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Tag: wordpress artificial intelligence

  • The Future of WordPress: What to Expect (Our Predictions)

    Are you curious about the future of WordPress?

    With the first 20 years of WordPress history behind us, the platform is already powering 43% of websites. Over the years, WordPress has continued to grow and evolve to meet the changing needs of website owners. But what can we expect in the future?

    In this article, we will talk about the future of WordPress and what you can expect.

    The Future of WordPress: What to Expect

    What Improvements Can We Expect From WordPress in the Future?

    WordPress was launched in 2003 by Matt Mullenweg and Mike Little. Now that there are over 20 years of WordPress history behind us, you may be wondering what’s coming next.

    The future of WordPress is important because it is the content management system (CMS) behind 43% of all websites, including big-name brands like Sony, CNN, Time Magazine, and Disney.

    You can expect WordPress to stay modern and relevant and become even easier to use. WordPress is designed to be simple and adaptable, and WordPress developers are already looking a long way down the road and have a detailed roadmap.

    In fact, at a recent WordCamp, WordPress co-founder Matt Mullenweg shared that he expects WordPress to be still going strong a century from now.

    I could see WordPress being around—not just around, but core to the fabric of the web—100 years from now, and I would love to attend a WordCamp Asia in my 80s.

    Matt MullenwegMatt Mullenweg, WordPress Co-founder, WordCamp Asia 2023

    With that being said, let’s take a look at what to expect in the future of WordPress. You can use the links below to jump to the sections you are most interested in:

    1. Continued Popularity of WordPress

    WordPress is very popular. It currently powers 43% of all websites, which translates to 810 million websites in total. This number has also grown a lot when you consider that WordPress was used to build only 29% of websites in 2018.

    Besides that, WordPress holds nearly 65% of the global CMS market share. The following chart shows every content management system with more than 1% usage. Nothing comes close to WordPress.

    CMS Market Share

    These statistics haven’t gone unnoticed. WordPress has been chosen by the most successful companies in the world. In fact, 38% of the top 10,000 websites are powered by WordPress, including big-name brands like Disney, Sony, Facebook, and more.

    As you can see, WordPress currently dominates the website market, and this trend will continue in the future.

    WordPress market share numbers have been steady for some time, and other CMS options have also remained steady without large spikes of growth. We expect WordPress will remain popular well into the future.

    We can be confident because WordPress is built by a community and doesn’t rely on a single company for its success.

    The WordPress community is made up of developers, designers, and WordPress enthusiasts who contribute to its core development, plugin creation, and theme design.

    As WordPress evolves, so will the community that supports it. This will make sure that the platform remains a powerful and accessible tool for individuals, businesses, and organizations.

    Why not become an active part of the WordPress community? You can get started by simply attending WordCamp or a local meetup. To learn more, see our guide on how you can get involved with the WordPress project.

    2. The Growth of WordPress for eCommerce

    eCommerce is a rapidly growing industry, and the availability of WordPress eCommerce plugins makes WordPress an excellent choice if you are starting an online store.

    There are currently more than 5 million websites powered by the WooCommerce plugin. It has a market share of around 39% among eCommerce solutions, above Shopify, Squarespace, Wix, and others.

    WooCommerce Market Position

    That makes WooCommerce the most popular eCommerce platform right now, and its market share has had an upward trend over time. This means we can expect more people to keep using it into the future.

    Of course, WooCommerce isn’t the only eCommerce solution for WordPress. If you don’t need a full-blown online store, then you can choose a different eCommerce plugin like Easy Digital Downloads or WP Simple Pay.

    Overall, we expect to see faster adoption of WordPress for eCommerce in the future. It’s clear that while WordPress is maintaining its position as a leading website builder, it is also expanding its eCommerce market share.

    3. More Artificial Intelligence in WordPress

    Matt Mullenweg spoke about artificial intelligence during his AMA (Ask Me Anything) at WordCamp Asia 2023. He sees the potential of AI technologies and encourages people to embrace them to create software, websites, and web content.

    But he also recognizes the current limitations. He warns that artificial intelligence is still very young and has a lot of room for improvement. We are also not sure how the economic implications of AI will play out in the future.

    So you can expect artificial intelligence to be added to the WordPress core eventually, but not until it’s ready.

    In the meantime, you can take advantage of WordPress plugins that use AI. For example, All in One SEO (AIOSEO) has a ChatGPT integration that helps you make SEO post titles and meta descriptions.

    AI-generated SEO titles from AIOSEO ChatGPT integration

    Right now, you can also use AI to help you:

    In the future, we expect artificial intelligence plugins to become even smarter, giving us better AI website builders, new content tools, more intelligent chatbots, and advanced automated workflows.

    4. Easy Collaboration on Multi-Author Blogs

    WordPress is about to become more collaborative, adding features needed by multi-author blogs and eLearning sites. This is part of Phase 3 of the Gutenberg project, which is in the planning stage as we write.

    For example, WordPress will allow multiple authors to work on the same article at the same time. Think of the experience you have using Google Docs but from your WordPress dashboard.

    Authors and editors will be able to write notes to each other and suggest potential edits. You will be able to annotate specific blocks or sections of content and take part in threaded discussions right inside the WordPress content editor.

    Website owners will also be able to create editorial workflows for their content team and plan upcoming content on a calendar. Content approval workflows will make sure that specific users or roles will need to review and accept posts before they can be published.

    Life is going to become much smoother on multi-author blogs.

    5. Multilingual Support in WordPress Core

    Since WordPress is used on 43% of the world’s websites, these sites and their content need to be accessible to a global audience. And that means WordPress needs to provide support for multiple languages.

    Multilingual websites serve the same content in many different languages. You can allow users to choose their preferred language using a dropdown link, or you can automatically change the website’s language based on the visitor’s geographic location.

    Multilingual world map

    Currently, you need to use multilingual plugins to achieve this. Unfortunately, not everyone has the time to install and configure these plugins, and they may have some impact on WordPress performance.

    Another problem is that the developers need to maintain each plugin independently, support their users, and keep adding more languages. That’s a lot of work, and it makes sense for multilingual WordPress to become a centralized effort within WordPress core.

