In the report, you can see the number of plays, average watch time, average percentage watched, and completion rate for each video. To learn more, please see our guide on how to track video analytics in WordPress.

Besides that, you can also use MonsterInsights to better understand your visitors by tracking file downloads, viewing top traffic sources, finding which region your visitors are from, and more.

It even shows which device and browser your visitors use, which marketing campaigns are performing the best, and top referral sources.

6. See What Search Terms People Use on Your Website

Do you have a search feature on your WordPress website? If so, then you can understand user intent by finding out what search terms people use on your site to find products, services, and content.

You can use SearchWP to uncover the search terms people use on your website or eCommerce store. It is the best WordPress search plugin that lets you customize your search on a WordPress site.

You can create custom search engines and algorithms to include custom fields, tables, categories, tags, documents, products, and more in the search process.

With SearchWP, you’ll get to see stats inside your WordPress dashboard. It will display all the queries and the number of times users searched them on your site.

To learn more, check out our guide on how to improve WordPress search with SearchWP.

7. Use SEO Tools to See the Search Intent of Keywords

Aside from tracking site searches, you can also look up keywords people use on search engines to find your website. While this may not show user behavior on your website, but it reveals a key part of user intent.

For instance, let’s say a user enters a search term on Google looking for information about your products. Instead, you’re offering them a sales page with transactional intent that has limited details about the product. This will be bad for your WordPress SEO and user experience.

Understanding the search intent of a keyword helps you fulfill your visitor’s needs. You get to see what type of content to create or products to offer.

To start, you will first need to see what keywords people are entering in search engines. You can do that by using Google Search Console. It is a free tool by Google that helps monitor your site’s presence in search results.

You can follow our step-by-step guide on how to add your WordPress site to Google Search Console to get started.

Next, Search Console will show all the keywords your site is ranking on. If you’re using MonsterInsights, then you can see the Search Console report inside your WordPress dashboard.

It will show the number of impressions, clicks, click-through rate (CTR), and average position for top 50 Google search terms people use.

After you’ve uncovered the keywords people are searching for, the next step is to perform keyword research and figure out their user intent.

You can do that by using an SEO tool like Semrush. It is a powerful tool used by SEO experts, marketers, and business owners. Simply enter the keyword in the tool, and you’ll see different variations.

It will also show the intent behind each search term. For instance, if the intent is informational, then your users are looking for answers to a specific question or topic. Or if it is transactional, then people are looking complete an action like purchasing a product or service.

You can then use these details to create the right content and satisfy user intent. In turn will help you rank higher on Google, better assist your visitors, and boost conversions.

Alternative Method: To get more keyword ideas for your website, you can use WPBeginner’s Keyword Generator Tool. It will show over 300 search term ideas to target on your site.

We hope this article helped you learn how to understand WordPress website visitor intent. You may also want to see our guide on how to increase your blog traffic and the best push notification software.

If you liked this article, then please subscribe to ourÂ YouTube ChannelÂ for WordPress video tutorials. You can also find us onÂ TwitterÂ and Facebook.

The post How to Understand WordPress Website Visitors Intent (7 Tips) first appeared on WPBeginner.
29.08.2023