    That’s the goal of Gutenberg Phase 4, which will launch in 2024 or 2025. It will start to add much-needed multilingual features to the WordPress core.

    To start with, WordPress will enable you to manually translate your content into languages of your choice and allow visitors to read the content in a language they can understand.

    In time, as the technology improves, WordPress will be able to translate your content on the fly so that it will be automatically available to anyone who reads a supported language.

    This will make your content accessible to a global audience, significantly improving your reach and bringing more traffic to your website.

    It will also continue to make WordPress even more relevant and popular as we move into the future, as it will be available to everyone, no matter what language they speak.

    6. WordPress Legacy Websites, Products, and Companies

    As we said at the beginning of this article, WordPress co-founder Matt Mullenweg is looking 100 years into the future as he considers where WordPress is heading.

    He suspects that website owners may also have long-term goals for their online projects.

    For example, business owners may want to keep permanent documentation of their company’s history. Families might be anxious not to lose valuable photographs and stories. Website owners may also value a permanent online home that adapts to the needs of the future.

    As a result, WordPress.com is offering a 100-year “legacy” plan that you can purchase with a single payment. It includes domain name registration and web hosting for the next century.

    This will allow users to maintain their online histories without worrying about what will happen when they are gone. Legacy plans can also inspire businesses to think in the extended long term, beyond a typical 5 or 10-year plan.

    While WordPress.com isn’t the same as self-hosted WordPress.org, this move toward long-term website hosting plans could signal changes within the overall WordPress ecosystem.

    This new plan can set an example for top WordPress hosting providers and plugin developers. They may be inspired to think about marketing their products for very long-term use and building a “legacy”.

    It could also change the way that WordPress companies think about their long-term goals. Offering internships and job opportunities to employees’ children and grandchildren could be a more sustainable way to grow a business over time.

    FAQs About the Future of WordPress

    Before we finish this article, let’s answer a few questions we are regularly asked by our readers about the future of WordPress.

    Is WordPress still relevant?

    WordPress is now over 20 years old, and new competitors pop up every year. For this reason, some people ask whether WordPress is still relevant.

    Since WordPress powers 43% of all websites, it’s more relevant than ever. We hope this article has shown you that it will go on being relevant for decades to come.

    We clearly outline why WordPress is relevant and why you should choose it in our guide on the most important reasons to use WordPress.

    Is WordPress dying?

    With all of its success, some people question how long WordPress can stay on top. There are many rumors that WordPress may die out and stop being popular.

    However, when you look at the facts, these rumors are simply not true. There are absolutely no signs that WordPress is dying or its loyal users are about to abandon it.

    We have written a detailed guide on the state of WordPress and clearly answered ‘No’ to the question: Is WordPress Dying?

    Is WordPress that bad?

    You may have heard a tech consultant or a YouTube influencer claim that WordPress is bad.

    You might ask, ‘If WordPress is really that bad, then why is it so popular? Why do nearly half of all websites on the web use it?’ The fact is, it’s not bad at all.

    That’s why we wrote a detailed guide called Is WordPress Really That Bad? We take a look at common reasons people claim WordPress is bad to help you make the right decision.

    What is the future of WordPress careers?

    If you are thinking about getting a career in WordPress, then you may be wondering about job security. Will WordPress jobs still be around in the future?

    The good news is that the demand for WordPress professionals remains high due to the platform’s popularity and constant growth. Plus, there are lots of WordPress careers for individuals with a wide range of skill sets.

    You can learn how to make a living with WordPress in our complete guide to WordPress career options.

    We hope this tutorial helped you learn about the future of WordPress. You may also want to see our guide on important reasons why you should use WordPress for your website or our expert picks of the best AI chatbot software for your website.

    If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

    The post The Future of WordPress: What to Expect (Our Predictions) first appeared on WPBeginner.

  • How to Use AI for SEO in WordPress (12 Tools)

    Do you want to use AI for SEO in WordPress?

    Artificial Intelligence is making a significant impact on the SEO industry. There are already excellent AI SEO tools that you can use to improve your SEO rankings without much effort.

    In this article, we’ll show you how to use AI for SEO in WordPress with our hand-picked selection of tools and software.

    Using AI for SEO in WordPress with best tools and software

    Why Use AI for SEO in WordPress?

    Most AI tools for SEO use a type of artificial intelligence that uses machine learning technology to teach itself.

    These incredibly powerful computer programs are trained over a massive amount of data with access to millions of resources and websites.

    With this powerful range of knowledge, natural language capability, and lightning-fast speeds, AI SEO tools can make SEO a breeze for WordPress website owners.

    Artificial Intelligence powered SEO tools can help you with the following:

    • Research and optimize your content
    • Keyword research and finding related topics
    • Comparing your content with the competition for better search rankings
    • Understanding your audience

    With that said, let’s look at some of the best AI tools for SEO on the market and what they can help you with.

    Best AI SEO Tools for WordPress

    There are many AI SEO tools available on the market. However, not all of them are equally capable or suitable for day to day SEO tasks of a WordPress website owner.

    We looked at many of them and here is our expert pick of the best AI tools for SEO.

    1. All in One SEO for WordPress

    The AIOSEO website

    All in One SEO for WordPress is the best WordPress SEO toolkit on the market. It is the most comprehensive SEO software for WordPress, used by over 3 million websites.

    It has powerful SEO features, including some powered by artificial intelligence.

    It comes with an AI-powered title and description generator. This allows you to use AI to generate SEO-optimized titles and descriptions for your articles.

    Generate SEO title and meta descriptions

    Simply click on the robot button next to the Post Title and Meta Description fields. All in One SEO will generate up to 5 ideas based on your post’s content.

    You can then click to select the one that you want to use and then further improve it if needed.

    Choose an AI generated SEO title

    Internal links play a massive role in SEO. However, it becomes difficult to internal link to your newer articles as your website grows.

    To solve this, All in One SEO includes an AI-powered link assistant, which helps you manage internal links.

    Link assistant overview

    It crawls your website and analyzes all your links. You can then view your links reports to see the results.

    Switch to the Link Suggestions tab and you will see a list of opportunities for creating internal links.

    AI discovered internal linking opportunities

    Recommendation: Best overall for WordPress users with the most comprehensive set of SEO tools for website owners. After testing many AI tools, we feel that AIOSEO provides the most value for money as it comes with multiple tools that cost a lot more when purchased individually from other providers.

    Pricing: Starts at $49.60. A free version is also available called All in One SEO Lite.

    2. Clearscope

    Clearscope

    Clearscope is an AI powered content optimization software that helps website owners optimize their content for higher search rankings.

    You can start by typing in a keyword. Clearscope will then show you a list of relevant terms, competitors that already rank, and questions users commonly ask.

    Keyword discovery

    Clearscope’s AI-powered content optimizer allows you to edit your content for higher rankings.

    It will show you a list of relevant terms. You can sort them by importance and include them in your content. You also get questions users commonly ask under the Research tab. Including answers to these questions in your content makes it more comprehensive and useful.

    Create article outlines and briefs

    As you optimize your content, Clearscope will grade your work.

    Your aim should be to get at least an A+ grade to ensure that the content you are working on is comprehensive and covers all the relevant information your audience may be looking for.

    Content optimizer in Clearscope

    Clearscope saves all your reports and optimizations you make for your content. Next, time you are working on an article, you can compare it with the previous version and only update newer information missing from the content.

    Clearscrope also offers a Google Docs extension, which allows you to collaborate with team members in Google Docs without missing Clearscope’s optimization features.

    It also has a WordPress plugin that lets you optimize inside the default WordPress editor as you write new content or update older articles.

    Recommendation: Best for enterprise users, larger editorial teams, and anyone who needs to get to the top of highly competitive keywords.

    Pricing: Starts at $170 per month.

    3. Semrush

    Semrush website

    Semrush is an all-in-one search marketing platform for SEO professionals.

    Often ranked as one of the best SEO tools, Semrush offers a comprehensive set of content marketing tools including several tools powered by AI.

    Sermsuh includes keyword research, competition analysis, track search rankings, and AI-powered writing assistance to optimize content for specific keywords.

    Semrush dashboard

    Semrush also helps you track PPC keywords for paid marketing campaigns. You can also monitor your social media campaigns, track social postings, and manage your social media postings in an editorial calendar.

    The AI-powered writing assistant isn’t as powerful as Clearscope, but Semrush comes with many more features for the price.

    Recommendation: Best for power users and small businesses who need a suite of different tools for SEO in one place.

    Pricing: Starts at $129.95 per month. A free plan is available with limited features.

    4. ChatGPT

    ChatGPT website

    ChatGPT by OpenAI is a powerful generative AI software. It comes as a chatbox where you can enter your questions as prompts, and the AI will respond to them using natural language processing.

    ChatGPT can help you in multiple ways to improve your SEO. It can be used as a research assistant, article outline assistant, proofreader, and more.

    Many marketers and bloggers use ChatGPT to write content for their blogs. However, we don’t recommend ever simply copying and pasting content generated by AI. It is often inaccurate and not optimized for conversions and user experience.

    Responses from ChatGPT depend a lot on how good you are at writing the prompts. To help with that, we have compiled a comprehensive list of the most useful ChatGPT prompts for bloggers and marketers.

    Recommendation: Best for content analysis, article outlining, proofreading, and assistance in writing. It is not good for one-click content generation.

    Alternatives: Bing Chat and Google Bard. You can also see our list of even more ChatGPT alternatives.

    Pricing: ChatGPT Plus starts at $20 per month.

    5. Jasper

    Jasper

    Jasper is an AI-powered writing assistant for bloggers, marketers, and SEO teams. It uses GPT 3.5 and a custom natural language understanding model to train the AI.

    Jasper is trained to work for brands by adapting your brand’s voice and style to create blog post outlines, article drafts, landing pages, and more.

    It comes with a powerful template library with ready-to-use commands for writing articles, social media posts, photo captions, and more.

    Jasper templates

    It also offers tools to generate AI images, translations for content in over 30 languages, brand memory, and style training.

    Recommendation: Best for brand-conscious marketing teams and small businesses. In our opinion, the pricing for the number and quality of tools is very good.

    Pricing: Starts at $39 per month.

    6. Grammarly

    Grammarly

    Grammarly is a must-have tool for any SEO team. It started as a grammar and spelling checker and has evolved into an AI-powered writing assistant.

    Grammarly’s AI-powered writing assistance is called Grammarly Go. It allows you to choose a tone for your writing, edit it as you write, and switch tones as needed. It can help you rewrite and rephrase whole articles using AI.

    Grammarly AI powered writing assistant

    It also includes a plagiarism checker, which helps you avoid search penalties and catch plagiarized articles before they appear live on your site.

    The best part is that Grammarly works everywhere you work. It is available for all operating systems, mobile phones, browser extensions, and more.

    It also works inside the WordPress block editor and helps you improve your content as you write.

    Recommendation: In our experience, Grammarly is a tool all users can benefit from using.

    Pricing: $12 per month. A free forever plan is also available with fewer features.

    7. Surfer

    Surfer

    Surfer is an AI-powered, on-page SEO optimizer tool. It allows you to perform keyword research, generate article outlines, and optimize your content for better rankings.

    It is made for SEO professionals and editors and uses AI to generate headlines, article guides, in-depth topic research, and more.

    Surfer AI editor

    Surfer is also available as a WordPress plugin and integrates with the block editor to optimize your content as you write it.

    With the keyword research tool, Surfer can help you find topic clusters and semantically related keywords. You can then sort them by the level of difficulty, search intent, and monthly search volume.

    Once you have chosen a topic cluster or a keyword, you can launch the Surfer SEO editor to prepare your content.

    Surfer SEO Editor uses AI to analyze your content and recommends improving it. It will show you an article outline, competitors, questions to answer, and keywords to include.

    Recommendation: Useful for bloggers, content writers, editors, and SEO professionals with a medium budget.

    Pricing: Starts at $69 per month.

    Linkwhisper

    Link Whisper is a WordPress-specific, AI-powered, internal linking plugin for SEO professionals, marketers, and bloggers.

    It allows you to discover internal linking opportunities as you write. This helps you link to the newer posts that may not get as many internal links as some of your older content.

    It uses Artificial Intelligence to find relevant content and keywords. This makes link suggestions highly relevant and useful. You can also enter a keyword to find relevant internal linking opportunities.

    Link Whisper reports overview

    You can also set automatic linking for specific keywords. This ensures you can link to some of your pillar content without editing any articles.

    If you are already using a WordPress SEO plugin like All in One SEO, RankMath, or Yoast, then Link Whisper will automatically use focus keywords set for your articles to suggest relevant internal linking opportunities.

    Plus, it shows you very useful internal linking reports, where you can monitor internal links, find internal linking opportunities, and catch errors like broken links or 404 errors.

    Recommendation: Useful for optimizing and automating internal link-building tasks.

    Pricing: Starts at $75 per year.

    9. Rank Math

    RankMath

    Rank Math is a popular WordPress SEO plugin that comes with AI powered features to help automate your SEO workflow.

    Like All in One SEO and Link Whisper, RankMath has an internal linking assistant.

    However, unlike All in One SEO and Link Whisper, Rank Math doesn’t automatically add internal links. You’ll need to edit a post and manually copy and add the internal link suggested by the plugin.

    Rank Math also offers a Content AI module which offers AI-powered writing assistance on a pay-as-you-go basis.

    Rank Math content AI

    The content AI tool uses Rank Math’s proprietary algorithms that run on their own servers to analyze your content. After that, the data is stored for that particular analysis on your web hosting server.

    Besides AI-powered features, Rank Math is a good WordPress SEO plugin for day-to-day SEO tasks like adding SEO titles, descriptions, schema markup, Google Search Console integration, and more.

    Recommendation: Useful for small businesses without large budgets and writers who may not need to pay for AI assistance all the time.

    Pricing: Pricing starts at $59 per year. A free version is also available with limited features.

    10. WordLift

    Wordlift

    WordLift is another AI SEO plugin for WordPress. It allows you to easily add structured data and schema markup to your WordPress posts automatically.

    Similar to other AI-powered SEO tools, WordLift shows you suggestions inside the block editor to improve your content.

    These suggestions include schema markup, relevant sources that you can link to, images you can use, and building topical authority by building content clusters.

    WordLift also offers a product knowledge graph builder that helps your eCommerce products appear in Google Shopping results.

    Recommendation: Useful if you need to add structured data to your website without using a full-featured WordPress SEO plugin like AIOSEO.

    Pricing: Starts at €49 per month. However, the starter plan doesn’t include some of the AI-powered features, so you may want to upgrade to a higher plan.

    11. Outranking

    Outranking

    Outranking is another useful AI SEO tool for WordPress websites. It comes with content optimization, analysis, and planning features that help you improve and maintain your search rankings.

    It helps you optimize content based on search intent, incorporate semantic search terms, and perform in-depth content optimization.

    It helps you generate facts and stats to start your draft with a solid outline. With a built-in plagiarism checker, you can easily check content submitted by authors to be sure it is original and won’t hurt your search rankings.

    Recommendation: Good for in-depth on-page SEO and content optimization. Outranking is especially good for writers who need a boost with the first steps of generating content and outlines.

    Pricing: Starts at $59 per month.

    12. Frase

    Frase

    Frase is a powerful AI SEO tool designed for content marketers and writers. It helps you generate content using AI by including facts and background research from search results.

    It makes content research simplified and helps you quickly come up with great article outlines. The outline builder helps you easily drag and drop headings to plan your content.

    It also helps you discover relevant search terms to include, perform competitive analysis, and communicate with your team.

    Recommendation: Best for users who need a standalone AI-powered content writing assistant.

    Pricing: Starts at $14.99 per month.

    Which AI SEO Tools to Use in WordPress?

    We recommend using All in One SEO for WordPress as the best overall AI SEO tool for WordPress users.

    All in One SEO comes with powerful AI integrations, and it is the most comprehensive WordPress SEO plugin on the market.

    It includes schema markup support, local SEO, powerful sitemaps, a redirection manager, SEO audit, competitor analysis, AI headline writing, and more. With such a comprehensive set of features, AIOPSEO for WordPress is the best value for your money.

    You can also combine All in One SEO with other AI SEO tools.

    For instance, you can use Grammarly for proofreading, Semrush for powerful keyword tracking, and Jasper for AI-powered content writing.

    We hope this article helped you learn how to use AI for SEO with the best tools for the job. You may also want to see our complete WordPress SEO guide or take a look at how to create automated workflows in WordPress.

    If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

    The post How to Use AI for SEO in WordPress (12 Tools) first appeared on WPBeginner.

  • Should You Accept Guest Posts on Your WordPress Blog? (Pros/Cons)

    Are you trying to decide whether to accept guest posts on your WordPress blog?

    Publishing guest posts can be a quick and easy way to get new content for your site. However, there are negatives and positives to consider, before deciding whether guest posts are right for your blog.

    In this article, we’ll take a look at the pros and cons of accepting guest posts on your WordPress blog.

    Should you accept guest posts on your WordPress blog? (pros/cons)

    What Are Guest Posts?

    Guests blogs are a type of user-generated content that’s created by people who aren’t officially linked to your website.

    Often, guest bloggers have their own products and services that they want to promote via guest blogging. With that in mind, they might feature their product or service in the guest blog, or add a backlink in their author bio.

    Other guest bloggers may want to build their reputation as an industry leader by publishing on reputable websites just like yours.

    Guest blogging is a very popular marketing and content-creation tactic. In fact, if you type ‘write for us’ into your favorite search engine, then you’ll get a ton of results.

    Searching for WordPress blogs that accept guest blogs

    That said, deciding whether to accept guest posts on your WordPress blog is a big decision. To help you make the right choice, let’s look at the pros and cons of accepting guest posts on your WordPress blog.

    Pros: Should You Accept Guest Posts on Your WordPress Blog?

    Some of the best WordPress blogs accept guest posts, so it’s no surprise there are many benefits. With that in mind, here’s why you may want to accept guest blogs on your WordPress website.

    Get A Fresh Point of View

    Every author has a unique point of view, and your audience will likely appreciate a change of pace and ideas. This is especially true if you’re a solo blogger or feel that your content is getting stale.

    To really catch the reader’s attention, you can encourage guest bloggers to write about their own experiences or talk about a topic that typically generates lots of debate or even controversy. This can get more comments on your WordPress blogs.

    In the best-case scenario, the guest post might even go viral and increase your blog traffic.

    Although you want guest posts to stand out, they should still fit with the rest of your content. That said, it’s smart to publish a detailed style guide that guest bloggers can follow.

    An example of guidelines on a website that accepts guest blogs

    If you have a ‘wish list’ of topics for guest bloggers, then you can add them to your guidelines.

    In this way, you can bring fresh and interesting opinions to your blog, while keeping things consistent for your regular readers.

    An example of a 'write for us' page, on a website that accepts guest blogs

    Connect With a New Audience

    Typically, guest bloggers want to promote their own products and services, or grow their reputation as a respected industry figure. With that in mind, guest bloggers will work hard to drive traffic to their blog.

    This may mean sharing the link on their social media accounts, adding it to their email newsletter, or even writing about the guest post on their own website.

    A guest blogger, promoting their posts on social media

    This is all free promotion for your site and can get you lots of new visitors.

    Even better, this is an entirely new audience who may be learning about your site for the first time. If these people like what they see, they may become regular readers or even customers.

    That said, it’s a good idea to tell the guest blogger when you publish their post so they can start promoting it right away.

    You might even share your Google Analytics data with them, so they know what actions are driving the most traffic to their blog. The guest writer can then fine-tune their actions to get you even more visitors.

    The MonsterInsights Google Analytics plugin for WordPress

    For more information, please see our guide on how to track user engagement in WordPress with Google Analytics.

    Connect with Industry Professionals

    Accepting guest posts on your WordPress blog could be the first step to building positive relationships with the wider community including industry leaders.

    This networking can lead to all sorts of opportunities, such as a chance to speak at events and conferences. Even if you simply chat with industry figures on social media, this can create a buzz around your business and get you more visitors.

    If potential customers see you engaging positively with respected people online, then this also adds to your reputation. This may eventually get you more sales and conversions.

    Newer blogs or websites may struggle to get guest blogs from big names. However, there’s always a chance that a smaller guest blogger may go on to do big things. If this happens, then a guest blog you published months or even years ago may suddenly start to get more traffic.

    If you’re lucky, then the author will remember you gave them a chance when they were a new blogger. If this happens, then you’ll have a powerful industry contact, which could mean big opportunities for your business.

    An Easy Way to Create Content

    Creating blog posts takes time and effort. If you’re a solo blogger or a new business, then you may struggle to publish new content regularly.

    Guest bloggers can supply you with new and interesting content, and help keep your blog fresh. By regularly publishing guest posts on your website, you can improve your WordPress SEO and keep people coming back to your blog.

    Even better, you can do this without having to hire extra writers or taking time out of your busy schedule to blog.

    Finding quality guest bloggers and editing submissions can take time, but it’s often much faster than writing the post yourself. There are also ways to effectively attract and manage guest bloggers, which can save you even more time.

    To start, you can create a ‘write for us’ page so potential bloggers can read your guidelines, formatting rules, and the kind of content you’re interested in publishing.

    An example of guest blogger guidelines

    This should improve the quality of the guest posts you get, while also helping you avoid answering the same questions over and over again.

    The easiest way to create a ‘write for us’ page is by using SeedProd. This WordPress page builder plugin comes with more than 180 professionally-designed templates and ready-made blocks that allow you to create an eye-catching ‘write for us’ page, fast.

    The SeedProd page builder plugin for WordPress

    After creating this page, you should add it to your site’s main navigation menu so visitors can find it easily.

    We also recommend allowing users to submit posts using WPForms. WPForms is the best form plugin for WordPress and comes with a post submission addon that allows guest bloggers to upload content to your blog.

    The WPForms form builder plugin

    In this way, you can automate the submission process and save yourself a ton of time.

    For more information, please see our guide on how to allow users to submit posts on your WordPress site.

    Improve Your Reputation

    When someone guest blogs for your website, people tend to see it as an endorsement. These guest bloggers are saying they like your brand and want to be associated with you.

    In this way, accepting guest posts on your WordPress blog can build your reputation as a respected member of the community. With that in mind, we recommend trying to get guest blogs from industry experts and leaders in your field.

    Also note that the endorsement goes both ways. You are also sort of endorsing the writer, too, by having them on your site. So it pays to be mindful of who you choose to write for you.

    Plus, according to our blogging statistics report, there are over 600 million blogs online. A steady stream of recognizable guest bloggers can make your site feel more like a professional publication. This immediately makes your blog stand out from the millions of other blogs, which is great for driving more readers to your site.

    Cons: Should You Accept Guest Posts on Your WordPress Blog?

    It may seem like every WordPress website accepts guest posts, but guest blogging isn’t right for every website.

    With that being said, here’s why you might not want to accept guest blogs.

    Guest Posts Often Mean More Spam

    Spam is a big problem for all websites. If you accept guest posts using WPForms, then you get built-in spam protection tokens, reCAPTCHA and custom CAPTCHAs, and other powerful features that can protect your site from spambots.

    However, you may still get unwanted submissions. Some authors submit their posts to every single ‘write for us’ page they find, in the hope of getting at least one positive reply. Sometimes, these people may not even read your ‘write for us’ guidelines.

    Reading through submissions takes time and effort, so these spammy posts can slow down your editorial workflow.

    Using a plugin with built-in spam protection like WPForms is a great start, and it can protect you from most automated spam and bots. However, you should still expect to get a few ‘spammy’ submissions that aren’t appropriate for your business website or blog.

    You May Get Blog Posts Created By AI Content Generators

    Some bloggers may be more interested in publishing lots of guest posts, fast, rather than sending you quality content. With that in mind, you may get some guest posts created by AI content generators such as GPT3 (Generative Pre-trained Transformer 3).

    Guest bloggers simply need to provide AI or CharGPT writing prompts and the artificial intelligence program will then go through lots of publicly available information to create a guest blog post for your website.

    An example of an AI writing prompt

    This can be a way to create lots of guest posts quickly, but there are some big problems for website owners. Firstly, there’s no guarantee that all the information these artificial intelligence plugins and tools use is accurate, so you may publish a guest post that includes completely false information.

    Many AI-powered tools such as ChatGPT are also designed to be impartial and unbiased. This means the guest post may feel bland and uncreative, with very little passion or enthusiasm for the guest blog’s topic.

    As AI generators get more sophisticated you may find it difficult to spot guest blogs that are written by autoblogging tools. However, researchers at Google have worked for years to detect content generated by artificial intelligence tools. In the past, they have penalized websites for publishing AI-generated content.

    With that in mind, publishing guest blogs written by artificial intelligence may hurt your WordPress SEO, even if you didn’t realize the post was written by AI.

    We feel that artificial intelligence tools like GPT3 can be great writing assistants for guest bloggers. They can be used to quickly create a blog outline, gather information, and suggest some key points for a guest blog. However, websites should be wary about accepting any guest blogs that are written using AI.

    You May Get Duplicate Guest Post Content

    Guest bloggers often try to promote their products, services, or brand by submitting to as many blogs as possible.

    This means you may get a submission that’s already been published elsewhere. You may even publish a guest post, only for that content to appear on another website later.

    This isn’t your fault, but the duplicate content can impact your SEO. Search engines such as Google often remove duplicate guest blogs from their search results, so you may struggle to get traffic.

    Even if the duplicate content appears in the search results, you’re still sharing visitors with everyone else who’s published the same guest blog.

    To avoid duplicate content, you should add an originality clause to your ‘write for us’ guidelines. This section should say you only accept submissions that haven’t been published elsewhere, including on the writer’s own website.

    An originality clause on a website that accepts guest blogs

    You should also make it clear that once you accept a post, the writer must stop submitting it to other websites.

    However, there’s no guarantee that guest bloggers will follow your guidelines. With that in mind, you may want to check whether a submission has already been published. You can simply paste some of the content into a search engine such as Google, and see whether you get any matching results.

    After publishing a guest post, you can monitor whether it shows up on other sites. For more on this topic, please see our guide on how to easily find and remove stolen content.

    You’ll Need to Edit Guest Blogs

    By publishing detailed and helpful guest blogger guidelines, you can often improve the quality of the posts you receive. However, you’ll still need to review and edit all incoming posts.

    Depending on the quality of the guest posts, this can take a lot of time. You’ll also need to spend time on other tasks such as optimizing the post’s images and optimizing the blog post for SEO.

    Thankfully, there are tools that can help you edit guest posts, fast. When it comes to optimizing for search engines, we recommend AIOSEO.

    The AIOSEO SEO WordPress plugin

    AIOSEO is the best SEO plugin for WordPress and provides actionable suggestions for how to improve a blog post’s SEO.

    This includes optimizing images for search engines by automatically setting your alt text, image titles, captions, and more.

    The AIOSEO SEO plugin for WordPress

    You can simply type in the keyword you want to rank for, and AIOSEO will analyze the guest post for that keyword. It will then show you a score, and give suggestions on how to improve your ranking for that specific keyword.

    For more information, please see our guide on how to setup All in One SEO for WordPress.

    Analyzing a guest post using AIOSEO

    You’ll Need to Promote Your Guest Blogging Program

    After publishing your ‘write for us’ page and submission form, you’ll need to drive people to those pages. This means promoting your guest blogging program.

    There are lots of ways to attract guest bloggers, including posting on social media and writer forums and notifying everyone on your email list.

    Once you’ve built relationships with reliable, quality bloggers, you should have no problems getting a steady stream of guest posts for your website. However, finding these people can be a lot of work. You’ll often need to invest time and effort into promoting your guest blogging program before it starts delivering results.

    Final Verdict: Should You Accept Guest Posts on Your WordPress Blog?

    There are many benefits to accepting guest blogs on your WordPress website. It can be a great way to generate new and interesting content for your blog, without you having to spend time researching and writing yourself.

    By publishing guest blogs, you can also connect with other people in your industry. This includes leading industry figures, plus up-and-coming bloggers who may become important contacts in the future.

    However, there are some big drawbacks you need to be aware of. In particular, duplicate content and spammy posts can hurt your SEO and your reputation as a respected website.

    If you don’t want to allow guest authors to register an account on your site, then consider creating a guest post submission form on your website. It lets guest authors submit their articles directly to your post editor without even creating a user account for them.

    Of course, using the right tools can help you avoid many of the drawbacks, while still getting all of the benefits.

    We hope this tutorial helped you decide whether to access guest posts on your WordPress blog. You may also want to learn how to make money online blogging with WordPress, or check out our expert pick of the must-have WordPress plugins for business websites.

    If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

    The post Should You Accept Guest Posts on Your WordPress Blog? (Pros/Cons) first appeared on WPBeginner.

  • 10 WordPress Plugins Using Artificial Intelligence and Machine Learning

    Do you want to use artificial intelligence and machine learning technologies on your WordPress site?

    Many WordPress plugins are using AI and machine learning to offer smarter features. There is a chance that you might already be using one of these plugins on your site.

    In this article, we will share some of the best WordPress plugins that use artificial intelligence and machine learning.

    WordPress Plugins Using Artificial Intelligence and Machine Learning

    What are Artificial Intelligence and Machine Learning?

    If you follow the news, then you must have heard the words artificial intelligence or machine learning being mentioned.

    Artificial intelligence and machine learning are computer technologies that offer smarter solutions in computer devices, apps, GPS devices, smart TVs, home assistance devices, and more.

    Artificial intelligence gives computer programs able to make choices without human intelligence.

    Machine learning helps the software learn from experiences, data, and user activity to improve artificial intelligence and make better choices.

    These technologies allow developers to automate tasks that would normally need human intelligence.

    For example, voice recognition, search patterns, translations, image recognition, and more are currently being used by most modern mobile phones and smart devices.

    What’s the difference between artificial intelligence and machine learning?

    Artificial intelligence can make decisions based on programmed intelligence.

    Machine learning further enhances artificial intelligence by self-learning through user activity and collecting information. This makes artificial intelligence smarter and allows it to make more accurate decisions.

    What about machines taking over the world?

    Many prominent scientists, engineers, and entrepreneurs have expressed concern over the possible threat to human society from artificial intelligence and self-learning machines.

    However, it also has great potential to improve the lives of billions of people. That’s why even the most prominent AI skeptics encourage its careful usage for the greater good.

    What Can Artificial Intelligence Do for WordPress Websites?

    It can provide a smarter and much better user experience for your users.

    For example, it can improve WordPress search, grammar and style checking, show related content, improve conversions, boost eCommerce sales, and more.

    Your website becomes smarter, faster, and more personalized for your users. This saves you time which allows you to do other things to grow your business.

    That being said, let’s take a look at the WordPress plugins that use AI and machine learning.

    1. Akismet

    Akismet

    Akismet is one of the only two plugins that come pre-installed on every WordPress website. It uses artificial intelligence and machine learning to detect spam comments.

    Used by millions of websites, Akismet has improved over the years to detect almost all spam submitted by bots. It can also detect spam comments manually submitted by actual human users by learning from their mistakes and recognizing patterns across millions of websites.

    For more details, see our Akismet guide for beginners with instructions on how to set it up on your WordPress website.

    2. WordLift

    WordLift

    The WordLift plugin integrates its web-based service to your WordPress website. It offers SEO tips to improve your content with the help of its knowledge graph.

    It analyzes your content to offer facts, figures, and media to match and build contextual relationships among your articles which results in better content recommendations. It builds a knowledge graph for your own website, which becomes smarter as you add more content.

    3. Grammarly

    Grammarly

    Grammarly is one of the most popular WordPress plugins. It is an artificial intelligence-powered grammar-checking tool that analyzes the readability of your content to help you write better.

    It supports American, British, Canadian, and Australian English languages. It is also available as a Google Chrome addon as an alternative to the JetPack module.

    4. Google Language Translator

    Google Language Translator

    Google Language Translator lets your users easily translate your website content without creating a multilingual WordPress site. It brings Google’s AI and machine learning translation engine to your WordPress website.

    You can simply select languages you want to display on your website. After that, you can add the translator to your website using the sidebar widget or shortcode.

    For detailed instructions, see our guide on how to add Google Translate to WordPress.

    5. MyCurator Content Curation

    MyCurator

    MyCurator is a cloud-based content curation service. It allows you to add an artificial intelligence-powered content aggregator, which shows content relevant to your selected topics and improves results by learning from what you add or vote on.

    You can create a curated content section on your website by fetching the best bits of content relevant to your audience. You can add any article you like to your website with an excerpt and a link back to the source.

    6. WebsiteVoice

    WebsiteVoice

    WebsiteVoice is a free WordPress plugin that converts your text content into high-quality audio. This helps improve user engagement and save time for users to listen to your articles while they’re busy with other routine work.

    You’ll need their website token to activate the text-to-speech option on your site. These tokens are free initially, but you have to upgrade to a premium plan to continue using their service.

    7. Quttera Web Malware Scanner

    Quttera

    Quttera Web Malware Scanner allows you to scan your WordPress site for malware and malicious code. This is particularly useful if you suspect that your WordPress site is hacked or blacklisted by search engines.

    The plugin uses artificial intelligence to learn from false positives and improves scan results based on usage. While it helps scan an infected website, it doesn’t protect your website from getting affected.

    For better security, see our ultimate WordPress security guide to protect your website against hacks, DDOS attacks, and malicious code.

    8. ChatBot

    ChatBot

    ChatBot provides AI-powered virtual chat agent for your website. It uses machine learning to improve the live chat experience and send accurate responses.

    You need to sign up for a free account on the plugin’s website. After that, it will start learning as you use it. You can also train it on what to say and how to respond to user queries. This can be handy in keeping users engaged on your website and generating more leads.

    9. Link Whisper

    LinkWhisper

    LinkWhisper is a free WordPress internal linking plugin powered by Artificial Intelligence. It learns from the content on your site and suggests powerful internal linking opportunities to improve your search rankings and grow your traffic.

    The plugin looks into your website’s content, including pages and posts. Then it offers suggestions in the WordPress block editor to add internal links while you’re writing and editing an article.

    10. ImageSEO

    ImageSEO

    ImageSEO is a free WordPress image optimization plugin. It uses artificial intelligence to optimize the alt text and title of your images to grow your organic traffic.

    The plugin also generates social cards for Twitter, Facebook, and channels. After activating the plugin, you can upload images on the WordPress website, and ImageSEO will write the name, title, and tag for the images automatically. It seamlessly works on single and bulk image uploads.

    We hope this article helped you learn about WordPress plugins using artificial intelligence and machine learning. You may also want to see our guide on how to improve your WordPress website speed and performance.

    If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

    The post 10 WordPress Plugins Using Artificial Intelligence and Machine Learning first appeared on WPBeginner.

  • How to Write Content Using AI Content Generator in WordPress

    Do you want to use AI (artificial intelligence) to write content in WordPress?

    Artificial Intelligence tools like ChatGPT and GPT3 can produce well-researched content in natural language. Many users want to explore it to see if it can help with writing content.

    In this article, we’ll talk about how to write content using artificial intelligence like ChatGPT and GPT3 in WordPress as well as the pros and cons of it.

    How to Write Content Using AI in WordPress

    What are ChatGPT and GPT3 AI?

    ChatGPT is a computer program that uses artificial intelligence to have conversations in a chatbot-like interaction environment.

    GPT3 (Generative Pre-trained Transformer 3) is a similar artificial intelligence based computer program that is designed to be more generic and broader than ChatGPT.

    Both programs use a type of machine learning called Natural Language Processing that allows them to understand and respond to user input.

    In simpler words, they learn by going through vast amounts of information publicly available, so they can answer your questions in a well-thought out manner.

    You can visit the OpenAI website and try both tools for free. Following are a few examples of what it can do.

    Example 1:

    Asking questions to ChatGPT

    You can provide more details in your prompt to adjust the response according to your given parameters.

    For instance, here we asked it to write an essay about black holes at a 6th grade reading level, using simple words, and keeping the response between 600-800 words.

    This is how it responded.

    ChatGPT response example 1

    Example 2:

    ChatGPT can also write code, poetry, music, explain mathematical equations, and more.

    ChatGPT example 2

    Are ChatGPT and GPT3 AI Good Enough to Write Content?

    ChatGPT and GPT3 are really good at providing detailed responses that are very well written. This leads many users to believe that it can be used to write content for their websites or be used as an autoblogging tool.

    However, before you put it to the test on your actual website, the following are a few things that you need to be mindful of.

    1. Accuracy of Information

    The information provided by ChatGPT could be outdated or sometimes even false. It’s critical that you double-check all the information included in the article.

    2. No Recent Events Are Considered

    ChatGPT is trained on resources up to the year 2021, so it has limited knowledge of events after that. This may get fixed soon, but if the content you want to generate is time sensitive, then keep this in mind.

    3. Doesn’t Give Strong Opinions

    ChatGPT is trained to be impartial and unbiased. Unlike a human writer, it lacks the creativity required to argue for a particular opinion, be passionate, and have preferences.

    Can ChatGPT AI be Good for SEO?

    ChatGPT AI can generate content in a web-friendly format. However, it does not specifically follow any SEO best practices.

    Researchers at Google have worked for years to detect content generated by artificial intelligence tools. In the past, they have penalized them for being low quality.

    We feel that artificial intelligence tools like GPT3 can be used as writing assistants rather than full writers.

    For instance, GPT AI can be used to create an article outline, gather information, and pick up some key research points.

    After that, a human writer can work on it to make it more comprehensive, opinionated, factual, and SEO-friendly.

    That being said, let’s take a look at how to use ChatGPT AI to create content in WordPress.

    Using ChatGPT Artificial Intelligence to Write Content in WordPress

    First, you need to install and activate the GPT3 AI Content Writer plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

    Upon activation, you need to click on the GPT3 AI Content Generator menu from the admin sidebar to view plugin’s settings page.

    GPT 3 AI Content Generator

    From here, you need to provide an API key. You can get one by creating a free account on the OpenAI website.

    After copying and pasting your API key, don’t forget to click on the Save button to store your plugin settings.

    Other default options would work for most users but you can review and change them if needed.

    For instance, you may want to change the image size generated by the AI or leave it blank if you would want to generate AI images by yourself or add other images.

    Now you are ready to start generating AI content.

    Simply create a new post or page, and you will find the GPT 3 Content Generator settings below the text editor.

    AI content settings

    First, you need to choose a language for your article.

    Currently, the plugin supports English, Spanish, French, German, Italian, Portuguese, Russian, Japanese, Korean, Chinese, Dutch, Indonesian, Turkish, Polish, Ukrainian, Arabic, Romanian, Greek, Czech, Bulgarian, Swedish and Hungarian.

    Below that, you can provide a title for your article. The Pro version of the plugin also allows you to add or exclude keywords.

    After that, you can set the number of headings you want to include in your article and which heading tag to be used.

    Fine tune content settings

    Next, you can choose a writing style and tone for your article. For example, you can choose an informative writing style with a casual writing tone.

    Below that, you can add an anchor text and set a link. However, we’ll recommend that you manually enter internal links when you are editing the article.

    The plugin also allows you to add a call to action and choose position where you want to display it.

    Finally, click on the Generate button to start generating content.

    Generate content

    The plugin will then begin generating content using artificial intelligence.

    It may take a while depending on your settings and the topic of your article. Once finished, you will see the generated text in the box.

    Save generated text as draft

    From here, you can simply click on the Save Draft button. The plugin will then load the text inside the WordPress editor wrapped in the Classic block.

    This will allow you to edit the text using the block editor. You can convert the text inside the Classic block into regular blocks and start editing.

    Edit AI generated content

    Tips on Editing AI Generated Content

    GPT3 AI content generator will write a comprehensive article covering different aspects of the topic you choose as your article title.

    However, it is far from perfect.

    It can be easily identified by search engines as AI generated content, and you could get penalized and lose your search rankings.

    We recommend only using GPT3 AI content for research and quick outlines. Once you have an outline, you can then thoroughly review, fact check, and edit it by yourself to expand the article further.

    Following are a few things you can do to make the article unique and in your own voice:

    1. Check All Information for Accuracy

    Depending on your topic, GPT3 can make mistakes and may sometimes include information that is incorrect.

    2. Create and Use Your Own Images

    GPT3 AI Content Generator can generate images using artificial intelligence. However, for most topics these images they do not look very good. Here’s an example image that it generated for us.

    Image with gibberish text

    Create images for blog posts as you would normally do for any article that you write.

    3. Add Internal and External Links as Needed

    GPT3 AI doesn’t know which articles on your website are related to the topic and it cannot automatically generate internal links.

    You need to manually add internal and external links to provide more context and make your article more user-friendly.

    4. Use Table of Content, FAQs, and Lists

    GPT3 is a text generator and does not concern itself with formatting to make the reading experience better.

    You need to manually add any table of contents, lists, and FAQs needed make your content more user-friendly.

    5. Personalize the article with your expertise & knowledge

    As AI-content gain in popularity, it will become more critical for authors to add their own voice, expertise, and experiences. This differentiator will play an important role in determining authentic content vs not.

    It’s important to personalize the article with your experience and make it more coherent, so it’s user-focused.

    6. Optimize Content for SEO

    By default, GPT3 generates easy to read text. However, this text is not exactly optimized for on-page SEO.

    You need to optimize your content with All in One SEO for WordPress. It is the best WordPress SEO toolkit on the market.

    It allows you to easily check your content for SEO, add SEO title and description, social media images, and schema markup.

    For more details, see our tutorial on how to optimize a blog post for SEO.

    Final Thoughts on AI Content in WordPress

    This is just the beginning, and there will be many other tools that will come to the market in the coming months and years.

    If you don’t want to use an AI content plugin for WordPress, then you can directly go to ChatGPT website and write the prompts there to experience the technology for yourself.

    We hope this article helped you learn how to write content using AI in WordPress. You may also want to see our pick of the most useful WordPress plugins, or see our complete WordPress SEO handbook to grow traffic on your website.

    If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

    The post How to Write Content Using AI Content Generator in WordPress first appeared on WPBeginner.